The Landscaper's Guide to Modern Sales & Marketing (Jack Jostes)

Has your company gone stagnant? Maybe you’re not seeing the growth you want too? 
In today’s interview with Scott Lesak of Kasel Rocks Landscape Company we talk about how he broke through the plateau and started to really grow by:

• Investing in personal growth for the benefit of the company
• Understanding the functions of the company and individual roles
• Knowing the numbers by investing in technology to help collect the right data

See the full episode transcript at https://ramblinjackson.com/scale-first-grow-second/

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/

Are you an accidental employer, or an intentional leader? 

The difference could be a key reason employees choose whether or not to join your team. 

In today’s podcast episode, I talk with one of my top employees who has worked with me for nearly four years about: 

• How I was at one time an accidental employer, and how I grew to be an intentional leader 
• How I handle the stress of negative business experiences, while being grateful for what is good AND on how to create a better future 
• Video footage from a Ramblin Jackson client interview with the employees of a top Chicagoland landscape company 
• How to transition from the owner of the company to the CEO

Read the full transcript at https://ramblinjackson.com/accidental-employer-vs-intentional-leader/ 

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/

Does your team avoid accountability? Are they missing the mark in getting done what they say they’re going to do?

Learn how one simple exercise helped our team Raise the Stakes and take our accountability to the next level in this quick tip video including:

• What we learned from Patrick Lencioni’s book, Five Dysfunctions of a Team, and how the Team Effectiveness exercise works 
• How the exercise went with our team and what it ultimately lead to
• Being decisive as a leader while balancing being receptive to feedback

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/

https://ramblinjackson.com/embracing-accountability-with-your-team/ 

It’s been a time of massive shortages. Labor, trucks, materials. Getting what you need is harder than ever. 

Imagine if you could make one part of your business easier, by having a partner source, price, quality check, and deliver your plant material for you?

In today's episode learn how you can save time by outsourcing your plant materials, including:

• How GoMaterials can make it easier and faster to get the plant material you need without the headache of calling to check availability
• How outsourcing can save your team time and money, while keeping your work quality high
• Hear from GoMaterials CEO on how they’ve handled labor, trucker, and plant shortages while still being able to serve their landscape customers and grow a massive network of suppliers

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/

https://ramblinjackson.com/how-to-outsource-your-plant-sourcing/ 

• How to stand out from the competition by creating a risk reversal
• The ONE thing that is missing from your website that can cost you a lot of sales
• How to solve the frustrations of your clients to make it a win-win relationship

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/

Learn more about the iLandscape presentation at:  https://ramblinjackson.com/ilandscape/

Are you a landscaper? Do you eat beef jerky? Do you like learning and growing your business with inspiration from other people succeeding in the green industry?

In today's episode learn about the NEW LandscapersGuide.Com, plus what is inside the landscapers marketing tool box, including:

• Education + Inspiration Exclusively For The Landscape Industry
• Streamlined + Organized For Landscapers On The Go - Listen in your truck!
• The ONLY Website That Feeds Landscapers Free Beef Jerky

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Claim your tool box at: https://landscapersguide.com/

https://landscapersguide.com/three-reasons-to-visit-landscapers-guide-com-at-once/

Are you struggling to fill some key positions?

As you gear up for the spring season, there’s no doubt that hiring is on your mind… 

In today’s episode learn about 7 landscaper leaders' best recruiting and retention secrets, including:

• How to offer paid internships to people from outside the green industry 
• How to create a “safe space” for your employees + train them really well
• The NEW way of recruiting + online job applications
  
  

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Register now for the Landscaper’s Ultimate Guide to Recruiting Webinar: https://landscapersguide.com/landscapers-ultimate-recruiting-guide/

https://landscapersguide.com/landscapers-share-best-recruiting-tips/

You’ve probably heard of IQ and maybe EQ… but what about BQ… Body Intelligence?

In today’s episode learn valuable takeaways for improving your landscape company’s culture, recruiting, and retention including:

• How to stand out in your interview with job applicants -- so they feel a connection to your company and want to join YOUR team
• How hiring and managing around self-awareness creates more candor
• Hear from Lola Wright from Nathan Wright Landscape Design in Chicago and how her Zero Gossip Policy helps team members resolve conflicts quickly, and also, leadership lessons about what has NOT worked in leading and growing her team.

See the full transcript at: https://landscapersguide.com/landscape-leadership-lessons-from-lola-wright/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

If you’re looking for even more resources on how to level up your recruiting check out my new course the Landscaper’s Ultimate Guide to Recruiting at https://landscapersguide.com/courses

Are your job advertisements boring? If you are not getting a reply they probably are…

In today's episode learn a proven and simple copywriting formula that will help you get a better response to your open positions, including:

• How to write killer job ads to make them look like opportunities, not wanted ads
• How to tap into the emotions of your potential employees based on the inverted pyramid
• Job ad examples that actually work 

See the full transcript at: 

http://landscapersguide.com/how-to-write-killer-landscaping-job-advertisements/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

If you’re looking for even more resources on how to level up your recruiting check out the Landscaper’s Ultimate Guide to Recruiting at https://landscapersguide.com/courses 

Learn the latest recruiting strategies to attract top talent in this private webinar exclusively for Ramblin Jackson clients. https://landscapersguide.com/ramblin-jackson-client-advisory-panel-the-landscapers-ultimate-guide-to-recruiting/

You’ve probably heard the old adage “The Customer is Always Right”, but are customers always right?

In today's episode, we hear from Scott Callenius the president of Forever Green Landscaping Services, who has been in business for thirty years, and shares why the customers are not always right, what his perspective on it is, along with insight on leadership, growth, and personal development including:

• How Core Values have strengthened the company while weeding out employees who weren’t a fit.
• How Scott grew from a micromanager to a visionary leader the company needs him to be.
• Why he closed the residential division of his company and now focuses exclusively on HOAs.

See the full transcript at: http://landscapersguide.com/growing-from-micromanager-to-company-visionary/

More episodes, videos, show transcripts are at https://landscapersguide.com/podcast/

If you run a commercial landscape company and you’re marketing yourself like a residential company, bring your sales and marketing team to my paid virtual event: The Landscaper's Guide to Commercial Sales and Marketing on April 21st. Register at: https://landscapersguide.com/the-landscapers-guide-to-commercial-sales-marketing/

If you sell commercial landscaping, what do you do when you get a cancellation notice from a top client? Do you just let it go away… and cry? 

In today's episode, we hear from Wade Martin, the president of Martin Landscape Inc. a multimillion dollar landscaping company, who shares his top three sales mistakes, including:

• A stealthy and brilliant one-year-later follow up tactic to renew lost accounts
• How to identify and say NO to possible clients
• Commercial sales process vs residential sales process

See the full transcript at:  http://landscapersguide.com/multi-million-dollar-commercial-landscaper-shares-his-top-three-sales-mistakes/

If  your company offers commercial landscaping services -- I invite you to join me at my live virtual event on April 21 The Landscaper’s Guide to Commercial Sales and Marketing  https://landscapersguide.com/the-landscapers-guide-to-commercial-sales-marketing/

Do you share a big vision with your company? 

In today’s interview, Elkhorn Lawn Care CEO and green industry consultant, James Manske shares why sharing the Vision is key to growing your team, including:

• Which part of business to automate first 
• How to grow with strategic partners 
• How he created a Scholarship with his local high schools to give back to the community

See the full transcript at:  https://landscapersguide.com/how-a-bigger-vision-helps-guide-decisions-in-your-landscape-company/

More episodes, videos, show transcripts at: https://landscapersguide.com/podcast/

If you want to attract great landscaping clients and great employees to work on your team, you've got to show them excellent photographs on your website. 

If you're wondering which photos have the biggest impact on potential customers and potential employees, check out today's episode where I share the visual identity chapter from my book, The Tree Of Good Fortune, including:

• How to take pictures of your staff
• How best to reflect completed landscape projects in your portfolio
• Real-life examples of ‘’Hell Yes’’ photography

See full transcript at: https://landscapersguide.com/essential-landscaping-photos-to-take-this-spring/

More episodes, videos, show transcripts at https://landscapersguide.com/

If you enjoyed this sample chapter from my book, I invite you to get the whole thing. We have a video book and audiobook, available exclusively at https://treeofgoodfortune.com/

See Craig’s Podcast interview How To Get Your Team To Take GREAT Landscaping Portfolio Photos at: https://landscapersguide.com/how-to-get-your-team-to-take-great-landscaping-portfolio-photos/

If you own a lawn and landscape company in the United States, you've got to join the National Association of Landscape Professionals or the NALP. What is the NALP? Find out in this interview with NALP’s CEO Britt Wood, including:

• Why NALP has branched away from the GIE Expo to start their own show called Elevate
• NALP's take on sustainability and how they’re working with federal and state leaders to support the landscape industry
• How you can use the collegiate landscape competition for recruiting and more

See full transcript at: https://landscapersguide.com/the-evolution-of-nalp-a-preview-of-the-elevate-conference/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Learn more about NALP at landscapeprofessionals.org

People buy residential landscape services because they want to have a beautiful space for experiences with their friends and family. What’s the best way to share experiences with people before they even buy them? 

