The Marketing Millennials (Daniel Murray)

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce. Subscribe to his newsletter here: https://nik.co/email

How does a strategic marketing advisor think about building a social media audience?   Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.  From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.  Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.   0:00 Intro/Background 1:52 Building an Audience 8:28 Brand vs. Personal Accounts 10:51 Creating Account Content 14:12 Future Growth 17:56 A Hill to Die On 23:30 Words of Advice   Follow Blake:  Twitter: https://www.twitter.com/heyblake LinkedIn: https://www.linkedin.com/in/uxblake/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam:  LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform. EXCLUSIVE OFFER: Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.

You NEED to be on LinkedIn.  It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company.  Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run.  Plus, you gotta showcase your wins. Portfolios, articles, popular posts, etc. are all welcome to be on your profile. It’s your time to shine.  If you’re looking to clean up your LinkedIn page for 2025 and beyond, this short episode is for YOU.  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.    Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session.   Follow Tara:   LinkedIn: https://www.linkedin.com/in/taraarobertson/   Keep up to date with the latest news from The Marketing Millennials:.   Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?   Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity.  He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human.  Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark 3:40 Cultural Evolution 13:31 Homogeneity in Advertising 17:50 The Goal of Marketing 21:56 The Nuances of Marketing 25:11 The Role of AI  29:04 Why Trust is Vital 36:04 Customers are Your Best Ambassadors 40:18 A Hill to Die On Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.   From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.  Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.    Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter: https://linktr.ee/gotomillions   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca Newsletter: https://newsletter.pmmcamp.com/subscribe   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance. Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand. You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:31 Combining Brand And Performance 02:47 Growing Outside The Bubble 06:08 The Psychology of Marketing 09:32 Figuring Out Customer Experience 12:49 Alexa’s Two Marketing Hills 17:29 Creating Authority On Landing Pages 20:50 Becoming Repurposeful 23:05 Getting Into Google Ads 26:12 Who Gives A Shit?

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.  Visit northbeam.io to request a demo now.  Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What’s unique but not crazy and random?  Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you’re proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special? And, Savannah reveals the latest trends in merch—anyone care for their own personal tree? If you’re a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU. 🛍️ Follow Savannah: LinkedIn: https://www.linkedin.com/in/savannah-dmytriw-851956117/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths. Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera. Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand. Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Twitter: https://twitter.com/robin_daniels Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO PRIORITIZE MARKETING IN A DOWNTURN Economic downturns can pose significant challenges for marketing professionals. With tighter budgets and a more cautious consumer mindset, it can be challenging to know where to prioritize marketing efforts. However, during times of economic uncertainty, it’s essential to focus on strategies that can help sustain and grow your business. Here are some tips on how to prioritize marketing in an economic downturn: Focus on ROI: During an economic downturn, marketing budgets are often under scrutiny. To justify your marketing spend, it’s crucial to demonstrate a return on investment. Focus on marketing strategies that have a proven track record of delivering results. Set measurable goals and track your progress to ensure that your efforts are generating a positive return. Optimize your digital presence: In a world where more consumers are shopping online, it’s essential to have a strong digital presence. Focus on optimizing your website, social media profiles, and online advertising campaigns. Ensure that your messaging is relevant, and your online experience is user-friendly. Consider investing in search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your visibility online. Nurture existing customers: During an economic downturn, customer loyalty is more important than ever. Focus on building relationships with your existing customers by offering exceptional customer service, personalized messaging, and exclusive offers. Consider launching a loyalty program to reward your most loyal customers. Leverage social media: Social media is a cost-effective way to reach a broad audience. Focus on creating engaging content that resonates with your target audience. Consider partnering with social media influencers to increase your reach. Use social media to promote your products or services and to stay connected with your customers. Monitor your competition: During an economic downturn, competition can be fierce. Monitor your competitors’ marketing strategies to stay ahead of the curve. Focus on what sets you apart and communicate your unique value proposition. Consider launching promotions or special offers to incentivize customers to choose your brand over competitors. Test and iterate: During an economic downturn, it’s essential to be agile and willing to adapt. Test different marketing strategies and iterate based on the results. Continually monitor your metrics and adjust your tactics as needed to maximize your ROI. In conclusion, prioritizing marketing during an economic downturn requires a focus on ROI, optimizing your digital presence, nurturing existing customers, leveraging social media, monitoring your competition, and testing and iterating. By following these tips, marketing professionals can weather economic uncertainty and emerge stronger on the other side.

