
The Land Investing Business Secrets (Jessey at Pebble)
Explore every episode of The Land Investing Business Secrets
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20 Feb 2020 | Using A CRM To Track Leads And Systemize Your Acquisitions | 00:25:10 | |
Vacant land investor, Jon Burnette, shares his insights on his acquisitions process. He's a firm believer in taking action and learning the process first before getting your entire system perfected. See what systems, software, and steps Jon takes to build his investing machine. Listen to this episode as Jon explains:
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20 Apr 2023 | A Recession-Proof Land Investing Strategy? | 00:28:07 | |
Do not miss this episode. After making nearly $1 million on land in the last 12 months, Ray Zhang is giving away his secrets – including his recession-proof strategy. With only 1 team member and working remotely himself (he’s never been to any of his lots!), Ray has developed a system that allows him to easily operate in 40 counties while putting in just 2-3 hours a day on land. The biggest trick? Follow the data. There’s no guesswork in his approach. This episode isn’t only for the veteran land flippers though, Ray also offers up actionable insights to help rookie investors that are feeling stuck. IN THIS EPISODE LISTEN AND LEARN:
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06 Jan 2022 | 21 Biggest Land Lessons of 2021 (Part 2) | 00:26:00 | |
As promised, we have our second installment for our 2-part episode where 21 land investors including myself and my co-founder, Kevin, have shared our land lessons for 2021. For Part 2, you get to hear from our following guests:
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10 Mar 2022 | 1300 Deals with No Mail Sent! | 00:36:33 | |
Peter, who is now 24, started exploring the journey of entrepreneurship at the young age of 14 and started with different businesses such as clothing. Following his entrepreneurial bug, he got into land investing while he was in his last year of college but approaches land very differently from most investors. While most land flippers focus on the acquisition and delegating the disposition to a real estate agent or developers, Pete focuses on the disposition and marketing of his properties. In this episode listen:
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09 Jul 2020 | Automating Buyer Leads to Purchase Land Through A Funnel | 00:26:37 | |
Majority of your leads are NOT going to buy - or simply aren't ready. But you are losing out on these leads who are close to purchasing property by not capturing those leads and engaging them. Beauty is, this all can be automated. Stop wasting all your efforts to only find one lead to sell to - every lead that ever gets a hold of you can potentially and eventually purchase land from you. Willie Goldberg runs a very successful land investor who approaches land investing. A lot of that is due to the fact that he has built a simple buyer lead funnel, and he's going to talk about how he warms up his buyers to buy land from him even if not right away. Listen to this episode:
Show notes: Land Investing Pros - www.landinvestingpros.com | |||
26 Mar 2020 | How To Run A Better Investing Business With VA's | 00:37:47 | |
In Episode #27, we bring on Holly Thomas who has worked with a lot of real estate investors. From all the knowledge she's gathered working with investors, she's become a land investing expert. We brought on Holly to really share with us the sauce that makes a virtual investing business run smoothly. At one point she was working with 10 other investors and that means she's got a broad view on how successful real estate investors are running their business. Not only that, Holly sheds light on the challenges of working with investors and how you can smoothen out those challenges to run a more efficient operation for your investing business Listen to this episode:
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19 Dec 2024 | 24 Biggest Land Lessons of 2024 (Podcast Ep#126) | 00:36:49 | |
What better way to wrap up the year than a lightning-fast review of the most impactful insights we heard on the show? We talked to a ton of investors and covered a lot of ground in 2024 so whittling it down to just 24 nuggets was no easy task. But we did it 😉 Tune in to hear from the likes of Alicia Jarret, Clayton Helper Ajay Sharma, Sumner Healy and many, many others. IN THIS EPISODE:
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30 Nov 2023 | What we learned in 3 years of Pebble (Podcast Ep #100) | 01:12:16 | |
Welcome to our 100th episode! This special edition of the show is a conversation between our founders, Jessey and Kevin, about the Pebble story so far. From bootstrapping a software company to hiring a team to developing useful features for the land community, get the inside scoop on how Pebble was built to this point. (Spoiler: it all started with Kevin creating a tool for himself to make his land investing journey easier) If you’ve wondered how we decide what to build, how we prioritize features and what’s coming next for Pebble, this is for you. Plus, get a sneak peek at a new feature. IN THIS EPISODE LISTEN AND LEARN:
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22 Feb 2024 | Mail Isn’t Dead! Is Now the Time to Double Down on Mailers? (Podcast Ep#105) | 00:46:31 | |
You’ve no doubt heard the whispers that direct mail just isn’t cutting it anymore…is it true though? Not according to JT Olmstead who’s finding HUGE success by scaling up his direct mail operation. In fact, he’s built his entire business around direct mail. Listen in as we peel back the curtain on how he’s been able to consistently make big gains with mailers. We’re digging into the type of mailer he sends most, how often and, critically, how he and his team lock in pricing (hint: lots of research goes into making no-brainer offers). You’ll also learn how diligently tracking KPIs has helped JT streamline his mailers and land business; there’s just so much you don’t truly know about your business until you have the numbers in front of you. If you’re having reservations about mailers, this episode is an absolute must. IN THIS EPISODE LISTEN AND LEARN:
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19 May 2022 | Going from Wholesaling Houses to Land Flipping | 00:25:06 | |
In this episode, meet Brent Bowers, Coach from The Landsharks. We have asked him to share with us how and why he transitioned from wholesaling to land flipping and how he became a land coach. Brent started and bought his first rental property on 2007 as soon as he got his real estate license. After getting kicked in the teeth for a couple of years, he took a little break from real estate and joined the military. After serving in 2013, he started buying houses and wholesaling and then hit on the holy grail of land investing. He did the exact opposite of the herd mentality that resulted in more financial freedom for him, got out of the military, and lived life on his terms. | |||
12 Sep 2024 | Google Vs Facebook ads for land investing: Which is king? (Podcast Ep#119) | 00:45:12 | |
The answer might surprise you. As land investors, we’ve long been aware of the power of Facebook for grabbing leads but are we sleeping on pay-per-click (PPC) Google ads? We wanted to find out so we brought on PPC expert Brandon Bateman to give us the details…and it turns out Google search ads can be better for land investors than Facebook ads. In this episode, Brandon takes us through the reasons why, one of them being that Google searches naturally have higher intent than passively scrolling Facebook. He also clues us in on the mechanics of PPC advertising, the costs and which type of land investors this works best for. IN THIS EPISODE:
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08 Sep 2022 | Is it easier to flip infill lots? | 00:24:36 | |
Is it easier to flip infill lots? Meet Damien Dupee, a crafty and creative land investor. And in this episode, we are going to talk about ‘Infill Lots’. As a lot of people are not familiar with this - Damien will share with us what it is and why he loves going after infill lots versus rural land. He’ll also share with us the the advantages of it as well as the signs and what to look for in an area that are good to target. In this episode listen and learn:
