The Fashademix Podcast (Brum Radio)
Explore every episode of The Fashademix Podcast
| Pub. Date | Title | Duration | |
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| 15 Mar 2021 | The Necessity for Disney Pyjamas and the Arrogance of Topshop. | 00:28:17 | |
The Fashademix Podcast is hosted by Laura and Sophie, two fashion academics who work at Birmingham City University on the Fashion Business and Promotions course. Join us every Thursday for interviews with great industry guests, healthy debate and relatable chat. In this first episode Laura and Sophie introduce themselves and discuss what will happen once retail re-opens after lockdown. Have our wants and needs changed? What will the High Street look like and how can small fashion businesses survive? Plus, how Philip Green dropped the ball years ago and Sophie's new obsession: the Oodie. Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running customer facing campaigns with multi million pound budgets with imagery featured in Vogue, ELLE and so on. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.
The Fashademix Podcast is a Brum Radio Podcast. | |||
| 01 Apr 2021 | Sustainable Fashion: To Boohoo or Not To Boohoo + Guest Sophie Ordige from Superdry | 00:48:19 | |
In the third instalment of The Fashademix Podcast, Laura and Sophie get to the nitty gritty of the latest Boohoo supply chain scandal and discuss where the blame lies. From manufacture to the end of the product life cycle, they discuss what consumers can do to bare the planet in mind. Special guest this week, Superdry Sustainability Warrior Sophie Ordige, discusses the brand's sustainability focus and how there will always be a place for fast fashion. Finally, hear about how H&M are introducing cactus leather in Like to Know. IN THE KNOW: For more information on the Boohoo Supply Chain Scandal, click here. Laura also mentions the Rana Plaza incident.
LIKE TO KNOW: The developer of cactus leather is Desserto. Find more info on H&M and their sustainability policies, here. -------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast.
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| 17 Mar 2023 | Jenna Robinson - The True Cost (Married at First Sight) | 00:42:33 | |
Today we talk to the wonderful Jenna Robinson about her time on Married At First Sight, her love for Cow Birmingham and how she is re-educating people on Veganism one step at a time. Let us know your thoughts about this podcast by getting in touch via our Instagram & TikTok: @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 17 Mar 2021 | The Evolution of Influencers with Special Guests Dan and Mel, Founders of Lounge Underwear | 00:47:44 | |
Welcome to The Fashademix Podcast episode 2! In this episode Laura and Sophie discuss the power of influencers: how they are evolving as well as how they would like the industry to change. The founders of Lounge Underwear, Dan and Mel talk through their innovative business model and how their brand has intensified throughout the pandemic. Both lecturers discuss how high street brand H&M are working on futuristic products and question if this is a step too far. Guests Dan and Mel Marsdon are the founders of the well-known Birmingham based brand Lounge underwear.
IN THE KNOW: Laura and Sophie discuss the power of influencers, how www.inthestyle.com have stepped up how brands use influencers by connecting their audience with relatable people such as @ladbabymum, how their views differ and why one is influenced more than the other.
GET TO KNOW: Founded in 2016, Birmingham based www.loungeunderwear.com is an online retailer of underwear, swimwear and comfort clothing. The business founders, Dan and Mel discuss how they have combined an old-school work ethic with modern marketing techniques to build a fast-growing e-commerce brand and generate terrific sales.
LIKE TO KNOW: the product of the podcast is a discussion around the www.hm.com lab Germany High-Tech Jacket which states it can 'Make a Long-Distance Relationship Work'.
Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast.
