
The Modern Hairstylist ™ Podcast (Hunter Donia)
Explore every episode of The Modern Hairstylist ™ Podcast
Pub. Date | Title | Duration | |
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13 Feb 2022 | Why your Client Experience is more important than EVER right now | 00:23:13 | |
We are running a beauty service based business, meaning that customer service is a giant part of our offer to our clients. | |||
20 Feb 2022 | How to Prevent Instagram Burnout w/ Jamie Dana | 00:42:14 | |
Instagram is an amazing marketing tool for hairstylist and our business behind the chair. | |||
24 Feb 2022 | 4 Ways to Elevate your Post-Visit Experience | 00:23:22 | |
When thinking of how to elevate your guest experience, one of the main segments that can easily be looked over is how we can serve our clients after their appointment. | |||
27 Feb 2022 | 7 Steps to Confidently Show Up in Your Brand w/ Brittany Bennion | 00:33:09 | |
The thought of creating content and posting regularly is already one that can overwhelm some hairstylists. | |||
03 Mar 2022 | 5 Categories of a Next Level Guest Experience "In the Chair" | 00:27:47 | |
Your client experience is way more than just coming out with beautiful hair! | |||
06 Mar 2022 | 5 BIG Ideas for your Pre-Visit Experience | 00:22:10 | |
The final piece of my guest experience series! We are setting the tone and standards of our services with our pre-visit guest experience. This is the foundation and initiation of implementing your boundaries before your client even meets you in person! We are getting clear about the expectations we set for ourselves as hairstylists’ and for our clients’ experience expectations. Come hang out with while I give 5 BIG ideas on how to create and streamline a pre-visit guest experience. | |||
10 Apr 2022 | Strong Branding and Marketing w/ Elisha Monique | 00:39:25 | |
Creating your brand and your marketing systems can seem scary and overwhelming when we were never formally trained for it. | |||
24 Mar 2022 | Building an Optimized Website w/ Kimber Chapman | 00:44:56 | |
We focus so much on beauty and branding when building our websites, but have we included everything it needs? | |||
03 Apr 2022 | Building a Successful Business through an Inclusive Lens w/ Chrystal L. | 00:49:08 | |
I am so excited to feature my amazing friend Crystal L. | |||
17 Apr 2022 | Losing Clients/Demand after Price Changes/Increases | 00:22:34 | |
The decision to increase your prices or change your pricing structure can be intimidating for many hairstylists'. | |||
24 Apr 2022 | Diversifying your Extension Business w/ Towanna Dunn | 00:46:05 | |
Being an expert in your specialty entails evolving education and a coveted journey to maximize your skillset in your niche. | |||
01 May 2022 | Is "Balayage" a Color or a Technique? Who the **** cares? | 00:21:23 | |
This episode is all about owning your role as a hairstylist. | |||
15 May 2022 | Life with ADHD in the Beauty Industry | 00:23:02 | |
As hairstylists, our perception of ourselves can be a huge part of our performance behind the chair. My ADHD has greatly affected my entire life in my thoughts, actions, and feelings. It has brought positives and negatives in my life, and with a lot of self-work and awareness, I’ve found practices to embrace who I am. Although I’m not a health care or mental health professional, I hope my story can validates and helps you with any mental health struggles you may be facing as a beauty industry professional. | |||
08 May 2022 | Speaking Grief - How to Emotionally Support Clients | 00:57:09 | |
Speaking Grief is a very special project to me as it has helped me expand my capacity to show up better for my clients, family and friends. | |||
22 May 2022 | How To Get The Work Done When You're Overwhelmed Or Don't Feel Like It | 00:20:58 | |
As hairstylists, we are all well aware that doing hair is not our only job, but that is the only part that requires us to show up and be present. | |||
29 May 2022 | All About Burnout w/ Lisa Huff | 00:31:06 | |
Burnout is something that is so prevalent, yet also overlooked in the beauty industry. | |||
12 Jun 2022 | Lessons Learned From Starting In the Industry at 15 Years Old | 00:32:03 | |
I came into the hair industry at a very young age, and I can't wait to share the start of my journey with you! | |||
05 Jun 2022 | LGBTQ+ Inclusivity in Salons & Genderless Pricing | 00:32:25 | |
In this episode, we’ll be kicking off pride month with talking all about what LGBTQ+ inclusivity looks like in a salon space - and the tea on Genderless Pricing. | |||
19 Jun 2022 | All About Team-Based Salons (W-2, Commission etc.) | 00:20:28 | |
Before going independent, about the first six years of my career as a hairstylist was spent in team-based salons. | |||
26 Jun 2022 | How To Get The Most Out Of In-Person Industry Events | 00:27:08 | |
Whether you're looking for growth in technical skills, business tactics, or just in your network, in-person industry events can be very beneficial. | |||
03 Jul 2022 | The Power of Niching Down w/ Ebony Nelson | 00:31:58 | |
Niching down as a hairstylist is something that is definitely optional, but can be is impactful. | |||
10 Jul 2022 | How to Talk to Your Clients About Controversial Topics (Laws, Politics, Religion etc.) | 00:30:15 | |
With the constant controversies in today's current events, it is very likely that the news has been impacting you and your clients. | |||
17 Jul 2022 | 5 Things I Wish I Knew Before Going Independent | 00:28:45 | |
After years of working in a team based salon, going independent as a hairstylist was something that was lingering on my mind for sometime. | |||
24 Jul 2022 | Hiring a Virtual Assistant as a Hairstylist | 00:37:11 | |
At a certain point in your business, you're going to need an extra set of hands to continue growing. | |||
31 Jul 2022 | Is "Working Smarter Not Harder" Just an Excuse to be Lazy? | 00:22:27 | |
Have you ever questioned the business methods you're learning about now as a hairstylist versus your bosses or previous teachers who have taught you a very different message? | |||
07 Aug 2022 | A La Carte vs. Hourly vs. Session Pricing | 00:35:44 | |
One pricing structure may be the best for one hairstylist, but not the best for you. | |||
14 Aug 2022 | Becoming An Independent Educator in the Beauty Industry | 00:35:45 | |
The journey from transitioning behind the chair to the world of education started with a lot of anxiety, imposter syndrome, and fears. | |||
21 Aug 2022 | Creating a Personal Brand w/ Jodie Brown | 00:31:45 | |
Branding is a strong fundamental in your business that will lay the foundation to your marketing strategies. | |||
28 Aug 2022 | How to Adapt for the Recession & Current Consumer Behavior | 00:31:57 | |
In these times, consumer behavior will change. | |||
04 Sep 2022 | 5 Unique Ways To Utilize Your Online Booking | 00:18:59 | |
Online booking definitely streamlines and automates a major part of your business behind the chair. | |||
18 Sep 2022 | The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies | 00:24:43 | |
I know that discontinuing pre-booking is a hot topic in our industry right now. | |||
16 Sep 2022 | Glossgenius vs. Vagaro vs. Square | 00:35:28 | |
Choosing a booking system can be really hard - but it doesn't have to be. | |||
25 Sep 2022 | A Website Framework That Books New Ideal Clients | 00:23:32 | |
A great website framework is the very beginning of your clients' experience. | |||
02 Oct 2022 | When Should You Charge The Cancellation Fee? | 00:19:54 | |
Your policies are in place to protect you and your clients. | |||
09 Oct 2022 | The 3 Types of Boundaries Needed for Work-Life Balance | 00:21:56 | |
Boundaries are the foundational support to help keep longevity in your career. | |||
16 Oct 2022 | How to Have Difficult Conversations With Your Clients | 00:19:36 | |
Communication is so important in our service based industry. | |||
21 Oct 2022 | 4 Things You Can & Should Automate In Your Beauty Business | 00:21:21 | |
Automation can truly transform your business. | |||
30 Oct 2022 | Holiday Season (Part 1): How to Maximize Profit Without Working More | 00:23:28 | |
It's that time of the year again! The clients are flowing and the social and family events are filling up your calendar. | |||
06 Nov 2022 | Holiday Season (Part 2): How to Set Boundaries During the Holidays | 00:21:04 | |
