Explore every episode of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Dive into the complete episode list for The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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07 Feb 2022
297: 5 Data Columns in Google Ads You Must Understand!
00:48:35
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Links: About optimization score - https://support.google.com/google-ads/answer/9061546
Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625
About view-through conversions - https://support.google.com/google-ads/answer/6270625
Show Notes: In this episode, Chris and Jason break down 5 data columns in Google Ads that they consider underused or get asked about frequently.
(5:33) News - Facebook shares plunge more than 20%
(9:30) Optimization score Optimization score is an estimate of how well your Google Ads account is set to perform and is able to determine your campaign's goal through your bid strategy.
(17:54) Relative CTR Relative CTR measures how your ads perform on Display Network sites compared to other ads on the same sites.
(28:45) Conversion Value/Cost Conversion value per cost estimates your return on investment. It's calculated by dividing your total conversion value by the total cost of all ad interactions.
(32:53) View-through conversions View-through conversions tell you when customers see, but don't interact with your ad, but then later complete a conversion on your site.
(42:39) Active Bid Adjustment (at the ad group level) Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy it's
14 Feb 2022
298: How to Build a YouTube Campaign in Google Ads
00:45:06
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting.
(7:41) What ads can you run on YouTube? In-stream and In-feed video ads (formerly discovery ads)
(15:03) What bidding strategy should you use? CPM (focuses on impressions) and CPV (focuses on views)
(20:29) Where do I show my video ads on YouTube? Audiences (people), videos (content), demographic
(28:13) What are some example audiences? Interest & habits - Sports: golf enthusiasts, Olympics fans In-Market - Baby: early childhood education, toys
(34:34) What are some examples of content targeting? Topics, keywords, placements
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy it's
21 Feb 2022
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
00:47:37
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign.
(7:20) Views vs. Impressions Impression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds
(9:43) View rate (percentages)
(17:27) CPV (Cost Per View) Can be as low as $0.01; typically $0.03 - $0.07
(20:21) Clicks and Cost Per Click CPC looks high because it accounts for total spend divided by clicks
(24:12) Conversions
(27:39) Earned Views, subscribers, shares, likes
(32:54) What should I expect from a YouTube campaign? High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing
(36:39) How can I improve my YouTube campaigns? Use exclusions, define your goal metric then test and optimize for it
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy it's
25 Mar 2019
144: Huge Google Ads Questions And Answers Show!
00:47:31
Try Opteo free for 6 weeks - https://opteo.com/psp
Get a custom proposal from Directive Consulting - https://directiveconsulting.com/
First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/
Nursing Home build resources - http://paidsearchpodcast.com/nursinghome
Measuring reach and frequency - https://support.google.com/google-ads/answer/2472714
YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:
How to get brand awareness from a Google Grants campaign?
How does Google Beacon work?
What's the average day in the life of a PPC manager like?
How can you track offline conversions?
How to recover from poor account quality score?
How are we adapting to Google's new local service ads?
What do you do when a good campaign stops working?
How do you know if your new agency is doing a good job for you?
What's the best way to find new keywords?
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
28 Feb 2022
300: The State of Google Ads (What's Changed and What's the Same)
00:57:15
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.
(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP
(12:52) Limited ad status, the system flagging ads Contact support for help, otherwise ignore if you’re getting volume.
(17:48) Perfect results are still possible, but you have to get creative Phrase being looser sometimes means more exact match. Phrase is sometimes like BMM or broad. Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.
(29:00) Unlucky Accounts - can’t see a lot of search terms Some accounts are only showing 20% of search terms. That makes it hard to do good work.
(34:19) Impression Absolute Top Percentage The crucial data column tells you exact where you’re at.
(41:10) Responsive ads bring volume If you want volume, give into responsive ads.
(45:10) Weird Search Partners data Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.
(47:58) Opportunity cost is the biggest loss Start a Google Ads campaign or hire a professional. There's outstanding potential.
(51:29) Stop screwing up your Google Ads account Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
31 Mar 2019
145: New Google Ads Keyword Planner Updates And Why They're Awesome!
