The Mindfulpreneur: Build, Launch & Grow Your Brand (Alyssa Zwonok)
Explore every episode of The Mindfulpreneur: Build, Launch & Grow Your Brand
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 29 Aug 2023 | 16. Outsourcing secrets, organizational hacks & client selection with Executive Personal Assistant Kellie Nurse | 00:47:48 | |
Today, we're joined by Kellie Nurse, Founder of Enywhere Agency, a seasoned specialist in the demanding realm of executive and personal assistance - a world where impeccable organization and ready access to files from anywhere are not just nice-to-haves, but essentials. Listen as we dissect the critical importance of these roles, providing a pillar of support to executives, small business owners and influencers, and why having a robust system, especially during those unexpected hiccups, is not a luxury but a necessity. Kellie highlights the significance of carefully selecting clients that align with our values and work scope and reveals the risks associated with working with clients who may not be the right fit. We also delve into how effective organization of emails and client information can safeguard your business and its reputation. We also tackle the benefits of outsourcing, such as stress reduction and gaining time and money. Additionally, we navigate the balance between motherhood and career, addressing the emotional and mental struggle of transitioning from a career-driven individual to a family-focused lifestyle. On this episode we talk about: - Freelance Support and Onboarding Process - Client Selection and Services Importance - Outsourcing and Hiring a Personal Assistant - Balancing Motherhood and Career Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 07 May 2024 | 44. Five Social Media No-No’s | 00:12:44 | |
Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights. I also tackle the importance of content optimization and the consequences of neglecting social media analytics. By focusing on value-driven content, you can captivate your audience and maintain their interest without bombarding them with sales pitches. Tune in to learn how to refine your strategy and achieve a more effective and engaging online presence. -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 26 Dec 2023 | 33. Three key reasons why having a brand & marketing strategy is crucial for a new business | 00:09:07 | |
Are you ready to uplevel your business game? This episode is a wake-up call for all entrepreneurs, whether you're just starting out or you're a seasoned pro. We're peeling back the layers of why a solid brand and marketing strategy is absolutely essential for your business success. I'm here to guide you in understanding the distinct difference between these two strategies, how they work hand-in-hand, and why skipping this crucial step could be your first mistake. On this episode I talk about: -Targeted audience engagement -How to increase brand visibility and recognition -How to create impactful and relevant content that genuinely connects with your potential customers -Setting measurable goals for an impressive ROI -Why consistent marketing efforts over time (and yes, we're emphasizing 'over time') can boost your brand visibility in ways you've never imagined -The importance of clear, measurable goals to ensure a worthwhile return on investment *** If you’re looking for support in building out a Brand and Marketing Strategy, feel free to book a discovery call with Alyssa here: https://zcal.co/alyssazwonok/service-inquiry - Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 30 Jul 2024 | 53. Building Emotional Connections with Your Audience Through Video Storytelling, With Co-Founders of Live City Media | 00:39:15 | |
On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth. Key Takeaways
https://www.instagram.com/livecitymedia https://www.linkedin.com/company/livecitymedia/ -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/ | |||
| 13 Jun 2023 | 5. The ugly parts about running my business | 00:26:42 | |
On this solo episode I talk about the ugly parts about running my business: -Having to do everything myself -Letting go of tasks and hiring -Dealing with mistakes made by my team -Doing internal marketing and advertising -Constantly restructuring -Not having a guaranteed pay check from an employer Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 18 Jul 2023 | 10. Unpaid work for experience, restructuring organizations & the importance of good leadership with Emma Legault | 00:49:45 | |
For over a decade now, Emma Legault has helped organizations to navigate complex issues that are social and technical in nature. As an organizational development and leadership consultant, her practice is focused on forging meaningful relationships between people, environmental and structural forces. She helps people to design their businesses, lead themselves and one another in a way that marries our humanity to our success. One of her greatest achievements is tied to the process - the space she’s held for others, the trust she’s earned and honoured, the relationships she’s fostered and the changes she’s helped to introduce and anchor. We talk about: -The benefits of restructuring an organization -The impact of management within a company -Unconventional family dynamics (stay at home dad) -How to set relationship boundaries with your boss/employees -Working for non-profits vs. for-profits -How networking helps build community and makes friends -The benefits of working for free for experience Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite book, wellness products and office supplies. | |||
| 28 Nov 2023 | 29. How to Anticipate Market Shifts & Build a Brand off Client Education and Strategic Partnerships with Mortgage Broker, Mathieu-Alexandre Poupart | 00:55:45 | |
Meet Mathieu-Alexandre Poupart, a savvy entrepreneur who transitioned from running a business in Montreal to carving out a successful niche in the mortgage brokerage industry. Mathieu's expertise goes well beyond crunching numbers; he's got a keen eye for the bigger economic picture, always thinking of new ways to invest in long-term business growth. He unpacks his methods for anticipating market shifts, and gives us a snapshot of the rapidly evolving digital marketing landscape. He reveals his business growth strategies, underlining the importance of delegating and how he managed to thrive during unexpected market changes while others were suffering. Mathieu’s got an arsenal of insights to share, from his unique approach to client education and strategic partnerships, to his constant adaption to market trends. You don’t want to miss this one. On this episode we talk about: - Why Having a Sales’ Strategy is so Important for Business Scaling - How to Stay Informed and Proactive in Finance - Methods for Anticipating Market Shifts - Navigating the Mortgage Market Simplified - Thriving in a Slower Market, Adapting to Economic and Market Changes - Scaling Business Strategies and Investing for Growth - How to Use Social Media to Build a Community of Future Clients - How to Gain Motivation and Perspective as an Entrepreneur - Value of Networking, Building Trust and Nurturing Relationships in Business - Feeling Behind for Your Age in Business as a Sign of Ambition --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 06 Feb 2024 | 38. Going From Solo-Coach to Entrepreneur & Ensuring Your Team Represents Your Brand Well, with Diana Eskander | 00:37:18 | |
Diana Eskander, Expert Love Coach and Founder of The School of Love™, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting her team. This episode is all about growth – personal, professional, and entrepreneurial. It's a dose of inspiration, practical advice, and insightful lessons. Diana has helped thousands of women around the world meet their matches and access deeper layers of love in their existing relationships. She’s been named Top 2 Love Coach by Yahoo, selected as a TEDx speaker and featured on Global TV and CBC, making her the reference for women who crave a different approach to love - one that gets them out of their heads, and into their hearts. On this episode we talk about: - Establishing a Personal Brand in Education - Transitioning to a Team-Based Approach from a Solo Business - Recognizing Influencers in Business - The Importance of Delegating Tasks - Challenges in Building a Team - Managing Brand Messaging and Voice - Flowing in and Out of Inspiration and Mindfulness - Powerful Well-Being for Entrepreneurial Success
Facebook: https://www.facebook.com/groups/fearlesslovewithdiana - Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 30 Sep 2023 | 21. Business Partnerships, Franchising and Investing in an Inclusive Beauty Business with Samantha Foley | 00:51:11 | |
