The New Music Business with Ari Herstand (Ari's Take)

My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020. 

He has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch. 

Should you start Twitch? Who's Twitch for? Is it good for everyone or just a select few? Do you need millions of followers to make a living on Twitch (you don't)? He talks about a really interesting stat about making a living on the platform. It's astounding on what you actually need to make a living on the platform.

Today's a special episode. It's a live podcast episode in the spirit of what we're talking about, which is livestreaming on Twitch. We invited Ari's Take Academy students to be a part of the conversation, and you'll hear a few of their questions at the end.

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Twitch for Artists: https://www.twitch.tv/p/en/artists/

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Quick links:

4:50 - About Tracy Patrick Chan

10:23 - Challenges with musicians streaming on Twitch

13:12 - Subsidizing lost income from touring with livestreaming on Twitch

21:55 - Making a living on Twitch takes fewer fans than you think - here's how to do it

41:42 - What are musicians allowed to stream on Twitch? Can they stream cover songs? 

44:15 - How much of Twitch is live and how much is replays? 

46:40 - What is Soundtrack?

49:07 - How to get your music on Soundtrack

52:00 - Ari's Take Academy student questions

1:03:40 - What it means to Tracy Patrick Chan to 'make it' in the New Music Business

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

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Today my guest is the multi-talented Emily Kinney. Most people know her as an actress. She starred in The Walking Dead from 2011-2015. She's also been on Masters of Sex, The Flash, Arrow, Law & Order: SVU, and many others. She was also in Spring Awakening on Broadway.

She just launched a podcast of her own called My Caffeine Withdrawal where she interviews musicians, actors, and other friends like Josh Radnor, Local Natives, K.Flay, and many others. She's also a very talented musician.

We go in a different direction than other episodes. We touch on the business, but we straddle the line on how acting relates to music and how music relates to acting. We talk about the differences in both and the learning curves in both. She has a lot of releases under her name, so she has experience in the business of music and movies.

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Quick links: 

3:15 - Emily's podcast, how she's recording them, and what inspired her to launch it

8:45 - Enjoying music vs. listening music for a purpose

12:05 - Emily's recording process behind her song "Easy"

15:25 - What happens if you're not easy to work with in the acting world?

20:40 - Are there similarities between the different artistic mediums? 

28:45 - Do you ever ask yourself if you question whether you're the best fit for the role you're playing? 

31:06 - Playing in Spring Awakening on Broadway in New York and auditioning for film and TV

38:33 - How did you learn the acting and music business worlds?

43:09 - Defining success is extremely personal

55:15 - Is Emily business-minded or does she bring on a team to handle everything? 

1:01:45 - What it means to Emily to make it in the new music business

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Emily Kinney:

Facebook: https://www.facebook.com/EmilyKinneyMusic

Twitter: https://twitter.com/emmykinney

Instagram: https://www.instagram.com/emmykinney/

My Caffeine Withdrawal:

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This week's guest is Bina Fronda. She's the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more. This was recorded live from Bina's apartment in Brooklyn, NY. She had just gotten back from a concert and festival.

We talk about a bunch of stuff, but specifically we dig into influencer marketing. The thing that I was interested to learn about was how they get in touch with TikTok "influencers" (people with huge followings on the platform, or social media in general). If you ever wondered how those influencers choose which song(s) to dance to, well, oftentimes it's labels paying them to do those dances, skits, or anything like that. 

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Quick links:

3:54 - Who distributes Ultra Records, and how long Bina has been at the label

9:50 - Amazon Music's official playlists and getting support from Amazon

11:57 - About Ultra Records and a background of the label

15:05 - Bina's role as a marketing director at Ultra Records

17:20 - Bina walking us through the the single release process

31:07 - The rollout strategies for each release and when the planning and rollout begins

37:15 - Who are dance influencers and how do you get in contact with them?

41:15 - What is a Latin influencer?

48:23 - How TikTok influencer marketing works and how to connect with them

54:45 - How to gauge effectiveness of a TikTok campaign

1:00:00 - Gamer artists on Twitch and how to connect with them

1:06:45 - Ultra Records' advertising campaigns with Facebook, Google, YouTube, etc

1:17:20 - Where Ultra Records puts most of its ad spend

1:19:15 - Does Ultra Records run the ads for the releases or do the artists and their managers do them?

1:20:40 - What does it mean to Bina to make it in the new music business?

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: http://ariherstand.com

Instagram: http://instagram.com/ariherstand

Twitter: http://twitter.com/ariherstand

YouTube: http://youtube.com/ariherstand

Facebook: http://facebook.com/ariherstand

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Today's episode was recorded live in Los Angeles in my guest's, Jonathan Azu, backyard. This was the first in-person interview I've done since the coronavirus shutdown and we've all been locked in quarantine. But Jonathan has a beautiful backyard where we could safely social distance, so we set up there. It was nice to be in the physical presence of somebody for once. I've missed that so dearly.

Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.

We talk about how he shifted his business model now that live touring is shut down. We also talk about how the music industry can be more racially diverse and equitable, specifically how music companies can address the racial inequalities that exist at an executive level but really all levels.

A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.

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Quick links:

4:20 - How Jonathan Azu and his artists have been doing since touring has been shut down

12:50 - What Azu's artists are doing in quarantine - how they are staying busy

16:05 - Artists doing live streaming events

18:53 - About Culture Collective and Azu's journey to get to where he's at today

29:07 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry

35:33 - About The Black Music Coalition

39:15 - Lack of racial diversification in the Billboard Power 100 list

41:35 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?

43:18 - Would reparations be the correct route to approach racial injustices in the music industry?

54:08 - Are people losing interest in the black lives matter movement?

59:10 - Was having an all black roster for Culture Collective intentional?

1:05:05 - Azu's artist Emily King two Grammy nominations

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube:

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Today's guest is Lucidious, a hip-hop artist originally from Virginia now living in Los Angeles. I’ve covered him in the book and on the website quite a bit. He has an interesting story from the business perspective. He has over 500,000 monthly listeners on Spotify without any official playlist inclusion, label, or manager. This translates to more than $20,000 per month from streaming revenue.

I brought him onto the show so we could go deeper into his story. We talk about digital marketing and all aspects of his business. We talk about his family. We discuss mental health because a lot of his fans connect with him on a deep level due to their own struggles with mental health. This was a very enriching and inspiring conversation for me to have, and I think you’ll get a lot out of this as well.

Ari's Take Academy: Streaming & Instagram Growth with Lucidious (use code NMB for 10% off): https://aristakeacademy.teachable.com/p/streaming-instagram-growth

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Quick links:

4:10 - About Lucidious

11:39 - What inspired Lucidious to write lyrics? What was the beginning of the journey like? 

17:50 - When did Lucidious begin rapping?

25:48 - How much say Lucidious has in his productions because of his diverse musical tastes

34:46 - What are the marketplaces artists can purchase cleared tracks? 

38:03 - Was Lucidious' first album officially released or just through SoundCloud? How the Lucidious name came to be

54:15 - Gaining popularity through video ad campaigns

1:02:00 - When does Lucidious decide to point the ad campaigns directly to Spotify?

1:04:50 - Messages that Lucidious receives and how he helps those who are struggling

1:15:40 - Where Lucidious draws the line when responding to fans

1:21:47 - Advice for artists who are receiving dark messages from fans - and how to emotionally protect themselves

1:28:47 - Lucidious heading out on his first headline tour

1:42:48 - How Lucidious defines making it in the new music business

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Connect with Ari Herstand:

Website: https://www.aristake.com

Instagram (personal): https://www.instagram.com/ariherstand/

Instagram (Ari's Take): https://www.instagram.com/aristake_/

Facebook: https://www.facebook.com/aristake/

Twitter (personal): https://twitter.com/ariherstand

Twitter (Ari's Take): https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Lucidious:

Website: https://www.lucidiousmusic.com/

Spotify: https://open.spotify.com/artist/0S8NV7XoWi7arXWSRqI3dS?si=JOwNzVHkT_2m1xkGZsx1LQ

YouTube: https://www.youtube.com/channel/UCA0jmO32RNZBXHXvb34yBrg

SoundCloud:

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I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it. 

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Referenced articles: 

California's Music Economy is About to Crash: https://aristake.com/ab5/

I Met with AB5 Author Assemblywoman Gonzalez. Here's How It Went: https://aristake.com/gonzalez-meeting/

I Met with Senate Majority Leader of CA About AB5. Here's How It Went: https://aristake.com/senator-hertzberg-ab5/

Finally, The California Music Industry Gets Relief Under AB5: https://aristake.com/ab5-musician-relief/

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Quick links:

1:30 - What are AB5 and AB2257?

7:49 - What was AB5's purpose?

9:20 - AB5 is very pro-union

11:42 - Implications of AB5 and meeting with Lorena Gonzalez for "clean up" bill language

18:42 - Putting public pressure on lawmakers

23:55 - Coming to an agreement with language with AFM for Assemblywoman Gonzalez 

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

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Welcome to episode number one of the New Music Business podcast! This interview with Andy Grammer was recorded live during my book signing event at Barnes & Noble at The Grove in Los Angeles on January 16th, 2020. I've conducted hundreds of interviews over the years. Most of them were private, one-on-one just for me to write about. This was by far one of my favorite interviews I've ever conducted. Seriously. Andy dropped gem after gem after gem for artists, songwriters, and managers on how to approach songwriting, a music career, and just life in general.

Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. Grammer is the first male pop star in a decade since John Mayer to reach the Top 10 at adult pop radio on his first two singles. His discography includes a succession of anthemic pop hits, including "Keep Your Head Up," "Fine By Me," "Honey, I'm Good.," "Good to Be Alive (Hallelujah)," and "Fresh Eyes." His most recent album Naive is home to his latest single, "Don't Give Up On Me," which quickly reached the Top 10 on iTunes and is already certified gold.

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Quick links:

2:37 - Andy's journey from before his first album came out

5:30 - How longer were you on the Promenade performing? 

9:20 - The importance of giving. It's about the audience.

10:10 - What kept you going through the soul-crushing gigs? 

13:00 - Was there a shift in your perception that enabled you to leap to the next stage in your career?

17:15 - How did you transition from playing the Promenade to doing radio tours?\

18:55 - Manager as a partner

22:03 - How do you know when you've reached the bar?

25:00 - Do you have a practice or routine that enables you to crush your fear regularly? Has the fear ever gotten to be so much that you can't handle it?

28:30 - Does your fear ever prevent you from writing new tracks, especially since you've already written so many hits? 

30:10 - How don't you know if you've written a good song after a session?

33:15 - Andy's co-writing process

39:32 - Can you remember when you first went into a top-level writing session? What was that like?

40:45 - How do you remain humble with all of your success?

47:10 - What is branding?

51:50 - Do you have a way to process songs that are just for you?

54:50 - How do you make it in the new music business?

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Connect with Ari Herstand:

Website: https://www.aristake.com

Instagram (personal): https://www.instagram.com/ariherstand/

Instagram (Ari's Take): https://www.instagram.com/aristake_/

Facebook: https://www.facebook.com/aristake/

Twitter (personal): https://twitter.com/ariherstand

Twitter (Ari's Take): https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Andy Grammer:

Website: https://andygrammer.com/

Facebook: https://www.facebook.com/andygrammer/

Twitter: 

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My guest today is Brian Vickers. He is a music supervisor at Disney. Yes, thee Disney; Walt Disney Studios. He works on the in-house trailer department, which they call "The Hive." He's going to talk more about that. He's worked on a number of Disney films, including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.

