The Food Blogger Pro Podcast (Bjork Ostrom)
Explore every episode of The Food Blogger Pro Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 01 Oct 2024 | How to Thrive in the Creator Economy and Build Successful Brand Partnerships | 00:55:32 | |
Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference ----- Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference. How to Thrive in the Creator Economy and Build Successful Brand PartnershipsChandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, they’re dedicated to proving that being a food creator is a serious business, not just a hobby. Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You won’t want to miss this inspiring conversation that could transform the way you approach your creative business! Three episode takeaways:Legitimizing the Creator Economy: Chandice and Abbey argue that being a [food] creator is a real business, not just a hobby. They’ve seen the food blogging industry evolve over the years and are working hard to decentralize the food creator business model. Building Your Brand Takes Work: Getting brand partnerships isn’t as easy as it might seem. It requires a strategic approach, including creating a sponsorship deck, reaching out to brands directly, and even leveraging AI to find potential partners! Collaboration Over Competition: The key to success in the creator economy is often collaboration. Abbey and Chandice emphasize the importance of building a supportive community and leaning into the abundance mentality over the scarcity mentality. Resources:
Thank you to our sponsors!This episode is sponsored by Yoast and Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 24 Dec 2019 | 234: FBP Rewind - How to Level Up Your Life with UJ Ramdas | 00:51:13 | |
Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation. How to Level Up Your LifeFor today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas. UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year. And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year. So if you’re looking for a little accountability and actionable ways you can accomplish those goals next year, I think you’re really going to enjoy this episode. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 19 Jan 2016 | 030: Blogging for the Long Term with Nick Evans from Macheesmo | 00:56:33 | |
Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo! Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum. What you might not know is that Nick has been doing this blogging thing for quite a long time - 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term. In this great interview, Nick shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 11 Aug 2015 | 007: The Art of Photography with Ashley and Gabe from Not Without Salt | 01:03:53 | |
For this episode of the Food Blogger Pro podcast, Bjork and Lindsay team up to talk with Ashley and Gabe Rodriguez from the blog Not Without Salt. On the last episode of the FBP podcast, Bjork interviewed Hilah Johnson and Chris Sharpe from the YouTube cooking channel Hilah Cooking. We got a real-life look into what it takes to run a successful cooking channel and the work it took to get there. If you didn't get a chance to listen to that episode (or if you want to hear it again!), click here. The Art of Photography with Ashley and Gabe from Not Without SaltNot Without Salt was the winner of the 2013 Saveur Best Cooking Blog award. That's a big deal. But this award wasn't just handed over to Ashley and Gabe - no, it was won after years and years of dedication and hard work. Photography and art are two really important things to both Ashley and Gabe - Ashley went to school to be a high school art teacher, and Gabe shoots weddings for a living. However, it's at the intersection of photography and art where the blog Not Without Salt really shines. {image2} In this 64-minute episode, Ashley and Gabe reveal:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 21 May 2024 | 462: Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook with Julie Evink from Julie's Eats & Treats | 00:52:20 | |
Building three blogs in different niches, growing a team and building a community, and diversifying traffic sources with Julie Evink from Julie's Eats & Treats. ----- Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julie’s Eats & Treats. Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a CookbookJulie started her first blog, Julie’s Eats & Treats, back in 2010. Since that time she has taken her site full-time, started two other blogs, grown a team, and is self-publishing a cookbook! In this interview, Julie shares more about growing her blog and how that experience changed her approach to her other two sites. She also chats about outsourcing tasks, how she hires team members, and what she thinks is working really well in her businesses currently. Her cookbook is being released on May 21, so we also get to hear about the process of self-publishing a cookbook. It’s always fun to hear about the journey of someone who has been blogging for as long as Julie has (14+ years!) and we know you’ll enjoy this interview as much as we did. In this episode, you’ll learn:
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----- This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 07 Mar 2023 | 399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee | 00:27:07 | |
Five food blog SEO takeaways from our member Q&A with Casey Markee. ----- Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee. Internal Linking, Keywords, AI, and SEO for Food BloggersWe host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee. In today’s episode, we’re re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more. It’s a new “style” of episode for us, and we hope you enjoy it! And if you’re interested in getting access to the full SEO Q&A with Casey and you’re not already a Food Blogger Pro member, listen to the end for a discount code to join! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 22 Feb 2022 | 345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen | 00:47:11 | |
Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative. ----- Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands. Building Long-Term Relationships with BrandsAs content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis? That’s what we’re chatting about today with Alisha Cohen! Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands. In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 02 Jan 2024 | 442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams | 01:01:25 | |
Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven. ----- Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven. How Eric King Took easygayoven Full-Time by Diversifying His Income StreamsThis podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share. Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently). Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to! In this episode, you’ll learn:
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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 26 Feb 2019 | 191: Building a Better Bio with Ryan Walker | 00:53:20 | |
Tips for Instagram success, building a product or website, and how to know when you should invest in your business with Ryan Walker. ----- Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio. Building a Better BioIf you’ve spent any time on Instagram, chances are that you’ve seen the words “Link in Profile” and / or “Tap Bio” before. Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy. He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more. Enjoy! In this episode, Ryan shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Margaret! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 17 Nov 2020 | 279: Financial Independence - How to Be Efficient with Your Money with Anna Rider | 00:59:07 | |
