The Leadership Locker (Rich Cardona)
Explore every episode of The Leadership Locker
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 06 Aug 2021 | 156. How to Get Coached by Influencers for Free | 00:18:41 | |
On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 20 Aug 2021 | 162. Time or Money: What Do You Have More Of? | 00:10:40 | |
On this episode of The Leadership Locker, Rich talks about determining what tasks you should being doing yourself and what you need to delegate, so that you don’t waste your most valuable resource: time. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 22 Sep 2020 | 54. How to Avoid Being Misled by Metrics with Rich and Eliza | 00:25:49 | |
| 30 Apr 2021 | 111. How to Stop Worrying about Work-Life Balance | 00:10:47 | |
| 30 Mar 2021 | 98. How to Overcome Bad Life Decisions with Zach Babcock | 00:46:59 | |
“My true purpose in life is becoming a master at mastery itself, and helping other people do the same.” – Zach Babcock On this episode of The Leadership Locker, podcast host and Alpha Podcasting Association CEO Zach Babcock joins Rich to talk about being an underdog and how to bounce back from adversity. Listen in as Rich and Zach discuss identity, mastery, and how to know if you have what it takes to be an entrepreneur. Zachary Babcock is the host of Underdog Empowerment: a podcast for underdog entrepreneurs who have a grandiose vision, all the odds stacked against them, and everyone counting them out. After spending over 5 years in prison, Zach now runs a 6-figure business helping other Underdogs start their very own podcasts.
Here is how to connect with Zach: Connect with Rich: | |||
| 30 Aug 2021 | 166. Providing Value is the Baseline | 00:08:02 | |
On this episode of The Leadership Locker, Rich talks about how to not just provide value for your clients, but to exceed their expectations, and how that will separate you from the competition. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 25 May 2021 | 124. How to Listen for Your Calling with Ben Newman | 00:49:13 | |
“Wherever you are, learn as much as you can in those chapters of your journey, because they might prepare you for the next one.” – Ben Newman On this episode of The Leadership Locker, Rich is joined by performance coach Ben Newman. Listen is as they discuss Ben’s unique leadership style, having the confidence to follow your calling, coaching the uncoachable, and dealing with fear, doubt and uncertainty like a high performer. Ben Newman is a highly regarded Performance Coach, International Speaker and Best-Selling Author, whose clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA. Ben serves as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team and has worked with players from the last 3 Super Bowl Champion teams. He was recently selected by Influencive.com as one of the TOP 10 Motivators in Sports and Real Leaders Magazine selected him as one of their 2019 and 2020 TOP 50 Speakers in the World.
----- Personal Branding | Rich Cardona Media ----- Here’s how you can connect with Ben: Ben’s Podcast The Burn Pre-order Ben’s upcoming book Uncommon Leadership ----- Connect with Rich: | |||
| 13 Oct 2020 | 59. Video is Only Part of the Strategy with Rich and Eliza | 00:20:42 | |
| 23 Mar 2021 | 96. How to Explode onto the Podcast Scene with Hala Taha | 00:47:13 | |
“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level. Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning. 00:19 – Introduction 02:07 – Hala’s experience at Hot 97 05:36 – The value of working for free 06:44 – The Sorority of Hip Hop 10:32 – Changing your target audience 12:57 – The struggles of 2020 17:06 – Why not to start a podcast 19:10 – Why to start a podcast 20:38 – Patience and podcasting 23:33 – Promoting your podcast 28:51 – YouTube and podcasts 31:05 – In-app advertising strategies 33:21 – Media buys 34:41 – Asking for podcast reviews 35:13 – Podcasting apps 38:31 – Clubhouse 43:11 – Hala’s plans for the future 45:21 – How to follow Hala 46:15 – Rich’s closing remarks Here is how to connect with Hala: Clubhouse - @halataha Connect with Rich: | |||
| 03 Sep 2020 | 51. How we Measure Money and it’s Value with Roberto Blake | 00:48:54 | |
“I accept failure as part of the price and process of success.” – Roberto Blake On this episode of The Leadership Locker, Awesome Creator Academy founder Roberto Blake talks about having the patience to make success happen and why failure is important. Listen as Roberto and Rich discuss automatic income, perceived value, and why you should view money as a tool rather than a goal. Roberto Blake educates and motivates small business owners and content creators and helps them in building their brands and businesses. He is known for his direct and transparent way of teaching education-based content with a strong motivational message of empowerment. Roberto is a keynote speaker who travels far and wide to connect with creators and entrepreneurs, dedicated to delivering on the promise of their potential. ----- Here’s how you can connect with Roberto: Website: https://robertoblake.com/ Linkedin: https://www.linkedin.com/in/robertoblake/ Instagram: https://www.instagram.com/robertoblake/ Twitter: https://twitter.com/robertoblake Facebook: https://www.facebook.com/Robertoblake2/ YouTube: https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q ----- Connect with Rich: | |||
| 14 May 2021 | 119. How to Audit Your Business | 00:06:48 | |
| 19 Jan 2021 | 78. Writing Copy That Has a Pulse with Camille Trent | 00:38:39 | |
“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent
On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter. Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. (00:09) – Introduction 02:29 – Camille tells us about herself 03:21 – In-house vs. ad agencies 08:16 – Copywriting vs. content writing 13:49 – How to start writing words that sell 18:24 – The do’s and don’ts of copywriting 22:37 – The different styles of copywriting 26:44 – Being a good writer doesn’t necessarily mean that you are a good copywriter 29:08 – Using data to measure the effectiveness of your content 32:37 – The value of comments vs. likes 35:58 – How to contact Camille 37:18 – Closing statements Here’s how you can connect with Camille: Website: https://marketerhire.com/ Linkedin: https://www.linkedin.com/in/camillehansentrent/ Twitter: https://twitter.com/camilletrent
Connect with Rich: | |||
| 13 Sep 2021 | 172. How to Stop Running Out of Content Ideas | 00:10:32 | |
On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 12 Nov 2020 | 67. The Importance of Being Approachable in Business with Rich and Eliza | 00:17:10 | |
| 29 Dec 2020 | 75. Ownership and Overdelivering with Maya Grossman | 00:38:36 | |
“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.” – Maya Grossman
On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers’ needs, and having an owner’s mindset. Maya also touches on how her military service helped shape her into the high performer that she is today. Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable. ----- Here’s how you can connect with Maya: Website: https://www.mayagrossman.com/ Linkedin: https://www.linkedin.com/in/mayagrossman/ YouTube: https://www.youtube.com/c/mayagrossman Twitter: https://twitter.com/mayagrosmn?lang=en ----- Connect with Rich: | |||
| 07 Jan 2020 | 19. How to Build a Community with Richard Moore | 00:13:31 | |
Richard Moore is a London based start-up and sales consultant, community builder, and big thinker noted for his weekly Startup Business Q&As, Facebook Live events and podcast. Richard founded Entrepreneur Business Live, a business that hosts live, monthly events with world-class speakers, powerful networking and a focus on building community. All events have "charity partners" to ensure some of the profits go to helping others get a meaningful education. | Twitter In this episode, we discuss:
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| 27 Oct 2021 | 191. How to Make Your BIG Idea Irresistible with Tamsen Webster | 00:41:48 | |
“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask. Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible. ----- Personal Branding | Rich Cardona Media ----- Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster -----
----- How to connect with Tamsen: ----- Connect with Rich: ----- | |||
| 12 Nov 2021 | 198. Why You Don't Have Time for Your Goals | 00:18:39 | |
On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson. ----- The Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 04 May 2021 | 113. How to Avoid a Personal Brand Flop with Talie Miller | 01:00:36 | |
“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationships are real relationships, and the difference between personal brand and influence. Talie Miller is the founder of We Are The New, The Talie Miller Experience and Co-Creator of The Untitled Mastermind, and has been an executive and entrepreneur for over two decades and won juicy AF awards for her work.
