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The Korean Beauty Show Podcast (Lauren Lee)

Explore every episode of The Korean Beauty Show Podcast

Dive into the complete episode list for The Korean Beauty Show Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
18 Jan 2021Skin Care Resolutions for 202100:24:26

Looking to get your skincare routine off on the right foot in 2021? I’ve got 9 skincare resolutions to get you started! 

CONNECT WITH ME 

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Now I’m not a big one for New Years’ resolutions that involve diet, exercise and drinking more water. We’re all big enough and old enough to know that we probably should be doing all of these, and when it comes to the really extreme ones they’re just yet another way for us to beat ourselves up about something. 

So, I’m going to skip right past them and get onto the juicy stuff - some skincare resolutions that involve simple tweaks you can make to your routine. 

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/skincare-resolutions-for-2021-ep-37

Resources for Today’s Episode

See omnystudio.com/listener for privacy information.

19 Jan 2022Korean Sunscreens & the SPF Controversy Part 200:29:29

2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re wrapping up our deep dive into this part of the Korean beauty industry, and where the industry goes from here. For Part 1 of this 2 part series, listen here

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty:https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary:

  • How Korean Regulation Allowed the Sunscreen Scandal To Occur
  • Why Was Korean SPF Regulation Like That In The First Place? 
  • SPF Controversies Overseas 
  • Comparing Korean sunscreen regulation with SPF regulation in Australia and the USA
  • Australian-Approved Sunscreen Ingredients
  • FDA Approved Sunscreen Ingredients
  • Where Does the Korean SPF Industry Go From Here?

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ep-90-korean-sunscreens-the-spf-controversy-part-2

 

Looking for Aussie approved sunscreens in Australia?

We put the call out to our community and asked them for their FAVOURITE Aussie-approved sunscreens that are listed on the ARTG.  We've published a handy guide to the Top 15, which you can download here

See omnystudio.com/listener for privacy information.

05 Apr 2021K-Beauty's Favourite Antioxidants00:20:08

Today we’re deep-diving on antioxidants in Korean skincare, plus taking a look at some of the best K-Beauty products you’ll find them in.

CONNECT WITH ME 
Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/k-beauty-s-favourite-antioxidants-ep-48

What to do if you liked Today’s Episode

  • Make sure you grab a copy of our free Guide to K-Beauty when you sign up to the STYLE STORY newsletter 

See omnystudio.com/listener for privacy information.

23 Nov 2020The Best K Beauty Products to Pick Up at the Black Friday Sales00:18:12

The Best K-Beauty Products to Pick Up at the Black Friday Sales - Ep-29

Planning to pick up a bargain at the Black Friday Sales this year? Stick around
because on today’s episode of the Korean Beauty Show podcast we’re going
through the best K-Beauty products to grab on sale!


CONNECT WITH ME


Instagram: www.instagram.com/lauren.kbeauty


Facebook: www.facebook.com/stylestory.au


Website: www.thekoreanbeautyshow.com


Pinterest: https://www.pinterest.com.au/stylestoryau


Tik Tok: https://vt.tiktok.com/ZSaHUgHL/


Download Your Free Guide to K-Beauty:

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

 

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/the-best-k-beauty-products-to-pick-up-at-the-black-friday-sales-ep-29

 

What To Do If You Liked Today’s Episode - The Best K-Beauty Products to Pick Up at the Black Friday Sales - Ep-29


● Come and find me on Instagram and let me know what products you’ll be picking up at the Black Friday Sales in 2020

See omnystudio.com/listener for privacy information.

27 Jul 2022KBeauty for Teens00:21:44

On today's episode of the Korean Beauty Show podcast, Lauren shares her teen skincare guide with practical Beauty tips for caring for skin at this age. She also shares product recommendations to help teens and parents. 

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

Episode Summary:

Teens are faced with some specific skincare concerns driven by hormonal changes, excess sebum and acne. One of the great benefits of K-Beauty is that it’s focused on promoting healthy and well-nourished skin. This makes it ideal for teen skin, albeit with a few tweaks. It's not necessary for teens to follow the same routine as adults, nor do they need as many steps. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/kbeauty-for-teens

 

KBeauty for Teens Step 1: Cleanser 

Products mentioned:

KBeauty for Teens Step 2: Toner

APLB Centella Complex Mist Toner

KBeauty for Teens Step 3: Serum

KBeauty for Teens Step 4: Moisturiser

K-Beauty for Teens - Treatment Steps 

Subi’s Perfect Pimple Patch

See omnystudio.com/listener for privacy information.

20 Dec 2021RE-SHARE: K-Beauty Summer Beauty Hacks00:24:02

Summer is the perfect time to shake up your skincare routine because not only is it the season of sun, surf and sand, it also goes hand in hand with enlarged pores, oiliness, congestion, pimples and pigmentation. 

Stick around because today, I’ve got all your summer skincare bases covered.

 

CONNECT WITH ME 

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary:

Access the Show Notes for this episode via https://stylestory.com.au/blogs/podcast/k-beauty-summer-beauty-hacks-ep-33

See omnystudio.com/listener for privacy information.

03 Oct 2024How I Built My K-Beauty Businesses00:35:12

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


CONNECT WITH ME

EPISODE SUMMARY

    • From Law to K-Beauty: An Unexpected Path
    • Building a K-Beauty Empire
  • K-Beauty Fan Following
  • The Trends 
  • Competition in the market 
  • Looking ahead
  • Wrap up 

Watch the Episode: On YouTube 

See omnystudio.com/listener for privacy information.

23 Feb 2023Why is K-Beauty So Popular?00:26:22

Lauren explores some of the real reasons why K-Beauty is so popular, including Korea’s strength as a manufacturing hub, low barriers to entry in the local market, clever marketing and support from the Korean government. If you’re keen to hear a more in-depth analysis behind the regularly touted reasons for K-Beauty's popularity then tune in. 

 

Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/why-is-k-beauty-so-popular

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

EPISODE SUMMARY 

  • Reasons usually given for why K-Beauty is so popular (innovation, design, quality, different ingredients, excellent price points) 
  • What actually makes Korean beauty products stand out from others
  • How Korea became so globally competitive in the field:
    • Marketing 
    • Manufacturing 
    • Government support 
    • Low barriers to entry
    • Thinking globally

See omnystudio.com/listener for privacy information.

28 Feb 2022Makeup is making a comeback & how to pick the perfect Korean primer00:16:26

On today’s episode of the Korean Beauty Show, Lauren discusses the recent news headlines that Korea’s makeup industry is set to bounce back, plus answers a listener’s question about how to pick the perfect Korean makeup primer. 

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Kbeauty News Headlines - Cosmetic Stocks Are Up on Expectation that Mask Wearing Is On Its Way Out 

  • Cosmetics stocks shot up on the expectation that mask wearing is on its way out and makeup is making a comeback 
  • Expectations are rising that it is time for the colour cosmetics industry to exit the "beauty recession" it has been in for two years since the outbreak of COVID-19.
  • Amorepacific, LG Household & Healthcare, Clio, AbleCNC, Tony Moly, Cosmax, Kolmar Korea and more all enjoyed an increase in stock price 
  • U.S. health authorities are expected to ease guidelines for wearing masks, with Korea to follow suit



Question of the Week: Which Korean makeup primer should I use?

  • Depends on your goal and your skin type.
  • Lauren runs through the best Korean makeup primers for a matte look, dewy look and the different skin types 

New Korean Skincare Product Releases on STYLE STORY:

  • Round Lab Dokdo Toner (Super Size version) 
  • Dr G Red Blemish Clear Cream

New Kbeauty Product Reviews:

  •  Tosowoong Ovalicin Cream 
  • APLB Black Snail Cream

 

See omnystudio.com/listener for privacy information.

14 Sep 2020AHAs, BHAs and PHAs Decoded00:16:51

When it comes to acids, you’ve probably seen a few acronyms popping up over and over – AHAs, BHAs and PHAs.  

Today, we’re jumping in to take a look at the three most common types of acids and how to use them in your routine.   

CONNECT WITH ME 

Instagramwww.instagram.com/lauren.kbeauty 

Facebookwww.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinteresthttps://www.pinterest.com.au/stylestoryau

Tik Tokhttps://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beautyhttps://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/ahas-bhas-and-phas-decoded-ep-19

What to do if you liked this week’s episode - AHAs, BHAs and PHAs Decoded

  • Don’t forget to subscribe to the podcast so you never miss another episode
  • Today is the last day to go into the running to win a $100 AUD STYLE STORY Gift Voucher. All you need to do is leave your review for the podcast. 

Resources for Today’s Episode 

See omnystudio.com/listener for privacy information.

28 Sep 2022How Can I Fix Congested Skin?00:24:19

Are you suffering from congestion, bumpy skin or clogged pores? On this episode we're exploring the causes, how to avoid it and the best products to get your skin back on track. 

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/how-can-i-fix-congested-skin

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

Episode Summary 

  • How do I know if my skin is congested?
  • Why is My Skin Congested? 
  • How can I fix it? 
  • What skincare should I be using on congested skin?
    • Cleansers
    •  Toners
    • Skin Treatments 
  • Moisturisers 

Still Looking for More on How To Treat Congested Skin? 

Looking for more personalised tips on how to treat congested skin? Simply reach out to one of our friendly staff at STYLE STORY and we will help curate the perfect routine for you.

See omnystudio.com/listener for privacy information.

31 May 2021Korean Skincare Routine for Winter00:16:43

Winter is on the way and while that’s great for cozy fireplaces, hot chocolate and snuggling in bed, it ain’t so great for the skin. If your skin suffers during woolly weather, then stick around because on today’s episode, I’m running through my recommendations for the best Korean beauty products for winter! 

CONNECT WITH ME 
Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/korean-skincare-routine-for-winter-ep-56

Resources for Today’s Episode

What to do if you Liked Today’s Episode - Korean Skincare Routine for Winter - Ep-56 

  • Keep the conversation going on Facebook by joining K-Beauty Down Under Facebook group.

See omnystudio.com/listener for privacy information.

03 Jul 2023An Honest Review on Korea's Makeup Spatula00:20:58

On Episode 207 of the Korean Beauty Show podcast, Lauren gives her honest review of the viral Korean makeup spatula and who she realistically thinks will enjoy using it. Plus, Lauren spoke with Cosmetics Design about K-Beauty brands pivoting away from China and towards new markets. More tourists than ever are coming to Korea for plastic surgery and dermatology. 


CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s IG: www.instagram.com/stylestory_kbeauty

TikTok: https://www.tiktok.com/@stylestory_kbeauty

Jelly Ko’s IG: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/an-honest-review-on-korea-s-makeup-spatula

 

Kbeauty News 

  • Korea To Take Action on Microplastics  
  • K-Beauty Brands Pivoting Away from China
  • Surge in Plastic Skincare and Dermatological Tourism 


Question of the Week: Best Dr Ceuracle for Acne 

Products Mentioned


New Kbeauty Releases: Korean Makeup Spatula

 

New Korean Beauty Product Reviews


Recommendation of the Week: 마당이 있는집 - "Lies Hidden In My Garden

See omnystudio.com/listener for privacy information.

07 Jun 2021Clinical Korean Skincare Brands00:22:31

Korea is famous for its day spas, dermatologists and plastic surgery clinics, in part thanks to a variety of treatments that aren’t available overseas. But the other thing they have in common is their use of clinical Korean skincare brand; the type of products you’ll usually only find at an aesthetician in western countries. Today, we’re exploring what they are, how they’re different from non-clinical brands and some of the top trending clinical K-Beauty brands.  

CONNECT WITH ME 

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

 

Access today's full show notes via:

https://stylestory.com.au/blogs/podcast/clinical-korean-skincare-brands-ep-57

 

What to do if you liked today’s episode - Clinical Korean Skincare Brands Ep-57

  • Don’t forget to subscribe and leave a rating so that others can find us! 
  • If you are interested in clinical Korean skincare products to stock in your own clinic, please get in touch with our team. They would be happy to match you with the perfect brand for your clinic - https://stylestory.com.au/pages/contact-us

See omnystudio.com/listener for privacy information.

24 May 2021Niacinamide in K-Beauty 00:23:32

Niacinamide has been a K-Beauty favourite for years and thanks to its ability to do everything from improve your skin’s barrier function to fade acne scars it’s little wonder why. Today, we’re doing a deep-dive on niacinamide in K-Beauty, plus a few warnings on what not to do. 

CONNECT WITH ME 
Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/niacinamide-in-k-beauty-ep-55

Resources for Today’s Episode - Niacinamide in K-Beauty Ep-55

What to do if you like today’s episode - Niacinamide in K-Beauty Ep-55

  • Don’t forget to hit subscribe so you don’t miss another episode and leave a rating and review so others can find us! 
  • To continue the chat you’ll find me on Instagram @lauren.kbeauty 

See omnystudio.com/listener for privacy information.