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation. Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one. Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met. You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn.  Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn’t) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What’s the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that’s perfectly fine.) Plus, what’s up with all the random commenting? Daniel and Alex share how commenting on others’ posts can really make a difference in engagement. If you’re a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you.  Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.    Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content.   Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.    And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.   Follow Dakota: LinkedIn: linkedin.com/in/dakota-robertson-a00bba133 Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials      

Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer. Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox. You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel. And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Becca: LinkedIn:linkedin.com/in/rmsherman Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring. He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markpjung  Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony responds to 7 quick fire questions from Daniel in this fireside chat. Get to know the B2B content marketer better and hear what motivates and inspires him. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive). He also has an upcoming book coming Q4: founderbrand.com. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

 How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.   00:00:06 - Brand Evolution: Chili Piper's Journey 00:01:03 - Building Engaging Products at Chili Piper 00:09:21 - Building a Strong Brand with the Right Team 00:13:57 - Leverage Expertise for Boosting Sales 00:16:13 - Creating a Positive Internal Culture 00:19:55 - Investing in Social Media Pays Off 00:28:49 - Efficiency in SaaS Brands Scrutinized 00:33:30 - Loneliness in Marketing: A Common Challenge 00:38:29 - Alina's LinkedIn Marketing Insights   Follow Alina: LinkedIn: https://www.linkedin.com/in/alinav/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market. Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts.    00:00:02 - Discovering the Rhythm of Marketing 00:03:27 - Sustaining Brands in the Routine Economy 00:08:03 - Diversifying Products for Growth 00:11:28 - Creating a Category for Success 00:15:59 - Product Positioning Over Category Creation 00:28:50 - Leveraging Existing Arsenal for Subscriptions 00:30:46 - Crafting a Unique Brand Story 00:38:08 - Elevate Buyer to Drive Revenue 00:41:13 - Hire a Product Marketer First   Follow Jen: LinkedIn: https://linkedin.com/in/jen-l-gray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Should you be concerned if your content doesn’t appeal to everyone?   According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.  David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.   0:00 Intro/Background 4:07 Scaling Niche Companies 11:39 Scaling Organically 21:00 Growth Levers for Scaling BarBend 29:14 A Hill to Die On   Learn More About BarBend: https://www.barbend.com https://www.breakingmuscle.com   Follow David: Instagram: https://www.instagram.com/davidthomastao Twitter: https://www.twitter.com/d_tao LinkedIn: https://www.linkedin.com/in/datao/ Email: david@barbend.com   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Buster Scher is the Founder of Hoops Nation and Host of The Buster Show podcast. Hoops Nation has over 1 million followers on Instagram, 4.2 million followers and over 667,000+ followers on Facebook. Follow Buster: Linkedin: https://www.linkedin.com/in/busterscher/ Instagram: @buster

95% of companies use buyer personas, but over 77% of those companies never look at them again. But don’t let that fool you into believing they’re useless. Adrienne Barnes, the founder of Best Buyer Persona, is here to unpack the value of user personas in this episode rewind. She’s delving into the reasons why most companies suck at using buyer personas correctly, how to get it right, and why talking to users and stakeholders is vital to your brand’s success.  She and Daniel also discuss the value of proprietary data and why too many marketers are worried about failing to actually start trying. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You? Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001 Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on.  Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients who engage with you the most, you gotta make sure your signature is optimized. It’s a brand touch point you probably don’t even think about. Plus, Daniel reveals his fourth most listened-to song is “Linger” by The Cranberries. Weird or valid? Who’s to say.  This episode of Bathroom Break is super short ‘n sweet—just like that Sabrina Carpenter album you’ve been listening to all year.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

