The Girls in Marketing Podcast (Girls in Marketing)

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.

Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.

This episode covers:

• Starting a podcast
• How to market a podcast well
• Creating short-form content
• Podcast misconceptions
• How to find your niche
• Growing the community of Talk Twenties
• Issues with starting a podcast

A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.

This episode covers:

• Memes in a social media strategy
• Reactive marketing
• Trending topics in marketing
• The importance of timing in marketing

Head over to our socials to check out some of our own memes!

Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!

Olivia and Martha are joined by Claudia Cardinali who currently helps to build some of the UK’s biggest CEO’s and Founders into industry-leading influential figures on LinkedIn at Great Influence, to discuss all things personal branding. Claudia talks about how you can create your own personal brand through honing in on your passions and emphasises the importance of forgetting what people say to overcome the fear of showing up online. 

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Episode 3 of the Girls in Marketing Podcast discussing Digital Marketing Trends for 2021 as well as talking about what we've been up to during the last few months. We're FINALLY back and bigger than ever before. Since the Girls in Marketing Podcast took a back seat throughout last year after launching, we wanted to come back with a BANG. The podcast is now co-hosted with Founder, Olivia, and one of the Girls in Marketing team, Martha, who will be joined every episode by a guest speaker with an industry/niche focus. We're so excited to finally be back again and hope you enjoy our relaunch episode. 

Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. Anyone interested in freelance marketing, or just curious about Fiona's journey so far should definitely give this a listen.

Click here to connect with Fiona on LinkedIn.

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

If there is someone who can make anything go viral, it’s John Thornton.

John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.

With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.

He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.

For anyone working in the creative industry, this episode is for you.

This episode covers:

🚀 What ‘going viral’ actually means

🤝 How brands like Weetabix and Heinz have used virality

🧑‍💻 Working for SURREAL Cereal and innocent drinks

🎨 Being a marketing creative

A huge thanks to John for coming on The Girls in Marketing Podcast!

You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’

And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫

See you next week for another episode!

Girls in Marketing

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

This episode covers:

• The evolution of social media
• Social media platforms that have changed
• Screentime and mental health
• Using Social Media effectively

We’d love your opinion on this topic over on social media, come and join in with the conversation!

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Olivia and Martha are joined by Francesca Kuhanuka, Founder of Vero Creative Agency. Francesca set up Vero during the Coronavirus pandemic after discovering her true purpose of going down her own path. Bio-med graduate turned marketing and creative whizz, Francesca has since worked with a number of clients from across the globe. The girls talk about transitioning careers from the corporate world, the rise of video content, and running a creative marketing agency.

Find out more about Hostinger here⁠⁠⁠👩‍💻 Money is a taboo topic for many. However, that stops today. In this exclusive episode of the Girls in Marketing Podcast, we tackle the financial challenges faced by you in a Girls in Marketing community Q&A. We asked for your questions on Instagram and you sent in your problems. Topics covered in this episode include: - Pricing yourself as a marketer - Understanding if you’re being paid appropriately - Keeping a healthy cash flow when you work for yourself - Pitching for paid training opportunities No matter what stage of your marketing career, this episode is packed with valuable insights and actionable advice to help you get financially stable. Tune in and get your money questions answered! If you want to get involved in future episodes, make sure you follow us on Instagram: https://www.instagram.com/girlsinmarketing/ Remember to check out Hostinger by clicking here.

See you next week for another great episode!

Grab a FREE ticket to The Elevate Show by monday.com here.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Welcome back to The Girls in Marketing Podcast.

In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.

Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.

Chapters:

Introduction 00:31

International Women's Day Campaigns: 01:16

Tony's Chocolonely Campaign: 04:00

See What She Sees Campaign: 10:04

Refuge Red Flag Campaign: 13:05

Latest Marketing News: 13:13

Instagram's Separate Reels App: 15:54

Google's AI Shopping Expansion: 21:21

LinkedIn's Connections Only Feed: 25:49

Meta's Community Notes: 29:18

Industry Research: Thrive in 2025: 30:37

The Importance of Multi-Channel Strategies: 31:37

YouTube's Growing Influence in Marketing: 34:40

Conversational Ads and DM Campaigns: 39:27

Measuring Campaign Impact: 44:16

PLT Rebrand: A Controversial Move: 49:59

National Trust's TikTok Strategy: 53:13

Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. With 8+ years of experience in the paid search space, Chloe's knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge.  