He has worked at other trailer house and music supervision companies. He actually got a start as a performer. He performed on The Sing Off, believe it or not.

We dig into all things sync licensing, specifically in the trailer department because that is Brian's current specialty. But we talk about getting the sync licensing on both sides, so as an artist of course (always my angle). We spend a significant amount of time on how to become a music supervisor yourself. Brian gives some great tips for how to do that.

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Quick links:

3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started

12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians

17:41 - How to find reputable trailer music production companies

20:13 - Do these trailer houses have in-house composers or producers that they work with? 

23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier

25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'

28:39 - Breaking down the song placement process

33:59 - Brian's musical background

42:28 - Music supervisor and sync licensing community

45:40 - How to reach out to music supervisors

50:30 - How to become a music supervisor

58:00 - What it means to make it in the new music business

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Brian Vickers:

LinkedIn: https://www.linkedin.com/in/brianvickers318/

Twitter: https://twitter.com/ChadTheCoolcat

IMDb:

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Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.

Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Primary Wave

Website: https://primarywave.com/

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Today's guest is Ari Nisman. He is the founder and president of Degy Entertainment. They are one of the largest booking agencies for colleges and military. They have hundreds of artists on their roster and book thousands and thousands of shows every year. 

But in today's conversation we talk about how the college entertainment market works; how the military booking market works; how much they pay for all of that; and how much each booking earns. Surprisingly they're paying guarantees. You're not having to worry about promoting those shows. So we break all of that down. 

We also talk about how Degy Entertainment pivoted once live music was shut down and what the virtual space looks like, even ticketed ones they've been executing within the Degy market. We discuss Degy World, which is an avatar-based, virtual, interactive world that they've built. It's proprietary. This is how they're able to host festivals, conferences, concerts, and dating events.

Ari also talks about the live entertainment world and what it's going to look like when it returns.

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Quick links:

4:32 - What has attracted Ari Nisman to social media app Clubhouse

5:58 - When is live entertainment going to return? What is it going to look like?

11:30 - What is a middle man?

13:54 - Why will college buying come back before anything else?

16:55 - How does the college market work? 

19:54 - Talking about the music and artists that work in the college market

23:16 - Why do campuses push back against hip-hop music? 

27:18 - Is Degy Entertainment booking more independent artists or bigger artists these days?

29:09 - What can an independent artist expect for a guarantee on a military base? 

30:30 - What are the buying opportunities for independent artists in the college market?

32:49 - What are NAPCA and APCA?

39:18 - How Degy Entertainment pivoted into the digital realm and what they're doing with Degy World

44:58 - Working with FanFX to create a unique livestreaming experience and proprietary system

48:45 - Has there been any work for artists livestreaming recently? 

50:52 - Is the college market spending what they were spending pre-COVID?

53:17 - What is Degy World? Where did the idea come from?

1:05:38 - What it means to Ari Nisman to make it in the new music business 

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube:

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Today on the show is Laura Escudé. She is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West, The Weeknd, Ariana Grande, Harry Styles, Mariah Carey, Logic, Herbie Hancock, and Jay-Z to name a few. 

Now she teaches people how to do what she did for those shows: program huge arena shows.

We also chat about how she's making it work with the entire touring industry shut down and what you can do as well. We've known each other for a few years, so I loved catching up with her.

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Laura's 'Hustle Healthier' article: https://medium.com/@lauraescude/hustle-healthier-a-manifesto-on-how-touring-artists-and-professionals-can-put-their-health-first-62505f588f66

Check out Laura's course: https://bit.ly/laura-escude

Use code ARISTAKE for 10% off

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Quick links: 

2:55 - Where Laura's quarantining from, what she's been up to, and her studio gear

5:05 - Being the first ever Ableton certified trainer and what it means

6:23 - Landing bigger gigs because of the Ableton certification

9:14 - What was expected of Laura when she became an Ableton programmer

13:40 - Where Laura is set up during a live set for an artist she's working with

14:45 - Laura's extensive touring schedule and her health crisis

18:12 - About Laura's company, Electronic Creatives

22:25 - California's gig worker law AB5

30:10 - Laura's advice to artists who want to tour with big artists

35:00 - About Transmute

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Connect with Ari’s Take:

Website: http://aristake.com

Academy: http://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: http://ariherstand.com

Instagram: http://instagram.com/ariherstand

Twitter: http://twitter.com/ariherstand

YouTube: http://youtube.com/ariherstand

Facebook: http://facebook.com/ariherstand

Connect with Laura Escudé:

Website: https://lauraescude.com/

Twitter: https://twitter.com/thelauraescude

Instagram:

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Today's guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He's based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He's signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She's currently signed to Sony Arista Records.

Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise. 

This was a live podcast in front of Ari's Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you're not going to want to miss them.

If you want to check out Ari's Take Academy head over to the website: https://www.aristakeacademy.com/

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Quick links:

3:35 - About Anwar Sawyer

8:35 - How Anwar landed his Roc Nation Publishing deal

17:44 - What's it like being a songwriter/producer signed to a publishing deal?

19:25 - How Anwar and Audrey Nuna started working together

24:00 - How do you promote an artist with 0 fans? What's the release strategy look like?

28:33 - Once Audrey's following and stream counts begin growing, what were your next steps?

33:18 - When "Soufflé" was released, where was Audrey Nuna at in her career? What were her numbers like?

35:22 - A simple compliment can be your 'in' with a music professional

41:42 - What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels? 

45:53 - Ari's Take Academy student questions

52:31 - What it means to Anwar Sawyer to 'make it' in the New Music Business

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Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

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Connect with Anwar Sawyer:

Website: https://www.smgent.com/

Instagram:

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My guests today are Livia Tortella and Brian Popowitz of Blackbox, a marketing agency that has worked with artists like JP Saxe, Christina Perri, Jesse McCartney, and many others. Before Livia started this marketing agency, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Before that, she was the SVP of Marketing at Atlantic Records. And before Atlantic Records she worked at Island/Def Jam. And before Island/Def Jam, she was at PolyGram. She's been in the major label system for many years, but just under a decade ago she broke out and started Blackbox. 

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. They even worked on Kid Rock's faux Senate run. With JP Saxe specifically, they worked with him before his record and publishing deal and when he was completely independent. They helped take one of his first songs, "The Few Things," to over 20 million streams. They also helped Andra Day to acquire more than 250,000 social media fans. 

Brian and Livia break down their process, what they do, and how they help an artist tell their story effectively. They also give some really great strategies on how to tell that story. 

Quick links: 

5:08 - What is Blackbox?

10:38 - What is a narrative? Why is it important?

12:15 - Does Blackbox function as a manager for artists? 

15:40 - How Blackbox developed JP Saxe and helped him tell his story

21:22 - What does the onboarding process look like? How does an artist tell their story?

35:36 - How do you get an artist to communicate their story visually?

39:38 - When does paid media advertising come into play in a marketing strategy?

43:38 - Where are we at with paid media? What platforms is Blackbox using for its clients?

46:40 - What is influencer marketing? How is it working in the space today?

48:05 - How's TikTok marketing functioning right now? Is it effective? 

51:15 - Ari's Take Academy student questions

1:05:11 - How Brian and Livia define making it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Blackbox:

Website:

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Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She's also an actress and starred in Victoria Monet's latest music video. 

At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna's Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they're making it work, and how they're planning out the trajectory for this interesting and diverse career. 

--

Quick links:

3:43 - How Felicia and Tanerélle's relationship started and what they've accomplished in the last year

9:48 - Felicia's jump from a tour manager to an artist manager

12:40 - Were Felicia and Tanerélle aligned when they first started working together?

15:40 - What was Felicia's first things to do when she was brought on as the manager? 

17:22 - Discussing the various headline moments that Tanerélle has had recently

19:46 - Felicia's experience in what is 'moving the needle' - is it social media presence or music?

23:04 - How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate

27:58 - How Tanerélle got a sync placement in Insecure and how it changed her career

35:02 - Getting funding without a label (or giving up ownership)

38:48 - Savage X Fenty and how the relationship came to be

42:24 - Trillerfest and Galactica livestreams

51:52 - What it means to Felicia Bennett to 'make it' in the new music business

--

Connect with Ari’s Take:

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Today's guest is Jessica Severn. She, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns for Justin Bieber's stuff over the past decade. She also worked with Yungblud and Ariana Grande. If you look at Scooter Braun's roster you will see the kinds of campaigns she's worked on.

Don't worry! We didn't talk about how to run a superstar campaign. We talk about artist branding. What does that mean? What is a design aesthetic, the importance of it, and why you should think about branding. How do you put together album, single, and music video campaigns? I think you're going to enjoy this conversation.

--

Quick links: 

3:31 - When and how an artist should think about branding

9:29 - The next steps after an artist fills out Jessica's "brand therapy" form and how to create a mood board

13:20 - Why does someone do a mood board? What's the point? 

17:39 - Why does anybody need to care about the brand aesthetic from a philosophical view? 

20:54 - The importance of visuals and sonic branding remaining similar

23:05 - How Jessica's packages have changed since marketing has become less "glossy"

24:54 - It seems like the more money that is spent on social media campaigns, the worse it's going to do

27:14 - Is it necessary for someone like Jessica to be involved in a project? 

30:32 - Which platforms are catching and doing well for artists and brands? 

33:18 - Does Jessica and her team help with TikTok strategy? 

36:24 - How do you refocus an artist or brand that doesn't think a project is "on brand" for them (TikTok, for example) 

38:22 - What platform is the artist "hub" or "calling card" these days? The website? Instagram? 

45:03 - The "why" is the most important question when working on projects

47:00 - Should you waste money on a high priced photo from a shoot or save them for a high profile press outlet that wants exclusive photos? 

53:11 - Jessica's company Deadhappy and how the creative direction business works

1:00:31 - What does a licensing agreement look like for the work that Jessica's company creates? 

1:04:42 - What it means to Jessica Severn to make it in the new music business

--

Connect with Ari’s Take:

Website: https://aristake.com

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I'm so excited to have Lindsay Wolfington on the show today! She is a music supervisor and initially broke into the music supervisor world when supervising for One Tree Hill. I feel very closely connected to this show because it was one of my first massive, massive placements. It changed the trajectory of my career once my song got placed. I tell the story of how it all went down and what came from that placement. 

She also works on Virgin River, Fear Street, and Warrior Nun on Netflix. She won awards for the music she placed in To All the Boys I've Loved Before and To All the Boys: P.S. I Still Love You. Her music supervision list is long, and she is a superstar in the music supervision world. We had such a great conversation.

At the end of this episode we brought in students from the Ari's Take Academy course Advanced Sync Strategies for Film, TV and Video Games to ask their questions. 

Learn more about Advanced Sync Strategies for Film, TV and Video Games: https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games

--

Quick links:

3:45 - Music supervision being recognized in mainstream media and what the Guild of Music Supervisors is

7:30 - What music supervision is according to Lindsay Wolfington

11:00 - When and how Lindsay was brought into working on Virgin River

13:12 - The process of clearing the sound recording and publishing

16:43 - Lindsay's advice to independent artists when pitching music to make music supervisors' jobs easier 

21:34 - How Lindsay prefers to listen and receive music

23:08 - Ari's story of getting placed in One Tree Hill

25:45 - How Lindsay works with budgets for independent artists and major label artists

34:14 - Netflix's sleazy contracts on artists giving up their publishing rights

41:23 - How Lindsay keeps her music library organized

44:02 - What're the differences between a sync agent and a music library? 