00:45:55
Try Opteo free for 6 weeks - https://opteo.com/psp
PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/
Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as keywords. And then we cover the new updates to the Google Ads Keyword Planner and how these major improvements will help your keyword research efforts.
And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
07 Mar 2022
301: Beginner's Guide to Google Ads
00:57:25
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely.
(7:49) How long should you give your campaign before you expect to see results? Results take time. Wait a minimum of 90 days.
(10:20) How to set your first month’s budget It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.
(15:34) Turn search partners and display network off on campaign If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only.
(21:14) Location targeting with advanced options People are constantly on the move. Go as wide as possible in your service area.
(31:35) Bidding Start by using automated bidding with max clicks.
(35:29) Match types Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords.
(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with There is no fool-proof method. The key is to test and learn.
(48:36) Ads You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.
(50:18) Extensions Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.
(51:38) How you can track leads Calls from ads, website calls, and lead forms
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
14 Mar 2022
302: Amazing Google Ads Q&A Episode
00:45:25
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.
(4:04) Targeting a national campaign for good results I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results?
(12:08) Software as a service (SaaS) keywords I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off. I just can't fathom why the keywords I have selected wouldn't work at all.
(21:29) Blocking websites in a dynamic remarketing campaign Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?
(31:22) SKAGs for e-commerce I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?
(38:38) NFTs effect on Google Ads Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
21 Mar 2022
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
00:52:28
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit.
(7:45)We need to talk about ad strength on responsive ads Are your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited.
(31:20) Advanced location feature in responsive ads If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.
(42:27) Interview with Ryan Suchit
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
08 Apr 2019
146: Super Big Google Ads Questions And Answers Episode!!!
00:52:45
Try Opteo free for 6 weeks - https://opteo.com/psp
PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/
Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355.
Questions on today's show include:
What's the best way to move a keyword to a new ad group?
Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?
Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?
What does Google do to combat invalid clicks?
Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?
What do you do about competitors that seem to have endless amounts of money to spend?
Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?
28 Mar 2022
304: How to Eliminate Google Ads Stress
00:54:41
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them.
(7:02) Intro to topic
(9:42) Search terms are the most important part of Google Ads
(15:54) How keyword match types lead to success
(22:51) Stop searching in Google to see your own ads
(28:22) How to use broad keywords for success
(35:13) The two secrets to using responsive ads - Use ad copy you like - Balance your needs with Google
(42:42) Think critically about conversion data in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
11 Apr 2022
305: Performance Max Campaigns in Google Ads
00:46:29
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective.
(8:03)What is performance max?
(15:43) What we like about performance max
(30:40) What we don't like about performance max
(40:17) When we would use performance max
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
16 Apr 2019
147: Time For Spring Cleaning On Your Google Ads Account
00:53:03
Try Opteo free for 6 weeks - https://opteo.com/psp
Get a custom proposal from Directive Consulting - https://directiveconsulting.com/
Oh yes! Welcome back to the number 1 podcast about Google Ads! This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains. And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning. Enjoy!
Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!
First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/
PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/
Show Notes: We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works.
(9:02) Overview of the call extension feature in Google Ads
(13:54) How does the call extension work?
(21:20) The three levels of call extensions
(23:55) Why don't I see my call extension?
(32:55) Can my call extensions show on desktop?
(35:27) How your call extensions can appear
(46:17) Device preference when setting up call extension
(49:22) How to schedule your call extension
(51:00) Forwarding numbers and call extensions
(57:03) Calls bid adjustment
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNy
25 Apr 2022
307: Exciting Updates to Conversion Tracking in Google Ads
00:53:03
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796
Show Notes: There have been some recent updates to conversiontracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.
(5:18) Call from Ads We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.
(10:54) Calls from website Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry.
(17:41) How to view calls The Call details report provides the phone number, duration, time of call, and is it was answered or missed.
(24:15) How to set up lead form conversions in Google Analytics without any code If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted.