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| 06 Sep 2022 | What do Jane Fonda, Paris Hilton and Katie Price have in common? | 00:48:35 | |
This week the girls are back with more industry news. A big shout out from Team Fashademix to Sam Preston our amazing guest as we talk careers, children, styling and a mutual angst for Philip Green. An accidental theme of diversity in fashion in this week's in the know as the girls celebrate age and race in the fashion industry. And like to know bigs up the selling app Vinted. What's going on with Sophie, this week she's buying from Vinted and starting to fall for the Kim K trap. Is there any going back!!! Also a surprise announcement slipped out in the like to know at the end pf the episode where Laura reveals a big secret. More on that and celebrations next week. Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram: @fashademix and Twitter: @fashademix -------- Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 26 Nov 2021 | Watermelon Sugar Cry (A Black Friday Special) - with Special Guests Elizabeth and Judith from efitter | 00:50:26 | |
Watermelon Sugar Cry - with Special Guests Elizabeth and Judith from efitter This week, Laura and Sophie discuss Harry Styles, his gender neutral beauty line Pleasing, and Sophie tells the unbelievable story of when she met him in London. They also discuss M&S allowing their staff to state their pronouns on their name badges, BoohooMAN’s augmented reality campaign Hack Friday, and whether or not you should be allowed to contact your boss outside of working hours. Then they’re joined by Elizabeth and Judith from efitter. They discuss starting their business out of the frustrations un-uniform clothing sizes, the impersonal experience of shopping, and how clothing often doesn’t take into culture into account. They also talk about their future, how they can continue to help their consumers, their podcast The FIT, and which retailers they think need to improve their sizing! For their Like to Know, the girls praise the classic supermarket brand George at Asda. From selling fast fashion companies, brands that grow with their consumers, and the convenience of being able to buy a Missguided dress while you do your weekly food shop! Don’t forget to rate and subscribe wherever you get your podcasts. -------- Follow us on Instagram: @fashademix and Twitter: @fashademix
Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 24 Jun 2021 | Trickle Up or Down? What Does Luxury Mean to You? With Special Guest Melissa Johnson. | 00:48:07 | |
Trickle up or down? What does luxury mean to you? Sophie and Laura introduce a luxury fashion special, as they consider what luxury actually means, in and out of the fashion industry context. As the pandemic has rocked the industry, they talk about the digital lessons learnt in the luxury industry and discuss how the trickle down effect has changed fashion forever. And what a perfect guests for the luxury fashion podcast as the girls interview Melissa Johnson, stylist from Harvey Nichols and content creator. Aside from human fashion... Laura and Sophie of course have crept in their love for dogs and talk about pets and fashion. Sophie is obsessed with her pjs and loungewear from @Dogsy and they talk all about how fashion retailers are helping their dog parents twin their outfits with their furry friends. Retailers such as @missguided, @asos and @inthestyle @joules have all incorporated pooch fashion into their collections. IN THE KNOW: Luxury fashion: what does luxury actually mean in the context of the fashion industry? The girls talk about digital lessons learnt in the luxury industry how the trickle down effect has changed fashion forever. GET TO KNOW: What a perfect guest for an episode all about luxury: Laura and Sophie interview Melissa Johnson, stylist from Harvey Nichols and content creator. Find Melissa @melissareannejohnson
----------------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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| 16 Dec 2022 | Balenciaga Catastrophe, Advent Calendars & Snapchat Filters: When An Apology Simply Isn't Enough | 00:43:55 | |
🚨 *TRIGGER WARNING* 🚨 - This podcast contains topics of: child pornography and grooming. In this episode of the Fashademix, Laura and Sophie have a meaningful conversation about childhood experiences and how they have impacted their buying decisions and as well as how they handle day to day pressures. They also discuss in depth the catastrophic error made by the luxury fashion house Balenciaga. For over a century, the high fashion brand has been synonymous with wearable luxury, fluid tailoring, and in more recent years – Kim Kardashian. However, after several atrocious styling decisions in November earlier this year, Balenciaga is now being uttered in the same breath as child pornography, grooming, and, even Satan. What does this mean for the future of the brand. They get to know M&S with their recent Christmas advert calendar and look forward to the new year and what lies ahead for The Fashademix! HAPPY NEW YEAR! Love Laura, Sophie and Producer Pete! -------- Let us know your thoughts by getting in touch via our Instagram page @fashademix -------- Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 28 Oct 2022 | Your Girls Are Seniors: The Perfectly Imperfect and Overpriced Stationary | 00:50:27 | |
