The Founder-Led Marketing Show (Finn Thormeier)

Breaking down a customer case study on Fredrik Björk, CEO at Grafbase. Grafbase provides secure self-hosted deployment options, unmatched query speed, advanced governance, and unified data access for reliable, enterprise-grade API management. I analyze how he was able to generate 4 enterprise VP leads ($500K ACV) with 1 LinkedIn post, with specific insights around: - Understanding the Customer's Background - Content Strategy and Performance Metrics - The Importance of Resonance Over Engagement - Leveraging Insights for Business Strategy - Measuring Trust and Credibility - Competitive Advantage in Content Creation Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process. Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Website: https://www.project33.io/ Chapters: 00:00 Introduction to Customer Case Study 02:48 Understanding the Customer's Background 05:34 Content Strategy and Performance Metrics 09:32 The Importance of Resonance Over Engagement 14:29 Leveraging Insights for Business Strategy 18:45 Measuring Trust and Credibility 24:56 Competitive Advantage in Content Creation #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Navigating Growth: Founder-Led Marketing vs. Founder Branding

Belen Wagaw: https://www.linkedin.com/in/belenwagaw/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Laura Erdem is the Sales Manager at Dreamdata.

We'll dive into how Dreamdata aligns Marketing and Sales and more:

- Are MQLs the right metric for optimizing?

- What does a good lead handoff look like?

- How important is Speed to Lead?

- Should the Sales & Marketing functions be owned by 1 person?

Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Kevin Indig: https://www.linkedin.com/in/kevinindig/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success.

In this episode, Gal and I cover the following topics

- The Importance of LinkedIn for Demand Generation

- The Strategy Behind Consistent Posting

- The Role of Category Creation in Marketing.

- Crafting Engaging Content and Hooks

- Building a Personal Brand on LinkedIn

- The Power of Authenticity in Content Creation

Gal's Linkedin: https://www.linkedin.com/in/galaga/

Aligned: https://alignedup.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder & CEO of Retention.com, a $25M ARR SaaS company that turns anonymous shoppers into revenue.

We talked about the importance of Founder-Led Marketing for business growth, the benefits of a founder brand, and many other topics like:

- Who Should Consider Building a Founder Brand

- Practical Steps to Get Started With Content Creation

- The Long-Term Advantages of Engaging With an Audience and Creating Valuable Content

- How to Find a Unique Angle to Resonate With Your Audience

- Setting Realistic Expectations for Growth

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Adam:

Adam’s LinkedIn: https://www.linkedin.com/in/retentionadam/

RB2B: https://www.rb2b.com/

Rentention.com: https://retention.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about Founder-led Marketing vs Demand Gen, facebook ads vs LinkedIn ads, how Founder-Led Marketing helps your salespeople, how Nathan Latka is leveraging founder-led marketing, how to shorten your marketing cycles, 3 reasons why video outweighs other content formats, CNBC interview vs LinkedIn content and 6 popular B2B marketing strategies that don’t work.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information.

In this episode, we are talking about:

- How Nathaniel is building a Consumer SaaS (at $1m+ ARR)

- What is a Family Operating System

- and many more topics

Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinson/

Trustworthy: https://www.trustworthy.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers.

In this episode we talk about:

- The new Signal-Based Selling Playbook

- How to Handle Old Opportunities

- and many more topics

Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/

MadKudu: https://www.madkudu.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.

In this episode we will cover:

• How Content Consumption Has Changed
• Outbound Sdr vs Thought
• Leadership Program
• How to Start Testing Founder-Led Marketing
• Founder-Led Marketing as a Category
• How to Start Driving Business Outcomes Through LinkedIn
• CEOs Crushing LinkedIn
• and many more topics

Chris Walker:

• LinkedIn: https://www.linkedin.com/in/chriswalker171/
• YouTube: https://www.youtube.com/ @ChrisWalker171 
• Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213
• Refine Labs: refinelabs.com

Project 33:

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Alyona Mysko is the founder and CEO of Fuelfinance. This all-in-one FP&A solution combines technology with human touch to help startups and small businesses better manage their finances.

Alyona is a CFO turned entrepreneur and she helps startup founders making their finance function efficient. Alyona believes that financial management is too old for a new economy, and it doesn't take pace with modern business.

We talk about how she made LinkedIn her biggest lead channel and many other topics like:

- Transitioning from Service to Product

- Her LinkedIn Strategy for Growth

- Inspiration for Content Creation

- Finding the Right Posting Frequency

- Measuring Success and Setting Expectations

- Innovative Approaches to Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Alyona:

Alyona’s Linkedin: https://www.linkedin.com/in/alyona-mysko/

Fuelfinance: https://fuelfinance.me

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

Introduction to Fuelfinance - 0:00 Transitioning from Consulting to SaaS - 2:50 The Importance of Co-Founders in Startups - 6:01 Leveraging LinkedIn for Lead Generation - 9:07 Building Credibility and Partnerships on LinkedIn - 12:09 Content Strategy and Posting Frequency on LinkedIn - 14:55 Tools and Resources for Effective Content Creation - 18:00 Analyzing Content Performance and Engagement - 20:49 The Role of Personal Branding in Business - 24:03 Innovative Marketing Strategies and Founder-Led Marketing - 26:55

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gong Website: https://www.gong.io/

Gong LinkedIn: https://www.linkedin.com/company/gong-io/

Udi LinkedIn: https://www.linkedin.com/in/udiledergor/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent

In this episode, Matt and I cover the following topics:

• Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience.
• Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth.
• Thought leadership plays a vital role in creating engaging and impactful content.
• Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations.
• Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience.
• Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable.
• Authenticity and transparency are key in establishing a connection with your followers.
• Inviting potential customers as podcast guests can help build relationships and trust
• Evaluate your LinkedIn strategy after a few months to determine its effectiveness.