This holiday season, you can accept the abundance without accepting the overwhelm. | |||
13 Nov 2022 | How to Handle a Re-do Client | 00:27:50 | |
Confrontation in our profession, as hairstylists, can feel so heavy and overwhelming. | |||
20 Nov 2022 | Size Inclusivity in the Salon w/ Heather Judd | 00:35:11 | |
When we think of inclusivity in salons, size always seems to be left behind. But it is SO important that size is addressed and included in your salon equipment and services. Inclusivity can always be expanded, dive into this episode to find out how. Looking for automation in your biz? Start here! | |||
27 Nov 2022 | How To Deal With Unmotivated Co-Workers | 00:21:45 | |
We all have our own goals and motivation. | |||
04 Dec 2022 | How to Prevent & Handle a Bad Review | 00:28:36 | |
A bad review can almost feel inevitable in our business as beauty service providers. | |||
11 Dec 2022 | Dealing with Imposter Syndrome in the Beauty Industry | 00:17:01 | |
As a hairstylist, your work is constantly being critiqued and quantified. | |||
15 Dec 2022 | The Power of Email Marketing - Tips & Tricks for Hairstylists | 00:26:32 | |
Email marketing is such a powerful tool that can help hairstylists nurture their current clients, while growing their business. | |||
25 Dec 2022 | 5 Creative Ways to Advertise Your Online Store & Affiliate Links | 00:22:42 | |
In this episode, we'll be sharing five unique and creative ways that hairstylists can advertise their online stores and affiliate links. | |||
01 Jan 2023 | Branding Photoshoots for Hairstylists (Part 1) | 00:28:17 | |
Branding photoshoots are an opportunity for hairstylists to showcase their skills and personality, and to create a cohesive visual identity for their business. They are essential for building a strong personal brand and attracting your ideal clients. | |||
05 Jan 2023 | Branding Photoshoots for Hairstylists (Part 2) | 00:25:56 | |
If you tuned into the previous episode, this episode is the second part of our Branding Photoshoot Series for Hairstylist! | |||
09 Jan 2023 | 5 Impactful Ways to Drive Traffic to Your Social Media Funnels | 00:23:47 | |
If social media is your "thing" or not, it doesn't matter if traffic isn't being driven to your social media accounts! | |||
15 Jan 2023 | Instagram Reels for Hairstylists with Kaitlyn Granger | 00:24:35 | |
Everyone knows that social medias are pushing videos higher in the feed! | |||
22 Jan 2023 | How To Stay Consistent with Posting on Social Media and in Your Marketing | 00:24:20 | |
Today we are breaking down the fundamentals of posting consistently on social medias! | |||
29 Jan 2023 | Why Having More Followers Is BAD For Your Business | 00:19:46 | |
Are you constantly checking that number at the top of your profile? | |||
05 Feb 2023 | The 3 Biggest Target Market Mistakes | 00:21:23 | |
Today we're diving in on the 3 biggest mistakes hairstylists make when identifying their ideal client. | |||
12 Feb 2023 | How I Went From 0 Clients to Booked Solid for 3.5 months | 00:25:34 | |
Today I'm telling you how I successfully moved into my salon suite with zero clients to start with! | |||
19 Feb 2023 | Understanding Your Client’s Journey Through Your Marketing | 00:20:03 | |
Today I'm talking all about your marketing funnel and the client's journey through each and every level. We will discuss each part individually and how you should be utilizing it to build trust with your ideal clients. | |||
26 Feb 2023 | Understanding S-Corps to Save $ with Michelle Cook CPA | 00:26:18 | |
Today we're diving in on the scariest part of running your own business... taxes! | |||
05 Mar 2023 | 5 Tech Tools to Streamline Your Business | 00:21:39 | |
Today I'm telling you my 5 favorite tech tools when it comes to streamlining your business! | |||
12 Mar 2023 | What Scaling Looks Like For Solo Hairstylists | 00:21:45 | |
What is the next step for you as a stylist? | |||
19 Mar 2023 | Deep Dive into Session & Package Pricing | 00:32:07 | |
Today's episode is going to be everything you could possibly need to know about session/package pricing! | |||
23 Mar 2023 | How to Get Clients On Board With Your Pricing Model | 00:21:51 | |
Today's episode is the follow up to our session pricing deep dive! | |||
26 Mar 2023 | (Part 1) Stories From Stylists Who Made Big, Scary Shifts | 00:31:02 | |
Welcome to another exciting episode of The Modern Hairstylist Podcast, where we delve into the world of hairstyling and explore the ever-evolving business landscape. In this special two-part series, host Hunter Donia interviews two talented stylists, Sidney Applegate and Shirin Zakerion, who have both made significant shifts in their careers and are now thriving in the hairstyling industry. Drawing from her experience in developing a tech startup, Shirin has become a trusted source of information and inspiration for those embracing their natural curls and has had the pleasure of becoming a leader within her area. As an educator for Forever Curls and a Read Curl Magazine panelist for 2023, she continues to educate and inspire the curly hair community. Sidney has made a name for herself by helping clients achieve low-maintenance, dimensional hair color that enhances their natural beauty. As an aspiring educator, she is passionate about helping other hairstylists gain confidence in their hand-painted balayage skills, empowering them to become the go-to specialists in their areas for natural-looking color. Throughout the episode, Hunter, Sidney, and Shirin discuss the challenges they faced while making some significant shifts in their businesses, as well as the lessons they've learned along the way. Listen in as they share valuable insights and advice on embracing change, taking risks, and overcoming fear in the world of hairstyling. Whether you are a seasoned stylist, a newcomer to the industry, or simply curious about the business side of hairstyling, this episode is packed with inspiring stories and practical tips that will help you navigate your own career journey. So, tune in and get ready to be inspired by the incredible stories of Sidney Applegate and Shirin Zakerion on The Modern Hairstylist Podcast. Keywords: Modern Hairstylist Podcast, Hunter Donia, Sidney Applegate, Shirin Zakerion, business shifts, curly hair, Siren salon, Forever Curls, Read Curl Magazine, balayage specialist, Dayton Ohio, hairstylist education, career journey, embracing change, overcoming fear. | |||
30 Mar 2023 | (Part 2) Stories From Stylists Who Made Big, Scary Shifts | 00:48:46 | |
Join us for another insightful episode of The Modern Hairstylist Podcast, where we empower beauty professionals like you to excel in the ever-evolving world of hairstyling. In this episode, our host Hunter interviews accomplished hairstylists Katie Schoenrock and Zarena Flemmings, who share their experiences and wisdom on implementing systems, embracing change, and making informed decisions for their beauty businesses. In the first segment, Katie Schoenrock recounts her journey from employee to booth renter to small business owner. She dives into the changes she's made to her business, including innovative booking systems, pricing strategies, and enhanced client communication techniques. Discover how these changes have streamlined her workflow, improved customer satisfaction, and boosted her business's growth. Zarena Flemmings discusses her eight-year-long experience in the beauty industry, focusing on the systems and strategies she's implemented for success. She shares how adapting her appointment booking process, pricing her services competitively, and streamlining client communication have made a positive impact on her business and client relationships. Katie and Zarena exchange ideas on overcoming the challenges that come with running a beauty business. They delve into the benefits of efficient systems for scheduling appointments, determining service pricing, and maintaining open lines of communication with clients. By staying agile and embracing change, they reveal how they've navigated industry shifts and trends. In this episode we chat about overcoming fears and stepping out of comfort zones to make necessary changes in your beauty business. Katie and Zarena offer valuable advice on facing uncertainty, learning from mistakes, and building the confidence to make bold decisions. Katie and Zarena leave also leave us with key takeaways and actionable tips to help you revolutionize your own beauty businesses. | |||