(42:36) Primary vs. secondary conversions “Include in conversion column” is gone and replaced with primary and secondary.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/Mk
22 Apr 2019
148: Google Ad Grants - Expert Advice
00:47:02
Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/
Google Ad Grants - https://www.google.com/grants/
Try Opteo free for 6 weeks - https://opteo.com/psp
Yes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on this episode. If you're looking for information about Google Ad Grants campaigns, this is the podcast episode to listen to. Enjoy!
Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!
First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/
PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/
Ask us a question - https://paidsearchpodcast.com/contact-us/
02 May 2022
308: The Best Google Ads Q&A We’ve Ever Done
01:01:15
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads.
(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads
(10:09) Thoughts about dynamic geographic insertion in responsive search ads
(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget
(23:32) Thoughts on dynamic keyword insertions
(27:39) How to manage the search terms report in Google Ads these days
(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set
(51:14) How to think about setting the target CPA high or low in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Subscribe to the newsletter - https://paidsearchpodcast.substack.com/ First 100 Episodes - https://paidsearchpodcast.com/archive/
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09 May 2022
309: How Small Businesses Should Think About Advertising on Google Ads
00:53:24
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.
(4:49) Why should small businesses advertise on Google?
You can start small, track things, and it's the future. Better start learning now.
(14:21) What does success look like on Google Ads for small businesses?
Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.
(22:23) How long does it take to be successful on Google Ads?
There is no set time period, but generally, you should have it running smoothly by month 3.
(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?
An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred.
(43:12) Why should small businesses keep it simple when starting out on Google Ads.
Keeping it simple means fewer mistakes.
(48:57) When is it time to grow your Google Ads budget?
When you understand what’s going on and want to build on what's helping you achieve profitability.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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16 May 2022
310: The Secrets to Getting More Leads from Google Ads
00:55:01
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.
(8:42) Intro to topic
(10:34) Quantity vs. quality of leads
(16:20) Increase your budget to get more leads
When your campaign is functioning perfectly, this is the only answer.
(24:16) Advertising options in addition to search ads
Try Search Partners, remarketing, or Bing
(31:05) How to get more leads by increasing your bid position in Google Ads
(37:42) Using settings to get more leads in GA
Try changing your language, location, schedule, and audience settings
(43:26) How to get more leads from Google by using more keywords
Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
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29 Apr 2019
149: The Top 10 Most Common Google Ads Mistakes
00:51:44
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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:
Not focusing on your search terms.
Focusing on your search terms too much.
Getting incorrect conversion data.
Over bidding, bidding more than you need to.
Failing to optimize page titles,
Sending traffic to the wrong page of the website, from a user experience perspective.
Not growing your budget, or your business.
Specific mistakes make in each advertising network in Google Ads.
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
23 May 2022
311: Click Share Column Deep Dive
00:54:37
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Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Links: About click share - https://support.google.com/google-ads/answer/6299696
Show Notes: Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.
(11:07) Why did we decide to talk about click share?
(13:54) What is click share in Google Ads?
(18:09) What click share data tells you
(20:52) How click share works
(28:33) How to increase your click share in Google Ads
(35:36) If and how we’re going to start using click share in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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30 May 2022
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
01:02:41
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.
(5:44) The difference between the quantity of leads and quality of leads in Google Ads
(13:53) Using search terms to influence lead quality in Google Ads
(24:13) Using ad copy to get better leads in Google Ads
(28:35) How your landing page influences lead quality
(32:07) Lead forms versus phone call leads in Google Ads
(37:31) How demographics influence lead quality in PPC campaigns
(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads
(52:39) Loosening up your judgment of search terms that might not look right
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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06 Jun 2022
313: How to Improve Your Clickthrough Rate in Google Ads
01:01:55
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads.
(5:49) What is the clickthrough rate in Google Ads?
(10:39) How much does clickthrough rate determine success in Google Ads?
(16:29) What is a good clickthrough rate in Google Ads?
(25:45) How do ad positions in Google Ads affect clickthrough rate?
(28:29) Is a high clickthrough rate good for quality score in Google Ads?
(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads
(53:39) Should you pause low CTR keywords in Google Ads?
