The Nonprofit Lab (MatchNice)

In this episode we speak with Lori Kross Zaska, Founder and Chief Principal of Growth Owl, LLC to understand:

♟️ The playbook to win more corporate sponsorships

📈 What the corporate fundraising landscape looks like

🏢 How nonprofits can navigate corporate sponsorships

💚 Ways to effectively engage corporate decision makers

⭐️ How to personalize and differentiate your nonprofit's ask

Lori brings over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. ​ 

Lori is also the author of "The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization" which we will dive into as part of this episode. She's held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local station groups), and many other organizations.

We share why we're starting this podcast and the story behind the spark for our social impact tech startup, MatchNice. Listen in for vulnerable stories of what it's like founding a startup and hear interviews with my co-founders who joined together on a mission to connect the nonprofit ecosystem and maximize social impact.

We interview Jenny Mitchell, CEO - an executive coach and fundraising professional who helps nonprofits leaders change the world, one mission at a time; and author of Embracing Ambition: Empowering Women to Step Out, Be Seen, & Lead. Following suit, this episode is being hosted by none other than Madeline Hendry, MatchNice Co-founder and COO.

On today’s episode we have the privilege of interviewing Nisha Anand, an Indian-American activist, mom of two teenagers, and a boundary-busting national leader for social and racial justice. Once a grassroots activist arrested in Burma for pro-democracy demonstrations, Nisha is known today as a leader in cultivating unlikely and unconventional partnerships to create change. As Dream.Org’s CEO, Nisha guides a team of storytellers, organizers, and policy experts working on some of society’s toughest problems to create a better future for all. In this episode we discuss:

✊🏽 Why political action and policy change is so important for all causes

🏗️ Ways that leaders can build common ground to advance their social missions

💚 How nonprofits can embody inclusivity for their causes inside and out

🙌 What it looks like to truly partner with the people and communities you serve

🏦 Ways nonprofits can challenge the development and fundraising status quo

Visit Dream.org's website: https://www.Dream.org/

Watch Nisha's TED Talk: https://www.youtube.com/watch?v=XZfKdlIRqYk

Shannon McCracken is the CEO and founder of The Nonprofit Alliance, a leading organization dedicated to advancing the nonprofit sector. With Shannon at the helm, the Nonprofit Alliance has become a driving force in shaping the discourse around nonprofit sustainability and effectiveness. Her extensive background in nonprofit management, fundraising, and donor relations has positioned her as a trailblazer in the industry.

Organic leadership is all about leading naturally right where you are. On this episode I talk to Alex Mays about her family history and how she’s grown up with nonprofits, and ended up helping to launch her own nonprofit, Lesson-Check-in. The conversation is also a unique perspective of the nonprofit space from a nonprofit leader who’s also an angel investor in the startup world. We talk about what it’s like starting a nonprofit after the pandemic started, and the biggest changes that are here to stay, and explore the question of how everyone can take action to make a difference in their communities.

In this episode we dive into the pressing issue of the nonprofit talent development crisis and the various paths nonprofit professionals can transition into the world of nonprofit consulting. Our guest is Julia Devine, co-founder of Relatable Nonprofit, an organization dedicated to empowering nonprofit professionals to transition into those successful consulting roles.

How can nonprofits effectively engage and inspire the next generation of donors, particularly Gen Z and Millennials, who are redefining the philanthropic landscape with their values and digital-first approach? In this episode, we explore the strategies nonprofits can use to connect with these younger generations, from embracing recurring giving programs to leveraging personalized communication. Joining us is Lisa Greer, a renowned fundraising coach, major donor, and author of Philanthropy Revolution and The Essential Fundraiser’s Handbook, who shares her insights on building authentic relationships and challenging the status quo in nonprofit fundraising.

On this episode we interview Carol Hamilton, Principal, Grace Social Sector Consulting, LLC.

Carol helps nonprofits become more strategic and innovative for greater mission impact. She provides organization effectiveness consulting, meeting design and facilitation, and training to organizations.

A strategic thinker, Carol works with teams and organizations to envision and frame their future strategic direction. As you’ll hear she’s very practical in her approach in the way she helps organizations think through who is key to creating their future, how to gather insights from these stakeholders, consider the big picture, imagine new possibilities, come to agreement on their future goals and create an initial action plan to get started.