Here’s how you can connect with Talie: Connect with Rich: | |||
| 22 Apr 2021 | 106. Be Easy to Help | 00:12:03 | |
| 01 Oct 2019 | 8. How to Resonate on LinkedIn and Prepare for Success with Shay Rowbottom | 00:25:26 | |
Today on the Leadership Locker, LinkedIn content and marketing expert Shay Rowbottom shares the advantages of veteran-centered content and how you can create content that resonates with your audience. Listen in as Rich and Shay dive into business basics like asking the right questions to potential investors, pairing with the right personalities when starting a business, and how to prepare for your success.Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like PETCO, Yahoo, VERLO, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 85,000 followers, garnered over 10 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for your brand.Here’s how you can connect with Shay: Website: LinkedIn: www.linkedin.com/in/shayrowbottom Facebook: www.facebook.com/shayrowbottom Instagram: www.instagram.com/shayrowbottom Youtube:
Here’s how you can connect with Rich: SCHEDULE A CALL: https://richcardona.as.me/Firstchat Schedule your appointment online Rich Cardona Media Website: Rich Cardona Media - Your Brand. Your Social. On Target.Richcardonamedia Rich is a retired Marine Corps aviator who tried the traditional job route after serving his country. While successful, Rich was unfulfilled and knew he was destined for something more. He decided to leave the workforce and have recorded conversations with C-Suite executives and influencers. Linkedin: https://www.linkedin.com/in/richardca... Instagram: https://www.instagram.com/richcardona... Facebook: | |||
| 08 Apr 2021 | 101. How to Prove Instead of Pitch | 00:12:09 | |
| 16 Jun 2021 | 134. How to Be the Leader You Wish You Had with Stephen Shedletzky | 00:47:31 | |
“Experiencing fulfillment leads you to it.” – Stephen Shedletzky On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals. Stephen Shedletzky engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way. Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined Sinek’s team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product, partnership and communication reflects the organization’s most deeply held beliefs. -----
----- Give and Take: Why Helping Others Drives Our Success by Adam Grant Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet Winning: The Unforgiving Race to Greatness by Tim Grover ----- Connect with Stephen: ----- Connect with Rich: | |||
| 12 Nov 2019 | 13. How to Mentally Prepare for Your Interview with Heather Parady | 00:26:43 | |
On this episode of the Leadership Locker, podcast host and former mental health professional Heather Parady shares how you can be present in your next job interview and not come off the rails. Heather background and current experience as host of Unconventional Leaders and Linkedin Leaders allows her to give unique insight on how to cope with the nerves of trying to land your next job. Here’s how you can connect with Heather: Website Linkedin: https://www.linkedin.com/in/heatherparady/ Instagram: https://www.instagram.com/heatherparady/
Facebook: https://www.facebook.com/heather.parady GET IN TOUCH WITH RICH SCHEDULE A CALL: https://richcardona.as.me/Firstchat
Website:
Linkedin: https://www.linkedin.com/in/richardcardona/
Instagram: https://www.instagram.com/richcardonamedia/?hl=en Rich Cardona
Facebook: https://www.facebook.com/richcardonamedia/
Youtube: | |||
| 24 Apr 2020 | 33. How to Sell with Content Marketing with Carlos Gil | 00:41:57 | |
Carlos Gil is an Entrepreneur, Brand Marketing Executive, Start-up Founder, Public Speaker and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Carlos is the CEO and Founder of Gil Media Co., a full-service marketing agency renowned for implementing digital and social media strategies to help clients make relevant connections. Gil Media Co. works with Fortune 500 clients by assisting them to embrace disruption to succeed in their digital transformation. Connect with Carlos: Website | LinkedIn | Twitter | YouTube | Instagram | Facebook In this episode, we discuss:
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| 09 Feb 2024 | YT Music Test | 00:02:04 | |
Nothing to see here ... yet. Just testing some things | |||
| 23 Jul 2020 | 45. How to Market with a Customer Focus with Chris Walker | 00:39:05 | |
“When you push someone into a sales conversation they are not receptive. A sales meeting is not the place to do the education.” Chris Walker was fired from his last job and decided to take matters into his own hands. Chris generated over $2,000,000 with a team of two, a freelance video editor, and an Adobe Suite subscription, but how? In this episode Chris covers areas of his marketing strategy that include being customer focused and utilizing the tools at your disposal properly. Learn his strategy and why technology is not your answer. Connect with Chris
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| 06 Aug 2020 | 47. How to Navigate Your New business Legally with Rachel Brenke | 00:37:25 | |
Rachel Brenke is an Entrepreneur, Lawyer, Iroman, TikToker, Podcaster, Mom, Content Creator… and more. She has been featured in Forbes, Business Insider, on NBC, etc. Why? She brings just insane value to businesses in terms of legal expertise and strategy. She values LIFE over business which is why she wants to share all she can with you - so that we can protect ourselves and enjoy life to the fullest! ----- Connect with Rachel Website – https://rachelbrenke.com/ Podcast-The Business Bites Podcast https://rachelbrenke.com/pod LinkedIn - https://www.linkedin.com/in/chris-walker-41597028/ IG: https://www.instagram.com/rachelbrenke/ https://www.instagram.com/thelawtog/ https://www.instagram.com/fitlegally/ https://www.instagram.com/edenlawfirm/ Twitter: https://twitter.com/RachelBrenke TikTok: @rachelbrenke In this episode, we discuss:
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| 08 Sep 2021 | 170. How Human Behavior plays out in Entrepreneurship with Gianna Biscontini | 00:48:57 | |
.“It’s not up to leaders to reach into the hole and pull people out. It’s up to leaders, and to anybody who wants to help, to back into that dark cave with that person and just sit there.” – Gianna Biscontini On this episode of The Leadership Locker, Rich talks with the founder of W3RKWELL, Gianna Biscontini. Listen in as rich and Gianna discuss behavioral science, toxic positivity, self-care, and dealing with the stress of entrepreneurship. Gianna Biscontini is a certified behavioral analyst and is the founder W3RKWELL, an analytics agency comprised of board-certified behavior analysts, experienced change agents, and inspired social scientists focused on solving your corporate culture issues from their roots. ----- Personal Branding | Rich Cardona Media -----