48:23 - Advice from Lindsay for people who want to become music supervisors

54:13 - Questions from Ari's Take Academy students

1:04:03 - What it means to Lindsay to make it in the New Music Business

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Website: https://ariherstand.com

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YouTube:

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In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.”

I also go into how Spotify’s payment model actually works and if it’s fair or not.

--

Quick links:

1:56 - What Daniel Ek said

3:20 - How the music industry reacted to Ek's statement

9:10 - Art creation and new music business release strategy

13:15 - Making a living on Spotify streams and playing the playlisting game

23:35 - Breaking down the Spotify payment system

33:20 - Being successful without playing the Spotify playlisting game

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Ari Herstand:

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Facebook: https://facebook.com/ariherstand

Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Clare Means. She's a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming. 

Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming. 

I've been so intrigued by her journey livestreaming, which is why I asked her to be an instructor for an Ari's Take Academy course to teach it. Use code NMB for 10% off: https://aristakeacademy.teachable.com/p/livestreaming-for-musicians

--

Quick links: 

2:55 - About Clare Means and her setup

7:14 - Clare's livestreaming story and how she got started

11:23 - Stories from Clare street performing

17:07 - How Clare got people to stop and listen to her street performing

22:25 - What about street performing has made Clare a better livestreamer? 

27:20 - The platforms Clare livestreams to and why

31:24 - Monetization possibilities on each livestreaming platform

39:07 - Which platform Clare makes the most money on and where her engagement is the best

47:58 - Clare's advice to musicians who want to get started livestreaming

55:12 - What it means to Clare Means to 'make it' in the new music business

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

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Facebook: https://facebook.com/ariherstand

Connect with Clare Means:

Website: https://www.claremeansmusic.com/

Spotify: https://open.spotify.com/artist/5gc2EPzFCpY9xxn1BGqjET?si=3UdTcG_-TsS1bu0-9Zprtw

Facebook: https://www.facebook.com/ClareMeans

Twitter:

Hosted on Acast. See acast.com/privacy for more information.

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

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Connect with Fiokee

Instagram: https://www.instagram.com/fiokee/?hl=en

Hosted on Acast. See acast.com/privacy for more information.

Today's episode features Vo Williams, an incredibly successful hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them.

We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you're going to learn a lot.

Ari's Take Academy: Advanced Sync Strategies for Film, TV and Video Games with Vo Williams (use code NMB for 10% off): https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games

--

Quick links: 

2:00 - About Vo Williams

7:40 - When Vo thought he could pursue music professionally

11:41 - Vo’s focuses at his performing arts high school

14:27 - Vo’s next steps after he won a number of rap battles

23:47 - Vo’s ghost writing and first time seeing music get synced

28:15 - When Vo moved out of Florida and to Los Angeles

30:55 - When Vo started getting into sync licensing

35:06 - Vo’s first sync

38:24 - Breaking down Vo’s first sync deal, payment, and royalties

44:43 - The difference between a sync licensing company and a music library

49:54 - There’s a lot of money in the backend royalties for sync licensing

57:47 - How Vo went direct to various brands independently

1:02:10 - Thinking about emotions when writing music and how they can be placed in sync

1:03:43 - The production techniques that work really well in picture and why it works so well

1:11:53 - More on how Vo got syncs independently

1:14:14 - How to contact music supervisors and get started in sync licensing

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Connect with Vo Williams: 

Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w

Facebook:

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My guests today are Noble, a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs. 

They talk about their story and are most known for their cut of Beyoncé's Lion King soundtrack. They have tons of other cuts with artists from all over the world, but they're just getting started. We nerd out a little bit on gear, analog and digital plugins, and they give some really good advice on how to get a publishing deal.

3:35 - How Noble met

7:30 - Noble's production process and how they work a session

15:09 - MIDI vs. acoustic instruments vs. plugins

23:18 - How Noble went from kids hustling to working with Beyoncé

31:18 - Attending a writing camp for Lion King and why it was such a humbling experience 

35:00 - How Noble met their manager Seth Kallen

38:51 - How Noble's publishing deal is structured 

45:00 - The difference between record deals and publishing deals

49:00 - Advice to upcoming songwriters and producers looking to get a publishing deal

55:26 - Next steps for Noble

58:45 - Why Los Angeles

1:04:00 - What it means to Noble to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Connect with Ari Herstand:

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Facebook: https://facebook.com/ariherstand

Connect with Noble: 

Website: https://www.noblemakesongs.com/

Instagram: https://www.instagram.com/noblemakesongs/

Twitter: https://twitter.com/noblemakesongs

Hosted on Acast. See acast.com/privacy for more information.

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.

In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Ari Herstand:

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Connect with Imogen Heap

Website: http://www.imogenheap.com/

Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Dani Deahl. She's the music and technology writer for The Verge. In addition to being a journalist, she's a DJ and the Vice President of the Recording Academy, Chicago Division. 

Dani and I dig into what it's like being a woman in a male-dominated industry. She also gives some tips on how to break in and become a professional DJ. We also discuss artificial intelligence (AI) in the music industry.

---

Quick links:

2:27 - Getting started as a DJ and how the industry has evolved

4:40 - Growing up in Chicago and realizing there weren't many role models

6:11 - Having a lot of male peers

8:20 - Who Dani went to when these derogatory actions happened

11:38 - How to be an ally to women in the music + advice to guys to know when they're crossing the line

19:06 - Is harassment becoming less prevalent? How has it changed over the years? Has your treatment being a DJ changed? 

24:40 - How often Dani DJs

25:20 - Tips and tricks on breaking into the DJ/producer world

27:32 - Is there a digital calling card to send to promoters for DJs? 

28:53 - The importance of Instagram

33:38 - Artificial Intelligence (AI) in music

43:50 - Will AI take over the live DJ space?

49:15 - "Context listening"

54:22 - Spotify playlist editors too powerful

1:06:55 - What is the Recording Academy? Dani's role as Vice President, Chicago Division

1:11:53 - How to get into the Recording Academy

1:19:10 - Who owns the copyright in a co-created song with artificial intelligence?

1:34:15 - How Dani defines making it in the new music business

---

Playlist Push review: https://aristake.com/post/playlist-push-review

150+ Female Producers You Need to Know: https://aristake.com/post/150-female-producers-you-need-to-know

---

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Dani Deahl:

Instagram:

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Today my guests are Malaysian singer Yuna, Ben Willis, and Carlo Fox, the founders of indie-pop!, a management company based out of Los Angeles. This is the first time I've had a conversation with three people at once for the show. Yuna was coming to us from Kuala Lumpur, Malaysia, and Ben and Carlo tuned in from Los Angeles.

Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are. Ben and Carlo have been in the industry for decades, and they talk about what radio looked like and what it looks like now. Yuna was signed to a major label and now she's independent. We also discuss how they approach music videos, playlist promotion, and who handles what.

--

Quick links:

2:50 - Being in Malaysia during quarantine and what it's like

10:25 - How Ben and Carlo connected and discovered Yuna

15:25 - indie-pop!'s first client Dev and The Cataracs

18:30 - What was the focus when setting up songwriting sessions and getting a label deal?

21:02 - Transitioning away from the Verve Records label and working with Tyler, the Creator and G-Eazy

27:53 - Setting up writing sessions when Yuna first moved to Los Angeles

32:05 - What Yuna thought of the writing sessions when she first moved to Los Angeles

34:36 - Who's handling what the label typically handles (promotion, release strategy, etc) now that Yuna's independent? 

44:20 - How important is radio nowadays?

44:25 - What does the release strategy look like in 2020? 

54:00 - Who are the gatekeepers in 2020?

59:40 - When you're releasing a new single, what are the conversations about the story like? How do you tell the story? 

1:00:41 - The story behind "Stay Where You Are"

1:05:45 - What does it mean to make it in the new music business? 

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

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Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

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Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

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Facebook: https://facebook.com/ariherstand

Connect with Yuna: 

Facebook: https://www.facebook.com/yunamusic

Twitter: https://twitter.com/yunamusic

Instagram:

Hosted on Acast. See acast.com/privacy for more information.

Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. Over recent years, the Baltimore born and Trinidadian musician found success in Los Angeles writing songs for Eminem, Chris Brown, Tyga, and Kodak Black. With the alternative pop duo, Capital Cities, he has performed at festivals such as Coachella and Lollapalooza, as well as different world tours under his belt.

In this episode, Vibes discusses how he went viral on TikTok, the uniqueness of incorporating the vibraphone into mainstream music, his career as both a solo artist and collaborator, and much more. Welcome to season 3!

05:25 Justin’s Story

08:04 Taking Song Requests

13:18 Going Viral on TikTok (Nickelodeon and ESPN)

19:52 The Result of Going Viral

26:45 Brand Deals and Partnerships

30:09 How Much Justin Makes

35:05 Writing Jingles

36:43 Brand Deals and Partnerships (Continued)

40:53 If a Brand Video Flops

44:57 Ari’s Acting Career

46:42 Advice for Musicians on TikTok

1:00:46 Justin’s Career As a Songwriter and Producer

1:10:00 Ghost Writing and Publishing Deals

1:15:32 What’s Next for Justin

1:18:58 Final Question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Justin Vibes:

Instagram: https://www.instagram.com/iamjustinvibe

TikTok: https://www.tiktok.com/@iamjustinvibes

YouTube: https://www.youtube.com/channel/UCn7G9Ui8xI41mpqgDajLAdA

Twitter: https://twitter.com/iamjustinvibes

Hosted on Acast. See acast.com/privacy for more information.

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL. Alongside business partner Sean Young, VRTCL was founded in 2019 providing marketing services for some of today’s most popular artists and record labels such as Universal Music, Warner Records, Sony Music, showing them how to best utilize TikTok and execute campaigns to optimize records performance and brand activity among its global user base.

Prior to VRTCL, Haddrill was a talent manager, signing songwriters and producers who worked with the likes of Karol G, Kevinho, Travis Porter, Riff Raff, among others. Haddrill also represented world-class DJs such as ATLiens and Tisoki who perform at major global music festivals, including Coachella, Electric Daisy Carnival, and Bonnaroo.

In this episode, Griffin breaks down how Glass Animals, Adele, Justin Bieber, Lil Nas X, and The Weeknd leveraged TikTok to crack the Billboard 100 with their new songs.

He also discusses the importance of indie musicians embracing TikTok, VRTCL’s approach to getting TikTok trends to catch, and how to get your music to go viral on the platform.

02:43 VRTCL's charting songs on Billboard

06:27 Influencers and viral marketing

09:23 Where VRTCL comes in

10:27 Working with Glass Animals

12:28 Business relationship with influencers

16:37 Influencers within VRTCL's network and rates 

20:09 Micro vs. macro influencers

21:51 User generated content (UGC)

23:18 TikTok's hook

25:49 Choreographic trends

29:10 Working with Labels vs. Management vs. Artists

31:00 How to inspire artists to embrace TikTok

35:11 How to get your music to go viral

38:23 Audio recognition, unauthorized "original sound" remixes and DSPs

44:32 Tech vs. music's intellectual property

46:41 Marketing investment and bridging success

48:59 Booking agents and touring artists

52:36 Geo-targeting vs. Ads

53:26 Tips for artist getting started on TikTok

55:45 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Griffin Haddrill:

Website: http://vrtcl.video/

LinkedIn: https://www.linkedin.com/in/griffin-haddrill-a2a3a6101

Business Insider: https://www.businessinsider.com/tiktok-music-marketers-explain-pay-rates-for-influencer-campaigns-2020-12

Hosted on Acast. See acast.com/privacy for more information.