02 Apr 2023 | How to Navigate Fear Based Decisions in Times of Uncertainty | 00:21:23 | |
As a solo-operating hairstylist, it's easy to get caught up in the fear of the unknown, especially during the current economic state we're living in right now. But this podcast episode reminds us that we can't let our fear-based decisions dictate the trajectory of our business. In this episode I get passionate about topics like reducing your prices and discounting services, both of which can make a considerable impact on your bottom line. Whether you're just starting out or have been in our industry for years, evaluating where you're at in your business is critical. Staying in your own lane and only making decisions based on your own circumstances and not the decisions of others is crucial for success. This episode explains why this is important and how you can apply this mindset to your own business. We recognize that it's hard to navigate the uncharted waters that we're currently in, but it's not impossible. As always here on The Modern Hairstylist Podcast, we are offering practical advice and easy-to-implement strategies that can help solo-operating hairstylists like you make informed decisions that will aid in the growth and success of your business. We invite you to join us as we explore how to navigate fear-based decisions and stay true to our vision, goals, and passions despite external circumstances. So whether you're a seasoned hairstylist or just starting out, tune in to "The Modern Hairstylist Podcast" to gain valuable insights and practical strategies that will help you navigate today's business climate with ease and confidence. Don't allow fear-based decisions to dictate the trajectory of your business. Instead, take control of the reins and steer your business toward success. | |||
09 Apr 2023 | How To Phase Out Services That You No Longer Do | 00:23:22 | |
In this week's episode, we dive into "How to Phase Out Services That You No Longer Do." As the beauty industry continues to evolve, so does your business. But how do you make those transitions while keeping your clientele happy and your business booming? Join us as we discuss the ins and outs of phasing out services while maintaining a thriving beauty business. First, we'll delve into the various reasons why hairstylists might consider phasing out certain services. Is it to refine your skill set, focus on new trends, or simply due to changes in customer demand? Understanding the driving factors behind your decision is crucial to ensuring that your remaining services are in high demand and profitable for your solo hairstylist business. Next, we'll discuss different approaches to phasing out services, such as raising prices, completely removing the service, or employing a combination of both strategies. The key is finding the right balance between meeting the needs of your clients and staying true to your vision for your business. Discover how to navigate these changes while maintaining a strong, loyal customer base. Transitioning away from certain services can be challenging, especially when it comes to handling existing clients who rely on those services. You've created relationships, and you're devastated over the idea of ending them or maybe scared of what their reaction will be. We'll dive in to your mindset around this to be sure we step into analytical, CEO brain instead of our emotional one. Effective communication is crucial when it comes to any change in your business. In our discussion, we'll explore the importance of maintaining transparency and fostering loyalty with your clients during the phasing-out process. We'll provide you with tips on how to communicate these changes clearly and empathetically, ensuring that your clients understand and appreciate your evolving business. So, tune in to "The Modern Hairstylist Podcast" and join the conversation on phasing out services in your hairstylist business! Whether you're a seasoned pro or just starting out, you'll find valuable insights and actionable advice that will help you grow your business and thrive in the ever-changing world of hair. Don't forget to subscribe, so you never miss an episode! | |||
16 Apr 2023 | Getting Over The Guilt of Not Working or Taking Time Off | 00:19:49 | |
Are you a solo-operating hairstylist struggling with work-life balance and the guilt that comes with taking time off? In this episode of "The Modern Hairstylist Podcast," we dive deep into overcoming the obstacles that come with managing your own hairstylist business and prioritizing self-care. Hunter Donia and Kaitlyn share their personal experiences of dealing with the guilt and discomfort of separating their identities from their work. As hairstylists, we often prioritize our clients' needs over our own, but it's essential to remember that we can't serve others without first serving ourselves. Hunter talks about the importance of setting boundaries, implementing systems that allow for downtime, and building a sustainable hairstylist business that respects your personal life. One major issue hairstylists face is the fear of letting clients down. Hunter emphasizes the importance of understanding that not every client will show up for you the way you show up for them. So, set your boundaries and remember, you can't give your clients 110% if you don't take care of yourself first. Hunters stressed the importance of implementing strategic solutions in your hairstylist business. These could include pricing adjustments, a limited booking range, home color kits, and more. By being proactive and putting systems in place, you'll reduce the guilt and stress associated with taking time off or needing to reschedule clients. Kaitlyn reminds us that everyone deserves sick days and vacations, regardless of their career path. As hairstylists, it's crucial to give ourselves grace and accept that it's okay to take time off. Hunter and Kaitlyn encourage you to get comfortable with not working for a moment, because life is short, and it's just hair - your clients will be fine. In conclusion, the journey to achieving work-life balance as a solo-operating hairstylist is challenging, but with the right mindset, strategies, and self-care practices, it's possible. Remember, you're not alone, and "The Modern Hairstylist Podcast" is here to support you every step of the way. So tune in, and let's create a healthier, more balanced hairstylist business together! | |||
23 Apr 2023 | Break Down & Budget Your Income with Bryanna Barrow | 00:33:36 | |
On today's episode of The Modern Hairstylist Podcast we are bringing you the amazing Bryanna Barrow. As a licensed cosmetologist of 13+ years turned accountant, Bryanna created Clear Vision Accounting Solutions, a boutique tax and accounting firm to solve one of the biggest problems that she saw amongst her peers within the beauty industry…money management. | |||
30 Apr 2023 | You Are Not Your Business - Separating Your Personal Worth From Your Career Success | 00:23:11 | |
In this thought-provoking episode of The Modern Hairstylist Podcast, I open up about the emotional rollercoaster that passionate entrepreneurs, CEOs, and hairstylists face in their careers. From the soaring highs to the crushing lows, I am diving into the impact that entrepreneurship can have on mental well-being, anxiety, and depression, and how to navigate imposter syndrome. As a hairstylist and business owner, I share my personal experiences and lessons learned from therapy and mindset work. In this open and honest conversation, I want to challenge you to be open-minded and vulnerable in understanding that your personal worth is separate from your business success. I am diving deep into the mindset required to be a successful CEO and tackle the comparison game that plagues the our industry, particularly in the age of social media. This episode is a must-listen for anyone looking to find balance and maintain a healthy mindset in their career while striving for success. Ready to join me on this insightful journey? Tune in, take a deep breath, and embrace the conversation that will help you transform your mindset for the better. | |||
07 May 2023 | The Reality of Suite Ownership - Thoughts, Warnings & Predictions | 00:24:40 | |
