The Hairstylist Rising Podcast (Jodie Brown)

Misty Jayne is back on the show and this time she’s teaching you how to build confidence with your money!

Links mentioned in the show:

Sign up for her free class!

Grab her guide “5 Ways To Find More Money”

This episode is a must-listen for beauty professionals, hairstylists & salon owners who want to expedite the process of attracting new clients. Jamie Cornish is a branding photographer turned paid advertising agency owner and she is breaking down the process she’s using to help salon owners and nurse injectors book dozens of clients in just weeks. 

We’re going to discuss:

• How to combine your paid and organic strategies for amazing results

• Using paid advertising to boost your bottom line

• How to avoid “discount shoppers” when running paid ads

• Why no amount of ad spend will build a sustainable marketing strategy if you abandon the organic part of your business

• The role guest experience plays in an effective marketing strategy

• Utitlizing Google as a “social” platform

Let Jodie know what you thought of this episode!

Find Jamie on Instagram

The TGIM website

In this episode, we're joined by Tracy Jasmin, a former wedding photographer who transitioned into a business coach for female entrepreneurs. Tracy shares her journey and insights into the world of mindset and manifestation. Tracy's transformation from a wedding photographer to a business mindset coach is a remarkable journey guided by intuition and a deep passion for mindset and manifestation. 

Our Conversation:

• Tracy's career began in newborn photography, but she soon realized her passion for weddings, which led her to trust her intuition and embark on her unique journey.

• Her interest in mindset, manifestation, quantum physics, and the psychology of the brain became a driving force in her life.

• Despite initial skepticism, Tracy found herself working with a business coach who helped her develop a group coaching program and explore concepts related to the subconscious mind and neurolinguistics.

• The discussion also touches on the transformative power of books like "You Are a Badass" by Jen Sincero and the pivotal moments when one's perspective shifts dramatically.

• Tracy highlights the significance of self-recognition, embracing your unique gifts, and shifting your self-perception to achieve success.

• The conversation delves into the misconception of oversaturation in various niches, using the example of curly hair specialists, and how your beliefs can limit or expand your opportunities.

• Tracy emphasizes the importance of an identity shift, where your thoughts, actions, and beliefs align with the person you want to become.

• The concept of manifestation is explored, with a focus on becoming the person who has the desired outcomes, rather than just seeking the outcomes themselves.

• The discussion touches on the science-backed aspects of manifestation and the influence of thoughts, beliefs, and emotions on one's actions and, ultimately, their reality.

• It's highlighted that belief in manifestation is not a prerequisite, and people from various backgrounds, including those who are not spiritual, can benefit from these principles.

• The importance of taking action aligned with your goals and assessing whether your thoughts, feelings, and actions are moving you closer to your desired outcomes is emphasized.

Key Takeways:

• Manifestation is about becoming, not just obtaining.

• Your self-perception dictates your success.

• Your mindset is the key to breaking through limiting beliefs.

• Evidence and self-recognition are essential in the manifestation journey.

• The placebo effect demonstrates the power of belief and mindset.

• The importance of open-mindedness and recognizing the connection between energy and belief.

DM Jodie on IG

In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.

00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth

00:14 The Evolution of a Money Coach: Beyond Budgets and Debt

03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment

06:03 The Power of Self-Identification: Understanding Who You Are

13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort

17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth

20:07 The Journey of Starting Messy

21:04 The Power of Consistency Over Perfection

21:34 Simplifying the Start: Overcoming Tech Overwhelm

22:17 Embracing Minimalism in Business Tools

23:37 The Importance of Starting Despite Imperfections

25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives

27:38 Getting Comfortable with Being Uncomfortable

30:51 Advice for Taking the First Step Towards Your Goals

33:43 Introducing the Starting Messy Podcast

35:57 Finding Support and the Power of Mentorship

Say Hi to Faye on IG Elizabeth Faye / Coach & Retreats / Breathwork & Business (@heyelizabethfaye) • Instagram photos and videos

In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of metamorphosis in one's career, the power of being body-led, and the seamless integration of personal development into the realms of life and business.

Elizabeth Faye kicks off the conversation by emphasizing the importance of well-being and self-care within the hairstylist profession. Drawing from her own transformative journey, she reveals how she integrated holistic modalities into the beauty industry to address the gaps in hairstylist education. Her mission: equipping stylists with the tools needed to protect their physical, emotional, and energetic well-being.

Throughout the episode, Elizabeth highlights the significance of following one's inner guidance and trusting the seasons of metamorphosis in a stylist's career. Recognizing that each journey is unique, she encourages beauty professionals to embrace change and explore new horizons.

Elizabeth delves into the natural cycles of transformation, likening them to the seasons of the year. These cycles, she explains, involve shedding and releasing (fall), fortification and deepening roots (winter), new beginnings (spring), and harvesting the fruits of one's efforts (summer). Embracing these cycles, she argues, can lead to profound personal and professional growth.

The episode concludes with Elizabeth stressing the importance of integrating personal development work into all facets of life, from business to relationships and finances. She underscores that personal growth is not an isolated endeavor but rather has a transformative ripple effect across various areas of our lives.

• The significance of well-being and self-care for hairstylists.

• Integrating holistic modalities into the beauty industry.

• Trusting inner guidance and navigating career pivots.

• The power of being body-led and intuitive.

• Understanding the natural cycles of transformation.

• The seamless integration of personal development into life and business.

Tune in to this enlightening episode of "Hairstylist Rising" for a captivating conversation that offers valuable insights to hairstylists, educators, and anyone embarking on a journey of career transitions and personal growth.

My guest Kimber Chapman is a balayage specialist, podcaster, salon owner + co-founder of Mane Circle.

On this episode we talk about balancing motherhood, being a business owner and the ever evolving world of branding and marketing as a hairstylist.

Find out more:

Mane Circle IG

Kimber Chapman on IG

In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.

Reonna Green is a hairstylist turned attorney and since she finished law school she has devoted her career to helping beautypreneurs and service providers protect their business assets.

In this episode Reonna is going all in on contracts and consents as well as giving actionable advice you can apply to your business today.

Two of the major takeaways from today’s episode are how to make sure that your cancellation policy is ACTUALLY legit and enforceable (it’s not hard but you may be skipping this step) and how to make sure your insurance is covering everything you think it is.

This episode taught me a lot about protecting time and money as a hairstylist, salon owner or beauty entrepreneur and you don’t want to miss it!

Check out Reonna on Instagram

In today’s episode, I introduce my listeners to Ebony Nelson, a systems and marketing coach for independent beauty pros. She joins us today to give us insight on her 6 Figure Success Model for independent hairstylists. From a shampoo girl to salon business owner, Ebony shares her tips, tricks, theories for how to become a successful independent hair stylist. 

A Few Topics Discussed:

Developing a Niche

Enforcing Healthy Work/Client Boundaries

The Reward of Building Confidence Through Building a Business

Links:

*www.ebonynelson.com

*https://www.instagram.com/theebonynelson/ 

*https://view.flodesk.com/pages/60a33d2af58a00835703d97a (FREE TRAINING LINK)

*https://www.facebook.com/hairtheory2.0 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

✈️ Get more information about the Align & Elevate Retreat in Italy this October 🇮🇹

In today’s episode I am interviewing Kristina Russel who is a renowned global educator, podcast host and hairstylist from Sydney, Australia.

We’re talking about…

• Finding a niche

• Becoming an educator

• Messaging to attract the perfect clients

• Building a brand as a hairstylist and then moving into building a brand as an educator

• Finding out what makes you feel successful

• Paid consultations

Listen to Colour Kristina Talks

Visit Kristina on Instagram

Visit Kristina’s website

Find Brooke on Instagram

Visit Brooke’s Website

In this episode, we’re talking about navigating fulfillment and energy management within the beauty industry. We’re diving into the common challenge of burnout and the importance of staying grounded for hairstylists in a profession that often serves as a sanctuary for clients. 

We’re sharing personal experiences, insights, and practical tips to help hairstylists find fulfillment and maintain a positive energy balance behind the chair.

Recognizing Burnout As A Hairstyling:

• Unpacking the nuances of burnout within the hairstyling profession, beyond merely working long hours.

• Personal anecdotes highlight instances of burnout stemming from a misalignment with one's passion and purpose.

Self-Awareness in the Salon Space:

• Stressing the significance of self-awareness for hairstylists in recognizing when a change in direction is needed.

• Brooke Kenyon shares her journey and the wake-up call provided by an external perspective, urging her to reevaluate her path.

Shifting Priorities

• Rethinking success beyond financial gains, emphasizing personal fulfillment in a profession that often revolves around aesthetics.

• Jodie and Brooke discuss pivotal moments when they decided to prioritize their well-being over monetary success.

Facing Fear and Embracing Change Behind the Chair:

• Delving into the fears associated with making career changes in the hairstyling industry.

• Encouraging hairstylists to embrace change as a catalyst for personal and professional growth.

Learning the Business and Adapting:

• Reflecting on the evolving nature of the hairstyling industry and the need to adapt to changes.

• Overcoming resistance to learning new skills, including the use of social media, for sustained success.

Practical Tips for Staying Grounded:

• Transitioning to actionable advice for hairstylists working closely with clients.

• Strategies for protecting personal energy, creating a positive and safe space, and utilizing modalities like Reiki.

Clearing Space and Resetting for Hairstylists:

• Practical insights into clearing energy from salon spaces, ensuring a refreshed environment between clients.

• Establishing boundaries between work and personal life for a seamless transition and presence with family.

Impactful Presence in the Salon:

• Recognizing hairstylists' influence on clients beyond their technical expertise.

I have Nina Tulio, Business Education Ambassador for Oligo Professional and founder of 1N Agency on the podcast!

We go IN on the shift in the beauty business in this episode.

Things have changed.

This past year saw the beginning of the end of packing clients in and the more more more mentality so many stylists have had, by choice or otherwise.

Let's step back and think about what our clients ACTUALLY want.

How can we create fruitful and fulfilling careers that serve our guests better than before?

How can you add more value?

How can you continually grow your business?

How can you ultimately make more money?

Nina and I are getting into all of that and more on todays episode.

You're gonna want to grab a notebook for this one!

Pay attention because today I am going to help hairstylists, salon owners and beauty pros make sure they aren't make one of the five fatal flaws that can KILL your biz on Instagram.

Can't wait to dive into this one!

Episode referenced in the podcast is episode 8 Branding 101 for Hairstylists: The what, the why and the how

Grab your free PDF guide "Style Your Profile"

Resources in this episode:

2 Minute Canva Hack IGTV

Canva

Lightroom

Bridal Beauty Pros: Listen Up!

This Episode is for you.

Find Jasmine on Instagram

Welcome back to another inspiring episode of Hairstylist Rising. In this installment, we're joined by Mariah, a seasoned stylist, mentor, and coach, as we explore the exciting world of hairstylists, salon owners, and suite renters. Get ready to gain valuable insights into setting boundaries, building confidence, and thriving in the beauty industry.

Key Takeways:

Nurturing Skills in the Salon: Mariah shares her early journey working in her aunt's salon and the supportive team that helped her hone her craft and self-confidence.

Transitioning to Independence: Discover Mariah's transition from college to a commission-based salon and eventually becoming an independent stylist in her own salon suite, a pivotal moment in her career.

Educational Odyssey: Mariah's diverse experiences, from being the director of education for an international brand to her roles in salon leadership, have provided her with a unique perspective on the industry.

The Spark of Coaching: Uncover the catalyst that led Mariah to become a coach and mentor, dedicated to helping fellow stylists reach new heights in their careers.

Entrepreneurship in the Beauty Industry: Explore the evolving entrepreneurial spirit in the beauty industry and how it's reshaping the hairstylist profession.

Setting Boundaries with Confidence: Mariah emphasizes the significance of setting professional boundaries with clients, a practice that elevates the stylist-client relationship.

Effective Communication Strategies: Learn from Mariah's expertise in communicating boundaries with clients, fostering mutual respect and understanding.

Proactive Communication: Discover the power of proactive communication when it comes to pricing, policies, and boundaries, ensuring a seamless experience for clients from the outset.

Putting Clients First: Mariah's approach revolves around framing boundaries as benefits for clients, ensuring a client-centric approach that strengthens the stylist-client bond.

Who Should Tune In?

This episode is a must-listen for hairstylists, salon owners, and suite renters seeking inspiration and actionable advice to excel in their careers. Mariah's journey and wisdom offer invaluable insights for professionals at all stages of their salon journey.

Connect with Us:

Say hi to Mariah on IG

Say hi to Jodie

Ashley’s story is a perfect example of the ripple effect in your career and life that can happen when you take your dreams as a hairstylist, salon owner, or beauty industry entrepreneur seriously.

We’re diving into…

Focusing Your Social Media Efforts to Connect with the Local Community:

Ashley shares strategies to use social media effectively to engage with the local community.

Highlighting the importance of targeted content and engaging with followers.

The Benefits of Turning Away Clients:

Surprising insights on how saying no to certain clients can actually benefit both the stylist and the clients themselves.

Exploring the power of setting boundaries and cultivating a clientele that aligns with your values.

Harnessing the Power of a Bad Review:

Ashley recounts how a negative review helped her reconnect with her intuition.

Discussing the lessons learned from feedback and the importance of staying true to yourself.

The Value of Keeping Your Book Open:

Exploring the reasons why hairstylists should avoid closing their books and remain open to new opportunities.

Insights into maintaining a thriving business by embracing a mindset of growth and adaptability.

Pursuing Passion Projects and Time Management:

Ashley's experience as a multi-passionate entrepreneur and managing time effectively.

Strategies for balancing various projects and passions without compromising success.

In this captivating conversation with Ashley, you’ll be treated to a perfect fusion of inspiration, practical advice, and a compelling narrative. Through Ashley's firsthand account, valuable insights on leveraging social media to foster hairstyling career growth are shared. 

Her success story serves as a testament to the transformative potential of treating your business seriously and implementing significant changes to realize your dreams.

As a beauty biz entrepreneur you likely have friends or acquaintances in other areas of the beauty industry. Esthetics, makeup & hair services pair beautifully…. But you can also think outside the box. Med spas, permanent makeup, Clothing or beauty boutiques, maybe even yoga studios for wellness stylists.

There are three strategies we are going to talk about today to help you think outside the box and grow your business and they are in order of speed. Make sure you listen all the way to the end because the third strategy is akin to turning on the taps for new clients.

• Partner with another business to boost visibility

• Referral incentives

• Use Facebook & Instagram ads

Maybe you’re moving cities, opening a new location, introducing a brand new service that you want to promote or you’re coming back from a maternity leave. You need to increase the cash flow and fill gaps in your schedule fast.

Needing to attract new clients to your beauty biz?

Listen in.

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

The idea of change and growth can be a little scary… especially as a hairstylists who’s been conditioned that build a clientele has to be hard and take a really long time. What if you could move to a new city and fully rebuild in 4 months? What if you could bring in aligned clients who trust and respect you? What if you could do it all with ease and flow?

My guest today did just that and she’s going to share some of her secrets and tricks to empower you to live life on your own terms and alleviate the fear of change.

Today’s episode is extra special to me because my guest today is ALSO one of my amazing BBB alumni. She’s done amazing things and I can’t wait to share her journey with you.

This conversation is so inspiring and if you are a visionary stylist it will resonate with you on a really deep level.

I spent a lot of my career feeling misunderstood or like I didn’t quite fit in and we are going to dive into how creativity and vision can feel like a burden… and how life changing it is when you learn how to channel it.

We’re diving into:

💖⁠ Rebuilding a dream clientele at lightening speed

💖 What to do when you aren’t content with where you’re at

💖 What really matters when building and rebuilding a business

💖 How hairstylists and beauty pros can create lives of freedom

💖 What it actually looks like to take a leap of faith

If YOU are a visionary stylist who wants to build a brand and marketing plan that will allow you to create your dream business… the waitlist for my group coaching program is now open and you can get on the waitlist. 

Some huge changes are coming… BBB is going to have even more support and evolve into the complete branding and marketing resource for hairstylist and that means the investment will be changing, being on the waitlist is the only way to get the current pricing when we open our doors for the presale. Head to www.jodiebrown.ca/bbbwaitlist now to be notified.

Get on the waitlist for BBB now

Say hi to Sam on Instagram

Today’s episode is one that’s going to give you quick and actionable tips about your social media marketing that will help you get the best results for the time you’re putting into creating video content.

Grab “5 Easy Instagram Reels Prompts For Hairstylists”

Check out Simple Salon Reels

Creating reels that help you reach your business goals doesn’t actually have to be that hard.

Video content is here to stay BUT you can incorporate reels without dancing on camera or becoming a professional videographer I promise.

Now, In today’s episode all about Instagram reels… We’re going to talk about common mistakes, best practices and the recents updates instagram has made concerning reels and content in general. 

We are talking about:

• Mistakes to avoid when creating reels for your beauty business
• Best practices to get results with video content as a hairstylist
• New Instagram updates that make reels easier and more fun

Thanks for listening to the Hairstylist Rising podcast!

My guest Anna Lamber is the east coast hair extension & manifestation queen who has transformed her career from working multiple jobs, 7 days a week to 6 days every two months while maintaining a beautiful lifestyle.

If you’re a hair extensionist this will resonate with you but I believe there are valuable takeaways for any hairstylist.

Key Takeaways from this episode:

• Discounting your services is often a sign you’re discounting yourself

• The first step towards turning things around if you’re unhappy with where you are

• What to instead of hustling

Visit Jodie on Instagram

Visit Anna on Instagram

🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉

What is the difference between branding and marketing as a hairstylist or beauty professional?

Ren Jones said this “​​Marketing is the equivalent of asking someone on a date. Branding is why they say yes”

In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture.

Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about.

In today’s episode we will talk about both.

You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients.

Find me on Instagram and come say hi!

Here’s what Instagram does for hairstylists... you have the opportunity to call in your dream clients, specialize in the services you love & market yourself FOR FREE. 

You no longer have to rely on the owner of your salon to market for you (hello, the rise of salon suites) and you can establish trust with potential clients before they even meet you. 

The knowledge in this episode applies to salon owners, estheticians, educators, independent hairstylist, commission hairdressers & beyond.

That kind of opportunity that Instagram & social media marketing presents just wasn't available 15 years ago from the comfort of your own home… take advantage.

Let’s get your money mindset right & then show you how to use IG to rake it in.

Want To Know How You Can Use IG To Make More Money As A Hairstylist?

Listen in.

• Show you the kind of content that converts followers to clients
• Help you boost revenue with existing clients through IG posts
• Give you dozens of content ideas to beat the "I have no idea what to post" stress

Find Jodie on Instagram

Find Hairstylist Rising on Instagram

Money coach for hairstylists and my dear friend Misty Jayne is sharing some tough love & important lessons on the podcast today.

As a beauty professional your relationship with your clients is paramount… and you might be surprised to learn that growth in your salon business starts with YOU.

This thought provoking episode is a mix of tough love & inspiration that will show you how powerful it can be to drop the ego and dig deep.

Not only will you grow your business behind the chair and increase your client retention… but you will be a happier person.

Misty is sharing the 3 shifts that she made behind the chair that made a huge difference in how she feels, how she works and the bottom line in her business.

• The biggest mistakes beauty pros are making in terms of building their brands
• How to ditch stressing about "beating the algorithm" forever and rise above the noise when marketing on social media
• What todays most trusted & profitable brands are based on (and how to translate it for your beauty business)

In today's episode of Hairstylist Rising: I wanna shift your mindset around a few things when it comes to being a hair stylist, being a service provider in the beauty industry.

The impact that hairstylists and beauty professionals and service providers can have on this world goes so far beyond what it is that we create behind the chair.

Listen in for a dose of inspiration, motivation & encouragement 🌸

As hairstylists we can take on a lot of energy from our clients and as service providers it’s easy to focus outside of ourselves.

Brittany Carmicheal is focused on changing the industry (and through that, the world) one hairstylist at a time.

Today’s episode is all about finding your joy, finding fulfillment and protecting your energy in the modern world.

Every hairstylist, salon owner, esthetician, makeup artist and beauty professional needs to listen to this episode.

In this episode of the Hairstylist Rising Podcast, we're focusing on the framework for a successful appointment, which includes a killer consultation to ensure we’re reducing friction and misunderstandings. We'll discuss the importance of consistent consultations, regardless of client history or service… to ensure every client feels heard and understood.

Our guest, Ashley Ramirez, will introduce her consultation system, including the benefits of extended consultations and the lessons she learned from past experiences to avoid miscommunication. Her personal drive to set herself apart and provide a unique experience has been a driving force in her career as a hairstylist and what propelled her to open a salon suite and become an independent beauty pro.

Implementing this consultation framework has had a significant impact, with clients feeling heard, cared for, and valued. This has resulted in increased client retention and referrals, as well as boosted profits from services and retail sales. Building deeper relationships and trust with clients is a key outcome of this system.

We'll also touch upon the significance of actively asking for the sale while educating clients about the benefits of recommended products. So, join us as we dive into these essential elements of a successful consultation process for hairstylists.

Say hi to Ashley on Instagram

Say hi to Jodie on Instagram

Today's episode was a BLAST to record.

My guest is branding mentor and web design guru and co-founder of beauty business event Ember Retreat Piper DeYoung. 

In this episode we cover three of my favourite topics: branding, community and mindset.

Piper answers a super commonly asked question: do I really need a website? As well as delivers some amazing insight and inspiration into the hardships our industry has faced in the last year and how to come out with a positive mindset.

There's also an appearance from Piper's adorable daughter doing a little "podcast-bombing" cause we like to keep it real over here!

This is an episode no stylist, salon owner or makeup artist wants to miss.

Check out my newly revamped website!

Visit Piper on IG or at her website.

This episode is special. My guest today is a salon owner, educator and one of my 1:1 coaching clients, Dana.

Dana took a leap of faith purchasing a salon that isn't even allowed to be open at the moment, here's a real time look at the challenges, rewards and growth this past year has offered.

If you're a hairstylist thinking about the next step in your career and curious about how to push past the discomfort of making a change, this episode is for you.

www.jodiebrown.ca/services

Can cleaner products help grow your beauty business? Let’s explore.

My guest Jacqueline Rodriguez is a hairstylist and salon owner who was an early adopter of the clean beauty movement.

 🌸What to look for in clean beauty products

 🌸The importance of embodying your values as a beauty entrepreneur

 🌸The process of switching out your current products 

If you’ve been curious about leading with sustainability or clean beauty in your business, this is an episode that you don’t want to miss.

Visit Jodie on Instagram

Visit Jacquelyn on Instagram

In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.

00:00 Welcome Back to the Hair Stylist Rising Podcast

00:34 Introduction to the Two-Part Episode

01:38 Incorporating Wigs into Your Salon Business

05:16 Technical Aspects of Working with Wigs

07:42 Expanding Your Wig Business Globally

12:16 Steps to Introduce Wigs to Your Clients

21:25 The Importance of Wig Education

24:35 Where to Find More Information

26:23 Preview of Next Week's Episode

Today we are joined by an amazing salon owner, and content creator Michele Pritchard on how we can increase our income with affiliate marketing!

We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work!

Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss.

Find Shanda on Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.

Takeaways

• Press and media coverage can enhance a business's reputation and provide long-term benefits.
• Credibility is associated with getting press and media coverage, which can't be competed with by social media.
• Building a personal brand and leveraging social media can attract bigger press opportunities.
• Earned press placements are more valuable than pay-for-press schemes.
• Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
• PR is about building brand credibility, creating awareness, and generating new opportunities.
• Prompt responses and personalized pitches increase the chances of getting featured.
• Syndicated press placements can provide significant exposure.
• Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
• A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
• The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I’m of course talking about your mindset. We’re touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals.

-Finding the evidence

-Understanding your potential

-Identifying and rewriting your limiting beliefs

-self worth

✨Find Jodie on Instagram✨

💗Join the LAST live round of Beauty Biz Brand Academy💗

Say hi to Stephanie on Instagram

The link Stephanie mentioned is: Bit.y/beautycoursequiz

Welcome to Hairstylist Rising! I'm your host, Jodie Brown. In today's episode, we're joined by Stephanie Mitchell, an expert in salon and spa marketing, who transitioned into teaching Facebook and Instagram advertising for beauty professionals online. Let's dive in.

Here are the key takeaways from my conversation with Stephanie Mitchell:

Online Education Freedom: Online education provides you with the freedom to teach and learn from anywhere. It's a fantastic opportunity for beauty professionals to expand their horizons.

Course Topic Selection: Choosing the right course topic is crucial. Look for a niche that resonates with your audience and addresses their pain points.

Audience Growth: Start small but smart when building your online course audience. Quality over quantity is key.

Balancing Ventures: Balancing multiple business ventures requires organization and time management. Stephanie's insights on this topic can help you succeed.

Building Confidence: Overcome self-doubt and imposter syndrome by taking action and embracing discomfort. Confidence is a crucial ingredient for success in online education.

If you’re a salon owner, hairstylist, esthetician, or beauty industry entrepreneur and you’ve thought about creating a digital course or starting an online business… do NOT miss out on today’s episode.

Send me a DM on IG and let me know what you thought of today's episode

Samantha Lacoste is joining me on the podcast today to discuss salon ownership + marketing as well as navigating the ups and downs of having a business partner.

Sam on IG

Visit Jodie on IG

My guest Teddi is a Suite Stylist Business Coach with a serious eye for design (if you don't believe me check out her IG here)

On today's episode Teddi is sharing her route to success as a soloprenuer salon suite owner and the surprising path she took to get there.

Sometimes becoming a successful hairstylist is a windy road, and I'm so excited for you to hear Teddi's story.

She's also dropping an easy marketing strategy that can increase your profits quick!

I’m answering some of the top & most frequently asked questions from my community that my team has gathered in this episode, so if you’ve had a burning question as a beauty pro… you may well be about to get your answer!

Also, I’ve got some exciting news for hairstylists, salon owners, beauty pros & suite stylists:

The Instagram Visibility Challenge for Beauty Pros is BAAAACKKKK! Click here to sign up.

You can grab your free ticket at jodiebrown.ca/visibility

• Why your Instagram page isn't gaining new followers and find the three key elements your missing to make someone stick around (which allows you to nurture and turn them into clients)
• How to stay consistent and come up with new content ideas, and there is one thing that you can master to maximize the amount of potential dream clients that see your content... you'll learn it on Day 2
• How to increase engagement and get more clients using Instagram specific strategy to organically grow on IG, this quick, actionable + to the point challenge will kickstart your success!

As you know, I teach stylists how to ditch IG overwhelm, build magnetic personal brands and become confident marketing pros with thriving, fulfilling businesses.

I put together this FREE 3 day challenge to help you maximize your visibility and profitability as a hairstylist on Instagram! Grab your ticket here!

Introducing Justin Mackland! He is a Level 3 Apprentice Hairstylist, qualified Colorist and Digital Ambassador for Schwarzkopf Professional. Justin has been picked as Salon Magazine UK's Rising Star and has harnassed the power of Instagram to acheive some incredible things even before he's finished fully qualifying.

This episode is sure to inspire and show you the power of personal branding + believing in yourself.

Find Justin on Instagram

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

🌸Learn more about Beauty Biz Brand Academy🌸

In this episode, we discuss how marketing is an essential skill that every business owner should learn. Marketing is not just about attracting new clients, but also about potentially increasing monetization from your existing clients. If you have a solid relationship with your clients and provide them with an incredible guest experience, there are so many ways to monetize your email list in the next couple of weeks.

