The Garage: Tools For Retail Media Innovation (Adweek)

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.

When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.

On the latest episode of The Business of Marketing, we sat down with Shake Shake CMO Jay Livingston to discuss his fundamental role in the brand's digital strategy and his incredible career journey from his time in consumer banking as the SVP of Global Marketing at Bank of America to CMO of the pet-food delivery company, BARK. In 2019, Jay became CMO of Shake Shack.

Tune in to hear about Shake Shack's mission to Stand for Something Good® and how that mission has been fundamental to the business during the Pandemic as they have had to lean heavily into their core values to ensure they were able to stay afloat, keep their staff and customers safe while still delivering a world-class experience.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year.

Not only did the feel-good “Dreams” video make Nathan an overnight sensation on TikTok, and reintroduce Fleetwood Mac to an entire generation of creatives, but it also reinvigorated a 91-year-old legacy brand in Ocean Spray.

No one could have predicted the significance of this cultural moment or the impact on the fortunes of Ocean Spray’s business, least of all their CEO Tom Hayes. However, as a veteran of the food business and a leader with tremendous empathy for his customers and stakeholders, Tom knew that this was an opportunity to do something that would not only transform Nathan’s life, but it would also catapult the brand into the zeitgeists that is TikTok meme culture.

During Social Media Week New York, Tom Hayes sat down for a special episode of The Business of Marketing Podcast to discuss the viral moment and how they used it as the catalyst to engage with a whole new generation of consumers.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners? 

Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.

Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board.  Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next.

Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/research.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, Principal and Marketing Consulting Lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo to talk about why the time is right for a new operating model: marketing business acceleration. They discuss the biggest challenges CMOs face trying to run the business of marketing while dealing with a potential economic downturn, what it means to be an agile marketing organization, how marketing leaders can maximize their spend while showcasing value to the C-Suite.

Learn more about KPMG US Marketing Consulting, Uptempo, and their latest insights at https://links.uptempo.io/kpmg

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Founder and CEO Olly Lewis and Managing Director Charles Ifegwu of The Fifth, an award-winning creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the Fifth Estate, how it manifests in and impacts current society, and where do brands fit in.

They also talk about if brands should adapt their approach with the social landscape being so fragmented and the secret in being in sync with your audiences while staying true to a brand message.

Learn more about The Fifth by visiting thefifthagency.com.

Hosted on Acast. See acast.com/privacy for more information.

Adweek is pleased to announce our newest podcast “The Garage: Tools for Retail Media Innovation” Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective. The Garage dives into the why, the how, and the who cares of retail media innovation. 

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. 

Inspired by Hovorka's home garage where many adtech innovations were born, the podcast will explore what lies ahead for this exciting industry, and true to The Garage's mindset of building better together, they weave a common thread of collaborative innovation through conversations. 

The duo has been building retail media and retail solutions throughout a combined two decades. Their 20 years of retail and media experience and a host of industry experts will unlock a unique view into the best version of what retail media networks could be.

Learn more about Albertsons Media Collective by visiting https://www.albertsonscompanies.com/amc/

Hosted on Acast. See acast.com/privacy for more information.

In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.

• Introductions 00:00:01 – 00:05:04
• What is The Garage? 00:05:04 – 00:07:40
• “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
• Creating space for innovative culture and mindsets 00:17:10 - 00:29:46
• Jumpstarting change within your organization 00:29:46 – 00:39:13
• If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54
• What are the next industry buzzwords? 00:42:54 – 00:48:47
• Closing 00:48:47 – 00:50:21

Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In episode two of The Garage: Tools for Retail Media Innovation, our hosts sit down with Anne Martin, director of shopper marketing and Steve McGowan, RVP, omni-shopper activation and strategic partnerships at Mondelēz International at Mondelēz International to discuss the evolution of retail media networks and the assets that retailers need as they launch their networks.

During the conversation, the group emphasized the importance of personalization and leveraging data and insights. They also talk about adapting legacy tactics and channels to meet changing shopper behaviors and how to align the objectives of the retailer, merchandise, and marketing teams to improve overall strategy and reach shoppers.

• Introductions 00:00:01 – 00:02:00
• What are the assets must haves 00:02:00 – 00:06:45
• What channels are retailers missing out on? 00:06:45 – 00:12:21
• When's an appropriate time to ditch legacy channels? 00:12:21 – 00:24:18
• Third parties or directly with the retailer? 00:024:18 – 00:26:15
• How do we break the ice and get to true collaboration, honesty and transparency? 00:26:15 – 00:34:92
• One thing that all retail media networks need to be successful 00:34:92 – 00:39:01
• Have you created any new assets to support RMNs? 00:39:01 – 00:43:30
• If you could change one thing about the industry, what would it be? 00:43:30 – 00:48:25
• What are the next industry buzzwords? 00:48:25 – 00:49:31
• Closing 00:49:31 – 00:51:15

Want to know more about retail media? Learn why digital media and merchandise need to work together seamlessly for retail media activations.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights.

During the conversation, they discuss where should retailers and agencies start when combining forces, how retailers can identify their top three capabilities and differentiators, and the need for retailers to benchmark their performance against industry standards.