Learn More About Adobe Express

Connect with Chloe on LinkedIn.

Sign Up for Chloe's PPC Action Plan in our Members Society.

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?

Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.

Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing

Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24

Is Influencer Marketing nearing the end?

There's no denying that the influencer industry is changing as we know it.

With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.

In this episode, the Girls in Marketing Team discuss:

• Examples of successful influencer marketing
• Their own experiences of being influenced
• Some not-so-good examples of influencer marketing
• The evolution of influencers

You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic:

A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz

Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0

How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr

Thanks for listening to this episode, we'll see you next week in a brand new episode!

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⁠ ⭐️

Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.

In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.

In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.

This episode discusses:

• Building a multi-platform social media strategy
• Working with an FCA-regulated brand

• Adopting a creative approach to social media
• Having an untraditional route into marketing

A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩

Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻

See you next week for another team episode!

Girls in Marketing Team

We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.

This episode covers:

• Confidence in the workplace
• Favourite marketing campaigns
• Digital PR
• Finding a job in marketing
• Being resilient in your career
• Tips for growing your confidence

This episode is a must-listen if you're wanting to grow your confidence in your marketing career.

After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast!

In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news.

Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.

If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!

Olivia is joined by Tami Abonga, Pinterest Manager at Fresh Pin Studio. Tami discusses her role as Pinterest Manager, telling us what her role actually entails. She shares the latest Pinterest marketing tips, including how to keep up with new updates and how to integrate Pinterest within your marketing strategy. Tami also spills the marketing tea on how many businesses are sleeping on the opportunity to use Pinterest to drive traffic. You won't want to miss this one. 

Click here to claim one month of Kickresume premium for FREE.

Click here to try Crunch Free.

Check out Tami's Instagram Account.

🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟

Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.

This episode covers:

-Working in SEO

-The evolution of Search and SEO

-How to optimise user journeys

-TikTok’s impact on Search Engines

-Working with huge brands, like LEGO and Gucci

A huge thank you to Tasha for coming on the podcast!

If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.

Until next week, we’ll see you on social media to discuss this week’s podcast!

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠ ⭐️

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.

A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠

Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.

We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸

Amy is joined by Veronica Wood Querales, Marketing and Communications Consultant, certified marketing mentor and B2B and SaaS specialist. During the early stages of the pandemic, Veronica took the leap into freelancing and started her consulting business Into The Woods Marketing. In this episode we talk about overcoming the fear of taking the next step in your career, finding your niche in B2B marketing and going from mentee to mentor and the benefits mentoring brings! If you’re thinking about what’s next in your career, listen in for some words of wisdom!

What’s the difference between audience and community? It’s been a debate for years.

Are they the same thing?

How do you build an online community?

Why is community so important?

So. Many. Questions.

In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.

Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:

•Creating an online community

•How to grow a following

•Building a tight community

•The importance of community for brands

•Examples of brands that use community well

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Olivia is joined by Nathan Bickerton, a full-stack creative marketer who works at Rise at Seven and has previously interned with Steven Bartlett. Nathan talks about how he comes up with creative campaigns, tips and tricks for thinking outside the box as well as his crazy journey working for one of the biggest names in marketing. Within the episode, Nathan also talks of his mental health struggles and how he now deals with mental health in a workplace setting. If you’re someone who wants to get more creative and start thinking outside the box, this episode is definitely worth a listen.

Find Nathan on Twitter

Follow Nathan on LinkedIn

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

The average TikTok user opens the app 19 times per day.

It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?

Join some of The Girls in Marketing Team in this TikTok special as we discuss:

• The latest TikTok headlines
• If TikTok is in its decline phase
• How to make content engaging for TikTok
• Small businesses who have blown up on TikTok

Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing

Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

See you next Wednesday for another episode!

Olivia and Martha are joined by Lauren Evans, a positivity queen with a love for Disney and the marketing industry. Lauren is the Marketing and Community Engagement Coordinator at Girls in Marketing as well as a Marketing Executive for a small UK-based digital agency. Lauren talks about blogging, volunteering and how she landed 2 marketing jobs in 2021. The girls talk about creating your own opportunities to help you stand out when applying for roles and provide actionable tips and tricks to help you on your way to becoming the ultimate marketing boss.