Trimming unnecessary spending, how to start tracking your spending and budgeting, and working towards financial freedom with Anna Rider. ----- Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early. Financial IndependenceThis is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances. How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post? Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement. If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 05 Sep 2017 | 114: How to Run a Successful Blog as a Partnership with Polly Conner and Rachel Tiemeyer | 01:07:05 | |
How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer. ----- Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog. How to Run a Successful Blog as a PartnershipA blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team. While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more. In this episode, Polly and Rachel share:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 14 Jun 2016 | 051: Building a Brand for your Business with Aaron Scott from Your Brand Week | 01:07:42 | |
Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week. For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business. Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business. In this episode, Aaron reveals:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 12 Jan 2021 | 287: Entrepreneurial Balance - An Honest Conversation about Life and Business with Russ and Natalie Monson | 01:15:40 | |
How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson. ----- Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses. Entrepreneurial BalanceAs entrepreneurs, business owners, and bloggers, we know that it’s sometimes tough to find balance between life and work. That’s what we’re focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they’ve grown a food blog, built an app, received funding for their business, and more. In this episode, you’ll learn how they do it all while maintaining a healthy balance with their other responsibilities. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 22 Jan 2019 | 186: How to Become a Published Author with Lindsey Smith | 00:51:59 | |
Fine-tuning your book idea, book proposals, and understanding your reader with Lindsey Smith. ----- Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process. How to Become a Published AuthorYou have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you! Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors. The publishing process may seem a bit daunting, but you’ll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you’re writing, and how you can fine-tune your book idea and proposal. Enjoy! In this episode, Lindsey shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, YumYoga! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 25 Sep 2018 | 169: Insights and Observations on Starting a Business with Josh Pigford | 00:54:05 | |
Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford. ----- Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses. Insights and Observations on Starting a BusinessThe life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two. Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing. Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1M+/year business. In this episode, Josh shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Becky Wink! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 16 Mar 2021 | 296: Web Stories - An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie | 00:57:33 | |
Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web StoriesHave you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 12 Dec 2023 | 439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi | 00:53:24 | |
The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi. ----- Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi. Developing a Content Strategy to Stand Out From The CrowdJoe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator! Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing. This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it! In this episode, you’ll learn:
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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 15 Oct 2024 | Achieving Quiet Success as a Six-Figure Food Creator with Elizabeth Emery | 01:00:06 | |
Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love. Achieving Quiet Success as a Six-Figure Food CreatorFood blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career. To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview! Three Episode takeaways:
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Thank you to our sponsors!This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 01 May 2018 | 148: Pivoting to Find Success with Steph Jones | 00:54:57 | |
How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones. ----- Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen. Pivoting to Find SuccessSometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped. That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform. Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview. In this episode, Steph shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. | |||
| 25 Apr 2023 | 406: Monetization Strategies in the Influencer Industry with Brittany Hennessy | 00:53:49 | |
Navigating the influencer industry as a food creator, working with brands, and building a more profitable business. ----- Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing. Monetization Strategies in the Influencer IndustryDo you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer. In this episode, Bjork is chatting with Brittany Hennessy, an author, and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space. It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business. In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 17 Jan 2017 | 081: The Mistake that Bloggers Make that Hinders Success from Martin Luenendonk | 00:22:05 | |
The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones. ----- Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk. In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success. In this episode, Bjork discusses:
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| 15 Oct 2019 | 224: 5 Routines - Adding Structure to Your Day with Bjork Ostrom | 00:35:30 | |
How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 RoutinesRoutines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life. While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable. We hope this episode gets you excited about the wonderful world of routines! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 14 Sep 2021 | 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews | 00:58:23 | |
Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue. Going All InA few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business. And today on the podcast, she’s sharing everything she’s done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more. It’s a really inspiring interview, and we know it’ll leave you feeling motivated and excited to make progress on your blogging goals. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 18 Jan 2022 | 340: TikTok Strategy – How Benjamin Delwiche Gained 500K TikTok Followers in One Year | 00:45:37 | |
Leaning into a niche on TikTok, repurposing videos across different platforms, and working with brands on TikTok with Benjamin Delwiche from Benjamin the Baker. ----- Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers. TikTok StrategyDuring the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you’ll find him sharing TikTok videos about the science of baking! Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you’ll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok. It’s an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you enjoy it! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 19 Sep 2023 | 427: Why Diversifying Your Website Traffic Matters with Arman Liew from The Big Man's World | 00:54:56 | |
Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World. ----- Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World. Why Diversifying Your Website Traffic MattersArman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media. He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays. Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 12 Sep 2017 | 115: How to Write a 5-Star Cookbook with Kathryne Taylor | 01:03:04 | |
Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor. ----- Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors. How to Write a 5-Star CookbookWhile Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design. Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities. In this episode, Kathryne shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 04 May 2021 | 303: Breaking Boundaries - Building, Running, and Monetizing a Content Brand with Kelly Senyei | 00:47:56 | |
Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking BoundariesWe’re super excited to welcome Kelly back to the podcast today! In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It’s a super fun, informative interview, and we hope you enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 11 Jan 2022 | 339: Tech Check-In – The Best Plugins and Tools for Food Bloggers in 2022 with Andrew Wilder | 01:11:37 | |
Understanding what's new with Core Web Vitals, using the best plugins as a food blogger, and diversifying your revenue streams with Andrew Wilder from NerdPress. ----- Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers. Tech Check-InToday on the podcast, we’re really excited to be chatting again with our WordPress Support Expert, Andrew Wilder! Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites. In this episode, you’ll hear Andrew’s thoughts on the current state of tech for food bloggers. From an update on what’s new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 03 Sep 2019 | 218: Monetization: Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers | 01:01:02 | |
When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate. ----- Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing. MonetizationIt’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode. First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement. Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals. Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger. It’s a great episode, and we can’t wait for you to dive in. Enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 05 Mar 2019 | 192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business | 00:49:46 | |
The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris. ----- Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery. How Rob and Jen Built a Successful BusinessHave you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management. Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog. This is such a fun interview, and we know you’ll love learning about their journey. In this episode, Jen and Rob share:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Wordnerdy! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 11 Feb 2020 | 241: Social Trends - Facebook and Instagram in 2020 with Abby Bayatpour | 00:36:08 | |
Facebook groups as part of a social strategy, building engagement on Instagram, and how to streamline writing your Instagram captions with Abby Bayatpour. ----- Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year. Social Trends: Facebook and Instagram in 2020Today’s new episode marks the start of a two-part series here on the podcast, and in this series, we’re focusing on social media in 2020 – i.e. what you, as a blogger, should be focusing on when it comes to promoting your content and your brand on social media this year. We’re going to focus on Facebook, Instagram, and Pinterest during this series, and in today’s episode, our incredibly talented Social Media Manager, Abby, will be speaking about Facebook and Instagram trends for food bloggers. If you’ve ever stared at a social media platform and thought, “What do I post today?”, we think this series will help you form your social strategy for the new year. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 28 Mar 2017 | 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO | 00:34:43 | |
Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO. ----- Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog. SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there. Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it. In this episode, Joost shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 19 Sep 2017 | 116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team | 01:10:03 | |
How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team. ----- Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands. Answering Questions about Sponsored ContentSponsored content is a great way to generate income for your blog and make connections with brands you really love. At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content. We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content. In this episode, Danielle, Lindsay, and Jenna share:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 30 Apr 2024 | 459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance | 00:49:30 | |
Balancing a business and home-schooling 8 children, building a team, and diversifying your business to different platforms with Lisa Bass. ----- Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone. How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life BalanceLisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)! In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube. Lisa has been one of our most-requested podcast guests and we’re so happy to have her join us! Hope you enjoy the episode. In this episode, you’ll learn:
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----- This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 19 Sep 2024 | The Secret to Generating Recurring Revenue with Bjork Ostrom | 00:36:31 | |
The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom ----- Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue. The Secret to Generating Recurring Revenue with Bjork OstromTired of chasing after millions of followers? In this week’s podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions. Let’s face it: Building a sustainable business isn’t about getting everyone on board. It’s about finding your tribe and serving them really well. This episode is a must-listen if you’re looking to grow your business in a more sustainable way! Three episode takeaways:You Don’t Need Millions of Followers: It’s a common misconception that you need millions of followers or subscribers to build a successful and profitable business. The reality is that even a small, dedicated community can be enough! By focusing on quality over quantity and building strong relationships with your audience, you can create a sustainable income stream that allows you to thrive. Recurring Revenue is Key to Stability: One of the biggest advantages of membership sites is the predictable income they generate through subscription fees. This recurring revenue provides a stable foundation for your business, allowing you to focus on growth and improvement without constantly chasing new opportunities. Unlike one-time sales or advertising revenue, which can fluctuate, membership fees offer a reliable source of income. Understand Your Business Metrics: To make informed decisions and evaluate the health of your business, it’s essential to track key metrics such as MRR (Monthly Recurring Revenue), churn rate, customer lifetime value, and customer acquisition cost. These metrics can help you understand your business’s performance, identify areas for improvement, and make strategic decisions. Resources:
Thank you to our sponsor!This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 25 Oct 2016 | 070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou from MyWifeQuitHerJob.com | 00:49:45 | |
Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses - one that sells physical products, and the other that sells digital products. --
Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job - fully replacing his salary - with an eCommerce business selling digital products. These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us. In this episode, Steve shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!
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| 03 Jan 2023 | 390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan | 00:53:56 | |
Overcoming feelings of burnout, becoming a full-time content creator, and creating multiple revenue streams with Karishma Pradhan from Home Cooking Collective. ----- Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator. Overcoming Burnout and Building a Successful Career as a Food CreatorToday, we’re really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator. In this episode, you’ll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online. It’s a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 16 Nov 2021 | 331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference | 00:55:37 | |
Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference. ----- Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference. Building CommunityFrom developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry? Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts. In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 05 Jul 2023 | 416: Preserving Family Recipes with a Food Blog with Sarah and Kaitlin Leung from The Woks of Life | 01:07:34 | |
Documenting family recipes, managing a food blog as a family of four, and writing a James Beard-nominated cookbook with Sarah and Kaitlin Leung from The Woks of Life. ----- Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life. Preserving Family Recipes with a Food BlogFor Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill, for over ten years, and now they all work together full-time! Bjork chats with Sarah and Kaitlin about the early days of The Woks of Life, including why they started documenting their family’s Chinese recipes, and how they grew their site while working full-time. Sarah and Kaitlin share more about the division of labor when running a food blog as a family, and what they’ve learned over the last ten years of blogging. They have a really unique perspective on food blogging, and it’s a can’t-miss episode. In this episode, you’ll learn:
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----- This episode is sponsored by Once Coupled, the development agency behind the brand Small Plugins. To get a 70% discount on ALL (current and future) Small Plugins plugins, get early access to test new plugins, and vote on ideas for the next plugin, go to foodbloggerpro.com/small. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 25 Jul 2017 | 108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl | 01:05:03 | |
Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl. ----- Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success. From Struggling Podcast to Six-Figure Success“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014. While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business. Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses. In this episode, Natalie shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 07 May 2019 | 201: Email Marketing for Bloggers with Matt Molen | 00:53:53 | |
Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for BloggersToday’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing. It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it. But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list. It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening. In this episode, Matt shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Quackygirl33! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 31 Jan 2017 | 083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast | 00:51:20 | |
How Lindsay organizes her day, how to apply 1% infinity to your daily life, and where Bjork got his name. ----- Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen. In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from. In this episode, Bjork and Lindsay share:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!
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| 24 Jan 2023 | 393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio Leo | 00:48:50 | |
How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo. ----- Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion. How Passion and Sourdough Feed a 9 Million Pageview Food BlogFrom co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy. But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today. If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 21 Jan 2025 | From Side Hustle to Full-Time Food Blogger with Amina Al-Saigh | 01:04:01 | |
Monetizing a food blog, building a brand, and implementing systems and strategies with Amina Al-Saigh from Hungry Paprikas. ----- Welcome to episode 501 of The Food Blogger Pro Podcast! This week, Bjork interviews Amina Al-Saigh from Hungry Paprikas, where she shares recipes from across the Middle East with an authentic Arab voice. From Side Hustle to Full-Time Food BloggerIn this interview, Amina shares her journey from starting out as a food content creator on Instagram while working full-time as an engineer to today as a full-time food creator with a brand new cookbook (Souk To Table). Amina explains how she balanced her food blog with her full-time job in the early days, the importance of her niche in attracting brand partnerships, and the qualities that made her a desirable partner for brands, even when she had a small following. Bjork and Amina also chat about the strategy of incremental stacking when adding tasks and processes to your workload and how workflow changes when you take your food blog from side hustle to full-time. This is a really inspiring interview for anyone, but especially those currently balancing a food blog with a full-time job. Three episode takeaways:
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Thank you to our sponsors!This episode is sponsored by Siftr and Memberful. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 30 Nov 2021 | 333: Serving Your Audience – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO | 00:57:53 | |
Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO. Serving Your AudienceSEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode! This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward. It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 01 Aug 2017 | 109: How Systems and Courses Can Build a Profitable Business with Greg Hickman | 00:59:41 | |
How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman. ----- Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business. How Systems and Courses can Build a Profitable BusinessShifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business. He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value. In this episode, Greg shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 06 Sep 2022 | 373: How to Leverage Your Expertise and Passion to Teach Online Cooking Classes with Cynthia Samanian | 00:59:45 | |
Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School. ----- Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes. Teaching Online Cooking ClassesHave you ever wanted to teach online cooking classes but you’re not sure how to get started? Well, Cynthia is here to help you out! She’s the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she’s here on the podcast today to share her best advice with our listeners. In this episode, you’ll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 28 Jul 2020 | 263: Creating with Confidence - Consistency, Quality Content, and Establishing Trust with Tieghan Gerard | 00:58:21 | |
How to advocate for your brand, the importance of content, and growing an Instagram following to 1.7 million with Tieghan Gerard. ----- Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family. Creating with ConfidenceToday we’re welcoming Tieghan Gerard back to the podcast after four whole years! Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business. We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 10 May 2016 | 046: How Kate Kordsmeier Doubled Her Income with Freelancing | 01:01:47 | |
Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career. While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate’s already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing - before she ever had a food blog. In this interview, Kate shares a lot of tips and tricks she’s learned along the way so that you, too, can try your hand at freelance writing. In this episode, Kate shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 18 Apr 2017 | 094: How to Keep Going with Bjork Ostrom | 00:29:51 | |
How finding the right path for you can help you keep going with your blog. ----- Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.
Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going? Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up. Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work. In this episode, Bjork discusses:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!
