Explore every episode of The Human Design for Marketing podcast™, with Yvette Mayer
Dive into the complete episode list for The Human Design for Marketing podcast™, with Yvette Mayer. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
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07 Feb 2022
the gold in a strategic business model Episode #92
00:29:12
In this episode I'm diving deep into the behind the scenes of my business model, to demonstrate the power in its intentionality.
From my perspective......Business is BOTH a short & LONG term game.
As in, how can we generate revenue quickly to get our business up and running while also creating offers that align to our values & enable frictionless growth.
When you're in it, this can feel a lot like slowing down to speed up....
For me, it meant firstly getting clear on who I'm here to serve (you badass online business women on a mission to change the world).
Then building my authority through 1:1 coaching and an epic Mastermind.
And longer term....... introducing a course that serves you too, by teaching you the simple way to create and integrate digital products into your business model. #litupandliberated
The absolutely magic in all of this is that one feeds the other.
And that my friends is the story of how my Mastermind launch set me up for $120k in sales in 2022.
Make sure jump over to IG if you have question for me on this.
Let's Get Visible with Kristen Werner, episode #93
00:31:49
I'm so excited for you to meet Visibility Coach (extraordinaire!) Kristen Werner.
For many reasons....
she's an absolute legend and someone who's energy you must be in
her story of gaining clarity and doing the brave thing that is pivoting her business is inspirational and powerful
I know so many business owners feel challenged when it comes to getting out there as the face of their brand & Kristen is just the woman to help you overcome this
Kristens superpower is helping women go from feeling stuck, self conscious, unclear and critical of themselves as the face of their business :-> to practiced, comfortable, clear on message and ready to shine on socials to grow their brand.
Your personal brand is such a powerful aspect of growing your incredible business, so listen and learn how you can 'do the thing' that is owning it.
You've got this.
PS fun fact Kristen joined Digital Product Academy with me in 2021, and is part of the Momentum Mastermind Experience in 2022 (so excited!)
Legally speaking with Tracey Mylecharane episode #95
00:35:11
I'm going be to be honest and share that it's less that this podcast episode is over due and more that this whole subject matter is!
Meet Tracey Mylecharane my newly appointed solicitor.
And yes it took me over two years of coaching privately and 18 months of hosting a mastermind to do the thing that is invest in legal support (and set up formal contracts). I had contracts mind you, but they weren't endorsed by a lawyer.
Now that I've have made this move it's especially clear why it's so important to have done so. Because even though nothing catastrophic came my way (gratefully!), there have certainly been avoidable awkward style moments.
But here's the thing..... Growing a business is a always about balancing what you need with what you want.
And our individual perceptions are going to impact which you file under what column.
For me....legal support was a want rather than need. Sorry Tracey!! I've now learned the error of my ways....and my audience is about to gain a whole tonne of insight as a result.
I'm looking forward to hearing how this lands for you. Jump into my IG DM and let me know.
And make sure you go find Tracey when you're ready to make your move!
LIMITLESS coaching abundance & my journey to premium pricing #96
00:38:58
I honestly thought coaching wasn't a 'real' opportunity when it came to the kind of lifestyle I desire (and to be honest had become accustom to during my corporate days).
So even though I valued it.
And even though I studied coaching......
I put it on the "not going to support me effectively" pile and focussed my attention elsewhere.
As it turned out I just didn't know better.
Thankfully the universe did not take a no from me and kept throwing this direction in my path.
In the end I decided to coach..... even if I would need to adjust my lifestyle to do it. And I did do that adjusting thing for a while too.
Because once I started being paid to coach there didn't seem to me any other option.
It's in the way I'm wired.
It's always been there.
It lights me up like nothing else!
In fact when I had a psychic reading with @happy_souls_and_co a couple of weeks ago, she connected into my past lives and guess what I was doing? Yep, COACHING. Also yes she's fab and you should book in for a reading. And almost three years since my coaching business began, I've created a reality far beyond what I perceived possible.
But it's been a process, which I will suspect will be the case for you too.
In this episode I transparently share my 1:1 pricing from the very beginning through to today.
It's one of the few shows I've recorded and then felt resistance publishing.
From Bookkeeping to Bookkeeping Coach with Kimberley Rodney #97
00:36:41
Even though she’d invested in the BIG membership creation course…..there was something holding her back.
It wasn’t that she didn’t have access to the how, she totally did.
But it felt hard. BIG. Even a little overwhelming.
There was a bit of a false start and then a feeling of stuck.
Until……
A little bit of ‘she’s inside my head’ style messaging found it’s way into her IG feed from yours truly.
In the form of ‘if you’ve done the big programs and you’re yet to create the irresistible digital product of your dreams, I get it. Because there’s so much to learn and when life gets in the way you put it on the back burner…and pile a heap of guilt on top’.
Because I created Digital Product Academy to skip the over produced, overwhelm inducing and unnecessary style steps and take you directly to irresistible digital product town.
It’s simple.
Accessible.
Short (4 modules).
And can be applied to any type of digital product.
And something magic happens when you say YES to it.
6 steps to fill your audience with ready buyers #98
00:27:00
If you're planning to create a digital product I know for sure that you will also be thinking about audience growth....AND....likely scratching your head.
Because it can feel kinda overwhelming if you're not clear on HOW to do just that. And we live in an attention economy, where the name of the game is effectively standing out in the crow.
This week on the podcast I break audience growth down into 6 simple steps.
My goal is to help you grow not just an audience but an engageed community of ready buyers!
But if you want deeper help, my support with messaging and to actually do the thing - that is create your digital product....then you are in the right place.
Inside Digital Product Academy are specific messaging and platform strategies to make sure that even before you create your digital product, you have a growing audience of humans who have a desire for it.
Plus, within the FB group I even offer copy support to help you gain clarity and confidence on your message.
From there you are positioned to actually get your product into the hands of those who want it....but also transform their life.
Digital Product Academy is open to enrol for just a few more days (closing 31 March AEDT).
The importance of Energetic Alignment in Growing your Business #99
00:28:41
"To grow your business from six to multi six figures+, is more about energy than alignment". Yvette Mayer, 2022 😍
This is one of those behind the curtain, personal episodes that you always love! A reflection on what really works and the power of knowing ourselves & directing our attention and energy effectively.
All of this through the lens of my 2022 so far, which has featured a fairly low stretch personally, because....you guessed it.....I was out of alignment with who I am. In fact, I will go as far as to say I haven't been feeling very lit up and liberated!
But I'm 100% back, in my magic zone & have released the funkiness. Listen in and I will share with you how.
How to create recurring revenue with a subscription product business by Liv Morgan #101
00:19:28
You know how much I LOVE digital product & creating irresistible offers is my jam
But if you have a product based business you might think recurring revenue isn't for you.
Today I'm here to bust that myth with you, well it's actually Liv that's here to do that!
I'm joined this week on the podcast with the absolute legend that is Liv Morgan, creator of the earring brand "By Liv".
Liv's story is super inspiring and tracks her journey from having a day job through to growing an online business and bringing her husband how to run it with her.
And yes she has an online membership / subscription arm to her biz and she's killing it.
You are going to love this conversation, so don't miss it.
xo Yvette
For all things By Liv, make sure you follow these links: Instagram Website
Celebrating 100 episodes with a special event, episode #100
00:36:40
And by that I mean an episode of a different kind....which finds me out of the host seat.
Oh and before I tell you a little more about that, we're also running a special promotion to celebrate.
Simply share this episode (100) Non Instagram to be in the running for a one week Business Acceleration private coaching package worth $490 USD. It comes with a 90 minute zoom & voice message support for 7 days.
Back to this weeks episode at a glance.
I'm joined by my awesome Mastermind client Kimberly Rodney (of episode #97) who is interviewing me about the the journey to the big 100th show.
We cover all sorts of topics including:
why & how I launched the podcast
how I measure its effectiveness
fave episodes
the importance of brand alignment in podcasting
AND the fun part, what's coming in future episodes
Of course you will also get to know Kimberly a little more and experience her journey alongside me in the Momentum Mastermind.
I hope you love it as much as we enjoyed recording it.
And don't forget to share the love & earn yourself an opportunity to win!
This competition will close for entries on Monday May 9th at 9pm AEST. Winner will be announced in the Lit Up & Liberated Entrepreneur FB group & on air in a couple of weeks.
xoYvette
PS the Momentum Mastermind is currently open for application, details here
The value of strategy in your content, with Nadine from Can Do Content #103
00:26:56
When it comes to growing an online business, what you say and how you say it are hugely influential in your success.
Meet Nadine, who has a long corporate background in communications who found her true vocation in the wonderful world of content (for small businesses like yours).
She loves to do the big jobs like writing sales pages and email sequences. And doing so from 100% alignment with your brand voice. Juicy!
In this conversation we explore the value of being strategic with your content & also dig into Nadine's own incredible journey.
Spoiler alert....what started off as a side hustle is now a full time thriving affair.
You are going to love learning about her magic.
xo Yvette
For all things by Nadine or to explore working with her here are her links: Instagram Website
how to create more freedom in your business episode #102 with Yvette from Bali
00:31:59
Yes I'm in beautiful Bali and feeling thoroughly grateful for this incredible life I've created.
Freedom is my highest value (even more than money!), although to be fair, they do go hand in hand.
Knowing this has massively influenced how I've optimised my business over the years. And if there's one thing I'd encourage you to consider in building yours, that understanding what you want at a deep level is paramount to getting it.
Inside this episode I share a lot about what freedom means to me and the three things that have helped me live my it and create dreams.
Of course I also give you a peak behind the scenes of my travels because it would be rude not to!
Growing your business from a place of desire vs need will increase your magnetism and energetic alignment.....
Easier said than done when you have bills to pay though right?!
But there's a problem when you look to your business to keep you "safe", because business is anything but certain.
That said, it's so normal, especially when you make the switch from corporate to entrepreneurship to desire this feeling! Because you have years behind you of a "reliable" pay-check.
Business on the other hand is more like investing.
It's much more volatile, which means there will be ebbs and flows (the roller coaster is normal!).
You take on the opportunity to create more abundance than you ever before. But expecting and even relying on this outcome will actually limit your success.
Accepting that it's not going to be easy.....but it will be worth it is part of the process.
Here's the deal: the most important thing you can do is build safety in yourself.
Because when you feel incredibly worthy, regardless of your business outcomes, money will flow more effortlessly.
And when you grow your business from a place of desire, rather than a place of need, you open up the energetic field of abundance.
In this episode I share my own awakening around this and the lessons learned along the way.
When you create content with clear intention, you will grow demand for your offers.
And this is true across the entire customer journey, whether the role of the content is awareness, consideration or sales.
Strategic messaging will blow up your business like nothing else!
In this episode I break it down so you can truly understand how to apply demand oriented messaging, in service of your business.
Here are the highlights:
Appreciating the customer journey
Deep understanding of what your most ideal audience want & desire
Connecting your offer with their desires
Delivering your messaging with certainty & authority
Love this and wish I could help you individually?
To celebrate my 3 year anniversary (since I started coaching) I’m offering up 11 more x 30 minute “messaging tune up” calls this month (at just $44!) and I sure hope you take me up on this offer.