Find out more about Hostinger here👩‍💻

Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑‍💻 Why the content marketing landscape is changing

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Olivia is joined by Jess Bruno, a freelance Content Marketer and Copywriter. For the last 10 years she’s been managing accounts for creative individuals and brands. She credits her success to social media marketing and she’s all about empowering her clients, one post at a time. In this episode, we chat about the progression into being your own boss, knowing when to give yourself a break and how to see social media as a tool rather than an extension of yourself.

Click here to claim one month of Kickresume premium for FREE.

Click here for 50% OFF the first 3 months of your subscription of Crunch.

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.

Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.

Olivia chats with Lara about:

• How LinkedIn is changing

• The importance of storytelling for brands and personal pages
• Lara's personal branding journey, from unemployment to building a six-figure business
• The most popular (and unpopular) post formats

Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.

Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!

See you next week for a team episode!

Girls in Marketing Team

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we debunk common marketing myths and give our opinion on the myths. Tune in to hear our thoughts and feelings as marketers of these misconceptions we often hear from other people. 

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

Welcome back to another episode of The Girls in Marketing Podcast!

In today’s team episode, we dive deep into the world of networking. We’ll be discussing the essential skills you need to build and maintain a thriving professional network including what you should do and what you shouldn’t do at networking events as a marketer.

We discuss:

-Our opinions on networking

-How to network with intention

-What good networking etiquette looks like

-What to NOT do at networking events

If you’ve been wanting to level up your networking game, this episode is packed with valuable insights to help you navigate the world of networking with intention.

Make sure you show our podcast sponsors the love too!

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

See you next week for another episode!

Welcome back to The Girls in Marketing Podcast!

Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.

Topics covered during this episode:

• Artificial Intelligence tools
• Is AI going to replace marketers?
• Improvements in the AI space
• ChatGPT and Bard

Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.

If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

⭐️ Start your passion project with Hostinger here: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠ ⭐️

Welcome back to The Girls in Marketing Podcast!

In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.

Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.

Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.

From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.

This episode discusses:

• What is performance marketing?
• Working at Adanola
• Agency vs. In house roles
• The shift from small to big businesses

If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.

See you next week for another team episode!

Welcome back to The Girls in Marketing Podcast!

Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers.

The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.

Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.

In this episode, Olivia chats about:

• The Start of Girls in Marketing
• The Future of the Girls in Marketing Podcast
• Building Your Personal Brand and The Pressure of Being Online
• The Future of Her Community-Based Business
• Taking Risks in Business and Your Career

This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!

A special thank you to our NEW sponsor of the podcast, Hostinger!

Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing

Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!

We'll see you next week for another episode!

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Olivia is joined by Viv Paxinos, General Manager of UNiDAYS. Viv discusses her extensive experience in the marketing industry, including working for Unidays, BBC, and Discovery. Since becoming a General Manager for UNiDAYS in 2019, she has worked on a huge scope of projects, including working with well-known brands such as Nike and Nikon. Viv also shares her experience with networking and explains why she still values networking today. 

Click here to claim one month of Kickresume premium for FREE.

Click here for 50% OFF the first 3 months of your subscription of Crunch.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?

In this episode, the Girls in Marketing Team talk about:

• Types of influencer marketing
• Business-to-business marketing

• Examples of successful influencer marketing campaigns

Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!

Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further.   Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.

Connect with Thierry on LinkedIn here.

Listen to Thierry’s Podcast “Why Didn’t You Tell Me?!” Podcast here.

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job role is within the marketing industry. What can businesses do to get involved in digital marketing? What impact has the Coronavirus had on businesses and their online presence? How can digital marketers use their time wisely and join the global marketing community that is, Girls in Marketing.

Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023. 

From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.

We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss.

Make sure you’re following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast.

Enjoy the episode!

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

• Customer lifecycles and journeys
• Integrating customer experience and marketing
• Using customer data
• The acquisition and retention of customers
• Understanding your customer

Don't forget to follow our podcast to be notified when our next episode is released!