AI isn’t just a search engine and it isn’t just for research. It can be your secret weapon.  Daniel’s sharing five prompts that can help YOU with generative AI. It’s more than just typing in a request and waiting for it to spit something out. Start building on your original request with questions like, “What emotional triggers are popping up?” or, “Why should people buy my product?” This gives you an opportunity to dig deeper and be more unique.  Plus, how can ChatGPT help you with positioning? It’s a great way to reveal cracks and potential misfires in your already-existing strategy.   And, it’s time to get your ICP in their feelings. What does ChatGPT suggest for emotional tactics? If you’re looking to make AI a better tool for you and your brand, this is the episode. 📲 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars.  In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markkilens Twitter: twitter.com/MarkKilens Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials WHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETING Content marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing. Understanding Your Audience Content marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience. Providing Value Content marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience. Building Relationships Content marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience. Enhancing Engagement Content marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand. Supporting Sales Content marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.

Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth. From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters. Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key. You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion. If you’re looking to reach a wider audience with your writing, this episode is gold. Follow Jack: LinkedIn: linkedin.com/in/jackraines Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using.  Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control.  And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.   This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need. Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience.  She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization. Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand 5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales   Understand Your Customer: Research and Analyze   Identify Your Customer’s Needs and Wants   Create an Engaging Marketing Plan Develop Your Product Offering Implement and Monitor Your Plan

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?  Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.  Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?    0:00 Intro/Background 5:01 Cold vs. Warm Emailing 8:00 Cold Email Process 12:23 Using Marketing as a Salesperson 16:30 Marketing Pain Points 20:10 Defining ABM 26:30 Building Marketing Relationships 31:25 A Hill to Die On   Follow Vin:  LinkedIn: https://www.linkedin.com/in/vinmatano/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Podcasting is IN.  Are Daniel and Jay a bit biased by that? Yes. But it’s a great way to network with people in your field, pick your brain (or theirs), and learn new things you’ve never even thought about. The secret sauce about podcasting is having guests to draw growth—how do you put yourself out there and find them? Plus, you should aim to do more than audio—lots of creators and brands are also clipping their recordings to put on TikTok and Reels. That’s killing two birds with one stone in terms of content. This short ‘n sweet Bathroom Break is all about podcasting—and how it’s changing how we view creators and their brands. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy.  20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance) Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

If he’s wearing boat shoes to a yacht party… à la poubelle.  If he’s making marketing videos without a sense of humor… à la poubelle.  Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?  Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?  Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.  Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth.  As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade.  He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.    0:00 Intro/Background 3:24 Paid Advertising Landscape 14:55 Using Creators 18:48 Finding the Right Creators 24:25 A Hill to Die On 28:06 Words of Advice   Follow Yoann: LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=uk Twitter: https://twitter.com/yoannpavy   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?  Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.  Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?  Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?  Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?  Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more. Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.    00:02:04 - Unleashing Your Marketing Superpowers for Success 00:05:23 - The Power of Polarization in Branding 00:09:06 - Start Building Your Business Early 00:16:03 - Rapid Rise: Brands and Influencers 00:17:51 - Growing a Podcast Audience Consistently 00:24:14 - Early Podcasting Yields Huge Networking Benefits 00:29:36 - Building Community Through Organic Engagement 00:30:55 - Crafting a Unique Unifying Belief 00:32:03 - Harnessing the Power of Organic Marketing   Follow Jon: Website: https://marketingsuperpowersbook.com/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.  How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.   00:01:34 - Maximizing Social Media and PR 00:02:48 - Combining Tactics for Success 00:07:17 - Creator's Guide to PR Outlets 00:09:09 - Scaling Social Presence: Strategy Tips 00:11:15 - Focus on Revenue Growth Strategies 00:14:02 - Social Media Do's and Don'ts 00:20:24 - Aligning Brand with Trend Tracking 00:21:39 - Building Strong Brand Partnerships for Success 00:25:03 - Crafting a Successful Social Media Strategy 00:26:33 - Data as Compass, Not a Map   Follow Milou: LinkedIn: https://www.linkedin.com/in/miloupietersz/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners.  Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z?   Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.   00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Call us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray.  It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand.   Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a legacy audience. And you didn’t think she’d really leave without spilling the tea and how she and Daniel met, did you?    Follow Ari: Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294 LinkedIn: linkedin.com/in/arimurray   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.    Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets. Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers? Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive. Asana Jobs: https://asana.com/jobs/all Asana Free Trial: https://asana.com/create-account Repost: Feb 11 2011