Attention, solo-operating hairstylists! Have you ever thought about owning your own salon suite? Wondered if it's the right choice for you? In this episode of The Modern Hairstylist Podcast, we're going to dive deep into the reality of suite ownership. I'll be sharing my unfiltered thoughts on the subject, discussing what you need to consider before you take the plunge. Is it really as easy as some people make it out to be? Spoiler alert: no, it's not. But I'm not here to discourage you - I want to give you a realistic perspective so you can make an informed decision. One of the things I'll be talking about is the marketing message that's often sold to hairstylists: "It's easy! You'll make more money!" While there might be some truth to that, it's not the whole story. I'll explain why and share my own experience as someone who has owned a salon suite. But here's the thing: while I don't believe suite ownership is for everyone, I do think it's worth considering. If you're someone who craves independence and wants to be your own boss, it could be a great fit for you. Just make sure you go into it with your eyes wide open. I'll also be sharing my predictions for the future of the beauty industry as it pertains to independence. Are we going to see more and more solo-operating hairstylists? Is this trend going to continue? You'll have to listen to find out! So, whether you're already a suite owner, thinking about becoming one, or just curious about what it's all about, this episode is for you. Tune in to get the inside scoop on suite ownership, and don't forget to follow the The Modern Hairstylist Podcast on whatever platform you are listening, and make sure you don't miss any great episodes. | |||
14 May 2023 | New Client Pricing vs Existing Client Pricing | 00:21:58 | |
Whether it be pricing differently to make up for the extra time you take with new clients, or you’ve grandfathered Linda into your prices from 10 years ago, in this episode of the Modern Hairstylist Podcast, I breaks down my philosophy about the conundrum of pricing differently per new clients and existing clients. I talk about: • Why you may not want to charge extra for first visits • When it would be appropriate to charge extra for first visits • Why grandfathering people in could really harm your business • How to dig yourself out of that hole Whether you’re considering charging differently for new clients, you already are or you have some clients you should be charging full price - this episodes for you! | |||
21 May 2023 | "Should I Raise My Prices In A Recession?" Addressing Fear & Unethical Marketing | 00:15:11 | |
In this empowering episode of The Modern Hairstylist Podcast, I am tacking the critical topic of navigating fear-based decisions and pricing strategies in the hairstylist business world. In today's uncertain times, it's essential to make informed decisions driven by data, not fear. By staying focused on your own business goals and clients, you can overcome challenges and continue to grow your salon business. In the first segment, Hunter discusses the importance of staying in your own lane and basing your pricing decisions on your unique business situation. By focusing on the numbers and results of your business, you can make confident decisions that are best suited for your salon's growth and profitability. Next, Hunter dives into the impact of fear on decision-making and how fear-based choices can hinder your business's success. He passionately explains why it's crucial to avoid making emotional decisions and instead stay analytical in your approach. Learn how to put the blinders on and concentrate on your own business, regardless of external influences. Hunter also highlights the importance of understanding your target market and providing solutions that resonate with your clients' needs. By offering exceptional services that are highly valued by your clients, you can maintain their loyalty and secure their business, even during challenging times. Additionally, Hunter addresses the fear-mongering that exists within the coaching community and encourages listeners to be discerning about the information they consume. By choosing to follow leaders who inspire and empower, rather than those who leverage fear for profit, you can create a more successful and thriving business. Finally, Hunter offers valuable advice on how to protect your mindset and maintain a positive outlook. By unsubscribing from fear-based content and focusing on what truly matters in your hairstylist business, you can make better decisions and achieve your goals. Don't miss this insightful episode of The Modern Hairstylist Podcast, where Hunter shares his wealth of experience and wisdom to help you navigate fear-based decisions and pricing strategies. Tune in now and learn how to stay confident, focused, and successful in your hairstylist business! | |||
28 May 2023 | 5 Unique Metrics to Track The Health of Your Business | 00:21:25 | |
Welcome back! In this insightful episode of The Modern Hairstylist Podcast, I am introducing the importance of tracking metrics in order to evaluate the health of your business while staying on track towards achieving your personal goals. While it may not be the most exciting activity, tracking metrics is absolutely essential if you want your business to succeed. I touch on five unique metrics business owners should consider and track, to help them achieve the best results. If you take your metrics and numbers seriously, you might just create the life you've always wanted, full of wealth, freedom, time, energy, love, passion, and fulfillment! In the first segment, I start his metric discussion with website conversion rate. This is so important because it allows you to evaluate how effective your website is at speaking to your customers' needs. By optimizing your website, you become absolutely worth it to website visitors, that is when they will want to go ahead and take the next step. The next metric I dive into is your percentage of retail / percentage of gratuity to your total revenue. I want emphasize the importance of understanding where revenue comes from because when you understand this, you can get to your end goals that much faster! I will also highlight how average tickets can help you to plan ahead. Who doesn’t want insight on how to plan ahead? It is also key to understand the importance of your new client retention rate in correlation with existing client retention rate. You must first understand one before you can really understand the other! It's then that you can provide an amazing experience, for both yourself and your customers. You don’t want to miss this perceptive episode of The Modern Hairstylist Podcast, where I provide you with helpful insight into the keys to success in the salon business industry. | |||
04 Jun 2023 | How to Be a Customer Centric, Modernized Business with Angel Robinson | 00:31:13 | |
Welcome to the Modern Hairstylist Podcast. In this episode titled "How to Be a Customer-Centric, Modernized Business," I am joined by a very special guest, Angel Robinson, a stylist barber, holistic trichologist, and multifaceted entrepreneur. Together, we discuss Angel's inspiring journey, her mission to revolutionize the industry, and the tools she provides to hairstylists. Angel Robinson, a fourth-generation barber, shares her personal story and how her mother recognized her talent at a young age. With roots connected to industry pioneers like Annie Minerva Turnbo Malone and Madam CJ Walker, Angel's passion for the barber and beauty industry runs deep. She is not only a successful business owner with multiple barbershops across different states but also an online school owner offering certification in holistic trichology. In this engaging conversation, Angel imparts valuable lessons and insights for the younger generation in the industry. She emphasizes the importance of seeking wise counsel, understanding the business side of hairstyling, and creating systems and boundaries to provide exceptional customer service. Angel shares her experiences and acknowledges the need for structured approaches in the industry to ensure long-term success. Join myself and Angel Robinson in this insightful episode of The Modern Hairstylist Podcast. Learn from Angel's wisdom and experience to enhance your skills, create efficient systems, and establish yourself as a leader in the industry.