Carol has more than 25 years of experience in the association and nonprofit sectors. Carol speaks and trains frequently on leadership, strategy and innovation topics. She graduated from Swarthmore College and has her Masters in Organization Development from American University.

Let’s “Ask a Fundraiser” in Episode 7 of The Nonprofit Lab, now live! Featuring Anna Barber and Rashida Peterson who have both served and helped countless nonprofits of all shapes and sizes create and execute holistic fundraising strategies to help raise millions of dollars.

In this episode we ask Rashida and Anna what it takes to be a successful fundraiser, the foundational work every nonprofit needs done, how to navigate the funding landscape, the importance of black philanthropy, and Rashida and Anna’s work to help close the fundraising skills gap.

Helena Wasserman—an experienced climate investor—shares how early-stage ventures can secure the resources, coaching, and connections they need to make a powerful impact on environmental challenges. She underscores the importance of private capital in the climate tech space and highlights how nonprofit leaders and social entrepreneurs alike can adopt a startup mindset to drive innovation, efficiency, and measurable outcomes. By revealing strategies for effective fundraising, building resilience, and establishing trust with stakeholders, Helena provides clear, actionable guidance for anyone looking to scale meaningful change and navigate uncertain policy landscapes. You will walk away with fresh ideas on leveraging collaboration, transparency, and business fundamentals to amplify their mission and effect real-world solutions for our planet.

James shares how Vehicle for Good is transforming nonprofit fundraising through vehicle sweepstakes, providing a unique and engaging way to raise funds for smaller organizations. The conversation delves into leadership, transparency, and how building trust and creativity can redefine donor relationships in the nonprofit sector.

In this episode we speak with Omondi Peter and cover a broad spectrum of lessons that nonprofits leaders and aspiring change makers can learn from based on stories for how anyone can: 🌍 Translate local nonprofit efforts to global impact 🏃🏽‍♂️ Organically evolve and scale your programming 📱 Use social media to gain support across borders 💚 Connect with authenticity and a growth mindset 🎯 Turn vision into reality through belief and action Omondi Peter is a Community Change Maker from Kenya, he is the Founder & CEO of Global Youth Forum, a Community Based Organization based in Kenya working to end youth unemployment in Africa by empowering youth with relevant skills to enable them create or secure jobs through the use of Sports as a vehicle for personal and professional growth and development. He is an alumnus of Young Africa Leadership Initiative, a program launched by President Barack Obama in 2010 to produce committed young leaders to transform Africa. He has served in a number of roles in various organizations from across the world namely the United Nations SDG Action Campaign. Peter holds a degree in Agricultural Sciences from the University of Nairobi and his vision is to build a Self-Sustaining Community Sports Centre in Kenya to help nurture talents of the less fortunate in his Community, prepare them for work and engage them to eradicate Poverty in their homes through sports.

In this interview we get to know and discuss how Trevor and Erin approach nonprofit consulting and the ways in which they meet their clients where they are to take them where they want to go. Listen for an:

🧠 An inside-glimpse into nonprofit consulting mindsets

🎯 Foundational strategies to achieve fundraising goals

💬 Questions to ask when working towards a big vision

📝 Realistic approaches to achieve ambitious results

🎙️ Conversations we need to have in the nonprofit sector

On this episode we ask the big landscape level questions with Dr. Laura Otten who brings over 50 years of experience in the nonprofit sector. What's going on, where'd we come from, where are we now, and where  we need to go to in order to maximize social impact. We cover topics like the professionalization of the nonprofit sector, the importance of impact measurement, and the different levels of magnification when it comes to making an impact.

It's great to be back! Our latest episode is out now and features Mark Miller, who has helped over 100 nonprofits rebrand their organization from the inside out.

Mark is a brand strategist, Co-Founder and President of Historic, producer of Future Nonprofit Podcast, and author of Culture Built My Brand. People create work culture, culture defines brands, and Mark helps redefine brands.

Listen to learn more about the strategic aspects of building a brand and how nonprofits can think about how they might align their culture and organizational culture to built the future that should be.

Ben Reiter is the Executive Director of Beat The Streets National, a youth sports development nonprofit dedicated to enriching lives through the sport of wrestling. We cover his incredible journey through mixed martial arts and learn about how he’s always used his platform to advocate for others and become a leader in nonprofit sector, his mission, impact, success, the changes they've had to make in as a result of the pandemic, the importance of nonprofit partnerships, fundraising effectively, measuring impact, and so much more. Give it a listen :)

John Bromley is the founder and CEO of Charitable Giving, one of the world's largest democratized online Donor Advised Fund (DAF) platforms that has returned over $1B to nonprofits globally. Listen to learn about generational giving and how nonprofit leaders can best engage all generations of donors.

Did you know volunteers are 2x likely to donate to your nonprofit? Listen to Episode 18 of The Nonprofit Lab where I speak with Geng Wang, CEO and Cofounder at Civic Champs to understand:
📋 The capabilities of volunteer management platforms
🦾 How the technology has evolved and is being innovated
🙋🏻‍♀️ Ways nonprofits can convert volunteers into donors
⭐️ What makes an outstanding volunteer experience
📈 The ROI of investing in volunteer management tech

My guest in this episode is Geng Wang CEO and Cofounder of Civic Champs, an innovative volunteer management platform that helps nonprofits triple volunteer and mentorship capacity and retention. Geng is a serial entrepreneur, and prior to Civic Champs he cofounded two other companies, Rent Jungle and Community Elf, both of which were acquired in 2014 and 2017 respectively. Geng has also worked as an engagement manager at McKinsey & Company and holds degrees from Michigan State University and Harvard Business School. In this episode we unpack the most important and innovative capabilities volunteering management platforms, we discuss ways to measure and address volunteer feedback, what makes an outstanding volunteer experience, why it’s important, strategic approaches for asking volunteers to donate (volunteers are 2x as likely to donate to your cause), the ROI of volunteer management platforms and overall considerations for how it fits into a nonprofit’s short and long term technology roadmap.

In this episode we interview Pamela Davis, CEO of Nonprofits Insurance Alliance and we discuss the technicalities of insurance while spending time discussing the heart of socially conscious leadership. Listen for:

1) A brief history of insurance in the nonprofit sector

2) Recent shifts in coverage availability for nonprofits

3) Policies that all grassroots nonprofits should consider

4) The importance of challenging status quo systems

5) Conscious leadership in a capitalist market economy

ABOUT OUR GUEST

Pamela Davis, CEO of a group of cooperative nonprofit insurers known as the Nonprofits Insurance Alliance (NIA). Pamela was featured in a PBS documentary and sequel, part of the Visionaries series, she received the first ever Award for Policy Innovation from The Goldman School of Public Policy, UC Berkeley. She was named one of the nation’s 15 BEST BOSSES by Fortune Small Business and Winning Workplaces, named by Business Insurance as one of the 80 “Women to Watch” and an “Elite Women” by Insurance Business America, and was twice listed as a Nonprofit Times Power & Influence Top 50. She holds a BA with highest honors in Economics from the University of California, Santa Cruz and a Master’s in Public Policy from the University of California, Berkeley. 

Link to Nonprofits Insurance Alliance website: https://insurancefornonprofits.org/

Ryan Ruud, founder and CEO of Lake One, joins the conversation to explore how nonprofits can harness digital transformation to scale their impact. From his personal journey overcoming childhood cancer to his work helping organizations modernize their technology and marketing strategies, Ryan shares invaluable insights on breaking free from outdated systems, optimizing donor engagement, and leveraging AI-powered solutions—all while maintaining the heart of nonprofit work. If you’re ready to rethink how your organization approaches technology, this episode is a must-listen.

FinAbility is a survivor-founded nonprofit that financially empowers survivors of domestic abuse. Using her background in tech and finance, Stacy Sawin is building digital tools that make financial education and resources accessible to survivors through a trauma-informed lens. Survivor voices inform everything they do, and FinAbility is working towards a future in which everyone has the financial security to live free from abuse and thrive.

Howard Pearl is the innovative CEO of Charitable Adult Rides & Services (CARS), a 501(c)(3) nonprofit that has been transforming the philanthropic landscape in the U.S. and Canada since 2003. They may just be the biggest nonprofit that you've never heard of. They run the largest vehicle and real estate donation program in North America. They process over 100K vehicles a year and have raised over $500M for more than 3,500 nonprofits. Listen to learn more about their value proposition to donors, nonprofits, and partners.

In this episode we speak with Stephen Kump, CEO of Charityvest about how they're democratizing Donor Advised Funds (DAFs) and cover: 🏦 What DAFs are and how they work 💙 Why you might consider starting one 💚 How nonprofits can win more DAF grants 🤔 The ethics and misconceptions around DAFs 🙌 The future of collaborative giving through DAFs Charityvest is a donor-advised fund technology company making purposeful generosity more accessible and frictionless for all. Stephen Kump is the CEO and worked for over ten years as a consultant to nonprofit organizations, philanthropists, corporate leaders, and private equity investors, most recently with Bain & Company. Stephen received his B.S. in both Management and Economics from Georgia Institute of Technology (my alma mater) and his MBA from Yale. Previously, he has worked at Booz Allen Hamilton, Calvin Edwards & Company, Bain & Company and was a Cavalry Officer with the U.S. Army. To learn more about Charityvest check out their website at: https://www.charityvest.org/

On this episode we speak with Briana (aka Bri) Franklin about her journey with The Prosp(a)rity Project, a nonprofit with a mission to improve the financial and economic mobility of college-educated black women. We chat about how Bri’s nonprofit supports and financially empowers black girls and women dealing with student loans, the importance of being clear on your mission and who you serve, attracting donors who align with your vision, donor transparency, framing nonprofit ROI, the seasonality of fundraising,  an iterative approach to impact measurement, and more!

On this episode we interview Dominic Kalms, Founder and CEO of B Generous, a first of it's kind “Donate Now, Pay Later” solution for donors and nonprofits. We speak about how B Generous is changing the donation landscape, the biggest challenges and lessons learned along his entrepreneurial journey, discuss win-win equations for nonprofits and donors, the competitive landscape of philanthropic tech, social impact measurement, with plenty of philanthropic and entrepreneurial insights along the way. Give it a listen!

Tiffany Yau, Founder & CEO of Fulphil, a nonprofit that empowers youth to build a social entrepreneurial mindset to make an impact and excel in their future careers. We discuss what it looks like to start a nonprofit from the perspective of our next generation of nonprofit leaders, how nonprofits are entrepreneurial, scrappy, and run like businesses, the effects of the pandemic on nonprofit programming, and what it takes to go from idea to execution in the nonprofit world.

Listen in and learn from Randy Long, CEO at ThePixSquad, as he shares his unique perspective on what makes and breaks nonprofit fundraising events given his experience as a leading photographer supporting hundreds of nonprofit fundraising events and galas.

What if you could raise money for a nonprofit by listening to Spotify, going for a walk, or even playing Fortnite? In today's episode, we delve into some really cutting-edge technology in the world of social impact with our guests Mario and Maurizio Hernandez, brothers and founders of Knobl.

Simply put, Rhea Wong helps nonprofits raise more money. Though she has deep experience with institutional, corporate and event fund-raising, she is passionate about major individual donors and helping organizations to establish individual giving programs. She has raised millions of dollars in private philanthropy and is passionate about building the next generation of fundraising leaders.

Vivienne Hsu is the founder and CEO of LENDonate, a unique marketplace lending and donation sourcing platform where nonprofits and supporters leverage their collective power for the greater good. We talk about her history in the philanthropic space, how she came to launch LENDonate, how her unique marketplace lending solution works, her journey as a social entrepreneur, the importance of impact, we touch on Donor Advised Funds, and how she’s working to create a win-win ROI equation for investors and nonprofits.

Quick disclaimer: If you’re watching this in video you’ll see a picture of me because we forgot to record in gallery mode and use our professional mic.

Sheryl Cababa, Chief Strategy Officer at Optimistic Design, shares her expertise in equity-centered and human-centered design, focusing on transforming educational systems and elevating marginalized communities. Drawing from her experience with organizations like the Gates Foundation and Khan Academy, she discusses how design can address systemic inequities by involving those most affected in the problem-solving process. Sheryl highlights the importance of iterative collaboration, co-design, and prioritizing lived experience in creating impactful solutions. Through compelling examples, she emphasizes the role of design in redistributing power, breaking down silos, and fostering innovation to address complex challenges in education and beyond.

If you’re someone who wants to start a nonprofit and maximize impact without the hurdles of forming a 501(c)(3), or simply learn about the power of fiscal sponsorship, then this episode is for you! Learn all about what fiscal sponsorships are, how they work, and why they might be a fit for you with Tivoni Devor, fiscal sponsor expert and author of Skip the c3: The Grassroots Guide to Fiscal Sponsorship.