----- How to connect with Gianna: ----- Connect with Rich: ----- | |||
| 04 Jun 2020 | 38. How We Got a Deal on Shark Tank with Sarah Nuse and Megan Reilly | 00:39:03 | |
"We were in the hallway counting on our fingers as the sharks waited for a response. We were young entrepreneurs - we didn't expect this to happen." Meet Sarah Nuse and Megan Reilly are CEO and COO of Tippi Toes Dance. In Season 2 on the last day of auditions, they were in finally invited into the Shark Tank. Sarah and Megan walk you through how they were "discovered" and didn't actually apply, all the way to texting back and forth with Mark Cuban on the partnership. This podcast is incredibly valuable for entrepreneurs because you can hear from the story not only how much they have evolved, but also the clarity needed to be completely behind your business. Enjoy this wild ride with these positive upbeat entrepreneurs who didn't want to sell their souls away. In this episode, we discuss:
Tippi Toes is a dance franchises with over 30 franchisees, offering dance classes, dance camps, parties, and even kids’ music. They started as a small business and now have grown into a national brand. Connect with Sarah and Megan:
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| 28 Feb 2020 | 26. Using Creativity as an Outlet with Mark Metry | 00:34:03 | |
Mark is a 21 year-old consultant, Forbes Featured TEDx keynote speaker, on Amazon Prime's Docuseries the Social Movement & host of the Humans 2.0 podcast, ranked in the Global Top 100, where he interviews Billionaires, New York Times Bestselling Authors and World-Class human beings. He’s conquered social anxiety, depression, and obesity and is now a renowned expert on podcasting, company communication, marketing, and authentic branding. Connect With Mark: Website | Instagram | LinkedIn | Facebook | Twitter In this episode, we discuss:
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| 03 Nov 2021 | 194. How NLP Will Help You Be a Better Salesperson with Kody G | 00:48:16 | |
“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money. Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface. ----- Personal Branding | Rich Cardona Media ----- 00:09 – Introduction 04:02 – About Kody G 05:40 – How Kody got into NLP (Neuro-Linguistic Programming) 08:01 – How Kody got into sales coaching 11:12 – Kody’s framework for sales 15:00 – Taking charge in sales calls 16:02 – Recognizing when you’re getting sold 19:49 – How the mind works when making a purchase 27:31 – Listening and know when to close the deal 30:15 – The importance of confidence in sales 34:07 – Addressing ROI 37:25 – Changework 40:18 – Making people aware of how you can help with sounding pushy 42:41 – Kody’s relationship with money 46:23 – Where to find Kody online ----- How to connect with Kody: ----- Connect with Rich: ----- | |||
| 13 Mar 2020 | 28. How to Serve Others by Solving Problems with Brandon Steiner | 00:40:35 | |
Brandon Steiner is the Founder & President of The Steiner Agency and CollectibleXchange. He’s also a motivational speaker, author, sales coach and media personality. Steiner is the author of Living on Purpose: Stories About Faith, Fortune and Fitness that Will Lead You to an Extraordinary Life, The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire. Connect With Brandon: Website | Instagram | LinkedIn | Facebook | Twitter | Podcast | YouTube In this episode, we discuss:
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| 25 Mar 2021 | 97. How to Ignore the Future and Make Decisions in the Present | 00:05:20 | |
| 18 Aug 2021 | 161. How to Go to Conferences Again with Heather Parady and Gregg Clunis | 00:36:21 | |
On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO. Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes. ----- Personal Branding | Rich Cardona Media -----
----- ----- Podcasts ----- Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want by Gregg Clunis ----- How to connect with Heather: ----- How to connect with Gregg: ----- Connect with Rich: ----- | |||
| 18 May 2021 | 121. How to Use Your Attributes in Business with Rich Diviney | 01:02:36 | |
“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.” – Rich Diviney On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in as Rich and Rich talk about Rich Diviney’s book, The Attributes. They discuss the difference between skills and attributes, perseverance and discipline, as well as how to evaluate your own attributes. Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders.
Connect with Rich Diviney: The Attributes by Rich Diviney Connect with Rich Cardona: | |||
| 16 Jul 2020 | 44. How to use Storytelling in Business with Kindra Hall | 00:37:45 | |
“If people don’t feel connected to you, your team, or purpose your business isn’t going to go anywhere.” - Kindra Hall If ever you’ve wondered what’s next for storytelling for your brand or your business, you need to listen to this episode! Kindra Hall is the master of storytelling. Kindra expands on some areas from her book “Stories That Stick” that teaches you how and why storytelling is an essential skill in business and gives you the tools you need to be able to create your own. Connect with Kindra
In this episode, we discuss:
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| 25 Jun 2020 | 41. How Using Engagement Pods Can Help or Hurt Your Business | 00:23:32 | |
“It’s not smarter, it’s not harder, it’s smarter and harder.”- Gary Vee I admit it, I was in an engagement pod. It seemed like a good thing at the time and that it was going to help my content engagement. It was not a good fit for me, it did not grow my business in an authentic way. I had to stomach the time and effort it was actually going to take to build my brand, the right way. To me there are no shortcuts to building up an authentic personal brand following. In this episode I talk about using LinkedIn engagements pods for your content. Connect with Rich Cardona:
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| 03 May 2021 | 112. How to Leverage Social Media without Hating It | 00:12:52 | |
| 19 Nov 2020 | 69. How to Pool Resources and Mitigate Risk with Jocko Willink | 00:39:11 | |
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink
On this episode of The Leadership Locker, podcaster and Echelon Front CEO Jocko Willink discusses pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business. Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.