It seems like anyone and their mom can be an online voice of authority these days.  How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.  Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unlock the power of creators for your B2B brand.  Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.  How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.  Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.   00:03:17 - Utilizing Creators in Marketing Strategies 00:09:34 - Testing Partnerships with Content Creators 00:18:19 - Building Personal Brands Within Companies 00:27:23 - Overcoming Consistency Challenges in Starting 00:31:13 - Take Ownership of Data for Revenue Growth 00:38:18 - Find Darek on LinkedIn! Stay Connected   Learn More About ConvertKit:  Website: https://convertkit.com   Follow Derrick:  LinkedIn: https://www.linkedin.com/in/derrickhicks/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom?  Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.  The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.  Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.  00:01:35 - Resurgence of Events in Marketing 00:07:46 - Trade Show Marketers Embrace Community-Building 00:13:10 - Creating Successful Events: Tips and Strategies 00:18:56 - Filter for Planning Successful Events 00:22:27 - Best Practices for Hosting Engaging Events 00:25:42 - Innovating Content for Engaging Events 00:28:48 - Choose Wisely: Marketing Battles Ahead 00:29:54 - Maximize Event Traffic for Success 00:35:19 - Measuring Impact of Events for Brands 00:38:39 - How to Maximize Event Spending 00:43:31 - Live Events Trump Pre-recorded Videos Follow Julius:  Website: https://juliussolaris.com LinkedIn: https://www.linkedin.com/in/juliussolaris Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success. Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts? Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence. 00:01:39 - Investing in Marketing to Grow a Fitness Community 00:09:39 - Maintaining Consistent Branding in Franchises 00:16:36 - Improving Marketing for a Great Product 00:25:47 - Immersing Franchisees in Studio Building 00:29:46 - Focusing on KPIs 00:36:42 - Revolutionizing Health and Wellness Training Learn More About F45: Website: https://f45training.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips.  Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be. Seriously— you can’t afford to miss these next-level tips.   Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Newsletter: https://gotomillions.co/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok. Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.  Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:00:02 - Gen Z and Millennials Collide in Marketing Podcast 00:00:45 - Gen Z vs. Millennial Marketing Debate 00:05:09 - Revolutionizing Commerce with TikTok Shop 00:15:40 - Trust Factor in Affiliate Marketing 00:23:49 - Leveraging Influencers for TikTok Success 00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop 00:34:03 - The Impact of Brand Guidelines 00:41:31 - LinkedIn and TikTok Strategy Guide   Follow Jake: LinkedIn: https://www.linkedin.com/in/trndsttr/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How do you define demand generation? Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies. Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy. You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:14 When Marketing Feels Off 03:34 Creating Demand Through Brand Storytelling 06:18 The Demand/Creation Split 10:17 How To Push Back Against Adding Forms 15:18 Data As A Compass, Intuition From Experience 18:44 The Marketing Hill I’d Die On 23:06 The Feedback Loop Is Real 28:36 A Firm Base Of Analytics And Understanding 30:45 Connect With Kaylee HOW TO CREATE DEMAND THROUGH BRAND STORYTELLING Identify Your Brand’s Story Use Emotion to Create a Connection Use Visuals to Enhance Your Story Focus on the Benefits of Your Product or Service Consistency is Key