·      Introductions 00:00:01 – 00:06:19

·      How can retailers find their top three capabilities? 00:06:20 – 00:12:04

·      How do we decide when to build and when to outsource? 00:12:04 – 00:16:07

·      The Mars Retail Media Scorecard 00:16:07 - 00:21:42

·      How do you keep impartiality out of the Mars Retail Media Scorecard rankings? 00:21:42 – 00:25:12

·      Do we feel retail media needs to move into merch media nirvana for CPGs – 00:25:12 - 00:31:41

·      Are you seeing retailers being honest with themselves? 00:31:41 – 00:34:00

·      If you could change one thing about the industry, what would it be? 00:34:01 –00:35:59

·      What are the next industry buzzwords? 00:35:59 – 00:38:34

·      Closing 00:38:34 – 00:39:02

Want to know more about retail media? Learn why retail media needs standardization and transparency right now.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, Claire Wyatt, vp of business strategy & marketing science for Albertsons Media Collective is welcomed into The Garage to discuss the importance of measuring everything, especially in the context of retail media networks. 

During the conversation, they explore the challenges of conveying complex data science concepts and the importance of tying metrics to customer value. Wyatt also touches on the evolving landscape of measurement metrics, moving beyond traditional ROAS to consider broader metrics such as new-to-brand attributed sales and lifetime value. 

• Introductions 00:00:01 – 00:02:27 
• Claire’s background in data and analytics 00:02:27 – 00:06:12 
• Closing the loop 00:06:12 – 00:11:21 
• How can RMNs help retailers with their categories 00:11:21 – 00:18:17 
• How are brands adapting to the new privacy standards that make identity more difficult to capture? 00:18:17 – 00:24:15 
• How should the retail media industry feel and what should they do to protect client data? 00:24:15 – 00:33:15 
• Does AI worry you? 00:33:15 – 00:38:58 
• What's the best way to measure in store media? 00:38:58 – 00:41:08 
• If you could change one thing about the industry, what would it be? 00:44:47 – 00:47:37 
• What are the next industry buzzwords? 00:47:37 – 00:50:05 
• Closing 00:50:05 – 00:51:08 

Want to know more about retail media? Here are four tips to help with retail media network planning and buying decisions based on media standards. 

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we take another step towards “RMN nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry. 

During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy in navigating the landscape and reflects on the changes over the past few years and the increased focus on data and improvement. They also discuss the harmony between Pinterest's platform and the way shoppers search and plan ahead. 

• Introductions 00:00:01 – 00:02:59
• The current state of the industry and standardization 00:03:00 - 00:11:27
• The harmony between platform, retailers, and shoppers 00:11:27 - 00:17:18
• How Pinterest is solving problems for retailers 00:17:18 - 00:26:56
• What advantages do you see of the in-store integration for digital channel presence 00:26:56 - 00:32:56
• What are the perceived opportunities and barriers to providing platforms where external partners can manage their own programing? 00:32:56 - 00:41:41
• How's Pinterest interacting with AI? 00:41:41 - 00:49:28
• If you could change one thing about the industry, what would it be? 00:49:28 - 00:50:14
• What are the next industry buzzwords? 00:50:14 - 00:52:01
• Closing 00:52:01 - 00:54:10

Want to know more about retail media? Learn how to make your ad spend work smarter with incremental ROAS. 

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance.

The trio highlights the challenges and tensions emerging in the industry, such as the need for standardization, measurement techniques, and optimization. They also explore the role of merchants in retail media and the necessity for brands to integrate digital expertise into their overall strategies.

Read more on omni-experience here: https://www.adweek.com/partner-articles/how-brands-can-deliver-an-omni-experience-with-retail-media/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest, Harry Kargman, the Founder and CEO of Kargo, a leading mobile brand advertising marketplace to discuss the evolution of consumer experience and their vision for the future of retail discovery. 

Learn how you can provide the multichannel shopping experience that consumers expect: https://www.adweek.com/partner-articles/provide-the-multichannel-shopping-experience-that-consumers-expect/ 

• Intros - 00:00:00 - 00:04:06
• Moving away from the printed ad - 00:04:06 - 00:08:45
• How did Kargo get started? 00:08:45 - 00:12:36
• Breaking down the component parts 00:12:36 - 00:17:21
• What are the most important components of campaigns that drive the best outcomes for product discovery? 00:17:21 - 00:24:31
• Innovation is an output of automation 00:24:31 - 00:32:31
• A cookie-less future - 00:32:31 - 00:41:48
• If you could change one thing about the industry, what would it be? 00:41:48 - 00:42:51
• What are the next industry buzzwords? 00:42:51 - 00:46:35
• Closing 00:46:35 - 00:48:46

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative Operations Michelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.

During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.

Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective 

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.  

During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns. 

Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.  

They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers. 

Timestamps: 

• 00:04:13 – Overview of Clinch 
• 00:08:19 – The Role of AI in Retail Media 
• 00:13:04 - Elevate Your Retail Media Strategy With AI 
• 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the Industry 
• 
  

Learn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/ 

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region. 

During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support. 

00:00:01 - Introductions

00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach

00:11:43 - The Role of Sponsored Search in the Funnel

00:30:43 - Supporting Brand Safety and Client Needs

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. 

During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers. 

00:00:01 - Introductions

00:08:27 - Explains What Freewheel Brings to the Table

00:11:42 - The Challenge of Measuring ROI for CTV

00:28:50 - How to Simplify the CTV Supply Chain

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.

During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them.

00:00:01 - Introductions

00:09:43 - How Fetch is Changing the Game

00:21:27 - Recent Major Consumer Trends

00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI. Sean has founded and served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker, and brings a real wealth of experience to the show. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• Sean Muller LinkedIn
• iSpot Website

Episode Highlights:

[16:54] Sean discusses the emerging trends in the video and streaming space, noting the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV (as opposed to a subscription-based model). He also talks about the nontraditional TV networks in CTV, such as YouTube (50% of which is viewed on a TV screen) and Amazon (which has a TV network and owns Thursday Night Football)o. Sean then highlights the industry trend towards retail media networks. 

[23:29] Sean emphasizes the need for standardization in measuring video advertising across platforms, from “traditional linear TV”, to on-demand streaming services, to social media sites such as TikTok. He notes that historically TV ads were measured by overall viewership, rather than the actual reach (ie impressions). Sean’s company, iSpot, has focused on creating a standardized metric for video impressions, meaning that each ad, regardless of platform, is measured equally. While the industry is moving towards this approach, Sean suggests that not every publisher or advertiser has agreed on a standard.

[32:35] Sean discusses how iSpot handles integrating data from "walled gardens" (platforms with restricted data access) by using a sophisticated approach based on household and individual identity mapping. He explains that Ispot integrates with partners by starting with their ID spine, mapping out households and individuals across the United States. This approach allows for seamless integration with partners and simplifies the process for advertisers and vendors; it also allows advertisers to understand how their ads perform across different platforms, ensuring accurate deduplication and comparison.

[34:48] Sean distinguishes between traditional AI (advanced machine learning) and generative AI, which involves generating different versions of ads or ad components, saying that there is a significant amount of “machine-learning AI that could be done to optimize the media”. He also mentions their investment in AI infrastructure and how they use their rich history of TV ads to generate ideas and speed up the creative process by creating storyboards or scripts. Sean emphasizes that AI won’t necessarily be used to create an entire ad, but could speed up some of the more time-consuming or expensive aspects involved in their creation.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Garage, hosts Dan Massimino and Evan Hovorka are joined by JSD, the Chief Commercial Officer at super{set}. Join them as they discuss the acceleration of retail media, the future of data integration, and the potential for AI to unlock value in the industry. They also explore strategies to enable the customer's media vision, brand vision, and sales vision in whatever capacity they choose to execute. JSD leads market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets. He is also a member of the Mobile Marketing Association (MMA) North America Board of Directors and Executive Committee and serves on the steering committee of the Marketing Organizational Structure Think Tank (M.O.S.T.T.). Adweek named him to the “Adweek 50” in 2017, a list of media, marketing, and tech executives leading the charge toward transformation.

• Jon Suarez-Davis LinkedIn
• super{set} Website

Episode Highlights:

[15:22] JSD explains the tipping point that led to the acceleration of retail media. He believes that the dominance of walled gardens, including the rise of Amazon, played a significant role in this development. Retailers, as the owners of valuable data (which is tied to loyalty and transaction information), realized the potential for additional revenue and margin expansion through media businesses. This realization, combined with the maturity of the ecosystem, led to the rapid growth of retail media.

[24:23] When fostering an innovative culture within an organization, simplicity and alignment are vital. Despite being initially skeptical of this approach, JSD emphasizes the value of having a beginner's mind, approaching problems with openness and a willingness to learn. He also highlights the importance of aligning as a team to drive innovation, noting that “it's hard to stop a team when they have alignment”. JSD adds that actively listening is another key to innovation—there’s no point formulating a response to something someone hasn’t said yet!

[27:49] In terms of the future of data integration. JSD believes that the next major focus will be on obtaining high-fidelity permission for data usage beyond simple consent, such as targeted advertising, analytics, and measurement. Retailers will need to ensure that they are using data in the right place at the right time and flowing permissions throughout the entire ecosystem. What’s more, JSD suggests that this is a “battleground” that is imminent, rather than a future concern.

[32:29] JSD, Evan, and Dan discuss the evolving relationship between brands, agencies, and retail media networks. They acknowledge that brands are now spending money with multiple retail media networks and some are bringing their advertising efforts in-house. The key focus is to enable the customer's media vision, brand vision, and sales vision in whatever capacity they choose to execute. This requires flexibility in providing managed services or allowing brands to manage their own campaigns. The goal is to fill in the gaps and provide the necessary tools and insights for successful marketing.

You may notice some technical glitches with one of our wonderful co-hosting duo's video, but don't worry! You can still catch the full interview (with almost all of Evan's video!) right here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Garage, hosts Dan and Evan are joined by Casey Hamlyn, North America measurement lead at TikTok. Join them as they explore the world of retail media on TikTok, from the challenges of content creation and advertising to the importance of data hygiene and trust-building. Casey also discusses the future of the advertising landscape, and expands on how machine learning and AI are transforming TikTok ads. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• Casey Hamlyn LinkedIn
• TikTok Website

Episode Highlights:

[15:17] Casey says that in data management, it's crucial to recognize that systems evolve over time, and new challenges continually emerge, especially with online transactions that weren't initially considered. He uses the example of Nielsen, who emphasize sophisticated data quality checks and sustainable processes. They utilize a system of flags and notifications (e.g., yellow, green, red) to indicate the severity of data issues. Casey offers a key lesson: data hygiene deteriorates over time, requiring ongoing adaptation of data processes and sets to maintain accuracy. Continuous evolution and vigilance are essential for effective data management.

[19:00] TikTok balances content creation and advertising to ensure a seamless user experience by prioritizing high-quality creative content. The platform allows all types of content, whether paid or organic, to have visibility, which keeps users engaged. Senior-level decision-making oversees the equilibrium between paid ads and non-paid content, emphasizing long-term strategy and the importance of quality. Casey says that TikTok supports advertisers by providing extensive resources and training to help them create compelling and engaging ads. 

[26:57] Casey says that TikTok is still in the early stages of establishing itself as a credible and reliable partner in the retail media space. Success in retail media requires dependable operations, strong relationships, and effective campaign management, including accurate measurement and negotiation. TikTok's immediate goal is to prove its reliability and consistency in handling routine tasks before exploring advanced features and special projects. Casey outlines how the platform aims to meet various levels of retail media sophistication, adapting to different capabilities and needs, while gradually introducing more innovative solutions as trust and credibility are solidified.

[32:16] Casey anticipates significant advancements in the advertising industry, driven by reduced supply bottlenecks and enhanced creativity and processes. TikTok is leading this shift with its rapidly growing search and shop functions and new machine learning tools that transform traditional ads into engaging TikTok-style content. These tools speed up the creative process, helping marketers quickly adapt and optimize their briefs. These advancements are revolutionizing how marketers produce and manage high-volume ad content, marking a departure from traditional methods and setting the stage for unprecedented growth in the industry.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode, Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes of innovation, collaboration, trust, and the promise of AI in retail media. 

• Dan Massimino LinkedIn
• Evan Hovorka LinkedIn

Episode Highlights: 

[07:56] Evan and Dan highlight the unique approach The Garage takes towards problem-solving and innovation. Unlike traditional meetings with pre-canned sales pitches, the podcast embraces a hands-on, whiteboard session format that encourages real-time problem-solving and creative thinking. This format aligns with Evan's belief in rolling up sleeves and co-designing solutions from scratch. This approach reflects the podcast's aim to tackle the complexities and unique challenges of retail media by engaging directly with partners to create bespoke solutions rather than relying on off-the-shelf software. This method encourages participants to think outside the box and collaboratively address challenges in a more dynamic and effective way.

[19:31] Evan discusses Google’s evolving role in retail media, emphasizing a significant shift in their approach. Unlike their previous one-size-fits-all strategy, Google has embraced a more tailored approach to retail media. Recognizing the unique needs of different retailers, such as Walmart, Target, and Amazon, Google is now focusing on building custom partnerships and integrating their toolset to meet specific requirements. This shift represents a more collaborative and adaptive mindset, demonstrating Google’s commitment to addressing the diverse challenges within the retail media landscape and working closely with partners to deliver more effective solutions.

[33:52] Evan and Dan discuss the future of AI in retail media, suggesting a pragmatic approach for the next few years. He outlines that AI needs to operate within established rules and constraints to ensure compliance with business practices and regulations. This controlled use of AI for specific tasks like budget optimization and creative testing will allow for safe and iterative development. As AI proves its effectiveness in these areas, it can then expand into more innovative and less constrained applications. This approach ensures that AI’s deployment is both practical and compliant with existing constraints, paving the way for more advanced uses in the future.

[36:26] Evan highlights the potential for integrating in-store and digital experiences in retail media. He contrasts the current focus on digital advertising, which is easy to implement, with the vast untapped potential of in-store interactions. He believes that leveraging the physical store environment, where most customer interactions and sales occur, could greatly benefit both shoppers and brands. Evan envisions retail media evolving to become a seamless part of the customer shopping journey, blending online and offline experiences to inspire and engage shoppers more effectively. He emphasizes that the true value will be realized when digital and in-store elements work together, benefiting both customers and the brands investing in retail media.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Garage, hosts Dan and Evan are joined by Kiki Allen, Retail Creative Lead at Meta, and Alicia LeBeouf, Head of Industry, Retail & Marketplaces at Meta.

Join them as they explore the evolution of retail media in the grocery sector, discussing innovative strategies like digital circulars and bundle ads that enhance consumer engagement. Kiki and Alicia also talk about how the shift from clicks to seamless shopping experiences is transforming advertising, and highlight the importance of creativity, collaboration, and real-time data in driving business growth. 

• Kiki Allen on LinkedIn 
• Alicia LeBeouf on LinkedIn 
• Meta website 

Episode Highlights:

[15:20] Kiki discusses the evolution of retail media networks and the potential for innovative partnerships, particularly within the Meta ecosystem. She highlights the significant role of platforms like Instagram and WhatsApp in fostering consumer engagement and facilitating transactions. As brands increasingly seek to meet consumers where they are, Kiki emphasizes the importance of integrating AI technologies to enhance discovery and streamline the shopping experience. This focus on efficiency and creativity positions retail media networks as pivotal players in the future of commerce, encouraging brands to leverage these tools to drive meaningful interactions and conversions within the retail space.

[35:18] Alicia discusses the journey of building a product ecosystem that caters to both large and small clients. The goal is to develop tools for everyone but adapt them to specific needs based on client size. Large companies have different requirements than smaller ones, so segmentation is necessary. The early phases focused on basic tools, like using an ads manager, but as clients became more sophisticated, it became clear they needed advanced features like self-service options, measurement tools, and performance reporting. Alicia highlights that while Meta’s current product suite isn't fully developed, it’s evolving. The company is aiming for a more "bundled go-to-market approach" that supports businesses of all sizes by addressing specific needs while integrating automation for smaller businesses.

[40:36] Kiki emphasizes the importance of measurement in the evolving world of retail media networks, highlighting the need for simplicity and adaptability in partnerships. She notes that while partnerships with platforms like Meta are strong, there is room for improvement in making the process easier and more efficient. She advocates for a tri-party collaboration between retailers, consumer packaged goods (CPG) companies, and media partners to co-develop solutions that address shared goals. The iterative approach, including constant feedback and collaboration with engineers, helps ensure that products are relevant and can evolve based on partner needs.