(57:40) How negative keywords can help raise your clickthrough rate in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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13 Jun 2022
314: Week 1 Checklist for New Google Ads Campaigns
00:49:03
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).
(5:08) What to do on day 1 of a new Google Ads campaign
(14:39) What to do on day 2 of a new Google Ads campaign
(24:54) What to do on day 3 of a new Google Ads campaign
(31:09) What to do on day 4 of a new Google Ads campaign
(35:43) What to do on day 5 of a new Google Ads campaign
(38:32) What to do on day 6 of a new Google Ads campaign
(41:56) What to do on day 7 of a new Google Ads campaign
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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02 May 2019
BONUS EPISODE - Free PSP Insider Episode: How To Transition To Being A Full Time Google Ads Freelancer
It's bonus time baby! We use Insider episodes to teach our listeners "the business of PPC" and help freelancers, PPC professionals, and agency owners grow their careers and companies. We're very proud of the work we've been doing on the PSP Insider premium podcast, and we wanted to share a free episode of the PSP Insider so the Paid Search Podcast audience can learn what that show is all about. So that's what this bonus episode is. It's a free episode of the PSP Insider.
On this 5th episode of the PSP Insider we give a ton of actionable tips on how to transition to being a full time Google Ads freelancer. We hear from a lot of in-house PPC employees and agency employees who are wanting to branch out on their own and have the kind of freelancing careers Chris and Jason have had, so on this episode we give advice on how to make that transition.
Specifically, you will learn:
What it takes to freelance profitably.
The skills needed to be a successful Google Ads freelancer.
How to develop a Google Ads freelancing business plan.
How many clients you'll need to be profitable.
How to develop a lead (client generation plan) and the sources new Google Ads clients come from.
The business tools you'll need to operate your freelance business.
Personal finance tips and advice on how to know how much risk you can take.
When the correct time to quit your job and freelance full-time is.
How to transition out of your current job the right way.
The mindset it takes to freelance profitably and stay in business.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
20 Jun 2022
315: The Second-Best Google Ads Q&A We’ve Ever Done!
00:31:07
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns?
(13:00) What do you think about Bing ads? Should I use them more?
(19:46) What you do think about using the “Similar” audiences in Google Search?
(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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26 Jun 2022
316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
00:45:22
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.
(4:24) Sometimes broad keywords work amazing in Google Ads
(11:21) Options for an entirely broad account
(28:30) Options for adding phrase and exact and the pros and cons of each
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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04 Jul 2022
317: What’s the Best Bidding Strategy in Google Ads?
00:58:59
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.
(4:19) The current state of bid strategies in Google Ads
(10:24) Maximize clicks bidding strategy in Google Ads
(21:01) Maximize conversions bidding strategy in Google Ads
(33:26) Maximize conversion value bidding strategy in Google Ads
(39:19) Target impression share bidding strategy in Google Ads
(45:54) Manual bidding strategy in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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06 May 2019
150: When We Don't Follow Our Own Advice In Google Ads
00:52:20
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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/
Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:
Turn on automated bidding
Use SKAGS
Use pure broad keywords
Use the display network beyond remarketing
Target competitor names as keywords
Use one-word keywords
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
11 Jul 2022
318: Interesting Experiments to Run in Google Ads Right Now
00:57:46
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We are both big fans of running experiments in Google Ads, so in this episodewe’re taking a look at six interesting experiments you can try right now.
(7:04) Why we like running experiments in Google Ads
(12:37) Running an experiment in Google Ads to test bidding strategy
(21:07) Ad variation experiments in Google Ads
(30:56) Running an all broad keyword experiment campaign in Google Ads
(38:10) Testing a huge increase in bids with an experiment in Google Ads
(44:12) Testing landing page performance in Google Ads with an experiment
(47:15) Testing Small ideas with Google Ads experiments
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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18 Jul 2022
319: The 3 Rules of Google Ads Management
01:00:43
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign.