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination. Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back.  Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it. And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?  If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michaeltebb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about what it means to be buyer-centric, how buyers buy, and what marketers should really measure, and much more.  Follow Chris on LInkedin: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator.  You can find Dino here: http://bio.link/dino And http://mercurysocialmedia.com.

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand.  In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising   Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns? Tune in now.   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.   She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.    Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.    And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.   0:00 Background 1:49 Embracing a Sales-Led Approach 3:18 Outbound vs. Inbound Sales 13:57 Marketing Success 19:30 Improving Efficiency 32:50 A Hill to Die On   Follow Leslie:   LinkedIn: https://www.linkedin.com/in/leslievenetz/   Follow Daniel:   Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.

Rory Sutherland is the Vice Chairman of one of the largest and most world reowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

A lot of marketers think launch starts on launch day…and they’re very wrong.  In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish.  Plus, Daniel and Tamara talk about launch seeding. People put too much pressure on launch day when it should really include moments before and after, so you’re not relying on just one day. Tamara gives an example from the Notion AI launch, too.  And, how does being an early adopter of a product lead to brand loyalty? It’s all about how your product makes people feel.  If you’re looking to launch something soon and need to clean up the strategy for it, this is the episode for YOU…and it’s short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level. 00:00:23 - Revenue Growth 00:02:09 - Apollo's Growth Strategy 00:09:26 - Nail Down Your Messaging and Format 00:12:39 - Importance of Testing Channel Formats 00:15:28 - Creating Successful Short Form Videos 00:18:52 - Competing for the Same Audience 00:20:32 - For Narrow Audiences, Build Targeted Lists 00:22:56 - Integrating Sales for Revenue Success 00:31:43 - Budgeting Tip: Limit Paid Search 00:35:08 - Key Metrics for Campaign Success 00:40:38 - Importance of Demand Creation in Marketing Follow Liz: LinkedIn: https://linkedin.com/in/elizabeth-spektor/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.    Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.    Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.   Follow Connor: LinkedIn: linkedin.com/in/connor-gross-104360109 Twitter: twitter.com/c_gro Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 05:15 The Why Behind The Buy 06:46 Believe The Good Deals Are Out There 10:59 Recommendations Before Ad Spend 13:24 Thinking In Increments 14:50 Don’t Stop Showing Up 18:23 Money Isn’t The Only Metric For Success 20:43 Building Sustainability Through Great Content 24:28 Let’s Row In The Same Direction 30:53 Just Get Good At Marketing  

We sit down with Garrett Mehrguth, CEO of Directive, a next-gen performance marketing agency for software companies. Garrett is hosting 3 shows right now for SaaS marketers. SaaS Marketing Makeover, Sour & SaaS, and 2 Minutes of SaaS. We talk about 6 Data- Validated Tactics To Increase Qualified Opportunities. 

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions. Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity.    Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career. Follow Adam: LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.

Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools.  She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites.  Follow Lebo Lion: @LeboLion_SA

Struggling to create engaging B2B content that resonates with your audience?   Then maybe it’s time to make it more human.  Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king.    00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips   Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Josh: LinkedIn: linkedin.com/in/thatjoshspector Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 Intro 02:26 Newsletters As Value Delivery 08:31 How to 3X Clicks On Your Ads 11:58 Action is Valuable 16:17 Getting Differentiation 20:28 Don’t Fool Yourself 25:30 Newsletters As A Trend 27:51 Write About What You Want, But Be Specific 28:58 Who I Read