Hosted on Acast. See acast.com/privacy for more information.

In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.

During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them.

00:00:01 - Introductions

00:09:43 - How Fetch is Changing the Game

00:21:27 - Recent Major Consumer Trends

00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of "The Garage," hosts Dan and Evan are joined by Dan Hight, Business Development and Partnerships Executive at Placer.ai, and Paul Brenner, SVP Global Retail Media and Partnerships at Vibenomics.

Join as they explore the transformative power of in-store retail media and its impact on brands and retailers, as well as how innovations in in-store media are reshaping the consumer shopping experience and driving strategic changes in how retailers engage with shoppers in physical spaces.

Dan and Paul also cover the importance of integrating technology, measuring effectiveness, and establishing standardized metrics in the evolving retail landscape. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• Paul Brenner LinkedIn
• Vibenomics Website
• Dan Hight LinkedIn
• Placer.ai Website

Episode Highlights:

[09:38] Dan Hite emphasizes the importance of digitizing physical retail spaces to enhance the shopping experience without disrupting it. He notes that the key is to digitize physical stores (to bring the online experience into a physical world) in a way that doesn't interrupt the shopping experience. This approach aligns with the increasing interest in in-store media, leveraging location analytics to understand consumer behavior. Dan points out that the shift toward a privacy-safe, cohort-based advertising strategy is essential as the landscape of retail media evolves, allowing brands to optimize their reach and engagement within physical locations.

[22:19] Paul Brenner emphasizes the importance of trust and practical examples when engaging with retail merchants. He highlights the need to provide tangible scenarios that can excite them about innovative marketing initiatives. By creating visual representations—like fly-throughs of in-store formats that showcase placement and branded content—he ensures merchants understand how these new approaches can improve their sales strategies. This approach not only builds confidence in new concepts but also helps merchants see the potential for elevating customer experiences beyond traditional static displays.

[26:13] Dan Hite addresses the complexities of identity management in retail media, particularly in the in-store context. He points out that while digital platforms have established frameworks for identifying consumers, physical retail environments lack similar mechanisms. Dan advocates for understanding audience composition on a store-by-store basis to effectively tailor marketing strategies. He suggests leveraging insights about demographic and psychographic profiles to optimize ad resonance, stressing the importance of balancing privacy with effective targeting in an increasingly regulated landscape.

[28:39] Paul Brenner emphasizes the importance of enhancing value propositions across on-site, off-site, and in-store experiences without expecting a 1-to-1 personalization outcome. Instead, he advocates for a standardized approach to impressions, ensuring consistency and credibility in measurement methods. He suggests a focus on impressions as a realistic benchmark, integrating data on consumer behaviors to enhance relevance, while noting that biometric advancements may gradually impact the adoption of camera-based measurements in stores.

Hosted on Acast. See acast.com/privacy for more information.

In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.

• Introductions 00:00:01 – 00:05:04
• What is The Garage? 00:05:04 – 00:07:40
• “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
• Creating space for innovative culture and mindsets 00:17:10 - 00:29:46
• Jumpstarting change within your organization 00:29:46 – 00:39:13
• If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54
• What are the next industry buzzwords? 00:42:54 – 00:48:47
• Closing 00:48:47 – 00:50:21

Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Garage, hosts Dan and Evan are joined by Mike McNeeley, Senior Vice President of Product at Index Exchange. Join them as they discuss the importance of supply-side platforms (SSPs) in enhancing revenue transparency for publishers, as well as identity management, closed-loop attribution, and the need for standardization to streamline industry processes. Dan, Evan, and Mike emphasize the importance of flexibility and collaboration for agencies and brands, and look ahead to the future of retail media.

If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• Mike McNeeley LinkedIn
• Index Exchange website

Episode Highlights:

[07:14] Supply-side platforms (SSPs) provide unique advantages to retail media networks (RMNs) when it comes to programmatic advertising (the automated buying and selling of online ad space). Mike highlights how SSPs empower retailers to establish robust and interconnected digital advertising ecosystems from the access provided by a network of publishers and programmatic demand-side platforms (DSPs). This allows retailers to control where and how ads appear, set specific business rules, and maximize ad revenue. Put simply, SSPs help RMNs remain competitive and agile. 

[09:22] Reflecting on early partnerships, Mike recalls how Index Exchange’s collaboration with Roundel (Target’s in-house media company), was a retail media milestone. This partnership integrated Roundel’s publisher relationships and audience data into a programmatic framework, in one of the first major efforts to harness retail media at scale. Index Exchange and Roundel’s partnership set a precedent in retail media, which demonstrated how SSPs and data-driven partnerships can reshape advertising by concentrating on both consumer behavior and seamless ad delivery. 

[25:48] Mike believes that standardization is vital for driving industry progress, especially with regards to programmatic advertising. Standardized protocols—such as GDPR compliance frameworks or IAB’s VAST (video ad serving template)—prevent redundancy and promote more seamless partnerships; this benefits the whole ad ecosystem, from publishers to agencies. Mike encourages other ad professionals to get involved with standard-setting efforts. He says that, while they might not be immediately impactful, they will eventually improve customer experiences across platforms.  

[33:14] As retail partners began to expand into diverse formats—such as apps, new publishers, and CTV—they realized their technology was restricting innovation. In response, Mike’s team rebuilt their product to be more flexible. Although originally their product only supported web-based advertising within specific frameworks, it was eventually adapted to different formats and partners. This removed integration bottlenecks and minimized the time needed to set up new campaigns.

