The Fearless Business Podcast (Robin Waite)

FOR MORE THAN 15 YEARS RICHARD HAS WORKED WITHIN THE AESTHETIC MEDICINE SECTOR, WITH MANY DIFFERENT TECHNOLOGIES AND PRODUCTS – HELPING THEM TO LAUNCH AND TO COMMERCIALISE THOSE INITIATIVES.

His background in software enabled him to bring iConsult – the first paperless client management system – to the sector, and last year saw him launch the first ever digital currency for the Aesthetic Market, along with a system that connects and links product manufacturers, practitioners and clients together and rewards best practice.

His bestselling book “Changing Faces”, has helped thousands of people around the world launch and grow their own aesthetic businesses. As part of his consultancy business, Richard has worked with everyone, from a small independent practice just starting out, right the way through to big, multi-site chains, and has been involved in deals from one box of filler through to £3M of breast implants.

Throughout his career Richard has worked with market-leading brands such as Allergan, Botox, Juvederm, ZO Skin Health, Regen PRP, Lynton Lasers, Hamilton Fraser, Aesthetic Source, Harley Academy, Schuco to name but a few.

All this insight and experience lead to the creation of the Aesthetic Entrepreneurs with Richard as lead coach... and where he presents the Facebook Live broadcasts.

In this Episode we’ll be talking about:

• Business Development Strategies
• Knowledge based business models

You can buy the Changing Face book on Amazon:- https://amzn.to/2xS5oA6

And connect with Richard here:

LinkedIn: https://www.linkedin.com/in/richardcrawfordsmall/ Facebook: https://www.facebook.com/RCrawfordSmall/ Twitter: https://twitter.com/RCrawfordSmall Instagram: https://www.instagram.com/r_crawfordsmall Website: https://www.aesthetic-entrepreneurs.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

Paul Maskill - business coach, multiple business owner, entrepreneur and host of the Business Owners Freedom Formula Podcast.

Paul works with business owners who are looking to make simple culture changes within their businesses which lead to increased turnover and more freedom.

We discussed a lot, most notably the 5 Mistakes Business Owners Make when it comes to Culture:

1. Using "I", "me" and "my" instead of "We" when referring to your business and team.
2. Delegating tasks without responsibility or understanding of what's involved.
3. Not having team meetings (or checking in with yourself regularly if you're a solopreneur)
4. Delegating tasks without there being proper systems or processes in place.
5. Hiring for talent instead of "family fit" - you can have the best performer but they might alienate themselves from the team and disrupt things too much.

Paul is an avid fan and implementer of the eMyth by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

And Paul's top tip for budding entrepreneurs is to "Avoid following the status quo, and do things regardless of what other people are telling you to do; the positives normally vastly outweigh the negatives".

Check out Business Owners Freedom Formula Podcast: https://podcasts.apple.com/gb/podcast/business-owners-freedom-formula-actionable-advice-for/id1225076443

And finally if you want to get a hold of Paul here's his website: https://paulmaskill.com/mastermind

And email address: paul@paulmaskill.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Richard Lau, Founder of Logo.com. Richard has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is Executive Director of WaterSchool, a charity focused on clean water projects in Uganda.

Utilising his experience to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

2020 is Richard's 20th year as a cancer survivor. He was diagnosed with colon cancer at age 30 after just moving to a new country with his wife & 3-month old son. His faith in God carried him through this trying time for himself and his family and gave him even more drive to help others through business.

What we’ll be discussing today:

• Why overthinking your logo could end up undercutting your sales
• How to design your business now for a successful exit strategy in the future.
• Finding your voice: how to get out there and be heard (podcasts, written interviews, quoted in publications)
• Be helpful to succeed. It's what ties all of Richard's most successful businesses together. (NamesCon conference brings people together. Resume.com helps people get jobs. Logo.com helps small business get professional logos, fast and inexpensively.) What have you done for your community lately, for you business network, for your customers?

What is Richard working on at the moment?

Our AI powered, automated logo-maker at Logo.com It's extremely easy to use and displays dozens of designs for people to quickly see if there is a logo they love. No payment is collected unless someone finds a design they love.

How to get hold of Richard:

LinkedIn: https://www.linkedin.com/company/logodotcom/ Facebook: https://www.facebook.com/logodotcom/ Twitter: https://twitter.com/logodotcom Instagram: https://www.instagram.com/logodotcom/ Website: https://www.logo.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Dean Coulson, Founder of The Lean Warrior. From IT consultant to gym owner and now performance lifestyle coach for want of a better term.

I help successful businessmen, entrepreneurs and CEO’s who are stressed, anxious and feel burnt out, optimise their health and performance so that they can relax, feel happy and fulfilled and spend more time with their family.

I show men how to remove fears and express who they really are and give them the tools and resources to thrive in all areas for their life.

I am married with one Son. I am passionate about health and what I see as its 4 elements that allow us to thrive. After been told we could never have kids naturally I embarked on a path uncovering what true health was to see if there was another way. turned out there was, and so Sam was conceived naturally.

I have been a martial artist for over 30 years, I have dan grades in different martial arts and have been inducted into the UK martial arts hall of fame.

In this Episode we’ll be talking about:

· My journey from owning my own IT consultancy changing careers into the wellness industry to creating my own coaching business.

· How trying to having kids literally changed the course of my life.

· How martial arts and physical self-protection marries into how I coach and how powerful it can be.

And connect with Dean here:

LinkedIn: https://www.linkedin.com/in/deanncoulson/detail/recent-activity/shares/ Facebook Page: https://www.facebook.com/DeanNCoulson Twitter: https://twitter.com/DeanCoulson Instagram: https://www.instagram.com/dean_n_coulson/ Website Address(es): www.theleanwarrior.com and www.deancoulson.co.uk

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs.

Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast.

Throughout the episode we discuss:

• Where Alex’s entrepreneurial spirit came from
• How he started up his first business
• What drove him to create a programme for Police Officers
• The challenges he’s faced along the way
• Which books, podcasts and mentors he recommends reaching out to

Here’s how you can contact Alex:

Website:-  https://www.shiftstosuccess.com/ Book:-  https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ

And also the resources Alex mentions in the interview:

• Think and Grow Rich by Napoleon Hill:-  https://www.amazon.co.uk/Think-Grow-Rich-Updated-Century-ebook/dp/B07K32M47Y/
• The Slight Edge by Jeff Olson:- https://www.amazon.co.uk/Slight-Edge-Turning-Disciplines-Happiness-ebook/dp/B07G2D82DM/
• And finally Guy Raz’ Podcast “How I Built This”:- https://guyraz.com/how-i-built-this/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

In this the second edition of Mindset Monday I welcome restaurant consultant, Jonathan Butler, onto The Fearless Business Podcast to talk about how to get unstuck when you are stuck in your business.

Jon works with entrepreneurs and restaurant business owners who have stepped up and realise they want more, deserve more and have much more to give. Is this you?

Jon is also the author of Business Recipes for Success – The 4 Steps to Building a Successful Restaurant or Hospitality Business.

BUSINESS RECIPES FOR SUCCESS: >>> https://www.amazon.co.uk/Business-Recipes-Success-Successful-Hospitality/dp/1999754603/

JON’S WEBSITE: >>> https://www.outsaucedconsultancy.co.uk/

Mindset Monday is a part of the journey on the Fearless Business Accelerator, so if you want to know more about how the programme can help your business please check out my website:   >>> https://www.robinwaite.com

and GET BOOKED ONTO A FREE 30-Minute STRATEGY SESSION:   >>> https://fearless.biz/app

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

My Guest today is Matt Essam is the Author of Create and Prosper. Having worked in the creative industries for over 12 years within big agencies as well as running his own freelance business, Matt realised that being successful is about more than just adding bigger projects to your portfolio.

In 2015 a series of unexpected events changed his perspective on life and he decided that it was time to find some meaning and purpose in his work. With the support from some of the UK’s leading entrepreneurs and business mentors, Matt developed a framework that he now uses to help established freelancers and small agencies to grow their business through work that is both creatively fulfilling and financially rewarding.

What we’ll be discussing today:

• Sales without being salesy
• Finding fulfilment in your work
• What are dream clients and how do you find them?
• Mindset or anything psychology related

What is Matt working on at the moment?

His book! (https://www.createandprosper.co/)

How to get hold of Matt:

Website - www.mattessam.co.uk

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode.

But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results.

If you want to know more then jump onto my website: >>> https://robinwaite.com

This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution.

By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying.

WAY #2 is to cut costs...nuff said.

But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Daniel Priestley. Daniel Priestley is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets.

Daniel is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.

With offices in London, Sydney and Toronto Dent's accelerator programs have global reach. Endorsed by the Institute of Leadership and Management, over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors.

He's named in the Top 10 Business Advisors in the UK by Enterprise Nation and one of the top 25 entrepreneurs in London in the Smith & Williamson Power 100 Awards.

What we’ll be discussing on this episode:

• The four drivers for a market imbalance
• Building an audience in a specific niche
• Encouraging prospects to signal interest in products
• Building marketing assets (P4Ps) and why it’s important to use these instead of mindless outbound marketing
• Why being a Key Personal of Influence in your industry is so important

You can check out Dent’s website here: https://www.dent.global/

and complete the Key Person of Influence scorecard here: http://scorecard.keypersonofinfluence.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

If you're new don't forget to hit the SUBSCRIBE button!

Your brain builds habits because it associates positive rewards when tasks are completed to OUR satisfaction. So I created 7 simple tips to help build automatic habits.

Here's what I cover on this episode:

1. Alfred North Whitehead - Civilisation advances by extending the number of operations we can perform without thinking about them Knock down the smallest domino first.
2. 1,000 Chances - Are You Feeling Lucky?
3. The Paradox of Choice - too much choice creates procrastination (doing 8 things means they only get 12.5% of your attention/time)
4. Systems - Zapier, LastPass, CRM, Xero, ToDoIst etc
5. Batching Work
6. Emails Financial Automation
7. Standing Orders are your friend

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. 

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business. One was easy because it came with an instruction manual.

Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).

Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system.

To find out more about Interview Valet and apply for a copy of Tom’s great book, Podcast Guest Profits, jump onto the following website: https://interviewvalet.com/fearless   

And for Tom’s book: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators

➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU.

Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion.

• My website: www.MaikeeTsang.com (this will have my Instagram + Podcast links)
• Launch Freebie: https://launchguide.maikeetsang.com/
• The Copywriter Club Podcast: https://apple.co/2JLuofO
• The Copy Cure (a copywriting course for fundamentals in personality-driven copy): https://thecopycure.com/
• Copyhackers (online courses for in-depth copy training) https://copyhackers.com/
• Book Recommendation: Breakthrough Advertising: https://amzn.to/30MjsUP

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Lena Robinson’s a straight-talking Kiwi that has built a powerful reputation for herself as savvy business person in London over the last 17 years. In 2018 she threw a grenade into her life to start FTSQ. She wanted to create a community that supported non-conformists and the business owners within that community. The aim being to support them, via her consultancy, in achieving everything they were told they couldn't by F***ing with The Status Quo.

She uses all of the knowledge, experience and the huge network of people she’s gained after almost 30 years in business across multiple countries to help others. She’s had a highly successful career in 'adland', started three companies (FTSQ’s her third, she sold her second). Has traded her parents business out of near disaster when the Inland Revenue (NZ equivalent to HMRC) threatened to end them. Has mentored many bright young people that have gone on to do amazing things, and has made millions for the companies she’s worked for and with. Lena is a tenacious, force of nature. She’s a maverick, but she’s also a caregiver, she will forever watch over the non-conformists, because they often struggle to stand up for themselves, she does so because she often sees in them that others do not.