We chat with Katelyn Bourgoin, 4X Founder and CEO of Customer Camp. She is an expert in helping marketers and product teams figure out what triggers customers to buy so they can market smarter.  Twitter - @Katebour Customer Camp -  https://customercamp.co/

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app.  Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel. Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We talk to Shaneé, Founder of Growth Academy, and a Linkedin Influencer. She grew her audience to over 675,000 on Linkedin.  Join Growth Academy - https://www.growthacademy.global/ Shaneé on Linkedin - https://www.linkedin.com/in/shaneemoret/

Your best opportunities have already used your product before. How can you get them back before they disappear forever?  Enter: the Comeback Campaign.  Tamara says the point of the campaign is to remind people why they signed up in the first place and what they’re missing out on. Creating this type of FOMO can urge people to check you out again. From strategically placed ads to email efforts, there are a ton of ways to get creative.  Plus, Daniel gives a real-life example with the Uber app…one that has probably gotten you to come back before (and you didn’t even know it!).  If you’re looking to avoid “the one that got away” and keep them coming back, this is the episode for YOU…and it’s short and sweet. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter. Follow: @chithukral on Twitter

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ronak: LinkedIn: linkedin.com/in/ronak06/ Twitter: twitter.com/michelinshah Timestamps: 0:00: Intro 05:02: What’s the Finance/Marketing Conversation? 07:32: How Attribution is Never a Perfect Science 10:10: Becoming Numb to the Ups and Downs 12:45: Sustainable Business Over Top Line Profit 15:55: Marketing Dynamism 17:17: Facebook – the Hill Ronak Would Die On 23:58: Experience as Nostalgia 26:25: And Relaaaax 27:34: The One Thing Ronak Would Tell You

We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.    He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.    Plus, find out why Mike has the need for speed when it comes to marketing.    Follow Mike:  LinkedIn: https://www.linkedin.com/in/mikewolber/ Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543   Follow Daniel:  Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts.    To find out more, visit: www.workweek.com

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part. Check out EcoCart - https://ecocart.io/

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions. Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology. Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO USE BEHAVIORAL SCIENCE IN MARKETING Behavioral science is the study of how individuals make decisions and take actions in various situations. As a marketing professional, understanding behavioral science can help you better understand your target audience and create more effective marketing campaigns. Here are some tips on how to use behavioral science in marketing: Use social proof: Social proof is a powerful psychological concept that refers to the tendency of individuals to follow the actions of others in similar situations. Use social proof in your marketing campaigns by showcasing positive reviews, ratings, and testimonials from satisfied customers. This can help increase trust in your brand and encourage others to follow suit. Leverage the scarcity principle: The scarcity principle is another psychological concept that refers to the tendency of individuals to desire things that are perceived as rare or in short supply. Use the scarcity principle in your marketing campaigns by creating limited-time offers or showcasing limited availability of products or services. This can create a sense of urgency and increase the perceived value of your offerings. Utilize the anchoring effect: The anchoring effect is the tendency of individuals to rely too heavily on the first piece of information presented to them when making decisions. Use the anchoring effect in your marketing campaigns by strategically pricing your products or services. For example, by showcasing a high-priced item next to a lower-priced item, the lower-priced item may seem like a better deal in comparison. Appeal to emotions: Emotions play a significant role in decision-making. Use emotional appeals in your marketing campaigns to create a connection with your target audience. For example, focus on creating content that evokes positive emotions like happiness, excitement, or joy. Make it easy: Individuals are more likely to take action when the desired behavior is easy to accomplish. Use this concept in your marketing campaigns by simplifying the actions you want your target audience to take. For example, use clear and concise messaging in your call-to-action and minimize any barriers to entry. Personalize the experience: Personalization is the practice of tailoring content to individual preferences and behaviors. Use personalization in your marketing campaigns by leveraging data to create targeted messaging and promotions. This can help increase engagement and improve the overall customer experience. In conclusion, using behavioral science in marketing can help marketing professionals create more effective campaigns by leveraging psychological concepts that influence decision-making. By using social proof, the scarcity principle, the anchoring effect, emotional appeals, simplicity, and personalization, marketing professionals can better understand their target audience and create more compelling marketing campaigns.