Show notes: We Are Land Specialist - https://www.wearelandspecialist.com/ We Are Land Specialist YouTube Channel - https://www.youtube.com/channel/UCVRy29XZYu7Y9KyXfQrPYaA Ad: Land Investing Mastery with Travis King - www.pebblerei.com/travis | |||
16 Jan 2025 | Texting for Land: Why 17% Response Rates Are Just the Beginning! (Podcast Ep#128) | 00:43:19 | |
How do 17 to 20 responses for every 100 messages you send sound? That’s the cold, clockwork math behind texting and – good news! – it’s far less complicated than it seems to get started with it. In this episode, we’re talking to Michael Bartolomei of Launch Control about the ins and outs of texting marketing, including the benefits of features like “Text Spinners” and “Quick Replies”. Plus, why it’s a stellar complement to your other marketing channels. Initially started by a real estate investor looking to solve his own problem, Launch Control is actually not optimized for messages sent – it’s optimized for discovery calls booked and hyper-focused on creating individual conversations. Ready to get active with your marketing and build consistent inbound responses? This is the episode for you. IN THIS EPISODE:
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11 Feb 2021 | Selling Land With a Real Estate Agent | 00:41:37 | |
Jaren of REtipster shares his strategy of marketing... a very hands off approach. His strategy of using a Real Estate Agent to sell land allows Jaren to focus solely on acquisitions and gives him a few other perks as well. Not only that, but Jaren also shares some of his entrepreneurial stories and gives us some valuable insights into running a business. Listen to this episode:
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01 Oct 2020 | 5 Psychological Pricing Tactics For Land You Should Use Now | 00:12:59 | |
Here are 5 tactics that you can apply today when pricing and marketing your properties today. Leverage studies done across thousands of transactions and see how understanding the psyche and results from previous tests can help you optimize your pricing and marketing. I'm sharing an article produced by Nick Kolenda (nickkolenda.com) which focuses on psychology and marketing. It's lengthy list of studies/tactics and I reduce them to the top 5 that can easily directly apply to help you optimize your marketing, pricing, and ultimately your sales. Listen to this episode:
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05 May 2022 | How to Bulk Buy Land? | 00:33:42 | |
We welcome back Peter Nukasani from Once Upon A Brick. We all knew him from the previous episode (1300 Deals with No Mail Sent Episode #63). As he shared how he got started at the early age of 24, he also shared with us how he didn't really do any push on marketing to acquire land. Here in this episode, Pete will get into the specifics of how he exactly builds relationships to acquire land in bulk. How this has allowed him to scale and what it's like to work with other land investors and the challenges. Listen and learn:
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09 Jun 2022 | Proving if the 'Land Flipping' Model Even Works?! | 00:26:56 | |
In this episode we have Mike Yost, who is a land investor who got started not too long ago in the land flipping business. His goal: to prove the concept of land and test the waters before fully diving in. So what does it mean to 'prove' the concept before getting fully invested in the land business mean? Listen to Mike as he shares his short journey and the kind of results he's been able to conjure up in the first few months of starting. And still fresh in his mind, Mike will also share with us the common mistakes he encountered as he was starting and how he learned from them. In this episode listen:
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24 Oct 2024 | Land newbie to major subdivides: lessons from 3 months in the game (Podcast Ep#122) | 00:36:56 | |
Kevin Murray got into land 3 months before the recording of this episode. In that time – from June to September – he and his partner:
How’d they make it work so fast? It wasn’t luck. After a decade in advertising, Kevin moved into real estate in 2020, where he and his team focused on mobile homes and tiny home communities – they now have ~695 sites under management. But they were buried in work, 60-80 hours a week. The move to land only happened after they discovered the key to buying back their time: systems and processes. Tune in to find out what else supercharged their growth. IN THIS EPISODE:
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07 Jan 2021 | How He got his First 50 Properties in a Year! | 00:31:34 | |
Listen as Paul Brewer, a fire fighter, shares his retirement plan and what he's learned within his first year of actively investing in land. Paul shares his retirement plan and what he's learned within his first year of actively investing in land. Not only that but dives into the tools and strategies he trusts in order to reach his investing goals. Listen to this episode:
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14 Apr 2022 | How to Actually Profit from Land?! | 00:40:00 | |
By keeping things simple, you can achieve a lot. In this episode, we welcome back Jaren Barnes as he shares with us how he makes sure his land investing business is profitable using the Profit First mindset. Jaren talks about implementing this method in his business. Additionally, he shares with us what it was like following this mindshift. As an entrepreneur who is not wired to be an accountant shares with us how managing money was a learning process for him, and how he fell into a rabbit hole that inspired him to do an extensive research on pretty much everything. In this episode and learn: - What is profit first (for land) looks like - How to worry less about your costs - A list of financial institutions that aligns with 'Profit First' methodology | |||
01 Jun 2023 | Expectation vs Reality of a Land Flipping Business | 00:54:20 | |
Closing deals left and right, cash pouring in passively and minimal stress…life as a land investor sounds pretty good, huh? Is that reality though? Not quite. In this episode we’re welcoming back top land investor Sumner Healy to paint a clearer picture of what land investing – or land entrepreneurship as he calls it – is really like (check out his previous appearance here). He walks us through his own experiences growing his land business, starting with just $7k to having regular 6-figure months. The journey to success is never linear however and with those highs came plenty of lows, from burnouts to plateaus and ceilings that seemed impossible to break through and everything in between. Sumner candidly lays out the thought processes and mindset that helped him carry on and which are vital for success in land. IN THIS EPISODE LISTEN AND LEARN:
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04 Jul 2024 | The Secrets of Market Selection: From Spray and Pray to Sniping (Podcast Ep# 114) | 00:52:01 | |
This episode is an absolute treasure trove of *deep* land investing knowledge and advice. Sumner Healy is nothing short of a legend and having him back on the show (third time is a charm!) to get into the nitty gritty of his business is a treat for all. If market selection is giving you trouble, you’re going to want to listen to this one twice. The process Sumner has built over the years to pick the right markets has yielded some epic results: - 79% increase in offer accuracy - 67% increase in ROAS (return on ad spend) - Reduced time on market from 90 days to low-*30s* - 8 hours a week saved by removing the manual aspect of market selection On top of a thorough, tactical breakdown of his process, Sumner also gives us the scoop on how he built his team and the lessons learned from scaling that team up *and* scaling it down. The days of spray-and-pray marketing are long gone and the age of the sniper is upon us – this episode will help you aim better. PLUS: [LIA Mastermind event announcement] Join Sumner and a *ton* of other investors in Vegas for two days of education, community and connection.
IN THIS EPISODE:
- Learn Sumner’s market selection process – in detail
- Discover the importance of homogeneity when doing market research
- Find out what a *micro*politan market is
- Hear how one of his community members turned $7k in marketing into $220k in profit
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27 Jul 2023 | Why Attitude (and Systems) are Everything as an Entrepreneur | 00:41:12 | |
Consider this the no-excuses episode. Mina Rickey joins the show with her contagious positivity and entrepreneurial spirit to talk about everything from getting started in land investing and her unconventional strategy to the importance of building processes. With involvement in multi-family homes and self-storage properties as well, she’s on the path towards building a business that she can work on, not in (something the Dirt Hacker Challenge has helped her with). When it comes to taking any sort of action, as Mina puts it, “there’s no time limits, only attitude limits” If you’re feeling stuck, this may very well snap you out of it. IN THIS EPISODE LISTEN AND LEARN:
Show notes: Books | |||
15 Dec 2022 | Can You Run A Land Business Remotely? | 00:42:28 | |
Is it possible to successfully buy and sell land when your team is spread across 2 continents, 12+ hours apart? It sure is and that’s exactly what Mary & Ann Danielson have been doing! In just 18 months these two sisters, Ann based in the Philippines and Mary in the States, went from learning about land investing to doing 8 deals in 2022 alone (and only investing 6-10 hours a week after they got the ball rolling🤯). In this episode, they break down their strategy of targeting larger properties and also give us some vital productivity tips & tricks that allow them to use their time difference to their big-time advantage. In this episode, listen and learn:
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18 Jul 2024 | 13 Niche Lists You’ve Never Considered (Podcast Ep#115) | 00:44:41 | |
We’ll cut straight to the chase: if you’re sending mailers, this episode is a must. Michael Robertson builds campaigns like no one else in the business and he breaks down exactly how he makes each of the lists on his 13 Niches Lists. His best list: 3,000 mailers. 11 properties bought. That’s 1 out of every 272 mailers sent. Impressive. The key to his success? Build a great list first, then filter and refilter, digging through some truly inventive lists, like:
Michael is no doubt one of the most creative land investors working today, get your notepad ready and learn how to build each list. IN THIS EPISODE:
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23 Jul 2020 | Branding for Land Marketing | 00:29:03 | |
Amy is the founder of their land investing company and Amber was once a marketing director for an ad agency so you'll want to see exactly what they're doing from a marketing perspective. They both join us on this episode to talk all about their experience with branding for marketing land and how they think it makes a difference for their business. Listen to this episode:
Show notes:
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10 Dec 2020 | Full Time Mom Making Big Wins with Land | 00:28:05 | |
Megan Autrey, a full time mommy and is still new to land investing. Starting this year, she's gone from not knowing the basic real estate acronyms to making big profits and setting even bigger goals. Megan talks about her own mindset, goal setting, and approach to land investing has gotten her where she is - and how truly do-able this business is even for a full time mother. Listen to this episode:
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13 Jul 2023 | The Truth About Systems and Multi-touch Marketing | 00:31:36 | |
Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal? The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview. On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing. She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more. IN THIS EPISODE LISTEN AND LEARN:
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22 Oct 2021 | Selling Land on TikTok?! | 00:23:23 | |
Land investors get creative as any entrepreneur should - and that's exactly what Michael Novak is doing. Michael is now taking his marketing to one of the latest trending social media platforms - TikTok. Quick and to the point (literally 15 seconds) showcasing his properties on his REI Conversion website (REI Landlist) and generating tonnes of leads and completing sales of his properties from the traffic hes gained from TikTok. In this episode, Michael shares with us his experience, approach, and journey as he continues to find new opportunities and keep an open mind when it comes to marketing his properties. | |||
07 Oct 2021 | Stop Overanalyzing Land and Just Start | 00:45:07 | |
It can be easily overwhelming when starting your land flipping and investing journey. It's exactly what happen to nation-wide land investor, Travis King when he started. Over consumption of courses, content, and dealing with some of the most typical hangups of starting up your own business. In this episode, Travis walks you through his journey of month after month of delaying the start, but not only that, as he now coaches others who are getting started in the land space and shares some of the more common things he hears about other land investors who just need to get started. Travis shares:
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28 Mar 2024 | The Cure to Your Scaling and Hiring Problems? (Podcast Ep#106) | 00:52:45 | |
If there’s one truism about the land business, it’s that anyone can do it if they have the right attitude and stay consistent! Kendall LeJeune's journey to land success is cut from that very cloth, a teacher turned serial entrepreneur who does podcasting, coaching and runs a 5,000+ person online community alongside his thriving land business. In this episode, he takes us behind the curtain, getting into the nitty-gritty of how he finds surefire hires (plus a hack to amplify accountability) and his onboarding process. The big takeaway though? Processes. Before you bring anyone on or scale, you need to dial in your systems, build detailed playbooks and understand each step personally. It’s all much easier than it sounds when you hear Kendall break it down! IN THIS EPISODE LISTEN AND LEARN: - Why it’s important to embrace challenges and fear to get where you want to be - What to do if you’re starting with ZERO dollars to invest - How to help hire find their zone of genius | |||
10 Mar 2021 | Ways to Automate Your Land Business | 00:40:52 | |
Callan is a CRM specialist and a land investor and absolutely loves AUTOMATING. In this interview, Callan shares with us some of the basic tools and systems that you can easily automate in your land investing. The great thing about automation is that you can get very creative, but it always begs the question "how and what do I automate?". So Callan shares some great automations that you can setup to get your feet wet in understanding basic land automations that can help you save time. Listen to this episode:
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06 Feb 2020 | Here's What Cash Buyers want from Wholesalers and Flippers | 00:27:14 | |
Dustin Heiner is a buy and hold expert. He's on the other side of the fence, buying properties from flippers and wholesalers so he can rent them out. So he knows exactly what he wants from investors who offload properties. Listen to this episode as Dustin explains:
Get into the mind of a cash buyer and understand exactly what they want and need in this episode so you can offload more properties. | |||
02 Jan 2025 | No Toilets, Termites or Tenants: From House to Land Flipping (Podcast Ep#127) | 00:39:43 | |
The beauty of flipping land for Wayne Mutata? Not having to deal with the dreaded Three T’s. “No toilets, termites or tenants” as he puts it. A winding road took Wayne from Zimbabwe to Pennsylvania and then from gym owner to house wholesaler and eventually top-tier land flipper. Transitioning from houses to land wasn’t exactly a walk in the park though and he candidly takes us through the mistakes he made along the way – some of which became blessings in disguise. Whether it was finding out how to hire the right VAs, the value of moving from spreadsheets to a proper CRM to manage his land biz or teaming up with other investors to learn the ropes, Wayne is a true fountain of knowledge. Tune in for the goods. IN THIS EPISODE:
Show notes | |||
11 Jan 2024 | Can Community Make You a Better Investor? (Podcast Ep #103) | 00:49:01 | |
There’s an old proverb that goes like this: “If you want to go fast, go alone. If you want to go far, go together”. Wayne Boerger’s land investing journey aligns quite well with that. Picking up the trade as a side hustle during the pandemic as many others did, it wasn’t until 2023 and not one but two layoffs that he decided to cut the shore line of corporate life and go all in on land. How’d he make it work after nearly a decade with SalesForce? Community and accountability. Sounds simple but getting into a community and showing up consistently can get you past all the blockers in your way – and it’s an extremely helpful hack for getting you over imposter syndrome which is so common amongst entrepreneurs. Listen in and see how community is helping set Wayne up for a 7-figure year. IN THIS EPISODE LISTEN AND LEARN:
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31 Mar 2021 | Leveraging VA's For Your Land Investing | 00:32:57 | |
Pete and Anthony behind LandVA4u.com are helping land investors optimize themselves in their own business by arming them with VA's. In this episode we explore what roles different VA's typically take on within the land flipping business and the tools commonly used between the team. Listen to this episode:
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30 Apr 2020 | How To Land Invest From Out Of The Country | 00:30:18 | |
Land investing can be done completely virtually, and from anywhere around the world. But there are a few challenges you'll come across. In Episode #30, we talk to Sven Storring about his story of investing all the way from Stuttgart, Germany. Wether you're from a different country or looking to live abroad and continue growing your investing business this episode is packed with specific tools and services that will keep you running at full speed. Listen to this episode:
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10 Oct 2024 | A Murder of a Land Deal: A Halloween Horror Story (Podcast Ep#121) | 00:46:20 | |
Are messy properties worth the headache? In this episode, we’re talking to Josiah Ronco about a hair-raising deal that took roughly 17 months to close. Starting with murder – just in time for Halloween, right? – and moving from probate to rights of survivorship to tracking down 8 signatures with mobile notaries across the countries and finally creating an easement for a memorial site…this property was about as nightmarish as it gets. Was it worth it? Depends on if 5-figure profit margins are your cup of tea. Certainly one of the wildest stories we’ve heard! We also cover Josiah’s team building and how creating content is starting to play a big role in his land business. IN THIS EPISODE:
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30 Jan 2025 | The Next Blue Ocean for Land Investors?! (Podcast Ep#129) | 00:51:51 | |
Ready to dive into the world of distressed properties and the big margins they bring?In this episode, we chat with Clint Turner, a land investing legend who shares his secrets on turning seemingly unsellable properties into hugely lucrative deals.How lucrative?How does $800k on a deal he was all in for $230k + entitlements sound? (He takes us through the whole wild story, rest assured)Always in the lab working on new strategies, distressed properties and finding solutions for sellers turned into an absolute goldmine of new business for his team.Also known as encumbered properties, these deals have become a blue ocean strategy that has completely replaced traditional land flips for him.Tune in as he explains the ins and outs of marketing, acquisitions, and the legal challenges that come with them, showing us how to turn opportunities into profitable deals.**IN THIS EPISODE:**- Understand how shifting from land-flipper to problem-solver can pay big dividends- Learn the flags Clint looks for when hunting for acquisitions- Discover the marketing techniques that bring these properties to lightShownotes:- learn.land | |||
24 Feb 2023 | 6 Secrets to Accelerate Your Land Investing Business | 00:50:49 | |
DO NOT miss this episode if you want to speed up your growth and make more money in less time. Travis King, a 7-figure land-flipping legend, has been in land for over a decade now, building a hugely successful business with his wife and finding financial freedom along the way. But he could’ve done it faster – and spent less. In this episode, he breaks down 6 straightforward secrets for doing just that; hard-learned over 10+ and hundreds of deals in dozens of states. This will reshape how you go about investing, especially if you’re just getting started. IN THIS EPISODE LISTEN AND LEARN:
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09 Feb 2023 | Freedom & Flipping: Create a Life You Love with Land Investing | 00:36:24 | |
Spend over a decade and a half in the land investing business and you’ll learn a thing or two. In this episode, Jeremy Davidson shares his time-tested insights. Before Pebble (or any land-specific software), Jeremy was handwriting offer letters, filling out spreadsheets by hand, stuffing notebooks with county comparisons, property value equations and more. Why? The conviction that getting land investing right would give him and his family more freedom and choice than a 9 to 5 ever could. Spoiler: he was right…his average ROI is over 200%. Times have changed and his operation has gotten more sophisticated thanks to a hard-learned lesson: just keep going, stay focused and don’t stop.
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05 Mar 2020 | The Top 3 Questions for Marketing Land On Facebook | 00:20:21 | |
In Episode #26, Facebook land marketing specialist, Justin Melquist, comes onto our show to share the top 3 questions he's been receiving when it comes to the process of marketing land on Facebook. Justin answers these questions to put to ease some of your concerns you may have that may limit you from posting more. In this episode we also talk about our upcoming AMA (Ask Me Anything) Facebook Live event inside of the REI Conversion Community Facebook Group on March 11th (at 5:30pm Pacific, 7:30pm Central, and 8:30pm Eastern). Please join us inside of this group for our AMA: https://www.facebook.com/groups/reiconversion/ Listen to this episode:
Show notes: Landtrainer - Marketing Land on Facebook 2.0 Course | |||
10 Mar 2023 | How Systemizing Helps You Avoid Burnout | 00:34:48 | |
The quickest way to burn out is to go hard as you can…without any direction. It’s something our good friend Paul Brewer knows all too well. At one point working 60 hours/week as a firefighter and another 60 in land investing, work-life balance was all but impossible. What changed? Stopping, reevaluating and committing to getting systems in place after creating goals and a long-term vision. Paul learned to pace – because there’s no race in finding success! – and started buying back his time through strategic hires (we did an entire episode on the importance of the exact job Paul hired for) and optimizing processes. IN THIS EPISODE LISTEN AND LEARN:
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06 Oct 2022 | Invest in Yourself For The Highest ROI | 00:32:03 | |
Ajay Sharma is a man on a mission. Fresh out of college, he stumbled on land investing and never turned back (listen in for a pro tip that can save you $1,000+). In this episode, he walks us through how he turned early success into a full-time land investing business with 25+ deals this year alone. It boils down to mindset and Ajay continually develops his through mentorship and being a sponge for knowledge so he can continuously optimize for bigger returns. In this episode listen and learn:
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01 Aug 2024 | When to choose violence in land investing (Podcast Ep#116) | 00:49:48 | |
“If you have an opportunity on the line, it’s our responsibility as land investors to close that deal…Violence is the answer sometimes, getting s**t done, making it happen” Clayton Hepler isn’t talking about literal violence here, of course, it’s all about doing what it takes to push a deal across the finish line. Being deeply involved, making the calls, following up, going beyond standard due diligence and more. This guy is the quintessential operator and has built a killer land investing business through attention to detail, accountability to key metrics and data-driven decision-making. He’s downright scientific about getting results from his sales team with daily sales trainings and role playing, weekly call reviews and a strict adherence to measuring those trainings against KPIs. IN THIS EPISODE:
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23 May 2024 | Is This the Way To Build a Life-Changing Business? (Podcast Ep#111) | 00:49:46 | |
What’s your sweet spot in land? Marketing? Talking to sellers? Chris and his team found their niche in equity funding and dispo – getting into the nitty gritty of the transactional side of land investing – and doubling down on it; helping land investors grow their business by moving to larger and larger deals. Whether you’ve been in land for years or just a few months, you quickly learn that your money is made on the buy side so your due diligence and underwriting need to be top-notch. That’s where Chris and his company, Serious Land Capital, shine, having done *thousands* of deals over the years to hone their craft, they now have 7-figure deals sent their way *weekly*. In this episode, he breaks down the equity funding business he and his partners have built and their process for choosing what to fund. IN THIS EPISODE LISTEN AND LEARN: - The go-to tools Chris uses for diligence - Why 90-95% of the deals they’re brought are a *no* - Why investors seek equity funding and their process for assessing each deal Show notes: https://www.seriousland.capital/ https://www.facebook.com/groups/landdailydiligence https://landfunding.partners/ [chris@seriousland.capital](mailto:chris@seriousland.capital) | |||
08 Feb 2024 | Closing More Land Deals with Cold Calls (Not Mailers!) (Podcast Ep#104) | 00:46:39 | |
Tired of sending out endless mailers only to hear crickets? It might be time to ditch the mailbox and dial in your success with cold calling. After a year or so doing direct mail, that’s exactly what started happening to Joe Roberts – his returns from mailers began to fall off dramatically and he needed to adapt. Cold calling went from being a lead generation testing ground alongside trying out SMS to quickly becoming the way. From learning the ropes personally by being on the phone to building Land Caller, a dedicated cold-call lead gen company for land investors, cold calling has fueled Joe’s rise to becoming a 7-figure investor. In this episode, he drops knowledge on everything from cost per lead to ideal call length to planting seeds for the close. IN THIS EPISODE LISTEN AND LEARN:
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02 Nov 2023 | How to scale a 7-figure business in less than 2 years (Podcast Ep #98) | 00:37:55 | |
“The businesses that make it to the next level, they don’t do it by working harder or working more, they do it by removing friction.” From only getting into land in 2020 to already building a 7-figure land business, Justin Piche knows a thing or two about getting to that next level. In this episode, he breaks down how he removed friction from the micro to the macro; from the tools his team uses to how he built out a 10-person, international team (including the position he considers most important). Add in insights on marketing, forced appreciation, team empowerment and how he structures compensation, this is essentially a mini masterclass. IN THIS EPISODE LISTEN AND LEARN:
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21 Sep 2023 | Land Investing Secrets from an 8-figure Entrepreneur | 00:55:15 | |
A pilot, a firefighter and a supplement company owner walk into a bar… Bartender says, “Hey Buck”. In this episode, we go deep with Buck Rizvi, an entrepreneur who ran 7- and 8-figure e-Comm businesses (and still does!) before jumping into the land business. Given his success and diverse experience, you’ll want to take note of his thoughts on land, to paraphrase: “Compared to other things that I’ve done, land investing was the fastest at generating profit – and a lot of profit. I’ve never seen something move that fast.” From just getting started in 2020 to being the head coach for Land Investing Mastery, Buck takes us through his journey, highlighting the importance of caring about people and going the extra mile to connect with them. Get your notepad out, this one is chock full of actionable insights. IN THIS EPISODE LISTEN AND LEARN:
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28 Jan 2021 | Goal Setting For Land | 00:51:32 | |
Travis King is a very active land investor - doing 7 figures in land. He shares with us in this episode on mindset and goal planning for land investing. Not only that, but because of the sheer amount of mailing that Travis has done, he shares his insights on things like envelope types to the split testing he has done to look into mailing type. Listen to this episode:
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15 Jun 2023 | Is This Your Alternative To Direct Mail? | 00:33:33 | |
Whether you’ve been in the land investing for months or years, direct mail has long been considered the bread and butter of a viable business. But If you’re concerned about direct mail costs and getting nervous about your response rates, there are other ways to reel in leads and close deals, specifically: Cold Calling. Listen in as Nicholas Nick, the founder of Lead Mining Pros, breaks down the best practices for developing a cold calling strategy. Everything from how to get started to script tips to overcoming objections and, critically, when to actually make the offer. 88
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03 Feb 2022 | Don't Waste Time Qualifying Leads on the Phone! | 00:21:10 | |
Sean shares why he decided to step it up another level and bring on a phone answer service to pick up his call and qualify his seller leads. This helped Sean to buy back time so he can focus on other parts of his business as well. | |||
15 Apr 2021 | Easy Offline Land Marketing | 00:24:50 | |
Sarah, a full time land investor, works in specific pockets of area she has selected. Not only only that, she moves properties ultra fast... using an offline strategy - signs! Sarah shares her experience of using signs to sell land - a simple but fool proof way of marketing properties. Listen to this episode:
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15 Aug 2024 | It’s a seller’s market, can cold calling save the day? (Podcast Ep#117) | 00:36:10 | |
We’re very (very) much in a seller’s market and a lot of land investors are seeing their direct mail response rates crater. What can you do to keep the leads flowing and deals closing? Alicia Jarret says the key to staying ahead of the marketing curve is zig when everyone zags and that everything in land is a numbers game. For her, that meant not only doubling down on cold calling but bringing the entire operation in-house and building a service that filled the gaps she and other land investors were noticing. In this episode, she breaks down everything from qualifying leads to follow ups to the importance of warm transfers.
Now is the time to experiment with your marketing, cold calling just could be the solution you’re looking for to speed up lead flow.
IN THIS EPISODE:
- Why compliance matters more than ever for cold callers (hint: fines)
- Learn the ideal length for an initial cold call
- Discover the types of questions your callers should be asking
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18 May 2023 | Scaling Your Land Business: The Power of Repeatable Systems | 00:31:11 | |
Repeatable systems are the key to scaling your land business and buying your time back. Getting processes out of your head and documented ultimately helps you get them out of your hands too, allowing you to delegate so you can focus on the highest value tasks. They’re the difference between feeling like you’re an employee of your business, stuck doing endless admin, and being the owner that’s free to chart a path toward greater profit. In this episode, we’re talking to the author of SYSTEMology, David Jenyns, about the benefits of creating systems, how to implement them *and* how to maintain them. Oh, and systems aren’t only for teams, they can help a solo owner thrive and scale just as well. IN THIS EPISODE LISTEN AND LEARN:
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23 Jan 2020 | From A Lead To Becoming A Buyer With Email Automation | 00:17:55 | |
What do you do after a buyer lead submits their information to you? A lot of us just leave it at that. Thing is that, leads need time before they make a purchase. Most buyers are never typically ready to pull the trigger. Listen to how Luke Harris builds a relationship with his leads, familiarizing himself with that lead, nurturing that lead, and it's all done without him having to even lift a finger. All automated. Luke has an automated email sequence that he delivers, and in this episode, Luke shares his strategy. Luke shares:
Follow these strategies in order to nurture your leads making it easier for your buyers to purchase properties from you. | |||
29 Aug 2024 | How 1+1=10 with a rock solid business partner (Podcast Ep#118) | 00:47:50 | |
Are you a Visionary or an Integrator in your land business? More importantly, what the heck are Visionaries and Integrators, what do they actually do and how do they complement each other to scale a business? That’s exactly what Ben Pijanowski of Assets for Acres breaks down for us in this episode. As the Integrator to Ajay Sharma’s Visionary role, Ben thrives in the day-to-day operations of land investing. That relationship and a clear focus on their roles allow them to both optimize their business *and* focus on growth by committing to one big project a quarter – growing the skillset and knowledge base of their team. The key to unlocking this sort of partnership is finding the right person to collaborate with, which Ben gives some great tips for. PLUS: If you’re a reader, check the show notes for lots of recs. **IN THIS EPISODE:** - Learn what the Visionary/Integrator relationship is and how it works - Find out where to look for partners and the green flags to keep an eye out for - Discover the importance of having clear roles - [Instagram](https://www.instagram.com/benpijanowski/) - [Assets for Acres](https://www.assetsforacres.com/) | |||
20 Jun 2024 | Corporate CEO to Land Investor: $115k on His First Flip (Podcast Ep#113) | 00:43:10 | |
1 to 2 hours of sleep a night, 100 hours a week at work and barely any time to see his wife. That was the life of a young healthcare exec – and while he was making a multiple six-figure salary, life itself was soul-crushing. Mason McDonald found his way out in the form of land investing, netting an absurd $115k on his first deal. In this episode, he takes us through the transition from corporate America to successful land investor with an emphasis on simply taking action. As he puts it, “If you have an idea, take action and then iterate from the action…you're never going to have perfection in this business and you don't need to because your competition is probably worse than you are” With a new career in land, he and his wife could take a 3-week vacation to Japan where he didn’t have to work at all. Not bad! IN THIS EPISODE: - Learn how Mason builds his most successful mailers - Understand the power of consistent follow-up with a marketing breakdown of a 40-50 touch deal that took over a year to close - Get delegating tips from a former healthcare CEO who was a pro at it | |||
24 Aug 2023 | Are you sure your website is helping your land business? | 00:38:50 | |
Did you know that over 90% of people that you market to will check you out before they do business with you? And if nothing meaningful comes up? You can likely say Sayonara to that deal…and leave lots of money on the table. Why? Land is a people-to-people business. People buy from people and website your site is where that relationship starts. In this episode, veteran land investor and real estate marketing pro, Alicia Jarrett explains how effective marketing and branding can humanize your business and improve your deal flow. Because your website and branding are about more than just your domain name, logo and colors. Branding is your story; it’s how you position yourself and how you create connections. Get it right and get more deals. Shownotes: | |||
18 Nov 2021 | From Beer Sales to Full-Time Land | 00:25:40 | |
Like Adam, we all come from different career backgrounds. Adam, previously a beer salesman working long hours and lengthy drive transitions to being able to support his family by simply land investing - not only that but also gets more time with his kids. This episode we dive into Adam's journey, and what he did to make that transition happen relatively quickly. Adam shares:
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30 Dec 2021 | 21 Biggest Land Lessons of 2021 (Part 1) | 00:23:49 | |
2021 has been a year of rebuilding. With the pandemic just looming around the corner, it became a true test of resilience. The ones who were quick to adapt, re-learn and re-assess on their land investing goals were the ones who have thrived despite a seemingly slow paced business flow for most of us. In this 2-part episode, we invited a mix of 21 land investors who are either still new to the business, somewhere in between and also the seasoned ones who have kept their A-game despite the ebb and flow of the land investing industry. Get to learn some insights, as they each share their biggest land lessons of the year 2021 which have helped them stay on track and remain steadfast with their goals. For Part 1, you get to hear from our following guests::
3:50- 5:35 - Mike Ferreira 8:26 - 9:34 - 12:02 - 14:22 - 17:05 - 18:38 - 21:12 - | |||
23 Mar 2023 | How Land Investing Can Jet Fuel Your Retirement | 00:43:14 | |
Retirement is just the beginning. Karl James dabbled in land before retiring and has since gone all in after 4 decades of the 9 to 5. The magic formula to making it work? Relationships, systems and networks. There’s an old saying that goes, “if you want to go fast, go alone. If you want to go far, go together.” Karl takes us through how tapping into the tight-knit land investing community accelerated his growth and improved his business. Just as important is Karl’s transparent approach to talking with buyers and sellers. They say honesty is the best policy, tune in to hear Karl explain how coupling that with an abundance mindset has helped him close deals. | |||
13 Feb 2025 | High Volume vs High Quality: The $1M Land Investor’s Dilemma (Podcast Ep#130) | 00:44:27 | |
Is land investing still a great opportunity in 2025? Absolutely – but the game has changed.Deals are taking longer, competition is fiercer and investors face a choice: get out or get better.In this episode, we sit down with Clay Hepler, a top-tier land investor who’s doubling down on the latter, building a high-quality, scalable business.Instead of chasing volume, he’s focusing on fewer, larger deals while structuring his team and capital for long-term growth.Clay breaks down the process of transitioning from a high-volume model to a quality-focused operation – fewer deals, bigger profits and the team required to support it. He walks us through the decision-making process, the marketing shifts required and the capital strategies that make it all possible.If you're looking to grow past the 7-figure mark, this episode is packed with insights on mindset, systematizing acquisitions, understanding key metrics and leveraging capital partnerships to scale smartly. IN THIS EPISODE:
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07 Nov 2024 | How I Became the Center of Land Deals (BONUS, Negotiation Scripts) (Podcast Ep#123) | 00:44:11 | |
“If land were really that difficult, you think a fella named Rooster would’ve figured it out?” Rooster Vance, the land legend of Texas – and well known beyond the borders of the Lone Star state – talks to us about how he’s been able to kill it so quickly in the larger land niche. It all comes down to an easy formula: Networking + understanding what big buyers need Put another way, land deals are the simplest deals to do once you know where to find big acreage buyers, the ins and outs of what those buyers want and how they need the contracts written. The rest is essentially like filling in the blanks, something Rooster walks us through in detail. And through networking, these massive land deals now come to him. IN THIS EPISODE:
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10 Aug 2023 | House to Land Flipping (and Never Looking Back) | 00:43:20 | |
Refreshingly simple. Those are the two words Colin Murphy uses to describe land flipping after 2 decades in the house flipping game. With so many transferrable skills between the two, it’s no surprise that more and more house flippers are finding success in land. Are you ready to say goodbye to the headaches of homes? The inspectors busting your chops, the low appraisals, the buyer complaints, the permits, etc.? If so, this episode is exactly what you’re looking for. Not to say it’s all sunshine and rainbows though, succeeding in anything new takes time, effort and a heaping helping of resilience. Colin transitioned over 18 months, doing both house and land flipping. Listen in as he breaks down his journey out of one space and into the other. IN THIS EPISODE LISTEN AND LEARN:
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14 Dec 2023 | The Holy Grail for Land Investors (Podcast Ep #101) | 00:49:48 | |
The Holy Grail for Land Investors Are you ready to tap into over a decade of high-level land investing knowledge and strategy? That’s exactly what you’ll find in the Land Investor’s Playbook, Travis King’s new book that’s nearly three years in the making. The plays you’ll find inside are pulled directly from personal experience and the a-ha moments that allowed him and his wife to grow their business to 7-figures. From unconventional plays such as assignments, wholesaling and portfolio takedowns to stacking plays like combining a subdivide with seller financing to appreciate value and create recurring income, you’ll have the how-to for all of them and more at your fingertips. This isn’t some eBook or lead magnet either, this is 208 pages of deep dives into battle-tested frameworks. IN THIS EPISODE LISTEN AND LEARN:
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11 Apr 2024 | Boost Your Call Answer Rate by 95.6% with this ONE change 😲 (Podcast Ep#108) | 00:47:26 | |
A wellspring of hard-earned knowledge, Ajay takes us behind the curtain of his business, giving the inside scoop on his exact sales process. From the key metric he and his team focus on to disqualifying leads to the most common objections land investors face AND how to break through them. He also walks us through how he was able to go from a 23% call-answer rate to 45% – a nearly 100% improvement. Taking to heart the idea of being the mentor he wished he had when he started in land, Ajay is a total open book. There’s so much packed in, you’ll have to listen to this one twice! IN THIS EPISODE LISTEN AND LEARN: - How to get sellers to pick up the phone much more frequently - The 4 types of objections and how to overcome them - How to create your own mastermind Show notes: IG: https://www.instagram.com/investingwithajay/ Website: [Assets for Acres](https://www.assetsforacres.com/) Some of the podcasts he’s appeared on: [REtipster](https://www.youtube.com/watch?v=nFKPZ3YzKqE) [OnlyLandFans](https://www.youtube.com/watch?v=CUViPoXUAug) [Billy Keels](https://www.youtube.com/watch?v=zkXBmLVUEI8) [REtipster](https://www.youtube.com/watch?v=uGFK4-WqqVg) [The Real Estate Investing Podcast](https://www.youtube.com/watch?v=Il-JxIt-414) | |||
14 May 2020 | Instagram Strategies To Actually Sell Land | 00:22:02 | |
In less than 1 month, Alissa and her team have sold their first property on Instagram. Marketing on Instagram still seems new to a lot of investors, but believe it or not, Instagram is now another source of leads to sell property. Alissa is here to share here experience marketing land on Instagram. In Episode #31, I get a chance to jump on a chat with Alissa who looks after marketing for her team's land investing. Having just started marketing on Instagram, in under less than a month they are already collecting leads and have sold one directly through direct messages on Instagram. Listen to this episode:
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13 Aug 2020 | How I Hire Out For My Due Diligence Process | 00:27:05 | |
Joe Schmitt is an active land investor who has set out to create processes for his team. We've brought him onto the show to talk about his processes. In this episode Joe shares with us his experience hiring, training, and building out his processes for completing his due diligence process - which is now mostly hands off for him. Listen to this episode:
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26 Jan 2023 | Why Acquisition Managers Are Your Most Important Hires | 00:42:14 | |
When’s the right time to hire an acquisition manager? How do you find the right ones for your business and what are the red flags to look for? We talked to 7-figure land investor Sumner Healy about that and more; how he built his acquisitions team, the success benchmarks he uses and what he learned from hiring overseas (spoiler: leads care more about talking to someone who knows land lingo than the accent they may have). Sumner’s insights on the number of touches before a lead enters a drip campaign to the touches required to close that deal alone (it’s more than you think!) can boost your close rate. IN THIS EPISODE LISTEN AND LEARN: -How acquisition managers help your business -When hiring one (or more) makes sense -Tips for hiring, onboarding and setting success metrics | |||
27 Feb 2025 | The Focus Formula: How Niche Branding Builds Long-Term Success in Land (Podcast Ep#131) | 00:42:42 | |
Land investing has changed – deals take longer, competition is fiercer and the investors who thrive are the ones who adapt. Our guest, Logan Swanson, has spent years building a land business that stands the test of time and his biggest lesson? Focus. Not that he was! Logan dabbled in countless areas in land (and outside of land, he’s opening a coffee shop in Dallas!) but after 7+ years, his advice for new investors is to be hyper-focused. In this episode, he explains why a strong brand and niche expertise are essential for long-term success in land. We dive into how to create a business that compounds value, attracts the right deals and builds an audience that sustains growth. IN THIS EPISODE:
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05 Dec 2024 | How To Build A (Successful) Land Business as a Couple (Podcast Ep#125) | 00:46:08 | |
Thinking about going into business with your significant other but worried about how to make it work? Or if it can work at all? This is the episode for you. Katie and Brian Desmarais are the married duo behind [Patriot Plots](https://www.patriotplots.com/) and in this episode, they take us through their decision to build a business together – and how it’s working out so well. Spoiler: having a shared vision plays a *big* role in their success. On top of that, they both excel in different parts of their land business, allowing each to stay in their own lane and shine. And guess what? It’s going so well that Katie was able to quit her W-2 job within 11 months of them starting the business. Tune in and find out how. IN THIS EPISODE: - Discover how Brian and Katie built a land business as a couple – and why it’s working - House vs land investing; Brian came from the housing world, find out which skills came with him - Learn why follow-ups, building rapport and creating relationships are mission-critical to making deals | |||
25 Apr 2024 | Wholesaling + Owner Financing + ? = Long-term Success (Podcast Ep#109) | 00:46:24 | |
There’s no such thing as purely passive income in land investing…but owner financing can get you dang close, which Peter Nukasani is all about. The cherry on top? Buying and selling land on terms requires far less money down than creating income via traditional options like dividends (and is much safer than staking crypto!). That’s not all he’s up to though. A strong wholesaling business and a focus on marketing that’s gotten him over 75,000 followers on TikTok – a once untapped space for land before Peter doubled down on it – has created ever-increasing MRR. The real secret to his success? A community. Talking to people who really get it, celebrating wins and working through losses together is immeasurable. The difference between quitting and sticking to it. Creating close connections with folks like Drew Haney, Ajay Sharma and Jaren Barens has enriched Peter’s life and business. IN THIS EPISODE LISTEN AND LEARN:
Podcast Episodes: 1,300 Deals with No Mail Sent! Book: Your Next Five Moves by Patrick Bet-David Site: Once Upon a Brick | |||
28 May 2020 | Why I Only Buy Cheap Land and the Pros and Cons of Land Investing | 00:33:43 | |
Mike Ferreira is a veteran of the land investing world (and a long time owner of REI Conversion websites!). And in this episode, Mike's experience shines as he shares tonnes of wisdom and gems - don't miss this one. Listen into this episode as Mike discusses why he sticks to buying mostly cheap land and sells them on terms and why this works for him. Not only that, but Mike offers his honest thoughts on land investing. What has worked for him, challenges that he's gotten used to and what newbie bad habits still stick with him even though he's been a full-time land investor for some time. Listen to this episode:
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11 Jun 2020 | 3 Issues with Property On Terms | 00:21:09 | |
Mark Podolsky of Landgeek is an advocate for putting property on terms (aka seller financing) but shares with us the 3 common issues of doing so. Not only that, one of the most common questions we get at REI Conversion is what is the best payment processor for land. Well here's another option. Mark shares his favorite system of processing payments that are on terms. Listen to this episode:
Show notes: Geekpay - https://reiconversion.com/geekpay | |||
12 Jan 2023 | Is AI The Future of Deal-Finding? | 00:32:25 | |
Artificial intelligence has hit the mainstream, making big promises to revolutionize everything it touches. Does it mean anything for land investing though? Can AI really be part of your land investing workflow in the (near) future? 2 of the biggest hurdles for investors are often the time it takes to scrub data and the cost of sending mailers. Fred and Shawm over at ReWorked REI believe their AI tool, powered by machine learning, can solve those issues for land investors like you – and generate more deals in the process. Is it too good to be true or are those promises the real deal? IN THIS EPISODE LISTEN AND LEARN: • What the heck machine learning is • How AI-vetted data saves time & money • What to do with data after ReWorked REI processes it Shownotes: @reworkedrei (Instagram & Facebook) Travis King - Land Investing Mastery Computer Scientist Explains Machine Learning in 5 Levels of Difficulty | WIRED | |||
01 Dec 2022 | Big Profits Without Big Risks! | 00:44:26 | |
Land investing is something *anyone* can do. We’re talking to Josiah Ronco, a former guitar tech for a band you probably know, who built a land business from scratch that’s allowed him to quit his day job. Josiah explains how he transitioned into investing without being a tech expert, gives us the hiring tips that helped him scale and talks about some of the fun he has on his properties (snorkeling and hiking anyone??). He also spills the beans about how his massive growth didn’t require leaving his comfort zone and the easy-to-make changes that let him list properties at much higher price points.
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06 Jun 2024 | 90+ Deals in 2 years…With No Prior Experience?!😮🤯 (Podcast Ep#112) | 00:48:26 | |
How does someone go from no background in land to averaging 40 deals a year? Tenacity, taking action and a strong support network. Before March 2022, Chris Johnsen made his living as an electrician, building a great business over 15 years. He’d been eyeing the vacant lot next to him; he wanted to buy it…but didn’t know how. So he popped online, got on the assessor's website and figured it out. A couple weeks after purchase, he sold it for double. Holy cow, Chris was onto something! And so began his journey, working in every part of the land business on the next deals – getting vital experience pounding the pavement for sellers and building a network of developers and buyers – and by deal 10 he wound down his electrician business. Now, it’s all about hiring and removing himself from day-to-day tasks so he can focus on growth. Tune in to learn how he’s going about it. IN THIS EPISODE LISTEN AND LEARN:
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04 May 2023 | The Road to Growth: Why Embracing the Unknown is Key | 00:38:17 | |
Embracing the unknown is critical for moving your business forward and it’s exactly what transformed Johnny Forgione into the land investor he is today. One who jumped almost immediately from single lots and into subdividing while still running his personal training business. He’s not running blindly into new deals though because being an entrepreneur is also about proper risk management. For him, that means investing in himself through continuous education, from books to coaches like Travis King. At the end of the day, you can’t be fixated on the one thing that got you to where you are now, you have to push through and into the unknown to grow. IN THIS EPISODE LISTEN AND LEARN:
Notes: Contact info: FB and email: forgionejohnny@gmail.com | |||
23 Jun 2019 | 001: Posting Your Property In Multiple Markets On Craigslist | 00:11:18 | |
In this episode #1, we discuss how you can post your property in several Craigslist cities to market to neighboring cities, areas, and states and get maximum exposure for your properties | |||
24 Jun 2019 | 002: How Headlines Will Get You More Property Leads | 00:04:10 | |
In this episode #2, we discuss how better headlines can increase your property lead submission rate, helping you land and find more properties and profit from them. Believe it or not, headlines make a difference - and we put our headlines to the test. | |||
29 Jun 2019 | 003: How You Can Lose Your Facebook Marketplace Account Selling Property | 00:07:15 | |
In this episode #3, we discuss what you can do to get your Facebook Marketplace Account in deep waters, what you should avoid and be careful of, and if you do end up in trouble, how to resolve this. | |||
04 Jul 2019 | 004: Hiring a VA Is Worth It to Help You Grow Your Investing Operations | 00:12:02 | |
In episode #4, we discuss how hiring a virtual assistant can help give you time to grow your business. But what kind of tasks should be given to VA’s? How to find and hire VA’s? and What tools are needed? We’ll go over the basics of bringing a new VA into your team allowing you to scale your investing operations. | |||
04 Jul 2019 | 005: Should Your Property Buying And Selling Websites Be Different | 00:07:14 | |
In episode #5, we tackle the topic of if you should have a different site for both your property buying and selling website. And the major risks you’re running if you keep them together as one site. | |||
28 Jul 2019 | 006: Countering Offers: Going from declined to accepted offers | 00:10:08 | |
In episode #6, negotiating and counter offering most of the time can sometimes feel like a lost cause and a waste of time. But here's a simple 2-step script that I have systemized and used that has saved the property's deal and more importantly, time. | |||
04 Aug 2019 | 007: How He's Selling 50% of His Properties Through Email. | 00:25:34 | |
Luke Harris of The Farm Finders began collecting buyer email leads since the launch of his business - even though he wasn't sure what to do with it just yet. Only after a couple years, he has transformed that list and is now reaping the benefits of it, riding out the uncontrollable algorithms of Facebook or Craigslist affecting the sales of property. Luke now sells 30%-50% of his properties to his email list, sometimes within hours of blasting his emails. | |||
22 Aug 2019 | 008 - Building Your Buyer's List: A Live Site Split Test (Facebook Live) | 00:16:43 | |
Should you lock your properties behind a buyer email optin form? And we wanted to truly see if this was an effective method. Our team is going deploy 2 versions of the REI Landlist (land selling website), with mock properties and run the test of collecting emails over the next few months with actual traffic coming. Our Goal: to observe the behaviours of those who are required to submit their email contact vs those who are not required to do so in order to view the properties. Listen to why and how we plan on running this test so that you can follow and track the results we come to to help you make the decision if you should lock your properties behind a buyer lead optin form to grow your buyers' list. | |||
28 Aug 2019 | 009: Why Are You NOT Watermarking Your Property Photos?! | 00:09:41 | |
In episode #9, we discuss about the top 5 reasons of why property investors should be watermarking their photos and how it will drive more buyer leads. Typically this isn't done, but should be incorporated into your tasks of preparing photos and we discuss the easy and fast tools that will only take a few seconds to watermark all your photos. | |||
04 Sep 2019 | 010: The 30 Second Offer to Buy Land | 00:26:50 | |
You get a promising lead from your land buying website… … You then finally make the offer only to be declined immediately. Does that sound familiar? Well in this episode, I am joined by podcast guest, Seth Williams of REtipster. Seth has developed a huge time-saving method to make offers for those leads that come in through your land buying website. Coined the ’30-second offer’, in this episode we talk about:
That’s right, in this episode, Seth shares with us the EXACT email script he uses to deliver these offers plus email HEADLINES for better open rates. Make sure you listen right to the end to hear about his email template takeaway download so you can start sending out these offers. | |||
17 Sep 2019 | 011: How You Should Be Selling Land on Facebook | 00:24:33 | |
In episode #11, I am joined by guest Justin Melquist of the Land Trainer and he shares how he's putting all his efforts into marketing on Facebook. An overwhelming 70% of sales come from Facebook alone, and he shares exactly how he drives his Facebook leads to his site and closes on those sales. | |||
29 Sep 2019 | 012: Scaling and Growing Your Investing Business with Willie G | 00:25:18 | |
Willie Goldberg of Willie G Coaching for land investors is on a new trajectory to 10x his investing business. He | |||
17 Oct 2019 | 013: Win More Deals With Video Emails | 00:09:29 | |
With the beauty of the internet now, we can run our investing out of state - literally anywhere. Whether you are investing from within the next state over, or on the other side of the planet in Thailand, genuine connection through communication can be tough especially when it's done through words typed up in an email. | |||
22 Oct 2019 | 014: Don't Be a Victim of a Land Photography Scam | 00:22:13 | |
Joseph Cote, along with many other land investors has recently become a victim of the growing practice of land photography scamming. Joseph has put together a checklist that can easily reduce the chances of yourself falling victim as well. Using easy tools and switching them on to the right types of questions to verify your photographer is legit, we dive into an episode that will save you from wasted time and money. | |||
05 Nov 2019 | 015: Hands-Off Land Investing with Virtual Assistants | 00:33:05 | |
In this episode we feature Dave Van Steenkiste who brings his experience of automating and running his business as hands-off as possible with the power of Virtual Assistants. | |||
14 Nov 2019 | 016: Generating Motivated Seller Leads Through Facebook Ads (Part 1: Creating Compelling Offers) | 00:34:48 | |
NOTE: This episode is part of a 4-part mini series. | |||
02 Dec 2019 | 017: No More Facebook Tire-Kickers By Prequalifying Your Leads (Systematically) | 00:29:31 | |
One of the most time draining and intensive activity is answering to all the messages on Facebook for your vacant land property. At the same time, you can't avoid talking and dealing with these leads. So what do you do? | |||
11 Dec 2019 | 018: Strategies To Collecting 5-Star Reviews and Build Trust | 00:20:29 | |
Building trust is key to winning more leads, sales, and completing deals. I'm joined by Robert Dow, a full time land investor, who discusses the strategy of collecting positive reviews, ratings, and testimonials. In this episode we cover the timing, strategies, and tools that make collecting testimonials easy. But, Robert also shares how he deal with challenges like negative reviews, like the ones on Google or Facebook. It's time you included testimonial collection as a part of your system after completing any deal. | |||
18 Dec 2019 | 019: How Virtual Wholesaling Forced Us To Systemize and Scale | 00:33:39 | |
2 best friends from up in beautiful British Columbia, Canada, Josh Alter and Steve Enns run a successful and growing Virtual Wholesaling business. Working out of both Texas and Atlanta, the two believes that running a virtual business has forced them in to a position to systemize with precision in order to succeed. Listen to this episode as the duo shares their thoughts on how running a business is an expereince of trial and errors and sometimes that even means going against conventional thinking like having boots on the ground, which was being outperformed by them closing on the phone rather than someone in the market locally. Not only that the two share some of the tools that allow them to automate and scale, and how they have structured their team to win in these markets virtually. | |||
26 Dec 2019 | 020: Tips on Hiring Your First Virtual Assistant this New Year | 00:25:43 | |
I am joined by Seth Williams, who runs a real estate investing business, a real estate investing blog and podcast, and a land investing education site. He absolutely cannot do this on his own and has been through the ropes of hiring help for one off projects to a permanent virtual assistant. Listen to this episode as Seth Williams of REtipster shares his thoughts of what business operations was like before and after a VA (good and bad) and the new challenges that present itself when having a VA. Seth also answers the most common questions of how much he pays his Virtual Assistants all the way to a very interesting hiring process to hiring the perfect VA Show Notes: | |||
04 Jan 2020 | 021: Generating Motivated Seller Leads Through Facebook Ads (Part 2: Effective Facebook Ad Copy & Images) | 00:34:40 | |
NOTE: This is episode 2 part of a 4-part mini series. |