Hilary Gleason is the Co-Founder and Executive Director of Backline, a non-profit that provides free mental health and wellness resources to music industry professionals and their families. In this episode, Hilary breaks down Backline’s positive impact within the industry, and the various programs they offer such as weekly support groups over Zoom as well as therapy through their Case Management Program. Learn more about Backline: http://backline.care

3:55 What is Backline?

6:25 Programs offered by Backline

7:11 Music industry culture

13:23 Other mental health initiatives and programs in the industry

15:04 Touring resources

15:36 Practical advice for artists

20:46 Social media comparison

24:33 Black Mental Health Alliance, Asian and LGBTQ+ communities

32:04 Therapy within Backline’s Case Management Program

36:54 How Backline is funded

39:09 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Ari Herstand:

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Connect with Hilary Gleason (Backline):

Website: http://www.backline.care/

Instagram: https://instagram.com/backline.care

Twitter: https://twitter.com/backline_care

Facebook: https://www.facebook.com/backline.care

Hosted on Acast. See acast.com/privacy for more information.

In honor of Black History Month, we’re re-airing one of our favorite NMB episodes with Brian Vickers. He is a music supervisor at Disney. He works in the in-house trailer department where he developed a number of trailers including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.

Ari and Brian dig into all things sync licensing. They spend a significant amount of time on how to become a music supervisor. And they touch on how independent artists can get their music synced in trailers.

3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started

12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians

17:41 - How to find reputable trailer music production companies

20:13 - Do these trailer houses have in-house composers or producers that they work with? 

23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier

25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'

28:39 - Breaking down the song placement process

33:59 - Brian's musical background

42:28 - Music supervisor and sync licensing community

45:40 - How to reach out to music supervisors

50:30 - How to become a music supervisor

58:00 - What it means to make it in the new music business

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Brian Vickers:

LinkedIn: https://www.linkedin.com/in/brianvickers318/

Twitter: https://twitter.com/ChadTheCoolcat

IMDb: https://www.linkedin.com/in/brianvickers318/

Hosted on Acast. See acast.com/privacy for more information.

On this episode, Ari breaks down the whole Spotify issue of the moment and why the music industry seems to be up in arms. He discusses the discrepancy between streams and sales, why the per-stream rate is the wrong conversation to be having, how songwriters can get paid more from streaming, why everyone’s anger is misguided, how indie artists can monetize their audience, how many artists are actually earning $10,000+ from Spotify royalties.

Read the article, Should Artists Boycott Spotify Like Neil Young: https://aristake.com/neil-young-spotify/

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As we continue to honor Black History Month, we are re-airing one of our favorite NMB episodes with Vo Williams, an incredibly talented hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida, and has been extremely successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. He is also the beloved instructor for 'Ari's Take Academy's Advanced Sync Strategies' course.

We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you’re going to learn a lot.

Quick links: 

2:00 - About Vo Williams

7:40 - When Vo thought he could pursue music professionally

11:41 - Vo’s focuses at his performing arts high school

14:27 - Vo’s next steps after he won a number of rap battles

23:47 - Vo’s ghost writing and first time seeing music get synced

28:15 - When Vo moved out of Florida and to Los Angeles

30:55 - When Vo started getting into sync licensing

35:06 - Vo’s first sync

38:24 - Breaking down Vo’s first sync deal, payment, and royalties

44:43 - The difference between a sync licensing company and a music library

49:54 - There’s a lot of money in the backend royalties for sync licensing

57:47 - How Vo went direct to various brands independently

1:02:10 - Thinking about emotions when writing music and how they can be placed in sync

1:03:43 - The production techniques that work really well in picture and why it works so well

1:11:53 - More on how Vo got syncs independently

1:14:14 - How to contact music supervisors and get started in sync licensing

--

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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Connect with Vo Williams: 

Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w

Instagram: https://www.instagram.com/thisisvo/

Hosted on Acast. See acast.com/privacy for more information.

Dan Mangan is a two-time JUNO award winning and two-time Polaris Music Prize listed musician and songwriter, based out of Vancouver, Canada. Mangan has released 5 studio LPs and has embarked on various worldwide tours, most notably performing at Glastonbury, Jimmy Kimmel Live and selling out Massey Hall. Additionally, Mangan has scored for feature film, as well as television for Netflix and AMC. As of 2017, Mangan co-founded the Side Door alongside Laura Simpson. The “any space is a venue” marketplace platform ultimately matches creatives with spaces to host shows anytime and anywhere they choose. To learn more visit: https://sidedooraccess.com

04:56 Welcome

06:26 How Side Door started

15:05 Connecting with your audience

17:45 How Side Door benefits artists

24:58 Tier ticketing integration

28:08 How artists are using Side Door

38:10 The state of performance venues post-pandemic

42:36 Protecting artists with an automatic pro-remittance

46:34 Average ticket prices and artist earnings

50:46 The future of Side Door: in-person or online?

57:07 Building artist communities by becoming hosts themselves

1:00:09 Dan Mangan’s music career

1:04:24 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Connect with Dan Mangan (Side Door):

Website: https://sidedooraccess.com/home

Twitter: https://twitter.com/sidedooraccess

Instagram: https://www.instagram.com/sidedoor.access

Instagram: https://www.instagram.com/danmanganmusic

Hosted on Acast. See acast.com/privacy for more information.

Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan). 

At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/

03:44 Welcome

04:43 Godmode’s inception story

08:47 The harsh reality of getting a record deal

11:17 How Godmode operates

15:42 Are 360 deals still common?

17:24 Licensing deal with a major label

20:54 Channel Trace’s artist development

23:54 Creating an artist world

28:08 Evolution of Godmode’s release strategy

33:21 Godmode’s marketing budget

35:15 Social media and online campaigns

41:39 Self-funding as an independent company

43:30 The Godmode team

44:26 Advice for independent artists

46:50 Is there still a place for major labels?

48:04 Godmode’s fanbase development

53:38 The most effective communication avenue

55:05 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Tayla Elitzer (Godmode):

Website: http://www.godmodemusic.com

Instagram: https://www.instagram.com/godmode_music

Instagram: https://www.instagram.com/talyagodmode

Twitter: https://twitter.com/GODMODE_MUSIC

Twitter: https://twitter.com/talyagodmode

Hosted on Acast. See acast.com/privacy for more information.

More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live

2:36 Welcome

5:13 Backyard tour conception story

10:06 The challenge of pitching to the hosts

13:47 Eventbrite ticketing process and free donation-based shows

23:28 Who’s Big Booty Bertha?

24:25 Donation-based shows (continued)

27:38 Keeping merchandise separate

32:08 How the tour reintroduced people to society

33:10 Burning custom CDs of their new album

40:07 Last minute booking stories

48:36 Sleeping arrangements on tour

51:00 Take home gross revenue

55:11 Deciding what cities to tour

59:20 Advice on running your own PA system

1:05:13 How playlists can save the vibe

1:07:09 Different roles within the band

1:10:19 The growth of real fans

1:16:53 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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Connect with More Fatter:

Website: https://morefatter.live

Instagram: https://www.instagram.com/morefatter

Facebook: https://www.facebook.com/morefatterband

Patreon: https://www.patreon.com/morefatter

Hosted on Acast. See acast.com/privacy for more information.

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/

2:51 Welcome

4:29 What Vevo is and how it is different from YouTube

6:46 Official music videos and linear programming

8:11 How do indie artists get their music videos on Vevo’s platform?

13:24 Merging official YouTube channel with Vevo

17:50 Vevo’s monetization and how they pay more than YouTube

23:44 Does Vevo pay the same amount to every distributor?

25:46 What other music-related content Vevo allows

26:47 Where else Vevo exists

29:54 Vevo and YouTube’s shared sales environment

30:41 Promotional editorial support behind the content

32:30 What is pre-roll social media?

35:22 Indie artist success stories within Vevo’s Discover series

43:43 How do artists become a part of Discover?

47:16 What’s the ideal artist pitch?

49:41 Do artists need to be present on TikTok?

52:27 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with David McTiernan (Vevo):

Website: https://www.hq.vevo.com

LinkedIn: https://www.linkedin.com/in/davidmctiernan/

Instagram: https://www.instagram.com/davidmctiernan/?hl=en

Twitter: https://twitter.com/davidmctiernan

Spotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.

4:00 Welcome

5:00 The story behind their single “Do Re Mi”

10:00 Self-producing their music

11:40 The creation process for arranging vocals

17:44 Engaging responses from listeners

20:35 Why no music was released before 2020

21:43 Overcoming the pandemic

28:39 The importance of self-care

32:29 Release strategy as independent artists

36:04 Creative partnership with their entire team

42:38 Navigating TikTok

56:45 TikTok trends

1:03:00 Content batching days

1:05:46 What’s next for Trousdale in 2022?

1:08:08 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Twitter: https://twitter.com/ArisTake

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Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Trousdale:

Instagram: https://www.instagram.com/trousdalemusic

TikTok: https://www.tiktok.com/@trousdalemusic

LinkTree: https://linktr.ee/trousdalemusicband

Facebook: https://www.facebook.com/trousdalemusic

Youtube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQ

VoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/

Twitter: https://twitter.com/trousdalemusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with Pink Noise’s business manager Khloe Churko, alongside tax preparer and fellow podcaster Stephanie Belcher. We dive deep into the weeds of music industry finances including bookkeeping, 1099s, LLCs versus S Corps, DBAs, how PROs pay artists, and so much more!

4:00 Welcome

7:30 What does a business manager do?

9:00 Sirius XM and Sound Exchange

13:30 Bookkeeping process

17:45 Taxes

22:00 What is a tax return?

32:30 LLC Vs. S Corp

45:45 Payroll

49:00 AB5 Law

53:30 LLC Vs. S Corp (Continued)

1:02:30 Doing business as (DBA)

1:04:00 Working with your Performing Rights Organization (PRO)

1:06:30 What’s wrong with Legal Zoom

1:08:00 Alternative to Legal Zoom

1:11:20 Statewide tax rates

1:14:45 Thank yous and final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Khloe:

Pink Noise Management: https://www.pinknoisemgmt.com/

LinkedIn: https://www.linkedin.com/in/khloechurko/

Instagram: https://www.instagram.com/pinknoisemgmt/?hl=en

Connect with Stephanie:

Website: https://stephbelcher.com/

Podcast: https://anchor.fm/wsmb

LinkedIn: https://www.linkedin.com/in/stephaniegbelcher/

Instagram: https://www.instagram.com/whensongsmeanbusiness/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.

In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com

4:06 Welcome

6:12 Work of Art Management

12:11 The story behind Tai Verdes

16:11 Creating partnership with Tai Verdes

21:42 TikTok influencer marketing deals

28:50 Gaining leverage with the major labels

35:07 Preparing a tour for someone who’s never performed

38:02 Advice for independent artists

41:30 Should artists be embracing Snapchat?

43:03 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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Connect with Ryan Chisholm:

Work Of Art (Website): https://workof-art.com/

Work Of Art (Instagram): https://www.instagram.com/woa/

Instagram: https://www.instagram.com/ryanchisholm

Twitter: https://twitter.com/ryanchisholm

LinkedIn: https://www.linkedin.com/in/ryanchisholm4/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management. 

3:18 Welcome

5:00 Brilliant Corners Artists Management

10:26 How artists communicate with management team

17:00 Artists specializing in a certain niche

21:29 What does it mean to manage talent?