This episode features Samantha Foley; a registered nurse turned beauty entrepreneur who navigated this unique transition, all while riding the waves of a global pandemic. Her journey is nothing short of inspirational as she candidly shares her strategic moves, investment decisions, and the invaluable lessons on the significance of being first to market. Join us as Samm walks us through the labyrinth of her business journey, sharing how she managed to stay profitable within the first few months amidst the COVID-19 challenges. With an initial investment of $200k, she cleverly reinvested back into her business, fostering growth without the need for loans. She also unveils the inception of her sister location with a brand built around the core value of inclusivity. Samm’s passion for skin health and her mission to make luxury beauty accessible are notably palpable throughout the episode. Rounding up our chat, we delve deeper into Samm's ambitious expansion plans and her strategic partnerships to scale her business. She shares her thrilling experience of how two physicians approached her to become partners in a beauty business, and their collective plans for future growth. Tackling real estate acquisitions, business partnerships, and staffing challenges, Samm's journey is a masterclass in entrepreneurship, passion, and transparency in the beauty industry. Buckle up as we embark on this exciting journey of beauty, business, and beyond! On this episode we talk about: - Transparency in Talking About Numbers in Business - Real Estate Acquisition, Business Partnerships, Franchising and Investing - Profitability and Overheads Costs Opening a Beauty Business - Inclusivity in the Beauty Industry - Staffing Challenges - Believing in Yourself Even When Others Don’t Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 07 Nov 2023 | 26. My Winning Formula for Cold Email Outreach: How to Attract Opens + Generate Leads | 00:18:39 | |
Ready to crack the code on cold email outreach? Last week, I found the winning formula and it's time I shared the secret sauce with you. Walk with me as I dissect the structure of a successful cold email that led to three introductory calls with potential clients in just one day! I'm handing you the roadmap to lead generation, from the building blocks of a solid email structure, to understanding what to include and what to avoid. This episode doesn't just stop at cold emails. Discover how personalizing the subject line and avoiding a direct sales pitch can lead to increased engagement. Learn how to identify and address your audience's pain points, personalize your communication, and keep your email concise for maximum impact. Additionally, I share the exact email I sent out, to give you a practical example and template to work from. --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 23 May 2023 | 2. Life on set, becoming friends with my employees, how much I pay my team & a little self-love | 00:18:33 | |
On this solo episode I touch upon: -Highlights from my recent trip to Toronto -What it’s like being in a production studio on set -How I set boundaries in order to have friendships with the people that work for me -My agency’s pricing model and how much I pay my team -A little self-love Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 26 Mar 2024 | 42. Building a Soul-Led Business, Self-Centred Leadership & Learning to Connect With Your Gut, With Taryn Watts | 00:50:19 | |
On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award. Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance. There’s an art to marrying your company's goals with the sacred "why" behind them, an art that can revolutionize both your business and your personal satisfaction. The discussion with Taryn shed light on the profound shifts that happen when we align our actions with our core values. Leadership is an inward journey as much as it is a guiding force for a team or a company. We explore the personal evolution that comes hand-in-hand with entrepreneurship, the kind that demands self-awareness and authenticity. On this episode we talk about: -What is Soul-Led Business Leadership All About? -Inner Alignment Makes for Better Decision-Making -Uncovering Your Deepest Yearnings to Uncover Your True Goals and Dreams -How to Discover your ‘WHY’ in Your Entrepreneurial Journey -Balancing Self-Care and Business Growth -Creating Vision Through Self-Coaching -The Qualities Required for Effective Leadership -The Power of Self-Centeredness and Why Being Self-Centred is a Good Thing LEARN MORE ABOUT TARYN WATTS Freebie: https://www.themindrebel.com/5-days-of-coach-skills-training Website: https://www.themindrebel.com --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 10 Oct 2023 | 22. Behind the Walls of Structural Engineering: Client relationships, hourly vs. fixed rates & humanizing your brand with Riad Darwiche | 00:55:14 | |
Listen in as I reconnect with an old friend, Riad Darwiche, who is now running a successful residential structural engineering company, Structurio (Formerly EngSpect). He shares his journey of founding the company during the COVID pandemic, driven by the need for simple and affordable solutions in the engineering field. The episode begins with professional advice from Riad on the importance of consulting with a residential structural engineer before embarking on a renovation project. The conversation underscores the necessity of having an expert who can shoulder the liability for their opinion, provide precise measurements, and explain technical aspects in layman's terms. The second half of the episode focuses on the business itself. How Riad managed to build his business without a full-time employee on salary along with the challenges of client relationships, emphasizing the importance of a core team of freelancers and subcontractors, and the art of selecting clients that align with your work culture. We further explore the financial aspects of running a small business. Setting prices and understanding one's worth. Setting boundaries and achieving a work-life balance, emphasizing the need to protect family time and mental health while running a business. Follow Structurio on IG here On this episode we talk about: - What is Residential Structural Engineering - Importance of Consulting a Structural Engineer for Your Home Renovation or Home Purchase - Navigating Client Relationships and Business Growth as a Sole Proprietor - Setting and Negotiating Prices for Services - How to Deal With and Prevent Scope Creek - How to Offer Flexibility and Budget-Friendly Options to Your Clients - Payment Structure and Project Planning (hourly vs. Fixed price) - Blurring the Lines Between Work and Life - Looking for Joy and Being Present in Your Work - Building Relationships and Vulnerability in Business Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 19 Sep 2023 | 19. The reality behind Selling Sunset & what it truly takes to build a real estate business, property investment tips & why confidence is key in sales with Lauren Brown | 01:02:45 | |
Ready to unlock the secrets of building a successful business and career in real estate? Your key is right here, in our lively chat with seasoned real estate broker and investor, Lauren Brown. We promise you, this is not the glamorous, sugar-coated reality TV version of real estate, but the real nitty-gritty details, candid insights, and hard-earned experiences that Lauren gathered over 11 years in the field. From the technicalities of buying, selling, and investing in properties to managing a team and even surviving a pandemic, Lauren spills it all. Lauren and I share a common journey; we both started from scratch, hustled, and built our businesses with passion and perseverance. We discuss our unique paths, and how they led us to discover the importance of balance and fulfillment in life and business. Lauren also offers some wise words on how to stay motivated, how to pivot and re-evaluate goals, and how to tap into your creative side. And yes, she even has some hot tips for property investment - and they might just surprise you! We also venture into the world of fashion and style, and how it plays a crucial role in making a good impression in the real estate business. Lauren shares her journey of building genuine confidence, her fearless approach to fashion, and her belief in being open to feedback and advice. We wrap up with a discussion on the advantages of running an agency, the importance of learning from others' successes, and Lauren’s ambitious plans for a home decor line. Tune in to get a hefty dose of inspiration, entrepreneurship, and, of course, some real estate wisdom. On this episode we talk about: - Real Estate Career and Business Growth - Finding Balance and Fulfillment while Growing a Profitable Business - Property Investment Tips: What to Renovate to Increase Property Value and Optimize Rent - Real Estate Misrepresentation in Reality TV - Building the Lauren Brown Homes Business - Home Decorating and Design - Investing in Style and Building Confidence - Saying Yes, Being Coachable and Having Confidence - Navigating Success and Self-Reflection - Learning and Inspiration in Business Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 08 Aug 2023 | 13. Growing to 280K+ Followers: From Solo Travels to Influencing and Entrepreneurship with Lisa Homsy | 01:29:10 | |