In today’s episode, Landscape Architecture owner Joe Haneur shares how he uses photos to sell experiences, including:

• Technology behind the sales process Joe Heneur created over the last twenty-five years
• The ups and downs of growing a bigger team
• How a small adjustment in your sales process can not only massively increase your sales, but also significantly improve your personal lifestyle by giving hours and hours each week back to you by spending LESS time with unqualified leads. 

See full transcript at:  http://landscapersguide.com/be-grateful-for-what-you-have-and-charge-what-youre-worth/

More episodes, videos, and transcripts at https://landscapersguide.com/podcast/

Register for my upcoming sales workshops at: https://landscapersguide.com/events/

If you work in snow and ice management check out today's interview with Martin Tirado, the CEO of SIMA, the Snow & Ice Management Association, including:

• What to expect at the 25th Annual Snow and Ice Symposium coming up in June in Milwaukee
• How you can push back against insurance claims by having the right documentation
• How to leverage SIMA to increase training resources for staff

See full transcript at: https://landscapersguide.com/make-the-most-of-your-sima-membership-25th-snow-symposiu-preview/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Check out https://landscapersguide.com/sima/ for upcoming webinars and events for snow and ice. 

Learn more about SIMA https://www.sima.org/

Are you using assessments, surveys or indexes to figure out which people on your team would be the best fit to be promoted, and into which positions?

It is springtime and if you want to learn how to manage your landscape team with Kolbe Assessments check out today’s interview with Kolbe Certified Growth Consultant and Green Industry veteran Jason Cupp, including:

• What is the Kolbe assessment
• How Instinct is different from personality and Instinct Commonalities Within Entrepreneurs
• How the Kolbe Index differs from tools like DISC, Myers-Briggs, and other personality assessments. 

See full transcript at:  http://landscapersguide.com/how-to-manage-your-landscape-team-with-kolbe-assessments/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Get the toolbook: https://landscapersguide.com/toolbox/

What's your reason for running your business or working in whatever position you're in? Business is hard and having a personal ‘why’ that's deeply and truly meaningful to you is a must if you're going to make it. 

In today's episode, we hear from Kenny Nguyen the owner of Peakview Outdoor Living in Colorado, who shares the challenges he went through building a career after being incarcerated when he was 18 years old, including:

• The most inspiring thing he read from a book that changed his entire mindset about how he thinks of winning and going for it in business.
• His personal “Why” that motivates him more than anything 
• How his “Why” helps him power through and persevere through the most challenging aspects of growing his landscape company.

See the full transcript at:
https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

For quite a while, we've had a boom economy. There's been enormous demand for landscaping. The stay-at-home thing the last couple years with COVID had even increased the demand for landscaping. But what happens during an economic downturn? How do you prepare for that?

In today's podcast, we hear from one of my clients Jeffrey Riddle the owner of Alterra Landscape Design who shares a surprising perspective on marketing, including:

• Why is marketing important during an economic downturn? 
• How to be prepared for an economic downturn
• The Importance of reviews and the power of video

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Get a copy of The Tree of Good Fortune book: https://treeofgoodfortune.com/

Do you ever have some weeks that go really well, and then some weeks that just are a total disaster? 

I've found that the key to really winning the week is having an exceptional plan. In today's podcast, I'm going to share with you how I learned to plan my week, including:

• Some of the books that I've read
• Some of the people that I've worked with on this
• Why do I start with paper first?

See full transcript at: landscapersguide.com/podcast/

More episodes, videos, show transcripts at landscapersguide.com/podcast/

Download my weekly planning template that I print out every week. I've enhanced this over the last 14 years, and I believe it's a key to my success, and I want to share it with you so you can have an exceptional week! https://bit.ly/3Hyx6BG

As rampant inflation storms the world, every small business, and human for that matter is feeling it. But as someone once told me, despite a recession, the grass will grow and the snow will blow. People will still buy lawn and landscape, snow services, and landscaping. But when it comes to landscaping, they may buy smaller projects. 

They may choose to do things in phases over a longer period of time than they would've before. And even during a recession, you'll still need to qualify budgets with prospective customers. And I have a prediction that businesses that don't share pricing information online will become extinct.

In today's podcast, I'll share how to brand your sales process so you get the budget each and every time, in a way that saves your customer and you a ton of time, including:

• A clip from my presentation of the Tree of Good Fortune at the 2022 iLandscape Conference in Illinois. 
• An interview with one of my client’s employees and how we got the owner out of the sales process entirely.
• Tips on how to be transparent with pricing and budgeting

See the full transcript at https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Schedule a 15-minute marketing brainstorm phone call at https://landscapersguide.com/brainstorm/

Have you had a hard time bridging the gap between snow events for your snow removal and landscape crews? 

Check out today's interview where I talk with Mark DuBois a landscaper who invested in real estate so he could keep his staff employed year round in between snow events, doing home repair on his properties, including:

• How real estate has opened a lot of opportunities, not only for himself, but his people
• His retention strategy
• Profit-sharing pros and cons

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

We were at the SIMA Snow Symposium and I recorded my talk Attract and Sell Your Hell Yes Customers. So if you do landscaping and snow removal and you'd like to get a copy of that recording, send me an email jack@ramblinjackson.com, just say symposium recording and I'll send you a recording!

Is direct mail dead? Or is it alive and thriving? 

Find out why Chris Holthouser Vice President and Director of Design at Outdoor Craftsmen in Boulder County, Colorado is increasing his budget for direct mail postcards during a recession, including:

• How he's using precise targeting to get in front of their Hell Yes Customers
• The postcard strategy he is using to keep the company top of mind
• Ideas and strategies for effective direct mail marketing

See full transcript at: https://landscapersguide.com/how-direct-mail-can-help-you-target-your-hell-yes-customer/ 

More episodes, videos, show transcripts at http://www.landscapersguide.com/podcast/

Go to landscapersguide.com/toolbox to learn how we do direct mail at Ramblin Jackson.

Have you ever struggled with taking excellence so far in the direction of perfection that it's at the expense of your mental health, or the profits of your company, or relationships with the people that you work with? As a creative landscape design professional, I'm sure that you personally experience this challenge in your own work, leading your team, producing landscapes for your clients. 

Check out today's interview where I talk with with one of my college professors, Stephen Hudson who's a professor of theater arts at Marquette University, including:

• What is the difference between excellence and perfection
• How to strike the balance between perfection and excellence
• How to manage creative people 

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

If you'd like to learn more about the standards that we've set at Ramblin Jackson to produce consistently excellent digital marketing and sales machines for our landscape clients that regularly produce hell yes customers, you've got to check out our book The Tree of Good Fortune: The Landscaper's Guide to Modern Sales and Marketing. https://treeofgoodfortune.com/

Many of the best employees at your landscape company will come from… the best employees at your landscape company!

While many new team members will definitely find you online and get referred by your current employees -- how can you proactively find them? 

Check out today’s episode where I interview a Tommy Cole from McFarlin Stanford, a professional recruiter for the green industry, who shares tips for:

• how to create a cash referral bonus program - including how much he recommends paying per employee 
• how to build relationships in your employees’ communities
• which positions make sense to recruit using Linkedin 
• and, what to look for when hiring an outsourced professional recruiter.

See the full video interview, transcript, and more at https://landscapersguide.com/tips-for-attracting-landscape-employees-with-outbound-recruiting/

Connect with Tommy Cole
McFarlin Stanford: https://mcfarlinstanford.com/ 

https://www.linkedin.com/in/tommy-cole-91b89310/

See more of the Landscaper’s Guide at https://landscapersguide.com/podcast/ 

As the leader of your company your overall mindset, attitude and outlook, have a huge impact on everyone in your organization and ultimately your profitability and success. But as a human being how do you manage the stress of marital and relationship challenges, health issues, dogs, what if your dog gets sick?, all this stuff in addition to running the company.

Check out today’s episode where I interview Justin King who’s worked in the green industry since the late 1980’s. Justin shares:

• How he’s developed a warrior mindset that has increased his employee loyalty and helped him persevere through the most challenging times. 
• He shares some really personal challenges that he's experienced both in his business and in his personal life
• How do you get through it? 

How do you manage the stress of running a business send me an email at Jack@ramblinjackson.com

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Is your office and sales staff overwhelmed with unqualified leads? Well, what if you had a video that you sent to each customer that not only pre-qualified them, but helped you get the budget faster and close more sales? 

Check out today’s episode where I interview a very successful landscape company owner Jason Turpin who's using video throughout his website, including:

• His story of how he went from having to do sales on every Saturday and Sunday and working 100 hours a week to replacing what he says is actually the time and cost of two full-time people by using video. 
• How he does it.
• How much he spends on it, and some of his process. 

If you're curious about video, using it for your business, we offer video as a service at Ramblin Jackson, check out Ramblinjackson.com/video to learn more about the way that we can help you with it!

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

If you’ve ever experienced depression… Why, you just might be a human being AND today’s episode shares some ways to manage it. 

Today’s episode is especially relevant for business owners -- and what our guest 

Wayne Herring, calls business builders. 

Check it out for some: 

• Insights into what kind of depression do successful business people experience -- and why does it happen when things seem to be going well? 
• Why everyone needs something to look forward to 
• And, watch till the end to get some thoughtful, free gifts shipped to you in the mail from our guest 

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Register to The Landscaper’s Modern Sales and Marketing SUMMIT https://landscapersguide.com/events/

Connect with Wayne: wayne.herring@businessbuildercamp.com

Do you have a clearly defined Hell Yes customer? You better, because it is the key to a thriving organization fueled by sales and marketing that's aligned with operations. You've probably heard me talk about a Hell Yes customer a million times on this podcast and throughout my book. But what about a Hell No customer?

Check out today’s episode where I'm going to share with you some footage from my How to Get the Owner Out of Sales Workshop, including:

• Two guests in the audience made a surprising strategic partnership as a result of getting clear on what they don't want
• How to identify your Hell No customer
• The importance of defining your Hell Yes Customer 

Full transcript at: https://landscapersguide.com/podcast/

Check out landscapersguide.com/events to see us at the NALP ELEVATE Show. We're booth number 1128!

Do you ever wish your clients could share their ideas about their design-build projects with you more efficiently? If you're generating a high volume of residential design-build leads and spending a lot of time qualifying them to get to the ones who are a good fit for you, you're not alone.

Throughout my book and this podcast, we've shared a lot of different ways that you can use your website and sales process to qualify leads before they even talk to you, check out today’s episode where I interview Jeff Wraley the founder of Groundwork for another new idea that we haven't talked about before, including:

• How can you make sure that you're spending as much time with qualified leads as possible and as little time with unqualified leads?
• Groundwork, a video-based sales system for landscape design-build contractors and other residential trade businesses.
• An interesting conversation about the impact of having a pricing page on your website.

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

If you want even more sales and marketing ideas and you like to eat beef jerky, please visit landscapersguide.com/toolbox!

The snow business is no doubt competitive, but could your competitors actually help you grow your business? 

Check out today's interview with the president of a multimillion dollar snow and landscape company Elizabeth Bonadonna from Busy Beaver in New York, including:

• How she learned to build strategic partnerships with people she once viewed as competitors.
•  Elizabeth shares why attending SIMA events, going to networking groups, and talking with people who have been in business longer than you that have a bigger company and being open-minded to new ideas is essential to growing your business. 
• Watch through to the end to see what software Elizabeth uses, what she likes and dislikes, and which software she and I use in common.
  
  

Check out landscapersguide.com/events to learn more about our upcoming events!

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Hey, do you eat meat?  Do you want to win a Traeger grill? 

Check out today's episode to see how you can, plus I'm going to share with you my maple pork loin roast recipe.

Full transcript & more episodes: https://landscapersguide.com/podcast/

 Be sure to stop by booth 1128 if you're going to Elevate! https://landscapersguide.com/elevate/

How does your sales close rate stack up to your competition? Does it vary regionally and by service and number of employees? Are you spending less or more than your competition on marketing? 

Check out today's podcast to see just exactly what you'll learn from the 2022 landscapers sales survey!

More episodes and Full transcript at: https://landscapersguide.com/podcast/

Complete the survey to help grow the snow and landscape industry and receive a discount promo code for the Summit! https://landscapersummit.com/survey

Hey, are you coming to the Landscaper Summit on Thursday, October 6th? Early bird tickets end on Friday, September 30th. If you catch this after that, there are still advance tickets. 

Still on the fence about coming? Check out today's podcast episode to:

• See real video clips from my clients about what they'll be sharing in the What's Working Now contest. 
• Hear directly from our leadership speaker
• And find out which landscape softwares are going to be on the panel, so you can interact directly with them and figure out which software is truly best for your landscape company.

More episodes and full transcript at https://landscapersguide.com/podcast/

Grab your tickets at: https://landscapersummit.com/

What do landscaping college students look for when they're evaluating potential employers? Could you expand your landscape company with a seed store? How can you quickly calculate what price you need to charge your customer to reach your target gross profit margin, and how to increase upsells with options based proposals?

Check out today’s episode where I share valuable conversations I had with interesting people at the 2022 Elevate Show by the NALP.

More episodes, videos, and show transcripts at https://landscapersguide.com/podcast/

Check out our upcoming events at: https://landscapersguide.com/events/

Last week, I invited three of my top clients to present in the What's Working Now Competition at our third annual Landscaper’s Summit. They shared really valuable presentations on sales, marketing, and recruiting. 

In today's podcast, I'm going to share a couple clips from the first two presentations, including:

• The full talk from the winner of the What's Working Now Competition
• How To Create A High School Landscape Apprenticeship 
• How To Write Your Client’s Commercial RFP

Full transcript at: https://landscapersguide.com/podcast/

More episodes, videos, show transcripts at https://landscapersguide.com/podcast/

Check out the Summit replay at: https://landscapersummit.com/

Fall is in full swing and it's prime time to close leads that are in your pipeline that maybe didn't convert all the way to a customer during the spring and summer. Many of your customers, your current customers, may not know just how much landscaping you can get done for them over the fall and winter.

In today's podcast, I'm going to share with you seven marketing tactics that you can execute this fall to have a great end of the year, and also start the year off strong.

Full transcript and more episodes at: https://landscapersguide.com/podcast/

Schedule a 15-minute marketing brainstorm call with our marketing team: https://landscapersguide.com/brainstorm/

The words we use with our potential customers in our proposals, in our marketing materials, and absolutely when we're speaking with them, have a huge impact on how they feel about us, which is everything to do with their decision to work with us. 

Chances are you're using some language that may be turning people away from working with you. Check out today's podcast to learn seven key phrases to avoid in your sales and some things that you can replace them with that make people want to work with you.

Full transcript, more episodes, and videos at https://landscapersguide.com/podcast/

Schedule a 15-minute marketing brainstorm call at landscapersguide.com/brainstorm

What if you were in the middle of a huge landscape installation or construction project when a hurricane or other natural disaster came and devastated all the work you'd done? You say that you got half of the project installed so far, but your client says otherwise. Now, imagine having professional drone videos and photography taken just before the storm, proving exactly what you had completed. How would that change things?

In today's podcast, I interview Andrew Kobza from Professional Drone Solutions. He works with landscape and construction companies on a wide variety of services, not only drone photos and videos, but mapping and so much more. Check out today's conversation to see how you can use drones for not only sales and marketing imagery, but also project management, documentation, and even employee training and retention!

Full transcript and more episodes at: https://landscapersguide.com/podcast/

There are many design build firms out there, but what is design manage, and could it work for you?

In today’s podcast, I interview Josh Gillow, the host of the Outerspaces Podcast, who has been in the outdoor living business for over 25 years. Josh grew from doing a design build model into a design manage model. He’s much happier now, and shares what’s he’s learned with other landscape professionals in coaching programs, his podcast, and more. 

Check out today’s podcast to hear: 

• how to grow your business during bear markets, 
• how to handle sales conversations with clients now that interest rates have made money more expensive
• And what does it mean to be a marketing company that also does landscaping 

Full transcript at: https://landscapersguide.com/podcast/

Check out our upcoming events at: landscapersguide.com/events

A lot of my landscape design clients are very creative people. And today's guest, Jon LeDuc, is not only really great at landscape design, he's also a talented singer songwriter in a duo called AztroGrizz. 

Check out today's episode, we're going to talk about how he has a legitimate, successful band, a business, and babies. He's a busy guy. This is a great conversation because Jon talks about how he's able to balance all of the time, and the benefit that it actually has to his company. If you run a landscape company, check out today's interview.

Full transcript at: https://landscapersguide.com/podcast/

Check out our upcoming events at: landscapersguide.com/events

Do you ever “lose on price” to some chuck-in-a-truck, fly-by-night, Karen-in-a-Lebaron, Stan-in-A-Van, the low-ball contractor that you KNOW is cutting corners in their proposal to who SHOULD be your client? 

Check out today’s episode, where a highly successful commercial landscape contractor Jim Turcan shares his BEST sales secrets to prevent this from happening, including:

• The key to rewriting your client’s RFP
• How to get the low-ball contractor to detail out their proposal like yours
• How to level the playing field to enter a healthy level of competition instead of unethical corner-cutting!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Check out our upcoming events at: landscapersguide.com/events

With supply chain challenges and even just in general, finding plant materials for your landscape projects can take a lot of time. But today's podcast guest has created an online marketplace that saves both landscape contractors and suppliers a ton of time and money. 