Here’s how you can connect with Jocko: Website: https://echelonfront.com/ Linkedin: https://www.linkedin.com/in/jocko-willink-260b289/ Instagram: https://www.instagram.com/jockowillink/ Facebook: https://www.facebook.com/jkowillink Twitter: https://twitter.com/jockowillink ----- Connect with Rich: | |||
| 03 Sep 2019 | 2. How to Spot Your Codependency with Claude Silver | 00:19:47 | |
Today on the Leadership Locker, Chief Heart Officer of VaynerMedia and domestic violence victim advocate Claude Silver discusses the correlations between unbalanced power in relationships and domestic violence. Listen in as Rich and Claude reveal ways to identify a problem before violence occurs, how to lead your family to a better power balance, and what resources are available to families outside of traditional military channels. Claude Silver is VaynerMedia’s Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. At VaynerMedia, Claude cultivates the heart of the agency’s success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude’s drive to unlock the inner professional potential of every VaynerMedia employee. Claude and Rich have had a friendship dating back over two years supporting each other in various ways. Claude was the first person Rich ever made content for and through her, the idea for Rich Cardona Media was born.
Rich Cardona: Website: Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: Facebook: https://www.facebook.com/richcardonamedia/ Twitter: YouTube: | |||
| 28 May 2021 | 126. Eye Level is Buy Level | 00:08:00 | |
| 02 Jul 2021 | 141. The Best of The Leadership Locker with Patrick Bet-David | 00:43:09 | |
“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers. Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley. In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency. ----- Personal Branding | Rich Cardona Media -----
----- Here is how to connect with Patrick: ----- Connect with Rich: | |||
| 03 Sep 2019 | 3. How to Maximize Your Productivity with Heather Torres | 00:28:05 | |
On today’s episode of The Leadership Locker, video marketing strategist Heather Torres shares her top advice for entrepreneurs who want to make the most of their time. Listen in as Heather reveals her own method of calendar blocking, prioritizing tasks, and what qualifies as a “hell yes.” She also shares her best advice for veterans starting their own entrepreneurial journeys and how to find your skills that fill a need in the market. Heather Torres is the COO of Think Media and a working homeschool mom. Her passion is helping leaders build their influence and profits with YouTube and online video. Heather is a keynote speaker, productivity guru, and social media influencer. Heather Torres Website: Instagram: https://www.instagram.com/hrtorres Facebook: https://www.facebook.com/heather.r.torres Twitter: Youtube: https://www.youtube.com/user/hiktorres Rich Cardona: Schedule a Call with Rich's Team https://richcardona.as.me/Firstchat Website: Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardonamedia/?hl=en Facebook: https://www.facebook.com/richcardonamedia/ Twitter: https://twitter.com/cardonamedia?lang=en YouTube: | |||
| 18 Oct 2021 | 187. The Sunk Cost Fallacy | 00:08:26 | |
On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 06 Mar 2020 | 27. How to Follow Your Curiosities with Kelsey Murphy | 00:41:16 | |
Kelsey is a career coach, corporate facilitator, podcast host and founder of Whiskey & Work, an online community dedicated to honest conversations about ambition, goal-setting, leadership, and striking a healthy work-life balance. Kelsey’s background is in the Advertising industry and today her coaching specializes in career strategy and communication. Connect With Kelsey: Website | Instagram | LinkedIn | Facebook | Twitter | Podcast In this episode, we discuss:
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| 27 Oct 2020 | 63. Finding the Best Clients with Rich and Eliza | 00:14:50 | |
| 13 Oct 2021 | 185. 5 Habits that Will Make You a Better Decision Maker | 00:13:49 | |
On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important.
----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- Sick of doing $10 tasks? It's time for a Virtual Assistant | |||
| 27 Sep 2021 | 178. Applied for a Job, and got REJECTED | 00:10:56 | |
On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 11 Jun 2020 | 39. How to Fight Cancer and Grow Your Business Exponentially with Owen Video | 00:32:38 | |
“You can smell chemo in your sweat. I remember being chained to the lifesaving bags that filled my body for hours at a time, each year when the studio gets hot and beads of sweat form above my lip, the memories come pouring back to me.” In March of 2015, Owen Hemsath was diagnosed with stage 3 Thymoma which is a cancer of the thymus and began chemo immediately. While fighting through his cancer, Owen grew his business over 107% and was awarded Entrepreneur of the Year by the State of California. Owen tells the story of his experience battling cancer while also being an entrepreneur in a rapidly growing field. Owen could have easily quit and focused on his health, but he embraced it as an opportunity to pull people in to see his journey. Now he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority. Connect with Owen Video:
In this episode, we discuss:
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| 25 Jun 2021 | 138. How to Invest in Yourself When You Have No Money | 00:04:22 | |
| 13 Aug 2021 | 159. How to Communicate Better Than Everyone | 00:11:01 | |
On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 11 Oct 2021 | 184. Who's Walking Who | 00:14:13 | |
On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 27 Aug 2020 | 50. How to Make Your Brand Memorable with Kasey Luck | 00:37:56 | |
“It works great when a consumer can identify a brand with certain emotions in their head, and they can remember that brand for something as if that brand had a personality.” – Kasey Luck On this episode of The Leadership Locker, Luck & Co founder Kasey Luck talks about ecommerce and the advantages of running your own direct-to-consumer brand. Listen is as Kasey and Rich discuss the customer journey, customer retention, and why being personal is so important in ecommerce. Kasey Luck helps entrepreneurs grow their email lists and convert subscribers into paying customers. She blogs at Bold & Zesty, runs local events for email marketers, and teaches email. Previously she did event marketing at 500 Startups, where she grew their email list by 25,000+ subscribers in one year. ----- Here’s how you can connect with Kasey: Website: http://boldandzesty.com/ Linkedin: https://www.linkedin.com/in/kaseyluck Instagram: https://www.instagram.com/kaseyluckk/?hl=en Twitter: https://twitter.com/boldnzestyblog?lang=en Facebook: https://www.facebook.com/boldandzesty/ YouTube: https://www.youtube.com/channel/UCFXnZaV6dAZSr-NxesNcf9g?gl=US ----- Connect with Rich: | |||
| 10 May 2021 | 116. Why Consistency Beats Intensity | 00:07:53 | |
| 20 Sep 2021 | 175. Major Fail: Doing Less with More | 00:12:18 | |
On this episode of The Leadership Locker, Rich talks about the importance of being able to do more with less and why resourcefulness is so important to entrepreneurs. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 16 Jul 2021 | 147. How to Land Dream Podcast Guests - Part 2 | 00:27:52 | |
On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show. ----- Personal Branding | Rich Cardona Media ----- Winning: The Unforgiving Race to Greatness by Tim Grover Shoe Dog: A Memoir by the Creator of Nike by Phil Knight ----- Connect with Rich: ----- | |||