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11 Jun 2023 | Are Automations, Boundaries & Systems a Buzzkill for Client Experience? | 00:22:54 | |
Welcome to another episode of The Modern Hairstylist Podcast, a business podcast for independent hairstylists hosted by me, Hunter Donia. | |||
18 Jun 2023 | 5 Ways to Reduce Last Minute Cancellations & No Shows | 00:18:28 | |
In the latest episode of The Modern Hairstylist Podcast, I am delving into the pressing issue of last-minute cancellations and no-shows in the hairstyling industry. As professionals face challenges in maintaining a consistent schedule, I explore effective strategies to address this problem while ensuring a positive client experience. Tune in to discover practical solutions that can help hairstylists overcome scheduling hurdles and enhance their business operations. I want to emphasize the importance of implementing smart systems and boundaries to minimize the occurrence of last-minute cancellations and no-shows. By exploring innovative approaches and industry insights, hairstylists can gain valuable knowledge to optimize their client experience. If you're interested in discovering new ways to improve your hairstyling business and reduce the impact of scheduling conflicts, this episode is a must-listen. Tune in to explore effective strategies that can transform the way you handle appointments and enhance client satisfaction. Don't miss out on this insightful discussion that will equip you with the tools you need to thrive in the hairstyling industry. | |||
25 Jun 2023 | 10 Coping Mechanisms for ADHD Entrepreneurs | 00:26:25 | |
Welcome back to another episode of The Modern Hairstylist Podcast! In this episode titled "10 Coping Mechanisms for ADHD Entrepreneur," I delve into the challenges faced by ADHD entrepreneurs and share my personal coping mechanisms. As someone with ADHD, I understand the struggles of navigating different directions and constantly battling distractions. In this episode, I emphasize the importance of acknowledging ADHD's impact on our daily lives and the negative self-perceptions that can arise from it. I address the topic of meditation. I share my initial skepticism and highlight alternative approaches that can be equally effective. I also dive into practical advice tailored specifically to business owners with ADHD. Join me on this episode as I share my personal journey and coping mechanisms for ADHD entrepreneurs. While the struggles may persist, embracing self-care, realistic expectations, and mindfulness can empower us to thrive in our businesses while nurturing our overall well-being. Don't miss out on these valuable insights and strategies to create a successful and fulfilling life as an ADHD entrepreneur. | |||
02 Jul 2023 | The "Toxic Hustle Culture" Debate | 00:27:21 | |
Welcome back to another episode of The Modern Hairstylist Podcast! In this episode, I am joined by the wonderful Kaitlyn Granger and we dive into the hot topic of "Toxic Hustle Culture." Kaitlyn sheds light on the generational differences in perspectives on work and highlights the fact that this debate has existed throughout history. With the rise of social media, the debate has become more amplified and relevant due to changing economic conditions and the rising cost of living. We want this episode to serve as your reminder that it is crucial to understand when to stop and reap the benefits of hard work. Continuously overworking without taking time for oneself can lead to unhappiness and a lack of fulfillment in the long run. It is essential to build a life that is not solely focused on work but also encompasses personal growth and happiness. Tune in to this insightful episode to gain a deeper understanding of the toxic hustle culture debate and learn valuable lessons about finding the right balance in your own journey. | |||
09 Jul 2023 | Embracing Accountability: Navigating the Anxieties of Change and Growth as a CEO | 00:14:51 | |
Welcome back to The Modern Hairstylist Podcast! In this episode, Hunter Donia dives deep into the anxieties and fears associated with change, both personal and professional. | |||
16 Jul 2023 | Dos & Don’ts of a Digital Consultation Form (why yours isn't working) | 00:16:22 | |
Welcome back to the Modern Hairstylist podcast! I'm your host, Hunter Donia. Throughout the episode, I emphasize the importance of nurturing your clients through a well-crafted website journey before introducing them to a digital form. While social media and online reviews provide some information, it is crucial to have a personalized website that speaks directly to your clients' pain points and showcases the possibilities they can expect. I reveal the marketing and sales potential of a website and offer practical tips on optimizing its copy to engage potential clients and encourage them to book appointments. Join me on this enlightening episode of the Modern Hairstylist podcast as I share my journey with digital consultation forms and offer practical strategies to optimize them for exceptional results. Don't miss out on the opportunity to revolutionize your hairstyling business with streamlined digital processes and a customer-centric approach. Tune in now and unlock the full potential of digital forms in your journey to success. | |||
23 Jul 2023 | Why I Eliminated Tipping: The Impact that it Had and What To Consider | 00:14:37 | |
Welcome to another thought-provoking episode of The Modern Hairstylist Podcast, hosted by Hunter Donia. I also addressing the conversation surrounding the racist history behind tipping and the considerations I made as an ally for diversity, equity, inclusion, and belonging within the beauty industry. As the CEO and business owner, I urge you to make decisions aligned with your core values and business goals. Whether you choose to keep tipping, eliminate it, or adjust prices, the key is to operate legally, stay financially responsible, and maintain alignment with your own values. | |||
30 Jul 2023 | Major Client Experience Opportunities You're Missing Out On | 00:23:59 | |
Welcome back to The Modern Hairstylist Podcast! In this episode, I am delving into the often overlooked and underestimated aspect of hairstylist businesses—the client experience. I am sharing simple yet powerful strategies that every hairstylist should implement with their clients. Right from giving new clients a warm tour of the salon space to saying goodbye to them at the door just before they leave. There is superpower also in the after-style consultation, where you can solidify your client's satisfaction and retention. Join me today in revolutionizing your hairstylist business by focusing on these client experience opportunities. Implement my proven strategies and witness how a small shift in your approach can lead to tremendous growth and success in your independent hairstyling journey. | |||
06 Aug 2023 | Dos & Don'ts of Building Your Website | 00:26:42 | |
Welcome to another episode of "The Modern Hairstylist Podcast"! In this episode, I'll be guiding you through the do's and don'ts of building your beauty business website. As a fellow beauty professional, I understand how daunting this process can be, but fear not! I'm here to make it simpler and painless for you. Throughout this episode, you'll discover essential do's that will elevate your website's appeal and functionality. I'll share tips on creating compelling content, using captivating visuals, and ensuring an intuitive navigation experience for your visitors. Additionally, I'll help you avoid common pitfalls with crucial don'ts that can hinder your online presence. By highlighting these mistakes, you'll be better equipped to overcome them and establish a strong digital footprint for your beauty business. Building your website shouldn't be overwhelming, regardless of your tech background. I'll break down the process into manageable steps, empowering you to approach it with confidence. Whether you're a tech-savvy entrepreneur or a total beginner, you'll find value in these insights. | |||
13 Aug 2023 | State of the Industry, Your Mindset, Inflated Success of 2020-2022 (LIVE Recording) | 00:16:41 | |