Hosted on Acast. See acast.com/privacy for more information.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region. 

During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support. 

00:00:01 - Introductions

00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach

00:11:43 - The Role of Sponsored Search in the Funnel

00:30:43 - Supporting Brand Safety and Client Needs

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.

• Introductions 00:00:01 – 00:05:04
• What is The Garage? 00:05:04 – 00:07:40
• “Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
• Creating space for innovative culture and mindsets 00:17:10 - 00:29:46
• Jumpstarting change within your organization 00:29:46 – 00:39:13
• If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54
• What are the next industry buzzwords? 00:42:54 – 00:48:47
• Closing 00:48:47 – 00:50:21

Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, the founder and CEO of iSpot. Join them as they discuss the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV. They also explore the importance of standardization in the industry, integrating with partners, and all things AI.

Sean has founded and served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker, and brings a real wealth of experience to the show. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• Sean Muller LinkedIn
• iSpot Website

Episode Highlights:

[16:54] Sean discusses the emerging trends in the video and streaming space, noting the rapid shift from linear TV to CTV and the rise of ad-supported models in CTV (as opposed to a subscription-based model). He also talks about the nontraditional TV networks in CTV, such as YouTube (50% of which is viewed on a TV screen) and Amazon (which has a TV network and owns Thursday Night Football)o. Sean then highlights the industry trend towards retail media networks. 

[23:29] Sean emphasizes the need for standardization in measuring video advertising across platforms, from “traditional linear TV”, to on-demand streaming services, to social media sites such as TikTok. He notes that historically TV ads were measured by overall viewership, rather than the actual reach (ie impressions). Sean’s company, iSpot, has focused on creating a standardized metric for video impressions, meaning that each ad, regardless of platform, is measured equally. While the industry is moving towards this approach, Sean suggests that not every publisher or advertiser has agreed on a standard.

[32:35] Sean discusses how iSpot handles integrating data from "walled gardens" (platforms with restricted data access) by using a sophisticated approach based on household and individual identity mapping. He explains that Ispot integrates with partners by starting with their ID spine, mapping out households and individuals across the United States. This approach allows for seamless integration with partners and simplifies the process for advertisers and vendors; it also allows advertisers to understand how their ads perform across different platforms, ensuring accurate deduplication and comparison.

[34:48] Sean distinguishes between traditional AI (advanced machine learning) and generative AI, which involves generating different versions of ads or ad components, saying that there is a significant amount of “machine-learning AI that could be done to optimize the media”. He also mentions their investment in AI infrastructure and how they use their rich history of TV ads to generate ideas and speed up the creative process by creating storyboards or scripts. Sean emphasizes that AI won’t necessarily be used to create an entire ad, but could speed up some of the more time-consuming or expensive aspects involved in their creation.

Hosted on Acast. See acast.com/privacy for more information.

It’s an omni-channel world and we’re just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we’re getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on the transformative power of technology and AI, Google’s big bets for 2025, why we should all be keeping our eye on driving incremental ROAS (Return on Ad Spend) and the significance of Search Ads 360 in the retail media landscape. 

The conversation further shines a light on the shift towards managed and self-service solutions in retail media networks, the real ways in which consumers today shop, how flexible buying options can change the game and the potential for YouTube to be a shopping destination, with Shawn sharing impressive stats about product reviews and unboxing videos; specifically, how they can drive consumer engagement and loyalty.

This episode of The Garage traces the changing nature of consumer behavior and how retail media networks can play a pivotal role in driving and redefining buying trends in the coming years, as well as how Google plans to enhance its offerings to better support brands and retailers in their marketing efforts.

The future of advertising and retail marketing has never been more exciting! So, tune into this insight-packed year-end special and head into 2025 with all the know-how you need to stay ahead of the curve. 

If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.

• LinkedIn
• Website

Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.

Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect the role of in-store retail media in the industry’s evolving landscape.

Together, they explore the latest innovations redefining how brands connect with consumers in physical environments and how this in-store experience allows retailers to understand consumer needs more clearly. They further discuss the changing nature of the in-store experience as more than just product-pushing; it’s now about problem-solving. 

Unpacking the importance of compelling content in enhancing the in-store experience, the conversation also highlights the need for quality messaging that resonates with shoppers and drives engagement. 

While the conversation looks at the potential of in-store retail media, it also examines the challenges of measurement and data sharing in retail media, stressing the importance of conversion rate data and actionable insights for brands to optimize their strategies.

From industry best practices like collaboration and potential standardization to the need to reimagine the brand-to-consumer connection through in-store experiences, this episode of The Garage is not one you want to miss. 

• LinkedIn
• Website

Hosted on Acast. See acast.com/privacy for more information.

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.

At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness.

Listen to the latest episode of The Business of Marketing to find out what purpose means to these business leaders, the importance and power of purpose-driven marketing, and learn more about the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education efforts.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth.

As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs can further their credibility and extend their influence across the C-Suite, their organizations and their communities. Bringing in perspective from other seats at the table will shed light on what it takes to be a leading CMO, driving growth collectively.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.

After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones platform complete with new products and services.

On the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Suzi to discuss her career journey in the world of news, the ever-evolving newspaper business, The Wall Street Journals’ strategic pivot towards digital, and how she is working collaboratively within the organization to grow Dow Jones’ digital subscription businesses.

They also talked about the brand’s commitment to advancing news literacy and the launch of “Trust Your Decisions,” a new brand platform and campaign designed to reinforce the Journal’s position as the definitive source of truth for decision-makers.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Ashley Crowder, Co-Founder and CEO at VNTANA, a SaaS platform that makes 3D asset production and distribution fast and scalable for apparel, footwear and furniture. Learn how they worked with SAP to transform their business, the major obstacles they faced as a startup in the 3D space, and how they are leveraging technology to drive their growth.

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.

During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive sustainability and their recent foray into the ready-to-drink space.

Ned also discusses why he prefers humbleness over hierarchy when creating the ideal and creative work environment and shares his thoughts on the importance of storytelling and product innovation. They also discuss BACARDÍ Rum’s most ambitious campaign they have done as a company in the last 20 years centering on the first-ever remake of the global hit single, “Conga.”

Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng who is the CEO & Founder of Breinify who will provide an inside look at their platform that helps enterprise brands collect data and create personalized digital experiences for their consumers and how SAP.iO was imperative to their growth.

Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!

SF - https://sap.io/sfo-f21/

NY - https://sap.io/nyc-f21/

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode,  The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for realizing the brand vision to become a disruptive omnichannel men’s care brand.

During the conversation, Jaime talks about the career path that led him to Harry’s, the brand’s recent $155M in new funding, how Harry's leadership is organized, and some of the ways that they work together to drive business transformation. Jaime also discusses Harry's Open Minds Initiative, which is an open search for the next great idea to change the state of mental health in the US that will see the brand award a $5 million grant to the winning non-profit to bring their vision to life.

Throughout season 2 of the podcast, we will be spotlighting a number of different startups who have participated in SAP.iO’s foundries programs. During this episode, you will hear from Alaina Piland, CFO at Ivaldi Group, a business intelligence software providing custom digital distribution solutions to strengthen and simplify heavy industry supply chains. Learn how Ivaldi partnered with SAP.IO to provide their customers with more robust insights.

Interested in joining the SAP.iO Foundries program? Applications are now open for fall 2021 in San Francisco and New York and will focus on supporting b-to-b technology startups across the world with solutions in Energy Innovation, Responsible and Ethical Sourcing, Environmental and Emission Management, Responsible Design, and Production, Carbon Tracking, and more!

SF - https://sap.io/sfo-f21/

NY - https://sap.io/nyc-f21/

Hosted on Acast. See acast.com/privacy for more information.

Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years.

It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn't be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company to Penske Media Corporation (PMC).

Since joining the company, Wenner has transformed Rolling Stone from a print-based business to a multi-platform content brand. Under his leadership, they have gone through an extraordinary period of transformation enabled in large part by his vision for how to interweave the brand's world-class journalism and storytelling into the fabric of culture and society.

On the latest episode of The Business of Marketing Podcast, we sat down with Gus Wenner, President and Chief Operating Officer, of Rolling Stone to talk about his early career experiences, learning the business of publishing from his dad, and how they have since driven business growth through digital transformation, including the launch of a daily streaming show that Rolling Stone hosts in partnership with Twitch.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.

On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the launch of Discover’s Diversity and Inclusion Task Force, the company’s top DE&I priorities for the year, and how she plans on strengthening and evolving the company culture. She also shared how other executives are looking to push the boundaries with their DEI initiatives can create meaningful change within their companies.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Eric Allen, CEO of LISNR, the leading ultrasonic proximity platform enabling secure and seamless data transmission via a secure and scalable software solution. Learn how they leverage technology to drive growth and business transformation and what they see are some of the biggest future obstacles that they will have to overcome.

Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

Hosted on Acast. See acast.com/privacy for more information.

When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s.

Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an Energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the Director of Business Development for Foursquare where he oversaw strategic partnerships and monetization and was an Entrepreneur-in-Residence at Andreessen Horowitz.

Throughout his career he has earned accolades including a USA Today Person of the Year, TIME 100 Next, Ebony Magazine's 100 Most Powerful People, Vanity Fair's "Next Establishment," Fortune Magazine's “40 Under 40,” and Black Enterprise's “40 Next.”

On the latest episode of The Business of Marketing Podcast, host Toby Daniels sits down with Walker for a career-spanning interview where he shares some of his most memorable learning lessons and the individuals that were most instrumental to his career growth.

They also discuss what led him to create Walker and Company, the six personal values he used as a foundation for building the brand, the 2018 P&G acquisition of the brand, and how the Bevel brand is aiming to raise awareness on the need for reform and end the practice of recidivism.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Fang Cheng, CEO at Linc, the only end-to-end CX Automation solution purpose-built for brands and retailers. Linc was not only just a part of the SAP Foundries program in 2019 but has gone on to partner with SAP. Learn the genesis of the idea and what they see as the biggest drivers of growth for the company.

Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

Hosted on Acast. See acast.com/privacy for more information.

While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade.

"We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and CEO of Belvedere Vodka. "We reduced CO2 emissions from 2012 to 2017 by 42% and we were the first distillery to win a green energy grant in 2018 from the EU, that information before the pandemic was kind of great for people who wanted to nerd out and sustainability. But now it's germane to a much broader audience who is online, who is making decisions and online and finds this commitment to quality, this commitment to the environment important their decision process."

On the latest episode of The Business of Marketing Podcast, we sat down with industry legend Rodney Williams during Mediaweek 2021 to discuss his career as a purposeful and empathic leader, his focus on advocating for and building inclusive corporations, and the power and importance of brand storytelling.