Matt's LinkedIn:  https://www.linkedin.com/in/mattwatsonkc/

Matt's Newsletter: https://startuphustlenews.com/

Full Scale: https://fullscale.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, I chat with Nico Ferreyra, founder and CEO of Default, about the practical side of founder-led marketing and why it’s such a game-changer for startups. Default is helping companies scale faster with an integrated GTM orchestration suite.

Nico shares his experience building Default, the challenges of positioning a product, and why founders need to be hands-on when it comes to connecting with their audience.

We cover why building an audience early on platforms like LinkedIn can make a huge difference, how sharing insights can drive real engagement, and what Default’s content strategy looks like moving forward.

We also talk about:

- The Journey of Founder-Led Marketing

- Benefits and Challenges of Founder-Led Marketing

- The Importance of Building an Audience on LinkedIn

Nico's Linkedin: https://www.linkedin.com/in/nicoaferr/

Default: https://www.default.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this Episode, I break down the step-by-step direct response post framework to 10-100X your leads from LinkedIn.

Topics that we will cover are:

- Case Studies and Practical Tools

- How to Write Good LinkedIn Hooks

- The Importance of Resonance Over Engagement

- Understanding Customer Priorities Through Research

- How to Scale Content

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

07:10 Engagement and Community Building

08:03 Direct Response LinkedIn Framework

20:47 Case Studies and Practical Applications

27:21 Mapping Product Solutions to Customer Priorities

30:21 Crafting Effective Hooks for Engagement

33:23 Delivering on Promises: The Importance of Solutions

36:12 Understanding Customer Priorities Through Research

39:11 Scaling Content: The Power of Video Sales Letters

42:25 Creating Layered Content for Diverse Needs

44:43 Defining Real Priorities for Your Ideal Customer Profile

48:44 Iterating on Content Strategy for Better Engagement

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage.

How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz.

In this episode, we are talking about:

- Why the Founder Should Drive Your Marketing

- How to Reduce the Time Spent on Founder-Led Sales

- The Big Problem in the Medicare Industry

- How 90% of Partners Get Referrals Working With Chapter

Cobi Linkedin: https://www.linkedin.com/in/cobibgantz/

Chapter: https://askchapter.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.

Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).

We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:

- The Role of Content in Building Trust and Authority

- The Value of Newsletters in B2B Marketing

- The Impact of Webinars on Trust and Engagement

- Understanding What Drives Business Outcomes

- Leveraging Ghostwriters for Content Creation

- The Three Modes of Product-Led's Business Model

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Wes:

Wes’s Linkedin: https://www.linkedin.com/in/wesbush/

ProductLed: https://productled.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 – Introduction to PLG & Founder-Led Marketing

02:50 – The Three Modes of a Product-Led Business

06:09 – Why Writing & Publishing Books Matters

08:47 – How Content Builds Trust & Authority

12:10 – Should Founders Write a Book?

14:49 – The Power of Newsletters in B2B Marketing

18:03 – Building a Product Philosophy

20:57 – The Character Diamond & Personal Branding

24:05 – How Webinars Build Trust & Engagement

26:51 – Using Ghostwriters for Content Creation

30:04 – What Drives Business Outcomes?

33:03 – Final Thoughts on Writing & Content Strategy

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Fletch offers product marketing for Early Stage B2B SaaS Startups. Fletch has helped over 300 startups discover their ideal product positioning and bring it to life on a newly crafted homepage.

I talked to Anthony Pierri and Robert Kaminsiki, the co-founders of Fletch. We discuss why they are relying on LinkedIn for business growth, how they are creating engaging graphics and many other topics like:

- Their Journey in Building a Personal Brand

- How They Use LinkedIn for Business Growth

- Content Creation Strategies and Insights

- Their Approach to Attribution

- The Power of Inbound Marketing

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Fletch:

Anthony's Linkedin: https://www.linkedin.com/in/anthonypierri/

Robert's Linkedin: https://www.linkedin.com/in/heyrobk/

FletchPMM: https://www.fletchpmm.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Todd Busler is the CEO at Champify.

In this episode, we talk about:

- How Todd is Crushing LinkedIn Founder Content

- The Future of SDRs

- and many more topics

Todd's Linkedin: https://www.linkedin.com/in/todd-busler/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons why B2B content fails, why marketing is cheaper than sales, hiring a marketing agency vs doing it yourself and should you post your B2B content only on LinkedIn.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips

Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex.

In this episode, we are talking about:

- How logik.io Was Started

- How to Find Product Market Fit

- and many more topics

Chris's Linkedin: https://www.linkedin.com/in/christopher-shutts-0622237/

Logik.io: https://www.logik.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Emir Atli is the CRO of HockeyStack. HockeyStack helps marketing and sales teams prioritize the right campaigns, channels, and accounts at the right time to accelerate revenue.