Are you making strategic decisions based on information or inspiration?  In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy.  Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making strategic decisions. Additionally, Charlie shares his thoughts on finding inspiration within and outside of your industry, including the use of meme culture in branding.  Plus, what does it mean to transfer expectations in marketing? And how can it be a game-changer for digital strategies? Tune in to find out! 00:00:02 - From Offensive Line to Marketing: A Millennial's Journey 00:02:13 - The Importance of Audience Analysis for Brands 00:04:36 - Effective Strategies for Gathering Market Research 00:11:28 - How to Ten X Your Digital Strategy with Audience Insights 00:15:50 - Know Your Audience: Brief Agencies Correctly 00:20:07 - Using Data to Inform Marketing Strategy 00:27:37 - Finding Inspiration Inside and Outside 00:28:55 - The Importance of Knowing the Game 00:29:55 - The Gold Mine of Transferring in Marketing 00:34:59 - Why You Should Look at Competitors in Marketing Follow Charlie:  LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast.  Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations.  Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game! 00:00:02 - CMO of Dash Hudson Shares Marketing Insights 00:01:43 - Predicting Top Performing Content with AI 00:10:36 - Using AI to Identify Trending Content 00:15:01 - Using Vision AI to Optimize Content Marketing 00:18:28 - Analyze Competitor Content for Success 00:25:29 - The Importance of Relevancy in Marketing 00:27:33 - How Marketers Get Attention and Stay Relevant 00:30:17 - Connect with Kate Kenner Archibald, Marketing Expert Learn More About Dash Hudson: Website: https://www.dashhudson.com Follow Kate:  LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements.  Plus, stay tuned for a special audience Q&A.  Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?  Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals. Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation.  Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!    00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling   Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing. In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time.   00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth   Follow Elfried:  LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketing teams improve their efficiency and organization?  In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing.  Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship. Plus, how can culture fit and external communication foster a more productive and understanding team environment? Tune in to find out!   00:00:05 - Mastering Prioritization in Marketing Projects 00:00:33 - The Importance of Project Management in Marketing 00:01:53 - How to Prioritize and Focus Marketing Efforts 00:03:35 - The Key to Great Marketing Teams 00:12:26 - Building Trust for Efficient Project Management 00:14:04 - The Strategic Aspect of Project Management 00:23:19 - Breaking the Stigma of Project Managers 00:26:16 - Setting Clear Expectations for Team Success 00:32:01 - The Importance of Externally Sharing Team Work 00:34:26 - The Importance of Early Project Management   Follow Kayla: LinkedIn: https://www.linkedin.com/in/kaylasadwick/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience. And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success.   00:00:00 - The Journey of Building Waterboy 00:02:49 - The Strategy Behind Choosing TikTok 00:04:07 - TikTok Success Without Showing Face 00:08:14 - Scaling Up Waterboy with Facebook Ads 00:09:15 - Maximizing Influencer Partnerships for Success 00:11:15 - Creating a Brand with Humor 00:14:18 - Approaching Problems with Creativity 00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday 00:20:12 - Overcoming Supply Constraints 00:23:06 - Why Brands Shouldn't Outsource Messaging 00:25:20 - Waterboy: The Ultimate Social Media Platform   Follow Waterboy:  Website: https://www.waterboy.com Instagram: https://www.instagram.com/waterboycan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy. So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with defining your ideal customer profile (ICP)?  In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts.  Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice. Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies. 00:00:03 - The Importance of Marketing in Business 00:00:50 - Finding Your Ideal Customer Profiles 00:04:49 - Finding Success in Niche Markets 00:15:37 - Strategic Marketing with a Defined Target 00:20:52 - The Importance of Planning ICP 00:24:46 - Harnessing Internal Voices for Effective Marketing 00:28:25 - Connect with Samantha on LinkedIn Follow Samantha:  LinkedIn: https://www.linkedin.com/in/samantharideout/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy? Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy.   With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into podcasting. Later, he also breaks down why organic and authentic advertising efforts are the best strategy for any creator.  So whether you’re curious about the impact of audio or looking to start your own audio channel, you won’t want to miss this unique glimpse into the industry from one of its foremost experts!   Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more.  Learn More About Audacy, Inc.:  Website: https://www.audacyinc.com   Follow Paul:  LinkedIn: https://www.linkedin.com/in/paul-suchman-4310601/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dare to take a dive into the headspace of some of marketing’s best minds?   Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy.  Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche.  Ready to know exactly what motivates people to buy? Then we dare you to hit play! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more.  Follow Melina:  Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385   Follow Mark Jung: LinkedIn: https://www.linkedin.com/in/markpjung/   Follow Mark Kilens: LinkedIn: https://www.linkedin.com/in/markkilens/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with tracking attribution in e-commerce?  Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.  He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential. Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.   00:00:22 - Meet the Founder of Blue Tusker: Andrew Math 00:00:49 - Mastering Omnichannel Marketing for E-commerce 00:08:37 - Effective Strategies to Drive Website Traffic 00:10:04 - Boost Your E-commerce Conversion Rate 00:10:58 - When to Consider Selling on Amazon 00:13:18 - Start on Amazon for Better Conversion Rates 00:27:25 - The Challenge of Attribution in E-commerce Marketing   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Learn More About Blue Tuskr: Website: https://www.bluetuskr.com   Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewmaff/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari.  Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast. Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Keep up to date with the latest news from Go-To-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

