Scott MacKenzie and O'Locklann discussed the growth of Fluke Reliability and its software solutions outside of the Americas, emphasizing the importance of understanding customer problems and industry trends. They further explored the advancement of maintenance management software, which has transformed from a plant-level solution to a group-wide deployed solution. They also discussed the capabilities and benefits of X5, a solution designed to meet the needs of enterprise customers, and O'Locklann shared their experience with Azima, an email platform for asset management in industry.

Action Items

• [ ] Reach out to Paraic O'Locklainn on LinkedIn for more information about Fluke Reliability's solutions
• [ ] Promote Fluke Reliability's Xcelerate 2025 user conference for asset management and reliability professionals
• [ ] Follow Paraic and Fluke Reliability on social media and LinkedIn for future updates

Outline

Industrial reliability solutions and customer success stories.

• Scott welcomes listeners to the industrial talk podcast and thanks them for their support.
• Paraic describes the Xcelerate 2024 user conference as a great event for asset management, maintenance, and reliability professionals.
• Paraic discusses Fluke Reliability's software solutions, mentioning their evolution from email sales to end-to-end connected reliability.
• Paraic shares their background in enterprise software and how they've seen the industry evolve from CMMS to x5 solutions.

Software upgrade from x4 to x5, with focus on ease of use, user experience, and global reporting capabilities.

• Paraic highlights user-friendly software's importance for efficient work management.
• Paraic discusses the importance of migration path for customers transitioning from x4 to x5, highlighting the need for a standardized process globally.
• Paraic emphasizes the value of x5 for multislice, multi-language, and multi-currency organizations, providing a single pane of glass for global reporting.
• Paraic highlights x5's configurability, scalability, and simplicity in deployment, allowing customers to see a direct impact in a matter of months.
• The development of x5 began a few years ago, with customer beta testing starting in 2019, and the solution evolving based on customer needs.

Email platform for asset management in manufacturing.

• Paraic highlights X5's expanded functionality and scalability compared to X4.
• Speaker discusses Azima integration with email platform for critical asset maintenance.
• Scott MacKenzie and O'Lochlainn discuss the importance of managing and tracking assets in manufacturing.
• O'Lochlainn shares his experience with an email platform and its user-friendly interface.

Scott MacKenzie and Lee Morgan discussed the potential of advanced predictive maintenance solutions for industrial assets, highlighting the importance of real-time data and the ability to provide predictive maintenance. Speaker 3 provided insights into Fluke's role in providing solutions for asset management, reliability, and vibration monitoring, emphasizing the scalability and flexibility of the new X5 platform.

Action Items

• [ ] Connect existing Fluke Reliability customers to Azima services.
• [ ] Customers interested in Azima should contact Lee Morgan via LinkedIn.
• [ ] Promote the Xcelerate 2025 user conference for asset management and reliability professionals.

Outline

Fluke Reliability's Azima platform and its capabilities in providing vibration monitoring insights.

• Lee Morgan, is a senior global product marketing manager at Fluke Reliability.
• He oversees the Fluke reliability portfolio, including Azima and Proof Technic, and email asset management software.
• Lee explains that x5 is more scalable and flexible than x4, with added insight from Zima platform.
• Azima platform provides trillions of data points, making vibration analysts 3-5 times more efficient than others.

Predictive maintenance platform for industrial machinery, highlighting its capabilities and potential applications.

• Lee explains how the platform provides peace of mind by predicting failures months in advance and offering real-time data insights.
• The platform's wireless sensors operate on a self-healing mesh network, ensuring reliable data collection even in challenging environments.
• Lee: "We've got trillions of data points and over 50 machine types in our library."
• Lee: "We've enabled software transfer from MTC to Azima for Azima watchman services."

Predictive maintenance platform for asset management.

• Fluke's Azima system provides predictive maintenance for customers.
• Lee discusses global maintenance, reliability, and asset management solutions.

Roger Hebert and Scott MacKenzie discuss the potential of Boston Dynamics' Spot robot in power generation, highlighting its ability to operate in hazardous environments and perform repetitive data collection tasks. They explore the durability of Spot and its applications in various industries, including manufacturing and power generation, emphasizing the benefits of robotics in improving efficiency and safety in power plant maintenance. However, they also acknowledge the ethical implications of these technologies.

Action Items

• [ ] Reach out to Boston Dynamics for more information or product demos.
• [ ] Consider attending future PowerGen conferences for industry insights.
• [ ] Share more robotics videos on social media to showcase technologies.

Outline

Using robots for power generation safety inspections and data collection.

• Roger Hebert, mechanical engineer from Virginia Tech and Baton Rouge, Louisiana.
• Boston Dynamics employee discusses their work on Spot, a robot that can navigate challenging environments.
• Roger discusses how Boston Dynamics' Spot robot can be used in power generation for safety inspections and data collection.
• Roger explains how Spot can carry sensors to collect data on temperature, level, and other parameters in hazardous environments.
• Roger explains how robotics can automate data collection and save time for maintenance teams.
• Remote site access through robots can start up peaker plants and perform rounds without human intervention.