| |||
| 19 Feb 2019 | 190: Push Notifications for Bloggers with Josh Wetzel | 00:53:43 | |
How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal. ----- Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog. Push Notifications for BloggersChances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them! Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site. Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website. In this episode, Josh shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Crackersandcabernet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 24 Nov 2015 | 022: Sponsored Content from a Brand's Perspective with Zach Tackett from DeLallo | 00:56:34 | |
Sponsored Content from a Brand's PerspectiveHello hello! We're back at it this week on the FBP Podcast and we're talking with Zach Tackett from DeLallo about sponsored content from the brand's perspective. It's the ultimate food blogger goal - to get paid to use a brand's product in a recipe you post on your website. What could be cooler?! The tough part can be actually finding the brands that you want to work with - and who want to work with you, too. Fortunately, Zach Tackett from DeLallo Foods met up with Bjork and Lindsay to talk about exactly what brands are looking for in bloggers, what the process looks like, and what to expect. In this really insightful interview, Zach shares:
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| 05 Dec 2017 | 127: How to Land a Book Deal with Maria Ribas | 00:57:57 | |
What publishers look for when they're signing an author and how you get paid as an author with Maria Ribas. ----- Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal. How to Land a Book DealMaria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she’s learned. This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher. In this episode, Maria shares:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 24 Sep 2024 | Maximizing the Impact of Your Email List with Nathan Barry from Kit | 00:59:52 | |
Leveraging email lists, boosting revenue, and building relationships with Nathan Barry. ----- Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit. Maximizing the Impact of Your Email ListNathan Barry started ConvertKit back in 2013 and has grown his company into a multi-million dollar business with over 30,000 creators that use the platform. We are happy to welcome Nathan back to the podcast to chat about how he has grown his business, email marketing strategy, and the transition from ConvertKit to Kit. As algorithms change and search traffic becomes increasingly unpredictable, it’s a great time to double down on your email list. Capturing your audience from both site traffic and your social accounts and building an ongoing relationship with that audience is a great way to diversify your income streams and protect the future of your business. This podcast episode dives into the importance of optimizing your emails for the reader, consistency, and driving revenue with your emails. Three episode takeaways:
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This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 05 Feb 2019 | 188: Optimizing Your Website’s Images with Simon Duduica | 00:57:12 | |
Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica. ----- Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website. Optimizing Your Website’s ImagesWe know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images. Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed. That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images. ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized. In this episode, Simon shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Brenda from Become Betty! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 09 Jan 2018 | 132: Perfecting Your Story and Your Brand with Laurie Buckle | 00:58:13 | |
Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle. ----- Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand. Perfecting Your Story and Your BrandLaurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career. Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story. In this episode, Laurie shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 20 Feb 2024 | 449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy | 00:59:30 | |
Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy. ----- Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy. Monetizing Through Bread, Courses, and a Food BlogWe first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side). Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months! In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more. In this episode, you’ll learn:
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----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 19 Jun 2018 | 155: Keeping it Fresh and Avoiding Burnout with Bjork Ostrom | 00:38:19 | |
Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom. ----- Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout. Keeping it Fresh and Avoiding BurnoutBurnout happens to everyone, so it’s helpful to have a few tips and tricks in your back pocket for when that feeling strikes. That’s why Bjork’s here today. He’s talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout. In this episode, Bjork shares:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. | |||
| 24 May 2022 | 358: How Anela Malik Grew a Successful Subscription-Based Membership Community | 00:59:16 | |
Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins. ----- Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community. Growing a Successful Subscription-Based Membership CommunityWe’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue. In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more. It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 19 Apr 2022 | 353: Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko | 00:52:34 | |
Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko. ----- Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. Getting the Most Out of PinterestToday, we’re really excited to be chatting all about Pinterest with Jane Ko! She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years. In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 18 Feb 2020 | 242: Social Trends - Pinterest in 2020 with Kate Ahl | 00:50:38 | |
What fresh content is and why it's important for Pinterest, how to use Pinterest Trends, and how often you should be pinning with Kate Ahl. ----- Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020. Social Trends: Pinterest in 2020Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest. Pinterest can be a huge traffic-driver for food bloggers. In fact, it’s consistently in one of the top three spots of traffic drivers for food bloggers. That said, Pinterest is constantly in pursuit of making the platform better for its users, so it changes quite a bit. That’s why we’re excited to focus on the best practices for Pinterest in 2020 in today’s episode. Kate Ahl is here to give you her recommendations for finding what’s trending on Pinterest, pinning fresh content, writing awesome Pin descriptions, using promoted Pins, and more. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 29 Aug 2017 | 113: How to Gain 90K Instagram Followers in 2 Years with Ashley Walterhouse | 00:46:25 | |
How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse. ----- Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years. How to Gain 90K Instagram Followers in 2 YearsYep, that says 90K. In two years! If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website. But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account. Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job. In this episode, Ashley shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 14 Jan 2020 | 237: The One Thing - What We're Excited to Focus On in 2020 | 00:29:20 | |
How Pinch of Yum is repurposing recipe videos, how to manage a remote team, and what to expect with the Food Blogger Pro redesign. ----- Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020. The One ThingThis is a different kind of podcast episode, but we think you’re really going to like it. Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that “one thing” you’re excited to accomplish this year. And that’s exactly what we’re doing in this interview! Alexa, Bjork, and Emily each share the one thing they’re excited to tackle in 2020, and we hope that it encourages you to figure out your “one thing” as well. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 01 Jan 2019 | 183: FBP Rewind: How to Keep Going with Bjork Ostrom | 00:31:36 | |
Intentional effort, going by stopping, and finding the good with Bjork Ostrom. ----- Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue. How to Keep GoingHappy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.” This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year. It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work. In this episode, Bjork shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 28 Nov 2017 | 126: Fueling Your Passion with Your Day Job with Sean McCabe | 00:49:54 | |
How to grow a sustainable, profitable, and audience-driven business with Sean McCabe. ----- Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business. Fueling Your Passion with Your Day JobTurning your passion into your day job. That’s the dream, right? Not so fast. Sometimes it’s better to have a day job outside of your passions, and Sean is here to tell you why. In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business. Learn how to grow your sustainable, profitable, and audience-driven business in this interview. In this episode, Sean shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 06 Sep 2016 | 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents | 01:03:23 | |
Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life. If you’re serious about this blogging stuff, you’ve may have already created a business for your blog - or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future. Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future. In this episode, Jeff talks about:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 24 Oct 2023 | 432: Creating a Community of Food Bloggers with Morgan Peaceman from Nomaste Hungry | 00:38:52 | |
Evolving your content strategy as a creator, building a village of food creators, and managing outreach to brands with Morgan Peaceman from Nomaste Hungry. ----- Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry. Creating a Community of Food BloggersFood blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that! Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community. She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it’s so important to do so. In this episode, you’ll learn:
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----- This episode is sponsored by Businessese and Clariti. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 22 Sep 2020 | 271: Serving Your Subscribers - Running a Subscription-Based Business in 2020 with Melissa Lanz | 00:59:34 | |
How consumers use subscriptions, how to stay competitive as a subscription-based business, and how to get paid for your work with Melissa Lanz. ----- Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020. Serving Your SubscribersDo you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy! Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce. Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience along the way. You’ll learn how in this episode! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 09 Apr 2024 | 456: Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke | 00:53:47 | |
Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke. ----- Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route. Monetizing, Diversifying, and Leaning Into Pinterest and EmailWe are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview. Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing). Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 30 Aug 2022 | 372: How Elena Davis Went From 20k to 100k+ Monthly Pageviews and Got Accepted Into Mediavine | 00:49:31 | |
Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena. ----- Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine. From 20k to 100k+ Monthly PageviewsToday, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator. Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products. No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 09 Jan 2025 | Finance Mini-Series: Investing in Your Business with Megan Porta | 00:56:01 | |
Investing in Yourself and your Business, managing seasons of burnout, and the importance of time tracking with Megan Porta. ----- Welcome to episode 498 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Megan Porta from Eat Blog Talk and Pip and Ebby. Investing in Your BusinessYou might recognize Megan Porta from her podcast, Eat Blog Talk (chances are, if you listen to this podcast, you also listen to hers)! Megan has also been a food blogger herself for over 14 years at Pip and Ebby and knows a lot about balancing her time between her many areas of focus. In this podcast interview, Bjork and Megan chat about all things investing as an entrepreneur. Megan shares her strategies for making decisions about investments, how to invest in yourself, how to invest in your business in the early stages, and how investing in yourself and your business can help you overcome plateaus and avoid burnout. Three episode takeaways:
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Thank you to our sponsor!This episode is sponsored by Cookie Finance. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 29 Nov 2022 | 385: Teaching Cooking Classes in Your Community as a Food Creator with Ashley Covelli | 00:54:05 | |
Getting comfortable on camera, running online cooking classes, and maximizing your productivity with Ashley Covelli from Big Flavors from a Tiny Kitchen. ----- Welcome to episode 385 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Covelli from Big Flavors from a Tiny Kitchen about teaching cooking classes as a food creator. Teaching Cooking ClassesHave you ever wanted to teach your own cooking classes but are not sure how to get started? Then you won’t want to miss this episode with Ashley! In addition to sharing recipes on her blog, Big Flavors from a Tiny Kitchen, Ashley also runs online cooking classes in partnership with local libraries. You’ll hear how she started doing these classes, how she got comfortable being on camera, what equipment she uses to run the classes, and more. If you’re looking to add a new revenue stream to your business, cooking classes might be a fun option to look into! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 17 Sep 2019 | 220: Grow - Finding Your Tribe, Growing Your Social Media Reach, and Tools to Measure Growth | 00:43:16 | |
How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth. ----- Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools. GrowIf you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about! First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically for that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content. Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook. And last, Bjork talks about tracking your growth and understanding how your content is performing. It’s important to understand where you’re starting and how far you’ve come, and these tools make tracking your progress super simple. Excited for you to dive into this episode and implement some of these growth strategies - enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 10 Dec 2024 | Creating Viral Food Content on Social Media with Kimberly Espinel | 00:56:50 | |
Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous. ----- Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous. Creating Viral Food Content on Social MediaWe are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape. Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content. Episode takeaways:
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Thank you to our sponsors!This episode is sponsored by Clariti and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 01 Feb 2022 | 342: Blogging with a Full-Time Job (Part One) – Optimizing Your Time with David Crowley | 01:18:55 | |
Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 342 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Crowley from Cooking Chat in Part One of our Blogging with a Full-Time Job series. Blogging with a Full-Time JobWe're excited to officially launch our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And up first, we’re chatting with David Crowley! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives. In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 24 Oct 2017 | 121: How to Overcome Your Failures and Find Success with Emma Chapman | 00:56:22 | |
Finding your path, starting new ventures, and solidifying your brand with Emma Chapman. ----- Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path. How to Overcome Your Failures and Find SuccessBlogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves. Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty. In this episode, Emma shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 08 Aug 2017 | 110: 10 Simple Habits That Create BIG Growth for Your Business with Bjork Ostrom | 00:41:45 | |
How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom. ----- Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term. 10 Simple Habits that Create BIG Growth for Your BusinessForming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro. Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term. In this episode, Bjork shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 16 Jan 2018 | 133: Optimizing Your Food Blog's SEO with Casey Markee | 01:14:19 | |
Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee. ----- Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more. Optimizing Your Blog’s SEOWe’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO. SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in! In this episode, Casey shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. | |||
| 08 Jan 2019 | 184: Build Better, Not Bigger, Businesses with Paul Jarvis | 01:10:59 | |
Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis. ----- Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses. Build Better, Not Bigger, BusinessesPaul is back on the Food Blogger Pro Podcast to chat about his new book, how to build better businesses, how to define growth, and so much more. Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success. Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested! In this episode, Paul shares:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Carolyn from Umami Girl! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. | |||
| 11 Mar 2025 | Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis | 01:00:19 | |
Prioritizing providing authentic value to your readers, updating old content, and choosing the right marketing channels for your content with Elena Davis from Cucina by Elena. ----- Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena DavisWe are so excited to welcome back Elena Davis to the podcast this week. When we first chatted with Elena in 2022, she had just hit 100,000 page views and qualified for Mediavine. Three years later, Elena’s site, Cucina by Elena, gets over 800,000 monthly page views! But her journey to get there has not been without it’s challenges. In this interview, Elena catches us up on the last few years of her business — including a major traffic decline in 2023 (and how she recovered from it) and how her mindset around her business, and the value she provides to her community, has changed. Three episode takeaways:
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Thank you to our sponsors!This episode is sponsored by Member Kitchens. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 26 Nov 2019 | 230: Membership Sites - How to Gain and Retain Members with Mike Morrison | 00:56:42 | |
Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison. ----- Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience. Membership SitesYou’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience? That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members. And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 29 Sep 2020 | 272: Create Your Own Room - Finding Balance with Les Alfred | 00:49:51 | |
Tips for dealing with Imposter Syndrome, managing a podcast, and starting a new brand with Les Alfred. ----- Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. Create Your Own RoomHave you ever worked on a project and just felt that something about it was…off? It’s as though it just doesn’t fit with your vision, your wants, or your passions? That’s exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name. It’s under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission. In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 15 Sep 2015 | 012: Solopreneur Food Blogging with Kelly Senyei from Just a Taste | 00:56:39 | |
Solopreneur Food BloggingHello, and welcome back to the Food Blogger Pro Podcast! This week, Bjork is talking with veteran blogger, cookbook author, and YouTuber Kelly Senyei from Just a Taste. When I think of Kelly Senyei, I wonder how in the world one person has done everything she's accomplished. From her degrees in Journalism and culinary school, to working at Food Network, to writing the book on food blogging (literally), Kelly seems to have done it all. Amazingly, she's done all of this on her own, including the monetization, social media, and content management. In this inspiring episode, Kelly reveals:
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| 07 Jul 2020 | 260: Managing Sponsored Content - How Pinch of Yum Works with Brands with Jenna Arend | 00:45:38 | |
How to communicate with brands, work with brands goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work. Managing Sponsored ContentSponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work. Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna. She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 20 Dec 2022 | 388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO | 00:59:34 | |
Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO. Doubling Pageviews by Focusing on SEOIt’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes! After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward. If SEO is a focus for you at the moment, you won’t want to miss this episode! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 16 May 2023 | 409: Legal Hot Topics: AI, Privacy Policies, and Sponsored Content with Danielle Liss | 01:00:56 | |
Insights on dark ads and whitelisting, updates on privacy legislation, and details about how AI is impacting contracts with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal. AI, Privacy Policies, and Sponsored ContentThe legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don’t get into the business because of their passion for contracts and privacy policies! But that’s why we have experts like Danielle to help us navigate these issues. In this week’s podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads. Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner! In this episode, you’ll learn:
Resources: ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 16 Jul 2019 | 211: Enrollment Week at Food Blogger Pro | 00:12:40 | |
How you can join Food Blogger Pro, when our prices are increasing, and how you can get access to a special master class called My Instagram Playbook. ----- Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro. Enrollment Week at Food Blogger ProWelcome to Enrollment Week! This is a really exciting week here at Food Blogger Pro because we’re holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class. Here are the deets:
An important note about this enrollment period is that Food Blogger Pro enrollment will stay open indefinitely, which means that enrollment will remain open after July 25! We are increasing our prices after that date, so if you want to lock-in our lower prices, be sure to join before then. Bjork summarizes all of the exciting events and offerings in this episode of the podcast, and we can’t wait to share it with you! In this episode, Bjork shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 15 Apr 2025 | Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef | 00:57:28 | |
Making decisions about diversifying your business and launching and running a cooking camp for kids with Jess Smith from Inquiring Chef. ----- Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef. Diversifying Income Series: Cooking ClassesJess Smith launched her blog, Inquiring Chefs, in 2010 and has slowly but steadily transformed it into a thriving multi-six-figure business. In recent years, she’s expanded her income streams by publishing her debut cookbook, Start with a Vegetable, and launching Inquiring Chef Academy, which offers popular in-person cooking summer camps for kids in Kansas City. In this episode, Bjork and Jess dive into the origins of Inquiring Chef Academy, exploring why and how Jess decided to add an in-person experience to her brand. Jess’s summer camps are a massive hit (with the 2025 sessions selling out in just a few hours), and they’ve reignited her passion for food blogging. Even if in-person cooking classes aren’t your thing, this episode will provide fresh insights on diversifying your income and your creative outlets — you won’t want to miss it! Three episode takeaways:
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Thank you to our sponsor!This episode is sponsored by Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 07 Dec 2023 | Tiny Bites: How Can Food Creators Succeed in a World with AI? | 00:36:22 | |
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI. -----
It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?
That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.
How to create AI-proof content
If you’re providing consistent value with your content, if you’ve built trust with your brand, and you've illustrated your expertise, you’re at an advantage in a world with generative content.
In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you’ll need to stand out against AI.
When you're creating content:
By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?).
Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that!
Learn more:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 06 Oct 2015 | 015: How to Find Your Voice and be Heard in a Noisy World with Dianne Jacob | 01:03:06 | |
Welcome back, friends! This week, Bjork interviews Diane Jacob, the author behind the book and blog Will Write for Food. If ever there was a mentor you wished you had when it came to writing, Dianne Jacob is that person. And the awesome thing is that she has made it her job to help people like you and me write about food better. From helping new bloggers find their voice to assisting seasoned ones with a cookbook proposal, Dianne has done it all. We were so excited to talk to Dianne about writing for this episode, and we definitely weren't disappointed. In this awesome episode, Dianne tells:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 11 Oct 2016 | 068: How to Earn Income Off Your Side Hustle with Nick Loper from Side Hustle Nation | 00:52:15 | |
Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side. The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies. However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig. Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips. In this episode, Nick shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 05 Jul 2016 | 054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven | 00:58:04 | |
Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven. Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance. She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur. In this episode, Jeni shares:
Resources: If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 22 Jun 2021 | 310: The Confident Pitch - How to Naturally Build Relationships with Brands with Candice Ward | 00:53:40 | |
Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident PitchWorking with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating. Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 06 Aug 2024 | Future-Proofing Your Content with Andrew Wilder and Colin Devroe | 00:57:31 | |
Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe ----- Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress. Future-Proofing Your Content with Andrew Wilder and Colin Devroe
We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he's a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress's very own social sharing plugin (previously Grow Social Pro and Social Pug before that).
This episode has been an affirmation for us all that to keep your content flourishing, you'll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did! In this episode, you’ll learn about:
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----- This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 01 Nov 2016 | 071: Finding your Raving Fans through Facebook Live with Amanda Rettke from I Am Baker | 00:58:04 | |
Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience. They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing? Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it. In this episode, Amanda shares:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes! | |||
| 29 Dec 2015 | 027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized | 00:56:00 | |
Committing to a Niche and Building a BrandWelcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized! When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success. Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She's been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers. In this inspiring interview, Ali shares:
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| 25 Aug 2020 | 267: FBP Rewind - An Architect’s Journey to Becoming a Freelance Food Photographer with Ashley McLaughlin | 01:03:48 | |
Creating a freelance photography business, shooting in manual mode, understanding a DSLR, and tips for improving your food photography skills with Ashley McLaughlin. ----- Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode about freelance food photography with Ashley McLaughlin. Freelance Food Photography…with a side of ArchitectureWe’re revisiting one of our past episodes about food photography this week! We interviewed Ashley McLaughlin back in 2017 about her freelance food photography business, and we’re resharing that episode with you today. Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting. After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers. It’s a good reminder that your blog isn’t the only money-maker in this industry; freelance food photography or writing can be a great way to build an income by doing what you love. In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. | |||
| 26 Dec 2023 | 441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway | 00:54:00 | |
Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series. How Focusing on SEO Led to $2,000 Monthly EarningsFor today’s FBP Rewind episode, we’re bringing back our February 2022 interview with Cree Carraway. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time. In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy! In this episode, you’ll learn:
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----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||
| 26 Apr 2022 | 354: Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali | 00:55:39 | |
Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic. ----- Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world. Sharing Zambian FoodWelcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.
Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here.
Sharing Zambian Food
We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia.
Clara has built her business from the ground up, and in this episode, you’ll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.
Clara’s story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it! In this episode, you’ll learn:
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership | |||
| 19 Nov 2024 | Give to Grow with Mo Bunnell | 00:55:15 | |
Cultivating and nurturing relationships, the power of reciprocity, and the role relationships play in growing your business. ----- Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow. Give to Grow with Mo Bunnell
In this week’s episode, we’re excited to share Mo's incredible journey from the world of actuaries to the vibrant realm of entrepreneurship. Mo dives deep into how he transitioned from crunching numbers to building a thriving business, discovering that the real magic lies in forging genuine connections. He emphasizes that generosity and relationship-building are key ingredients for success, and you'll definitely want to hear his insights!
Mo also explores the power of reciprocity in fostering meaningful relationships. He shares practical tips on making clear, trustworthy offers that can open doors to high-value connections, even if you’re starting from scratch. Whether you have a long list of contacts or are just beginning, Mo’s advice on tracking opportunities and nurturing relationships will inspire you to take proactive steps toward collaboration and growth. Don’t miss this chance to learn how to elevate your networking game! Three episode takeaways:
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Thank you to our sponsor!
This episode is sponsored by Yoast.
Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. | |||