Step into my world at The Modern Hairstylist Podcast, where I, Hunter Donia, your host and an experienced industry insider, invite you to an engaging episode that delves deep into the transforming landscape of the hairstyling realm. Join me as I share a riveting live coaching session, a special peek into my mastermind program. This invaluable content is now available to all of you, ensuring everyone can tap into its content. In this candid episode, I bring you into enlightening conversations I've had with dynamic entrepreneurs making waves in their respective businesses. Drawing from my own experiences, I dissect the current state of the industry and explore the shifting patterns of consumer behavior. I'm thrilled to pass on the insights I've gained from discussions with seven and eight-figure entrepreneurs. Despite feeling like a small fish in these groups, I've embraced the role of a learner and now bring these invaluable lessons directly to you. Together, let's embark on a journey of recalibration. I'm here to help you reshape your perspective on your business, to shed old notions and comparisons, and to usher in a fresh approach. Acknowledge that your current position is exactly where you're meant to be amidst rapidly changing times. The inflated successes of 2020-2022 are giving way to new realities, and it's essential to adapt with an open mind. As we navigate the unpredictability inherent in the business world, I offer a dose of candid tough love. Discover the significance of automation and systems in driving growth for modern hairstylist businesses. I bring you insights from Fortune 500 companies, showing the increasing adoption of these strategies for staying ahead. With a focus on tracking your numbers, I unveil the power of discerning real growth avenues and dispel misconceptions tied to client preferences. Allow me to guide you towards a refreshed mindset and renewed strategies for success in the ever-evolving hairstyling industry. Join me in this illuminating episode, and together, we'll embrace a new way of thinking that empowers your journey as an independent hairstylist. | |||
20 Aug 2023 | 5 Questions to Ask Yourself Before Raising Your Prices | 00:17:30 | |
Hey there, welcome back to The Modern Hairstylist Podcast! Are you feeling the pressure of rising costs and the need to level up your prices? Or perhaps you're swamped with clients, struggling to find breathing space in your schedule. If you're nodding along, you're in the right place. I'm excited to dive into the latest episode where we explore the essential questions every hairstylist should ask themselves before raising their prices. I'm your host, Hunter Donia, and today we're breaking down the strategies and considerations that could impact your pricing decisions. In this episode, I'll take you through the key factors that play into deciding whether it's the right time to raise your prices. From cost of goods increases to balancing demand and supply, we'll uncover the nuances that can impact your bottom line. You'll learn about the two primary reasons behind a price increase and how to tailor your approach based on your unique circumstances. Have you ever wondered when the right time is to adjust your prices? We'll explore the timeline between price increases and the delicate balance between being conservative and embracing change. It's not just about the dollar amount; it's about understanding your market and ensuring that your clients perceive your services' value. Ready to dive into the world of pricing? Join me in this episode as we navigate the ins and outs of raising your prices in this business. Whether you're new to pricing adjustments or a seasoned pro, you'll find valuable insights that can help you make informed decisions. Remember, there's no one-size-fits-all approach, but armed with the right questions, you can confidently make changes that align with your goals. | |||
27 Aug 2023 | The Power of a Personalized Experience & Non-Confrontational Communication | 00:18:00 | |
Hey there, lovely listeners! Welcome back to another episode of The Modern Hairstylist Podcast. I'm excited to dive deep into an essential topic that's transforming the way we connect with clients and thrive in the beauty industry. You won't want to miss the insights I am about to unpack! Picture this: you're an independent hairstylist, dedicated to offering your clients an unparalleled experience. You know the buzzwords—personalized, tailored, unique. But do you truly grasp their significance? In today's dynamic beauty landscape, the fundamentals are just the beginning. The basics of a scalp massage, refreshing drinks, and on-point education? They're now the norm. Your clients expect more. That's where I come in, with a roadmap to not only meet expectations but exceed them. Let's talk personalization. 80% of customers seek businesses that provide customized experiences. Gone are the days of one-size-fits-all. It's time to step up, creating a unique haven for each client. From beauty pros to stylists, salon owners, and all you wonderful beauty professionals, offering a service tailored to individual needs can set you apart and elevate your business to dazzling heights. Ah, the magic of non-confrontational communication. Our world is shifting, and so are the ways we connect. Clients crave meaningful exchanges minus the pressure. I'm here to guide you through this transformative journey. No more guessing games—learn how to embrace tools like digital forms that empower clients to express themselves honestly and openly. By building an environment of trust and understanding, you'll unlock precious insights that can skyrocket your business. Here's the scoop: 90% of leading marketers swear by personalization's impact on profitability. With conglomerates entering the arena, it's time to step up and stand out. Offering tailored luxury isn't just a touch of class—it's a business strategy. And the beauty? Clients willingly invest more when they're treated to an experience that transcends expectations. So, if you're ready to transform your salon game, listen up. My podcast unveils the secret sauce to success: blending personalized experiences with modern, non-confrontational communication. This dynamic duo isn't just about boosting profits—it's about crafting an impact, fostering relationships, and stepping into your power. Don't let the competition overshadow your brilliance. Embrace personalization. Embrace open dialogue. Embrace the art of making your clients feel seen, heard, and cherished. Dive into this episode and unlock the potential that's been waiting for you. You have the power to revolutionize the beauty industry, one customized experience and non-confrontational conversation at a time. Thanks for joining us today on The Modern Hairstylist Podcast. Until next time, stay fabulous and keep slaying, beauty warriors! | |||
03 Sep 2023 | MIND BLOWING Statistics & Data - What Clients Prefer From A Hairstylist Today | 00:30:57 | |
Welcome to The Modern Hairstylist Podcast! I'm your host, Hunter, and today's episode is all about unveiling MIND BLOWING statistics and data that shed light on what clients truly prefer from hairstylists in today's fast-paced world. We're diving deep into the insights gathered from surveying 500 women, and trust me, the results are eye-opening. Have you ever wondered how to navigate through the sea of opinions and stay on track with your business goals? I'll share why tuning out irrelevant advice is key to your success. Now, let's talk about online booking – a topic that's been the talk of the industry. Did you know that a whopping 71% of clients actually prefer booking their appointments online? It's time to rethink online booking as more than just an add-on, but rather a fundamental way to enhance client experience and streamline your schedule. But that's not all. We're diving into a revolutionary approach to booking. Imagine clients filling out digital consultation forms even before reaching your schedule. And here's the shocker: 95% of respondents are more than willing to embrace this. I'll show you how to empower clients, simplify communication, and ensure the right services are booked, all while giving you more time to focus on what you love. Pricing models have been a hot topic, and the data speaks volumes. A staggering 66% of those surveyed prefer all-inclusive package pricing, valuing transparency and convenience. I'll break down how this approach can not only satisfy clients but also supercharge your business. Join me in this episode as we explore the intersection of data, technology, and client-centric strategies that will redefine the way you approach your hairstyling business. Get ready to be inspired and equipped with the tools to take your business to new heights. Tune in to MIND BLOWING Statistics & Data - What Clients Prefer From A Hairstylist Today on The Modern Hairstylist Podcast!