Check out today's podcast interview with LandscapeHub to see how the green industry is evolving in a digital direction, including:

• How their product integrates with other business softwares in the green industry and proposal processes
•  How you can use digital media and social media to build and maintain your business relationships

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

If you grow your landscape company from the ground up, chances are you're going to reach a point where you're maxed out. Either you or your team are going to have too many customers. Quality will suffer. And even though you're working a million hours a week, your profit margins and mental health are simply unsustainable. 

In today's podcast, Andy McDuff from Landscape America shares how he reached a point where he needed to let nearly 200 customers go. Check out today's conversation to hear how Andy did that respectfully, including:

• How to double your client's average annual spend without necessarily doubling your prices
• How to let clients go without being a jerk
• How sales training can impact your operations team, not just your sales team.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Go to https://landscapersguide.com/toolbox and we will ship you the Landscapers Marketing toolbox. 

Related Podcasts:

How To Prioritize Your Best (and WORST) Clients with the STACK System https://ramblinjackson.com/how-to-stack-your-best-and-worst-clients/

80/20 Snow Business: Fewer Clients, Same Employees, More Profit https://landscapersguide.com/podcast/80-20-snow-business/ 

What's the close rate at your landscape company, and how does it compare to your competition? What's your marketing budget, and how does it compare to snow and landscape industry standards? Which marketing is working the best for snow and landscape companies in 2022? Check out today’s episode to find out, we surveyed over 160 snow and Landscape companies, and in today's episode, I'm excited to share some of the highlights of the 2022 Landscaper’s Sales Survey, including:

• Tips for increasing your close rate
• How to improve your sales and marketing
• Questions that you can ask with your sales, marketing, and operations leaders in your company to have a productive conversation that'll help you prepare for next year.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Get the fully branded infographic at landscapersguide.com/survey

Robots are taking over the world and replacing the need for humans doing your job, right? 

Maybe they'll replace some jobs, but how could robots help you attract new snow and landscape employees and extend the career of some of your more seasoned staff? 

In today's podcast, I interview Ryan Hebel, a snow and landscape contractor who shares, who clears sidewalks better? Humans with small tractors or robots? And how do robots impact employee recruiting and retention?

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Go to treeofgoodfortune.com to get a copy of my book The Tree of Good Fortune, the Landscapers Guide to Modern Sales.

Do you ever wonder if you should pay for Facebook advertising while you wait for your website to be launched? Or how do you get started with direct mail? Should you open another office in a different city just for the local SEO benefit of ranking in Google Maps? 

If you wonder about these things, you're not alone. Check out today's episode where I'm going to answer those questions plus several top other sales and marketing questions that landscape company owners just like you ask me all the time.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast

 Grab a free copy of my book The Tree of Good Fortune: The Landscaper's Guide to Modern Sales & Marketing at treeofgoodfortune.com

The Tree of Good Fortune audiobook is now live on Audible and the book is available on Amazon!

If you run a snow and landscape business and want to know which marketing you should focus on first to get the best results without wasting your time and money on marketing that doesn't work, then check out today's podcast episode where I'm going to share a sample chapter from The Tree of Good Fortune: The Landscaper's Guide to Modern Sales and Marketing Audiobook.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Get the audiobook at: https://adbl.co/3ZwxyZu

How is customer experience different from customer service? Find out in today's episode, where I interviewed Clifton Muckenfuss the founder and CEO of Building Raving Fans, including:

• How to make sure that each of your customers knows all of the services your company offers, hence they can buy them from you, which will maximize their average customer lifetime value.
• How to implement an excellent customer experience using automation, therefore it doesn't cost a ton of time and money.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

How do increasing interest rates impact the green industry? Who is your Hell Yes Customer, and how might that change in 2023 over the past? 

In today’s podcast, I interview Jim Westover, President of LandOpt, about how changes in the economy are impacting the green industry + how to prepare. 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Check out our upcoming events: https://landscapersguide.com/events/

Register for the LandOpt event at: landopt.com

Do you ever find yourself struggling to get an appointment on the calendar with a potential customer? Do you find yourself emailing back and forth or playing phone tag to find that weeks go by and you still haven't met with them, or worse, you have a sea of sticky notes to follow up with and now the leads are cold and people are frustrated? 

Check out this episode where one of my clients, Kristoffer Nylander, from Alpine Gardens presents a case study about what happened when they started using online scheduling for their first appointment and charging for it, including: what happened to their revenue, morale and efficiency.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Learn more about how to design your sales process, how to automate things and how to use video in your sales process at ramblinjackson.com 

Automate your sales process, retain key employees, save hours from each landscape project by finding, estimating, and obtaining landscape materials more efficiently. Those are three key areas of your business that if you made even a small improvement would have a big impact on the whole year. 

That's why I'm excited to announce that on Thursday, March 9th, I'm hosting a half day virtual event called Win The Spring, in partnership with Team Engine and LandscapeHub. Check out today's episode where I'm going to give a sneak preview of what you'll learn at the event, including:

•  An interview directly from each of the speakers who share valuable tips about how to retain employees and how to source your materials more efficiently. 
• I'm going to share some examples of how you can get better results faster from your sales process. 
• Plus, Joe from LandscapeHub is going to show you how to make an old-fashioned.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Check out WinTheSpring.com 

How can you turn your competition into a referral source? Find out in today's interview with Scott Parker from Parker Landscape Design. Plus, find out which of Scott's pets escaped from his dorm in college and what it ate. It's pretty scary. Find out in the episode!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Subscribe to the podcast at https://landscapersguide.com/podcast/ and I will send you our top three sales and marketing podcasts to help you grow your business right away!

When it comes to commercial snow removal, which is better, self-performing or working with trade partners? If you go the trade partner route, how do you recruit new subcontractors to your company when nearly everyone with that business model is trying to find them? 

Check out today's episode to hear directly from the co-founder of a now $25 million commercial snow and landscape company about how they've grown and an interesting mindset around competition that he believes has been a key to his success.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Save your seat for Win The Spring, a half-day virtual workshop where you’ll learn new ideas to kick the year off strong while retaining as many employees as possible. WinTheSpring.com

With only a few weeks until spring officially starts. I wanted to ask some of the top sales and marketing and operations experts in the green industry, what's your number one tip to get ready for spring in 2023? 

Check out today's episode, I'm going to interview some people about sales, marketing, recruiting for office positions with LinkedIn and personality assessments, and a whole lot more!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

We’re in the Time To Thrive and we have three key, NEW ideas  that you must learn THIS SPRING to kick the year off strong while retaining as many employees as possible, learn more at WinTheSpring.com

Landscape company owners and business people all over the country are talking about culture, how to create a culture. In today's interview with Jim Martin, we share how he's grown beyond just success into significance through creating scholarships for the employees of his company. 

Check out today's interview to learn more about how he did that and the one thing Jim always carries with him when he goes whitewater rafting all over the world.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

If you run a snow and landscape company or any small business for that matter, it's absolutely essential that, you, the owner have a strong grasp on your finances, on your cash flow, and on your profitability. It can totally feel overwhelming. I know it was for me as I was growing and that's why I interviewed Christeen Era on today's podcast, the author of Profit First for Lawn Care and Landscape Businesses. 

Christeen's going to share actionable insights on cash flow management, pricing, marketing budgets, and a whole lot more.

Check out Part 2 of this interview, available as an audio-only podcast!
Spotify: https://open.spotify.com/episode/3n7SCvVXcwEtuIQ3DIx6Tt?si=TTDYBpA0TBezMYPKba1Agw
Apple Podcasts: https://podcasts.apple.com/us/podcast/intro-to-profit-first-for-lawn-care-and-landscape/id1503255039?i=1000604604105

Watch the full episode + see the transcript at: https://landscapersguide.com/intro-to-profit-first-for-lawn-care-and-landscape-businesses-with-christeen-era/

If you're listening to this before March 21st, join me on Christeen's webinar series where I'll be presenting the Tree of Good Fortune: The Landscapers Guide to Modern Sales & Marketing and doing some live Q&A with Christeen. Check that out at https://landscapersguide.com/events

Video produced by Ramblin Jackson, The Snow & Landscape Marketing Agency

Ramblin Jackson
(303) 544-2125
https://ramblinjackson.com/

If you run a snow and landscape company or any small business for that matter, it's absolutely essential that you, the owner, have a strong grasp on your finances, your cash flow, and on your profitability. It can totally feel overwhelming. I know it was for me as I was growing and that's why I interviewed Christeen Era on today's podcast, the author of Profit First for Lawn Care and Landscape Businesses. 

Christeen's going to share actionable insights on cash flow management, pricing, marketing budgets, and a whole lot more.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Join me on Christeen's webinar series where I'll be presenting the Tree of Good Fortune: The Landscapers Guide to Modern Sales & Marketing and doing some live Q&A with Christeen. Check that out at landscapersguide.com/events

Have you ever wondered how you can keep your best people on your team? 

I was on the ski hill where I interviewed one of my clients, one employee of mine who's worked with me for five years, and the account executive from a recruiting and retention software company. In today’s episode, we're going to share our top tips for retaining your employees, plus a review of the burger we had while we were up there.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Check out Team Engine at landscapersguide.com/teamengine, you can get 30% off your first three months. It's incredible software. One of our clients literally filled their staff in February using it, and now they're using the text message function to do updates to their team, like a text message newsletter!

Have you ever submitted a quote to Mrs. Jones for $43,000 and she says, "Well, I have $40,000," and you cave and take it only to realize that you essentially did the job for free? 

In today's podcast I interview Weston Zimmerman from SynkedUP, who shares two things that sabotage company profits and how to prevent them!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Learn more about SynkedUP: https://synkedup.com/

Get the budgeting tool worksheet: https://synkedup.com/get-the-budgeting-tool/

Have you ever wanted to market your landscape company to high-end architects and landscape designers who then refer your company for the actual installation and construction? 

While building those relationships can absolutely take time, check out today's podcast interview with guest, Ian McCarthy, who shares how he's shortened this process using a proven method with easy steps that helped him get to over $10 million in revenue in just under five years. 

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-build-relationships-with-new-designers-and-architects

Get the Landscaper's Marketing Field Guide, with some beef jerky at https://landscapersguide.com/toolbox 

Showing off your best landscape portfolio with professional photographs is a key part of attracting highly qualified leads to your lawn and landscape company, but should you take photos on your iPhone or use professional photographers? I actually recommend a combination of both. In fact, in this video podcast, I'm recording the intro right now on my iPhone, and the rest of the podcast, I shot with my DSLR camera. The key though is setting up a good shot and doing it well. 

Check out today's podcast, where I interview a professional landscape photographer Corey Kline who's going to give you tips on how to take excellent photos with your smartphone and what to look for when you're hiring a photographer so you end up getting the best results from your photography!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

If you're new to Ramblin Jackson and you'd like to have a marketing conversation to learn more about how we can help you design a marketing plan that generates more of your hell-yes customers, just reach out at landscapersguide.com/brainstorm to book your 15-minute marketing brainstorm. 

In today's video podcast, I'm going to replay the Q&A from my live webinar Maximizing Profits With Mergers & Acquisitions for Snow + Landscape Companies with Christeen Era and Steve Bousquet from Green Profit Academy. 

The audience asked incredible questions all about how to run profitable mergers and acquisitions, including:

• How Do Vision, Mission, And Culture Impact Mergers and Acquisitions? 
• Can You Just Pay A Referral Fee When You're Buying A Company?
• Can Landscape Companies Buy/Sell Client Lists?
• How Do Potential Buyers Evaluate Each Division Of Your Business?
• How To Onboard Employees When Acquiring A New Company?
• And more!

Watch the full episode + see the transcript at: https://landscapersguide.com/top-eight-landscape-merger-and-acquisition-questions-answered

Join me on Wednesday, May 10th, for my live webinar with Team Engine, How to Write Killer Landscape Job Ads That Get a Response. Register online at landscapersguide.com/events.

Do you grade your commercial landscape clients? 

Well, in today's podcast interview, I talk with the director of sales from a company that does over 10 million in revenue about why they grade their clients A, B, and Cs, and then onboard all new employees, regardless of their prior experience, on the C accounts. Plus, they share how they create a healthy internal competition amongst their staff to advance on a clearly-communicated career ladder.

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-build-a-career-ladder-grade-your-clients

Join me on Wednesday, May 10th, for my live webinar with Team Engine, How to Write Killer Landscape Job Ads That Get a Response. Register online at landscapersguide.com/events.

Have you ever thought about building up your company to a point where you could sell it? 

It’s something most entrepreneurs dream of. Today I’m excited to interview one of my best friends, Dave Summers, about how he successfully built up Urban Energy Group and sold it. Since I've known Dave for nearly thirty years we talk about some of our childhood experiences, how we got in trouble as kids, and why many troublemakers might end up being entrepreneurs. We talk about some of the books that we’ve read and the key systems and processes that Dave built that helped him eventually sell his company, what is he up to next now that he’s sold his company. Check out today’s interview to hear Dave’s story.

Watch the full episode + see the transcript at: https://landscapersguide.com/do-troublemakers-become-successful-entrepreneurs/

Check out the songs Jack and Dave recorded here: https://www.facebook.com/media/set/?set=a.10103864729403294&type=3

Could you imagine running a tree and landscape company with over $47 million in annual revenue? 

It's something many people dream about, but it also makes them uncomfortable thinking about how would you maintain quality? How would you manage communication? How would you continue doing the things well that got you to your first 20 million? In today's episode, I'm excited to interview one of the branch managers from Southern Botanical, a $47 million plus tree and landscape company from Texas.

Learn more about:

• How they ace the hand-off between departments to increase client retention
• How to get team buy-in on sales goals
• The agenda of their weekly branch huddles 
• And why communication is a key to their success + the one email they send every week 

Watch the full episode + see the transcript at: https://landscapersguide.com/the-essential-elements-of-southern-botanicals-47m-sales-culture

Join me for a mastermind conversation on How To Brand Your Sales Process To Get The Owner Out of Sales at the SIMA Symposium Breakfast Jamboree on June 15th. First come first serve. See more at landscapers.com/sima

Learn how to give back to your community, build employee relationships, AND get marketing exposure for your landscape company!

Have you ever thought about giving back to your local community by volunteering time with some of your landscape employees? 

Today I volunteered at a local nonprofit in the Denver area with two of the Ramblin Jackson staff who live near me in Colorado. We interview one of the employees from this nonprofit, plus we share a bunch of ideas about how you could get involved with your landscape company by either donating or volunteering. 

Check out today's interview to get some ideas on how you can do that, plus the team-building and marketing benefits that you can get from it.

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-give-back-to-your-community-and-grow-your-business-through-volunteering

Join me for a mastermind conversation on How To Brand Your Sales Process To Get The Owner Out of Sales at the SIMA Symposium Breakfast Jamboree on June 15th. First come first serve. See more at https://landscapersguide.com/sima/

Learn how our clients are combating problems in 2023 that you may be facing too!

It's spring 2023, are you getting fewer leads at your snow and landscape company than you have in the past few springs?

 Is the budget that your potential customers have smaller than the past few springs? 

If yes, you're not alone. In today's episode, I'm going to give you some insights from some of my top snow and landscape clients around the country. I'm going to share with you Google Trends. What are people searching now for on Google and how is it different from past springs? 

Maybe you're considering doing Google Ads or doing direct mail, or maybe you're realizing you're going to need to do more marketing in this economy. You're on the right track, and I'm going to share with you some ways that you can create direct response marketing campaigns that create a more measurable response that will help you weather the storm and position your company in the best spot possible. 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/the-landscapers-guide-to-sales-and-marketing-in-a-normal-economy 

Learn which photos to take and when to take them to maximize on your Hell Yes customers!

It's June and it's time to take great photos of your mature green landscapes. 

Right now, every landscape company wants more maintenance clients. It's getting more competitive. Why should your Hell Yes, customers choose you over a competitor? You've got to show them what it's like to hire you with great inspiring photographs, but don't wait until January or December to realize that you need these. Check out today's episode to see which photos you should take now so you win your Hell Yes, customers.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/key-photos-to-take-this-spring-and-summer-to-attract-hell-yes-customers-to-your-landscape-company 

Get the print and videobook at https://treeofgoodfortune.com

Listen to the Audiobook on Audible https://www.audible.com/pd/The-Tree-of-Good-Fortune-Audiobook/B0BQZ2JGCD

Tell me where to ship your beef jerky and Marketing Toolboox! https://landscapersguide.com/toolbox/

Have you ever gotten beef jerky from me in the mail? Probably! Well, I love sending beef jerky out to my clients and friends, and today I'm excited to interview Field Trip Snacks. They're the jerky company that reliably supplies Ramblin Jackson's Beef Jerky Club. 

Check out today's interview to learn a little bit more about:

• Our core values at Ramblin Jackson
• Why we send out beef jerky 
• How to grow from just an idea to a $10 million company. 

This is a fascinating conversation. I love the story. Check it out. 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/behind-the-scenes-with-ramblin-jacksons-top-beef-jerky-supplier

Join host Jack Jostes as he navigates through the Snow Ice Management Association Symposium, featuring intriguing conversations with young industry pioneers, chance encounters on a train, and inspiring business ideas, all aimed at helping grow your snow and landscape company.

Although I can't introduce you to all the remarkable individuals I met at the symposium, I had the privilege of interviewing a handful of truly fascinating people during my time there. Picture this: conversations with some of the youngest minds making waves in the snow and landscape industry, encounters with random but intriguing individuals right here on this train, and an array of business ideas to help you grow in your own snow and landscape company. 

Check out today’s episode to hear the engaging conversations I had with the individuals I encountered during my time at the 2023 SIMA Symposium. All aboard!

Watch the full episode + see the transcript at: https://landscapersguide.com/the-faces-of-the-sima-symposium-inspiring-stories-from-the-snow-and-landscape-industry/

Get ready for an insightful conversation with Todd Reinhart as he reveals his forward-thinking strategies and his commitment to transforming the snow industry.

How does your snow company handle years where there's not a lot of snow, like certain parts of the country last year? 

Check out this interview with Todd Reinhart, who just presented his innovative approach to handling years with low snowfall in certain parts of the country at the SIMA Symposium. He introduces the concept of a readiness fee, and explains how he has his clients pay a monthly amount that helps cover his company's overhead while also providing cost savings for his clients during high snowfall seasons.

Plus, Todd also shares his vision of completely eliminating riding lawn mowers within the next five years and how he sees the implementation of autonomous mowers as a beneficial shift. A must-listen conversation!

Watch the full episode + see the transcript at: 

https://landscapersguide.com/how-to-create-win-win-pricing-strategies-for-snow-removal

Connect with Todd and see the new Reinhart Landscaping & Snow website at https://www.reinhartservices.com/ 

In this episode, we interview Jacob Peffer, the 2023 SIMA Scholarship Award winner, who shares insights on the benefits of the scholarship program, the valuable lessons he's learned from his mentors, the books that have shaped his mindset, and an incredible story of his first time interviewing a potential employee in the snow and landscape industry.

Have you ever had the support of a mentor in your snow and landscape company? Or perhaps you've considered coaching someone else? Mentoring can have a profound impact on personal and professional growth, and in today's episode, we'll explore its significance in our industry.

Today, our special guest is Jacob Peffer, the winner of the 2023 SIMA Scholarship Award. I had the pleasure of meeting Jacob at the recent SIMA Symposium, and in our conversation, he gives us a glimpse into the scholarship program itself, what benefits he’s receiving from his various mentors, what he’s learning, and what books have been shaping his mindset. 

Plus, Jacob has a captivating story to tell about his first experience interviewing a potential employee. Check it out!

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/a-conversation-with-sima-foundation-2023-scholarship-winner-jacob-peffer 

Subscribe at https://landscapersguide.com/podcast/ where you'll get our weekly podcast, email newsletter, and invitations to all of our upcoming events.

Discover the benefits of having an executive assistant and how they can help small business owners reclaim their time, enhance company performance, and improve the overall experience for employees and customers in this insightful podcast episode featuring Erin Kaufold, Senior Executive Assistant at Ramblin Jackson.

If you're a small business owner constantly finding yourself overwhelmed with administrative tasks, staying up late, or sacrificing your weekends, this episode is for you.  

Join us as we dive into the world of executive assistance with Erin Kaufold, our Senior Executive Assistant at Ramblin Jackson. Erin will share invaluable insights on how having an executive assistant can free up your time, enhance your company's performance, and create a better experience for both employees and customers. Discover the key qualities to look for when hiring for this role, as well as Erin's favorite Ramblin Jackson core values. Tune in and explore the power of delegating to increase your productivity and overall satisfaction as a business owner.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/boosting-ceo-bandwidth-the-power-of-a-skilled-executive-assistant

Discover the keys to visionary leadership as a small business owner in the snow and landscape industry, with insights from an inspiring book that transformed my approach as a leader, resulting in remarkable outcomes for my company.

As the leader of a snow and landscape company or any small business, your role is pivotal in shaping the company's vision and communicating it effectively to attract ideal employees and ensure your family's understanding. But how do you achieve this visionary leadership?

In today's episode, we delve into an incredible book that revolutionized the way I approach leadership. Tune in as I share the valuable insights I gained from this book and the remarkable results my company experienced after implementing its teachings.

Watch the full episode + see the transcript at: https://landscapersguide.com/book-recommendation-for-landscape-companies-vivid-vision-by-cameron-herold

Check out the Vivid Vision book + resources:

https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X

https://vividvision.com/

https://www.audible.com/pd/Vivid-Vision-A-Remarkable-Tool-for-Aligning-Your-Business-Around-a-Shared-Vision-of-the-Future-Audiobook/B07RYN3PQR

Entrepreneurial Operating System Resources:

https://youtu.be/8S0QFgiVzWc

https://landscapersguide.com/2021-annual-ramblin-retreat-takeaways/

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Grab your Snow and Landscaper’s Marketing Toolbox: https://landscapersguide.com/toolbox

Subscribe for top episodes and invitations to our events: ttps://landscapersguide.com/podcast/

Join us in today’s episode as we tackle the common challenge of sales ruts, offering nine budget-friendly sales and marketing ideas to revive your dry pipeline and bring leads back to life!

Have you ever found yourself in a sales rut? The feeling of a dry pipeline, with leads seeming to vanish into thin air?

If the answer is yes, you’re honest..and you’re not alone! It's just a natural part of the business journey, and today, we're going to tackle it head-on. Get ready to discover nine powerful, budget-friendly sales and marketing ideas that will breathe new life into your sales pipeline.

Watch the full episode + see the transcript at: https://landscapersguide.com/9-mostly-free-marketing-tactics-when-you’re-stuck-in-a-sales-rut

Learn to Attract Enough of the Qualified “Hell Yes!” Customers to Your Landscaping Company with our worksheet: https://landscapersguide.com/hellyes/

Schedule your 15 minute Marketing Brainstorm: https://landscapersguide.com/brainstorm/

RSVP for our Client Appreciation Party in Lyons, CO: https://landscapersguide.com/rjbirthday/

Discover lead generation insights with Thumbtack, Instagram Reels, and SEO, as we interview a successful landscape architect and address common questions about social media and SEO in today's podcast.

In today's podcast, join us as we explore the effectiveness of Thumbtack in generating quality leads, the potential of Instagram Reels for lead generation, and the importance of SEO. 

We'll also interview a successful landscape architect who shares his insights on lead generation through Instagram Reels, and I'll be addressing common questions landscapers have about social media and SEO. Don't miss this insightful discussion!

Watch the full episode + see the transcript at: https://landscapersguide.com/exploring-lead-generation-secrets-thumbtack-instagram-reels-and-seo-insights-for-landscapers/

Check out the Vivid Vision Book Recommendation Podcast: https://landscapersguide.com/book-recommendation-for-landscape-companies-vivid-vision-by-cameron-herold/

Join Jack Jostes and Andrew Hardison as they discuss the positive effects of being selective with landscaping client projects, charging initial consultation fees, pursuing higher-quality projects, and prioritizing efficient processes to increase close rates and balance a successful business with growing family.

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-increase-close-rates-by-charging-for-landscape-consultations 

Tell us where to ship your beef jerky + Marketing Toolbox! https://landscapersguide.com/toolbox/ 

Join us at an upcoming event!  https://landscapersguide.com/events

CONNECT WITH ANDREW: 

Find Andrew online at: https://www.hardisonlandscaping.com/

Connect with Andrew on Linkedin: https://www.linkedin.com/in/andrew-hardison-258002245/

Follow Andrew on Instagram: https://www.instagram.com/hardisonlandscaping/

Listen to today’s episode if you’re ready to save time and communicate more effectively with your clients during every step of your landscaping project. 

Jack Jostes shows you the magic of Milestone Videos and walks you through the exact process for reviewing your project timeline and finding the perfect places to proactively inform your clients about the status of their project. 

He’ll cover: 

• How to decide which Milestone Videos you should create
• How Milestone Videos enhance your design-build Process
• How to keep your Milestone Videos organized
• How Ramblin Jackson makes it easy to produce Milestone Videos 
• How Milestone Videos have saved other landscape companies time 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/milestone-videos-the-secret-to-saving-time-and-improving-client-communication/ 

Plan your Milestone Video Shoot in the Ramblin Jackson Studio: www.landscapersguide.com/brainstorm

Tell us where to ship your beef jerky + Marketing Toolbox! https://landscapersguide.com/toolbox/ 

Join us at an upcoming event!  https://landscapersguide.com/events

If you’re looking for the secret to recruiting top-quality employees, check out today’s episode with our guest, Nick Klotz of EPM Professional Ground Services. Nick’s philosophy on maintaining a positive company culture is the secret to his successful multi-million dollar landscape company and it’s also the secret to how he maintains a 95% employee retention rate. 

In today’s episode, Nick will share: 

• How he keeps such a high employee retention rate
• How company events are essential for positive team culture 
• Why he invests in his team members’ education
• How challenging situations like employee offboarding are an opportunity for reinforcing company culture
• His secret for building a solid team without using Indeed or other recruiting tools

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/fix-your-labor-shortage-by-correcting-your-company-culture-with-nick-klotz/

Check out EPM’s website: https://www.epmofmichigan.com/

Check out Nick's consulting practice: https://nickklotzconsulting.com/

Tell us where to ship your beef jerky + Marketing Toolbox! https://landscapersguide.com/toolbox/ 

Watch today's episode on YouTube! 

In this episode, the Ramblin Jackson team meets with the homeowner of an epic landscape installation installed by Alpine Gardens, a multimillion dollar landscape company from Fort Collins, Colorado.

Watch the episode to see:

• An interview with the homeowner of a high-end mountain property and what she cared about most when hiring her landscape company
• What you need on your website to build rapport & establish trust with referral leads
• Why Google reviews & great website photos help close more customers
• Why “how long you’ve been in business” isn’t as important as you think

See the full video podcast on our YouTube Channel or at https://landscapersguide.com/from-drainage-mess-to-mountain-oasis-the-alpine-gardens-landscape-transformation/  ‎

Tell us where to ship your beef jerky + Marketing Toolbox! https://landscapersguide.com/toolbox/ 

Are you heading to the NALP's ELEVATE show in Dallas, TX? Here are five ways to join Jack Jostes and meet the Ramblin Jackson team!

1. Stop by Booth #1110 for a bag of jerky + enter to win a Traeger Grill
2. Monday, 9/11 - Join us for a private client Ramblin Reception for Ramblin Jackson Clients (space is limited!)
3. Tuesday, 9/12 - Join Jack for the Breakfast with Champions: How To Brand Your Sales Process To Get The Owner OUT of Sales
4. Wed, 9/13 - Join Jack for the Breakfast with Champions: How To Recruit A-Players With Social Media
5. Shoot a podcast interview with Jack Jostes! Look for Jack on the trade show floor or DM @jackjostes on Instagram to be featured on the Landscaper’s Guide Podcast 

Watch the full episode on YOUTUBE at: https://youtu.be/yfV8UK6Yeu8

We’ve got some fantastic guests on today’s podcast today from the FNGLA Landscape Show. Listen to the whole episode to learn more about everything from earthworm life cycles to AI developments including: 

• How Eaton Worms is saving the planet with worms & contributing to landscape companies’ sustainability
• The most critical training component for sales people - with Mike from Artificial Grass Warehouse
• How Scapify is Changing the Game for Garden Centers Through eCommerce & AI Technology
• The hottest plant varieties and trends from Kata at Walters Gardens
• The benefits of connecting with local college agriculture programs to recruit high-qualified interns and future employees

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Eaton Worms for ways to improve soil for future generations

Discover more about Artificial Grass Warehouse for high-quality wholesale turf 

Learn more about Scapify eCommerce for Garden Centers

Discover new plant varieties & popular perennials for 2024 at Walters Gardens

Check out the  Valencia College Plant Science & Agricultural Tech Program

On this week’s podcast episode, I’m interviewing long-time client Scott Callenius from Forever Green Landscape Services. Scott has increased his revenue from $1 million to $3 million in just under 5 years, and today he’s sharing some great insights on how he achieved that goal and how you can too. 

In this episode we’ll cover: 

• Why dialing in your Hell Yes Customer is critical for business success
• How long digital marketing takes before seeing results
• How learning to say no helped Scott reach his revenue goals
• Why you should invest in professional photo shoots and branding for your company
• Scott’s leadership style & how it results in more invested team members & better clients

🖥️ Watch the full episode + see the transcript at: https://landscapersguide.com/say-yes-to-get-to-1m-and-no-to-get-to-5m-with-scott-callenius/  ‎

📖 Order Your Copy of the Tree of Good Fortune: https://treeofgoodfortune.com 

🤠Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Scott’s website: https://forevergreenlandscaper.com/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-callenius-29b6261a/

On today’s podcast, I’m bringing you stories of real-life landscape companies that I met while attending NALP’s ELEVATE event in Dallas, TX. The green industry connects people from different backgrounds – from military to master’s degree students – who all share a common passion for landscaping, horticulture and ultimately serving others. Today we’re highlighting those people and giving you an inside look at what they’re doing to thrive in the snow & landscape industry.

Listen to the episode and hear stories from:

• A podcast listener who left the green industry and eventually came back who shares what their career path looks like now
• A college student who’s passionate about the green industry and is pursuing their Master’s in Horticulture (and looking for an internship!)
• A Coast Guard Reservist who’s gone 60 days at a time while also running a full-time landscape company
• And a landscape business owner who started mowing lawns at the age of 11, which ultimately led to him running a successful landscaping business in GA.

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Register for the upcoming Landscaper’s Summit on Oct 26th: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Anthony at Russo Landscapes: https://www.russolandscapes.com/

Connect with Johnathan Hampton on LinkedIn: https://www.linkedin.com/in/jahampton0121/

Connect with Chris at Perfect Cut Landscaping: https://perfectcutlandscapingfl.com/

Connect with Joe at Groundshog: https://groundshog.com/

Learn how to get six months of Aspire free at https://ramblinjackson.com/aspire/

What would happen to your landscape company if you were banned from Google for 18 months? In today’s episode, Kelly Slater, VP of Pleasant Landscapes shares the consequences of working with a shady SEO company, how working with Ramblin Jackson transformed her online presence and got her out of Google Jail, and her secret to hitting her goal of 500 maintenance clients.

In this episode, Kelly shares: 

• The importance of letting go of clients who aren’t profitable to reach your goals
• How to build trust with your team by implementing a zero-tolerance policy for rude clients
• Why a revamped website, Google Reviews & great photos are essential for any landscape company looking to grow

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/from-google-jail-to-500-maintenance-clients-with-kelly-slater/

Get your ticket for the 4th Annual Landscaper’s Summit: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Pleasant Landscapes & connect with Kelly Slater: https://www.pleasantlandscapes.com/

Today, Jack Jostes interviews Megan Parker, a certified executive leadership coach at McFarlin Stanford. In this episode you’ll get a preview of Megan's upcoming presentation titled “Don’t Take the Monkey” at the upcoming Landscaper's Summit happening on October 26, 2023, where she will provide interactive coaching exercises and tools for landscapers to improve their coaching skills. 

Listen to learn: 

• how coaching employees to find their own solutions helps them gain confidence and prevents the burden of problem-solving from falling on the leader.
• the importance of setting clear expectations and using a “coach approach” to help employees think through problems and develop their own solutions. 
• examples and strategies for coaching employees who may lack motivation or confidence, as well as those who may need additional training or support. 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Get your ticket for the 4th Annual Landscaper’s Summit: https://landscapersummit.com

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Megan Parker from McFarlin Stanford on LinkedIn.

The Landscaper’s Summit is a virtual conference happening on October 26th, 2024. In today’s podcast episode, Jack Jostes shares nine reasons why snow & landscape companies should consider attending the summit. 

Attend the Landscaper’s Summit if you want to: 

• learn how to become a manager and leader
• increase employee retention through communication
• improve your sales process
• understand key numbers for profitability
• Get free pizza delivered to your doorstep
• gain insights on acquiring maintenance clients
• find ways to have more personal time
• improve employee culture and retention
• get inspired by successful landscape professionals. 

The Landscaper’s Summit offers educational sessions from sponsors like Team Engine, aspire Software and McFarlin Stanford, networking opportunities, and the chance to learn from green industry experts who are killing it in the industry. Early bird tickets are available for $97 through Oct 20, 2023.

Register for the 2023 Landscaper’s Summit: https://landscapersummit.com 

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

In this episode of the Landscaper's Guide Podcast, and in honor of Halloween, Jack Jostes discusses 7 things that may be scaring potential customers away from working with your snow & landscape company. 

WARNING: if you don’t like terrible puns and dad jokes…do not watch today’s episode.

Today Jack talks about how: 

• Old, low-quality website photos make your company look outdated
• Lack of response to negative Google reviews is bad for your online reputation
• Fake reviews on Facebook mislead prospects who are researching your brand (and what to do about them)
• Unprofessional social media content can spook potential customers
• Effective SEO for top Google rankings helps you get seen & hired by more Hell Yes Customers

Watch the full episode + see the transcript at: https://landscapersguide.com/7-ways-your-marketing-is-spooking-away-potential-landscape-customers-this-halloween/ 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 minute Brainstorm call here: https://landscapersguide.com/brainstorm

In today’s podcast episode, Jack Jostes features Andrew Hardison as the winner of this year’s “What’s Working Now” contest from the 2023 Landscaper’s Summit.  Andrew challenges the belief that working 80 hours a week is necessary for success and shares his strategies for taking control of your time and serving customers more effectively. 