Lena believes there is power in the unconventional, the different and the unorthodox.

Here’s what we’ll be discussing on this episode:

• Non-conformists.
• Being a non-conformist in big agency corporate life ie WPP (OgilvyOne, OgilvyAction, Wunderman), Vizeum, Dentsu etc.
• Why FTSQ Exists - what is FTSQ all about?
• My life story - it's a doozy
• Being a woman in business and not really feeling OK with being called a feminist - because I don't think I am Being a Kiwi in the UK There's power in your difference My illness - battling that while trying to keep my business alive

Let non-conformists know that there is a safe place to come to - FTSQ is a community where they can be weird, odd, unorthodox and know they'll be ok to be themselves there. Where one rule, rules all 'just don't be a dick'. Cause if you are, you answer to the Boss Lady and she will kick your ass out!

How to get hold of Lena:

LinkedIn: https://www.linkedin.com/in/robinsonlena/ Facebook: https://www.facebook.com/FTSQGoOn/ Twitter: https://twitter.com/FTSQGoOn Instagram: https://www.instagram.com/ftsq_go_on/ Website: https://www.ftsq.co.uk/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx, advised and mentored hundreds of startups all over the world and are passionate about spreading the opportunities of startup entrepreneurship.

In this Episode we’ll be talking about:

• How would you encapsulate what the Unfair Advantage book is all about.
• Author backgrounds.
• How did you end up writing this book?
• What is an Unfair Advantage
• What is the MILES framework
• You say Status is most powerful. Can you tell us more about Status?
• How do you come up with a start up idea?
• What are the two different types of start ups?
• What has the journey been like getting a publishing deal and the actual writing of this book?
• What's the one thing you want readers to take from this book?
• What do you think about higher education, entrepreneurship degrees and MBAs for aspiring entrepreneurs?

You can buy their book, The Unfair Advantage on Amazon:

• https://amzn.to/2IESM1m

And connect with Hasan and Ash here:

LinkedIn: https://www.linkedin.com/in/ashali// https://www.linkedin.com/in/startuphasan/ Facebook: https://www.facebook.com/unfairadvantagetraining/ Twitter: https://twitter.com/ash_ali / https://twitter.com/startuphasan Instagram: https://www.instagram.com/ashaliuk// https://www.instagram.com/startuphasan/ Website: https://theunfairadvantage.co.uk/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.

My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.

Andrew's books include:

• Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/
• Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/
• The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/
• Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/

Among many more.

Andrew gave so much gold that we had to split his interview up into two episodes so please do listen out for Part 2 in a few days.

During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:

1. Impact
2. Connection
3. Joy
4. Discovery/Exploration
5. Respect

If you want to reach out to Andrew you can do so here:

LinkedIn: https://www.linkedin.com/in/andrewpriestley/ Web: https://andrewpriestley.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Paul Holbrook who describes himself as all round optimist and the Creator of The Diary Detox. Paul is a time rebel, speaker and author who walked away from a 20-year career in the City of London having become frustrated at standing-by watching the toxic effect of people's diaries on themselves and those around them without them realising it. On the way to creating a world of better-led people, Paul stumbled across the Diary Detox®, a business that he now runs.

Having covered a variety of roles within technology and people management, Paul is passionate about improvement. He believes the only thing stopping people getting the most from themselves, is an unerring attention to getting the best from everyone and everything around them. It all starts with what's in their diary.

What we’ll be discussing today:

• Time and how people waste it without realising.
• Management and Leadership and how they're misunderstood.
• The effect on not being sure where you're going.
• The effect of not planning time.
• Reflection on what's REALLY happening.

What's Paul working on at the moment?

• Book – “What are You Doing?”
• Diary Detox® Practitioner

How to get hold of Paul:

LinkedIn - https://www.linkedin.com/in/paulmichaelholbrook/ Website https://diarydetox.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Robert Craven is the Founder of the Grow Your Digital Agency Initiative and MD of The Directors' Centre. He works with ambitious owner/directors of agencies and businesses helping them to the organisation they really want to run. So that they can live the lives they really want to lead.

He leads coaching and consulting programs for the top 10% of digital agencies in five countries, creating double-digit growth in profit, sales and headcount for the delegates.

He is author of Grow Your Digital Agency and Kick-Start Your Business (with a foreword by Sir Richard Branson). He lives in Bath with his wife and two dogs - his three wonderful children have escaped to live their own lives elsewhere!

We’re going to be discussing:

• What do high-performing businesses do differently from the rest?
• What is my approach to pricing? And take massive action.
• Is there such a thing as an Elevator Pitch?
• Is the best way to get business to focus on getting referrals?

What are we working on?

• Members hub for digital agency leaders.

How to contact Robert:

LinkedIn: https://www.linkedin.com/in/robertcraven Facebook: https://facebook.com/robert.craven1 Twitter: https://twitter.com/robert_craven Instagram: https://www.instagram.com/robert_craven/ Website: https://www.robert-craven.com https://directorscentre.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Live interview with two amazing people, husband and wife partnership, Adam and Kerry Altman Anderson, founders of Whole Life Entrepreneurs.

With 21 businesses to their name, including 14 fails but one very successful acquisition, their journey brought them close to divorce at time’s.

We learn about the strategies entrepreneurs need to succeed in a Family Business.

Check out their page:

Whole Life Entrepreneurship - https://www.facebook.com/wlemission/ Website: http://wlemission.com Twitter: https://mobile.twitter.com/WLEMission Instagram: https://instagram.com/wlemission/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising!). He achieves this with his coaching programs, his podcast (Natural Born Coaches), his Facebook group (The Coaching Jungle) and his exclusive hard copy newsletter (Secret Coach Club).

He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and has contributed to publications like Entrepreneur.com. You can learn more about Marc at www.marc.coach

Here’s some of the things that we talked about in this episode:

• Starting a successful business on a shoestring budget
• Building your online business WITHOUT fancy funnels or expensive ads!
• Increasing your fees and charging what you're worth
• Bouncing back from adversity and dealing with haters
• Polarizing for profits: why people pleasing is dangerous
• Using daily emails to turn your email list into a cash register!
• How I built my Facebook group to 17,000+ without spending a penny on ads!
• Thick Face, Black Heart - https://www.amazon.co.uk/Thick-Face-Black-Heart-Philosophy/dp/0446670200

Here’s how you can get hold of Marc:

The Jungle Mastermind: www.JungleMastermind.com LinkedIn: https://www.linkedin.com/in/marcmawhinney/ Facebook: https://www.facebook.com/NaturalBornCoaches/ Twitter: https://twitter.com/marcmawhinney Website: https://www.NaturalBornCoaches.com, https://www.Marc.coach

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

We have a fantastic guest on today's Fearless Business Podcast in the guise of Nicholas Hill, sales process specialist and Founder of Serve to Sell.

Nick and I went into a lot of detail in this episode on the benefits of setting up events as a form of marketing for Coaches and Consultants. he dropped a number of value bombs including:

• Free, Mid & Premium Events
• Following Up before/during/after the Events
• Sponsorship Packages / Sponsored Speakers
• Optimising the process through having bad experiences at events

Nick has also shared two great resources with you:

FREE GUIDE (no opt ins) - on Nick's website: www.servetosell.co.uk/guide

And he also recommended reading "Book Yourself Solid" by Michael Port: >>> https://www.amazon.co.uk/Book-Yourself-Solid-Reliable-Marketing/dp/1119431220/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Sarah Townsend who is the Author of #1 Amazon best-selling Survival Skills for Freelancers and quoted in Forbes!

Sarah has been a freelance marketing copywriter for over 20 years

What we’ll be discussing today:

• Self-employment – particularly relating to wellbeing and mental health.
• How a balance and boundaries help to prevent burnout,
• Dealing with the isolation of working from home
• Kicking self-doubt to the curb

What is Sarah working on at the moment?

The Little Book of Confusables: https://amzn.to/3AjqtB4

How to get hold of Sarah:

LinkedIn - https://linkedin.com/in/sarahtownsendeditorial Facebook - www.facebook.com/sarahtownsendeditorial Twitter - https://twitter.com/stecopywriting  Insta - https://Instagram.com/thecopywritersday  Website - https://sarahtownsendeditorial.co.uk 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Some things I've noticed about Coaches and Consultants:

• They are super bright, intelligent people
• They have an inordinate number of skills and amount knowledge
• Absolutely love helping their clients Get AMAZING results for their client

And yet:

• They work all hours under the sun For maybe 4-5 days per month
• Earning less than the average national wage
• Are completely exhausted If they stop working/selling then their business dies a slow and painful death

So, if any of that resonates then my little bonus episode might help you to understand why this is happening.

Basically you are struggling to articulate your value and undercharging for your services. This is because your clients' perceived value is based on the attachment to your time and NOT the results and outcomes you can deliver for them.

This episode of the podcast will change that. I refer to some slides in the episode, as the audio came from a webinar I delivered, if you'd like the slides then let me know - robin@fearless.biz.

Also, if this resonates then let's jump on a call - https://fearless.biz/app - and I'll help you to articulate your value and get you earning more money!

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Sapna Pieroux, Founder of brand consultancy InnerVisions ID. Designer, author, speaker and mentor, Sapna Pieroux is the multi-award-winning founder of brand consultancy InnerVisions ID, helping ambitious, ethical and purpose-driven businesses stand out so they can make a bigger impact.

Her book Let’s Get Visible! will help you 'Get brand clarity, Stand out in your Industry and Supercharge your Business Growth'. It hit #1 best-seller status in four categories on launch (January 2020) and won an award at the Business Book Awards this March.

Sapna also won the Women in Business Rising Star Awards (October 2019), Creative Entrepreneur of the Year 2020 (Be Your Own Awards) and is currently shortlisted for the National Business Women’s Awards 2020 for Service Excellence.

Sapna is also the Brand Mentor for a national programme Shifts to Success, helping police officers into a life of entrepreneurship and a business mentor for Westmont Enterprise Hub at the University of West London.

She is married to Andy and they have two karate-crazy boys, Luc & Leon.

What we’ll be discussing today:

• My journey
• The book
• The No1 mistake that most entrepreneurs are making (I'll talk about DoSaySee)
• The VISION method

What is Sapna working on at the moment?

• Connect with Sapna on LinkedIn for a free first chapter of Sapna’s book Let's Get Visible!
• Running regular Brand Strategy Workshops so entrepreneurs can navigate their brands through change.

How to get hold of Sapna:

LinkedIn: https://www.linkedin.com/in/sapnapieroux/ Facebook Page: https://www.facebook.com/InnerVisionsID/ Twitter: https://www.twitter.com/InnerVisionsID/ Instagram: https://www.instagram.com/InnerVisionsID/ Website Address: www.innervisions-id.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

I’m known as the Crocodile Dundee of direct response copywriters. It’s a title I’m happy to have. I often have people try to impress me with their copy and the profits it's made them.

Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That’s not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.

Over the last 12 years I have mentored many copywriters across the globe.

And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.

And I do it all while I live the International Lifestyle which began in 2006.

Long before I got into copywriting and marketing . . . I was in the banking profession.

Most of which was as a commercial lending manager.

During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.

This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks.

Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business.

At times . . . even more.

Here’s what Matt Furey (one of the speakers) said about me.

“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty.

If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing.

He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”

In this Episode we’ll be talking about:

• Living The International Lifestyle.
• How to turn your words into cash.

How to Contact Trevor:

Your LinkedIn: https://www.linkedin.com/in/toecracker/ Facebook: https://www.facebook.com/groups/BeersBourbonAndBusiness Instagram: https://www.instagram.com/theinternationallifestyle/ Website: http://toecracker.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Angie McQuillin is a Confidence and Career Success Coach. She specialises around topics of confidence, resilience, assertiveness, and career development, with over 20 years of research in her coaching specialisms.

She works with people privately in 1-2-1s but also works with corporates too.

During the interview we discuss:

• The psychology behind how we build belief system
• How this impacts how we interpret the world
• Difference between someone resilient and someone who is not
• Model of value-based living
• How to make each event a success even if you don't 'win'

You can find Angie here:

LinkedIn Profile URL - https://www.linkedin.com/in/angiemcquillincoaching/ Facebook Page - https://www.facebook.com/angiemcquillin

And finally, the resources Angie Recommends you check out can be found here:

• Gary Bishop – Stop Doing That Sh*t https://www.amazon.co.uk/Stop-Doing-That-Sh-t/dp/0008344418/
• Gay Hendricks – The Big Leap https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361/
• Tim Ferris – The 4- Hour Work Week https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere/dp/0091929113/
• Prof Steve Peters – The Chimp Paradox https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Jonny Cooper, Founder and Author of Jonny Hates Marketing. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.

His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing.

In this Episode we’ll be talking about:

• The one fatal mistake most coaches make when they’re starting out
• The three pillars of effortless marketing
• The reason average coaching income is so low across the globe
• Why Jonny Hates Marketing, and what he does instead
• How to build a coaching empire that doesn’t need you there
• The three key freedoms every coach should be shooting for
• How to build engagement on Facebook without paying for advertising
• Why you should ignore 99% of the population, 99% of the time
• Transitioning from expert to authority

And connect with Jonny here:

LinkedIn: https://www.linkedin.com/in/jonnycooper/ Facebook: https://www.facebook.com/groups/JonnyHatesMarketing/ Twitter: https://twitter.com/jonnycooper Instagram: https://www.instagram.com/jonnyhatesmarketing/ Website: https://www.jonnyhatesmarketing.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Today’s episode is hosted by Fearless Business Coach, Kate Hunter, where Kate delivers a fantastic insight on How to fix your Money Mindset.

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz 

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. From the age of 18, Robin spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million.

From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients.

Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less.

We cover 3 core areas of business:

Core Pillar #1 - Product Architecture.

About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing.

If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow:

Generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a review copy of Take Your Shot here: >>> http://bit.ly/TYSPromo

Or just email me for a chat!!

I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

Karthik Vijayakumar is a Storyteller, Conversationalist and founder of Top 10 Entrepreneurship Podcast, Design Your Thinking.

Design Your Thinking attained over 250,000 downloads in the first year. His show episodes currently do over 10,000 downloads per month across audio and video. On the Design Your Thinking Podcast, Karthik interviews creators, entrepreneurs and rebels who’ve broken the rules, are changing the game, creating WOW with whatever they do, to uncover hidden stories, how-they-did-what-they-did and lessons they learnt in the process.

During the interview, Karthik very kindly offered our listeners his manifesto - How to Follow Your Heart and Thrive in a Highly Distracted World - which you can download here: https://designyourthinking.com/getmanifesto/ (no email required)

Please do also check out the Design Your Thinking website: https://designyourthinking.com/

And download the podcast here: https://podcasts.apple.com/us/podcast/the-design-your-thinking-podcast/id1165020553

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

David Jenyns’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most love sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO & Video. He’s an Amazon bestseller, lover of processes and procedures and the founder of systemHUB.

Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.

David is the founder of a company called systemHUB who helps business owners step back from the day-to-day operations of running their business. To do this they have developed a system to extract, organise and optimise best practise systems, processes and checklists from your business.

Yes! Through this process, your business can run without you.

Imagine, your business running like a finely oiled machine with team members following systems and processes to deliver products and services to your predefined standard. It’s easier than you think.

We’ve already helped hundreds of business owners like you - let’s see if it’s a good fit for you. https://www.systemhub.com/the-details/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

With Helen’s permission I’m pleased to share with you the (edited) recording from a live consultation.

Helen Ponting is an ex-police officer with a demonstrated history of working in the real estate industry. Skilled in Coaching, Law Enforcement, Public Speaking, Risk Assessment, and Management. Strong professional with a Post Graduate Certificate in Education focused in Learning and Development from University of the West of England.

And a best-selling author of her book, Speak Up – How to Ask for What You Want, Talk About What Matters and Make Yourself Heard. https://www.amazon.co.uk/Speak-Up-Helen-Ponting/dp/1781333483/  You can also find out more about Helen via her LinkedIn profile as well: https://www.linkedin.com/in/helen-ponting/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

The Cancer of 2-Minute Tasks; if something needs to be done more than once, find a way to never have to do it again!

Our guests today are Peter Daley-Dickson and Pieter de Villiers of The Lazy Entrepreneurs who specialise in Whole Business Automation.

If you are, like many other business owners, swamped by the day to day, trying to find a different way to work. If you feel that your business is running you or taking over your life, then this podcast episode is for you.

If you want to know more about their Accelerator Programme then please check out:

https://thelazyentrepreneurs.org/fearless

You can check the guys out on Facebook: https://www.facebook.com/WeAreTheLazyEntrepreneurs/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779
2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
3. What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video. https://www.eliinc.com/five-real-world-examples-of… Standing up and speaking whilst assuming everyone knows what you’re talking about.
4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen.
5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each)
6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you.
7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)
8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.
9. Now think about the client/customer relationship.

Quite often...all the time in fact, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product.

About your host today:

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a FREE review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Some of the following as well as 77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business:

• Lay a brick a day / imperfect action daily / Rome wasn’t built in a day
• Set up tools, reminders, notifications make a plan and write it down
• Trial and Error
• What works for me won’t work for you
• Unicorn marketing…

If you’re not willing to put the effort or time into marketing, then walk away now, it is harder than it’s ever been.

However, if you commit, then you will get results. If you do nothing you’ll never know what works and what doesn’t work.

Download the FREE PDF guide:

Just in case you need the associated PDF doc then here it is:

https://drive.google.com/open?id=1PTMTbLVTlIAg_v1ZUcb5ASJ8dZP0Qoid

And also for all of our Fearless Business FREE Resources, please visit: https://fearless.biz/resources/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Brian Kurtz currently the Founder of Titans Marketing. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.

His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.

Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.

His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).

His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.

As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.

As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

What we’ll be discussing today:

• Marketing
• Breakthrough Advertising Book
• Overdeliver Book

What is Brian working on at the moment?

Promoting Overdeliver Book Titans Xcelerator Mastermind Group

How to get hold of Brian:

LinkedIn https://www.linkedin.com/in/brian-kurtz-a1934 Facebook https://www.facebook.com/brian.kurtz.121 Website https://www.briankurtz.net/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Aleric ( al-er-ic ) Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers.

He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses through AdOutreach.

Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.

His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue.

Aleric is also a member of the Clickfunnels 2-Comma-Club.

During the episode we discuss:

• YouTube Ads for High Ticket Sales
• YouTube Ads for Business Coaches
• YouTube Ads vs. Facebook Ads
• How to Craft a Winning YouTube Ad
• Aleric's Entrepreneurial Journey into YouTube Ads

Aleric also very kindly volunteered his FREE GIFT for you lovely listeners:

• Ad Outreach Video - https://www.adoutreach.com/gift (so worth watching and implementing!!!)
• and his YouTube Ads Webinar: https://www.adoutreach.com/webinar

How to contact Aleric:

LinkedIn: https://www.linkedin.com/in/alericheck Facebook Page: https://www.facebook.com/alericheck

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Website Address: https://www.adoutreach.com

My Guest today is Richard Woods who is the Creator of The Lead Gen Academy and 'The Apprentice' runner up. Richard Woods, is an award-winning entrepreneur, BBC's The Apprentice finalist, professional keynote speaker, radio presenter, investor & bestselling author.

He runs the award winning Lead Gen Academy which shows entrepreneurs and marketers how to unleash the power of digital on their business - https://www.leadgenacademy.co.uk/ He was a finalist upon BBC’s The Apprentice, Series 11 (2015) – Where he was the top seller across all tasks during the competition and broke two Apprentice records one for most sales in one day (£4.3 million) and secondly “The best Advertising Task ever seen on The Apprentice” – Lord Sugar.

What we’ll be discussing today:

• Lead Generation

What is Richard is working on at the moment?

5-day Facebook ads challenge, Get more leads group

https://www.leadgenacademy.co.uk/Facebook-Ads-5-Day-Challenge

Links

Best Selling Book “Digital Trailblazer” - available on Kindle or Softback

https://www.amazon.co.uk/Digital-Trailblazer-Technology-Marketing-Business/dp/1781331693/ref=sr_1_5?dchild=1&keywords=richard+woods&qid=1598962076&sr=8-5

Sizzle Video https://youtu.be/9aT3SOTpeN4

How to get hold of Richard:

LinkedIn https://www.linkedin.com/in/dickwoods/ Insta https://www.instagram.com/richard_woods/ Website https://www.leadgenacademy.co.uk/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Kate Hunter is an Executive Coach who helps high achieving Women to revive & redefine their Purpose, Mind-Set and Goals, to achieve success on their terms, through her proven Coaching programmes.

Don’t Wait Until You’ve Finished Climbing, To Realise You’re On The Wrong Ladder. Another pay increase, a fancier job title, the name on your office door. To anybody watching, your life looks pretty damn great. So why does work feel like such a chore? Success doesn’t always equal happiness. The two are not mutually exclusive.

In this episode Kate introduces the listener to the Ikigai model, Ikigai is a Japanese term for Purpose, AKA your reason for getting out of bed. It’s that sweet spot of getting paid to do what you love. Throughout your life, your ikigai will shift; it’s never too late to revive and redefine.

You can find out more about Ikigai here: https://www.linkedin.com/pulse/ikigai-finding-sweet-spot-getting-paid-do-what-you-kate/

Kate mentioned the Chimp Paradox: https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/

We also broke down what's amiss in the coaching and consulting world, with coaches spending $1,000s on training and certifications yet neglecting the core business skills around attracting clients and getting paid what you're worth.

You can check out Kate's private FB Group "The Lounge for High Achieving Women": https://www.facebook.com/groups/366186747331767/

Find Kate on LinkedIn: https://www.linkedin.com/in/kate-hunter-%F0%9F%8C%9F-executive-coach-8662ab10/

And also via her website: https://www.kate-hunter.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is David Shar the Founder of Illuminate PMC. David is a keynote speaker, consultant, and trainer specialising in helping organisations improve their leadership and culture, combat burnout, and design meaningful work.

David holds a Masters in Industrial / Organisational Psychology and is a current doctoral candidate in Business Psychology where he is studying the intersection between burnout and meaningful work. He lives in Baltimore, Maryland where he is currently quarantined with his wife and 5 children.

What we’ll be discussing today:

• Employee burnout – what is it? What causes it? How can an organisation fix it?
• The deeper meaning of work; work as a calling; finding passion & meaning in your work.
• Employee selection – how to hire more effectively.
• How to be a more effective leader.
• Diversity & inclusion and why diversity is useless without inclusion.

Giveaway

David would like to offer access to his FTF Burnout-Proof Culture Model: http://zc.vg/d2taz

How to get hold of David:

LinkedIn - www.linkedin.com/in/DavidShar Insta - https://www.instagram.com/illuminatepmc/ Website - www.illuminatepmc.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations.

Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online.

During my interview with Jon we discuss:

• How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you’re going to do that at least let’s make it a fun process.
• How imperfect action every day beats perfect action hands down.
• Forget the platitudes and be mindful about how you utilise your time because life is too short.

Jon also mentioned Dave Trott’s YouTube Channel where he talks about 3 simple steps in marketing:

1. Attention (Jon recommends using humour)
2. Communication (your needs)
3. Persuade (offer something of value in return)

Dave Trott’s YouTube series: “The Art of Persuasion” is here: https://www.youtube.com/watch?v=tYsPAGj6_hU

Jon’s FREE GIFT to you all is here: https://charm-offensive.co.uk/free 

And finally the Charm Offensive Facebook group: https://www.facebook.com/groups/charmoffensivegroup/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Mark Nicholls, Founder of the Tectona Partnership. Chartered Accountant meets Civil Engineer. Managed team of over 100 at Business Link. Co-founder of Tectona in 2012 providing an insightful and cost-effective alternative to a full time CFO.

Exeter University. 2 boys. Car fanatic. Amateur (very) cricketer. Recreational flyer. Skier. Golfer.

What we’ll be discussing today:

• What does a CFO or FD actually do?
• Covid-19 Issues faced so far. What is likely to come?
• What pinch points do we foresee?
• What are businesses doing about it?
• Keeping costs down. Are you outsourcing?
• Anyone thinking of discounting - best first understand the implications.
• Cash is tight and going to get tighter - you must plan and plan hard.
• What is scenario planning?
• How should businesses get raising finance right - first time?
• Are you straining your creditors?

What is Mark working on at the moment?

• A "Profit Booster" https://tectonapartnership.com/profit-booster/ session with the masters.
• Help with funding applications. Outsourcing really does make sense for some businesses.

How to get hold of Mark:

LinkedIn: https://www.linkedin.com/company/tectona-partnership-limited/ Twitter: https://twitter.com/tectonapartners Website: https://tectonapartnership.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Dan Rice, the founder and creator at I Am Dan Rice (Digital Marketing). Dan is a creative marketer who has discovered how much he really enjoys coming up with content ideas. If you’re someone who is intimidated by the process of coming up with great ideas, simply don’t have the time or just want to focus on other areas of your business Dan is here to help.

What we’ll be discussing today:

• Using Twitter to drive traffic to your website
• Building real person to person relationships to drive business
• Why you should or shouldn't build a community/group

What is Dan working on at the moment?

• Dans services – a Digital Marketer Specialising in Creative Ideation
• If you’ve got any Twitter related questions: https://iamdanrice.co.uk/ccm/

How to get hold of Dan:

LinkedIn - https://www.linkedin.com/in/danielrice85/ Twitter - https://twitter.com/iamdanrice Insta - https://www.instagram.com/iamdanrice/ Website - https://www.iamdanrice.co.uk

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

A message from Dino Tartaglia - Heading for my bus pass (as I write this (not literally, but in years 😉), I've taken my original training as an Electrical & Electronics Engineer, then Chartered Engineer and finally as a Business Development guy, and used this to advise, troubleshoot, build, shut down and otherwise help 1,000+ companies from Globals to kitchen-table operations, in 20+ countries, across 5 continents for 30+ years.

Part-mentor, part-coach, part-troubleshooter and ALL business, I've been operational in the online space for a couple of years now running Success Engineers as a JV with my good friend, Simon Hartley, World Class Sports Psych and Coach.

We help Expert Business owners clarify & simplify what they are in business to do (which they've often lost sight of), and then help them achieve exactly that.

We've developed a different way of looking at business and how it is (and should be) run and our real M.O. is taking insights from the very best in the world and helping others adopt those principles to improve their personal performance, their team's performance (where relevant) and the performance of their business.

On this episode we discuss:

• Concept: The Boat [Components of a Successful Business Vehicle]
• Concept: Character-led Business. Why mindset is not the real success factor in business...
• "Traits before States"
• Philosophy: Better Thinking Builds Better Business
• Idea: Choosing your client based on Character and Disposition, not just demographics & psychographics, etc
• Approach: Seduced by Complexity. Why Simple is Best (Tina Turner had it [almost] right)

How to contact Dino:

LinkedIn: https://www.linkedin.com/in/dinotartaglia/ Facebook Page: https://www.facebook.com/DinoLTartaglia Twitter: https://twitter.com/SuccessDino Instagram: https://www.instagram.com/successengineers Website: https://www.successengineers.co/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

A 25 year business career took David Gammon from a 16 year old Clerical Assistant to Director of Financial Operations via such incredible organisations as Tesco, Selfridges, Diageo, Ernst and young, Energis, Orange and British Gas.

I now work with Small and Medium sizes businesses training, developing and coaching Owners, Directors, Managers and key employees using a powerful yet simple blend of commercial and psychological tools.

My goals is to help everyone to bring their best performance and also to have a significantly heightened experience of their business work.

On the show we discuss:

• I work with the Directors and Leadership teams of £2m + businesses. I deliver Business coaching and Leadership development
• What creates high performance?
• My coaching technology is to work with people at a deeply transformational level so they don't need me as quickly as possible
• Why I don't encourage goal setting among my clients
• Why I don't like business books :-)
• Maybe why I see problems with the way most Business coaches organise around their clients

David runs monthly discovery Days for interested MD's and regular leadership development webinars. Best thing is to connect with me via social media or email: dave@sixthsensebusiness.com and https://www.facebook.com/SixthSenseBusiness/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Lee Lefever is an Author and Co-Founder of Common Craft. Lee LeFever is the author of The Art of Explanation and co-founder of Common Craft, the company known for being pioneers of the “explainer” video movement.

He has created explanations for the world’s most respected brands, and produced videos that have earned over 50 million online views. Lee is a leader in the growing trend, now fuelled by the pandemic, that finds entrepreneurs questioning the personal cost of building large businesses.

He believes in a healthier, saner approach to entrepreneurship that supports more than the bottom line.

In Big Enough, his new book arriving in September, Lee tells the decade-long story of building a scalable, two-person business with unconventional priorities in mind. Using a set of constraints, he and his wife, Sachi, designed Common Craft with happiness and quality of life as shareholder values. His inspiring story is evidence that bigger is not always better.

What we’ll be discussing today:

• The history and evolution of Common Craft
• How Lee built a scalable online business from home
• Why now is the time for entrepreneurs to think small
• Why time is the new wealth
• Quality of life as a shareholder value

What is Lee working on at the moment?

His new book ‘Big Enough’ due for release on 15 Sept 2020 >>> http://bigenough.life

How to get hold of Lee:

LinkedIn - https://www.linkedin.com/in/leelefever Facebook - www.facebook.com/leelefeverauthor Twitter - www.twitter.com/leelefever Insta - www.instagram.com/leelefever Website - www.commoncraft.com 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Fixed Mindset vs Growth Mindset in Business

Basically, business owners operate from one of two mindsets:

1. Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers
2. Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing?

Which one of the two do you feel you show more of whilst running your business? Which one would you rather be?

A bit about your host, Robin Waite

Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less.

We cover 3 core areas of business:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. 

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website: >>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: >>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My Guest today is Simon Severino, the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches do only one thing: Double the revenue of service-based businesses in 90 days.

Simon also teaches Growth Strategy in select business schools. And hosts the Strategy Show podcast.

www.strategysprints.com

What we’ll be discussing today:

• Double your Revenue in 90 days
• Fall in love with the problem, not the solution.
• You do not raise to the level of your goals, you fall to the level of your systems.
• Cut your lists in half.
• Take the most direct path.
• How to double your sales conversions in 90 days.
• Solve one bottleneck after the other.
• This is how you identify your #1 bottleneck.

Giveaway

A free 45 minutes bottleneck analysis for the first 30 listeners who visit www.strategysprints.com/sales

What is Simon working on at the moment?

• Podcast - The Strategy Show

How to get hold of Simon:

LinkedIn: https://linkedin.com/in/simonseverino Twitter: https://twitter.com/strategysprints Instagram: https://instagram.com/strategysprints Website: www.strategysprints.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest this week is the master of disruption and branding expert, Danny Matthews:

Danny founded, Mortgy, an app which disrupted the Mortgage market by making the application process so much more simple. Danny was approached by a series of investors, but felt that the "app had done it's job well" and that there was nothing really for people to invest in. So, instead made it available for the greater good.

That process of creation and design led to Danny founding The danny&co. design studio which came about because of a deep desire to create powerful brands with people I believe in.

During the interview we discuss the power of branding, business automation, buffer, zapier, scheduling tools and the benefits they bring to businesses.

If you'd like to know more about Danny, jump onto his LinkedIn:

https://www.linkedin.com/in/theactualdanny/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is David Jenyns, Founder of systemHub and SYSTEMology. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business

What we’ll be discussing today:

• How David fired himself, hired a CEO, moved to the beach, and tripled his bottom line.
• Case Studies - The 7 myths of business processes and why most people fail at systemisation.
• How to find, recruit and retain a team of “A” players.
• What most business owners will never understand about scaling their business.
• How to cut your wage bill by more than 50% and build a high-performance team

What is David working on at the moment?

• Book comes out 18th of August 2020 (Amazon - Kindle, Hardback and Audio)
• Can pre-register on www.SYSTEMology.com
• We'll send out preview chapters (text + audio)

How to get hold of David:

LinkedIn: https://www.linkedin.com/in/david-jenyns/ Facebook Page: https://www.facebook.com/davidjenyns Twitter: https://twitter.com/davidjenyns Website Address(es): www.systemology.com and www.systemhub.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Ollie Trew is the Founder of the Spiritual Entrepreneurs Club, a Spiritual Business Coach and organiser of spiritual business events and retreats all around the globe.

In today's episode we discuss:

• What is a Spiritual Business?
• What makes spiritual business owners stand apart from other businesses?
• Why it's important to bring freedom and fun into running a business, ergo Richard Branson
• Blue ocean versus red ocean strategies
• The makeup of a spiritual business in terms of energy, alignment, focus, leverage and sense of achievement.

You can join The Spiritual Entrepreneur Club here: https://www.facebook.com/groups/spiritualentrepeneurclub/  Connect with Ollie himself on Facebook: https://www.facebook.com/ollie.trew 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

My guest today is Jen Hall, Business Positioning Coach & Market Leadership Expert. Jen Hall is a Business Positioning Coach & Market Leadership Expert Helping successful entrepreneurs become market leading future proof business owners.

She’s a multi business owner herself including running a market leading multi-7 fig adventure travel company, she’s the best-selling author of Expert Unrivalled and has been featured on the BBC, Thrive Global & Psychologies Magazine & was recently invited to guest expert on Janet Murray’s top ranking podcast.

Based in Wales with her daughter and partner in crime she works with entrepreneurs all over the world.

What we’ll be discussing today:

• Differentiation Niche Market leadership

What is Jen working on at the moment?

• Recent invitation to Janet Murray top ranking podcast
• Jens own podcast The Expert Unrivalled

How to get hold of Jen:

Podcast – The Expert Unrivalled LinkedIn - https://www.linkedin.com/mwlite/in/jen-hall-23980840 Facebook Page - Www.facebook.com/jenhallbusinesscoach Website Address - Www.marketleaderleague.com

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

MoreCommittedClients.com is…

A business with real purpose: We help you to grow your purpose-driven Coaching, Consulting or Service business - so that together, we can really make an enormous difference in our world.

We extend that impact by making sure that everything we do gives back in ways that really change lives, thanks to our partnership with B1G1 (www.B1G1.com)

And Maxwell in his words

I'm a Marketing & Business Growth Expert.

I quit my soulless job in Corporate Banking in Oct 2017 and have dedicated myself to serving coaches just like you, who are passionate about making an exponential impact. I've built two successful 6-figure coaching/consulting businesses.

If you don't believe you can do it too... we should have a conversation.

During the Podcast we discussed a couple of great resources as well:

• The Entrepreneurs On Fire Podcast from John Lee Dumas, well worth checking out: https://podcasts.apple.com/ug/podcast/entrepreneurs-on-fire/id564001633
• And also Daniel Priestley's amazing bestselling book, Key Person of Influence: https://www.amazon.co.uk/Key-Person-Influence-Revised-Five-Step/dp/178133109X/
• And finally, More Committed Client's very own Masterclass video which you can find at https://morecommittedclients.com by clicking on the big blue button "Masterclass Video".

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.

My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.

Andrew's books include:

• Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/
• Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/
• The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/
• Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/

Among many more.

Andrew gave so much gold that we had to split his interview up into two episodes so please do go back and check out Part One on Episode #20 of the Fearless Business Podcast.

During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:

1. Impact
2. Connection
3. Joy
4. Discovery/Exploration
5. Respect

If you want to reach out to Andrew you can do so here:

LinkedIn: https://www.linkedin.com/in/andrewpriestley/ Web: https://andrewpriestley.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker.

Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you.

Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.

Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands. I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever.

If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have a "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same:

1. Absolute clarity about your marketing
2. Finding and keeping your tribe
3. Creating customer journeys that convert

Visit Ed's Website: https://www.booksmind.com/   

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations.

Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" Chris shared with us four steps that will help ease friction in your sales process:

• Perfect your client avatar.
• Sales isn't always about being put in the room with the right people.
• How to spot a prospect with a "bleeding neck".
• Get out there and start helping people.

There are some amazing resources available on the Varda Kreuz website:

• http://1stsalestraining.co.uk/

Chris also mentioned a number of books and resources which you should check out:

• Perry Marshall - "80/20 Marketing": https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/
• Daniel Priestley - "Oversubscribed": https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/
• Felix Dennis - "How to Get Rich": https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/
• Jim Rohn - "Disgust, Decision, Desire": https://www.youtube.com/watch?v=LtjyexJ4xqI

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Jo Dodds works with home based coaches and consultants to improve their productivity, wellbeing and business success in these days of overwhelm so they can ‘live more’. We work with my 5 Fundamentals of Simplify, Systemise, Share, Self Care and Sustain within my online membership site, focused around Community, Accountability, Learning and Materials.

• https://powertolivemore.com
• Https://twitter.com/jododds
• https://www.facebook.com/groups/usingyourpowertolivemore/
• https://www.facebook.com/powertolivemore/
• Https://LinkedIn.com/in/jododds

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Your New Years Resolutions WILL FAIL

Why?

Well, there are three main reasons:

REASON #1

Your New Year Resolution is simply TOO BIG.

If you want to succeed at your New Years Resolution then START NOW.

You need to start planning your resolution now, breaking your big goal down into smaller achievable milestones. Otherwise, you'll start on Jan 1st and the goal you've set for yourself will simply be too big.

A resolution is for life NOT JUST for New Year.

Better to CHOOSE TO START YOUR RESOLUTION NOW...

...Than to put it off for another Month until you are "forced" into taking action.

REASON #2

You are fighting the Reptile part of your brain.

When you start in the New Year, you will immediately be triggering Fight, Flight or Freeze because you are trying to do something that you've been putting off until now.

You haven't got your brain comfortable and desensitised to the new behaviour patterns.

This is the most likely reason you will fail because those first 30 days will feel really bloody uncomfortable.

So, start training your reptile NOW.

REASON #3

You did it just because it's a New Year Resolution.

Basically your "WHY" needs to be much stronger than it's a New Year Resolution.

You must have a specific goal in mind to achieve with your new lifestyle change, as well as determined the activities you'll be doing to achieve that goal and FINALLY have a MASSIVE DESIRE to achieve the goal.

Otherwise, you'll be apathetic towards your resolution and not complete it.

Check out my websites: https://robinwaite.com and all of my free resources here: https://fearless.biz

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Which marketing strategy consistently delivers the best ROI?

Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI? The clear winner, with a 16X ROI, is the customer win-back campaign.

And these campaigns can deliver a superior ROI for almost any type of organization. That’s why businesses ranging from small SaaS companies to billion-dollar enterprises like Dollar Shave Club use them. Why do they work so well? It boils down to this … It’s tough to get a new customer - but it’s relatively easy to win a former customer back. Dan talked about their unique 4-Step Process:

1. Survey 10 previous clients and ask them why they left. Narrow their reasons down to 3-4 key reasons.
2. Now reach out to your past clients and ask them which of the four reasons did they choose to leave.
3. Create a marketing campaign around the one reason which stands out and address the problem with a new solution.
4. BONUS - Build partnerships to re-market to new and existing customers.

Dan talked about several books and business resources:

• The Harvard Business Review, March 2016: https://hbr.org/product/harvard-business-review-march-2016/BR1603-MAG-EN
• 7 Habits of Highly Effective People: https://www.amazon.co.uk/Habits-Highly-Effective-People/dp/0684858398
• Outliers – Malcolm Gladwell: https://www.amazon.co.uk/Outliers-Story-Success-Malcolm-Gladwell/dp/0141036257/
• Focus – Daniel Goleman: https://www.amazon.co.uk/Focus-Hidden-Excellence-Daniel-Goleman/dp/1408845881/
• Blue Ocean Strategy: https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/

If you’d like to contact Dan personally:

you can email him dan@customerwinback.com 

I would also highly recommend hopping onto https://customerwinback.com/ 

and completing their ROI Calculator and also watching the Four Minute Case Study Video.

And finally if you’d like to connect with Dan on LinkedIn you can do so here: https://www.linkedin.com/in/danmpfister/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Finding a coach is hard enough, but finding a good one is nigh on impossible!

So, it was a pleasure inviting Adam Brooks onto the Fearless Business Podcast to talk, in depth, about How to Find the Best Coach and What to Look for in a Coach.

We discuss that business coaching isn't about money, it's actually about human connection, and delivering amazing value to the world.

I am also blown away at the end when Adam and I talk about how he managed to raise over £3,500 for his chosen charity, the Scoo-b-Doo Foundation off the back of one single 30-minute business talk at a local event.

Adam is the Founder of Sales Academy, a UK based Sales and Business Coaching company.

Adam has over 20 years sales and commercial experience. Business owner x 4 and a seasoned trainer. Coach, facilitator and professional speaker.

If you want to find out more about Adam then check out the following resources:

• Website - https://www.salesacademy.uk.com
• YouTube - https://www.youtube.com/channel/UCI3EPAjyt7Aif5FaxXSSXDg/

During the conversation we mentioned several AMAZING resources for business owners and coaches alike, here they are:

• The Prosperous Coach by Steve Chandler and Rich Litvin:- https://www.amazon.co.uk/Prosperous-Coach-Increase-Income-Clients/dp/1600250300/ 
• 212 Movie:- https://www.youtube.com/watch?v=GzWgPJL0fRo
• Grit by Angela Duckworth:- https://www.amazon.co.uk/Grit-passion-resilience-secrets-success/dp/1785040200/
• Adam's Interview with author of best selling book, The Go Giver, Bob Burg:- https://www.facebook.com/groups/UKBusinessForum/permalink/2145913089028691/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

On today's episode of the podcast, I'm going to be talking about one of the easiest ways to figure out how much to charge for your products or services.

Welcome back, everybody. It's your host here, Robin Waite, founder of Fearless Business, author of Take Your Shot. It's been a little while since I did a podcast. You're probably wondering why there's been several months of a hiatus. So before I dig into my simple formula for working out your products or services, I thought I would just update you as to why I've been away for a little while. Yeah, quite simply, I just found that I fell out of love with doing podcast episodes. I don't know why, and I know that it's very selfish of me, but sometimes I find when you're doing building marketing assets, you do have to find things which you are, where your energy is kind of like, without getting too woo, in the right sort of place.

So going for that, answering that question around how do you set your coaching prices when you're starting out? Well, there are a number of different ways, but I'm going to share one specifically with you, which is, I call it goal focused pricing. And it is possibly the simplest way to set your prices for your services. It does involve a bit of math. So you probably didn't wake up this morning thinking you were going to get some kind of a math test, but it's simple math, folks. Just get out a sheet of paper and just do some basic calculations or use a spreadsheet.

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

Zoe Whitman is the co-founder of The 6 Figure Bookkeeper and has built a support community of over 2.6k bookkeepers'. She creates courses for bookkeepers' who are either starting out in business or want to scale their practice.

What will be discussed on today’s show:  

• Building a community membership model into your business strategy

Zoe’s Podcast:

>> https://open.spotify.com/show/2shoDc4RNffsmDCphoI12o?si=3PWoLeXgQ3qQcCIk-89Tiw&dl_branch=1

How to get hold of Zoe: 

LinkedIn: https://www.linkedin.com/company/6figurebookkeeper/  Instagram: https://www.instagram.com/6figurebookkeeper/ Facebook: https://www.facebook.com/groups/6figurebookkeeper  Website: https://www.zoewhitman.com/ 

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:   >> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:   >> https://fearless.biz  

 

Authority entrepreneurs hire Tom Matzen to build seven and eight figure enterprises by helping them package their wisdom to build global movements.

Tom has started 87 businesses, seven to seven figures plus. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries.

What we’ll be discussing today:

• How To Get Nine Times The Prospects To Raise Their Hand and Ask For More Details From You...
• The Power of Strategic Risk Reversal

What is Tom working on at the moment?

Either our Strategic Alliance Summit, the world's biggest deal making Summit or our free scholarships to help people create, blueprint, validate and sell their High-Ticket Program ($10,000 value), evergreen.

>>> https://gostrategic.ontraport.com/t?orid=1125&opid=1 

How to get hold of Tom:

LinkedIn:- https://www.linkedin.com/in/tommatzen/ Facebook Page:- https://www.facebook.com/tom.matzen Twitter:- https://twitter.com/ravingfans4life Instagram:- https://www.instagram.com/bizgolfer/ Website Address(es):- https://entrepreneurempowerment.org/  & http://www.tommatzen.com/

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue.

Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online.

Key Takeaways from the Eric Cogorno Framework:

1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online.

2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements.

3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer.

4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following.

5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric:

• Instagram: https://www.instagram.com/ericcogorno/ 
• Facebook Page: https://www.facebook.com/cogorno.golf2/ 
• YouTube: https://www.youtube.com/c/ericcogornogolf 
• Website Address(es): https://cogornogolf.com/ 

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

As a 25-year entrepreneur, business coach, keynote speaker & author, Todd Palmer, has made it his WHY to Improve Lives, by teaching, guiding & empowering entrepreneur’s, CEO’s and leaders on how to take the complex and make it simple regarding human capital. He guides them to adopt a growth mindset along while teaching them the necessary business skillset’s, to create a business & life by design.

Todd Palmer knows that growth happens only when we lean into the uncomfortable - and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies.

What will be discussed on today’s show: 

• From Suck to Success: How this new book helps you figure out your mindset in order to design your Ultimate Life.
• Ditch your comfort zone: growth through authenticity, transparency, and vulnerability
• 5 keys to winning the battle for talent (and why employees are the #1 differentiator in your business)
• The parallels between the entrepreneurial mindset and a 12-step recovery program
• Fail Forward Leadership: the 4-step formula that successful leaders use to turn their “failures” into catalysts for success
• Why storytelling is a crucial first step whenever Todd meets a new coaching client

Promotions 

New Book: " From Suck to Success"

How to get hold of Todd: 

LinkedIn: https://www.linkedin.com/in/toddpalmer1/ Facebook: https://www.facebook.com/ToddPalmer13 Twitter: https://twitter.com/toddpalmer Website: www.extraordinaryadvisors.com

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:  >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:  >> https://fearless.biz

KC Rossi is a serial entrepreneur who has scaled multiple 6 and 7-figure operations over the last 3 decades in business. She now helps female leaders do the same (without burning out). KC is a daily meditator on a mission to spread good vibes and believes that anything we desire is possible.

What will be discussed on today’s show:

• How mindset is the key that unlocks your peak performance
• How the power of minimalism increases your productivity & joy
• How to avoid burnout and lead with ease
• Tips for unstoppable confidence to live an uncompromised life
• How to tap into heart wisdom to experience your highest potential & increase your global impact
• Dissolving limiting beliefs to clear the path to thriving success

Promotions

A free mini-training: The Emerging Leaders Quickstart Guide - www.kcrossi.com/guide

How to get hold of KC:

LinkedIn: www.linkedin.com/in/kcrossi/ Facebook: www.facebook.com/KcRossiInc/ Instagram: www.instagram.com/my.coach.kc/ Websites: www.kcrossi.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. 

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. 

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

What will be discussed on today’s show: 

• Bryan’s Entrepreneurial Journey
• The Best Way to Grow a Tech Start-Up
• Challenges Faced Building a Business From Scratch
• Brian’s Book Recommendations For Starting, Growing and Selling Companies
• Staying Motivated Whilst Running a Business

How to get hold of Brian: 

Instagram: https://www.instagram.com/bryanmclayton/ Facebook: https://www.facebook.com/greenpallawncare/ LinkedIn: https://www.linkedin.com/in/bryanclayton/ Twitter: https://twitter.com/YourGreenPal Pinterest: https://za.pinterest.com/yourgreenpal/_created/ Website: https://www.yourgreenpal.com/

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz

In this weeks episode, Fearless Business coach and host, Robin Waite, talks about everything to do with niching. From honing your target audience to making your price stand out from competitors Robin has you covered. 

What we will be discussing today 

• Finding Your Ideal Client
• Product / Service Niching
• Benefits of Confidently Charging More

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

In this episode, Robin dives into a powerful framework for building a successful and sustainable business in 2024. With 95% of businesses failing within the first 10 years, it’s crucial to get things right from the start. Robin breaks down the three essential criteria for evaluating any business idea, plus shares bonus insights on how to test your concept before investing time and money. Tune in for actionable advice to help you stay ahead in the competitive market.

Key Insights from This Episode:

1. Passion: Loving What You Do and Who You Work With

Starting a business isn't just about making money. It’s about working with people you enjoy and having passion for what you do. In tough times, passion is what will keep you going and help you overcome growing pains.

2. Return on Investment: What’s in It for Your Clients?

A sustainable business hinges on delivering measurable value. Discover how to ensure your product or service provides a strong ROI for clients, driving repeat business and customer loyalty.

3. Premium Clients: Can They Afford Your Services?

A great product needs the right market. Learn how to identify clients who not only need your services but can afford them. We discuss the importance of finding premium clients to grow your business effectively.

Bonus: Financial Planning and Testing Your Idea with a Waitlist

Before launching, do the math! Robin explains how to create a simple one-page business plan to ensure your pricing aligns with your capacity. Plus, find out how setting up a waitlist can help you test demand and refine your offering—using tools like Score App. Don't miss out on this episode packed with insights to set your business up for success in 2024! To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business: 

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

Tom Bailey is the founder of Succeed Through Speaking and he spent the first 25 years of his life becoming an expert at AVOIDING public speaking, presenting and being in front of groups of people. However, since overcoming his life-limiting fear of speaking and presenting he has experienced first-hand how people can succeed through speaking. He now helps other Entrepreneurs, Experts, Coaches and Consultants use speaking to raise their profile and gain new clients.

What will be discussed on today’s show: 

• Typical Fears Associated with Public Speaking
• How to Overcome The Challenges Associated with Public Speaking

How to get hold of Tom: 

LinkedIn - https://linkedin.com/in/tombailey-speakingcoach/ Facebook - https://facebook.com/succeedthroughspeaking/ Instagram - https://instagram.com/succeedthroughspeaking/ Website - https://succeedthroughspeaking.com

Free Monthly Masterclass:

www.succeedthroughspeaking.com/live-demo-registration

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:  >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:  >> https://fearless.biz

In this special episode of the Fearless Business Podcast, Robin tells coaches and mentors alike how they can improve their practices. 

During the six years he has worked as a Business Coach, Robin has constantly updated and improved his practices so that his clients can be taught by someone who’s on their best form. But his success hasn’t come without struggle.

There have been times where he has had to face hard truths and restrategise to keep his business from going under. Through learning these lessons, Robin has formulated three top tips to help listeners looking to improve their coaching / mentoring skills - which he'll be sharing today.

What Will Be Discussed on Today’s Show

• Improving Your Coaching Practice
• Separating Personal and Professional Relationships
• NLP Techniques (Neuro-Linguistic Programming)
• Book Recommendations
• Learning to Unwind
• Using Your Own Methodology
• How to Hire a Coach for Yourself

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Denise Ferguson is the only UK Surveyor who specialises in negotiating leases for salon owners. She is also the host of The I’m Not Doing This Without Alcohol Podcast. She started Find Surveyors with her business partner Claire because it scared her hearing Salon Owners say they couldn’t afford advice for their business. As a mum of two ambitious girls, she wanted there to be a safe place for women to get advice for their business.

What Will Be Discussed on Today's Show

• Women in Business
• Starting a Podcast 
• Negotiating

Promotions 

Salon Owners Club - membership for salon owners.

How to get hold of Denise: 

LinkedIn - http://linkedin.com/in/dmlferguson Facebook - https://www.facebook.com/findsurveyors/ Instagram - https://instagram.com/find.surveyors?r=nametag Website - www.Deniseferguson.co.uk

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz

Craig White gained his first coaching certification at the age of just 16. Now 51 he has been coaching professionally for over 28 years.

Long history coaching and consulting in pro rugby (Tigers/Wasps/Ireland/Wales/British Lions)

Background in sports coaching, leadership, culture building, yoga, meditation, and men's work

Creator of Men Without Masks.

What will be discussed on today’s show: 

• Challenges of Being a Man in today's world
• How MWM can help men to move through those challenges
• Business as a sacred practice
• The changing world of male leadership 

What is Craig Working on Right Now:

Craig and his amazing team run retreats for men throughout the year; you can download Craig’s free e-book, Secrets of a Man Without His Mask

How to get hold of Craig: 

Websites: https://www.craigwhitementoring.com/ and https://www.menwithoutmasks.com/  Instagram: https://www.instagram.com/craigwhitementoring/?hl=en Linkedin: https://www.linkedin.com/in/craig-white-mens-coach/ Facebook: https://www.facebook.com/craig.white.165  YouTube: https://www.youtube.com/@MenWithoutMasks 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com 

 

Andrew and Pete; international keynote speakers, ATOMIC founders, authors and YouTubers, are the multi award winning business duo who help small business owners scale their business so they can stop swapping time for money.

What will be discussed on today’s show: 

• How do you prioritise time for sales?
• What should we be focussed on selling?
• What things do you see are holding people back from selling and making more money?
• How do we do all this, without working every hour of the day?
• What's your best sales tips?
• How do you get more people on the phone?
• How do you not get ghosted?

What are Andrew and Pete Working on Right Now:

• ATOMICON23 - https://atomic.site/atomicon/ 

How to get hold of Andrew and Pete: 

Instagram: https://www.instagram.com/andrewandpete/ 

Linkedin: https://uk.linkedin.com/company/andrew-and-pete Twitter: https://twitter.com/AndrewAndPete 

Facebook: https://www.facebook.com/andrewandpete 

Website: https://www.andrewandpete.com/ 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

 

Ravi Abuvala is the Founder of Scaling With Systems, a business accelerator which works to bootstrap and scale their clients’ businesses leveraging paid advertising, sales funnels and fully-trained overseas assistants. In the past 14 months he has scaled 2, 7-figure businesses with less than $1,000 of his own capital and 4 commission-based employees. Today he has worked with over 500 firms around the world and placed 630 virtual assistants. He has spoken on some of the largest stages in his industry, been featured on Fox News, Forbes, and Entrepreneur.

What we discussed on today’s episode:

• Entrepreneurship
• My story from law school to dad’s cancer to starting an online business to traveling the world.
• What challenges do you face as an entrepreneur?
• What did you learn from your dad’s cancer?
• Do you regret not going to law school?
• How do you overcome these challenges?

Scaling With Systems

• What do you mean by “Helping Companies Scale Past $1MM ARR Quickly And Without Capital.”
• You’re so young, what makes you qualified to teach others how to scale a business?
• So you train virtual assistants for your clients? How does that work exactly?
• What is included inside your program and what are some of the success rates?
• Hiring/Working With Virtual Assistants
• When is the right time to hire your first virtual assistant?
• Should everyone hire one? When would you not want to?
• Where do you hire your virtual assistants from? What are the pros and cons of those areas?
• How do you know what to take off your plate (delegate) first?
• How do you make sure there is strong communication and reliability?
• Should you hire one virtual assistant for everything or multiple virtual assistants for each task?
• What should you be focused on as the business owner?

Scaling A Company

• So how does someone scale their company as quickly as possible? What are the steps they need to take?
• What’s the common mistakes you see people trying to “scale” and how do you know when you’re ready to scale?
• How much capital is really needed to grow and how quickly can you increase profits?
• Does it become easier or harder at scale?

Coronavirus

• Obviously, many companies and people have been affected due to COVID19, what are you seeing on your end, are people still making money?
• What would you recommend to those out there starting a business or trying to scale a business during this time?
• Where do you see areas of opportunity currently?

Do you have something you'd like to promote on the show?

Our Free Course On How To Scale Your Company: >>> https://scalingwithsystems.com/scale

How to connect with Ravi:

LinkedIn: https://www.linkedin.com/in/raviabuvala/ Instagram: https://urlgeni.us/instagram/raviabuvala Website Address: https://www.scalingwithsystems.com/

A Bit About Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

In this episode, Robin dives deep into an actionable framework designed to help you crush your goals and achieve more in just 12 weeks than most people manage in an entire year. If you're looking to boost productivity, elevate your business, and finish 2025 strong, this episode is your roadmap.

Highlights Covered in This Episode:

• Why You Need a BHAG (Big Hairy Audacious Goal) Learn how setting one clear, ambitious goal can supercharge your focus and results.

• The Power of the 4% Rule Discover how identifying the critical 4% of your efforts can drive 80% (or more) of your success.

• Operation Podcast: A Real-Life Example of Goal Setting Hear how a simple postcard tracking system helped book over 40 podcast interviews, boosting brand visibility and marketing ROI.

• Breaking Big Goals Into Bite-Sized Wins Step-by-step guidance on chunking your goals into manageable daily actions that create unstoppable momentum.

With this simple yet effective framework, you'll gain clarity, stay motivated, and transform your wildest ideas into actionable results. Start now, and make 2025 your best year yet!

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

In August '23 I was particularly fortunate to be a guest on the Deep Dive Podcast with Ali Abdaal. For those who don't know Ali has 6 million subscribers to his main YouTube channel.

That one single podcast interview generated 1,500 leads for my business in the subsequent 90 days, which led to 80+ sales calls and over £150,000 in booked revenue.

It blew my mind how one podcast interview could make or break the fortunes of a business owner, and so in this episode I disect what steps I went through in order to get this podcast booked.

My blinding flash of the obvious was that it was all down to the Partnerships that I built that this podcast even came about. From doing the Key Person of Influence course ten years ago with Daniel Priestley, to my friendship with author Simon Alexanger-Ong they all played a part.

The 5 Steps for Partnership are:

1. Be intentional about the 10-20 people you would like to partner up with and how the partnership will benefit both you and them.
2. Ensure you a rephysically in the same room with your partners regularly. Yes we live in an online world but nothing beats a hand shake and looking into someone's eyes!
3. Be helpful and add value.
4. Finding your inside man/woman.
5. The "Silver Platter" methodology for sealing a new partnership.

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Robin's website: >> https://www.robinwaite.com

 

Do you really need a detailed business plan to succeed? After 20 years in business, building multiple six-figure ventures (and even selling one), I’ve discovered a simple framework that works—without a bulky 40-page plan.

In this episode, I walk you through my Goal-Focus-Pricing framework, a one-page (or even postage-stamp-sized) business plan that helps entrepreneurs set clear revenue targets and reverse-engineer a successful business model.

What You'll Learn:

✅ Why Most Business Plans Fail – 75% of small business owners rate their plans as "substandard"—and why a simpler approach works better.

✅ Step 1: Setting Your Revenue Goal – How to define a realistic, six-figure target for the next 12 months.

✅ Step 2: Pricing for Profitability – The formula to determine your ideal price point and client volume.

✅ Step 3: The Sales & Marketing Math – Breaking down how many consultations, conversations, and marketing efforts are needed to hit your goal.

✅ Step 4: Finding Clients Without Overwhelm – The easiest ways to generate leads, initiate conversations, and convert prospects.

This minimalist business plan works for coaches, consultants, freelancers, and small business owners who want clarity, profitability, and freedom—without drowning in spreadsheets.

🔗 Grab my free business scorecard to assess where you stand: fearless.scoreapp.com  🔗 Book a free 30-minute diagnostic call if you need help applying this framework.

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:

>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business YouTube Channel:

>> https://www.youtube.com/RobinMWaite

Andrew Barry is the Program Director of The Course Creator Fellowship for On Deck and owner of Curious Lion. He has been a ghostwriter for some of the top corporate training programs and online courses for the past 15 years. He believes in a democratized future of online education that is built on transformational courses created by hands-on practitioners. He lives in NYC with his wife and young son.

What will be discussed on today’s show:

• How he got into online courses
• Why the ‘Time is Now’ for online courses and what is so important about them
• His work on Transformational Online Courses and what one entails
• How the fellowship for Course Creators fits into the On Deck Ecosystem
• His vision for On Deck Course Creators

Promotions

www.beondeck.com/course-creators www.curiouslionlearning.com

How to get hold of Andrew:

LinkedIn: www.linkedin.com/in/training-development-and-lead-generation/ Twitter: www.twitter.com/Bazzaruto Website: www.curiouslionlearning.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Kris Ward is the leading authority in building your business by building your team.  Kris is the founder of the Win The Hour, Win the Day philosophy.  She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! 

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was thankful to see that her business had not only survived her absence but was thriving.

Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire - James Malinchak.  She has been featured on award winning podcasts, radio and TV shows.

You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now! 

What will be discussed on today’s show:  

• Team Building
• Building a business and not with the grind
• What is the 60 /40 rule and how it can save your business
• What the 3 -D’s are and why they are so important

Free Masterclass

>>> https://www.winthehourwintheday.com/working-hard-sucks-masterclass

Win The Hour Win The Day

>>> https://www.winthehourwintheday.com/

How to get hold of Kris: 

LinkedIn: https://www.linkedin.com/in/kriswardbuildyourteam/ Twitter: https://twitter.com/krisward Instagram: https://www.instagram.com/kriswardlive/ Facebook:https://www.facebook.com/krisward.ca

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:   >> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:   >> https://fearless.biz

In this episode of The Fearless Business Podcast, host and coach Robin Waite outlines what value systems are and how attitudes embedded into entrepreneurs from their childhood can result in them being flawed. 

What we will be discussing today 

• Internal Vs External Value Systems
• What is a Value System?
• How They Can be Flawed

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Essentially buying expensive things gives you pleasure, so we can apply some basic principles to our products in business as well. In short there are surprising benefits to having an expensive product in your suite of core products.

In this episode I talk about:

• The blind taste test of two bottles of wine - essentially scientists switched the labels on two similar bottles of wine and the most expensive still came out on top both times
• Apply Pareto's 80/20 principle to your suite of core products - focuses on increasing profits by removing the 20% of products producing the lowest profit
• Also 80/20 your clientbase by removing the 20% of clients who contribute the least profit to your business to increase profits and create more time for yourself
• Sometimes you can leverage high-priced products that don’t sell very often:
  • Mobile phones (iPhone, 128gb @£949, 512gb @£1249, 1tb @£1449)
  • Cars
  • Coffee
• Communicate expertise, Costco sells a $600,000 diamond
• Prestige - Think Jack Daniels Black Label versus Single Barrel ($50 a bottle), Silver Select ($120 a bottle) or even Sinatra Century ($600 a bottle)
• Use Expensive Products as a Gimmick to Create Free Publicity - the £8,000 haircut in the Guiness Book of Records

Why most business don’t have a super expensive offer:

• Because they don’t think anyone will buy it
• But because it’s not on the shelf nobody EVER WILL BUY IT!
• Frank Kern talk about “putting offers out there”

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories.

Since starting his email copywriting journey in March 2020, stories have been Jules’ secret weapon to help his clients bring in over $430,000.

His podcast Storytelling Secrets is for coaches, consultants and course creators who want to unlock their core stories and use their stories to sell more online.

It’s the place to master persuasion and influence so you build a deep relationship with your audience. And it’s the place where real-world marketing strategies, tips and lessons are shared freely. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.

What will be discussed on today’s show: 

• What is a launch and why do entrepreneurs need one?
• The pivot from coach to a copywriter
• Why is having a copywriter in your business important?
• Jules’ 3 H's to a successful pre-launch

FREE DOWNLOAD - The 50 Best Email Subject Lines To Rapidly Generate Content Ideas:

• https://julesdan.com/contentideas/ 

How to get hold of Jules: 

LinkedIn -  https://www.linkedin.com/in/julesdan/ Facebook - https://www.facebook.com/julian.danylak/ Instagram - https://www.instagram.com/julesdanylak/ Website - https://julesdan.com 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz

John Lee Dumas is the Founder and Host of Entrepreneurs On Fire, an award-winning podcast revealing the journey of today’s entrepreneurs 7 days a week. Entrepreneurs On Fire generates over $250,000 a month in revenue and offers a free 15-day course on podcasting. With over 1 million unique listens a month, Entrepreneurs on Fire has inspired the “Fire Nation” to take control of their life and take the entrepreneurial leap.

What will be discussed on today’s show:  

• The Path to Uncommon Success
• Entrepreneurs On Fire

How to get hold of John: 

EOF: https://www.eofire.com/  YouTube: https://www.youtube.com/channel/UCXfzpliAfdjParawJljHo2g  Instagram: https://www.instagram.com/johnleedumas/  Twitter: https://twitter.com/johnleedumas?lang=en Facebook: https://www.facebook.com/EOFire 

 

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:   >> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:   >> https://fearless.biz  

Everyone loves a bargain. With Black Friday and Cyber Monday on the horizon, many businesses are now adopting the strategy to offer huge discounts on their products/services. However,  In this episode of The Fearless Business Podcast, host and coach Robin Waite reveals why this could prove detrimental to businesses.

What we will be discussing today 

• Why Offering Discounts Does More Harm Than Good
• Alternative Pricing Strategies

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

 

I get asked very frequently what my process is for producing a podcast episode, and in this episode of the podcast (a bit meta!!) I break it down for you.

My Podcast process is quite simple:

1. Come up with an overall topic for the episode. Generally this is either from questions I get asked throughout the week from clients and prospects or I might look for a topic on Google which is highly searched for. These are topics which I know will get traction because people are talking about the topic already.
2. Once I've chosen my topic for the podcast, I'll do a quick bit of research and write down a bullet point list of what I want to speak about. This is where frameworks are quite helpful, so something like my "Silver Platter Patnership" Framework might be made up of 5 steps. So if I do a 2 minutes introduction and backstory, along with 2 minutes for each step (or bullet point) and then 2 minutes for an outro, that equates to a nice succint 14 minute long episode.
3. I try and record monologues in one-take because I get into flow, and I'll only go back and re-record that short segment.
4. Without thinking about it I send it to my awesome Podcast Editor, James Ede, and he normally has it back to me within 48 hours.

This means I can get a very simple podcast episode up in a very short period of time.

The other things to consider on your podcast are:

1. Monologues vs Guest Interviews: I found when I was solely doing guest interviews my downloads were generally quite low because I was selecting relatively unknown people with small audiences and my guests weren't promoting the episode. When I switched to 3 monologues to every 1 guest interview my downloads went up fourfold and people enquiring after my lead magnets also shot up, plus the guest interviews got a lot more traction.
2. Platform: Choosing the right platform is paramount, originally I was on Anchor.fm which was good enough, but I didn't find the distribution was as wide as I wanted it to be, when I switched to Podbean again the management of the podcast was easier but the downloads increased dramatically because of the wider distribution.
3. Reviews: ASK PEOPLE FOR REVIEWS!!!
4. Spring Clean: Spring clean your podcast periodically. During th e100th episode relaunch I went through and SEO optimised all of the episode titles and descriptions, removed some of the lesser downloaded episodes. Ordered the episodes into seasons. And again on doing all of this the downloads went up.

Hope you found this helpful, let me know if you did!!

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Robin's website: >> https://www.robinwaite.com

 

Are you struggling to make consistent profits despite putting in long hours? In this episode, Robin reveals a proven framework to help you generate more profit and keep more money in your business. Robin walks you through simple, yet powerful strategies that can dramatically increase your bottom line, reduce stress, and give you the financial freedom you deserve. Learn how to avoid common mistakes, charge what you're worth, and build long-term profitability like the top 1% of business owners.

Key Profit-Boosting Strategies:

1. Raise Your Prices (Without Losing Clients)

Discover how small price increases can lead to huge profit gains. Robin explores real-life examples of businesses that boosted profits by 10-20% with minimal client attrition. Learn how to confidently increase your rates and still attract premium clients.

2. Maximize Customer Lifetime Value

Learn the secret to long-term profitability: increasing your customer lifetime value. Robin breaks down how to turn one-time buyers into repeat clients with subscription models, care plans, and excellent customer service—creating a predictable income stream for your business.

3. Keep More of Your Money

Stop letting hidden expenses eat away at your profit. Robin shows you how to streamline your overheads, manage subscriptions, and implement smart financial practices to keep more cash in your pocket. Plus, learn the "Profit First" approach to ensuring your business pays you first, every time.

To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business: 

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com

My Guest today James White who is a Sales Trainer and Mentor and is the UK’s leading prospect conversion expert. James is the founder of James White Sales Success and Co-Author of Amazon Bestseller, The Sales Genius. James delivers a wide range of sales content. Search for him on any social channel with 'jameswhitesales'.

What we’ll be discussing today:

• Tips for thriving and not just surviving during the recession

What is James working on at the moment?

• Scaling of the Sales Success Academy – https://jameswhite.business

How to get hold of James:

LinkedIn -  https://www.linkedin.com/in/jameswhitesales/ Facebook - https://www.facebook.com/jameswhitesales Insta - https://www.instagram.com/jameswhitesales/ Website - https://www.jameswhite.business/  & https://www.salessuccessacademy.global/    YouTube - https://www.youtube.com/channel/UCUqzRMkyEC3dLYj5vQtzDEw

About Fearless Business

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Minter Dial is an international professional and energetic speaker and a multiple award-winning author, specialised in leadership, branding and transformation. An agent of change, he's a three-time entrepreneur who has exercised twelve different métiers and changed country fifteen times. Minter's core career stint of 16 years was spent as a top executive at L’Oréal, where he was a member of the worldwide Executive Committee for the Professional Products Division. He’s author of the award-winning WWII story, The Last Ring Home (documentary film and biographical book, 2016) as well as two prize-winning business books, Futureproof (2017) and Heartificial Empathy (2019). 

His next book on leadership, You Lead, How being yourself makes you a better leader (Kogan Page) comes out in January 2021. He’s been host of the Minter Dialogue weekly podcast since 2010. He is passionate about the Grateful Dead, Padel Tennis, languages and generating meaningful conversations.

What we’ll be discussing today:

• Transparency on a personal and business level
• Authenticity in Business

What is Minter working on at the moment?

I am passionate about bringing about change for the better through business and leadership. The premise of my new (4th) book, You Lead, How Being Yourself Makes You A Better Leader (Kogan Page), is for leaders to be more human and fulfilled, all the while delivering on results. It's largely based on my practical experience, including running Redken worldwide (part of L'Oreal) as well as being a lifelong and dedicated groupie of an epic rock'n'roll band. 

Look out for Minters new book You Lead officially released on January 3.  

How to get hold of Minter:

https://twitter.com/mdial 

https://www.linkedin.com/in/minterdial 

https://www.facebook.com/minterdial 

https://instagram.com/mdial

His websites: https://MinterDial.com & https://MinterDial.fr  (all in French)

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Kim Krause Schwalm is an A-list copywriter who has written highly-successful promotions for some of the top direct response companies in the world. She's also launched and run multi-million-dollar businesses and held positions as a publisher, marketing director, and brand manager. Kim currently offers training and mentoring programs on copywriting as well as a popular e-letter called ‘Copy Insiders’

What will be discussed on today’s show:

• Copywriting
• What are the most important ingredients for a successful promotion?
• How to find and hire the right Copywriter
• Writing copy on your own vs hiring someone else to do it
• The #1 and #2 spots where you may be leaving money on the table in your business

Promotions

Free e-letter ‘Copy Insiders’, along with an A-List copy checklist, and a free 7-day mini-course on writing successful promotions at www.kimschwalm.com

How to get hold of Kim:

LinkedIn: www.linkedin.com/in/kim-krause-schwalm-74197/ Facebook Page: www.facebook.com/Kim-Krause-Schwalm-copywriting-106810239381136/ Website Address(es): www.kimschwalm.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

 

Leaving the world of blue-chip sales in 2014, Alison Edgar set up her own business to work with entrepreneurs, start-ups and teams. According to Forbes magazine "90% of start-up businesses fail", Alison made it her mission to flip this statistic on its head and give every business a fighting chance.

Since being crowned ‘The Entrepreneurs Godmother’ by a plethora of the world's most successful entrepreneurs including Dragon’s Den and Apprentice winners. In recognition of her services to Entrepreneurship and Business, she was honoured with an MBE in 2020. She was also invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was twice named one of the UK’s Top Ten business advisers. Alison also regularly consults with Downing Street to give my opinions on the business landscape.

Alison’s debut book ‘Secrets of Successful Sales’, is an international best-seller, has been stocked in the Top 10 Business Books in WHSmith, and was featured in the Independent’s 2019 Top Business Books written by Women. 

What will be discussed on today’s show: 

• Women in business, women in success
• Achieving with dyslexia
• How do you get what YOU want?

How to get hold of Alison: 

LinkedIn: https://www.linkedin.com/in/alison-edgar/ Twitter: https://twitter.com/thealisonedgar Instagram: https://www.instagram.com/thealisonedgar/ Website: www.alisonedgar.com

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:  >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:  >> https://fearless.biz

Colin Campbell helps service business owners position themselves as "the only logical choice" by clarifying their Unique Selling Proposition, placing it in their own book, and using that book to generate highly qualified leads online and offline.

What will be discussed on today’s show:

• What are some questions a service business owner should as themselves before publishing?
• How do you clarify your language?
• How do you clarify someone's USP?
• Do you have some examples of opportunities that your clients have produced as the result of their book?

What is Colin working on at the moment?

• https://formulapublisher.com/

How to get hold of Colin:

Website - www.formulapublisher.com

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Are you tired of being treated like an order-taker? Let me help you become your clients’ go-to for solving their business problems and developing their brands.   We do a deep dive into Personal Branding and Long-Term Brand Strategy. A LITTLE BIT ABOUT MY GUEST TODAY: Anneli Hansson is the Swedish sustainability award-winning Brand strategist and author of the best-selling course Brand Strategy Fundamentals together with The Futur. On a mission to create sustainable brands for the future, she now educates through her own programs, helping creatives transform into strategic thinkers. Her 20+ years of experience spans from both international client work and coaching start-ups, to being the CBO and CMO of Lantmännen, a multi-billion-dollar company and Northern Europe's leader in agriculture, machinery, bioenergy, and food products.   Visit Anneli's Website: https://www.annelihansson.com/ Connect on LinkedIn: https://www.linkedin.com/in/theannelihansson/ And follow Anneli on Instagram: https://www.instagram.com/theannelihansso To Apply for a FREE Coaching Session with Robin

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Robin's website: >> https://www.robinwaite.com

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world and is the centrepiece to his best-selling book, They Ask You Answer, which has been named “One of the 5 Best Marketing Books of All Time” by Book Authority. Today, Sheridan is a highly sought-after global speaker and consultant in the digital sales and marketing space, working with hundreds of businesses and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to become the most trusted voice in their perspective industry.

What will be discussed on today’s show:

• They ask you answer
• content marketing
• digital sales and marketing trends
• virtual selling 

How to get hold of Marcus: 

LinkedIn: https://www.linkedin.com/in/marcussheridan/ Twitter: https://twitter.com/TheSalesLion Website: www.marcussheridan.com

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz

Wow. Who'd have thought we'd reach 100 Episodes? During the 100th episode special, for once, podcast host Robin Waite, will be on the other side of the microphone being interviewed by Fearless Businesses Head of Content, Jessica Gough, all about the ups and downs of recording 100 podcast episodes.

What Will Be Discussed on Today’s Show

• Was it worth it?
• Who was Robin's favourite guest?
• How much time did it take?
• How much does it cost to produce a podcast?
• Why we chose to vet guests before they apply to come on.
• Has Robin made his money back from the podcast?
• Why did Robin decide to record a podcast in the first place?
• What's the future of the podcast?

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Ali Abdaal is a 26 year old British, Junior Doctor and Youtuber with over 1.9 million subscribers. He is the founder/creator of the 'Part-Time YouTuber Academy', an academy that aims to increase your following from 0 - 100,000+ subscribers. Ali himself grew his own channel from 0 - 100,000 within the space of 18 months and now earns over 100k per month through his side hustle. 

What will be discussed on today’s show: 

• How to Get 2 Million YouTube Subscribers
• The Part-Time YouTubers Academy

Check out Ali's course 'The Part-Time YouTuber's Academy':

>> https://aliabdaal.com/courses/

How To Get Hold of Ali:

LinkedIn: https://www.linkedin.com/in/ali-abdaal/ YouTube: https://www.youtube.com/user/Sepharoth64 Website: https://aliabdaal.com/

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:   >> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:   >> https://fearless.biz

Dan Bradbury is the owner of a private equity group and his primary focus is as an investor who specialises in taking companies already producing multiple six figures in revenue and accelerates their growth to over 10 million.

His love of numbers and finances is what sets him apart and allows him to find the hidden assets and weaknesses within the businesses that he invests in and the business owners that he consults.

He started out with nothing and built himself up from the ground up. Dan has over 15 years of business experience in a huge range of industries. He has founded, built and sold two companies for seven figures and has invested in over a dozen other companies on top of the five businesses that he has purchased outright.

Dan’s speciality is maximising the value of a business, whether it be simply to keep the business and reap the rewards or to exit the business for a big payout he has done on seven different occasions.

What will be discussed on today’s show: 

• Business Growth
• Scaling and exiting

Promotions 

Dans Book “Turnover is Vanity, Profit is Sanity” >> www.amazon.co.uk/dp/1691215333/

How to get hold of Dan: 

LinkedIn - www.linkedin.com/in/dan-bradbury-a9265642 Facebook - www.facebook.com/groups/bgrsyscommunity Website - https://danbradbury.com/

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz

A bit about my guest on today’s episode:

My Guest today is Tom Green, Founder of Growth Hacker. Golf professional turned entrepreneur, Tom founded his first company six years ago and has focussed on all things growth and technology. Currently running Growth Hacker which offers training consultancy and done for you services to grow your business.

What we’ll be discussing today:

• Marketing funnels and automation
• 5-day challenge funnels
• Systems and processes to scale up businesses
• Books & resources to inspire young entrepreneurs
  • Four Steps to the Epiphany
• How to build a commission only sales team
• Best software tools for entrepreneurs

What is Tom working on at the moment?

• My 5 day challenge that people can sign up for now, scheduled for a November start: https://www.growth-hacker.io/lp/5-day-challenge/

How to get hold of Tom:

LinkedIn - https://www.linkedin.com/in/tom-green-53163651/ Facebook - https://www.facebook.com/growthhacker.io Website - www.growth-hacker.io

A Bit About Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. 

What will be discussed on today’s show: 

• How agencies should measure their performance
• Key metrics to track
• Targets to aim for & industry benchmarks
• Exactly what formulas to use to calculate them
• Example metrics:
• Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
• Utilisation Rates
• Average Billable Rates
• Labour Efficiency Ratio

What is Marcel Working on Right Now:

• The Agency Profit Toolkit - https://parakeeto.com/toolkit/ 

How to get hold of Marcel: 

Instagram: https://www.instagram.com/getparakeeto/ Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/ Twitter: https://twitter.com/Parakeeto Facebook: https://www.facebook.com/agencyprofitability  Website: http://www.parakeeto.com/ 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: >> https://fearless.biz and https://www.robinwaite.com

 

My Guest today is Dan Knowlton who is the Creator of Knowlton. Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast.

What we’ll be discussing today:

• Advertainment (producing entertaining ad campaigns that drive trackable ROI)
• Content Marketing/ Social Media Marketing

What is Dan working on at the moment?

• Business Anchors Podcast

How to get hold of Dan:

LinkedIn – https://linkedin.com/in/danielknowlton1 Facebook - https://facebook.com/KnowltonMarketing Twitter - https://twitter.com/dknowlton1       Insta – https://instagram.com/danknowlton1 Website – https://wwww.knowltonmarketing.co.uk

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz

In this episode of the Fearless Business Podcast, Robin gives his listeners an insider into how he manages all his finances and capacity at Fearless Business and offers advice on how you can do the same.

What Will Be Discussed On Today's Show

• Managing Business Finances
• Goal Setting
• Scaling Your Business For Success
• Sales Formulas

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website: >> https://fearless.biz