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10 Sep 2023 | Boundaries Pep Talk: Refocus on Taking Care of Yourself | 00:19:42 | |
Hey there, my friend, get ready for a game-changing episode on The Modern Hairstylist Podcast. Picture yourself 20 years from now, looking back at your hairstyling journey. Will you say, "I'm glad I set boundaries and lived life to the fullest," or will you have regrets about missed moments? Today, we're diving into the power of boundaries and how they can shape your career and life. Whether you're an entrepreneur or an employee, you ventured into this industry for freedom and fulfillment. Yet, we often carry old habits and overwhelm into our new ventures. Why add more stress when you can embrace entrepreneurship for work-life balance and success? Imagine saying "yes" to yourself while delivering outstanding service to clients. It's entirely possible, and I'm here to share strategies on how to implement boundaries effectively. Don't choose between success and happiness; you can have both. Boundaries aren't just a mindset shift; they're about practical systems and support. Embrace discomfort, invest in your future, and let's create a career and life that you'll cherish for the next 20 years and beyond. | |||
17 Sep 2023 | Why I Removed My Online Booking Link | 00:14:20 | |
Ever thought about the safety and efficiency of your online booking system? In this episode of The Modern Hairstylist Podcast, I dive deep into my personal experience and the pivotal moment that made me rethink my online booking strategy. If you've plastered that 'Book Now' button all over your social media, this episode is a must-listen. In a world where digital presence is paramount, especially in the beauty industry, we often prioritize convenience over safety. I share a chilling encounter that made me realize the potential dangers of having my salon address, phone number, and schedule accessible to everyone. But it's not just about safety; it's also about ensuring you're attracting the right clients and maximizing your time efficiency. Here are the key takeaways from this episode:
Join me as I break down the benefits of rethinking your online booking strategy, ensuring you're not only safe but also working smarter, not harder. Whether you're a seasoned stylist or just starting out, this episode is packed with insights that can transform your business approach. And remember, it's not just about getting clients in the chair; it's about ensuring every interaction is efficient, safe, and tailored to their needs. | |||
24 Sep 2023 | How to Deliver Tough News or Changes to Clients: A 3-Step Process | 00:20:16 | |
Ever found yourself in a tight spot trying to communicate those tricky changes to your clients? Whether it's a price hike, a shift in your working hours, or a new booking system, I get it—it's daunting. But guess what? In this episode, I'm diving deep into a foolproof 3-step process that's helped hundreds of hairstylists, just like you, navigate these waters with confidence and grace. First up, we chat about the importance of choosing the right vehicle for your message. Spoiler alert: blasting it on social media might not be the best idea. Instead, think email blasts and one-on-one chats. But remember, it's not just about the message—it's about the delivery. Keep it upbeat, client-centric, and focus on the benefits. After all, in the beauty industry, it's all about ensuring your clients feel valued and understood. But what if you face pushback? Don't sweat it. I'll walk you through handling objections with empathy, without compromising on your business decisions. Sometimes, it's about explaining your side of the story, and other times, it's about helping clients find what's best for them—even if it means parting ways. Remember this: changes are inevitable. But with the right approach, they can be opportunities for growth, both for you and your clients. So, if you're ready to level up your client communication game, tune in and let's get started! | |||
01 Oct 2023 | High Level View of a Successful, Automated, Hands-Off Beauty Business | 00:27:42 | |
Ever wondered how to truly systematize your beauty business? In this episode, I break down the importance of a stellar client experience that starts way before they even step into your salon. It's not just about the amenities or the cool drinks; it's about creating a personalized experience that sets you apart in the beauty industry. And guess what? You don't have to sacrifice your personal touch when you automate and systematize. In fact, it enhances the client experience, ensuring consistency and professionalism every single time. But how do you make this dream a reality without burning out? I delve deep into the power of leveraging technology to streamline operations, from booking to client communication. Say goodbye to those time-sucking admin tasks and hello to scalability and growth. With the right systems in place, you can focus on what truly matters, serving your clients and growing your business. The beauty industry is evolving rapidly, and staying ahead of the curve is crucial. Whether you're an independent stylist or dreaming of scaling up, this episode is packed with actionable insights to transform your business. And if you're hungry for more, check out my Pre Visit Pathway Programme at hunterdonia.com, where I guide you step-by-step to achieve the automated beauty business of your dreams. So, if you're ready to elevate your beauty business, tune in, and let's get started. | |||
08 Oct 2023 | Listen To This If You Feel Like You Don’t Have Enough Time | 00:18:27 | |
Ever had one of those days where you're like, "Where did the time go?" If you've muttered, "I just can't find the time," then, trust me, this chat is the real talk you've been waiting for. Join me, Hunter, as we dive deep into the hustle of working both smart and hard, and why some tasks are game-changers for our business growth. Let's get real for a second, not all tasks are created equal. In our beauty biz world, we've got to figure out which tasks just keep the lights on and which ones rocket us to the next level. Sometimes, it's about those short-term hustles for the big wins down the road. Maybe it's about setting that alarm an hour earlier or splurging on services that give us a breather. It's all about playing it smart. But hey, life happens, right? We've all got our personal dramas and curveballs. Yet, even with life's chaos, we've got choices. We can streamline, hand off, or ditch tasks that aren't pushing us forward. It's not just about squeezing in time; it's about making it. And sometimes, that means taking a hard look at our day-to-day and making those bold moves. If you're dreaming big in your beauty business, know it's gonna take some grit and grind. But with a sprinkle of strategy and a whole lot of heart, we can strike that sweet balance between work and play. So, let's pause, dream a bit, and hustle together. Remember, it's not just about the quick self-care fixes; it's about investing in our big, bold, beautiful dreams. | |||
15 Oct 2023 | How Hairdressers Can Help Alleviate Global Poverty with Alannah Zilkowsky & Hair Aid | 00:19:46 | |
Ever had one of those lightbulb moments where you're like, "Hold up, us hairstylists have the power to literally change the world?" Well, snuggle in, because this episode is all about that. We're diving deep into the beauty industry, our mad skills, and the big heart we've got for making a difference. Now, Hair Aid isn't just a catchy name. It's an Australian charity that's all about teaching women the art of hair cutting. They're sprinkling their magic in places from Indonesia to Cambodia and even Guatemala. Alannah spills all about her adventures, from the funniest language mix-ups to the rapid-fire learning of the trainees, our chat is packed with all the feels. If you've ever daydreamed about blending your love for hair with some real-world impact, you're in for a treat. Resources: | |||
22 Oct 2023 | Busting Tax Myths & General Misconceptions with Bookkeeping with Kenesha Coleman | 00:27:04 | |
Ever felt like the financial side of the beauty industry is a maze you can't navigate? Well, you're not alone. Dive into this chat where we unravel the mysteries of money, taxes, and more with the fabulous Kenesha Coleman, the go-to Beauty CPA. 🌟 Kenesha spills the beans on why so many beauty professionals feel lost when it comes to finances. From the common misconceptions about tax planning to the importance of understanding your numbers, she's got the lowdown. And guess what? It's not just about crunching numbers; it's about empowering yourself and your business. 💪 We also get into the nitty-gritty of bookkeeping (yes, the dreaded B-word!) and why it's crucial for your success. Plus, Kenesha shares her journey from working with the IRS to championing beauty entrepreneurs. It's a rollercoaster of insights, laughs, and aha moments! So, if you've ever felt overwhelmed by tax season or just want to get a grip on your finances, this chat is for you. | |||
29 Oct 2023 | Preparing, Reducing, and Responding to Slow Periods in Your Business | 00:26:07 | |
Ever felt the panic of a slow business month? We all know the rollercoaster of the beauty industry - one month you're booked solid, and the next, you're wondering where all the clients went. But instead of panicking, let's talk strategy. From the importance of consistent marketing (even when you're swamped) to leveraging what you already have in your business, I'm sharing insights that can boost your bottom line and prepare you for those quieter times. And trust me, it's not just about attracting new clients; it's about nurturing and retaining the ones you already have. But what about when business is booming? Next week, I'll be flipping the script and discussing how to handle those overwhelming periods when you're super booked. Because let's face it, managing success comes with its own set of challenges. If you're ready to take control of your business's ebbs and flows, this episode is a must-listen. And hey, if you love what you hear, please leave a testimonial and follow the podcast. | |||
05 Nov 2023 | Maximizing, Managing and Preparing for Busier Times In Your Business | 00:23:16 | |
Ever felt like you're drowning in success? Sounds counterintuitive, right? But in this episode of The Modern Hairstylist Podcast, I'm diving deep into the challenges of being too booked and busy. It's not all sunshine and rainbows when your chair is filled every hour, every day. Let's get real about the stress, the overwhelm, and the missed opportunities. In this episode, I break down why being super booked isn't always a blessing. From the constant client communication to the fear of taking a day off, I discuss the toll it can take on your personal life and well-being. But it's not all doom and gloom! I also share actionable strategies to manage these busier times. From streamlining communication to rethinking your pricing strategy, I've got you covered. Plus, I touch on the importance of tracking your numbers and understanding where your new client inquiries are coming from. But wait, there's more! I also delve into what NOT to do when you're swamped. Spoiler alert: sacrificing your personal life isn't the answer. And with the holiday season around the corner, I share insights on how to maximize profits without overextending yourself. Whether you're currently overwhelmed with clients or just preparing for that inevitable surge in your beauty business, this episode is packed with insights to help you navigate the rollercoaster of demand. So, tune in and let's get your business thriving in a way that serves you best.