During his (hilarious & fun) presentation, Andrew shares the importance of: 

• trusting your team
• being selective with projects & choosing Hell Yes Customers 
• charging for initial consultations 
• investing in a professionally designed website
• continuously learning and growing to be a better leader 

Purchase a digital replay of the 2023 Landscaper’s Summit: http://landscapersummit.com

Join us for an upcoming virtual webinar: https://landscapersguide.com/events

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-take-control-of-your-time-to-serve-customers/ 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

The results are in…and in this episode of The Landscaper's Guide Podcast, Jack Jostes discusses the highlights of the 2023 Snow & Landscape Sales Survey. The survey, which interviewed nearly 200 companies in the snow and landscape industry, covers topics such as sales close rates, marketing budgets, and the most effective marketing strategies.

Watch today’s episode to gain more insight on how landscape companies across the United States are growing their business and use these results to create a marketing plan that will help you accelerate your company growth in 2024.

In this episode, you’ll discover: 

• The number one marketing strategy used by landscapers across the country
• The connection between your annual marketing budget and annual revenue
• How much other landscape companies in your region are spending on marketing
• The biggest challenge for landscape company owners reported in 2023 

Watch the full episode + see the transcript at: https://landscapersguide.com/results-from-the-2023-snow-and-landscape-sales-survey/

Download the results of the Snow & Landscape Sales Survey: https://landscapersguide.com/survey

Book your free 15 minute Brainstorm: https://landscapersguide.com/brainstorm 

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Today Jack Jostes takes you behind the scenes of his annual Elk Hunting Experience in the mountains of Colorado with one of his clients. Even if you’re not a hunter, check out today's podcast to hear a story of adventure and four wheel drive in the high country of Colorado. The holidays are quickly approaching, and he also gives a gift suggestion that every outdoor enthusiast will appreciate and enjoy.

Listen to today’s episode to discover:

• The exciting story of Jack’s successful cow elk harvest
• How an annual goal can motivate you throughout the year to do your best work
• Why you should always be prepared to bargain (especially when you’re low on gasoline)
• A lesson in why it’s important to keep going, even when you want to quit
• Jack’s most useful and favorite piece of outdoor equipment that every outdoor enthusiast needs in their backpack

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Schedule your free 15-minute Marketing Brainstorm Call: https://landscapersguide.com/brainstorm

Join us for our upcoming webinar: Brand Your Sales Process to Get the Owner OUT of Sales: https://landscapersguide.com/events

In this podcast episode, Jack Jostes interviews Mike Callahan, CEO and founder of Simple Growth, about the five key hurdles that landscape companies face on their path to $10 million in revenue. 

They uncover those 5 hurdles and share tips for overcoming them. Listen to the full episode to hear:

• How a scorecard can help you retain A Players on your team
• A simple concept called the Big Three
• How to create simple, scalable service offerings
• The significance of financial clarity
• How to incentivize employees based on productivity & profitability

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Mike Callahan on LinkedIn: https://www.linkedin.com/in/simeplegrowth/

Check out Simple Growth online: https://www.simplegrowthsystems.com/

How to Automate Your Landscaping Sales Process & Avoid Business Owner Burnout: https://landscapersguide.com/how-to-automate-your-landscaping-sales-process-and-avoid-business-owner-burnout/ 

In this week’s podcast episode, Jack Jostes discusses the importance of identifying your Hell Yes Customer for your snow and landscape company. 

Listen to the full episode to: 

• Understand who your Hell Yes Customer is and why they should choose your company over others 
• Download the Hell Yes Customer  worksheet to help you clarify your target customer and offers 
• Hear examples of unique selling positions that can set your company apart from the competition
• Understand the importance of alignment among team members in defining your Hell Yes  Customer

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your Free 15-Minute Brainstorm Call: https://landscapersguide.com/brainstorm

Listen to The Landscaper's Guide to Sales and Marketing in the New Economy: https://landscapersguide.com/the-landscapers-guide-to-sales-and-marketing-in-a-normal-economy/

Download your Hell Yes Customer Worksheet Here

In today’s podcast episode, Jack Jostes discusses the challenges of recruiting employees with Terry Shaffer of Summit Lawn & Landscape and how Ramblin Jackson helped Terry improve his employee interview attendance rate and fill his staff using strategies from Ramblin Jackson's Ultimate Recruiting Package. 

Listen to the full episode to hear: 

• The importance of pre-qualifying potential employees to save time & resources
• How to streamline the recruitment process through website updates & better job descriptions  
• The benefits of using Team Engine, a recruiting software that helps manage applicants and improve engagement. 
• Why it’s important to try new technologies to improve your recruiting efforts

Show Notes:

Register for the webinar: Real Recruiting Case Studies: What’s Working NOW for Landscapers: https://landscapersguide.com/real-recruiting-case-studies-what-works-for-landscapers-now/

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 min Marketing Brainstorm: https://landscapersguide.com/brainstorm

In this week’s podcast episode, Jack Jostes interviews Jeremy Macliver, a certified EOS implementer and owner of Disruptor Group, to discuss practical strategies for landscape companies to boost net profit. Macliver provides actionable insights on tracking conversion rates and key metrics, and offers valuable guidance for landscape businesses who want to optimize their profitability in 2024. 

Listen to the full episode to learn: 

• The concept of "ghost profit" and its impact on profit and loss statements.
• The importance of focusing on actual dollars in profit analysis
• Practical strategies for tracking conversion rates of leads to estimates and leads to sales
• Key numbers crucial for every landscape company, including marketing spend to leads and lead to sales conversion rates

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out the Disruptor Group: https://www.disruptorgroup.com/

It’s the annual Bloopers Episode! We crossed over 40,000 downloads of the podcast this year, and I appreciate each of you that tune in every week to listen to our new episodes and share them with your colleagues. The Landscaper’s Guide podcast is a weekly project that I wouldn’t be able to do without the help of several Ramblers who help with editing, scheduling and promoting the show each week. 

We created this show to serve the snow and landscape industry with sales, marketing and leadership ideas, and I appreciate your support! 

Watch the full bloopers episode on YouTube: https://youtu.be/yukbEkdOxFM

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Schedule your 15 minute Brainstorm Call here: https://landscapersguide.com/brainstorm

In today’s podcast episode, Jack Jostes reflects on his personal and business goals for the year and shares some lessons learned. He discusses the importance of setting goals and using the Entrepreneurial Operating System (EOS) to plan and track progress. Jack also highlights some of the wins and milestones achieved by his company, Ramblin Jackson, including breaking $2 million in revenue and gives a preview of what’s on the horizon in 2024. 

Listen to the episode to hear: 

• Why you should fire toxic clients quickly 
• How to support your staff when key managers are out
• How to bounce back from employee turnover
• Jack’s personal goals for 2024
• How Ramblin Jackson is preparing to add more value for snow & landscape companies in 2024

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Request your free personalized Website Review at: https://ramblinjackson.com/webreview

Check out the book: What Radical Husbands Do: 12 Steps to Win and Keep Your Wife's Heart: https://www.amazon.com/What-Radical-Husbands-Do-Steps-ebook/dp/B00KQ1X0FK

Check out Traction by Gino Wickman: https://a.co/d/3OzzFyh

It’s the 200th episode of The Landscaper's Guide Podcast! In this episode, host Jack Jostes shares how he got inspired to start the podcast, what’s kept him consistently producing episodes each week, and he shares some lessons he’s learned along the way that you can apply to your business. 

Watch the Full Episode to Hear:

• How creating microcontent from episodes and repurposing it on social media boosts efficiency and social engagement.
• Insights into handling negative comments and their impact on the landscaping community.
• The importance of getting started on projects without waiting for the perfect time.
• The value of consistency and the strategy of focusing on gains rather than gaps.

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Use the Promo Code “200” to download your free copy of the Tree of Good Fortune: https://treeofgoodfortune.com

Weigh in on the conversation about charging for appointments! https://www.facebook.com/Jack.Jostes.Page/posts/pfbid0GUzRggkTF4UyJAwEFAF8GUzFgMxSG2My7sX3qeiACbdSa4XU3VqfPqJ9dFvnbrUtl

Listen to the podcast featuring Andrew Hardison: https://landscapersguide.com/how-to-increase-close-rates-by-charging-for-landscape-consultations/

Buy YouTube Secrets: The Ultimate Guide to Growing Your Following & Making Money as a Video Influencer: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer/dp/1544511817

Check out Pat Flynn’s Power-Up Podcasting Course: https://courses.smartpassiveincome.com/p/power-up-podcasting

In this episode of The Landscaper's Guide Podcast, host Jack Jostes interviews Dave Pacifico, co-founder of Team Engine, software that helps with employee recruitment and retention. They discuss the top trends in recruiting for 2024 and provide valuable insights and tactics for landscape companies to prepare for the spring recruiting rush. 

Listen to full episode to hear:  

• Strategies for reactivating previous applicants
• How to effectively bring back seasonal workers
• The effectiveness of employee referral bonuses 
• The importance of building a strong company culture

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Learn more about Team Engine: https://landscapersguide.com/teamengine

Connect with Team Engine on LinkedIn: https://www.linkedin.com/company/team-engine/