(8:20) The first rule of Google Ads management - Bids and Budget
(24:04) The second rule of Google Ads management - Quality of Traffic
(38:16) The two third rules of Google Ads management - Segments
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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25 Jul 2022
320: 3 Ways to Improve Quality Score
00:45:01
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Show Notes: Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.
(6:02) How often should you optimize for quality score?
(13:56) How to make ads more relevant to keywords in Google Ads
(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)
(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?
(36:05) How to make your landing page better to get higher quality scores in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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01 Aug 2022
321: How to Get to the Top of Google Ads
00:54:46
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.
(4:00) Why do advertisers want to be in the top position on Google Ads?
(7:18) Determining which keywords to show up number one on Google Ads
(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)
(19:02) How to find your ad position in Google Ads
(23:41) How showing up in the top position in Google Ads affects your budget and impression share
(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong
(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)
(44:13) Focusing too much on quality score in Google Ads
(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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08 Aug 2022
322: Recent Google Ads Surprises
00:52:04
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.
(5:16) The state of Google Ads
(11:00) Have you seen broad keywords with 10/10 quality scores?
(25:23) Results we’re seeing with max conversion bidding
(34:02) How to get more volume with Performance Max (multiple campaigns?)
(44:42) Remarketing is powerful
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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15 Aug 2022
323: The New Google Tag Looks Amazing!
00:41:58
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Show Notes: Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.
(7:40) The importance of setting up conversions on new Google Ads accounts
(11:05) What is changing with the new Google Tag?
(14:17) Where is the New Google Tag available
(18:42) Automatic event detection is coming with new Google tag
(20:20) Cross domain traffic is coming with the new Google Tag
(23:44) User-provided data is coming with the new Google Tag
(28:33) Combining tags with the new Google Tag
(33:45) Centralized sitewide tagging with the new Google Tag
(35:56) Setting up conversions is easy with the new Google Tag
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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22 Aug 2022
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
00:51:53
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.
(4:06) When to make changes to an account? Is there a statistical percentage you should wait for?
(9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc?
(15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks?
(25:48) Is there a way to improve the position metrics for max conversion bidding strategy?
(35:14) Will changing the budget on a target CPA bidding campaign restart the learning phase?
(41:45) How do you convert a SKAG campaign into a theme-focused campaign?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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29 Aug 2022
325: Introduction To Performance Max Campaigns
00:49:42
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Show Notes: We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max.
(4:55) What’s going on with Performance Max in Google Ads?
(12:08) Performance Max campaigns explained
(21:40) How much control do you have in a Performance Max campaign?
(24:55) What is an audience in Google Ads Performance Max campaign?
(33:34) What ad assets do you use with Performance Max?
(37:00) How Performance Max works with search campaigns
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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05 Sep 2022
326: Advanced Tips for Performance Max Campaigns on Google Ads
00:39:33
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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12 Sep 2022
327: Frequency Capping in Google Ads
00:41:25
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.
(4:58) What is frequency capping in Google Ads
(10:50) Frequency capping for display campaigns
(17:55) Frequency capping for video campaigns
(23:00) How unique reach and frequency metrics are calculated
(28:03) How to view your reach and frequency metrics on display campaigns
(32:41) If and when you should use frequency capping
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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13 May 2019
151: Epic Google Ads Questions And Answers Show
01:05:19
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Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:
How to use Google Ads to sell a book?
How to advertise with a small budget of just a few dollars a day?
How to keep my search impression share above 90%?
What are you going to do when the average position column is no longer available?
How often do you use demographic, income, geographic, and device bid adjustments?
Clarification on how phrase match negative keywords work.
How to review the auction insights report.
An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
A question about similar keywords and how you know when they're essentially the same keyword.
How to determine if you're "leaving clicks on the table."
An explanation of how clicks and calls work on call only ads.
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
19 Sep 2022
328: 5 Questions to Ask Yourself About Google Ads Every Month
00:53:36
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential.
(5:49) Should I be running broad keywords?
(17:42) Am I running image extensions? Could I add more?
(23:43) Am I missing out on more good keyword searches in Google Ads?