27:55 Building career artists without relying on TikTok

35:12 Finding partnerships for newer artists

37:31 Inside the Atlantic Records recording deal

44:42 Death Cab's "I Will Follow You Into The Dark"

49:17 Kurland’s management approach

53:58 Artist release strategy

1:03:08 Major labels vs. indie labels

1:05:19 Advice for artists seeking management

1:11:53 Final question

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Connect with Jordan Kurland:

Brilliant Corners: https://brilliantcorners.com/

Website: https://www.jordankurland.net/

LinkedIn: https://www.linkedin.com/in/jordan-kurland/

Instagram: https://www.instagram.com/jordan.kurland/

Twitter: https://twitter.com/zeitpop

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.

2:20 Welcome

3:45 NEFFEX’S backstory

6:56 Where NEFFEX’s songs were streaming

8:54 Royalty free beats and unauthorized remixes

10:17 Driving forces behind promoting a song a week

12:10 NEFFEX’s pricing model

13:06 To credit or not to credit…

14:00 The process behind releasing a song a week

15:33 What attributed to the growing streams

17:37 What followed after this release strategy

19:38 How Ryan began managing NEFFEX

26:21 Getting attention from different distributors and labels

28:14 Breakin down NEFFEX’s record deal with 12Tone Music

35:52 The harsh reality signing with a label

43:04 How NEFFEX’s model evolved by embracing TikTok

47:07 TikTok’s open verse challenges

48:54 TikTok followers translating to NEFFEX’s own music

53:58 Remastering and re-releasing old catalog

58:51 Designing artwork with a quick turnaround

1:00:36 Why spending money on music videos is a waste

1:03:05 Engaging with fans and what’s on the horizon for NEFFEX

1:12:05 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

Connect with Ari’s Take:

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Website: https://ariherstand.com

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Connect with Bryce Savage:

NEFFEX Website: http://www.neffexmusic.com

Instagram: https://www.instagram.com/neffex

Twitter: https://mobile.twitter.com/neffex

Spotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6

YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg

Connect with Ryan Sullivan:

Against The Grain (ATG): https://www.againstgrain.com/

LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/

Instagram: https://www.instagram.com/itsryansullivan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.

3:37 Welcome

5:53 How Benoni became a music supervisor

13:40 How Raedio operates as a music supervision agency

14:56 Music as a driving force in a series

17:55 Writing camps

25:52 How artists can pitch to Raedio and get invited to a writing camp

28:23 Raedio’s record label

30:06 Turning Red on Disney+ and Billie Eilish

32:08 What it means to develop an artist

38:59 Raedio’s music library and how they use it

42:14 What’s next for Raedio

45:10 Final question

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Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY

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Connect with Benoni Tagoe:

Website: https://theraedio.com

Instagram: https://www.instagram.com/theraedio

Twitter: https://twitter.com/TheRaedio

Twitter: https://twitter.com/nonibizz

LinkedIn: https://www.linkedin.com/in/benonitagoe

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS.

3:00 Welcome

4:42 What does a music publisher do?

7:22 Pairing songwriters together and the purpose of songwriting sessions

14:35 The process of writing songs from movie briefs

15:28 To credit or not to credit

18:43 The Pact

22:33 Why you should negotiate the splits when the song is actually done

25:35 What it means to be a manager for songwriters and producers

26:58 From songs to the radio

29:19 Radio hits versus a big album cut

31:44 Songwriters asking for points on the master

34:17 The importance of your personality

39:15 The process of getting admin and co-publishing deals

43:06 Advice for aspiring songwriters

45:05 Does it matter where songwriters reside?

47:02 The downside of Zoom sessions

49:19 The stage of your pitched music and networking on social media

51:50 Final question

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Website: https://ariherstand.com

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Connect with Jaime Zeluck Hindlin:

Website: https://nonstopmanagement.com

Instagram: https://www.instagram.com/nonstopmanagement

Instagram: https://www.instagram.com/jemaime

Twitter: https://twitter.com/missjemaime

The Pact: https://www.the-pact.org

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!

4:42 Welcome

6:52 Introducing Vo Williams (@thisisvo)

8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people

9:42 How Vo got started in the sync licensing world

11:39 What are companies paying for the rights to place music for sync?

13:33 How sports teams got in touch with Vo

14:57 Can the same song be synced more than once?

15:41 Sync successes within the ATA community

––––––––––––

17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)

19:38 What is the focus right now for promoting music?

25:59 Digital marketing campaigns within the ATA community

––––––––––––

28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)

31:53 How TikTok is being used by artists and labels

34:49 Why TikTok is so powerful for your music career

37:42 Discovering new music through TikTok and its streaming conversion rate

––––––––––––

40:58 Introducing Clare Means (@claremeans)

42:54 The similarities between busking and livestreaming

44:33 Why Twitch and TikTok are the best for livestreaming in 2022

––––––––––––

49:12 Introducing Carey Rayburn (@goodcomusic)

50:37 Having a built-in audience within the Performing Arts Center (PAC) market

53:23 What your performances need to achieve recognition

54:11 ATA community successes within the PAC market

––––––––––––

56:03 How have FB/IG ads changed since TikTok came into the picture?

59:36 How can artists work with Flighthouse?

1:01:30 How can cinematic orchestral music best succeed in the sync licensing?

1:03:19 How can older musicians fit into the new music world?

1:05:07 The type of acts that works best within the PAC market

1:06:32 The power of using universal and timeless themes in your music

1:07:46 Working smarter (not harder) with the ATA community

1:10:28 Why there’s room for every genre and how to best navigate your audience

1:17:44 Farewell message

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.

3:18 Welcome

3:53 The Where’s Walden Tour

9:03 Booking and outreach from start to finish

12:58 Breweries vs. traditional music venues

16:42 With a little help from Indie On The Move, Yelp and Facebook

22:32 No show close calls

31:27 Interactive website tour map

35:46 Inside the Where’s Walden Tour poster

38:06 Merch game

38:55 Cold pitch emails and negotiations

48:18 Merch game (continued)

55:18 What they would have done differently

1:05:47 How they grossed $80k

1:15:08 Final question

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Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Walden:

Website: https://whereswaldentour.com

Instagram: https://www.instagram.com/waldengrams

TikTok: https://www.tiktok.com/@whereswaldentour

YouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89Q

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com

5:05 Welcome

7:38 The history of Summerfest

9:42 How many people each stage holds

11:54 Structuring the festival lineup

13:27 Showcasing local Wisconsin artists

16:45 Keeping up with the times

18:30 When Summerfest starts booking acts

22:15 Fishing where the fish are

23:38 The finances behind Summerfest

30:17 The production crew

35:25 Change over times and standard line checks

38:46 Video screens on stage

39:51 Festival hospitality

41:39 Smaller ground stages

43:44 How to get booked at Summerfest

47:29 Final question

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Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

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Connect with Bob Babisch:

Website: https://www.milwaukeeworldfestival.com

Website: https://www.summerfest.com

Instagram: https://instagram.com/summerfest

Twitter: https://twitter.com/sfestbob

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com

4:06 Welcome

5:47 Bank Robber Music and what defines a sync agency

10:39 Organizing playlists in response to briefs

12:39 Partnering with record labels and publishing companies

17:00 Clearing the master and publishing rights

18:51 Pitching playlists, individuals songs and prioritizing certain artists

23:19 Breaking down the sync fees

38:07 Why artists should work with a sync agency

39:15 Business models of sync agents

44:05 Difference between sync libraries and exclusive agencies

47:36 Do artists have a say in where their song may get placed?

49:26 How to work with Bank Robber

52:52 Crafting the ideal email pitch

57:03 Final question

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Connect with Bank Robber:

Website: https://bankrobbermusic.com/

Instagram: https://www.instagram.com/bankrobbermusic/

Twitter: https://twitter.com/BankRobberMusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.

3:07 Welcome

4:32 Breaking down the Performing Arts Center market

7:13 Benefits of a subscription model

8:41 The kind of acts that PACs book

16:06 Presenters, compensation and entertainment

23:21 Age demographic breakdown

26:10 Performing at conferences

35:48 Artist grants and community outreach

38:52 Advice for musicians interested in the Special Events market

46:10 Working with wedding and event planners

55:37 Good Co. music, Rayburn Entertainment and the ATA course

59:15 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Ari’s Take:

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Website: https://ariherstand.com

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Connect with Carey Rayburn:

Website: https://www.goodcomusic.com/

Instagram: https://instagram.com/goodcomusic

SoundCloud: http://www.soundcloud.com/goodcomusic

Twitter: http://www.twitter.com/goodcomusic

YouTube: http://www.youtube.com/goodcomusic

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.

To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA

4:10 Welcome

6:04 The story behind Ristband

14:06 Explaining the metaverse

18:22 How’s the metaverse different from a video game?

24:35 How’s the metaverse going to benefit artists?

31:19 Breaking down virtual concert experiences

46:01 Relationship with Epic Games

47:19 Ristband events showcasing NFT artists

52:42 Decentralized vs. centralized platforms

59:15 Final question

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Connect with Anne McKinnon:

Website: https://www.ristband.co

Discord: https://discord.com/invite/ce7jDJM9uA

Instagram: https://www.instagram.com/ristbandinc

Twitter: https://twitter.com/ristbandinc

LinkedIn: https://www.linkedin.com/company/ristband/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com.

2:34 Welcome

4:07 Upbringing and auditioning for American Idol

8:35 Life-changing move to Nashville

16:37 Writing 1000 songs, shopping on Music Row and signing to Sony

30:04 Aftermath of getting dropped from Sony

31:36 Journey into TikTok

37:06 Jumping into the NFT world

45:27 Busking in Twitter Spaces to avid NFT collectors

53:44 Primary sales price and what’s included

1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem

1:18:16 Final question

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Sammy Arriaga:

Website: https://sammynft.com

OpenSea: https://opensea.io/collection/metagirldh

TikTok: https://www.tiktok.com/@sammyarriaga

Instagram: https://www.instagram.com/sammyarriaga

Twitter: https://mobile.twitter.com/sammyarriaga

YouTube: https://www.youtube.com/sammyarriaga

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall.

In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement is unionizing. Sign the petition and learn more about the cause: https://linktr.ee/musicneedssupervision

05:46 Welcome

10:11 Breaking down the role and timeline of a music supervisor

13:38 Spotting session and conversations with production team

16:38 Music clearance and placing process

19:36 Do music supervisors work directly with artists?

24:53 Hiring process and employment status

29:51 Why music supervisors are unionizing

37:34 How can people support the movement?

50:11 Rate earnings in 2006 vs. 2022

56:25 Final question

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Connect with Madonna Wade-Reed:

IMDB: https://www.imdb.com/name/nm0905532/

Instagram: https://www.instagram.com/whoopsiedaisymusic

Twitter: https://twitter.com/mwrdaisy

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.

Visit Spotify's resources here:

Spotify for Artists: https://artists.spotify.com/

Made to Be Found: https://found.byspotify.com

Loud & Clear: https://loudandclear.byspotify.com

03:40 Welcome

06:52 Using Spotify for Artists

09:08 Shopify integration

10:49 Canvas

16:23 Promotional tools and editorial playlists

25:48 Pitching to Spotify editorials

26:46 Is pre-saving worthwhile?

30:00 Turning a listener into a fan

34:54 Promotional tools and editorial playlists (continued)

38:28 Do major labels artists get guaranteed playlist inclusion?

42:37 How many songs get uploaded to Spotify everyday?

43:41 Algorithmic playlists and how to stay on them

49:37 User playlists and Low Volume Funk

52:13 Playlist inclusion vs. consideration

1:02:30 The royalty pool

1:06:33 User-centric payment model

1:10:36 Enhancing song credits

1:13:52 Marquee’s promotional tools and measuring ROI

1:23:17 Discovery Mode

1:28:21 Final question

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Website: https://www.samduboff.com

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LinkedIn: https://linkedin.com/in/samduboff

Twitter: https://twitter.com/duboff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.

