The Live eCommerce Podcast (Nicolas Bailliache)

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep18

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Michael Yang shares his knowledge about China's current live commerce and an overview of how it can be implemented in the western market. He talks about what types of product are performing well and what it takes to be a successful livestreamer. He also answers questions about support brands with their DTC strategy.

Michael has served hundreds of brands going into international markets and created thousands of successful marketing & branding campaigns. Email him at: michael@brandwide.io

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed's go-to-market strategy for Live Shopping working with the United States' largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser's publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping tech companies and brands who want to lead in a video first era.

Learn how Wyatt got started in live commerce and the ways Buzzfeed and Amazon played a role in that. Hear Wyatt’s thoughts on whether live shopping is scaleable and the power of personalization through unique marketing experiences. Gain an understanding of how to bring a human touch to your marketing through live shopping. Find out what makes live content more successful in Asia and how we can apply that in the US. Uncover perspective on how consumers want to experience brands and conduct their research/pre-purchase journey. Discover where brands can see success and how to develop a custom playbook. Get tips on developing an effective strategy with creators and internal brand ambassadors.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode, we are thrilled to have Melissa, Director of Brand and Content Marketing at BigCommerce. With a track record of weaving spells of success for industry-leading brands, Melissa is on a content crusade to educate and empower ecommerce businesses of all sizes.

🚀 About Melissa:

Before steering the global content strategy at BigCommerce, Melissa left her mark at Mailchimp, bringing her marketing mojo to various ecommerce brands. Now, as the captain of the ship at BigCommerce, she's on a mission to elevate content programs to new heights.

🔍 Exploring BigCommerce:

Melissa provides a brief overview of BigCommerce, delving into the typical target customer and the specific challenges they aim to overcome using the platform.

💬 Shifting Shopping Behaviors:

Is shopping behavior truly transitioning from search-based to content-based? Melissa shares her insights and discusses how BigCommerce is adapting to support this shift in consumer behavior.

📧 Innovating in Email Marketing:

With the decline in email readership, how are brands innovating to reach their audience effectively? Melissa draws from her experience at Mailchimp to shed light on trends and successful strategies, especially focusing on the incorporation of video into email marketing campaigns.

🌐 Expanding Communication Channels:

Beyond email, what communication channels are gaining importance for brands to connect with their audience? Melissa discusses the evolving preferences of consumers and the diverse channels that are becoming crucial for effective brand communication.

🎥 Video's Prominent Role:

The rise of video as a prominent medium for brands is undeniable. Melissa explores the evolving trends in video marketing and reveals the role BigCommerce plays in supporting brands with their video marketing efforts.

Tune in to this episode for a deep dive into the dynamic world of ecommerce, content strategies, and the ever-evolving landscape of consumer engagement. Melissa's expertise will leave you inspired and equipped to navigate the changing tides of the ecommerce universe. Don't miss out on this insightful conversation! 🛍️✨

About eStreamly.com: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Melissa: https://www.linkedin.com/in/melissa-dixon-4a83b56/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep16

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star ratings on Shopify. OptiMonk’s mission is to empower the average online business with Amazon-like personalization superpowers.

This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more with brands that provide it. Nicolas and Eric discuss the power of personalization in conversation and how it can lead to better communication and relationships. They also discuss the issue of annoying popups that disrupt the user experience and ways to increase average order value (AOV) on e-commerce websites. Free shipping is an important factor for customers, and it is important to strategically display important messages during the customer journey.

Live streaming and engagement with shoppers can be effective in increasing sales, as well as using product ratings and referrals. Finally, Eric shares his experience of being laid off three times in his career and how it impacted his life trajectory.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.

Key topics include:

1. Flipkart's journey from books to a horizontal e-commerce platform
2. The role of video commerce in customer retention
3. Differences between Indian and Western consumer behaviors
4. The importance of mobile platforms in India's digital landscape
5. Strategies for engaging Gen Z and female consumers
6. The future of AI and personalization in e-commerce
7. Challenges and solutions in managing customer reviews

Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in

Unlocking the Potential of Live and Social Commerce: An Interview with Dario

In this episode of the Live E-Commerce Podcast, host Nico chats with Dario, the CEO of Eric Javits, a distinguished fashion brand known for its high-quality hats. They discuss the importance of breaking into the live stream space and the evolving creator ecosystem. Dario shares insights into the growth of Eric Javits, including their strategic expansion into South Korea and their omnipresent marketing approach. They also delve into the significant role of mobile and social commerce, and how optimizing mobile experiences can enhance conversion rates. Dario highlights the challenges of scaling a company, the value of affiliate marketing, and the rise of influencer collaborations. The episode concludes with a discussion on the future of Eric Javits, including plans for expanding into new regions and product categories.

00:53 Meet Dario: Social Media and E-Commerce Expert

02:16 Eric Javits: A Fashion Brand's Journey

03:20 Expanding into South Korea

03:59 Engaging the Community

07:35 Social Commerce and Mobile Strategy

15:54 Challenges and Growth Strategies

22:47 Future Plans for Eric Javits

23:51 Dario's Passion for Sharing Insights

25:47 Closing Remarks and Podcast Information

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Dario's Linkedin: https://www.linkedin.com/in/dario-markovic-2a326aa9/

Dario's Forbes Contribution: https://councils.forbes.com/profile/Dario-Markovic-CEO-Eric-Javits/a89b504c-e17a-4dd3-abb2-bf6aed6a7df8

This episode’s special guest is Dr. Elena Paweta, an executive communication coach, speaker, TEDx organizer, and university professor. Elena shares her journey to become a TEDx speaker and tips for others to do the same. She speaks about overcoming fear and finding the benefits of being nervous before speaking. Hear about the biggest mistakes and missed opportunities with live presentations. Learn how to improve every time you show up on stage, virtually or in person. Find out what live streamers can learn from the TEDx format.

Get in touch with Elena and listen to her podcast IDEAS+LEADERS https://elenapaweta.com/podcast

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Ken Fenyo, President, Research & Advisory at Coresight research talks about how retailers are often slow to adopt new technology, and personalization is a key driver of success for retail because consumers expect things to be personalized. Learn how technology is coming out and making it easier for retailers and brands to use personalization. Receive an overview of the benefits of live streaming, including two way communication and being able to connect with someone who can understand what’s important to you. Livestreaming is a way to create an authentic connection between a brand and its customers.

One of the beauties of livestreaming is you don’t need much more than a phone to get going. Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Nicolas Bailliache and MJ Allen discuss their Black on Black Friday project and strategies that can be applied to holiday sales using live video streaming. These exclusive events are a great way to incentive potential customers to be present, engage, and make purchasing decisions. Listen in to get fun ideas and learn how to partner with influencers and brands to achieve ROI.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Curious how to incorporate livestreaming in your 2022 budget and marketing plan? Nicolas and MJ share tips for brands and influencers.

Learn the benefits of including live streaming for effectively promoting your brand and products. Discover how these video events can increase brand visibility, educate customers about your products, and contribute to market research. Understand the two ways of measuring a livestream ROI. Find out how to have an engaged community and a good conversion rate. Figure out how much money, time, and company resources it takes to run a successful a live eCommerce event. 

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences.

Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to livestreaming. Find out why marketing has a bigger seat at the table post-pandemic and what that means for your business. Learn about building systems via virtual collaboration and partnerships. Gain an understanding of meeting customer expectations. Get tips on creating content and a digital community.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Ep11

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

Lear more Livestream trivia: https://get.estreamly.com/live-trivia/

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of practical tips and insights for ecommerce and retail businesses seeking to leverage the power of marketing partnerships. Whether you’re a small brand aiming for big partnerships or an established retailer looking to enhance your strategies, there’s something for everyone in this enlightening discussion. Don’t miss out on these invaluable learnings!

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Tech challenges can often work to your advance and it's important to be prepared to adapt on the fly, especially when it comes to live shopping events.

Special guest Leslie Gottfried of Saltbox shares how the company helps entrepreneurs grow and scale their businesses from the ground up. They host an online webinar twice a month about marketing, how to raise capital, and showcasing the things they’re working on.

MJ and Whitney offer tips on how to overcome obstacles that are out of your control when it comes to a live event. They note how it's especially important to clarify what success means to you and your business partners.

Plus, Nicolas shares the history of eStreamly (and how he connected with Saltbox) to honor the 1 year anniversary of the platform.

Nicolas on Saltbox's Concrete Conversations: https://try.joinsaltbox.com/concrete-conversations/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Join us live to ask questions on Clubhouse and Twitter Spaces every Tuesday at 1:30pm PT/ 4:30pm ET

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Ep12

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

In this riveting episode, we delve deep into the world of B2B livestream shopping with none other than the esteemed Pam Negoro. With a strong corporate foundation originating at Coca-Cola and branching out into advertising agencies and various entrepreneurial ventures, Pam brings a wealth of expertise to the table. Her passion spans food and beverage, health and wellness, sustainability, and tech, and she's mastered the art of weaving data-driven strategies that intimately connect brands with their audience, be it through digital or traditional means.

Here's a glimpse into what we covered:

B2B Omnishopper vs B2C Consumer: Understand the intricate concept of a "B2B Omnishopper" and discover how it diverges from your typical B2C consumer.

Leveraging Livestream in B2B vs B2C: Delve into how B2B marketers are uniquely capitalizing on livestream shopping compared to their B2C counterparts.

Harmonizing Livestream & Video Marketing: Find out how livestream shopping and video marketing are a match made in heaven for a B2B marketing strategy. Plus, gain insights on best practices to seamlessly blend these powerful tools for maximum impact.

Trust and Transparency: Explore whether these emerging trends are the key to building trust and fostering transparency in B2B transactions.

Challenges & Solutions: Every strategy comes with its set of hurdles. Pam sheds light on common challenges B2B marketers face when diving into livestream shopping and video marketing and generously shares actionable insights based on real-world experiences to overcome these obstacles.

The Key Takeaway: As we wrap up our enriching discussion, Pam imparts a crucial piece of advice for all B2B brands eager to harness the unparalleled potential of livestream shopping and video marketing.

Join us for this enlightening journey and equip yourself with knowledge that can redefine your B2B marketing strategies!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with Pam

• https://www.linkedin.com/in/pamnegoro/
• http://touchms.com/

Special guest Brittany Berger (https://www.brittanyberger.com) is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout.

Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results. We additionally cover social media burnout, the danger of content fatigue, and the role of automation in the generation and repurposing of information. Brittany shares her own experience with personal branding, as well as how it has affected her mental health. 

Join the Live eCommerce private community: https://get.estreamly.com/community

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/

Welcome to the Live E-Commerce Podcast, where we dive into the fascinating world of entrepreneurship and online retail. In this episode, host Nicolas sits down with Nona Lim, the visionary founder of the popular Asian food brand Nōna Lim.

Nona shares her inspiring journey, from her roots in the vibrant street food culture of Singapore to becoming a pioneering force in the natural food industry in the United States. She takes us through the challenges of introducing fresh, authentic Asian cuisine to American consumers and how she navigated the complexities of refrigerated distribution and lack of an established product category.

As her company has evolved, Nona discusses the transition to shelf-stable products like instant noodle bowls, which has unlocked new direct-to-consumer opportunities. She provides insights into their customer journey, seamlessly blending traditional retail with emerging social commerce strategies tailored to reach a broader, younger audience.

Throughout the conversation, Nona candidly shares her experiences scaling the business. Her passion for clean, flavorful ingredients shines through as she envisions Nōna Lim becoming a trusted brand for delivering convenient, healthy Asian fare.

Join us for an engaging discussion that offers a behind-the-scenes look at the triumphs and trials of an entrepreneurial food pioneer. Whether you're a fellow founder, food enthusiast, or simply inspired by remarkable business journeys, this episode is not to be missed.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Nona Lim: https://www.linkedin.com/in/nona-lim-154314/

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.

Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.

In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.

We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.

Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.

Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

• Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
• Join the Live eCommerce private community: https://get.estreamly.com/community/
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.

Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it’s risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep19

Olipop & Influencer Marketing

Hubspot State of Marketing: Insights

DTRV is not dead

Real Estate & Livestream: How one town is China is growing in RE value while the rest is on recession

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Whitney, Nicolas, and MJ share eCommerce trend data and their personal predictions for 2022.

Resources referenced:

• Instagram’s report: https://about.instagram.com/blog/announcements/instagram-trends-2022
• Hubspot 2022 social media predictions: https://blog.hubspot.com/marketing/social-media-predictions-2017
• Hootsuite: https://blog.hootsuite.com/social-media-trends/
• Adweek eCommerce Insights: https://mcusercontent.com/5d71f8753fa72eab4b72788c2/files/8402f574-55e2-829c-9e29-1e5f1193b84b/Adweek_Commerce_Week_Insights_MM_V2.pdf

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. The owner of Copy Unleashed uses persuasive tactics based on consumer behavioral psychology to turn passersby into customers by using powerful words. Discover the surprising impact of poor or unclear product descriptions and learn how to make them clear, concise, and correct. Get tips on optimizing your descriptions, website copy, and beyond based on the psychology of customers. Learn how to make your content and marketing more accessible through tools like ALT tags, captions, and website plugins. Explore Aimée’s viewpoint on the advantages of AI writing assistance as a gateway for small business owners and marginalized entrepreneurs. Gain an understanding of how to craft recording scripts or outlines and video descriptions optimized for SEO and Google’s E-A-T. Hear how Aimée works to create copy that can be translated into different languages, even when countries have different rules about word usage.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, Jason Greenwood, founder of Greenwood Consulting, explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the potential of video commerce in B2B, addressing both its opportunities and challenges. Greenwood also shares insights on future e-commerce trends, offering valuable perspectives for B2B companies and e-commerce professionals alike.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas interviews Brenda Daniel, an expert in affiliate marketing and influencer partnerships. Brenda shares her experiences working with brands like Caraway and Karma Unlocked, offering valuable insights on building successful affiliate programs, nurturing creator relationships, and adapting to the evolving landscape of influencer marketing. Learn about effective strategies for attracting and retaining creators, the benefits of gifting versus paid collaborations, and how to leverage platforms like TikTok Shop and Shopify Collabs to optimize your marketing efforts. Whether you're a startup looking to establish an affiliate program or an established brand seeking to improve your influencer partnerships, this episode provides actionable advice and industry perspectives to help you succeed in the creator economy.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

“If you need to see instant results, jump into ads.”

Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas. He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi, working with clients across diverse industries to drive over $2 million in total revenue.

Get tips on the creative elements of ads, plus defining your target audience with privacy limitations. Find out how (and why) to get clear on your goals and timeline. Uncover in what case to do a Facebook vs a Google ad, and how to spilt your budget. Learn about running ads on your own vs working with an expert. Determine how much money to put aside to drive an audience to a live shopping event and how to optimize your ad setup. Figure out what to do if you're not ready to spend on ads and want to try SEO instead. Gain an understanding of how Brenton advises brands on using paid ads to drive traffic for live events. Discover organic approaches to networking. Hear Brenton’s approach to NFTs and how he's implemented SEO keyword research to create targeted content.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep13

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Nikhil Vimal works with startups, mid-market, and Fortune 500 Companies on Digital AI/CX Transformation that match the rate of today's innovation. In this episode we chat about leadership, startups, and web3. Find out what Nikhil thinks about the future of eCommerce, the ways blockchain is influencing online shopping, and how brands can tap into the metaverse/VR. We still have a long way to go with crypocurrency, NFTS, and other developing tools, but now is the time to experiment and better understand them.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation.

Hear about Smitha’s background in technology and the challenges she faced being the only woman in the room. Learn how she became her own boss with a firm and how that lead to co-founding eStreamly’s live streaming platform with Nicolas. Find out what advice Smitha has for young girls who are pursuing a STEAM career and where to find opportunities in traditionally male-dominated fields.

Then gain a deeper understanding of Whitney’s background, including how she became a full-time content creator. She shares how tech and being an early adopter has played a role in her podcasting career and interest in web3. Discover her tips for parents with children who want to be influencers.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests.

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

Join our private community: https://get.estreamly.com/community/

Want more? Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipment selection.

Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.

If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout

Fuhsion Marketing (https://fuhsionmarketing.com)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 21

Unified Retail

Beauty & TikTok

$30b Visa & Mastercard settlement

AI & Video generated content

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“People want to do business with people, and live shopping is just that.”

Special guest Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online business consulting. She provides fractional CFO services and financial consulting to business owners. Her approach is to empower business owners to achieve financial clarity and peace of mind so that they can get back to what they enjoy. The priorities for her clients range from having cash in the bank, paying themselves, and having a long-term profitable business that allows them to build personal wealth.

Sign up for her newsletter here: www.wealthworthwithin.com.

She shares her insights on how to increase your profit and customer retention by rethinking your pricing strategies and planning proactively. Carla also talks about the potential downsides of not preparing your business for the unknowns and how to demystify your numbers to make informed financial decisions. She gives valuable tips on how to plan and project your business finances and prepare for profit and owner payments even in difficult periods. Carla also discusses the pricing strategy framework that has helped her clients increase profit margins and stay ahead of the competition in a competitive market. Additionally, she shares her ideas on how to incorporate retention strategies to help consumers feel connected to your brand and turn them into ambassadors. Carla also covers cost-effective marketing strategies and financial planning for the short and long term, along with the pros and cons of recurring income like subscriptions and buy now, pay later. She gives insights on the benefits of investing in customer retention and shares how she thinks through increasing profit by driving customer behavior and creating urgency. Tune in to gain a deeper understanding of how to plan for the unknowns and turn your customers into ambassadors!

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

In this enlightening episode of the Live E-Commerce Podcast, we are joined by George Huff, the brilliant mind behind the Martech platform, Opal. From starting out in the fields of design and technology to now standing as the CEO of Opal, George's professional trajectory has been a blend of creativity and technological innovation. With his platform, brands like Target, Starbucks, and Whole Foods have taken their content strategies to unprecedented heights. Today, we delve into the intricacies of content creation, the place of AI in brand storytelling, and much more.

George sheds light on how Opal’s collaboration with Target originated. He gives insights into the challenges Target was grappling with and the innovative solutions Opal offered.

The Content Creation Behemoth: A whopping 300 pieces of content daily! What does it take in terms of team size, resources, and strategy to achieve this feat?

AI and Content Production: George speaks about the evolving role of AI in content creation, especially after the introduction of platforms like ChatGpt. What does the future look like?

Decoding the AI Position for Brands: Drawing from his recent LinkedIn comment, George dives deeper into why brands and retailers need to establish a clear stance on AI before integrating it into their operations.

The AI Ripple Effect on the Creator Economy: With AI transforming sectors across the board, George gives his take on its implications for the creator economy.

Join us for this enlightening conversation as we uncover the crossroads of technology, branding, and content creation with George Huff. Perfect for marketers, content creators, and tech enthusiasts alike!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Connect with George Huff

https://www.linkedin.com/in/georgehuff/

What is visual storytelling? Why marketers should care and how does it related to live shopping events? Shlomi Ron, CEO and co-founder of the Visual Storytelling Institute, shares how to tell your eCommerce brand message.

Learn how to communicate emotional content that is relevant to your audience. Find out how to get customer’s attention and stand out among a sea of competitors. Tap into the human spirit of your community and show up like their trusted friend. Shlomi also touches on how you can use new tools and developments like the metaverse.

Listen to Shlomi's podcast: https://www.visualstorytell.com/visual-storytelling-today

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Let's talk true innovation! In this episode of the Live Ecommerce Podcast, host Nicolas Bailliache interviews Audrey Donaldson, a product designer passionate about innovation and technology. We have a fascinating conversation about how to approach innovation and identify new opportunities.

Audrey shares her perspective as an "innovation specialist" - while she is platform and industry agnostic, she tries to understand the root of what people are trying to do. She discusses looking at macro trends as a starting point for innovation.

We talk about innovating beyond just new products, such as innovating your business model, go-to-market strategy, and customer engagement. Audrey provides insights on how brands can identify opportunities by looking inward and talking to their best customers. She emphasizes starting small with low-cost experiments focused on a niche segment to validate ideas.

Audrey shares tips on how to convince stakeholders and de-risk innovation, as well as how to incrementally innovate at large organizations. She offers a unique perspective on continuing to innovate even in uncertain economic times.

Overall, an insightful episode with practical advice for brands looking to innovate and identify new opportunities in any market.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Audrey: https://www.linkedin.com/in/audrey-donaldson/

“Make sure you're seen as someone who cares”

Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family.

Find out how Russ uses Dubb to build engagement, communicate with podcast guests, and create funnels. Get tips on offering value during your outreach and go the extra mile to build relationships. Uncover the advantages of live streaming over podcasting, and how to engage a live audience. Hear Russ’ tactics for creating memorable, interactive experiences with his community. Gain an understanding of the journey of a business podcast and how to avoid treating it as just another task. Learn Russ’ perspective on why it’s time to shift to a different online/social media model. Discover the art and science of marketing to create superfans who are involved with your professional mission.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this riveting season finale, we bring together four luminaries in the live ecommerce space to unpack the transformations we've witnessed over the past 80 weeks.

Our esteemed panel includes Carmen Muley, the former live shopping host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone by launching Paragon Social Commerce, stepping into an exciting new era of her career.

Michael Yang, Streamer in Chief at Livecozy, joins us as well. Livecozy is a live shopping agency that has carved a niche in helping brands leverage the power of TikTok for social commerce. With his finger firmly on the pulse of this exciting platform, Michael brings invaluable insights into the dynamic TikTok market.

Patti Reilly, a veteran home shopping host, also graces our discussion. With over 20 years of experience, 4,000 hours of unscripted selling, and over a billion dollars in career sales, Patti is the embodiment of live shopping success. Her work at QVC and her efforts to guide entrepreneurs and leaders to become the face of their brand make her a pivotal voice in our conversation.

Lastly, we have Matt Hodlofski, a maestro of product conceptualization and storytelling with more than 20 years of home shopping experience behind the camera. Matt's knack for pinpointing what makes a product special and his ability to convey that through compelling narratives and demonstrations add a unique perspective to our discussion.

In this episode, we delve deep into how video content for live selling has evolved, assess the impact of gamification on the industry, and explore the vital role of the host. We also discuss the nuanced considerations to keep in mind when choosing between different video commerce platforms.

We reflect on the seismic shifts in the live ecommerce landscape, sharing our disappointments and surprises along the journey. To round off this memorable season, each guest shares their top picks of podcast episodes or vital tips they believe every listener should remember.

So, whether you're an industry insider, an aspiring entrepreneur, or just curious about live ecommerce, this season finale offers a treasure trove of insights, reflections, and expert advice. Join us as we celebrate the past, dissect the present, and look forward to what the future holds for live ecommerce. Tune in for a podcast episode you won't want to miss!

About eStreamly: eStreamly.com is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Nicolas and Whitney share their takeaways from CEX, the Creator Economy Expo, that happened during early May 2022 in Phoenix, AZ. They discuss what they learned, from audience building strategies to revenue generation models, and what surprised them, like the attendee demographics.

Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and Jay Clouse. Hear their thoughts on the web3 track and Rally.io’s presence at the event, including the opportunities with social tokens and NFTs.

Listen to Nicolas’ experience as a sponsor, including what went well and how he would do things differently in the future. Get insight into the benefits of attending CEX and similar creator events.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Ep08

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a startup to becoming a household name by leveraging organic social media and digital marketing strategies.

Learn how Michelle pivoted from health care to marketing, and what she did to support MIELLE Organics with their eCommerce strategy. Find out how going live was instrumental to marketing success and what types of campaigns help shoppers buy. Get encouraging tips on standing out amongst the competition in the market. Uncover the surprising benefits of attending local events and authentic connection with new people. Discover what organic social media means for a brand strategy and how collaboration is a powerful technique for small businesses. Gain an understanding of consistency and patience and how it helps an audience know, like, and trust your company. Hear Michelle’s marketing trend predictions for 2023 and how to evaluate what’s working (and what’s not).

Take Michelle’s advice: “Go live!” If you’re feeling unsure about this, keep listening because she offers a simple starting point that accounts for common concerns.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Nicolas presents on how to optimize the live video shopping ecosystem. Learn about the 4 P’s and what common questions to think about when setting up a live commerce event. What problem does your product solve? Will you create FOMO through special offers during a virtual shopping experience? How will you develop a promotional plan before the shoppable live stream? Where will the live shopping take place and at what time? Who will host the live selling video and how will they help you reach your audience goal?

Livestream shopping is a skill set and we’re here to help you excel at it. Ultimately, our advice boils down to a simple piece of advice: Don’t sell, give.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Marketing is a common struggle for business owners. Whitney Lauritsen and MJ Allen discusses how prevalent video has become. Live video is such a great opportunity to promote products and services.  Companies are now hiring their own content creators and brick and mortar stores can take advantage of it by getting sales directly from live video. MJ and Whitney talk about the trends they’re seeing with online retail, including TikTok and clubhouse. Experimenting with different platforms is key, as is repurposing content from live streams. 

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Cynthia Nelson, a video commerce expert with over 30 years of experience in ecommerce and strategy consulting.

Cynthia provides insights into the evolution of video commerce, explaining how current technologies have enabled the intimate selling experience once exclusive to traditional broadcast networks. She outlines the key components for brands to successfully adopt livestreaming, emphasizing the need for an internal champion, the right talent, strong data analytics, and wide content distribution.

When advising brands, Cynthia starts with understanding their business goals, assessing their digital maturity, and developing data-driven recommendations tailored to their needs. This strategic approach positions video commerce as a long-term channel, not a one-off tactic.

They discuss why video commerce has seen slower adoption in the US compared to China, how AI can enhance livestreams, and why brands should focus on cultivating loyal fan bases in our cookieless future. Cynthia remains staunchly bullish on the industry here despite measured growth so far.

With deep working history across media, ecommerce, and advertising combined with video commerce specialized consulting, Cynthia provides an experienced perspective on the potential for brands to drive engagement and revenue through streaming.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/

Connect with Cynthia Nelson on Linkedin: https://www.linkedin.com/in/cynthianelson/

#Curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 29

The impact of Covid on Ecom data

TikTok new AI

Companion product

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP5

Consumer Spending

Amazon & TikTok Shop partnership

DrugStore closure

Ads on Livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Discover how Hyva is revolutionizing the Magento ecommerce ecosystem by improving site speed and performance - critical factors for successful video commerce. Nicolas interviews Thien-Lan Weber from Hyva to learn how their lightweight front-end solution helps Magento merchants deliver blazing fast websites that maximize video content and rich media.

Hear about real-world examples of brands leveraging video marketing to drive traffic, with Hyva ensuring their sites can handle the load without crashing. Get insights into optimizing your Magento store for an exceptional video shopping experience that boosts conversions.

Thien-Lan Weber also shares her perspectives on top ecommerce trends like accessibility, the power of open source communities like Magento, and why simplicity is making a comeback. Don't miss this compelling discussion on the pivotal role of video commerce and how Hyva is empowering Magento merchants to capitalize on it.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Meet Thien-Lan Weber on linkedin: https://www.linkedin.com/in/thienlan/

Curated #Curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 23

DHS import loophole

Google Vids

Fanatics IRL

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Every Friday, Matt Hodlofski & Nicolas Bailliache deep dive on the top news of the week. From the latest logistics layoffs, Live tipping crazy numbers, Amazon & Meta partnership, there was a lot to unpack!

Week 4 !

About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“When you have content that performs well, do it again.”

Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox, where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became part of a Netflix series to take video to the next level. Learn about what social media platforms the brand prioritizes and how that’s evolved. Find out how BattlBox repurposes content into short-form videos. Get tips on working with influencers to promote products and what content performs best today. Uncover perspective on where to prioritize your advertising budget. Gain an understanding of how to evolve with the times and how to benefit from your community involvement.

Check out his blog for a look inside the minds of the best and brightest in the eCommerce industry: https://onlinequeso.com/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays.

Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has a lot of experience in eCommerce over 8 years with its different challenges and obstacles, from running a fulfillment center in China where she was living for over 2 years to launching her own software @TrackMage.

@TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. It allows them to track their products on the platform and do the upsell then automatic follow-ups for reviews. Download Irina’s free ebook, How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff: https://trackmage.com/flywheel-extra-sales/.

Learn how to create the best post-purchase experience for customers and get extra sales from existing customers. Discover what makes for a great sales journey and how to effectively communicate to get the attention you want. Get tips on managing expectations on all ends of fulfillment. Gain an understanding of when a customer needs your empathy and how to manage the time and money it takes to offer quality support. Uncover tips on offering effective product tracking and developing automated messaging. Hear about overcoming points of friction as a small business throughout the entire eCommerce fulfillment process.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Have you ever had an influencer ignore your email outreach? Or, have you started working with a creator and ran into challenges with their work? We've been there too. In this episode, MJ and Nicolas share some of the common issues they've faced working with livestream personalities. On the other side, Whitney talks about her experience as an influencer and the lessons she's learned through doing brand deals. These is a juicy episode so be sure to tune in to hear our insights and best practices before starting your next partnership.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Get the inside scoop on key ecommerce predictions for 2024 from expert Paul Drexler in this week's episode. Paul shares insights from his annual report compiling predictions across the industry, as well as his own hot takes as the author of the popular Shopee Freak newsletter. Tune in to hear Paul's disagreement with the prediction that no new marketplaces will challenge the dominance of Amazon, Walmart and eBay. You'll also learn about the expectation that TikTok will launch its own payments system called TikTok Pay to complete its ecommerce suite. Other highlights include predictions around live stream shopping ads, whether Google or Apple emerges as the AI leader, and how Google's emphasis on product search results could significantly impact publishers. If you're an ecommerce professional wondering what trends and developments may shake up the industry in 2024, be sure to listen to this jam-packed predictions episode.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Subscribe to Shopifreaks.com and never miss the most important e-commerce news stories that impact your business. Shopifreaks is the free weekly newsletter trusted by over 8,000 e-commerce professionals to consistently deliver the latest news, happenings & trends in e-commerce, obtain financial insight into notable e-commerce companies, and stay ahead of the game.

"Leadership is an action, not a position." - Donald McGannon

Are you in pursuit of self-mastery? Our special guest Danny Zee is and he joins the show to discuss email outreach, affiliate marketing, and what it means to be a great leader. As COO of Swanwick Sleep, he has learned a lot about working with influencers. Learn how to find the right people and reach new contacts through methods like Instagram direct messaging. Get perspective on why newsletter (and even SMS) marketing are more reliable than social media and protect you from the algorithm. Understand how to make value beyond the dollars (while still achieving an ROI). Tune in for a jam packed episode about how to find success in the eCommerce space!

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nico sits down with Nathan Vazquez, CEO and co-founder of Pipsticks, a unique sticker and stationery business. Nathan shares his unexpected journey from Wall Street high-frequency options trader to sticker mogul, revealing how a small subscription service grew into a thriving e-commerce brand.

Discover:

• How Pipsticks found success targeting adult crafters instead of children
• The company's customer acquisition strategy using Facebook ads and email marketing
• Challenges and opportunities in transitioning from B2C to B2B
• Insights on managing cash flow and inventory in a growing e-commerce business
• Future plans for licensed products and leveraging design assets

Nathan offers valuable advice for e-commerce entrepreneurs, discussing the importance of constant testing, understanding customer lifetime value, and adapting to changing market conditions. Whether you're a startup founder or an established e-commerce professional, this episode provides a fascinating look at building a niche brand in today's competitive online landscape.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there's a person on the other side of the screen.”

Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She teaches content creation, how to generate leads, how to be authentically you online, and how to create your content strategy that supports your business goals. Find her on TikTok and IG @cristinaacortess

Discover how to better understand, nurture, and serve your social media audience through comments, DMs, and polls. Learn the benefits of an email list and sending newsletters for creators and business owners. Get tips on deciding what content to create in your videos and text-based content (and how to make it valuable). Find out how to promote products without coming across too salesy. Uncover the surprising benefits for companies collaborating with nano-influencers, especially those who have engaged, niche communities, and where to find the right partner. Hear tips on optimizing content to attract consumers and clients. Gain an understanding of making a live shopping event a win-win for an influencer/host and the company behind the products.

Please fill out eStreamly’s survey about selling on social: https://forms.gle/Sw7iz95nGaWwy2wk6

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP7

NBC Universal going live on TalkShop Live

Temu overtook Ebay as #2 most visited ecommerce platform worldwide

Youtube 30b Shopping related views!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Season 2 : Welcome back everyone!

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In today's discussion:

HSNfluencer

Video Testimonial in Stream

Inflation & Interest rate

Prime day

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas Bailliache interviews Lucy Norris, a seasoned professional who has transitioned from TV presenting to becoming a live shopping expert. Lucy shares her fascinating journey from New York's entertainment scene to pioneering secondhand fashion live streams in the UK.

Listeners will gain valuable insights into:

• The evolution of video commerce from traditional TV to modern live shopping
• How to create engaging live shopping experiences
• Tips for aspiring hosts and brands entering the live shopping space
• The importance of authenticity and community building in live streams
• Balancing fashion advice with sales techniques

Lucy also discusses her swap program at Secondhand Styling and her consulting work with OCP Media Training, where she helps brands implement live shopping strategies.

Whether you're a brand looking to explore live shopping, an aspiring host, or simply curious about the future of e-commerce, this episode offers a wealth of knowledge from a true industry veteran. Tune in to learn how Lucy Norris is reshaping the world of fashion retail through the power of live video commerce.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Connect with Lucy: https://www.linkedin.com/in/lucy-norris-a4501215/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In the bustling world of live eCommerce, standing out means delivering professional, TV-quality broadcasts. But how does one make that leap without the big-budget equipment and expertise? Enter Ecamm, a game-changer for anyone wanting to elevate their live selling game. This episode brings you insights from Katie Fawkes, an expert at harnessing the power of Ecamm for riveting live broadcasts.

Episode Breakdown:

• Quality Over Quantity: Why does video quality matter? Katie delves into the nuances of how pristine video quality can influence viewer trust and skyrocket conversion rates.
• Features That Set You Apart: While tools like Ecamm are making waves, it's essential to understand what features genuinely make a difference in engaging a live audience. Katie will uncover these features and explain their impact on the live shopping experience.
• Mastering Real-Time Engagement: Live streaming thrives on real-time interactions. Katie shares strategies on keeping your audience hooked, from conducting polls to addressing comments on the fly.
• Crafting the Perfect Broadcast Atmosphere: Lighting, sound, and camera angles might seem trivial but can drastically alter the viewer's experience. Learn best practices and equipment choices that won't break the bank.
• Efficiency in Production: For many marketers and retailers, time and resources are limited. Katie offers insights on optimizing your setup and process to deliver TV-quality content without a TV-sized budget.
• Trends in Live Streaming - A Comparative Analysis: The pandemic undeniably catalyzed the live streaming surge. Katie examines the shifts in content types from pre to post-pandemic and discusses the evolving role of commerce in live streams.

Join us for a deep dive into the world of live streaming content. Whether you're a brand looking to break into the scene or a seasoned streamer seeking improvement, this episode promises a wealth of knowledge and actionable takeaways.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Katie : Ecamm Community: https://ecamm.tv/community

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7

Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing?

In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture, which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her company parallels the in-person luxury shopping experience and unlocks the full potential for virtual sales. Olivia has over 10 years of experience in the fashion retail industry, with a combination of corporate online merchandising and buying as well as in-store sales. In addition, Olivia has over 5 years of experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the luxury retail industry and target markets.

During this conversation, Olivia joins Nicolas and Whitney to discuss the importance of company training in simplifying the customer journey. She clarifies the difference between in-person vs online sales strategies. Hear about her experience working with content creators vs in-store specialists. Learn the difference between engagement and information sharing. Understand how to convert customers to special live stream shopping events through tactics like exclusivity to drive feelings of being special and empowered. Discover how to increase confidence in your sales specialists.

Find out why Olivia steers her clients away from discounting their products and what she recommends they do instead. Get perspective on demographics and how to overcome technology obstacles with older generations. Olivia even shares what luxury retail and NFTs have in common and what positive impacts web3 can make on the industry. All this and more in this value-packed episode!

Connect with Olivia:

• https://www.instagram.com/conversationcouture/
• https://www.instagram.com/olivia1jane/
• https://www.linkedin.com/company/conversation-couture/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

#Curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 27

Cheating on view count can lead to jail

Youtube new AI fast forward

NFL & Christmas Streaming

New QVC Show with Busy Philipps

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-Commerce Podcast, I had a chance to interview bestselling author Marcus Sheridan. Marcus wrote the transformational marketing book "They Ask, You Answer," which had a big influence on my own why.

Marcus shares his journey from struggling pool company owner during the 2008 financial crash to becoming a keynote speaker, agency owner, and thought leader in digital sales and marketing. He discusses his "they ask, you answer" philosophy of being obsessed with answering customer questions and addressing worries through helpful content.

Key topics covered include:

• The importance of embracing "the messy" - trying new things even if they seem clunky at first.
• Bringing sales and marketing together instead of operating in silos.
• Appealing to buyers by not acting smarter than them.
• Ending presentations and content while energy is still high rather than letting excitement fizzle.
• 
  

With insightful stories and actionable tips, this episode is perfect for e-commerce brands looking to build trust and boost sales through valuable educational content.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Get out your notebook because there's a lot to learn in this episode! Whitney, Nicolas, and MJ discuss how to balance your schedule to make your live eCommerce shopping event a success (and not a time suck). We break down average time frames to set up your livestreams for success.

Learn the easiest way to hire an influencer, how to select and setup your technology, connect your video to other social media platforms, and test everything out before going live. Get step-by-step tips for marketing and planning a live event through social media posts, email campaigns, and a landing page. Remember to add time in your calendar to repurpose content to social media. And most important, understand how all of this helps to drive engagement and sales.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Hey everyone,

We will be rolling out a new show on linkedIn. The V Commerce show as a BONUS episode of your Tuesday's Weekly where we will discuss the top four news that shake the world of video commerce. In this week episode: Paypal new antitrust lawsuit, New data on Youtube Live, Subcription coming on TikTok and Xsolla acquisition of livestreaming capabilities,

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. find out more at https://estreamly.com

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://streamify.store/livestreaming-checklistWhitney, Nicolas, and MJ discuss the Black on Black Friday live shopping event that eStreamly did with influencer Assunta Wilson. They share what went well, what they learned, and what they plan to implement for future events.

Check out the Black-on-Black Beauty Live Shopping Event recording here: https://estreamly.com/play?v=dE9KUOI3UCP

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Join us live to ask questions on Clubhouse and Twitter Spaces every Tuesday at 1:30pm PT/ 4:30pm ET

There is nothing more rewarding than seeing someone smile because of something you said or did. How do people respond to your brand?

Special guest Brad Powell is a wealth of knowledge when it comes to using live video to connect with community and customers. In this “master class”, he offers valuable tips on being remarkable on camera, creating engaging and genuine content, and overcoming fear of going live. It’s time to go live and start selling!

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends & strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever Aliexpress 11/11 (Single's Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

Feeling inspired by this episode? Sign up for Get Live Ready for the Holidays, which is a FREE 3-month long livestream shopping program.

We also have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7

Special guest Valon Xhafa shares how AI and behavioral science can reduce eCommerce cart abandonments and product returns. Valon is the founder of Behamics. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways to apply AI to take the online shopping experience to the next level.

Learn how to optimize the shopping experience in real time to increase satisfaction. Discover ways to add a human touch to your customer service and sales. Get tips on helping shoppers make decisions based on behaviorial science. Receive insight on variables that impact purchase choices, like price and having too many options. Hear surprising facts, like how coupons impact return rates. Find out Valon’s thoughts on the future of online shopping.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent.

Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thinks of the future of multichannel networks and their place in live-streaming. Uncover your perspective on working with talent and how to balance your budget. Get tips on finding the right creator for your live event campaign. Learn about accessing data from live shopping. Gain an understanding of how to get started in the streaming space. Discover Damian’s top advice for brands and talent to achieve the best results and delight customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Whitney and Nicolas are joined by guests Jeff Tezak and Lucas Garcez to discuss how they built the confidence to broadcast live. They share best practices they've learned along the way about selling products in a shopping event. Nicolas gives an update on eStreamly's progress and upcoming features, and Whitney introduces the new Livestreaming Success Checklist

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Assunta Wilson joins Whitney, MJ, and Nicolas to discuss her eStreamly live streaming experience as a micro influencer and small business owner. She shares her best practices for prepping for, hosting, and promoting the streams. Find out why online shopping events benefit small, Black-Owned brands. Learn how to optimize your live content for higher engagement and sales. Plus, hear updates on eStreamly and what's on the horizon for the live eCommerce platform in 2022.

Watch Assunta's live shopping videos and follow to for alerts on upcoming events here: https://www.estreamly.com/assunta

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP6

Consumer Spending Data

White House Creator Summit

Mars & Kellanova M&A and what it could mean for video commerce

Etail boston: Hot takeaway on AI & retail

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep17

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays at 4 pm EST on the Be.Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST.

Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about building a live audience using consistency. Discover tips on getting to know your audience so you can optimize your streams and understand their pain points. Uncover the difference between selling, showcasing, and giving value to viewers. Find out what Dr. ELO expects for the future of live commerce and how he stays relevant with trends within online sales. Gain an understanding of how to get started and struct your streams, plus the benefits of going live every day.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/

Ep 20

Amazon New Shopping Holiday

Amazon & Mr Beast

Mattel is a Media Company

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.com

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“QVC and HSN are the original influencers”

Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing.

On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the fence about purchases. Find out how platforms like HSN and QVC are influenced by short form video content and other digital format developments to stay current and up to date. Discover the differences between trained on-camera hosts and influencers who sell on live streams, such as using consumer product blueprints. Get tips on entertaining and educating, and how storytelling can be weaved into brand promotion. Gain an understanding of the pros and cons of appearing on HSN and QVC, and how someone like Matt can take your brand from point A to point B.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

#Curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0

Ep 28

Pet shopping network

BigCommerce for sale

Dappz Sport & Collectible

Quick commerce

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? 

Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.

In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

“You're showing up in your content to add value to other people”

Special guest Hilary Billings (https://www.linkedin.com/in/hilarybillings/)is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers (https://www.attentioneers.com/freecall), where she leads a creative agency to help clients grow revenue and reach through viral short-form videos. As a strategist, she has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and tv producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. A sought-after business speaker, she’s shared the stage with William Shatner and Bon Jovi. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.

The downside of becoming popular on social media is attracting trolls in the comment section. On this episode, Hilary shares the best way to deal with and disarm haters, plus the surprising opportunities they brand. If you’re afraid to put yourself out there, tune in to hear how to decide what’s right for your company - being the face of the brand or working with a professional on-camera host. Learn how to stay ground in creating connection and relatability with viewers so you can earn their attention and engagement. Discover how to protect yourself from negativity and make content that converts. Get tips on moderating a live audience while maintaining authenticity and spontaneity. Hear Hilary’s advice on crafting responses to comments that better support your brand. Find out how to leverage the algorithm by creating creative videos that people can’t stop watching. Uncover the secret to getting people into a live stream and keep them there, while teaching them how to talk to you in the comments. Gain an understanding of Hilary’s curiosity approach that builds an audience’s trust in the long run.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She and her team help brands connect with ideal clients, build community, and convert audience members into paying customers. Learn more and connect with Emma at https://ninetyfivemedia.co, https://ninetyfivemedia.co/, or on Instagram @ninety.five.media.

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

Emma also discusses the concept of content pillars, which include education, validation, and vulnerability. She explains how vulnerable content, which involves speaking about your brand journey and showing up as a human, can build deep connections with your audience. Additionally, Emma talks about the benefits of user-generated content (UGC) and working with influencers. She emphasizes the importance of building content around a goal and creating a 90-day marketing plan. Finally, Emma predicts that the future of marketing is video and discusses different approaches to building relationships with your audience, such as being authentic and relatable.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about artificial intelligence (AI) tools, like ChatGPT and Descript. The conversation begins with a review of what we predicted for 2022, including what did and didn’t happen in the live streaming and digital marketing industries. For instance, we reflect on the role of women in business this past year and the potential for more funding for female-led businesses in the years to come. Hear our thoughts on recent challenges like inflation, tech industry layoffs, and global events. Then we delve into the impact of AI on content creation and consider the importance of being mindful of the risks and benefits of the trendy tools. We consider the pros of using AI services for customer service, as well as cons like the ethical implications. There’s a lot to consider as we end the year and transition into 2023!

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming and live shopping. From strategy to training, to production and execution as well as sourcing, training and management of KOLs. She is also the Founder and CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends and strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever AliExpress 11/11 (Single’s Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US, and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

In this exciting episode of the Live E-commerce Podcast, we sit down with the inspiring Kara Goldin, the mastermind behind Hint Inc., renowned for its market-leading unsweetened flavored water - Hint Water. Starting her journey in media, with notable tenures at companies like AOL where she spurred the growth of e-commerce and shopping ventures, Kara's story is one of drive and passion. Today, she stands as an emblematic figure for budding entrepreneurs and established leaders alike.

In our candid conversation, we delve deep into the heart of Kara's journey. What propelled her from the tech-driven corridors of AOL to the refreshing aisles of flavored water? What was that pivotal "aha" moment that led to the birth of Hint?

As a woman at the forefront of a fiercely competitive industry, Kara sheds light on the challenges she faced, and how she transformed them into stepping stones. Her insights provide a beacon of hope and motivation for other female founders navigating the intricate maze of the business world.

But that's not all. Beyond Hint and its flavorful explosion in the market, Kara has carved a unique niche as a content creator. With an active and influential presence on platforms like LinkedIn, a best-selling book, "Undaunted: Overcoming Doubts and Doubters," and her riveting podcast, The Kara Goldin Show, she is a force to reckon with in the world of content. We dig deep to understand the genesis of this transition. Why did she step into the realm of content creation? And more importantly, how has the medium of video played a role in her journey?