(30:39) Are there any CORE negative keywords I should be adding?
(42:14) Am I leaving money on the table with Google Ads?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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26 Sep 2022
329: Ad Extensions Are Becoming Assets in Google Ads
00:39:58
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign.
(6:18) Ad extensions now being called assets
(13:39) The new ads and assets menu
(20:19) The combinations report will show how your assets display with your headlines and descriptions
(24:04) When will all this happen?
(30:13) Assets are low-hanging fruit that can make your Google Ads campaign better
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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03 Oct 2022
330: The Focus Style Management in Google Ads
00:42:18
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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10 Oct 2022
331: Secret Settings in Google Ads
00:48:06
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.
(5:45) Settings overview
(8:24) Turning off/on mobile apps in display campaigns
(15:45) Final URL expansion in Performance Max
(21:20) Auto-apply recommendations
(30:00) Ad suggestions automatically added to campaigns
(35:06) Optimized targeting in display campaigns
(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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17 Oct 2022
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
00:48:47
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.
(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords
(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only
(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only
(26:11) Pros and cons of search campaigns with broad match and target CPA
(32:31) Pros and cons of Performance Max campaigns
(34:57) Pros and cons of dynamic search campaigns
(38:23) Pros and cons of shopping campaigns
(40:42) Pros and cons of brand campaigns
(43:10) Pros and cons of funnel-adjacent campaigns
(46:02) Pros and cons of remarketing on search campaigns
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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24 Oct 2022
333: Dynamic Search Ads Introduction
00:32:42
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them. (7:42) What are Dynamic Search Ads?
(11:20) Benefits of Dynamic Search Ads
(14:52) How Dynamic Search Ad targeting works
(20:33) How ad headlines are created in Dynamic Search Ads
(25:59) When to use/not use Dynamic Search Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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31 Oct 2022
334: The Best Google Ads Q&A Episode We’ve Ever Done
00:50:04
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match ideal?
(15:41) Should I block competitor searches?
(22:03) How to choose your first bids for manual bidding?
(29:29) How do you qualify the quality of the lead using the search term?
(38:45) Does Performance Max work well for all industries?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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08 Dec 2022
340: How to Create a Professional Google Ads Report
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.
5 Tips for the Best Google Ads Report
(12:22) It must look professional and be easily readable (14:12) Reports need to be easily generated and customized (16:33) Reports should include personalized commentary (20:53) Month-to-month comparisons should be included in reports (23:48) Reports should be customized for each client
(28:44) Screen share walkthrough of the Opteo reporting dashboard
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
07 Nov 2022
335: Advanced Discussion on Dynamic Search Ads
00:33:47
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned.
(6:51) Your three targeting options
(16:38) “Landing pages from your standard ad groups"
(18:35) Blocking
(23:40) The dynamic search terms report
(27:00) Results
(29:26) Lessons learned
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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14 Nov 2022
336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
00:41:05
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.
(6:19) Tracking leads is the most important part of Google Ads for small business owners
(9:54) How small business owners should think about search terms
(15:48) How small business owners should think about location settings
(20:48) Too many bid adjustments are a sign of a bad campaign
(33:35) How small business owners should structure their Google Ads campaigns
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
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20 May 2019
152: Time Saving Tips For Google Ads
00:47:36
Try Opteo free for 6 weeks - https://opteo.com/psp
Yes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:
Using filters and find and replace in Google Ads Editor.
Editing ad copy in Google Ads Editor.
Copying and pasting negative keywords and negative locations in Google Ads Editor.
Using Excel or Google Sheets to upload builds into Google Ads Editor.
The fastest way to manage keyword bids.
Keyboard shortcuts.
The Excel formula Jason uses to make phrase and exact match keywords.
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
337: Decisions You Have to Make in Google Ads Part 1
00:40:04
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.
(6:27) Should you run a brand keyword campaign in Google Ads?
(21:56) Discussion about Performance Max campaigns in Google Ads
(30:48) How important are exact match keywords in Google Ads?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library
28 Nov 2022
338: Decisions You Have to Make in Google Ads Part 2
00:39:42
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.
