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The Jeff Bradbury Show (Jeffrey Bradbury - TeacherCast Educational Network)

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Pub. DateTitleDuration
07 Apr 2021How Can You Use Instagram Stories To Promote Others and Build Your EDU Brand?00:48:22
In this episode of the Jeff Bradbury Show, Jeff sits down with the creator and host of the Teachers on Fire network, Tim Cavey to discuss how he is building his EDU brand through Instagram Stories, podcasting and so much more! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

Use Stories to Share Your Message

Stories are a terrific way to reach your audience, and build know, like, and trust. They’re also the single best way to get in front of other eyeballs (or replace Twitter’s retweet) on platforms like Instagram. Instagram is my go-to place for stories, but you should share your story content on your personal Facebook profile, LinkedIn, Twitter, and potentially TikTok as well.
  1. Show up daily: vlogs are best ROI for time-to-impact, polls and sliders are also fun
  2. Use the Clipomatic app (or similar) to auto caption for people watching on silent
  3. Shout out creators and their content
  4. Use your phone’s screen or video capture with microphone to comment on your content
  5. Use the Spotify share feature to share to IG stories with Spotify link
  6. Use Canva templates and stock video to put messages in front of video

About our Guest: Tim Cavey

Tim Cavey is a husband, stepfather of two, 8th grade teacher, assistant principal, and the host of the Teachers on Fire podcast. In 2019, he completed a Master's in Educational Leadership degree that re-ignited his fire for teaching and put him on a new path of growth, professional reflection, and content creation. Tim's a firm believer in the growth mindset and advocates often for the kinds of informal professional learning that can be found on social media and in blogs, vlogs, or podcasts. When he's not creating content or spending time with his family, you'll find Tim hiking, flying his drone, or paddleboarding in the chilly waters of the Pacific northwest.

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03 Feb 2021How To Build Your EDU Brand On The ClubHouse App and Through Email Marketing with Dr. Monica Burns01:06:57
In this episode of The Jeff Bradbury Show, Jeff sits down with Dr. Monica Burns, educator, author, blogger, podcaster, and speaker to discuss how she built her website ClassTechTips.com into one of the most recognizable EDU brands over the last 8 years. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today.

Topics of Conversation

  • Making the move from the classroom to Edupreneur
  • The beginnings of ClassTechTips.com
  • Building a Brand on your Domain vs your name
  • Purchasing Domains for your EDU Brand
  • Should you think of yourself as an Educator or an Entrepreneur?
  • Memorable moments getting started
  • Who is the ClassTechTips audience?
  • Philosophy of Web Design and Blogging
  • Email Marketing vs Newsletter Creation
    • Newsletter: What’s New on the…
    • Newsletters launch on Monday afternoons
      • Starting on Mailchimp then moved to Convertkit
      • Tagging / Segmentation / Drip Campaigns
      • Being consistent with your message and publishing
14 Jul 2024Nina Sossamon-Pogue: Navigating Tough Times with Resilience00:35:57
In this episode, host Jeffrey Bradbury interviews Nina Sossamon-Pogue, a resilience expert and author. Nina shares her personal journey of resilience, including her experiences as a former member of the USA Gymnastics team, a news anchor, and a tech company executive. She emphasizes the importance of resilience in overcoming challenges and offers practical advice for individuals facing tough times. Nina also discusses the significance of being present in the moment and surrounding oneself with supportive people. The episode concludes with a discussion on the power of storytelling and the importance of embracing change and falling forward. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

Podcast Chapters

  • 00:00Introduction
  • 01:55Who is Nina Sossamon-Pogue?
  • 04:02Advice for Dealing with Tough Times
  • 07:05Living in the Moment and Finding Purpose
  • 09:28Finding Resilience and Overcoming Challenges
  • 10:17Supporting Others in Tough Times
  • 15:28The Importance of Adaptation and Resilience
  • 23:15Starting a Podcast and Sharing Stories of Resilience
  • 26:26The Concept of Falling Forward
  • 30:30Biggest Teachable Moment
  • 33:05Conclusion and Contact Information

In This Episode …

  • Resilience is the ability to learn, grow, and adapt in a positive way to whatever happens in your life.
  • When facing tough times, it's important to remember that the current situation is just a chapter in your life, not your whole story.
  • Surround yourself with supportive people who can help you move forward and edit out those who bring negativity or drama.
  • Watch the language in your head and replace self-sabotaging thoughts with positive language and a growth mindset.
  • Falling forward means using challenging moments as opportunities for reinvention and personal growth.
  • As an educator, focus on being the best version of yourself and the mentor and buddy your students need.
  • Listen to others' stories and learn from their experiences of resilience and overcoming adversity.
  • Embrace change and be open to new opportunities, even if they require stepping outside your comfort zone.
  • Your past does not define your future. You have the power to shape your own story and create a positive future.
  • Be present in the moment and appreciate the blank pages ahead, where you can write your own story.

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About our Guest: Nina Sossamon-Pogue

Nina Sossamon-Pogue is a sought-after speaker, two-time best-selling author, and podcast host. Hers is an extraordinary journey through Elite Athletics, Television News, and Corporate America, that defies the ordinary. Leaving home at age 13 to train, Nina made the USA Gymnastics team, and graced magazine covers as an Olympic hopeful...
01 Sep 2024Empowering Civic Engagement in K12 Classrooms: A Conversation with Vienna Mott (Poliquicks)00:33:33
Vienna Mott, CEO of Poliquicks, discusses the importance of civic education and the role of technology in engaging students in politics. She highlights the need for accessible and transparent political information and the lack of funding for civic education. Mott emphasizes the importance of personalized and engaging approaches to teaching civics, using technology to make political topics more relatable and understandable for students. She also discusses the launch of Poliquicks, a non-partisan political education app, and its potential to support civic education in schools. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

  • Civic education is often underfunded and lacks engaging content, making it important to find interesting ways to implement it in schools.
  • Technology, such as apps like Poliquicks, can make political information more accessible and transparent for students.
  • Personalized and relatable approaches to teaching civics can help students understand the impact of politics and how they can make a difference.
  • AI and technology are rapidly evolving fields, and it is important for educators to stay updated and teach students about responsible AI use.

Chapters

  • 00:00 Introduction and Background of Vienna Mott
  • 02:09 Introducing Poliquicks: A Non-Partisan Political Education App
  • 03:47 The Importance of Civic Education and Funding
  • 06:14 The Need for Comprehensive Civics Education
  • 07:42 Launching Poliquicks and Supporting School Districts
  • 10:03 Lessons Learned as an Entrepreneur
  • 12:15 Advice for Educators in the New School Year
  • 13:53 Recognizing and Nurturing Different Student Interests
  • 18:16 Vienna's Interest in Car Racing
  • 21:23 Making STEM Education Accessible for All Students
  • 26:16 Teaching Artificial Intelligence and Preparing Students for the Future
  • 30:09 Using AI Responsibly and Staying Updated
  • 32:20 Final Thoughts and Advice for Teachers

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About our Guest: Vienna Mott

Vienna Mott holds a BS in Biomedical Engineering, an MS in Mechanical Engineering, and an MBA. As CEO of Poliquicks, she is passionate about increasing political engagement and social impact through education. She has published several scientific journal articles and holds technical patents. She was highlighted in Time Magazine's Top 100 Inventions of the Year, won the Young Research Scientist Award, and has been an invited speaker at multiple conferences. She has dedicated much of her free time to tutoring and mentorship. Outside of this, she enjoys traveling, racing cars, and spending time with her partner and family.

Links of Interest

16 Sep 2024Helping Students Understand Their World from A to Z featuring Carl Azuz00:36:07
Join Jeff Bradbury and Carl Azuz as they explore the challenges of show creation and share tips for educators on managing busy schedules. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

In This Episode …

  • How did you get started?
  • Selecting Topics
  • What is the motivation behind the project?
  • How to teachers take advantage of the content?
  • What is on the newsletter and Social Media channels?
  • What do you hope students take away from the content?
  • Release Schedule
  • Recording Process
  • Editing Process
  • Publishing & Promoting Process

Conversation Takeaways

  • Creating shows requires a lot of time and effort
  • The job of creating shows can be demanding
  • Having a structured schedule helps manage the workload
  • Consistency is important in creating shows

Chapters

  • 00:00 Introduction to The Jeff Bradbury Show
  • 04:01 Encouraging Critical Thinking and Multiple Perspectives in Current Events
  • 07:34 The Value of Teachers in Developing a Broad Skill Set in Media Production
  • 18:13 The World from A to Z: A Valuable Tool for Educators and Parents
  • 21:26 Creating a Platform for Learning, Critical Thinking, and Civil Discussions
  • 31:17 The Future of The World from A to Z
  • 34:35 Conclusion and Final Thoughts

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About our Guest:

A veteran of presenting news to students, Carl Azuz is the host and executive producer of The World from A to Z, a non-partisan news show that streams daily at WorldAtoZ.org and at YouTube.com/@TheWorldAtoZ. The fast-paced program covers current and historic events from across the globe, and it’s ‘pun’ctuated by Carl’s signature wordplay and personable delivery. Prior to The World from A to Z, Carl served 15 years as the anchor of CNN Student News/CNN 10, and he’s worked as a media literacy ambassador for the Poynter Institute and a reporter for Sonlight homeschool curriculum. When he’s not writing and producing news and puns, Carl can be found at the gym, in church, on the mountain bike trail, or watching Classical Hollywood Cinema.

Links of Interest


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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week....
02 Jun 20214 Critical Hacks Every Website Needs00:17:00
In this episode of the Jeff Bradbury Show, Jeff discusses the 4 things that every podcast website needs to have to be efficient and successful. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

4 Critical Things Your Website Needs To Be Successful

A Focus

Every website needs a focus but not every website HAS a focus. When developing your website, there are only two major focuses that you should be thinking about…. YOU, and YOUR AUDIENCE.

A Well-Organized Office Suite

Over the last few years, I have been asked the same question over and over … “how do you keep everything organized?” The answer is simple … GET ORGANIZED AND STAY ORGANIZED! Last year, I converted all my TeacherCast files from Google into Microsoft Office documents and started using Microsoft Teams to keep everything neatly wrapped under one digital roof. Because of this system, I am now able to quickly create a series of templates that span weeks into the future saving me countless hours of prep time each week. Using applications such as Microsoft Teams, Planner, and Microsoft 365 has provided me not only with an organizational system from which I can build my business but also allows me to have more time at home with my family.

Clearly Defined Landing Pages

Every website is made up of posts and pages, but what is the difference? Blog posts, podcast posts, and other like content are uni-themed pieces of content that are dynamic in nature. Your pages, however, are vehicles where not only your posts and podcasts live, but your audience spends the majority of their time. Creating landing pages that not only tell your story, but walk your user through a content journey will allow you to determine not only what they click on, but HOW they click on the content you are creating.