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12 Nov 2023 | Price & Income Ceilings as a Hairstylist: Myth or Reality? | 00:23:45 | |
Welcome back to another episode of "The Modern Hairstylist Podcast." | |||
19 Nov 2023 | Should You Post on TikTok or Instagram? | 00:19:42 | |
Are you wrestling with the Instagram vs. TikTok dilemma for your hairstyling content? You're not alone! This is the burning question in our industry right now, and it's time we dissect it with some real talk. Which platform will elevate your styling game and bring those clients streaming in? Let's dive in and unravel this together. First things first, understanding where your ideal clients hang out is crucial. It’s not just about posting content; it’s about strategic targeting. My journey with Instagram has been a game-changer, drawing clients right into my salon chair. Remember, the key is to get real data on where your audience spends their time. Are they double-tapping on Insta or scrolling through TikTok? This decision should be driven by solid, audience-centric data. Now, let's tackle the Instagram vs. TikTok showdown. Instagram is like your neighborhood café – familiar and local. It's excellent for connecting with potential clients nearby. On the flip side, TikTok is like a bustling global marketplace. It’s vast and can catapult you to influencer status, but remember, it's video-heavy, demanding more creative energy. If you're starting fresh and aiming to fill your salon, Instagram is your go-to. Nail it there first, then maybe flirt with TikTok. But a word of caution – TikTok can be intense, so brace yourself for a wilder ride if you venture there. So my beautiful friends, whether it's Instagram’s community feel or TikTok’s global stage that entices you, the choice hinges on where your ideal clients are and what aligns with your salon goals. My tip? Master Instagram to build a strong local base, then consider TikTok as a potential next step. And hey, if this insight resonates with you, show some love with a review. Let's keep this beauty revolution thriving. Catch you on the next wave of salon success stories! | |||
27 Nov 2023 | Re-Define What "Success" Means To You | 00:16:55 | |
Hey there, friends, welcome back to the Modern Hairstylist podcast. Today I've got something really powerful for you. If you've ever doubted yourself in business, this episode is a game-changer. We're diving into a topic that hit close to home for me, sparked by a post in our Facebook group. A fellow beauty entrepreneur was feeling down about having only a 4% profit margin after a year full of challenges and first-time experiences, like hiring. It got me thinking, why do we label such numbers as bad or failures? So, I want you to join me in this journey where we dissect this whole idea of profit margins and success in our industry. We often hear that anything less than 15-25% is a sign of an unhealthy business, but let's get real – does that really define our success? In this episode, I'm sharing why we need to look beyond these numbers and focus on long-term growth instead of immediate gratification. I'll be honest, my business had ups and downs, and I've felt that sting of seeing lower profit margins. But here's the thing, I'm part of these incredible masterminds with multi-six and seven-figure business owners, and we often talk about the importance of setting our own success benchmarks, not just following industry standards. And you know what? Sometimes, what brings in the big bucks can leave you miserable. It's all about finding what aligns with you.
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03 Dec 2023 | What I Learned From My Awful British Airways Experience | 00:17:28 | |
You know, life's a bit like a wild hairdo - sometimes it's smooth and sleek, other times it's like a big, tangled mess. Well, let me tell you about this one time I had the craziest travel experience. Picture this: I'm all set for a dreamy 17-day European adventure, booked through a travel agency that promised to handle everything – flights, itineraries, the works. I'm buzzing with excitement, but then bam! I'm stuck on a plane due to a GPS glitch. Talk about a hair-raising start, right? This experience, as frustrating and upsetting as it was, taught me some pretty amazing lessons in customer service – something we all deal with in our salons daily. Ever had a client waiting while you're running behind? I sure have as I am sure you have. In this episode I am telling what I have learned during these situations. You know when a client wants something that just isn't possible, and you have to manage their expectations? I've been there. It's like when the airline staff had to tell us about further delays. They made us feel we were in it together, not them versus us. In our salons, this approach can turn a potentially negative situation into a bonding experience with our clients. Whether it's explaining a price increase or a change in schedule, it's all about making them feel part of the journey. And finally, friends, always be prepared to go the extra mile, especially when things go south. The way British Airways handled our missed layovers, rebooking flights without us having to ask, was a masterclass in proactive service. In our world, this means taking responsibility when we mess up. | |||
10 Dec 2023 | Keeping It Real About Burnout, Self Care & Our Expectations Around It | 00:18:05 | |
Welcome to another episode of the Modern Hairstylist Podcast, This week I am bringing you a very real, raw episode about a topic we all wrestle with – burnout. I discuss the elusive cure for burnout and the individuality of our experiences. I open up about my own struggles with maintaining consistency and motivation, especially in business activities like marketing. It's a candid conversation about the ups and downs of professional life, acknowledging that there's no one-size-fits-all solution. This episode is crucial for anyone feeling the pressures of always being 'on' in their business and looking for comfort in the shared struggles of entrepreneurship. I also share my personal experiences with ADHD, depression, and anxiety, emphasizing the importance of pushing through discomfort to achieve fulfillment and purpose. I encourage listeners to take small steps towards productive self-care, even when it's challenging. Past episodes referenced: | |||
17 Dec 2023 | Efficiency, Creativity, and Personal Fulfillment with J Ladner | 00:33:59 | |
Buckle up because we've got an episode of The Modern Hairstylist Podcast that's as raw and real as it gets. Today, I've got a no-holds-barred conversation with the one and only J Ladner. Get ready for some unfiltered insights that'll hit you right in the feels. So, here's the deal: we're about to peel back the curtain on the hairstyling game, and it's not all glamour and glitz. J Ladner and I are here to spill the beans on how efficiency and creativity make or break it in this industry. No sugar-coating, just straight-up truth about what it takes. But we're not stopping at the surface level of success. We're digging deeper, my friends. J Ladner drops some serious wisdom bombs about how your personal joy and fulfillment should be the North Star of your career. Plus, we're talking about how breaking those colossal dreams into bite-sized chunks can actually make them achievable. We also set our sights on the future. J lays it all out, sharing his big, audacious goals. It's a reminder that dreaming big isn't just a catchphrase—it's how you make things happen. So, grab a seat, grab a drink, and join us for this unfiltered, no-BS journey through the world of hairstyling, personal growth, and embracing your authentic self. |