The Leadership Consultation (Fabienne Durat & Greg Servotte)

In this inaugural episode of The Marketing Consultation podcast, hosts Greg Servotte and Fabienne Durat introduce themselves and share their motivations for creating the show. Tune in to discover what topics they'll cover in upcoming conversations with expert guest speakers, and how you can benefit from their insights to achieve marketing success.

If you have any questions or want to learn more about the podcast, connect with Greg and Fabienne on The Marketing Consultation LinkedIn page or their respective profiles. Don't forget to subscribe to the show and stay tuned for more valuable marketing advice and guidance. 

Thank you for listening to The Marketing Consultation podcast!

Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Transformation, Diabetes EMEA, Alberto leads the way in making healthcare more effective, cost-efficient, and accessible. 

Join us for this episode as Alberto shares his valuable insights on: 

• Creating a strong vision that aligns with organizational goals,  
• Driving a successful transformation and implementing a new business model in a highly regulated environment, 
• Going beyond “product success” to deliver “customer success” and be able to create a new space for differentiation,
• The importance of building diverse and specialised marketing teams, 
• And his entrepreneurial journey as the owner of two restaurants in Spain and Italy. 

Overall, Alberto's experiences and insights highlight the importance of persistence, a competitive mindset, creativity, and finding a balance between personal and professional life for success in both entrepreneurship and corporate environments. 

Here are Alberto’s book recommendations: 

• "H2H Marketing: The Genesis of Human-to-Human Marketing" by Philip Kotler, which explores the shift from a product-focused approach to a service-driven, customer-centric perspective.  
• "Hostage at the Table" by George Kohlrieser, examines the skills used by hostage negotiators and how they can be applied to everyday business interactions, emphasizing emotional intelligence and positive conflict resolution. 

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Are you interested in learning about the fascinating insights shared by Annette Brüls, the CEO of Medela, on the future of the medtech industry and the importance of having a clear vision and a strong culture that supports diversity and inclusion? 

In this inspiring podcast episode, Annette shares her valuable experience of over 30 years in the medtech industry, and how Medela has become a unique company relying on a diversified business model with a clear focus on innovation. With a broad portfolio and a B2C-to-B2B dynamic, Medela is the number one breast pump brand and the leading company in vacuum technology .

In our conversation, Annette describes her approach in defining a strong culture for Medela and how customers come first in all key business decisions. She also emphasizes the importance of supporting working mothers and babies, particularly in the workplace and provides advice to young mothers and their managers/leaders on how to make the transition back to work as smooth and successful as possible.

With the use of AI, patient engagement, and big data, the industry is expected to experience significant changes, resulting in more efficient systems, better outcomes, and lower costs. Annette discusses the future of the medtech industry and how Medela is committed to staying ahead of the curve in technological advancements and innovation, which makes the company extremely creative and innovative in its go-to-market strategies. 

Lastly, Annette shares about her own leadership journey and how she has been balancing her very successful career with being a mum of two boys.

If you are interested in learning more about the inspiring insights shared by Annette Brüls, the CEO of Medela, listen to this podcast episode today!

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Get ready to be inspired by Luca Allaria's journey from a high-profile medtech marketer to becoming a certified professional coach. Luca's story is one of determination and passion for supporting others, finding solutions, and sharing his experience. He found joy in supporting others, and after experiencing the benefits of coaching himself, he decided to pursue it full-time. Since then, he has been coaching leaders and training MBA students at various Swiss universities. 

Luca emphasizes the importance of mentors, sponsors, champions, or advisors, who can help us evolve and get better at what we're doing. He believes that coaching is not about fixing people, but a tool to support them in achieving their dreams. He stresses the importance of the coachee having the desire to change, evolve, and grow. Coaching can be helpful in various situations, from uncovering resources to reaching big goals, or even when receiving mixed feedback.

He recommends that when choosing a coach, we should ask whether the coach has a coach or supervisor, as this demonstrates that the coach is self-reflective and can help us to be self-reflective too.