Mrs Carter has some news for you! She is about to embark on an epic new chapter as a Senior Lecturer in Fashion Marketing at University of Northampton. Join us for our celebrations and a good old chat with Tilly Young, a PLT student ambassador that tells us about her amazing role, how the brand is utilising micro influence and it's new second hand app! This weeks in the know talks all things Christmas, cost of living, designer stationary and praise for brands that are designing niche collections for menopause and individuals with Breast cancer. Big kudos from the Fashademix! -------- Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 06 Dec 2021 | Sensationalisation - with Special Guest Laura Martin | 00:44:40 | |
Sensationalisation! - with Special Guest Laura Martin This week, Laura and Sophie discuss Amazon’s Try Before You Buy fashion line and whether it will help or hurt with debt, and which shops are the quickest at getting your refund money back to you. They also discuss Google launching a research tool to help brands understand their environmental impact, Eleanor Antoniou going a year without fast fashion, and Tesco’s covid themed christmas advert. They’re joined by fashion editor-writer-stylist-consultant, all around multi-hyphenate, Laura Martin! They discuss whether magazines will make a comeback, their Instagram aesthetics, and Kate Moss. They recap Laura’s rise from fashion product development, to magazines like Elle, to working on the radio, and they also discuss Laura’s breast cancer - working through it, whether it changed her style, keeping her hair, and the power of positivity! The girls use this week’s Like To Know to tell their families what they want for Christmas. They discuss sticking to Christmas lists, the best presents they’ve received, practical gifts, and the incredible longevity of GHD hair straighteners! They also debate whether the best gift you can give this Christmas is buying homeless people lunch in New Street station through the charity Midland Langar Seva, or rating the Fashademix five stars on iTunes and leaving a lovely message! Don’t forget to rate and subscribe wherever you get your podcasts. -------- Follow us on Instagram: @fashademix and Twitter: @fashademix
Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 13 Jan 2023 | New Year, New Chapter! | 00:41:16 | |
Happy New Year! ✨ The girls are feeling all the positive vibes as they set their intentions for 2023 with the help from Francesca Amber. Not only do they celebrate the life of Dame Vivienne Westwood but also Ben Francis for his recent MBE, as well as the work by ITS owner Adam Friday and fiancé Jamie Corbett. Is Calvin Klein's new approach the future for retail or simply a 'testing the water' strategy for survival? Hear all about what not to do with a Tiffany bracelet and why being dyslexic is a work of art! Let us know your thoughts by getting in touch via our Instagram page @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 13 May 2021 | Fashion Babs: The Future of Fashion Education | 01:03:24 | |
This week Sophie and Laura talk more about their careers as academics and supporting future fashion graduates in the fashion education journey. Special mentions go to Birmingham City University, and The School of Fashion and Textiles, where they both lecture on the Fashion Business and Promotion course. Sophie and Laura address the ongoing stigma around fashion as a career, especially the jump from school to university, and the presumption that 'fashion' isn't deemed a viable career. They aim to break down those barriers, address those negative retail head lines and discuss the sheer opportunities for anyone wanting to be educated to transfer to the fashion industry. Their special guest is fellow academic Mike Hansell, their friend and ex-colleague who formed part of their 'bcu babs' crew. Mike joins them by telling his own tales of education, his love for the 'shacket', working for some of the UKs leading retailers and now for another University as a senior fashion lecturer. Follow Mike (and have a little look at his shackets) on Instagram. For more information on BCU and the courses on offer: For more on the next BCU open day (and a chance to see Sophie and Laura in the wild!) have a look at: -------- Follow us on Instagram and Twitter: @fashademix Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. | |||
| 17 Aug 2022 | Say what Ms Carter?! - with Special Guest Lindi Explode Social Media | 01:05:43 | |
Say what Ms Carter?! - with Special Guest Lindi Explode Social Media After a longgggg ass break the girls are back by demand. Laura is now a married woman and is damn lucky to share the same surname as Beyoncé, while Sophie's surname is that of a garden centre. The girls are back and catching up on the the cost of living crisis. Did we hear Sophie say she was being more sustainable???