Ever dreamed of trading your 9-5 for a life of travel and adventure? Lisa Homsy, a travel influencer and entrepreneur, did just that, journeying from her home in Montreal to the bustling streets of Bangkok and beyond. Tune in as she shares captivating tales and insights from her wanderlust-fueled life, including falling head over heels for the beautiful island of Bali and parlaying her experiences into an impressive social media following. But this episode is more than just an exciting travelogue. It’s also a crash course in personal branding and entrepreneurship. Lisa offers candid insights into navigating her initial foray into sponsored brand deals, balancing her personal brand with collaborating brands, and building memorable stories that resonate. She also reveals how she went from being a solo globetrotter to leading group trips and working with tourism boards, all while building her business. Lisa provides valuable, practical travel advice, discussing the cost of trips, working with accommodation providers, and leveraging relationships to create luxury experiences for travelers. Whether you’re a passionate traveler or an aspiring entrepreneur, this episode is a treasure chest of experiences and insights you won’t want to miss! Follow Lisa on Instagram here. On this episode we talk about: (0:00:02) - From Montreal to Influencer (0:11:11) - Brand Deals and Personal Brand Building (0:17:13) - Influencer Trips and Building Tourism Relationships (0:27:20) - Flight Attendant Experiences and Travel Stories (0:37:05) - Free and Scuba Diving Experiences (0:49:15) - Exploring African Destinations and Trip Costs (0:55:11) - Monetizing Travel Tours and Retreats (1:08:25) - Building a Travel Business (1:17:25) - Balancing Work and Personal Life Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 28 May 2024 | 46. Building a Social Media Strategy; 6 Questions to Ask Yourself, with Blair Mlotek | 00:34:24 | |
Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing. As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales. If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move. On this episode we talk about: -Why a social media strategy is important -How to define your target audience -How to set social media specific goals -How to decipher which social platforms are best for your brand -The key to social media posting schedules -Creating content that resonates with your audience -How to optimize your social pages https://www.cleosocial.com/ --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 05 Sep 2023 | 17. Breaking Down App Development: From the Court to Code with Ron Jones | 00:28:50 | |
Listen in as I welcome Ron Jones, the innovative CEO of Collective Minds Inc. and founder of the groundbreaking app, Are They Hooping. Hear the inspiring story of how Ron, at just 19, forged his path into the world of app development. We cover everything from the inception of Collective Minds to the creation of Are They Hooping, an app designed to bring together basketball enthusiasts. At just 19, Ron kicked off his journey into the world of app development, rapidly moving from an undecided college student to the founder of a network boasting over 30,000 subscribers. This episode is a testament to the power of determination, self-learning, and pursuing your passion. Explore the intricate process of building an app with Ron as he walks us through the critical steps from choosing the right language to developing prototypes and user testing. Ron offers insightful advice on how UX specialists prioritize intuitive navigation and smooth user experience. We also discuss his shift from app development to corporate prototyping, revealing his day-to-day responsibilities and strategies for lead generation. Finally, Ron delves into the revenue model of the app and the timeline for profitability. If you are passionate about app development, or simply want to hear an inspiring entrepreneurial journey, this episode is a must-listen. On this episode we talk about: - Developing the Are They Hooping app - The process of building an app from design to development - The importance and psychology behind UX design - When to use different app development languages - Following your passion even when no-one believes in you Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 15 May 2023 | The Mindfulpreneur Trailer | 00:01:41 | |
Welcome to The Mindfulpreneur Podcast with Alyssa Zwonok. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 09 Jul 2024 | 50. Growing a Performing Arts Franchise 145% in 2 Years: How to Embrace Change, Pivot Your Strategies & Maintain a Resilient Mindset with Amanda Mariani | 00:38:01 | |
On this episode, Amanda Mariani shares her remarkable journey of opening a Stagecoach Performing Arts franchise in Westmount NDG amidst the challenges of the COVID-19 pandemic. Amanda discusses her transition from teaching to entrepreneurship, the unique aspects of Stagecoach, and the growth and achievements that led her to win the prestigious International Franchisee of the Year award. Her story is filled with inspiring insights on leadership, overcoming self-doubt, and the importance of being present in every win. Key Takeaways
Where to Learn More
--- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 25 Jul 2023 | 11. Pivoting in business, navigating change & being paid to create content | 00:22:07 | |
On this solo episode Alyssa talks about: -Team changes at Nomad Cre8tive -Pivoting and redefining service offerings -Building a company vs running a company -Navigating quality control with a team -Being recruited as a content creator -Social media followers not influencing your reach Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 23 Jul 2024 | 52. How Testimonials & Evergreen Content Build Authentic Brands With Lasting Impact, With Alexa Suguitan | 00:43:28 | |
Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing trend participation with genuine content and how to navigate self-doubt in marketing. Key Takeaways:
http://instagram.com/lexandcomarketing/ --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 24 Oct 2023 | 24. Three Big Mistakes Brands Make on Social Media and How to Fix Them | 00:23:55 | |
Ever wondered why your brand isn't making waves in the social media sphere? On this solo episode I unveil 3 of the biggest mistakes that keep brands from reaching their full potential on social media. I provide actionable steps on how you can avoid making those mistakes and share examples of brands that are doing these 3 things really well. Speaking of nailing it, I highlight Mid-Day Squares, a Montreal-based company, and their winning formula in building a thriving and engaged social media following. Their secret sauce? A mix of storytelling, educational content, user-generated content, and interactive campaigns. Tune in, and let's get your brand buzzing! On this episode I talk about: - Consistency and Branding in Social Media - Turning Negative Feedback Into Opportunities - The Problem with Ignoring Audience Engagement - Use Your Social Media Strategy As a Roadmap to Success - Case Study's: Red Bull, Wendy's, AirBnB, Tesla - Montreal Company Mid-Day Squares' Success With Social Media Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 30 Jan 2024 | 37. IKEA, Nike, Sony, Louis Vuitton - Leading National Campaigns & Brand Pop-Up Events | 00:46:23 | |
Discover the insider's path to marketing mastery with, Jessica Lemire. As the the Director of Marketing Activations and Event Sponsorship at Union Station, Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company. Union Station's metamorphosis from a mere transit stop into a buzzing hub of commerce and culture forms the centrepiece of our discussion. Our guest spotlights the station's embrace of diversity, offering a platform where BIPOC and women entrepreneurs can flourish alongside industry titans. Jessica’s worked on national campaigns with IKEA, Nike, BMO, the Toronto Raptors, and on large stunts for brands like Louis Vuitton, Shiseido, Polestar, OREO, M&Ms, Sony, Audible, Disney and many more. Listen in for a behind-the-scenes look at the symbiotic relationship between branding agencies and physical retail spaces, and how this partnership is essential for repositioning brands to better connect with their audiences. We talk about the intricacies of providing honest, tailored advice to clients and the importance of adapting to feedback for long-term success. On this episode we talk about: - Career Aspirations and Job Growth - Working With Entrepreneurs and Branding Strategy - Managing Relationships With Different Business Sizes - Data and Networking in Venue Planning - Women's Challenges in the Industry - Importance of Perception in Reality - Tailoring Pitches to Meet Client Needs --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 02 Jul 2024 | 49. Transitioning from Personal Brand to Entrepreneur While Keeping a Full-Time Job with Nicole Raudonis | 00:25:54 | |