(5:55) What are the best bidding strategies in Google Ads?
(27:22) Why we always start with some broad match keywords
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library
05 Dec 2022
339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
00:37:50
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses.
(7:26) What is the best campaign type? (16:44) What is the best bidding strategy? (24:22) What are the best keywords? (31:47) What are the best conversion actions in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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12 Dec 2022
341: Fundamental Truths About Google Ads That Will Never Change
00:47:43
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change.
(5:51) Introduction to the topic
(8:15) Starting simple is the best way to launch Google Ads
(9:56) Clicks and conversions come from the top ad positions
(17:50) Lifetime value is the gold standard of Google Ads knowledge
(23:45) The “black box” is real and growing
(30:43) Cost per conversion is defined by cost per click and conversion rate
(35:20) You can’t control how much you personally see your ad
(38:22) Search terms will always matter
(40:33) Ad copy and assets are the only chance you have to communicate with the search user
(43:16) The answer is always “let’s run an experiment”
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19 Dec 2022
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
00:45:26
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.
(16:05) Lower your bids (25:35) Broaden your targeting (33:05) Try a different bidding strategy (38:56) Improve your Quality Score
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26 Dec 2022
343: How to Lower Your Cost per Conversion - Part 2: Conversions
00:49:13
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.
(6:05) Intro to topic (9:49) Add negative keywords (17:19) Find better keywords (22:34) Secondary Targeting (33:14) Improve your landing page
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09 Jan 2023
344: What's Going On?
00:49:11
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: 2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.
(4:03) Google Ads in 2022 (8:16) Don’t fight the system (23:20) Keep things open (31:29) Bidding strategies have evolved (37:44) Conversions are really important
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27 May 2019
153: Custom Audiences - Advanced Google Ads Display Tips
00:51:23
Try Opteo free for 6 weeks - https://opteo.com/psp
Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf
Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!
And we finish out the episode with a Paid Search Trivia question.
On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!
Show Notes: In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics.
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23 Jan 2023
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
00:38:28
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status. (2:57) Do you follow a Google Ads management optimization routine? (8:29) Should you add negative keywords at the ad group level? (13:40) Should you add all three match types in each ad group? (25:28) How do you manage a huge Google Ad account? (34:10) What do you do when you see the “limited by budget” status?
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30 Jan 2023
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
00:40:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.
(4:04) Do you use the form asset in Google Ads?
(9:33) Why am I getting leads from locations I don’t want?
(17:15) How to get Performance Max to work for B2B
(21:14) How will AI chatbots affect Google Search and Google Ads?
(26:39) How do you do manual bids on high-spend and large Google Ads accounts?
(34:55) How granular should ad groups be?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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06 Feb 2023
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
00:49:29
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur. (5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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13 Feb 2023
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
00:52:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.
(6:18) Am I bidding too low? (19:42) Are my keywords working? (28:43) Am I missing good keywords? (39:46) Should you be spending more on Google Ads? (45:37) When is the right time to add Performance Max?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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20 Feb 2023
350: The Right Way to Think About Responsive Search Ads
00:44:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
Show Notes: Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.
(3:14) What is a responsive search ad? (7:11) The power of one great responsive search ad (9:38) The mystery of responsive search ads (13:13) How we create responsive ad headlines (24:29) How we create responsive ad descriptions (26:57) The downside of pinning responsive search ads (32:45) Do you focus on ad strength when creating responsive search ads? (36:36) The secret to responsive search ads (40:54) The second secret to responsive search ads
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27 Feb 2023
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
00:49:20
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.
(2:51) How to transition from single keyword ad groups (8:12) When to use negative keywords (23:35) Do phrase and exact match keywords still matter? (25:56) How to measure RSA headline success (33:01) Multiple performance max campaigns (36:08) E-commerce Google Ads account structure (39:23) Getting bad leads from Google Ads (44:17) Where to start if you are new to Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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03 Jun 2019
154: Keyword Mistakes In Google Ads (Trap Door Series)
00:57:59
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Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.