Email Marketing

If you are looking to Build Your EDU Brand, then email marketing needs to be always on the front of your mind. The ability to bring in a reader or listener to your website is easy, but capturing their email and allowing them the opportunity to be a part of your inner circle is a completely different ball game. Your email marketing starts on the top of your front page (no pop-up’s please) and ends months and months later when you convert those users into paying customers of your book, online course, or additional content. Are you looking for ways to learn more about Email Marketing? Please check out our FREE 90-Day Email Marketing Online Course today! https://www.youtube.com/watch?v=YuZdCWWOI08

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21 Mar 2024What is the role of Artificial Intelligence in Educational Leadership?00:33:50
In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Eric Sheninger on the podcast to discuss the future of education and the state of Artificial Intelligence in the classroom. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

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About our Guest: Eric Sheninger

Eric works with schools throughout the world, helping educators meet and exceed their potential to improve outcomes for learners. He is the founder and CEO of Aspire Change EDU, a collaborative consultancy designed to provide personalized support to all educational systems. Prior to this, he was a teacher and the award-winning Principal at New Milford High School. Under his leadership, his school became a globally recognized model for innovative practices. Eric oversaw the successful implementation of several sustainable change initiatives that radically transformed the learning culture at his school while increasing achievement. His work focuses on innovative and practical ways educators can transform teaching, learning, and leadership. Through his work with thousands of schools, Eric has emerged as an innovative leader, best-selling author, and sought-after speaker. His main focus is using research and evidence-based practices to empower learners and educators. See where Eric is speaking and if he will be in your area at the bottom of this page. For booking inquiries, email him directly at esheninger@gmail.com.Eric has received numerous awards and acknowledgments for his work. He is a CDE Top 30 award recipient, Bammy Award winner, NASSP Digital Principal Award winner, PDK Emerging Leader Award recipient, winner of Learning Forward’s Excellence in Professional Practice Award, Google Certified Innovator, Adobe Education Leader, and ASCD 2011 Conference Scholar. He has authored and co-authored the following:

Links of Interest


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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

  • Host: Jeff Bradbury 
19 May 2021The 5 Non-Negotiable Rules for Professional Branding00:19:50
In this episode of the Jeff Bradbury Show, Jeff shares his 5 Non-Negotiable Rules for Personal and Professional Branding. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Rules of Personal and Professional Branding

Be Hyper Focused

This first one is important and a rule that I often break. When you are trying to create something that you want people to remember you for, you must stay hyper-focused. When a user comes to your website, listens to your podcast, or sees you on Social Media, you want them to instantly connect with not only who you are, but what your message is. This will help you not only stay on brand but keep you focused on hitting your target avatar. If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week. On TeacherCast, the content is broken down into 5 distinct categories, General EdTech, Instructional Coaching, Website Design, Podcasting, and Build your EDU Brand. It is possible that someone will visit the website interested in learning about all these topics, but more likely that they are visiting for only one topic and not interested in the others. For this reason, I offer them multiple Social Media accounts where they can feel like they are getting the content they are interested in without being bombarded by content they are not interested in. If you look at many of the larger brands, this same philosophy applies. They might have a Twitter account for their company and an individual Twitter account to support individual applications or programs within the company. For smaller companies and those just getting started, I don’t recommend this method at all. When starting as a new brand, companies should create a single brand that is memorable, on point with their content and most of all, hyper focused on their company message.

Be Authentic

One of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s extremely easy for someone to click the unfollow or unsubscribe button and walk away forever. Have you ever thought about how much time it takes you to gain a follower, a subscriber, or like? Out of all the 5 Rules, this is the most difficult one to live up to. Being Authentic means being vulnerable. You must put yourself “out there” to your audience in a way that makes them not only know who you are, but care about you enough for them to want to come back to you for added conversations. For some content creators this is easy. I often see educators at conferences who have a talent for being in front of groups and letting themselves be present in the moment. For me this is scarry. For the longest time, I put up a wall between myself and my audience. For the first several years of TeacherCast, I even (on purpose) omitted my name from the website. Even to this day, I still refer to TeacherCast as “it” or in the third person. Often, I when asked how the website or podcast is doing, I respond with “it’s going great” or “we are doing some good things together”. In hindsight, this is a defense mechanism to hide how proud I am of my accomplishments and how much I am proud of how many people the podcast has affected over the years. About 4 years into TeacherCast, I decided to add my name to the sidebar on the front page. This was a BIG STEP and a step that only happened once I met someone at a conference who said something shocking to me. They said, “I listen to your podcast all of the time, but I would never know it was you because you...
05 Feb 2020Email Marketing -vs- Weekly Newsletters: What’s the Difference?00:29:43
Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right? In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode


Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

  • One goal … to get your reader to do something (make a purchase)
  • Speak with a personal voice
  • Speak to one person not “hey guys”
  • Have a reason for sending emails to your users
  • Provide value in your emails
  • Build your relationships

How often should emails be sent?

  • Newsletters:Daily / Weekly / Every Other Week
  • Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

  • Address emails (and their subject lines) to an individual
  • Only give your users what they want to receive

Problem Solving

  • Know your user and know what they want … then help them find the answers

Partnerships

  • Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters


TeacherCast Tips For Building Up Your Email List

  1. Create eye catching forms on your website
  2. Have a free give away (opt-in)
  3. Don’t be spammy with your audience or they will unsubscribe
  4. Be personal … not corporate
  5. Provide value to your users
  6. Differentiate your opt-ins
  7. Segment, Segment, Segment
  8. Automate, Automate, Automate
  9. Don’t get discouraged
  10. Stop looking your numbers!

Join Our Facebook Community!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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22 Jul 2020The Importance of Forming an LLC When Building Your EDU Brand00:16:09

Are you starting a business and not sure what to do first? Learn why it's important to form an LLC BEFORE you make any major business purchases.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together


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27 Jul 2024Overcoming Imposter Syndrome and Managing Work-Life Balance: A Conversation with Business Coach Paul Lemberg00:49:23
In this episode of The Jeff Bradbury Show Podcast, Jeff Bradbury interviews Paul Lemberg, a business coach and entrepreneur. They discuss Paul's journey from being a software programmer to a successful entrepreneur, his experiences starting and selling companies, his coaching and training programs, and his passion for arts and music. The interview covers various topics including challenges in entrepreneurship, lessons learned from failures, and tips for teachers interested in starting their own businesses. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways:

  • Imposter syndrome is a common feeling when starting a new venture, but it can be overcome by focusing on your own accomplishments and seeking support from positive influences.
  • Beliefs are powerful tools for making change, both internally and in the world. By challenging and changing your beliefs, you can overcome fear and achieve your goals.
  • Learning from others who have already achieved what you want to do is invaluable. Look for examples where your beliefs are wrong and use them to change your mindset.
  • Starting a new venture can be scary and you may not know how to do everything, but remember that others have done it before you. Use their success as proof that it is possible.
  • Financial challenges are common in entrepreneurship, but they can be overcome with perseverance and creative problem-solving. Selling a struggling company can be a way to recover and move forward. Business coaching and instructional coaching share many similarities, including the need for structure and the importance of adapting to the needs and receptiveness of the individuals being coached.
  • Setting goals and creating games can be effective strategies for staying motivated and making progress on projects.
  • Work-life balance is best achieved by prioritizing and making conscious decisions about where to allocate time and attention.
  • Marketing and selling are essential for business growth, and it is important to overcome negative beliefs and self-talk about these activities.
  • Acknowledging and leveraging the expertise of both the coach and the individual being coached can lead to successful outcomes.

Chapters

  • 00:00 Introduction and Background
  • 13:57 Overcoming Imposter Syndrome and Building Belief
  • 16:14 Learning from Others: The Power of Examples
  • 26:10 Navigating Financial Challenges in Entrepreneurship
  • 26:17 Parallels Between Business Coaching and Instructional Coaching
  • 27:30 The Importance of Structure in Business and Education
  • 30:20 Strategies for Achieving Work-Life Balance
  • 40:04 The Role of Marketing and Selling in Business Growth
  • 41:08 Setting Goals and Creating Games for Motivation
  • 46:05 Overcoming Negative Self-Talk in Business and Life

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08 May 2024Sasha Strauss: Building Strategic Brands00:34:43
In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes brand strategisst Sasha Strauss, on the podcast to discuss marketing, branding, and how you can best communicate your value. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

About our Guest: Sasha Strauss

Professor Sasha Strauss is a distinguished brand strategist with 25 years of experience, having worked with leading corporations, philanthropies, faiths, and academic institutions. His approach to brand communication and leadership led him to establish Innovation Protocol, an awarded brand strategy consultancy based in LA known for its impactful work with clients such as Nestlé, Notre Dame University, PayPal, LEGO, Google, Disney, The Catholic Church, and Korn Ferry since 2006. Strauss not only runs Innovation Protocol as its CEO but also imparts his expertise as a professor for 18 years, concurrently teaching brand strategy at prestigious institutions such as UCLA, USC, and UCI business schools. His academic coursework is directly linked to his 5-star keynote speeches delivered at major conferences around the world. Beyond his professional achievements, Strauss's personal journey is marked by unique experiences such as being UC Irvine's mascot, Peter the Anteater, for three years as an undergraduate, being raised in a military family as the son of a Navy SEAL Doctor, and recently recovering from emergency brain surgery. He's a father, founder, and fountainhead that drives organizations and leaders to excel through strategic branding.

Links of Interest


06 Sep 2024The Creative Sound Play of Jazz Music: A Conversation with Saxophonist Hayes Greenfield01:02:14
In this episode, host Jeffrey Bradbury interviews jazz musician and sound artist Hayes Greenfield. They discuss the concept of creative sound play for young learners and its benefits for executive function skills and social-emotional learning. They also explore the importance of music education in developing active listening skills and cognitive flexibility. Hayes shares his journey as a musician and offers advice on encouraging students to continue playing and improvising. The conversation touches on the role of music in building community and the challenges and rewards of composing music for film. In this conversation, Hayes Greenfield discusses his approach to music composition and the importance of sound and silence. He shares his experiences working on film scores and the challenges of finding the right balance between music and visuals. Hayes also talks about his favorite jazz musicians and the different ensembles he enjoys playing with. He explains his concept of creative sound play and how it can be used to enhance children's self-esteem and creativity. The conversation concludes with a discussion on the role of technology in jazz music and the future of the genre. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

  • Creative sound play can help develop executive function skills and social-emotional learning in young learners.
  • Music education is important for developing active listening skills and cognitive flexibility.
  • Practicing an instrument can be challenging but is necessary for improvement.
  • Improvisation allows students to express themselves and develop their musical skills.
  • Composing music for film requires collaboration with the director and understanding their vision. Finding the right balance between music and visuals in film scores can be challenging
  • Creative sound play can enhance children's self-esteem and creativity
  • Technology has a place in jazz music, but the simplicity of a musical conversation is still important
  • Jazz music is here to stay, but there is a need for more simplicity and beauty in the genre
  • Listening to each other is key to understanding and connection

Chapters

  • 00:00 Introduction and Background
  • 02:00 Hayes Greenfield: Musician and Sound Artist
  • 03:08 Creative Sound Play for Young Learners
  • 06:21 Using Sound Play for Transitions
  • 11:01 Developing Executive Function Skills Through Sound Play
  • 13:26 The Importance of Music Education
  • 18:20 Encouraging Students to Continue Playing and Improvising
  • 21:14 The Role of Music in Building Community
  • 25:26 The Challenges and Rewards of Composing Music for Film
  • 31:58 In Search of Resolution
  • 33:01 Balancing Music and Visuals
  • 33:38 Musical Inspiration
  • 35:24 Ensemble Preferences
  • 37:43 Writing and Notating Music
  • 38:47 The Power of Intuition
  • 39:55 The Role of a Conductor
  • 44:08 The Importance of Listening
  • 45:29 Creative Sound Play
  • 47:24 Enhancing Children's Creativity
  • 50:33 The Role of Technology in Jazz
  • 51:36 The Future of Jazz
  • 53:00 Simplicity and Beauty in Jazz
  • 54:34 The Importance of Listening

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22 Jan 2020I’ve Got An Idea For A New EDU Brand … Now What (and other listener questions)00:19:13

Welcome to the Jeff Bradbury Show, the podcast for educational podcasters, bloggers, authors, speakers, and content creators. If you or someone you know is interested in taking their platforms to the next level, please subscribe to this podcast or share our show with others.

Do you have any questions about building your EDU Brand that I can help with?

If so, schedule some time with me and together we will work to help you build an amazing educational platform.

In this episode of the Jeff Bradbury show, we answer three questions brought to us by our educational community.

  1. I have an idea for a brand … now what?
  2. How to take and receive advice from a mentor even if it might sting a little?
  3. How do you know your email marketing is working?

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Episode 3: 10 Rules For Building Your EDU Brand

How Do I Build My EDU Brand? (User Questions)

Beginner Question: I have an idea for a brand … now what?

Congratulations!, you have an idea for a new podcast, blog, website, or another type of content creating idea. What is the next step? What is the first thing you should do once you have this idea?

My personal advice for anyone in this position is to write down everything you are thinking at that moment. This could be done with pencil and paper or perhaps through a digital application such as Evernote, OneNote or even a Google Doc. The most important thing is that you create a place (like a journal) where you can start to put your ideas together.

The second thing you should do is find someone you trust and begin having conversations about your idea. You should choose someone who you not only have confidence in, but who you know will give you an honest opinion rather it be positive or...

28 Apr 2021How Did You Build Your EDU Brand: Featuring Jeff Gargas of Teach Better01:09:18
In this episode of the Jeff Bradbury Show, Jeff sits down with entrepreneur, podcaster, and co-creator of the Teach Better Team, Jeff Gargas to discuss how Teach Better has built a pretty awesome EDU Brand that includes a podcasting network, speakers network, and learning academy all on the back of a bucket of chicken wings. (you gotta hear this story!) If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:
  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

About our Guest: Jeff Gargas

https://docs.google.com/document/d/1_SKBdKGTiJ39SrTGpcm238CQgqgx_Sp51_d3r1KgAI8/edit Jeff Gargas is the COO and Co-founder of the Teach Better Team (Creators of www.teachbetter.com, The Grid Method, and Teach Further) and co-author of the book, “Teach Better.” He works with educators to increase student engagement and improve student success. He also offers 1-on-1 coaching for teachers who have a product or idea they want to share with others to better education. Prior to co-founding Teach Better, Jeff was the owner of ENI Multimedia, an online marketing firm, where he worked with entrepreneurs and small businesses, assisting them with web design, social media, content marketing, and brand awareness. Prior to all of this, Jeff was an adjunctive professor at Kent State University and spent 10+ years in the music industry. He has spoken at conferences around the country, and has successfully promoted more than 500 events and launched 7 businesses in a variety of industries.

Who is the TeachBetter Team?

Teach Better helps educators...well, Teach Better. The Team is on a mission to create a world where every educator is connected, supported, and inspired to be BETTER every day; so that all learners can discover and develop their passions to positively impact our communities. The Teach Better Team has been built on best practice instructional pillars, but without a growth mindset, Professional Development is like throwing spaghetti at the wall to see what sticks. It is our belief that the first step toward being better, every day, begins with carrying a mindset focused on being open-minded to small steps. That is the foundation of what we do; The Teach Better Mindset to be Better today than we were yesterday. And Better tomorrow than we were today.

Why Subscribe to the Teach Better Podcast Network?

The Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom.

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06 Jul 20205 Ways to Build Your EDU Brand through Podcasting00:46:20
In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

5 Ways To Grow Your Brand Through Podcasting

 
  • Podcasts as a content creation/dissemination tool
  • Podcasting is a way to deliver content through audio/videoInterviewing other people
  • Recapping old blog posts
  • Do what type of content is best for youLong Form vs Short Form
  • Series vs Season
  • Solo vs Multiple Hosts
  • Podcasting as a way to raise your authority
  • Find your audience and talk to them
  • Podcasting as a networking tool 
  • Provide a platform for others to share their passions and expertise
  • Podcasting as a community/audience building tool
  • Build your brand by building your audience
  • Create quality and unique content in a space that nobody else is creating it
  • Think of your audience as your community
  • Don’t build an audience … build a relationship
  • Podcasting as a revenue generation tool 
  • Your not monetizing a podcast … your monetizing your audience
  • If you want to build a podcast that you can monetize … it should be looked at as a job
  • Figure out where you are going to make your money from and use your podcast to get you there

Recommended Podcasting Applications

  • Quick and SimpleVoice Recorder App (every phone has one)
  • Garageband
  • iMovie / Movie Maker App
  • Keynote / PowerPoint
  • Mobile FriendlySquadcast
  • Ringr
  • Backpack (Formerly Bossjock Studio)
  • AVR Studio Pro
  • Studio / ProfessionalAdobe Audition (audio)
  • Final Cut Pro X (video)

Recommended Equipment

  • Quick and SimpleATR 2100 (USB/XLR)
  • Samsung Q2U (USB/XLR)
  • Mobile FriendlyZoom H6
  • Mix Pre 6
  • Blue Raspberry
  • Studio / ProfessionalRE20 Broadcast Announcer Microphone
  • RE320 Broadcast Announcer Microphone
  • Heil PL2T Boom Arm
  • RODECaster Pro
  • Gator Frameworks Stand
  • On-Stage DS7200B Adjustable Desktop Microphone Stand

About Our Guest: Mathew Passy

Podcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com, a comprehensive review of your podcast to ensure nothing is preventing you from succeeding....
24 Jun 2020The Importance of Consistency In Building Your EDU Brand00:16:32
In this episode of the Jeff Bradbury Show, Jeff gets back in the hot seat and discusses several new adventures that you can be apart of this summer.
  • 3 New Virtual Conferences!
  • 90-Day Email Marketing Challenge
  • What can Microsoft 365 do for your EDU Brand

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Join the new Facebook Group for Educational Content Creators!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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08 Jan 20205 Rules of Personal and Professional Branding for Educational Content Creators00:16:52
Are you looking to grow your platform but not sure where to start? In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

5 Rules of Personal and Professional Branding

Be Hyper Focused

When you are trying to create something that you want people to remember you for, you must stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar. If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week. For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters.

Be Authentic

One of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s very easy to

Have a Story

Audiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator.

Be Consistent

Being consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is the one thing that makes people remember you. Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos. Consistency is super important when creating your brand kit as well as any content that you produce.

Live Your Brand

Have you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them? If you are hyper-focused on what you are doing, being consistent and authentic about your story then you are on the fast track to living your brand. Your audience wants to route for you. They want to see you succeed. They want to know what you are going to be posting next because they want to get to know YOU.
08 Apr 2024Personalizing Job-Embedded PD through MobileMind. A Conversation with Tyce Miller.00:58:25
In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes MobileMind CEO Tyce Miller on the podcast to discuss how professional development has evolved since the pandemic, the difference between working in a “corporate environment” vs an “edu-corporate environment”, and how Artificial Intelligence is supporting professional development If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

In This Episode …

  • Mobile Mind, The Modern Professional Learning Hub for Schools
    • History of
    • How can schools register
    • Success stories in EDU

  • The difference between “corporate” and “edu corporate”
  • Advice for new EDU Ceo’s of Startups

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About our Guest:

With twenty-five years of experience in the software industry, Tyce's career spans sales and sales leadership roles with companies such as ADP, SAS, IBM, and AirWatch(VMware). While at AirWatch, he led the Education Division, where he discovered traditional professional development for teachers was falling short with the pace of change and complexity of new mobile and cloud technologies. This led to the creation of MobileMind, The Modern Professional Learning Hub for Schools. Tyce leads the company's mission of providing personalized learning opportunities that empower educators to transform learning with technology, ensuring positive student outcomes. Tyce has a BA in Political Science from the University of Georgia with an emphasis on foreign policy and is a United States Marine Corps veteran. Tyce, a native of Atlanta, GA, and his wife, daughter, and son reside in Ponte Vedra Beach, Florida.

About Mobile Mind

MobileMind allows school districts to consolidate all PD initiatives, including in-person and virtual training, in one modern and intuitive hub. Leaders use MobileMind to facilitate and manage training on any topic - from new teacher onboarding and curriculum updates to edtech and compliance training. The professional learning hub delivers anytime, anywhere access to an engaging, easy-to-use PD solution that teachers actually enjoy using.

Links of Interest

Website: https://mobilemind.io/ Twitter: https://twitter.com/mobilemindedu Facebook: https://www.facebook.com/mobilemindedu

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    04 Mar 2020How To Plan, Prepare, and Promote Your Website00:34:10
    In this episode of the Jeff Bradbury Show, we take a look at the three most important things you need to think about when launching or relaunching your website, Planning, Preparing, and Promotions. If you are looking to redesign your website, or start a new one for your next passion project, I would love to work with you to make sure that it turns out exactly how you dreamed it up. Please reach out today and schedule a time to discuss it. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join the new Facebook Group for Educational Content Creators!

    Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

    What To Think About When Planning Your Website

    Platform

    • How to choose a platform for your website?
    • Free vs Paid?
    • How to Budget

    Planning

    • Themes
    • ContentEditorial Calendar
    • Navigation
    • User Experience

    Promoting

    • Social Media
    • Newsletter
    • Word of Mouth
    • SEO

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    Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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    21 Apr 2021The Importance of Defining who YOU are when Building Your EDU Brand00:50:23
    In this episode of the Jeff Bradbury Show, Jeff sits down with podcaster and educator Lindsay Titus to discuss the importance of defining who YOU are before you ever start defining who you are promoting your brand to. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    5 Ways To Build Your EDU Brand By Defining Who YOU Are!

    1. Anchor to your mission and values
    2. Stand Firm by your non-negotiables
    3. Create synergy between your intention and responses
    4. Align the connection between thoughts, feelings and behaviors
    5. Trust in your unique purpose and passion

    About our Guest:

    Lindsay Titus is a passionate and energetic educator! She uses her expertise as a board certified behavior analyst and a former classroom teacher, to ignite the passion of any educator. She is eager to transform the mindset educators hold about behavior, and use this dynamic shift to increase connections with all students!

    Links of Interest


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    Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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    19 Feb 2020The Importance of Telling Your Story00:23:29
    In the world of speaking, podcasting, writing, and consulting, it's pretty easy to start your own brand. You build a website, add a logo and boom ... you are a brand. But the question then turns to "how do people know about your brand so that they can like, know, and trust your brand?" In this episode of the Jeff Bradbury Show, Jeff shares a story about his students and how they are learning how to build their own EDU brands by telling their stories. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    What Is The Importance Of Telling Your Story?

    Your Story Matters … Because It Is Your Own Story

    • A gateway to the path that you are currently on
    • A reminder of what has happened in your past

    Why Should You Tell Your Story?

    • To help others
    • To find your voice
    • To reaffirm your values
    • To spread hope

    How Should You Tell Your Story?

    • Podcasts
    • Social Media
    • Blogs
    • Presentations
    • Websites

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    Explore these Resources

    In this episode, we mentioned the following resources:

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    Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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    29 Jan 2020What Does Your Social Media Profile Say About Your EDU Brand?00:34:17
    Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.
    • How do you stand out?
    • Which platform should you choose?
    • How do you Build Your EDU Brand on these platforms?

    In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode

    Episode 4: January Audience Q&A

    How To Build A Professional Social Media Profile

    Philosophy Behind Your Social Media Profile

    • Update Once vs Update All The Time
    • Become a Problem Solver NOT a Thought Leader
    • Usernames and URL’sYour real name
    • Your brand name
    • What does your social media profile biography look like?

    The Three “‘P’s” Of Social Media

    Professionalism

    • What have you done and what are you doing?
    • What do you hope to be doing?
    • Are you branding your Social Media Profiles?Same Colors
    • Same Language
    • Same Photos
    • Are you sticking to your message or are you going off-topic?

    Problem Solving

    • What problem are you trying to solve?
    • How are you trying to solve it?
    • What ways are you helping others solve that problem?
    • How can they find that help?
    • How can they contact you they have questions?

    Partnerships

    • What services or software do you recommend or are using?
    • Who else on Social Media do you collaborate with?

    Apps That Help Build Your Social Media Profiles


    TeacherCast Tips For Building a Professional Social Media Profile

    1. Have a Professional Profile Photo400x400Works well both as a square and circle
    2. Easy to be understood close and far away
    3. Be Social!
    4. Use Catchy ImagesKnow your recommended shapes and sizes
    5. Identify your target audience and follow those in your target audience
    6. Create a voice … Know your voice … Speak your voice
    7. Be Human
    8. Seek real relationships
    9. Have a team of applications to help youCoSchedule
    11 Mar 2020Why Should You Build Your EDU Brand Using WordPress?00:27:51
    In this episode of the Jeff Bradbury Show, we ask the question, "Why Should You Use WordPress To Build Your EDU Brand?" Did you know that almost 40% of the world is using WordPress? It's the single most popular website platform on the planet and where on one hand, it's free and simple to use, it's also able to be customized into a zillion different varieties to fit the needs of any platform. Are you looking to create a new website or interested in having your website overhauled? I'd love to work with you! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join the new Facebook Group for Educational Content Creators!

    Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

    Why Should You Choose WordPress For Your Website?

    • The most popular web platform on the planet
    • It's free and easy to use
    • It can be customizable based on your needs
    • Thousands of Themes and Plugins
    • SEO Friendly

    Two Types of WordPress

    WordPress.com

    • Created by a company called Automatic
    • Offers a FREE plan to create a new website
    • Can be expanded for a small monthly fee
    • Business plans are only $25 / month
    • Hosted on WordPress servers
    • 24/7 customer support

    WordPress.org

    • Any type of WordPress that is self-hosted using a service such as GoDaddy or BlueHost
    • Unlimited potential for growth and customization

    WordPress: Good, Better, Best

    Good

    • WordPress.com (Free Account)
    • Limited but has many features

    Better

    • WordPress.com (Paid Business Account)
    • 24/7 Customer Support
    • Customize with unlimited Themes / Plugins
    • Hosted on WordPress Servers

    Best

    • Podcast Websites
    • Amazing Customer Support
    • Awesome Looking Websites
    • Constantly Updating to meet current trends in web development
    • Mark/Kieran/Lester/Hana/James = AWESOME!

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    30 Aug 2021How to Successfully Build Personal and Professional Relationships: Featuring Pablo Gonzalez00:49:10
    In this episode of the Jeff Bradbury Show, Jeff sits down with Pablo Gonzalez to discuss the importance of building personal and professional relationships as well as the importance of sharing your value with others during key interactions and conversations. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    Today’s Show Topic

    • The importance of building relationships
    • How to build professional relationships
    • Leading with a “Service Based” mentality
    • Share a vulnerability with someone
    • Adding Value to someone’s life
    • How can you help someone else solve their goals
    • Conversation Starter Questions
    • What brings you here today?
    • What is your role in …
    • How to turn a professional relationship into a personal relationship
    • Surviving the “Imposter Syndrome”
    • How to turn relationships into business opportunities
    • Any value you provide has monetary value to someone else
    • The Short Game vs The Long Game
    • Surviving your first conversation and getting your second
    • How do you know if a conversation has been successful
    • Tips for keeping track of contacts, meetings, action items
    • Reengaging your contacts after a long period of time
    • Taking your relationships to the next level
    • Advice for educators looking to build professional relationships

    Explore these Resources


    About our Guest: Pablo Gonzalez

    Pablo Gonzalez is the inventor of the Relationship Flywheel, host of the B2B Community Builder podcast and Not Your Average Investor Show, and Co-Founder of BeTheStage.live- a marketing agency that turns clients into community and community into your greatest business development asset. He’s obsessed with human connection, and he’s used his expertise to grow non-profits, sell $60M+ construction projects, rescue fledgling start-ups, set record-breaking quarters for $100M+ companies, and be named a Latino Leader of the Future and a Top 20 Under 40 various publications. More than anything, he’s dying to be your friend.

    Links of Interest


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    18 Jan 2021Top Productivity Tips for Content Creators00:21:50
    In this episode of the Jeff Bradbury Show, we take a look at my favorite productivity tips and tricks to help you stay focused and moving forward Building Your EDU Brand. Are you a podcaster, blogger, writer, speaker, or another type of content creator? We would love to feature you on a future episode! Please contact me today. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    Productivity Tips for Building Your EDU Brand

    Create a List of Everything That Needs To Be Completed

    So you are interested in being productive this year? One of the best pieces of advice that I give anyone, no matter podcaster, blogger, or coach is to toss the computer aside and take out a simple pencil and paper. Using your elementary tools, write down anything and everything that you need to do and break down each step that is required to complete those steps. Next, determine what can be done in the short term and what needs more breathing room to complete. Once you are organized, you can then move on to the next few items in this blog to help your organization take shape and create action items for each of the tasks.

    Create a Reasonable Schedule for Your Business and Your Family

    I don't know about you, but I need to revolve TeacherCast around being both a full-time educator and a full-time father and a full-time husband. That doesn't leave much time to do very much these days (or the past 7 years). Trust me, it's easy to try to bite off more than you can in a week and it's easy to try to keep up with others who don't have the same responsibilities that you do. When creating a schedule for your content, don't forget to include time for all of your family responsibilities as well as time for creating your content.

    Select the Best Tools For Your EDU Brand

    Whether you are first starting out with a new idea, or have been working on your EDU Brand for several years, a good assessment of the tools and applications you are using is always warranted. When you first start out, it is understandable to look for free tools that you don't need to spend too much time setting up. This gives you the ability to get your brand up and running and quickly in front of your Avatar. However, once you get up and running, and perhaps when money starts coming in, you might want to take a survey of the tools that you are using and ask yourself if you should be upgrading your gear or SAAS systems to help you stay on top of your competition. On TeacherCast, I use a variety of tools to keep all of my shows, blog posts, and clients organized. Last year, I switched my primary cloud storage over to Microsoft 365. Even though I still have the majority of my files in Google Drive, I have come to rely on Microsoft applications such as Teams, Planner, and Stream to keep everything organized.

    Create an Automation Process

    Think of something that you love to do. Now think of yourself doing everything else in the world that is somehow stopping you from doing that one thing. These are the items in your life that need an automation process. Everything from emails to contact and bookmark syncing to newsletter writing should somehow be automated. These things take up a ton of time each week and it's important to find a way to spend more time doing what is profitable for your EDU Brand and spend less time doing what you don't need to be spending your time on. A good example of this is simple, yet professional email replies. Both Outlook and Gmail have the ability to create a series of Canned Responses that you can quickly turn to when replying to cold emails.

    Develop Templates Wherever Possible

    As stated earlier, I moved the majority of TeacherCast over to Microsoft 365, but there is one small, yet important piece of TeacherCast that is...
    21 Feb 20205 Reasons Why It’s Important To “Define Your Why” When Building Your EDU Brand00:46:02
    As a podcaster, writer, blogger, or any type of content creator, we are often telling a story... often the story of a guest or another person. Our job as storytellers is to create a world for our listeners and readers that set up our subjects as the hero of their stories and their worlds so that they are standing tall both at the beginning and end of the blog or podcast. But how often do we ever get the opportunity to get up and tell our personal hero stories? It turns out that this is one of the most important things that we can do as creators. The ability to not only craft the stories of others but create our own stories is one of the most important things that we can do to Build Our Own EDU Brands. In this episode of the Jeff Bradbury Show, we meet podcaster, speaker, author, and life long educator Barbara Bray who explains to us the power and importance of Defining our Why. This subtle yet powerful vulnerability that each of us needs to possess is important not only to help our audience connect with us, but for us to be able to connect with our inner passions and gifts that we all possess. Do you have a Why Story? We would love to hear from you! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join the new Facebook Group for Educational Content Creators!

    Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

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    5 Ways To Tell Your “WHY” Story

    1. Share your backstoryWhat stands out about your backstory?
    2. What is the origin of your family?
    3. Do you have a moment in your life you wish you could go back and relive?
    4. How do you think your backstory impacted you so you became who you are today?
    5. Start with your WHY instead of your WHAT or HOWThe importance of explaining why you are doing something before you teach them how to do something.
    6. Find your ikigaiikigai = The Meaning of Life
    15 Jan 202010 Expert Tips To Help You Build Your EDU Brand00:23:13

    This week at the FETC Conference in Miami Florida, I had the opportunity to meet and reconnect with hundreds of amazing educators and educational technology companies. The time spent here interacting with all of these amazing entities has made me realize a few important things about Building Your EDU Brand.

    In this episode of the Jeff Bradbury Show, we take a look at 10 Expert Tips To Help You Build Your EDU Brand. Some of these things seem pretty easy. Some of the items on the list might have you puzzled. After speaking with several great educators at the conference this week, it is certain that everyone has gone through these steps and mastered many if not all of them.

    If you are a blogger, podcaster, speaker, author, or another type of EDU Content Creator, don't forget to vist our podcast homepage and subscribe to the podcast on your favorite podcast player today!

    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    The TeacherCast 90-Day Email Marketing Challenge

    At this moment, I'm guessing you might fit into one of these categories:

    1. You have a great idea that you would like to get noticed by the educational community
    2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
    3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

    Join the TeacherCast 90-Day Email Marketing Challenge Today!

    In this challenge, you are going to learn:

    • How to find and target your Avatar to grow your email list.
    • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
    • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
    • How to create a branded professional slide deck for your next conference that grows your email list.
    • How to fight the war on the inbox and what it means for your unopened emails.
    • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
    • and much more …

    Reflections From Our Previous Episode

    Episode 2: 5 Rules of Personal and Professional Brands

    • By Hyper-Focused
    • Be Authentic
    • Have a Story
    • Be Consistent
    • Live Your Brand

    10 Expert Tips To Help You Build Your EDU Brand

    Identify Your Target Audience … EARLY

    For so many educators, they create content just to create content and then all of a sudden they call themselves a business owner and entrepreneur. This is almost completely backward from what happens in the non-edu world.

    In business, you spend months trying to figure out a pain point. Then you try to come up with a cost-effective solution to solve that pain point. Then you learn everything about who has those pain points and you do everything that you can to attract them to your solution. Sounds pretty easy???

    Successful companies identify who their target market is first and THEN create the solutions.

    Be An Expert In The Industry

    Have you ever listened to a

    02 May 2024Don’t Worry … Be Appy! A Conversation with Alefiya Master00:47:27
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Alefiya Master, CEO of MAD-learn on the podcast to discuss STEM education, Artificial Intelligence in EdTech and how to successfully create a sustainable edtech company that has the ability to change the world. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    About our Guest

    Alefiya Master is an educator turned entrepreneur and the founder & CEO of the award-winning app development program, MAD-learn. She believes that enabling students to have passion-driven career choices should be a key focus for schools. She knows the critical role of education in workforce development, the need to have ALL kids learn to think and create for themselves and be exposed to technology creation, not just consumption.

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    About MAD-learn

    MAD-learn is an award-winning education technology company founded in 2014 by Alefiya Master, a millennial minority woman educator turned entrepreneur. Although headquartered in Atlanta, Georgia, the company consists of a global and diverse team of veteran educators in Ghana, India, and various states across the United States who are committed to expanding student access to STEM, Computer Science skills, technology creation, and App Development in every classroom. MAD-learn's design thinking app development program teaches students to develop their own mobile applications and gain STEM exposure in ANY classroom. This innovative web-based learning tool brings Mobile Application Development and programming into the classroom, sparks creativity, and encourages entrepreneurship. MAD stands for Mobile App Development.

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    28 Dec 2019Welcome To The Jeff Bradbury Show: A Podcast Helping You Build Your EDU Brand00:05:35
    Welcome to the Jeff Bradbury Show, a new podcast from the TeacherCast Educational Network designed to help YOU… Build your EDU Brand. I want to start out first with a few questions:
    • Are you comfortable with your current level of income for your family?
    • Are you seeking new avenues for professional learning and personal adventure this year?
    • Are you looking to take your interests and dreams and build a small business to help you share your passions with the world?

    Welcome to the Jeff Bradbury Show, a podcast to help You Build YOUR EDU Brand. This podcast has been a dream of mine for the last few years. It is actually based on conversations that I have had over the last 8+ years with both teachers and edtech companies about the way that educators are thinking of themselves as marketing opportunities and not just as in-class teachers. Each episode of the Jeff Bradbury Show will be a conversation between me and you. Together, we will figure out together how to help you better provide for your family by creating a recognizable EDU Brand through your website, social media, email marketing, and conference networking.

    Why Create The Jeff Bradbury Show?

    This podcast will be a bit different than other podcasts on The TeacherCast Educational Network. Instead of doing a show focused on EdTech or on what happens in the classroom, this podcast will be a bit more personal. In 2011, I was co-hosting a podcast with a friend from California all about Apple, iPhones, and Technology. In the spring, he and I spoke about my desire to create a podcast that was educationally focused to help teachers learn how to use tech in their classrooms. This became the TeacherCast Podcast. Over the last 9 years, TeacherCast has allowed me to create a globally recognized professional development network based on audio podcasts, video tutorials, online courses, webinars, newsletters, and in-person professional development. It has essentially created an additional income stream for my family that allows me to stay at home and be the best husband and father that I can be. This is what I hope to share with you!

    Who Is The Jeff Bradbury Show Speaking To?

    The Jeff Bradbury Show is designed for educators who are looking to build a website, create an online presence and use social media to build an audience brand with the purpose of turning it into a profitable side business to support their family.

    What Will You Learn From The Jeff Bradbury Show?

    The TeacherCast Educational Network has helped me and my family not only create an additional source of revenue, but it has also helped us provide amazing opportunities for our triplets. For the past 9 years, I have learned all of these skills through the school of experience and it is through The Jeff Bradbury Show that I hope to share these stories with you to help you create an extra revenue stream for your family and help you build your EDU Brand. Topics discussed on the show will include:
    • Web Design
    • Email Marketing
    • Social Media
    • Search Engine Optimization
    • How To Create Buzzworthy Digital Content in Print, Audio, and Video Formats
    • Presentation Tips & Tricks That Only The Professionals Know

    We will also bring on educators and experts in the field to talk about their professional journeys to help share how they have gone above and beyond the...
    07 Feb 20205 Ways To Build Your EDU Brand Through Email Marketing00:50:07
    In this episode of the Jeff Bradbury Show, we welcome Heather Blackwell to discuss how content creators can create and grow their email marketing strategy for their blogs, podcasts, consulting and other content creation projects. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Join Our Facebook Community!

    Are you an educational content creator looking to learn more about how to build your platform and grow your audience?  Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

    5 Ways to Keep Your Email Subscribers Engaged

    Set Expectations

    • Have a welcome email, set expectations on how often they will be hearing from you and what type of content they can expect
    • Don’t go overboard - the number one reason for unsubscribes is too many emails
    • Creating a content calendar in advance, plan!
    • A saying to live by: Plan plan plan, but be prepared to pivot

    Get to know your subscribers

    • Email preferences
    • Short surveys, ask for feedback
    • See what they are clicking on most

    Be yourself

    • This is your personal brand, they want to hear from YOU
    • Good stories have a way of making people keep on reading.

    Make content valuable and mix it up

    • Valuable topics - hit on pain points, relevant, timely
    • Different types of content - text, audio, video, graphics or a combo
    • Offer “clickable” items
    • Make it exclusive, make subscribers feel special

    Learn from your data

    • Tips on analyzing and acting on open and click-through rate data

    About Our Guest: Heather Blackwell

    Heather Blackwell has more than a decade of digital marketing experience, the majority of those in edTech. She loves creating valuable content for her target audience and digging into data to constantly improve her campaigns. Outside of work, Heather enjoys cooking, playing the piano, and monkeying around with her two young children.

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    02 Jan 2020The Three Most Important Reasons To Start A Personal Or Professional EDU Brand00:18:12
    Are you seeking an extra income stream for your family or additional teaching resources for your classroom? If the answer to either of these questions is yes, then you might be ready to take the first step in Building Your EDU Brand this year. In this episode of The Jeff Bradbury Show, we take a look at Three Reasons Why Educators Should Be Creating Personal or Professional EDU Brands. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    What is a Personal EDU Brand?

    When we think of personal or professional branding, we speak about a number of topics.
    • How Do Others See You?
    • How Do You Stand Apart From Others?
    • What Makes You Unique?

    To sum it up, your personal brand is how OTHERS see YOU. There are several reasons that you might be interested in creating a personal or professional EDU Brand this year. Some of these reasons might be:
    • To Support Your Family
    • To Support Your Students
    • To Support Your Passions

    3 Reasons To Start Your Own Personal or Professional EDU Brand

    To Support Your Family

    • By building an online digital portfolio that includes associations with edtech companies, you may have the opportunity to attend professional development events sponsored by the company which could save you and your family money.
    • Kids love Free T-Shirts!
    • Swag is pretty awesome!

    To Support Your Students

    • Building a connection to other educators and edtech companies give you the opportunity to gather knowledge and additional resources that you can take back to your classrooms.
    • Membership in EdTech ambassador programs provides you an extended PLN in which you can learn new ways to use applications and can help you create additional resources and activities for your students.
    • Many teachers have to pay out of pocket hundreds of dollars each year for supplies. By working with other educators and educational companies you have the possibility of getting support for your students through physical or digital resources.

    To Support Your Passions

    • Are you searching for professional learning beyond what your school district provides?
    • Are you seeking the opportunity to work with educators who share the same passions that you do?

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    In this episode, we mentioned the following resources:

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    12 Jul 20215 Ways to Build Your EDU Brand Using LinkedIn: Featuring Andrew Pass00:32:20
    In this episode of the Jeff Bradbury Show, Jeff sits down with Andrew Pass to discuss how you can use LinkedIn to Build Your EDU Brand. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today.

    5 Ways to Use LinkedIn to Build Your EDU Brand

    • Having Confidence that Your Voice Matters
      • How you write and how you participate matters in this world.

    • Connecting with people
      • Best advice for making connections with others
      • How to focus on their needs rather than what you are selling

    • Engaging in conversations on others threads
      • Understanding 1st and 2nd Tier Connections

    • Posting blog posts (both personal and company)
    • Joining groups

    Explore these Resources


    About our Guest: Andrew Pass

    Andrew Pass is the founder and CEO of A Pass Educational Group, LLC., an educational content development company that partners with organizations to develop customized content. He completed advanced doctoral work in Curriculum, Teaching and Educational Policy at Michigan State University. He holds degrees from Columbia University and the Jewish Theological Seminary of America. Contact him at andrew.pass@apasseducation.com.

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    Get The Help and Support You Need ... Today!

    Are you looking to Build Your EDU Brand? Join our educational Facebook Group today to connect with hundreds of educational content creators who collaborate each week on how to best improve their EDU
    17 Jul 2020The Importance of Live Streaming when Building Your EDU Brand00:30:02

    In this episode, Live Streaming Guru Ross Brand shares his secrets for Building HIS EDU Brand through Live Streaming Video.

    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    5 Ways to Build Your EDU Brand Through LiveStreaming

    1. Real-time interaction with customers and fans
    2. Behind-the-scenes content
    3. Access
    4. Guest interviews 
    5. Promoting/Repurposing on Social 

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    About our Guest: Ross Brand

    Ross Brand is an NYC-based live streamer who has served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple Facebook Live Video and LinkedIn Live developers and broadcast solutions, including StreamYard, BeLive and LiveU. 

    Ross was selected one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica. He co-founded the NYC Video Mastermind and co-hosts the monthly NYC Video Creator Meetup. 

    Ross' background includes a Master's degree in Human Resources from New York University and 12-years of on-air experience in radio, including covering professional and major college sports as an anchor, reporter and show host. He was featured in Psychology Today for developing an approach to social media branding that is well-suited for introverts and quoted in Forbes on how nonprofits can benefit from podcasting. Ross is a guest lecturer on social media and live video topics at NYU.

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    Explore these Resources

    In this episode, we mentioned the following resources:

    • StreamYard: LivestreamUniverse.com/StreamYard
    • Five Dollar Fridays: LivestreamUniverse.com/Five
    • StreamYard Connect: Facebook.com/StreamYardApp

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    26 May 2021Is Email Marketing Right For My EDU Brand?00:21:45
    In this episode of the Jeff Bradbury Show, we take a look at Email Marketing to help you build a profitable email list.
    • What is Email Marketing?
    • Why do I need to be using Email to Build My EDU Brand?
    • What are the right tools for my brand?

    If you are searching for the best way to harness Email Marketing to Build Your EDU Brand, please reach out to the show and ask a question. I’d love to work with you. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    What is Email Marketing?

    • My Email Marketing Journey
    • Determining Your Marketing Goals
    • Why Email?
    • Newsletters vs Email Marketing
    • How to Capture Email Addresses
    • Email Segmentation
    • Email Automation
    • Email Marketing Companies
    • Do’s and Don’t of Email Marketing
    • Analytics Analytics Analytics
    • Taking the First Step … Taking the Next Step

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    Get The Help and Support You Need ... Today!

    Are you looking to Build Your EDU Brand? Join our educational Facebook Group today to connect with hundreds of educational content creators who collaborate each week on how to best improve their EDU Brands.

    Let’s Work Together

    07 Jul 2020Virtual Conferences: How Can You Build Your EDU Brand From Your Home Office?00:20:31
    In this episode of the Jeff Bradbury Show, we discuss how Virtual Conferences can help you Build Your EDU Brand. This year TeacherCast is proud to present 3 Summer Virtual Conferences!
    All conferences will be held LIVE with an interactive audience starting at 9:00 AM! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

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    Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

    Let’s Work Together


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    Need a Presenter?

    Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!
    20 Jan 2024Adam Bellow – Co-Founder of Breakout EDU00:41:15
    In this episode of the Jeff Bradbury Show, Jeff welcomes Breakout EDU Co-Founder Adam Bellow on the program to discuss the FETC conference and the future of Technology Integration. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    About our Guest, Adam Bellow

    Adam Bellow began his career in the classroom as a High School English teacher. He has worked as a technology training specialist, Director of Educational Technology, and is highly sought after as a speaker and thought leader on educational technology. Adam is a serial EdTech entrepreneur and was the founder of the eduTecher, eduClipper, WeLearnedIt, and eduGames. Currently, Adam is the co-founder and CEO of Breakout EDU, the educational gaming platform that inspires learners to think outside the box by solving complex problems together. Prior to Breakout, Adam served as a Presidential Innovation Fellows for the Obama White House as well as having served as a long-time board member of the EdCamp Foundation. He is also the co-founder of two amazing kids.

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    02 Jul 2020Is Podcasting The Best Way For You To Build Your EDU Brand?00:22:18

    Question … do you have a mobile phone? How about a tablet? What about a Laptop or Desktop computer?

    If the answer to any of these questions was YES then guess what… YOU have the ability to listen and subscribe to podcasts!

    Did you know that there are more than 1 MILLION podcasts with more than a BILLION people listening to podcasts around the world? Pretty awesome … right?

    In this episode of the Jeff Bradbury Show, we discuss why your EDU Brand needs to consider creating a podcast for itself.