If you're new around here, make sure you get involved with Girls in Marketing:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Website: https://www.girlsinmarketing.com

Olivia and Martha are joined by Shannon Jennings who is Influencer, Social Media and Content Marketing Lead for The VERY Group. Shannon talks about her experience setting up her side project: The CLCK and gives actionable tips and tricks for all those looking to start their fashion marketing journey. The girls talk about creating a clear career vision and aligning your day to day work with it as well as the competitive world of fashion.

And that's a wrap for Season 3 of The Girls in Marketing Podcast. 

The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast. 

We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton. 

We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…

Happy International Women's Day 2023! 🥰

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement. 

Olivia is joined by Carrie Rose, Co-founder and CEO of Rise at Seven. Carrie is an absolute marketing and PR powerhouse with a world-class agency team that is growing every day. Now with over 70 members of staff, Rise at Seven is one of the most sought-after agencies in the UK (and the world!). But what does it take to run such a successful business and who actually IS Carrie Rose? In this episode, we chat about getting hate online, the controversy of creative CV's and rising to become a world-leading CEO.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding, and more.

Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.

This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.

This episode covers:

• Brand ambassadors
• Working with influencers
• Untraditional routes into marketing
• Working for a huge company, including Ann Summers and The GelBottle
• Local marketing
• Growing an online community
• Influencer programmes
• Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.

This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play along with the Girls in Marketing team and guess what brands they're thinking of. 

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.

We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more. 

Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you're a pro networker or just getting started, you're sure to find this episode interesting.

We're officially launching Season 4 of the Girls in Marketing Podcast with a BANG 💥 In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.

We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule. 

Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO. 

Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻

Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝

In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:

• The vanity metrics trap
• How to find meaningful metrics
• Vanity vs actionable metrics
• Valuable ways to measure marketing success

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

Find out more about Hostinger here⁠⁠👩‍💻

Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.

Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.

In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.

This episode covers a range of marketing topics, including:

💻 What Technical SEO is and how it relates to your wider marketing strategy

🔍 Strategies you can implement to boost your SEO efforts

🤩 Taking the plunge of working for yourself

📲 Building a community of thousands online

If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.

We’ll see you next week for another great episode.

USEFUL LINKS:

⁠Find out more about Hostinger here⁠⁠⁠👩‍💻

You can follow Areej here: https://www.linkedin.com/in/areejabuali/

Apply to our Digital Marketing Growth Programme here.

Amy is joined by Marcus Dean, the Social Media Manager for innocent drinks UK. As a self-confessed stand-up comedian and witty tweeter, Marcus and his team is the brains behind some of innocent drinks most famous social media campaigns. Since starting in the role, Marcus has created THAT work from home post which got over 8 million impressions, changed its Insta profile pic to his own wedding photo, and crafted thousands of humorous social media pieces. In this episode, we chat all about channelling your inner writer, creating reactive content for a huge international brand and how to have fun on social media. To budding and current social media managers, this is one not to be missed!

Olivia is joined by Karina Scott, Founder of Girl About Social and Social Media Manager. Before starting her own agency during the 2020 pandemic, Karina worked her way up from Intern to Marketing Manager. After 7+ years in the corporate marketing industry, Karina sat down (after losing her job) and contemplated what she REALLY wanted out of her career. In this episode, we chat about climbing the career ladder, starting a business, and doing what you love. 

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻

Welcome to another episode of The Girls in Marketing Podcast!

Today, we're diving deep into the world of branding with a special guest who has played a pivotal role in transforming a popular UK reality show, Love Island, into a brand recognised across the globe.

Lauren Watson has worked on the branding for your favourite shows, such as Love Island and Queer Eye. As the Brand Lead at ITV, she has created some of the most innovative and successful branding campaigns on television.

Her expertise in crafting brand stories and her passion for connecting with audiences have set her apart as a true leader in the field. In this episode, you'll discover: - The innovative strategies and marketing techniques that propelled Love Island to a global brand - Behind-the-scenes insights into the creation and execution of the show's branding and promotional campaigns. - Working at ITV and Universal Music Group, including a marketing campaign with Katy Perry - The common mistakes of bad branding - Tips and lessons from one of the industry's top marketing experts on driving brand loyalty Whether you're a Love Island superfan, a marketing enthusiast, or someone curious about marketing and branding, this episode is packed with valuable takeaways. Tune in to hear the stories, strategies, and secrets that turned Love Island into a worldwide brand! If you enjoyed this episode, please like and follow our show. We’ll see you next week for another episode of The Girls in Marketing Podcast.

⁠Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻

⁠Connect with Lauren Watson here.

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.

Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.

This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress.

At Girls in Marketing, we think it is essential to have more difficult conversations like this one.

If you are currently struggling with your mental health, please seek support with the resources below:

MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/

We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.

Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode.

If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this.

Follow Rejoice on Twitter here.

Find Out More About B-DigitalUK here.

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️

Welcome back to another episode of The Girls in Marketing Podcast!

In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.

Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.

In this episode, we discuss:

• Anna's first industry role at Marks and Spencer's
• How to make travelling fit with your career
• Using rejection to help you meet your career goals
• Building your own marketing agency

Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

Today, we have Jo Bird on the Girls in Marketing Podcast!

Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.

From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.

This topic covers:

• Working on creative campaigns for Gymshark and Lounge Underwear
• Developing a strong personal brand
• How to get ideas approved by managers or senior leaders
• The process of designing the new Lounge stores

A huge thanks to Jo for coming on The Girls in Marketing Podcast!

Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing

Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!

Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

Welcome back to The Girls in Marketing Podcast!

This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.

We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀

And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.

If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.

Chapters:

00:00 Introduction and Episode Overview

00:47 Advertising Week Europe Highlights

10:00 Meta's Ad-Free Subscription Model

16:59 Instagram and Social Media Updates

19:56 Consumer Research Insights

23:02 The Blue Drink Debate

23:18 AI and Customer Engagement

23:53 The Importance of Response Time

24:50 Your Questions Answered: Career Progression

25:55 Earning vs. Learning in Your Career

27:13 Taking the Leap: Career Advice for Women

31:58 April Fool's Day Campaigns

37:45 The Impact of Employee Generated Content

41:58 Conclusion and Wrap-Up

Find out more about Hostinger here⁠👩‍💻

Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.

It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.

In this episode, we discuss:

• Achieving a work/life balance
• How to balance your role as a marketer
• Why a 50/50 balance isn't always achievable
• How you can set healthy boundaries with work

We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.

Check out our sponsors:

Find out more about Hostinger here⁠👩‍💻

Find out more about Kingsbridge Insurance here 🤝

Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...

See you next week,

Girls in Marketing Team

Welcome to Season 6 of The Girls in Marketing Podcast 🎉

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?

Chapters:

00:00 Welcome to Season Six!

00:19 Social Media Chaos: TikTok and X Updates

02:30 Diversifying Platforms: Lessons from TikTok Ban

06:03 Instagram's Identity Crisis

12:07 The Rise of Video Content Across Platforms

14:27 Industry Research Insights

17:23 TikTok as a Search Engine

23:52 Building Trust with Brands through Social Media

25:14 The Role of Social Media in Customer Journeys

26:26 Retaining Customers through Social Media

28:27 The Importance of Brand Transparency

31:55 Effective Email Marketing Strategies

35:16 Introducing a New Segment: Your Questions Answered

36:09 Insights from Jo Bird on Creative Marketing

38:17 The Value of Individuality in Marketing

43:27 Community Building and Customer Loyalty

47:37 Emotional Marketing Campaigns

50:51 Wrapping Up and Final Thoughts

In this episode, Olivia is joined by Ellie Middleton, ADHD and Autism advocate, consultant and speaker. Ellie is also a content strategist part-time for personal branding agency, Great Influence. 

We discuss what life is like as a neurodivergent person, Ellie’s career as a content creator and consultant, as well as how marketers can ensure their marketing is accessible for those who have ADHD and Autism.

Ellie is a breath of fresh air when it comes to building a brand online with her relatable and honest LinkedIn/TikTok content regularly going viral.

Tune into this episode if you want to learn more about how you can ensure your marketing efforts are accessible for people like Ellie.

Olivia is joined by Jazveena Sahota, Content and Social Manager at Slate Teams and TikTok Sensation with over 100,000 followers. Jaz chats all about her journey to 100K on the viral platform, the unfiltered world of TikTok content, and how you can start creating a sustainable TikTok strategy. Mastering the art of TikTok is something many marketers and business owners want to do in the current social media landscape, so if you’re interested in boosting your video content, be sure to give this episode a listen.

Learn More About Adobe Express

Follow Jaz on TikTok 

In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast. 

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.  

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment.  It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️

Does budget actually affect the success of your marketing campaign?

In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.

Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.

This episode covers:

• Marketing budgets
• Examples of low-cost marketing campaigns
• Harnessing your creativity
• Taking inspiration from other campaigns

Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast!

If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.

Grab a ticket Advertising Week Europe 2025 here.

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.

Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.

It’s a packed episode, filled with insights and campaigns!

Chapters:

00:00 Introduction

01:15 Instagram's AI Generated Comments

06:35 AI and Copyright Protection

10:31 Longer Videos on TikTok

14:21 Google's Shielded Email Update

17:06 Workplace Stress and Mental Health

23:55 Community Q&A

24:27 Top Tips for Growing a Corporate LinkedIn Page

26:28 The Importance of Organic Content on LinkedIn

29:10 Staff Picks: Noteworthy Campaigns

29:27 Jaguar Land Rover Rebrand: A Case Study

33:40 Advertising Week Europe Event

34:25 Brands Killing Their Products: A Trend?

40:28 Flo Health Campaign: Breaking Taboos

44:31 Creative Marketing on a Budget

46:38 Final Thoughts

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠

We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

This episode covers:

• How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
• The future of email marketing
• Email marketing misconceptions
• How CRMs and email marketing need to work together
• Data-driven marketing

Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g

Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!

In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Happy Halloween Marketers! Join us for a special edition of the podcast talking about marketing horror stories. We share our own marketing horror stories as well as yours, our community.

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻

Welcome to another episode of The Girls in Marketing Podcast.

Today, we are joined by our final guest of Season 5 and it’s a special one.

Joining us today is Sophie Lee, the incredible founder of Electric Peach, a decentralised brand and marketing agency working with some of the top talent in the industry.

Sophie has had an amazing journey in the marketing world so far, and we’re sure you’ll learn lots from this episode. We’ll dive into:

-How Sophie got started in marketing

-Her role at Disney in Shanghai

-Her opinion on manipulation in marketing

-How to measure impact beyond just ROI.

This episode is a great episode to mark the final guest The Girls in Marketing Podcast Season 5!

If you’ve loved our podcast so far, please like and follow our show. We’ll see you next week for the penultimate episode of The Girls in Marketing Podcast.

In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.

We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.

Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.

If you're interested in learning more about personal branding, what to post on LinkedIn and what it's like to be a young leader, this episode is a great listen.

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏

Olivia is joined by Fiona Thomas, freelance writer and author of the Amazon #1 bestselling book, Out of Office, a no-nonsense guide to freelancing. In the past, Fiona has written hundreds of mental health articles for publications such as Reader’s Digest, Grazia, and Metro. In this episode, we chat about how to pitch to journalists as a freelance writer, the benefits of starting a blog, and celebrating yourself.

Click here to claim one month of Kickresume premium for FREE.

Click here for 50% OFF the first 3 months of your subscription of Crunch.

From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:

• Untraditional routes into marketing
• How to get started in marketing
• Getting work experience
• Changing your career into marketing

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.

Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.

Topics discussed in this episode:

• Creator economy

• Working with influencers
• Founding Social Chain, one of the world's first social media agencies
• Leveraging Facebook and Snapchat for your brand
• Advice for new starters in the marketing industry
• The future of the creator economy
• Being a leader in the industry
• Founding an agency

This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.

Don't forget to like our podcast to be notified when our next episode is released :)

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️

This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.

With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.

Listen to the team discuss:

• The difference between Gen Z and Millenials
• How attitudes and behaviours of Gen Z differ
• The resurge of Snapchat
• Brands that have shifted their messaging to Gen Z

Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in and learn how to get your brand to stand out among the younger generation.

See you next week for another guest episode... it's a good one 🤭

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️

💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫

This week, we have an International Women's Day special for you.

At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.

But we know that's not the reality for everyone.

Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024

This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!

See you next week for another episode!

We’re not crying, you are…

Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.

It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!

It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.

In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.

Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.

Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.

USEFUL LINKS:

Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/

Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/

Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/

Thank you for your support and enjoy the episode!

Girls in Marketing

Olivia is joined by Molly Hadfield, Head of Social Media and Influencers at Tatti Lashes. Molly discusses how she secured her role at Tatti Lashes and why she chose to take the apprenticeship career route into marketing, instead of studying at University. From securing the perfect influencers to keeping up to date with the latest social trends, Molly shares why Tatti Lashes uses social media to keep ahead of their game in the beauty industry. Beauty lovers, you'll want to give this episode a listen.

Click here to claim one month of Kickresume premium for FREE.

Click here to try Crunch Free.

Click here to connect with Molly on LinkedIn.

Find out more about Hostinger here⁠⁠⁠👩‍💻

Find out more about Kingsbridge Insurance here 🤝

Are you considering a career change into marketing but don't know where to start? Join us in this insightful episode all about career-changing into marketing, where we unpack everything you need to know about making a successful transition. From identifying transferable skills to gaining relevant experience, the Girls in Marketing Team shares their personal journeys and practical advice for career changers.

We discuss: -How you can career change into marketing -Identifying and using your transferable skills

-Our personal journey’s into marketing

-Why marketing could be a good career for you

No matter what background you’re transferring into marketing from, this episode will equip you with the tools and confidence for your new marketing career path.

If you find this episode useful, please leave us a review and rating as it helps us continue making the podcast!

See you next week for another episode, The Girls in Marketing Team x

It's the final episode of season 4 of The Girls in Marketing Podcast 🥳

This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes. 

We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!

A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:

Follow our Podcast LinkedIn Page ➡️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/

Subscribe to our podcast mailing list for exclusive sneak peeks ➡️ https://go.girlsinmarketing.com/3OBzQlx Subscribe to our YouTube channel for behind-the-scenes content ➡️ https://www.youtube.com/@GirlsinMarketing

Grab a FREE ticket to The Elevate Show by monday.com here.

In this episode Amy is joined by Ruth Hartnoll, CEO and Co-Founder of Matchstick Creative, a purpose-driven creative agency based in Liverpool. 

We discuss leadership, mentoring and the importance of being a voice for other women in the industry as well as both Ruth and Matchstick’s shared mission of putting purpose before profit and working with other organisations who share the same values.  

We covered a lot in this jam-packed episode, getting into the nitty gritty of everything from creative content to leadership and we hope you enjoy it as much as we enjoyed recording it!

Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.

Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.

Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).

This episode covers:

• Building a community in a saturated market
• Working in social media
• Agency life and consultancy
• SocialNorth
• Public speaking and events

A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!

If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.

Amy is joined by Anu Adegbola, Paid Search Account Director at Marin Software. In 2021, Anu was named in the Top 25 Influential PPCers, she's also the podcast host of PPC Chat Roundup as well as a speaker and founder of PPC Live UK. After 12+ years of working in paid search, Anu has stacked up a ton of knowledge that she shares during this episode. In particular, Anu talks about her love of giving back to the PPC community, the reality of being a company director, and how to deal with difficult clients. If you're a paid search fan and want to learn more about Anu's journey then this is the episode for you!

Follow Anu on LinkedIn here.

👉👉👉 Grab a FREE ticket to The Elevate Show by monday.com here. 👈👈👈

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Olivia and Martha are joined by Hester Bates, Marketing Director of Influencer, to discuss the role of influencers in modern business and marketing strategies as well as the influencer marketing world. Interested in pursuing a career in influencer marketing or working with influencers in your day-job? Hester spills all the influencer marketing secrets and gives her top tips for success.

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.

The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree.

We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.

This is our FIRST team episode of 2024 so make sure you show the love on socials!

As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!

Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing

Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!

Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Thanks for listening to this week's episode, we'll see you next week!

Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Welcome back to The Girls in Marketing Podcast!

Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.

Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.

This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life

A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!

Make sure to like and rate our podcast if you haven't already :)

Episode 2 of the Girls in Marketing podcast details how Coronavirus (AKA COVID-19) has impacted many aspects of the digital world including marketing. From how to gain marketing experience during lockdown, to the way that tech giants are adapting to the new 'digital' way of life; Olivia, Suzie, and Emma chat about how COVID-19 has impacted them and those around them in the industry as well as talk about what's been going on in the marketing world including how certain businesses have adapted their digital marketing strategy to work during Coronavirus.