In addition, Luca shares valuable insights on intercultural relationships, highlighting the importance of not assuming anything, always asking, and being open to diversity. He also talks about his perception of the value of doing a MBA and what should be expected. 

So tune in to this episode and get ready to be inspired!

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In this episode of The Marketing Consultation podcast, Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network, a MedTech company based in the US, recounts her journey of relocating from France to the US, a move initially prompted by her husband's career.

Emma's choice to join Butterfly Network after over 11 years at Medtronic France was driven by several factors: the company's inspiring mission to democratize healthcare and medical imaging access, the dynamic team she encountered during her interviews, and the significant investment from the Bill and Melinda Gates Foundation. 

Emma underscores the rapid pace of innovation at Butterfly, characterized by weekly or monthly releases of new features and improvements. This vibrant environment necessitates a more responsive and flexible approach to her marketing strategies. She also shares her experiences of living in New York, touching on the cultural adjustments, the high cost of living, and the enriching experiences her children had.

 On her return to France, Emma reflects on the challenges of readjusting and the delight of reacquainting herself with the benefits of her home country. She imparts advice to the audience, urging them to welcome change and take bold steps in their careers.

 This episode offers valuable insights into the challenges and opportunities of international career transitions, the contrasting dynamics of working in a startup versus a large corporation, and thesignificance of aligning with a company's mission and values.

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In this episode of The Marketing Consultation, we are joined by Stefan Holzer, a passionate medical device, patient and customer focused leader currently serving at AliveCor, and bringing a wealth of experience from his 16-year tenure at Medtronic and his 25-year experience in MedTech.

 Stefan emphasizes the importance of brain agility in his current role at AliveCor, highlighting the significance of curiosity and continuous learning, and sharing his personal strategies for maintaining focus and motivation.

 In his current position at AliveCor, Stefan is deeply involved in understanding customer needs. He emphasizes the importance of direct customer engagement and how it informs their product development process. He shares how his team maintains a close ear on customer needs, which is critical in shaping AliveCor's products and services.

 Stefan also discusses the impact of leadership on professional growth, underscoring the value of learning from both exceptional and less-than-ideal bosses. He advocates for the acceptance of lateral career moves or even a step down, depending on personal circumstances.

 This episode offers valuable insights from Stefan's extensive professional journey, particularly his current role at AliveCor. It is a must-listen for anyone interested in understanding the intricacies of team building, brain agility, and customer-centric product development in a fast-paced, technology-driven environment.

 Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages and to give us a rating on Apple Podcast or Spotify. This is very important to help us grow The Marketing Consultation community!

Welcome to the second season of The Marketing Consultation. In this episode, we have the pleasure of hosting Clement Rey, a seasoned Medtech industry leader and a Co-Active Coach in training.

Clement's journey is a testament to the power of self-reflection and continuous learning. His career began with a series of exciting experiences abroad, including volunteer work in Peru and a stint in the hospitality industry in New York. These experiences, coupled with his time as a junior research analyst in a healthcare fund, shaped his interest in the healthcare sector and led him to pursue an MBA at INSEAD.

Today, Clement serves as the Senior Marketing Director for Cranial Spinal Technologies Western Europe at Medtronic. He held diverse marketing positions at Medtronic before moving into business management and being then back to marketing. His leadership journey is guided by his life purpose of supporting others to thrive by becoming a better person.

In this episode, Clement shares his insights on the evolution of marketing in the Medtech industry. He recalls his first product launch, a time when marketing was focused on producing leaflets, brochures, and leveraging specific congress to support launches. Fast forward to today, and the landscape has dramatically changed. The industry is now embracing an omnichannel approach, integrating functions, utilizing data, and focusing on customer and buying journeys.

Clement emphasizes the importance of curiosity, being realistic yet optimistic, and self-awareness as the top qualities of an exceptional leader. He believes that leaders should be as curious about themselves as they are about others, allowing for continuous growth and authenticity.

He also shares his personal approach to maintaining balance in his life, which includes nurturing his heart, soul, and brain. Clement's story is one of determination, passion, and the joy of seeing people thrive. It's a story that will inspire you to reflect, learn, and grow.

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In the latest episode of The Marketing Consultation, we are thrilled to host Ghada Farah, Senior Vice President, Interventional Systems EMEA at Terumo Europe. Ghada is a visionary leader who has seamlessly blended a customer-centric approach with transformative leadership strategies. Ghada's journey is a testament to the power of adaptability, resilience, and a deep understanding of the ever-evolving business landscape.

Ghada passionately delves into the essence of leadership, emphasizing the pivotal role of empowerment and growth mindset in driving organizational success. She believes that a structured and organized approach can not only streamline operations but also foster a culture of innovation and growth. 

Navigating the delicate balance between personal and professional lives, Ghada shares candid anecdotes from her life. She speaks of her childhood influences, particularly her grandmother, whose strong spirit and values have been a guiding force in her leadership journey. Ghada's insights into the world of technology, especially her perspective on the "AI dilemma," offer listeners a glimpse into the future of tech and its profound impact on businesses.

Dwelling on leadership styles, Ghada underscores the inverted pyramid approach, emphasizing the significance of aligning with one's team and prioritizing customer needs. Her stories of family councils, especially during challenging wartime scenarios, resonate with the essence of inclusive leadership. These tales, inspired by her father's guidance, highlight the importance of unity, understanding, and the collective strength of diverse voices.

In this episode, Ghada's profound insights and reflections serve as a beacon for aspiring leaders, emphasizing the importance of adaptability, customer-centricity, and unwavering commitment to one's values. Join us on this enlightening journey with Ghada, as we uncover the layers of leadership, challenges, successes, and the road ahead.

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In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker. 

Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledge and talks about his early days as a sales representative, where he learned the importance of understanding customer behaviors and needs, without making assumptions.

As Mathieu moved to marketing and business management roles, he discovered the perfect recipe for business success: a good strategy coupled with excellent execution. He emphasizes that a strategy is only as good as its actionable, and he would always prefer a good strategy with perfect execution over the opposite.

Mathieu also shares his insights on the challenging transition from an individual contributor to a people manager role. He stresses the criticality of understanding the new role and what success looks like in the eyes of your leader. He also highlights the need to accept that you will not control everything and that your performance will be the sum of your team's performance.

In addition to his professional insights, Mathieu shares his philosophy on work-life balance. He believes in maintaining a life balance, where work is an important part but not the entirety. He emphasizes the importance of exercise, mindfulness, spending time with family, and being transparent about your feelings.

Mathieu's story is one of determination, adaptability, and a deep understanding of the dynamics of the healthcare industry. Tune in to this episode to learn from Mathieu's experiences and get ready to be inspired!

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Welcome to another episode of The Marketing Consultation, where we delve into the journeys of inspiring professionals from the healthcare industry. In this episode, we are joined by Benazir Premji, one of our former Edwards Lifesciences’ colleagues and currently the Director of Marketing and Commercial Excellence at Distalmotion. 
Benazir's journey is a testament to the power of embracing change and seeking growth. She started her career in consulting, but a desire for a more hands-on role led her to pursue an MBA. Shortly after graduation, she found herself in a new country, industry, and function, working in business operations for Edwards Lifesciences. 
In this episode, Benazir shares her insights on the challenges and rewards of such a significant career shift. She emphasizes the importance of self-awareness and balance in managing stress and maintaining productivity.  Benazir also discusses the current challenges in the MedTech industry, including supply chain issues and the need for digital transformation. She advocates for data-driven decision-making and leveraging digital platforms to improve outcomes. 
On a personal note, Benazir shares her childhood experiences and how they shaped her into the person she is today. Her international experiences have also played a significant role in her personal and professional development. 
As we wrap up the episode, Benazir leaves us with a reflection on the concept of home. For her, Kenya is where her heart is, but Canada is where she would live if she could pick any place in the world. This duality encapsulates her journey - a blend of embracing her roots and seeking new horizons.  Join us in this episode as we explore Benazir's inspiring journey, her insights on the MedTech industry, and her approach to work-life balance. 

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In this episode of The Marketing Consultation, we had the pleasure of hosting Michael Hill, a seasoned innovator and leader in the healthcare industry. Michael shared his insights on innovation, leadership, and the importance of critical thinking in driving transformative changes in healthcare. 

Michael's passion for making impactful changes in healthcare is evident. He believes in the power of diverse intersections, as the fuel for creating transformative innovations. As Michael recounts the fascinating story about the serendipitous invention of the Post-it note at 3M, he draws parallels to his own experience with the development of cardiac resynchronization therapy for heart failure patients, which was born out of a need for a single patient and has since become the fastest adopted medical device technology in history. 

Michael also shares his thoughts on critical thinking, stating that it significantly increases the probability of good results. He believes that critical thinking skills can be honed and that awareness of one's biases and knowledge base is crucial. 

When asked about how he balances his personal and professional lives, Michael highlights the importance of time management and self-care. He stresses that leaders should be mindful of the habits they model for their employees, as these habits can influence the work culture. He also shared his three defining traits: curiosity, passion, and perseverance. 

Michael's insights are not only applicable to scientists and innovators but also to marketers and leaders in various fields. His endless curiosity and dedication to improving healthcare make him a truly inspiring figure in the industry. 

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Let’s welcome in this new episode of The Marketing Consultation Carolina Aguilar, a dynamic and inspiring leader in the field of MedTech, specifically in the area of brain neuroelectronics.  

Carolina shares her journey from a successful career track at Medtronic to INBRAIN Neuroelectronics, a company that is developing a platform based on graphene to create a tiny system implanted in the brain to manage pathological networks in various neural-related disease areas. She recounts the challenges and learnings of becoming a start-up CEO and how she has been constantly at the forefront of innovation and opening new fields in her career.

In this episode, Carolina discusses the importance of diversity and inclusion in business, and how she incorporates it in her strategy as CEO. She shares her vision for innovation, which goes beyond product or therapy innovation and technology, and extends to data management. She also talks about the trend of value-based healthcare and how it will become foundational to the activities of INBRAIN. 

Carolina emphasizes the importance of having a strong company culture and shares how her company is fostering it through the use of value ambassadors, responsible for keeping the company's values alive and nurturing them. 

She also shares her thoughts on the future of healthcare, stating that if we don't pay for outcomes, the healthcare system will not be sustainable. She believes that there is a lot of progress in this area, but it needs to go faster. 

This episode is a deep dive into the world of Medtech innovation with a focus on neuromodulation, exploring the challenges and opportunities in the field, and providing valuable insights from a leader who is at the forefront of innovation in the industry. It's a must-listen for anyone interested in healthcare leadership and innovation. 

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In this episode of The Marketing Consultation, we have the pleasure of hosting Mike Roby, a seasoned professional with a rich history in the MedTech industry.  

Mike's story begins in the north of the UK, where he grew up in a hardworking environment. His father, a coal miner, instilled in him the values of perseverance and determination. These early life lessons have been the bedrock of Mike's approach to challenges, both in his personal and professional life. He speaks fondly of his upbringing, emphasizing the importance of a balanced positivity, a value he carries with him to this day. 

As he delves into his professional journey, Mike recounts his transition from being a sales representative to taking on marketing and corporate roles at Medtronic, including a sabbatical year, supported by his then-manager Annette Brüls. 

Mike's move to BD (Becton, Dickinson and Company) marked a new chapter in his career. While he initially perceived similarities between Medtronic and BD, he soon realized the vastness and diversity of BD's product portfolio. From catheters and syringes to multimillion-dollar capital equipment, BD's expansive range presented Mike with new challenges and learning opportunities. 

A significant part of the conversation revolves around Mike's leadership style. He emphasizes the importance of understanding team dynamics and ensuring a balance of skills and personalities. Mike champions the concept of servant leadership, where the focus is on supporting and empowering team members to achieve their best. 

Mike also touches upon the evolving landscape of MedTech marketing. He highlights the importance of understanding the customer, evolving sales strategies, and ensuring impeccable after-sales service. The emergence of e-commerce and the shift towards an omnichannel approach are trends Mike identifies as game-changers in the industry. 