This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.
Enjoy the episode! Thanks for listening and sharing!
Please leave us a rating and review on iTunes.
06 Mar 2023
352: Interesting New Features in Google Ads
00:29:47
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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13 Mar 2023
353: Bidding Strategies in 2023
00:41:37
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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27 Mar 2023
354: What Are Close Variant Keywords?
00:36:33
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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03 Apr 2023
355: There’s Always a Solution with Google Ads
00:39:04
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems.
(7:47) How to test different landing pages with Google Ads
(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads
(22:35) How to run Google Ads for your small business with a really small budget
(30:35) How to make the most Google Ads for your small business if your website is really bad
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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10 Jun 2019
155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys
00:47:55
Digital Marketing In An AI World - https://amzn.to/2EVRugT
Optmyzr Free Trial - http://lddy.no/24zc
Join us at Patreon - https://www.patreon.com/paidsearchpodcast
Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning.
Our interview with Fred covers topics such as:
Why Fred was driven to write this book.
Whether or not AI and machine learning in the PPC world is a real thing of just hype.
What role AI and machine learning play in the PPC world.
How worries PPC professionals should be and what they can do to thrive in an AI world.
Whether or not manual bidding strategies can still work.
A breakdown of what machines do will in the PPC context and what humans do well.
How to position yourself to survive and thrive in an AI-dominated PPC world, the three roles you can play.
Enjoy the episode! Thanks for listening and sharing!
Please leave us a rating and review on iTunes.
10 Apr 2023
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
00:52:56
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!
(3:38) Can you have too few keywords in Google Ads? (9:18) Dealing with different time zones (16:26) What to do when your Google Ads results start getting worse (23:34) Should I pin headlines in responsive ads? (36:37) Should I run phrase and exact match keywords for the same keyword? (48:59) Should I exclude locations I don’t want?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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17 Apr 2023
357: Let’s Talk Max Conversion Bidding in Google Ads
00:49:30
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
24 Apr 2023
358: Answers to Your Google Ads Questions
00:44:39
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones? (13:03) How do I add a logo as an asset to my ads? (16:59) Should I use SKAGs for competitor campaigns? (27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? (35:35) Can you control lead value with max conversions?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
08 May 2023
359: How To Measure Click Types in Google Ads
00:42:49
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.
(3:12) Types of interactions (7:03) Headline clicks (9:01) Call extensions (12:13) Site link under the ad (17:30) Image extensions (20:07) Driving directions (22:33) Google Search Partners (25:38) Display network (31:15) Price asset (33:52) Lead form asset (35:37) Call ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
22 May 2023
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
00:35:57
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Show Notes: Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
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Show Notes: Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).
Show Notes: Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.
12 Jun 2023
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
Show Notes: When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.
19 Jun 2023
Why Are You Getting Traffic But No Sales? (Episode #364)
Show Notes: In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!
29 Jun 2023
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Show Notes: Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!
26 Jun 2023
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Show Notes: This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.
Show Notes: This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.
10 Jul 2023
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
Show Notes: This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.
Show Notes: This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!
24 Jun 2019
156: Google Ads Bidding Mistakes (Trap Door Series)
00:52:13
Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.
Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.
Please support our sponsors, they make the show possible!
Show Notes: The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.
31 Jul 2023
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Show Notes: Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.
07 Aug 2023
Answering Questions from Listeners! (Episode #372)
Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.
21 Aug 2023
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.
28 Aug 2023
What Does a Bad Search Term Look Like? (Episode #375)
Show Notes: Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.
01 Jul 2019
157: Overthinking Your Google Ads Strategy (Trap Door Series)
00:54:20
Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.
Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.
Please support our sponsors, they make the show possible!
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Show Notes: Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.
18 Sep 2023
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
Show Notes: It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.
Show Notes: Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!
02 Oct 2023
Answering 6 Questions from Listeners (Episode #380)
Show Notes: Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!
09 Oct 2023
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Show Notes: In this episode Chris Schaeffer builds a basic Google Ads search campaign focused on a high funnel lead generation campaign.
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