We discuss Hockey Stack's evolution, how Emir uses LinkedIn as a growth channel, and the nuances of marketing strategies like Account-Based Marketing (ABM) and influencer marketing. He also shares practical insights on building a following, handling criticism, and celebrating small wins while staying focused on long-term goals and many other topics like:

- His Content Strategy and LinkedIn Engagement

- Building a Personal Brand and Effective Outreach

- Influencer Marketing: Approaches and Best Practices

- Navigating Hate and Building Resilience in Marketing

- How to Find Your Voice on LinkedIn

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Emir:

Emir on LinkedIn: https://www.linkedin.com/in/emircatli/

Learn more about Hockey Stack: https://hockeystack.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Rob Snyder is the Founder of Reframe. He helps founders navigate the early, messy, founder-led sales stage, 0->$1M ARR.

We discussed his journey from traditional business to startups, his insights on Founder-Led Marketing and many other topics like:

- How to transition to Founder-Led Marketing

- The importance of sales calls as feedback loops

- Understanding Product Market Fit

- The Leading Indicators of Retention

- The Importance of Obsession in Marketing

- Content Creation Strategies

- How to Find Message Market Fit

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Rob:

Rob's Linkedin: https://www.linkedin.com/in/rsnyder1/

Rob's website: https://www.robsnyder.org/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

BC Krishna is the Founder and CEO at Centime.

In this episode we talk about:

- his 2x $100M+ Exits,

- his experience working on his 4th SaaS Startup

- his darkest days as Founder and CEO

- and many more topics

BC's Linkedin: https://www.linkedin.com/in/krishnabc/

Centime: https://www.centime.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Gil Allouche is the CEO of metadata.io.

In this episode, we are talking about:

- How Gil ended up in Dave Gerhardts book

- How Gil barely avioded the series B trap

- How to work with investors

- The future of SDRs

Gil's Linkedin: https://www.linkedin.com/in/gilallouche/

Metadata: https://metadata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals.

Grain: https://grain.com/

Jeff: https://www.linkedin.com/in/jeff-whitlock/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

“What should the CEO focus on when scaling from $1M to $10M in ARR?”

Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say:

“There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team.

Your priorities as a leader constantly shift, sometimes from week to week. 

However, I always spent much of my time on hiring - and still do. The rest I usually spent on product development and customer support, resulting in long hours.

The central advice is: Work backward. After a seed round, consider what investors expect next. When discussing Series A, reverse-engineer from the valuation.

And break your revenue targets down further. Understand your average contract size to calculate the necessary customers to reach your targets.

With a set revenue goal, establish your marketing pipeline. Reverse-engineer to know your lead generation needs. By reverse-engineering, you know how many leads you need to reach your target number of customers and, thus, your revenue targets.

Progressing from Series A to B is all about strategizing numbers in reverse.”

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS.

In this episode, we talk about:

- Early-stage SaaS GTM

- Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM

- Common Problems with GTM

- and many more topics

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the problem with bots and engagement pods, why B2B marketing is just sales at scale, how to 80-20 your marketing, how to get exponential growth in marketing, why posting memes and tweets won’t get you far, and solving B2B marketing.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Jacco van der Kooij is the founder of Winning by Design. Winning By Design helps customer to design, build and scale their sales efforts.

We talk about how GTM strategies have changed over the years, the impact of AI on revenue and many other topics like:

- The Future of Go-to-Market Strategies

- AI's Role in Revenue Generation

- The Importance of Brand Trust

- The Evolution of Marketing Skills for Founders

- Intuition vs. Data in Marketing

- Common Pitfalls in Go-to-Market Strategies

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect withJ acco:

Jacco’s Linkedin: https://www.linkedin.com/in/jaccovanderkooij/

Winning by Design: https://winningbydesign.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

Introduction to Winning by Design (00:00:00) The Future of Go-to-Market Strategies (00:03:07) AI's Role in Revenue Generation (00:06:00) Understanding AI's Capabilities (00:08:52) The Importance of Brand Trust (00:12:06) Founder-Led Marketing: A Double-Edged Sword (00:14:54) The Evolution of Marketing Skills for Founders (00:18:08) Data-Driven Decision Making in Sales (00:21:00) Intuition vs. Data in Marketing (00:24:13) Common Pitfalls in Go-to-Market Strategies (00:26:57) Building Relationships in a Digital Age (00:29:46) The Future of Events and Conferences (00:33:01)

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Strategic Lessons from 1.5M LinkedIn Impressions:

I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.

I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around:

- My mistakes and lessons learned

- The importance of targeting the right audience

- How to position technical solutions

- Content strategy: quality over quantity

- Engagement strategies for LinkedIn

- The Importance of consistency

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Year in Review: Impressions and Insights - 00:00

Content Strategy: Quality Over Quantity - 02:48

The Power of Hooks and Engagement - 06:07

Mistakes and Lessons Learned - 08:52

Navigating B2B Content Creation - 12:08

Targeting the Right Audience - 14:58

The Importance of Consistency - 18:10

Leveraging Social Proof - 21:09

Engagement Strategies for LinkedIn - 23:52

Balancing Content for Talent and Customers - 27:04

Choosing the Right Marketing Channel - 30:02

Iterating for Success - 33:10

Final Thoughts and Future Directions - 35:48

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need for tracking your content strategy is destroying it, we talk about an undervalued side effect of creating a lot of video content, we compare Performance Marketing vs Content Marketing, whether you should post on LinkedIn Pages or Personal Profiles, and why image posts perform better than text posts on LinkedIn. 

Our website: https://www.project33.io 

Tags:

content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies

In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying your content strategy, posting to LinkedIn pages vs personal profiles and how to stand out on LinkedIn in 2023.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Markus Stahlberg is the CEO and Co-Founder at N.Rich.

In this episode, we talk about:

- The state of ABM

- 3 Types of ABM Approaches

- ABM: Quality vs. Quantity

- and many more topics

Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/

N.Rich: https://n.rich/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it makes sense to start a podcast, and more.

Our website: project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin content, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.

Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):

Q1: Founder Led Sales

- Customers: 0-10- GTM Strategy: Design partners & founder friends

- Key experiment: messaging

Q2: Sales Leader Led, Founder Involved

- Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing

- Key experiment: LinkedIn sequencing

Q3: Seller-Led Sales, Founder Involved

- Customers: 30-60

- GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories

- Key experiment: Conferences

Q4: Seller Led, Sales Leader Run

- Customers: 60-100+

- GTM Strategy: No change from Q3 (repeatability!), just optimization

- Key experiment: LinkedIn social to drive inbound

We'll dive into:

- Key questions he asked himself at each stage

- Tools he implemented at every stage

- What did he hire for and when?

- Tips on implementing his framework

- How does he think about scaling from here on

Maximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/ Warmly: https://www.warmly.ai/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Mark Gilbert is the Co-Founder & CEO of Zocks, an AI meeting assistant designed specifically for financial advisors. Before founding Zox, Mark was the VP Of Product Management at Twilio, CTO at Hearsay Systems and General Manager at Microsoft.

In this episode, Mark shares how he transitioned from corporate life to running his own startup, the challenges and opportunities he sees in the rapidly evolving AI landscape, and why focusing on a niche market has been a game-changer for Zox. He also dives into the importance of prioritizing product development, building credibility in B2B, and the realities of fundraising.

We discuss:

- Mark's Journey from Corporate Executive to Startup Founder

- Prioritizing Product Development in a Fast-Paced AI Startup

- The Strategic Focus on Financial Advisors and Why It Works

- Lessons Learned from Transitioning to Startup Life

- Building Credibility in B2B Markets

- The Realities of Fundraising and Preparing for Investor Discussions

- Understanding User Problems to Drive Product Success

- How to Navigate the AI Hype and Maintain Focus

- The Long-Term Nature of Building a Successful Business

Perfect for: Founders and executives in B2B SaaS and AI-driven businesses looking for insights on product strategy, fundraising, and navigating a rapidly changing market.

Don't forget to subscribe to the podcast for more conversations with industry leaders reshaping B2B SaaS and AI.

Connect with Mark:

LinkedIn: https://www.linkedin.com/in/markgil/

Zocks: https://www.zocks.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The Journey to Entrepreneurship

02:52 Navigating the AI Landscape

06:06 Prioritizing Product Development

09:09 Focusing on Financial Advisors

11:59 Expanding Beyond Financial Advisors

14:51 Lessons from Transitioning to Startup Life

18:00 Advice for Aspiring Founders

21:04 Building Credibility in B2B

23:46 Fundraising Insights

26:49 Navigating the AI Hype

30:02 Future of AI in Business

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Spencer Kupferman is the CEO at PKWARE.

In this episode, we talk about:

- How to sell into the Enterprise

- How Spencer runs a $40M ARR SaaS with 40% Operating Margins

- and many more topics

Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/

PKWARE: https://www.pkware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Justin Rowe:

LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/

YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Holly Pennington is the Marketing Director of MyWorkChoice. MyWorkChoice provides customized workforce solutions that give workers the flexibility they want while filling the shifts you need to meet production.

We discussed the challenges she faced, getting her CEO to post on LinkedIn, and how they built on Todd's personal LinkedIn profile to drive business results for MyWorkChoice.

She also explains why Founder-Led Marketing is becoming increasingly important and many other topics like:

- Understanding the personality of your CEO is key to effective marketing

- How using tools like Descript and ChatGPT can streamline content production

- Increasing post frequency can be achieved by repurposing successful content

- Setting realistic expectations for results is essential

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Holly:

Holly's LinkedIn: https://www.linkedin.com/in/holly-pennington/

Learn more about MyWorkChoice: https://myworkchoice.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Adam Robinson is the Founder/CEO of R!B2B and Retention.com.

He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...

- he grew from 10 to 70,000+ followers in a matter of weeks

- his LinkedIn posts consistently get over 1,000+ likes

- ALL while running a $22m+ ARR SaaS company and launching a new B2B product

We are divining into:

1. Why he pays $12,500/month for a LinkedIn consultant that *only* helps him with STRATEGY

2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing

3. Why he's so bullish on video

4. How he justifies spending $100,000s per year on *his personal* content

5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of months

Adam's Linkedin: https://www.linkedin.com/in/retentionadam/

Retention.com: https://retention.com/

R!B2B: https://www.rb2b.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast.

We talk about:

- Patterns he sees between the 40 practical SaaS founders he's advising

- How today's practical founders compete with the millions of funding of their VC-funded peers

- The most efficient ways for companies to go to market in 2024

- How to run your SaaS startup capital efficiently

- When does VC funding *actually* make sense?

- Many more things

Make sure to check out Greg if you don't already know him.

LinkedIn: https://www.linkedin.com/in/gregheadaz/

Podcast: https://practicalfounders.com/podcast/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Jason Fried, Co-founder & CEO of 37signals (makers of Basecamp & HEY).

- VC vs bootstrapping
- Launching ONCE - is the SaaS model dying?
- The texture of a good idea
- Jason's writing process
- How to build & scale profitable software companies (on your own terms)
- Can you build a big company/have a big impact on a 40h work week? Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is not demand gen, why LinkedIn ads is the best B2B channel in 2023, when is Founder-Led Marketing the most effective, why your marketing is not performing and Founder-Led Marketing vs Founder Branding.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

I sat down with Tom Hunt, Founder and CEO of Fame, the B2B podcasting agency that’s helping brands grow with top-tier podcasting.

In this episode, Tom breaks down how he got 26M impressions with 1 LinkedIn post and shares his tactics, including:

- 5 Steps to Go Viral on LinkedIn

- How he writes attention-grabbing posts

- The impact of LinkedIn on his business

- The perfect format to post on Linkedin

- and more insights on B2B growth through content.

Tom's Linkedin: https://www.linkedin.com/in/tomhuntio/

Fame: https://www.fame.so/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check.

We are talking about:

- How he scaled SourceDay to $10M+ ARR,

- Syncing Suppliers and Customers,

- Dealing with Tough Times as CEO

Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/

SourceDay: https://sourceday.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any marketplace or B2C company, the "7 Hour Rule", how to leverage your network on Linkedin, and how videos help prove the value of your offer.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast. So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product. Peter Caputa: https://www.linkedin.com/in/pc4media/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more.

We talk about:

- Running a Company with Your Spouse

- The Role of AI in Content Creation and Authenticity

- The Decision to Raise Money and the Benefits of Bootstrapping

- How She Uses LinkedIn & Founder-Led Marketing

- and many more topics

Alina's Linkedin: https://www.linkedin.com/in/alinav/

Chili Piper: https://www.chilipiper.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast. Peter Caputa: https://www.linkedin.com/in/pc4media/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

- Transitioning from Shopify to LinkedIn Visibility

- The Strategy Behind LinkedIn Posts

- Understanding LinkedIn Algorithms and Posting Strategies

- The Impact of Transparency on Growth and Competition

- Navigating the Challenges of Sharing the Secret Sauce

Introduction to Revo and Stuart Cheney - 00:00

Transitioning from Shopify to LinkedIn Visibility - 02:48

Building in Public: The Strategy Behind LinkedIn Posts - 06:07

Leveraging X for E-commerce Engagement - 08:49

Understanding LinkedIn Algorithms and Posting Strategies - 12:07

The Impact of Transparency on Growth and Competition - 15:13

Navigating the Challenges of Sharing the Secret Sauce - 18:06

Final Thoughts and Future Directions - 20:55

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:

LinkedIn: https://www.linkedin.com/in/stu-chaney/

Website: https://www.rivo.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Revo and Stuart Cheney

02:48 Transitioning from Shopify to LinkedIn Visibility

06:07 Building in Public: The Strategy Behind LinkedIn Posts

08:49 Leveraging X for E-commerce Engagement

12:07 Understanding LinkedIn Algorithms and Posting Strategies

15:13 The Impact of Transparency on Growth and Competition

18:06 Navigating the Challenges of Sharing the Secret Sauce

20:55 Final Thoughts and Future Directions

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

I talked to Guy Rubin, Founder and CEO of Ebsta. Ebsta is the AI-first revenue platform. They guarantee to improve rep quota attainment in the first 6 months and improve the accuracy of your forecast to within 10% of your number.

After analyzing $57b of salespipline Guy shares his GTM insights and talks about:

- The Widening Gap in Sales Performance

- The Big Mistakes Sales Leaders Make

- How to Engage C-Level Executives

- Navigating the Future of AI in Go-to-Market Strategies

- The Future of Traditional Marketers in SaaS

Guy's Linkedin: https://www.linkedin.com/in/rubinguy/

Ebsta: https://www.ebsta.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Website: https://www.project33.io/ LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Mike is a veteran of the Enterprise SaaS world:

- entered the software business in 1990

- was part of the internet boom as CMO of Versata, taking it public in 2000

- ran Wakesoft, Clarus Systems, and Instill Corporation as CEO

- "semi-retired" to join the boards of various software companies

- currently serving as President for LiftLab

I will dive into how Enterprise SaaS marketing has evolved, what it takes to win in today's world, how companies need to rethink their go-to-market, how to do hand-shake-trust-based business in a virtual-first world, and many more things.

Mike: https://www.linkedin.com/in/mkdevries/

LiftLab: https://www.liftlab.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Danielle Messler is Nathan Latka's CMO at Founderpath.

In this episode, we are diving into:

- Why Nathan Latka leverages Founder-Led Marketing

- Nathan Latka’s Founder-Led Marketing Secrets

- How to Run Engaging Live Events

- and many more topics

Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler

Founderpath: https://founderpath.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about how to implement Founder-Led Marketing, 4 content pillars for a strong Founder-Led Marketing strategy, how to turn your Founder into a 24/7 salesperson, the #1 benefit of Founder-Led Marketing, how Founder-Led Marketing makes sales easier, the 3 types of trust in Founder-Led Marketing, our blueprint for successful Founder-Led Marketing.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs. Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Melissa Kwan is the co-founder and CEO of eWebinar.

We are diving into all things bootstrapping, including:

- Lessons from Figuring Out Pricing for Your Solution

- Her Non-Negotiables for Founding a Business

- Lifestyle Businesses vs. VC-funded Businesses

- and many more topics.

Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/

eWebinar: https://ewebinar.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.

Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.

We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:

- Strategies for Boosting Organic Content

- Paid Search vs. LinkedIn Ads

- Budgeting for LinkedIn Ads

- Campaign Structure for Cold vs. Retargeting Layers

- Content Strategy for Cold vs. Retargeting Ads

- Optimizing Ad Performance and Budget Allocation

- Optimizing LinkedIn Ad Spend

- Thought Leader Ads

- Troubleshooting LinkedIn Ad Performance

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Justin:

Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable: https://impactable.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to LinkedIn Ads and Fletch

02:18 Strategies for Amplifying Organic Content

05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach

09:23 Budgeting for LinkedIn Ads: Initial Considerations

11:44 Campaign Structure: Cold vs. Retargeting Layers

15:52 Attribution and Measuring Impact

19:27 Content Strategy for Cold and Retargeting Ads

23:32 Optimizing Ad Performance and Budget Allocation

27:49 Optimizing LinkedIn Ad Spend

30:09 Building Brand Awareness for Non-Market Buyers

32:02 Leveraging Engagement Signals for Outbound Strategies

35:09 The Hustle Behind Successful Marketing

37:08 Exploring Cross-Platform Advertising Strategies

39:00 The Evolution of Thought Leader Ads

40:58 Foundational Elements for LinkedIn Advertising Success

45:51 Troubleshooting LinkedIn Ad Performance

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs.

- The Biggest Challenge from COO to CEO

- The CEO LinkedIn Playbook

- How to Convince Executives to Post on LinkedIn

-The Impact of Founder-Led Marketing on Brand Awareness

- Selling to Different Market Segments

Megan's Linkedin: https://www.linkedin.com/in/meganwhitebowen/

Refine Labs: https://www.refinelabs.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

In this episode, we talk about what I would do in my first 3 months as a new VP/Head of Marketing at a B2B software company.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into:

- The Importance of Topical Authority

- The Different Stages of LinkedIn and Content Strategy

- How to Create Engaging Content on LinkedIn

- Identifying Content Ideas and Audience Engagement

- Personal Stories vs. Professional Content

- The Role of SEO in Lead Generation

- Repurposing Content for Maximum Impact

- Content That Drives Demand

Gaetano's Linkedin: https://www.linkedin.com/in/officialg/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands.

We talk about all things LinkedIn:

- How to Ideate content

- What makes a great post

- How can run Founder-Led Marketing

- LinkedIn Connection Request Strategy

- and many more topics

Alec's LinkedIn: https://www.linkedin.com/in/alecjpaul/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Taylor Udell is the Head of Growth at Champify, former Twilio.

Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue.

In this episode we talk about:

- How to Get your CEO Posting on LinkedIn

- How to Stay Top of Mind with ICPs

- How to Run LinkedIn Thought Leader Ads

- and many more topics

Taylor's Linkedin: https://www.linkedin.com/in/taylor-udell-64181355/

Champify: https://www.champify.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Marty Kausas is the Co-Founder & CEO at Pylon. Pylon is a modern alternative to Zendesk, optimized for B2B.

Marty's LinkedIn posts generated 1.2 million impressions, leading to 5.5x their revenue in 2024.

We talk about the impact of Founder-Led Marketing on Pylon's revenue, how the tech landscape in San Francisco is changing, and many other topics like:

- Founder-Led Marketing Insights

- Marty's Journey of Building his LinkedIn Presence

- Measuring Success and Growth

- The Role of LinkedIn in Pylon's Business Growth

- Understanding B2B vs B2C Workflows

- The Importance of Messaging and Positioning

- Defining a Unique Point of View

- Marty's Advice for Aspiring SaaS Founders

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Marty:

Marty’s Linkedin: https://www.linkedin.com/in/martykausas/

Pylon: https://usepylon.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 The San Francisco Tech Landscape

03:09 Political Climate and Its Impact

06:03 Founder-Led Marketing Insights

08:49 The Journey of Building a LinkedIn Presence

12:06 Navigating Controversy and Viral Content

15:02 The Role of LinkedIn in Business Growth

18:06 Positioning Against Competitors: The Zendesk Killer

21:07 Understanding B2B vs B2C Workflows

22:45 Defining a Unique Point of View

24:58 The Importance of Messaging and Positioning

28:00 Maximizing Content Marketing Efforts

30:34 Adapting to a Crowded LinkedIn Landscape

38:01 Transitioning to Upmarket Strategies

42:10 Advice for Aspiring SaaS Founders

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan.

- Intertwining sales and marketing strategies.

- Outbound vs inbound marketing strategies

- Storytelling in sales

- Cultivating attention and learning through offline activities.

- How to better understand clients' problems to provide effective solutions.

- Stoicism and the importance of focusing on what you can control in life.

Josh's LinkedIn: https://www.linkedin.com/in/josh-braun/

Josh's Website: https://joshbraun.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy.

In this episode we talk about:

- How to Build a GTM Ops Team

- How to Track a Buyer Funnel

- and many more topics

Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/

CS2: https://www.cs2marketing.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about the most important B2B marketing channels in 2023.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/

YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ

Project 33: Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle

Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/ Loxo: https://loxo.co/

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips #google #googleads

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth In this episode, we talk about: How to Generate $102K Revenue From 1 Ad. Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner branding,

how much does a 45 min podcast episode cost, how to encourage your employees to be active on LinkedIn and what B2B can learn from B2C.

Website: https://www.project33.io/

YouTube: https://www.youtube.com/@project-33

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/

LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/

LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier, contentstrategie, founderledmarketing, contenttips, smma, founder-led marketing,

Gururaj Pandurangi is the CEO and Founder of ThriveStack.

ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale.

In this episode we talk about:

- Sales-Led vs. Product-Led Growth

- How to Add a PLG to a Sales-Led Motion

- Gururaj's learnings of founding his 3rd SaaS Business

Gururaj's Linkedin: https://www.linkedin.com/in/gururajp/

ThriveStack: https://www.thrivestack.ai/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster.

We talk about:

- How to Get Your CEO to Post on LinkedIn

- The Power of LinkedIn for B2B Marketing

- Crafting a Compelling Strategic Narrative

- Creating Ongoing Content from the Strategic Narrative

- The Impact of Visuals and Videos

MJ's Linkedin: https://www.linkedin.com/in/mjpsmith/

CoLab: https://www.colabsoftware.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets.

In this episode, Guillaume and I cover the following topics

- Building trust in business through emotional connections.

- Founding a company, documenting the journey, and sharing lessons learned.

- Entrepreneurship, motivation, and leadership.

- Bootstrapping a SaaS company

In this episode, I break down the viral product launch template for LinkedIn.

I will talk about:

- Strategic Use of Funding Announcements

- The New PR Playbook for Founders

- Leveraging Social Proof for Growth

- Depth vs. Frequency in Content Creation

- Iterating on Content Strategy for Better Engagement

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Masterclass in Product Launch on LinkedIn

05:27 Strategic Use of Funding Announcements

08:48 The New PR Playbook for Founders

12:46 Building an Engaging Audience

17:14 Navigating Engagement Pods and Boosted Posts

20:08 Leveraging Social Proof for Growth

25:22 Building Strong Associations in Business

26:42 Starting from Scratch: The Power of Focus

27:45 Creating a Podcast to Connect with Your Audience

29:20 Leveraging Conversations for Content Creation

31:19 Establishing a Consistent Posting Cadence

33:41 Maintaining Momentum in Content Creation

36:59 Learning from Mistakes: The Importance of Focus

43:10 The Value of Newsletters in Building Relationships

44:51 Depth vs. Frequency in Content Creation

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

How to scale a new SaaS startup in 2025?

I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system.

In this episode, Henry and I cover the following topics:

- AI’s Impact on the Software Industry

- How to Differentiate in a Competitive Market

- Authenticity in Founder-Led Marketing

- The Importance of Product in Go-to-Market Strategy

- Signal-Based Selling and AI Integration

- The Future of Go-to-Market Strategies

- How to Get New Customers in 2025

- How Sales Is Going to Change in the Future

Henry's Linkedin: https://www.linkedin.com/in/hschuck/

ZoomInfo: https://www.zoominfo.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch

Unique: https://www.unique.ch/homepage

Website: https://www.project33.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Chris Walker is the CEO of Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+. Chris helps CEOs and GTM Leaders accelerate growth rate, lower CAC & maximize enterprise value through go-to-market optimization.

In this deep-dive conversation, Chris and I explored the realities of modern B2B marketing and what it takes to drive sustainable growth. We discussed how marketing success extends far beyond traditional metrics like leads and pipeline, and why marketing leaders need to develop strong business acumen to truly impact company performance.

Chris shared his insights from Passetto's first year, including how they've adapted their strategies in response to AI's impact on content creation. He emphasized that while everyone's rushing to pump out content, the real differentiator is building genuine connections with customers and truly understanding their problems.

We covered crucial topics like:

- Why marketing investments need to be viewed through a financial lens

- How unit economics should be a key target for marketing teams

- The power of invite-only webinars for engaging qualified prospects

- Why likes on social media often don't translate to business impact

- The critical role of data architecture in revenue operations

- How to build authentic content strategies that resonate with your audience

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chriswalker171/

Passetto: https://www.passetto.com/

Podcast: https://www.youtube.com/watch?v=M3qbZH-0ysI&list=PLnkPVuIF6MO5FkU1c2trJiATku9VVAIhb

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters:

Navigating the Complexities of B2B Marketing - 0:00

Lessons from the First Year of Passetto - 3:03

Evolving Content Strategies in the Age of AI - 6:08

Building a Unique Value Proposition - 8:51

The Importance of Customer Connection - 12:09

Adapting Strategies for Different Stages of Growth - 15:04

Finding and Defining Your Point of View - 17:51

The Role of Leadership in Customer Engagement - 21:10

Understanding Customer Problems - 29:08

The Evolving Role of Software Companies - 30:56

Data Architecture and Revenue Operations - 33:34

The Importance of Customer Connection - 36:16

Innovative Content Strategies - 38:23

The Art of Content Creation - 40:48

Authenticity Over Popularity - 46:45

Measuring Content Impact - 52:14

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.

After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.