Learn how Rebecca went from being a community champion, to founding her nonprofit Stable Moments, to replicating and scaling her organization across more than 40 locations across the United States.

My guest today is Lucia Kanter St. Amour is the VP for UN Women USA, attorney of 25 years, international negotiation superhero, and bestselling author of For the Forces of Good: The Superpower of Everyday Negotiation.In this episode we go to a lot of places. We’ll learn about Lucia’s journey into the nonprofit sector as a founder, explore the inspiration and lessons learned in her grassroots nonprofit, successes and challenges of building impactful programming as a small nonprofit, similarities, differences, and connections in her leadership roles outside of the nonprofit sector.

Are your nonprofit financials in order? Jason Kruger, the founder and president of Signature Analytics, shares his extensive experience in financial management, particularly in the nonprofit sector. Jason discusses the critical importance of having robust financial processes and controls in place to ensure organizational sustainability and success. He emphasizes how nonprofits can benefit from fractional financial services to improve their financial health, reduce the risk of fraud, and prepare for audits effectively. Through real-life examples, Jason illustrates how proper financial management can empower nonprofits to achieve their missions while maintaining accountability and trust with donors.

We actually weren't planning for our conversation to be an episode for The Nonprofit Lab. Laura is one of our key advisors for MatchNice, and I was recording this call to share with my co-founders, but as you’ll hear at the end of the episode I thought her feedback was too good not to share. We run through a variety of status quo practices in the nonprofit sector we’ve uncovered get Laura’s feedback on each. Spoiler alert, it all ties to a scarcity mindset.

Why shift from seeing a website as an investment instead of an expense? What about goals? What’s a good website strategy? How can you get your board to buy into digital success? How do you create an emotional connection with your audience? Is it easy to navigate? Easy to donate? How do you measure the success? We ask and answer these questions and more in our latest episode of “The Nonprofit Lab” with David Pisarek, founder of Wow Digital Inc, and passionate nonprofit website design guru.

We sit down with Jeremy Meyer, co-founder of Podcastathon, a global initiative uniting podcasters to raise awareness for nonprofits and charities. Jeremy shares his journey from digital entrepreneurship to social impact, where he now dedicates his time to empowering charitable organizations through podcasting. The conversation delves into the power of collaboration, the unique ability of podcasts to build deeper connections with audiences, and the potential to elevate nonprofit missions. Tune in to discover how Podcastathon is amplifying voices for a greater cause worldwide.

Discover how intentional HR practices can transform the nonprofit sector into a space where mission-driven teams thrive. Dr. Tiffany Slater at HR TailorMade Services shares her empathetic approach to building trust, creating supportive cultures, and aligning HR policies with organizational values. From practical onboarding strategies to fostering wellness, this episode offers actionable insights for leaders looking to inspire and retain their teams.

In this episode, Pat Taggart, founder and chief creator at The SkyBlue Creative, discusses the transformative power of unscripted and authentic storytelling through video in the nonprofit sector. He shares his passion for creating genuine content that deeply resonates with audiences, offering valuable insights on how nonprofits can leverage video production to amplify their missions and engage supporters. Emphasizing that perfection isn't necessary for effectiveness, the conversation highlights the importance of embracing authenticity in video storytelling to drive real impact and foster meaningful engagement.

TLDR
What, how, and why impact impact measurement is important to improve outcomes for nonprofits, donors, staff, and the communities we serve.

GUEST
My guest today is Sheri Chaney Jones, co-founder, President and CEO of SureImpact, a case management and impact measurement software company. For more than 20 years, Sheri has applied performance management, evaluation, and organization behavior best practices to non-profit organizations and government agencies to improve outcomes and efficiencies.

An author, professor, and internationally recognized expert, Sheri believes in data, metrics, and accountability. Her foray into entrepreneurship began with Measurement Resources Company in 2010 which is now a national firm that increases the capacity of non-profit and government sector organizations through high-performance practices and data-driven insights.

In 2018, Sheri launched SureImpact to automate and simplify the process of collecting and sharing outcomes and impact data. Sheri is a thought leader on public sector evaluation and applied organizational research. She is the author of Impact & Excellence: Data-Driven Strategies for Aligning Mission, Culture, and Performance in Nonprofit and Government Organizations.