Throughout the episode, Mike's humility and passion shine through. His anecdotes, ranging from personal travels to Cambodia to witnessing deep brain stimulation surgeries, offer listeners a profound insight into what shapes his worldview. His emphasis on gratitude, especially for good health and basic amenities, is a recurring theme. 

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In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence. 

 Emilie emphasizes the importance of understanding the real-world challenges faced by patients and providers, and the significance of market research in product development. She underscores the need to prioritize and harness insights from cross-functional teams, especially the sales force that interacts daily with physicians and patients. These on-the-ground insights, she believes, are invaluable in shaping products that genuinely address unmet needs. 

Emilie's perspective on the role of employers in healthcare is also noteworthy. With a significant percentage of workers receiving health benefits through their employers, understanding this dynamic is crucial for anyone in the healthcare sector. 

But it's not all business. On a lighter note, Emilie shares her personal preferences, revealing herself to be a morning person who cherishes the silence of the sunrise. She also expresses her love for Northern California, where her heart truly lies. 

Emilie’s dedication to improving patient lives and her passion for innovation in the healthcare sector is evident throughout the conversation. 

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Get ready for an enlightening conversation with Hagit Jarne-Goldshtain, VP Marketing and Executive Committee Member at Nihon Kohden America. She opens up about her life-changing move from Israel to Switzerland and eventually to the U.S., a journey that was both challenging and incredibly rewarding. 

Hagit delves into the transformative potential of Artificial Intelligence in healthcare, discussing its role in improving patient care and optimizing hospital workflows. Hagit shares her organization's proactive approach to ethical considerations surrounding AI, emphasizing the importance of data security and patient safety. 

Hagit is a strong proponent of sustainable practices. She believes that sustainability is not just an ethical choice but also a smart business decision. As a marketing leader, she has seamlessly integrated sustainability into her marketing strategies, proving that doing good is also good for business. 

When it comes to personal branding, Hagit has a unique perspective. She stresses the importance of authenticity and aligning your brand with your core values. She shares how she has leveraged her personal brand to make meaningful connections and drive change in the healthcare industry. 

Hagit also talks about the cultural nuances she had to navigate when she moved to the U.S. She shares how adapting her communication style was crucial in her corporate journey and how it led her to introspect and understand her own leadership style better. 

So, tune in to this episode to gain valuable insights from Hagit, a leader who has successfully navigated cultural, technological, and ethical landscapes in her impressive career. 

We'd love to hear your thoughts on this episode. Feel free to share your feedback with us on our LinkedIn or Instagram pages, and don't forget to give us a rating on Apple Podcast or Spotify. Your support helps us grow The Marketing Consultation community! 

In this episode of The Marketing Consultation,  Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble.  

 As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply with audiences by addressing their unmet needs while respecting the legacy of established brands.  

He delves into the unique challenges of healthcare marketing, touching on the innovative use of AI and the power of storytelling to create impactful narratives. Rich also explores the delicate balance required to foster creativity within the confines of industry regulations. Sharing insights from his entrepreneurial journey, he underscores the importance of effective execution over mere strategic planning and the crucial role emotional connections play in successful marketing endeavors.  

This conversation is rich with real-world examples, practical advice, and thought-provoking discussions, making it a compelling resource for both seasoned and aspiring professionals in healthcare marketing.  

We'd love to hear your thoughts on this episode. Feel free to share your feedback with us on our LinkedIn or Instagram pages, and don't forget to give us a rating on Apple Podcast or Spotify. Your support helps us grow The Marketing Consultation community!   

In this enlightening episode, we explore the multifaceted career of Laurence Comte-Arassus, General Manager France, Belgique, Luxembourg et Afrique Francophone (FBFA) at GE Healthcare. Laurence is remarkable leader who became a business unit manager at the young age of 26.  

In our conversation, she opens up about her ascension in the corporate world, underscoring the significant roles of robust networking, meticulous organization, and embracing diversity in fostering her career growth. She delves into the essential skills that have propelled her forward and the early career decisions that set the trajectory for her success. 

Throughout the discussion, Laurence provides a deep dive into the strategies and mindset that have enabled her to balance her demanding career with being a dedicated mother to her daughters. She shares the challenges she has faced and how she has navigated them with resilience and adaptability, offering valuable advice to others walking a similar path. 

Listeners will gain insights into Laurence's commitment to continual learning and her approach to overcoming professional obstacles. She discusses the importance of authenticity, advocating for oneself, and the transformative power of maintaining a positive outlook even in the face of adversity. Her narrative is a testament to the idea that with the right mindset and strategies, one can excel in both leadership and parenthood. 

This episode is a treasure trove of inspiration and practical advice for anyone looking to navigate the complex dynamics of modern professional and personal life. Join us as Laurence shares her journey of growth, leadership, and the art of balancing it all with poise and purpose.. 

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In this episode of the "Marketing Consultation Podcast," we sit down with Ramin Mousavi, the CEO and President of Cathworks, a visionary company at the forefront of transforming cardiovascular diagnosis and treatment through advanced AI and computational science.  

Ramin takes us on a journey from his initial steps out of a structured corporate world into the dynamic and unpredictable realm of leading a global startup. He shares the exhilarating challenges of fostering innovation, the critical importance of a patient-first mentality in healthcare, and the strategies that drive successful decision-making in a high-stakes industry.

Ramin also discusses the intricate balance of pushing the boundaries of technology while ensuring practical, real-world application in clinical settings. He emphasizes the role of continuous learning, adaptability, and surrounding oneself with a talented team that shares a common vision and dedication. You will gain insights into the process of bringing groundbreaking technology to market and the personal growth that comes from leading a company that's making a tangible difference in people's lives. 

Throughout the episode, Ramin's passion for improving patient outcomes and driving progress in cardiovascular health shines through. He highlights the collaborative efforts of his team, the excitement of turning innovative concepts into reality, and the profound impact that Cathworks' technology is poised to have on healthcare globally.  

Join us for a deep dive into the world of healthcare innovation, leadership challenges, and the future of cardiovascular treatment in this enlightening conversation. 

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In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, Caroline imparted profound insights on the critical roles of external and internal communication strategies, underlining their significance in aligning with an organization's branding and objectives. 

Caroline kicked off the discussion emphasizing the essence of aligning marketing communications with business goals. She outlined that effective communication strategies not only support tangible business outcomes but also enhance strategic impact. Storytelling took center stage, with Caroline advocating for the dynamic shift towards multimedia storytelling techniques, notably video, to forge deeper emotional connections and illustrate the tangible benefits of healthcare services on patients' lives. 

Internal communication's pivotal role in nurturing a positive organizational culture was another highlight. Caroline stressed the interconnectedness of internal and external communications, presenting employees as vital brand advocates. She also shared pragmatic approaches to boost internal communication efficacy, from leveraging digital platforms to revitalizing traditional town hall meetings, advocating for a mix that balances efficiency with personal interaction. 

Caroline also ventured into emerging trends, expressing a cautious stance on the integration of artificial intelligence (AI) in marketing. While recognizing AI's potential to streamline processes, she voiced concerns over losing the authentic essence that characterizes impactful brand communication.

The episode distills Caroline's wealth of experience into invaluable lessons for marketing professionals in the healthcare sector. Caroline's expertise shines a light on the path forward, highlighting innovation, authenticity, and meaningful engagement as key pillars in advancing healthcare communication strategies.

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In this insightful episode of the Marketing Consultation podcast, Jamel Ouanda, Chief Transformation Officer at Ramsay Santé Group, shares his multifaceted career journey and his strategic vision on healthcare transformation. 

Jamel began his career in chemical engineering, then shifted to the automotive industry, focusing on procurement—a move inspired by the influential people he met along the way. This early career stage was marked by extensive travel and interactions with diverse businesses, which enriched his understanding of global market dynamics and operational efficiency.