-------- Follow us on Instagram: @fashademix and Twitter: @fashademix
Laura Carter has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 17 Feb 2023 | The Sneaker Doc - How Much Should You Pay For Trainers? | 00:43:45 | |
The girls welcome the talented entrepreneur, James harper who discusses his innovative business idea and how it has grown from strength to strength. James educates the girls on the sneaker industry and explains that luxury doesn’t necessarily mean quality. Is the price tag worth it?! Take a listen to find out which brands James would stay away from! Let us know your thoughts by getting in touch via our Instagram & TikTok: @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 03 Mar 2023 | The Brits, Binges & Beaverbrooks | 00:37:43 | |
TW: Child Pornography, Sexual Assault & Abuse. The girls talk love languages, Producer Pete and Valentines to start as they thank new followers and listeners for joining them on the Fashademix journey. Kick starting the conversation on the tragic case of this years Brit Awards, giving as little airtime as possible to Balenciaga and Alexander Wang. Then moving on to Burberry's new branding, Tiffany's mid-life crisis and Zara's make up range for children - childs play or pageant-esque? Help us decide! Finally wrapping up with the new trend of de-influencing. Let us know your thoughts by getting in touch via our Instagram & TikTok: @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 21 Apr 2023 | Can you be a Dr of Ye West? | 00:39:13 | |
TW: Racism/Antisemitism Ohhhh are you guys in for treat today! The segment you never knew you needed has accidentally been born - Opinions with PETE (sounds better than it reads haha). Pete joins the girls for one of this weeks hot debate topics! In this episode the girls talk about the latest bra trends, the impact of shock factor fashion and Ye West and Adidas (yes, the subject of Sophie's PHD) getting their boobs cast by artist Lydia Reeves for M&S. Let us know your thoughts about this podcast by getting in touch via our Instagram & TikTok: @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith-Carter is a senior lecturer in fashion marketing as well as assistant course leader in the school on business and Law. Prior to Working in academic for 6 years Laura worked on large scale customer facing fashion campaigns with editorial in advertorial features in publications such as Vogue, Elle, The Telegraph and Woman and Home. Laura is also a freelance fashion writer with a research interest in ethical marketing. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 27 May 2021 | Pay, Perks and Pink Boden Jumpers with Special Guest Hannah Eichler, from the Mail Online Fashion Finder | 01:12:16 | |
This episode has been inspired directly by our listeners and followers. Sophie and Laura discuss financial transparency, wages v perks and make reflections on their listeners' experiences with pay in the fashion industry. A special thanks to @merchandying @lifeofabaa @merchlife for your insight and support for our podcast account. Sophie and Laura interview the fantastic Hannah Eichler, from the Mail Online Fashion Finder and talk all things fashion journalism, celebrity style and loungewear burn out. IN THE KNOW: As Sophie and Laura discuss wages, they mention Aldi Graduate Schemes: Spotlight on @isawitfirst who offer their staff free lunch daily and other fab perks: https://www.isawitfirst.com/pages/careers E-Fitter: https://www.efitterapp.com LIKE TO KNOW: This episodes like to know puts a spotlight on Selfridges, as they discuss the new retail concept of weddings in store. This sparks a conversation around innovative retail space and bringing experience into store to create value. -------- Follow us on Instagram and Twitter: @fashademix Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. | |||
| 08 Jul 2021 | Digitally I'm On Trend - with Special Guest Lucy from Pretty Little Thing | 00:42:43 | |
Digitally I'm On Trend - with Special Guest Lucy from Pretty Little Thing Laura and Sophie explore the latest trend of digital fashion and discuss if there truly is a need for this latest movement. Should this be something we need to be investing in or is it simply a craze that will die out over time? Listen to the girls gain a further understanding and discover which brands are leading the way and if they will be jumping on the band wagon. They are joined by the lovely Lucy from @prettylittlething who is one of the creators of the ever so successful podcast ‘Behind closed doors’ as well as running other extremely successful global social channels for the brand. Lucy delves into how the fast fashion retailer cares about their staff and creates not just a successful business but a community for their employees. Their get to know is the newly developed fashion brand @madebysjp which creates one of a kind dresses from recycled fabrics and launched throughout the pandemic. The owner of the brand Sarah has created a platform for customers to customers to customised their dresses tailored to their individual tastes. ----------------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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| 27 Jan 2023 | Your Girls Were Scammed! | 00:36:06 | |