OVERVIEW
In this episode we go deep into what impact measurement in the nonprofit sector means, how and what to measure, why it’s important for program evaluation and fundraising and the common challenges with getting measurement started.  We’ll talk about the importance of qualitative storytelling that gets to our hearts, and the facts and figures of quantitative measurement and how when paired together, both can can make donors want to give more and understand the impact of their donations, and your nonprofit staff better see and understand the impact of their work. We’ll go into how all of this impact data can help nonprofits be best positioned to win more grant opportunities, become better stewards for donors, focus on the why with staff, and ultimately increase the impact on the causes that nonprofits are tirelessly working towards.

Join us for a deep dive into Café Momentum's mission to transform the lives of at-risk youth through culinary training, mentorship, and community support. Discover how this groundbreaking nonprofit is creating lasting change, one meal at a time.

We cover a wide variety of topics in this episode, but there’s one recurring theme: generosity is not a commodity. Tim Sarrantonio, a generosity experience designer and Director of Corporate Brand at NeonOne, a nonprofit CRM solution. Listen to this episode as we discuss: 💸 Personal stories painting the reality of fundraising 🤖 The role of AI and tech in digital giving strategies 💥 Why contextual friction can help with online donations 💌 Ways nonprofits can improve their email campaigns  ⌛️ When to upgrade from spreadsheets to a CRM Tim is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy.  Link to The Nonprofit Email Report: https://neonone.com/resources/nonprofit-email-report/

Adam Martel, CEO of Givzey, delves into how AI is revolutionizing nonprofit fundraising with the world’s first fully autonomous fundraisers. Through Givzey's Version2 platform, nonprofits can now enhance donor engagement, streamline processes, and scale their impact using cutting-edge AI technology. This conversation explores how AI is enabling nonprofits to do more with fewer resources while fostering meaningful donor relationships in this new era of philanthropy. Discover how nonprofits can leverage these tools to thrive in the future of fundraising.

In this milestone Episode 50 collaboration, Marssie Versola from Impact Table takes us through her journey from early community service to becoming a transformative leader for women in the nonprofit sector. She shares candid insights on overcoming challenges, addressing burnout, and building genuine connections that empower mission-driven leaders to create lasting social impact. Tune in to be inspired and see how Marssie is working day in and day out to challenge the status quo and elevate women in impact.

Allison Cousins is an educator and entrepreneur living in St. Louis, Missouri. Recognizing a gap in the availability and access to sports and extracurriculars in her school, Allison dedicated to take action and launched St. Louis City League, a nonprofit on a mission to develop  the  next  generation  of  youth  through engagement in school sports. Founded in 2021, City League  partners  with  middle  schools  in  St.  Louis City  to  reduce  the  barriers  for  schools  to sustainably  develop  and  implement  school  sport programs like basketball, volleyball, soccer, and cross country.

Reflect on the forward-looking vision and potential impact of BeGiving on the philanthropy landscape. Tune in for an inside look of a John Del Bello's vision for the future of community-driven philanthropy and social impact.

Our episode today is all about values and my guest is Brenda Boyle.Brenda is all about helping leaders and teams translate their values into specific, simple actions! She spent years in the non-profit and social impact sector. We discuss:

1) Why values are important for organizational culture

2) How to define simple, powerful, actionable values

3) What it means to truly live out values inside and out

4) When clear values can protect your team’s health

5) The ROI of defining values and the cost of not

Link to Fireaheart Coaching: https://www.fireheartcoaching.com/

What makes people give? It's a question that my next guest has obsessed over for more than a decade. Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits and NGOs to help them grow their resource capacity. Tim and his team at NextAfter and have conducted 5,000+ experiments spanning 600+ million donor interactions and first-hand research analyzing 1,000+ nonprofits across 12 countries to understand why people give.

Aliza Shatzman is the President and Co-Founder of ⁠The Legal Accountability Project⁠, a nonprofit aimed at ensuring that law clerks have positive clerkship experiences, while extending support and resources to those who do not. This episode provides a first-person roadmap through the seat of Aliza to the creation of a new nonprofit mission, a go-to-market strategy for nonprofits, sustainable fundraising approaches, and the approaches to overcoming challenges as a leader who’s “first to market” on an issue.