07 Dec 2020How to Get Rid of Pimples, K-Beauty Style00:21:12

If you want practical solutions to pimple problems, then stay tuned because today we’re covering how to get rid of pimples using K-Beauty products, tips and tricks.

CONNECT WITH ME 

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty:

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/how-to-get-rid-of-pimples-k-beauty-style-ep-31

What To Do If You Liked Today’s Episode  - How to Get Rid of Pimples, K-Beauty Style Ep-31

  • For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under

See omnystudio.com/listener for privacy information.

06 Dec 2021What Not To Do To Your Skin When Working Out00:18:38

Today we’re looking at what you should and shouldn’t do at the gym and while working out when it comes to your skincare and makeup. 

 

CONNECT WITH ME  

Instagramwww.instagram.com/lauren.kbeauty 

Facebookwww.facebook.com/stylestory.au 

Websitewww.thekoreanbeautyshow.com 

Sign Up to Our Mailing List to Join Tester's Clubhttps://stylestory.com.au/pages/free-gift-signup

Pinteresthttps://www.pinterest.com.au/stylestoryau

Tik Tokhttps://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Korean News Headlines - K-Beauty Market Expected to Grow to Over $20 Billion by 2026 

 

Question of the Week: What’s one thing that’s really trending in K-Beauty in Korea that isn’t trending in the west?

 

If you have a question you’d like answered for question of the week, don’t forget to submit it admin@stylestory.com.au 

 

  • Makeup while Working Out 
  • Tips for Working Out in Summer
  • Sunscreen 
  • Towels
  • Hydration 

 

New K-Beauty Releases on STYLE STORY 

  • One Thing Propolis + Honey Extract (150ml)
  • Neogen White Truffle Serum in Oil Drop 

 

If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis. 

 

To Access Today’s Full Show Notes visit https://stylestory.com.au/blogs/podcast/what-not-to-do-for-your-skin-when-working-out 

See omnystudio.com/listener for privacy information.

05 Jun 2023The Surprising K-Beauty Product Going Viral in Thailand00:20:19

Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand

 

On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular Korean Beauty products. 

 

CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

Access Full Show Notes For This Episode: https://stylestory.com.au/blogs/podcast/the-surprising-k-beauty-product-going-viral-in-thailand


K-Beauty News 

  • The Surprising K-Beauty Product Going Viral in Thailand
  • Korea's MFDS Cracks Down on Unfair and Misleading Marketing Tactics 



Question of the Week: Best Products for Teen Skin? 

END OF FINANCIAL YEAR SALE: 1+1 Sale and huge discounts for end of financial year 



New Product Releases on STYLE STORY 


Review for the Korean Beauty Show Podcast - Why Did You Buy This K-Beauty Product?

d’Alba Peptide Repair Cream 

Jelly Ko Cherry Blossom Sleeping Mask 

Jelly Ko Face Mask Brush 

See omnystudio.com/listener for privacy information.

10 Jan 2022RE-SHARE: Best Korean Beauty Ingredients For Your Skin Type00:32:06

If you’re wondering what K-Beauty ingredient is perfect for your skin type or any skin issues you are experiencing, then stay tuned because today I’m running through a massive list of some of the most popular ingredients in Korean skincare. 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty:

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/best-korean-beauty-ingredients-for-your-skin-type-ep-23

What To Do If You Liked Today’s Episode

  • Leave a review for the podcast on Apple iTunes or on STYLE STORY’s Facebook page 

See omnystudio.com/listener for privacy information.

28 Aug 2024Dodgy K-Beauty Marketing Tactics00:25:05

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here 

CONNECT WITH ME

EPISODE SUMMARY

  1. Glass Skin Ads 
  2. Brands Covertly Infiltrating Online Communities to Advertise Products 
  3. Deceptive and Unfair Marketing Claims 
  4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

22 Aug 2022Korea's Obsession With the V-Line Face00:27:37

Has Korea's obsession with a V-line face gone too far and does it even suit everyone?  Lauren shares her thoughts, and discusses the latest releases from Toswoong, along with answering a listener's question on pregnancy safe skincare products. 

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau 

 

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/koreas-obsession-with-the-v-line-face

 


 Kbeauty News Headlines

  • Korea's Obsession With the V-Line Face
  • Cosmetic Exports for Small to Medium Enterprises Falls 

 

Question of the Week - Is Cherry Blossom Sleeping Mask Pregnancy Safe?

  • Yes.
  • Plus, what you need to know about cosmetics in pregnancy 


New Korean Beauty Products


Kbeauty Product Reviews


Review of the Korean Beauty Show Podcast

  • Hooked by Abby_J :-) on July 6, 2022
  • "I binged the podcast when I discovered it and now it’s part of my routine to listen every Tuesday and Thursday morning. I have quite a collection of k-beauty products after listening! I now love looking after my skin and seeing how much more hydrated my skin is. Also enjoy other insights into Korea and k-drama tips. 😄"

See omnystudio.com/listener for privacy information.

11 Oct 2021K-Beauty Wedding Skincare Routine00:27:23

Episode Title: K-Beauty Wedding Skincare Routine, Episode 75 of the Korean Beauty Show Podcast

 

Episode Description:

You’ve found the *one* and now you’re prepping for the big day! Congratulations!!

No doubt there’s plenty on your to-do list, so we’ll keep the skincare side as short and sweet as possible. Get set to shine with this guide to the best K-Beauty wedding and bridal skincare routine. 


CONNECT WITH ME 

Instagramwww.instagram.com/lauren.kbeauty 

Facebookwww.facebook.com/stylestory.au 

Websitewww.thekoreanbeautyshow.com 

Sign Up to Our Mailing List to Join Tester's Clubhttps://stylestory.com.au/pages/free-gift-signup

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Download Your Free Guide to K-Beauty

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Episode Summary:

K-Beauty News Headlines - Competition intensifies for last mile delivery. Food delivery apps Coupang, Baemin and Yogiyo are now delivering K-Beauty products as well. 

 

Question of the Week - What are your favourite western brands?

 

Golden Rules for Wedding Prep

  1. Don’t Leave Skincare Until The Last Minute
  2. Beautiful Bridal Makeup Starts With Good Skin
  3. Manage Stress

Your Wedding Skincare Timeline

  • 12 – 6 Months Before The Wedding
  • 6-3 Months Before The Wedding
  • 3 Months To 6 Weeks Before The Wedding
  • 6 Weeks Before To The Night Before The Wedding
  • The Day Of The Wedding

 

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/k-beauty-wedding-skincare-routine

See omnystudio.com/listener for privacy information.

18 May 2022How Koreans Treat Signs of Aging00:32:42

And no, it's not snail mucin. On today's podcast episode, Lauren shares how Koreans actually treat the signs of aging, from the focus of their skincare routine and philosophies through to the kinds of treatments people are getting in Korea to fight everything from sagging skin, lack of elasticity, dullness, pigmentation and wrinkles. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-koreans-treats-signs-of-aging

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary 

Korean Anti-Aging Philosophy 1: Prevention is better than a cure  

Korean Anti-Aging Philosophy 2: Keeping the Skin Hydrated Delays the Signs of Aging 

Korean Anti-Aging Philosophy 3: SPF Is The Best Anti-Aging Product You'll Ever Buy

Korean Anti-Aging Philosophy 4: Don't Just Rely on Your Skincare Products for Anti-Aging

Korean Anti-Aging Philosophy 5: Anti-aging products are a waste of time if you've got a damaged skin barrier

 Korean Anti-Aging Philosophy 6: There's No Shame in Professional Treatments 

Clinical Anti-Aging Treatments in Korea  

  • Skin botox 
  • PRP - the vampire facial 
  • HIFU 
  • Injections 
  • Thread lifts 

See omnystudio.com/listener for privacy information.

29 Mar 2021Korean Facial Massage00:17:55

Facial massage is a popular technique in Korea for applying skincare products at home and for facials in one of the many skincare clinics you’ll find on nearly every street in Seoul!

CONNECT WITH ME 

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Episode Summary:

Facial massage of some form is nearly always part of a treatment at a Korean aesthetic clinic and it’s a great way for managing puffiness, improving circulation and boosting your skincare. Today, I’m going to share how to do a Korean facial massage at home!

 

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/korean-facial-massage-ep-47

 

What To Do If You Liked Today’s Episode - Korean Facial Massage Ep-47

  • Join our Facebook Group K-Beauty Down Under
  • Make sure you grab a copy of our free Guide to K-Beauty 

 

See omnystudio.com/listener for privacy information.

21 Dec 2022The Most Popular K-Beauty Products in 202200:29:40

Lauren runs through the bestselling K-Beauty skincare products of 2022 and looks ahead to 2023 skincare trends.

 

Access Full Show Notes For this Episode: https://stylestory.com.au/blogs/podcast/the-most-popular-k-beauty-products-in-2022

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
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  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

The Most Popular K-Beauty Products in 2022 were: 

  1. Jelly Ko Bubble Tea Steam Cream
  2. Subi Perfect Pimple Patch
  3. Jelly Ko Cherry Blossom Sleeping Mask
  4. Jelly Ko Dewy Glaze Toner
  5. Missha M Perfect Cover BB Cream
  6. Laneige Lip Sleeping Mask
  7. Dr Jart Cicapair Color Correcting Cream
  8. Kahi Wrinkle Bounce Multi Stick
  9. Tosowoong Pure Masks
  10. Subi Bare Skin Balm & d’Alba Piedmont First Spray Serum

See omnystudio.com/listener for privacy information.

07 Mar 2023KBeauty for Psoriasis00:23:27

Lauren answers a listener's question about the best Korean Beauty products for psoriasis. There's drama in K-Beauty land with LG Household & Healthcare losing their latest lawsuit against Tony Moly. Sulwhasoo & Innisfree are undergoing a rebrand. Plus, some new K-Beauty products you'll love if you like done-for-you solutions! 

 

Access Full Show Notes For This Episode:

https://stylestory.com.au/blogs/podcast/kbeauty-for-psoriasis

 

CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News Headlines

LG vs Tony Moly: Roundup on the lawsuit over Belif’s bar graph design 

K-Beauty Brands Getting An Update: Innisfree & Sulwhasoo 

 

Question of the Week: Psoriasis and Kbeauty 

 

New Releases on STYLE STORY 

This week we have a range of new releases that are perfect if you're looking for a done for you solution or to sample a range of products for less!  

 

New Korean Beauty Product Reviews on STYLE STORY 

 

Recommendation of the Week - 결혼말고 동거 (Not Marriage, Living Together)

See omnystudio.com/listener for privacy information.

07 Jan 20252025 Korean Beauty Trend Forecast Part 1: Ingredients00:25:30

Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. 

 

Access Full Show Notes for this Episode: Here 


CONNECT WITH ME  

 

EPISODE SUMMARY 

  1. Trends we will see but won't be covering on this episode 
  2. Exosomes

  3. PDRN

  4. Ectoin

  5. Heartleaf

  6. Peptides 

  7. Retinol 

  8. A word of caution  

Products and Brands Mentioned in this Episode

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

17 Jan 2024Celebs Favourite Korean beauty products, tips and tricks00:14:52

On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out.

 

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs-favourite-korean-beauty-products-tips-and-tricks

 

CONNECT WITH ME

 

CELEBS COVERED:

  • Em Rata
  • Justin Bieber
  • Jessica Jung 
  • Jisoo
  • Suzy
  • Irene Kim

See omnystudio.com/listener for privacy information.

25 May 2022Skincare Ingredients Koreans Use Instead of Retinol00:28:33

If you’ve been dabbling in the world of Korean skincare for a while, you’ve probably realised that retinol doesn’t have the same hold over the Korean beauty industry as it does in the West. On today’s episode of the Korean Beauty Show podcast, Lauren is running through some of the many ingredients Koreans turn to for anti-aging benefits instead of retinol. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/ingredients-koreans-use-instead-of-retinol


CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

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Facebook: www.facebook.com/stylestory.au

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary 

  • Factors involved in the aging of skin
  • Popular Ingredients:
    • Collagen 
    • Vitamin C
    • Niacinamide 
    • Peptides
  • Lesser Known Ingredients:
    • Red Ginseng
    • Adenosine
    • Idebenone
    • Glutathione
    • EGF

Want to Know More?

To learn more about Korean skincare, or to chat about your own skincare routine, reach out to one of our lovely team members here at STYLE STORY.

We are always here to help and love nothing more than matching you with your perfect skincare companion.

See omnystudio.com/listener for privacy information.

09 Feb 2022Korean Beauty for Valentines Day00:15:30

With Valentine’s Day just around the corner, now is the perfect excuse to have a play with some skincare and makeup that will have you looking and feeling your best. On today's episode, Lauren will discuss some truly great K-Beauty makeup and skincare essentials for glowing, dewy skin. 

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

FEBRUARY PODCAST REVIEW COMPETITION

For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher.

Night Before Valentines Day 

  • Go to bed with Jelly Ko Cherry Blossom Sleeping Mask (80g)
    • A hard-working skincare product that goes to work while you go to sleep
    • Jelly-textured pink sleeping mask that teams with the Valentines Day theme 
    • You’ll wake up to smoother, softer, plumper and more hydrated skin 

Morning Of Valentines Day

  •  Heimish Bulgarian Rose Hydrogel Eye Patch (60 patches)
    • Not only do these patches help to brighten dark circles under the eyes, but they also help skin stay firm and bouncy.
    • They dissolve in hot water so are a perfect option for anyone looking for an eco-friendly eye gel that won't harm the environment
    • Skin is left moisturised, plump and refreshed

Night of Valentines Day 

      • All you need is 10 minutes to transform your skin
      • Comes in a kit with the face mask & silicone mask brush 
      • Gives you clearer, glowing, more radiant skin with fewer visible impurities.
      • Performs the work of an exfoliator and a traditional Korean makeup primer in one
      • A unique makeup hybrid that is great for those with red, irritated skin.
      • A versatile green-to-beige colour-correcting treatment 
      • Skincare and makeup in one. 
      • The formula combines centella asiatica (aka Cica, Tiger's Grass), houttuynia cordata (aka Heartleaf) and yarrow for a healthy appearance.
  • Keeps your hands moisturised and provides nail care without leaving any stickiness. 
    • The ceramide-enriched formula keeps dry skin hydrated while also strengthening the skin. 

Touch Ups on the Go 

  • KAHI Wrinkle Bounce Multi Balm (9g)
    • A moisturising balm that hydrates, improves skin and restores elasticity. 
    • Apply this balm to any areas of dryness and see the natural glow it creates!
    • Perfect to create a dewy-looking complexion and can even be used as a lip balm.
    • Easy to carry so it's perfect for on-the-go

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-beauty-for-valentines-day-ep-96

See omnystudio.com/listener for privacy information.

21 Feb 2022Mists Are Rising in Popularity & The Drama Surrounding Snowdrop00:24:51

Episode Title: Mists Are Rising in Popularity & The Drama Surrounding Snowdrop Ep-99

 

Episode Description:

On this week’s episode Lauren discusses the rise in popularity of facial mist products in Kbeauty plus answers a listeners question about the drama surrounding Disney’s newest Korean drama “Snowdrop”. 

 

REVIEW COMPETITION:

For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

ACCESS TODAY'S FULL SHOW NOTES AT https://stylestory.com.au/blogs/podcast/more-mists

 

EPISODE SUMMARY

 

News Headlines - The Rise in Mists

  • Why mists are more popular than ever in Korea
  • How the category has expanded 
  • Newest functions in the mist category 
  • Popular mist products including APLB’s Centella Complex Mist, d’Alba Piedmont First Spray Serum, Dr Jart Ceramidin Cream Mist & Laneige Cream Skin Refiner Mist
  • Shop all mists here 

 

Question of the Week - What’s going on with the drama around Snowdrop?

  • There has been a lot of news coverage about Disney Plus’ latest Korean drama, Snowdrop.
  • Netizens first petitioned for its cancellation in 2021 over the show’s distortion of historical facts
  • The plot uses the history of Korea’s democratic movement in 1987 as the background drop the Kdrama storyline
  • Lauren discusses why the show is so controversial and the response to it in Korea 

 

New Kbeauty Launches

  • AHC Real Retinol Special Care Set 
    • Real Retinol Ampoule (30ml)
    • Real Retinol Cream (50ml)
    • Real Retinol Corrector (25g)
    • 3 key ingredients are delivered to the skin - Retinol, Vitamin C and Vitamin E.  
  • Tosowoong SOS Intensive Red Clinic Ovalicin Skin Clear Cream (50g) 
    • 5 Star Review: “I have been using this cream for a little over a week & although I only suffer from a few spots here & there it has reduced my acne redness dramatically in that time. I also spend a lot of time in water & in the sun (with sunscreen on) but unfortunately that doesn't stop my barrier becoming a little sensitive over the day, this cream soothed my skin irritation immediately & I can tell it is perfect for these times as it doesn't sting at all when applied. I even tried it on someone else's skin that seemed to have a bit of irritation on their cheeks & it soothed the irritation instantly It has wonderful soothing ingredients like glycerin, niacinamide & colloidal sulphur making it perfect for rosacea sufferers like myself. The only thing is that it doesn’t have the nicest scent but in my experience, anything that works really well doesn’t. Love it”
    • Ideal for calming, soothing and improving troubled skin. 
    • Whether you are dealing with acne spots or scars, this is a great addition to your skincare routine. 
    • This product was this round’s STYLE STORY Testers Club product

See omnystudio.com/listener for privacy information.

04 Jan 2021K-Beauty Brands to Look Out for in 202100:24:43

With more K-Beauty brands debuting and new products being released on a daily basis it can be confusing to know where to allocate your beauty budget. Which is why today, I’m sharing my picks for the K-Beauty brands to look out for 2021!

CONNECT WITH ME 
Instagram: www.instagram.com/lauren.kbeauty 
Facebook: www.facebook.com/stylestory.au 
Website: www.thekoreanbeautyshow.com 
Pinterest: https://www.pinterest.com.au/stylestoryau
Tik Tok
: https://vt.tiktok.com/ZSaHUgHL/
Download Your Free Guide to K-Beauty:

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Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/k-beauty-brands-to-look-out-for-in-2021-ep-35

What To Do If You Liked Today’s Episode - K-Beauty Brands To Look Out for in 2021 Ep-35 

  • Let me know YOUR picks for the best K-Beauty skincare brands for 2021 on Instagram.  
  • For more skincare advice and to meet a community of like minded K-Beauty lovers, join our Facebook group - K-Beauty Down Under 

 

See omnystudio.com/listener for privacy information.

02 Nov 2020Listener Q&A00:16:29

To celebrate the podcast reaching over 10,000 downloads in 96 countries, today I’m answering your skincare questions.

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

DOWNLOAD FREE GUIDE TO K-BEAUTY:

https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

 

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/listener-q-a-ep-26

 

What To Do If You Liked Today’s Episode - Listener Q&A 

  • Jump on over to Instagram and enter the draw to win a 1:1 Skin Consultation to match you with your perfect K-Beauty products with me - all you need to do is leave a comment on our Instagram post
  • If you have a skincare question you’d like answered on the podcast, then let me know on Instagram.

See omnystudio.com/listener for privacy information.

09 May 2023How to Nail Adding Chemical Exfoliants to Your Routine00:21:51

On this episode of the Korean Beauty Show podcast, Lauren answers a listener's question about adding chemical exfoliants to your routine. Plus, consumers share whether they're willing to pay more for conscious beauty products. New Korean haircare has just landed. 

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

Access Full Show Notes For This Episode:

https://stylestory.com.au/blogs/podcast/how-to-nail-adding-chemical-exfoliants-to-your-routine

 

Kbeauty News 

  • Conscious Beauty Products
  • Laneige Has It's First Indian Brand Face
  • Festival Makeup and Beauty Items

 

Question of the Week: 

How to Nail Adding Chemical Exfoliants to Your Routine 


New K-Beauty Releases on STYLE STORY 

 

New Korean Beauty Product Reviews 


Recommendation of the Week 

See omnystudio.com/listener for privacy information.

23 May 2023The K-Beauty Trend Dominated By Indie Beauty Brands00:23:45

On Episode 198 of the Korean Beauty Show podcast, Lauren discusses the Korean Beauty trend that indie beauty brands are winning at in Korea. Plus, how should you use and store Vitamin C products. Real customers review products from Subi and Beauty of Joseon. Lauren shares her recommendation of the week. 

 

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-k-beauty-trend-dominated-by-indie-beauty-brands

 

CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News

  • Clean Beauty Shows No Sign Of Slowing Down 

 

Question of the Week: Questions About Using and Storing Vitamin C Serum 

 

Review for the Korean Beauty Show Podcast

 

Recent K-Beauty Reviews

Products mentioned: 

 

Recommendation of the Week: Korean Film The Hunt

See omnystudio.com/listener for privacy information.

28 Sep 2020Korean Beauty for Acne Scars00:15:34

Acne scars are the worst. Not only do you have to suffer through acne itself, now you’re left to deal with the scars and marks they left behind. Everybody gets them; we all hate them. Today on the Korean Beauty Show podcast we’re talking the best Korean Beauty products for fading acne scars, pronto. 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty 

Facebook: www.facebook.com/stylestory.au 

Website: www.thekoreanbeautyshow.com 

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Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

Access Today's Show Notes:  

https://stylestory.com.au/blogs/podcast/korean-beauty-for-acne-scars-ep-21

Resources for Today’s Episode

See omnystudio.com/listener for privacy information.

01 Nov 2022K-Beauty for Pets?00:23:42

Forget humans, the new Korean Beauty trend is all about our furry friends. Plus, we're talking through whether mixing Vitamin C and niacinamide is a good idea and the top best-selling Korean Beauty products in October 2022. 

 

Access Full Show Notes for This Episode: 

https://stylestory.com.au/blogs/podcast/k-beauty-for-pets


CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com


K-BEAUTY NEWS

  1. K-Beauty for Pets? Petconomy Trend 펫코노미
  2. Importance of Beauty Reviews is Strengthening 


Question of the Week: Mixing Vitamin C and Niacinamide


Top 3 Best-Selling K-Beauty Products for October 2022

  1. Subi Perfect Pimple Patch  - sales for this product increased 218% month on month 
  2. Jelly Ko Bubble Tea Steam Cream 
  3. COSRX Snail Mucin Essence 


Why Did You Buy This K-Beauty Product?


Recommendation of the Week 

  • Vatican Girl on Netflix 

See omnystudio.com/listener for privacy information.

02 May 2022The Kbeauty Product That Sold 12 Million Units in a Year00:33:00

On this week’s K-Beauty news wrap-up Lauren covers the K-Beauty product that has sold 12 million units in a year thanks to Korea’s “untact beauty” trend, some bad news for Sephora in Korea and concerns over the future growth of Hallyu (the “Korean wave”). Plus she shares her top picks for Mothers Day and the new guide to TGA advertising of skincare products in Australia 


Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/the-kbeauty-product-that-sold-12-million-units-in-a-year

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Korean News Headlines

  • Sephora Korea has recorded losses 2 years in a row 
  • Seoul aims to become a global hub for beauty and cosmetic businesses 
  • The Korean Beauty Product that Sold 12 Million Units in a Year
  • Concerns around the growth of Hallyu 

Question of the Week: If I’m using one product that has retinol in it can I use another product like a cream that has retinol in it? Or is that too much?

Mother’s Day Gift suggestions 

New Korean Beauty Products at STYLE STORY 

New Korean Beauty Product Reviews

Recommendation of the Week: 

See omnystudio.com/listener for privacy information.

09 May 2022Skincare That Reduces Retinol Irritation00:23:16

On today's episode, Lauren shares the latest Korean research aiming to develop a retinol product that reduces the risk of skin irritation based off genetic data. She also discusses a new tone-up cream and green tea toner that's perfect for oily skin. And shares her Korean recommendation of the week that’s perfect for Mums of babies and soon-to-be Mums.  

 

Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/skincare-that-reduces-retinol-irritation

 

CONNECT WITH ME

 

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Korean News Headlines

  •  Korean Cosmetics Sector Expected to Grow in Q3-4 2022 
  •  LG H&H Conducts Study into How to Reduce Irritation in Retinol Users 

Question of the Week: How do I know which BB Cream shade is right for me? 
New Kbeauty Products on the STYLE STORY Site 


New Kbeauty Reviews on STYLE STORY


Recommendation of the Week - Korean Baby Carrier

See omnystudio.com/listener for privacy information.

21 Sep 2022Microbiome and Probiotic Skincare in Korean Beauty00:23:24

We're delving into the world of microbiome and probiotic skincare in Korean Beauty. From the roots of the trend in kimchi and Yakult to the explosion since 2017, explore the difference between pre, pro and post "biotics" and their impact on the skin's biome. Plus, a roundup of some of the best K-Beauty microbiome products in 2022. 

 

Access Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/microbiome-and-probiotic-skincare-in-korean-beauty

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

Whether it's getting your probiotic fix in your morning via your yoghurt, yakult or even kombucha, probiotics have a long history in the wellness industry. These days, however, you'll find them in all sorts of beauty products, from serums to moisturisers, essences and more. 

So what's the deal with microbiome and probiotic skincare? And why is it so popular in Kbeauty? Let's take a look. 


TOPICS COVERED:

  • Size of the Microbiome and Probiotic Skincare Market 
  • Microbiome Skin Care
  • What Are Prebiotics?  
  • What are Probiotics?
  • Benefits of Probiotics in Skincare
  • What Are Probiotic Ingredients?
  • Postbiotics
  • Final Verdict on Microbiome and Probiotic Skincare in Korean Beauty

 

Best Microbiome and Probiotic Skincare in  Korean Beauty 

See omnystudio.com/listener for privacy information.

09 Mar 2022Kbeauty Tips for Reapplying Sunscreen Over Makeup00:17:29

On this week’s Kbeauty deep dive episode, Lauren discusses how to reapply sunscreen on top of makeup, plus some Korean beauty products and hacks that can help.

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary

  • Why Sunscreen Is Essential
  • Starting With The Right Base
  • Consider Swapping Your Foundation For A BB Cream
  • Patting Sunscreen Over Makeup
  • Matching Liquids with Liquids
  • Opt for lighter weight sunscreens
  • Tips for limiting your sun exposure
  • My thoughts on SPF mist products

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/kbeauty-tips-for-reapplying-sunscreen-over-makeup

See omnystudio.com/listener for privacy information.

20 Jun 2023New Korean Anti-Wrinkle Treatment Available00:33:00

In episode 205 of the Korean Beauty Show podcast Lauren discusses the popular Korean anti-wrinkle treatment now available overseas. Plus, Manyo Factory is going public and the Korean Promotion Agency reveals some interesting stats about why foreigners are buying Korean cosmetics and which brands are the most well known overseas. 

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/new-korean-ant-wrinkle-treatment-available


CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

TikTok: https://www.tiktok.com/@stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News 

  • Korean Culture Has a Great Impact on People Deciding To Use Korean Products 
  • Manyo Factory Going Public 
  • Australia Approves New Korean Anti-Wrinkle Injection 

PSA: Last chance to pick up a bargain at our EOFYS sale - ends 30 June


Question of the Week: What K-Beauty Products Do You Recommend for Someone With Mature Skin Building Out Their Routine?  New K-Beauty Releases on STYLE STORY  


Why Did You Buy This K-Beauty Product? 


Recommendation of the Week: Naengmyeon (냉면) 

See omnystudio.com/listener for privacy information.

23 May 2022K-Beauty's Big "Women" Problem00:29:12

On this week's K-Beauty news headlines episode of the Korean Beauty Show podcast, Lauren discusses whether the lack of representation of women on the boards of Korean beauty companies is ultimately harmful for K-Beauty's competitiveness. Plus, she covers the recent acquisition of Indie Beauty brand One Thing by Aekyung Industries. She answers a listener's question about facial fillers in Korea.  

 

Access Today’s Full Show Notes: https://stylestory.com.au/blogs/podcast/k-beautys-big-women-problem


CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Korean Beauty News Headlines 

  • Why K-Beauty’s Lack of Female Representation is Problematic
  • Korean Brand "One Thing" Has Been Acquired by Aekyung Industries 

 

Question of the week: I noticed on last week’s anti-aging episode that you didn’t mention fillers. Don’t Koreans get fillers?

 

New K-Beauty Releases at STYLE STORY 

  • Missha Time Revolution Night Repair Mini Set
    • The perfect way to try Missha's best-selling serum & moisturiser before grabbing the full size.
    • Contains high-quality probiotics that have been put through a double fermentation process. This uses both warm and cold temperatures to yield the best results for your skin.
    • The set includes 1 x Time Revolution Night Repair Probio Ampoule (10ml) and 1 x Time Revolution Night Repair Probio Ampoule Cream (7ml)
    • It contains 10 different types of probiotics, with Bifida Ferment Lysate the star
  • One Thing Hyaluronic Acid Essence (150ml)
    • Combines hyaluronic acid at both a low and high molecular weight for maximum results.
    • Hyaluronic acid helps reduce the visibility of fine lines and assists your skin to retain moisture. It can also help to give skin a plumping effect.
    • One Thing's Hyaluronic Acid is a good option for those who struggle with tight, dry skin or have sensitised, reactive or acne-prone skin 


New K-Beauty Product Reviews

Jelly Ko Bubble Tea Steam Cream 

"Great product

This feels amazing, soft & so moisturised on the skin. Love it 😍

Laneige Lip Sleeping Mask"

 Laneige Lip Sleeping Mask

"Just what my lips needed 

I love this lip sleeping mask! My lips get dry and cracked easily and I'll put this on at night and wake up with nice soft lips in the morning. The scent is pleasant but it doesn't leave a taste, which is nice. I will definitely buy again when this one is gone." 

APLB Pink Sheet Mask

"Best sheet mask  

This sheet mask is really so good!

Whenever I use a sheet mask in our region (western style) my skin gets pimples and irritation. When you put on this mask it unifies with your skin. 

After using it your skin feels so hydrated and all the red spots disappear. Even the day after."

 

Recommendation of the Week - Superman Returns / The Return of Superman

See omnystudio.com/listener for privacy information.

24 Aug 2020How to Know if Your Skin is Purging Vs Reacting00:14:04

CONNECT WITH ME 

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Episode Description:

Today, we are exploring the difference between your skin purging and reacting and how to know whether your skin is just adjusting to new products or whether it’s time to ditch them.

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/how-to-know-if-your-skin-is-purging-vs-reacting-ep-16

What to Do If You Like Today’s Episode - How to Know if Your Skin is Purging Vs Reacting

  • Join the STYLE STORY mailing list for your chance to be one of the first to try Jelly Ko’s new Bubble Tea Steam Cream for free. 
  • Leave a review for the podcast and go into the draw to win an AUD $100 STYLE STORY Gift Voucher. Competition closes 15 September 2020.

See omnystudio.com/listener for privacy information.

10 Nov 2023BeautyWorld Expo00:26:45

Lauren shares her experience exhibiting Jelly Ko at BeautyWorld Expo. Tune into hear the preparation that goes into setting up a booth at a trade show, what to expect if you're visiting and some tips for picking the perfect expo to attend whether as a visitor, brand, business owner or beauty industry professional. 

 

CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s IG: www.instagram.com/stylestory_kbeauty

TikTok: https://www.tiktok.com/@stylestory_kbeauty

Jelly Ko’s IG: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

See omnystudio.com/listener for privacy information.

19 Apr 2021K-Beauty Skincare for Pregnancy00:21:52

If you’re a Mum-to-be, you’ll want to make sure that whatever you’re using is safe for both you and bub, which is why today I’m giving you the need to know about K-Beauty during pregnancy.

CONNECT WITH ME:
Instagram: www.instagram.com/lauren.kbeauty 
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Website: www.thekoreanbeautyshow.com 
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Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

 

Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/k-beauty-skincare-for-pregnancy-ep-50

 

What to do if you liked today’s episode - K-Beauty Skincare for Pregnancy Ep-50

  • Connect with me on Instagram 
  • Sign up to the STYLE STORY newsletter for your chance to test the latest products for free and get exclusive discounts and sales access 

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08 Dec 2023Key Ingredient Trends in the Korean Beauty Market00:18:36

On this episode, Lauren runs through some of the key ingredient trends that have shaped the Korean Beauty Market in 2023. This is Part 3 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune into Part 1 and Part 2 first.

 

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/key-ingredient-trends-in-the-korean-beauty-market

 

CONNECT WITH ME

My Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s IG: www.instagram.com/stylestory_kbeauty

TikTok: https://www.tiktok.com/@stylestory_kbeauty

Jelly Ko’s IG: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

See omnystudio.com/listener for privacy information.

29 Jun 2020What is Skin Brightening?00:19:04

Skin brightening refers to fading dark spots caused by hyperpigmentation, sun exposure and ageing.

Unlike skin bleaching, which involves changing the colour of the skin, skin brightening simply refers to the process of removing any dark marks that discolour your original skin tone.

To start with, let’s unpack what it causes skin pigmentation.

CONNECT WITH ME 

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Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/what-is-skin-brightening-i-ep-08

Resources:

https://stylestory.com.au/what-is-skin-brightening/

https://stylestory.com.au/best-korean-beauty-products-for-skin-brightening/

See omnystudio.com/listener for privacy information.

26 Apr 2022The Best Skin Tips You’ve Learnt To This Day00:21:01

On this week’s episode of the Korean Beauty Show Podcast, 6 listeners share the best skin tips they’ve learnt to this day, plus Lauren discusses the latest Kbeauty news headlines, including LG Household & Health Care’s acquisition of Creme Shop. 

Access Today’s Full Show Notes at: https://stylestory.com.au/blogs/podcast/the-best-skin-tips-youve-learnt-to-this-day

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Kbeauty News Headlines 

LG Household & Health Care Acquires Controlling Stake in Creme Shop 

  • The Korean conglomerate acquired a 65% stake in Creme Shop, an LA based beauty brand. Industry watchers believe this will help the group diversify away from their reliance on the Chinese market, which accounts for a significant portion of the company’s total sales 

Jelly Ko Dewy Glaze Toner is now available in the States at Verishop.com

  • US fans of Jelly Ko can now shop the latest release, Dewy Glaze Toner, online in America at Verishop 
  • Products are shipped domestically throughout the US 

KOTRA highlights growing opportunities for K-Beauty in Laos

  • Laos’ skincare market has doubled between 2015 and 2020, with Korea’s cosmetic exports to Laos shot up over 100% in 2021
  • Reports suggest the growing trend may be thanks to the popularity of Kbeauty products in neighbouring countries like Thailand

Question of the Week: What’s the best skin tip you’ve learnt to this day? 

  • 6 listeners share their best skincare tips 
  • If you haven’t already joined K-Beauty Down Under, come and join and let me know what the best skin tip you’ve learned is. 

New Kbeauty Products on STYLE STORY 

New Kbeauty Reviews on the STYLE STORY Website 

Recommendation of the Week

  • Unistella 

See omnystudio.com/listener for privacy information.

13 Nov 2024Trending Korean Makeup - Worth It or Not?00:24:14

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 

 

Access Full Show Notes: Here 

 

CONNECT WITH ME  

 

Products Mentioned in this Episode 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

See omnystudio.com/listener for privacy information.

03 Aug 2020Snail in K-Beauty Products00:20:11

It’s one of K-Beauty’s favourite ingredients.And with its ability to repair skin damage, actively hydrate and fight wrinkles and it is little wonder.

Today, on the Korean Beauty show we’re going to be taking a look at the truth about snail mucin

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Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/snail-in-k-beauty-products-ep-13

Resources For this Episode:

https://stylestory.com.au/how-your-snail-cream-gets-its-snail/

https://stylestory.com.au/why-should-i-use-snail-mucin/

https://stylestory.com.au/the-truth-about-snail-mucin-in-k-beauty-products/

What To Do If You Liked This Episode

Rate and review the Korean Beauty Show! Don’t forget to leave your Blog, YouTube or Instagram handle if you have a Korean Beauty related channel so that others can discover you as well.

See omnystudio.com/listener for privacy information.

22 Jun 2020Battle Of The Pimple Patches00:12:14

Today on the Korean Beauty Show Podcast we're gearing up for an epic battle of the products - in this episode, Pimple Patches! 

CONNECT WITH ME 

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Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/battle-of-the-pimple-patches-i-ep-07

 What to do if you Liked Today’s Episode | Ep 07

  • Join STYLE STORY’s Facebook group K-Beauty Down Under on Facebook

See omnystudio.com/listener for privacy information.

06 Apr 2022Behind the Scenes of a K-Beauty Launch00:31:55

On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish. 

 

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

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Facebook: www.facebook.com/stylestory.au

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

Episode Summary:

  • The concept phase - deciding what to make and why 
  • Cosmetic formulation - working with a cosmetic chemist
  • Finalising the product - ingredients, colour, scent 
  • Regulatory checks 
  • Packaging a product 
  • Container creation and stability testing 
  • Box design and creation 
  • Manufacturing sample sizes
  • Transportation - moving products around the world

See omnystudio.com/listener for privacy information.

18 May 2020Why the 10 Step Korean Skincare Routine is a Lie00:26:02

To start off, we're exploring a topic that is slightly controversial - why the 10 Step Korean Beauty Routine is a lie. We'll discover where the concept originated, what the "steps" of the 10 Step Routine are supposed to involve, and what to focus on instead when getting started with K-Beauty.

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Access Today's Show Notes:

https://stylestory.com.au/blogs/podcast/why-the-10-step-korean-skincare-routine-is-a-lie-ep-01

Resources for this episode:

An Overview of the Korean Beauty Routine

Deep Dive on the Korean Beauty Routine

What to do if you Liked this Episode:

Don’t forget to leave a review for this podcast

See omnystudio.com/listener for privacy information.

16 Apr 2025The Pros and Cons of Korean Beauty Abroad – What Foreigners Love (and Don't Love) About K-Beauty in 202500:38:28

K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025.

We’ll break down:

  • Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas
  • The backlash against overwhelming routines and cutesy packaging
  • How language and cultural nuance impact global perception
  • What Korean brands must adapt to stay relevant internationally

Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty.

Tune in to cut through the gloss and get real about K-Beauty abroad.

Access Full Show Notes for this Episode: Here 

CONNECT WITH ME  

EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad 

  1. It’s affordable but effective 
  2. Gentle, proactive skincare
  3. Natural / “clean” beauty with heritage ingredients 
  4. Constant innovation 

The Challenges of K-Beauty Abroad 

  1. Hyperconsumerism + Waste 
  2. Issues with Diversity and Inclusion 
  3. Trends move too fast 
  4. Ingredient Transparency & Education
  5. Perception of “Cheapness” Despite Quality
  6. The Blessing and Curse of Too Much Choice
  7. Lack of Instant Gratification

Final Thoughts

See omnystudio.com/listener for privacy information.

29 Nov 2021K-Beauty Hacks for Hormonal Acne00:34:29

The truth is, acne doesn’t always magically stop when we turn 20 and, for some, affects us as adults. When adults suffer from pimples and breakouts this is referred to as "hormonal acne".  On today’s episode, we’re going to explore some K-Beauty hacks for hormonal acne, as well as some skincare products and ingredients that can help. 

CONNECT WITH ME

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Facebookwww.facebook.com/stylestory.au 

Websitewww.thekoreanbeautyshow.com 

Sign Up to Our Mailing List to Join Tester's Clubhttps://stylestory.com.au/pages/free-gift-signup

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Download Your Free Guide to K-Beauty

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Today’s podcast episode is brought to you by STYLE STORY - your go to for K-Beauty. Shop with up to 25% off at our Black Friday Sale which ends on midnight Tuesday 30 November. Visit stylestory.com.au for full terms and conditions. 

Don’t forget to sign up to our newsletter for advanced notice and access to all our sales. You’ll find the sign up button a short scroll down in today’s show notes. 

  • K-Beauty News Headlines -  Song Hye Kyo reveals that washing her face with milk is the secret to her flawless skin
  • Question of the Week: Why do some Vitamin C serums smell like hot dog water?
  • The Truth About Hormonal Acne
  • What is hormonal acne?
  • Fungal Acne vs Hormonal Acne?
  • What causes hormonal acne?
  • New K-Beauty Releases - Round Lab Dokdo Toner (Super Size), Innisfree Aloe Revital Soothing Gel (300ml) and Dr G Red Blemish Clear Cream (70ml)
  • What can you control with hormonal acne? 
  • What K-Beauty products can you use when you have hormonal acne?
  • What Products To Use for Hormonal Acne
  • What Ingredients to Use for Hormonal Acne 

Get the Full Show Notes for Today's Episode at https://stylestory.com.au/blogs/podcast/k-beauty-hacks-for-hormonal-acne

Need help with your hormonal acne skincare routine? 

If you are suffering from hormonal acne and are wanting a skincare routine tailored just for you, simply reach out to one of us at the STYLE STORY team. We are always here to help you find the perfect matches for your skin.

 

See omnystudio.com/listener for privacy information.

18 Apr 20233 Surprising K-Beauty Marketing Trends00:26:34

Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
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K-Beauty News

  • Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
  • New Kbeauty Marketing Trends in 2023 

Review for the Podcast 

Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying

Products mentioned:

Why Did You Buy This K-Beauty Product 

BUY ONE GET ONE FREE FOR MOTHER’S DAY 

  • Make sure you click on the “gift icon” to claim the second product.
  • Both need to be in your cart. 

Recommendation of the Week - Bingsoo (빙수)  

See omnystudio.com/listener for privacy information.

08 Nov 2022The latest cosmetic research from Korea00:24:47

On this episode, Lauren discusses some of the research and development currently being undertaken in Korea into medical-grade, ordinary and functional cosmetics resulting in new patents. From UV blocking, skin whitening, anti-aging, hair loss, anti-inflammatory and more, many Korean manufacturers and researchers are discovering new ingredients. Plus, are genderless cosmetics finally making waves in Korea?

 

Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-latest-cosmetic-research-from-korea


CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau


EPISODE SUMMARY K-BEAUTY NEWS

  • The Latest Cosmetic Research from Korea 
  • Gender Free Cosmetics 

Question of the Week: Does STYLE STORY ship to the UK?

  • Yes, we definitely do - we have plenty of customers in the UK!

New K-Beauty Products 

New K-Beauty ReviewsSubi Bare Skin Balm

  • My makeup just melts off
  • "The Subì Bare Skin Balm almost feels too decadent to be legal. My makeup literally melts off my face, leaving my skin feeling clean and fresh, with a beautiful citrus scent. I’ve already stocked up on another tub."

Jelly Ko Cinnamon Toast Sugar Scrub Foam

  • As delicious as it sounds
  • I love this face scrub! Not only does it smell amazing, but my skin feels soft, clean and moisturised after using it. I’ve been using this a few times a week and my skin is loving it.

Recommendation of the Week 

 

See omnystudio.com/listener for privacy information.

23 Mar 2022Korean Body Care00:27:08

Korean body care products don’t get as much air time as face products. On today’s episode, Lauren discusses why that is, some of the key differences between western body care and Korean body care as well as the importance of Jjimjilbang (sauna) culture in Korea. 

 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/style-story/korean-body-care

 

CONNECT WITH ME

Instagram: www.instagram.com/lauren.kbeauty

Shop Kbeauty: www.stylestory.com.au

Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

Jelly Ko’s Instagram: www.instagram.com/jellyko_official

Facebook: www.facebook.com/stylestory.au

Website: www.thekoreanbeautyshow.com

Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

Pinterest: https://www.pinterest.com.au/stylestoryau

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Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

 

Episode Summary:

  • Korean Jjimjilbang Spa Culture 
  • Where To Go To Visit Jjimjilbang in Korea 
  • Body Soaps, lotions etc
  • Exfoliators
  • Body Mists 
  • Foot Masks
  • Hand Care

See omnystudio.com/listener for privacy information.

10 Apr 2023Are Korean Skincare's Multi Sticks Going Global?00:30:03

On this episode of the Korean Beauty Show podcast Lauren discusses K-Beauty's Stick Balm craze and whether the trend is about to take off overseas. She answers a listener's question about redness on the cheeks. A new Donut Skincare Set has just been released and customers answer honestly why they bought products from COSRX, Skinfood and more. 

 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/are-korean-skincares-multi-sticks-going-global

 

CONNECT WITH ME

  • My Instagram: www.instagram.com/lauren.kbeauty
  • Shop Kbeauty: www.stylestory.com.au
  • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
  • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
  • Facebook: www.facebook.com/stylestory.au
  • Website: www.thekoreanbeautyshow.com
  • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
  • Pinterest: https://www.pinterest.com.au/stylestoryau

 

K-Beauty News Headlines 

    • Products mentioned: 

     

    Question of the Week: What do you recommend for redness on the cheeks?

    Products mentioned:

     

    New K-Beauty Releases

    Donut Skin Skincare Set

     

    Why Did You Buy This K-Beauty Product?

    Products mentioned: 

     

    Australian Mother’s Day Special Offer:

     

    Nails and Fails of the Week 

    See omnystudio.com/listener for privacy information.

    05 Sep 2023Back To School K-Beauty Guide00:25:56

    Whether you’re about to start school or returning for another semester, it’s never too early to get your skincare and makeup on point. From quick-fix breakout solutions to hydrating moisturisers, this back to school K-Beauty guide will have you ready to put your best skin forward from Day 1!

     

    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/back-to-school-k-beauty-guide

     

    CONNECT WITH ME

    My Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s IG: www.instagram.com/stylestory_kbeauty

    TikTok: https://www.tiktok.com/@stylestory_kbeauty

    Jelly Ko’s IG: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

     

    EPISODE SUMMARY:

    • K-Beauty For Teens and 20s in Korea
    • On-the-go Coverage
    • Face Mist
    • Pimples
    • Lip Care
    • Sunscreen 
    • Toner
    • Skin Barrier Care
    • Moisturising 

    See omnystudio.com/listener for privacy information.

    30 Mar 2025K-Beauty's Trillion Won Club00:24:59

    Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast. 

     

    Access Full Show Notes: Here

     

    CONNECT WITH ME  

     

    K-Beauty News 

    • The Newest Member of K-Beauty's Trillion Won Club
    • K-Beauty's Newest 2025 Brand Ambassadors
    • Top Skincare Products by Increase in Popularity 

     

    Question of the Week: Snail Mucin and Dust Mite Allergy 

     

    K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen

     

    Recommendation of the Week: UV Face Masks 

     

    See omnystudio.com/listener for privacy information.

    24 Aug 2022Skin Botox: Treatment Korean Celebs Are Obsessed With00:15:07

    Lauren discusses Skin Botox, the latest treatment Korean celebs are obsessed with and why. Here's everything you need to know about it, how it's different from regular Botox and what results you can expect. 

     

    Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/skin-botox-treatment-korean-celebs-are-obsessed-with

     

     CONNECT WITH ME

    • My Instagram: www.instagram.com/lauren.kbeauty
    • Shop Kbeauty: www.stylestory.com.au
    • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
    • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
    • Facebook: www.facebook.com/stylestory.au
    • Website: www.thekoreanbeautyshow.com
    • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
    • Pinterest: https://www.pinterest.com.au/stylestoryau 

    Korea and Koreans are no stranger to Botox, with some estimates placing 42% of the female population aged between 21 to 55 as having had either Botox or fillers. However, it's one of the more recent uses of Botox that has people lining up at plastic surgery and dermatology clinics lately, and that is Skin Botox.  

    • What Is Skin Botox? (스킨보톡스) 
    • How Is Skin Botox Different From Regular Botox? 
    • What Does It Do?
    • How Is It Done?
    • What Does It Cost?
    • What Are the Side Effects?
    • Who Does Skin Botox?
    •  What Else Do You Need To Know About It?

     

    See omnystudio.com/listener for privacy information.

    02 Aug 2021Korean Beauty’s 5 Most Popular Skin Trends00:24:02

    In Korean skincare, there are many different types of “gwangs” (or “glows”) that can be created through skincare, makeup and even diet. Today, we’re looking at 5 of the most popular ones. 

     

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty

    https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

     

    Episode Summary:

    Some of the most popular and enduring looks are kkul gwang (“honey skin), mul gwang (“water skin”), yun gwang (“lustrous skin”), sok gwang (“the inner glow”) and of course yuri pibu (“glass skin”). 

    Show Notes for Episode 65 - Korean Beauty's 5 Most Popular Skin Trends

    To access today’s Show Notes visit https://stylestory.com.au/blogs/podcast/korean-beauty-s-5-most-popular-skin-trends-ep-65

    See omnystudio.com/listener for privacy information.

    31 Aug 2020Korean Skin Toner Trends 202000:19:39

    CONNECT WITH ME 

    Instagramwww.instagram.com/lauren.kbeauty 

    Facebookwww.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

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    Episode Summary 

    Toner is known by various different names in Korea – “Skin”, “Toner”, “Softener” and even “Booster”. 

    This year’s hottest trends are:

    1. The 7 Skins Method; 
    2. The DDak To Method;  
    3. The Chap To Method

    Access Today's Show Notes:

    https://stylestory.com.au/blogs/podcast/korean-skin-toner-trends-2020-ep-17

    See omnystudio.com/listener for privacy information.

    04 Jan 2024Which Skin Clinic Should I Go To in Seoul?00:15:38

    Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you. 

     

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul

     

    CONNECT WITH ME

    My Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    TikTok: https://www.tiktok.com/@stylestory_kbeauty

    Jelly Ko’s IG: www.instagram.com/jellyko_official

    Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

    Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

     

    If you enjoyed this episode, please share it with a friend! 

    See omnystudio.com/listener for privacy information.

    03 May 2021What You Need to Know to Get Started in K-Beauty00:36:05

    On today’s episode, I’m sharing a guest appearance I recently did on the Grown-Up Girl’s Report podcast. Alex and I talked through everything you need to know to get started with K-Beauty. 

    CONNECT WITH ME 

    Instagram: www.instagram.com/lauren.kbeauty 

    Facebook: www.facebook.com/stylestory.au 

    Website: www.thekoreanbeautyshow.com 

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

    Episode Description

    Alex has always been intrigued by K-Beauty and wanted to deep-dive into this cult beauty approach for a long time. So, on the episode, she and I chat about what the fuss is about K-Beauty and what we need to know to get started. 

    I explain the differences between western beauty, why double cleansing and essences are a big deal and how hydration is the best way of combating the signs of aging. 

    Alex and I also share our favourite less and luxe products of the moment. 

    Access Today's Show Notes:

    https://stylestory.com.au/blogs/podcast/what-you-need-to-know-to-get-started-with-k-beauty-ep-52

     

     

    See omnystudio.com/listener for privacy information.

    07 Feb 2022Korean Men Are Buying Leggings and More Cosmetics, plus How to Learn Korean00:19:32

    On this episode of the Korean Beauty Show podcast, Lauren discusses the latest trend analysis that Korean men are purchasing more cosmetics, leggings and pilates classes. Plus, how to learn Korean if you’re interested in Korean language. 

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

     

    Episode Summary:

     

    Korean News Headlines: Men in Korea are buying more cosmetics and leggings

    • According to Shinhan Card's analysis, men's purchases of leggings and cosmetics has soared.
    • Lauren discusses her thoughts on why 

    Question of the Week: How did you learn Korean?

    1 Korean classes - recommend Sogang Uni books

    2 Flashcards - Quizlet

    3 Talk to Me in Korean 

    4 Meeting with a tutor for speaking practice once you can speak

    5 Learn with a goal in mind - exam, visa etc

     

    New Kbeauty Product Releases on STYLE STORY 

    Charmzone DeAge Retinol Pro Skin

    • Refining toning water that evens out skin tone while improving radiance. 
    • Gel-type toner that hydrates skin from the first touch. 
    • Works to enhance elasticity, collagen and elastin is ideal to boost moisture in dry and mature skin types. 
    • The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin
    • Retinols are encapsulated using the Amphiphilic Block Copolymers method to ensure you get the maximum dose

    Charmzone DeAge RetinQ Emulsion (120ml)

    • A moisturising facial lotion that enhances elasticity, collagen and elastin. It smoothes lines and tones skin. 
    • The formula features a double encapsulated retinol that works to deliver nutrients directly to the skin. 
    • Gives skin a soft, supple finish
    • Perfect for mature, dry skin and oilier skin types as well as a light hydrating layer

    Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/korean-men-are-buying-leggings-and-more-cosmetics-plus-how-to-learn-korean-episode-95

    See omnystudio.com/listener for privacy information.

    02 Mar 2022Hottest Beauty Procedures in Korea - HIFU00:22:44

    On today’s episode of the Korean Beauty Show podcast, Lauren discusses one of the hottest lunchtime lifting procedures in Korea, HIFU. She discusses the three main machines being used (Ulthera, Shurink and Liftera), the differences between them and what to expect if you are having the treatment. 

    CONNECT WITH ME

    Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

    Jelly Ko’s Instagram: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

    Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

    Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

    Everything you need to know about HIFU procedures Ulthera, Shurink and Liftera:

    HIFU - Stands for high intensity focused ultrasound

    • A non-surgical lifting treatment 
    • Goes deeper than just the skin’s surface and encourage regeneration of the skin’s collagen from deep within.
    • The three most popular in Korea are Ulthera, Shurink and Liftera 
      • Differences between them 
    • What happens during the procedure
    • Does it hurt?
    • What to expect after treatment
    • What does HIFU do?
    • Who should do a lifting treatment?
    • Main pros and cons of these treatments 
    • Can HIFU replace a facelift?

    Access Today's Full Show Notes at https://stylestory.com.au/blogs/podcast/hottest-beauty-procedures-in-korea-hifu

    See omnystudio.com/listener for privacy information.

    15 Aug 2023This Summer's K-Beauty Makeup Trend00:28:55

    On episode 213 of the podcast, Lauren discusses this summer’s hottest K-Beauty makeup trend and the K-Beauty stores seeing a big revival post-pandemic. Lauren answers a listener question about which K-Beauty brand is the best swap for Paula’s Choice and real customers share their thoughts about products from APLBJelly Koand Missha

     

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/this-summer-s-k-beauty-makeup-trend


    CONNECT WITH ME

    My Instagram: www.instagram.com/lauren.kbeauty

    Shop Kbeauty: www.stylestory.com.au

    Style Story’s IG: www.instagram.com/stylestory_kbeauty

    TikTok: https://www.tiktok.com/@stylestory_kbeauty

    Jelly Ko’s IG: www.instagram.com/jellyko_official

    Facebook: www.facebook.com/stylestory.au

    Website: www.thekoreanbeautyshow.com

    Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

    Pinterest: https://www.pinterest.com.au/stylestoryau

     

    K-BEAUTY NEWS


      QUESTION OF THE WEEK: Which K-Beauty brand is most similar to Paula’s Choice? 

      Products mentioned: 

       

      TOP 3 BEST-SELLERS OF THE WEEK 

       

      NEW K-BEAUTY REVIEWS

       

      RECOMMENDATION OF THE WEEK: Dol Singles (Love After Divorce)  

      See omnystudio.com/listener for privacy information.

      23 Mar 2023Blanding in K-Beauty00:27:00

      Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 

       

      Access Full Show Notes for This Episode:

      https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty

       

      CONNECT WITH ME

      • My Instagram: www.instagram.com/lauren.kbeauty
      • Shop Kbeauty: www.stylestory.com.au
      • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
      • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
      • Facebook: www.facebook.com/stylestory.au
      • Website: www.thekoreanbeautyshow.com
      • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
      • Pinterest: https://www.pinterest.com.au/stylestoryau

      TOPICS COVERED 

        • What is Blanding?
        • Why Are K-Beauty Brands Blanding? 
        • Why Blanding Is Not a Great Idea 
      • K-Beauty Brands Who Have Had a Modern Makeover 
      • K-Beauty Brands That are Half / Half 
      • Brands that haven’t blanded
      • Skinfood - still retains the unique brand identity that made it famous
      • Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept

      See omnystudio.com/listener for privacy information.

      28 Jun 2023Under the Radar K-Beauty Products To Try00:26:29

      Sure, we've all heard of K-Beauty's most hyped products - COSRX Snail Mucin Essence, Dr Jart Color Correcting Cream and Kahi's Multi Balm - just to name a few. But what about some that aren't so hyped but absolutely deserve to be? 

      There are plenty of those too! 

      Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet. 

      Let's take a look!

       

      Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/under-the-radar-k-beauty-products-to-try


      CONNECT WITH ME

      My Instagram: www.instagram.com/lauren.kbeauty

      Shop Kbeauty: www.stylestory.com.au

      Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

      TikTok: https://www.tiktok.com/@stylestory_kbeauty

      Jelly Ko’s Instagram: www.instagram.com/jellyko_official

      Facebook: www.facebook.com/stylestory.au

      Website: www.thekoreanbeautyshow.com

      Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

      Pinterest: https://www.pinterest.com.au/stylestoryau

       

      EPISODE SUMMARY

      • Most Under the Radar K-Beauty Products To Try - Skin79 BB Creams 

       

      See omnystudio.com/listener for privacy information.

      11 Mar 2024Korean Beauty Products You May Not Have Heard Of00:28:31

      From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. 

      Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of


      CONNECT WITH ME

      Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of



      Korean Beauty products you may not have heard of: Makeup Spatulas 

       

      Products mentioned: Makeup Spatula 

       

      Korean Beauty products you may not have heard of: Tone Up Creams

       

      Product mentioned: Heimish Artless Glow Base 

      Korean Beauty products you may not have heard of: Hair coloured powders 

       

      Korean Beauty products you may not have heard of: Cushion foundations 

       

      Korean Beauty products you may not have heard of: Aegyosal pens (애교살) 

       

      Korean beauty products you may not have heard of: Circle coloured contact lens

       

      Korean beauty products you may not have heard of: Gommage peeling gels 

      Product Mentioned: Beauty of Joseon Apricot Peeling Gel 


      Korean beauty products you may not have heard of: Adhesive sun patches

      See omnystudio.com/listener for privacy information.

      13 Jul 2022How K-Beauty Took Over the Beauty World00:22:19

      To celebrate 100,000 downloads of the Korean Beauty Show podcast, on today's episode Lauren is taking a trip down memory lane. How has the Korean beauty landscape changed in the last 12 years? We discuss the early days of kitsch products in macaron-shaped packaging to natural beauty, green beauty, clean beauty and minimalism. This is how K-Beauty took over the beauty world. 

       

      Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-k-beauty-took-over-the-beauty-world

       

      CONNECT WITH ME

      Instagram: www.instagram.com/lauren.kbeauty

      Shop Kbeauty: www.stylestory.com.au

      Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

      Jelly Ko’s Instagram: www.instagram.com/jellyko_official

      Join Jelly Ko’s List: 

      Facebook: www.facebook.com/stylestory.au

      Website: www.thekoreanbeautyshow.com

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      See omnystudio.com/listener for privacy information.

      23 Nov 20227 Deadly Sins to Avoid When Shopping Skincare This Black Friday00:21:07

      Lauren runs through some sins to avoid when shopping your skincare this Black Friday. From buying skincare products you don’t need, to leaving it to the last minute, blowing your budget and more tune into hear some practical tips, plus what it’s like working on the other side of the computer at an e-comm store.

       

      Access Full Show Notes for This Episode:

      https://stylestory.com.au/blogs/podcast/7-deadly-sins-to-avoid-when-shopping-skincare-this-black-friday

       

      CONNECT WITH ME

      • My Instagram: www.instagram.com/lauren.kbeauty
      • Shop Kbeauty: www.stylestory.com.au
      • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
      • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
      • Facebook: www.facebook.com/stylestory.au
      • Website: www.thekoreanbeautyshow.com
      • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
      • Pinterest: https://www.pinterest.com.au/stylestoryau

       

      Shop Black Friday This Week at STYLE STORY 

       

      7 Deadly Sins to Avoid When Shopping Skincare This Black Friday: 

      1. Buying stuff you don’t need 
      2. Buying way too much stuff 
      3. Not taking advantage of deals 
      4. Not checking if the product is right for you
      5. Leaving it til the last minute
      6. Forgetting to shop online
      7. Being rude to staff and service providers

      See omnystudio.com/listener for privacy information.

      21 Jul 2020Best K-Beauty Dupes and Swaps For Expensive Products00:20:54

      Episode Summary -Best K-Beauty Dupes and Swaps For Expensive Products

      If you have a western or expensive beauty product you love (but don’t love the price tag of), then stick around because in today’s episode I’m going to run you through a list of products that  incorporate similar ingredients, textures and results from some of the biggest beauty brands on the market - from Estee Lauder, Eve Lom, SK-II to Sand & Sky.

      CONNECT WITH ME 

      Instagramwww.instagram.com/lauren.kbeauty 

      Facebookwww.facebook.com/stylestory.au 

      Website: www.thekoreanbeautyshow.com 

      Pinteresthttps://www.pinterest.com.au/stylestoryau

      Tik Tokhttps://vt.tiktok.com/ZSaHUgHL/

      Download Your Free Guide to K-Beautyhttps://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

      Access Today's Show Notes:

      https://stylestory.com.au/blogs/podcast/best-k-beauty-dupes-and-swaps-for-expensive-products-ep-11

      What To Do If You Liked This Episode - Best K-Beauty Dupes and Swaps For Expensive Products

      • If you have other Korean skincare swaps I would love to know about them - come and find me on Instagram @lauren.kbeauty and let me know!

      See omnystudio.com/listener for privacy information.

      15 Mar 2021Korean Beauty in Korea00:25:29

      Chances are you know the K-Beauty products everyone is talking about in your country. But do you want to know which K-Beauty products everyone in Korea actually likes? 

      CONNECT WITH ME
      Instagram: www.instagram.com/lauren.kbeauty 
      Facebook: www.facebook.com/stylestory.au 
      Website: www.thekoreanbeautyshow.com 
      Pinterest: https://www.pinterest.com.au/stylestoryau
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      Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

      Access Today's Show Notes:

      https://stylestory.com.au/blogs/podcast/korean-beauty-in-korea-ep-45

      Resources for Today’s Episode:

      Korean YouTubers to Follow 

      Korean Beauty in Korea: Get it Beauty

      Best K-Beauty Apps and Websites 

      See omnystudio.com/listener for privacy information.

      11 Dec 2024Best and Worst of Laneige00:20:05

      Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 


      CONNECT WITH ME  

      Products Mentioned in this Episode

       

      All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

       

      See omnystudio.com/listener for privacy information.

      12 Apr 2023Does It Matter If K-Beauty Products Aren’t Popular in Korea?00:25:02

      On this episode of the Korean Beauty Show podcast Lauren gives her verdict on whether it matters if a K-Beauty product that is popular overseas isn’t trending Korea. She discusses globally popular K-Beauty brands that are basically unknown in Korea and vice versa plus why the trends are different. 

       

      Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/does-it-matter-if-k-beauty-products-aren-t-popular-in-korea

       

      CONNECT WITH ME

      • My Instagram: www.instagram.com/lauren.kbeauty
      • Shop Kbeauty: www.stylestory.com.au
      • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
      • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
      • Facebook: www.facebook.com/stylestory.au
      • Website: www.thekoreanbeautyshow.com
      • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
      • Pinterest: https://www.pinterest.com.au/stylestoryau

       

      EPISODE SUMMARY

      • Globally Popular K-Beauty Brands that are basically unknown in Korea 
      • Globally Popular K-Beauty Ingredients that aren’t really trending in Korea
      • Popular Products or Brands in Korea that don’t get much air time overseas
      • Why are the trends different?
      • Does it matter?

      See omnystudio.com/listener for privacy information.

      08 Nov 2021How To Read A Cosmetic Ingredients List00:33:15

      How To Read A Cosmetic Ingredients List Ep-79

      Episode Title: How to Read a Cosmetic Ingredients List Episode 79 of the Korean Beauty Show Podcast 

       

      Episode Description

      If you’re serious about your skin and your skincare there are a few things you’ll need to know – once you’ve worked out your skin type and how to patch test new products to check for any allergies, take a look at the list of ingredients on your skincare products.

      Confused? Let’s take a look at that ingredients list. 


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      Instagramwww.instagram.com/lauren.kbeauty 

      Facebookwww.facebook.com/stylestory.au 

      Websitewww.thekoreanbeautyshow.com 

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      Download Your Free Guide to K-Beauty

      https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

       

      NEWS HEADLINES 

      K-beauty flagship company’s stock price falls to their lowest in a year and a half 

      QUESTION OF THE WEEK 

      Which Ampoule Should I Choose for Mature Skin?

      Episode Summary:

      • Decode That Ingredients List!
        • Read The List From Beginning To End
        • Don’t Be Put Off By The Names
        • Some Ingredients to Look Out For
        • Know The Effective Concentrations Of The Key Ingredients
      • Unsubstantiated Claims

      Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/how-to-read-a-cosmetic-ingredients-list

      See omnystudio.com/listener for privacy information.

      05 Jul 2021How Korean Beauty Products Are Made - Part Two00:30:14

      How Korean Beauty Products Are Made - Part Two - Episode 61

       

      On today’s episode, which is the second in a two part series, we’re deep diving on the steps that go into actually making your Korean beauty products. If you’re keen to know how a K-Beauty product gets made from start to finish, then tune in! 

      CONNECT WITH ME 

      Instagram: www.instagram.com/lauren.kbeauty 

      Facebook: www.facebook.com/stylestory.au 

      Website: www.thekoreanbeautyshow.com 

      Pinterest: https://www.pinterest.com.au/stylestoryau

      Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

      Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

      Episode Summary:

      Get the Show Notes for this Episode on the STYLE STORY website at: https://stylestory.com.au/blogs/podcast/how-korean-beauty-products-are-made-part-2-ep-61

      See omnystudio.com/listener for privacy information.

      12 Oct 2022The K-Beauty Expo 2022 00:16:15

      Lauren runs through the top trends from the K-Beauty Expo 2022, including stem cells, natural soaps, vegan products, refillable packaging and collagen pillow cases. 

      Access Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/the-k-beauty-expo-2022


      CONNECT WITH ME

      • My Instagram: www.instagram.com/lauren.kbeauty
      • Shop Kbeauty: www.stylestory.com.au
      • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
      • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
      • Facebook: www.facebook.com/stylestory.au
      • Website: www.thekoreanbeautyshow.com

      Big trends for this year:

      • Vegan 
      • Natural soaps 
      • Stem cells 

      Other exhibitors included:

      • Packaging
      • Raw materials
      • Devices and machines (including ones to analyse your skin)

      Brands exhibiting

      My Favourite New Find - Collagen Pillow Cases

      • The collagen peptides in the pillow cover can soften and hydrate your skin while you sleep 
      • They are in the fabric fiber
      • Using marine collagen which is infused into the cellulose fabric fiber—it softens and hydrates your skin.

      Packaging Trends

      • Refillable packaging

      See omnystudio.com/listener for privacy information.

      01 Jun 2020Top Trending K-Beauty Ingredients00:20:41

      Today on the Korean Beauty Show Podcast we're taking a look at some of the hottest trending ingredients that are popping up in K-Beauty stores all over Seoul! 

      CONNECT WITH ME 

      Instagramwww.instagram.com/lauren.kbeauty 

      Facebookwww.facebook.com/stylestory.au 

      Website: www.thekoreanbeautyshow.com 

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      Tik Tokhttps://vt.tiktok.com/ZSaHUgHL/

      Download Your Free Guide to K-Beautyhttps://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

      Access Today's Show Notes:

      https://stylestory.com.au/blogs/podcast/top-trending-k-beauty-ingredients-ep-04

      What to do if you Liked Top Trending K-Beauty Ingredients | Ep 04

      Don't forget to hit subscribe! 

      See omnystudio.com/listener for privacy information.

      13 Dec 2021Korean Sunscreens & the SPF Controversy Part 100:37:38

      Korean sunscreens are beloved by beauty lovers for their cosmetically elegant formulas that don’t leave a white cast and blend well with makeup. Unfortunately, they’re not often available for sale in many overseas markets due to differences in regulation. 2020-2021 was a bad year for Korean sunscreens with a series of controversies engulfing many brands and manufacturers. Today, we’re starting a deep dive into this part of the industry, investigating cosmetic regulation and manufacturing in Korea. 

       

      K-Beauty News Headline - CJ Olive Young Looking to Raise $1 Billion in a Local Public Offering

      Question of the Week - Should I use a face oil?

      • What Is Sunscreen?
      • Types of Sunscreens
      • Types of sun damage 
      • Labelling of sunscreen products 
      • Regulation of sunscreen in Korea
      • Sunscreen Testing In Korea
      • Controversy in Korea 



      If you’re after Christmas gifts check stylestory.com.au for Christmas gift sets and travel minis. 

      See omnystudio.com/listener for privacy information.

      02 Feb 2022Popular Beauty Treatments in Korea in 202200:21:15

      On today’s episode, Lauren is running through the top procedures in eyelashes, eyebrows and nails trending in Korean salons in 2022. If you’re wondering what beauty treatments are hot right now and how they are performed, stay tuned. 

       

      CONNECT WITH ME

      Instagram: www.instagram.com/lauren.kbeauty

      Facebook: www.facebook.com/stylestory.au

      Website: www.thekoreanbeautyshow.com

      Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

      Pinterest: https://www.pinterest.com.au/stylestoryau

      Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

      Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

       

      Popular Korean Eyelash Treatments

      • In 2022, there is a move away from lash extensions and towards lash tints and lifts.
      • Results last for about 6 weeks and you can apply mascara over the top. Basically once your lashes grow out, it’s time to go in for a retouch. 
      • Looking for a salon in Seoul? Try Chloe Eyelash in Mapo Gu

      Popular Korean Nail Art Trends 

      • Korean nail trends are always changing but gel nails in general are the most popular.
      • Nearly everyone in Korea does nail art as well, rather than just a simple one colour
      • Nail art in Korea is very seasonal, so you will notice most shops have a Christmas themed nail selection for December, cherry blossom / floral themed in spring, beach themed in summer, autumnal palette in fall etc. 
      • However, the techniques being used are what changes. At the moment, donut nails are really popular. This is a technique where a little bit of polish is used to create raised designs on the nails. Originally, they were being done in donut-like shapes, which is why they were called donut nails. Now, I see artists using them in a variety of shapes. 
      • Korean nail salons operate a little differently than western salons. Here, it’s common for salons to offer memberships. Most salons also have ‘monthly nail art specials’, where they will pre-prepare some set designs for the month at a discounted rate.  

      KOREAN EYEBROW TRENDS

      • Brow Tattoos 
      • Brow tattooing has always been popular and this trend is continuing in 2022. Because only your eyes and eyebrows can be seen above COVID masks a lot of people have been keeping up with their lash and brow treatments.
      • Micro-shading, giving the brows a soft and powdery look, is very popular
      • Quite a quick procedure - it takes a few hours at most. The after-care is a little time consuming though.
        • If you are looking for a skilled tattoo artist in Korea, I can highly recommend Jisoo from Abil. 

        Brow Lift

        • More and more people are doing a procedure called a brow lift, which is just a simple perm procedure to enhance the look of the eyebrows. It’s called a brow lift in Korean, but in English a brow lift is an actual surgical procedure.
        • This is similar to a lash lift, where you are just using your own natural eyebrow hairs but making them look a bit cleaner, clearer and stand out a bit more.
        • It lasts about a month - 1.5 months. The prerequisite is that you do actually need some eyebrow hairs so this is not a good procedure for people who don’t have a good set of brow hairs to begin with.
        • A lot of people end up doing a lift and tint at the same time to really bring out the line of their eyebrows. 

        Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/popular-beauty-treatments-in-korea-in-2022

        See omnystudio.com/listener for privacy information.

        27 Dec 2023The Most Popular Brands & Products in Korea in 202300:17:41

        The Most Popular Brands & Products in Korea in 2023

        On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year.

        Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023

        Shop Kbeauty: www.stylestory.com.au

        Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

         

        CONNECT WITH ME

        TikTok: https://www.tiktok.com/@stylestory_kbeauty

        My Instagram: www.instagram.com/lauren.kbeauty

        See omnystudio.com/listener for privacy information.

        27 Oct 2023Korean Women's Favourite Beauty Products00:29:51

        On episode 223, Lauren delves into the latest report on Korean women's favourite beauty products and brands. Plus, which Jelly Ko product just won Prevention Magazine's "Best of Beauty Awards"? We've got a question about the Medicube devices, new products from One Thing and The History of Whoo, customer reviews plus two anti-recommendations.  

         

        Access Full Show Notes: https://stylestory.com.au/blogs/podcast/koreans-reveal-their-key-skin-concerns


        CONNECT WITH ME

        My Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s IG: www.instagram.com/stylestory_kbeauty

        TikTok: https://www.tiktok.com/@stylestory_kbeauty

        Jelly Ko’s IG: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

        Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

         

        K-BEAUTY NEWS 

        • Korean Women's Favourite Beauty Products 
        • Jelly Ko Cherry Blossom Sleeping Mask won a Prevention Beauty Award 


        QUESTION OF THE WEEK: MEDICUBE DEVICES
        NEW K-BEAUTY PRODUCTS


        NEW K-BEAUTY REVIEWS

         

        RECOMMENDATION OF THE WEEK

        • Two anti-recommendations for this week

         

        See omnystudio.com/listener for privacy information.

        11 Apr 2022Top K-Beauty Growth Areas in 202200:22:03

        On today’s Kbeauty news headlines update, Lauren discusses some of the top K-Beauty growth areas for 2022, including Korean brands seeking halal certification, cosmetics for pets and the rise of custom cosmetics. 

        Access Today's Show Notes:
        https://stylestory.com.au/blogs/podcast/top-k-beauty-growth-areas-in-2022

         

        CONNECT WITH ME

        Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

        Jelly Ko’s Instagram: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

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        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

         

        Episode Summary:



        K-Beauty News Headlines

        • K-Beauty companies seeking halal certification grow in OIC Countries
        • Cosmax is tapping into the trend of personalised care
        • Growth in the sale of cosmetics for pets
        • Qantas and Jetstar to start direct flights from Sydney to Seoul 
        • K-Beauty Now Available at Woolworths in Australia 



        New Kbeauty Products at STYLE STORY 

         

        K-Beauty Reviews

        • 5 Star for Jelly Ko Dewy Glaze Toner:
        • “So Hydrating!
        • Absolutely love this toner! It is so hydrating and feels amazing to use. The bottle is also so beautiful, I'm obsessed.”


        • 5 Star Review for Subi Holo Dream Brightening Pore Minimizing Mask
        • “Life Saver
        • Whenever I have a breakout or am feeling congested this mask is my go to. I leave it on for five minutes at night and the next day my skin is always so much clearer and smoother. I love how creamy and beautiful it is”

        See omnystudio.com/listener for privacy information.

        16 Mar 2023Plastic Surgery in Korea00:31:05

        Lauren discusses plastic surgery in Korea, medical tourism and why the plastic surgery industry is so huge. Plus, what are the most popular procedures and what motivates people to get surgery in the first place?

         

        Access Full Show Notes at: https://stylestory.com.au/blogs/podcast/plastic-surgery-in-korea


        CONNECT WITH ME

        • My Instagram: www.instagram.com/lauren.kbeauty
        • Shop Kbeauty: www.stylestory.com.au
        • Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
        • Jelly Ko’s Instagram: www.instagram.com/jellyko_official
        • Facebook: www.facebook.com/stylestory.au
        • Website: www.thekoreanbeautyshow.com
        • Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
        • Pinterest: https://www.pinterest.com.au/stylestoryau

         

        TOPICS COVERED:

        • The Plastic Surgery Industry in Korea 
        • Medical Tourism
        • Koreans and Plastic Surgery
        • Why do Koreans Get Plastic Surgery?
        • What are the popular surgeries in Korea?

         

        See omnystudio.com/listener for privacy information.

        17 Aug 2020K-Beauty in Korea vs Overseas 00:26:54

        Today, we’re exploring the difference between K-Beauty in Korea versus K-Beauty overseas. If you’ve ever wondered if the products actually sold in Korea are different to the Korean products you find in your country, then stay tuned because I’m going to explore the differences and why I think they happen.

        CONNECT WITH ME 

        Instagramwww.instagram.com/lauren.kbeauty 

        Facebookwww.facebook.com/stylestory.au 

        Website: www.thekoreanbeautyshow.com 

        Pinteresthttps://www.pinterest.com.au/stylestoryau

        Tik Tokhttps://vt.tiktok.com/ZSaHUgHL/

        Download Your Free Guide to K-Beautyhttps://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

        Access Today's Show Notes:

        https://stylestory.com.au/blogs/podcast/k-beauty-in-korea-versus-overseas-ep15

        What to Do If You Like Today’s Episode - K-Beauty in Korea vs Overseas 

        • Join the STYLE STORY mailing list for your chance to be one of the first to try Jelly Ko’s new Bubble Tea Steam Cream for free. 
        • Leave a review for the podcast and go into the draw to win an AUD $100 STYLE STORY Gift Voucher. Competition closes 15 September 2020.

        See omnystudio.com/listener for privacy information.

        28 Dec 20202020 Year in Review00:21:25

        2020 was a massive year for many reasons – from the Aussie bush fires and COVID to the launch of STYLE STORY’s first in-house brand Jelly Ko, both me and the team at STYLE STORY spent another year discovering, curating and reporting on all the latest K-Beauty crazes from Korea!

        CONNECT WITH ME 
        Instagram: www.instagram.com/lauren.kbeauty 
        Facebook: www.facebook.com/stylestory.au 
        Website: www.thekoreanbeautyshow.com 
        Pinterest: https://www.pinterest.com.au/stylestoryau
        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

         

        Access Today's Show Notes:

        https://stylestory.com.au/blogs/podcast/2020-year-in-review-ep-34

         

        What To Do If You Liked Today’s Episode - 2020 Year in Review Ep-34
        If you’re not already, don’t forget to follow us on Facebook, Instagram and YouTube to stay up to date with all our latest news. Plus, don’t forget to sign up to the STYLE STORY newsletter for special discount codes and offers for our subscribers only.

        See omnystudio.com/listener for privacy information.

        07 Mar 2022How Korean Beauty Bloggers will be affected by the new influencer marketing laws00:29:30

        On this week’s episode, in addition to announcing the winner of our podcast review competition, Lauren discusses the recent headlines announcing that the TGA has clarified that its Advertising Code applies to influencer marketing. She answers a listener’s question about watery oils. Plus, find out which new Korean beauty brands have just landed at STYLE STORY.  

        CONNECT WITH ME

        Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

        Jelly Ko’s Instagram: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

        Pinterest: https://www.pinterest.com.au/stylestoryau

        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

         

        Episode Summary 

        K-Beauty News Headlines

        • You can now shop Korean beauty online in Australia at Woolworths Everyday Market. Shop your groceries along with hundreds of Korean beauty products on the Woolworths website. 
        • The TGA has recently clarified that its Marketing Code also applies to influencers. Lauren discusses what this means for brands, influencers and Asian beauty bloggers, particularly when it comes to reviewing regulated products like sunscreens and products making anti-aging and whitening claims.  

        Question of the Week:

        • Lauren answers a listener’s question about watery oils, what exactly are they, who would benefit from using them and where they fit into a routine

        New Product Releases: 

        • There are 27 new releases on the STYLE STORY site this week
        • Lauren highlights new brands SKIN1004, TOCOBO, Hanyul, Lagom 

        Winner of our product review competition

        New Product Reviews Left on the STYLE STORY Website

        • iUNIK Beta Glucan Serum
        • Dr Ceuracle Propolis Ampoule 

        For Today's Full Show Notes visit: https://stylestory.com.au/blogs/podcast/how-korean-beauty-bloggers-will-be-affected-by-the-new-influencer-marketing-laws

        See omnystudio.com/listener for privacy information.

        20 Apr 2022The Problems with Korea’s Clean Beauty Trend00:27:03

        On today’s episode of the Korean Beauty Show, Lauren discusses the problems with Korea’s clean beauty trend. She delves into some of the myths being used by K-Beauty brands to market their products, issues with the rating apps and the industry’s reliance on the EWG Green Grade rating system. 

         

        Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/the-problems-with-koreas-clean-beauty-trend

         

        CONNECT WITH ME

         

        Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

        Jelly Ko’s Instagram: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

        Pinterest: https://www.pinterest.com.au/stylestoryau

        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

         

        Episode Summary 

        If you use beauty products, it’s impossible not to have heard of clean beauty. These days you’ll see Korean beauty companies claiming that their products are “Free from Nasties”,  use “Green Level Ingredients Only”, are “EWG Green Grade Approved”, “Toxin Free” and “Sustainability Friendly”. 

        When the average consumer sees this they think, “Great! I want my products to be clean. Well, I certainly don’t want dirty products!”

        It’s only natural that you want your products to be good for your health and good for the environment. 

        But what if all of this was based on a lie?

        On today’s episode, we’re covering: 

        • What is Clean Beauty?
        • What’s the legal definition of clean beauty?
        • What are the blacklisted ingredients?
        • What’s the problem with clean beauty?
        • Why are natural products not necessarily safer than those containing synthetic chemicals?
        • Why can’t you make a blanket rule about whether a particular cosmetic ingredient is good or bad?
        • Are clean beauty products worth paying more for?

        See omnystudio.com/listener for privacy information.

        28 Mar 2022Which Korean Beauty Brands Use Recycled Plastic?00:27:48

        On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week. 

        Join the Jelly Ko waiting list to get an exclusive offer when our new product drops: https://stylestory.com.au/pages/jelly-ko-waiting-

        Access Today's Full Show Notes:

        listhttps://stylestory.com.au/blogs/podcast/which-korean-beauty-brands-use-recycled-plastic

        CONNECT WITH ME

        Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

        Jelly Ko’s Instagram: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

        Pinterest: https://www.pinterest.com.au/stylestoryau

        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/

        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKy

         

        K-BEAUTY NEWS HEADLINES

        • Korea updates its visa-free entry list for visitors to Korea 
        • Korea’s cosmetic exports totalled $9.225 billion last year, the largest in the country’s history 

        QUESTION OF THE WEEK - Which Korean beauty brands used recycled plastic?

        Lauren answers a listeners question about Kbeauty brands that use PCR plastic.

        NEW K-BEAUTY RELEASES ON STYLE STORY 

        NEW K-BEAUTY REVIEWS

        RECOMMENDATION OF THE WEEK 

        • Asian Boss - A great resource to get a feel for what the average person on the street in Korea thinks about topical social and political issues. 

        See omnystudio.com/listener for privacy information.

        07 Sep 2022Why More Beauty Brands Are Manufacturing Their Products in Korea00:16:53

        On today's episode Lauren explores why so many foreign and non K-Beauty brands are making their products in Korea these days. From brand founders looking to start a brand for the first time to established brands that already have an entire collection of products, these days Korea is one of the hottest beauty destinations to manufacture everything from products to packaging and formulas.

        Access The Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/why-beauty-brands-are-making-their-products-in-korea

         

        Episode Summary: 

        1. Why Beauty Brands Are Making Their Products in Korea 1: Korea is leading the way in innovation 
        2. Why Beauty Brands Are Making Their Products in Korea 2: South Korea Is More trustworthy than other destinations in Asia 
        3. Why Beauty Brands Are Making Their Products in Korea: Korea Offers an All In One Solution  
        4. Why Beauty Brands Are Making Their Products in Korea: It is cheaper than manufacturing in other countries 

        Are you looking to have your beauty products manufactured in Korea? If so, get in touch for K-Beauty consultation with our team of experts. We are based on the ground in Korea and work with a wide range of companies, brands, brand founders and aestheticians looking to source, manufacture and distribute Korean beauty products. 

        See omnystudio.com/listener for privacy information.

        29 Jun 2022Korea's Untact Skincare Trend00:19:57

        On today's episode of the Korean Beauty Show podcast, Lauren discusses Korea's untact skincare trend. Thanks to the pandemic, people have turned to a variety of contactless services and even skincare products. "Untact" skincare and makeup products are those that can quickly, easily and hygienically be applied without touching your face with your hands. But what products are "untact", who are they for and what do they actually do? Lauren explains. 

         

        Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/koreas-untact-skincare-trend

         

        CONNECT WITH ME

        Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

        Jelly Ko’s Instagram: www.instagram.com/jellyko_official

        Join Jelly Ko’s List:

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

        Pinterest: https://www.pinterest.com.au/stylestoryau

        Episode Summary: 

        • What Is Untact Skincare?
        • What are the Main “Untact” Beauty Products?
        • What Do Untact Products Do?  
        • Who Should Use Untact Skincare Products?
        • How Do I Use Face Mists & Stick Balms in My Routine?
        • K-Beauty Mists & Balms to Try  

         

        1. Dr Jart Ceramidin Mist
        2. Laneige Cream Skin Refiner Mist (75ml)
        3. Heimish Bulgarian Rose Mist Serum (55ml)
        4. d’Alba Piedmont White Truffle First Spray Serum (100ml)
        5. APLB Centella Complex Mist Toner (150ml)
        6. Kahi Multi Balm (9g) 

        See omnystudio.com/listener for privacy information.

        08 Mar 2021Vegan K-Beauty Brands and Products00:15:41

        CONNECT WITH ME 
        Instagram: www.instagram.com/lauren.kbeauty 
        Facebook: www.facebook.com/stylestory.au 
        Website: www.thekoreanbeautyshow.com 
        Pinterest: https://www.pinterest.com.au/stylestoryau
        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

         

        With the popularity of a vegan lifestyle continuing to grow, many Korean skincare companies are now focusing on the vegan beauty market, with some brands even focusing solely on vegan formulations.In line with the growing trend towards cruelty-free skincare and makeup (cosmetic testing on animals has been officially outlawed in Korea), brands are now firming their stance that no animals need to have suffered for your beauty at any stage of the product’s lifecycle.

         

        Access today's Show Notes:

        https://stylestory.com.au/blogs/podcast/vegan-k-beauty-brands-and-products-ep-44

         

        What To Do if You Liked Today’s Episode - Vegan K-Beauty Products - Ep-44 

        See omnystudio.com/listener for privacy information.

        19 Jul 2023Best-Selling Kbeauty Products for the First Half of 202300:28:38

        On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction?

         

        Access Full Show Notes for this Episode:https://stylestory.com.au/blogs/podcast/best-selling-k-beauty-products-for-the-first-half-of-2023


        CONNECT WITH ME

        My Instagram: www.instagram.com/lauren.kbeauty

        Shop Kbeauty: www.stylestory.com.au

        Style Story’s IG: www.instagram.com/stylestory_kbeauty

        TikTok: https://www.tiktok.com/@stylestory_kbeauty

        Jelly Ko’s IG: www.instagram.com/jellyko_official

        Facebook: www.facebook.com/stylestory.au

        Website: www.thekoreanbeautyshow.com

        Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

        Pinterest: https://www.pinterest.com.au/stylestoryau


        K-Beauty News

        1. New Korean Sunscreen Ingredient Given the Green Light
        2. Are Korea's Sun Patches a Passing Fad?


        Question of the Week: Is it okay to keep using a sugar scrub after the sugar dissolves?


        The Best Selling K-beauty Products for the first half of 2023

         

        New Korean Beauty Product Reviews on STYLE STORY 

        See omnystudio.com/listener for privacy information.

        14 Aug 2024The Business of K-Beauty00:26:32

        On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


        CONNECT WITH ME

        Access Full Show Notes for this Episode here

        K-Beauty News Headlines

        • Shinsegae Acquires AMUSE 
          • What this means for the Shingsegae portfolio 
          • How this acquisition is different from past brand acquisitions 
          • What this tells us about global expansion plans among Korea’s top conglomerates 
        • Update on What’s Going On at STYLE STORY and Jelly Ko 

        Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

        See omnystudio.com/listener for privacy information.

        22 Feb 2021Is My K-Beauty Product Fake00:18:21

        With so many options for buying K-Beauty these days, there has never been a better time to go all in on the benefits of Korean skincare.  While there are always great buys to be found, sometimes the deals really are too good to be true.

        CONNECT WITH ME:
        Instagram: www.instagram.com/lauren.kbeauty 
        Facebook: www.facebook.com/stylestory.au 
        Website: www.thekoreanbeautyshow.com 
        Pinterest: https://www.pinterest.com.au/stylestoryau
        Tik Tok: https://vt.tiktok.com/ZSaHUgHL/
        Download Your Free Guide to K-Beauty: https://manage.kmail-lists.com/subscriptions/subscribe?a=XgHS8t&g=SmUKyF

        If you’ve ever googled the phrase, “Did I get a fake K-Beauty product” then stay tuned because today, I’m going through all the signs to look out for fake K-Beauty products. 

        What separates real from fakes? And how can you buy authentic K-Beauty products with confidence? Here are the key signs to look out for:

        https://stylestory.com.au/blogs/style-story/did-i-get-a-fake-k-beauty-product

         

        What To Do If You Liked Today’s Episode - Is My K-Beauty Product Fake? Ep - 42

        See omnystudio.com/listener for privacy information.

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