Tune in to learn how Belvedere is distilled with purpose at its core, the ways in which they are nourishing the environment and reducing its carbon footprint, and how the ways it connects socially with its consumers and communities around the world.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition.

No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and be agile to the changing landscape enabled them to provide an essential lifeline to literally millions of businesses around the world.

On the latest episode of The Business of Marketing, we sat down with Lauren Weinberg, Global Head of Marketing for Square to discuss the importance of being an empathic leader during uncertain times and what it means to lead with vulnerability, especially when it comes to managing her team.

Tune in to learn how Square experienced significant growth during the pandemic while providing resources, services, and loans for small businesses all over the world, the meteoric rise in cashless businesses, and some of the new tools and products that they plan to roll out to continue to help SMBs in the future.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.

We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change and development when it comes to areas like diversity, equity, and inclusion, as well as sustainability.

On the season finale, Adweek’s chief innovation officer Toby Daniels sits down with Antonio to discuss his incredible career journey, his commitment and focus on DEI and sustainability issues, what he has in his CMO toolkit, and much more.

Antonio also talks about the origin and purpose of his latest venture, 5S Diversity and his participation as a member of the CMO Sustainability Accelerator, an industry-wide collaboration led by Adweek, ANA’s Global Growth Council and Sustainable Brands.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Olga Kotsur, Founder and CEO of Mercaux, a mobile solution that bridges the gap between designers and end customers. Learn about what they believe are some of the biggest future obstacles that they will have to overcome and how they leverage technology to drive growth and business transformation.

Hosted on Acast. See acast.com/privacy for more information.

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.

As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays especially close on the B2B side.

In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Smith to discuss how R&D and marketing can work hand in hand, using marketing to directly drive leads, B2B marketing, and data acquisition. They also discussed how AccuWeather’s marketing has evolved with the rise of first-party data, the role that trust and transparency play in his leadership approach, and the company's never-ending goal to predict the perfect forecast.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Allison Robinson, Founder & CEO of The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies. Learn how Allison is leveraging technology to transform her business without a tech background and how they plan on connecting their moms with over a billion dollars in economic opportunity over the next three years.

Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

Hosted on Acast. See acast.com/privacy for more information.

Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across the world than Alexa Gorman.

To officially kick off the second season of The Business of Marketing, Adweek’s Chief Innovation Officer Toby Daniels sat down with SAP.iO’s SVP, Global Head of Foundries and Intrapreneurship to discuss her career at SAP that spans over two decades, how SAP.IO works with startups to develop marketing strategies to drive business transformation and their commitment to inclusivity by pledging to accelerate 200+ startups from underrepresented founders.

Across the rest of the episodes, we will spotlight a selection of startup companies working with SAP.iO to accelerate their business including The Mom Project, Mentor Spaces, Linc, and Breinify. 

Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!  

SF - https://sap.io/sfo-f21/

NY - https://sap.io/nyc-f21/

Hosted on Acast. See acast.com/privacy for more information.

During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.

Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining their protest for social change.

On this episode of The Business of Marketing Podcast, presented in partnership with SAP, Toby Daniels, Chief Innovation Officer at Adweek hosted a conversation with Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum, and Dustin Godsey, CMO of the Milwaukee Bucks to discuss why they and their players chose to a take a stand during the Black Lives Matter movement and how their core values guided them as a business during that time.

Listen to the latest episode of The Business of Marketing to also hear how the Bucks and the NBA pivoted during the pandemic, the challenges of reopening offices and stadiums, and how innovating around virtual live experiences helped bring them closer to their fans.

Hosted on Acast. See acast.com/privacy for more information.

For the premiere episode of The Business of Marketing, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together, they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.

But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation?

On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek’s CMO Summit to discuss how they have maintained their relevance by making their business internationally diverse, inclusive, and cross-functional.

The family-owned brand is truly generational as Gonzalve’s grandfather, Marcel Bich, founded the company back in 1945. Gonzalve is an incredible leader whose perspective of business transformation and how to drive innovation in the face of disruption centers on putting your core values as a business before anything else.

Tune in to learn about his 18-year journey learning every facet of the business, their "Writing the Future, Together" sustainable development program with a goal to improve learning conditions for 250 million children around the world by 2025, and the ways they have managed to reach new customers through their latest partnership with Snoop Dogg and Martha Stewart.

Brought to you by SAP

Hosted on Acast. See acast.com/privacy for more information.

If there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise.

On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Kelly, who is now President at Hulu to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.

Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role, and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.

Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Elias Guerra, CEO of Popwallet and participant in SAP.io Foundries Program, and shares some of the biggest drivers that impacted the growth of his company and the ways that SAP.iO was supportive through this process for growth in the future.

Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!

SF - https://sap.io/sfo-f21/

NY - https://sap.io/nyc-f21/

Hosted on Acast. See acast.com/privacy for more information.

In 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.

Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.

In the latest episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Gorman to discuss her incredible career including her time at both Yahoo and Amazon, and how she helped restructure SNAP’s sales organization.

They also dive deep into Snap’s product and how they continue to differentiate the user experience on the platform, their big investment into AR, the importance of blending brand and storytelling together with performance, and her thoughts on the next frontier for marketers, The Metaverse.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Byran Dai, Founder & CEO of Daivergent, a technology platform allowing companies to fulfill data requests at scale by matching to the best-suited, vetted candidates. Learn how they are leveraging technology to lower the barrier for candidates to get the same training virtually as they would get anywhere else in the world.

Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

Hosted on Acast. See acast.com/privacy for more information.