After a decade in the automotive sector, an opportunity arose in healthcare, which Jamel seized, driven by a desire to make a meaningful social impact. Starting in procurement within healthcare, he leveraged his experience to enhance operations, reduce costs, and improve service quality through strategic supplier partnerships and internal process optimization. 

Jamel’s role expanded as he took on significant transformation projects, including the optimization of operating rooms and bed management systems. His effective leadership in these initiatives led to his involvement in a major merger, where he played a crucial role in integrating two large healthcare groups. This role not only involved finding synergies but also respecting and blending diverse medical practices and cultural approaches.

The COVID-19 pandemic posed unprecedented challenges, during which Jamel's focus shifted towards patient care, demonstrating the adaptability and resilience of his team. Post-pandemic, he was appointed as the Chief Transformation Officer, a role that capitalizes on his extensive experience in change management, operational leadership, and strategic innovation. 

In his current position, Jamel is not just overseeing project management but also spearheading initiatives in HR, IT, and innovation, reflecting a holistic approach to strategic healthcare transformation. He emphasizes the importance of people, technology, and innovative care models in maintaining leadership in the healthcare sector. 

Jamel's narrative is a powerful testament to the impact of professional evolution guided by mentorship, opportunity, and a deep commitment to societal contribution.  

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In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded market. 

Susan emphasizes the necessity of establishing a strong value proposition early on. This involves understanding the target market and setting a solid brand strategy foundation, which guides all subsequent efforts and resource allocation. 

In a crowded market, creating memorable customer experiences, or "delighters," is crucial. Susan advocates for developing detailed Personas through both qualitative and quantitative research. This deep understanding empowers employees to better serve the audience, ultimately leading to more effective marketing strategies. 

Addressing the challenge of resource constraints, Susan recommends focusing on purposeful content creation and effective use of content calendars. She highlights the importance of behavioral change in marketing, ensuring content supports the audience throughout their journey. Susan shares her process of defining a compelling value proposition, which involves understanding current and desired behaviors of the target audience and clearly articulating how the product meets those needs uniquely. 

Consistency in messaging is vital, but Susan acknowledges the need for adaptation based on market feedback and new insights. The conversation also touches on personal branding, with Susan discussing its importance, which mirrors brand strategy principles. Understanding one's core competencies and communicating them clearly and authentically is key to building a strong personal brand. 

Overall, Susan’s insights offer valuable guidance for healthcare marketers, emphasizing the importance of strategic planning, understanding the audience, and maintaining consistency while being adaptable.  

This episode of The Marketing Consultation features Xavier Bertrand, a healthcare industry leader with a remarkable career spanning multiple roles, companies, and regions, currently serving as Vice President Peripheral Interventions EMEA at Boston Scientific. Xavier joins us to discuss his journey, the driving forces behind his career transitions, and his unique approach to leadership. 

Xavier reveals how his career was largely shaped by curiosity and the constant desire to learn. He shares valuable lessons on navigating transitions in the healthcare industry, from embracing new opportunities to adapting to different team dynamics. A true advocate for learning and growth, he highlights the importance of humility and active listening, especially when stepping into new roles. 

We also dive into Xavier’s leadership philosophy, including his use of "assimilation workshops" to help align teams and foster collaboration. His approach to leading through trust, authenticity, and purpose has been key in driving successful turnarounds and leading high-performing teams. 

From a marketing perspective, Xavier reflects on the evolution of healthcare marketing and the shift from product-based strategies to customer-centric solutions. He discusses the critical role of data, digital tools, and agility in today’s rapidly changing landscape, while reminding us of the timeless importance of understanding customer needs. 

This episode is packed with actionable insights for healthcare marketers and leaders alike, covering everything from career development to building strong, adaptable teams.  

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In this episode of The Leadership Consultation podcast, we have the privilege of hosting Julie Foster. Julie takes us through her inspiring journey, from her early days in Minnesota to her transformative career at Medtronic and her current role as COO of Cerebral Therapeutics. 

Julie reflects on how her upbringing instilled in her a strong work ethic and a passion for making a difference—values that have guided her throughout her professional and personal life. Her journey at Medtronic began as an intern, and over three decades, she worked across various roles, regions, and business units, including a decade in Europe, where her leadership shaped the growth of key divisions.  

After years in a corporate setting, Julie transitioned to a leadership role in a small biotech company—a move she describes as both daunting and exhilarating. She shares how this shift reinvigorated her passion for learning and innovation, teaching her to thrive in a fast-paced, resource-constrained environment. 

Throughout the conversation, Julie delves into her leadership philosophy, emphasizing the principles of servant leadership: building trust, empowering teams, and fostering authenticity. She also opens up about her approach to navigating crises, highlighting the importance of embracing reality, prioritizing effectively, and maintaining transparent communication to foster resilience within teams. 

On a more personal note, Julie candidly discusses the challenges of balancing a demanding career with family life. She shares heartfelt reflections on the lessons she’s learned, including the importance of making intentional choices and empowering oneself to ask for flexibility. 

Julie also shares her excitement about the future of healthcare innovation, particularly the transformative potential of AI and machine learning. She envisions these technologies revolutionizing personalized care, improving access to healthcare globally, and empowering patients and caregivers. 

For aspiring leaders, Julie offers valuable advice: be clear about your goals, actively seek mentorship, and embrace humility as you grow. Her journey is a powerful reminder that leadership is a lifelong process of learning, adapting, and staying true to one’s values.

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In this episode of The Leadership Consultation, we had the pleasure to welcome Carlo Argiolas, Senior Business Director Peripheral Vascular Health, Western Europe at Medtronic for a compelling discussion on leadership, cultural adaptability, and career growth. Carlo shares his experiences leading multicultural teams, emphasizing the importance of adjusting leadership styles to different cultural dynamics. He highlights the role of trust, clear communication, and understanding diverse perspectives in fostering collaboration.

Carlo reflects on his transition from marketing to business leadership, discussing the challenge of building credibility and balancing short-term sales goals with long-term strategy. He shares insights on effective team leadership, emphasizing personal relationships, psychological safety, and professional development.

The conversation also explores Carlo’s journey as an author and the motivation behind “The Medical Device Marketing Handbook”. He explains how the book fills a gap in industry knowledge, offering practical guidance for marketeers navigating the complexities of medical device marketing.

On a personal note, Carlo talks about his approach to work-life balance, his passion for outdoor activities, and his love for cooking and reading. He recommends “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer as must-read, providing many insights into how to deal with culturally diverse groups. As the episode wraps up, Carlo summarises his key lessons on cultural agility, continuous learning, and the importance of building trust as a leader.
 
You can connect with Carlo on LinkedIn and explore his book for deeper insights into marketing and leadership in the medical device industry.

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In this episode, we have the pleasure to host Matt Sturt, Vice President Neurovascular & Pelvic Health at Medtronic, for an in-depth conversation where Matt shares how his early days as a sales representative at Vygon in the UK and his transition to Medtronic shaped his perspective and leadership style. He highlights the pivotal moments in his career, including his move from local to regional roles and later into global leadership positions, which broadened his understanding of the complexities of managing diverse teams and responsibilities.

Matt emphasizes the transformative power of commercial excellence in building high-performing teams and driving business success. Drawing on his experience across regions such as Europe, the US, and Asia, he underscores the importance of understanding and adapting to cultural differences to foster collaboration and achieve shared goals. He passionately discusses authenticity in leadership, stressing the importance of staying true to one’s principles and values while balancing corporate expectations.

The conversation explores the challenges of leading through unprecedented times, such as the COVID-19 pandemic, and the lessons Matt learned about resilience, emotional intelligence, and focusing on what truly matters. He provides practical advice for aspiring leaders, encouraging them to seek diverse experiences, learn from others, and embrace authenticity as a cornerstone of effective leadership.

On a personal note, Matt shares how he maintains balance amidst a demanding global role. He offers tips for smart travel, staying healthy, and focusing on longevity, both professionally and personally.

The episode provides a blend of personal insights and actionable leadership advice. Matt’s reflections on authenticity, adaptability, and continuous learning offer a roadmap for effective leadership in a complex, globalized world.

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