Nicole Raudonis, the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own. Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your operations effectively. We also discuss the importance of understanding and targeting your ideal customer, by segmenting your market and being as specific in your messaging as possible. On this episode we talk about: - Transitioning from Personal Brand to Entrepreneur - Why Having a Diverse Skillsets in Business is Key - Where to Find Business Resources Online and Where to Outsource - Identifying Your Ideal Customer and Segmenting Audiences - Tips to Building a Unique Brand Identity @pursueleisure (on IG and TikTok) @nicoleraudonis (on IG and TikTok) -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 01 Aug 2023 | 12. Performing for Snoop Dogg & Wiz Khalifa: Turing your passion into a career with Kheanna Walker | 00:54:51 | |
Ever wondered how pole dancing can transition from a mere hobby to a fulfilling career? Get ready for the riveting tale of our adventurous guest as she narrates captivating stories of her journey from Montreal to Melbourne and finally, Scotland. Kheanna Walker unveils the spontaneous decisions that guided her path, inspired by her fervor for health and fitness. You’ll get a glimpse into the dynamic pole dancing scene, demonstrating how Kheanna dared to dream big despite the fears and challenges that came along the way. Follow her on Instagram here. We talk about: -Behind the scenes performing for Snoop Dogg and Wiz Khalifa -Monetizing in the world of pole dancing, prices & rates -Launching an online business, generating passive income -The uphill battle of dealing with online trolls -The importance of mental toughness -Overcoming the fear of trying new things Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 20 Aug 2024 | 56. Breaking Through Greenwashing: Building Trust in the Clean Beauty Industry With Joy McCarthy | 00:50:06 | |
On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand. Key Takeaways
Where to Learn More
USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/ *** USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM | |||
| 27 Jun 2023 | 7. Being decisive, learning from other people’s mistakes & my agency’s growth plan with Big Moe | Pt.2 | 00:43:01 | |
We talk about: -Behind the scenes of podcasting and finding guests -How being decisive is an integral part of moving forward -How it’s normal not to be liked by everyone -How to apply learnings from one experience to another -The psychology behind wanting to be the best -The importance of vocalizing your biggest goals -Nomad Cre8tive’s agency and podcast growth plan Guest Mohammed Aly, also known as Big Moe, dedicated Rolex broker with a passion for luxury timepieces, all in the spirit of building relationships and providing personalized and seamless experiences. He’s had the privilege of working with renowned individuals and organizations, including NHL players, football players, Team Canada, and prominent YouTubers, and has also established a valuable partnership with The Luxury Closet, which is the largest reseller in the UAE. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 16 May 2023 | 1. OMG it's happening... | 00:06:30 | |
Alyssa says hello and warms up to the world of podcasting with her first ever solo episode, sharing what you can expect from The Mindfulpreneur Podcast. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 27 Feb 2024 | 40. Creating A Luxury, Zero-Waste Brand & How Early Investments in Marketing & PR Can Lead to Skyrocketing Success with the Co-Founders of Good Juju | 00:47:24 | |
This week I’m chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan. Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too. Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials. On this episode we get into the specifics of Good Juju’s brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success. Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence. We know entrepreneurship isn’t all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand. On this episode we talk about: -The Branding Process and Product Development of Good Juju -Why Investing in PR and Marketing Early On is a Game Changer -How to Go About Product Testing, Quality Assurance and Guarantees -The Challenges of Standing Out in Market -Entrepreneurial Lessons in Sustainability -Struggles Launching During a Pandemic -Sustainability Doesn’t Mean Compromise in Quality or Performance -The Plastic Pollution Epidemic -Embracing Imperfect Zero Waste Lifestyle *Visit hellogoodjuju.com to get 15% off your first purchase with code mindful15 --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 21 May 2024 | 45. Building a Mindful Business to Suit Your Life, Not the Other Way Around, with Sophie Collins | 00:42:28 | |
This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around. Sophie shares how adaptability and a mindful approach to entrepreneurship have been pivotal in aligning her business ambitions with personal values, ensuring that her life isn't overshadowed by her business endeavours. Discover the crucial role that systems, team building, and mental fortitude play in scaling a business without compromising your well-being. We discuss how maintaining perspective, prioritizing health and family, and the art of strategic trade-offs can lead to a more fulfilling entrepreneurial path. Hear how personal well-being isn't just a luxury, but a necessity that reflects in the success of your professional ventures. I share my personal experiences and strategies in networking and sales, emphasizing the significance of genuine connections and persistent outreach. We also examine the challenges that come with running a business, such as navigating external events and the constant demand for problem-solving. On this episode we talk about: - Being a Mom and Business Owner, Balancing Work and Family Life - Creating a business to suit your life (not the other way around) - The Importance of Prioritizing Rest for Inspiration - Building Brands Through Collaborations - Pushing Through Failures as a Path to Success https://www.instagram.com/one_wednesday_shop https://www.onewednesdayshop.com https://www.instagram.com/sophieccollins https://www.sophiecollins.com/ https://whatimlovinglately.substack.com/ ---- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 04 Jul 2023 | 8. Brand strategy, social media growth & entrepreneurship in your 20’s with Katrina Legault | 01:08:21 | |
Katrina Legault is the founder and CEO of KL Marketing and the host of The BYOW Podcast. Katrina founded her business in 2017 with a strong passion for storytelling through digital marketing and she's since expanded her business to offer marketing strategy and consulting, copywriting, social media services, content creation and much more. In the las year she launched The Bring Your Own Wine Podcast, which is a platform designed for casual conversations after hours with a glass of wine to discuss entrepreneurship, careers, and letting the very best version of her guests shine through. We talk about: -Entrepreneurial struggles in our 20’s -The importance of a brand strategy -The secret sauce to growing on social media -Learning by doing vs learning by learning -Looking past other people’s judgement of you Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 25 Jun 2024 | 48. The Secrets to Mastering Paid Media Strategies for Better Conversion with Ads Specialist Ashleigh Kuniski | 00:32:00 | |
Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski, CEO and Co-Founder of Mira Media Agency. Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click. Explore the dynamics of demand generation and demand capture with real-world examples from giants like Coke and Pepsi. Understand why paid media is indispensable in today's social media landscape and get tips on creating landing pages that convert. Shift your perspective on B2B marketing by treating it with a B2C mindset. Ashley emphasizes the power of creative and engaging content to capture the attention of business clients. On this episode we talk about: - Optimizing Landing Pages for Ads - How to Improve Ads by Diving Deep Into Customer Profiles - What It Means to Define Your Target Audience or Ideal Customer - Common Paid Media Mistakes and How to Fix Them - Effective Paid Media Strategies for Better Conversion - B2B vs B2C Strategies and How They’re The Same https://www.instagram.com/miramediaagency https://www.linkedin.com/in/ashleighkuniski/ --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 16 Jul 2024 | 51. The Power of Journaling for Entrepreneurs with Cassandra D'Alessandro | 00:32:00 | |
On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals, and offers advice for entrepreneurs on gaining clarity and setting goals. Key Takeaways:
Website: https://lovinglifewithcass.com/ --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 19 Dec 2023 | 32. Reach Your Peak Performance (The Feminine Way) Without Sacrificing for Future Greatness, With Sloane | 00:42:31 | |
Get ready to redefine success the feminine way with our incredible guest, Sloane. Her fresh perspective on cultivating true pleasure from within, embracing the physiological differences between sexes, and working with women’s innate superpowers is nothing short of revolutionary. Sloane gets us thinking about the power of women’s natural cycles and how we can use them to boost our productivity, intuition, and overall well-being. This episode is all about self-love and the transformative power it can have on our lives and businesses. Sloane questions old models of success, introduces new ones, and discusses the transformative power of entrepreneurship as a personal growth tool, and the importance of intuition. On this episode we talk about: - Hitting Your Peak Performance by Leveraging True Pleasure - Harnessing the Power of the Woman’s Cycle - Exploring Self-Love and Finding Personal Happiness - Understanding the Gift of Heightened Awareness - The Future of Women's Success and Well-Being - How to Build Trust and Connect with Yourself to Achieve Business Growth - How Shifting Your Core Personal Beliefs Reflects on Your Business IG: https://www.instagram.com/heartandsloane/ FB: https://www.facebook.com/heartandsloane/ LinkedIn: https://www.linkedin.com/in/therealsloane/ *** Upcoming Live Virtual Experience with Sloane Falling in Love with Yourself January 8-14, 2024 Website link: therealsloane.com/love Registration link: therealsloane.com/lovecourse Falling in Love with Yourself Course
--- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 23 Jan 2024 | 36. How to 10X Your Business With The Power of Personal Development & A Fresh Perspective on Sales, with Alex Pursglove | 00:46:45 | |
Our guest, Alex Pursglove, witnessed her business 10X in growth in under two years while simultaneously strengthening her marriage, deepening her spirituality, and finding greater personal fulfillment. The key, we discover, is aligning with oneself and prioritizing personal growth. Alex guides entrepreneurs, with a strong focus on women, in becoming fully expressed and breaking through limitations to elevate business growth, while living with more joy and ecstasy in daily life. As a master coach, Alex has helped thousands of people across the world with accelerating in business, and more importantly, learning how to accept and love their most authentic selves. She is a speaker and contributor to Authority Magazine, has been featured on the SPEAK stage in New York as well as in Brainz Media and Swaay. On this episode we talk about: - How Alex 10X’ed her business in under two years - The Key Strategies Alex implemented to 10X her Business - How to Elevate Revenue and Results Through Mindfulness - Navigating Emotional Instability and Business Shifts - How to Deal with Difficult Clients - Simplifying Sales With a Fresh New Perspective on How to Sell - Overcoming Rejection in the Sales Process - Transitioning From Masculine to Feminine Energy in Business - Creating a Values-Driven Business in Collaborative Environment - The challenges of starting a business from scratch Website: Free e-book: https://alexpursglove.co/radicaltrust https://podcasts.apple.com/us/podcast/igniting-ecstasy-in-business/id1695919977 Social Media: - Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 21 Nov 2023 | 28. Leveraging a Down Economy to Build A Business With Top 30 Under 30 Achiever, Taylor Russett | 00:48:49 | |
Taylor Russett, an award-winning business owner shares his story on how he established three thriving businesses by his early 20's. The Grind and Vine, Russett Photography and Snappie Photo Co. His story is an inspiring testament to the power of passion, resilience, and calculated risk-taking. Taylor sheds light on his unique experiences, highlighting his strategy of leveraging support systems and building robust networks. He also offers insights on how he utilized market situations post-pandemic to grow his businesses, providing valuable lessons on adaptability and strategic decision-making in crisis situations. We also broach the topic of personal identity and its complex relationship with entrepreneurship, as well as the impact of volunteering as an entrepreneur. Taylor’s recent awards and accolades make him a force to be reckoned with: -Top 30 Under 30 Canadian Tourist Business 2022 -Young Entrepreneur of the Year 2022 -New Business of the Year 2023 On this episode we talk about: - The Benefits and Downfalls of Being a Young Entrepreneur - How to Use a Down Economy to Your Businesses Advantage - Building a Brand During a Recession - The Impact Networking has on Growing Your Brand - The Importance of Systems in Business - Using Passion to Ignite Your Entrepreneurial Spirit - Finding Your Identity Beyond Business Ownership --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 06 Jun 2023 | 4. Coming out of rock bottom, building a volume focused business & the power of manifestation with Josh Labelle | 00:44:45 | |
On this episode we talk about: -Coming out of rock bottom and building a successful company -The privilege of hiring people you love as a business owner -How a volume focused business model led to $400K in annual revenue -The power of mindset, manifestation, affirmations and meditation in business and in life Guest Joshua Labelle, co-founder of BlogBOQ and LaRo Communications proves that success can be achieved by anyone. Despite having struggled with dyslexia and dropping out of high school, he’s built an incredible life for himself and his family. | |||
| 30 May 2023 | 3. Success as a result of surrender, moving on from relationships & masculine/feminine energies with Natasha Kredl | 01:24:49 | |
On this Episode we talk about: -The importance of letting go of control -How masculine and feminine energies can be embodied no matter your sex -How success comes as a result of surrender -The good girl syndrome -Navigating letting go of friendships and relationships as you grow Guest Natasha Kredl is a mentor for women trailblazers, the founder of The YES Haven community, podcast host of "Your Expansive Self" podcast. She ultimately feels like she was placed on earth to be a human, have fun & support upgrade the world. Her work focuses on somatic guidance, conscious leadership, integrated health & Monergy. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 16 Apr 2024 | 43. Reinventing the Juicing Industry & How Pre-Launch Marketing Could Make or Break Your Brand, with Coldpow Co-Founders | 00:52:54 | |
Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback. We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking. The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today. On this episode we talk about: -How Coldpow Came to Be -Navigating Manufacturing for a Product -How to Find a Manufacturer -The 4 Year Journey on Product Development -The Quality Assurance Process in Product Development -Building a Brand and Constantly Re-Branding -The Importance of Honest Feedback in Business Growth -Pitching Your Business in Front of Investors -Evolving Branding Strategies for Product Launch -Overcoming Challenges in the Startup Journey -Navigating Work-Life Balance and Entrepreneurship https://www.instagram.com/coldpowjuice -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 05 Dec 2023 | 30. Working Through Imposter Syndrome While Launching Your First Business With Emma Woodman | 00:59:28 | |
This weeks guest is Emma Woodman, the co-owner of Bloomfield Beauty Co, an award-winning thriving spa based in Prince Edward County. From the courageous start-up phase to becoming the county's 2023 Employer of The Year, Emma's journey is sure to inspire those who dream of conquering an industry they have little familiarity with. She candidly reveals the initial fears and anxieties she faced, and how she, together with her sister Annie, managed to steer their business to success, even as challenges threatened to derail their progress. In 2018, Emma partnered with her sister, Annie, in opening Prince Edward County’s first luxury spa to offer both classic and medical aesthetics. As the CEO, Emma has built out a team of reception staff, aestheticians, and nurses who provide an exceptional experience for the spa’s patrons from start to finish. Emma oversees all business aspects of the spa, including finances, branding, marketing, human resources, and strategic development. Under her guidance, Bloomfield Beauty Co. has grown its loyal clientele, enhanced its treatment offerings, and strengthened its financial resilience. On this episode we talk about: - How to Start a Business With Confidence and Momentum - Utilizing Expertise and Collaboration in Business - Overcoming Anxiety and Gaining Confidence in Running a Business - Building Brand Cohesion and Marketing Strategies - Challenges in Hiring and Retaining Employees - Importance of Risk Taking in Business - Embrace Experts, Embrace Failure --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 06 Aug 2024 | 54. 3X Your Lead Pool Using Social Media Marketing by Building Authority in Your Space, with Emma Tessler | 00:41:54 | |
On this episode, we sit down with Emma Tessler, the Founder and CEO of Ninety Five Media, who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape. Key Takeaways:
https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196 https://www.instagram.com/ninety.five.media/ __ Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 31 Oct 2023 | 25. The importance of consistency, authenticity and the strategic use of marketing tools to cultivate a strong and loyal customer base with Nikki Diaz | 00:37:31 | |
On this weeks episode, you’re going to learn how to better define your business in order to clearly communicate your offerings. Why? So you can generate more quality leads and do a better job at selling your services. Listen up as I chat with Nikki Diaz, a Certified Life Coach, Reiki Master and Tarot Reader who has run into some roadblocks in trying to grow her small-business. She was lacking clarity on where she should focus her efforts next in order to grow her brand, without wasting her precious time trying things that just don’t work. I help Nikki break down the next steps required to grow her business and thoroughly answer some of her burning questions. On this episode we talk about: -The complexities of growing a small business and building a brand -Struggles and successes in attempts to expand reach -Effective strategies for leveraging social media to connect with potential clients -The power of email marketing in building brand awareness -Juggling a full-time job and growing a business How flexibility and taking risks can propel your business to new heights -The importance of dedication, resilience, and the strategic use of marketing tools to cultivate a strong and loyal customer base -The value of goal-setting and effective communication for successful branding -Understanding your mission and your target audience, and how that clarity can bolster communication with potential customers and leads Follow Nikki on IG and TT: @beginwithin.coach --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 22 Aug 2023 | 15. Navigating Reality TV and Talent Representation with Bachelor in Paradise cast Ana Cruz | 01:32:58 | |
Listen in as we chat with Ana Cruz, an influencer turned talent agent, about the exciting and complex world of reality TV and talent agency representation. Ana provides a candid look at the inner workings of reality TV shows like Bachelor in Paradise Canada, of which she was cast on for seasons 1 and 2. She also breaks down her role in supporting top-tier talent for Dulcedo Digital Agency, giving us a peek behind the curtain of influencer marketing and talent representation. We walk through the dynamic labyrinth of influencer marketing as we dig deep into Ana's transition from being in the limelight to steering it. The journey to scout talent, the rigor of recruitment, the unforeseen challenges in representing influencers in the beauty industry—Ana lays it all bare. She also shares priceless nuggets on how authenticity and emotional connection can set an influencer apart in this competitive landscape. As we dissect the challenges of brand-influencer collaborations, you'll get a clear view of the intricate dance between contracts, communication, and campaign expectations. This episode is a treasure trove of information for anyone interested in the world of influencers, talent representation, and reality TV. Follow Ana on TikTok and Instagram. On this episode we talk about: - Reality TV - Navigating Influencer Marketing and Talent Representation - Flexibility in Influencer Brand Partnerships - Followers' Impact on Engagement and Partnerships - AI Influence and Personal Brand Building - Influencer Journey and Pricing Considerations - Treat Influencer Work as a Business - Bachelor in Paradise Canada Filming and Privacy - Reality Show Formats and Motivations - Exploring Relationships and Pursuing Dreams Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 12 Sep 2023 | 18. Unleashing the power of boundaries, self-regulation and vulnerability with Thalia Joie | 00:45:55 | |
Ever wondered how to harness your self-awareness and emotional regulation to create a balanced, rewarding life? Our guest this week is Thalia Joie, a certified life coach. Thalia’s in the business of helping ambitious Millennial women overcome their people-pleasing tendencies, express their inner voice authentically and learn how to set healthy boundaries. Our conversation reveals the pivotal role of self-care, meditation, and journaling, and how these practices develop empathy, compassion, and emotional regulation, ultimately empowering you to be your best. We navigate the world of intentional conversations, alone time, and self-awareness and discuss the science behind how our neural pathways form habits and learn to differentiate between our desires and the voices of our ego. We also dive into the art of effective communication in business, unpacking the importance of self-regulation, vulnerability, and ownership and so much more. On this episode we talk about: - Overcoming Obstacles and Finding Balance - The Importance of Self-Awareness and Alone Time - Effective Communication in Business - Setting Boundaries for Well-Being - Tools to Better Balance Work-Life - Why Self-Care and Disconnecting is Essential Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 15 Aug 2023 | 14. Going viral on TikTok thanks to Love is Blind & BTS of what it’s like to be an actor with Sean Colby | 01:05:18 | |
Sean Colby is a multi-talented actor, content creator and video editor residing in Toronto. You may recognize him from his roles in "Hardy Boys" (Hulu), "Hudson and Rex" (City TV), "Midway" (Lionsgate), and "On the Basis of Sex" (Focus Features). Outside of his acting career, he enjoys bringing laughter to people on Instagram and TikTok through his comedy videos where he went viral by posting reaction videos pretending to be the camera man for scenes from Netflix's hit show, Love is Blind. [00:01:15] Sean's acting experience. [00:11:27] Acting education and experience. [00:20:02] Auditioning for bigger roles. [00:24:30] Dealing with rejection in acting. [00:30:23] Transitioning from YouTube to TikTok. [00:41:45] Monetization through brand deals. [00:49:51] TikTok vs Instagram search. [00:54:58] Elevating the edit. [01:00:23] Building a foundation for success. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 11 Jul 2023 | 9. Working with family, being labelled ‘too much’ & how to start and grow a podcast with The Babes of Quinte | 00:51:26 | |
This week I chat with Katie & Kay from Starboard Communications, a local family-run media company in Belleville, Ontario that has two radio stations Cool 100.1 & 95.5 Hits FM and several podcasts. These ladies host the Babes of Quinte Podcast and just celebrated their one year anniversary. Katie is the Social Media Coordinator and leads Digital Sales and Kay is a Digital Media Manager. We talk about: -Being labelled as ‘too much’ -Setting boundaries when working with family -Navigating mental health issues at work -Tips on starting and growing a podcast -How authenticity attracts viewership Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite book, wellness products and office supplies. | |||
| 12 Mar 2024 | 41. Building Canada’s Leading Furniture Brand; Sundays Furniture, as Seen in Forbes, Architectural Digest & National Post with Barbora Samieian | 00:38:26 | |
Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands. Tune in to uncover the beauty and challenges of starting a business from scratch. Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew from one to four locations. Her candid reflections on the importance of playing to your strengths and learning to pivot through the initial hurdles of hospitality are both educational and uplifting for any aspiring entrepreneur. Barbara also dives into the behind the scenes of Sundays Furniture brand development. Barbara discusses the transition from the digital sphere to the tangible world of showrooms, underscoring the paramount role of customer relationships and firsthand experiences in the luxury market. Her insights into brand-building, from local collaborations to customer feedback integration, offer a masterclass in crafting a resonant and trusted business identity. The heart of our conversation lies in the intricate relationship between entrepreneurship and family, a theme many can relate to, yet few speak of with such honesty. On this episode we talk about: - Growing Two Businesses While Growing a Family - How to Build a Community Within the Community, in the Furniture Business - Balancing Entrepreneurship and Parenthood - The Importance of Physical Showrooms and Spaces to Help with Sales - Manufacturing Costs and Material Sourcing in Europe and Asia - Navigating Imposter Syndrome in Entrepreneurship https://www.sundays-company.com https://www.instagram.com/sundaysfurniture -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 13 Aug 2024 | 55. Mastering Brand Activations on Any Budget & Creative Event Ideas for Brand Building with Leanna DaCunha | 00:35:07 | |
On this episode we sit down with Leanna DaCunha, Founder of Narrative Event Group, to explore how events can be a powerful tool for brand building. With over six years of experience in event production, Leanna has worked with major brands like Activia, Amazon, and CBC Sports, helping them create events that resonate with their audiences and tell compelling brand stories. Leanna shares actionable insights on how to use events strategically to elevate your brand, regardless of your budget. She emphasizes the importance of intention in event planning—aligning your events with your brand’s core values and goals to create meaningful connections with your audience. Whether you’re planning a small activation or a large-scale production, Leanna offers practical advice on how to make your brand stand out. Key Takeaways:
https://narrativeeventgroup.com/ https://www.instagram.com/narrativeeventgroup __ Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 14 Nov 2023 | 27. Experience Business Success and Spiritual Growth Through Hypnosis with Atena Morelli | 01:11:25 | |
Ever struggle with separating your self-worth from your net worth? As high-performing entrepreneurs, we constantly seek validation and comfort from external sources, often forgetting to connect with our own hearts. Atena Morelli, an expert in hypnocoaching, healing, and energy work, demystifies hypnosis. A powerful tool that helps us get in touch with our core essence, and highlights how it's not about disconnecting, but about deeply connecting with ourselves which can lead us and our businesses to success. If you’re struggling with your confidence, or you’re having trouble believing in your ability to achieve great things, or if you’re afraid to make important decisions and take risks, this episode is for you! On this episode we talk about: - Hypnosis for Healing and Growth - Balance of Laziness and Productivity - Building Confidence and Processing Emotions - Overcoming Comparison, Perceptions and Subjective Truths - Navigating Judgment and Self-Acceptance - Navigate Triggering Situations, Develop Emotional Intelligence - Deciphering Reflections and Personal Responsibility - How to Handle Business Setbacks Using Emotional Resilience - The Power of Self-Care and Journaling More from Atena: Website here Instagram here YouTube here Journal here --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 12 Dec 2023 | 31. Building Brand Awareness Pre-Launch, With No Budget, Using Social Media with Bejamin Batelaan | 00:43:53 | |
This weeks guest is a young entrepreneur, Benjamin Bateman who transformed a humble pop-up gig into a thriving coffee shop, Benji's Coffee Bar. Benjamin's story begins on a humble strawberry farm where he early on sold baked goods, setting the foundation for his entrepreneurial journey. He breaks down how he skillfully navigated the path to running his own business, using pop-up shops as stepping stones to test the market and gives us a glimpse into how he leveraged Social Media to engage with his local audience. On this episode we talked about: - Becoming an Entrepreneur During Childhood - How to Use Instagram for Local Community Connections - Social Media Marketing for Local Businesses - Building a Social Media Strategy Without a Budget - Transitioning From DIY to Building Team - The Importance of Financial Management in Business - How to Manage Challenges With Accounting and Organization - Challenges of Running a Coffee Shop -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 09 Jan 2024 | 35. Female CEO Grows a Multi-Million Dollar Brand in a Male Dominated Industry, with Roberta Mantenuto | 00:49:51 | |
This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales. Roberta Mantenuto, CEO and co-founder of Fittes, bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainable growth is apparent as we uncover the stories and strategies behind her leadership. Fittes turns ugly, forgotten components of interior spaces into beautiful design features (like vents, light switches, outlets and thermostats etc.). On this episode we talk about: - Starting a Business from Home - Why Rebranding Matters and When to Rebrand - Growth, Profitability, and Building a Multi-Million Dollar Brand - Balancing Customer Feedback and Target Demographics - Female CEO's Advantage in Male-Dominated Industry - Brand Building and Reception the Market - Building a Brand With D2C & B2B Channels - Challenges of Service vs. Product Businesses - Defending Patents - The Changing Work Environment - The Importance of Diversity Within an Organization - Operational Accountability and Company Culture - Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 03 Sep 2024 | 57. From Acne Struggles to 7-Figure Fempreneur: Crafting a Clean Beauty Empire With Zero Experience With Melanie Cruickshank | 00:38:48 | |
In this episode, we dive into the brand-building journey of Melanie Cruickshank, the founder of da lish cosmetics. Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best. Melanie shares how she transitioned from a career in advertising and marketing to creating a successful clean beauty brand with no prior experience or connections in manufacturing or entrepreneurship. Despite having done everything “backwards”, she ended up with an incredible business and community. Her story is one of perseverance, learning from mistakes, and the power of community in building a brand that resonates deeply with its audience. Key Takeaways:
Follow: https://www.instagram.com/dalishcosmetics Join the FAB Squad newsletter: https://www.dalishcosmetics.com ____ Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/ | |||
| 20 Jun 2023 | 6. Meeting Channing Tatum, hitting $1M in revenue, changing career paths & facing failures with Big Moe | Pt.1 | 01:09:21 | |
We talk about: -Meeting Channing Tatum and Marc Cuban -The secret sauce to hitting $1M in revenue -Moving to Dubai and selling Rolex’s -Pivoting and changing career paths -Rolling with the punches when faced with failure -Not letting external voices discourage your growth Guest Mohammed Aly, also known as Big Moe, dedicated Rolex broker with a passion for luxury timepieces, all in the spirit of building relationships and providing personalized and seamless experiences. He’s had the privilege of working with renowned individuals and organizations, including NHL players, football players, Team Canada, and prominent YouTubers, and has also established a valuable partnership with The Luxury Closet, which is the largest reseller in the UAE. Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. | |||
| 02 Jan 2024 | 34. Paid Media: When to Start, How to Budget, Optimizing per Platform & Biggest Mistakes with Isabelle Hillebrand | 00:48:10 | |
On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website. I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency called September Marketing, out of Montreal, Quebec. Isabelle’s been providing Strategic recommendations for business growth with a focus on paid media platforms such as TikTok, Meta, Google, YouTube and LinkedIn, across Canada, the United-States and the Caribbean. She reveals the strategies involved in optimizing paid media for lead generation and sales and shed light on the sales process, user experience, and the vital role of the abandoned cart option in the sales funnel and so much more. On this episode we talk about: - When to Know if Your Business is Ready for Running Ads? - Understanding and Optimizing Paid Ads - The Evolution and Effectiveness of Ads - Importance of Creativity and Cohesion in Online Advertising - Why You Should Have Strong Branding and a Marketing Strategy - How to Optimize Paid Media for Sales and Conversions per Platform - Conversion and Tracking in Sales Funnels - Equation for Budgeting and Spending in Marketing - Common Mistakes in Running and Managing Ads - Considerations When Choosing an Advertising Agency - Embracing Imperfection and Taking Action - Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 20 Feb 2024 | 39. Dancing with Beyoncé at the Super Bowl: Manifesting Your Dream Career & Building Your Personal Brand with Kim Gingras | 00:50:13 | |
Today, we're joined by an extraordinary talent, Kim Gingras, who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles. Kim’s story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on 'So You Think You Can Dance Canada.' Her narrative is a testament to the power of hard work, as we explore her evolution into a multi-faceted force within the dance world, encompassing choreography, public speaking, education, and television. Kim has worked with artists including: Beyoncé, Jennifer Lopez, Justin Timberlake, Ariana Grande, Dua Lipa, Madonna, Niki Minaj, Nick Jonas and XTina Aguilera. She’s performed on some of the world's most prestigious stages such as: The Super Bowl Halftime Show, The Grammys, The MTV Movie Awards, The Voice, Ellen DeGeneres, American Idol, Dancing With The Stars, X- Factor, and Coachella. Kim has been featured in news outlets like: Elle Canada, ET Canada, La Presse and many more. We illuminate the value of cultivating genuine relationships with industry powerhouses, the significance of reputation, and the essentials of professionalism—whether you’re a performer or a business owner. Kim’s newest project is an online mentorship program that distills her 20 years of experience into actionable wisdom for dancers. This episode is a tribute to resilience, adaptability, and the strength found in self-love, offering encouragement and guidance to anyone with the courage to follow their dreams. On this episode we talk about: -Navigating the Dance Industry from Montreal to Los Angeles -Supporting Dreams Through Giving Back -Building Your Personal Brand Through Networking -Building Relationships in the Entertainment Industry -Building a Successful Freelance Career -Embracing Entrepreneurship and Uncertainty -Artist Budgeting and Retirement Challenges -Negotiating Contracts and Career Transitions -Self-Love, Support and Belief in Pursuing Dreams https://www.instagram.com/kimgingras https://www.instagram.com/kimgingrasdance/ -- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 26 Sep 2023 | 20. The power of creative breaks, applying improv techniques in life and work & the importance of play with the Founders of My Creative Break | 00:36:18 | |
Are you feeling stuck in your professional life and itching for something more? Meet Kim and Linda, the dynamic duo who turned their yearning for creativity into a thriving business - My Creative Break. Once tied down by careers in marketing and accounting, they decided to take sabbaticals that led them down an unexpected path. A chance meeting in an improv class sparked an innovative idea that has begun to change lives. Now, My Creative Break encourages individuals and corporations alike to tap into their creative sides and open up new avenues of communication and growth. Picture this: an office setting transformed through storytelling, role playing, and improv techniques, or an individual experiencing a personal awakening through journaling and art. Kim and Linda have turned this vision into reality, breaking down barriers and fostering stronger connections. They don't just emphasize the importance of creativity, they also stress on the role of relaxation and playfulness for maintaining mental health. Beyond just a business, My Creative Break is an oasis of creativity, helping people rediscover their passion. But what does it take to turn such an idea into a successful venture? Tune in and find out as Kim and Linda shed light on the challenges and rewards they encountered along their journey. They'll be sharing invaluable insights on effective marketing, the creation of a cohesive brand, and the importance of a robust online presence. Also, get a sneak peek into their upcoming one year anniversary event - a unique blend of networking and painting that's open to all. It's time for your creative break with Kim and Linda! Don't miss out on this enlightening conversation with two women who dared to dream and are now helping others realize theirs. Follow on Instagram here On this episode we talk about: - Taking Creative Breaks to get Inspired - The Power of Improv Techniques in Life and Business - Embracing Improv and Saying Yes - Playfulness and Connection in Team Building - The Liberating Joy of Play - Word of Mouth Marketing Power - Accepting Help and Support in Business - The Process of Starting a Business Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favorite books, wellness products and office supplies. | |||
| 18 Jun 2024 | 47. Cultivating a Success Mindset & Making Value Driven Decisions in Your Business with Ana Pautassi | 00:43:25 | |
Ana Pautassi shares how she went from documenting her travel experiences in "Dreaming Big in my 20s" to creating her business Dreaming Big Lifestyle. As a business coach and marketing strategist, Ana helps small business owners and entrepreneurs start and grow their businesses to achieve financial stability and time freedom through marketing strategies, business strategies and mindset work. Finding true happiness often means overcoming internal resistance. We dive into how self-reflection and personal growth transformed Ana’s life and share the steps that brought clarity and alignment to her actions and beliefs. We also cover critical elements of mindset and strategy for entrepreneurs. From redefining failure as a learning opportunity to setting clear measurements for success, we explore how to avoid constant comparison and self-doubt. On this episode we talk about: - Overcoming Resistance in Pursuing Success Through Self-Discovery - Building Your Own Dream - How to Embark on a Mindset Journey Towards Financial Stability - How to Make Value-Driven Decisions as an Entrepreneur - How to Cultivate a Success Mindset as an Entrepreneur - Practical Advice for Building Your Business https://www.instagram.com/dreamingbiglifestyle/ https://www.youtube.com/channel/UCtQJZ2B1CmruHe7d56TSiKw https://www.dreamingbiglifestyle.com/ --- Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||
| 17 Oct 2023 | 23. Effectively Engage Potential Customers Using the Power of Specificity & Taking the Leap from Employee to Entrepreneur with Sandra Ulewicz | 00:51:26 | |
Are you seeking a way to resonate with your target audience and attract the right people? Ever consider when the right time is to leave your job to pursue your business full time? Look no further! - This episode will help you to: -Learn how to define your target audience and connect with the right customers. -Embrace the power of taking risks in entrepreneurship and unlock your true potential. -Learn techniques to balance work and personal life for a harmonious and fulfilling entrepreneurial journey. - Sandra Ulewicz is the owner and CEO of Origin Travels, an adventure travel company specializing in curating epic, off-the-beaten-path experiences for solo travelers. With a passion for immersing in the unique cultures of different destinations, Sandra believes that every place in the world has something special and different to offer. Origin Travels focuses on small group trips, allowing for a hyper-local and authentic experience. Sandra's mission is to create a sense of community among travelers and provide opportunities for like-minded individuals to connect and explore together. Through her expertise and dedication, Sandra aims to bring the joy of travel to those seeking a truly unforgettable adventure. - On this episode we talk about: 00:02:58 - Founding and Acquiring Origin Travels 00:07:41 - Branding and Business Growth 00:09:49 - Private Planning and Partnerships 00:10:28 - Similarities with Lisa Homsy 00:14:29 - Targeting a Specific Audience 00:15:51 - Pricing and Attracting the Right Clients 00:17:16 - Dealing with Price Objections 00:18:14 - Unique Selling Proposition 00:20:47 - Targeting a Specific Age Group 00:27:16 - Finding Balance and Establishing Routine 00:27:43 - The Right Time to Leave a Job 00:28:17 - Delegating Responsibilities and Growth 00:29:46 - Taking the Leap 00:32:53 - Taking Risks 00:41:23 - Introduction to Brand and Marketing Strategy 00:43:00 - Should the Founder Be the Face of the Brand? 00:45:07 - Founder Feature vs. Founder as the Driving Force 00:46:30 - Building Trust in the Brand – Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram. This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media. Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. | |||