We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:

- Understanding PLG and Sales Strategies

- Developing a Unique Point of View

- Measuring Success and Growth

- How to Start Posting on LinkedIn

- Experimentation and Goal Setting

- The Importance of Customer Feedback

- Supporting CEOs in Content Creation

- Targeting the Right Audience with Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Arthur:

Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/

Aligned: https://alignedup.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Aligned and Its Leadership

03:01 The Power of Founder-Led Marketing

05:52 Understanding Buyer Enablement

09:09 Developing a Unique Point of View

12:07 The Feedback Loop in Content Creation

14:55 Measuring Success and Growth

17:52 Strategies for Advocating Content Marketing

20:51 Framing Content Marketing as an Experiment

24:02 Experimentation and Goal Setting

27:24 The Power of Content as Leverage

30:00 Understanding Customer Feedback

32:20 Supporting CEOs in Content Creation

35:30 Targeting the Right Audience

39:53 Navigating Complex Buying Committees

43:02 Bridging Communication Gaps

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

We repurpose our Linkedin posts in 9 other channels:

- Youtube (regular + Shorts) - Website for SEO - An email newsletter - Podcast on Spotify & Apple - Linkedin Ads - Meta/Facebook Ads - Instagram - TikTok Why? To give them longevity and increase conversions across platforms. So I will break down our exact 9-step repurposing framework. Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and credibility in their market, generate inbound demos, and drive efficient growth. In this episode, we talk about: - Why founders need to be involved in their marketing - Why One Post a Week Isn't Enough - The Downside of Founder Branding - Why social media is the #1 opportunity for B2B - Why You Need A Laser-Focused Buyer Persona - Founder-led Marketing: The Art of Selling Stories - How to gain credibility as a new software company - Create content for customers, not your peers Thank you for tuning in - enjoy the episode! Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

RevGenius is an online, free 45K+ community for sales, marketing, rev-ops, and customer success professionals. They offer an inclusive space to learn, share, and bond over the revenue industry experience.

I talked to Jared Robin, the co-founder of RevGenius. We talked about the concept of audience-led growth, how founders can develop a unique point of view to differentiate themselves and many other topics like:

- How to Build a Unique Point of View and Identifying Your Unique Perspective

- Community vs. Audience: Understanding the Difference

- Content Creation Strategies and Insights

- The Importance of Building Relationships Over Numbers

- Balancing Time and Effort in Growth Strategies

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Jared:

Jared's LinkedIn: https://www.linkedin.com/in/jaredrobin/

RevGenius: https://www.revgenius.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

How to Build a B2B SaaS in the Healthcare Space Steven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/ SOAP Health: https://soap.health/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline.

In this episode we talk about:

- Building a $1M+ SaaS around B2B Podcasting

- How to Start a Podcast from Scratch

- and many more topics.

Lindsay's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/

Casted: https://www.casted.us/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Peep Laja is the CEO of Wynter. Wynter is an on-demand market research platform for B2B. They help leaders answer "what are their pain points?" and "what would make them buy from us?". In under 48 hours.

We discussed the concept of Founder-Led Marketing, especially the importance of visibility and content creation for startups.

Peep talks about the balance between time spent on content creation and other business responsibilities and many other topics like:

- Why Founder-Led Marketing is essential for startups with limited resources

- That a visible founder can have a significant impact on customer acquisition

- Consistency and strong points of view are crucial for good content

- That content pillars should align with business goals and adapt over time

Don’t forget to subscribe to the podcast for more deep-dive conversations with industry leaders. If you enjoyed this episode, leave a review and share it with your network.

Connect with Peep:

Peep's LinkedIn: https://www.linkedin.com/in/peeplaja/

Wynter: https://wynter.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

In this episode, we talk about Founder-led Marketing.

If you can’t attend the Live Q&A, you can submit your question here.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop trying to create short videos, how content increases your win rate, why an audience is an asset, why it's usually the founder doing the CNBC interviews, the simplest content strategy, and the difference between creating content for a new business vs an established business.

Our website: https://www.project33.io

Tags:

content marketing, b2b content, b2b marketing, video marketing, inbound marketing, personal branding, personal brands, project 33, project33, finn thormeier, linkedin content, linkedin marketing, content creation, content tips, content strategies

In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder branding, and more.

makeitwork Podcast: https://open.spotify.com/show/3knFLfsifSyKF8v2U2RNJI?si=988a1013f1924417

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/ Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, content is networking at scale, self-checkout for a $100K ACV software product, how your newsletter is ruining your reputation, why ChatGPT will not take over copywriting, 5 reasons why video is superior, why we started doing live events and what I’d do as a new Head of Marketing.

Our website: www.project33.io

Tags:

b2b marketing, b2b content, content marketing, revenue growth, demand gen, demand generation, performance marketing, video marketing, inbound marketing, personal branding, personal brands, linkedin, linkedin marketing, content creation, content tips, content strategies, project 33, project33, finn thormeier

I talked to Godard Abel, Co-Founder and CEO of G2. G2 is the leading software review platform and marketplace with over 2 million reviews read by over 5 million tech buyers every month

After scaling G2 to $100M+ ARR Godard shares his insights and talks about:

- Strategic Focus as a CEO

- GTM Strategies

- The Importance of Founder-Market Fit

- Why he loves Founder-Led Marketing

- Navigating SaaS Categories and Market Positioning

- The different Company Growth Stages

- How to Raise Funds for First-Time Founders

- Bootstrapping vs. Fundraising in Today's Market

Godard's Linkedin: https://www.linkedin.com/in/godardabel/

G2: https://www.g2.com/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing.

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips