The Google Ads Podcast (Solutions 8)
Explore every episode of The Google Ads Podcast
| Pub. Date | Title | Duration | |||||
|---|---|---|---|---|---|---|---|
| 12 Feb 2024 | Building A Morning Routine To Set Yourself Up For Success | 00:10:57 | |||||
Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and listening to your body's needs can lead to increased productivity and success in various aspects of life. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||||||
| 10 May 2023 | 15 Ways to Diversify Your Traffic Strategy and Grow Your Business | 00:20:30 | |||||
Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes through 15 proven strategies to help you diversify your traffic sources and lessen your reliance on any one source. So let's get started if you're ready to strengthen your company's resilience! Connect with Kasim on social media: Twitter: @kasimaslam https://twitter.com/kasimaslam Instagram: @kasimaslam https://www.instagram.com/kasimaslam/ Mentioned resources: 💰 The MOST VALUABLE Source of Traffic (It’s Not Google Ads): Nido Marketing: https://www.nidomarketing.com/ Perpetual Traffic Podcast: https://perpetualtraffic.com/ Driven Mastermind: https://drivenmastermind.com/ Subscribe to the Solutions 8 Weekly Newsletter here: https://sol8.com/newsletter/ Get “You vs Google: The Very Unauthorized Guide To Google Ads” For FREE!! | |||||||
| 14 Jul 2022 | Measuring SKU Performance in Google Ads | 00:15:45 | |||||
John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts. He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns. 00:00 How to measure SKU Performance in Google Ads 00:40 Understanding how your target audience converts 07:52 Important factors to consider when measuring your success in Google Ads 13:04 Why you shouldn't base your profitability on your ROAS Northbeam: Related Videos: Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc 🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to... | |||||||
| 17 Jul 2024 | Deep Dive Into Contribution Margin and Why It's Important in Marketing | 00:18:58 | |||||
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about: What contribution margin is The three types of contribution margin and which one to track for eCommerce Methods for tracking contribution margin The relationship between contribution margin and other KPIs Connect with Nathan Perdriau and Blue Sense Digital here: Blue Sense Digital website: https://www.bluesensedigital.com.au/ Related videos: 🔥 The Move to a One-Click World and How It’s Changing the Agency Space: • 🔥 The Move to a One-Click World and H... 0:00 Intro 0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing 1:55 What is contribution margin? 5:33 How to start if you have a lot of products 12:10 Methods for tracking contribution margin | |||||||
| 30 May 2024 | Google Ads Success From Performance Max to Standard Shopping | 00:07:41 | |||||
Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per... 💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro 0:19 Google Ads Success From PMax to Standard Shopping 2:30 The big issue with PMax 5:22 Reviewing first time orders and customers 💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad... | |||||||
| 22 May 2023 | Google Ads UPDATE: Is Google About to Solve the Biggest Problem in Media Buying? | 00:03:30 | |||||
Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more! Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click. Listen to this episodenow to learn more about this Google Ads news. Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Mentioned links: Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g... LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder... Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: | |||||||
| 14 Apr 2024 | FREE Media Efficiency Ratio (MER) Tracking Sheet | 00:11:13 | |||||
Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now. Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-... Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💰 How to Identify Your Top Conversion Path Using Northbeam: • 💰 How to Identify Your Top Conversion... 🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing: • 🚀 Using Northbeam to Analyze First Cl... 0:00 FREE Media Efficiency Ratio Tracking Sheet 5:19 Using By The Numbers to calculate your new customer revenue 7:26 Analyzing MER 9:34 Analyzing Cohort Retention in Shopify 12:37 Analyzing First-Time vs. Returning Customer Sales Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon... | |||||||
| 03 Jul 2023 | Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing | 00:08:02 | |||||
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data. In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now! Watch the full webinar here: How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital: Northbeam: https://www.northbeam.io/ Connect with Andrew Foxwell on LinkedIn: https://www.linkedin.com/in/andrew-fo... Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): 🔥 Google Ads POWER HOUR: Identifying CAC and LTV 0:00 Intro 0:39 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing | |||||||
| 25 Dec 2022 | Best Practices to Maximize ROI With Google Ads Location Targeting | 00:07:22 | |||||
With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting. He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you're getting traffic, and so much more. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: | |||||||
| 08 Aug 2024 | Meta Ads: Top, Middle, and Bottom Funnel Strategies | 00:06:21 | |||||
Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about: - Why going for conversions right off the bat might be your best bet - How Meta's AI is secretly moving people through your funnel (even when you don't know it!) - The smart way to test your creatives without burning through your remarketing audience - Sneaky pitfalls to avoid when structuring your campaigns 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 00:00 - Introduction 01:38 - Meta's AI and data capabilities 03:44 - Creative testing strategies 05:34 - Pitfalls of traditional funnel strategies 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 11 Oct 2024 | How to Run Advantage+ Shopping Campaigns for Success | 00:10:24 | |||||
Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach. Related videos: 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2: • 💣 Optimal Meta Ads Setup: L1, L2, & L... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS ... 0:00 Intro 0:33 How to Run Advantage+ Shopping Campaigns for Success 4:26 The truth about Advantage+ Shopping Campaigns 6:29 L1, L2, L3 approach 8:29 Increase in first time customers 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: | |||||||
| 06 Sep 2024 | Google Ads Strategy to Get Higher Lead Quality | 00:07:55 | |||||
John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC: Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies 💣 How Google Reacts to Your Success: • 💣 How Google Reacts to Your Success 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: | |||||||
| 27 Feb 2023 | Why Your Google Ads Campaigns Aren't Scaling: Top Mistakes to Avoid | 00:22:20 | |||||
John evaluates a Google Ads account and discusses common mistakes that prevent campaigns from scaling. Learn what to check for in your own account and discover the reasons why your campaigns may be failing. Whether you're new to Google Ads or an experienced advertiser, this video will provide valuable insights on how to avoid these mistakes and start scaling your campaigns for success 0;00 Intro | Why Your Google Ads Campaigns Aren't Scaling 0:35 The first thing to check if your account is not scaling 5:53 Considering your time lag 11:51 Checking non-branded CPA 16:07 Less efficient audience signals 18:58 Work with the best Google Ads agency on the planet Related videos: 🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: https://youtu.be/LbcX_ENNnCM
Are you looking to level up your Google Ads game? Join John, Kasim, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Don't miss out on this chance to learn directly from the most knowledgeable Google Ads professionals- join us now! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: 07 Jul 2024 | Maximizing Google Ads in Your Customer Journey to Boost Sales | 00:07:48 | | ||||
As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client. 0:00 Intro 0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales 3:19 Smart Campaigns & Dynamic Search Ads 5:42 Competitor Campaigns Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos: 💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 18 Apr 2023 | The You vs. Google Book Is NOW on Amazon! But We Made a Mistake… | 00:04:43 | |||||
The big day is here! Get You vs. Google: The (very) Unauthorized Guide to Google Ads on Amazon NOW! Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN I know I promised you a one-day-only special price of $0.99. What I didn’t know was Amazon has minimum price thresholds for eBooks over a certain size (and ours is HUGE!) So, the lowest we could list the book at is $2.99 instead of $0.99.
To make sure you don’t feel like I’m a total scam artist, I’m just going to give you the PDF copy of the book for FREE! You can get it here: https://sol8.com/free-book/
And, if you are willing to buy it on Amazon, that would be really huge for me. I desperately want to hit the bestseller list! https://www.amazon.com/dp/B0BWSNLNRN After you have the book, if you’re willing to write us a positive review, that would be amazing as well! Thank you! Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to the perks: This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): | |||||||
| 28 Jul 2022 | Performance Max - Is It Google’s Scam to Charge Advertisers More? | 00:44:24 | |||||
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... For now, you can listen to the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more! 00:00 Weekly Live Q&A To Scale Your Business through Google Ads - July 1 02:02 PMax for lead generation: What to do if you're still getting fraudulent traffic even if you have a long fill form 06:07 Running Performance Max for fashion brands 09:23 Expansive bidding strategies vs. restrictive bidding strategies 13:07 What to do when your competitors are heavily bidding on your brand terms 16:35 Do small budget adjustments reset the learning Performance Max campaigns Scaling your PMax campaigns for 18:32 Tips for promoting a business that sells backlinks and does SEO services 20:58 Is Performance Max just Google's distraction to make advertisers spend more money? 24:01 Are bidding strategy names misleading? Do Maximize Conversions work? 25:12 Would YoutTube videos work well for fashion brands? 28:43 If you change the bidding strategy in PMax, you'll kill the campaign for two weeks 29:36 PMax campaigns for eCommerce that don't have a proper category in the Google taxonomy 31:22 PMax only charges per click 32:16 How to upend cost per funnel steps into the columns in Google Ads 34:26 Using CPA for tofu YouTube campaigns 35:27 Scaling a Performance Max campaign 35:54 Is your conversion rate dropping significantly after running an experiment? This could be the reason why 38:13 Will non-typical YT video assets work for PMax campaigns? 41:00 Running PMax campaigns with Facebook Ads 43:08 Local campaigns vs. Should you transition your Local campaigns to PMax campaigns 46:58 Can you do anything if Google is hiding 50% of your clicks in the search terms? 50:49 PMax for lead generation: How to separate your asset groups 51:33 Should you upgrade your landing page for an ad group? 54:57 Building a DSA campaign rather than Standard Shopping with PMax Northbeam: Related Videos: 👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg 🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 ✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: | |||||||
| 05 Jul 2022 | Free Download: The Performance Max Standard Operating Procedure | 00:24:36 | |||||
After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you! While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals. While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey. 0:00 The Performance Max Standard Operating Procedure 1:56 How to build your asset groups 5:19 Always turn final URL expansion on 6:18 Start with Maximize Conversion Value without tROAS 7:52 Include all your products 8:45 Sit back and let Performance Max learn, don't touch it! 11:37 How to estimate the money you'll spend on your PMax campaign 13:02 Not meeting your ROAS goals? Here's what to do 14:45 Meeting your ROAS goals but not your budget? 17:54 Meeting your ROAS and budget? Yey! But now what? 20:02 How you should increase your budget Get your FREE copy of the Performance Max Standard Operating Procedure here: https://sol8.com/pmax-sop Related Videos: ✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://youtu.be/UXwdfGOnIeo 🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 🤯 Introduction to Performance Max Asset Groups: 🥷 Hacking Google Ads Performance Max: 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data: This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 | |||||||
| 11 Feb 2023 | Conversion Paths: The Secret to Scaling Google Ads Campaigns | 00:22:01 | |||||
John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths. A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results. Watch this video to learn about: - What conversion paths are - Why identifying and optimizing your conversion path is crucial to the success of your campaign - Average cost is not equal to average cost-per-click (CPC) - The power of equal marketing PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 0:00 Intro 0:36 Conversion Paths: The Secret to Scaling Campaigns 3:23 Average cost is not equal to average CPC 8:08 Why you should master your conversion path 11:50 How to track your conversion path 17:57 Massive amount of equal marketing 20:26 Job opportunities in the best Google Ads agency on the planet Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): 01 Jul 2023 | The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now | 00:11:01 | | ||||
Unlock the secrets to your competitor's success with the ultimate spy tool for Google Ads from Google Ads! Tired of guessing which ad strategies are working for others in your industry? With this tool, you'll gain visibility into the ads and advertising trends your competitors are using to rank at the top of search engine results pages. This tool from Google Ads allows you to see ads that your competitors are running, when they run them, where they're being run geographically, and which ads are working and which aren't. If you’re new to the industry, this tool can also help your market research so you can start running Google Ads the right way. And Kasim walks you through how to use the tool and apply it to your marketing strategies. With this powerful knowledge, you can crush the competition and dominate your market. Start revealing your competitor's top-performing ads today and build your unbeatable campaigns. Try this ultimate spy tool for Google Ads now, and let us know what you think! Google Ads Transparency Center: https://adstransparency.google.com/ Related videos: 🤖 Demystifying AI in Advertising: Defining Its True Nature: 🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads: 🤖 AI vs. Humans: Will AI Replace Us? 🏆 Google Wins The AI War, Here's How… 0:00 Intro 0:32 The Ultimate Spy Tool for Google Ads: Get Ahead of Your Competitors Now 2:39 Supporting responsible political advertising 6:44 Need help with Google Ads? Get your FREE action plan here: | |||||||
| 11 Jun 2023 | Starting a PPC Agency: Insights from a Former Solutions 8 Employee | 00:06:00 | |||||
In this interview with Collin Schmelebeck, founder of Schmelebeck PPC, Kasim dives into how Collin built his PPC agency and shares key insights for those looking to start their own agency. As a former Client Manager at Solutions 8, Collin knows the ins and outs of the industry and shares what he wished he knew before starting his own agency. Whether you're looking to start your own PPC agency or are simply interested in the world of PPC, this interview provides valuable insights and expertise from one of the industry's own. Tune in now to learn more! Watch the full interview with Collin here: More about Collin: Collin on Twitter: https://twitter.com/SchmelebeckPPC Collin on YouTube: / schmelebeckppc Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): | |||||||
| 12 Jun 2022 | Why Scaling Campaigns Can Become Costly | 00:09:04 | |||||
Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take. Scaling your campaigns by increasing your spend isn’t all about growth. Like all things that are growing, growing pains are inevitable. While growth pains can’t be avoided while scaling your campaigns, Regina helps you understand why this is happening, why it’s doing more good than bad for you and your business, and the steps you can take so you can easily transition into scaling your campaigns. 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks: | |||||||
| 19 Jul 2023 | How Do You Encourage Connection With Your Remote Team? | 00:11:18 | |||||
Need tips on keeping your remote team connected? Kasim is here to share our secrets to success with nearly 100 remote employees all across the world. We understand the importance of building strong connections within a remote team and the struggles of doing so. That's why we want to share our tips and tricks with you.
From celebrating wins to weekly all-hands meetings, we'll cover it all. We all want to cultivate a positive and productive work environment, regardless of where your team is located.
So, what are you waiting for? Let's dive in and learn how to build strong connections with your remote team. And don't forget to tell us how you encourage connection with your remote team in the comments below! Mentioned links: Learn more about the Solutions 8 team here: https://sol8.com/about-us/ Employee Spotlight blogs: https://sol8.com/employee-spotlight/ Related videos: 🏆 Setting the Foundation for Success With the Most Important Meeting: 🤝 What We've Learned About Effective Client Management: Unveiling The World's Greatest Customer Onboarding Process: 0:00 Encouraging Connection with Remote Teams: Tips & Tricks 0:44 Challenges 2:29 Themed Slack channels 3:43 Celebrate wins 6:02 Weekly all-hands meeting 6:40 Employee spotlights 7:56 Team-based pods | |||||||
| 08 Nov 2023 | Does Google Ads Care About Accounts With Small Budgets? | 00:11:00 | |||||
Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads.
Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos from StarterPPC: Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Should You Target the US First When Running Google Ads? • Should You Target the US First When R... 0:00 Does Google Ads Care About Accounts With Small Budgets? 5:05 The algorithm is looking out for itself 7:12 Keep an eye out for this factor to combat the Google Ads algorithm 10:05 Don’t make the mistake of not increasing your ad budget 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for... | |||||||
| 13 Aug 2024 | CAC, nCAC or LTV: Which one should you use? | 00:14:33 | |||||
How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success? In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn: - The difference between Customer Acquisition Cost (CAC) and New Customer Acquisition Cost (nCAC) - How to calculate Lifetime Value (LTV) and why it's critical for your business - Using Shopify's customer cohort analysis to derive actionable insights - How these metrics apply to different business models (e.g., subscription vs. one-time purchase) - Balancing acquisition costs with expected customer value - Making informed decisions even with limited data Whether you're running an eCommerce store, a subscription service, or any customer-focused business, this video will give you the tools to make data-driven decisions that can significantly impact your bottom line. Usama breaks down complex concepts into easy-to-understand examples, making this essential viewing for anyone looking to grow their business strategically. 0:00 - Introduction to CAC, nCAC, and LTV metrics 2:54 - Understanding LTV and its relationship to acquisition costs 6:00 - Using Shopify's customer cohort analysis for metric calculation 9:59 - Limitations and practical applications of these metrics 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 18 Mar 2022 | Introducing Google Ads Performance Max | A Broad Overview | 00:31:04 | |||||
Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far. Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing. Listen to this episode to learn more about:
Performance Max Introduction Slides: https://docs.google.com/presentation/... Related videos: The Bottom-Up Funnel by Solutions 8: Performance Max Campaign Guide Videos (On-going series): 💯 Performance Max Campaigns - Insights Tab Fully Explained! 🤔 Understanding Performance Max Listing Groups: 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/ Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: | |||||||
| 03 Oct 2023 | How to Know if Your Business Is Ready for Google Ads | 00:10:50 | |||||
Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode. Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business. From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition. 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀 Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: Mentioned links: What Budget Do You Recommend I Start With? https://help.sol8.com/faqs/budget-to-... What Should My MER Goal Be & Why? https://help.sol8.com/faqs/what-shoul... 0:00 How To Know If Your Business Is Ready For Google Ads 0:37 First thing to check before running Google Ads campaigns 2:21 Sales Funnel 3:52 Cost & budget 6:10 Clearly defined goals 7:26 Need help starting with Google Ads? Let StarterPPC help you! 07 Mar 2024 | Don't Let This Mistake Hurt Your Profits! | 00:07:52 | | ||||
Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions. Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now. Mongoose Media: https://mongoosemedia.us/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Subscribe to Perpetual Traffic on YouTube here: Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||||||
| 07 May 2022 | Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY | 00:10:09 | |||||
The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes. Google support article about the new customer acquisition goal: https://support.google.com/google-ads... Related YouTube Videos: 🤐 Google Confirms! New Performance Max Features to Watch Out For! Weekly Live Q&A: https://youtu.be/TUAwleH81Tk 🏋️ How to Optimize Google Ads Performance Max for Lead Generation - Weekly Live Q&A https://youtu.be/u52OrEgrU7g 🧗 Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads Live Q&A https://youtu.be/YTapfK2GXl4 💣 Performance Max Secret Strategies Revealed: Weekly Live Q&A to Scale Your Business With Google Ads https://youtu.be/90VfroBREXQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: | |||||||
| 27 Aug 2024 | Want to Improve Your Website Conversion? Fix THIS | 00:09:41 | |||||
Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well. Otherwise, you might end up wasting your ad budget. In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability. Discover how you can improve your website conversion rates using these effective website optimization techniques! 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Want to get customized strategies, actionable insights,... | |||||||
| 26 Apr 2022 | The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com) | 00:16:00 | |||||
Do you own an agency and you're not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software in your services can aid in business continuity, and so much more. Shaun Clark is the CEO of HighLevel, a Full Suite Platform for Agencies. So, it's an understatement to say that Shaun is an expert in working with agencies. HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place. We believe in it's power to help agencies rise that's why we're an affliate! You can check out HighLevel with our affliate link: https://www.gohighlevel.com/main-page... Related YouTube Videos: Looking to the Future with Shaun Clark of GoHighLevel.com ⚙️ Improving Agency Operations With Dan Beard: What Working With 10,000+ Agencies Taught GoHighLevel Team About How to Productize Agency Offerings: 👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: 💪 The Ideal Team Structure for Google Ads Management: 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: | |||||||
| 26 Dec 2023 | Keyword Crash Course_ How To Analyze & Optimize Search Targeting | 00:18:38 | |||||
Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better. Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more! This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... 0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting 6:43 Should you follow Google's suggestions? 8:25 The power of broad match negative keywords 13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 15:10 Exact match negative keywords 16:45 Managing overwhelming keyword... | |||||||
| 12 May 2023 | Proven Strategy To Convert Your Highest Margin Products With Google Ads | 00:14:09 | |||||
This strategy manipulates the Google Ads algorithm into focusing a higher amount of your shopping campaign budget on the products of your choice. Watch this video now! Regina Bellows, executive director of StarterPPC, reveals this game-changing strategy that would be helpful for businesses with limited budgets and many products. This is particularly helpful if you have a small budget & a lot of products, as well as if you're dealing with a highly seasonal industry. If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. Learn how StarterPPC can help grow your business without breaking the bank. Check it out here: https://www.starterppc.com Related videos: 📉 ROAS Is Shrinking: Here’s What to Do About It: 💰 What Budget Is Too Small for Google Ads? 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): 0:00 Intro 0:22 How to Encourage the Algorithm to Convert High Profit Margin Products 5:26 Don’t split into two campaigns when you’re budget is restricted, do this instead 8:30 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 12:39 Important note for highly seasonal accounts Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks... | |||||||
| 20 Apr 2024 | Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max | 00:22:15 | |||||
In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures. Related videos: 👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: • 👣 Scaling Performance Max Campaigns W... 🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: • 🔥 Google Ads Strategy: Hypersegmentat... 💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months: • 💰 Achieving 31% Google Ads Return On ... 0:00 Google Ads Success Strategy: From $30k/Month to Six Figures 4:48 Trying different strategies 11:44 Hypersegmentation 16:31 Check shopify product data 20:10 Social media, creatives, and other strategies 25:16 Conclusion Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to | |||||||
| 13 Jun 2024 | Google Ads Strategy Using AI To Outrank The Biggest Competitors | 00:25:04 | |||||
Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors. Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode. GitHub link: https://github.com/google-marketing-s... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro 0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors 2:40 What is FeedGen? 9:28 FeedGen updates and info 12:20 FeedGen template sheet 19:08 Success with FeedGen 25:11 Checking spend, revenue, and MER 28:13 Utilizing FeedGen for Solutions 8 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||||||
| 24 Dec 2023 | FREE Resource 29,000 Shopify Owners Read To Grow Their Shopify Stores | 00:18:52 | |||||
Join Kasim as he sits down with Matthew Stafford, CEO of Build Grow Scale, to discuss the game-changing tool that can help scale Shopify stores. The game-changing tool we're talking about is "The Early Checkout." It's a weekly newsletter that aims to provide a deep dive into the latest strategies across SEO to paid traffic, influencer marketing, and more to help you grow your store and make more sales. Aside from The Early Checkout, Kasim and Matthew talk about the potential of AI in the eCommerce industry and the AI tools they recommend. They also discuss the importance of focusing on your checkout page to scale your eCom business, and more. Listen to this episode now. Mentioned Links: The Early Checkout: https://www.theearlycheckout.com/ Chatbase: https://www.chatbase.co/ MeasurementMarketing.io: https://measurementmarketing.io/ Connect with Matthew Stafford on LinkedIn: Learn more about Build Grow Scale here: https://buildgrowscale.com/ 0:00 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores 2:37 The resurgence of newsletters | |||||||
| 13 Oct 2023 | Paid Ads 101: The #1 Mistake You Can't Afford To Make | 00:13:31 | |||||
Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing? Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns. Listen to this episode now and learn how to harness the full potential of paid advertising for any business! Mentioned article: What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankh Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/ Related video: Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today: 0:00 The #1 Mistake Business Owners Make With Paid Ads 7:17 Choosing a competitive goal 7:58 Need help starting with Google Ads? Let StarterPPC help you! 13:13 How to change your MER goal in the middle of a campaign Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ | |||||||
| 03 Aug 2022 | Weather-based Campaign Management in Google Ads | 00:09:05 | |||||
The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes! Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it. Google Ads scripts (Legacy) | Weather-based Campaign Management: https://developers.google.com/google-... Related Videos: The Psychology of Google Ads: https://youtu.be/uCF2rNe4L-Y 📝 How Small Word Changes Make a Massive Impact on Your Ad Performance: https://youtu.be/0r9DNBDC1T0 0:00 Intro | Weather-based Campaign Management in Google Ads 0:42 How the weather-based campaign management works 4:17 Get your FREE Google Ads action plan at https://sol8.com/ 4:56 Parameters in the weather-based campaign management 6:10 This can get intrusive from a targeting perspective 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat: https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. -------------------------------------------------- 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
⬇️️ You can find us here ⬇️️: Website: https://bit.ly/sol8-home Twitter:... | |||||||
| 17 Dec 2024 | Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing | 00:20:33 | |||||
Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos: 💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: • 💰 Google Ads Strategy Using AI To Out... 💣 The Best ChatGPT Prompt You're Not Using: • 💣 The Best ChatGPT Prompt You're Not ... 💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT: • 💣 Google Ads Copy Hack Using Google N... 0:00 Intro 0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing 4:51 Challenging Google’s search monopoly 6:15 Perplexity vs. ChatGPT 7:23 What you should be aware of as an advertiser 11:21 User profile-based targeted ads 15:08 The possible shift into content and the legal concerns about AI 18:01 Impact of AI on big vs. niche websites 19:10 Monetization and shared revenue models in AI platforms 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: | |||||||
| 03 Jan 2025 | Post-holiday Marketing Success: How to Stay Relevant and Boost Sales After the Holiday Season | 00:12:06 | |||||
If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now. In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving discounts. Focusing on emotional engagement, staying consistent on social media, offering personalized follow-ups, and embracing authentic content are some tips they share to help create loyal advocates and help your business succeed. Connect with Priyanka on LinkedIn: Related videos: 🔥 The Power of Social Media in Paid Advertising: • 🔥 The Power of Social Media in Paid A... 💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: • 💰 Tips to Boost Your Holiday Sales Wi... 💸 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale: • 💸 The Google Ads Aficionados: Google ... 23 Jun 2022 | The Super Sneaky Way to See Landing Page Data in Performance Max! | 00:05:02 | | ||||
Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page. He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them. Related Videos: 🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4 👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg 🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: https://youtu.be/NU8bW2DdyYQ ⏳ Smart Shopping to Performance Max Quick Tips From a NEW Google Ads Thought Leader: https://youtu.be/we9T_mGeMLA This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: | |||||||
| 21 Jun 2022 | Should I Rank 1st for My #1 Keyword | 00:09:25 | |||||
Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it. A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page. You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC). In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following: 00:00 Intro: Should I rank 1st for my #1 keyword? 02:25 The metric that truly matters 05:43 How to create an experiment to check if it will be profitable to rank on top of the page 06:57 The factors to consider when running the experiment Related Videos: 🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZY Using Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5Is How to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgM Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: | |||||||
| 02 Sep 2024 | Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1 | 00:09:26 | |||||
John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy. Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 17 Oct 2023 | Google Ads Basics: Should You Target The US First? | 00:09:39 | |||||
Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns! With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads. Related video: Is My Business Ready For Google Ads? • Is My Business Ready For Google Ads? 💸 Paid Ads 101: The #1 Mistake You Can't Afford To Make: • 💸 Paid Ads 101: The #1 Mistake You Ca... 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀 Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today:
0:00 Google Ads Basics: Should You Target The US First? 1:41 Expanding to the US means higher CPCs 5:48 Need help starting with Google Ads? Let StarterPPC help you! 6:43 Default targeting strategy for small businesses Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: | |||||||
| 04 Aug 2024 | How to Get Optimal CPCs for Your Search Campaign | 00:06:42 | |||||
Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging. There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance. In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency. 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: https://sol8.com/ap/ Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. 🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current... | |||||||
| 07 Sep 2022 | How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1 - | 00:10:52 | |||||
In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them. Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about: - Product data quality violations - Misrepresentation in Google Merchant Center - Policy violations: Broken checkout experience - Common reasons why your products are disapproved - How a sale can cause GMC account suspension (misleading or unrealistic promotions) How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series: https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center 1:01 Policy violation in Google Merchant Center 2:50 Common reasons why your products are disapproved 6:04 The people who review GMC policies are not part of Google 9:59 Suspensions from misrepresentation due to a drastic sale This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.... | |||||||
| 15 Jul 2024 | How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2 | 00:07:43 | |||||
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success. Watch Part 1 here: 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1: • 🚀 How to Use Edgemesh to Analyze and ... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro 0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2 4:08 Using leading indicators 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: | |||||||
| 16 Sep 2022 | Your Most Important Number for Business Growth With Tom and Karen Pierce of KMP Consultants | 00:27:08 | |||||
Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them. KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results. The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It’s the north star that aligns the team’s focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the MIND Methodology. 0:00 Intro | Your Most Important Number for Business Growth 1:08 Tom and Karen Pierce of KMP Consultants 2:40 Focusing on growth is good but how do you do it the right way? 4:07 The Most Important Number (MIN) to scale your business 7:02 How to discover your MIN with KMP Consultants 12:23 Kasim’s key performance indicator 16:17 How to choose your Most Important Number 22:21 Should you consider your company size before identifying your MIN? 26:33 One of Kasim’s biggest regrets as a founder Find your Most Important Number for FREE with KMP Consultants: https://kmpconsultants.com/mind-metho... Related video: Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:... | |||||||
| 23 Jun 2023 | How to Build Custom Software Like a Pro: Insights From One of the Best in the Business | 00:27:29 | |||||
Learn how to build custom software like a pro with insights from one of the best in the business! In this video, Kasim sits down with Shamim Rajani, COO of Genetech Solutions, a true expert in software development. Genetech Solutions is the industry leader in growth and innovation when it comes to Software Development. Despite having no formal marketing strategy, this powerhouse has exploded onto the scene, boasting 19 years of experience and counting. And lucky for you, Shamim is here to share her secrets of success. From project scoping to team management, she knows what it takes to make your software dreams a reality. Don't miss out on these valuable tips and tricks, listen to this episode now! Mentioned Links: Collision Conference: https://collisionconf.com/ Genetech Solutions – Software Development Company: https://www.genetechsolutions.com/ CodeGirls: https://codegirls.consulnet.net/spons... Shamim Rajani on LinkedIn: https://www.linkedin.com/in/shamimraj... 0:00 Intro 0:25 How to Build Custom Software Like a Pro: Insights from One of the Best in the Business! 5:12 About Genetech Solutions – Software Development Company 8:06 Pre-requisites for building software or hiring a software development company 12:34 The benefits of moving from Waterfall to Scrum 17:08 Need help with Google Ads? Get your FREE action plan here: | |||||||
| 21 Mar 2025 | Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV | 00:26:50 | |||||
Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now. Connect with The Google Ads Aficionados on LinkedIn: Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: • Curry, Cheese, & Vegemite: The Google... Related videos: | |||||||
| 16 Apr 2024 | Youtube Will Become The Biggest Social Media Platform For Creator | 00:06:58 | |||||
Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential. They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more. Related videos: ⏳ Is It Too Late To Start a Podcast? • ⏳ Is It Too Late To Start a Podcast? 📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala: • 📹 Why Every Business Needs a YouTube ... 🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel: • 🚀 Cracking the YouTube Algorithm for ... 🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth: • 🚀 Unlocking YouTube Ad Success: Under... This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast | |||||||
| 20 May 2022 | PPC Talks - Performance Max Campaigns | 00:14:53 | |||||
New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals. In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns 01:23 What is Google Ads Performance Max and how did it change the advertising game? 03:46 The best practices in setting up a Google Ads Performance Max campaign 08:20 How PMax behaves on its own and with other campaigns 12:31 PMax features were hoping for in future updates 15:09 Is PMax the end of Google Ads agencies? 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Related videos: 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8 🤯 Introduction to Performance Max Asset Groups: 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly! Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: | |||||||
| 23 Aug 2022 | Performance Max Best Practices With Cory Lindholm | 00:26:16 | |||||
Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm. Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more: 0:00 Intro | Performance Max Best Practices with Cory Lindholm 0:57 Performance Max best practices (for now) 5:25 The ingredients to make PMax suit your business goals 7:56 The important data points to know before you build your PMax strategy 10:40 The factors that determine the number of asset groups you should create 14:40 How long will it take for PMax to yield good results? 16:49 How to segment your asset groups 18:27 The recommended audience signals to use 21:44 Initial budget for Performance Max 22:17 Don’t create multiple Performance Max campaigns 24:10 The bidding strategy that works for Performance Max Cory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholm 🔥 Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm: https://youtu.be/omw0ejtXDaE This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat: https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business... | |||||||
| 11 Mar 2024 | What To Do During The FAMINE Period In Paid Traffic | 00:06:49 | |||||
Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them. Connect with James Crame on LinkedIn: Watch the full video here: 🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success: • 🔥 Mastering the Highs and Lows of Pai... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget... | |||||||
| 30 Jan 2023 | The Dark Side of GTINs: How They Can Harm Your Business | 00:11:22 | |||||
GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better. Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively. PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 Related videos: GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss 🛒 Boost Sales With These Google Shopping Feed Optimization Tips: https://youtu.be/zi-EiSR6k9c 🛒 Learn About GTINs for Google Ads With Shane Morris of GS1 US: https://youtu.be/j67Xq4GUnjM 0:00 Intro | The Dark Side of GTINs: How They Can Harm Your Business 0:32 Guide to Using GTINs in Google Shopping 4:18 When not to use GTINs 8:22 Benefits of using SKUs 12:33 Using the same GTIN on Amazon and Google Shopping Do you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... Have a budget that's less than $5,000/month? If so, check out our sister agency https://www.starterppc.com where you can get Google Ads management for a fraction of the cost! 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course:... | |||||||
| 13 Mar 2024 | Get The Google Ads Mastermind Annual Membership at 50% OFF | 00:09:19 | |||||
Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You instantly save 50%. But that’s not all. The real value comes from what you’ll get once you’re inside the community. ✅ Weekly Q&A sessions where we do live account and campaign reviews, and discuss secret strategies that only the top marketers know. ✅ Private Slack channel where you can ask questions, get the latest updates, and connect with not just other mastermind members but the whole Solutions 8 team. ✅ Access to ALL recorded calls so you can watch them again any time. Imagine, ONE YEAR of immersing yourself in a community where people push each other to grow… And collaborating with brilliant marketers who live and breathe Google Ads… Your career and business will become UNSTOPPABLE. Join the mastermind now before we close doors to the annual membership promo. 👉 https://youvsgoogle.com/offer 0:00 Get The Google Ads Mastermind Annual Membership at 50% OFF 0:41 This is not for newbies 4:48 Live weekly calls and other benefits 6:34 Pricing 7:56 Pre-requisites to apply as a member of this exclusive Google Ads Mastermind Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 28 May 2023 | Tips for Crafting Compelling Product Titles and Descriptions | 00:09:21 | |||||
Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy.
These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to craft your descriptions, and more. They also share how we fixed a client's conversion problem by setting up live chat on their checkout page and how you can do the same for your eCom store.
By the end of this episode, you'll have the knowledge and tools you need to create product titles and descriptions that pack a punch and drive more conversions. Watch it now! PS: This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns. Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;) eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos: 💳 Boost Your Sales: A Guide to Creating a High-Converting Product Page: ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: 0:00 Intro 0:29 Tips for Crafting Compelling Product Titles and Descriptions 3:06 Make product titles and descriptions “machine-friendly” 5:29 Using live chat 6:33 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses... | |||||||
| 09 Jun 2024 | Is Google Controlling Your Brand Messaging? | 00:10:28 | |||||
Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging? 1:05 Pros of using automatically created assets 3:25 Cons of using automatically created assets 5:59 Should you turn on the automated assets feature? 7:46 Exploring the feature 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀 We have dozens of free resources,... | |||||||
| 07 Jul 2022 | PPC Talks: How to Break Down Asset Groups in Performance Max | 00:15:50 | |||||
If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns). In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more. A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚 If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&A Session. Catch them live every Friday on YouTube and LinkedIn at 1 PM PST. 00:00 How to Break Down Asset Groups in Performance Max 01:11 Factors to consider when breaking down your PMax asset groups 02:34 Target ALL Visitors and create a custom segment for your competition 03:56 In-marketing and affinity audience targeting in Performance Max 05:08 Upload your customer list 05:26 Search intent- target users based on their search activity 09:26 Considering your budget when breaking down your asset groups 11:01 You have to sit back and relax after building your PMax campaign Related Videos: 🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ✌️ How Many Asset Groups Can I Have In a Performance Max Campaign? (Sorry We Lied to You...): https://youtu.be/Je48FIIHL5k 🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8 PPC Talks playlist: https://youtube.com/playlist?list=PLp... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need... | |||||||
| 24 May 2024 | How to Create Custom Labels Using Google Merchant Center | 00:11:22 | |||||
Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed. In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now. Related videos: ✏️ Update! Modify Feed Data Directly in Google Merchant Center: • ✏️ Update! Modify Feed Data Directly ... ⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1: • ⚠️ How to Fix Disapproved Products an... 🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2: • 🆘 How to Fix Disapproved Products and... 🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3: • 🚫 How to Fix Disapproved Products and... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro 0:20 Creating Custom Labels Using Google Merchant Center 0:40 What are Custom Labels? 3:41 Setting conditions 8:47 Options to set up feed rules 9:25 Creating custom labels using supplemental feed 💣 The Ultimate Guide to Google Ads for 2023: 05 Mar 2024 | The Average Budget You Need to Run Meta Ads & Google Ads | 00:05:26 | | ||||
Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀 We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight... | |||||||
| 19 Dec 2022 | Top-of-Funnel Marketing Why It's Risky in Google Ads | 00:17:38 | |||||
John explains why Top-of-Funnel (ToFu) marketing is risky in Google Ads, and how advertisers and Google Ads agencies can work around this challenge. In this episode, John also shares different ways you can structure your Top-of-Funnel campaigns so that you get the most leads for your buck without risking your entire budget. Watch this video now to learn more about: - Areas to check on your account before running Top-of-Funnel (ToFu) marketing - The campaign types that work well for ToFu marketing - Benefits of having an “exploratory” budget - Measuring ToFu marketing results PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 Related videos: 🚀 Building a Marketable Brand & Running Campaigns for a Brand That Lasts: https://youtu.be/4RmoQck-PS4 🧲 Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5: https://youtu.be/1cjecotLcmw The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k 0:00 Intro 0:40 Top-of-Funnel Marketing: Why It's Risky in Google Ads 5:43 The best top-of-funnel audiences 8:16 How to get higher-quality leads 12:09 Applying top-of-funnel marketing for local lead generation brands 17:30 The importance of measuring the bottom funnel results Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉... | |||||||
| 17 Jun 2024 | What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2 | 00:14:32 | |||||
John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance. If you haven't seen Part 1 yet, watch it here: • 🧐 What to Do if Your Google Ads Campa... PS: This episode is from a recent internal Solutions 8 training. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services 0:00 Intro 0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2 5:42 Check all ad spend in all traffic sources 10:42 Considering the time lag with conversions and conversions (by conv. time) 15:46 John’s SOP when running YouTube ad sequence campaigns 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 31 Dec 2024 | The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale | 00:15:29 | |||||
If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn: 0:00 Intro 1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale 2:47 Get the basics right 5:45 Prime the audience early 9:27 Portfolio Bid and Budget Strategy 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: | |||||||
| 01 Oct 2023 | This Super Boring Concept Will Fix Your Entire Business if You Master It! | 00:23:08 | |||||
Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success.
But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that. He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage. Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below. Related videos: 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the World's Greatest Custom... 0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It! 0:51 The framework that helps you with every marketing task you take on 2:50 Awareness 5:03 How, why, and when do people become problem-aware? 9:49 Interest 11:51 Consideration 13:53 Intent 17:31 Evaluation 18:35 Purchase 22:49 The common weak link in the funnel Need help with Google Ads? Get your FREE action plan here: | |||||||
| 27 Mar 2023 | Proof That Google’s Attribution Is Costing You Money and What to Do About It | 00:10:07 | |||||
Feeling like your Google Ads campaigns have gone off the rails? Don't worry, you're not alone! Kasim and John know exactly what's happening, so don't miss this video. They'll help you discover why Google is struggling with its tracking capabilities. Plus, they'll provide a few solutions along the way so you can take control of your campaigns. Related videos: 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: 28 Dec 2023 | The Big Mistake Marketers Make During A Recession | 00:07:10 | | ||||
Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake. Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns. Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Linkedin - | |||||||
| 09 Jul 2022 | The DigitalMarketer Certified Partner Program | 00:26:23 | |||||
Kasim talks about one of the most important things he did in his professional career- becoming a DigitalMarketer Certified Partner. Together with Mark de Grasse, President/General Manager at DigitalMarketer, they share how the DigitalMarketer Certified Partner Program can help you build the marketing career of your dreams. The DigitalMarketer Certified Partner Program is like a cheat code to having a successful digital marketing agency. It takes away the guesswork and saves you time and resources by giving you the exact tools you need to attract more of your ideal clients. More importantly, Certified Partners are a community (not a competition) that support one another and leverage the skills of each other for business growth. Listen to this episode to learn more about why you should become a DigitalMarketer Certified Partner. 00:00 The DigitalMarketer Certified Partner Program 00:44 How Mark de Grasse is way ahead of all of us in the world of digital marketing 05:16 Being a thought leader and distilling information 07:23 Kasim's experience in the Digital Marketer Certified Partner Program 09:52 All about the DigitalMarketer Certified Partner Program 13:26 The riches are in the niches 15:24 Certified Partners are a community (not a competition) that support one another towards growth 16:27 What to expect when you sign up as a DigitalMarketer Certified Partner 19:31 DigitalMarketer Certified Partner Program pricing 21:26 Where to sign up as a DigitalMarketer Certified Partner Ready to become a Certified Partner? Enroll here: https://www.digitalmarketer.com/partn... Learn more about the DigitalMarketer Certified Partner Program here: https://www.digitalmarketer.com/partn... Related Videos: 📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com): https://youtu.be/p7TkLAwrXSc 💣 Value Bomb: Every Google Ads Thought Leader in One Place: https://youtu.be/90MChv5TSHs 🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance | |||||||
| 11 May 2022 | Get AMAZING Software Development and Help Ukraine at the Same Time | 00:20:02 | |||||
Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life. For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn. Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built Save IT In Ukraine. Save IT In Ukraine is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities. With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more. Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian professionals and their families get back to their normal life. Discover how Save IT In Ukraine can help you with your business today: 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: | |||||||
| 02 May 2024 | How To Check The Google Ads Dashboard For Campaign Performance | 00:07:13 | |||||
Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here. Related videos: 📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients: • 📧 Mastering Email Responses: Pro Tips... 🔍 PPC Talks: What to Check Before Onboarding a Client: • 🔍 PPC Talks: What to Check Before Onb... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue: • 🚀 Client Management Tips From The Pro... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||||||
| 19 Mar 2023 | The Ultimate Guide to Google Ads for 2023 | Part 3: Building Search Campaigns | 00:40:08 | |||||
This is the third part of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023. Kasim and John show you how to build your search campaigns from start to finish. Wait! If you haven't watched the previous parts yet, you can watch them here: In this video, they also reveal tried and tested strategies for niched-down markets, discuss the key concepts to understand and apply so you can win in the game of Google Ads, and so much more: 0:00 Intro 0:41 The Ultimate Guide to Google Ads Part 3 2:50 Getting started with Search Campaigns 3:52 Bidding strategy for Search Campaigns 8:57 Do not set a target cost per action (tCPA) 15:55 Pay attention to the Display Network 21:01 Factors to consider when selecting Audience Segments 22:44 Automatically created assets are not that bad 26:16 Keywords and ads 27:55 Google Ads Keyword Match Types 35:49 Broad match is not an exact science 37:02 Creating Ad Headlines 46:21 What to look forward to in Part 4 of the Ultimate Guide to Google Ads for 2023 Related videos: Guide to Google Ads Bidding Strategies: 🔍 How to Use Broad Match Keywords in Google Ads: We're launching the You VS Google: The (very) Unauthorized Guide to Google Ads book very soon! If you want to get it for FREE, watch this video: | |||||||
| 24 Apr 2024 | Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data | 00:07:55 | |||||
Learn how to gather and organize data from all your shopping ads for easy campaign optimization. Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now. Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com for more information. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: Unlocking Success: The Essentials of Competitive Analysis: • Unlocking Success: The Essentials of ... 93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads! • 93% More Direct Traffic And 30% Highe... 13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses: • 13% Profit Increase In The Off-Season... Google Ads Strategy To Achieve 31% ROAS Increase In 2.5 Months: • Google Ads Strategy To Achieve 31% RO... Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget: • Simple Strategy That Increased Google... 0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data 3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 5:11 Downloading the file Need help with Google Ads? Get your FREE action plan here: | |||||||
| 24 Feb 2024 | Why You Should Join a Mastermind | 00:06:24 | |||||
Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now. Join this Google Ads Mastermind! 👉 https://youvsgoogle.com/ Mentioned Masterminds: Driven Mastermind: https://drivenmastermind.com/ Perry Belcher: https://perrybelcher.com/ Speakeasy | Steve Sims: https://www.stevedsims.com/simsspeake... Business Network International (BNI): https://www.bni.com/ Vistage: https://www.vistage.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Cutting Edge Digital Marketing Insights from Cancún, Mexico | Perpetual Traffic EP 536: • Cutting Edge Digital Marketing Insigh... Related videos: 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: | |||||||
| 09 Aug 2022 | Target Impression Share vs. Manual CPC - Bidding Strategies Guide Part 4 | 00:10:46 | |||||
John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including: -The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding -Placement is key but you don’t always have to be number one -The difference between Manual CPC with and without Enhanced CPC PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 4 0:44 Why Target impression share is John’s least favorite bidding strategy 3:13 When to use Target impression share bidding strategy 4:30 Manual CPC is great for lead generation 6:03 Is it better to use Manual CPC with or without Enhanced CPC? 🎯 Guide to Google Ads Bidding Strategies: Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat: https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading | |||||||
| 17 Sep 2023 | The Gift That Changed My Life | 00:11:05 | |||||
You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift. It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing. He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history. I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc. The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it. Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless. It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine. In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given. And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself. For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much. Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone. Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back? Driven Mastermind: https://drivenmastermind.com/ 0:00 The Gift That Changed My Life 2:52 The War Room Mastermind 5:32 Joining War Room's Wicked Smaht 8:01 You get seen when you put yourself out there 10:07 Be willing to look a bit foolish Need help with Google Ads? Get your FREE action plan here: | |||||||
| 06 Aug 2023 | eCommerce Insider Secrets With Nab of NAB Leather | 00:22:59 | |||||
Unlock the secrets of eCommerce success in this video as Kasim sits down with Nab Ahmed, the founder of NAB Leather. In this exclusive interview, Nab shares his expert insights on how to build a profitable online business.
Discover the biggest mistakes and regrets Nab made when he first started out and how you can learn from them to avoid costly errors. Learn how to make your value proposition stand out in a crowded market, and attract loyal customers who keep returning.
Nab also reveals his top strategies for reducing returns and exchanges by 15%, boosting your average order value, building an engaged community around your brand, and gaining valuable user-generated content.
Finally, learn why social proof is essential for eCommerce success and how to use it to drive more sales and grow your business. Don't miss out on this must-listen episode for anyone looking to start or improve their eCommerce business. Tune in now! Mentioned links: NAB Leather: https://nableather.com/ Loox Product Reviews & Photos: https://apps.shopify.com/loox BOGOS: https://apps.shopify.com/freegifts AfterSell Post Purchase Upsell: https://apps.shopify.com/aftersell By the Numbers: https://www.bythenumbersapp.com/ Northbeam: https://www.northbeam.io/ Bestie: | |||||||
| 17 Mar 2023 | The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing | 00:48:00 | |||||
Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing. Wait! If you haven't watched Part 1 yet, you can watch it here: Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions. And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money: 0:00 Intro 0:38 The Ultimate Guide to Google Ads for 2023 | Part 1 4:09 Why PMax always looks good on returning customers 5:41 How to build a remarketing campaign 11:01 The importance of knowing your time lag 19:19 Look into your average bounce rate 23:11 Building a YouTube Remarketing campaign for eCommerce 24:42 Hack to exclude placements effectively 29:49 Factors to consider when choosing your campaign objective 38:03 TV screen ads do not convert 46:58 You need to have at least 4 products or product variations 56:10 Tips for Dynamic Remarketing 1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023 Related videos: 🔥 Why Google Ads Attribution Is Failing and How to Work Around It: 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: 💣 Google Ads POWER HOUR: Is Performance Max Right For Your... | |||||||
| 10 Jan 2023 | Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report | 00:11:26 | |||||
Unsure how to create a GA4 Free-Form Exploration Report? Look no further! Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts. By following this guide, you'll be able to uncover valuable insights that you can use to help improve your website traffic and ROI. So what are you waiting for? Listen to this episode and start creating your GA4 Free-Form Exploration Report today! Related video: 📈 How to Analyze Website Traffic Using GA4 Acquisition Reports https://youtu.be/1sppZSIcU1s 0:00 Intro 0:37 Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report 3:24 Adding dimensions and metrics 5:58 Applying Nested rows 9:14 Work with the best Google Ads agency on the planet 10:22 Creating a custom segment
Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Google Ads Live Q&A: https://youtu.be/sKK2UX5YyY4 Are you a performance marketer with Google Ads experience living in New York? 🗽🍎 Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you! Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube... | |||||||
| 17 Jun 2023 | AI vs. Humans: Will AI Replace Us? | 00:03:24 | |||||
In this episode, Kasim dives into the question of whether artificial intelligence will replace humans. With advancements in technology and automation, many are worried that machines and software may soon take over their jobs. So he explores AI's history and current state and the potential implications of its continued development. Watch as he considers what the future may hold for the co-existence of technology and humanity. Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Related videos: 🤖 Demystifying AI in Advertising: Defining Its True Nature: 🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know: 💣 Bing With ChatGPT Is Changing the Way We Search: Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. 💣 The Ultimate Guide to Google Ads for 2023: 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||||||
| 17 Mar 2024 | Will HighLevel Be Irrelevant Soon? | 00:07:17 | |||||
Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now. Watch the full video here: 🚀 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software: h • 🚀 Grow Your Agency With HighLevel: Th... Robin Alex on LinkedIn: t / robinalex Check out GoHighLevel.com: https://www.gohighlevel.com/main-page... *The link above is an affiliate link Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: t • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit | |||||||
| 14 May 2023 | CRO Checklist | Website CRO Best Practices Part 2 | 00:09:47 | |||||
ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue. This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: In part 1, we covered the non-negotiables of website CRO, also known as THE BIG 3, which are essential initial indicators of success. Mentioned links: PageSpeed Insights: https://pagespeed.web.dev/ BOOM! By Cindy Joseph: https://www.boombycindyjoseph.com/ Related videos: 🚀 Website CRO Best Practices: THE BIG THREE: 💰 Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com: 0:00 Intro 0:40 Website CRO Best Practices: CRO Checklist 3:56 Make sure your email/phone number is in the header or footer 6:00 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ | |||||||
| 27 Jan 2024 | Jason Fladlien’s Webinar Success: From Zero to $250M in Revenue | 00:11:17 | |||||
Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success. In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities. Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing. More about Jason Fladlien: https://jasonfladlien.com/\ 10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518: • Jason Fladlien: The Most Quoted Perso... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast TikTok - | |||||||
| 10 Jun 2022 | The Key Takeaways From Google’s Marketing Live Keynote 2022 | 00:13:41 | |||||
In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies. 00:00 The key takeaways from Google's Marketing Live Keynote 2022 02:52 Asset library 03:51 Attribution insights 05:31 Privacy and measurement 09:06 Intuitive shopping 11:52 See competitor’s stronger offers Watch the Google Marketing Live 2022 here: https://youtu.be/Cq6aek2MCfI 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks: | |||||||
| 28 Apr 2023 | The Best Advice I Ever Got on Productivity | 00:06:44 | |||||
Kasim reveals the best advice he got on task management and gives you a step-by-step guide so you can also be a master at productivity! Do you struggle to stay productive? Have you ever wished there was a magical formula for getting things done and increasing your productivity? Well, the secret lies in integrating your to-do list and your calendar. Once that's set, when you look at every individual task, ask yourself these three questions in this order: Can I eliminate this? Can I automate this? Can I delegate this? In this video, Kasim talks more about the steps to make you more productive in your entire life! Whether it's setting achievable goals or maintaining an organized workspace, these steps can help anyone make their workflow more successful. Related videos: 💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: 💸 The #1 Google Ads Mistake People Make and How to Fix It: 🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam Want a weekly summary? Subscribe here: https://sol8.com/newsletter/ 0:00 Intro 0:23 The Best Advice I Ever Got on Productivity 1:33 Can I eliminate this? 2:58 Can I automate this? 4:45 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 6:09 Can I delegate this? Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT... | |||||||
| 26 Apr 2023 | Five Things to Understand Before Running Google Ads | 00:10:02 | |||||
If you’re an advertiser, ad agency, freelancer, or employee in a company using Google Ads, this is for you! Kasim breaks down five things you should understand before running Google Ads. If you want to take your digital marketing strategy to the next level, running Google Ads is a great way to reach potential customers and generate leads. However, Google Ads can be intimidating for individuals new to the platform. So before jumping right into creating campaigns and analyzing performance metrics, it's important to understand key principles. In this episode, Kasim covers five essential things you need to know before starting with Google Ads so that you can set yourself up for maximum success! 🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam Want a weekly summary? Subscribe here: https://sol8.com/newsletter/ Related videos: 🤔 Five Things to Consider Before Running Google Ads: • 🤔 Five Things to... 💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 💸 The #1 Google Ads Mistake People Make and How to Fix It: • 💸 The #1 Google A... 0:00 Intro 0:25 Five Things to Understand Before Running Google Ads 1:22 There are no performance guarantees 4:35 Google Ads can only be as successful as the business model 7:20 Google Ads takes time and money 8:04 Need help with Google Ads? Get your FREE action plan: https://sol8.com/ap/ 9:35 Google Ads strategy (and features) change regularly 11:08 Google Ads is the most powerful advertising platform on the planet if you know how to use it Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥 Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks:
/ @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu...
• 🦾 The Ultimate Gu...
• 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
• Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
• 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads... | |||||||
| 30 Dec 2023 | Google Ads ROAS is Shrinking | 00:08:37 | |||||
Regina discusses a major issue: the shrinking of Google Ads ROAS (Return on Ad Spend). While ROAS was once a reliable measure of ad performance, it has become less dependable. If you still rely on ROAS to gauge your campaign's success, you should think again and listen to this episode now. Regina Bellows, Executive Director of StarterPPC, explains why Google's user tracking capabilities have weakened. She then presents actual client data to show the ROAS decrease impacting various businesses. Additionally, she provides tips on how to better evaluate ad performance using the Media Efficiency Ratio (MER). Listen to this episode now to gain insight into the ongoing challenges faced by advertisers and accurately determine if your Google Ads campaigns are effective for your business. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Why Google Ads Perform "Worse" Than Facebook and Amazon Ads: • Why Google Ads Perform "Worse" Than F... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Unlock Your Business's Full Potential: Increase Your Average Order Value: • Unlock Your Business's Full Potential... Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... 0:00 Google Ads ROAS is Shrinking 1:20 Google's Privacy Lawsuits and its Effects on ROAS 5:01 Need help scaling Google Ads with a limited budget? Let StarterPPC help you! 6:31 Analyzing ROAS vs. MER Need help with Google Ads?... | |||||||
| 24 Aug 2023 | 🤫 How I Lied My Way to the #1 Spot on Amazon-2 | 00:06:20 | |||||
Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list. 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized Guide To Google Ads” For FREE!! https://sol8.com/free-book/ Related videos: 💣 The You vs. Google Book Is NOW on Amazon! BUT we made a mistake… • 💣 The You vs. Google Book Is NOW on A... 🔥 Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads: • 🔥 Why You Should Read You vs. Google:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit | |||||||
| 08 Apr 2024 | Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns | 00:15:12 | |||||
John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy. Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns 1:18 Three-Step Process Explained 7:38 Scaling small campaigns 10:06 Negative keyword strategy This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast TikTok - | |||||||
| 12 Jan 2023 | How to Use Placement Exclusions in Performance Max Campaigns | 00:05:24 | |||||
Are you worried your ads are shown to the wrong people? Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience. And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns. With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Are you a performance marketer with Google Ads experience living in New York? 🗽🍎 Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you! Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. -------------------------------------------------- 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: https://bit.ly/sol8-home 🐦 Follow Kasim on... | |||||||
| 27 Oct 2023 | The Best Way To Track Leads In Google Ads Dashboard | 00:08:24 | |||||
Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization. This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here: Related videos: 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) • 💣 The Secret to Google Ads Success: M... 💰 Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers: • 💰 Stop Losing Your Leads: Expert Tips... 🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 • 🎯 Setting Campaign Goals and ROAS | G... 🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: • 🎯 Guide to Tracking Conversions for G... 0:00 Google Ads Dashboard Hack to Simplify Lead Tracking 5:17 Need help starting with Google Ads? Let StarterPPC help you! 7:01 For Local Ads: Local actions - Directions Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: | |||||||
| 07 Nov 2022 | The Future of Paid Traffic with Patrick Gilbert of AdVenture Media Group | 00:34:55 | |||||
Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager. Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent. To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working. Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P... 0:00 Intro 0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager 4:10 Code for checkout page tracking 10:25 Are you having trouble with Google Ads? 17:25 How to check if your conversion tag is working Related Videos: 🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI 💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8 💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8 💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------ Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... ------------------------------------------------ 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉... | |||||||
| 28 Feb 2024 | Black Friday Google Ads Preparation | 00:17:07 | |||||
Prepare for the busiest shopping weekend of the year with Regina's expert advice! On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include offering storewide discounts, setting a budget, creating unique creative materials, and more. Maximize your Black Friday and Cyber Monday sales with well-prepared Google Ads campaigns! Listen to this episode now. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: Related videos on the StarterPPC YouTube channel: Google Ads Dashboard Hack to Simplify Lead Tracking: • Google Ads Dashboard Hack to Simplify... The #1 Mistake Business Owners Make With Paid Ads: • The #1 Mistake Business Owners Make W... Grow the Google Ads Algorithm Like a Muscle: • Grow the Google Ads Algorithm Like a ... Why Your Google Ads Campaigns Hit a Wall & Can’t Grow: • Why Your Google Ads Campaigns Hit a W... Budgeting Between Google Ads Campaigns: The 60/40 Rule: • Budgeting Between Google Ads Campaign... Three Sneaky Ways Google Ads Manipulates You For Their Own Gain: • Three Sneaky Ways Google Ads Manipula... 0:00 Black Friday Google Ads Preparation 0:42 Plan your budget 3:37 Storewide discount offer | |||||||
| 14 Jun 2022 | What We've Learned About Effective Client Management | 00:18:37 | |||||
Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more! 0:00 What we've learned about effective client management 02:21 Know your client well – you're their ambassador! 07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process 12:21 You have to step up, earn your client's trust and drive 13:00 What not giving client updates in a timely manner taught us 14:20 Always underpromise but overperform 16:45 Match your client's energy 19:45 Don't sell a service you don't know what to do
Related Videos: ❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Paleo Goods: https://youtu.be/BXPF-zlUT_I 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 Want to learn more about Google Ads Performance Max? https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: | |||||||
| 15 Dec 2022 | How To Analyze Performance Max Campaign Data | 00:08:37 | |||||
Wondering where your Performance Max campaign is focusing? Smruti, our Junior Google Ads Specialist, is here to show you how to analyze Performance Max campaign data so you’ll know exactly which network it’s focusing on. Follow these simple steps and you’ll be on your way to understanding your Performance Max campaign data like a pro in no time! Then you can start making optimizations to easily improve your performance. Related videos: 🏁 How to Steer Performance Max to the Network You Want | PPC Talks: https://youtu.be/BhW0f-RENFo 📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c 💔 Why Performance Max Fails | Learn From Our Mistakes: https://youtu.be/fAk2_1Nwxgk 💳 Scaling Performance Max Campaigns for eCommerce Part 1: https://youtu.be/OIMwv6zi-x4 🧲 YouTube Remarketing Strategy to Scale Your Performance Max Campaign: https://youtu.be/pGcJq6WiB3g 0:00 Intro 0:39 How to analyze your Performance Max Campaign data 3:54 Determining how many impressions are from the Discovery and Display networks 7:03 Work with the best Google Ads agency on the planet Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business... | |||||||
| 27 Dec 2022 | The Difference Between Conversions And Conversions By Conversion Time | 00:06:26 | |||||
Unsure of the difference between "Conversions" and "Conversions By Conversion Time” and how to analyze the data? You’re not alone! Millions of business owners are using Google Ads to drive traffic to their websites-but many don’t understand how to use the data they collect. Luckily, Smruti, our Junior Google Ads Specialist, is here to help! In this episode, Smruti explains what "Conversions" and "Conversions By Conversion Time” columns mean and how you can use them to better understand your ad performance. We hope this information will help you improve your Google Ads marketing strategy and increase your conversions, listen the episode now! Related Video: 💣 Google Ads Conversion Tracking Best Practices: https://youtu.be/Vis5PVSt1Rk Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/ -------------------------------------------------- Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. -------------------------------------------------- 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC? Sign up for a FREE Action Plan today: https://bit.ly/sol8-home 🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam ⬇️️ You can find us here ⬇️️: Website: https://bit.ly/sol8-home Twitter: https://twitter.com/solutions_8 Facebook:... | |||||||
| 07 Jun 2024 | Kasim’s Embarrassing Confession and the New Solutions 8 | 00:22:34 | |||||
Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing. Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos: 🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years: • 🥇 The Secret to Solution 8's Success:... 🔥 Google Ads Mastermind: How to WIN the Battle Against Google: • 🔥 Google Ads Mastermind: How to WIN t... Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing The Google Ads Mastermind: https://youvsgoogle.com/offer 0:00 Intro 0:38 Kasim’s Embarrassing Confession and the New Solutions 8! 3:23 The Evolution of Solutions 8's Business Model 9:17 The Need for a Full-Funnel Approach 13:19 Economic State No One Seems to Be Talking About 19:25 Digital Marketing Is Now Very Sophisticated 21:45 The New Solutions... | |||||||
| 27 Jul 2024 | How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script) | 00:09:22 | |||||
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work. Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 00:00 - Introduction 01:07 - Systematic approach to Performance Max optimization 02:28 - Leveraging granular data for insights 03:35 - Asset group structuring and keyword themes 10:35 - Optimization tactics and testing 11:14 - Analyzing performance trends and improvements 👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: | |||||||
| 30 Nov 2022 | Audience Targeting for YouTube Ads & Linking YouTube to Google Ads | 00:14:48 | |||||
Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how! He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why "Unknowns" in your demographics audience segment are so important. Once you've mastered audience targeting, you'll be able to create more effective ads that reach the right people. Increased conversions mean more business for you-so don't miss out on this valuable information! Listen to the episode now. John shares how to build your YouTube Ads audience targeting for improved conversion tracking. He also shares how you can track if a person saw your Youtube Ad and converted through your branded terms, how to link your YouTube account to Google Ads, and why you should consider “Unknowns” in your demographics audience segment. PS: This epsiode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 0:00 Intro 0:36 Audience Targeting for YouTube Ads to Improve Conversion Tracking 3:27 How to link a YouTube account to your Google Ads account 5:49 YouTube Ads audience segment 9:56 Do you want to work with the best Google Ads agency in the world? 13:00 Your demographics include your unknowns Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉... | |||||||
| 09 Sep 2023 | The Most Valuable Skill You’ll Ever Learn for Life and Business | 00:07:36 | |||||
I built three multi-million dollar agencies. From my experience, the single most important skill set required to be successful in the agency space has nothing to do with the actual work. Listen to this episode to learn what it is. The skill is a subset of client management, and it will absolutely make or break your business. And it's the most valuable skill you'll ever learn for life and business. Communication is THE skill for building and scaling a successful agency. It is critical to build proper communication into your systems, training, evaluations, and culture. This is easier said than done, which is why we created The 3 Cs of Communication. My 17 years of experience as an employer have taught me a sad irony: The better someone is at their job, the worse they are at communication (generally speaking). I think it's an accompaniment to the curse of the expert, where you simply can't understand how much or how little other people know about your realm of expertise. To guard against this, codify communication. Here's how we've done that at Solutions 8: The 3 Cs ✔️ Clarify ✔️ Commit ✔️ Close How do you feel about my "3 Cs"? Is there anything you'd add/edit/delete? Let me know! Are you looking for the right agency for your business? Download your free checklist and guide on how to pick the best Google Ads agency here: https://sol8.com/best-google-ads-agency/ 0:00 The Most Valuable Skill You'll Ever Learn for Life and Business 2:15 Clarify 4:03 Commit 4:49 Close Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN... | |||||||
| 19 Jun 2024 | Consistent Profits for Over 15 Months Using the Facebook Matrix Method | 00:21:19 | |||||
Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more. Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth. Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos: 💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo: • 💰 Maximizing Profits with the New Sol... 🔥 The 7-Step Email System Working with Meta and Google Ads: • 🔥 The 7-Step Email System Working wit... More videos on Meta + Klaviyo + Google Ads Marketing: • Meta + Klaviyo + Google Ads Marketing 0:00 Intro 0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method 5:55 The initial reluctance to run Meta Ads with Google Ads 11:17 Measuring ad campaign results 16:58 Consistency of profits looking at key metrics 21:25 Monthly performance increase with the Facebook Matrix Method 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: | |||||||
| 04 Aug 2023 | Unlocking YouTube Ad Success: Understanding Key Metrics for Growth | 01:05:35 | |||||
Join John and Kasim in this guide on how to scale YouTube Ads. In this Google Ads LIVE POWER HOUR, they dive into the key metrics you need to understand for success, as well as the common mistakes advertisers make that can hurt video campaigns. Don't miss out on insider secrets from the pros! Listen to this episode now! Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ Want to join the next Google Ads LIVE POWER HOUR? Be a member of this channel and join us every Friday at 1 PM PT for an all-inclusive deep dive into Google Ads. Our Google Ads experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 0:00 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth 11:52 More spend should equal more earnings? 16:30 What to consider when measuring conversions 25:21 Demystifying metrics advertisers usually evaluate 37:52 When increasing tROAS can hurt your campaign 42:29 How to determine YouTube ad spend 54:41 Performance Max asset groups and signals don’t matter now 1:07:37 A low tROAS is equal to Max Conversions bidding? 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: | |||||||