| 21 Jun 2021 | 136. How to Show Up Confidently on Prospect Calls | 00:08:21 | |
| 22 Oct 2021 | 189. No Asks for a Year | 00:11:17 | |
On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year. ----- The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 14 Apr 2020 | 31. How to Build a Creative Personal Brand with Eric Didier | 00:29:41 | |
Eric Didier is the Chief Creative Officer of Urban Misfit Ventures, a Milwaukee based video company with a focus on community. His company helps brands, companies, and people build influence and generate leads through strategy and compelling videos. Collectively, Eric’s videos, thoughts, podcasts, and writing have been viewed over 10 million times. He’s also the host of the Strange on Purpose podcast. Connect with Eric: Website | Instagram | LinkedIn | Facebook | Twitter | Podcast In this episode, we discuss:
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| 18 Jun 2021 | 135. How Content Creation Eliminates People You Can't Serve | 00:08:01 | |
On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche. Personal Branding | Rich Cardona Media ----- Connect with Rich: | |||
| 13 May 2021 | 118. Do You Use Your Instincts? | 00:08:40 | |
| 08 Nov 2021 | 196. Not-To-Do List | 00:11:24 | |
On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 29 Sep 2021 | 179. Don’t Wait to Pivot with Brittany Krystle | 00:55:23 | |
“This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself. Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence. ----- Personal Branding | Rich Cardona Media ----- Brittany’s podcast Beyond Influential -----
----- How to connect with Brittany: ----- Connect with Rich: ----- | |||
| 30 Jun 2021 | 140. Gary Vaynerchuk on Wrestling, Vee Friends & Stepping Back | 00:41:53 | |
“I don’t like winning. I like the process.” - Gary Vaynerchuk On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets. Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. ----- Personal Branding | Rich Cardona Media -----
---- Connect with Gary: ----- Connect with Rich: | |||
| 31 Dec 2019 | 18. How to Maximize Social Media to Building Your Brand with Candice Galek | 00:22:44 | |
Candice Galek is the founder of Bikini Luxe, the 3rd largest collection of swimwear in the world. Additionally, she founded the Karma Honey Project, a non-profit dedicated to increasing the Puerto Rican honey bee population and creating local jobs through ecotourism and beekeeping. She was named to Forbes 30 under 30 list in 2017 and is a Goodwill Humanitarian Ambassador, luxury resort consultant, and business columnist. In this episode, Rich and Candice talk about:
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| 26 Jan 2021 | 80. How to Become a Side Hustle Millionaire with Tony Whatley | 00:47:58 | |
“Don’t look to fail, but you have to be willing to fail.” – Tony Whatley On this episode of The Leadership Locker, 365 Driven founder, best-selling author, and podcast host Tony Whatley gives his unique perspective on finding and building your side-hustle. Listen in as Rich and Tony discuss side-hustle culture, how to build authority, and the loneliness of entrepreneurship. Tony Whatley is an entrepreneur, business mentor, best-selling author, podcast host, and speaker. His mission is to positively impact the generational legacy of millions of people, by teaching them confidence and business principles. HIs best-selling book, Sidehustle Millionaire, teaches people how to start and scale their first business. He also hosts The 365 Driven Podcast.
Here’s how you can connect with Tony: Website: https://365driven.com/ Linkedin: https://www.linkedin.com/in/tonywhatley/ Instagram: https://www.instagram.com/365driven/ Twitter: https://www.facebook.com/groups/365driven/ Facebook: https://www.facebook.com/365driven YouTube: https://www.youtube.com/user/ynotdv8
Connect with Rich: | |||
| 22 May 2020 | 36. How to Build High Performing Culture with Lindsay McGregor | 00:31:27 | |
Lindsay McGregor is the CEO and co-founder of Vega Factor. Vega Factor is a company that helps organizations build high performing, adaptive cultures through, technology, learning programs, and process design. Lindsay earned her Bachelor’s degree from Princeton and attended Harvard Business School 2011-2013. She went on to work at McKinsey & Company, working with large Fortune 500 companies, nonprofits, universities, and school systems. Lindsay and her husband Neel co-authored the New York Times bestselling book, Primed to Perform: How to build the Highest Performing Cultures through the Science of Total Motivation. Connect with Lindsay:
In this episode, we discuss:
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| 04 Feb 2020 | 23. The Importance of Vision with Sean Cannell | 00:42:14 | |
Sean is the CEO of Think Media and co-founder of Video Influencers. He’s a YouTuber, international speaker, and coach that helps entrepreneurs build their influence and income with online video. Sean’s passion for constant growth, taking on challenges and helping others comes through in this conversation. Don’t miss all the knowledge bombs Sean drops in this episode! Free Gear Guide: https://courses.seancannell.com/gearguide Connect With Sean: Website | Twitter | Instagram | LinkedIn | Facebook | YouTube In this episode, we discuss:
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| 05 Nov 2020 | 65. Words Mean Things with Rich and Eliza | 00:12:34 | |
| 15 Oct 2019 | 10. Why SUPERFANS are More Important than Followers and Likes with Pat Flynn | 00:27:05 | |
On this episode of The Leadership Locker Pat Flynn discusses how understanding and creating businesses derived from what people need help with is far more valuable than the vanity metrics we believe validates our brands or ideas. A traditional sales funnel ends with a customer, while Pat's "Pyramid of Fandom" begins with a customer and culminates with a SUPERFAN. Pat Flynn is a public speaker, author, podcaster, and youtuber. He is best known for Smart Passive Income, a website and podcast that teaches his followers about investing in online businesses and generating passive income. In 2008, Pat lost his job at an architectural firm in San Francisco. After moving back home with his parents and suffering from depression, Flynn began studying for the LEED EXAM a credentialing exam for building professionals.He started posting charts and study guides he used to study on a blog. When he revisited the blog months later, he discovered over 10,000 people visited his site daily. Pat then turned that website's information into an ebook, which helped him earn over $200,000 in his first year running online businesses. Pat now has a massive following of Superfans and over 200K Youtube subscribers and millions of podcast downloads. Here’s how you can connect with Pat Website: https://www.smartpassiveincome.com Facebook: https://www.facebook.com/smartpassiveincome/
Instagram: https://www.instagram.com/patflynn Youtube: https://www.youtube.com/user/SmartPassiveIncome
Here’s how you can connect with Rich: SCHEDULE A CALL: https://richcardona.as.me/Firstchat Schedule your appointment online Rich Cardona Media Website: Rich is a retired Marine Corps aviator who tried the traditional job route after serving his country. While successful, Rich was unfulfilled and knew he was destined for something more. He decided to leave the workforce and have recorded conversations with C-Suite executives and influencers. Rich Cardona Media- creates video content for thought leaders and businesses to save them time and money Linkedin: https://www.linkedin.com/in/richardca... Instagram: https://www.instagram.com/richcardona... Facebook: https://www.facebook.com/richcardonamedia Twitter: https://twitter.com/cardonamedia?lang=en
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| 12 Jul 2021 | 145. How to Land Dream Podcast Guests | 00:12:51 | |
On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show. Personal Branding | Rich Cardona Media ----- Rich’s guest invite message The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover life transitions -personal and professional, old and new. Can't wait to have you! Past guests include: Gary Vee, Chalene Johnson, Kindra Hall, Dan Fleyshman, Andy Frisella, Brad Lea, Beth Comstock, and more... Format
Tech and Equipment
About Rich Cardona
----- Connect with Rich: ----- | |||
| 13 Apr 2021 | 102. How to Let a Failed Business Lead to a Successful One with Jillian Tedesco | 00:43:48 | |
“If you aren’t taking care of your spirit, I just feel like your body is going to wear down.” – Jillian Tedesco On this episode of The Leadership Locker, fit-flavors Founder and CEO Jillian Tedesco joins Rich to discuss her transition from being a personal trainer to a chef and entrepreneur. Listen in as Rich and Jillian talk about nutrition, cheat days, and the importance of changing things up. Jillian Tedesco is a Christian, mom, wife, certified chef, founder & CEO of fit-flavors, becoming author, yogi, and golfer with a vibrant personality. Jillian’s passion for God, her family, and her business shines through to even the most distant stranger. In the past year, Jillian has opened up about the raw truths in her own journey and is in the process of publishing her first book in 2021 called Owning the Wait. She’s also started a Tough Love from Jillian newsletter & blog and is getting ready to launch Season 1 of her new podcast called Owning the Wait.
Here is how to connect with Jillian:
Connect with Rich: | |||
| 26 Apr 2021 | 108. The Best of The Leadership Locker with Jocko Willink | 00:41:00 | |
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink
On this episode of The Leadership Locker, we take a look back to Rich's interview with podcaster and Echelon Front CEO Jocko Willink, where they talked about pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business.
Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer.
Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles, he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.
Here’s how you can connect with Jocko:
Connect with Rich: | |||
| 18 Feb 2021 | 87. What You Should Charge When You’re Just Starting Out | 00:09:11 | |
On this episode of The Leadership Locker, Rich goes solo to talk about the factors that go into deciding what to charge your clients, not undervaluing yourself, and how to avoid getting in your own way. Reinventing You by Dorie Clark https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135 Connect with Rich: | |||
| 21 May 2021 | 123. Your Tribe Is the Difference | 00:17:07 | |
On this episode of The Leadership Locker, Rich reflects on his recent trip to The Arete Syndicate Summit in St. Louis, and his realization about the importance of surrounding yourself with people that will force you to up your game and take it to the next level. ----- ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: | |||
| 11 Jun 2021 | 132. How to Determine Where You Need to Elevate | 00:09:36 | |
| 19 Jul 2021 | 148. That Time I Paid for Followers | 00:14:51 | |
On this episode of The Leadership Locker, Rich talks about the time that he paid for Instagram followers, and why it was a mistake. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 15 Oct 2021 | 186. Outgrow Your Circle | 00:11:33 | |
On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 06 Sep 2021 | 169. Supplement Free September! | 00:10:36 | |
On this episode of The Leadership Locker, Rich Cardona talks about getting back to basics, and why he is not taking any supplements this month. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 14 Jun 2021 | 133. How to Tell a Story | 00:15:48 | |
On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula. Personal Branding | Rich Cardona Media ----- The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall The Subtle Art of Not Giving a F*ck by Mark Manson The Win Without Pitching Manifesto by Blair Enns Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael J. Losier Winning: The Unforgiving Race to Greatness by Tim Grover The Infinite Game by Simon Sinek Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential by Vaughn Kohler ----- Connect with Rich: | |||
| 14 Jul 2021 | 146. How to Leave Soul-Destroying Work with Lea Turner | 00:54:45 | |
“For me, the risk is in how I will feel if I don’t try.” – Lea Turner On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche. Lea Turner is the owner of Lea Turner Ltd, which originally focused on audio transcription, but in 2020 diversified into LinkedIn training thanks to Lea’s breakout success on the platform, growing from just 400 connections to over 75,000 in 9 months. She coaches individuals and businesses to help them utilize the platform to create inbound leads and opportunities with the strong networks she shows them how to create. She also is an active fundraiser for mental health and children’s charities. ----- Personal Branding | Rich Cardona Media -----
----- Here is how to connect with Lea: ----- Connect with Rich: ----- | |||
| 12 Sep 2019 | 4. How and When to Start Outsourcing with Damon Burton | 00:27:52 | |
On today’s episode of The Leadership Locker, SEO specialist and digital entrepreneur Damon Burton reveals the tell-tale signs of when it’s time to outsource work to optimize your business growth. Rich and Damon discuss the best time to outsource, where to hire the right people, and Damon’s best advice for streamlining the hiring process. Growing up lower-middle class as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, Damon Burton founded an internationally successful search engine optimization agency. Since establishing SEO National in 2007, this husband and father of three has spoken at conferences, been featured on BuzzFeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank. In addition to his SEO experience, in 2018 he took his unique experiences in radio, marketing, and having a portfolio of successful entrepreneurs that he’s worked to create the Learning From Others podcast. This podcast has provided a unique platform for business owners and budding entrepreneurs to learn from Damon’s guests; the best in a variety of professional industries. Damon also wrote a book on SEO in 2019 that is pending publication. Free SEO templates: https://www.seonational.com/free Free SEO Facebook group: https://www.waystorank.com/facebook
https://www.linkedin.com/in/damonburton/
https://www.facebook.com/damon.burton Here’s how you can connect with Rich Cardona: Schedule a Call with Rich's Team https://richcardona.as.me/Firstchat Website: Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardonamedia/?hl=en Facebook: https://www.facebook.com/richcardonamedia/ Twitter: https://twitter.com/cardonamedia?lang=en YouTube: | |||
| 05 Nov 2019 | 12. How to Blowtorch the Sh*t out of Mediocrity with David Brier | 00:21:21 | |
On this episode of the Leadership Locker, David Brier comes in hot pouncing on your soft, forgettable offerings to help you realize you have STAND OUT. Don't worry, David tells you how in his own endearing way. Trust me when I say this is someone you have to listen to. Why? David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is ALSO is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John, author of the smash hit Brand Intervention, and his video content is concise and hard hitting!