What's working in small business marketing now with guest speaker Clare Wood episode #106
00:33:34
Before I jump in to the episode I have exciting news!! I'm running a FREE marketing immersion designed to take you "from slap dash to sophisticated" and you're invited!
SIGN UP NOW Back to the questions and it's a loaded one, because the online marketing world is shifting FAST in 2022.
Which is why I've decided to run a series of conversations with industry leaders unpacking it.
They're happening on IG Live & will also be shared here for ease of access. Also, listening more than once is a good think, because repetition is the mother of learning.
And there's no one answer, the more informed you are the clearer your perspective will be.
And your perspective will drive your strategy & in turn your results!
So don't miss these chats.
This week I'm joined by Clare Wood, Business Coach & Money mentor.
Signs your marketing is more “spray and pray” than strategic & what you can do about it.
1. You have a large following but aren’t turning your followers into clients 💰 2. You’re exhausted because you’re constantly “showing up” even though it feels like it’s not working 3. You have a lot more enquiries than sales 4. You don’t understand why people aren’t desperate to buy from you, because you give so much value!
Here’s the deal….
I built my business to multi six figures with under 2,000 followers.
I’m 97% of the way to 1/2 a million $ (total) in three years and still have less than 3,000 followers.
🚫gone are the days of reach + consistency being the answer to all your marketing problems.
So how do you turn your followers into customers?
Listen to this episode for the answer to this question! And if you're ready to elevate into more sophisticated marketing, right now I have a FREE training you can sign up to - do that HERE.
what raising my standards did for my business #108
00:14:51
Post my Covid experience, I intentionally went through a re-birth and here’s what’s happened since.
⬇️
BECAUSE: in the forced rest & thinking time it came to me that I wasn’t living up to my potential (which is amusing because I preach this stuff).
⛔️once my energy returned, I decided that I was no longer here for my personal BS...and
✔️that it was 💯 time to raise my standards and experience my days on a higher frequency.
What started as a quest to release the should’s and DO the things to elevate me personally (eat better, move my body, increased self care etc)……instantly influenced how I showed up in my business as well.
Since then I’ve:
🤩lost 4kg 🤩got a new hair do 🤩grown stronger physically (even wearing a boot!) 🤩kept my space much tidier 🤩done more learning & reduced the amount of TV watching (not by much 😂) 🤩up-levelled my marketing game, applying sophisticated strategies that work 🤩had a constant stream of new clients coming my way
When I got the download to create the “slap dash to sophisticated” training, I knew it was incredibly needed & potent.
Now that I’m actually developing it, I’m even more convinced of the transformation it offers.
Because when you raise your marketing standards you also raise:
✔️your confidence & consistency and enjoyment (no overwhelm in sight) ✔️your brand presence and profile, leading the way in your industry ✔️your magnetism and attraction to clients ✔️your revenue & profits 💰
And I want to be clear, this training isn’t a big pitch-fest encouraging you to buy from me (even though it’s free)…..although it is part of my marketing strategy, which I will share with you in the training.
So if you’ve been thinking, this is a free launch event & won’t be as valuable as it sounds….
This episode is my next instalment in the "what’s working in marketing in 2022" series.
I'm joined by my truly incredible coach JAZZE JERVIS @jazzejervis_ and I'm super excited to share her with you.
Inside we cover: ✔️the importance of differentiation ✔️trends and when NOT to follow them ✔️the power of your offers (and yes your offers ARE your marketing) ✔️And the importance of loving your brand and strategy.
Look out for more of these chats with industry leaders in the coming weeks and the importance of loving your brand and strategy
Even if you don't think you have a method, you do.
Because success leaves clues, and how you work with your clients & customers, to help them IS YOUR method.... And with an explosion of people online, your method is differentiating.
In last weeks episode with Jazze Jervis we chatted on a new level of discernment in online marketing. We talked about the importance of embodiment and brand alignment.
Which was the perfect precursor to this topic.
As I share inside, I first created my method over 2 years ago.
And while it remains at the hear of how I help you get results, I haven't effectively marketed it. Or spoken to it beyond my website.
In a landscape that is screaming out for points of difference, I'm going to be doing much of that from here on in. I encourage you to do the same.
⬇️
Not clear on your method? This is the perfect way to use your FREE 15 minute biz breakthrough call with me. Book in your call and let's get you clear on your method & sharing it confidently.
PS if you're ready for a huge rush of Momentum to finish 2022, check out the Momentum Mastermind here (closing for applications on Sept 6th).
This week I’m joined by special guest @karlapizzica who is a brand + marketing consultant and runs a marketing agency.
Karla has extensive experience in marketing and branding + an enviable client roster, giving her front row seats to the question of the moment!
We cover: ✔️relationship building ✔️doing things properly (eg Reels) ✔️how important it is to be continually experimenting ✔️the truth of the market being a little depressed and what to do about it ✔️the power of email marketing
And look out for more of these chats with industry leaders in the coming weeks.
It's dictated by the law of rhythm. Which I share much more on inside this podcast episode.
But the truth is you don’t need unwavering self belief to succeed.
⬇️
Instead….
By being driven by your mission, who you’re here to help and how you’re uniquely able to to that…
You create a purpose thats bigger than you.
Just imagine how different you would feel by releasing the self criticism and anchoring into this magical place.
I call it home.
And you can return there any time.
🏡🏡🏡
I’m crazy passionate about all things home making 🤩🤩🤩.
Especially because of the huge transformation it brings beyond the four walls.
So if you:
✨struggle with consistent self belief ✨find yourself procrastinating instead of taking action ✨worry about whether you have enough time ✨second guess yourself…a lot
One thing that I've shied away from in my business is sharing my fullness....because the honest to goodness truth is I'm good at a LOT of things.
But there's a negative connotation around being a generalist (ie jack of all trades, master of none).
It's why my clients come to me & it led to me to creating a bigger movement and method....because you don't need one thing in business....and when you work with specialist coaches it can be difficult to integrate or make it all cohesive.
In chats with a couple of my mentors - Jazze Jervis & Emma Dunwoody this week I had a moment of truth. And it's BIG! Which is why this episode is fulled with a boatload of passion.
Because here's the deal - when we try and follow someone else's way (and they teach one way) it will only work if we're very much like that person.
When we are such individuals creatures, that being in alignment with our personal gifts & POWER is the long game.
I'm a 5:1 in Human Design and I'm literally designed to teach and know a lot. I'm what you would call a polymath.
And here you find me, ready to celebrate that
I hope you get the same kind of permission slip from this episode too.
Why you need both a sales strategy & a marketing strategy, episode #116
00:31:17
This is why you need BOTH a sales strategy & a marketing strategy.
Even though they work together.
Marketing is about compounding impact over a period of time (months, years).
Because while there can be exceptions, for the most part, client attraction comes after you’ve built know, like and trust.
A sales strategy is different. It’s designed to intentionally speed up the process.
When you activate a sales strategy, you’re able to accelerate income more quickly.
And yet so often the go to thought is “I really need to improve my marketing”.
I won’t argue with that, your intuition is likely right….but also….how effective is your sales strategy (do you have one!)?
You will know the answer to this in an instant.
Because, when it’s working: ✔️you will have a steady flow of client enquiries / customers ✔️80% of your revenue comes from 20% of your clients and you know to unlock more 💰 (from a place of service) ✔️your marketing is strategically designed out in front
Want to see behind the scenes of my Spring Minimind sales strategy (aka IG launch!). Click through now and save your seat!
How to maximise impact on social media in 2022 - episode #117
00:24:35
This episode was created to answer some questions I got in my IG DM that I knew would be relevant to many of you.... The question's?
- How do I decide where to post and how? - What's the best way to create impactful content without overwhelming yourself? - Why isn't being consistent working? - How are you able to customise your content (aka where do you find the time)
The truth is I don't put a high level of attention on all platforms equally.
I am strategic and intentional with my channel selection, message and type of content....at a tactical level.
Inside this episode I give you my answer to all of these questions and more!
Enjoy.
+
Want to see behind the scenes of my marketing and sales strategy for the sold out, Spring Minimind? It's happening soon.....so click through now and save your seat!
Or I could have gone with....engage....or go home, as the title!
Because NEVER has there been a greater need than in 2022 for you to build relationships and community in service of your business.
But I hear you, engaging feels hard.
And it's true....putting content out and praying for engagement is far easier....than actually connecting with people directly. Because, what if they don't respond?
I ask you this.....what if they do?
And I promise you, when they do, it will be worth it.
Not just because it will mean they will become "warmer" within your eco-system.
But also...you will be able to support and help them. Which is why you got started in the first place -am I right? Listen to this weeks episode to discover my number one hack for engagement AND a heap of tips to get you inspired to do up your game.
Business by design, human design that is....episode #119
00:28:35
Something I’ve observed in the coaching industry (particularly business coaching) is a tendency to arrive at a level of success & then coach “this is the way” as the only HOW.
But here’s the thing…..I don’t know about you but I left my 30 year corporate career to never feel stuck or drained (F that, I want to feel lit up and liberated).
Having said that….as a business coach, I invested soooooo much money, time and energy in learning HOW to grow a business - from the best.
⬇️
And they all repeated the same things….so I was like that MUST be the way.
But for me, it never felt right. So I coached my own clients differently.
Listening to what they really wanted (not my version of success) and meeting them where they’re at, based on their individual passions and goals.
Meanwhile I didn’t give myself the same grace....
Then this year came the realisation……enough with the continual need to push toward more money through the well trodden path. And in particular, for me personally - no more niching down.
Because while I love money, I am not here for the push. Nor am I here to shrink myself into a box.
I AM here to help you and me both, grow a business that sets our soul on fire 🔥.
Your business on your terms.
And the more I lean into Human Design as a permission slip, the more my soul (actually my sacral) leads me right there.
✨✨✨✨✨✨
My clients are benefiting from this too and reflecting back to me that it is changing the game in the best of ways.
Because when you build a business that’s in alignment with how you are designed as a human…..your values, your passions, your purpose and your strengths…you can’t help but vibrate at a higher frequency and magnetise dream clients & opportunities.
Because this is the real version of WHO you need to be.
But don’t worry….the HOW is well and truly covered too (70+ video trainings, countless Trello boards and my 35 years in business/marketing brain to pick).
The breakdown before the breakthrough episode #120
00:23:42
The breakdown before the breakthrough…
This year, my fourth in the online world, absolutely threw me for a loop.
It started out with a $100k launch and a heightened sense of WOW everything is snowballing in the right direction.
THEN I was tested…over and over.
This lesson is two fold: 1/ experimentation mindset is everything 2/ doing business following other people’s strategies isn’t a direct path to success
I made the decision to turn the Momentum Mastermind into a membership model.
This meant that after 2 months, the ladies were able to give notice.
I told myself that because I’m an incredible business coach, that even though they could….they wouldn’t.
BUT, within a week of the Mastermind beginning I had my first client share that she already knew she would only be staying 3 months. She had been in my Mastermind previously but felt that this new style of container wasn’t a good fit for her.
I felt instant shame.
And spent the next few months in that energy of lack and fear.
By the middle of the year I was in a mess.
Financially and emotionally.
Then I got COVID….which strangely was the beginning of the breakthrough.
Because it brought to the surface the conversation of whether it was worth staying the course…..when I wasn’t feeling lit up or liberated. I had to face this “should I quit this” thing.
And it was the beginning of the most beautiful realisation.
I absolutely 150% love what I do…helping women create success on their terms and explode their impact is my JAM.
But I’d started making money be the measure of MY success. When the truth is, I have plenty of money.
What I desire is to do more of the work that lights me up.
To help more women.
And to give others the permission to do their business THEIR way.
I made massive changes to the Mastermind, began doing more for FREE and rediscovered my joy.
The biggest shift in all of this has been better integrating my human design in my biz & empowering others to do the same.
The frequency inside the Momentum Mastermind is unrecognisable ✨.
The waitlist is open and when you hop on you gain early access, $500 off and a tonne of bonuses - so go do that now!
Confused about whether 1:1 coaching OR a Mastermind is the right next step for you?
⬇️ In this episode I take you back to the unfolding of the Momentum Mastermind, which began as a VIP upgrade to a course in 2020.
It has evolved a LOT over the past 2.5 years and as shared in episode 120 (the breakdown before the breakthrough), 2022 didn't quite unfold as I'd hoped.
But sometimes we get what we need rather than what we want and this is no exception. The revamped 2023 Momentum Experience is truly an up-level and as I explain in this episode....unparalleled when it comes to both the level of support and individual attention....I'm talking about eyes on your specific business.
If you're looking for BOTH private coaching support and an incredible community with you every step of the way....look no further.
And it needs to be said that Momentum isn't about a set of rules or only a specific type of business owner - it's a full service, inclusive environment, designed to support you build a business that sets your soul on fire. The prelaunch is open now, so if you're curious make sure you jump on the waitlist to gain access to all the info & $700 off!
A business that sets your soul on fire? episode #123
00:29:38
My greatest passion is helping you create success on your terms in your business, and I'm now leaning very heavily in the direction of leveraging human design, to tap into your unique energetic blueprint....here's why....
So that as you grow your business, you're doing it in a way that feels absolutely amazing. Body, mind and soul. I give you "a business that sets your soul on fire!" Mainly because, it's something I have experienced myself of late....
However, it's been a bit of a rocky road to get here.
And that's what I wanted to really explore with you, because - let's be real, for the most part, we get into our own business, online or otherwise, because we're sick of building somebody else's empire and doing work that we're not passionate about, or enjoying. We lack a sense of purpose or feeling we're making a positive impact more broadly, in the traditional 9-5 grind.
I know that you'll relate to a sense of "I want more freedom". But even more than that, I want to be able to channel my gifts and do work that truly matters that makes a positive impact..... that also provides me with a heart centred, fulfilling expression of my gifts.
Can I get a hell yeah? Ultimately, the bigger expression of this is setting your soul on fire, you want to be so jazzed about the work that you're doing that it doesn't feel like work.
And on this topic right now the Momentum Mastermind 2023 early offer is out and you do NOT want to miss it! Lock in your application call before Xmas and you will get your Human Design chart unpacked for FREE.
Visibility by design, with Juliette Stapleton episode #124
00:58:40
In this weeks episode I bring you a truly special gift in the form of Juliette Stapleton, THE Visibility Queen & a big voice in the world of Marketing by Human Design.
I came across Juliette when up-skilling myself in looking at Human Design through the lens of marketing. She provides the most incredible marketing blueprints and I ordered one.....which led to us jumping on a zoom together and the rest is history.
If you love this one, make sure you also listen to a recent episode on the Visibility by Design podcast, featuring yours truly!
Juliette has a tonne of lived experience in how her influence and income has grown with a shift to alignment of her own energy. She is a splenic projector 1/3 and doesn't hold back on what this means for her both in how she works and has the greatest impact.
I can't wait to hear your feedback.
xo Yvette
PS early bird for the Momentum Mastermind 2023 is open now & is THE business mastermind for women who want to grow a business that sets their soul on fire - which is why Human Design is a fundamental aspect of what's on the inside
Introducing Season 3 and a brand new focus! - Human Design For Marketing #126
00:16:12
Introduction:
Welcome to the Human Design for Marketing podcast with your host, Yvette Mayer. If you're tired of cookie-cutter marketing and are ready to build a personal brand that aligns with your true self, this show is for you. Yvette, a marketing expert, Human Design nerd, and intuitive business coach, is here to help you elevate your frequency and activate your most magnetic personal brand.
Each week, we'll explore practical tips, engaging interviews, and insightful conversations to help you create a business that makes a positive impact and leads to an abundant life. Let's dive in!
Episode 1: Unveiling the Mission and Authority
In this inaugural episode, Yvette sets the stage for what's to come. She shares the mission of the podcast, which is to educate and inspire women like you to grow your impact online by embracing the wisdom of human design. Yvette believes that human design is the science of differentiation, and by understanding our unique design and expressing it authentically in our marketing, we can create powerful connections with our audience.
Yvette also emphasizes the importance of filling the world of AI with human design for marketing knowledge. As we shape the future, it's crucial to share our voices, perspectives, and brilliance to move away from the limitations of the past and embrace a new paradigm based on love and authenticity.
Expectations and Future Episodes:
Yvette outlines what listeners can expect from the podcast. Prepare for practical solutions and actionable ways to apply human design principles to your marketing efforts. The show will feature interviews with remarkable marketers, human design experts, and spiritual teachers who will inspire and enlighten you. Yvette's enthusiasm is palpable as she promises exciting episodes ahead.
In the short term, five episodes will be dropped this week to kick off the podcast with a bang. Afterward, episodes will be released on a regular basis, at least once a week, providing a consistent stream of valuable content.
To dive deeper into the human design for marketing, Yvette offers several ways to engage further:
The question, what is Human Design for Marketing answered #127
00:32:36
Inside this episode:
Yvette introduces the Human Design for Marketing Blueprint, her original work that focuses on the primary areas of human design to help you connect with your gifts and express them in a way that creates impact and influence.
She shares her journey with human design, starting with a personal blueprint reading that led to breakthroughs and quantum shifts in her business.
With over 30 years of experience in media, advertising, and marketing, Yvette combines her marketing intelligence with the knowledge of human design.
Human design is both a science of differentiation and a spiritual practice, making it a powerful tool for personal branding and marketing.
Segment 1: The Power of Personal Branding
In the era of social media, every interaction contributes to your personal brand.
Differentiation is key in a world saturated with cookie-cutter marketing.
People buy based on how you make them feel, and high-frequency energy is magnetic.
Yvette highlights three reasons why human design for marketing is powerful:
Personal branding: Expressing your true and differentiated self to attract ideal clients.
Differentiation: Human design helps you stand out in a sea of sameness.
Emotional connection: People buy based on trust, authority, certainty, believability, and relatability.
Segment 2: The Human Design for Marketing Blueprint
Yvette introduces the four key parts of the Human Design for Marketing Blueprint.
Type: There are five types—Manifestor, Generator, Manifesting Generator, Projector, and Reflector—each with unique energy and branding characteristics.
Manifester: Revolutionary energy, leadership, and the strategy of informing.
Generator: Life force energy, work-oriented, and the strategy of responding.
Manifesting Generator: Hybrid type with innovative and action-oriented energy, combining the traits of Generator and Manifester.
Projector: Guide energy, wisdom, and the strategy of waiting for invitations.
Reflector: Reflective energy, lunar connection, and the strategy of waiting a full lunar cycle.
Overall:
Yvette emphasizes the importance of understanding your human design type, strategy, and authority for aligning your brand energy and marketing approach.
In future episodes, she will delve deeper into each type and its unique characteristics.
Tune in to the next episode for more insights on how human design can transform your marketing and personal brand
Yvette sets the stage for a storytelling episode focused on the journey behind human design for marketing and its impact on brand storytelling.
Yvette shares her personal story, from living a seemingly perfect but unfulfilling life to facing a breast cancer diagnosis at a young age.
The challenges and difficult experiences Yvette encountered during her corporate career in advertising and her battle with breast cancer.
The wake-up call Yvette experienced during her recovery phase, realizing the need for a change and exploring her true passions.
Yvette's transition to New York City and her ongoing exploration into well-being, including studying health coaching and yoga teaching.
The pivotal moment of resigning from her high-profile corporate role and embracing the opportunity presented by doTERRA essential oils.
The transformative power of human design and how it helped Yvette understand herself better, validating her desire to create a business that feels lit up and liberated.
Yvette's shift into online business and coaching, initially focusing on well-being for corporates and later embracing life coaching, career coaching, and business coaching.
The defining moment was when Yvette realized her passion for business coaching and made the decision to go all-in on that aspect of her coaching practice.
Yvette's journey to continuous growth and learning, including investing in a mastermind to better understand and work with clients based on their energy types.
The successful launch of her private coaching container, achieving her first six-figure year, and her ongoing commitment to helping clients align their personal brands with their unique gifts and purpose.
A preview of upcoming episodes and the valuable insights listeners can expect from the "Human Design for Marketing" podcast.
The Marketing Potential in Human Design Centers episode #129
00:40:33
Are you ready to unlock the secrets of your Human Design Centers and elevate your personal brand to new heights? In today's episode, we go on a journey through the nine centers of your body graph, shedding light on how understanding them can revolutionize your marketing strategies and overall well-being. Don't wait another minute – download your chart on my website and start activating your most magnetic personal brand today!
From the head and ajna centers to the motor centers and unique design, we leave no stone unturned as we break down each center's significance. Hear how Reflectors, with all their centers open, can be highly perceptive and help others see what they can't see for themselves in a non-judgmental way. Plus, we reveal the importance of understanding single, split, triple, and quad definition in relation to your business and collaborations.
In this information-packed episode, we even delve into how your Human Design Centers can impact your marketing and sales efforts. Explore how transits can help you access different parts of your chart, and how your brand energy, teaching ability, and offers are influenced by your open centers. By the end, you'll have a newfound understanding of how to create a business and marketing strategy that truly aligns with your truest self. So, why wait? Tune in now and start transforming your brand and your life!
How to be more magnetic, by using Human Design intelligence episode #130
00:26:57
Ready to unlock your full potential and become more magnetic? Join me as I share my transformative journey with Lacey Phillips' manifestation method, ‘To Be Magnetic’, and how it has elevated my sense of worth. I've recently re-joined the membership for a six-week challenge, and I'm reminded of the power in the words "where your attention goes, energy flows".
In this episode, we dive into the power of Human Design and the Gene Keys as expressions of the I Ching to help you elevate your self worth and ignite your most magnetic brand.
I share insights from my own Human Design chart, highlighting a couple of my favourite gates (the 34 and the 14), to show how knowing yourself better, trusting yourself more, and believing in yourself will increase your frequency so you learn how to be more magnetic.
Join us to explore how this awareness can help you appreciate your gifts and shadows, ultimately reaching your peak potential.
Working with the Gene Keys Prosperity Sequence #131
00:37:28
Have you ever dreamed of achieving success while living a life that aligns with your purpose? Could you imagine a business that thrives, even while you're away, relaxing in a place as beautiful as the Hamptons? That's exactly what I am in the middle of and I'm here to share how you can do the same!
In this episode, I dive into the behind-the-scenes of a luxury retreat for a long-standing client and the impact on my business of taking two weeks out mid-year (spoiler alert - growth!).
I reveal the amazing retreat agenda, which featured power yoga, delicious meals, and taking my VIP client (Tricia Camacho) through the Gene Keys Pearl sequence. You will hear how these activities were intentionally chosen to be mind, body and soul, to help unlock a more elevated and expansive experience.
You will hear how intentionality and strategic planning can lead to business growth even while you're away.
To finish up I share my simple tool to maximise the time you spend in your genius zone, so you move the business forward while doing the work that moves the needle, fulfils you and creates maximum impact.
From HD skeptic to super-fan with Sal Daina episode #132
00:35:33
In this week's episode, we are joined by the incredible Sal Daina, a visibility expert, strategist, and producer with an impressive 30-year career. Sal's Human Design journey was marked by initial resistance, but her curiosity led her to invest in the transformative "Frequency Project" with Yvette, unlocking new perspectives and potential.
Through our candid conversation, Sal reveals her insights into personal branding, offering valuable gems. However, what truly sets this talk apart is her honest exploration of embracing her revolutionary energy. Passionate about societal change and empowering older women, Sal's deeper dive into Human Design activated her in all the right ways.
As we conclude, Sal unveils her love of Human Design transits as a stimulus for her content (she is a Generator and loves using them to be in "response". From the significance of storytelling to connecting with one's origin story and embracing weekly transits' stimulus, Sal's experience with the Frequency Project highlights the importance of being a custodian of one's gifts and establishing supportive systems for business flow.
Introducing the Gene Keys with guest Jess Bubbico episode #133
00:41:06
This weeks special guest, Jess Bubbico is here to show you how it’s not only possible but a path she's walked herself. Jess, an author, and mentor, has an enchanting journey from speech pathologist to successful entrepreneur using human design & gene keys tools. She’s passionate about helping women tap into their intuitive gifts and will share her insights on trusting our bodies wisdom.
In this modern age, we've transitioned from traditional tribal living to individual living. However, this shift has brought about new challenges and opportunities. Jess and I chat about the changing paradigm and its impact on business and entrepreneurship. We explore how following your intuition and creativity can lead to success in a world that continues to evolve. Jess will reveal how the shift from the tribal model to the individual model influences our understanding of ourselves and our role in the community.
We also discuss the significance of collaboration in business especially as we move into the new paradigm. Jess emphasises the importance of utilising all our ways of knowing to create something innovative and fresh. She even compares corporate and business partnerships to marriage contracts, and believes understanding our cultural line can help us overcome hurdles. BUT we hit a real high when she compares the Gene Keys to Orgasms! So fun 🤩.
Business owner interested in learning about Human Design? This one's for you! episode #134
00:30:31
If you have dipped your toe into Human Design and want to discover more, I know you are likely asking the question "how do I learn more about Human Design", "how do I use Human Design for my Business" or maybe even "how do I learn about Human Design for free?".
I've got you covered!
In this episode, I take you back to the genesis of Human Design, which traces to 1987 when Ra Uru Hu, a Canadian, first received this transformative download while living on the Island of Ibiza.
We explore the question "what is Human Design" and talk about how the 64 are an aspect familiar from star signs in astrology (based on the cosmos and journey through the planets)... but with a twist - they change every six days. Stick around as we share how you can experiment with Human Design and leverage its wisdom for a more profound understanding of self and leverage it in your personal brand + marketing.
Increase your sales by leveraging your Human Design #135
00:35:06
In this weeks episode Yvette shares five areas of Human Design (actually four, one from the Gene Keys) to support you in your marketing and sales approach.
This is a chat you don't want to miss, with deep insight into the way Ra Uru Hu (the original custodian of Human Design) taught his community to understand the way they could leverage their chart to make more sales.
Human Design and money is a thing!
Topline the five aspects are:
Your profile lines (which Yvette considers the most powerful when it comes to marketing) - and promises to explore in more detail in the next episode
Your open centers - Ra himself calls these areas your "receptors"
The open centers of the population in terms of size (which Ra labelled profit centers in his course)
The basics - making sure to operate within your Type, Strategy and Authority
What if the key to a successful PR campaign was not just in the strategies you employ, but in understanding the energy type that drives you? Amanda Foley, PR Consultant Strategist and Mentor who found her stride through applying the principles of human design and gene keys to her PR toolkit.
Join us in a captivating dialogue that promises to open your eyes to new perspectives in marketing and PR. Amanda’s journey from corporate life to mentoring unveils the power of self-work and clarity, and how it transformed her approach to PR.
In our thought-provoking discussion, Amanda reveals her distinctive method to public relations, built on the foundations of Human Design and Gene Keys. She highlights the role of energy types - from Projectors to Generators and Manifestors - in creating potent PR campaigns. She illustrates how understanding your unique energy type can provide you a competitive edge in your marketing game. By the end of this episode, you'll have a new perspective on strategically utilising your HD energy type in your PR campaigns. Discover more about Amanda on her website and connect to her over on Instagram for a chat (she's a line 4 and loves to network - so go for it!).
The power of frequency, with guest Grace Costa episode #137
00:43:41
I'm talking with Grace Costa, an inspiring photographer and photography mentor. 📸✨ Grace is a Splenic Projector, 1/4 profile.
In this episode, we explore how applying Human Design for Marketing transformed Grace's business, leading to outcomes that surpassed her expectations. Tune in as Grace shares her story of igniting more joy and attracting an abundance of clients, a reality she had only dreamed of.
The heart of our conversation centres around the Frequency Project program, the catalyst behind Grace's remarkable transformation. Amid initial uncertainties, Grace discovered how this program not only refined her personal brand but also amplified her marketing magnetism. She reveals how she harnessed her unique frequencies to create content that deeply resonated with her audience, ultimately bringing in more clients and propelling her to her longed-for income level.
How to become more influential by harnessing your Human Design profile lines #138
00:36:22
In this episode, I discuss how understanding your Human Design profile lines is the secret to wielding more influence in your marketing.
The profiles are described as the "costume of your purpose" which is why they are super interesting when it comes to your personal brand. They help you gain insight into how you are perceived and received, based on your personal energy.
I am sharing how this works for me as a 5/1 profile, and then we dive into a few of my clients profiles and the differences in their influence strategies.
You can't fake frequency - a personal share, episode #139
00:35:24
In this episode, we're diving deep into my own adventures through the ever-evolving landscape of entrepreneurship
Business is a rollercoaster of highs and lows it could be masked under pretty metrics of "external success" while behind the scenes, the daunting challenge of keeping up with life. For instance, the moment I went through the exhilaration of tripling my revenue in a single year, only to encounter a flatline as competition grew fiercer than ever before. (cue a nosedive in my frequency)
THEN...the turning point -the rock bottom that defined my 2022, a year filled with unexpected challenges and moments of reflection (including a bout with the dreaded C). But it was here that I faced some hard truths and began a transformation that would lead to an incredible 2023.
Throughout this episode, we'll emphasize the incredible power of frequency and how a shift in my goals allowed me to find success on my own terms. It's been a journey from strength to strength, and I can't wait to share the insights and wisdom I've gained along the way.
Is launching aligned with your Human Design? Episode #140
00:32:26
Coming off the back of The Frequency Project's September launch, the topic of launching has been front and centre in my world. And it got me thinking about launching in general and how it fits with our Human Design.
Spoiler alert - I don't believe launching to be something that feels easy, OR that it only works for certain types...but more of that inside. But it's definitely powerful and has absolutely catapulted my impact (and income) forward over the years.
In this episode I reflect on my experience across no less than 20 launches (over the past four years), the varying launch strategies I've implemented and the impact on my business (multiple six figures in sales and too many ideal clients to count).
As a 5/1 sacral generator, launching is something I consider to be in alignment, despite the fact that it takes it out of me (yep I'm honestly saying it doesn't light me up, at least not all the time).
But I hear you asking, what about for me and my design? I've got you covered, diving into each of the types and profile lines to consider 1/ is launching in alignment and 2/ some strategies that might make it more powerful for you.
I would love you to let me know how you enjoy this one - or challenge me - either way, jump into my IGDM, I'm all ears (and eyes).
Multiplying Your Marketing Impact with Human Design Transits episode #141
00:28:53
In this episode we explore the Human Design transits and how they influence your life, business and of course your marketing.
Firstly through the lens of the past 7 days in my business, which had some challenges under the Suns transit into gate 18 (you need to listen for all the details!). Like in Astrology, as the planets move throughout the year, the Human Design chart changes. The key difference is the journey through 64 gates (vs 12 signs)
Given this pace, the SUN gate activated on the "just now" human design chart changes every six to seven days...and the energy of every planetary change is sped up (vs astrology).
As this primary placement (the sun) shifts so rapidly, it's reflected in the way people are thinking and feeling.GEEK NOTE; it's actually astounding when you learn the impact of HD at the collective level, where you can draw parallels to major external events
So what does this have to do with marketing.
Understanding where the Sun and Mercury are positioned (the gates activated) will give you insight into the mood & receptivity of your audience to different styles of messaging.
If you're a generator type this is also a stimulus to respond to, and that's a sacral sweet spot.
Or if you like to plan your content in advance, you can even look at the "future" chart to align your content.
It's worth knowing that the more open space you have in your chart, the greater the effect of the transits on how you feel.
This is also going to affect your audience, in terms of energetics.
Whatever way you look at it, this is powerful intelligence and you can now look forward to weekly updates of where these two planets are placed ✨✨✨✨.
In this episode, I'm sharing a unique strategy to transform your marketing messaging: and it's 100% about connecting into the cosmic magic ✨.
We're going to untangle the influence of planetary alignments, with a special focus on the Gate 32 transit in the Human Design chart.
We will decipher how planetary frequencies impact global events, and how these insights can be leveraged to create deeply resonant content. This approach can allow us to connect on a more profound level with our clients, tailoring our message to what they are currently experiencing.
Entrepreneurship, while rewarding, often brings along a rollercoaster of emotions, fear, and doubt being the most daunting ones. As we wade through these uncertain waters, we'll share some strategies to retain your focus on your vision and trust your body's wisdom.
We will also explore my personal journey, revealing the influence of having a sold strategy, slowing down to speed up and using cosmic content to catapult my business forward.
I know, I know, you can't wait to delve deeper into your Human Design gates, I always say your chart is the gift that keeps on giving. Which kind of means that YOU are the gift that keeps on giving 🤩
In this episode, I take you through the gates that have the greatest ability to support you in how you market your business and nail your messaging (✨ by aligning with your authentic self , your natural talents and incredible gifts ✨).
Specifically: - Your Personality Sun (personal brand expression) - The Nodes (brand narrative) - Your Personality Moon (what drives you - your why) - Your Personality Mercury (communications) - Your Design Mars (what you do for work, and what gets in the way) - Your Personality Uranus (what makes you different)
I've used my own gates and their planetary placement influence to showcase just how powerfully this wisdom can transform your marketing.
The Sweet Spot between Human Design & Marketing, episode #144
00:30:38
In this week's podcast transmission, We’re exploring the hard facts of marketing, regardless of Human Design…and that is, that it’s both an art and a science, and that behavioral marketing principles developed over 100’s of years are equally important in you creating the impact you crave.
In this episode, you’ll learn the fundamental marketing components you absolutely need to nail down for your personal brand to shine and business to thrive. Each of which Human Design can absolutely support you to clarify and activate more powerfully. It’s a whole 360 vibe!
There are four “master keys” when it comes to the sweet spot of Human Design and Marketing:
The energetics of your brand, tone of voice and radiance
How you are designed to influence others
Your brand story and mission
The types of communication that work best for you
Don't forget to go checkout the YouTube channel for Cosmic Content Codes on all 64 gates!
The frequency of Collaboration, with Mia & Kristen, episode #145
00:38:03
I can NOT wait to introduce to the dynamic duo that is Mia Steele and Kristen Werner, co-founders of the Hive Hub Collective.
They're here to share their inspiring journey of connecting on TikTok, starting a thriving collab membership and in just five months, and attracting hundreds of members. Learn how they've leveraged the power of shoulder-to-shoulder collaboration and embraced Human Design to reach new heights in their entrepreneurial endeavour.
Listen as Mia and Kristen share how human design has encouraged them to take risks, experiment with new ideas, and fortify their partnership. Our guests also explore the transformative role of challenges and realisations in human design, and how these insights have shaped their innovative business strategy. They share how realising their open centers in Human Design has granted them the freedom to be authentic, and how they've utilised this knowledge to cleverly market their business.
Wrapping up, Mia and Kristen unveil their ambitious future plans for the Hive Hub Collective. They aim to transform their business into a prime resource for content creators, UGC creators, and brands. With their understanding of frequency and energy, they believe they can manifest their goals and steer their business to success.
The powerful partnership they've cultivated is evident in their creative process and their unwavering belief that nothing is impossible. Join us for this exciting episode and let Mia and Kristen's story of partnership and self-discovery inspire you to take your business to the next level.
Connect to Kristen and Mia on Instagram and catch their incredible Podcast here
From shadow to gift and skyrocketing your engagement, episode #146
00:21:39
In today’s episode, I'm spilling the tea on gate 14 - its gifts, shadows, the abundance codes within it and the biggest block I faced with this energy in my chart. I'll share how I've been working through it and reclaiming my power, bit by bit.
It’s no secret that I’m playing in the quantum, myself, as I pioneer the Human Design for Marketing space. But guess what my core wound (aka biggest frequency blocker) is?
People-pleasing! aka compromise - the shadow of gate 14.
The truth is, if left unhealed, this stuff can trip you up on the path to quantum success in your business. Yep, it's that serious!
So, prepare for a trip down memory lane where I reveal my experience with dimming my light for others and compromising on my truth (since forever!). This story is a vulnerable one and I share it with you as a testimony that you too can find your way back to your truth, your center and the abundance in your DNA.
And given I’m here as we head into the season of Gate 14 in the Sun placement of the transits, you’re also going to get my hot tips on how to leverage the energy over the coming week, to create more resonant messaging and skyrocket your engagement.
In today’s episode, I talk about all things “frequency” and how to fine-tune it to achieve effortless growth in your marketing and business.
You’ll learn the strategy of attracting vs chasing and activating your magnetism for maximum results using minimal/aligned force (action).
I discuss the relevant energy of gate 34, the gate of Power in Human Design (as the Sun moves through it right now) and how you can tap into this collective background frequency to:
Leverage the law of attraction for more clients, magnetism and abundance in your business
Use your inner power (instead of force) for maximum results using minimal/aligned action
Release lack & scarcity story and restore back to your abundance center inside you
I'm sharing prompts over on YouTube to help you weave this into your content, so head there next. It’s a time to share stories of overcoming lack, to embrace detachment, and build strength – whether in body or mindset.
In today’s episode, I'm taking you behind the scenes of the recent Frequency Project Minimind launch. I'll break down the numbers, the energy, and how unexpected twists can turn a launch into pure magic.
Listen in for the magical lessons on;
How mindset is everything and how our frequency attracts others into our circle
What detachment from outcomes can do for you (cue: A burst of creative ideas & unimaginable expansion)
Finding Marketing gold and unexpected gifts in chaos by calibrating our energy
Trusting the process, trusting the universe
How I did all of the above and turned a bit of an abrupt start into a $28k launch in just two weeks! Also, how adding a spontaneous high-ticket consulting offer to the campaign with no extra energy incurred the bulk of the income.
While you listen on, I want you to remember that every experience, even the unexpected ones, is a stepping stone to growth. I'm already bubbling with excitement for what's coming next!
Head over to my YouTube to get high-frequency codes for your content and watch your marketing transform!
Supercharging Instagram Impact and Sales with Human Design ep #149
00:26:20
Want to skyrocket your Instagram impact and supercharge your sales? Your secret weapon is 100% your Human Design.
In this episode, I share how to grow your Instagram impact, by amplifying your authentic energy (aka Human Design!).
As always, we jump into Marketing best practices and fuse these with Human Design intelligence.
I share Instagram-specific social media strategies for each Aura/Type, as well as tactics based on each of the 6 Human Design profile lines.
You will leave this episode with 3 Instagram actions to take, giving you lots to experiment with as you discover how powerful Human Design truly is, for amplifying your energy, elevating your frequency and standing out as a personal brand.
In extra exciting news, if you LOVE this episode and want more, You would love my new IG by Design mini training which walks you through your Type and how you can energetically align to explosive growth on Instagram to generate consistent leads and clients. Check it out here
Don't forget to share this episode with your fave biz buddy and leave us a review.
Big Business decisions informed by Human Design, ep #150
00:12:41
For me, saying goodbye to my signature high ticket offer, the Momentum Mastermind was a poignant moment in my entrepreneurial journey.
And I'm share the raw and personal story behind this decision—the business evolution, deep trust in the universe's signs, and an unwavering commitment to aligning with my true frequency.
You'll find a clue or two on what it takes to quantum leap in your business!
Trusting the Process, Embracing Collaboration by Design Ep # 151
00:32:03
In this episode I take you on my personal journey toward being more open to partnering with other business owners and growing my team.
In reality, my shift towards openness to these partnerships came from contemplating my Gene Keys (Prosperity Sequence). Doing this work, in 2023, I discovered a block related to trust, a very deep-rooted issue traced back to childhood and past experiences. The realisation that I hindered my own success by attempting to do everything myself was a game-changer.
In this episode, I also explore the background frequency of gate 54. I reveal how this ambitious gate aligns with “the rising tide that lifts all boats” mindset, emphasising the power of collaboration over solo endeavours.
By the end of this episode, you’d gain absolute clarity and gold nuggets on;
trusting the transformative effects of collaboration
building the right support for your business and how it can shift things in short amount of time for you
witness the profound impact your human design/gene key activations can have on your business growth and life.
Tune in to discover the part of your Human Design chart (via the Gene Keys), that reveals how you're designed to create culture (including the size of the team).
And don't forget to check the Gate 54 "Divine Ambition" YouTube video and bonus points for taking up the challenge!
In today’s episode I’m sharing some highlights of 2024 and the absolute chaos it has brought my way so far, plus how I’ve flipped that chaos around into success using my Gate 3 gift of Innovation.
Now, I'm not just dishing out stories; I'm sharing an invitation too. Explore your own gate, dive into the shadows, dance with the gifts, and build a brand story that screams YOU. Authenticity is the name of the game!
And here's the real gem – sharing how gate 3 radiates my personal brand gives you guidance on how to do the same. My chaos becomes your inspiration, my innovation fuels your creativity, and my innocence sparks your authenticity. It's the ultimate branding blueprint!
In this episode you will also experience the cosmic flavor of the Human Design gates as I explore Gate 60 which is in the transit chart at the time of recording of this episode.
You will hear how to tap into the collective background frequency of Gate 60
How accepting limitations and building structure (gate 60) transit can set you up for greater success
What gate 60 gift frequency means if it’s your personal brand
For all the deep dives into the weekly transit energies, check out my YouTube channel for gate insights on marketing and business,
Client case study: aligned marketing in action 🔥, episode 153
00:26:54
This week, I'm trying something new, sharing a client case study that is a behind-the-scenes look at aligned marketing for incredible results 📈🚀.
You will hear about Tricia Camacho, an incredible Costume Maker and Pattern Making teacher.
Tricia and I have worked together for over 3.5 years, and she's had a front-row seat to my journey with Human Design for Marketing and reaped the rewards at every step of the way.
This woman is a powerful Manifestor who in this short time has gone from being on benefits (during Covid) to building a multiple 6 figure business, and on the path towards 7 figures.
You will learn:
how her marketing has shifted based on her type
the magic of her 2 profile lines and an example of how this changed her approach and led to massive opportunities
about her Personality Sun and Mercury gates and what how these two key placements have shaped her brand and communications
To see Tricia in action, make sure you follow her on instagram.
You can also hear more from her directly on this episode.
In today’s podcast, I’m sharing exactly how to identify your ideal clients using your Human Design chart Make sure you grab a pen and paper for this one; you will want to take action on this wisdom!
Inside the episode, we explore where your ideal clients can be found in key placements inside your human design AND exactly how to identify them. We look at:
Your Personality Sun gate and Design Mars
Uranus placements
Design Moon
In addition to these, I’m also sharing intel on:
how to create resonance with your audience using your shadows and not-self aspects
how to enhance visibility and strengthen connections with potential clients from a place of authenticity vs scarcity or self-doubt
locating the actual energy and essence inside your attraction field to create ‘real’ client magnetism (this is more than just the demo- or psychographics)
This episode is transformative in terms of understanding your own energy field and that of your potential clients.
Bodygraph Secrets for Attracting Abundance, episode #156
00:33:52
The last episode of my podcast literally blew up, which was on finding your ideal clients inside your human design chart. A lot of you found it invaluable and reached out telling me it was absolute gold in decoding the key placements inside your chart for better understanding your clients, your community and how you best attract them (your magnetism).
And today’s episode isn’t less loaded. I’m sharing more magic on finding your money magnetism inside your chart. We talk money. We talk spirituality. Because well, while money is essential, it's also crucial to align with your spiritual journey. And that’s exactly what we’re exploring here.
I’m sharing where to look to find your money attraction keys inside your Human Design chart. (you can download your FREE chart here).
Make sure you grab a pen and paper for this one as well; take loads notes and most importantly, take action on this wisdom!
We are going to explore:
Four Money Gates (plus One bonus, so Five in total)
Two Channels for money and abundance (one is, you guessed it, channel of money)
A key Planet placement (both personality and design sides) for understanding your gifts, abundance and wealth attraction
In addition to these, I’m also exploring in detail the Pearl Sequence in Gene Keys and sharing;
how to work with your gates and planet placements inside your pearl sequence to understand the mechanics of law of attraction for yourself
how I worked through my pearl sequence (many times now) to absolutely transform my relationship with money, abundance and freedom
These can be the most transformative 30 or so minutes of your HD exploration life.
Valuing Life Force over Hustle; A Personal Reflection: Episode #157
00:21:39
In today’s episode, I'm sharing a personal reflection that came to me during a business retreat this past weekend (mid March 2024).
This is not your standard "learn about Human Design for Marketing" episode but I think it offers even more value. In fact for some of you it could be the message you most need to hear right now.
The big theme for today is ENERGY and the different ways we value it, when it comes to both Life Force and Money.
Because what I realised is that we don't generally value or prioritise our life-force in the same way we do money. Which is all sorts of ridiculous when you think about it..... fact is we can always make more money, but we only have a finite amount of life force. It genuinely is our most precious resource.
In this episode, as well as sharing the back story of the weekend and what's happened since, I offer you an invitation to consider this for yourself too. As in: what if you stopped putting all your attention on making more money and became more focussed on maximising your energetic life force?
I have a feeling that in doing so, you will end up with more of both.
It sounds unbelievable, but it's 100% true - my income in 2024, is up by 370% YTD.
But I'm not here to throw around big numbers without giving you a whole lot of context as well.
In this episode I take you through the past almost 18 months, along a journey that started our very difficult at the beginning (in true Gate 3 Personality Sun fashion).
This is my brand story, specifically the journey of the friction that led me away from chasing money as the greatest measure of success, only to end up making more of it.
My biggest differentiator has been practicing what I preach—that means following my Human Design and optimising and amplifying my marketing for more impact. The results have been nothing short of spectacular.
As a Generator Sacral 5/1, that's included:
More video content (and launching a YouTube channel)
5 Ways to amplify your Human Design in Marketing 🔥 ep #159
00:19:28
I've worked with around 40 women in deeply supportive group containers and privately.
Every single woman has had a different experience and outcome.
But today, I'm sharing the differentiators that I've observed in what really takes a client from knowing their design to amplifying their marketing and having the kind of quantum growth you dream of.
I'm sharing 5 keys and 1 game-changer (spoiler alert it's frequency, but here I give you the why and how).
A few months back an amazing Sweedish woman popped into my DM and sang to me.
You heard that right....she sang to me.
And it wasn't just any song, it was a song created for my business, with lyrics that gave voice to my mission.... and its effect on me was wild!
Let me explain...
Maria, "Heartsong," has a divine gift, is passionate about Human Design, and has been receiving a download for me—in the form of a song.
If ever there was magnetic approach to pitching me - this is it!
After she shared that first verse and chorus, I literally couldn't get it out of my head. All day long I hummed the tune to myself.
How could I not say yes?!
And so... I made a big commitment and investment, and just like that, a brand new piece of high-frequency art was born.
Every part of this project has been brought through in alignment with my highest self and encoded with layers of musical frequency 🎶💓 to transform the lives of many.
Since getting the final master, I've played it each morning as I prepare for my day; its effect is pure magic.
And now I'm sharing it here on the podcast, so you can do the same.
Join Maria's Facebook group here Get her FREE super abundance guide here
You can’t deny the magic of my new Frequency song - I listen to it daily before work to begin my day with an instant upgrade in frequency. Listen to it yourself by heading back to Ep 160 after this one.
In today’s episode, I share more about the business slump I faced in mid-2022. We’re going a little deeper into the details of how I felt and why, along with the path to alignment and expansion.
And yes, this took me from crickets to quantum leaps on every measure.
Listen for some key takeaways:
The dangers of hitching your self-worth to income and how energetic scarcity can ultimately hold you back.
How aligning with your design can open doors to new opportunities and ignite your marketing genius.
How I created this unique niche of Human Design for marketing aligned to my design and the potential in your design to find your niche (or not)
Helpful approach to mapping your successes and lessons to the challenges you face when starting out in light of your Human Design chart
Ever felt like the missing piece of puzzle to your business success was simply understanding yourself better?
Alicia Bettison, an intuitive business coach, joins me in this episode to share her story of how Human Design transformed both her personal and professional world big time.
Alicia is an alumni of the Frequency Project, my signature program on comprehensive Human Design for Marketing wisdom, and a winner of the last round’s challenge prize - winning private coaching time with me! She’s an A-player, you bet!
She’s SHARING IT ALL, ever so vulnerably and gracefully, how understanding AND embodying her 2/4 line profile as an emotional Manifesting Generator made ripples of transformation possible for her, such as:
building a 7-figure business together with her husband,
pivoting into her multifaceted ‘affiliate marketing’ empire >> (+ a spotlight on affiliate marketing/network marketing tips in alignment with HD for interested women)
manifesting her dream home and life,
offering retreats (per her liking & style) on her amazing property,
intuitive business coaching to other amazing women
All in her true Manifesting Generator style.
But the truth is,it’s not just your Design but really how you claim and live it which makes all the difference!!
You’ll also get a sneak peak on what’s inside the Frequency Project program, in Alicia’s (incredible) words (absolutely blessed to have such amazing women join the program). Listen from her, the impact, the support available inside the Frequency Project community + of course the Human Design and Marketing flavored, nuanced + practical conversations happening all the time in there.
Our conversation here is definitely going to inspire you with a confetti of ideas on how to embody and apply your own Human Design blueprint in your life, business and marketing.
So tune in for the listen and leave inspired and activated for claiming your own Soul blueprint.
PS: if you want to connect with Alicia and her work, here's her page where you'll find all her offers and socials PPS: if you're interested in working with Alicia, book a call here
Your Most Magnetic Messaging is in Your Bodygraph! Episode 163
00:34:27
What even is messaging?
It’s not any piece of content; it’s a consistent story and theme permeating your brand.
Your messaging focuses on how you will deliver your value proposition and communicate your brands values. Based on the tone of voice, language, and core message, it’s a specific way to convey your ideas to your ideal clients.
It’s how your brand communicates its unique value proposition and personality through verbal and nonverbal messaging.
It’s not your copy! It’s a step before that….and before you get overwhelmed, your Human Design bodygraph has the answers.
Make sure you have a pen and paper handy for this one.
A Human Design approach to regaining motivation after grief: episode #164
00:44:12
What happens when life throws you a curveball, and your business has to take the back seat? In this personal episode as I recount attending an Australian human design conference, only to be abruptly called back to Sydney due to my father's critical health condition. You'll hear about the difficult days by his bedside, the freedom my business provided during this challenging time, and the contrast with my siblings' corporate constraints.
Then, just as I was to return to work, I got COVID....I share about the struggle to regain motivation to show up consistently as a business owner (and marketer).
Which pivots us nicely into understanding the human design system and its four arrows, focusing on the top right arrow's role in motivation.
By understanding the distinction between external and internal motivation, I share how you can align and enhance your intrinsic drive. This episode aims to guide you in finding a consistent approach to achieve your goals through discipline and self-awareness, using insights from my own journey of feeling misaligned and finding my way back.
Visibility is essential for entrepreneurial growth, yet many face blocks stemming from fear of vulnerability, rejection, and imposter syndrome. Drawing inspiration from Brene Brown's work and the "Man in the Arena" speech, I discuss the importance of authenticity and pushing through self-doubt. This episode also offers practical podcast promotion strategies to help you engage deeply with our content and resources. Together, let's embrace discomfort and courage as essential elements for growth and fulfilling your entrepreneurial potential.
How I made $5k in two days using Human Design Transits Intelligence - Episode 165
00:29:58
Use exclusive PODCAST listener coupon POD 10 (without space, all caps) and get your 64 COSMIC CONTENT CODES GUIDE >> HERE✨ Listen to episode 141 which is also about the Transits here.
I'm sharing BTS on how Human Design transits helped me launch a successful product to my community and
how it was a HOT sale bringing me $$$ in couple of days
but more than that a high-value grab for those who said yes to it
All because I made moves in alignement to the Transits backround frequency.
You'll also get two more PRACTICAL examples of when I've had huge success working with transits - and why I'm so passionate about sharing this cosmic wisdom with you all for your marketing
HERE'S A LITTLE BACKSTORY
In the August of 2023, I had this cosmic idea:
What if I turned every single Human Design gate into a content code?
I began the project of looking at every gate and considering:
what if this Gate were a brand?
what would its values be?
what story would it tell?
how would it communicate?
and the cherry on top - what content prompts would help others market in this gates frequency?
And honestly the wisdom flowed through me like a tap.
I started to drip it via my Facebook group, a brand new YouTube channel and much later my IG Broadcast channel.
By the time 2024 rolled around, I had a highly valuable body of work that I named the "64 Cosmic Content Codes".
BUT #truthbomb I didn't want to share it with anyone (in its full version), because it felt so hard won .
But I began getting requests for my full gates (marketing) wisdom. Like a LOT of them
And then a couple of weeks ago, when my Human Design mentor Emma asked me this exact question, I realised it was time to get this magic out..
Which brings me to this moment.
For the FIRST TIME ever you can now purchase the "64 Cosmic Content Codes Guide".
So you can create the kind of content that has them thinking you're some kind of witchy poo mind reader.
It comes with a "how to use the Transits" video class AND a Trello board that's pre-populated with every single
A business model of freedom with Human Design I Episode 166
00:20:51
Get 10% off the 64 Cosmic Content Code Guide: Use coupon code POD10 (no space, all caps) at checkout
Access your custom Human Design for Marketing Reading (report style) for just $67 USD > Here
Let's be honest you started your dream business to be free and flow-y. But is it the case yet?
In today's episode of Human Design for Marketing podcast, I'm sharing the backstory on designing a business that sustains YOU instead you sustaining it 100% of the time.
I'm sharing everything that went into my story of building a business that buys me flow and freedom.
The backdrop, for sure, is Human Design wisdom (specifically transits) and tapping into it for all your marketing efforts because that's where your unique blueprint comes from - be it life or business.
I'm spilling all the tea on how I built a system that works on autopilot for me even while I'm away. But in all honesty it's the work of months' dedication and opting into the 'slow lane' of business over long haul.
I'm sharing in detail what that slow lane could potentially look like in business and the defining moments of smart-hard-work for me which led me to building:
multiple income streams for 'income on autopilot'
support to create a content machine that runs smoothly and consistently
a rockstar brand with omnipresence
PS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
Leveraging your wisdom & Design for abundance (Money-making with Human Design) I Episode 167
00:16:42
Get 64 Cosmic Content Codes Guidehere (for 10% off - Use special podcast listener coupon code POD10 at checkout)
Access your custom Human Design for Marketing Reading (report style) for just $67 USD >here
Let's talk leveraging your Design, wisdom & knowledge for exponential abundance. And I'm not talking about the trendy terminology here but how it's actually done in business and life.
You know, Human Design has been the backbone of me; 👉 building a truly authentic brand + 👉 serving highly aligned women in most authentic ways + 👉 building (multiple) steady passive income streams
all by leveraging the Human Design energetics and my accumulated wisdom n knowledge over the years (throw inspired and aligned hardwork in the mix)
And I'm sharing HOW YOU CAN TOO!
Listen to the episode to learn:
all the wealth-building key placements in your chart
also a special profile line Ra Uru Hu taught us to tap into for money-making (which all of us can leverage regardless of our designs)
tapping into storytelling as the most powerful form of attracting abundance and what chart placements help with that
Planetary Placements and Marketing Influence, Episode 168
00:26:51
If you're up to date, we start this episode with results of the challenge set in episode #167 (listen to that one first so you can play along!).
Then we pivot into the topic for this week....understanding the influence of each of the planets on your marketing. We go through them one by one, offering insights as to how you can look at your own bodygraph (and the gates you have for each planet) to better understand how you're wired for impact.
We cover: The Sun, Earth, North Node, South Node, Moon, Mercury, Venus, Mars, Jupiter, Saturn, Uranus, Neptune, Pluto
Special Announcement: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon)..
Is Instagram truly dead, or are we witnessing a transformation in how brands connect with their audiences?
In this episode of the Human Design for Marketing podcast, Yvette tackles this question head-on. You'll learn why the days of overly curated feeds are done, and how authenticity is the key to winning on the platform. She discusses why consistency is critical in building trust and recognition for your brand.
Yvette then shares her own success story and then dives into the epic rise of comedian Celeste Barber, who masterfully harnessed Instagram to catapult her career. PLUS you will learn about Celeste's Human Design profile (no surprises, she's a Generator!).
And at the end of the episode you will be left with a specific tip to help you harness your human design by type (something to try this week!).
PS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
What's blocking your Instagram success? Insights from Pearl Sequence | Episode #170
00:24:26
In this episode, we dive deep into the Gene Keys Prosperity (Pearl) Sequence to uncover your biggest block to Instagram growth.
I shared an IG post on this topic last week and so many of you resonated with, so I'm here responding with a deeper dive 👋🏻.
On the show I share a transformational exercise you will find invaluable to work with this energy in your bodygraph.
I suggest you grab a pen and paper for this one and YES I'm excited for you to get massive takeaways and breakthrough insights for yourself.
Speaking of IG success; don't forget to check my brand new mini course Instagram by Design which I've designed to help you succeed with your Instagram presence in alignment with your unique energy type.
You'll gain instant access to the training, particularly your own Energy type so you can start to work with it right away (you get access to the rest of the types as well). Check it out here: https://www.yvettemayer.co/instagrambydesign
You can get the Gene Keys book I mentioned in this episode here.
PS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
In this episode, we explore the evolution of magnetic marketing from its masculine origins (from Dan Kennedy's era) to today's more feminine, attraction-based approach.
Now, this evolution perfectly aligns with how Human Design activates you into your authentic presence and differentiation in business landscape (esp over social media) aka your Magnetism by Design. And that's precisely what I'm teaching you today.
I'm talking key Human Design areas that point you toward your unique differentiating aspects (aligned to the fundamentals of marketing magnetism) - with some key differences that these Marketing fundamentals do not address but Human Design illuminates clearly to really bring your one-in-a-billion unique blueprint to light and to the world.
PS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
Five Things to Stop Doing in Your Marketing; All Human Design Types | Ep 172
00:32:59
Here's something you absolutely need to know if you want to hit the ball in your online marketing, and that is,
> Marketing is a LONG GAME! <
And absolutely no questions there.
But how do you do it? How do you keep the pace? How do you keep going with only the most succinct messaging to form that strong connection with your audience, build authority, position well and eventually attract more clients into your business?
I've got you covered. In this episode I'm sharing five things to look out for in your marketing that might be watering down your magical impact. I'm sharing what NOT to do in your Marketing in hopes of; - you never getting side-tracked from your long-term aim - you coming out with your most authenitc expression (your ultimate magnetism) - you getting laser-focused on dos' and dont's aligned with your core essence - you dropping the BS baggage (owning your unique Design style) and
YOU getting huge huge payoffs for your marketing efforts online.
We are getting down to straight facts, strategies, tactics - with latest ins and outs of social media + how to use them to your advantage, and examples from my own launches, content and offers.
There's so much to takeaway for all Human Design types here, so tune in and be ready for actionables right away.
PS, you can reach me out on IG DMs with your questions and thoughts.
PPS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
In this short episode I star with a personal share - the sad news of the loss of my furry bestie Chilli
You will then hear about an inspiring story from my local meditation community in Nowra. A somewhat similar story to mine, a local man (Barron Hanson) leaving the high-stress world of New York advertising to bring mindfulness and wellness to his hometown.
I share this because it's something that brought solace during this time - is my meditation community and an opportunity to lose myself in a "wisdom talk" that explored the difference between a conscious and a commercial business.
And it got me thinking about building our businesses the RIGHT way, which I'm becoming increasingly passionate about.
I am sharing this to encourage you to consider building a conscious business too. One that aligns with your deepest values and higher purpose. I believe this community of Human Design fans are going to resonate!
PS: I have a new coaching container, Build your Human Design Business Minimind, which is for Human Design mentors, readers, coaches and HD offer-owners. I'm taking you behind the scenes of building a Human Design centered business and scaling it to a multi-six fig in an intimate coaching container (current is sold out and new spots are opening soon). You can join the waitlist below
Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout)
In this episode, I chat with Kylie Patchett, a brand visibility and voice coach, about finding the fun, joy and juice (or as I call it "being Lit up") in your marketing + business.
Kylie is pouring all her human design nerdy-ness and 'neurosparkly-ness' on how understanding her design has hugely transformed her marketing as a 3/5 Generator, doing all the pivots (17 careers to date, wowzies) and doubting up until she finds her perfect permission slip in her DESIGN.
We dive into the transits and Kylie - being BIG about content and a star storyteller - is sharing the playful twist she has recently added to her content strategy using transits with my 64 Cosmic Content Codes Guide (linked above)
You would absolutely want to listen to the strategy she's come up with and it's freaking genius and fun (her line 3 style)!
You'll love this conversation between two Generators and it's inspirational in more ways than one.
PS, I'm sharing inside info on my latest offer "Build your HD Business" and it's for those in the Human Design mentoring, coaching or reading offers space to build an HD business from ground up. So if you're one, hit me up in my IG DMs to get all the info and get your questions answered,
Which is a hot topic coming up more and more lately in conversations with my clients and audience, no surprise as we are transiting Gate 32, the gate of of duration as I record this episode.
Listen in and really feel into this energy and its mechanics (which I call the 'long game cultivation' in marketing) and how it's the best predictor of success in your business (32nd transit or not).
It's obvious, Scaling ≠ throwing spaghetti at the wall... it's instead a process of strategy, intention and aligning to YOUR human design + persisting and keeping course in the long run for lasting results like this 👇
✨Record sales weeks despite less presence IN your business ✨Sales flowing in day and night (mostly passive style) ✨Full programs and happy clients ✨Explosive growth in visibility as... ✨An unmissable profile and personal brand
Which for me translates as more Freedom, more Income and more Impact. And this is what’s possible for you when you tap into your own Design to make your business sustainable, scalable and super satisfying!
That's exactly what I am teaching inside my new coaching container, Build your Human Design Business Minimind, which is sold out as of now but I am opening diverse timezone friendly containers soon.
Spleen-Driven Strategy for Business Growth & Profits | Episode 176
00:20:09
Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout)
Let's talk about the spooky season of Human Design world aka Spleen gates transits, which we are still transiting through via Sun if you happen to listen to this episode in real time (or at least a week from now).
I'm diving into the fears, the meaning, the implications of this intuitive frequency in Splenic gates, focusing mainly on their relevance to your business decisions and long term visibility (+ profitability) strategy.
Now the wisdom in the Spleen for your business and marketing may look something like:
✓ trusting your instinct regardless of the outside noise & advice in business fields ✓ staying committed to your vision & goals despite the fear / freeze ✓ consistent, aligned actions in tune with your gut (spleen center)
I'm also sharing some personal use-cases and some (huge) wins which you'll find more as an evidence of success plus an heartening cheer for you to:
✓ keep going and not give up even if you're crushed by the thought of giving up (true stroy) ✓ taking calculated risks (hello gate 28 transit) - an art to master by playing like an adventurer ✓ and trsuting that hit of clarity arising from your gut when you're really tuned in and listening.
Because it's THE. Recipe. for your explosive success no matter the challenge! Trust me on that one.
So tune in to listen all the wowzie nuggets while I'm here rooting for your success!
PS, here's the episode I mentioned with Kylie Patchett here's the latest transit episode from The Human Design Podcast by Emma Dunwoody
PPS, don't forget to check the YouTube channel and the 64 Cosmic Content Codes Playlist with all the gates and their marketing insights
Messaging through your throat center gifts, episode #177
00:31:51
🔗 Get 64 Cosmic Content Codes Guide here: https://www.yvettemayer.co/offers/uBDY6VoF (10% discount for podcast listeners - Use POD10 at the checkout)
We are exploring all the gates of the Human Design Throat center and specifically how you can use its (super)powers to attract dream clients!
I'm sharing keynotes on all individual gates of the throat center and their marketing relevance.
Plus, how the definition of the Throat center (defined / undefined) influences your ability to communicate clearly and impactfully + refines and magnetizes your voice.
Make sure you grab a note paper and pen for this one, it's filled with absolute gold to help you transform your messaging!
How to get paid doing what you Love - with Human Design insights | Episode 178
00:27:35
Hi all, in this episode I'm diving into a topic close to my heart and that's something I have strived so much to excel at, ie, getting paid to do what I love and what makes me #litupandliberated - true generator style! Which is my definition of abundance.
Now, regardless of your Human design type, you do realize that you got into business and became entrepreneurs because you wanted to do the work that; you love doing.. that is fulfilling.. that has a positive impact on others.. and to have a sense of freedom to live your life the way you want to live it -
..which means it requires us to be paid for doing that work. And that is the definition of true abundance for most of us.
And today, we are exploring this from the lens of Human Design gate 14 (affluence) which is transiting right now as I record this. I interpret this energy for marketing as energy of monetizing our gifts and skills.
We are exploring deeper topics like:
Overcoming self-compromise - which is the shadow frequency of gate 14
Breaking patterns of people-pleasing and self-sabotage (true personal story)
Attracting abundance through personal alignment yet not masking internal blocks behind it
And whether you have Gate 14 defined in your chart or not, it's a major theme and arch-experience for all personal and business success.
Now that's not all, given the powerful selling season in the HD transits, I'm also bringing upcoming gates that are supportive for selling and personal power:
Gate 14 (Current): Abundant energy of monetizing your gifts
Gate 34 (Upcoming tranist): Gate of Power, personal confidence & empowering others to bring transformation
Gate 9 (transits around Black Friday): About focusing on intentional, precise information to nail your offers or sales strategy + removing the resistance around selling your offers
All with real-time examples from my business aka BTS juicy stuff!
So tune in to get all the bits and if you have any queries or aha's to share, drop into my IG DMs, I will be responding to you all personally.
Human Design meets AI, a love-hate journey | Episode 179
00:24:59
Welcome to Human Design for Marketing podcast!
In today's episode, I am diving into topic that sparks both fascination and friction for many of us, that is, AI!
The arch-journey I went through (I am assuming I am not alone in this) with the initial excitement about AI, then the frustration and resistance aka friction in using AI - to then coming back to accepting the innovative side of AI with curiosity and 'play' (hello my Gate 3).
Now, as a sacral being focused on doing work that feels aligned and fulfilling, AI felt like the ultimate collaboration partner - at first - ie, cost-efficient, fast, and able to handle tasks that otherwise felt draining. It was a game-changer for speeding up processes and taking some of the grind out of running a small business.
But on the flip side, I noticed a disconnect. The copy produced didn’t feel like my voice, which is a cornerstone of my brand and authenticity. As someone who loves writing and crafting content, relying on AI for this took some of the joy out of my creative process.
Well, this is the tension / friction I am exploring today and I am certain many business owners can relate to this.
So let's find out how I have balanced things out and perhaps it will benefit you as spiritually attuned individuals to use AI in a way that honors your individuality while still reaping the benefits of this powerful tool - all in the spirit of co-creation and collective service.
CHAOS -> INNOVATION: Lesson 1 of 12 Lessons from 2024 Series | Episode 181
00:15:56
Welcome to the First Part of the 12-part special series, where I’m sharing my top lessons and highlights from 2024, one month at a time.
Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life.
This isn’t just about my story, it’s about inspiring you to look at your own journey, extract the lessons, and step into 2025 with fresh energy and intention.
Part One - January 2024
So, let’s rewind to January 2024, a month that threw me right into the deep end with chaos, resilience, and eventually, creativity.
At first, my Gate 3 energy—the “difficulty at the beginning” archetype—reared its head, and I thought, Why does this always happen to me? But as I sat with it, I remembered what I’ve learned about my Human Design. The challenge of Gate 3 is chaos, but its gift is innovation, and that’s exactly what I leaned into.
Tune in to listen how!
January's biggest lesson: respond to the chaos with innovation!
PS, If you love this idea (and the podcast in general!), don’t forget to subscribe, share with your friends, and leave me a review, it helps so much.
12 Lessons from 2024 Podcast Series Intro | Episode 180
00:08:55
This episode is a little different from what you’re used to on the Human Design for Marketing Podcast.
I’m kicking off a special series that will run through December 2024. With a five-week overseas adventure on the horizon, I wanted to create something unique to keep us connected while I’m away.
This series will feature 12 short episodes, each highlighting a key moment and a big lesson from my life and business in 2024. It’s been a year of deep grief, incredible growth, and lessons that have truly transformed me. And now, I’m excited to share them with you in a way that’s authentic, reflective, and hopefully, inspiring.
An invite: Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life.
This isn’t just about my story, it’s about inspiring you to look at your own journey, extract the lessons, and step into 2025 with fresh energy and intention.
PS, if you love this idea (and the podcast in general!), don’t forget to subscribe, tell your friends, and leave me a review—it helps so much.
Next: Listen to Lesson one January’s highlight here
RECALIBRATE: Lesson 2 of 12 Lessons from 2024 Series | Episode 182
00:09:29
February 2024 was a transformative month for my business as I moved back into action mode (after the holidays).
In this episode, I recount the steps taken to evolve the Frequency Project by introducing a mix of pre-recorded modules and live coaching calls, which allowed the program to scale while maintaining its transformative impact.
BUT it was also a time of hustle that felt out of alignment and while I honoured that with the reward of an offline retreat after the push, we will talk more about that in the coming episodes (it's been a big theme for me in 2024).
The big lesson: the importance of scheduling time to recalibrate and to celebrate your efforts
ALIGNMENT: Lesson 3 of 12 Lessons from 2024 | Episode 183
00:13:34
In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating?
March was the month of pivotal moves to get back into alignment. Especially, attending a business retreat in Byron Bay was an event that gave me clarity on how to shift my model and focus more on life-force energy as my primary metric of success. I also handed over significant parts of my YouTube channel operations to my senior VA, freeing up my time and reducing my stress.
Big lesson: When your energy feels drained or out of alignment, it’s time to pause, reevaluate, and make tough decisions - even if it means reworking what’s already "working."
Tune in to hear the full story and reflect on how you can make changes in your business and life when things feel off-track.
AGE IS JUST A NUMBER: Lesson 4 of 12 Lessons from 2024 | Episode 184
00:10:13
April: My birthday month!
It started with a van-life camping trip with my nieces, just a couple of hours south of Sydney, and it became one of the most fulfilling experiences of my year. A beautiful reminder that it's not the things we possess or the luxuries we own - it’s the connections we nurture and the moments we share that truly matter.
Turning 53: This birthday was another opportunity to reflect on how far I’ve come. At 53, I feel more energized and aligned than ever- proof that it’s never too late to create a life filled with purpose and meaning. Sobriety, leaving corporate, and living authentically have all been significant steps on this journey.
On the business side, I began working with a new business coach, kicking off a six-month container with an in-person retreat in Byron Bay.
I decided to invest in turning The Frequency Project into an evergreen offer shifting my focus from live launch model to a more sustainable business model.
A spontaneous “birthday bonanza” promotion brought in an additional $5K for the month. So all the lit-up creativity and community vibes.
LETTING GO: Lesson 5 of 12 Lessons from 2024 | Episode 185
00:11:05
In this episode of the Human Design for Marketing podcast, we dive into 5th of the 12 Lessons in 2024 series, reflecting on May.
May marked my final live launch for the Frequency Project this year, and I’d prepared meticulously for it, with high hopes + some good $$$ ad-spend. Well, listen to the full story in the episode, you might get a lesson or two as I did from this experience on dealing with the unmet expectations. Reality-check, yes!
Amidst the intensity of launch season, I attended the first Australian Human Design Conference, an event that reminded me of the power of showing up despite challenges. It was heartwarming to connect with so many people who had been following my work, yet the trip was cut short by a family emergency. This sudden shift brought clarity: no matter how important business feels, family and personal priorities will always come first.
Looking back, the biggest lesson May taught me was the importance of letting go of expectations and embracing the experiment.
In entrepreneurship, outcomes are never guaranteed, and placing too much weight on results can take a toll on our nervous system.
May served as a powerful reminder to focus on showing up, doing my best, and staying present, regardless of the highs and lows. I hope my reflections offer you some insight into navigating your own sales cycles and the balance between effort and surrender.
LOSS AND PRIORITIES : Lesson 6 of 12 Lessons from 2024 | Episode 186
00:09:35
Welcome back to the Human Design for Marketing podcast and our special series, The 12 Lessons of 2024.
Today, we’re diving into lesson six, which is definitely one of the heavier ones. June 2024 was a tough month for me - a time of deep loss but also profound lessons.
As always, I’m sharing this with you because I believe there’s immense value in reflecting on our experiences, even the hard ones, and letting them guide our growth.
Experiencing the biggest loss of my life... June was one of the hardest times of my life, but I’m grateful I was able to step away from my business to be fully present for what mattered most - family.
Losing a parent is massive, and it shifts everything. But it also brought such deep connection with my family and a newfound clarity about what I want for my business.
The lesson? Family is everything. And the highlight? Realizing that my business can keep going, even when I need to step away, and committing to creating more of that freedom.
Thank you for tuning into this episode. I’d love to hear how this series is resonating with you. Send me a DM on Instagram, and let me know what lessons you’re reflecting on from your own year.
RESILIENCE: Lesson 9 of 12 Lessons from 2024 | Episode 189
00:18:06
Welcome back to the Human Design for Marketing podcast and our 12 Lessons for 2024 series.
In this episode, I’m sharing a deeply personal September lesson - a month that brought both significant shifts in my business and one of the hardest losses of my life.
Grief has been my companion these past few months. I’ve learned that the measure of our grief is the measure of our love, and losing my beloved pet Chilli this September has been one of the hardest things I’ve faced.
The biggest lesson? Love fiercely! Hold your pets and your people close. And don’t take a single moment for granted.
Life changes, sometimes when we least expect it. But we find resilience, and we move forward, one step at a time.
Thank you for listening and contemplating along with me. I hope these lessons are bringing clarity for you reflecting how your 2024 went.
October was a month of contrasts, processing grief from the last month but also experiencing abundance in new possible ways.
October brought new energy.
My business hit a major milestone with daily recurring sales across my ecosystem, including The Frequency Project’s new evergreen format. Seeing my offers sell daily without needing to show up live gave me so much confidence in the systems I’ve been building all year.
Mid-month, I traveled to Bali for a retreat that blended business, healing, and fun. It was the perfect reset, filled with water ceremonies, goal-setting, spa days, and creating connections with an amazing group of women. Travel always helps me recalibrate after big emotional shifts, and Bali delivered exactly what I needed.
Reflecting on this month, I’ve learned to catch myself when I’m catastrophizing around money and refocus on feeling secure within myself. This year has been full of lessons, and October was no exception.
I’d love to hear what lessons have resonated with you this year, share your reflections or DM me on Instagram. I'd love to hear
COSMIC SHIFTS & POLARITY: Lesson 11 of 12 Lessons from 2024 | Episode 191
00:12:31
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I'm running a series on the biggest lessons I’ve experienced in 2024, sharing the behind-the-scenes of my business and life to inspire you to reflect on your own year and take those big lessons forward.
In this episode, we’re diving into November, and wow, it was a ride. November brought a mix of magical and heavy moments. I finally launched the evergreen funnel for the Frequency Project - something that took focused effort but is now live and welcoming new students in.
I also wrapped up my six-week program, Build Your Human Design Business, which sold out with eight amazing participants and felt so aligned and fulfilling to create.
November was also filled with travel. From road-tripping to Byron Bay to attending a Hosier concert with my family in the Hunter Valley, it was a month of movement and highlights. But amidst the external wins and excitement, there were personal challenges too.
I found myself navigating waves of emotion, processing grief, and holding space for polarity - the reality that I can feel abundant in business and still be on a deep healing journey behind the scenes.
The biggest lesson November taught me is that both light and dark can coexist. I can thrive in my work and still hold space for the parts of myself that need healing, and that duality is okay.
As I close out this lesson, I’m excited to finish the year with my family on a skiing trip in Austria. Follow me on social media for updates from this adventure and beyond.
Thank you for being here, and I’ll be back with the final episode of this series soon.
DECLUTTERING FOR GROWTH: Lesson 7 of 12 Lessons from 2024 | Episode 187
00:09:37
We are continuing our series on the 12 Lessons of 2024.
This is Lesson 7, and July was a month of transition, reflection, and forward momentum.
I shared how July followed the challenging energy of June after my father’s passing. It was a productive work month where I refocused on my business after taking three weeks offline.
I am sharing how my focus shifted to heavy decluttering both literally and energetically, eg, old ways of working, personal clutter, unhealthy habits, and even a close friendship.
This process of release created space for what’s next, both in my business and life. I also launched two major projects and ended the month with a beautiful trip to India with my long-term client.
It was a busy but transformative month that set the foundation for big changes to come.
PATIENCE & TRUST: Lesson 8 of 12 Lessons from 2024 | Episode 188
00:11:11
In this episode of our special series on 12 lessons from 2024, we’re diving into lesson eight, reflecting on August.
I started the month in India, joining my private client Tricia on a yoga retreat in Rishikesh. And also setting a personal goal to generate $2,000 in passive income while largely offline - and it happened! Listen to the full story in the episode.
Other highlight for the month of August was working with a coach who helped me stay grounded through it all, and I kept reminding myself that slowing down now was paving the way for long-term success.
On a lighter note, I also reconnected with my love of fashion in August. Sharing little glimpses of my work-from-home outfits on Instagram started as a fun, creative outlet but quickly became a way to bring more authenticity into my brand. It’s a reminder that letting your personality shine, even in ways that feel unrelated to your business, can create meaningful connections with your audience.
The biggest takeaway from August: Big change requires patience and trust. Slowing down can be uncomfortable, but it’s often necessary to build something even better.
I hope you’re finding these reflections inspiring and that they’re sparking ideas for your own growth as you look back on your year. Let me know what lessons have stood out for you, and I’ll see you back here soon!
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