Struggling to improve your marketing and sales alignment game? You’re not alone.  In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing.  Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy?  Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing!   00:00:03 - Google's Steve Armenti Shares Marketing Journey 00:03:39 - The Human Side of B2B Marketing 00:06:12 - The Evolution of B2B Personalization 00:09:18 - The Importance of Account Personalization in ABM 00:14:47 - The Key to Personalized Marketing 00:23:30 - The Broad Power of Generative AI 00:28:14 - Investing in Brand to Capture Your Market 00:30:08 - The Power of Storytelling in Marketing 00:31:21 - The Art of Marketing Creativity 00:34:17 - Personalizing Experiences with Experiential Marketing 00:36:24 - The Importance of Marketing and Sales Alignment 00:38:47 - The Evolution of B2B Marketing   Follow Steve: LinkedIn: https://www.linkedin.com/in/stephenarmenti/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand. From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss!   Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more.  Follow KT: LinkedIn: https://www.linkedin.com/in/ktmcbratney/   Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/   Follow JT:  LinkedIn: https://www.linkedin.com/in/jtbarnett/   Follow Nancy: LinkedIn: https://www.linkedin.com/in/nancyharhut/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Experiential marketing is pure vibes.  And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer.  And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive.    Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Follow Kim:  LinkedIn: https://www.linkedin.com/in/trieukim/ Website: https://kimtrieu.com   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketers become better leaders and avoid burnout?  Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks!   00:00:02 - Pivoting Careers: A Podcast Journey 00:00:47 - From Marketing to Leadership Development 00:03:05 - The Key to Effective Leadership 00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders 00:08:16 - Authentic Leadership: Remembering Who You Are 00:13:40 - Regulating Emotions: Feel, Don't Judge 00:23:40 - Building Relationships with Other Leaders 00:27:00 - Overcoming Imposter Syndrome and Fear 00:32:13 - Embrace Your Unique Leadership Style 00:35:05 - Showing Up Authentically   Follow Hana:  LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS