Welcome to The Millionaire Maker Show. I'm Lindsey Anderson, a business coach for coaches, and I'm your host. As a master conversion copywriter and experienced business coach, I'm here to provide you with insights and strategies to scale your coaching business. In this episode, we'll focus on mastering the four phases of business growth.

Before we dive in, I encourage you to listen to Episode 1, where I introduce the Millionaire Maker Coaching Funnel. It will give you a comprehensive understanding of the strategies and concepts we'll discuss today.

In this episode, I'll be sharing valuable insights on the four phases of business growth. With 20 years of experience as a business coach for online coaches, I've helped numerous individuals scale their businesses and achieve remarkable results.

The main objective of this episode is to guide online coaches in generating consistent revenue and achieving more time, money, freedom, and impact.

Key Takeaways:

Revenue Phase: As a business coach, I understand that generating revenue is crucial for sustaining and growing your coaching business. It lays the foundation for all other phases of growth. Without consistent and adequate revenue, your business may face financial difficulties and limited longevity.

Impact Phase: Once you've established revenue, it's time to focus on making a significant impact. This phase involves reaching a broader audience, investing in products, coaching programs, and memberships, and expanding your influence to create a meaningful difference.

Freedom Phase: With a solid business foundation and consistent cash flow, you can enjoy lifestyle freedom, financial freedom, and creative freedom. This phase is all about leveraging your resources and systems to create a business that works for you, allowing you to live life on your terms.

Legacy Phase: Building a legacy involves long-term planning and creating a business that can thrive even with reduced personal involvement. It's about creating a lasting impact and ensuring that your business continues to make a difference beyond your direct efforts.

Important Episode Highlights:

The Importance of Revenue Generation: I emphasize the significance of revenue generation. It serves as the fundamental resource for sustaining and growing your coaching business. Without consistent revenue, your business may struggle financially, and its longevity could be at risk.

Let me share Brian's story to illustrate this point. Brian, a passionate holistic health and wellness coach, initially focused on making an impact without prioritizing revenue generation. Despite having a strong online following, he struggled to convert his followers into paying clients. Neglecting revenue generation led Brian to face financial hardship and even contemplate quitting his business.

However, when Brian restructured his approach and placed emphasis on revenue first, he was able to create one-on-one coaching programs. This eventually allowed him to transition to one-to-many programs, significantly boosting his revenue and expanding his impact.

The Phases of Business Growth:

1. Revenue Phase: This initial phase requires a focused approach on sales, marketing, and client relations to establish a consistent cash flow stream. It sets the foundation for future growth and success.
2. Impact Phase: Once revenue is established, as a business coach, you can expand your reach and invest in products, coaching programs, and memberships. This phase is all about making a broader impact and creating a ripple effect through your work.
3. Freedom Phase: With a solid business foundation and consistent cash flow, you can enjoy lifestyle freedom, financial freedom, and leverage in your business. This phase is about creating a business that aligns with your desired lifestyle, giving you the freedom to focus on what brings you the most joy...

Welcome to this special episode of The Millionaire Maker Show. I'm thrilled to have a remarkable guest today, Matt Bellmann. Matt is the innovative mind behind Passion.io, an app designed to create and build online courses and apps for online businesses.

Guest Introduction

Today’s guest, Matt Bellmann, is the creator of Passion.io. He is an experienced traveler, having visited over a hundred countries, and is known for his charity work, including a notable trip to Mongolia to raise funds for building shelters for kids. As an entrepreneur and software creator, Matt focuses on scalable solutions for online education, making a significant impact in the industry.

How To Build a Million Dollar Business with Passion.IO Founder Matt Bellmann - Key Takeaways

• Global Impact and Experience: Matt's extensive travels and charity work underscore the importance of making a difference and show how diverse experiences can shape entrepreneurial insights.
• Origin Story: Frustrated with existing online course platforms, Matt created Passion.io to address market gaps and scalability issues, leading to its success.
• Churn Management: Managing churn has been a significant obstacle in scaling. Matt emphasizes that reducing churn and improving revenue retention are crucial for sustainable growth.
• Surprising Insights: Education and mindset play a critical role in business success, often more so than additional features. Real-world interactions provide deeper understanding than surveys alone.

Guest Insights

• Journey to Passion.io: Matt transitioned from using platforms like Udemy to creating Passion.io due to a need for a more effective course delivery platform. The success of Passion.io is not just about creating software but also heavily investing in its development and understanding user needs.
• Challenges and Solutions: Managing churn and retention are critical, with strategies focusing on reducing churn and increasing revenue from existing users. Deep user research and understanding their true needs beyond surface-level feedback are essential.

Key Quotes

• “It doesn’t make any sense to build a course on the web when everyone is on their phones.”
• “Being an entrepreneur is like looking down the abyss and eating glass all the time.”
• “The biggest surprise is how important education is. Sometimes features aren’t the solution; it’s about shifting mindsets.”

Resources Mentioned

• Passion.io: Matt’s platform for creating and scaling online courses and apps.
• Follow Matt on Instagram: https://www.instagram.com/passion_io 
• Subscribe to Matt’s YouTube channel: https://www.youtube.com/c/passionio 
• milliondollarcreators.club has FREE access to real business insights from creators

Conclusion

Matt Bellmann’s journey underscores the importance of addressing real user needs and overcoming challenges in business scaling. His experience highlights that understanding user behavior and focusing on mindset and education can drive significant improvements. Thanks for tuning in to this episode of The Millionaire Maker Show. Stay tuned for more insights and strategies to elevate your online business.

Welcome to the episode of The Lindsey Anderson Show. I’m so excited for today’s guest, Mr. Darren LaCroix. In this episode, we dive into the power of stage time and the habit of showing up even when it’s uncomfortable. We talk about how taking risks and facing failure head-on can fuel growth in both public speaking and business. 

Guest Introduction

Today’s guest is Darren LaCroix, an internationally recognized speaker and coach. He outshone 25,000 contestants from 14 countries to become the world champion of public speaking. Darren is the author of two books—Laugh and Get Rich and The Speaker’s Edge—and he holds the unique distinction of being the only speaker in the world who is both an accredited, certified speaking professional and a world champion of public speaking. He’s known for his mantra, “Stage time, stage time, stage time,” and his relentless commitment to doing the work—even when it means looking bad. Darren’s approach offers transformational insights that are essential for online coaches and for anyone looking to scale their business.

How to Build a Profitable Speaking Business - Key Takeaways

• Consistent Practice Is Crucial: “Any day you don't get on stage is a day you don't grow.”
• Failure Is Fuel: I embraced failure after a business setback and learned that having no ego opens the door to growth.
• Mentorship Matters: Mentors saw my willingness to do the work, even when I was a nervous, wannabe comedian.
• The Power of Stage Time: Driving two and a half hours for a five-minute open mic set taught me that showing up, even in less-than-ideal circumstances, builds resilience.
• Transformative Storytelling: Use your personal experiences—your struggles, failures, and breakthroughs—to create stories that captivate and transform your audience, and ultimately, help you scale your business.

Overcoming Fear and Failure

• I started as a shy, introverted wannabe comedian with zero confidence.
• My comedy mentors said, “Any day you don't get on stage is a day you don't grow.”
• After a business failure, I had no ego—just the drive to learn and improve.
• Despite the risk of embarrassment, I embraced every open mic night as a chance to evolve.
• These experiences not only transformed my public speaking but also shaped my approach as a business coach for coaches, teaching me to overcome fear and build resilience.

Growth Through Stage Time

• I drove two and a half hours just to secure five minutes on stage.
• Even when my high school buddy called me “stupid” for chasing my dream, my mentors recognized my determination.
• The consistent habit of showing up, regardless of the outcome, is what built my foundation.
• This is a core principle in transformational coaching and scaling an online business—consistency creates growth.

Transition from Comedy to Public Speaking

• I learned that while comedy clubs were great for initial failures, they weren’t the right fit for my soul.
• Finding Toastmasters was a game changer—a warm, encouraging space where I could build my public speaking skills during the day.
• I joined multiple clubs to “quadruple my failure rate” and maximize stage time opportunities.
• This transition is a prime example of transformational coaching in action, illustrating how real-world challenges can prepare you for scaling your online coaching business.

The Art of Storytelling

• A mentor once told me: “Stop trying to find that story that launches your speaking career. Instead, take the stories you already have and make them so good someone will pay to hear them.”
• A good story starts with who you were—your visuals, your emotions—and then takes the audience on a journey...

Welcome to another episode of The Millionaire Maker Show. Today’s focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.

Guest Introduction

Justin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.

Generating High-Quality Referrals Using the Upstream Model - Key Takeaways

• The Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.
• Relationships are a long-term game; it’s essential to invest in your relationship bank accounts.
• Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.
• Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.
• Understanding common ground and shared interests is vital for effective networking and referrals.

Keeping Relationships Hot

• Networking doesn’t have to be a slow, drawn-out process.
• Engage in direct discussions about mutual interests instead of lengthy meetings and social events.
• Identify clients who could benefit from your network and introduce professionals who can help them.
• Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.

Common Networking Obstacles

• Overcome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.
• Understand the true value of your client relationships and look beyond surface interactions.
• Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.

Lessons Learned

• Surrounding yourself with high achievers can elevate your mindset and business opportunities.
• Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.
• Be aware of influences that can either uplift or diminish your professional reputation.

Key Quotes

• “I didn’t have to know everyone. I just needed to know the right people.”
• “When you take care of people even when you’re not getting paid, it opens the door to serve them and their friends more often.”
• “If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”
• “Choose your friends wisely; influences can elevate you or harm you.”

Resources Mentioned

• Justin’s website: https://proinsight.com
• Follow Justin on social media: @justinstoddart
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Welcome to this episode of The Millionaire Maker Show. I’m thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.

Guest Introduction

Rachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.

How to Build a Brand That Sells - Key Takeaways

• Intention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.
• Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.
• Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Consistency is Key: Regularly showing up for your audience builds trust and fosters community.
• Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.

Common Obstacles in Branding

• Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.
• Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.
• Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.

Tips for Strengthening Your Brand

• Pull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).
• Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.
• Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.
• Daily Practice: Regularly assess whether your communications support your brand's core messages.

Future of Branding

• Evolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.
• Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.
• Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.

Key Quotes

• "If we make people feel good, they're a lot more inclined to buy from us."
• "Intention is everything. If we have intention behind what we create, people feel that."
• "Hire the experts that are doing what you already want to be doing."

Resources Mentioned

• Rachel's website: rachelpesso.com
• Connect with Rachel on Instagram:

In this episode, we explore the power of LinkedIn as a tool for building genuine business relationships and scaling your business. Special guest,  Jaime Ellithorpe, shares how to combine automation with authentic human connection to grow your business. We discuss her multi-faceted marketing approach, which blends engaging content with strategic outreach, and explore the pillars of effective messaging.  Jaime also reveals how to create meaningful conversations on LinkedIn and transform the platform into a consistent lead generator for business owners.

Guest Introduction

Jaime Ellithorpe is a business growth consultant, author, speaker, and the founder of 540 Strategies, a marketing consulting firm that provides lead generation and appointment booking services for consultants, coaches, and professional services businesses.  She is widely known as "The LinkedIn Lady." With her expertise in LinkedIn outreach, email marketing, and automation,  Jaime helps entrepreneurs generate leads and foster authentic relationships. Her passion lies in aligning marketing systems with mindset and intentionality, enabling business owners to grow their businesses without sacrificing their authenticity or values.

Master Your LinkedIn Lead Gen - Key Takeaways

• LinkedIn makes it easy to create genuine human connections, which is vital for business owners looking to grow their client base.
• Referrals are the fastest and most effective way to scale your business.
• Curating your LinkedIn network intentionally helps build a high-value audience aligned with your business goals.
• Authentic conversations and long-term relationships are foundational for sustainable business success.
• Implementing a system ensures consistency and prevents the unpredictable ups and downs in business growth.

Why LinkedIn Stands Out

LinkedIn fosters quality engagement that goes beyond vanity metrics like likes and impressions.  Jaime describes the platform as ideal for “two-way marketing,” where meaningful interactions provide real feedback and connections. For business owners, LinkedIn’s professional environment allows for direct and authentic interactions with potential clients and partners.

Content Strategy for LinkedIn

 Jaime recommends that entrepreneurs focus on thought leadership content that educates and inspires their audience without giving away all their expertise. Balancing this with subtle invitations, such as booking a call or downloading a resource, helps move prospects further into the funnel.  Jaime’s messaging pillars—aligned with a coach’s core values and expertise—help create content that resonates with an audience and positions the coach as a trusted authority.

The Hidden Gold in Referrals

Referrals are LinkedIn’s hidden treasure, offering business owners a way to bypass trust and credibility barriers. By focusing on authentic relationship-building, coaches can generate a steady stream of referrals that feel seamless and natural. This strategy often leads to higher conversion rates and a network that actively supports business growth.

Daily LinkedIn Habits for Success

 Jaime shared actionable tips to stay consistent on LinkedIn:

• Define your target audience—know whether you’re seeking clients, referral partners, or collaborative opportunities.
• Be selective about who you connect with and accept into your network.
• Start meaningful conversations daily to build trust and engagement with your audience.

Managing Conversations Without Overwhelm

 Jaime and I discussed focusing on quality over quantity when managing LinkedIn conversations. Her recommended icebreaker questions include:

• “What inspired you to get into your industry?”
• “What’s been your biggest challenge in your coaching journey?”
• Keeping initial exchanges concise and meaningful sets the stage for...

Today I’m breaking down 3 programs you should not invest in if you’re looking to scale your business online.

Buyer Beware: 3 Programs You Should Not Invest In - Key Takeaways:

Avoiding High-Ticket Coaching Pitfalls: 

Let's kick things off by uncovering the truth behind high-ticket coaching programs. I'll reveal common pitfalls you should steer clear of to ensure success in scaling your coaching business.

Freebie Trap: 

Don't get caught up in the allure of freebies as your primary client attraction strategy. Discover why they may not yield the results you're hoping for and what to focus on instead.

Membership Trap: 

While memberships may seem enticing, they often come with their own set of challenges. Learn how to evaluate whether memberships are the right fit for your coaching business and how to navigate potential pitfalls.

Mini Offer Trap: 

Mini offers can be tempting but proceed with caution. I'll share why relying solely on mini-offers may devalue your services and leave you feeling disappointed with the results.

Building a Business That Works:

Let's address the chaos that can come with running an online business solo. It's time to shift gears and focus on creating a system that works seamlessly for you.

Remember, profitability is key to sustainable growth. Avoid overspending on unnecessary expenses and prioritize strategies that directly contribute to your business's bottom line.

And don't forget the power of strategic selling and nurturing client relationships. These are essential components of a successful business, far more impactful than automated funnels or passive income models.

The Unlaunch Method Workshop:

Ready to consistently sell your high-ticket services with social media? Join me for my free LIVE Unlaunch Method Workshop, where I'll share my proven strategies to do just that.

For those seeking personalized guidance, consider upgrading to the VIP ticket option for exclusive one-on-one coaching sessions with yours truly.

Key Quotes:

• "Stop making that mistake. I'll guide you through what you need to know for your next coaching program and ensure you're set up for success."
• "Freebies will not work. What you need are genuine connections and meaningful sales conversations."
• "The membership trap is risky business. It's not always what it seems and may not be the best fit for your coaching business."
• "Remember, buyers are listeners. Don't underestimate the value of your services by relying solely on tiny offers."

Resources Mentioned:

• The Unlaunched Method Workshop

Conclusion:

Remember, understanding the intricacies of the online business industry is crucial for avoiding common pitfalls. If you're ready to take your business to the next level, don't hesitate to sign up for The Unlaunch Method Workshop. I look forward to seeing you there.

I’m thrilled to introduce today’s guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we’ll delve into Tiffany’s journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.

Guest Introduction

Tiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.

Building A High-Performance Team With Tiffany Rosenbaum - Key Takeaways

• Overcoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.
• Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.
• Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.

Building Effective Teams

• Hiring Strategy:
• Utilize DISC profile tests to match candidates with role requirements.
• Understand candidates' belief systems and what motivates them.
• Ensure alignment with your core values and mission statement.
• Pitfalls to Avoid:
• Avoid hiring based solely on immediate needs without thorough vetting.
• Integrate new hires into the company culture to foster cohesion.
• Leadership Insight: Effective leaders focus on developing their team’s potential rather than just filling positions.

Key Quotes

• “It’s all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can’t develop or become who we need to become.”
• “You have to bring the filling back in to deal with them, to make sure they’re developing and leveling up.”
• “No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”

Resources Mentioned

• Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com 
• Join Tiffany’s list for networking events here: https://forms.gle/M963DYjJgHszksej6
• Tiffany’s website: https://www.tiffanymrosenbaum.com 
• Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/ 
• Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum 
• Connect with Tiffany on Facebook:

In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.

Guest Introduction:

Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.

Storytelling in Marketing and Sales - Key Takeaways:

• Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.
• Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.
• Personal stories help humanize your brand and provide the right balance with business content to maintain interest.
• High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.
• Balancing vulnerability with professional messaging is essential to maintaining your brand’s integrity and trustworthiness.

Storytelling in Marketing:

• Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.
• Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.
• Tying personal experiences to your business message strengthens your brand’s trust and credibility, making it more likely to resonate with your audience.

Content Strategies for Social Media:

• Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.
• Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.
• Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.

Key Quotes:

• “The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”
• “It’s more important than ever to be vulnerable in your storytelling, but make sure it’s relevant to your audience.”
• “If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”

Resources Mentioned:

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat 
• The Story Builders website: www.mystorybuilders.com 
• Chat with someone from The Story Builders team: http://mystorybuilders.com/story 
• Visit Lindseya.com/apply  to apply for personalized coaching and sales systems.

Conclusion:

This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...

Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.

Posting On Social Media Is Not Marketing - Key Takeaways:

1. VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.
2. 
   
3. Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.
4. 
   
5. Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.
6. 
   
7. Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.

Common Social Media Posting Mistakes:

• Are you accidentally adopting an influencer persona instead of showcasing your expertise?
• Don't underestimate the power of sharing client success stories and the methodology behind your approach.
• Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.

Key Quotes:

• "Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients."
• "Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence."
• "The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."

Resources Mentioned:

Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.

Conclusion:

As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.

Welcome to The Millionaire Maker Show! Today, we're diving into ChatGPT tips, an absolute game-changer for your coaching business. If you're a 6 or 7-figure coaching business owner looking to scale your online business using cutting-edge marketing and sales strategies, these ChatGPT tips are tailor-made for you. Discover how ChatGPT can revolutionize your lead generation efforts with these expert tips.

ChatGPT Tips: Empowering Your Coaching Business with AI Lead Generation

Embracing the AI Revolution:

• Introducing ChatGPT: Your AI tool for empowering lead generation
• Overcoming skepticism: How ChatGPT complements your unique voice and creativity
• Embrace ChatGPT as your AI marketing assistant for your coaching business
• Maximize lead generation success with ChatGPT using these essential tips

Maximizing ChatGPT's Potential:

• Organizing your ChatGPT threads: Distinguishing between 3.5 and 4.0 versions
• Storing and organizing generated content: Creating a valuable marketing asset
• Mastering specificity and context: The key to getting the best responses from ChatGPT
• Optimize ChatGPT for high-quality lead generation and increased conversions

Mistakes to Avoid:

• Avoid over-reliance without context: Guide ChatGPT effectively for desired results with your human touch
• Fact-checking and verification: Ensuring accuracy in your AI-generated content
• Ignite creativity in prompts: Unleash ChatGPT's full potential for success
• Sidestep common pitfalls with ChatGPT to boost marketing efforts

Leveraging the Paid Version:

• The benefits of investing in ChatGPT's paid version
• The value of ChatGPT as your 24/7 marketing and sales support
• Harness premium features for exceptional results in lead generation
• Elevate your coaching business with ChatGPT's advanced capabilities

Using ChatGPT as a Skill:

• Treating ChatGPT like a person: Give context and use it regularly
• Sharpening your ChatGPT skillset for exceptional lead generation
• Master communication with ChatGPT for effective marketing
• Level up your marketing game with expert ChatGPT utilization

In Conclusion:

• Join me at themillionairemakershow.com/masterclass for a live masterclass on using ChatGPT for authentic marketing.
• Don't miss out on these ChatGPT tips that can transform your coaching business.
• As a 7-figure coaching business owner, ChatGPT can be your ultimate lead generation tool

Today, I'm thrilled to welcome Nick Usborne as our guest. Our connection dates back to a previous podcast where we delved into conversational copywriting. Today, our focus shifts to the captivating realm of AI in copywriting.

Guest Introduction - Nick Usborne

Nick Usborne is a seasoned copywriter with over 40 years of experience. Since 1979, copywriting offline and then online, he has worked with dozens of major companies, including:

Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, the U.S. Navy  and others.

He has spoken at numerous online marketing conferences and conducted in-house seminars and training sessions for many companies, including: Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council..

As a business consultant for online entrepreneurs, I deeply appreciate Nick's commitment to connecting with the human side of his audience. His expertise in conversational copywriting and emotional intelligence has been transformative. Nick transitioned from corporate training to providing individual-focused courses and is now embracing AI, particularly ChatGPT, to accelerate his copywriting.

The Role Of AI In Copywriting: Key Takeaways

Evolution Of Copywriting:

We explore the evolution from hard-selling to conversational copywriting, emphasizing genuine connections with the audience.

Introduction To AI In Copywriting:

Nick spotlights ChatGPT as a game-changing AI tool, delving into its profound impact on transforming the copywriting landscape.

The Role Of AI In Copywriting:

Our conversation underscores that while AI enhances efficiency, it won't replace emotional intelligence. We stress the importance of combining AI with emotional intelligence for impactful and authentic copy.

Adapting To Change:

Emphasizing the significance of adapting to technological changes, especially the rise of AI, I encourage fellow online business owners to embrace and learn about these tools to stay relevant.

Future-Proof Copywriting:

Nick shares insights on future-proofing copywriting by seamlessly integrating AI and emotional intelligence. We recognize the unique value humans bring – the ability to infuse emotion into content.

Example Of Human Touch:

Sharing a real-life example, we discuss the irreplaceable human touch, such as forgetting a friend's name at a conference. We highlight how personal experiences and emotions add depth to copy that AI cannot replicate.

Empathy In Copywriting:

Nick and I identify emotional intelligence, specifically empathy, as a crucial element for creating a compelling and relatable copy. We emphasize the importance of maintaining a human touch in the age of AI.

Key Quotes

• "AI plus emotional intelligence: that's the future of copywriting."
• "It'll be the death of the lazy copywriter."
• "Take AI and layer it with emotional intelligence."

Resources Mentioned

• Nick’s website: https://nickusborne.com 
• Connect with Nick on Facebook: https://www.facebook.com/nick.usborne 
• Subscribe to Nick’s newsletter: https://nickusborne.com/newsletter 
• Get my free guide: Fill Your Programs, Courses & Memberships Like...

Welcome to this episode of The Millionaire Maker Show, part 5 of the Scale With Social Mini Series. Today, we're diving into the art of converting more leads with my powerful Calls-to-Clients Sales Script.

Convert More Leads With The Calls-To-Clients Sales Script

Key Takeaways

Your Sales and Marketing System

Unlock your online coaching business's potential with my proven marketing and sales system. Remember, it's not just about marketing; the fusion of marketing and sales skills is the true catalyst for success.

Conversion Events and Sales Focus

Become a master of conversion events by embracing a sales-centric approach. Explore effective strategies, including the exclusive Invite-Only Event, and discover the psychological triggers that amplify conversions.

Effective Sales Calls

Navigate sales calls with finesse, shifting from teaching to a strategic sales mindset. Avoid the common pitfall of over-teaching in masterclasses and over-coaching on sales calls.

Sales Skills Development

Bridge the gap in your sales skills for a thriving online coaching business. Enroll in my Content That Converts Program for high-ticket sales and delve into the essentials of sales psychology for successful scaling.

Organic Social Media Success

Unlock the secrets of organic social media success with a long-term strategy, consistency, and a foolproof system tailored for transformational coaches.

Sales, Marketing, and Business Growth

Discover the three pillars of online coaching success: Systems, Strategies, and Sales. Dispel the myth of relying solely on likability for organic social media sales.

Key Quotes

• "You can't guess your way into a successful social media account; it takes a strategy."
• "Nobody will close more than you in your coaching business, because nobody cares more than you."
• "If you focus on making relationships and building real intimacy, then there are only wins."

Resources Mentioned

• Explore the game-changing power of my program, Content That Converts.
• Join my free Scale Up In 2024 Masterclass on December 6th at 9 AM PST.

Conclusion

Your key to success? Build relationships in your business, leverage systems, and prioritize honing those sales skills.

Welcome to the Millionaire Maker Show, where we discuss actionable strategies for wealth creation through highly successful coaching businesses.

In today's episode, I chat with Julie Cabezas, a renowned copywriter and brand positioning expert specializing in copywriting and brand positioning for coaches. We delve into the significant roles of copywriting and brand positioning in attracting high-quality leads and boosting revenue.

Guest Introduction:

• Julie Cabezas is an accomplished copywriter and brand positioning expert, making significant strides in the online business world.
• She owns Copy Crimes, a boutique agency that assists business owners, particularly coaches, in articulating their unique selling propositions and mastering their brand positioning for optimal results.
• Julie brings experience from co-founding a high-end Instagram marketing agency, giving her a comprehensive understanding of social media marketing and algorithms.

Copywriting for Coaches and the Importance of Brand Positioning

Key Takeaways:

• Copywriting for coaches is a powerful form of selling through compelling language that persuades audiences to take action.
• Strong brand positioning for coaches is a catalyst for revenue acceleration and aids coaches in standing out in their niche.
• Good brand positioning is synonymous with easy referrals - when people can quickly identify themselves as someone who could benefit from your coaching services, your brand positioning is spot on.
• The three pillars of brand positioning for coaches are understanding who you serve, what you offer as a coach, and why people should choose you over other coaches in the market.
• It's essential to be selective when sharing client success stories to attract the type of clients coaches love working with.

Key Quotes:

• "Brand positioning for coaches is the who, the what, and the why of you as a coach. These three elements shape your brand positioning."
• "The whole purpose [of brand positioning for coaches] is to help you as a coach stand out... if you tell someone else about your coaching business, and they can immediately think of a referral for you, you have excellent branding as a coach."
• "Are you going to Longhorn for a steak, or are you going to Morton's? You're getting a steak at both places, but the experience is different. That's brand positioning for coaches."

Resources Mentioned:

• Copy Crimes - Julie's Agency
• Blue Ocean Strategy Book
• Discover Your Next Breakthrough Quiz

In Conclusion:

• The importance of solid brand positioning and expert copywriting is paramount, especially for coaches. As Julie Cabezas highlights, copywriting and brand positioning for coaches play a pivotal role in attracting and retaining the right clients.
• Brand positioning for coaches isn't just about being different - it's about being memorable, easily referable,...

In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.

Guest Introduction

Today, I’m thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales. 

Scaling Your Business with Facebook Ads - Key Takeaways

• The importance of thorough planning before launching ads to ensure effectiveness.
• A consistent organic social media presence can positively impact ad costs.
• Audience trust can be built through consistent messaging across platforms.
• Current challenges in the ad landscape due to rising costs and competition.

Interview Highlights

• Competitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.
• Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.
• Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.
• Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.

Strategies for Success

• Planning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.
• Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.
• Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.

Key Quotes

• “You do have to actually put your thought into it.”
• “If I see an ad and I go there and it’s from something that I don’t know, I check their profile.”
• “I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”

Resources Mentioned

• Get my free bundle, The Social Media Sales Machine: SellMoreWithSocial.com
• Connect with Kim on social media: @realKimBarrett

Kim’s free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540

In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer. 

Guest Introduction

Antonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods. 

With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.

Marketing Your Business on Instagram - Key Takeaways

• Content Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.
• Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.
• Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.
• The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It’s a simple way to maintain professionalism and credibility as a transformational coach.
• Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.
• Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.
• Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.

Content Analysis and Repurposing

• What to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.
• Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.

Handling Viral Content

• Viral content is great for engaging your current community but doesn’t always bring in new clients or convert into coaching leads.
• Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.

Daily Instagram Engagement

• Build a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.
• Spend time commenting and starting conversations on their pages to cultivate authentic connections.
• Rotate through

In this episode, I’m sharing how to increase conversion rates on high-ticket sales calls and understand the importance of playing the long game in sales. I’ll uncover the secrets to using a script for authentic and effective sales calls, along with a real-life case study of transforming sales calls and lead quality.

High-Ticket Sales - Key Takeaways

• Re-narrow your audience: Focus on attracting clients who are ready to invest in solving their problems.
• High conversion rates: It's crucial to improve lead quality and conversion rates to maximize your time and financial investments.
• Sales as a long game: Track and follow up with leads even if they don’t close on the first call.
• Using a sales script: A structured approach to sales calls increases success and ensures no money is left on the table.

Common Problems with High-Ticket Sales

• Mismatched Audience: Selling to an audience that isn't ready to invest leads to low conversion rates.
• Low Conversion Rates: Spending too much time and money on calls that don’t close.
• Overestimating Sales Skills: Many entrepreneurs think they're better at closing than they really are without tracking their performance.

The Unlaunch Method Success Story

• Case Study: A client shifted her focus from a broad audience to a specific, ready-to-invest demographic.
• Result: Improved lead quality, higher conversion rates, and increased sales.

The Long Game in Sales

• Past and Future Connection: Successful sales come from continuous engagement and follow-ups.
• Tracking Leads: Keep detailed records of all sales interactions to maximize future opportunities.

The SCRIPT Method: Calls To Clients Sales System

• S - Set the Agenda: Set the tone, be professional, and take control of the call.
• C - Create a Gap: Ask the right questions to highlight the gap between where the prospect is and where they want to be.
• R - Reflect: Actively listen and parrot back answers to ensure the prospect feels heard.
• I - Investigate: Uncover unseen problems by digging deeper into their responses.
• P - Prescribe: Offer a tailored solution based on their needs and situation.
• T - Take Action: Clearly outline the next steps if they choose to sign up today.

Key Quotes

• "Sales is not about that single phone call; it's all about what has happened in the past and the future for that lead."
• "Start viewing sales as a long game and not a short game and track your sales."
• "If you're a serious business owner and you want to systemize and scale, you need an onboarding process."
• "Prospects believe everything they say. They believe nothing you say."

Resources Mentioned

• Register for The High-Ticket Hit List free LIVE Intensive
• Millionaire Maker Breakthrough Strategy Session: Apply at LindseyA.com/coaching

Conclusion

Thank you for joining me on this episode of The Millionaire Maker Show. Remember, effective sales are all about strategy, tracking, and continuous engagement. If you're ready to transform your business and get straight answers, apply for the Millionaire Maker Breakthrough Strategy Session at LindseyA.com/coaching.

Welcome to The Lindsey Anderson Show! In today’s episode, I have the honor of speaking with Brian Biro, America’s Breakthrough Speaker. Brian has delivered nearly 1,900 presentations over the past 34 years, reaching millions with his powerful message of personal growth and leadership. 

He’s the author of 16 books, including Beyond Success and his latest, Lessons from the Legends. Brian has been recognized as one of the top 50 motivational speakers in the world, and his insights have appeared on platforms like Good Morning America and CNN. I’m thrilled for you to hear our powerful conversation on breakthrough leadership, being present, and how we can all take control of our lives to create the transformational results we want in business and beyond.

Guest Introduction

I’m so excited to introduce Brian Biro, America’s Breakthrough Speaker. Brian has spent over 34 years inspiring audiences around the world, delivering over 1,900 presentations and impacting millions of lives. He’s authored 16 books, including Beyond Success and Lessons from the Legends. Brian has earned the title of #1 speaker at multiple conferences and has appeared on major media outlets like Good Morning America and CNN. He’s also recognized as one of the top 50 motivational speakers in the world. His mission is clear: to inspire individuals to step into their own leadership, create transformational breakthroughs, and elevate the impact they make in the world.

The Blueprint for Breakthrough - Key Takeaways

• The Power of Being Present: Brian emphasizes how being fully engaged in the moment builds trust and strengthens relationships. He shares a personal story about how his daughters taught him the importance of showing up fully in life, both personally and professionally.
• Focus on Being Your Best, Not the Best: Let go of comparison. Life becomes richer when you focus on being the best version of yourself. This mindset leads to personal growth, joy, and greater success in both your personal and professional life.
• True Giving vs Transactional Giving: Brian explains that true leadership comes from giving without expecting anything in return. When you give from the heart, it not only enriches those around you, but it also fuels your own personal growth and sense of fulfillment.
• Joy and Gratitude: By focusing on what we can control—our energy, attitude, and actions—we create momentum, confidence, and joy. Gratitude is essential for success in both life and business.

The Importance of Being Fully Present

• Key Lesson: “What you do screams so loudly, I can’t hear a word you’re saying.” Your actions speak louder than your words, especially when it comes to being present with the people around you.
• Brian shares a powerful story of how his daughters taught him the importance of being truly present in their lives, which led to richer, more fulfilling relationships and professional experiences.
• Key Quote: “The greatest feeling in the world is to give to someone when we serve.”

Giving Without Expectation

• True Giving vs Transactional Giving: Brian talks about how giving without expecting anything in return leads to true fulfillment. When you give because you genuinely care, it creates deeper connections and brings a sense of joy and purpose.
• Key Quote: "When you focus on enriching another person’s experience, you can't help but enrich your own."

Building a Future of Control and Growth

• Focus on Controllables: When you focus on what you can control—like your energy, joy, and attitude—you become happier, more successful, and better equipped to navigate challenges in life and business. This mindset helps

Get ready for an insightful episode on hiring and leading profitable, sustainable, and impactful teams. Today, I'm thrilled to have a special guest, Ashley Cox, joining us to share her expertise in these critical areas.

Guest Introduction

Ashley Cox, PHR, SHRM-CP is the Founder and CEO of SproutHR, a boutique HR consulting firm that advises women-owned businesses on how to hire and lead profitable, sustainable, and impactful teams with confidence, ease, and fun.

At SproutHR, Ashley and her team focus on values-based hiring, compassionate and intentional leadership, and amplifying impact. With over 17 years of experience as a certified HR professional, Ashley is also a subject matter expert, speaker, author of the book, Transform Your Stories, and host of The Impact Ripple Podcast. 

Hire & Lead Profitable, Sustainable, Impactful Teams: Key Takeaways

The Critical Role of Teams in Business Growth

• Teams are pivotal for growth beyond legal compliance.
• Ashley specializes in helping businesses with under 50 employees navigate HR challenges.
• Guidance for small businesses on legal defensibility and sustainable growth.

The Dynamics of Team Building in Online Businesses

• Challenges arise when online business teams aren't aligned with company culture and goals.
• Effective recruiting is crucial for finding the right people in the online business industry.
• Leadership skills are paramount for leading teams to profitability and impact.

Success Story: Transforming the Team

• Example of adding 35 team members in 8 months during the pandemic.
• Ashley breaks down a detailed analysis of the hiring process, successful hires, and addressing challenges in online businesses.
• Effective interview techniques and maintaining alignment in teams is crucial for success.

Strategic Onboarding for Success

• Onboarding is a year-long process, especially in online businesses, extending beyond the initial 90 days.
• Streamlining onboarding processes is critical for providing a consistent candidate experience.
• Shocking statistic: One in three online business employees quits within the first 90 days due to inadequate onboarding.

The Shift in Online Business Employee Priorities

• Employees in online businesses seek companies aligned with belief-driven entrepreneurship.
• Employers need to communicate their stance on social and justice issues to attract and retain top talent.

Nurturing Team Development for Long-term Success

• Ongoing team development beyond initial orientation and onboarding is very important.
• Retaining and nurturing employees' expertise leads to long-term success.

Resources Mentioned

• Ashley’s website: https://www.sprouthr.co 
• Connect with Ashley on Instagram: https://www.instagram.com/sprouthr.co 
• Ashley’s Facebook business page: https://www.facebook.com/sprouthr.co
• Book a free 30-minute discovery call with Ashley: https://www.sprouthr.co/call 
• Join me in my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com 
• Catch me in “The Trust,” now playing on Netflix. Watch the trailer here. 

Conclusion

A big...

In today's solo episode, we're delving deep into common high-ticket sales mistakes to avoid. As a business coach for coaches, consultants, and experts with over two decades of experience, I've witnessed the transformative power of mastering this art.

Common High-Ticket Sales Mistakes

Key Takeaways:

• Success in high-ticket sales hinges on projecting unwavering confidence and maintaining a positive approach.
• You don't need to be an expert in every facet of online business; seek expert guidance when necessary.
• I've developed the Millionaire Maker Funnel, a powerful tool for simplifying the process of scaling online businesses.
• Sometimes, it takes hitting rock bottom to motivate individuals to take action and conquer their fears.
• Whether you're conducting sales calls or engaging on social media, conveying confidence and showcasing your unique value is paramount.

Key Quotes:

• "You have to bring the bigger energy to these."
• "You cannot expect to be an expert in everything."
• "Social media works when you're connecting with people, not just marketing."
• "If you knew what I knew about your problem, you would throw money at me."

Resources Mentioned:

• The Millionaire Maker Funnel: Explore my one-page business model for effectively scaling online programs.
• Lindsey Anderson Coaching: Discover my coaching programs tailored to fuel your online business growth.
• The Content That Converts Program: Dive into my authentic sales call strategy designed for transformational coaches, consultants, and experts.

Conclusion:

Remember the importance of exuding unwavering confidence fostering positive energy for success in high-ticket sales and avoiding the most common high-ticket sales mistakes.

Feel free to reach out to me and my team for expert guidance on effectively scaling your online coaching business while avoiding common high-ticket sales mistakes.

In today's episode, we'll delve into the crucial topic of avoiding burnout when growing an online business. We have a phenomenal guest joining us, Laurie Watkins, the CEO of the Cooks Collective and author of "Go From Stress to Strong." Let's explore strategies to maintain mental well-being while scaling your business.

Guest Introduction:

Laurie A. Watkins is CEO & founder of The Cook's Collective, an author, political and foreign affairs tv contributor, and former Obama policy director. 

Laurie is an accomplished speaker, and best-selling author of the award-winning books; Go From Stressed to Strong: Health and Fitness Advice from High Achievers, and The Musical Imprint. Laurie is a functional food cook, and member of the CARE Chef's Table that advocates on behalf of ending global hunger. 

Avoiding Burnout When Growing A Business - Key Takeaways:

Discover essential strategies for avoiding burnout when growing a business, including:

Prioritizing self-care: Learn the importance of maintaining a healthy work-life balance and implementing self-care practices to prevent burnout.

Effective time management: Explore techniques for optimizing your schedule to increase productivity and reduce stress levels.

Setting boundaries: Understand the significance of setting clear boundaries to protect your mental and emotional well-being while navigating the demands of business growth.

Building a support network: Discover the benefits of surrounding yourself with mentors, peers, and professionals who can provide guidance and support during challenging times.

On Advocacy and Burnout:

Laurie's work with the Cooks Collective focuses on empowering business owners to advocate for mental health awareness and support within their industries. Learn how advocating for mental well-being can contribute to a healthier, more resilient business environment.

On Laurie's Book, "Go From Stress to Strong":

Explore Laurie's book, "Go From Stress to Strong," which offers practical strategies for combating burnout and building resilience in both personal and professional settings. Discover actionable tips and inspiring stories from high achievers who have overcome burnout to achieve success.

Laurie's Personal Journey:

Gain insights from Laurie's personal experience navigating burnout while managing the demands of high-profile positions. Learn how she successfully implemented self-care practices and prioritized her well-being to sustainably grow her career and business ventures.

Key Quotes:

Here are some impactful quotes from Laurie:

• "I believe in the power of self-care as a foundational element of business success."
• "Setting boundaries is not only essential for maintaining mental health, but also for achieving long-term business growth."
• "Building a supportive network of peers and mentors can provide invaluable guidance and encouragement during challenging times."

Resources Mentioned:

• Laurie’s website: http://www.thecookscollective.org
• Connect with Laurie on Instagram: @laurieawatkins; @thecookscollectiveorg
• Connect with Laurie on Facebook: https://www.facebook.com/LaurieAWatkinsAuthor
• My free live workshop, The Unlaunch Method: https://www.theunlaunchmethod.com 

Conclusion:

As you embark on the journey of growing your business, remember the importance of prioritizing your mental health and well-being. By implementing effective strategies for avoiding burnout, you can build a thriving business while maintaining a healthy work-life balance.

In this episode, we delve into effective strategies for transforming your business online in 2024. Let's take a moment to reflect on the initial six weeks of the year and explore the common hurdles faced by entrepreneurs.

How To Grow Your Business By Getting Back To Basics - Key Takeaways:

Five Steps to Scale Your Business:

• Back to Basics:
• You need a clear understanding and focus on profit-producing tasks.
• Steer clear of the "shiny object syndrome" by committing to fundamentals.
• Follow the guidance of a single trusted mentor, implement time blocking, and embrace professionalism.

Common Mistakes in Online Business:

• Avoid spending excessive time on non-profit-producing tasks.
• Shift your focus to activities that generate revenue for substantial business growth.

Overcoming Financial Insecurity:

• Determination is key in overcoming obstacles.
• Acknowledge and address money-related issues in your business.

Facing Challenges in Business:

• The online space is competitive, but with the right niching, messaging and positioning your ideal clients will find you.
• Be sure to focus on the Three S's: Strategy, System, and Sales for profit-producing activities.

Building a Profitable and Scalable Business:

• I outline my step-by-step strategy.
• Establish a daily system for consistent progress.
• Prioritize sales with a meticulously planned conversion event calendar.

Key Quotes:

• "Time to evaluate and refocus on profit-producing tasks."
• "Most won't have a million-dollar business because they won't do the steps."
• "The gateway to freedom and impact is through a profitable and scalable online business."
• "Fear is a mile wide and an inch deep; it's never that scary."
• "Behind every obstacle in your business is everything you want."

Resources Mentioned:

• The Millionaire Maker Show
• My website: https://www.lindseya.com 
• Connect with me on Instagram or TikTok

Conclusion:

Face challenges head-on, follow a step-by-step strategy, and focus on profit-producing activities for the transformative growth of your business.

In this episode, I dive into the importance of creating and maintaining a thriving business culture. My guest, Frank Smith, shares his 30+ years of experience in business and discusses how fostering a positive company culture leads to happier, more engaged employees, which ultimately contributes to greater business success. We explore how culture impacts employee engagement, company profitability, and team dynamics—especially in today’s world where remote work is a big part of the equation. If you’re an online coach or business owner scaling your business, this episode will help you create a culture that supports that growth.

Guest Introduction: 

Frank Smith is a business culture expert with over 30 years of experience in industries like manufacturing, retail distribution, and professional services. He’s not only run multiple businesses but has also been coaching for over a decade, receiving his coaching certification from UC Berkeley. Frank is known for his ability to shape and elevate company work environments, creating cultures where employees feel seen, heard, and valued. He combines his passion for business culture with his background in car racing, making his approach to coaching unique and effective. His methods are ideal for transformational coaching and scaling your business by cultivating an environment where your employees thrive.

The ROI Of Workplace Happiness - Key Takeaways:

• Business Culture Requires Intentionality: Without a clear, defined approach, company culture will form on its own—and it may not align with the values you want for your business. This is especially critical when scaling your business.
• Balance Between Leadership and Employee Needs: Leaders must define the core aspects of the culture but also allow flexibility in areas that matter to employees. Listening to employees is important, but not every aspect of the culture can be up for debate.
• Remote Work Requires More Effort: Remote work presents challenges for maintaining company culture. Leaders must put in extra effort through regular check-ins and intentional communication to ensure employees feel connected and valued.
• Communication is Key: Whether remote or in the office, consistent and intentional communication is essential to maintaining a strong, healthy culture.
• Employees Should Feel Seen and Heard: Regular check-ins are essential, especially in remote settings. When employees feel valued, they are more likely to contribute positively to the business and its growth.

Creating a Culture that Works:

• The Stopwatch Analogy: Culture may feel “good” to leadership, but the true measure is how employees experience it. It’s important to survey employees at all levels to ensure the culture is truly effective and aligned with the business growth.
• Flexibility and Vision: Leaders must balance their vision for the company with flexibility in areas like dress code to meet employee needs. While the company’s mission should guide the culture, small details can be adjusted to accommodate employees.
• The 16 Components of Culture: Culture is shaped by key components including purpose, vision, mission, pace, relational levels, communication style, and team interactions. These elements must be intentionally defined and nurtured as you scale your business.

Navigating the Challenges of Remote Work:

• Remote Work Hurdles: Maintaining culture remotely requires more effort than in an office setting. Leaders must schedule regular check-ins to maintain connection and culture consistency.
• The Importance of Consistency: Just as you’d check in with family members if you were away, leaders need to check in with their teams regularly to foster connection

Today, we're delving into the marketing strategies that will scale your business online in 2024. These insights stem from my own journey, navigating the competitive landscape and preparing for the Netflix reality show, "The Trust."

Top 3 Marketing Strategies That Will Scale Your Business: Key Takeaways:

Personal Branding:

• Dive into the continuous process of personal branding, refining your image as you understand your clients better.
• Witness the impact of a visual refresh—aligning photos and the website with the target audience.
• In 2024, recognize a podcast’s role in personal branding, providing a platform for authenticity and relationship building.
• Stay ahead with a visual podcast, a strategic move in a competitive landscape, and leverage short-form media effectively.

The Unlaunch Method Workshop:

• Join me for The Unlaunch Method Workshop in February—a deep dive into the marketing strategies that will scale your business using organic social media.
• Explore crafting compelling content, transitioning followers into customers, and understanding the pivotal role of sales in scaling online businesses.

Organic Social Media and Email List:

• Embrace the non-negotiable nature of organic social media in today's competitive landscape—prioritize it for marketing strategies that will scale your business.
• Content remains king, so increase your organic social media content quantity while maintaining high quality.
• Your email list is your lifeline, providing a direct connection with your audience. Discover strategies for building and enhancing funnels, utilizing lead magnets, and engaging your audience effectively with weekly emails.

Key Quotes:

• "Explore marketing strategies that will scale your business online and stop with all other marketing if you're not taking organic social media seriously."
• "Understand that content is king, and the amount and quantity matter because consumers are constantly on their phones."

Resources Mentioned:

• The Unlaunch Method Workshop: https://www.theunlaunchmethod.com
• Listen to more episodes of The Millionaire Maker Show
• My website, lindseya.com

Conclusion:

Ready for a deep dive into Marketing Strategies That Will Scale Your Business? Join me at The Unlaunch Method Workshop. Remember, personal branding, organic social media, and building your email list are the keys to scaling your online coaching business. Subscribe to The Millionaire Maker Show for more valuable content, and I wish you a fabulous week ahead.

In today’s episode, I’m thrilled to have Dr. Peter Wishnie with us. Dr. Wishnie is a powerhouse in healthcare leadership and transformational coaching, bringing 34 years of experience as a practicing podiatrist. Now a full-time coach for healthcare practitioners, Dr. Wishnie helps professionals navigate the complexities of running successful practices while maintaining a healthy work-life balance. As a certified leadership coach, keynote speaker, and author of two highly regarded business books, he’s passionate about empowering the next generation of healthcare leaders and helping them scale their businesses to new heights.

Guest Introduction

Dr. Peter Wishnie has spent 34 years in the healthcare industry and has transitioned from practicing podiatry to coaching other healthcare practitioners. He is a certified leadership coach, a highly sought-after keynote speaker, and the author of two business books. Dr. Wishnie’s transformational coaching has had a profound impact on healthcare professionals, helping them elevate their careers and build thriving practices. His mission is to empower healthcare leaders by teaching them how to run their businesses effectively, scale with ease, and create systems for long-term success.

Turn Your Business into a Sellable Asset - Key Takeaways

• The Importance of Systems: Dr. Wishnie explains that creating solid systems from day one is essential for scaling and exiting a business successfully.
• Leadership and Delegation: Effective leadership and delegation are key to business growth. Dr. Wishnie teaches business owners how to delegate tasks, allowing their business to flourish while creating more time for personal life and growth.
• Planning for the Exit: Even as a new business owner, it’s crucial to plan for an exit strategy early. Building systems and tracking key performance indicators (KPIs) will increase the value of your business, making it ready for scaling or eventual sale.
• The Challenge of Hiring Good Staff: Dr. Wishnie shares the difficulties in hiring and retaining quality staff, especially in healthcare, and offers practical solutions for overcoming this obstacle.
• Adapting Systems: Systems are vital, but they must remain flexible enough to evolve and adapt to new ideas, market demands, and changes as the business grows.

How Dr. Wishnie Transitioned from Practice to Coaching

Dr. Wishnie shares how he opened his own podiatry practice at 29, initially struggling with business management, but eventually turning it around. He talks about how he sold his practice to focus on coaching healthcare professionals full-time, pursuing his passion for leadership and transformational coaching.

Planning for the Exit

Dr. Wishnie stresses that even as a new business owner, you should start planning for the exit. By creating systems and maintaining clean financial records from the beginning, you increase the business’s value, making it attractive to potential buyers or investors when the time comes.

The Power of Delegation and Leadership

Delegation is a key to business growth. Dr. Wishnie highlights that many healthcare providers take on too much, leading to burnout and confusion. He shares how effective delegation and leadership skills are essential for scaling a business and creating more time for personal and professional success.

Key Quotes

• "Learning how to lead is going to get you more time in the end."
• "Systems are not written in stone. They are flexible and should evolve as the business grows."
• "When you run your business by the seat of your pants, it just gives you a lack of clarity and gives you anxiety."

Resources Mentioned

• Dr. Wishnie’s website:

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.

Guest Introduction

Bob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.

Shifting From Selling To Serving - Key Takeaways

• The Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.
• Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.
• Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.
• Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.
• Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.

Influence and Intent

• Internally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.
• Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.
• Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.

Overcoming Traditional Sales Tactics

• Listen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.
• Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.
• Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.

Principles in Modern Times

• Human Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.
• Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.
• The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.

Key Quotes

• “Great influencers attract people to themselves and then to their ideas.”
• “Money is simply the reward for hitting the target; the target is serving others.”
• “Faith is the belief that an event not yet happened is going to happen.”
• “It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”

Resources Mentioned

Today, let's delve into the transformative strategy of how to leverage podcast interviews for your online business. I’m joined with special guest, Lyndsay Phillips, and in this episode, we break down how to use podcast interviews to attract premium clients and fill your marketing funnels.

Guest Introduction:

Our expert guest today is Lyndsay Phillips, a seasoned professional in podcast guesting and strategic business development. Lyndsay, a former VA turned content marketing firm owner, specializes in podcasting. Her mission? Empowering clients to extract maximum value from podcast appearances while enhancing their industry authority.

How to Leverage Podcast Interviews For Your Online Business: Key Takeaways:

The Power of Podcast Guesting:

• Unlock the potential of leveraging other people's audiences for unparalleled visibility.
• Cultivate meaningful relationships with hosts, tapping into vast networks of engaged listeners.
• Reach thousands of targeted individuals instantly, all without spending a penny on ads.

Positioning Yourself:

• Showcase your podcast appearances on platforms like LinkedIn, solidifying your online presence.
• Establish a media page on your website, spotlighting the diverse shows, stages, and summits you've participated in.
• Elevate your authority by publishing episodes on your website, emphasizing your expertise.

Show Notes Mastery:

• Take command of your content with compelling show notes for impactful guest appearances.
• Request raw video files from hosts for versatile content repurposing on platforms like YouTube.
• Maintain brand consistency across social media with personalized graphics and thumbnails.

Content Repurposing:

• Effortlessly repurpose video content into bite-sized pieces for platforms like Facebook, LinkedIn, and Reels.
• Optimize titles, descriptions, and timestamps for heightened engagement.
• Drive traffic to your website by strategically incorporating links to show notes and additional resources.

Podcast Leveraging System:

• Showcase podcast episodes prominently on your website, ensuring sustained visibility and authority.
• Maximize exposure by distributing content strategically on YouTube, LinkedIn, and various social media channels.

Key Quotes:

• "Unlock new audience segments by leveraging other people's audiences."
• "Position yourself as a sought-after expert in your niche."
• "Avoid burnout by extracting gold from podcast guesting, instead of creating new content on the fly."

Resources Mentioned:

• Lyndsay’s podcast & website: https://smoothbusinesspodcasting.com 
• Lyndsay’s Instagram handle: https://www.instagram.com/smoothbusinessgrowth 
• Lyndsay’s Facebook business page: https://www.facebook.com/smoothsailingbg 
• Lyndsay’s free resource: https://www.leverageyourpodcast.com/free 
• My upcoming free masterclass, Scale Up In 2024: The Strategic Plan For Scaling Your Million Dollar Online Business In The New Year

Conclusion:

Implementing these powerful strategies will transform a single podcast appearance into a goldmine of content for your online business.

Welcome to The Millionaire Maker Show. Today, we'll dive into the crucial topic of How To Positively Handle Negative Social Media Comments, drawing from my recent Netflix experience on "The Trust" and its profound impact on my online business brand. Let's explore the challenges and opportunities that come with managing an online presence.

How To Positively Handle Negative Social Media Comments - Key Takeaways:

The Impact of Netflix's "The Trust":

• I delve into the premise and challenges faced during my three weeks in the Dominican Republic filming the show.
• I discuss the noticeable shift in online interactions following the show's premiere and the subsequent influx of comments.

Handling Negative Comments:

• While initial advice leans towards ignoring and deleting negative comments, I observed a genuine desire for people to express their opinions.
• My commitment to inclusivity and vulnerability led me to engage in dialogue rather than opting for outright deletion.

Building a Community:

• It’s incredibly important to foster a community online, even amidst diverse opinions within the online space.
• I decided to respond to comments, fostering open conversations within the boundaries of mutual respect.

Social Media Engagement:

• I invite you to explore the ongoing dialogue on my TikTok and Instagram accounts.
• I shifted from blocking comments to promoting open conversations within respectful boundaries.

Key Quotes:

• "Social media is your place; it's nobody else's place."
• "My page is a space where everyone, treating me with respect and within boundaries, is genuinely welcome."
• "I strive to show up with vulnerability, acknowledging that I do make mistakes."

Resources Mentioned:

• Join my upcoming free LIVE workshop, The Unlaunch Method Workshop: https://www.theunlaunchmethod.com 
• Follow along on my social media channels:
• TikTok: @the.lindsey.anderson
• Instagram: @the.lindsey.anderson

Conclusion:

• I summarized the impact of "The Trust" Netflix experience and am anticipating the upcoming finale.
• Join me in The Unlaunch Method workshop for actionable insights into building an authentic and profitable social media audience.
• I can’t emphasize enough the significance of engagement on social media platforms and the value of respectful dialogue in constructing a robust personal online business brand.
• Encourage audience feedback and invite conversations on social media.

Today, we're diving into why sales is a transformative skill, especially for women. We'll discuss the importance of confidence and independence through sales and cover how sales play a crucial role in personal and professional empowerment.

Guest Introduction:

Our guest today is Ro Shah. Ro helps Money Coaches, Bookkeepers, and Accountants make sales and grow their businesses by learning sales strategies to book out. As an agency owner who has managed teams of 10+, she understands the value of growing fast and keeping your sanity at the same time. Her focus is on sales strategies and automated sales systems.

Systematize for Sales Success - Key Takeaways:

• Sales are essential for personal freedom and professional success.
• Systems and automated sales can help you maintain your sanity while scaling your business.
• Overcoming the stigma of sales and embracing it as a vital skill is crucial.

Automated Sales vs. Systems:

• Systems involve standard operating procedures for hiring, firing, and client management.
• Automated sales utilize technology like ManyChat and Kajabi to streamline sales processes.

Importance of Systems:

• Systems ensure consistency and efficiency in business operations.
• They prevent the chaos of rethinking processes with each client change.

Embracing Sales:

• Sales skills provide confidence and independence.
• Sales can empower you to leave undesirable situations.
• Whether you're an entrepreneur or in a 9-to-5 job, sales skills are essential.

Personal Journey:

• Ro shared her experience with microaggressions in the workplace, leading to her realization of the need for financial independence.
• She had a pivotal moment of female rage that led to the start of her business.
• Ro's mission is to empower more women entrepreneurs to reach the top of their industries.

Coaching Services:

• Ro transitioned from running an agency to coaching.
• She focuses on helping clients scale beyond their initial success.
• She addresses the coaching industry’s influx of inexperienced coaches.

Overcoming Obstacles in Scaling:

• We cover common issues including hiring and reaching a plateau.
• Solutions involve hiring or automating to manage workload and scale your business.
• It's important to identify bottlenecks and address them.

Key Quotes:

• "Sales is so life-changing; people think it's icky, but I've been able to do so much more as a person because I have the confidence that I can sell."
• "As a woman, it's the best skill you could have. You never have to be in any situation you don't want to be in."
• "Female rage is so important because when you get really mad, you are going to be most susceptible to change."

Resources Mentioned:

• Subscribe to Ro’s youtube.com/@theroshah
• Follow Ro on instagram.com/theroshah
• Get the free email challenge for sales automation on Ro’s website: https://theroshah.com/
• Join my upcoming free LIVE masterclass, The High-Ticket Hit List here: https://www.lindseyanderson.live

Conclusion:

Remember the transformative power of sales and systems. Embrace sales and implement efficient systems in your business. Hiring and automation are key to scaling. Empower yourself to take control of your financial future through sales.

In this episode, I’m diving into the importance of asking tough questions during sales calls. We’ll explore how crucial it is to have clarity and truly understand your client's current and future states. I’ll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I’ll emphasize why it’s so important to quantify the gap and present tailored solutions.

From Prospect To Client: The Art Of Selling To The Gap - Key Takeaways

• Ask the Tough Questions: Don’t shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.
• Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.
• Current and Future State: Focus on both the current struggles and the desired future state of your client.
• Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.
• Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.
• Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.

Beliefs Around Sales

Let’s talk about changing those negative perceptions about salespeople. It’s so important to embrace the salesperson label for business growth. I’ll share some personal anecdotes about how I overcame my own aversion to sales.

Gap Selling Explained

To effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.

Practical Tips

• Always use a sales script to guide your conversations.
• Host your sales calls on the phone rather than Zoom for better engagement.
• Document client responses for future reference.
• Continuously iterate on your sales questions and techniques.

Key Quotes

• "You will close more individuals on a sales call by asking them questions they have never been asked before."
• "You get to choose who you are. When you choose to be a good salesperson, everything in your business will change."
• "Most people end up hiding behind marketing because they're afraid of sales."
• "Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap."
• "A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."

Resources Mentioned

• Check out LindseyAnderson.live for upcoming masterclasses.
• My digital marketing agency is here to help scale your business if you’re an expert, coach, or consultant.
• Don’t forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.

Conclusion

Embrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.

In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. 

The Invite-Only Event - Key Takeaways

• The Invite-Only Event strategy is a game-changer for consistent client acquisition.
• The ideal duration for these events is 54 minutes, tested and proven effective.
• Intimacy and personal touch are crucial for successful sales in the current market.
• It’s important to take a well-structured, repetitive approach to masterclasses.

The Invite-Only Event Strategy

• Sales success comes from consistent offers and pitches
• The Invite-Only Event provides a structured, repeatable approach
• Regular execution and improvement through tracking metrics are key
• Focus on personalization and intimacy to stand out in a competitive market

Common Mistakes and Solutions

Broad Event Titles

• Example: "How to Get Everything You Want in Life" vs. "How to Achieve More Than Success"
• Broad titles attract less qualified leads
• Specific, targeted titles attract the right audience

Attracting Non-Quality Leads

• Example: "How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You" vs. "How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do"
• Refine your messaging to attract high-quality prospects

Key Quotes

• "Sales really happen when you're making an offer and pitching consistently."
• "The Invite-Only Event is a masterclass that you give on rinse and repeat."
• "The power in the Invite-Only Event is all about intimacy."
• "Use a script. Use a script."
• "If you don't think offering a 50-minute call is a gift, you have some inner work to do."

Resources Mentioned

• Previous podcast episodes on the One True Client Method: https://www.lindseya.com/podcast 
• Go to LindseyA.com/coaching to apply for your Invite-Only Event mapping  strategy session

Welcome back to The Millionaire Maker Show! Today, I'm thrilled to have Carla Titus, Founder and CEO of Wealth and Worth Within, joining us.

Guest Introduction

Meet Carla Titus, the financial genius and Founder of Wealth and Worth Within. With a focus on goal execution, financial direction, and profitability, Carla specializes in providing fractional CFO services tailored for online coaches and consulting businesses.

Key Takeaways

High Margins in Coaching / Consulting Businesses:

• Coaches and consultants should target high margins (50-70%) for optimal profitability.
• Scrutinizing expenses and setting appropriate pricing for transformational coaching is key.

Expense Audit for Profitability:

• Complete an expense audit, utilizing tools like QuickBooks.
• Example: Evaluate marketing expenses strategically to balance upfront costs with long-term revenue growth.

Strategies for Profitable Marketing:

• The need for tracking customer sources in the realm of online coaching and consulting is huge.
• Map customer acquisition back to marketing strategies, emphasizing consistency and discipline.

Data-Driven Approach:

• Use a data-driven approach for understanding marketing ROI in the online industry.
• Create a systematic approach to track prospects from inquiry to conversion, essential for business scaling.

Timing and Intimacy in Coaching Sales:

• It is very important to track the timing of the sales process for effective sales.
• There is a necessity for trust and intimacy, especially in high-ticket coaching sales.

Client Expectations for Higher Priced Services:

• There is additional effort required to sell higher-priced transformational coaching and consulting services.
• Attracting higher-paying clients comes with elevated expectations.

Key Quotes

• "Just because you have people paying attention to what you're doing doesn't mean they're going to be paying you money for your transformational coaching services."
• "You need to clearly deliver that value. Can you have a transformation that is worth more than $3,000 that people are willing to pay for?"
• "The client needs to see the value of your $3,000 offer versus your $300 offer."

Resources Mentioned

• Follow Carla on Instagram: @wealthworthwithin
• Connect with Carla on Facebook: https://m.facebook.com/wealthworthwithin 
• Sign up for Carla’s free monthly newsletter: www.wealthworthwithin.com 

Conclusion

Thanks to Carla for sharing invaluable insights on financial strategies tailored for online business owners. As you implement data-driven approaches, consider the transformative value you provide in your pricing structure.

Today, we're diving deep into strategies to improve your online visibility with Melanie Benson. Melanie, our featured expert, brings over 23 years of invaluable experience in the realms of authority and visibility.

Guest Introduction:

Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows people how to generate Million Dollar Visibility. Since 2000, Melanie has a proven track record of accelerating results for her clients. 

She’s host of the Top 1.5% Podcast, Amplify Your Success, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg BusinessWeek, Woman’s Day, and Parenting. 

Strategies To Improve Your Online Visibility with Melanie Benson - Key Takeaways:

Formula vs. Magnetic Piece:

• Acknowledge the challenges of rigid formulas.
• Discover the magnetic piece of attracting your audience online by crafting a compelling, resonant message.

Message Magnetism:

• Craft messages that resonate and build a bridge.
• The result is impactful and effective messaging.

Visibility Strategies:

• Navigate the shift from a best-kept secret to an in-demand authority.
• Differentiate between a mere social media presence and authentic authority.

Authenticity through the Microphone:

• Leverage interviews and podcasts for genuine self-presentation.
• Demonstrate your unique value to cut through the noise in your industry.

The Power of Demonstrating Results:

• Showcase tangible results over intricate processes.
• Build a bridge with a message that magnetically attracts your ideal coaching clients.

The Evolution of Melanie's Expertise:

• Trace Melanie's journey from mindset coaching to becoming a visibility expert.
• Explore the transformative shift towards million-dollar authority and its impact on high-ticket sales.

Key Quotes:

• When you are invited to share your message on other people's stages, that borrowed influence can really accelerate what you do.
• - Melanie
• Distinctions in messaging have a massive energetic pull to the person who is looking for a solution.
• - Melanie
• Can’t overstate the importance of being recognized as an authority in whatever thing you do well.
• - Melanie
• Everything starts with making a new decision.
• - Melanie
• If they can’t see you, they can’t choose you.
• - Melanie

Resources Mentioned:

• Join my upcoming free LIVE masterclass, The Social Media Sales Machine: https://www.lindseya.com 
• Follow me on Instagram: https://www.instagram.com/the.lindsey.anderson 
• Get Melanie’s free guide, Accelerate Your Growth: Tap into Million-Dollar Visibility Streams with my Proven 7-Step Strategy: MelanieBenson.com/MillionaireMaker 
• Connect with Melanie on Instagram: https://instagram.com/CoachMelanieBenson 

Conclusion:

This episode has been a powerful exploration of strategies to improve your online visibility with Melanie Benson, an expert in the field. 

Stay tuned for the next episode of The Millionaire Maker Show!

In this episode, I talk with Matt Plumer, a dynamic financial coach dedicated to empowering real estate agents, entrepreneurs, and couples with effective wealth-building strategies. Matt's expertise stems from his transformative journey, guiding him from adversity to a thriving coaching career.

He uses an authentic social media strategy as a way to gain high-quality followers and convert them into coaching clients.

An Authentic Social Media Strategy To Grow Your Coaching Business

Key Takeaways

Matt's Transformation: Overcoming addiction and personal financial struggles laid the foundation for Matt's coaching career. 

The Power of Honesty: Matt's own counselor catalyzed his transformation by offering candid guidance, and shaping his coaching approach. 

Problem Identification: Cash flow challenges among real estate agents stem from irregular income and overspending. 

Coaching Resolution: Matt helps agents break free from selling for immediate needs, focusing on debt elimination and sustainable wealth creation. 

Remote Coaching Success: Transitioning online, Matt demonstrates how location independence can empower impactful conversations. 

Diversified Coaching Models: Matt's coaching journey expands to include group coaching, bootcamps, masterminds, and transformative events.

Organic Marketing: Matt's success story illustrates the power of consistent, authentic, and personal Facebook and Instagram posts.

Daily Content Challenge: Matt's transformative journey involved posting on social media daily for a year, leading to significant engagement and business growth.

Leveraging Existing Content: Repurposing ideas from podcasts, books, and other sources with personal insights can lead to engaging social media content.

The Significance of Personal Touch: Adding genuine commentary, selfies, and anecdotes to existing content creates relatable and authentic posts.

Key Quotes

• "You have to be honest... This is the route you're going to, this is where you're gonna end up if you keep going down the route that you're going."
• "Real estate agents don't make as much as they think... We all spend more than we care to admit."
• "If you can create a consistent, reoccurring, very nice income with very little overhead... that's the ticket."
• "I don't have to be the world's greatest coach. I just want to be the world's best person for my people."

Resources Mentioned

• Dave Ramsey's Financial Peace University
• Matt’s free resource: How To Become The Wealthy Million Dollar Agent

Conclusion

Matt's transformative journey from adversity to financial freedom serves as an inspiring blueprint for coaches looking to leverage their stories for successful coaching. 

Social media is a powerful place to create an intimate relationship with your ideal potential clients and in turn enroll them into your coaching programs.

Connect with Matt to explore his valuable coaching services and gain insights for personal and professional growth.

I'm thrilled to have you back for episode two of our Scaling With Social Media Series. In this episode, we're going to dive deep into strategies to help you transform your online business and attract high-ticket clients on social media.

In case you missed our previous episode, we talked about the critical importance of building a solid business foundation and crafting a fail-proof business blueprint. These are the foundational steps to set the stage for attracting high-ticket clients on social media. If you haven't had a chance to check it out, I highly recommend giving it a listen, as it forms the basis of what we're exploring in this series.

Attract High-Ticket Clients on Social Media

Key Takeaways: 

Now, let's delve into the key takeaways from today's episode, where we'll discuss how to attract high-ticket clients on social media. Think of this process similarly to a strategic fishing expedition. The bait you employ consists of three critical elements: niching, messaging, and positioning. This powerful combination is the key to drawing high-ticket clients to your coaching business.

In addition to this, I introduced you to my One True Client Methodology. This concept revolves around fully comprehending who your One True Client is. It's important to note that this doesn't involve creating a distorted version of your ideal client or designating yourself as your ideal client.

The secret sauce is to genuinely interview and understand a real-life individual who perfectly aligns with your One True Client profile. Once you've successfully pinpointed this, your content and conversations on social media should be laser-focused on speaking directly to this One True Client, which is crucial for attracting high-ticket clients.

Key Quotes: 

• "Social media is the platform where you can discover high-quality leads that will populate your Millionaire Maker Funnel, attracting high-ticket clients to your coaching business."
• "The bait is all about understanding your niching, the demographics of your audience, the messaging, the verbiage you use, your content, and your positioning. These elements are the building blocks to attract high-ticket clients."
• "The more you tailor your content to resonate with 'David,' the sharper your razor becomes, helping you attract high-ticket clients."
• "On social media, it's simple – conversations lead to clients. This is essential for attracting high-ticket clients to your coaching business."

Resources Mentioned: 

Don't forget to sign up for The Unlaunch Method Workshop. This powerful event is your golden ticket to learning a comprehensive step-by-step system for establishing a million-dollar online coaching business and mastering high-quality lead generation. 

Conclusion: 

I can't stress enough the importance of actively marketing on social media and engaging in meaningful conversations with potential clients. Remember, your success in the online coaching business hinges on using the right bait – your One True Client – to attract high-ticket clients. Keep engaging with your audience, and you'll naturally attract high-ticket clients. Stay tuned, stay engaged, and stay committed to your growth and success in attracting high-ticket clients on social media.

In today's solo episode, we dive deep into two incredibly potent marketing strategies that can work wonders for transforming your coaching business – Launches and Invite-Only Events.

Mastering Marketing Strategies: Launches vs. Invite-Only Events

Key Takeaways:

Launches:

• Launches serve as five-day events that are all about cultivating the all-important know, like, and trust factor.
• They cleverly blend both cold and warm audiences to foster a tight-knit community.
• The emphasis here is on sparking those "aha" moments and nurturing curiosity among your audience.
• These events use a combination of open and closed cart phases to drive enrollments, and they're also a fantastic way to establish yourself as an expert while generating substantial revenue.

Invite Only Events (IO Events):

• IO Events, on the other hand, are concise 50-minute masterclasses that I offer frequently.
• The focus here is on creating an intimate environment with a maximum of 20 attendees.
• We kick things off with a mindset warmup and tackle three major obstacles your audience might face.
• Each IO Event provides one valuable tip to address these challenges, and we follow up with personalized enrollment calls.
• The best part? These events are a low-tech, easily repeatable marketing asset.

Launching Success Metrics:

• Keep an eye on RSVPs
• Track attendance
• Monitor enrollment calls
• Keep tabs on enrollments

IO Event Success Metrics:

• Aim for impressive show-up rates (50% or higher)
• Count the enrollment call invitations
• Keep track of scheduled enrollment call
• And of course, tally up your enrollments

When to Use Each Strategy:

• Launches are your go-to strategy three times a year to not only grow your audience but also generate substantial revenue.
• IO Events are perfect for the gaps between launches, helping you maintain that essential intimacy and consistently attract new clients.

Key Quotes:

• "The know, like, and trust factor is really able to go off the roof."
• "Selling transformational coaching is a skill. It's not like selling a widget."
• "An invite-only event takes all that pressure off."
• "Instead of giving up, analyze the numbers and iterate."

Resources Mentioned:

• The Content That Converts Program
• AddEvent, a fantastic tool for scheduling and tracking RSVPs
• ChatGPT, your trusty companion for crafting event titles that shine
• My upcoming FREE workshop, The Fill Your Coaching Programs 5-Day Workshop

Conclusion:

Launches and Invite-Only Events are two incredibly powerful marketing strategies to enroll right-fit clients in your coaching programs. 

Don't forget to mark your calendars for my upcoming workshop, The Fill Your Coaching Programs 5-Day Workshop, starting on September 18th. It's a step-by-step strategy to succeed in growing your coaching business through the power of social media. Ready to take your coaching business to new heights? Head over to fillyourcoachingprograms.live and sign up today. Stay with me for more expert insights and strategies to scale your online coaching business.

In today's episode of The Millionaire Maker Show, "The Best Social Media Platforms for Coaches," I'll guide you in discovering the ideal social media platform to transform your coaching business.

Best Social Media Platforms for Coaches:

Key Takeaways:

• Selecting the most suitable social media platform hinges on your target audience, content preferences, and personal comfort.
• Embrace social media as a means to foster genuine relationships, not just for pushing sales.
• Quality interactions take precedence over quantity, as algorithms favor authentic engagement.
• My Social Media Black Book approach centers on nurturing connections and delivering high-quality content.
• Stay focused on one platform at a time, nurturing your audience, and actively participating within your industry.
• Facebook Personal is an excellent avenue for personal updates and storytelling, but its marketing potential is somewhat constrained.
• Facebook Business provides robust tools for coaching businesses, including advertising capabilities and in-depth analytics.
• Instagram, with its visual appeal, excels in showcasing coaching through reels and acting as a digital storefront.
• TikTok proves exceptional at building trust via short-form videos and offers a more relaxed environment than Instagram.
• LinkedIn targets professionals and decision-makers, offering opportunities for thought leadership.
• YouTube is a prime choice for sharing extensive content and establishing expertise, particularly valuable for search engine visibility.

Quotes:

• "Remember, if you focus on the micro, the macro will take care of itself."
• "Social media thrives on interaction; it's a two-way street for a reason."
• "Consider social media your little black book—a powerful customer relationship management system."
• "In the coaching world, intimacy is a compelling sales tool; LinkedIn might lack that personal touch for certain niches."
• "YouTube is a valuable platform for sharing expertise and gaining visibility in search engine results."

Resources Mentioned:

• Don't miss my transformative workshop, Fill Your Coaching Programs From Social Media.
• Explore my comprehensive course, "Facebook Group Secrets for Coaches."

Conclusion:

In wrapping up our discussion, remember these key points:

• Your choice of social media platform should align with your audience, content style, and personal comfort.
• Prioritize quality engagement over quantity; building authentic relationships should be your primary focus.
• Explore my workshop and courses for valuable insights into crafting effective social media strategies.

Lead Generation Mastery: High-Quality Lead Generation for Coaches

Welcome to another episode of the Millionaire Maker Show, where we delve into actionable marketing and sales strategies specifically designed to help coaches grow their businesses. In this episode, we will explore the art of lead generation for coaches and master the skills required to attract high-quality leads.

Learn The Art Of High Quality Lead Generation For Coaches:

Key Takeaways:

• Pros and Cons of Various Lead Generation Sources: We'll examine the benefits and drawbacks of different lead generation methods, such as SEO, paid ads, launches, and building relationships. By understanding each approach, you can make informed decisions about what works best for your coaching business.

• Avoiding the "Revenue Rollercoaster": We'll discuss the common challenge of fluctuating revenue and how a consistent lead generation strategy can help maintain a stable income flow.

• The Power of Niching, Positioning, and Messaging: Niching down and crafting a compelling positioning statement are crucial for attracting the right audience. We'll explore how honing your messaging can attract high-quality leads who resonate with your coaching services.

• Leveraging Social Media Marketing: Social media has immense potential for generating leads. We'll emphasize the critical role of social media in scaling coaching businesses and reveal tips to make the most of this powerful tool.

• Quality Over Quantity in Social Media Marketing: Instead of aiming for a large but disengaged following, we'll advocate for focusing on high-quality leads. Learn how to leverage social media algorithms to your advantage and engage with potential clients on a personal level.

• Adopting a Micro Approach to Social Media: We'll introduce the concept of thinking "micro" on social media—targeting the right people and nurturing relationships to attract the most relevant leads.

• Understanding Your "One True Client": Identifying your ideal coaching client is essential for tailoring content that directly addresses their needs and challenges.

Key Quotes:

• "Quality trumps quantity when it comes to social media marketing. Your focus should be on attracting and engaging high-quality leads who genuinely need your coaching services."
• "Social media is not just about posting content; it's about creating and nurturing relationships. Always aim to interact with your audience on a personal level."
• "Your Vibe, Experience, Methodology, and Skills (VEMS) are your unique selling points. Utilize them effectively in your content to resonate with your ideal coaching client."
• "When it comes to social media, think micro, not macro. Your goal is to connect with the right people, not amass a large but disengaged following."
• "A clear understanding of your 'one true client' is key to creating content that speaks directly to their needs and challenges."
• "Social media can be an incredibly effective lead generation tool when used strategically. Don't underestimate the power of a well-crafted post or an engaging conversation."

Resources:

• 12-step quiz for identifying lead generation strategies
• The Build And Monetize Agency
• Lindsey Anderson...

Today, in Episode 3 of our Scaling with Social Media series, we're delving into a transformative topic – how to Design Your Scalable Content Machine. Get ready for insights that can reshape your coaching business.

Key Takeaways - Episode 3: Design Your Scalable Content Machine:

1. Foundation Setting:

If you've been following along, we've laid essential groundwork in previous episodes. From a foolproof business blueprint to mastering client attraction with the One True Client methodology – we've got the vital building blocks.

2. Constant Re-niching and Iterative Improvement:

Here's the key insight – re-niching isn't a one-time event. It's an ongoing process of refining messaging, positioning, and targeting strategically. Think of it as continuous improvement for ongoing business growth.

3. One True Client Methodology:

Let's revisit the powerhouse combo of niching, messaging, and positioning using the One True Client approach. This secret sauce applies to every social media platform, focusing on business fundamentals over quick fixes.

4. Scaling with Social Media: 

Today's mission? Empowering you to design your scalable content machine that operates without burnout. We're delving into strategic video creation, feedback analysis, and the magic of batching content for maximum efficiency.

5. Applications Open for Coaching:

Exciting coaching news! The Unlaunched Method Workshop is live – catch the replays at theunlaunchedmethod.com. Ready to elevate your game? Applications are open to work directly with me and my team. Head to lindseya.com/coaching for all the juicy details.

6. Social Media Beliefs and Business Reflection:

Let's talk mindset. Your business is, in many ways, a reflection of your beliefs about social media. It's not just about tactics; it's about cultivating a positive mindset and adopting a strategic approach. It can make all the difference in your social media journey.

7. The VEMS Model - Strategy for Social Media:

My VEMS Model is a strategic shift from influencer-style posting to business-oriented content. Quality over quantity – focus on attracting the right audience with valuable content.

8. Systems for Social Media Implementation:

Implementation is the linchpin, and that's where a solid system comes in. Consider leveraging tools like Monday.com to manage your social media tasks. Develop a system that encompasses planning, strategizing, and delegating repetitive tasks to your team.

Key Quotes:

• "Your business is a mirror of you. Your customers are a mirror of what you think about yourself."
• "If social media is not the number one way you are attracting and converting clients, you're doing it wrong."
• "It's quality over quantity every time. If you don't know how to design your scalable content machine on social media, you're missing out on revenue.

Resources Mentioned:

• theunlaunchedmethod.com
• lindsaya.com/coaching

Conclusion:

I've shared everything you need to design your scalable content machine. If you're serious about taking your coaching business to new heights, check out the Unlaunch Method Workshop replays and consider applying to work directly with me.

Thanks for being here and for your unwavering support. If today's episode resonated with you, don't forget to leave a review wherever you're tuning...

Today I’m excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We’ll discuss Rachel’s famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.

Guest Introduction

Rachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.

Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand,  John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.

How To Build An Engaged Audience On Social Media With Rachel Marie Martin - Key Takeaways

• Rachel’s famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• The power of authentic and relatable content in connecting with your audience.
• The importance of consistency and community engagement in growing your social media presence.
• Tailoring your content to fit the specific platform and audience.

Personal Journey

• Rachel’s quote came from a difficult personal experience with her oldest son.
• We talk about the emotional process of dealing with life's unexpected challenges.
• How writing and sharing personal stories can help you find strength and resilience.

Social Media Strategy

• Rachel’s approach to organic growth on Facebook through genuine audience interaction.
• The importance of rejecting automated content sharing to maintain authenticity.
• Building a brand that stands out by staying true to its core values and mission.

Monetizing Social Media

• How Rachel succeeded in monetizing her Facebook page without using paid ads.
• The importance of investing time and effort into building and nurturing a community.
• Tips on responding to followers and fostering engagement.

Tips for Online Business Owners

• Know and understand your audience: where they are and what they need.
• Embrace trial and error to find what works for your specific audience.
• Develop a consistent posting schedule tailored to your audience’s habits and preferences.
• Treat your social media presence like a business with regular, reliable engagement.

Key Quotes

• "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."
• "Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators."
• "It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."

Resources Mentioned

• Rachel’s website: https://findingjoy.net 
• Connect with Rachel on Facebook: https://facebook.com/findingjoyblog
• Connect with Rachel on IG: @finding_joy
• Join my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live 

Conclusion

We recapped Rachel’s...

In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You’ll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.

Guest Introduction:

Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.

As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional,  #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.

He’s coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.

Leverage Speaking to Scale Your Business - Key Takeaways:

• The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.
• Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.
• Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.
• Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.
• Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don’t settle for polite applause—aim for real transformation in your audience.

Storytelling and Vulnerability:

• Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.
• Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.
• Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.

Key Quotes:

• “Your story is about you, but it’s for others. And when done right, it’s also for you.”
• “Whatever you don’t express, you suppress.”
• “Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”
• “I share my story in direct proportion to the pain my audience is in.”

Resources Mentioned:

• Darryll’s website: https://darryllstinson.com 
• Follow Darryll on social platforms: @StinsonSpeaks
• Join my upcoming free LIVE workshop: https://www.socialmediasalessurge.com

In this episode of The Lindsey Anderson Show, I’m joined by Glenn Gow, an accomplished CEO success coach and AI expert with over 25 years of experience. Glenn shares his valuable insights on how CEOs can leverage AI to boost productivity and enhance business operations. He also delves into the future of business coaching, and the CEO mindset that leaders must embrace to overcome new business challenges. This conversation is full of actionable advice for scaling your business and embracing personal growth as a leader.

Guest Introduction:

Glenn Gow is a Harvard MBA, CEO success coach, and AI expert with 25 years of experience as a CEO. He has spent five years as a venture capitalist and has advised major tech companies like Apple, Google, and Microsoft. Glenn is also a columnist for Forbes and has spoken at significant events, such as the Wall Street Journal AI Conference and Harvard Business School. He’s passionate about helping CEOs grow, evolve, and overcome challenges in today’s business world. 

The Future of Business Coaching - Key Takeaways:

• AI as a Tool for CEOs: Glenn describes AI as an intern—smart but imperfect. While AI can greatly enhance productivity, CEOs must remain mindful of its limitations and always check its work.
• The CEO Mindset: CEOs need to evolve from being experts in one area (like engineering) to managing multiple aspects of the business, including marketing, sales, HR, and finance. It’s all about personal growth to handle these new responsibilities.
• Delegation is Key: CEOs must master the art of delegation to avoid burnout. Shifting from micromanaging to empowering their teams allows CEOs to focus on higher-level decisions and scale their business more effectively.
• AI in CEO Coaching: Although AI tools can offer useful insights, the future of CEO coaching lies in building deep, personal relationships. These connections are what drive real, meaningful change in leadership and business transformation.

Coaching Insights:

• Mindset Shift for CEOs: Glenn emphasizes that CEOs, like athletes, need coaches to continue improving even when they’re already at the top of their game. A transformational coach helps you reach even higher levels of performance.
• Breaking Patterns for Growth: CEOs often fall into patterns of success that no longer serve them. A coach helps them identify and break those patterns to continue moving forward with new strategies for business scaling.
• Developing Leadership Teams: Glenn stresses that one of a CEO’s primary roles is to hire and nurture a leadership team that is stronger than themselves in specific areas of the business. This is essential to scaling the business and driving long-term success.

Key Stories:

• A CEO's Breakthrough Moment: Glenn shares a powerful story of a CEO who raised $150M instead of $50M by shifting his mindset and approach with the board. This CEO moved from asking for permission to confidently declaring his plan, which earned the board’s trust and led to massive success. A great example of how coaching and a mindset shift lead to transformational growth.
• The Bark vs. Forest Analogy: Glenn uses this analogy to explain how CEOs often get stuck in the details (the bark) and miss the bigger picture (the forest). A coach’s external perspective helps CEOs refocus and solve the right problems, enabling them to scale their business successfully.

Overcoming Common CEO Obstacles:

• Overwhelm: Many CEOs feel responsible for everything, which leads to overwhelm and burnout. Glenn recommends using the Objectives and Key Results (OKR) framework to help CEOs prioritize their goals and reduce stress.

In this episode, I uncover essential strategies for selling high-ticket offers on social media.

I'd like to stress the significance of developing a well-defined strategy, implementing efficient systems, and maintaining a strong sales focus within the realm of online coaching.

How To Sell High-Ticket Offers on Social Media

Key Takeaways:

1. Virtual Networking for High-Ticket Sales: Picture social media as your gateway to establishing valuable relationships. Allocate just 30 minutes daily to engage purposefully and witness your network expand, driving high-ticket sales.

2. Black Book Strategy: Handle your social media connections as cherished entries in your little black book. Prioritize quality followers and nurturing relationships to maximize high-ticket offer conversions.

3. Consistent Content Stream: Forge a well-thought-out content marketing plan that seamlessly integrates with your overarching social media strategy, driving high ticket sales. This acts as the adhesive binding your efforts.

4. The Power of Social Media for High-Ticket Offers: In a continually evolving world, social media possesses the potential to instigate positive transformations in your business. Master this platform for high-ticket sales.

5. The Unlaunch Method Workshop: I'm eager to share more about the upcoming workshop, where I'll reveal my highly successful social media marketing and sales system designed for coaches aiming to sell high-ticket offers. Get signed up free here.

6. The Challenge of Outsourcing Social Media for High-Ticket Offers: Outsourcing can be a tricky endeavor when you're selling high-ticket offers. I strongly recommend against it unless you possess a deep understanding of how your brand is being represented – your reputation is on the line.

7. Ignoring Vanity Metrics for High-Ticket Sales: Shift your focus towards cultivating individual interactions and relationships rather than getting entangled in superficial numbers. Quality far surpasses quantity, especially in the world of high-ticket sales.

Key Quotes:

• "The best time to take social media seriously for high ticket offers was 10 years ago. The second best time is right now."
• "What you put into this thing is what you will get out of it, especially when selling high-ticket offers."
• "View it like that, use some real intent, and watch what happens for your high-ticket sales."

Resources Mentioned:

• To find out more about the free Unlaunch Method Workshop and how it can boost your high-ticket sales, visit this link.

Conclusion:

In summary, the triple threat of social media sales encompasses virtual networking, the black book strategy, and maintaining a consistent content stream, all of which are essential for selling high-ticket offers on social media. By embracing these strategies, you can generate high-quality leads and significantly boost your high-ticket sales. Always remember that the true power of social media shines when utilized strategically and with intent.

In this powerful episode, I’m joined by Steve Cadigan, LinkedIn's First Chief HR Officer, best-selling author, thought leader and talent strategist. We dive into how AI can align with our organizational values like customer service, integrity, and collaboration. We explore how AI can create new roles and opportunities while emphasizing the importance of developing our unique human skills like leadership and communication. We also discuss practical strategies for building a healthier and more sustainable relationship with technology and how AI can empower senior workers, bridge generational gaps, and drive transformational change for businesses.

Guest Introduction

Steve Cadigan is an incredible talent advisor, speaker, and author. As the former CHRO at LinkedIn, he played a massive role in shaping the company’s culture and success. With over 25 years of HR leadership experience, Steve founded Cadigan Talent Ventures, where he works with organizations like Google, Cisco, and Manchester United. He’s passionate about using AI to enhance humanity, not replace it, and he’s the author of Workquake, a must-read book on the future of work and business transformation.

The Human Side of AI in Business - Key Takeaways

• AI should align with core values like integrity, teamwork, and service to truly support transformational growth.
• We’ll see AI open up opportunities that focus on unique human strengths, such as leadership, communication, and empathy, especially important in online coaching businesses.
• Before looking outside for talent, use AI to map and uncover your team’s internal skills and capabilities.
• AI offers a chance to rethink how technology enhances lives, relationships, and business scaling strategies.
• Seniors bring irreplaceable human experience and connection skills, which AI cannot replicate, creating new opportunities in the workforce.

AI and Humanity: Building a Healthy Relationship

AI should serve us by making our lives more meaningful and reducing stress, not increasing it. It’s an opportunity to improve relationships, both personally and professionally, and create more balanced lives. For transformational coaches and business leaders, leveraging AI effectively can mean deeper connections with clients, fostering trust, and delivering greater value.

Generational Impacts of AI

Steve shared fascinating insights on how AI could be a game-changer for older workers. Seniors bring skills like empathy, experience, and pattern recognition that AI cannot replicate. Younger generations may shift their focus to humanities and power skills, creating a workplace where different generations thrive together. This shift can bring new perspectives and approaches to transformational coaching and online businesses.

Key Quotes

• "We’re not just cutting jobs; we’re rethinking how technology can help us build more enriching relationships."
• "AI can’t replace what makes us uniquely human—our empathy, leadership, and ability to connect."
• "Seniors have the human skills AI can’t replicate—this could swing the pendulum in their favor."
• "Winning back our relationship with technology is essential for our collective well-being."
• "Experimentation isn’t just a strategy—it’s a survival skill in today’s fast-evolving AI landscape."

Resources Mentioned

• Steve’s website: stevecadigan.com 
• Follow Steve on LinkedIn: https://www.linkedin.com/in/cadigan 
• Follow Steve on TikTok: https://www.tiktok.com/@stevecadigan 
• Get Steve’s book

In today’s episode, I’m thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.

Guest Introduction

Monica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.

From Record Deals to Super Bowls - Key Takeaways

• Leverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.
• Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.
• Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.
• Resilience: Monica’s journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.
• Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.

Brand Building & Collaboration

• Instagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.
• Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.
• Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.

Challenges in Building the Brand

• Breaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."
• Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.

Daily Habits for Success

• Morning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.
• Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.

Key Quotes

• "Yesterday is yesterday, and today is today. I can’t hold on to that—what am I going to do today?"
• "If you don’t ask, you don’t get."
• "Real football fans want to watch the game—sometimes, we’re the only ones in our circles ready to spend $400 for a ticket."
• "You have to have humor and a backbone to be an entrepreneur."

Resources Mentioned

• Monica’s website: www.footballissexy.com 
• Follow Monica on Instagram:

Welcome to The Millionaire Maker podcast, a valuable resource for transformational coaches and online business owners seeking the latest marketing and sales strategies to scale their businesses. I'm Lindsey Anderson, a business coach for coaches, and I'm thrilled to share insights on how you can achieve success in your coaching journey.

In this episode, we have the privilege of speaking with Caesar Kalinowski, a seasoned entrepreneur and coach specializing in spiritual coaching. With a focus on helping Christian couples lead more fulfilling lives through discipleship, Caesar brings a unique perspective to the coaching space. As an author, speaker, and host of a popular weekly podcast, he offers valuable expertise to a wide audience.

Key Takeaways:

1. Niching for Success: Discover the power of specializing your coaching practice. By honing in on your unique area of expertise, you can provide greater value and attract a highly targeted audience.
2. Thriving in Non-Commercial Niches: Even in areas traditionally considered non-commercial, such as spirituality, there is a thriving market for coaching. Explore the opportunities available in these niches and tap into their potential.
3. Flexible Schedule, Boundless Potential: Learn how to create a flexible coaching schedule that aligns with your lifestyle and allows you to set clear boundaries. By doing so, you can make coaching more manageable and sustainable.
4. Value and Impact Beyond Monetary Gain: Discover how to make a living through coaching while offering some services for free or at a reduced rate. Find the right balance between altruism and profitability to create a fulfilling coaching business.

Key Quotes:

• "Our perfect person we can help is, I might already be at the top tier, but there's only one way to find out."
• "There's a lot, there's a lot of freedom and flexibility in this, and I think because this really is like our passion in our life. We don't feel the need to have to guard every other minute of it."

Resources Mentioned:

• Caesar Kalinowski's podcast: Everyday Disciple
• Caesar Kalinowski's coaching business: Caesar Kalinowksi
• Caesar Kalinowski's online store for publishing and resources: Online Store

In Conclusion: Caesar Kalinowski's inspiring journey from spiritual author and speaker to a successful spiritual coach showcases the possibilities for coaches looking to scale their businesses. By focusing on niching, flexibility, and finding a balance between altruism and profitability, Caesar proves that success can be achieved in unexpected places. Tune in to this episode to gain valuable insights into his coaching approach and strategies for business growth.

"This is a re-release of one of our most popular episodes. The insights in this episode are just as relevant today as they were when it first aired—enjoy."

Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.

Posting On Social Media Is Not Marketing - Key Takeaways:

1. VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.
2. 
   
3. Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.
4. 
   
5. Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.
6. 
   
7. Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.

Common Social Media Posting Mistakes:

• Are you accidentally adopting an influencer persona instead of showcasing your expertise?
• Don't underestimate the power of sharing client success stories and the methodology behind your approach.
• Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.

Key Quotes:

• "Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients."
• "Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence."
• "The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."

Resources Mentioned:

Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.

Conclusion:

As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.

Today, we're delving into episode four of our Scale With Social Mini Series, focusing on my powerful strategy: Enroll Clients On Repeat With The Invite-Only Event Strategy.

Before we dive in, a quick shoutout to those celebrating Thanksgiving. Here in Portland, Oregon, a teacher strike adds a unique twist to the holiday season. Now, let's get to the heart of the matter.

Enroll Clients On Repeat With The Invite-Only Event Strategy

Key Takeaways:

• Strategies vs. Long-Term Approach:
• Feeling stuck despite course investments? Pivot to a long-term perspective.
• My program provides actionable marketing and sales strategies for sustained business growth.
• The Millionaire Maker Funnel:
• Discover the importance of productizing with the Millionaire Maker Funnel.
• Avoid starting with freebies that attract the wrong audience.
• The Power of Invite-Only Events:
• Explore how invite-only events supercharge conversion rates.
• Tailored for beginners, this strategy thrives on intimacy in a concise 54-minute masterclass.
• Title Crafting for Maximum Impact:
• Demystify the sizzling hot title formula for resonance with your target audience.
• Delve into the pivotal role of psychological triggers in captivating and transforming your audience.

Key Quotes:

• "This is what I wish I knew 20 years ago when I started my journey."
• "Stop with strategies; take a long-term approach to your business."
• "Chances are you have enough mindset; it's time to get to work."

Resources Mentioned:

Ready to craft your roadmap? Apply for a Millionaire Blueprint Session at lindsey.com/coaching.

Conclusion:

Episode 4 of the Scale with Social Mini Series unpacks my Invite-Only Event Strategy to Enroll Clients On Repeat. For personalized guidance, check lindsey.com/coaching to qualify for a Millionaire Blueprint Session. Shift from short-term strategies to a long-term approach for sustained success.

In today’s episode, we’re diving deep into the power of relationship marketing to increase sales in your online business.

Guest Introduction - Mary Czarnecki:

Our special guest today is Mary Czarnecki, an expert who made the transition from corporate marketing to coaching. She's passionate about personal branding and helping clients create lasting associations with their unique brands. Mary highlights the importance of understanding your audience's needs in the realm of relationship marketing to increase sales.

The Power Of Relationship Marketing To Increase Sales

Key Takeaways:

• In my conversation with Mary, one critical takeaway is the significance of keeping your clients focused on their goals and the desired transformation coaching can provide.
• We explore the power of using methodologies to streamline your coaching processes, leading to improved results for your clients.
• Mary shares her insights on how relationship networking can attract high-quality coaching clients. We discuss strategies like exclusive, invite-only events that foster meaningful conversations with potential clients.
• We've noted the shift in social media engagement, moving beyond merely sharing content to creating meaningful, two-way conversations with your audience.
• Discover the value of hosting informal, relaxed events, like "wine and networking," to connect with potential clients on a more personal level.
• The philosophy we've explored emphasizes the importance of building genuine relationships and adding a personal touch as the path to attracting more coaching clients.
• We discussed the vital need for awareness – knowing what genuinely works and avoiding the pitfalls of overwhelming yourself by trying to do everything in your coaching business.

Key Quotes:

• "Methodologies make coaching easier to sell and provide better outcomes for clients."
• "Building relationships is the cornerstone of gaining more coaching clients."
• "Be aware of what's genuinely working instead of being overwhelmed by doing everything."

Resources Mentioned:

• Mary’s website: www.MaryCzarnecki.com 
• Connect with Mary on Instagram: https://instagram.com/maryczarnecki_ 
• Connect with Mary on Facebook: https://www.facebook.com/maryczaronline 
• Mary’s Free Resource: 3 Biggest Lead Generation Mistakes Business Owners Make: https://maryczar.com/leadgenmistakes
• Join my free live workshop, The Unlaunch Method: https://www.theunlaunchmethod.com 

Conclusion:

Mary shared invaluable insights on the power of relationship marketing to increase sales, emphasizing how certain elements are catalysts for boosting your coaching business. Remember that personal branding and forming genuine connections with your audience are the keys to success in the world of coaching.

In this episode, I had the pleasure of interviewing successful online coach Charyse Williams. Charyse specializes in transformational coaching for female clinicians aspiring to build their own coaching businesses. Throughout our conversation, she shares invaluable insights into her strategies for invite-only events, VIP days, and coaching program development. Tune in to this episode to gain inspiration and discover new techniques for scaling your online coaching business.

Guest Introduction

Joining me today is Charyse Williams, a thriving online coach who empowers female clinicians to establish their own coaching businesses in the holistic health space.

Charyse's Background:

• Former ICU nurse with over 12 years of experience.
• Transitioned from nursing to entrepreneurship through network marketing.
• Successfully built multiple six-figure businesses.

Transformational Coaching: Invite-Only Events

Charyse's Insights on Transformational Coaching:

Charyse's journey from nursing to entrepreneurship was a gradual and skillful transition, leveraging her experience in network marketing. Her personal health transformation led to the creation of a holistic health coaching business. Charyse discovered her passion for coaching and mentoring, aligning her skill set with her true calling.

Building a Coaching Business:

Charyse masterfully manages both her holistic health coaching business and her business coaching venture. She thrives on a three-day workweek, dedicating focused time to clients while maintaining a harmonious balance between work and personal life.

Invite-Only Events:

Throughout the discussion, Charyse illuminated her inspiring evolution from nursing to entrepreneurship. She outlined her innovative approach to what I call Invite-Only Events and how she utilizes these events in her business to attract coaching clients. The episode unveiled the connection between passion and skill in crafting exclusive events that foster connection and conversions.

VIP Days: 

Charyse and I also talked about the transformative power of VIP days and how this strategy offers the capacity to deliver profound results within a condensed timeframe. These events are another way to implement impactful coaching without exhaustive hours. Listen to the episode for more on this strategy.

Notable Quotes

Charyse: "I've known that I wanted to be a nurse since sixth grade. With my two businesses, I feel I have the best of both worlds." 

Lindsey: "Coaching can be impactful without requiring a 40-hour workweek. The sweet spot is between 10 and 18 hours of client-facing time."

Resources Mentioned

• Charyse’s Free Facebook Group: Holistic Health and Empowerment
• Charyse’s Free Guide: Creating Quantum Leaps In Your Business
• The Millionaire Maker Show Insiders
• AI Masterclass

Conclusion

In this episode, Charyse Williams and I delved into her remarkable journey from nursing to entrepreneurship, highlighting her passion for transformational coaching tailored specifically for female clinicians. The success of Charyse's dual businesses underscores the rewarding balance between pursuing one's calling and effectively managing work.

Today, I'm delving into a topic that's absolutely vital for any online coaching business looking to thrive – the art of harnessing social media to draw in high-quality leads.

Stay tuned as I unveil the transformative strategy that can turn your online coaching content into a magnet for your ideal clients, all through the power of my One True Client approach. This episode is all about a high-converting social media content strategy for coaches. 

Social Media Content Strategy For Coaches - Key Takeaways:

Personalized Engagement through the One True Client strategy:

• Connecting deeply with your audience entails speaking directly to your one true client – that perfect fit for your coaching.
• By tailoring your messages to resonate with their unique struggles, dreams, and goals, you create a profound connection.
• Cutting through the noise and cultivating authentic engagement is the secret sauce to stand out in the crowded coaching space.

The VEM Skills Model for Effective Social Media:

• V: Vibe (Unique Voice and Brand): Embrace and showcase your authentic self, letting your personality and values shine.
• E: Experience (Success Stories): Share compelling stories of transformation from your clients, showcasing the tangible impact of your coaching.
• M: Methodology (Structured Approach): Lay out your coaching method in a clear and structured manner, providing a roadmap for your clients' journey.
• S: Skills (Insights and Tips): Offer valuable insights and practical tips that align with your coaching expertise.

It’s All About Quality Over Quantity on Social Media:

• Prioritize meaningful connections over chasing high follower counts.
• Approach social media as a tool to build genuine relationships and create intimacy, in line with the current market dynamics.

Key Quotes:

• "Your perfect customer is on social media. Everybody's on social media, and that includes high-paying clients."
• "Approach your social media content strategy with an attitude of 'Hey, they're real people. This is worth my time.'"
• "Think of social media as your black book strategy, where you're actually storing people and using it as client relationship management software."
• "Your whole social media game can really turn around when you show up in social media in the right way, acknowledging people as people."
• "Niche, messaging, and positioning are the three key ingredients that will drive your success in attracting high-quality leads from social media."

Resources Mentioned:

Don't miss out on my comprehensive guide "Fill Your Coaching Programs Like Clockwork with My Simple Social Content Strategy" at contentthatconverts.me/clockwork.

Conclusion:

In this episode, I outlined the essential strategy to transform your online coaching business into a beacon for high-quality leads using a high-converting social media content strategy.

Embrace my One True Client approach and adopt the VEM skills model to craft content that truly resonates.

Keep in mind that you have the power to magnetize your ideal clients. Stay tuned for more actionable insights on The Millionaire Maker Show!

In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.

I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.

The Unlaunch Method - A Simple System For Social Media Sales - Key Takeaways

• September Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.
• Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.
• The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.
• The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.
• Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.
• Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.
• Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.
• Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.
• Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.

VEMS Model Explained

• Vibe: Define your brand's personality by consistently sharing three personal elements.
• Experience: Use testimonials and customer success stories to build credibility.
• Methodology: Provide a clear, actionable plan for clients to achieve their goals.
• Strategy: Outline a step-by-step process to move leads from social media interaction to sales.

Key Quotes

• "You have to make the most use out of those six weeks."
• "Strategies are a dime a dozen, but without a system, they’re just ideas."
• "What you do today will be where your business is two, three, four months from now."
• "You want to be posting on social media like a business owner and not an influencer."
• "Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving."
• "The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus."
• "It’s all about knowing what the right tasks are and doing them consistently."

Resources Mentioned

• The Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.
• September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September -  Sign up at LindseyAnderson.live

Conclusion

As we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal...

Today, we're diving into an exciting topic - how vision boards can be a powerful tool for achieving success in your business. Think of it as a shopping spree for your goals, paired with regular yearly check-ins to elevate your aspirations. I’m joined by Sarah Centrella, a multi-bestselling author, motivational speaker, and a true expert in manifesting success.

About Sarah Centrella: 

Sarah Centrella is a multi best-selling author, motivational keynote speaker, master life coach, and manifesting expert. 

She is known for her expertise in manifesting and life coaching, offering tools and guidance for transforming every aspect of one's life. Her work includes delivering keynote speeches, leading workshops, and authoring books that focus on personal development and manifesting success​

How To Use Vision Boards As a Tool For Achieving Success In Your Business: Key Takeaways:

Manifesting from Rock Bottom:

• Sarah's journey started in 2008, overcoming personal adversity after discovering her husband's affair and facing financial struggles.
• People often unknowingly use manifestation techniques as a form of escape through daydreaming.
• Rediscover the power of childhood daydreaming as a tool for visualization.

Unexpected Manifestations:

• The manifestation's power revelation occurred with a picture of Times Square on Sarah's vision board.
• Amazing real-life events mirrored images from the board, including experiences like flying on private jets.

The Power of Visualization:

• Sarah stresses the active visualization of positive scenarios for profound impact.
• Combining visualization with physical visuals, such as Pinterest boards, amplifies manifestation power.
• Explore and embrace the limitless possibilities.

Business Application of Future Board:

• Identify the five core areas of life on your vision board: career/business, relationships, wealth and abundance, mind and body, passions, and joys.
• Cultivate a long-term, expansive vision for your business to break free from limitations.
• Aim for the biggest, most far-fetched dreams without predefined paths.

Finding Pictures on Pinterest:

• Utilize Pinterest as the largest library of online photography to curate your vision board.
• Use strategic search keywords for tailored results.
• Explore beyond initial visions to discover even more possibilities.

Customization and Strategy:

• Vision board creation is a strategic and intentional process for business success.
• Each board is crafted uniquely to align with individual business dreams and goals.
• Shift from traditional magazine cutouts to a personalized, strategic approach.

Regular Board Updates:

• It’s important to update your vision board yearly.
• This yearly reflection also allows you to catalog manifested business goals from the previous board.

Top Quotes

• If you can see a path to your biggest vision, then that is not your biggest vision.
• I fully believe the universe rewards effort.
• Action is showing the universe and yourself that you're serious and ready to do what it takes.
• When it comes to manifesting, it's the feeling we're after. 
• Any hardship or adversity can truly fuel you in a way that very few other things can. 
• Gratitude:

It changes how you show up.

It changes how you interact. 

It changes your vibe. 

• You can create the life that you want, like literally in pictures.

Resources Mentioned:

• Sarah’s Website
• Connect with Sarah on Instagram:

In today’s episode, I’m kicking off an exciting five-episode mini-series all about crafting your million-dollar online business blueprint. Listen in for the powerful and actionable strategies ahead. 

The Blueprint For Building A Million Dollar Business

Key Takeaways

When it comes to the world of transformational coaching and scaling your online coaching business, there's a common pitfall: diving into social media marketing without a clear, long-term plan. It's like trying to construct a house without blueprints – it might work, but you'll encounter challenges down the road. That's where strategic planning comes into play.

Strategic planning means setting launch dates and mapping out your entire year well in advance. Believe me, it's a game-changer. But we're not stopping there. Let's talk about the Millionaire Maker Funnel – it's a one-page business plan that can take your online coaching business to the next level.

Now, when it comes to building your online coaching business, I have a roadmap for you: begin with one-on-one coaching, transition into group coaching, create your signature system, introduce tiny offers, and don't forget those valuable freebies. It's about constructing your business from the ground up while ensuring your audience consumes it from the top down. It's a tried-and-true strategy, and I can't wait to share more about it.

And if you're ready to boost efficiency in your coaching business, I recommend following my rinse and repeat system. It involves launching four times a year and implementing what I like to call a marketing washing machine. This system can stabilize your revenue and propel your business forward.

The Triple S's for Successful Business Growth

Now, let's talk about the Triple S's – the three pillars that underpin success in the world of transformational coaching, online coaching, and business scaling.

• Strategy: A robust, well-thought-out strategy is your compass in this journey. It's not about quick fixes; it's about setting ambitious, long-term goals and working steadily towards them.
• System: Next up is the system. Implementing a rinse-and-repeat system with scheduled launch events and strategic marketing is the secret sauce for fostering continuous growth.
• Sales: Last but not least, let's not forget about sales. Planning for sales and guiding your target market along the path to purchase is the lifeblood of your coaching business.

The Revenue Roller Coaster

When I talk about the revenue roller coaster, you’ll likely be nodding your head. So many coaches and online business owners I talk to experience the roller coaster ride that often plagues online coaching businesses. You launch, make some money, dedicate time to prepping for the next launch, and the cycle starts all over again. But let's face it – it's not a sustainable model, and it's time for a change.

The real issue isn't perfecting your coaching strategies; it's the never-ending loop of the revenue roller coaster. Pinning all your hopes and dreams on a single launch event can be incredibly stressful. Trust me; I've been there.

So, what's the solution to escape this roller coaster and build a stable, successful coaching business? It's simple, and it's the heart of this mini-series: the conversion event calendar.

The conversion event calendar is all about strategic planning and implementing the Millionaire Maker Funnel. It's your roadmap to building a flourishing online coaching business. With this calendar, you'll have four strategic launches per year, interspersed with exclusive invite-only events. This is the key to revenue stability.

Resources Mentioned

• This podcast, The Millionaire Maker Show: Catch all the episodes, interviews, and valuable insights here.

Welcome to The Millionaire Maker Podcast, where I, Lindsey Anderson, a business coach for coaches, provide the latest marketing and sales strategies to help you scale your transformational coaching business online. My goal is to empower you with valuable insights and actionable advice to achieve your goals in the online coaching industry.

Today, we have the pleasure of having Karin Carr, a successful entrepreneur and YouTube sensation, as our guest. Karin's journey from being a REALTOR® to teaching REALTORS® how to leverage YouTube for business growth has been remarkable. She has become an expert in utilizing YouTube as a core marketing strategy and has achieved tremendous success in the online coaching industry.

Key Takeaways:

Using YouTube as a Core Strategy: Karin shares her inspiring journey from being a real estate agent to building a highly successful presence on YouTube. She discovered that YouTube has immense potential for reaching and engaging her target audience, and it soon became her primary source of business. Karin now teaches REALTORS® how to effectively use YouTube to grow their own businesses.

Optimizing YouTube Presence: During our conversation, Karin discusses the different types of content that work exceptionally well on YouTube. She emphasizes the importance of creating educational, community-focused, and sales-oriented videos to attract and engage your ideal audience. By directly targeting your audience's needs and desires, you can maximize engagement and conversions. Karin also provides invaluable strategies for building a strong community on YouTube, fostering connections, and nurturing relationships with your viewers.

Overcoming Scarcity Mindset: Karin opens up about her initial fear of hiring and the scarcity mindset that held her back. However, she highlights the transformation that occurred when she shifted her mindset from being a solopreneur to embracing delegation and building a team. Learning to step into the role of a CEO and effectively manage a growing business has been instrumental in Karin's success and can be for yours too.

Other Important Takeaways:

YouTube Posting Frequency: Consistency is key on YouTube. Karin recommends posting content at least once a week to maintain engagement and momentum. By consistently showing up for your audience, you build trust and credibility while keeping them engaged with your valuable content.

Marketing Mastery: Karin emphasizes the importance of finding your own marketing strategies before considering outsourcing to virtual assistants or teams. It's crucial to understand your audience, their preferences, and how to effectively reach them. Once you have a solid foundation, you can confidently delegate tasks and focus on high-value activities.

Business Transformation: Karin's journey from being a solopreneur to adopting a CEO mindset is truly inspiring. By stepping into the role of a CEO, you take charge of your business's growth and success. Karin's insights and experiences will guide you in embracing your role as a visionary leader.

Success through Delegation: Karin highlights the power of hiring and building a team to free up your time for high-value tasks and strategic growth. By delegating administrative and repetitive tasks, you can focus on business development, content creation, and serving your clients. This shift enables you to scale your coaching business more effectively.

Key Quotes:

"I started a YouTube channel thinking it would be a way for me to get my name out there... and it started to work."

"The best tactic is to do all three types of content on YouTube: educational, community-focused, and sales-oriented."

"You have to figure out the marketing thing for yourself first... before you can hand that off to any VA or any team."

"I sucked it up and hired a virtual assistant... it was really...

On today's episode, we're diving deep into the critical six weeks ahead of us before summer hits. I'm going to walk you through the essential tasks you need to focus on to ensure your business thrives during this pivotal time. We're talking about profit-producing tasks, recurring revenue, and setting realistic goals to propel your business forward.

You Have Six Weeks Left To Scale Your Online Business - Key Takeaways:

• It's all about recurring revenue to weather the seasonal storms.
• Spend time perfecting your programs, gathering testimonials, and creating valuable content.
• Sales should be your main focus—embrace it!
• Overcome perfectionism and get laser-focused on your goals.
• Don't undervalue your services—know your worth.
• Use technology and automation to streamline your processes.
• Stay adaptable in the ever-changing world of online marketing.

Profit-Producing Tasks:

• Focus on client satisfaction and improving your programs.
• Keep churning out valuable content to expand your audience.
• Get strategic with your sales efforts to drive revenue growth.

Challenges to Overcome:

• Let go of perfectionism—it's holding you back.
• Get clear on your priorities to maximize productivity.
• Don't sell yourself short—know your value.
• Stay ahead of the curve by adapting to market changes.

Key Quotes:

• "Treat money like a really hot chick that you want to date. That's how you attract it."
• "Get strategic direction because you're currently at a place where you don't know what you don't know."
• "What I'm offering you here is tried and true basics, things that actually work."

Resources Mentioned:

• Visit LindseyA.com for upcoming free live online workshops and events to scale your online business.

Conclusion:

These next six weeks are crucial for your business's success. By focusing on profit-producing tasks, embracing sales, and overcoming common challenges, you'll set yourself up for long-term growth. Remember, it's all about taking action and staying adaptable in the ever-changing landscape of online business.

Welcome to The Millionaire Maker Show! I'm Lindsey Anderson, your host, and as a business coach for coaches with over 20 years of experience, I'm excited to bring you valuable insights on dominating sales calls for high-ticket coaching programs.

The Importance of High-Ticket Sales Calls for Coaches:

In this episode, we'll explore the significance of sales calls for generating high-quality leads and growing your coaching business. Intimacy is a key factor in selling high-ticket coaching programs, as clients need to feel a connection and trust with you. Additionally, we'll highlight the impact of higher conversion rates on your revenue and overall business growth.

The Impact of High-Converting Sales Calls - A Client Story:

We cover a compelling client success story of a leadership coach who transformed her sales calls, leading to significant improvements in her business. Discover the power of asking probing questions and understanding your clients' real needs and goals, which can have a profound impact on your sales call success rates.

The Art of Selling Yourself as a Coach:

As a coach, believing in the value you provide and confidently pricing your services is crucial. Cultivate assertiveness and a strong presence during sales calls to build trust with your prospects. We also discuss the importance of adopting a growth mindset, which can enhance your conversion rates and overall success.

The Anatomy of a High-Converting Sales Call:

Learn how to prepare for your sales calls by researching the prospect and setting a clear agenda. Hosting sales calls on the phone allows for increased intimacy and focus on your prospect's needs. During the Discovery Phase, we delve into asking the right questions to understand your prospect's pain points, goals, and motivations. In the Prescription Phase, you'll discover how to customize your value proposition and present a personalized coaching program. We'll also cover handling objections with confidence and navigating through moments of silence. Finally, we'll discuss effective strategies for closing the call and maintaining engagement through follow-up.

Leveraging ChatGPT for Sales Call Success:

Unlock the power of ChatGPT as a valuable tool in creating a customized sales script that aligns with your style and high-ticket coaching program. Discover how ChatGPT can enhance your communication and value proposition during sales calls, leading to more successful outcomes.

Q&A from the Audience:

Your questions matter! Feel free to submit questions for future episodes, and in this episode, I'll answer one from the audience related to high-ticket sales calls.

Conclusion:

In this episode of The Millionaire Maker Show, we explored the art of dominating sales calls for high-ticket coaching programs. To stay updated and access more valuable content, subscribe, leave reviews, and share the podcast with fellow coaches looking to scale their online businesses. Don't miss our upcoming masterclass on using ChatGPT and content marketing to attract high-quality leads. Get signed up here: themillionairemakershow.com/masterclass

Remember, your success as a coach starts with dominating the art of high-converting sales calls. Keep coaching, keep thriving, and thank you for being part of our community.

In today's episode, we'll explore the critical distinction between marketing and sales in the realm of online businesses. Let's debunk the myth that relying solely on marketing is the key to solving sales problems. We’ll break down the need for a robust sales strategy to seamlessly convert leads into valued clients.

You Can't Market Your Way Out of a Sales Problem - Key Takeaways:

Marketing vs. Sales Misconceptions

• It's essential to understand that marketing alone is not equipped to close sales.
• Having a true understanding of sales principles is key for success in your business.

Identifying a Sales Problem

• Recognize the challenge of gaining audience engagement without translating it into tangible financial conversion.
• Many online business owners experience strained marketing budgets with minimal return on investment.
• There is a big distinction between marketing and sales functions that most business owners don’t realize.
• I caution you against focusing too much on top-of-funnel activities that may not necessarily contribute to concrete sales outcomes.

Book A Millionaire Maker Blueprint Strategy Session

• Explore an exclusive opportunity tailored for online business owners seeking to scale with personalized strategies by booking a Millionaire Maker Blueprint Strategy Session with me here: https://www.lindseya.com/coaching 
• Limited spots are available, and an application process ensures eligibility.

Definitions: Marketing and Sales

• Marketing:
• Involves generating interest and building demand.
• Encompasses SEO, paid ads, organic social media, websites, and email marketing.
• Sales:
• Constitutes the direct process of convincing customers to make a purchase.
• Encompasses understanding needs, offering solutions, handling objections, and ultimately closing deals.

The Marketing-Sales Disconnect

• I break down the misconception that marketing alone can naturally close deals.
• Be aware of the danger of sinking into debt with an exclusive focus on marketing activities.
• I talk about the unrealistic portrayal by digital marketers of effortlessly acquiring customers.

Resources Mentioned

• Follow me on Instagram: https://www.instagram.com/the.lindsey.anderson 
• Apply for a Millionaire Maker Blueprint Strategy Session: https://www.lindseya.com/coaching 

Conclusion

I encourage you to prioritize a harmonious approach to sales and marketing, integrating sales with your marketing efforts for sustainable online business success. If you’re ready to take the next step, apply for a Millionaire Maker Blueprint Strategy Session at Lindseya.com/coaching.

In today's episode, I'm excited to dive into the world of leveraging social media for high ticket coaching sales with our special guest, Shaniece M. Wise, a seasoned business expansion coach and strategist. Together, we'll uncover the secrets to closing high ticket coaching sales using the power of social media.

Social Media for High Ticket Coaching Sales

Guest Introduction:

Shaniece is a seasoned Business Expansion Coach and Strategist, with a proven track record of enhancing profitability, visibility, and strategic prowess in businesses.

What sets Shaniece apart is her unique approach, intertwining spirituality and biblical principles into her coaching, offering her clients a comprehensive and transformative perspective on success.

Key Takeaways:

Mastering Business Scaling: 

Shaniece is renowned for her prowess in helping entrepreneurs achieve remarkable business growth, including reaching the coveted six and seven-figure milestones.

Holistic Approach: 

What sets Shaniece apart is her holistic coaching approach, seamlessly integrating spiritual and biblical principles into her guidance. 

The Power of Authenticity: 

Shaniece places a strong emphasis on authenticity. In the competitive coaching industry, staying true to yourself can be your greatest asset, and Shaniece encourages her clients to embrace their authenticity.

Natural Integration of Spirituality: 

While spirituality is a core aspect of Shaniece's coaching, she doesn't impose it on her clients. Instead, she skillfully weaves these principles into her marketing and content for a harmonious and effective approach.

Key Quotes:

• "We are all walking by faith and expecting clients to show up, expecting revenue to show up because we're putting ourselves out there and doing the work." 
• "When you fully understand who you are, it gives you the freedom to be yourself in your industry, and that becomes your 'it' factor." 

Resources Mentioned:

• Shaniece’s book, "Activating Your Gifts," which I highly recommend for anyone looking to unlock their full potential in the world of high-ticket coaching sales.
• Connect with Shaniece on Facebook: https://www.facebook.com/shaniecemwise 
• Connect with Shaniece on Instagram: https://www.instagram.com/shaniecemwise 
• Shaniece’s Complimentary Private Event: How to Multiply Your Revenue While Stepping into the Role of CEO
• For next level growth, apply to work with my team and I at lindseya.com/coaching

Conclusion:

Shaniece's coaching approach encompasses spirituality, strategy, and authenticity, providing entrepreneurs with the tools to leverage social media for high-ticket coaching sales. If you're ready to explore opportunities for business growth in this dynamic field, connect with us at lindseya.com/coaching.

Guest Introduction: 

Our special guest today is Jim Palmer, a seasoned entrepreneur turned transformational coaching expert. Jim has been in the game for over two decades, and he's here to share his invaluable insights into investing in coaching.

Investing in Coaching

Key Takeaways:

• Investing in Coaching: Jim's journey is a testament to the life-altering impact of investing in coaching. Discover how this investment can fast-track your path to success.
• Calculated Risks: Jim's personal stories reveal the importance of taking calculated risks when investing in coaching. Sometimes, stepping outside your comfort zone is the key to unlocking your full potential.
• The "Whatever It Takes" Attitude: In the world of entrepreneurship, adopting a "whatever it takes" attitude is essential. Learn how persistence and determination can propel your coaching business forward.
• Balancing Life: Achieving a balance between work, family, and personal growth is crucial for long-term success. Jim's experiences shed light on the significance of this equilibrium.
• Trading Predictability for Adventure: Jim's inspiring journey showcases the rewards of trading the predictability of a 9-to-5 job for the adventure of entrepreneurship. It's about choosing a life filled with excitement and opportunities.
• Living with Less, Experiencing More: Jim and his wife's deliberate choice to live with less to experience more serves as a reminder that true richness comes from experiences, not just material possessions.

Quotes:

• Jim Palmer: "I knew I was going to be successful. I just didn't know when." 
• "We chose to live with less so we can experience more." 

Resources Mentioned:

• Discover the influence of Dan Kennedy, a renowned figure in marketing and entrepreneurship.
• Looking for reliable business cards? Jim recommends Vistaprint as a trusted option.
• Dive into Jim's extensive library of seven books and e-books on entrepreneurship for a wealth of knowledge.

Conclusion:

That concludes our conversation with Jim Palmer, where we explored the transformative power of investing in coaching. Whether it's investing in coaching or taking calculated risks, Jim's journey illustrates the profound impact of these decisions on your coaching business.

Remember, success isn't just about financial gains. It's about crafting a life on your terms and experiencing all it has to offer.

Thank you for tuning in to The Millionaire Maker Show. Don't forget to subscribe, so you never miss an episode filled with valuable insights and success stories.

Today we’re diving into the latest marketing and sales strategies to help you scale your online business. I’m thrilled to have a special guest with us, Judy Weber. Judy is on a mission to normalize miraculous results for Christian women in business. She has a unique background, having worked in the corporate space, won trials as an attorney, and led in the boardroom as a C-suite executive.

Guest Introduction: Judy Weber

Let me introduce Judy Weber, Esq. She’s a Business Coach & Mentor, specifically for Christian women. Judy is a scaling strategist with tons of experience winning trials as an attorney and leading in the boardroom. She’s all about helping Christian women build lucrative businesses with simplicity and joy.

Build Your Business Unapologetically - Key Takeaways

Here are some key takeaways from my conversation with Judy:

• Boldness and assertion are crucial for starting and growing your business.
• The Faith Field Thought Model helps women control their thoughts and beliefs about themselves and their businesses.
• The importance of visibility and doing something uncomfortable every day to grow your business.
• Daily activities should focus on direct outreach and building an email list rather than perfecting non-essential tasks like websites.

Mindset and Belief

Success is really about who you believe yourself to be, not who others see you as. Approach challenges with a positive perspective and embrace your mission and desire for success.

Strategic Thinking

Judy talks about learning to think strategically, like a lawyer. It’s all about making decisions confidently and quickly, avoiding overconsumption of information, and trusting your expertise.

Intuition vs. Ego

We discussed the difference between ego and intuition. Ego is self-centered, but intuition focuses on serving others. Move forward despite fear and trust your gut.

Decision Making

Decision-making is a fundamental CEO skill. Make decisions fast but with careful consideration. Trust yourself and your ability to execute.

Practical Steps for Business Growth

Judy shared practical steps for business growth:

• Focus on creating an irresistible high-ticket offer.
• Use joy-infused marketing with one visibility strategy.
• Ethical selling becomes easier with effective marketing.

Key Quotes

• "We really need to get out of our own way and stop worrying about being judged by others."
• "Every day you should do something scary, every day you should do something that's uncomfortable."
• "Success comes as a result of who you believe yourself to be."
• "Decision-making is the most fundamental CEO skill."
• "Your business is a true reflection of how you feel about yourself and how you treat yourself."
• "The only way to win is to think strategically."

Resources Mentioned

• Connect with Judy on social media: @JudyWeberCo
• Get a free VIP ticket to Judy’s Offer Week: https://www.judyweber.co/offerweek  
• Join my upcoming free LIVE Unlaunch Method event: https://www.lindseya.com 

Conclusion

Judy’s insights on mindset, strategic thinking, and decision-making are invaluable for scaling your online business. Embrace your purpose and talents to achieve miraculous results. Implement these practical steps to simplify and enjoy your business growth journey.

In today’s episode, I’m breaking down 3 big mistakes entrepreneurs make when scaling their online business. My goal is to provide actionable insights for entrepreneurs aiming to elevate their online ventures.

3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business - Key Takeaways:

Mistake #1: Guessing Instead of Strategizing

Entrepreneurs often overlook the necessity of a clear business strategy and revenue plan, inadvertently hindering their scaling efforts. Prioritizing sales development over audience building is paramount for sustained growth.

Mistake #2: Relying on Hope and Prayer Instead of Systems

The reliance on singular lead sources exposes entrepreneurs to unnecessary risks. Establishing your audience and implementing strategic systems, such as the VEMS model for content creation, are pivotal steps toward success.

Mistake #3: Attempting to Fix Sales Problems with Marketing

Distinguishing between sales and marketing is essential. Sales serve as the bedrock of any business, necessitating an understanding of customer needs through dedicated sales calls.

Client Story:

• We explore a real-life example illustrating the pitfalls of external referral dependence and the transformative journey toward building an independent audience, culminating in a lucrative six-figure launch.

Prospect Story:

• We delve into a prospect's reluctance to prioritize sales over marketing, uncovering the repercussions of this oversight and the caution against banking on virality as a sustainable business strategy.

Key Quotes:

• It's time to get serious about systems—they are the only path to freedom in your online business.
• The role of marketing is to amplify what you know about what is effectively working in your sales process. 
• Plan your social media content out in advance. It’s a requirement. 
• Your social media does not benefit from lackadaisical planning. You'll get exactly what you're putting into it.
• Marketing and sales are two completely different skill sets. Don’t try to fix a sales problem with a marketing strategy.
• Unlike marketing, sales is hand-to-hand combat. Engage in one-on-one conversations, understand what resonates with your prospects and customers, and incorporate those insights into your marketing strategy. 
• Stop guessing; the competition is too fierce to build a million-dollar business without a solid strategy. 
• Need to make more money? Focus on sales, not marketing.

Resources Mentioned:

• The Unlaunch Method Workshop: https://www.theunlaunchmethod.com 

Conclusion:

In conclusion, we've dissected the 3 significant mistakes hindering entrepreneurs in scaling their business online. Be sure to join The Unlaunch Method Workshop for deeper insight.

Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.

Preparing For The September Sales Surge - Key Takeaways

• The September sales surge is prime time for selling services online.
• It's crucial to prepare in advance for the September sales surge.
• Long-term planning is necessary to avoid business chaos and ensure consistent growth.
• Maintaining a dependable online presence throughout the summer is key.
• Always making an offer, even during slow periods, is essential.
• The Invite-Only Event is a powerful conversion strategy.

Episode Highlights

Introduction to The September Sales Surge

• September is critical for sales for service-based businesses.
• The summer slowdown affects everyone; competitors and customers seem to disappear.
• By September, people are ready to invest in services and routines.

Long-term Planning and Preparation

• It's essential to warm up your audience before September.
• If you wait until September to start, it’s too late.
• Having a strategy and plan for the rest of the year is important.

Mindset and Business Success

• Long-term thinking is crucial for moving out of business chaos.
• Businesses that plan ahead and strategize succeed more consistently.
• Planning the rest of the year during the summer can set you up for fall success.

The Importance of Intimacy in Sales

• AI and competition are changing the landscape.
• Building trust and intimacy with prospects is key.
• Focus on live interactions, DMs, and relationship building.

The Summer Slowdown and Revenue Challenges

• Decreased sales and revenue are common in the summer.
• There’s pressure on Q4 to make up for the summer lull.
• It's essential to continue making offers and engaging with your audience.

Conversion Events: The Invite-Only Event Strategy

• Always have a conversion event, even during the summer.
• The Invite-Only Event: a weekly, rinse-and-repeat masterclass.
• This strategy allows for iteration and improvement over time.

Key Quotes

• "September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves."
• "If you wait until September to get your audience warmed up and your conversion events in order, it's much too late."
• "Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth."
• "Intimacy will sell your services better than anything. Focus on live interactions and building relationships."
• "Always make an offer. Your audience needs to know exactly what you do and how you can help them."

Resources Mentioned

• Visit my website for upcoming LIVE workshops: LindseyAnderson.live
• Previous episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.

Conclusion

Preparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.

In this episode, I have the pleasure of interviewing Laura Wright, a coach and business consultant. Laura helps overworked and underpaid women transform into seven-figure empire builders by creating structure and reframing their business models. She firmly believes that when women hold true wealth, it changes the world. The conversation dives into Laura’s journey—from running a multi-seven-figure real estate investment company to now helping women succeed in their businesses. We explore how her approach to ethical, energetic, and enjoyable sales is reshaping the way women approach business and scaling their online coaching practices.

Guest Introduction: 

Laura Wright is a business consultant, coach, and the founder of Epic at Sales. Known as a "sales ninja," she specializes in helping women create wealth and scale their businesses. Through ethical, energetic, and enjoyable sales techniques, Laura empowers women to create their own economy and reach their highest potential. She is committed to teaching women how to authentically sell high-ticket offers and successfully build their businesses with intention and integrity.

Mastering Authentic Sales - Key Takeaways:

• The Power of Sales: Sales is a critical skill for success, especially in online coaching. When done ethically and energetically, it can lead to significant growth and business scaling.
• Overcoming Limiting Beliefs: Many women undercharge and overdeliver because they haven’t been taught how to sell high-ticket offers. Learning to price services appropriately is transformative for your coaching business.
• The Math Behind Pricing: It’s crucial to calculate how many clients you can serve and what you need to charge to meet your income goals. This understanding can help scale your online coaching business more effectively.
• Switching from Service Provider to Business Owner: Moving from offering a service to creating scalable offers is key to building a business that can operate without constant client intake—vital for growing your online coaching.
• The Importance of Ethical Sales: Sales doesn't have to be coercive or uncomfortable. When done with love, energy, and authenticity, it can empower clients and lead to stronger relationships, which is especially important when scaling your coaching business.

Laura’s Pivotal Moment:

• From Disaster to Success: Laura shares her personal story of losing everything during the 2008 financial crash and how learning sales and restructuring her offers helped turn things around.
• A Moment of Clarity: After helping a client grow from $250K to $1.2 million, Laura realized that teaching women how to scale their online coaching businesses was her true calling.

Why Women? 

Laura works primarily with women because they’re often not taught to sell in ways that feel natural or ethical. Many women are conditioned to undercharge and undervalue their services, while traditional sales tactics are often coercive. Laura is passionate about helping women overcome these barriers and embrace their sales power, which can have ripple effects on other areas of life, including scaling their businesses.

Top 3 Problems Women Face in Sales:

• Undercharging and Overdelivering: Women often undervalue their services, leading to burnout and limiting their income potential.
• Not Comfortable with High-Ticket Sales: Many women struggle with selling premium offers because they haven’t been shown how to position them effectively in the market.
• The Lack of Capital: Women often use the money they make from sales to reinvest in their businesses, limiting growth potential. Pricing services correctly is essential to creating...

Welcome back to The Millionaire Maker Show. In this episode, we're shedding light on the transformative impact of Artificial Intelligence (AI) on businesses, particularly within the realms of transformational and online coaching. We'll dive into the capabilities of ChatGPT, an avant-garde AI model from OpenAI, and the ways it can be harnessed effectively to scale your coaching business. 

Additionally, we'll delve into the irreplaceable role of genuine beliefs and values in crafting compelling sales pitches. And remember, we have an upcoming masterclass that will focus on how to utilize ChatGPT for creative content generation and effective client conversion. You won't want to miss it! Register your seat at: themillionairemakershow.com/masterclass 

I’m your host, Lindsey Anderson, a business coach for coaches for more than two decades. I help online coaches to build, scale, and monetize their unique expertise. As an AI advocate, I’ve integrated this cutting-edge technology into my business model, significantly optimizing my coaching processes through enhanced efficiency and automation. 

Key Takeaways:

1. AI is revolutionizing business operations, particularly in content creation, transforming the landscape of online and transformational coaching.

2. ChatGPT, a tool from OpenAI, is a game-changer for content creators. It enables the automation of numerous tasks, accelerating your marketing and sales goals, and aiding in the scaling of your coaching business.

3. To leverage tools like ChatGPT effectively, you need a strong foundation, a robust strategy, and a comprehensive understanding to prevent the production of generic content.

4. ChatGPT and similar AI tools are not a substitute for your distinctive value proposition and your wealth of coaching expertise and knowledge.

5. A genuine belief in your value and what your coaching program offers is paramount for successfully selling your coaching programs.

6. The importance of one-on-one coaching can't be overstated. It's the key to understanding your clients' needs and refining your marketing message.

Key Quotes:

• "ChatGPT is an AI tool that shines in generating human-like text. For content creators keen on getting their message out, ChatGPT suddenly becomes an invaluable ally." 
• "Knowing how to use this tool is crucial. ChatGPT won't build your business if you lack a solid foundation and a well-crafted strategy." 
• "If you don't truly believe in yourself or the value your coaching program brings, you won't consistently sell your coaching programs." 
• "Niching down, positioning yourself, and crafting a message that genuinely resonates with the person on the other side of the screen are critical."

Resources Mentioned:

• Millionaire Maker Show Insiders: Get exclusive strategies, scripts, and examples for online coaches as an Insider of the show. themillionairemakershow.com/insiders
• Millionaire Maker Funnel: My proven strategy for selling transformational coaching. Sign up as an Insider to gain access to the exclusive worksheet.
• Episode 1 of The Millionaire Maker Show: An outline of the one-page business model that can guide your journey to a successful coaching business.
• Go to this week’s show notes page at themillionairemakershow.com/006 to download my proven ChatGPT prompts.

AI, with tools like ChatGPT, is rapidly redefining the coaching industry. As a coach, it's essential to adopt this technology to stay competitive in the dynamic world...

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick’s incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.

Guest Introduction

Nicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he’s passionate about helping businesses build high-impact sales teams that get results. He’s an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.

Building High-Impact Sales Teams - Key Takeaways

• Nick emphasizes that if you’re serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.
• The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.
• Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they’re not naturally great at sales.
• Today’s buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.
• Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.

Finding the Right Salespeople

• Nick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.
• Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.
• Your job postings should work like your marketing: they must attract the right candidates and repel those who aren’t a fit.
• Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.

The Pandemic’s Impact on the Info Space

• The pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.
• Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.
• Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.

Building Trust in Today’s Market

• Regularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.
• A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.
• Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.
• Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.

Expanding Marketing...

In today’s episode, we dive into team connection, leadership, and actionable strategies to foster meaningful workplace relationships with Steven Van Cohen. Steven is a Wall Street Journal bestselling author, leadership consultant, and expert on creating connected cultures in businesses. He’s worked with top companies like Home Depot, Salesforce, Bank of America, and Zoom to improve team well-being and boost employee engagement. He’s been featured in major publications such as CNBC, Forbes, and Fast Company, and today, he’s here to share strategies to strengthen workplace connections and overcome common obstacles that hinder engagement, ultimately helping you create a thriving online business.

Guest Introduction

Steven Van Cohen is a leadership consultant, executive coach, and the co-author of Connectable: How Leaders Can Move Teams from Isolated to All In. With over a decade of experience, Steven has helped organizations like Home Depot, Salesforce, and Zoom create connected cultures, especially in remote or hybrid work environments. His focus is on reducing loneliness, improving employee engagement, and fostering deep, authentic relationships within teams. He’s been featured in prominent outlets like CNBC, Forbes, and Fast Company and is a leading expert on workplace dynamics and leadership, skills that can be applied to any coaching or business leadership environment.

The True Cost of Workplace Loneliness - Key Takeaways

• Loneliness is about the absence of connection, not people: Loneliness arises when the quality of our relationships doesn't meet our needs. It’s not about the number of people around us, but the depth of connection.
• The importance of connection in the workplace: Disconnected employees are more likely to disengage, underperform, and quit. Loneliness at work impacts productivity, engagement, and retention.
• Leaders play a key role in creating connection: As a business leader, it’s not about matchmaking but about creating environments where meaningful relationships can thrive. Leaders should set the tone and create opportunities for connection.
• Small actions lead to big results: Small, intentional efforts, like team-building exercises or 10-minute check-ins, can have a significant impact on team connection and overall performance. These strategies also work for online coaching teams and businesses looking to scale.

Why Loneliness in the Workplace Matters

• Loneliness affects more than just the individual: It impacts performance, engagement, and overall team dynamics. Disconnected employees are 7 times more likely to disengage and 5 times more likely to miss work due to stress.
• Statistics on loneliness: 72% of employees feel socially disconnected monthly, and 55% feel it weekly. Disconnected teams perform 56% worse than connected ones.

The Leader’s Role in Addressing Workplace Loneliness

• Creating opportunities for connection: As a business leader, your role isn’t to create friendships, but to create environments where trust and connection can thrive.
• Small efforts matter: Simple, regular activities like icebreakers or “crush” exercises can significantly improve team morale and connection. These small steps can help build a community for your clients or business team.
• Complacency is the enemy: Leaders must go beyond the basics and invest time, money, and effort into long-term connection-building strategies to scale their business and team dynamics effectively.

Effective Strategies for Building Connection

• Weekly "Crush" Exercise:
• A short, weekly activity where team members recognize and appreciate each other’s contributions.
• Builds a culture of...

Sales can sometimes feel daunting. But what if I told you it doesn't have to be that way? Shifting your mindset from just closing deals to actually helping people can make all the difference.

Guest Introduction:

Today, we're joined by Tish Times, an expert in helping high-performing female entrepreneurs boost their sales conversion rates. Tish is all about giving you the tools and mindset you need to rock your sales game. Tish is the visionary behind the Tish Times Sales Agency, is a renowned expert in driving remarkable sales conversions and empowering sales teams to thrive. 

With almost 15 years of experience, Tish has revolutionized businesses and entrepreneurs, enabling them to establish dynamic revenue-generating connections, fill events, and accelerate program enrollments. With an innate ability to streamline sales cycles and facilitate seamless closures, Tish and her exceptional team deliver an unparalleled "done-with-you" sales solution that catapults company revenue to unprecedented heights.

How Learning To Love Sales Could Solve Your Biggest Problems - Key Takeaways:

• Sales as Service: It's more than just making a sale; it's about serving your clients and helping them achieve their goals.
• Overcoming Fear: Let's tackle those negative feelings around sales head-on and replace them with confidence and positivity.
• Tools for Success: Equip yourself with the right skills and resources to make sales feel easier and more authentic.

Shift in Perspective:

Tish encourages us to see sales as a chance to make a positive impact, not just in business, but in life too.

Personal Growth and Development:

Facing sales challenges can lead to serious personal growth and empowerment. Let's embrace it!

Quotes:

Tish drops some real gems, like "Sales is service. I love being able to help people get what they ultimately desire."

Resources Mentioned:

• Connect with Tish on Facebook: https://www.facebook.com/CoachTishTimes
• Connect with Tish on LinkedIn: https://www.linkedin.com/in/tishtimes
• Connect with Tish on Instagram: https://www.instagram.com/tishtimes
• Tish's free Networking and Sales Handbook: https://tishtimes.com/networkingplaybook 
• Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com 

Conclusion:

Ready to shift your mindset, boost your sales, and start making a bigger impact? Let's dive in with Tish and make it happen!

In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.

Guest Introduction:

Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today’s discussion on how authentic sales methods can drive business success.

Mastering The Art Of Authentic Sales Calls - Key Takeaways:

• Sales Preparation: It’s essential to set clear goals, understand your audience, and have a structured plan for every sales call.
• Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.
• Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.
• Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.

Sales Call Preparation:

• Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.
• Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.

Sales Strategies Discussed:

• Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.
• Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.
• Understanding Client Needs: Every sales call should begin with understanding the client’s reason for engaging with you, allowing for a more personalized and effective conversation.

Key Quotes:

• “Sales is the engine that runs your business.” - Lindsey Anderson
• “There’s got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times
• “Every call has to have a purpose, otherwise, why are we even on it?” - Tish Times

Resources Mentioned:

• Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com 
• Tish’s free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formula
• Follow Tish on Facebook: https://www.facebook.com/CoachTishTimes 
• Follow Tish on Instagram:

In this episode, we dive into the importance of focusing on your audience in video marketing. We explore the critical role of storytelling and authenticity, discuss overcoming challenges as an entrepreneur, and how to transition from traditional marketing to a more human-centered approach.

Guest Introduction

Our special guest today is Jaya Rose, a Speaker and Video Marketing Coach for people who want to make a big impact with their work. Jaya helps clients fine-tune their message and get seen online as an expert with her signature Story-Based Brand Method.

Video Marketing Is Not About You: Key Takeaways

• Authenticity in video marketing is essential for building a strong connection with your audience.
• Understanding and leveraging personal strengths and weaknesses can significantly enhance business growth.
• Reject traditional pushy marketing tactics in favor of a more human, creative approach.
• Aligning your business practices with your personal values and well-being is crucial.

Personal Journey

Jaya was diagnosed with ADHD and possibly autism, which made conventional learning methods challenging. She found success through visual learning and hands-on experience. Entrepreneurship allowed her to leverage her unique abilities and strengths.

Professional Insights

Jaya is known for her video marketing expertise, focusing on storytelling and authenticity. She emphasizes the importance of personal experience in building a brand and advocates for longer, more flexible launch periods to avoid burnout.

Marketing and Sales Strategy

Jaya rejects traditional pushy marketing tactics in favor of a more human-centered approach. She advocates for longer launch periods to reduce stress and increase effectiveness and believes in integrating personal values and authenticity into business practices.

Video Marketing Tips

Jaya emphasizes the value of both short-form (TikTok) and long-form (YouTube, live video) content. She highlights the importance of storytelling and authentic engagement with your audience and suggests batching video content to ensure consistency and manage unexpected disruptions.

Key Quotes

• "You aren't talking about you and your message and your offer for you. You're doing it for them."
• "Entrepreneurship really is not only a good fit, but the only fit. It's the only thing I've ever done."
• "If it’s really competitive or we're in competition with artificial intelligence, then what can we do to stand out? In my opinion and experience, it’s to be more human."

Resources Mentioned

• Connect with Jaya on Facebook: https://www.facebook.com/thejayarose 
• Connect with Jaya on Instagram: https://www.instagram.com/thejayarose
• Jaya’s website: https://thejayarose.com
• Jaya’s Free Video Marketing Course: https://thejayarose.com/free-course
• Register for my upcoming free live online events: https://www.lindseya.com 

Conclusion

Align your business practices with your personal well-being and use video marketing to connect authentically with your audience. Prioritize human connection over rigid marketing structures and embrace your unique strengths and experiences to build a successful business.

Final Thoughts

Remember, success in video marketing and business comes from being genuine and putting people first—starting with yourself. Align your values with

Today, we're diving deep into the world of successful online coaching and business scaling. Buckle up, because we've got some game-changing insights headed your way.

Guest Introduction:

Today, I'm thrilled to have Nicole Jansen with us. She's an absolute pro at guiding entrepreneur leaders, like you, through the transformative journey of mindset for huge business growth. 

Over the past 30 years, Nicole has empowered thousands of visionary entrepreneurs to play to their strengths, grow their business, and make a greater impact. As a coach and strategic advisor, she is passionate about helping leaders shift their perspective, expand their influence, and solve complex issues with the aim of transforming the world for the better. She is the founder of the Leaders of Transformation Podcast, a top 1.5% podcast globally, reaching listeners in 140 countries.

With a track record of working with thousands of clients, Nicole is here to drop some serious wisdom on maximizing your potential as an online business owner.

How To Shift Your Mindset For Sustainable Business Success: Key Takeaways:

Mindset is the Foundation:

• Let's kick things off with a fundamental truth: Nicole lays it all out, emphasizing how your mindset is the secret sauce to achieving remarkable business growth.

The Mindset-Sales Connection:

• We uncover the profound impact of self-belief on your sales calls and, most importantly, your client's trust. Trust me, this is a game-changer.

Selling Yourself:

• Nicole shares invaluable insights on selling value over personal likability. This one's not just a hint; it's a strategic move that can reshape your entire approach.

Visibility, Credibility, and Consistency:

• We're breaking down how to build trust and a rock-solid business foundation. It's all about being seen, credible, and consistent.

Aligning Goals with Systems:

• Drawing from Nicole's wealth of experience with a franchisor, we uncover the golden nuggets on connecting goals with system adherence. This is where success is cultivated.

Shifting Mindset for Sustainable Success:

• Ever wondered how a founder's mindset shifts from being sales-focused to investing in true success? Nicole shares a real-life case study that's not just inspiring but actionable.

Strategy with Intent:

• Tune in as we delve into the crucial importance of aligning your actions with clear intent to achieve those dream outcomes. This is your blueprint for success.

The Danger of Desperation:

• Nicole waves a red flag on the subtle yet significant impact of a desperate mindset in business. Trust me, you'll want to steer clear of this pitfall.

Key Quotes:

• "Mindset is everything. Strategy alone won't work if your mindset isn't aligned."
• "You're the one putting out what's happening in your business. The person in the mirror has to smile first for that reflection to be positive."
• "It's not about selling yourself; it's about selling value. Focus on the value proposition."
• "Visibility, credibility, and consistency are the pillars of building trust in business."

Resources Mentioned:

Nicole’s website: leadersoftransformation.com 

Connect with Nicole on Instagram: https://www.instagram.com/nicolejanseninc 

Connect with Nicole on Facebook: https://www.facebook.com/LeadersOfTransformation

Nicole’s free guide:

Welcome to The Lindsey Anderson Show! Today’s guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You’ll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.

Guest Introduction

Ricky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He’s part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.

Leveraging Social Media to Dominate the Real Estate Market - Key Takeaways

• Social Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.
• Building Relationships Over Content: It’s not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.
• Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.
• Personal Touch: Ricky’s business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.
• Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.
• Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.

Additional Insights

• Handling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.
• The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.
• Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it’s necessary for continued success.

Engagement Strategy

• Commenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience’s feed.
• Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you’re the first person clients reach out to when they’re ready.
• DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.
• Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.

Key Quotes

• “You can’t beat free advertising. As a small business owner, you can’t really beat that.” – Ricky Cedillo
• “Social media is about relationships, it’s not just about the content. It’s about connecting with people and having real...

In this episode, I welcome special guest, Linda Cohen. We discuss the importance of incorporating kindness into company culture. We explore strategies and methods to elevate the workplace environment, overcome common obstacles in promoting kindness, and provide practical tips for leaders and managers to foster kindness.

Guest Introduction

Our guest is Linda Cohen, an expert on kindness in the workplace. With over a decade of experience working with companies to integrate kindness, Linda is a keynote speaker and consultant with a focus on company culture. She is also the author of books on kindness and gratitude.

The Power of Kindness in Business - Key Takeaways

• Kindness in company culture can significantly improve employee relations and productivity.
• Recognition and communication are crucial elements of promoting kindness.
• Simple practices like breath work and gratitude can have a profound impact on organizational dynamics.
• Managing interpersonal relationships is key to a harmonious work environment.
• Empathy and understanding towards employees' personal challenges enhance overall workplace morale.

Common Obstacles in Promoting Kindness

• Identifying and addressing areas where recognition is lacking.
• Finding new ways to talk about kindness without it feeling repetitive.
• Helping employees adopt a mindset of kindness and empathy.

Key Strategies for Incorporating Kindness

• Implementing recognition programs to highlight positive behaviors.
• Encouraging effective and compassionate communication.
• Introducing breathwork techniques to manage stress and maintain calmness.
• Establishing gratitude practices within the workplace to foster a positive atmosphere.

Practical Tips

• Create a big post-it note board in the lunchroom for employees to share what they are grateful for.
• Encourage the use of gratitude journals and incentivize participation with rewards.
• Introduce breathwork techniques like box breathing to help manage stress.

Key Quotes

• "Kindness is contagious. It's really important that we elevate that space."
• "Most people are kind. We need to find common ground and see the good in each other."
• "Treating employees with kindness makes them better employees, better human beings, and better family members."
• "You can control how you act or react in any situation, even if you can't control the situation itself."
• "Kill them with kindness. Sometimes being kind to someone who is unkind can help break them open to a higher, more positive self."
• "Recognition is one of the main ways to bring kindness into your company."
• "Communication is crucial, especially when having difficult conversations with empathy and compassion."
• "Taking three deep breaths can change how you physically feel and enter a situation."
• "Gratitude practices can transform workplace culture and increase engagement."

Resources Mentioned

• Linda's website: lindacohenconsulting.com
• Linda's LinkedIn: Linda M Cohen
• Connect with Linda on Instagram: @kindnessfromcohen 
• Find Linda on Facebook: https://www.facebook.com/Lindacohenconsulting 
• Join my upcoming Invite-Only Event LIVE masterclass: https://www.lindseyanderson.live/generator 

Conclusion

Emphasizing the journey over the destination in building a...

In this solo episode, I’m diving into how to attract a higher-paying client. We’ll cover the importance of self-belief and program quality, and strategies to help you attract those higher-paying clients. 

How To Attract A higher Paying Client - Key Takeaways:

• Self-belief is crucial for commanding higher rates.
• High-quality programs are essential for attracting high-paying clients.
• Understanding your ideal client is critical.
• Effective positioning and messaging are key to attracting high-paying clients.
• Continuous improvement and refinement of your program and approach are necessary.

Strategies for Attracting a Higher-Paying Client:

• Self-Belief: You need to believe in your program’s value and your worth to command high rates.
• Program Quality: Make sure your program delivers significant value and results.
• Ideal Client Identification: Clearly define and understand your high-paying ideal client.
• Demographics: Consider age, income level, interests.
• Positioning: Know where you stand in the market compared to competitors.
• Messaging: Craft precise, high-quality messaging that resonates with high-paying clients.
• Avoid language that attracts lower-quality clients.
• Align your brand visuals and messaging with a high-ticket image.

Avoiding Common Pitfalls:

• It’s easier to market to less experienced clients, but that’s not the goal here.
• You might feel safer talking down to less experienced clients, but this limits your potential.
• Fear of missing out (FOMO) can make you try to include everyone in your messaging, but this dilutes your effectiveness.

Positioning Yourself as an Expert:

• Use the “lawyer filter” to maintain professionalism in all your content.
• Produce high-quality content like blog posts and videos.
• Clients are willing to pay for professionalism and expertise.

High-Quality Programs and Client Referrals:

• Always iteratively improve your programs based on client feedback.
• High-quality programs lead to high-quality referrals and testimonials.
• Showcasing testimonials from high-paying clients is invaluable.

High-Ticket Sales Strategies:

• Understand the difference between selling low-ticket and high-ticket offers.
• Have a prescriptive sales process and a clear script.
• Listen to and analyze sales calls for continuous improvement.
• Close sales through effective communication and understanding client needs.

Key Quotes:

• "You will attract the kind of customers that you think you deserve."
• "If you knew what I knew about your problem, you would run, not walk, to my program."
• "You cannot sell to somebody who's not in your experience."
• "Sales is a skill. If you have not been trained in sales, you're missing out on money."

Resources Mentioned:

• Check out my live events and workshops at Lindseya.com.
• Apply for a Millionaire Maker Blueprint Strategy Session at Lindseya.com/coaching.

Conclusion:

Continuous refinement is necessary to sell to a higher paying client. Use the One True Client method for effective niching, positioning, and messaging. Reflect your self-worth and program value in your marketing efforts. If you enjoyed this episode, please leave a review and stay tuned for more episodes.

In today’s episode, we have a special guest, Rocky Garza. He's not just any coach; he's one of our successful 1:1 VIP clients and a highly respected figure in the coaching industry. Today, Rocky will be sharing his remarkable insights into the transformative "Get What You Want" method, which has revolutionized the journeys of countless entrepreneurs.

Guest Introduction:

Let's jump right into introducing our esteemed guest for today, Rocky Garza. He's more than just a coach; he's a catalyst for change. With a track record of helping top leaders and organizations achieve monumental success, Rocky's ability to draw from personal experiences sets him apart. Get ready to be inspired.

How To Get What You Want - Key Takeaways:

Mindset and Beliefs:

We start by unpacking the pivotal role mindset plays in achieving success. Did you know that 30% of our success hinges on our mindset and foundational beliefs? Our early experiences can really shape our perceptions of wealth and success.

Authenticity and Self-Discovery:

Rocky's emphasis on authenticity is truly refreshing. He shares his own journey from seeking external validation to embracing authenticity, revealing the power of disclosure without vulnerability. This breakthrough can be transformative for anyone on a similar path.

Breaking Patterns:

We delve into the common patterns we all fall into, such as seeking approval and people-pleasing behaviors. Rocky opens up about overcoming these patterns through self-awareness and therapy, highlighting the importance of resilience and confidence in overcoming life's hurdles.

Embracing Change:

Despite facing betrayal in both personal and professional realms, Rocky's resilience shines through. His ability to adapt to change and forge ahead with unwavering determination serves as a beacon of inspiration for us all.

Key Quotes:

• "Your business is a mirror of your beliefs and mindset."
• "85% of daily actions are driven by societal expectations."
• "Disclosure without vulnerability hinders authentic connections."

Resources Mentioned:

• Apply for a Millionaire Maker breakthrough strategy session at Lindseya.com/coaching.
• Rocky’s website: www.rockygarza.com 
• Follow Rocky on Instagram: https://www.instagram.com/rockygarza 
• Connect with Rocky on Facebook: https://www.facebook.com/rockygarza 

Conclusion:

I hope you found Rocky's insights as enlightening as I did. Remember to reflect on your beliefs and patterns to unlock your full potential. Stay tuned for more empowering episodes on "The Millionaire Maker Show" podcast.

As an expert business coach for coaches, welcome to this episode of The  Millionaire Maker Show. I'm Lindsey Anderson, and today, we're joined by our special guest, Jon Loomer, a luminary in the world of Facebook Ads.

Our conversation provides a deep dive into the rich realm of Facebook Ads, a crucial element for any online coaching business. We tap into Jon's wealth of knowledge and experience, amassed over a decade in the industry.

During this episode, we delve into Jon's early career with the NBA, his transition to entrepreneurship, and his considerable achievements in the online business world - particularly relevant for anyone interested in scaling their business.

Prepare to gain insight into the pivotal role of clear values and a compelling "why" in the journey towards successful online entrepreneurship.

Who Is Jon Loomer

Meet Jon Loomer, a leading authority in the field of Facebook Ads. Jon's impressive tenure with the NBA from 2005-2008 coincided with the nascent days of Facebook.

Intriguingly, his journey to entrepreneurship was triggered by multiple job layoffs, prompting a significant shift from a traditional career path. Jon has since built a thriving online empire centered on Facebook marketing and advanced advertising.

A key tenet of his entrepreneurial approach is his family-oriented values, which underscore the importance of maintaining a healthy work-life balance. This resonates strongly with my work as a transformational coach, where balance is often a central theme.

Key Takeaways 

• The transition to an online business can be spontaneous, spurred by circumstances and the ability to leverage existing skills and knowledge. For anyone interested in online coaching, Jon's journey provides valuable insights.
• Finding and embracing a niche, like Jon did with Facebook marketing and advertising, can lead to high levels of engagement, traffic, and ultimately, success. This strategy can be instrumental in scaling your business.
• Public speaking and networking, although challenging, can significantly boost the growth of an online business, a crucial factor for online coaches.
• Balancing work and personal life is key. Your drive for success should not compromise essential personal values and commitments.
• Understanding your "why" can provide a deeper sense of fulfillment in your entrepreneurial journey, a sentiment that rings true for transformational coaches.

Key Quotes 

Jon Loomer: "I never bought into the hustle culture with entrepreneurship... My focus was I had kids... I wanted to build a business around assuring that I could spend more time with them."

Jon Loomer: "What is most important when life's over, and you can't take anything with you. For me, don't listen to the noise... find what works for you, that's my ultimate advice."

Resources Mentioned 

• Jon Loomer's website
• Sign up for my free masterclass: How To Use AI to Fill Your Coaching Programs With High-Quality Leads From Social Media

In Conclusion

Jon Loomer offers an insightful glimpse into the journey of entrepreneurship, from its spontaneous beginnings to considerable victories. As a transformational coach, I find his story particularly inspirational.

His story highlights the importance of clear values and a solid "why" in online business. It underscores the significance of maintaining a healthy balance between work and personal life.

Embrace your unique journey, identify your "why," and create a fulfilling life, both professionally and personally. This is the true spirit of entrepreneurship

Today, let's dive into the essentials of organic social media sales, inspired by my journey on Netflix’s reality show, The Trust.

What People Are Saying About Me On The Internet - Key Takeaways:

Go Back to Basics on Organic Social Media:

• Revisit The Millionaire Maker Show episode on handling negative comments with a positive approach.
• Organic social media is critical in transforming businesses online.
• Return to fundamental strategies, adapting to the evolving online landscape.

Handling Polarizing Personalities:

• There is a duality of being liked and disliked in the online business space.
• Authenticity and a consistent online presence are key.
• There are nuances in navigating public opinion and reactions.

Self-Perception in Sales:

• Online comments can very closely relate to the self-perception challenges faced in sales calls.
• Be aware of your beliefs around sales.
• Project confidence and demonstrate value in online business interactions.

Overcoming Resistance:

• Address any resistance you find to systems and sales.
• Use resistance as a transformative tool for online business growth.
• Embrace business challenges for successful scaling in the online business industry.

Systemizing Business:

• It is absolutely necessary to overcome resistance before implementing systematic changes in your business.
• I share personal experiences of embracing resistance for transformative growth in business.
• Effective systemization in online businesses is crucial.

Key Quotes:

• "Organic social media is the best way to get sales hands down today, 2024, and beyond, especially in the transformative online business industry."
• "Everything you're thinking about someone is a reflection of yourself, a valuable lesson for coaches, consultants, and experts."
• "Use resistance as a tool. It's your gateway to growth and scaling in your business."

Resources Mentioned:

• The Millionaire Maker Show episode: "How to Positively React to Negative Comments on the Internet."
• Connect with me on Instagram or TikTok.

Conclusion:

• Organic social media is transformative in the online business industry.
• View resistance as a tool for personal and professional growth.
• Invite engagement on social media, questions, and topics tailored to your niche.

In this episode of The Millionaire Maker Show, I delve into the crucial topic of how to post on social media like a business owner and not an influencer. I emphasize the significance of adopting a business mindset when it comes to your social media presence and highlight the key differences between influencer and business owner approaches.

How to Post on Social Media Like a Business Owner - Key Takeaways:

• Understanding the pitfalls of posting as an influencer: I dissect the challenges of posting solely for influence without a clear monetization plan, emphasizing the need for strategic posting.
• The importance of having a monetization plan on social media: I stress the necessity of having a concrete plan for turning your social media presence into profit, ensuring that every post contributes to business objectives.
• Strategies for connecting with your target audience effectively: I share actionable strategies for building genuine connections with your audience, and fostering engagement and trust.
• Solving the confusion in targeting and messaging on social media: I provide insights into refining targeting and messaging to effectively reach and resonate with your ideal audience.
• I emphasize the importance of educating your audience, building credibility, and including clear calls to action to drive conversions.
• Real-life example of a social media presence without monetization: I illustrate the challenges of a social media presence lacking a monetization strategy, showcasing the need for a business-focused approach.
• I stress the importance of honesty and transparency in marketing, building trust with your audience.
• I acknowledge the competitive nature of the online business landscape and offer strategies for standing out.
• I encourage you to prioritize profit-producing tasks and avoid guesswork in your business strategies.

Key Quotes:

• "When you post like an influencer, it can be very hard to monetize that unless you have a plan."
• “You cannot sell to yourself. We all think we are way more brilliant than we ever are.”
• “Part of posting on social media like a business owner and not an influencer is you are talking to your audience and you know who that is. You're not catering to anyone else.”
• “I tell you the truth. This is what it takes to build an online business. This is what you're going to have to do to get out of your own way."
• “Stop posting like an influencer - post like a business owner.”
• “If your clients can see themselves in your testimonials, they will buy from you.”
• “Going viral is not a strategy.”

Resources Mentioned:

• The Millionaire Maker Show Podcast Episodes: https://www.lindseya.com/podcast 
• 15-Minute Next Best Step Audit Call: DM me “audit” on Instagram: https://www.instagram.com/the.lindsey.anderson 

Conclusion:

Continue listening to The Millionaire Maker Show Podcast for clear, actionable strategies for online business growth. In this episode, I share insights on adopting a strategic mindset, connecting with your audience effectively, and driving conversions while posting on social media like a business owner, not an influencer.

Today, we're diving into a topic that's crucial for online coaches like yourself: how to get right-fit coaching clients using social media. The goal here? Helping you grow your coaching business by bringing in high-quality clients.

How To Get Right-Fit Coaching Clients Using Social Media - Key Takeaways:

• We explore "The One True Client Method," which is my go-to strategy for getting top-notch coaching clients through social media.
• Niching, positioning, and messaging are the cornerstones of this method, all of which play a huge role in your marketing efforts.
• I break it down into three key components for successful business growth:
• First, create a one-page business plan that's laser-focused on your niche.
• Next up, master the art of crafting compelling and efficient social media content.
• Finally, learn the ropes of converting your social media followers into paying clients.
• I can't stress enough how important it is to position yourself effectively in the marketplace and choose the right pricing strategy.
• Messaging is another big piece of the puzzle. We talk about how it's a critical element in attracting your ideal coaching clients.
• Think of it like fishing – your messaging is the bait that lures potential clients in.
• I guide you through identifying your "one true client" – someone who pays promptly, is ambitious, has achieved results, and is a pleasure to work with.
• I also explain why you can't be your own one true client – you're just too close to your own coaching program. The real power lies in focusing on your one true client from your own experiences.
• Here's a practical tip: Write down your one true client's name and use it as a reference point for all your content.
• I share ways to figure out if your content is truly resonating with your one true client.
• We also discuss the value of tailoring your content to your one true client's interests and problems.
• Discover how sharing relatable stories and experiences can help you attract clients effectively.

Key Quotes:

• "Fishing for clients on social media is very similar to fishing for real fish. If you put that bait on, which is your one true client's story, I promise you, there are cookie cutter client versions of them out there that you will be able to reach."
• "You cannot market to somebody who is not in your experience. You won't understand your niching, your positioning, or your messaging."
• "Every single thing sends a message. You know, we wish that what mama used to tell us was you can't judge a book by its cover. But the fact is that's a saying because everyone is judging a book by its cover."

Resources Mentioned:

• If you're eager to dive deeper into this topic, don't miss my upcoming workshop: "Fill Your Coaching Programs with Social Media" starting on September 18th.
• I've also got a program called Content That Converts that could be just what you need.
• And, of course, you can stay tuned to The Millionaire Maker Show for more valuable insights.

Conclusion:

That wraps up our exploration of how to get right-fit coaching clients using social media. Remember, niching, positioning, and messaging are the keys to effective marketing. By focusing on your one true client, you can create content that truly resonates and attracts the right-fit coaching clients. Thanks for tuning in, and here's to growing your coaching business!

As we navigate the dynamic world of online business, I've been reflecting on the experiences of the week. It's clear, now more than ever, that expert guidance and proven systems are non-negotiable for true business success. And speaking of success, I've got an exciting announcement – The Unlaunch Method Workshop is here. This strategic deep dive into marketing and sales is designed to equip you with the tools you need in today's ever-evolving digital landscape, with a special emphasis on mastering organic social media. Get signed up free here. 

Key Takeaways:

Vulnerability and Sales:

Let's talk vulnerability – a game-changer in making genuine connections. I've shared my personal experiences from "The Trust" reality show on Netflix, turning vulnerability into an opportunity to build trust with our audience. And let's be real, handling online comments, both positive and negative, can be a challenge. But treating these interactions like real-life conversations fosters respectful dialogue, creating a space for meaningful connections.

Sharing Limitations in Products and Services:

When it comes to sharing limitations in your products and services during the sales process, transparency is key. Take my Content that Converts program, for example – tailored for specific audiences with a focus on authenticity. And for those seeking advanced solutions and million-dollar-plus results, there's my 1:1 VIP program, providing a personalized approach to scaling your business. Being transparent about your offerings and who they can help is key.

Key Quotes:

• "You don't have time to be a marketer, a sales director, and an expert in digital marketing all at once."
• "Vulnerability online is crucial for making sales and connecting genuinely with your audience."
• "Being upfront and honest about limitations builds trust more than anything else."

Resources Mentioned:

• Ready to transform your business? Sign up for The Unlaunch Method Workshop at TheUnlaunchMethod.com.
• Connect with me on Instagram or TikTok: @the.Lindsey.Anderson.

Conclusion:

As we wrap up, I want to emphasize the power of vulnerability in building authentic connections with your audience. I encourage you to join me in The Unlaunch Method Workshop for a personalized experience. Remember, every interaction online, positive or negative, is an opportunity to learn and grow. Huge gratitude to all our podcast subscribers – join me every Tuesday for valuable insights into growing your online business. Together, let's make every week a step towards success.

Today, we're delving into turning webinars into recurring revenue streams, making them profitable assets for your online business. As an experienced business coach and consultant, I understand the intense competition in the online sphere and the indispensable need for strategic planning to effectively scale your business.

Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams - Key Takeaways:

One of the primary steps in turning your webinars into recurring revenue streams is pinpointing your target audience on various social media platforms. It's vital to engage with them as a savvy business owner, not just as an influencer, to foster genuine connections.

I'll be sharing potent conversion tactics that will smoothly transition your social media followers into active participants in your coaching programs. Additionally, we'll explore the significance of establishing a conversion event calendar to ensure a steady flow of sales opportunities.

Iterative marketing serves as the linchpin for continuously enhancing the effectiveness of your webinars. We'll delve into refining your approach over time to yield superior results.

Moreover, I'll introduce you to the game-changing "Invite Only Event" strategy, which can substantially elevate the impact of your webinars.

Join My Free Workshop:

If you're hungry for more insights and actionable strategies, join me at The Unlaunch Method Workshop. Our focus will revolve around optimizing your social media presence for sales, covering key components such as audience identification, compelling content creation, and conversion techniques.

Quotes:

• "You want to create a conversion event calendar, ensuring a consistent flow of sales opportunities."
• "Understanding that everyone seeks help is pivotal."
• "Iterative marketing is the cornerstone for scaling your online business."

Resources Mentioned:

For further valuable resources and tools, head over to TheUnlaunchMethod.com. You can also delve into the Social Media Sales Machine and implement the Invite Only Event strategy for your webinars.

Conclusion:

By implementing strategic planning and iterative marketing, you can transform your webinars into lucrative revenue streams. Thank you for tuning in to The Millionaire Maker Show.

Today, we're diving into the emotional cycle of business, making strategic decisions for growth and scalability, and discussing the unique challenges of being an online entrepreneur. I’ll emphasize the importance of sticking to a strategy and system, and recognizing and managing emotional patterns in business. 

How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months - Key Takeaways:

• Understand the emotional cycle in business.
• Learn how emotional decisions impact business success.
• Discover why having a consistent strategy and system is crucial.
• Prepare your business for the fall sales peak.
• Recognize and break emotional patterns in your business.

The Emotional Cycle of Business:

• Uninformed Optimism:
• You’re excited about new strategies and programs.
• You focus on the benefits without recognizing the costs.
• Positive emotions drive massive action.
• Informed Pessimism:
• You realize the effort required to change.
• Positive emotions turn into pessimism.
• The cost of change becomes apparent.
• Valley of Despair:
• This is the lowest emotional point in the cycle.
• It’s the stage where you’re most likely to give up.
• Pain and emotional discomfort are at their highest.

Handling the Valley of Despair:

• Recognize it as a temporary phase and push through.
• Act unbothered to maintain calm and productivity.
• Keep a long-term perspective and focus on consistent actions.
• Understand that today’s efforts have ripple effects into the future.

Acting Unbothered:

• Helps you maintain a calm and collected demeanor.
• Allows for better decision-making and leadership.
• Prevents the anxiety alarm from derailing productivity.
• Train your body to remain calm under stress by controlling your thoughts and reactions.

The Launch Cycle:

• Experience the emotional highs and lows of a 10-day live launch.
• Get a day-by-day breakdown of the typical emotional journey during a launch.
• Learn the importance of maintaining momentum and showing up consistently.
• Discover the “hockey stick” sales pattern and how to maximize the closed cart phase.

VIP Client Success:

• Our hands-on approach to developing and implementing marketing and sales systems.
• Provide access to my processes, systems, and team.
• Build a real, scalable, and legacy online business.
• Get emotional support and guidance throughout the launch cycle.

Key Quotes:

• "Being an entrepreneur and an online business owner, it's not for the faint of heart."
• "You end up being emotionally driven by decisions in your business."
• "Having a strategy that you stick to and a system that you stick to every single day is what's going to bring those consistent sales."
• "Acting unbothered allows you to act cool, calm, and collected and do those things that you know need to be done."
• "Building a business is a long game, and maintaining a long-term perspective is crucial."

Resources Mentioned:

• Head over to LindseyA.com for a free masterclass on preparing your business for record sales this fall.
• Connect with me on Instagram: https://www.instagram.com/the.lindsey.anderson 

Conclusion:

Embrace and understand the emotional cycles in business. Recognize the importance of resilience and a long-term perspective. Adopt an unbothered attitude to maintain calm and productivity. Strategic planning...

In this episode, I talk to Dean Newlund about leadership and the importance of follow through. Ready to dive into some transformative insights?

Guest Introduction:

Now, let me introduce you to Dean Newlund. With over 30 years of experience, he's the powerhouse behind a niche training and development company, Mission Facilitators International. Dean specializes in propelling leaders, teams, and organizations not just towards growth, but in executing strategies with surgical precision. Think strategic planning, culture change, executive coaching – the whole shebang.

MFI has over a dozen professional consultants, coaches, trainers, and strategic planning facilitators. Unlike most other firms where consultants work alone with their clients, MFI members often work as a team to facilitate growth for leaders and organizations. 

Today, Mission Facilitators is a respected company, having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies nationally and in 19 countries.  Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, organizational development, and consulting, their approach has helped companies increase sales and engagement, create high-performing teams, cultivate leaders and improve company cultures.  

Dean is a skilled consultant, facilitator, coach, trainer, speaker, and author. For years he had a weekly column on leadership at the Arizona Republic Newspaper.  He’s authored dozens of articles and white papers and has presented on the TEDX stage in Bend, Oregon, in 2019. And he also has a popular podcast called The Business of Intuition. 

Dean wants to change the world grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition, and forge genuine connections with others, we all have the power to transform our lives and the workplace. And as each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.

Leadership & The Importance Of Follow Through: Key Takeaways:

Strategic Planning and Execution:

• We're starting with the nuts and bolts of strategic planning. Dean stresses that it's more than just the plan – execution is the real game-changer.
• Stay vigilant on follow-ups, dashboards, and measurements for execution that truly packs a punch.

Slowing Down to Speed Up:

• Dean imparts the wisdom of slowing down to speed up. Connect the dots between strategic planning and stepping off the hustle treadmill. It's about finding clarity in the chaos.

Decision-Making in Execution:

• Let's delve into decision-making during execution. Dean spills the beans on defining roles and responsibilities and throws in a savvy trick – a 1 to 5 scale for team decisions. Brilliant, right?

New Ways of Being:

• Dean introduces the concept of "new ways of being" in executing a strategic plan. It's not just about ticking off tasks; it's aligning your culture with the grand plan for that sweet success.

Culture vs. Strategy:

• We're tackling the evergreen debate of culture vs. strategy. Dean emphasizes you can't have one cannibalizing the other. Aligning your organizational culture with your strategic plan is the secret sauce.

Continuous Learning and Adaptation:

• In a world changing faster than you can say "coaching," Dean advocates for being structured for learning. He spills the beans on learning from mistakes during execution – because who said learning has to be all rainbows?

Key Quotes:

• "Execution is as important, if not more important, than the plan itself."
• "If you're feeling the grind, you need to slow down to speed up."
• "Decision-making is a key part of execution; decisions either...

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.

Guest Introduction

Tamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.

Leveraging Relationships for Business Growth - Key Takeaways

• Guest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.
• Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.
• Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.
• Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.
• Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.

How to Build a Unique Podcast

• Use a rotating format or multiple co-hosts to keep your podcast engaging and appealing.
• Partner with professional studios to elevate the production quality and perceived authority of your show.
• Invite diverse guests, including influencers and clients, to create variety and value for your audience.
• Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.

Guest Quality and Show Growth

• Carefully select guests who resonate with your audience and align with your business goals.
• Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.
• Encourage guests to share their episodes, leveraging their networks to broaden your reach.
• Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.

Social Media and Podcast Growth Strategies

• Share at least 5 Reels or Shorts weekly to drive traffic back to your podcast.
• Focus on YouTube engagement within the critical first 48 hours of an episode’s release.
• Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.
• Monitor watch time data to refine your content length and format for optimal retention.
• Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.

The Power of Strategic Connections

• Build meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.
• Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.
• Use events, green room chats, and...

In this episode of The Millionaire Maker Show, I’m joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.

Guest Introduction

Whitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she’s navigated her own personal struggles and now helps others embrace their unique energy. She’s gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.

How To Become A Self-Made Celebrity - Key Takeaways

• Celebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.
• Anyone can learn to tap into celebrity energy—it’s a skill that benefits coaches aiming to attract their ideal clients.
• Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling.
• "Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.
• Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.

Understanding Celebrity Energy

Celebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.

Tapping Into Celebrity Energy

Confidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.

Strategies to Pop Off in Your Business

"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.

Key Quotes

• "Confidence is bullshit. It’s just something we put on. Celebrity energy is about removing the layers and showing up as you are."
• "Being authentic doesn’t mean sharing everything—it’s about feeling safe being seen."
• "Audiences are getting smarter. They can tell when you’re putting on a fake persona."
• "When you pop off, it’s not just about the numbers—it’s about people loving you for who you really are."

Tips for Cultivating Celebrity Energy

• Practice being present in each moment—distractions pull you away from authenticity and your connection to your audience.
• Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.
• Don’t hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.

Resources Mentioned

• Join my live workshop on building a high-quality social media audience and generating more high-ticket sales:

In today’s episode, I’m thrilled to bring on Dan Lesniak. Dan is a bestselling author, real estate broker, trainer, and Ironman athlete. He began his real estate career in 2012 and achieved over $22 million in sales during his first year. As the co-founder of HyperFast Agent, Dan has dedicated his career to helping entrepreneurs, coaches, and team leaders scale their businesses with actionable strategies and proven methods. In this episode, Dan shares his insights on niching, handling rejection, leveraging social media, and scaling your business with confidence.

Guest Introduction

Dan Lesniak is a trailblazer in business growth and real estate coaching. He co-founded HyperFast Agent and is renowned for scaling the Keri Shull team into one of the nation’s most successful real estate teams. Dan advocates for niche marketing, relationship-building, and strategic agent attraction. With extensive experience in creating large networks and leveraging residual income models, Dan stands out as a thought leader. His commitment to empowering entrepreneurs and online coaches makes him a standout guest in today’s ever-changing business landscape.

Mastering Real Estate Niche Marketing - Key Takeaways

• Niching down is essential for dominating a specific market and achieving transformational business growth. Narrowing your focus allows you to build trust and gain momentum.
• Rejection is an inevitable part of the process. Adopting a “sorter mentality” helps you find the right clients or collaborators without wasting energy on convincing the wrong ones.
• Social media and video content are powerful tools for scaling online coaching businesses. Repetition and consistency improve both your skills and your audience engagement.
• Focus on actions rather than outcomes. Staying process-driven allows you to navigate both the highs and lows of business more effectively.
• Humility is critical for long-term success. Staying grounded helps you make better decisions, strengthen relationships, and adapt to challenges.

Dan’s Strategies for Overcoming Rejection

• Reframe rejection as a numbers game. Focus on finding the people who genuinely need your transformational coaching services.
• Develop a “sorter mentality” to identify ideal clients and opportunities instead of trying to convince everyone.
• Use the “ledge” technique to handle objections effectively by asking open-ended questions such as, “Can you tell me more about why you feel that way?”
• Build emotional resilience by recognizing rejection triggers and pausing to regain focus before responding.

Leveraging Social Media and Video

• Consistency is the foundation of building an online presence. Even if your initial videos or posts don’t perform well, they refine your skills and prepare you for success.
• Focus on the process rather than results. Repeated efforts lead to growth, even if the payoff isn’t immediate.
• Use social media strategically to connect with your niche audience and position yourself as an authority in transformational coaching and business scaling.

Real Estate Market Insights

• The market is expected to remain stable in the near future. Entrepreneurs and agents should focus on gaining market share instead of relying on an increase in overall transaction volume.
• Models like EXP Realty’s revenue-sharing system offer excellent opportunities to diversify income and stabilize business revenue during challenging times.

Lessons from Dan’s Career

• Humility is essential for navigating challenges and sustaining success. Dan credits humility with helping him adapt to both opportunities and setbacks.
• Overconfidence during successful periods can hinder growth. Continuous learning and self-improvement are necessary to keep evolving.
• Success comes from persistence and...

Welcome to the Millionaire Maker Show! Today, I’m excited to welcome guest Dr. Kelly Henry who's here to share profound insights into scaling and simplifying your business, with a special focus on the transformative 80/20 rule.

Guest Introduction:

Joining us is Dr. Kelly Henry, a retired chiropractor with a compelling journey. Having successfully built and sold two chiropractic practices in a fulfilling 20-year career, Dr. Kelly transitioned to become a seasoned business coach in 2018. He specializes in helping businesses scale and simplify, targeting those established for five years or more, earning between $500K to $2M annually, and equipped with 5 to 20 employees. Dr. Kelly is an expert in breaking through plateaus and streamlining operations.

Key Takeaways: Scaling And Simplifying Your Business

The 80/20 Rule:

Dr. Kelly underscores the importance of focusing on inputs and outputs to identify efforts that create the greatest impact. He advocates that 20% of efforts often yield 80% of outcomes, urging business owners to avoid wasting time on the remaining 80%.

Simplifying Your Business:

Emphasizing the 80/20 rule, Dr. Kelly aims to make businesses more simplistic. The goal is to take work off the business owner's plate, freeing up valuable time for strategic growth.

Challenges of Being Busy:

Dr. Kelly challenges the common notion that being busy equates to productivity or success. He stresses the importance of intentionality and focusing on high-impact tasks.

Target Clientele:

With a specific focus, Dr. Kelly specializes in businesses established for five years or more, facing growth plateaus, and earning between $500K to $2M annually.

Coaching Process:

Dr. Kelly's coaching involves tailored one-on-one programs spanning 3, 6, or 12 months. This includes four hour-long calls per month and 24/7 access via email or text.

Flexibility in Contracts:

Introducing a unique "handshake" contract, Dr. Kelly's commitment shines through. Contracts are breakable if clients don't see progress, a testament to his dedication to proving worth and ensuring client value.

Constant Growth Philosophy:

Describing coaching as a personal development tool, Dr. Kelly emphasizes the importance of staying "green and growing" to provide the best service.

Business Transition:

Having transitioned from chiropractic to coaching in 2018, Dr. Kelly draws inspiration from personal coaching experiences and a sincere desire to continue helping others.

Adaptability in Coaching Approach:

Over the years, Dr. Kelly has evolved his coaching philosophy, constantly refining and becoming more specific. His commitment to learning ensures he provides higher-level support.

Supporting Clients Through Challenges:

Acknowledging the "new level, new devil" concept, Dr. Kelly emphasizes the role of a coach in navigating evolving challenges, providing crucial support.

Personal Growth in Coaching Business:

Dr. Kelly views his coaching business as a tool for personal growth, recognizing the constant evolution and refinement of coaching abilities.

Contract Breakability:

He adopts a unique philosophy of coaching clients with breakable contracts, aligning with his commitment to value and client satisfaction.

Key Quotes:

• "Being busy does not equate to being productive. It does not equate to being successful necessarily."
• "New level, new devil. Solve some problems, new obstacles are bound to show up."
• "You're either green and growing or ripe and rotting."

Resources Mentioned:

• Dr. Henry’s website: https://bizprofitboost.com
• Connect with Dr. Henry on Instagram: https://www.instagram.com/dr.kellyhenry
• Connect with Dr. Henry on

Hey there, welcome to the very first episode of The Millionaire Maker Show! I'm Lindsey Anderson, and I'm excited to be your host. As a business coach for coaches, I've spent the last 20 years helping online coaches scale their businesses. In this podcast, I'll be sharing valuable insights and strategies to help you achieve success in your coaching journey.

Today, I want to introduce you to the Millionaire Maker Self-Filling Coaching Funnel. It's a one-page business plan that I've developed specifically for coaches like you. This funnel will guide you in scaling your coaching business and achieving abundance. I'm thrilled to share it with you today.

Let's dive into some key takeaways that will help you scale your coaching business to new heights:

1. Hyper-Specific Lead Magnets: Offer free lead magnets that solve one specific problem your target audience faces. By providing valuable content, you'll attract prospects from social media platforms and start building trust and credibility.
2. Low-Cost Mini Offers: After prospects consume your lead magnet, nurture them with low-cost mini programs. These programs, priced around $47, $57, or $97, act as stepping stones for prospects to experience your coaching and understand the value you provide.
3. Self-Study Signature Offer: Create a self-study course that includes videos and corresponding worksheets, outlining your signature coaching methodology. This allows prospects to purchase and study your program at their own pace, providing flexibility and convenience.
4. Group Coaching Program: Transition prospects from the self-study program to a group coaching program. Offer a more hands-on approach in a one-to-many setting, providing support and guidance to a larger audience while avoiding burnout.
5. One-on-One Coaching: For prime candidates who have gone through your group coaching program, offer personalized one-on-one coaching. Charge high-ticket prices for this tailored, high-impact coaching experience.

The Millionaire Maker Show is your go-to resource for building a highly profitable online coaching business.

Make sure to sign up at themillionairemakershow.com/insiders to get early access to each new episode, exclusive bonus content, and valuable resources.

Remember, the Millionaire Maker Self-Filling Coaching Funnel serves as your roadmap to scaling your coaching business and achieving your goals. By following the steps in this funnel, you'll attract, nurture, and guide prospects towards one-on-one coaching, turning your coaching dreams into reality.

Today, I’m excited to have Juliet Peters on the show, a former lawyer and passionate advocate for women’s leadership. We’ll dive deep into the topic of burnout, exploring how it manifests, why women are especially vulnerable, and the simple practices you can incorporate into your daily life to prevent it and stay aligned with your vision for success.

Guest Introduction

Juliet Peters brings a strong background in law and media, having worked in male-dominated industries. She’s a fierce advocate for empowering women to lead authentically, helping them break free from societal expectations. Juliet’s journey has been one of discovering her true self, moving from the traditional molds of leadership to creating her own path. She now helps others do the same, especially in the realm of business and leadership.

The Burnout Fix for Women in Leadership - Key Takeaways

• Burnout is Real and Common: Juliet explains that burnout impacts everyone but stresses that women, especially those in transformational coaching or online businesses, often juggle multiple roles, increasing their risk of burnout.
• Resentment is a Warning Sign: Feeling frustration or anger towards normal tasks, losing interest in things you once loved, and constant dissatisfaction are major red flags for burnout.
• Daily Practices to Prevent Burnout: Juliet shares strategies like breathing exercises, meditation, and mindfulness, which can significantly reduce stress and keep you aligned with your coaching business goals.
• The Importance of Stopping: When burnout starts to creep in, stopping to notice the signs and taking time to assess what needs to change is crucial for maintaining personal and professional balance.
• Self-Sacrifice Leads to Burnout: Many women, especially those in coaching businesses, often prioritize others' needs over their own, which accelerates burnout.

The Strain of Mental Load on Women

• Juliet discusses how women, particularly those in the coaching industry, often bear the mental load of managing families, clients, and businesses simultaneously, adding to burnout risk.
• Juggling multiple responsibilities without time for self-care is a key factor contributing to burnout in transformational coaching careers.

What Burnout Looks Like

• Burnout shows up as resentment, anger, anxiety, and depression. When you feel like life is running you instead of the other way around, that’s a sure sign of burnout.
• Other signs include procrastination, losing interest in personal or business-related activities, and neglecting your own needs while meeting the needs of clients or family.

Recognizing and Addressing Burnout

• Step 1: Stop and Notice – Pay attention to the signs of burnout and take a moment to assess what needs to be adjusted in your coaching business or daily routine.
• Step 2: Take Action – Seek objective help, like calling a therapist or considering short-term solutions (such as medication) to regain balance and mental clarity.

Daily Practices to Prevent Burnout

• Juliet emphasizes the importance of daily breathing exercises, like the 4-7-8 method or 4-4-4-4 breathing, to reduce stress and improve mental clarity in your personal and business life.
• Meditation, yoga, and sound healing (e.g., binaural beats) can also be transformative tools to manage stress in high-performing coaching businesses.
• Juliet suggests focusing on micro moments of joy throughout the day, which can be more effective than traditional gratitude practices for maintaining balance and preventing burnout.

Key Quotes

• “Burnout looks like resentment. If normal tasks make you feel...

In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them. 

How to get more real estate leads with social media: Key Takeaways

• Social media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based  business.
• It’s essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.
• Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.
• Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.
• Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.
• Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.
• Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.
• The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.

Social Media Strategy for Real Estate Professionals

• Vibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.
• Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.
• Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.
• Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.

Common Mistakes Professionals Make on Social Media

• Underestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.
• Avoiding video content due to fear of looking unprofessional. In today’s digital age, video content is essential for building trust and connecting with your audience.
• Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.

Key Quotes

• "There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence."
• "If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach."
• "You need 300 reps on social media to get good enough to tune in to what your message really is."
• "When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."

Resources...

Today’s guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We’ll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.

Guest Introduction

Shawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.

Expanding Your Network Through Podcasting - Key Takeaways

• Booming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.
• Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.
• Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.
• Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.
• Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.
• Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.

The Trend of Visual Podcasts

Shawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.

Getting on Other People’s Shows

• Research: Understand the podcast’s theme and audience before pitching yourself as a guest in your niche.
• Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.
• Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.

Building Relationships

Shawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.

The Role of AI in Podcasting

AI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.

Key Quotes

• "Podcasting is the new media."
• "If it doesn't blow up, I can promise you, it's going to help you learn how to talk better."
• "Men lie, women lie, numbers don’t."
• "Dream it, believe it, go out and get it."

Resources Mentioned

• Shawn’s website: Podpromax.com
• Follow Shawn on Instagram: https://www.instagram.com/shawnranthony 
• Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com

Hey there, I'm Lindsey Anderson, business coach for coaches, and welcome to The Millionaire Maker Show! In today's episode, we'll be tackling a critical problem faced by many online coaches: how to convert social media followers into high quality clients for their coaching programs.

I'm excited to introduce you to a game-changing strategy called "Invite Only Events" that will help you scale your online coaching business like never before. Trust me, implementing an effective marketing strategy is key, and I'll guide you through the process step by step.

Make sure to check out the complete show notes for this episode and download the companion worksheet at TheMillionaireMakerShow.com/007.

👤 I'm Lindsey Anderson, your host, and I've been an expert in the marketing world of coaching for over 20 years. My expertise lies in coaching and empowering students with efficient marketing strategies to scale their businesses. During my journey, I developed the revolutionary "Invite Only Strategy" that allows you to attract high-quality leads directly from social media.

💡 Key Takeaways:

• Many online coaches often resort to a "throw spaghetti at the wall" approach, trying different strategies without consistency.
• The "Invite Only Events" strategy focuses on iteration, testing, and perfection. It helps you identify and optimize weak links in your marketing efforts.
• The demand for intimacy and connected experiences is growing. Cold selling tactics are losing their effectiveness.
• Launches can be risky and costly, typically being effective only about three times a year for an average coach.
• The "Invite Only Events" strategy is a low-cost, intimate, and systematic approach that doesn't require a large audience or complicated technology.
• This strategy involves hosting exclusive webinars that position you as an expert and create a need for the audience to engage further.
• It's scalable, low-tech, and can bridge the income gaps between big launches.

📘 Strategies Discussed Throughout This Episode:

• Invite Only Events Strategy: Learn how to host exclusive webinars that position you as an expert and drive audience engagement.
• Online Launch Events: Discover effective techniques to optimize your online launch events and attract qualified leads.
• Enrollment Calls: Master the art of enrollment calls to convert interested prospects into paying clients.

💬 Key Quotes:

• "The real strength of the invite-only strategy is in tracking numbers, which makes it evident which portion of the process actually needs to be tightened up." 
• "Intimacy is how coaching programs are sold, and relying solely on automation and huge launches without any personal touch creates a big obstacle for coaches nowadays." 
• "The invite-only event is a very specific type of webinar that sets you up as an expert." 
• "It's a system, and systems are everything in a business." 

🔗 Resources Mentioned:

• The Millionaire Maker Show episode notes & companion worksheet: Find step-by-step instructions on implementing the invite-only strategy and the exclusive episode companion worksheet here.
• Episode 6 of The Millionaire Maker Show: Explore the fascinating world of AI and Chat GPT.
• Zoom: A reliable platform for hosting invite-only events.

In today’s episode of The Lindsey Anderson Show, I’m joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.

Guest Introduction

Dylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan’s course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan’s business journey is fueled by her personal experiences and her deep commitment to her family.

Creating a Social Media Community That Converts - Key Takeaways

• Endurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.
• Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.
• Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.
• Success on Etsy: Dylan’s Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.
• Building a High-Touch Course: Dylan’s Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.

Dylan's Key Business Insights

• Consistency Over Perfection: Dylan stresses that success in business is about endurance. It’s not about immediate results but about keeping at it, adapting, and pushing through the hard days.
• The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.
• Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.

Building an Engaged YouTube Community

• Dylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.
• Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.
• Engagement Through Value: Dylan’s approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.

Mentorship and Learning from Others

• The Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.
• Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best...