Join us for this electrifying chat and get ready to be inspired, informed, and invigorated! Whether you're an entrepreneur at the beginning of your journey, an established business owner, or just someone seeking a dose of motivation, this episode with Kara Goldin promises a wealth of wisdom and insights. Don't miss it!

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

• Join the Live eCommerce private community: https://get.estreamly.com/community.
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.
• Connect with Kara on Social @karagoldin on all platform

Guest Meera Kothand is an email marketing strategist and 3X Amazon best-selling author. She is also the publisher of MeeraKothand.com, an award-winning site listed as one of the Top 100 sites for solopreneurs. She makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.

Get strategies for promoting your live events and offering the right kinds of lead magnets that relate to your brand. Learn what types of emails have the most impact and gather effective selling techniques for writing. Reverse engineer the newsletter process and create a marketing journey that primes your customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Join us in this enlightening episode as we sit down with Allan Perrottet, the dynamic COO and co-founder of Decommerce. Allan offers a unique perspective on community growth and engagement. We delve deep into the intricacies of building and nurturing e-commerce communities.

Building Your Community:

• The core principles behind establishing a robust e-commerce community.
• The distinction between community and mere social media followship.
• The pros and cons of on-platform vs. off-platform community building.
• Striking the right balance between the two.

Increase Retention by Engaging with Your Community

• Proven strategies to keep your community members engaged and loyal.
• Walking the fine line: Providing value without over-promotion.
• Addressing negative feedback and criticism constructively.

Using Your Community for Lead-gen:

• The role of community moderators in brand-controlled communities.
• Techniques to maintain narrative control while fostering organic interactions.
• Finding the sweet spot between organic community interactions and lead-gen campaigns.

Tune in to gain invaluable insights from a leader who has been at the forefront of e-commerce community engagement. Whether you're an established brand or just starting out, Allan's expertise promises to equip you with the tools and strategies to foster a thriving customer community.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Check out our new show published on Fridays:

Connect with Allan on linkedin : https://www.linkedin.com/in/allan-perrottet/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP8

• Non Farm Payroll
• TikTok Shop Overforecast
• Ebay & the Fashion week
• Reviews & Ecom

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

“Through the lens of design, we can change the world.”

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist



Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Special guest Drasko Raicevic runs UpLevelMind.com, a coaching program and a podcast of the same name. His specialty is healing the human behind the entrepreneur so they can become better business owners. His UpLevel Mind method quickly and permanently eliminates the head trash and emotional blocks that stop entrepreneurs from becoming the leaders who can scale. As a result, his clients experience more of what matters to them: more profit, more freedom, and more fulfillment.

In this episode, we explore the internal struggles that hold us back from reaching our true potential. Learn how to overcome self-sabotage and align yourself with your highest, most authentic self, all while distinguishing between business problems and personal blocks. Discover what head trash is and how to shift your mindset from focusing on losses to gains. Uncover the difference between competency doubt and self-doubt and gain insights into unconventional ways to host a live event as an introvert. Don't miss this opportunity to gain a better understanding of misunderstood concepts like boundaries and to gain the tools you need to overcome your inner critic and move forward with live shopping events.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP12

TikTok getting into ads search

RayBan, Ai and privacy concerns

Video ads - new study from emarketer

Fanatics live acquiring video commerce EU marketplace

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Special guest Marcus Sheridan is an acclaimed International Keynote Speaker and author of They Ask, You Answer. He helps businesses reach their potential in the digital age and is known for his unique ability to excite, engage and motivate live audiences.

After running into some tech issues, Marcus shares tips on leaning into and embracing the messy parts of running a business and creating content. It’s part of living the digital existence! He also touches upon important questions to ask when creating marketing elements like your website. Tune in to learn valuable tips on the buyer’s journey and how to lay the foundation with basic principles. Discover best practices and surprising facts about what works best in video production. Hear Marcus’ views on web3 like crypto, NFTs, and the metaverse. Gain perspective on handling the shifting, rising tides in eCommerce.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and/or Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Are you curious how to leverage technology and engage your customers at the right time? This episode's guest can help you do just that. Brian Fanzo has been live streaming since March of 2014, which lead him to complete thousands of livestreams across every platform and tools like Meerkat, Periscope, YouTube Live, and Linkedin Live.

Brian Fanzo shares:

• how the live stream changed his life and career
• the mindset shifts required to build out goals, measure and track success
• finding your niche
• navigating work with sponsors and partners to make it valuable for both sides.
• working with artists and amplifying conversations. 
• how the marketing and sales industry is in the business of trust. 

Tune in to understand the value of going live. Now is the time to put yourself out there and tell your story! As Fanzo says, "just press the damn button!"

Learn more about Fanzo: https://brianfanzo.com/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Nicolas speaks with special guest India Brown, who specializes in creating video marketing strategies that create connections on a deeper emotional level. She helps clients build trust and outshine competitors.

Find out why you need to define your target audience before you start creating content. Learn how to identify your ideal client, figure out where they are on social media, and communicate what makes your brand different. Discover the three content pillars and how to structure your posts for success. Hear tips on repurposing your live streams to other platforms and how eStreamly can support with this. Get tips on scripting your videos with talking points and using tools like teleprompters.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

“eCommerce is math and metrics don’t exist in a bubble”

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your business team and customers to create more clarity and reduce issues. Learn about Chase’s mathematical sales equation (his Brand Scaling Framework) and how it can improve KPI amongst privacy changes. Hear his perspective on optimizing conversation rates and how brands can maximize reach via video content. Discover the factors that enable you to increase Average Order Value (AOV). Uncover advice on cross selling with partners and the benefits of leading with value.

We also touch upon the importance of prepping for winter holiday sales. Gain tactical suggestions for getting ready for big days like Black Friday and gift shopping. eStreamly is launching a livestream shopping program to support your journey. With this program you will have support you, and we are partnering with expert in ads, training, finding the right host. Learn more by emailing hello@estreamly.com

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP11

Consumer confidence

Mercado Libre

Grocery & Video commerce

Zara livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she's been researching and using, including what they are, how they work, and how they can be applied to business, specifically video shopping events. Whitney defines generative AI and large language models before providing examples from OpenAI, Google, and Facebook. Learn about the benefits and drawbacks of using tools such as ChatGPT, Quillbot, Copy.ai, and Jasper. Learn how they can help you save time (and possibly money) when conducting research, developing and executing marketing campaigns, and providing customer service. Learn how to use AI before, during, and after online shopping events. Learn how to improve your work quality, better understand your customers, and collaborate with your team.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.