04:20 Welcome

08:02 Breaking into the comedy industry

11:35 Managing comics

18:53 Retiring from management

22:25 Launching the Comedy Dynamics record label

28:35 Audio rights

30:56 Where is the money coming from?

32:22 Grammy nominations

36:34 Record deals within the comedy industry

50:26 How to write moral record contracts

59:47 What’s on the horizon?

1:02:55 Final question

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Website: https://www.comedydynamics.com

Instagram:https://www.instagram.com/brianvolkweiss

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

01:28 Alex’s creative journey

10:07 Working as Digital Marketing Director at Atlantic Records

12:33 Blog coverage: publicity vs. digital marketing

17:11 RCA Records and Joint Venture deals

26:11 Artists’ relationship with social media

50:31 Breaking down the marketing budget

53:44 Relationship between the artist team and the label

1:04:00 Final question

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.

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Website: https://www.bonniemckee.com

Instagram: https://www.instagram.com/bonniemckee

TikTok: https://www.tiktok.com/@bonniemckee

Twitter: https://twitter.com/bonniemckee

YouTube: https://www.youtube.com/c/bonniemckeeofficial

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.

01:52 What is the most important thing to drive streaming and social media followers?

05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?

08:15 What distribution companies, physical or digital, include splits?

12:46 What is the function of a publishing company?

20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?

22:54 ​​How should I find playlists to pitch to when I'm in a niche genre?

28:34 If you own the master and publishing, how is this revenue collected?

33:22 How much of my publishing should I be prepared to give up to a star producer and artist?

38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.

01:39 How do I release cover songs?

04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?

9:36 How should I approach multiple project names with different genres?

16:06 Is the best way to build an email list by running a squeeze page?

19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?

21:57 Are there any resources that can help me decide what songs off my album should be singles?

23:45 What resources would you recommend on how to build a plan to publish my songs?

26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)

32:33 What are your thoughts on internships in the music industry?

35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?

38:03 How do I provide value as a songwriter through platforms like TikTok?

39:02 What is your take on being verified on social media vs. having solid connections in the industry? 

40:51 Is paying for a publicist (PR) for my new song worth it?

45:35 For sync licensing, do I need industry quality music?

46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?

49:09 What are the ways music NFTs can be sold?

51:56 How do you feel after interviewing Sam Duboff from Spotify?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!

05:26 Welcome

07:03 The Brooklyn Bowl

13:31 Paul's role and who he communicates with

17:14 Breakdown of the show deals and venue expenses

26:21 Local artists and support acts 

35:15 How local artists should balance performance frequency

37:51 Difference between indie music venues vs. corporate partnership venues

42:02 How upcoming artists can prove themselves

45:47 Emailing the perfect booking request

51:30 Advice for artists who are seeking a booking agent

53:31 Emailing the perfect booking request (continued)

55:17 State of live music industry in a post-pandemic world

59:56 Final question

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Website: https://www.brooklynbowl.com

Instagram: https://www.instagram.com/paulbacher/?hl=en

LinkedIn: https://www.linkedin.com/in/paul-bacher-30109539

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It

04:20 Welcome

06:00 Breaking down the YouTube royalties scam

12:17 The AdRev model

19:26 How the two scammers were caught

30:36 The writing process

34:04 Reactions to the Billboard report being published

38:16 The importance of royalty collection and copyright management

50:31 The slow evolution of the U.S. copyright laws

56:49 Final question

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Connect with Kristin Robinson:

Website: https://www.kristinmichaelrobinson.com

Billboard: https://www.billboard.com/author/kristin-robinson

Instagram: https://www.instagram.com/wordsbykristin

Twitter: https://twitter.com/wordsbykristin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

03:45 Welcome

04:21 Live Nation Urban

06:12 Involvement with festivals and booking emerging artists

09:34 How emerging artists can get on Live Nation's radar

16:24 Black Tour Directory and embracing the term "Urban"

22:50 Educational initiatives with the DASH program

25:27 ​​Launching the music-based video streaming service APEX

28:29 Breaking down the operations of a Live Nation promoter

33:13 Advice to indie artists wanting to go on tour

35:29 The importance of a live experience

40:56 Final question

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Connect with Brandon Pankey:

Instagram: https://www.instagram.com/brandon_pankey

Twitter: https://twitter.com/bpank

Black Tour Directory: https://www.blacktourdirectory.com

DASH Program: https://dashprogram.org/

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.

03:05 Welcome

04:34 Why “artists are founders" within Indify's investment marketplace

07:28 How Indify is different from a record label

11:24 The relationship between investors and artists

16:50 How Indify discovers artists and investors

28:14 What happens after an artist gets funding 

33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

37:56 How Indify is different from a record label (continued)

43:11 The solution for talented artists fighting social media and streaming algorithms

49:42 How Indify discovers artists (continued)

51:16 Indify's partnership with new artists and the total investors involved

55:30 Final question

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Connect with Shav "prettyboyshav" Garg:

Indify: https://www.indify.io

Instagram: https://instagram.com/prettyboyshav

Twitter: https://twitter.com/prettyboyshav

Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

03:38 Why the Troubadour special and how Jordan got the gig

11:34 The role of a marketing manager and director

13:23 The significance of the Troubadour's size and philosophy of who to book

16:57 The state of the live music industry

21:45 Underplays and working directly with artists

26:37 Keeping your pitch emails short and sweet

31:41 Structuring shows deals

34:23 The reality of being an independent venue

36:55 Investigating emerging artists' streaming and social numbers

41:09 How the Troubadour markets their shows

45:52 Does the Troubadour have any outside promoters?

47:04 Predatory pay-to-play venues in LA 

54:06 Band merch cuts 

57:37 What's on the horizon

1:01:41 Final question

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Website: https://troubadour.com

Instagram: https://www.instagram.com/instajands

LinkedIn: https://www.linkedin.com/in/jordancanderson

Instagram: https://twitter.com/thetroubadour

Twitter: https://twitter.com/thetroubadour

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy closes October 20th! Use code NMB for 10% off any of our courses: https://aristakeacademy.com

In honor of our 100th episode celebration, Ari will be answering more of your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.

03:25 How do I approach releasing my new single so it gets more recognition?

12:49 How do I release the same single with multiple versions?

17:20 If I'm changing the lyrics of a previously released song, how do I go about re-releasing it?

19:32 What is the standard rate between an artist and a sync licensing agency?

22:03 Do my co-writers need to sign off on a sync deal?

26:58 How can I get direct contact to a music supervisor that is soliciting material?

30:08 What recording capability do I need for Ari's Take Academy?

31:40 What will Spotify do if you land on a botted playlist through no fault of your own?

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is the founder of Trapital, Dan Runcie. The podcast and research group have been featured in the Wall Street Journal, New York Times, BBC World News, NPR, Axios, CNBC, and much more. Each week, Trapital shares insights on trends that matter for the artists, entrepreneurs, and investors who use the research to make decisions that will help their businesses grow.

03:04 Welcome

04:00 Innovations happening within the hip hop community

09:24 New licensing deals major labels are offering

18:55 Misconception of building a career off vanity metrics

28:56 TikTok-inspired record deals

39:26 Major vs. indie resources and connections

44:28 Artist discovery outside of Spotify playlists and release strategies

49:04 Final question

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Connect with Dan Runcie:

Website: https://trapital.co

Instagram: https://www.instagram.com/runciedan

Twitter: https://twitter.com/runciedan

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

With 22 US Top 40 hits to his name, Sam Hollander is one of the most talented and diverse writers and producers in the game. He has had multi-platinum success writing and producing for major artists such as One Direction, Katy Perry, Fitz and the Tantrums, Train, Daughtry, The Fray, Carole King, Panic! At The Disco, Weezer, and Gym Class Heroes, among others, and has had his work featured in iconic films and television shows. In 2008 Rolling Stone honored him with the Hot List Producer of the Year award. In 2012, Sam produced the Emmy-nominated "Voice in a Dream" for NBC's Steven Spielberg-helmed series SMASH. This past fall, NBC tapped Hollander to write a Thursday Night Football theme based on his hit with Pentatonix, "Sing." Most recently, Hollander co-wrote Fitz and the Tantrum's smash single "HandClap," along with 4 songs on the new Grammy-nominated Panic at the Disco album, which was one of the top 5 selling albums of 2016. He is also a writer on Rebelution's 2016 Grammy-nominated album 'Falling Into Place.' Additionally, other recent releases include singles with Weezer, James TW, Olly Murs and more.

Pre-order 21-Hit Wonder: Flopping My Way to the Top of the Charts:

https://www.amazon.com/21-Hit-Wonder-Flopping-Way-Charts/dp/1637741863

05:17 Welcome

07:50 The life of a professional songwriter and collaborator

10:28 How the songwriting process has evolved

15:02 Understanding where your creative strengths are

23:08 The power of phonetics and melodic math 

24:33 Advice for aspiring songwriters

29:50 The power of compliments and intellectual curiosity

33:47 The balance between the art and the craft

37:07 Do you know when you finish a song if it's good or not?

39:20 How recording and writing sessions work

47:18 Why Sam sold his entire catalog to Hipgnosis

52:32 Where you're getting paid and where you're not

58:54 Story behind Sam's forthcoming book '21 Hit Wonder'

1:05:17 Age Sam was when he had his first hit song and working with legendary artists

1:08:23 Final question

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Connect with Sam Hollander:

Website: https://www.samhollandersongs.com

Instagram: https://www.instagram.com/samhollander

Twitter: https://twitter.com/samiamhollander

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is The Suffers’ lead singer, Kam Franklin. The Houston-based soul band have performed nationally on The Late Show with David Letterman, The Daily Show with Trevor Noah, and Jimmy Kimmel Live in addition to speaking with Ailsa Chang and Ari Shapiro on NPR’s All Things Considered, Brené Brown’s “Dare To Lead” Podcast, Samantha Brown’s “Places To Love”, The Late Show with Stephen Colbert, and National Geographic’s “Texas: Spirit and Soul” short film. Both Forbes and Vice have also featured Kam for her activism and business ventures that seek to create a more equitable and inclusive environment in the arts for black, queer, and femme artists working in all mediums and from all backgrounds.

05:44 Welcome

07:22 Breaking down The Suffers' recent tour and state of the live music industry

20:43 How The Suffers maintain relationship with their fans

24:44 Addressing master and publishing deals in the "Yada Yada" music video

30:54 How a 10-piece band splits their royalties

38:08 Streaming algorithm and release strategies

44:01 Sync opportunity with Brene Brown's podcast, Dare To Lead

45:51 Philosophy about bringing on team members and guiding forces throughout career

56:40 Final question

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Website: https://www.thesuffers.com

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Twitter: https://twitter.com/kamfranklin

YouTube: https://www.youtube.com/user/thesufferstx

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

This is a special replay of a webinar held earlier this month breaking down the current state of the touring landscape of both the micro and macro touring industry. If you want to attend our future webinars, make sure to sign up for our mailing list!

02:47 The top 100 tours of 2022

05:29 How are small to mid size venues doing?

18:38 Big takeaways on the live music industry

21:09 What are talent buyers / venue bookers looking for?

26:25 Current club deals for small to mid size venues

37:04 How to get opening slots for touring artists

41:22 The 7 steps to sell out your next show

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more. 

We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from. 

Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like. 

--

Quick links:

4:45 - What Winslow Bright does at Search Party Music

7:27 - When does Search Party Music get involved in a project?

10:33 - What does a budget for original music look like?

19:30 - Is a 50/50 split between master and publishing common these days? 

22:08 - Are most favored nations clauses (MFNs) common? 

24:23 - What's the process for placing cover songs? 

31:29 - Is an existing cover used? 

34:33 - How does Search Party Music approach lesser known artists? What's the process like? 

41:22 - How Winslow Bright got into music supervision

58:44 - How does Winslow balance and bounce between everything she does? 

1:03:52 - What it means to Winslow to make it in the new music business

--

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This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!

03:58 The State of the Live Music Industry

08:19 Advice for Emerging Artists Eager and Ready to Tour

13:14 How Booking Agents Operate

17:07 Communicating with Promoters, Talent Buyers and Collecting Money

21:04 Opening Tours and Slots

26:08 Unethical Tour Buy-Ins

30:03 Working with Billie Eillish and the Process of Signing New Artists

37:47 Artist Development, Management and Running an Indie Label

46:45 Why Tom Started a Record Label

54:33 Final Question

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Website: https://artists.teamwass.com/music/m83

Instagram: https://www.instagram.com/tomwindish

Twitter: https://twitter.com/tomwindishagent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

 What's new in the third edition...

• Updated for the post-pandemic music environment
• How to use TikTok to propel your streams and fanbase
• Livestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impact
• NFTs, Metaverse concerts, and how the innovators in the music space are approaching crypto
• How to approach touring in 2023
• Updates in every section and on nearly every page
• All the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)
• A more global focus for artists living and touring outside the US
• 8-month, day by day release strategy and checklist for your next single and album
• Completely rewritten social media chapter
• An updated glossary including many new terms
• How new social, streaming and collections platforms have evolved strategy within the music industry and where this is all heading

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Edited and mixed by Maxton Hunter

Music by Brassroots District

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THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome

12:29 The focus of Variety Magazine’s music department

17:13 Is Variety covering the subculture?

21:08 Variety’s readership and purpose of music journalism

24:10 Interpolations explained

28:09 Challenges for journalists versus consumers

42:02 Who holds the most power, editors or algorithms?

45:54 Where the music industry is heading

47:25 Lyrics being used against rappers in criminal trials

50:18 Concert cancellations and navigating cultural outrage

54:35 Final question

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Website: https://variety.com/author/shirley-halperin

Instagram: https://instagram.com/shirleyhalperin

Twitter: https://twitter.com/shirleyhalperin

LinkedIn: https://www.linkedin.com/in/shirley-halperin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

07:30 Welcome

09:42 Ari’s Take review of SubmitHub

15:50 SubmitHub business model / where the curators come from

22:46 Submitting playlist campaigns / navigating Spotify's algorithm

36:13 Inside Spotify for Artists' playlist data

41:39 EveryNoise.com (every genre ever)

45:10 Spotify’s personal, algorithmic and editorial playlists

56:05 'Hot or Not' feedback feature

1:06:40 Instagram / TikTok influencer marketing services

1:20:26 Current state of music blogs

1:31:50 Final question

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Website: https://www.submithub.com

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Twitter: https://www.twitter.com/submit_hub

LinkedIn: https://za.linkedin.com/in/jasongrishkoff

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.

Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.

04:18 Welcome

10:15 Leaving Boston, moving to California

13:08 Continuing the band, touring as a trio

17:47 Reaching new audience through gaming and anime communities

21:36 Going viral on TikTok

25:37 Gaining attention from major record labels

34:16 Breaking down the major label deal offers, signing with Elektra Records

48:23 Advances from the major label offers

52:59 Creating the music video for “Notion”

54:34 Headlining nationwide tour

59:14 Recording “Attaboy” EP, marketing their unique story

1:08:08 What’s next for the band

1:12:32 Final question

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Website: https://therareoccasions.com

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Danielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.

This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. 

She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.

04:30 Bowl of dinosaurs explained

08:19 Embracing Twitch during the pandemic

13:54 Livestreaming milestones and achieving Twitch partnerships

16:12 Inside Danielle’s home studio

18:03 Scheduling livestreams and keeping motivated to perform

25:32 Gamification of watching things: raid trains and channel points explained

30:38 Levels of community participation within a livestream

36:15 Bowl of dinosaurs (continued)

38:43 Broader Twitch community and artist accountability

51:22 Moderation and making listeners feel safe

56:16 Post-pandemic engagement and viewership

1:00:13 Does Twitch partnership accommodate illnesses or vacation?

1:05:26 How long the affiliate application process takes

1:06:27 Switching cameras while performing live

1:09:01 Final question

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Website: https://danielleallard.com

Twitch: https://twitch.tv/danielleallard

Instagram:https://instagram.com/daniellejallard

YouTube: https://youtube.com/user/daniellejallard

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Order the new book here: http://book.aristake.com

00:00 Welcome

03:23 Theo’s perfect press release, recording process, touring with Vulfpeck

11:39 What artists can learn The Beatles’ Get Back documentary

16:23 Recording process: one take and one take only

22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)

32:45 Why artists should never compromise themselves and their career

37:04 Authentic creative process, embracing mistakes in the studio

49:26 How Vulfpeck became so successful

52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo

01:00:02 Songwriting process for new album, Be The Wheel

01:12:02 Album release strategy, distributing independently through TuneCore

01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists

01:24:03 Launching new label, 10 Good Songs

01:28:17 What “making it” in the New Music Business means

01:35:10 Q&A: How clubs can best set artists up for success

01:40:47 Q&A: Advice for independent artists who don’t have a big budget

01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)

01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)

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Connect with Theo Katzman:

Website: https://theokatzman.com

Instagram: https://instagram.com/theokatzman

YouTube: https://youtube.com/theokatzman

Connect with Shuttershot Productions:

Website: https://weareshuttershot.com

Instagram: https://instagram.com/shuttershot

Produced by the team at Ari’s Take

Live recording engineered by Maxim Adams

Mixed and mastered by Maxton Hunter

Music by Brassroots District

Video production by Shuttershot Productions

Directed by Brian Shutters

Photography directed by Kenzo Le

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

01:53 What should artists do if they write in different genres?

04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?

11:42 How do I find bands to split show bills with?

13:12 Can I book festival appearances without a manager or publicist?

19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?

25:07 What should I put in my email subject line that will entice music industry professionals?

35:05 Does it matter where musicians live in the digital 21st century industry?

39:47 What is the process for officially releasing a cover song on streaming platforms?

41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?

52:50 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. 

In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.

04:27 Welcome

06:33 What is Bandsintown?

10:13 How artists gain followers and how their fans are notified

21:08 Bandsintown discovery tools for emerging artists

28:19 How Bandsintown tracks ticket sales from Ticketmaster data

33:23 How an artist's Bandsintown follower count connects to ticket sales

37:41 Bandsintown discovery tools (continued)

40:42 Email marketing campaigns to reach more fans of similar sounding artists

43:08 Show promoters and the new norm of audience buying behavior

46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

55:37 Ticketmaster hearing and the future of touring sustainability

01:03:05 Final question

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Connect with Fabrice Sergent:

Website:https://bandsintown.com

Instagram: https://instagram.com/laviateur

Twitter: https://twitter.com/fabricesergent?lang=en

LinkedIn: https://linkedin.com/in/fabricesergent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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Learn more about Blue Buddha: https://bluebuddhaentertainment.com

This week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.

Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.

Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.

With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.

05:11 Welcome

05:50 Sync licensing explained

10:06 Does Blue Buddha work with artists with co-writers?

14:06 What happens when a song has aired but was not legally cleared

19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions

21:17 The process of sync briefs and finding artists that'll fit the music request

26:46 Sync budgets in television now versus previous years

34:37 Sync agency business model and how Blue Buddha makes money

39:10 Retitling song agreements

45:21 Difference between sync agencies and music libraries

52:27 How often Blue Buddha signs new artists and how artists can manage their expectations

01:02:56 Advice for artists who want a sync placement

01:05:35 How a musician can balance creative authenticity while stills being syncable

01:13:51 Final question

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!

04:47 Welcome

05:23 Debut DJ performance

06:09 Process of creating her debut album

10:32 Production and collaborative approach

12:28 Signature a cappella vocals

14:58 Production and collaborative approach (continued)

18:25 Audience reaction to new musical directions

24:02 Dynamics of her fiancée also being her manager

26:27 Staying "fiercely independent"

34:03 Breaking down the album release process

38:50 Navigating TikTok as an artist in their 30s

46:55 New single "God Herself"

50:56 Q&A: Balancing relationship with manager

53:50 Q&A: Hunger for quality over quantity content

57:02 Q&A: Positive environment for artist and fan relationship

59:44 What it means to "make it" in the New Music Business

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Connect with Madison McFerrin:

Website: https://madisonmcferrin.com

TikTok: https://tiktok.com/@madmcferrin

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YouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qw

Recorded and filmed by Roland Team

Additional editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.

The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.

Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com

04:32 Welcome

05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

07:36 Working with Dua Lipa and giving songs away other artists

11:21 Collaborative songwriting process (continued), knowing your place in the room

16:29 Moving from Phoenix to LA, management, getting into sessions

18:30 Blowing up on TikTok with her song “Drugs”

25:51 Approach to touring, balancing life as an artist and songwriter

28:05 Economics of touring, opening for artists, UPSAHL's team

33:30 Breaking down the Arista Records deal, artist management

43:56 Consistent release strategy

46:53 Working with Gayle and Blu DeTiger, the power of the DM

48:50 Philosophy behind VIP meet and greets

53:02 What it means to "make it" in the New Music Business

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Connect with UPSAHL:

Website: https://upsahl.com

TikTok: https://tiktok.com/@upsahlmusic

Instagram: https://instagram.com/upsahlmusic

Twitter: https://twitter.com/upsahlmusic

YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here.

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.

You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.

If you'd like to get the slides to this presentation, email slides@aristake.com and we'll send them to you to follow along!

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Video edited by Mikey "Spice" Evans

Post-editing and mixing by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:17 What's the best way to prepare for your first EP launch?

04:11 How should I split royalties with my producer and engineer?

11:36 How should my band roll out our forthcoming album's waterfall release?

17:26 How much do streaming services pay in mechanical and performance royalties for each stream?

20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?

23:46 How do I break into the Special Events market with symphony and ochestral work?

25:44 If an artist plays your song in a concert, how will you be compensated?

27:34 How do I get in contact with music publishers? 

38:14 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

01:37 Who is the first team member an artist should look for?

07:50 Is music PR worth it anymore?

27:15 What made the best music attorney you've worked with "the best"?

34:52 Do music libraries or sync agencies own your masters?

37:37 Do you think AI-generated music poses a risk for artists looking to make it in sync?

41:51 Conclusion

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.

03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta)

21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before)

26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians)

38:38 Jenn Miller (CEO and co-founder, Audiosocket)

45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American)

54:04 Bank Robber Music (sync agency)

01:01:24 Blue Buddha Entertainment (sync agency)

01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.com

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

This week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:

02:47 Brandon Pankey (VP, Live Nation Urban)

10:19 Tom Windish (Billie Eillish’s booking agent)

26:59 Jordan Anderson (Troubadour’s talent booker)

31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)

34:52 Theo Katzman (of Vulfpeck)

39:59 Cory Wong (of Vulfpeck)

46:54 Kam Franklin (of The Suffers)

01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

#NewMusicBusiness #LiveMusicIndustry #TouringArtist

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This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)

18:03 The waterfall release strategy explained (Spotify, TikTok)

23:08 Streaming growth and special media marketing

28:39 Why does nobody talk about Pandora?

31:03 How licensing for social media works

34:00 At what point is it a good idea to have a lawyer on your team?

37:22 Breaking down pricing norms for sync licensing deals

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Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

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This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

05:52 Welcome / background

10:20 PR model ten years ago, shifting from publications to playlists

15:55 What PR is and what a publicist does

25:21 Evolution of press rates and artist feedback

31:24 Relationship with fashion and music publication Lady Gun

41:58 Pay-to-play PR model

47:03 What is the point of music press right now?

53:21 Purple Bite’s business model

01:05:03 How Purple Bite guarantees placements

01:09:50 What it means to make it in the New Music Business

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Connect with Mikel Corrente:

Website: http://purplebite.com

Instagram: https://instagram.com/mikelcorrente

TikTok: https://.tiktok.com/@mikelcorrente

Twitter: https://twitter.com/MikelCorrente

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

#MusicPR #MusicPress #MusicMarketing

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Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.

In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.

05:45 Welcome

07:24 Communication with an audience performing solo vs. with a band

11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability

16:55 Album achieving gold status, having a timeless sound

19:36 Breaking down Citizen Cope's new album’s sonic landscape

29:41 Releasing records independently with Rainwater Recordings

33:20 New artists establishing themselves before getting signed

36:51 Biggest difference working independently vs. with a major label

43:04 Is it worthwhile making records because of streaming?

48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook

53:40 New album 'Victory March' release date

55:45 What it means to make it in the New Music Business

57:58 Artists having a seat at the table

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Connect with Citizen Cope

Website: https://citizencope.com

Instagram: https://www.instagram.com/citizencope

Twitter: https://twitter.com/citizencope

YouTube: https://www.youtube.com/@citizencope

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

11:44 Welcome

14:58 History of SoundCloud and why they're different from the other DSPs

22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger

26:52 Resurgence of breakout stars and being a place where musicians get feedback

31:50 "Fan Powered Royalties"

37:31 'Fans' tool within SoundCloud for Artists

42:47 How DMing fans is beneficial for artists

49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner

57:43 What it means to make it in the New Music Business

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Connect with SoundCloud

Website: https://soundcloud.com/

For Artists: https://artists.soundcloud.com/

Fans: https://artists.soundcloud.com/fans

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome

07:17 Music industry gatekeepers

10:48 Explosion of influencer marketing, working with every major label

12:43 How the TikTok platform has matured

17:03 Artists targeting the correct demographics

24:24 How Songfluencer runs campaigns and achieves artists' goals

32:33 Is it necessary for artists to have a presence on TikTok?

38:20 Advice for artists for don't understand the platform

42:44 Collaborating with both legacy and emerging artists

52:00 Social media posting schedule

56:11 What it means to make it in the new music business

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Connect with Songfluencer:

Website: https://songfluencer.com/

Instagram: https://www.instagram.com/nomadcry

Instagram: https://www.instagram.com/songfluencer

Twitter: https://twitter.com/songfluencer

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Join us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.

06:25 - Welcome

13:18 - What is AI Music?

22:00 - The traditional definition of a "musician" will be redefined

26:35 - The considerations of designing an AI music program

34:45 - The case studies of those using Boomy    

41:27 - Distribution of AI music and commoditization

47:51 - How AI music may affect streaming payouts 

57:24 - Boomy owns music made on the platform. Why?

01:05:30 - Laws and the legal future of AI music

01:21:35 - How would Ari build an AI music platform?

Subscribe to The New Music Business: https://aristake.com/nmb/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Connect with Alex Mitchell: 

Website: https://boomy.com/

Instagram: https://instagram.com/boomymusic

X: https://twitter.com/boomy.music

TikTok: https://www.tiktok.com/@boomy.music

LinkedIn: https://www.linkedin.com/in/alexjaemitchell/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#BoomyMusic #AIMusic #IndieArtist

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This week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

05:31 - Welcome and intros 

11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 

19:20 - The business model behind dance labels and progression of DJ technology 

29:52 - Royalty streams from DJs 

36:55 - Dance labels sometimes just represent singles, not entire artists 

45:40 - What do dance labels look for in an artist/producer? 

55:40 - Creative ways for artists to break out in the EDM world

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

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Connect with Deron Delgado

Website: https://dirtybirdrecords.com/

Instagram: https://www.instagram.com/dirtybirdrecords/

X: https://twitter.com/Dirtybird

TikTok: https://www.tiktok.com/@dirtybird

LinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/

Connect with Sam Sciarra

Instagram: https://www.instagram.com/thehigherground/

TikTok: https://www.tiktok.com/@the_higherground

LinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jessica Vaughn:

Venice Music - https://www.venicemusic.co/

Head Bitch Music - https://www.headbitchmusic.com/

This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music. 

05:19 - Welcome 

06:19 - What is your current day-to-day? 

20:01 - The process of getting a song synced 

23:00 - Representing the master rights of artists 

31:00 - The current state of the sync industry 

35:15 - How does an artist find music supervisors who are open to working with artists direct? 

45:42 - AI music and sync 

51:00 - On music libraries

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

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Connect with Jessica Vaughn:

Website: https://www.headbitchmusic.com/

Instagram: https://www.instagram.com/headbtchmusic/

TikTok: https://www.tiktok.com/@venicemusic.co

X: https://twitter.com/headbtchmusic

Threads: https://www.threads.net/@headbtchmusic

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#SyncLicensing #SyncAgency #MusicSupervision

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Learn more about Ryan Vaughn:

Backline Creative - https://www.backlinecreative.com/

Head Bitch Music - https://www.headbitchmusic.com/

Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.

00:00 - Welcome 

07:14 - What does your day-to-day look like? 

16:49 - “Fake” artists are actually real 

20:45 - Breaking down “The Chillest” and his release strategy 

28:00 - How to get your label verified through streaming platforms 

30:00 - Spotify playlists and reporting 

37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth 

52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share 

1:00:00 - Discovery mode in Spotify

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Ari Herstand:

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Connect with Ryan Vaughn:

Website: https://www.backlinecreative.com/

Instagram: https://www.instagram.com/backlinemgmt/

X: https://twitter.com/backlinemgmt

Threads: https://www.threads.net/@headbtchmusic

LinkedIn: https://www.linkedin.com/in/ryandrummerboy/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Beatdapp: https://beatdapp.com/

Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3.

Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada's leading boutique government relations firm, Crestview Strategy. 

00:00 - Welcome 

04:56 - Intros, what are your origins before Beatdapp?

07:25 - What inspired launching Beatdapp?

11:14 - What is streaming fraud?

20:13 - How does Beatdapp catch streaming fraud?

30:08 - How streaming fraud affects indie artists vs. major labels differently

41:12 - When legitimate artists get taken down for fraud

58:51 - What does it mean to you to make it in the New Music Business?

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Beatdapp:

Website: https://beatdapp.com/

Instagram: https://www.instagram.com/beatdapp/

X: https://twitter.com/beatdapp

LinkedIn: https://www.linkedin.com/company/beatdapp/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#StreamingFraud #Web3andMusic  #DIYMusicians

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Daniel McCartney: https://www.outlastrecords.com/

00:59 - Welcome

04:47 - Daniel’s focus on mental health for musicians

11:06 - What can musicians in need of mental health care do?

18:29 - Daniel’s role as a booking agent and the state of touring in 2023

33:21 - Opening slots for bands in larger shows

44:46 - Tour buy-ons for bands

55:03 - How to get an agent as a band?

58:28 - Outlast Records

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

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Website: https://ariherstand.com

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Connect with Daniel McCartney :

Website: https://www.outlastrecords.com/

Instagram: https://www.instagram.com/danielmccartney/

X: https://twitter.com/mccartneydk

TikTok: https://www.tiktok.com/@danielkylemccartney

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Raye Zaragoza and her upcoming US tours: https://www.rayezaragoza.com/

LA-based singer-songwriter Raye Zaragoza is called one of the most fresh and compelling voices in folk music today by NPR Music. She writes music for Netflix’s ‘Spirit Rangers’ and just released a new album Hold That Spirit on August 11, and has just announced that she has been cast as Tiger Lily in the Peter Pan National Tour. 

0:00 - Welcome

07:20 - Raye casted a Tiger Lily in the Broadway tour of Peter Pan

17:01 - Raye’s new album and collaborating

26:23 - Deeply personal songwriting and songwriting as therapy

36:37 - Writing for sync licensing

41:16 - The business side of writing for a Netflix show

51:25 - self releasing as an artist and running her own indie record label

56:33 - How Raye uses Patreon like a record label

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Connect with Raye Zaragoza :

Website: https://www.rayezaragoza.com/

YouTube: https://www.youtube.com/channel/UCHAyiHSDajCsHBGtdaPA95g

Instagram: https://www.instagram.com/rayezaragoza/

X: https://twitter.com/rayezaragoza

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Bruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.

Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.

Learn more about Bruce and WHY&HOW here: https://whyandhow.com/

00:00 - Welcome

08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW

14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists

19:30 - Breaking a country artist, being where your audience is

29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency

34:10 - How artist management works within WHY&HOW

39:00 - The importance of mental health for artists and those in the industry

47:27 - Starting his own record label, Hazel Street Records, post Triple-8

54:00 - Working with independent labels vs working with major labels

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Bruce Kalmick :

Website: https://whyandhow.com/

Instagram: https://www.instagram.com/whyandhowmgmt/

X: https://twitter.com/B_Kalmick

LinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.

00:00 - Welcome

07:29 - Tour experience, setlists, and logistics

11:22 - Operating as an independent band, partnering with John Bellion, touring with a team

21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people

33:08 - The early years of the band

38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing

48:22 - Lawrence advocating for artists to Live Nation

01:01:50 - Songwriting and Lawrence’s new single coming out soon

01:11:13 - What does it mean to you to make it in the new music business?

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Lawrence:

Website: https://lawrencetheband.com/

Instagram: https://www.instagram.com/lawrencetheband/

TikTok: https://www.tiktok.com/@lawrencetheband

YouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0Sg

X: https://twitter.com/lawrencetheband

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/

Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.

Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.

04:38 - Welcome

06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label

15:12 - Strategies for developing artists in a crowded space

22:01 - Roc Nation’s legacy and long term vision for artists

28:00 - What does Roc Nation look for when they sign a new artist?

37:18 - Marketing strategies rollout for artists like Maeta

45:58 - Roc Nation’s track record with signing artists and philosophy

58:23 - What does it mean to you to make it in the new music business?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Roc Nation:

Website: https://rocnation.com

Instagram: https://www.instagram.com/rocnation/

X: https://twitter.com/RocNation

TikTok: https://www.tiktok.com/@rocnation 

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more. 

Subscribe to The New Music Business: https://aristake.com/nmb

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Connect with Jen Pearce:

Website: https://www.lowprofilenyc.com/

Instagram: https://www.instagram.com/lowprofilenyc/

Facebook: https://www.facebook.com/lowprofilenyc

X: https://twitter.com/lowprofilenyc

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/

Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.

00:00 - Welcome

04:25 - Tab Nkhereanye and his story in music

12:05 - Publishing deal structures, ownership, royalties

16:23 - Co-publishing deals, what it looks like for a new songwriter

26:03 - What are you looking for when you are signing new songwriters?

30:05 - How involved are you in the creative process?

32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean

43:40 - Developing artists and major labels

47:05 - What are steps a songwriter should take when seeking a publishing deal?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Connect with Ari’s Take:

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Connect with Tab Nkhereanye:

LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/

Instagram: https://www.instagram.com/defjam_tab/

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.