Using robots for asset management in various industries.

• Durability and reliability are key concerns for the solution, with extensive testing and investment in these areas.
• The solution can be applied to various industries, including manufacturing, with potential for significant cost savings through leak detection and preventative maintenance.
• Roger discusses Boston Dynamics' robots and their potential uses.
• Scott MacKenzie talks about dancing with a robot at Walmart and the company's website.

Scott MacKenzie, and David Keefe discussed the latest advancements in display technology, including E-paper, E Ink, and electronic shelf labeling. Keefe highlighted the benefits of E-paper, such as its reflective nature and resemblance to paper, while MacKenzie inquired about the potential uses of E Ink technology. Keefe shared insights on the evolution of electronic shelf labeling technology and its applications in indoor signage, advertising, and information displays.

Action Items

• [ ] Launch the E Paper Alliance in Europe.
• [ ] Provide examples of applications for E Ink displays outside of e-readers like the Kindle.
• [ ] Discuss plans to add color capabilities to E Ink displays.
• [ ] Provide contact information for David Keefe so listeners can learn more.

Outline

E paper technology and its applications, including the new E paper Alliance launched at IoT World Congress in Barcelona.

• David Keefe, E paper Alliance manager, discusses the technology behind E paper screens used in e-readers and other devices.
• Keefe explains how the company invented E paper and how it's used in various products around the world.
• E-paper technology uses electrically charged black and white particles to create digital ink on a reflective screen.
• David discusses the challenges of building an ecosystem for paper-based technology, including partnering with suppliers and assembling a full supply chain.

E Ink technology for low-power displays and its applications in signage, shelf labeling, and indoor advertising.

• David discusses the advantages of E Ink technology, including low power consumption and good readability, and notes that it's a perfect fit for IoT applications such as outdoor signage.
• David explains that E Ink technology is more efficient than LCD technology due to its bistable nature, which means that the image stays on the screen even when the power is off, only consuming power when the image has changed.
• David discusses E Ink's technology, from its origins at MIT to its current focus on full-color displays.
• E Ink aims to expand beyond e-readers and shelf labels with its new full-color technology, opening up opportunities in indoor signage and advertising.
• David Keith's innovative technology solutions impresses Scott MacKenzie at IoT World Congress.

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.

Action Items

• [ ] Explore more sustainable power solutions for ESL to add more features.
• [ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions.
• [ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.

Outline

E-paper technology for retail pricing and management.

• Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.
• Sally discusses her experience in the industry and the company's innovations.
• Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.
• Sally explains how ESL signage is managed through software dashboards.
• Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.

Electronic shelf labeling technology and its future potential.

• Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.
• Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable.
• Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.

Key points from the conversation: 1. Riley Hall is the Director of Product Marketing at Fictiv a digital manufacturing platform that specializes in providing high-quality CNC injection molding, 3D printing, and urethane cast parts. 2. Fictiv is disruptive in the manufacturing industry due to its network-based approach. Instead of the traditional process of contacting a local job shop for a quote, Fictiv allows customers to upload 3D models, instantly receive pricing using AI and ML, and get automated design feedback. 3. The network of nearly 300 manufacturing partners enables Fictiv to intelligently match specific part configurations with the right manufacturer, optimizing quality and efficiency. 4. Fictiv offers customers the flexibility to choose lead times and pricing options, making it cost-effective for various needs. 5. Trust is essential in manufacturing, and Fictiv emphasizes building trust with its customers and partners by providing expert advice and support. 6. The show, FABTECH, is essential for Fictiv to showcase its brand and innovative manufacturing solutions. The company is focused on de-risking the new product development process by enabling more design iterations and faster validation cycles. 7. Fictiv is committed to supporting small independent manufacturing businesses and aims to bring more manufacturing partners into its network. 8. Fictive's success is driven by its ability to tap into idle machine capacity, providing a win-win situation for customers and manufacturing partners. 9. Data and digital capabilities allow Fictiv to provide reliable on-time delivery and quality, with a 96% on-time delivery rate. 10. You can reach out to Fictiv by visiting their website, www.fictiv.com, and signing up for their services. Riley Hall's contact information is also available at riley.hall@fictiv.com. 11. The conversation took place at FABTECH in Chicago, a significant industry event for networking and showcasing innovations in manufacturing. The event is held annually and is organized by PMA and SME.

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one's immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.

Action Items

• [ ] Reach out to Vince Marino about amplifying your company's voice.
• [ ] Connect with Vince for his contact information and insights on success.
• [ ] Consider putting your podcast on the Industrial Talk platform.

Outline

Industrial innovations and marketing strategies with a guest speaker.

• Vince Moreno discusses digital media marketing for empowering pumps and equipment.
• Vince discusses their experience in the pump industry, mentioning their role at a company called Midden Dwarfs and their involvement in a trade show in Chicago.

Marketing and advertising strategies for businesses.

• Vince Marino discusses the importance of brand recognition and how it can be achieved through digital marketing campaigns.
• Marino provides examples of small and large companies, highlighting their different marketing needs and strategies.
• Vince shares their experience in transitioning from print to digital media, finding it not that bad.
• Vince's company provides valuable information to engineers through their website, helping them quickly find relevant data.

Digital marketing, lead generation, and ROI tracking.

• Vince emphasizes the tactical nature of digital advertising, providing data-driven results.
• Vince emphasizes the importance of tracking leads and their sources to understand their effectiveness.
• Vince highlights the value of providing evidence of leads and their impact on business, such as a 5% increase in revenue.
• Speaker invites existing customers to virtual meetup during COVID-19 pandemic.

Marketing and sales strategies, emphasizing the importance of building relationships and providing value to potential customers.

• Vince emphasizes the importance of repetition in building credibility and respect.
• Vince and Scott MacKenzie discuss the value of giving without expecting anything in return.
• Speaker encourages others to break out of their comfort zones and try new approaches to reach a wider audience.
• Vince Marino is a must-connect person for podcast success.

• Securing operational technology with zero trust. 0:00
  • Palo Alto Networks offers zero trust security for operational technology, simplifying management and providing comprehensive visibility and protection.
  
  
• Industrial maintenance and reliability with a Navy veteran. 1:16
  • Lee McClish, Director of Maintenance and Reliability at NTT Global Data Centers, discusses his role and journey in the industry.
  • Scott MacKenzie, host of Industrial Talk, highlights the importance of maintenance and reliability in the industry and the benefits of Accelerate 23.
  • Jack Nichols retired from the Navy Reserves with 30 years of service and worked in various industries, including a corrugated box plant and a chemical company, before becoming a reliability engineer.
  
  
• Reliability and maintenance programs for critical infrastructure. 5:03
  • Raging Wire's Lee explains his mechanical engineering background to Scott MacKenzie.
  • Lee categorizes critical assets into electrical, mechanical, building, fire, and life safety categories.
  
  
• Implementing a CMMS system and improving maintenance processes. 8:25
  • Lee discussed the importance of predictive maintenance and using IR scanning to identify deficiencies in manufacturing assets, highlighting the need to justify the cost of such efforts.
  • Lee also shared their experience with implementing a CMMS system to improve maintenance management, but encountered challenges with cluttered screens and inadequate remedy codes.
  • Lee spent their first year in a new role building foundations, including FMEA and PM optimization, and bouncing ideas off industry experts.
  • Lee years, Speaker 3 was promoted and given maintenance coordinators, allowing them to evolve the CMMS and set standards for their team.
  
  
• Data center maintenance and reliability. 13:46
  • Lee discussed the benefits of documenting and analyzing failed cause remedy codes, as well as the challenges of managing and securing data in the cloud.
  • Lee's company is building more data centers to accommodate the growing number of devices and using predictive analytics to capture and trend data, while also addressing cybersecurity concerns.
  • Lee discusses NTT global data center and the importance of asset management and reliability at Fluke accelerate event in Orlando.
  
  

• How do you begin your journey into the space? 3:23
  • Hexagon has a massive portfolio and is trying to navigate and find complementary solutions that are complementary to their own.
  • There is a learning curve, but there is an outside of the learning curve.
  • The first takes on some of these technologies will depend on either other partners or hexagon itself to come and help us out.
  • Airport facilities and why they are so important.
  
  
• Airports in the Caribbean. 7:44
  • Airports in the Caribbean are dependent on tourism, and the ministry of tourism is actively pursuing new routes and airlines to bring people into their islands.
  • The gap exists between the overall corporate strategy execution of the strategy and maintenance and engineering, two separate worlds.
  
  
• How do you measure quality of airports? 10:54
  • Quality of an airport is measured by the number of passengers processed by the hour. Safety is a safety component.
  • There are airports everywhere, and many more to come.
  • The airport industry in the us is a big industry that keeps on growing. They take an airport and a target and get the basics down.
  • Reality capture.
  • With digital reality capture, hexagon can map out all the assets in a 23 year old building and map out the assets.
  • The last frontier is for something like artificial intelligence.
  
  
• The case of a runway. 17:21
  • Taking digital snapshots of a runway and seeing the changes taking place over and over again and taking it to another industry like oil and gas.
  • Management of change to deal with.
  • How to get more information about Angel Torres and hexagon. Listen at hexagonlive.com or follow them on LinkedIn.
  • Hexagon live is a big event that you need to attend in a big way.
  
  

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

• Meet Mark Fraley. 4:02
  • Mark is a solutions architect with web tech incorporated Wabtec, a Fortune 500 company based in the United States, with 27,000 employees in over 50 countries.
  • Mark gives a background on himself.
  • He is also in the mining industry to buy, especially in Australia.
  • One of the things that Wabtec is working on with their customers is helping solve some of these supply chain issues.
  
  
• The Internet of Trains. 7:51
  • Iot is a miscellaneous file that includes everything. It's not just about the information, it's everything.
  • Wabtec has a suite of products that they look to implement immediately, such as installing something on the side of the track, high-speed cameras or sensors.
  • Successful trial in California, looking at partnership with battery companies to make sure batteries can last in that type of environment.
  • Monitoring capability, not just having the data, but evaluating that data and learning from the data. The most important thing is providing that information to customers.
  
  
• How to deploy capital effectively. 13:20
  • The first conversation they have had about rail and managing those assets, and how they are seeing decent adoption from the people who are using it.
  • The cyber component to all of this, because as you begin to monitor that asset and put devices out there, those could be vulnerable.
  • There is too much at stake. Web tech is well positioned to help customers with safety, security and improve the efficiency of the railroad.
  • The best way to get a hold of Mark is to reach out to him through LinkedIn or to contact him at Wabtec.
  
  

• Power industry innovations at Power Gen conference. 0:04
  • Matt Roeser, CEO of Wildcat Power Gen, discusses the company's innovative solutions for the power industry.
  • Matt, Monica, and Sammy share their experiences at Power Gen in New Orleans, including their booth and food adventures.
  
  
• The genset market and product quality. 2:50
  • Matthew, CEO of Wildcat PowerGen, discusses changes in the industry since 2013, including a shift towards true power and a resurgence of diesel.
  • Monica, CFO of Wildcat PowerGen, shares her background in entrepreneurship and how she and Matt started the business 10 years ago.
  • Wildcat focuses on small horsepower, light commercial areas, becoming industry leader.
  • Wildcat Generators focuses on providing high-quality, long-lasting generators for various applications, with a track record of 50,000 hours of runtime.
  
  
• Power generation and fuel sources. 9:16
  • Focus on meeting customer needs with multi-fuel options.
  • Total Energy Solutions' Ron Grant joins the conversation, discussing 30 years in the power business with Scott MacKenzie.
  
  
• Power generation technology and business strategies. 13:30
  • Wildcat's goal is to implement a complete lifecycle maintenance program for their dealers, ensuring they have the necessary parts and training.
  • The company is looking to lower costs and improve the customer experience through their products, made in the USA with vendors in India for engines and other components.
  • Wildcat PowerGen is a company delivering power generation solutions.
  • Matthew, Monica, and Sammy are professionals from Wildcat PowerGen who had a great conversation on industrial talk.
  
  

Optimize B2B Email Messaging

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.

Action Items

• [ ] Transcribe sales calls and recordings to gather insights into buyer pain points, success criteria, and concerns. Use these to build buyer personas.
• [ ] Test more text-heavy email content with a deeper, more authentic message over visual-focused emails.
• [ ] When cultivating lists, ensure contacts are properly tagged based on their entry point and level of engagement to enable personalized outreach.

Outline

Introduction and Guest Background

• Linda Fanaras, introduces herself as the host of the B2B Brand 180 podcast and CEO of Millennium Agency.
• Linda introduces the guest, Naomi Soman from Storylogick, and outlines the topic of the discussion: email marketing and its role in driving growth.
• Naomi's background is highlighted, including her experience in hyper-growth startups and her focus on crafting messaging and performance marketing.
• Naomi thanks Linda for having her and expresses her excitement for the conversation.

Addressing Email Marketing Misconceptions

• Linda asks Naomi to address common misconceptions about email marketing in the B2B space.
• Naomi debunks the myth that emails need to be visual-heavy with little text, emphasizing the importance of authenticity and providing more text.
• She explains that users are savvy and can spot marketing language easily, so providing a deeper, more personalized message can earn clicks.
• Naomi stresses the importance of creating an intimate connection through email by going deeper into the messaging.

Email Marketing Funnel and Techniques

• Linda inquires about different layers within the email marketing funnel and the types of emails used to move people through it.
• Naomi explains various types of emails, including top-of-funnel media buying, product-led growth emails, retention emails, and sales-led outreach emails.
• She discusses the importance of adapting messaging based on the stage of the funnel and the specific audience being targeted.
• Naomi provides examples of how to tailor messaging for different roles within a B2B buying committee, such as champions, upper management, and end users.

Personalizing Email Campaigns

• Linda asks Naomi about the number of emails to send and how to personalize them effectively.
• Naomi advises aiming for three to five personalized emails, emphasizing the importance of making them relevant and personalized based on the recipient's seniority.
• She recommends including details like their location, university, and relevant business news to make the emails more personal.
• Naomi highlights the importance of researching the recipient's background and including specific details to make the emails feel authentic and less corporate.

Building Buyer Personas and Research Methods

• Linda asks Naomi about research methods for building accurate buyer personas.
• Naomi explains the challenges of B2B research and...

Scott MacKenzie and Michael DeMaria discussed the importance of predictive maintenance in the industrial sector, highlighting challenges in vibration analysis and the integration of AI. Michael emphasized the role of Azima's vibration analysis software in identifying patterns and faults in industrial machinery, while Scott MacKenzie stressed the critical nature of predictive maintenance and the need for timely decision-making. Both speakers emphasized the importance of simplifying data collection and integrating AI to improve machine health and efficiency. Later, Michael de Maria joined the conversation and highlighted the need for persistence logic and ethical considerations in automation. The speakers discussed the potential of predictive analytics in reducing downtime and the importance of a balanced approach combining AI and human analysis to mitigate risks and ensure effective predictive maintenance.

Action Items

• [ ] Interested customers should reach out to Michael de Maria at Azima to learn more about their vibration monitoring solutions.
• [ ] Scott will provide Michael's contact information on the industrial talk website so listeners can connect with him.
• [ ] Michael will continue engaging with customers to help them optimize asset maintenance using Azima's software and expertise. (Michael DeMaria) [Throughout]

Outline

Industrial maintenance and predictive analytics.

• Product manager for Azima shares insights on industrial innovation.
• Michael describes their experience working on aircraft carriers and nuclear power plants, highlighting their background in plant operations and maintenance.
• Michael discusses their work in developing an automated diagnostic system for vibration analysis, focusing on how the software identifies patterns and faults, and prioritizes actions to mitigate them.

Simplifying vibration analysis for industrial machines to improve efficiency and reduce downtime.

• Michael discussed the importance of vibration analysis in predicting machine failure, highlighting the potential for machines to fail quickly without proper maintenance.
• Michael and Scott discussed the genesis of vibration analysis, with Speaker 2 explaining how the method was initially unknowingly developed in the 70s and 80s.
• Developing a data collection system for non-analysts to quickly capture and send data to analysts geographically diverse.
• Michael discusses managing spare parts inventory, highlighting the importance of predicting faults and ordering parts in advance.
• Michael trends the development of faults and plans for repairs to minimize downtime and optimize maintenance cycles.

Using AI to analyze vibration data in aircraft maintenance.

• Michael emphasizes safety and preparation in maintenance, while Scott MacKenzie highlights data-driven decision-making and human analysis.
• Data lake with 100 trillion data points and analyst commentary enables more informed problem-solving and reporting.
• Michael: AI can analyze vibration data, but human validation is crucial (12 words)
• Human component in AI-driven vibration analysis is important (14 words)

AI and data collection, potential risks and benefits.

• Scott MacKenzie: AI tool leverages human knowledge, skills, and directs to right data (0:16:34)
• Michael: AI...

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

FRANK SEIDEL'S CONTACT INFORMATION:

Personal LinkedIn: 

Scott MacKenzie and Justin Seamas discussed the latest advancements in power generation, including innovations in the oil and gas industry and Aero Engine's unique approach. They also discussed tailored customer support and solutions, particularly in remote areas where the grid is not expanded. Finally, they emphasized the importance of connecting with industry experts for collaboration and innovation.

Action Items

• [ ] Connect with Justin on LinkedIn for more information on Aero Engine's inline engine solutions for power generation.
• [ ] Share contact details for Justin and Aero Engine on the Industrial Talk podcast for listeners to follow up.
• [ ] Encourage any companies with innovative solutions or those wanting to be interviewed on the podcast to connect with Scott on Industrial Talk.

Outline

Power generation and rotating equipment at Power Gen conference.

• Justin Seamas, Arrow Engine, discusses innovation and problem-solving at POWERGEN 2024.
• Scott MacKenzie interviews Justin, highlighting his company's progress and industry insights.
• Speaker 1 highlights Aero Engine Company's long history in power generation, from natural gas engines to rotating equipment.

Providing energy solutions for remote areas.

• Justin discusses providing tailored customer support for natural gas solutions.
• Justin explains how Arrow Engines provide power for remote oil pumping operations, using gas from the well to generate electricity.
• Justin highlights the efficiency and certification of Arrow Engines, which can run 365 days a year, making power for the pump jack.

Power generation and engine technology with Justin from Aero Engine.

• Scott MacKenzie and Justin discuss the maturity of the oil industry and potential changes in the future.
• Justin mentions distributors and OEMs moving engines around as needed, and an older engine being rebuilt 20 times and still in operation.
• Justin discusses various use cases for their engines, including power generation and hydraulic power units.
• Justin highlights the adaptive generator and power take-off features of their engines, and how they can be used in different applications.
• Justin from Aero Engine shares insights on power generation and technology innovation.

• Introduction. 0:04
  • Scott has all the contact information for Larry Pang, IoTex on industrial talk, and encourages listeners to reach out to him for more information.
  • Larry is the company demystifying blockchain.
  
  
• Barcelona Blockchain Conference. 3:34
  • Barcelona is an amazing city with two conferences going on side-by-side. One of several large conference venues in the city, and the other is custom-built.
  • The iot solutions world congress is at the intersection of blockchain and the internet of things, and people are more interested in blockchain these days.
  • Larry gives his background and what he is doing for blockchain. He was in consulting for five years at Oliver Wyman, a strategy consulting firm.
  • Larry shares his background in the tech industry.
  • The psychology of making large changes to tech stacks, and how blockchain fits into all of this.
  • How blockchain is a way to facilitate trust between people that don't necessarily trust each other today. It's a way for parties to work with each other and give a use case.
  
  
• How to build trust in the supply chain. 10:12
  • In supply chain, there is always someone at fault for something that goes wrong. People retroactively seek the truth, and blockchain is a very proactive technology.
  • Blockchain is a point solution to areas that lack trust. It can be really enabling factor for removing some of the legal aspects of litigation.
  • Why trust is the biggest challenge of our generation, and how blockchain is a solution that creates trust.
  • Why blockchain is already a good use case for many of the enterprise use cases, and what the next step is on top of it.
  
  
• The concept of a smart contract. 14:57
  • The concept of a smart contract is a taboo term these days. It's not just smart, but it's also open source.
  • The data that is put on a blockchain needs to also be verifiable, or else everything downstream the business logic lives at work.
  • If the temperature dips below zero degrees or goes above zero degrees, issue a 10% penalty to the person who was in possession of it at the time.
  • Today, blockchain has the opportunity to add incentives.
  • B2B and B2C relationships, and business-consumer relationships. For example, corporations and the way that people sleep, how they sleep, and how they do healthy activities.
  • Tamper proof, hardware and software comes into play to issue incentives to issue rewards.
  
  
• Blockchain is going to continue to be here. 21:31
  • How to get a hold of IoTex, check it out at iotex.io.
  • Scott shares his thoughts on demystifying blockchain and how it will continue to be a part of the future of digital transformation.
  • Get more information about industrial talk at industrialtalk.com.
  
  

• Decarbonizing the power sector and industry professionals' innovations. 0:03
  • Scott Mackenzie interviews Jim Thomson, Vice Chair of Deloitte Consulting, at Distributech Orlando.
  • Jim reflects on progress in decarbonizing the power sector, noting increased momentum since 2022.
  • Topics discussed in 2022 included decarbonizing the world and stopping global warming, with a focus on 2030/2035 decarbonized grid.
  
  
• Decarbonization challenges in the power industry, including grid investment and permitting issues. 3:55
  • Jim: Decarbonizing power industry by 2050 requires 3x increase in renewable generation.
  • Regulators face challenge of balancing consumer affordability with decarbonization goals.
  • Jim: Utility companies need more investment in grid and clean energy sources, but regulators face challenges in increasing customer rates.
  • Jim: Historical permitting and interconnection issues hinder offshore wind projects, causing developers to face financial challenges.
  
  
• Renewable energy, battery storage, and supply chain resilience. 9:08
  • Jim discusses the tipping point for electric vehicles in the US, mentioning the need for increased electrification and new market models.
  • Jim highlights the potential for battery storage technology to address grid issues, with advancements in battery manufacturing and new storage technologies emerging.
  • Jim discusses the challenges of relying on traditional supply chains for rare earth elements in renewable energy technologies.
  • Jim notes that the transition to renewable energy is happening rapidly and requires nimbleness to keep up with changing technologies.
  
  
• Power grid modernization, renewables, and energy storage. 13:59
  • Scott MacKenzie and Jim discuss the evolution of advanced metering infrastructure (AMI) and its impact on the grid.
  • They highlight the need for utilities to manage holistically complex grids with multiple generation and consumption points through distributed energy resources management systems and advanced distribution management systems.
  • Jim highlights the complexity of power delivery and the importance of reliable, affordable, and secure power.
  • Jim and Deloitte work with clients across various industries to support them in a time of change and transformation.
  • Scott MacKenzie: "Connect with Jim for knowledge and sage advice in power, utilities, renewables."
  
  

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AHMIK HINDMAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ahmik-hindman/ Company LinkedIn: https://www.linkedin.com/company/rockwell-automation/ Company Website: https://www.rockwellautomation.com/

PODCAST VIDEO:

https://youtu.be/GTPuX3INfRs

THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us Fictiv: https://www.fictiv.com/ Hexagon:  https://hexagon.com/solutions/enterprise-asset-management Arduino Pro:  https://www.arduino.cc/pro/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html CAP Logistics: https://www.caplogistics.com/ Armis: https://www.armis.com/ Saviant Consulting:

• Industrial innovations and trends at a conference. 0:04
  • TC, a Senior Vice President at Accruent, discusses the company's focus on asset management and how it has evolved since the pandemic.
  • TC shares his experience in the industry, including working with sales colleagues to demonstrate and validate technical solutions during the sales process.
  
  
• Real estate challenges and solutions. 4:35
  • Unknown speaker discusses challenges in commercial real estate market, including high vacancy rates and changing work behaviors due to the pandemic.
  • TC's representative offers solutions to help owners and operators manage their properties and deliver better products to clients, including a comprehensive approach across various areas of life.
  • Unknown speaker discusses how companies are redefining their office spaces to fit their changing needs, and how consultants like the speaker can help with this process by optimizing space usage and investments.
  • The speaker emphasizes the importance of understanding how companies want to operate and use their assets, and provides solutions for optimizing conference rooms and other spaces based on usage data.
  
  
• Managing commercial real estate assets. 10:09
  • Tom: Struggles with managing assets across different locations, including lease expirations and space needs.
  • Tom: Seeks a professional approach to manage multi-property assets, citing $11 trillion in assets still managed on spreadsheets.
  • T.C.: Organizations need to manage their assets, including leases and sales, to avoid loss of opportunities.
  
  
• Workplace flexibility and technology integration. 14:29
  • Scott MacKenzie and T.C. discuss the challenges of managing real estate costs for businesses, with a focus on flexibility and optimizing costs.
  • Tom highlights the importance of collaboration and flexible work environments, citing higher education institutions as examples.
  • T.C.: "We need to make real estate experiences more personalized and efficient, leveraging technology to eliminate friction and make it like an Amazon experience."
  • Scott MacKenzie: "By integrating technology, we can create a smarter building that knows who you are and what you want, making it a personalized and efficient experience."
  
  

Marcelo and Scott MacKenzie discussed the growing demand for power in data centers, particularly in Virginia. They emphasized the need for collaboration between utilities and data center operators to find innovative solutions to meet this demand efficiently. They also explored the potential of generative AI to transform various industries.

Action Items

• [ ] Reach out to Marcelo Lorenzo from Bluefin to discuss potential power quality solutions.
• [ ] Attendees should check out Bluefin's website (bluefin.com) and connect with Marcelo Lorenzo on LinkedIn to discuss collaboration opportunities.
• [ ] Schedule Marcelo Lorenzo as a speaker at future Distributed Tech conferences to share updates and solutions.

Outline

Power and data centers in Virginia.

• Marcelo from Bluefin discusses data centers and the intersection of electrification and power needs.
• Speaker discusses energy consumption of AI-powered search engines, citing example of Google and Bing.

AI's growing demand for power and its impact on the energy market, with potential solutions for utilities and data centers to collaborate and

• Marcelo discusses Bluefin's niche market in power solutions for data centers, particularly for AI workloads.
• Scott recalls a moment where chat GPT's popularity suddenly increased, leading to increased energy consumption.
• Utilities and hyperscalers are adopting AI to address fast-paced energy challenges, requiring collaboration and synergies.
• AI adoption in energy is accelerating, with moral implications and demand for nimble solutions, as seen in Marcelo's perspective.

AI and generative power quality solutions for data centers.

• Marcelo highlights the importance of power quality and efficiency, citing transmission line inefficiencies as a major issue.
• Bluefin uses creative engineering to address these issues, leveraging existing technology to solve customer problems.
• Scott MacKenzie and Marcelo discuss the rapid changes in the industry, including AI's growing presence.
• Marcelo highlights the need for drastic changes in the traditional model, citing examples like data centers building their own substations.
• Marcelo Lorenzo discusses Bluefin, a company using generative AI to solve real-life problems in various industries.
• Industrial talk podcast network aims to educate, collaborate, and innovate with individuals in the field.

Finally, get your exclusive free access to the

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry's book, "The Power of Differentiation," provides case studies of successful differentiation strategies.

Action Items

• [ ] Reach out to Barry LaBov through his website Labov.com, personal site BarryLaBov.com, or LinkedIn to discuss differentiation strategies.
• [ ] Purchase and read Barry's book on differentiation on Amazon and leave a review.
• [ ] Share podcasts, technology innovations, or other content on the Industrial Talk platform to get exposure and assistance from Scott MacKenzie.

Outline

Introduction to Industrial Talk Podcast

• Scott MacKenzie welcomes listeners and expresses gratitude for their support, highlighting the platform's mission to celebrate industry professionals.
• The episode's theme is introduced: differentiation and its importance in business success.
• Scott MacKenzie promotes Barry LaBov's book on differentiation and encourages listeners to reach out to him for collaboration and innovation.

Barry LeBeau's Introduction and Background

• Barry LaBov introduces himself as the founder and CEO of Labov Marketing, Training, and Communications.
• He mentions his book, "The Power of Differentiation," and the company's focus on helping companies differentiate themselves.
• Barry shares that his company works with various clients, including Harley Davidson, Audi, Volkswagen, and BRP.
• He highlights the importance of finding and promoting what makes a company unique.

Defining Differentiation

• Barry explains that differentiation involves producing or making something unique that sets a brand apart from competitors.
• He emphasizes that differentiation is not the same as a mission statement and should be meaningful and explainable to both customers and employees.
• Scott MacKenzie and Barry discuss the bottom-line value of differentiation and how it can lead to higher profitability.
• Barry outlines the process of brand re-engineering, which involves identifying and highlighting existing unique features rather than starting from scratch.

Implementing Differentiation in Manufacturing

• Barry explains that differentiation can be profitable without requiring significant changes to existing processes or machinery.
• He discusses the importance of communicating differentiation to employees and making them feel significant, which can lead to higher quality and better retention.
• Scott MacKenzie asks about sustaining change within an organization, and Barry emphasizes the need for constant reinforcement and celebration of differentiation.
• Barry highlights the role of leaders in identifying and communicating differentiation daily to maintain employee engagement.

Challenges and Roadblocks in Implementing Differentiation

• Scott MacKenzie inquires about potential roadblocks in implementing differentiation, and Barry mentions that some clients may think they already have it figured out.
• Barry shares that clients must be willing to be vulnerable and open to new ideas to...

• Manufacturing innovations and trends. 0:03
  • PMA and FABTECH have partnered since 1989, offering a comprehensive metalforming event in Chicago.
  
  
• Metalforming industry training and staying current with industry changes. 3:37
  • David Klotz, President of Precision Metalforming Association, oversees 950 member companies in metalforming, fabrication, and training.
  • PMA provides training and education on industry changes through subject matter experts and online platforms.
  
  
• Networking, growth, and industry challenges in manufacturing. 7:14
  • Networking is the biggest benefit of the organization, with members helping each other out through six networking groups and peer-to-peer support.
  • Industry group fights for tax relief and OSHA regulation changes to benefit members.
  
  
• Industry networking and upcoming events for PMA. 10:34
  • MacKenzie seeks help from PMA due to competitive industry, wants to learn from peers.
  • PMA plans to implement new software to improve member experience with event registration and communication.
  
  
• Manufacturing industry and PMA organization. 14:20
  • Scott MacKenzie and David Klotz discuss PMA events and how to get involved, with a focus on networking, advocacy, and training.
  • Scott MacKenzie encourages listeners to reach out to PMA and attend Fabtech for metal forming industry insights.
  
  

Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset management sectors. Brian shares his background, including his service in the Marines and transition to the reliability field at US Steel. They highlight the disconnect between the availability of technology and the lack of trained personnel, attributing it to a shift in corporate focus from employees and customers to shareholders in the 1970s. Brian emphasizes that investing in employee training and development can increase retention and productivity. They conclude that a cultural shift towards valuing people is crucial for long-term success in industry.

Action Items

• [ ] Connect with Brian Hronchek on LinkedIn.
• [ ] Highlight Brian's company Eruditio or solutions on the industrial talk podcast.
• [ ] Attend the next SMRP conference for asset management, maintenance, and reliability professionals.

Outline

Introduction and Conference Overview

• Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industrial professionals and their innovations.
• Scott highlights the current location at SMRP's 31st annual conference, noting the significant presence of technology and people.
• Scott encourages listeners to visit smrp.org for resources related to reliability, maintenance, and asset management.
• Scott introduces Brian Hronchek, who is attending the conference for the first time, and asks for his first impression.

Brian Hronchek's Background and Military Experience

• Brian shares his professional journey, starting with his service in the Marines from 1997 to 2007, where he worked on F-18 aircraft.
• Brian met his wife, an engine mechanic, during his time in the Marines, and they started a family in 2000.
• Brian was selected for an officer program and attended Purdue University, where he earned an aerospace engineering degree.
• Brian's military experience, particularly in the infantry, helped him develop strong people skills, which he later applied in the reliability profession.

Transition to Reliability and Industry Challenges

• Brian discusses his transition to Exelon as a maintenance manager, where he was introduced to reliability but found it poorly implemented.
• Brian applied for a reliability position at US Steel and quickly realized the importance of reliability principles, which aligned with his military experience.
• Scott and Brian discuss the challenges of embracing reliability and asset management within organizations, emphasizing the need for continuous education.
• Brian explains the root cause of these challenges, tracing it back to the shift in corporate focus from employees and customers to shareholders in the 1970s.

Impact of Corporate Focus on Training and Maintenance

• Brian attributes the decline in training and maintenance to the influence of Milton Friedman and the shift towards shareholder focus.
• Scott shares a personal experience of a company going public and the immediate change in focus from customers to shareholders.
• Brian and Scott discuss the disconnect between the need for trained personnel and the reluctance of organizations to invest in training and retention.
• Brian emphasizes the importance of understanding where real value is created, such as job planning

• Introductions. 0:03
  • Scott Mackenzie is a passionate industry professional dedicated to transferring cutting edge industry-focused innovations and trends while highlighting the men and women who keep the world moving.
  • Richard gives a little background on who he is.
  • Chief product and technology officer at accrual, responsible for product development, software engineering and the engineering process, and responsibility for the professional services team that implements and configures the products.
  • Exciting opportunities in front of Accrual in changing the company and the world, and changing the world.
  
  
• How do you look for common patterns of processes? 4:58
  • The process of managing leases for a retail location, contracts and projects is different than work orders in a hospital or a distribution center.
  • An example of an example of a process.
  • There is one workflow, building a building, managing assets, costs and vendors associated with that building. Accrual is connecting all of those products together to reduce costs and improve efficiencies.
  • Accrual's vision is no panes of glass, essentially a smart environment that operates on its own and tells you in the morning.
  
  
• Solving the problem of multi-systems. 10:17
  • There are a lot of companies out there that need to be exposed to these multi-systems. One individual will rely on one system.
  • The technology exists in most corporate, retail and manufacturing.
  • The progression of technology in the last four years has been tremendous, and will be even faster at a faster pace in the next four years.
  • The future of the program.
  
  
• Advice for companies looking at the future. 14:31
  • The two things that are happening that are speeding up the adoption of AI that are going to make it easier to adopt and easier to manage the change.
  • The cost of AI is going down, and the availability of open AI, Chat GPT, etc, is also going down.
  • How to get more information about Richard and how he will change the world.
  • How to connect with Richard via LinkedIn, email or webinars to learn more about his work and how to get involved in his work.