It's crucial to feel confident that you can pivot with limited drama, even if Instagram ceases to exist tomorrow. You need to be able to sustain the business that you're working to build, and marketing is not a skill you can afford to opt out of. Think about the fundamentals of haircare, for instance. These are foundational skills that you learn once and then continue to develop through continuing education.

You can learn the foundational skills of marketing, too, and I know that you have what it takes to do so. You've learned harder things than this before. It's essential to learn these skills one time so that you have that foundational knowledge when things change in the future, which they will. You can pivot and take what you're doing to the next level.

Having foundational marketing skills will help you avoid reckless decision-making that doesn't align with your brand and could alienate potential clients.

 If Instagram were to shut down tomorrow, you would have a deep understanding of your ideal client and where they are hanging out. You would be able to choose platforms strategically and think analytically.

Marketing is the best way to take control over your business and attract clients, but it's also crucial to sustain it. It's not something you should be scared of learning because it's a fundamental skill that every beauty business owner needs to understand… and it’s going to give you the skills to conquer whatever may come in the business world.

Dawn Bradley is back on the Hairstylist Rising Podcast and today's topic is fiiiire.

Dawn has been in the beauty industry for nearly two decades and has spent the last 10 years as a business owner. It's her mission to help other stylists avoid the anxiety-inducing pitfalls she has experienced in her career.

Join us for today's conversation about consultations and communication and the silent success killer that's lurking in the hairstylist and salon community.

Grab a notebook, friends!

Go watch Dawn's free communication + consultation class!

Grab Dawn's free Client Attraction Playbook

What is the difference between branding and marketing as a hairstylist or beauty professional?

Ren Jones said this “​​Marketing is the equivalent of asking someone on a date. Branding is why they say yes”

In other words… when you’re marketing essentially you’re extending an invitation to be a part of your community, your business and your culture.

Your brand IS that culture, how people perceive you and how your values, voice and visuals communicate what you’re all about.

In today’s episode we will talk about both.

You don’t need tens of thousands of followers to build a profitable business by marketing yourself online… you do need the kind of personal brand that makes you irreplaceable in the eyes of your ideal clients.

Find me on Instagram and come say hi!

Check out the Scissors Make Cents website

Find Kelly on Instagram

In this power-packed episode, Jodie and Kelly discuss their experiences as salon owners, consultants, and personal growth enthusiasts. 

The conversation covers an array of topics including the importance of a supportive peer group, tackling the challenge of understanding business numbers, the power of retreats, and managing a team effectively. 

Kelly shares her entrepreneurial journey, explaining her transition from hairstylist to salon owner, her approach to team management, and how self-care impacts her professional performance. 

The episode also includes valuable insights into business growth, the crucial role of ongoing education, and planning for a successful year.

Kelly reveals how mentorship played a key role in her progress, leading her to evolve her business strategy and attitude. 

She also emphasizes the importance of self-care and individual growth. 

Kelly explains how she uses a planner to map out her business, illustrating the importance of understanding numbers and tracking key performance indicators for business growth. 

Additionally, Kelly discusses her retreat, Escape to Tulum, emphasizing its focus on mindfulness, self-care, and building an empowering community of like-minded individuals.

Don't forget, if you love the podcast time is running out to leave a review on Apple Podcasts to win $100 gift card to anywhere you want!

My guest today is Lynzie Smith, hairdresser + founder of online networking platform www.independentbeautypros.com

Independent Beauty Professionals is the virtual home for Beauty Pros looking to start or grow their own businesses.

Lynzie has created a strong, inclusive and supportive community of independent hairstylists, make up artists, estheticians, barbers and other beauty professionals who have come together.

We chat about networking, the need for community in the beauty industry and beyond and how we can use our businesses to impact the communities we live and work in... and connect with others online and in person to increase our impact in this world.

In today’s episode, we are chatting with Heather Robertson, an independent and brand educator/bridal stylist from Glasgow, Scotland. We hear about her experience as a brand educator throughout the years and how her success path varies from other industry professionals. Heather is dishing out her experience to help other stylists see that there can be more to hairdressing life than purely just being behind the chair and gives an unfiltered insight into the benefits & challenges of working for major brands.

A Few Topics Discussed:

Life of a Brand Educator

Adapting to Pandemic Changes and What’s Here to Stay

Transitioning From Brand Educator to Freelance Educator

Links:

*https://www.hrhair.co.uk 

*https://www.instagram.com/heatherrobertson.hair/ 

*https://www.facebook.com/groups/hrhairbridalandstyling/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

You know that I believe with all my heart that ANYTHING is possible for you as a hairstylist. My guest today is Ebony Nelson in a hairstylist turned intuitive business coach and I asked her to come back on the show for two reasons…

One. She is the concrete proof that as a hairstylist and visionary you can do ANYTHING

Two. As an intuitive business coach ebony is the perfect person to discuss big dreams, fear, taking risks as a beauty business owner and how your energy and personal growth with change your business. 

We discuss:

• How to face your fears and finally chase your dreams
• Assessing and raising your vibration
• The true cost of hustle culture
• Nurturing your dreams
• Self care & sustainability in your business practices

This conversation was so deep and beautiful that I believe you’ll feel inspired, transformed and lit up by the end of it. 

I can’t wait to get started to without further ado… let’s chat with Ebony

Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads

Beauty industry advertising queen Stephanie Mitchell is back on the podcast today and we’re diving into what’s new for Facebook & Instagram ads as well as how you can use paid advertising to attract clients or increase your retails sales.

Stephanie teaches hairstylists, salon owners, estheticians, permanent makeup artists and all other beauty professionals how to use paid advertising to grow their businesses.

We are talking about holiday promotions, salon gift cards, spa treatments and more. 

Don’t miss this episode!

Register for our FREE workshop: How To Build A Full Appointment Book Using Facebook & Instagram Ads

I have a confession to make, and that is that work has always been something that I either tend to over prioritize and even in some seasons under prioritize...

...or at least that is what I thought when I was chasing this unrealistic idea of "work life balance."

I think that for so many of us, the idea of work-life balance is just another goal to hit or something unattainable that we have to chase. 

On today's episode, I have brought on Kim Kennedy, who is a stylist and a business coach for hairstylists. And we are going to talk all about what Kim likes to call salon life harmony.

So we're no longer trying to. Achieve some sort of balance. We are honoring ebbs and flows and really working on how we can incorporate boundaries that let us enjoy our lives and thrive in business. I am really excited for this conversation and I think that you are going to love it. 

Find Kim on Instagram

My guest is Suzanne Minskey, founder of Beauty Business Collective and freelance bridal hair and makeup artist.

Suzanne is a 13+ year veteran of the bridal beauty world and has combined her years of experience working with brides with her business know-how to create the Beauty Business Collective and bring bridal hairstylists and makeup artists the best in education to take their business to the next level.

Find Suzanne on IG and visit the link in her bio for access to her free masterclass + amazing blog posts

Grab your coffee and listen to this magical content! Today I have Lindsey Means, a human design expert, join me on the podcast to discuss our operation manuals for our mind and body.

Learning more about ourselves is one of the best things we can do for our lives and businesses, in the beauty industry and beyond and I can’t wait to introduce this amazing tool for doing just that.

This episode is definitely bringing the energy! Listen in to hear Lindsey’s story and to learn about the different types of human design and how we can apply them within the beauty industry. 

We are chatting about:

What is human design?

How to work in alignment with your design type

The “New Age” of salons

Links:

https://www.instagram.com/lindseymeans_/ 

https://lindseymeans.podia.com 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/ 

Say hi to Jodie on Instagram

Check out Jodie’s website

In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.

00:00 Introduction and Greetings

00:06 Diving into Education and Attention Spans

01:08 Chris's Journey into Education

03:34 Key Insights on Effective Teaching

05:50 Common Mistakes in Education

10:30 Branded vs. Independent Education

21:52 Engaging Learners Effectively

28:07 Future Trends in Education

30:02 Conclusion and Farewell

DM Jodie on IG

DM Claire Monroe

In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.

00:09 Background and Journey into the Beauty Industry

02:11 The Impact of Modern Marketing Strategies on the Beauty Industry

03:04 The Role of Email Marketing in a Hairstylist's Business

07:00 The Power of Automated Email Marketing

09:49 The Value of Lead Magnets in Business

13:07 The Impact of Email Marketing on Business Revenue and Client Retention

16:08 The Importance of Reviews and SEO in Business Growth

19:55 Getting Started with Email Marketing

Say hi to Jodie on Instagram

Check out Jodie’s website

In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.

00:00 Welcome Back to the Hairstylist Rising Podcast

01:08 Allie's Journey into Salon Design

01:55 The Importance of Branding in Salon Design

04:42 Trends in Salon Design for 2024-2025

05:14 Balancing Trends and Timeless Design

06:13 Maximalism and Personal Style

17:46 Practical Tips for Salon Storage Solutions

20:32 Resources and Final Thoughts

DM Jodie on IG

In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.

00:00 Introduction: Reducing Last Minute Cancellations

01:37 The Emotional Impact of Cancellations

02:12 The Shift in Cancellation Policies

02:58 The Current State of Cancellations and No Shows

05:44 The Importance of Having a Cancellation Policy

06:48 The Power of Regularly Communicating Policies

09:37 The Consequences of Not Communicating Policies

11:10 The Long Term Impact of Charging Cancellation Fees

20:07 The Importance of Fair Policies

21:18 When to Charge a Cancellation Fee

22:33 Reducing Last Minute Cancellations

23:32 Setting Up Policies and Systems

24:29 Streamlining the Client Experience

25:37 Preventing Last Minute Cancellations

28:29 Handling Deposits and Rescheduling

30:44 Balancing Business and Human Emotions

36:10 Creating an Excellent Client Experience

38:05 Final Thoughts and Advice

This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry.

00:00 Introduction and Guest Background

01:43 Justine's Journey into Medical Aesthetics

06:35 The Challenges of Entrepreneurship and Burnout

08:44 Rebuilding and Prioritizing Self-Care

10:24 The Birth of Lipstick Empire

13:46 Overcoming Obstacles and Building a Successful Business

25:38 The Importance of Community Involvement

34:00 Final Thoughts and Advice for Entrepreneurs

Get your ticket for Social Pop Party

Calling all hairstylists, salon owners, estheticians, facialist, waxers, lash & makeup artists… basically all beauty pros: you CAN use social media to increase your income, not just chase engagement.

In today’s bonus episode I’m chatting with Stephanie Mitchell about her upcoming event social pop party and how she’s curated the speakers to give you the ultimate experience.

We’re also talking about certain features on Instagram that can help you start conversations with your audience and build the kind of connections that lead to booking.

Get your ticket for Social Pop Party

I am joined today by my guest, Sean Dolan, who is a salon owner and aspiring educator based in South Africa.

" I think if you're marketing your strengths, it's, it's the most authentic you can be. It's, it's the one thing that you can really help people with." 

You do NOT want to miss this episode.

Connect with Sean on Instagram.

The third and final installment in our going independent for hairstylists series!

Rob has a hand in almost ALL aspects of the beauty industry.

Not only does he own a commission salon, product line and chain of barbershops... he also started Sundays Inc which is a salon suite community. Check them out here.

In this episode, Rob talks about the rise of the independent stylist, social media and the insecurity that can come from change.

His story is one that includes a powerful mindset shift and the power of acceptance and fluidity in business.

Make sure you don't miss this one.

Here's where you can find more from Rob.

Sundays Inc on IG

Rob on IG

Salon Blunt on IG

Mast on IG

Today's episode is a replay of one of my favourite's from all the way back in 2020!

Next week we'll be back with a brand new episode of Hairstylist Rising.

Get ready to learn a LOT today.

I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY.

We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results.

Marketing, branding and business all go hand in hand... and you can't do much successfully without all three.

Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities.

Here's a recap of the tools I mention in the podcast:

• Canva
• Lightroom Mobile App
• Later

Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen.

In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.

00:00 Introduction to the Podcast

00:54 Upcoming Free Training Announcement

01:34 Building a Luxury Business in a Small Town

02:13 Overcoming Misconceptions About Small Town Businesses

05:56 The Importance of Community and Connection

06:45 Addressing Market Saturation Concerns

11:43 Transitioning to a Package Pricing Model

28:06 Focusing on Internal Business Factors

32:57 Conclusion and Final Thoughts

Confused about how IG works or just wanted to hit the next level?

THIS is the episode for you.

Jennifer Kenney breaks it down and keeps it real.

Come say hi to me or Jennifer over on IG...

And if you love her on this episode make sure to check out The Independent Stylist Podcast!

🎉Sign up for the How To Build An Aligned Clientele Masterclass🎉

The three most important things that you can do as a hairstylist to elevate your brand. You know, and I know a brand is one of the most valuable things that you can spend your time creating for your beauty business. 

👉🏼 Clarity

👉🏼 Connection

👉🏼Consistency

Dialing in and elevating your brand as a hairstylist is something that's going to serve you for the months and years to come. Creating a captivating brand for your beauty business is one of the most important things you can do. 

Examining these three areas will help you elevate your brand & guest experience and lead to forever loyalty and ultimate trust with your guests.

The best way to support this podcast is to share with a friend & leave a rating or review on 

Say hi to Jodie on Instagram

Check out Jodie’s website

In this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.

00:00 Welcome and Introduction

01:05 Renee's Journey in the Beauty Industry

03:01 Becoming an Educator: The Aha Moment

03:55 Overcoming Challenges and Building a Brand

10:15 The Importance of Structure and Clarity

28:14 Creating Your First Offer

34:28 Final Thoughts and Where to Find Renee

This is the first episode of our four-part series on the luxury hair service market. In collaboration with three other podcasters in the hair industry, we'll be sharing insights and strategies to help you elevate your business and command luxury prices.

In this episode, we'll be talking about luxury hair extensions and what makes a service truly luxurious. Whether you're a seasoned hairstylist or just starting your journey, you'll find plenty of valuable tips and information to help you grow your business.

My guests for this series are three soul-led entrepreneurs who are making a big impact in the hair industry. They'll be sharing their experiences and insights on topics that can help you stand out in a competitive market.

Join us for the rest of this series as we dive deeper into creating a luxury brand as a hairstylist, how to get real with your money and your mindset and share our best practices for success. Whether you're looking to attract high-end clients or take your business to the next level, this series is for you.

Connect with Anna Lamber

Freebie:  How To Grow Your Extension Clientele

Instagram:  @woowoohairstylist

Web-Site: www.woowoohairstylist.com

Woo-Woo Hairstylist Podcast:  Woo-Woo Hairstylist Podcast

Salon & hairstylist business coach Nina Tulio is back. For those of you who are new listeners, Nina is a powerhouse business coach and owner of N1 Agency. We are talking about a very hot button topic today, yep, price increases.

We chat about Hourly pricing, and A la carte pricing as we dive into this subject and get into the nitty gritty about why you need to re-evaluate your time and pricing!

We talk how pricing can be affected by beauty pro’s lifestyle and goals, and we also dig into beauty industry trends, your brand and your business. 

There are many instances and reasons WHY hairdressers have to increase prices, and if you haven’t upped your prices recently… you don’t want to miss this episode.

 Things to look at that have been rising and why you need to look at your pricing are:

-Product Cost

-Expenses

-How far out are you booking?

-Cost of living

Whether you are booked and busy or building behind the chair, Nina has got you covered.

Check out Nina at www.Ninatulio.com

Welcome back to the Hairstylist Rising Podcast! Today, I’m joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.

We dive into:

• Harley’s journey on TikTok, from creating her first viral video to making consistent daily sales.
• How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.
• The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.
• How Harley’s videos attract three distinct audiences: hairstylists, clients, and brides.
• Why hairstylists should consider affiliate programs and UGC as part of their business strategies.
• What Harley plans to do if TikTok is banned, and how she’s leveraging other platforms like Instagram and YouTube.

This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.

Follow Harley on Instagram: @harleydoeshair_

Follow me on Instagram: @itsjodiebrown

Casey is showing you how to tweak your Instagram strategy to maximize your efforts as a small town stylist, as well as how to show up in places you might not have thought of yet. and some of her incredible advice applies to ALL stylists, regardless of your location.

Find Casey On Instagram

✨Find Jodie on Instagram✨

Find Hairstylist Rising on Instagram

Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button.

Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass.

We’re diving into how personal development can lead to professional results. Our guest, Chris, a salon and stylist performance expert, shares his insights on the importance of self-awareness and how it can impact your hairstyling career.

Many hairstylists focus solely on the surface-level aspects of their business and ignore the deep foundational work necessary for long-term success. 

Throughout the episode, Chris opens up about his own vulnerabilities and the personal development strategies he's employed throughout his 22-year career in the beauty industry. From mindset shifts to goal setting and self-care practices, Chris offers practical takeaways for hairstylists looking to enhance their personal and professional lives.

Whether you're a salon owner, stylist, or leader in the industry, this episode is a must-listen for anyone looking to unlock their full potential. 

Take advantage of this insightful conversation with Chris, and learn how you can take your hairstyling career to the next level with personal development strategies.

Tune in now to discover how to leverage personal development for success in the hairstyling industry!

Say hi to Jodie on Instagram

Find Chris on Instagram

DM Jodie on IG

This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.

00:00 Meet Crystal Green: The Hair Mentor

01:19 The Power of Digital Marketing in Hairstyling

03:54 Crystal's Journey from Dentistry to Hairstyling

07:10 The Importance of Client Experience in Hairstyling

09:36 Transitioning to Education and Mentorship

15:26 Making the Client the Hero of Their Hair Journey

19:30 Understanding and Valuing Client Feedback

23:17 Redefining the Role of a Hairstylist

24:06 The Importance of Brand and Personality in Hairstyling

24:29 Crafting Your In-Person Brand as a Hairstylist

25:48 Maintaining Professionalism While Being Authentic

26:42 Navigating Client Conversations and Experience

33:46 The Power of Communication in Hairstyling

38:32 In-Person Marketing Strategies for Hairstylists

42:29 Connecting with Your Audience and Growing Your Clientel

This week, I invited my friend Misty Jane on to host! She is asking me all the deep questions that give you listeners a chance to get to know me on a more personal level.

Vulnerability is important and it was time I practiced what I preach!

Check out the latest to get to know the woman behind the brand! 

Sign up for the FREE IG Visibility Challenge at www.JodieBrown.ca/freechallenge

Links:

https://podcasts.apple.com/us/podcast/backroom-beauty-talks-with-misty-jayne/id1526082702 

https://www.instagram.com/backroombeautytalks/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/

In this episode, we explore the concept of allowing ourselves to evolve as individuals and business owners in the beauty industry. Join us as we dive deep into the journey of Marissa Bender, the owner of Moss Hair Collective in Columbus, Ohio, as she shares her story of growth, change, and empowerment.

• Introducing Marissa Bender and Moss Hair Collective:

•  

• Marissa Bender introduces herself and her journey in the beauty industry.

• Her upbringing in a family with a strong connection to the salon world.

• Finding Her Path:

•  

• Marissa's initial resistance to becoming a hairstylist.

• The artistic and creative influences in her life.

• Choosing hair school and the love she developed for hair color.

• Exploring Different Salon Models:

•  

• Marissa's experience working in various salon models, including commissioned salons and a salon loft.

• Gaining diverse experiences and perspectives in the beauty industry.

• Collaboration and Transition:

•  

• Collaborating with a friend to start a salon loft.

• The challenges and rewards of operating the salon loft for two years.

• Transitioning to a modern commissioned salon.

• Embracing Change:

•  

• The pivotal moment that led Marissa to realize her preferences in business ownership.

• The importance of considering lifestyle choices as a business owner.

• Letting go of responsibilities for others' paychecks.

• Creating a Unique Salon Culture:

•  

• Building a brand to attract the right people and clients.

• The significance of mentoring independent stylists.

• Embracing change and continuously evolving to meet your own needs.

• Handling Competition and Change in the Industry:

•  

• Addressing the abundance of salons and stylists in the beauty industry.

• Encouraging a healthy mindset of embracing...

Join The 5 Day Self Care Kickstart Challenge

I recently polled hairstylists on Instagram and more than half said they aren’t even coming close to prioritizing self care enough. For that reason… I invited my friend Brit Carmicheal onto the show to chat about it.

The Need for Consistent Self-Care

• My personal experience with burnout and the journey to self-care.

• Why self-care is not a one-time solution but a consistent practice.

• Self-care as the foundation of energy and business success.

Self-Care Is a Daily Practice

• The importance of awareness and honesty with oneself.

• The mental shift required to prioritize self-care.

• Practical tip: Starting with a "What Lights You Up" list.

Finding Your Self-Care Routine

• How to determine what self-care practices work best for you.

• Breaking free from rigid routines and finding what fits your lifestyle.

• The power of experimenting with self-care for at least a month.

This episode is a must listen for every person in the beauty industry as we spend so much time caring for others!

Say hi to Brit on Instagram

Say hi to Jodie

Using Instagram and digital marketing to grow your brand and build your beauty biz is fully possible, and I've created "The 3-Step Path to Content That Connects" to get you results!

Whether you're an independent hairstylist, salon owner, you're trying to grow your clientele or you're expanding into coaching or education... these tips are going to change your content game! 

In today's episode I'm walking you through the whole process.

Click here to download the free workbook

Now press play beauty pros and let's dive in!

Listen to Part 1 of the Hairstylist Rising Podcast

In this episode Lindsey Means talks about using Human Design in a way that instantly elevates your clients experience making it feel like luxury.

This is Part 2 of a 4 Part Series.  In Part 1,  we dive into building a business as a luxury hair extension provider.

Learn more about Lindsey

Lindsey Means - Human Design Expert & Guide Freebie: https://lindseymeans.podia.com/33ways

🤳Instagram: https://www.instagram.com/lindseymeans_/

💻Website: https://www.lindseymeans.com

👑Find Your WAI Podcast: https://www.findyourwai.com

🧘🏻‍♀️Link to get Human Design Chart: https://www.jovianarchive.com/Get_Your_Chart 

Anna Lamber - The Woo Woo Hairstylist

Misty Jayne - The Cash Confident Stylist

Get ready to have a breakthrough year around luxury services and experiences.

Let me know what you thought of this series, send me a DM on Instagram 

In this inspiring conversation, we dive deep into Misty Jane's wealth of knowledge and expertise, and explore how to align your money mindset for unparalleled success. 

Misty is sharing her invaluable insights, empowering you to break free from limiting beliefs and step into a mindset of abundance.

 Get ready to uncover practical tips and transformative exercises that will help you shift your perspective and open the doors to financial freedom as a hairstylist. Prepare to be inspired as Misty Jane guides you toward unlocking your true potential and creating a prosperous future.

We’re gonna dive into…

The Influence of Personal Money Blocks on Pricing and Perceived Value:

• Explores how personal money beliefs can affect pricing strategies.

• Discusses the importance of understanding and addressing these blocks.

• Highlights the significance of perceiving and communicating value to clients.

Unpacking the Energetics of Money and Self-Limiting Beliefs:

• Examines the role of mindset in attracting financial abundance.

• Explores common self-limiting beliefs that hinder business growth.

• Provides insights and strategies to overcome these limitations.

This is Part 4 of a 4 Part Series

Check out our collaborators:

Misty Jayne - The Cash Confident Stylist Podcast

Lindsey Means - The Find Your Wai Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

This episode is a must-listen. The one and only Sophie B and I are discussing some hard hitting topics when it comes to the salon industry. She takes us through her journey of becoming a salon owner and how she is ditching the old school teaching and embracing the new! This episode is for all beauty professionals, whether you’re a seasoned stylist, apprentice, independent stylist or salon owner. 

Listen in for a glance inside Sophie’s predictions and advice for a new school of salon owners and the beauty industry movement that is going to take the hair world by storm.

A Few Topics Discussed:

Reframing the Mindset of Salon Owners

Boundaries - Personal Brand and Personal Life

Process of Producing a Product Line & Knowing Which Dreams To Follow

Links:

*https://www.colourmesophieb.co.uk 

*https://www.instagram.com/colourmesophieb/?hl=en 

*https://www.facebook.com/ColourMeSophieB/ 

As always you can find us at:

*https://www.instagram.com/hairstylistrising/ 

*https://www.jodiebrown.ca/hairstylistrising/

Do you find yourself totally exhausted with running your business as an independent hair stylist or beauty business entrepreneur? You’re not alone, friend.

The requirement to be “on” all the time is one of the biggest challenges business owners face, particularly within the service industry. The relationship between beauty pros and their guests is unlike any other but you can’t pour from an empty cup.

Time is a non-renewable resource and my guest Hunter Donia is helping hairstylists take theirs back. On today’s episode we are going all in on:

• Implementing boundaries
• Automation
• Using technology to save you time
• Effective client communication
• Making sure the “success” you are chasing is aligned with what you truly want

Get ready to be inspired!

Find Hunter on Instagram

Grab 5 Ways To Automate Your Business

Welcome to today's episode, where we dive into the strategies to help you make an extra $10,000 behind the chair in 2024. We're thrilled to have Christina Leist, a beauty industry expert and educator, here to share her insights and guidance on achieving financial growth in your beauty business.

 Christina discusses various strategies to increase your income behind the chair in 2024.

1. Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income.

2. Offering Extra Haircuts: Encourage clients to schedule more frequent haircuts. Even a small increase in the number of haircuts per day can significantly contribute to your annual income.

3. Consistent Consultations: Keep consultations fresh and engaging, whether with long-term clients or new ones. Discuss the latest trends, treatments, and options, making clients feel excited about trying something new.

REMINDER: A Really Suite Summit is kicking off this week. Last year over 4000 beauty pro’s attending this event and I expect this year it’s going to be even bigger and better!

This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.

🎉 Grab your FREE ticket HERE 🎉

It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators. 

💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content, 

💖Megan Diez will speak on adding luxury services to your menu, 

💖Chrystal L will teach the importance of building an inclusive brand

💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education, 

💖Casey Taylor is talking marketing for small town stylists and 

💖Hunter Donia is teaching how to prevent burnout

I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too! 

🎉 Grab your FREE ticket 🎉

My guest is a hairstylist & former student and coaching client of mine who has made HUGE career shifts, opened her own salon suite, gotten into education and increased her income exponentially in the past year or so by focusing on just a couple key things.

We are going to talk about branding yourself as a beauty professional, calling in  dream clients and building a business on your own terms. Kara gives an unfiltered look at what it’s REALLY like to build a brand and business as a beauty pro.

Don’t miss this episode!

Welcome to today's episode! In this exciting conversation, we are joined by Alyssia Dodson, also known as the Main Seamstress, a seasoned professional in the beauty industry with two decades of experience. Alyssia is on a mission to revolutionize the way hairstylists approach their craft, and in this episode, she shares her unique perspective on "Hair as Fabric." Let's dive into this captivating discussion and explore the innovative concept of treating hair as fabric, transcending traditional notions of hair care and styling.

• The Journey to Hair as Fabric:

• Alyssia reflects on the common thread she observed in her clients' experiences related to hair texture and styling. She notes that hair challenges aren't limited to specific ethnic backgrounds, and she wanted to empower stylists to embrace a more inclusive approach.

• She highlights the need for comprehensive education on texture in the beauty industry and how it was a glaring omission during her own training.

• Creating a Safe Space:

• Alyssia shares her inspiration for creating a safe space for stylists and clients to discuss hair without fear or exclusion. She emphasizes her desire to offer the same welcoming environment she experienced when entering the industry.

• Jody and Alyssia discuss the importance of specialization and the need for stylists to cater to all hair types and clients.

• Hair as Fabric Concept:

• Alyssia explains how she started visualizing hair as fabric and its positive impact on both stylists and clients.

• She discusses the importance of adjusting one's lens to see hair differently and how this adjustment reignites creativity.

• Education Approach:

• Alyssia provides insight into her educational framework, which includes a tactile and visual learning approach.

• She encourages stylists to use fabrics for visualization, helping both stylists and clients understand how to handle and care for different hair types.

• The education delves into foundational elements, product application, cutting techniques, and styling methods, offering a holistic understanding of "Hair as Fabric."

Connect with Alyssia on social media at @MainSeamstress and visit her website, HairFabricEducation.com, for more information on her classes and consultations.

Want to create engaging reels to market your beauty business on Instagram in less time than it takes to get your Starbucks® order?

Major announcement for stylists who want to create reels in MINUTES that actually connect with dream clients: Simple Salon Reels is here! ✨ ⁠ ⁠ Stop spinning your wheels & wasting precious time scrolling the reels tab for inspo... especially when you can spend $37 (if you join today) instead 💖⁠ ⁠ You can get instant access to Simple Salon Reels now, click here🎉⁠

⁠ Why am I so excited about this? It's a fast & easy solution to take the stress out of video content for hairstylists.⁠ ⁠ Simple Salon Reels gets you:⁠ ⁠ ✨Customizable Done For You Canva Reels Templates ⁠ ✨50 Ready To Use Reels Prompts⁠ ✨Video lessons walking you through everything from capturing video content to creating reels in minutes⁠ ✨ Reels That Grow Your Clientele⁠ ✨ Simple Salon Reels Planner⁠ ⁠ I wanted this to be accessible to ALL hairstylists because you've spent enough time stressing over Instagram updates! The early bird price of $37 goes away tonight.

Learn more about Simple Salon Reels here

In today’s episode we discuss branding and marketing for luxury services. As hairstylists, independent stylists and salon owners… we need to know that luxury services require specific messaging and creating a transformational experience. 

We’re going to touch on three main points to elevate branding for luxury services. 

1. Communicating value and transformation by focusing on what is in it for the client. 

2. Consistency in messaging and branding to build trust with clients. 

3. Customization to create a unique experience for each client. 

We chat about the importance of consistency and over-delivering to maintain trust and ensure repeat business. As professionals in the beauty industry, we understand the importance of a well-defined brand to attract clients and build a loyal following and that’s exactly what we are diving into today.

This is Part 3 of a 4 Part Series

Check out our collaborators:

Misty Jayne - The Cash Confident Stylist Podcast

Lindsey Means - The Find Your Wai Podcast

Anna Lamber - The Woo Woo Hairstylist Podcast

In this episode, we dive into an inspiring journey of entrepreneurship and purpose in the beauty industry. Chrystal L. is an experienced hairstylist and salon owner, and she’s here sharing her story of starting a tech company called All Hair Academy Tech. She discusses the importance of systems, inclusivity, and creating a platform that empowers salon owners to build profitable and scalable businesses. Get ready to be motivated and discover what's possible in the beauty industry.

Highlights & Key Takeaways:

• Chrystal's journey from being gifted a salon to starting a tech company

• The pivotal moment that led Chrystal to realize her passion for systems and inclusivity

• The challenges faced by salon owners in understanding business scalability and retirement planning

• A hairstylists encounter at a startup weekend and the serendipitous events that unfolded

• The process of participating in a pitch competition and forming a team to build a prototype

• The significance of community and mentorship in navigating the tech industry

• Chrystal's vision for All Hair Academy Tech as an all-in-one salon management and e-learning platform

• Empowering salon owners to maintain brand autonomy and lead with their values

• Chrystal's insights on the possibilities and opportunities within the beauty industry

If you're a hairstylist or salon owner looking to scale your business, this episode is a must-listen. Get ready to be inspired and motivated to pursue your entrepreneurial dreams in the beauty industry.

Let us know what you thought of the episode!

Find Chrystal on Instagram

Visit the All Hair Academy website

Chrystal is an inspiring, innovative powerhouse salon owner & educator. She's spilling on why she created a totally unique online program focusing on ALL Hair.

Where to find Chrystal L:

On Instagram 

All Hair Academy

Find Samantha on IG

🌸Let Jodie know what you thought of this episode🌸

In this episode, we have a special guest, Samantha Harmon, who wears multiple hats as a hairstylist, educator, content creator, and podcast host. Join us as we delve into the beauty industry and explore the incredible opportunities beyond the salon chair.

Main Talking Points:

• Journey into the Beauty Industry: Samantha shares her journey into the beauty industry, which was influenced by her mother, a hairstylist, and her father, who owned a beauty supply franchise. Despite initial insecurity, she found her passion for creativity and flexibility within the industry.

• From PR and Marketing to Content Creation: Samantha's background in public relations and marketing helped her when she started posting on Instagram in 2018-2019. Aesthetic feeds were trending, and her marketing skills gave her an edge. She discusses the evolution of social media in the hairstylist world and its impact on her career.

• Navigating Imposter Syndrome: Samantha discusses her struggle with imposter syndrome and the pressure to appear perfect on social media. She reveals how personal experiences and life changes have inspired her to open up and be transparent about her journey.

• Balancing Multiple Roles: Samantha's career includes working behind the chair, content creation, education, and more. She shares her weekly workflow, including salon work, content creation, and catching up on tasks, and emphasizes the importance of delegation and building a team as her career expands.

• The Love for Podcasting: Samantha reveals her love for podcasting and the meaningful connections it allows. She discusses her desire to help others by sharing her experiences and thoughts on mental health, imposter syndrome, and life's challenges.

• The Journey of Growth: Samantha reflects on her journey and the importance of giving yourself permission to evolve at your own pace. She encourages listeners to embrace the idea that growth happens in its own time.

If you want to dive deeper into Samantha's world, check out her podcast, "Samantha's Beauty Confessions," available on major podcast platforms. Stay tuned for more inspiring conversations and industry insights. Remember, your journey is uniquely yours, and it's okay to take things one step at a time.

"Any time that you're ready to level up, no matter how far along in your journey you are, even if you are an extremely talented and successful hairstylist... whatever that next step is: it's going to feel scary. It's going to feel unknown. You're going to want to back out of it a million different times"

You do NOT want to miss this episode.

Visit Yara on IG

Today’s episode is special because my guest today is a stylist who has accomplished so many incredible things in the few short years she’s been a part of the beauty industry… and she’s also a BBB alumni, so extra close to my heart.

Carli Burton had to overcome some major challenges ( Workplace discrimination & a worldwide shutdown to name a couple) to get where she is today and she’s sharing about her journey to inspire you to find your purpose during difficult times and keep going.

We’re also talking about how getting clarity on her brand enabled Carli to open, grow and then MOVE a salon suite successfully during her first 3 years in the industry.

No matter where in your journey as a hairstylist or beauty pro you are, you definitely want to tune into this episode.

In today's episode, we'll be delving into a critical topic that affects all of us in the salon industry—creating psychological safety. Our guest, Stephanie, has a wealth of knowledge and experience in transforming salon cultures to be more nurturing and empowering. Stay tuned for insights that can truly elevate your salon game.

Episode Highlights:

1. Introduction to Stephanie's Journey

Join me as I chat with Stephanie, who has journeyed through the salon industry and now helps us navigate its complexities.

We'll explore the challenges and toxic behaviors that can plague salon cultures and how Stephanie's mission began.

2. The Drive for Change in the Salon Industry

Stephanie reveals her motivation to assist salon owners in aligning their values with their salon culture.

Many salon owners start with a commitment to do things differently—let's find out how.

3. Understanding Psychological Safety in Salons

What exactly is psychological safety? Stephanie breaks it down and shows us how it applies uniquely to salons.

We'll learn about the 13 aspects of psychological safety and why they matter in our industry.

4. Adapting Psychological Safety for Salons

Stephanie shares her practical approach to making psychological safety accessible to salons and small businesses.

Discover the emotional side of the salon industry and why addressing it is paramount.

5. The Impact of Client Relationships

Hairstylists invest emotional energy in their client relationships—Stephanie and I discuss the implications.

How can these relationships lead to compassion fatigue and burnout? Find out here.

6. Decision Fatigue and Self-Care for Hairstylists

Stephanie explores the concept of decision fatigue and its effects on mental well-being in our profession.

We'll also dive into intentional scheduling and essential self-care practices for hairstylists.

7. Taking Personal Accountability for Change

We discuss the power of personal accountability in improving mental health and transforming salon culture.

Learn how positive changes can create a ripple effect in your salon.

8. The Role of Resilience

Stephanie emphasizes how building resilience is a key component of psychological safety.

Discover how resilience contributes to personal and professional growth.

9. Creating a Positive Salon Culture

Stephanie shares her mission to empower individuals within the salon industry to be catalysts for positive change.

Remember, change starts with each person, leading to a ripple effect of transformation.

Connect with Stephanie on Instagram: @PsychologicallySafeSteph

Visit her website: Wave Society

Stephanie's passion for improving salon culture and promoting psychological safety shines through in this enlightening conversation. Her insights remind us that positive change begins with personal accountability and a commitment to fostering a safe and nurturing environment, not only in salons but in all aspects of our hairstyling journey. Thank you for joining us on this episode of Hairstylist Rising.

Say hi to Jodie on Instagram

Check out Jodie’s website

In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.

00:00 Introduction and Welcome

00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals

01:46 Success Stories and Benefits of Ads

04:22 Changes in Ad Strategies and Formats

06:41 Effective Ad Techniques and Testing

13:04 Targeting and Personalization in Ads

17:40 Conclusion and Final Thoughts

Calling all beauty bosses who want to make a massive impact and massive income: putting your focus into your brand is the move. Today we are going to hit the branding conversation from a different angle and discuss how your salon decor can reinforce your visual brand identity, build trust and loyalty with your clients and establish the kind of consistency that leads to a sustainable and successful business.

I’ve said it before and I’ll say it again… your visual branding is a vital part of communicating what you do, who you serve & who you are to ideal clients but I still encourage you to do the foundation work first so you can be sure your branding hits all the right notes and speaks directly to those dream clients. 

With that being said I want to introduce you to my guest!

Aly McKinnon is a hairstylist, salon suite owner and interior designer enthusiast who has taken all her passions and fused them together to create The Organized Hairstylist, a brand that’s purpose is helping hair pros get organized in their physical space and create salon suites they love.

Today we are talking about which pieces are worth investing in, how to make a big impact on a small budget and what the costs actually look like to go majorly custom… that part is going to really surprise you because it definitely was a way different number than I was expecting.

Remember hair pros…

“Your brand is the single most important investment you can make in your business.” - Steve Forbes

@citrine.hair

@theorganizedhairstylist

In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.

00:00 Introduction to Navigating Change

01:09 The Messiness of Change

01:23 The Year of the Soft Skill

02:11 The Pain and Growth of Change

02:24 The Grief of Change

02:48 The Imperfection of Change

03:19 The Challenge of Navigating Change

04:33 The Power of Authenticity

05:34 The Importance of Inner Skills

10:11 The Power of Passion

18:11 The Journey of Evolution

19:47 The Power of Curiosity

28:28 The Importance of Self-Care

33:24 Conclusion: Embracing Change

We’re talking about outsourcing and bringing on a virtual team member. 

We’re answering the big questions like…

What is a virtual assistant?

How can a virtual front desk team take client communication off your plate & to the next level?

Lastly, we’ll talk about whether or not a VA or online salon receptionist is right for you and where you are in your business right now because let’s be honest… 

When you go independent as a beauty professional or open a salon… you’re really just hoping to make it work a lot of the time. 

The extra tasks and job descriptions don’t get to you right away because your business is your baby! You are inspired and ready to go and you feel like this limitless energy and excitement will be around forever, amiright?! You may… have created some habits that after a few months you aren’t exactly thrilled to upkeep. 

Adding a team member or systems to support you is the best way to combat this and today’s episode will help answer whether the first option is a good fit.

💖Visit Jodie’s Website 💖

✨Say hi on Instagram ✨

💆‍♀️Learn more about StyleSmart VA

In this episode of the Hairstylist Rising Podcast, we dive into the topic of discounting and promotions in the hair industry. Our inspiration for this discussion comes from a post by Nina Tulio, a frequent guest on the show.

We are discussing the difference between discounting and well-thought-out promotions. While promotions can be an effective marketing strategy to attract new clients and offer value, discounting can have negative long-term consequences for a stylist's brand and reputation.

Next, we explore the reasons why hair stylists might be tempted to offer discounts, such as slow business or competition. However, we caution against relying on discounting as a long-term strategy and discuss alternative ways to add value without devaluing our work.

We tackle the topic of "charge your worth," a popular phrase on social media. 

We are sharing insights on attracting new clients. We discuss the importance of building a strong online presence, delivering exceptional service, and leveraging referrals. We also offer tips for using promotions to attract new clients without sacrificing our value.

Overall, we hope this episode encourages hair stylists to prioritize their value and worth in their pricing strategies and promotions. By focusing on building a strong reputation and delivering exceptional service, we can attract and retain clients in the long term.

🌸Get instant access to my FREE masterclass “Building An Aligned Clientele As A Hairstylist”🌸

🌸Learn more about Beauty Biz Brand Academy🌸

I've said it before and I'll say it again: there is NO one road to success in this industry!

Today's episode is a little different: we talk competitions, session styling and how to really make a name for yourself in that world as a hairstylist.

The Hairstylist Rising Podcast has a global audience and global guests, and I loved discussing the importance of that community with today's guest Darrel Starkey.

He is a salon owner, father, educator, competitor and brand ambassador who has taken resilience up a notch and is the definition of determination and faith in purpose.

Can't wait for you to listen to todays episode.

Check out Darrel on Instagram!

DM Jodie on IG

In this crossover episode of "Hairstylist Rising," hosted by Jodie Brown, and "The Cash Confident Stylist," hosted by Misty Jayne, we delve deep into the world of hairstyling, entrepreneurship, and personal growth.

We, the hosts of these two podcasts, share our experiences and journeys in the hairstyling industry.

Jodie, the host of "Hairstylist Rising," began her journey as an educator, sharing her expertise in building a successful clientele using Instagram. However, her initial foray into education revealed a crucial realization: not everyone possessed our knowledge. This recognition became the cornerstone of her mission, to empower hairstylists by teaching them the ins and outs of marketing themselves effectively.

As Jodie evolved in her career, she transitioned from social media management for brands and educators to establishing a full-fledged content marketing agency, serving as its creative director and strategist. Each step forward required letting go of tasks and embracing change, a process that challenged her ego and self-perception.

Misty Jayne, host of "The Cash Confident Stylist," joins the conversation, sharing our experiences of evolution in the hair industry. Together, we explore the intricacies of recognizing the need for change, even when it means relinquishing tasks we enjoy.

We discuss the concept of zones of competence, excellence, and genius, as outlined in the book "The Big Leap" by Gay Hendricks. Stepping outside of our zone of excellence can be daunting, but it's often the key to unlocking our true potential.

Both hosts emphasize the importance of assessing what truly brings us joy and fulfillment, recognizing that evolution sometimes involves letting go of activities that no longer serve our future selves. The conversation touches on the power of outsourcing, prioritizing tasks, and making conscious choices to align with our goals.

Join us in this insightful discussion on evolving in the beauty industry, embracing change, and finding our zone of genius.

Can the way you decorate your salon space really make you more money? This is what we’ll be answering here! In this episode, we're exploring how to make your salon space super stylish, cozy, and unforgettable for your clients. My guest Aly McKinnon, a hairstylist and design enthusiast, shares her journey from a busy salon to her perfectly curated salon suite in California. She's not just about hair – she's also stepping into teaching to help fellow hairstylists make their spaces look and feel amazing.

Episode Highlights:

• Making Your Salon Space Welcoming: Learn how our guest transformed her salon into a unique and stylish place where clients can't wait to come back.

•  

• Design that Shows Who You Are: Discover how the way you design your salon can tell people about your brand, both online and offline.

•  

• Clients Love Great Design: Find out how a well-designed space can make your clients feel at home and super happy, and why that's so important.

•  

• Your Salon, Your Brand: See how your online brand and your salon design go hand in hand, making your whole guest experience look and feel just right.

•  

• Trust the Look: Understand why keeping a consistent design makes your clients trust you more and want to keep coming back.

•  

• Instagram Magic: Explore how to make your salon look so good that clients want to take pictures and share them online, bringing in even more clients.

•  

• Word of Mouth 2.0: Learn how your amazing salon design can start conversations and get people talking about you in person and online.

•  

• More Money, Thanks to Design: Hear how our guest made her salon even better-looking and ended up making more money – a lot more!

Tune in to this fun episode and get ready to discover how design can turn your salon into a place clients love to visit and can't stop talking about. It's not just about hair, it's about making the guest experience consistent and luxurious from start to finish.

Say hi to Aly on Instagram

My guest Jasmine Jone (Beauty + The Network) is the CEO of Alter Image Bridal Hair and Makeup and a bridal beauty business coach.

She is helping freelance hairstylists and makeup artists build sustainable business models that support them year round and don't fall into the "boom-bust" income trap that sometimes freelance and/or seasonal businesses can face.

Jasmine is walking you through how to create an abundance mindset, a business model that scales + how to value yourself and your gifts.

This episode is for ALL hairstylists, makeup artists, independent beauty entreprenuers and all other areas of the beauty business because fundamentally, the practices taught in this episode will benefit everyone.

Ps. If you're not already be sure to follow host Jodie Brown and Hairstylist Rising on Instagram for education + motivation for your beauty business.

I'm chatting with Kelly Bowen, hairstylist, educator and member of the Morrocanoil artistic team.

She talks about helping people break down barriers within themselves, personal growth and trusting that the right opportunities will be there... as long as you have enough courage to chase them.

We also get an inside look at how brands pivoting their education during the lockdown and the future of education in our industry.

Find Kelly on Instagram!