    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    10 Reasons Why Your Brand Should Have A Podcast

    1. It helps to Build Your EDU Brand
    2. Share your message for FREE on major platforms such as Apple Podcasts and Spotify
    3. You establish yourself as an expert
    4. Creates Community and Loyalty
    5. Everyone has a podcast player in their podcast and several in their homes
    6. Cost effective marketing opportunity
    7. Podcasts drive traffic to your social media and website
    8. Podcasts are fun to do!
    9. Audio podcasts make great video content
    10. Evergreen Content

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    In this episode, we mentioned the following resources:


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    12 Feb 2020Are you targeting the right avatar to build your EDU Brand?00:25:32
    Are you trying to Build Your EDU Brand and finding that you aren't getting the traction that you think you should be getting? Perhaps the answer isn't you or your networking skills, rather it might just be your game plan altogether. For many of us, we have an idea to do "something" for "someone" with all of the good intentions in the world, but really aren't seeing the forest through the trees. In this episode of the Jeff Bradbury show, we hear three stories from recent conversations I've had with teachers who are looking to create their own personal and professional brands. The problem in all three of these stories is ... the educators in the stories needed to have their target markets rethought. Perhaps this might be similar to your story? If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join the new Facebook Group for Educational Content Creators!

    Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

    Join Our Facebook Community!

    Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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    09 Aug 2024Are You Ready To Face Your Dragon? A Conversastion with Brad Axelrad00:42:25
    In this episode, Jeffrey Bradbury interviews Brad Axelrad, a transformational leader and content creator. They discuss the importance of connecting with others, especially young people, and how to overcome fears and imposter syndrome. Brad shares his journey of self-discovery and the lessons he has learned from facing his own dragons. He also offers advice for educators and entrepreneurs on building relationships, starting a business, and embracing new beginnings. The conversation highlights the power of authenticity, vulnerability, and being present in the moment. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    Conversation Takeaways

    • Connecting with others, especially young people, is essential in education and content creation.
    • Overcoming fears and imposter syndrome requires slowing down, being present, and embracing vulnerability.
    • Self-discovery and facing personal dragons can lead to growth and transformation.
    • Starting a business involves taking risks, embracing uncertainty, and focusing on the end goal.
    • Every day is a new opportunity to start fresh and be fully present in the moment.

    Chapters

    • 00:00 Introduction and Questions about Direction
    • 02:34 Connecting with Others and Overcoming Fear
    • 09:02 Helping Others Connect and Overcoming Imposter Syndrome
    • 17:26 Building Relationships and Facing Fears as Educators
    • 22:54 Starting the Entrepreneurial Journey and Overcoming Challenges
    • 30:15 Lessons from Hosting a Podcast and Personal Growth
    • 37:37 Advice for Educators and Facing Educational Dragons
    • 40:38 Conclusion and Call to Action

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    About our Guest: Brad Axelrad

    Brad Axelrad is a consultant, speaker and spiritual adventure tour facilitator. He supports coaches and consultants to leverage their fear, freeing them to create the lifestyle they desire. Having produced more than 100 live events with top thought leaders and best-selling authors, he’s transformed the lives of thousands with his Face Your Dragon message.

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    02 Aug 2024How do you know if you are speaking with a human on the other end of a phone call? A Conversation with Thomas Ryan from Bigly Sales00:39:11
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Thomas Ryan, the owner of Bigly Sales, to discuss how artificial intelligence (AI) is revolutionizing the call center industry. Bigly Sales uses AI to replace call centers, allowing AI bots to interact with customers in a human-like manner. The AI bots can answer questions, provide support, and complete various tasks such as sending contracts or payment links. Ryan explains that AI models like ChatGPT and Claude have made significant advancements in recent years, thanks to improved computing power. He also emphasizes the importance of embracing AI in education and preparing students for an AI-driven future. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    Conversation Takeaways

    • AI is being used to replace call centers, with AI bots interacting with customers in a human-like manner.
    • AI models like ChatGPT and Claude have made significant advancements due to improved computing power.
    • Embracing AI in education is crucial to prepare students for an AI-driven future.
    • AI can be used to automate tasks, provide support, and improve customer experiences.

    Chapters

    • 00:00 Introduction and Overview
    • 06:24 The Breakthrough of AI Models
    • 10:21 Using AI in Business
    • 18:43 AI in Customer Support
    • 22:47 Preparing Students for an AI-Based World
    • 31:32 The Future of AI in the Next 12 Months
    • 37:17 Using AI in Education
    • 37:31 Conclusion

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    About our Guest: Thomas Ryan

    Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing the industry by replacing traditional call centers with advanced AI technology. This approach offers 24/7 multilingual support in English and Spanish, significantly reduces operational costs by up to 90%, and boosts conversion rates, all while ensring full compliance with TCPA and HIPAA standards for data protection. Thomas's dedication to efficiency and client satisfaction positions Bigly Sales as a trailblazer in the tech industry, committed to enhancing business communications through the power of artificial intelligence.

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    15 Jul 20205 Ways To Build Your EDU Brand After Retirement with Dr. Frank Buck00:34:22

    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    5 Ways to Build Your EDU Brand After Retirement

    1. Start before you retire and carve a niche (present as EDUCATOR, not a consultant). Retired educator is the perfect person for everything. Apply to present at national conventions. Take that momentum into retirement. Form the corporation (S-Corp), get a credit card, get an accountant.
    2. Start an email list. (Constant Contact, MailChimp, Convertkit, etc.) Email the list weekly.
    3. Write a book (ebook). (Also have a shorter free lead magnet.)
    4. Repurpose content (1 blog post per week becomes blog post becomes newspaper article, podcast, YouTube, Lumen5, Headliner, social media posts, Medium, LinkedIn, HARO).
    5. Word of mouth is the best social media exposure. (Keep in contact with people you worked with before retirement.)

    About our Guest: Dr. Frank Buck

    Dr. Frank Buck is currently ranked #1 in the world by Global Gurus Top 30 in the "time management category." He is a public speaker, productivity coach, and author of Get Organized!: Time Management for School Leaders. Frank started as a band director and then moved into school administration as an assistant principal, principal, and curriculum coordinator. Since his retirement from public education in 2009, he has spoken to audiences throughout the United States and internationally. His mission is to help busy professionals achieve total control over their time and the peace of mind that nothing is falling through the cracks. Frank’s nuts-and-bolts approach, along with his blend of content and humor, has made him a favorite with audiences.

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    26 Jun 2020How To Build Your EDU Brand By Serving Others00:33:24
    In this episode of the Jeff Bradbury Show, Jeff sits down with educator, speaker, and now podcaster Erica Terry to discuss the importance of thinking about others with every step of our own edupreneural journey. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Building Your Brand By Serving Others

    • Topic 1 - Serve by helping educators to solve problemsFind who your target educators are and learn what they need and then … fill that need.
    • Topic 2 - Create content and resources that empower educators to achieve success
    • Topic 3 - Create opportunities to collaborate
    • Topic 4 - Be available, rather than busy
    • Topic 5 - Focus on giving rather than receiving

    About our Guest: Erica Terry

    Erica Terry is an 18-year educator, who currently serves as a professional learning consultant and coach committed to empowering co-teachers to build collaborative relationships and transform instruction to meet the needs of all students. In addition to her role as a consultant, she also is an edupreneur and host of the Classroom to CEO Podcast, where she equips educators with actionable tools and resources to turn their classroom knowledge and experience into a profitable online business by creating multiple streams of income. While inspiring educators to create a life they love embodies her professional passion, her husband, Melvin, and daughter, Eva are the driving force and greatest blessings in her life. You can find her hanging out on Instagram, Facebook & Twitter @ericaterryceo

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    In this episode, we mentioned the following resources:
    • Link 1
    • Link 2
    • Link 3

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    28 Feb 2020How Did Dr. Sarah Thomas Build the EduMatch Brand?00:46:17
    In this episode of the Jeff Bradbury Show, we speak with Dr. Sarah Thomas about how she created and built the EduMatch Network. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    About Our Guest: Dr. Sarah Thomas

    Sarah Thomas, PhD is a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a project that empowers educators to make global connections across common areas of interest. She has spoken and presented internationally, participated in the Technical Working Group to refresh the 2017 ISTE Standards for Educators, and is a recipient of the 2017 ISTE Making IT Happen award. She is also a national advisor for the Future Ready Instructional Coaches Strand, and an Affiliate Professor at Loyola University in Maryland. Sarah is a co-author of the ISTE Digital equity series, Closing the Gap.

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    31 Jan 2020LinkedIn: How To Build Your EDU Brand Through Professional Networking?00:50:05

    Are you looking to Build Your EDU Brand? Of course, you are!

    You probably engage in Twitter chats, are very active in Facebook groups and spend most of your time pinning and repinning others ... ya know ... pins. But are you missing out on the most popular and active Social Media platform that is designed for professionals such as yourself?

    I first signed up for LinkedIn in 2011. I added my information, tried to look as professional as possible, and then forgot about it for several years until it was time for me to start a new career search.

    Suddenly everything on the platform became much more important.

    Does this sound familiar to you?

    Today, LinkedIn is not just for people searching for new jobs. It is the epicenter for professional networking, blogging, and yes... video production.

    But what works for some might not work for you. This is why you need to have an expert on your side to help you navigate through the LinkedIn platform.

    Enter my good friend Karen Yankovich, a LinkedIn coach, podcaster, and amazing presenter who is here today to help set the record straight and help us all Build our EDU Brands through our LinkedIn Profiles.

    In this episode, we speak with LinkedIn expert and branding mentor Karen Yankovich to learn how we can be leveraging LinkedIn to Build our EDU Brands.

    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    The TeacherCast 90-Day Email Marketing Challenge

    At this moment, I'm guessing you might fit into one of these categories:

    1. You have a great idea that you would like to get noticed by the educational community
    2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
    3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

    Join the TeacherCast 90-Day Email Marketing Challenge Today!

    In this challenge, you are going to learn:

    • How to find and target your Avatar to grow your email list.
    • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
    • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
    • How to create a branded professional slide deck for your next conference that grows your email list.
    • How to fight the war on the inbox and what it means for your unopened emails.
    • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
    • and much more …

    5 Ways To Grow Your Brand Through LinkedIn

    • Optimize Your Profile
    • Use LinkedIn as a Writing Platform
    • Take Advantage of Video
    • LinkedIn Pages / Groups
    • Building Relationships

    About Our Guest: Karen Yankovich

    Karen Yankovich is CEO of Uplevel Media, a LinkedIn marketing firm delivering profitable cutting-edge digital strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized

    13 Jun 2024Leveraging Artificial Intelligence to Understand Your Customer Journey00:29:38
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Kyle Hoffman, Director of Growth Strategy at Function Growth on the podcast to discuss the importance of knowing your customer journey for building a successful brand and the role that Artificial Intelligence plays on understanding behavior patterns of your customers. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    In This Episode …

    • Company vs Brand … What is the difference?
    • How does a company become a brand?
    • What set’s brands apart from other brands?
    • What can the creator economy learn from the corporate economy?
    • Behavioral Science How do you convert free to paid clients and customers
    • How does AI fit into email marketing and brand building?

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    About our Guest: Kyle Hoffman

    As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the growth strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, which launched in 2021, has rapidly become one of the top players in the US compressions sock market and is a unique substantiation of the tactics that Function Growth uses to scale brands.

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    26 Feb 20205 Ways To Grow Your School Brand Through Excellence at School00:41:37
    If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join the new Facebook Group for Educational Content Creators!

    Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

    Follow our Podcast and Subscribe


    Recommended Video Applications

    • Quick and SimpleTikTok - Super easy to make complex videos
    • Adobe Spark
    • Mobile FriendlyiMovie
    • Adobe Spark
    • Studio / ProfessionalFinal Cut Pro X
    • Adobe Creative Cloud

    Recommended Video Equipment

    • Anything you can get your hands on. The camera you have is better than anything you wish you had.
    • Something to get good audio

    About Our Guest: Tom White

    Tom White is the Digital Media instructor at Morgan County High School in Madison, Georgia. The nationally recognized program is in its second year and offers courses in TV production and Digital Media/Animation. Tom is the current Trade and Industrial Educators of Georgia, Teacher Of The Year and is a writer for SchoolVideoNews.com and the host of the Teaching To The Test Pattern podcast. Prior to teaching, Tom was a marketing and online content director in Atlanta for what is now IHeartRadio. Tom’s career path lead him from studying to be a doctor to being a video production educator via a 13 year career in radio.

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    • Jeff Bradbury |
    20 Sep 2024Building a Personal Brand to Leap Your Career Forward: A Conversation with Ilana Golan00:52:24
    In this episode of the Jeff Bradbury Show, host Jeff Bradbury interviews Ilana Golan, a former military pilot turned tech entrepreneur and founder of Leap Academy. They discuss Ilana's journey through the military, her transition to the tech industry, and the lessons learned along the way. Ilana shares insights on personal branding, finding one's zone of genius, and the importance of vulnerability in leadership. The conversation also touches on the challenges educators face in career transitions and the significance of building a safety net for future opportunities. Ilana emphasizes the need to detach drama from data when navigating career changes and encourages listeners to take intentional steps towards their goals. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    Conversation Takeaways

    • Ilana Golan's journey showcases the importance of adaptability in career.
    • Success often follows a series of failures and lessons learned.
    • Building a personal brand is crucial for career advancement.
    • Educators should create a safety net for career transitions.
    • Finding your zone of genius can lead to greater fulfillment.
    • Vulnerability is a strength in leadership and personal growth.
    • Networking and intentionality are key to career success.
    • The hidden job market is where many opportunities lie.
    • Asking for help is essential for growth and success.
    • Continuous reinvention is necessary in today's job market.

    Chapters

    • 00:00 Introduction to Career Leaps
    • 03:14 Ilana Golan's Journey from Military to Tech
    • 05:57 Lessons from the Air Force
    • 09:01 Transitioning to the Tech Industry
    • 12:04 The Birth of Leap Academy
    • 14:56 Navigating Career Changes in Education
    • 18:06 Building Your Personal Brand
    • 21:00 Finding Your Zone of Genius
    • 24:04 The Importance of Passion in Career
    • 27:06 The Leap Academy Podcast
    • 30:04 Creating Win-Win Scenarios
    • 33:02 The Power of Vulnerability
    • 35:59 Fast Tracking to Leadership
    • 39:07 Creating Your Own Luck
    • 42:06 Teachable Moments and Asking for Help
    • 44:51 Final Thoughts and Encouragement

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    About our Guest: Ilana Golan

    From an F-16 Flight instructor in the Air Force and the first female commander in her squad, tech executive, entrepreneur of multiple 7-8 figure businesses, investor in over 100 companies, and board director. Ilana Golan started Leap Academy to help anyone driven fast-track their careers. Ilana is also the host of Leap Academy with Ilana Golan podcast in which she interviews CEOs, thought leaders and role models with exceptional careers on how they got to where they are today. She interviewed CEOs of $B companies, top photographers and journalists in the world, and more. Ilana won Startup of the Year for 2023, CEO World...
    18 Mar 2024John Gamba: Serial Entrepreneur and Mentor to Educational Technology Startups00:36:22

    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Penn GSE Entrepreneur in Residence and Director of the Gamba Foundation, John Gamba Jr. on the podcast to discuss the current state of education in this country, how Penn GSE is supporting entrepreneurs in EdTech, and the importance of creating a pathway for success for startups..

    If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

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    About our Guest: John Gamba

    John Gamba is a serial entrepreneur who has founded, funded and led several education technology ventures and non-profit organizations over his 30 year career. A graduate of the University of Pennsylvania, Mr. Gamba started his career as a strategy consultant for KPMG where he performed market research for NASA on the commercial development of space. Pursuing his passion for education, John co-founded PACE - The Partnership for Academic and Community Excellence. PACE was a school to home communications network that connected thousands of schools to millions of parents across the United States. PACE was eventually sold to NTI Group and then to Blackboard for $182 million, in an all cash transaction.


    John currently serves as Entrepreneur in Residence and Director of Innovative Programs at Catalyst @ Penn GSE where he mentors aspiring education entrepreneurs and oversees the Milken-Penn GSE Education Business Plan Competition, now in its 15th year. The Milken competition has awarded $2 million dollars to 50 education entrepreneurs and those ventures have gone on to raise $200 million in follow-on capital.


    John is an industry speaker and a mentor to several entrepreneurs in the global Education space. He's also an Ironman Triathlete, and qualified for the Half Ironman World Championships in Clearwater, Florida in 2010.

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    Let’s Work Together

    17 May 2024Carl Hooker: Artificial Intelligence, Personal Branding, Creative PD for Engaging Audiences00:47:45
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes author, speaker, and digital learning guru Carl Hooker on the program to discuss how he creates dynamic professional learning opportunities that are creative, engaging, and involve a bit of pop culture. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    In This Episode …

    • Who is Carl Hooker?
    • How to create opportunities for Professional Learning Opportunitities
    • How to choose what sessions topics to propose for conferences
    • How to name your presentation session
    • Weekday PD vs Weekend PD
    • ISTE Presentations vs Edcamp Presentations vs Staff PD Presentations
    • Favorite Ice Breakers to begin PD
    • Presenting as Improv vs being fully prepared and scripted

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    About our Guest:

    Carl has been an educator for over 25 years. He has held a variety of positions in both multiple districts, from 1st grade teacher to Director of Innovation & Digital Learning.  He’s a father of three girls, Sophia, Lauren, and Caroline and a wonderful, understanding wife Renee, all of which play a large role in any presentations he gives or blogs & books he writes. As Director of Innovation & Digital Learning for the Eanes Independent School District he utilized his background in both education and technology to bring a unique vision to the district and its programs.  During his time in the position, he helped spearhead the LEAP (Learning and Engaging through Access and Personalization) which put 1:1 iPads into the hands of all K-12 students at Eanes. From his start as a teacher to district leadership, he’s always had one common belief – the kids need to drive their own learning. He realizes the challenges in our current educational institutions and meets them head on. His unique blend of educational background, technical expertise, and humor make him a successful driving force for this change. As a speaker and consultant, he brings this background as well as a wealth of practical tools and ideas that teachers can use in their classroom tomorrow. Carl has written 8 books including a 6-part book series titled Mobile Learning Mindset.  His book Ready, Set, FAIL! focuses on how we should embed risk-taking and failure as part of the creative process in the classroom. His latest book Learning Evolution is all about the new era of AI in the classroom. He speaks on a multitude of topics from thoughtful technology integration with mobile devices to strategies on how to utilize flexible furniture in the classroom. He also enjoys talking to students and parents in the community around the topic of digital wellness. Carl is also a podcast host for multiple podcasts including the ISTE Learning Unleashed podcast and is co-host with good friend Dr. Adam Phyall on the Future Ready Podcast called *Undisrupted*. Aside from his speaking and consulting work, Carl also works as an advisor for multiple Ed Tech companies. He’s also a national faculty member for the Future Ready Schools Initiative. He blogs regularly at his blog HookEDonInnovation.com and guest authors a regular blog on Tech & Learning and has written guest blogs for the Huffington Post and...
    14 Mar 2024Dean Tolson – NBA Basketball Player and Author of the book Power Forward00:44:41

    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes former NBA player, author, and motivational speaker Dean Tolson on to the podcast to discuss his journey from an orphanage not ever learning how to read or write to becoming a Magna Cum Laude Master’s Degree student . . . with a stop in the middle playing for the NBA’s Seattle Supersonics.

    If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    In This Episode …


    • Early Life Growing Up


    • Life in an Orphanage


    • The first time picking up a basketball


    • High School Years


    • Graduating High School


    • College - Arkansas Razorbacks


    • Military Life


    • NBA - Seattle SuperSonics - Played for Bill Russell


    • Drafted in 5th Round, 80th overall in 1974 (80 total games


    • Played 11 years internationally


    • Why — Pay it Forward?


    About Dean Tolson



    Dean Tolson was one of the top prep basketball players in the state of Missouri his junior and senior years at Central High School in Kansas City. So, when the colleges came running, he accepted a full ride to the University of Arkansas. Despite being unable to read or write, he went on to be one of the most prolific players to grace the Razorbacks’ campus. In 1974, Tolson was the first basketball player to be drafted by both the NBA and the ABA, having been selected by the Seattle Supersonics and the New York Nets, respectively, ultimately playing for the legendary Bill Russell in Seattle. Following his basketball career, Tolson made the courageous decision to re-enroll at the University of Arkansas, and repeated all four years, this time legitimately. At the age of fifty-two, he returned to the university for three more years, earning a master’s degree and graduated magna cum laude. Tolson’s gripping story from his childhood in an orphanage to his academic achievements is not only an indictment of a system that would just “pass you along” from grade to grade as a hot basketball prospect without any educational accountability, but also an inspiring story of overcoming great odds to find success.



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    14 Feb 2020How Did You Build Your EDU Brand: Featuring Ruth Ungerer00:50:53
    Have you ever had a dream to help others live their best lives? In this episode of the Jeff Bradbury Show, we meet a wife, mother, author, and personal trainer who created and established the Body By Ruth brand to help women learn how to live healthy lives. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

    Reflections From Our Previous Episode


    Join Our Facebook Community!

    Are you an educational content creator looking to learn more about how to build your platform and grow your audience?  Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

    About our Guest Ruth Ungerer

    Growing up, I always enjoyed being active. As the youngest of 5 kids, I often played sports with my brothers and the neighborhood kids in the back yard and rode by bike or ran to get where I needed to go. That passion for exercise carried over to high school and college where I lettered in both volleyball and track. Looking back, there has NEVER been a time in my life where exercise wasn’t a part of my life. To me, it gives me energy and makes me feel good. Over the past 19 years, that passion has helped me discover my purpose which is to empower women to live their best life by giving them the tools they need to look and feel their best. I am so grateful to be able to wake up each day knowing I am part of someone’s transformation, inside and out.

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    12 Feb 2021Personal and Professional Advice from MLB Sports Agent Mark Leinweaver01:06:08
    In this episode of the Jeff Bradbury Show, Jeff sits down with author, speaker, broadcaster, and professional sports agent Mark Leinweaver to discuss the importance of hard work and hustle when it comes to professional networking and Building Your EDU Brand. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    About our Guest: Mark Leinweaver

    Mark Leinweaver has spent 20 years working in sports as a baseball agent, TV & radio broadcaster, media relations director, author, television writer & producer and coaching convention director. He is a guest speaker each semester at the University of Southern California and other Los Angeles-based universities on the topic of “How To Get A Job In Sports”. Mark is also a frequent presenter at high schools nationwide on how student-athletes and their families should best navigate through the college recruiting & selection process. As an MLB agent, his daily responsibilities include managing a myriad of off-field services for Beverly Hills Sports Council's Major & Minor League clients, salary arbitration preparation and contract negotiation. Mark was the television play-by-play announcer for MLB Network’s National Youth Baseball Championship, weekend host of the MLB.com show “Full Count” on Yahoo Sports and radio play-by-play broadcaster for the New York Yankees Double-A affiliate. His book, Minor Moments, Major Memories, debuted in bookstores nationwide in 2005 and a dramatic television series inspired by the book was sold to Sony Pictures Television. Originally from Westchester County, New York but now based in Manhattan Beach, California, Mark played baseball at non-scholarship Stonehill College in Massachusetts and graduated with a degree in Communications.

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    Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

    Let’s Work Together

    • Host: Jeff Bradbury
    14 Apr 2021How To Use Graphics and Social Media to Build Your EDU Brand00:40:49
    In this episode of the Jeff Bradbury Show, Jeff sits down with Josh Stamper from the Aspire Podcast to discuss the art of graphic design. Josh has been an amazing friend of the TeacherCast Educational Network for the last several years and in addition to being a fantastic podcaster, he is also the designer of my TeacherCast podcast graphics. (thanks Josh!) If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    5 Ways To Build Your EDU Brand Through Graphics

    1. Decide the images or icons that represent your brand
    2. Create a logo with those key concepts that represent your service or product
    3. Stay consistent with the same color schemes, fonts, logos, and images
    4. Create your graphics on an application you are comfortable with
    5. Place your logo on all graphic material

    About our Guest: Josh Stamper

    Joshua Stamper is a middle school Assistant Principal for a North Texas School District, where he's had the amazing opportunity to serve at four campuses and in two school districts. Prior to Joshua's current position, he was an art teacher and athletic coach for 6 years working with students in grades 6-8. In addition to his administrative position, Joshua is a podcaster, author of “Aspire to Lead”, education presenter, and Podcast Network Manager for the Teach Better Team.

    About the Aspire Podcast

    The Aspire podcast provides those who are looking to build their leadership capacity an opportunity to learn from some of the most experienced and accomplished educational leaders. As we grow in our leadership skills, we must learn from other leaders’ experiences, successes, trials, and misconceptions. Join the Aspire podcast each week as we ascend to new heights together!

    About Teach Better Podcast Network

    The Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom.

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    Need a Presenter?

    Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!
    19 Mar 20215 Ways To Build Your EDU Brand Through Professional Relationships and Cunning Marketing Skills00:29:38
    In this episode of the Jeff Bradbury Show, Jeff sits down Jay Hammes, founder of Safe Sport Zone to share his best secrets for building your brand through hard work, passion, and by targeting your audience with a personal touch. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    About our Guest: Jay Hammes

    Jay has been involved in athletics his entire life: as a player, a coach, a teacher and athletic administrator at the high school, district, and collegiate levels. In 2013, he was named Wisconsin’s “Athletic Director of the Year,” inducted into the Wisconsin Athletic Directors Association Hall of Fame, Washington Park High School Hall of Fame, and was a nominated for the NIAAA Distinguished Service Award and their Frank Kovaleski Professional Development Award. Jay’s passion for high school athletics has had him speaking throughout the country on maintaining a safer environment for after-school events. This earned Safe Sport Zone national recognition at Disney World by NCS4. He is currently working with the National Interscholastic Athletic Administrators Association and is the author, chair and lead instructor of the leadership training course called “Contest Management.” Jay has had many articles published, and has been quoted as a source in numerous articles, including, USA Today: “Security A Growing Concern.” Jay graduated from the University of Wisconsin-Oshkosh with a BS in Physical Education, followed by earning his master’s degree from the United States Sports Academy in Sports Management. He’s currently an elected Board Trustee for the Village of Wind Point; his major responsibility was overseeing the Village’s Police, Fire, and Safety.

    About Safe Sport Zone

    Nearly all school districts have security measures in place during school days. However, similar risk management policies are too often overlooked or ignored for evening events. Safe Sport Zone has developed plans to assure safer environments for activities occurring at times other than during the regular school hours. Safe Sport Zone has developed a staffing model for athletic administrators to adopt as a best practice. Spectator issues, identifying all fans, athletic concerns, facilities maintenance, evacuation procedures, and applications for almost any emergency are all part of the exercises. For interscholastic athletics to survive, the games kids play have to be enjoyable, entertaining, safe, and educationally driven. Safe Sport Zone is committed to these principles.

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    01 Apr 2024“The Edupreneur” – A Conversation with Dr. Will Deyamport00:31:44
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dr. Will Deyamport on the podcast to discuss his new book “The Edupreneur” and his mission to support educational entrepreneurs. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    In This Episode …


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    About our Guest: Dr. Will Deyamport

    As seen on Forbes.com, Schoology Exchange, District Administration, EdSurge, iNACOL, and TechEdge magazine, Will Deyamport, III, Ed.D. is a District Instructional Technologist for a K12 school district. Dr. Will, as he is better known as, specializes in assisting educators in going digital. In this role, he delivers in-person and virtual training, coaching, and designs and delivers online professional development courses and live webinars for teachers in grades K-12. Additionally, Dr. Will is the creator and host of The Dr. Will Show Podcast, freelance writer, and educational consultant. On March 19th of this year, EduMatch Publishing released Dr. Will’s first book, The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business. The book goes beyond the conventional business literature, providing a comprehensive roadmap from the initial concept to the successful establishment and expansion of an education-focused entity. You can purchase the book from Amazon here: https://www.amazon.com/Edupreneur-Blueprint-Jumpstart-Education-Business/dp/195934742X Five years ago, his documentary, The Edupreneur: Making the Impact and the Income was released. The movie takes you on a journey into the successes and challenges of some of the most recognized names in K-12 education consulting. The interviews feature eight edupreneurs discussing their lives and careers as educators and entrepreneurs. You can get your digital copy of The Edupreneur on Vimeo OnDemand.

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      • ...
    25 Oct 2024Finding the Words to Empower Struggling Students through Guided Conversations – Featuring Dr. Hayley Watson00:44:21
    In this episode of the Jeff Bradbury Show, Dr. Haley Watson, founder and CEO of Open Parachute, discusses the importance of mental health support in education. She shares her journey as a clinical psychologist and her passion for helping youth navigate their mental health challenges. The conversation explores the current landscape of students post-COVID, the need for teachers to be equipped with mental health strategies, and the importance of training and resources for educators. Dr. Watson emphasizes the role of teachers in supporting students, the significance of having open conversations, and the necessity of creating a supportive environment for all students. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    Conversation Takeaways

    • Dr. Watson's background shapes her passion for youth support.
    • Mental health skills should be taught like literacy.
    • Teachers can empower students with simple strategies.
    • Training for educators is essential for effective support.
    • Open Parachute provides accessible mental health resources.
    • Every student faces challenges; support should be universal.
    • Conversations about mental health can be simple yet impactful.
    • Identifying patterns in student behavior is crucial.
    • Teachers should always refer students when concerned.
    • Creating a supportive environment is key to student success.

    Chapters

    • 00:00 Introduction to Mental Health in Education
    • 03:22 Understanding the Impact of COVID on Students
    • 06:45 Empowering Teachers with Mental Health Strategies
    • 11:44 The Need for Effective Training in Schools
    • 15:25 Building a Framework for Teacher-Student Conversations
    • 18:36 The Journey Behind 'Finding the Words' Book
    • 21:18 Supporting Students in Crisis
    • 23:27 Identifying and Addressing Depression in Students
    • 27:42 Navigating Identity and Peer Pressure in Middle School
    • 30:54 When to Engage and Refer: A Teacher's Guide
    • 36:56 Open Parachute: Resources for Mental Health Education
    • 39:55 Taking Steps Towards Mental Health Awareness

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    About our Guest:

    Dr. Hayley Watson is the founder and CEO of Open Parachute, a Tier 1 K-12 curriculum program that supports the mental health of students, teachers, and parents. She is also an author and Clinical Psychologist and holds a PhD in school bullying interventions, along with four further degrees in the field of mental health. She has been creating and delivering programs for youth and practitioners across the US, Canada, the UK, and Australia for the past 20 years.

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    01 May 2024Sam Demma: Creating a Culture of Hope and Service for Staff & Students00:25:38
    In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes best-selling author and keynote speaker, Sam Demma on the podcast to discuss his book, Empty Your Backpack. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    About our Guest:

    Sam Demma is a best-selling author and keynote speaker. He delivered two TEDx talks, co-founded PickWaste—an organization that mobilized volunteers to pick up over 3000 bags of litter—and was awarded the prestigious Queens Platinum Jubilee Award for his exceptional national contributions. During the pandemic, Sam produced two viral graduation videos for students who missed their ceremonies and launched a partnership with Taco Bell to encourage people to engage in acts of kindness. His work and interviews have been featured in The Globe & Mail, CBC, and CTV. He has been recognized as Starfish Canada’s Top 25 Under 25. Sam’s multimedia platform, The High Performing Educator, has spotlit over 250 educators, and his bestselling debut book, Empty Your Backpack has been called “a must-read for young dreamers.” In his spare time, you can find Sam reading books, dancing the bachata, or journeying across the globe with his giant red backpack. You can contact him at www.samdemma.com

    Read his book “Empty Your BackPack”


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    01 Jul 2024From Tennis Coach to Principal: Tyler Comeau’s Journey in Education00:35:05
    In this episode of The Jeff Bradbury Show, Jeff Bradbury interviews Tyler Como, an educator and principal from Canada, about his journey in education and his experiences with podcasting. Tyler shares how he got into education and his passion for making a difference and helping people grow. He also discusses his book, 'The Elemental Educator,' and how it led him to start his own podcast. Tyler talks about the equipment and software he uses for podcasting and the lessons he has learned from his guests. He also shares his experiences as a building principal and the innovative programs he is implementing in his school. If you are a new listener to TeacherCast, we would love to hear from you.  Please visit our Contact Page and let us know how we can help you today!

    Conversation Takeaways

    • Tyler Como is an educator and principal who is passionate about making a difference and helping people grow.
    • He started his journey in education as a tennis coach and eventually became a principal.
    • Tyler wrote a book called 'The Elemental Educator' and started a podcast with the same name to connect with educators and share stories of growth and transformation.
    • He uses a RodePod mic and a Vocaster 2 audio interface for podcasting and edits his episodes in Descript.
    • As a principal, Tyler focuses on creating optimal learning environments and removing barriers for his teachers and students.
    • He is implementing innovative programs in his school, such as flexible seating, land-based agriculture, and e-sports.
    • Tyler believes in the power of interweaving and creating opportunities for students to work together across grade levels.
    • He emphasizes the importance of being rooted in strong leadership qualities and finding joy in the work you do.
    • Tyler is currently pursuing a doctorate in educational leadership and is researching decision-making processes in education.

    Chapters

    • 00:00 Introduction and Overview
    • 01:03 Tyler Como's Journey in Education
    • 01:17 Who is Tyler Comeau?
    • 03:59 Lessons Learned from Podcasting
    • 04:32 What can you learn about yourself from podcasting?
    • 06:10 Tyler's Podcasting Equipment and Applications
    • 08:33 The Elements of Education
    • 10:15 Tyler's Writing a Book!
    • 12:53 Tyler Como's Doctorate in Educational Leadership
    • 13:51 Education in Canada
    • 22:58 New Chapter
    • 32:24 Learn More about Tyler Comeau today!

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    About our Guest:

    Tyler Comeau is a dedicated educator, leader, and lifelong learner with a passion for pushing the boundaries of traditional education. As a Doctoral Candidate of Education in Educational Leadership from the University of Saskatchewan (2026 Completion) and a Master of Education in Educational Administration, Tyler has a robust academic and professional background. Tyler’s career spans various roles, including Principal and Assistant Principal within the province of Alberta and teaching positions in the provinces of Alberta and Saskatchewan. His extensive experience includes leading staff and students through outdoor education programs,
    21 Jul 2021Should You Be Repurposing Your Educational Content Across Multiple Platforms?00:16:34
    Are you looking to save yourself time, energy, and in some cases money each week while at the same time producing high-quality content that gets seen by audiences worldwide? In this episode of the Jeff Bradbury Show, we take a look at the topic of Content Repurposing and share my number 1 reason why you should be thinking about your brand smarter ... not harder. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

    6 Reasons for Repurposing Your Content

    • To achieve a variety of goals for your content
    • To drive content to a specific part of your blog
    • To diversify your social media
    • To help you reach a broader audience
    • To expand your reach
    • To build a new audience based on Social Media platform
    • To diversify your content
    • To increase your online presence
    • To create backlinks to your website
    • To help you save time

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