Here’s how you can connect with David:
Website: https://www.risingabovethenoise.com Linkedin: https://www.linkedin.com/in/davidbrier/ Instagram: https://www.instagram.com/risingabovethenoise/
https://twitter.com/davidbrier Facebook: https://www.facebook.com/risingabovethenoise/ SCHEDULE A CALL: https://richcardona.as.me/Firstchat
Website:
Linkedin: https://www.linkedin.com/in/richardcardona/
Instagram: https://www.instagram.com/richcardonamedia/?hl=en Rich Cardona Facebook: https://www.facebook.com/richcardonamedia/
Youtube: | |||
| 21 Jan 2021 | 79. Why You’re Always Building Your Personal Brand | 00:12:58 | |
“Choose your medium, know your message, know yourself, and put it out there.” – Rich Cardona
On this episode of The Leadership Locker, Rich livestreams his thoughts on personal branding. Listen in as Rich talks about how to create your own personal brand, being true to yourself, and why you are always building your personal brand whether you like it or not.
----- Connect with Rich: | |||
| 06 Oct 2020 | 57. Technical Proficiency is Not Mastery with Rich and Eliza | 00:19:02 | |
| 24 Jul 2020 | 46. How to Negotiate without being scared with Mark Raffan | 00:47:51 | |
"It's naive to think someone will want just see the value of your product or service and want to pay full price." - Mark Raffan Mark Raffan, the CEO of Negotiation Ninjas, always knew he would be in the negotiation business. Actually, no he didn't. He wanted to be graphic designer, but after school landed sales roles; roles that he did very well in. In time, the entrepreneurial itch outweighed the benefits of a corporate life. Negotiation Ninjas came into existence with the intent to
He's studied a prestigious organizations and also has one of the top rated podcasts on negotiation. If you are done being scared of navigating the turbulent waters (and feeling) of negotiation - take a listen! Connect with Mark: Website – https://www.negotiations.ninja/ Podcast-https://podcasts.apple.com/ca/podcast/negotiations-ninja-podcast/id1300435924 LinkedIn - https://www.linkedin.com/in/markraffan/ Instagram: https://www.instagram.com/negotiationpod/ Email- mark@contentcallout.com ----- In this episode we will cover: - When to negotiate - When to walk - How to maintain your value - Body language ------ | |||
| 19 Nov 2019 | 14. How to Regain Your Fitness Identity After the Military with Jordan Syatt | 00:34:46 | |
On this episode of the Leadership Locker, renowned fitness and nutrition expert Jordan Syatt joins me to talk about how to get our fitness identity back after "letting go" a bit once we've left the service. Jordan is notorious for his sardonic, playful, and truth bomb filled content. He is a true influencer in the fitness space because he does NOTHING like those considered fitness influencers. Oh, he also ate a Big Mac a day for 30 days in Sept and lost 7 pounds... just to prove a point. EMAIL ME FOR A FREE MONTH IN JORDAN’S INNER CIRCLE:
Here’s how you can connect with Jordan : Website Linkedin: https://www.linkedin.com/in/jordan-syatt-783b6014b/ Instagram: https://www.instagram.com/syattfitness/
https://twitter.com/SyattFitness Facebook: https://www.facebook.com/syattfitness/
Youtube: https://www.youtube.com/channel/UCZk-b1KyEL9rovh7zdfw_lg Get to know Rich SCHEDULE A CALL: https://richcardona.as.me/Firstchat
Website:
Linkedin: https://www.linkedin.com/in/richardcardona/
Instagram: https://www.instagram.com/richcardonamedia/?hl=en Rich Cardona
Facebook: https://www.facebook.com/richcardonamedia/
Youtube: | |||
| 05 Jan 2021 | 76. Why You Should Manage Like a Mother with Lee Cockerell | 00:33:42 | |
“When in doubt, manage like a mother. Mother’s don’t care if you’re happy, they care if you’re successful. They have empathy and they have discipline, and they’ll use both on you.” – Lee Cockerell On this episode of The Leadership Locker, author and Chief Learning Officer of Cockerell Academy, Lee Cockerell talks about responsibility vs. ability in leadership. Listen in as Rich and Lee discuss how a fear of failure can lead to success, the value of subtlety in leadership, and why you should manage like a mother. Lee also tells us the incredible story of how he went from being a waiter at the Washington Hilton to Executive Vice President of Operations at Walt Disney World. Lee Cockerell is the retired Exec VP of Walt Disney World. Lee has held management positions with Hilton for 8 years, Marriott for 17 years, and the Walt Disney Company for 16 years. He is the author of four books: Creating Magic, The Customer Rules, Time Management Magic and Career Magic. He is a popular speaker and seminar presenter around the world on Leadership, Management, and Customer Service. Lee and his wife, Priscilla, live in Orlando Florida. Here’s how you can connect with Lee: Website: https://www.leecockerell.com/ Linkedin: https://www.linkedin.com/in/leecockerell/ Facebook: https://www.facebook.com/createmagic/ Twitter: https://twitter.com/leecockerell
Connect with Rich: | |||
| 01 Oct 2021 | 180. Give Without Expectation | 00:10:42 | |
On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 11 Mar 2021 | 93. How to Avoid Giving Away What You Sell | 00:07:40 | |
| 29 Oct 2019 | 11. What exactly is a Nonprofit? with Todd Connor, CEO of Bunker Labs | 00:25:53 | |
On this episode of The Leadership Locker Todd Connor discusses what a nonprofit is for those of us who don't know (my hand is raised) and how it can impact the type of business you want to start. Todd is a Navy veteran, and honestly the time of leader I had been to work with and around since I've gotten out of the military. Todd is shockingly friendly, ego-less, brilliant, and most importantly some who actually has the capacity to effectuate real change. It was easy to trust that Todd would deliver value to those of us with questions about non-profits.
Here’s how you can connect with Todd / Bunker Labs Website: Facebook: https://www.facebook.com/groups/launchlabonline/ https://www.facebook.com/thebunkerlabs/ Instagram: https://www.instagram.com/thebunkerlabs/ Linkedin: https://www.linkedin.com/in/toddconnor/
Here’s how you can connect with Rich: SCHEDULE A CALL: https://richcardona.as.me/Firstchat Schedule your appointment online Rich Cardona Media Website: Rich is a retired Marine Corps aviator who tried the traditional job route after serving his country. While successful, Rich was unfulfilled and knew he was destined for something more. He decided to leave the workforce and have recorded conversations with C-Suite executives and influencers. Rich Cardona Media- creates video content for thought leaders and businesses to save them time and money Linkedin: https://www.linkedin.com/in/richardca... Instagram: https://www.instagram.com/richcardona... Facebook: https://www.facebook.com/richcardonamedia Twitter: https://twitter.com/cardonamedia?lang=en
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| 23 Apr 2021 | 107. Best of The Leadership Locker with Gary Vaynerchuk | 00:15:51 | |
On this episode of The Leadership Locker, we take a look back to December 2019 to when Rich interviewed Gary Vaynerchuk at his headquarters in New York City, where they discussed judgment and how it can ruin your progress, career, and persona. Listen in as Rich and Gary discuss working for your people, competitiveness vs. judgment, and what war and entrepreneurship have in common. Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Here's how you can connect with Gary: Websites: Connect with Rich: | |||
| 19 Sep 2019 | 6. How to Make an Impact in Your Workplace with Alison Fischer | 00:19:49 | |
Today on the Leadership Locker, Rich discusses empathy, vulnerability, and making an impact with leadership consultant and advisor Alison Fischer. Listen in as Alison reveals why empathy in leadership can make or break a management team, and how vulnerability can help you make an impact in your workplace.As a transformational leader with over 20 years in corporate nurturing Fortune 500 clients and coaching large scale teams, Alison Fischer brings a unique perspective and tangible solutions to challenges faced by both leadership and employees in today's work environment. Connect with Alison on LinkedIn: https://www.linkedin.com/in/alisondfischer/ Here’s how you can connect with Rich Cardona: Schedule a Call with Rich's Team https://richcardona.as.me/Firstchat Website: Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardonamedia/?hl=en Facebook: https://www.facebook.com/richcardonamedia/ Twitter: https://twitter.com/cardonamedia?lang=en YouTube: | |||
| 28 Jan 2020 | 22. Discipline and Sacrifice with Craig Ballantyne | 00:12:58 | |
Craig aka “The World’s Most Disciplined Man”, is a business coach, best-selling author, and creator of The Perfect Life Workshop, the founder of a multiple 7-figure fitness Empire, and more. Craig’s programs help high performers get more done each day, increase their income, and make more quality time for their family and personal lives. Free Book: www.perfectdayformula.com Social Media Handles: Website | Twitter | Instagram | LinkedIn | Facebook In this episode, we discuss:
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| 01 Jun 2021 | 127. Lessons Learned: 2 Years Into Business with Rob Rens and Mike Nemeth | 00:24:51 | |
On this episode of The Leadership Locker, Rich is joined by entrepreneurs Rob Rens and Mike Nemeth. Listen in as they discuss triumphs, failures, and lessons learned from their first two years in business. Personal Branding | Rich Cardona Media ----- Connect with Rob Rens: Connect with Mike Nemeth: Connect with Rich: | |||
| 06 Oct 2021 | 182. Why You Should be Making Instagram Reels with Brock Johnson | 00:55:47 | |
“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients. Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses. ----- Personal Branding | Rich Cardona Media ----- -----
----- How to connect with Brock: ----- Connect with Rich: ----- | |||
| 17 May 2021 | 120. One Piece of Content is Not Enough | 00:10:15 | |
| 01 Dec 2020 | 71. You Struggle Too Much Because You Juggle Too Much with Rob Rens | 00:11:42 | |
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses balancing your workload. Listen as Rob and Rich discuss taking on way too much, delegation, and focusing on what’s important. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action. After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next. And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens. ----- Here’s how you can connect with Rob: Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/ Instagram: https://www.instagram.com/my_cape_fear_insurance/ Facebook: https://www.facebook.com/mycapefearinsurance/ Twitter: https://twitter.com/mycapefearins ----- Connect with Rich: | |||
| 07 Jul 2021 | 143. How to Use Rejection to Make Millions with Dariush Soudi | 00:44:23 | |
“People buy people before they buy their products or services.” – Dariush Soudi ----- On this episode of The Leadership Locker, Rich talks with speaker and CEO Dariush Soudi about rejection, resilience and prosperity. Listen in as Rich and Dariush discuss reputation management, effective networking, and the difference between “hunters” and “farmers”. Dariush Soudi is a well sought-after international speaker. His real, from-the-heart, true stories, take the listener through an emotional rollercoaster. With no formal education and no one to guide him, he has built several businesses worldwide. Born in a low-income family, he had to use his creativity and hard work to achieve growth in his business. He is the CEO of the Be Unique Group and the author of the upcoming book Monkey Business. ----- Personal Branding | Rich Cardona Media ----- ----- 00:09 – Introduction 03:27 – Dariush on storytelling 06:24 – Rejection, resilience and prosperity 14:28 – Living on your own terms 17:41 – Dealing with setbacks 19:56 – Reputation management 22:19 – Sales and rejection 27:10 – Knowing when to expand to different businesses 29:35 – “Hunters” and “farmers” 33:06 – Finding the right employees 34:53 – Confidence and sales 36:14 – Effective networking 39:31 – “The further you can see, the more you can imagine.” 43:07 – Rich’s closing remarks ----- Here is how to connect with Dariush: ----- Connect with Rich: | |||