This week your girls fall for an epic PR scam! More on that on a later date, can you guess? Hun, we got scammed! In the know this week is all things reality - do you agree with the girls that reality TV needs a shake up?! Covering The Apprentice 'Boardroom Barbies' and Love Islands imbalance and green washing, as well as Adidas trying to steal stripes out of everyones wardrobes. Pathetic. Finally, this weeks like to know features a missing glove, great customer service and value co-creation from Jacqameus! Let us know your thoughts by getting in touch via our Instagram page @fashademix -------- Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 03 Oct 2021 | Prada or Nada - with Special Guest Alexandra Powley | 01:06:57 | |
Prada or Nada - with Special Guest Alexandra Powley This week Laura and Sophie kick things off with an in depth discussion about the Met Gala - Kim Kardashian, memes, protests, outfit choices, and more! They also discuss Liberty Poole, In The Style, and relatable influencers, then debate the pros and cons of LVMH’s aim to hire 25,000 young people. They’re joined by luxury fashion consultant Alexandra Powley (alexandra_iancovici), who started as a receptionist at Holt Renfrew in Canada before working her way up companies like Bergdorf Goodman, Selfridges and Prada. They discuss the hard work involved in a dream job, how to align yourself with a brand’s ethics, and whether the luxury industry can be inclusive and exclusive at the same time. The girls have individual Like To Knows this week - Sophie professes her love for Everything5Pounds.com and the joys of finding brands on a bargain, while Laura goes more upmarket to promote The NAP Co and their incredibly comfortable bras. High-end or low-end, let us know where you stand! -------- Follow us on Instagram: @fashademix and Twitter: @fashademix
Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 05 Aug 2021 | No Greenwashing Please - and a fan-girly interview with amazing photographer Rebecca Spencer | 00:40:48 | |
No Greenwashing Please - and a fan-girly interview with amazing photographer Rebecca Spencer This week Sophie and Laura discuss the tricky phenomenon of greenwashing in the fashion industry. What can you do to make sure you don't fall for it? Plus the girls go in full fan-girl mode when they get to interview the fantastic rebeccaspencer_photography. Specialising in Fashion, Celebrity, Influencer, Street Style and Lifestyle Photography, Rebecca is known for her candid, Instagram-style photography. And amazingly, a lot of her work is actually shot on an iPhone. #theaspirationalbestfriend https://www.rebecca-spencer-photography.com/ ----------------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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| 01 Nov 2021 | No Chin Cuffs, Hun - with Special Guest Lucianne Tonti | 00:56:04 | |
No Chin Cuffs, Hun - with Special Guest Lucianne Tonti
This week, Laura and Sophie start off with a discussion about Angelina Jolie’s hair extensions and chin cuffs and whether the trend will catch on. They also touch on Fendi collaborating with Skims, IKEA taking over the Topshop space on Oxford Street, the reaction to the latest John Lewis advert, and Coca Cola being one of the world’s biggest plastic polluters.
They’re joined by the wonderful Lucianne Tonti, a sustainable fashion researcher and writer, and their first Australian guest! They talk about Lucianne’s made-to-order company Prelude, how Covid has affected how we think about and shop for fashion, and Lucianne’s hopes for the future of the industry. Her book Sundressed will be out next year!
And in the new tradition of having different Like To Knows, Laura promotes the long hot water bottle company Yuyu, which has been by her side for over nine years. Sophie talks about Francesca Amber’s podcast Law of Attraction Changed My Life and how it's helping her practise gratitude, and also murder podcasts!
Don’t forget to rate and subscribe wherever you get your podcasts. -------- Follow us on Instagram: @fashademix and Twitter: @fashademix
Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 10 Feb 2023 | Police Constable Hillier & Doctor Laura Sheprard | 00:35:54 | |
So much to talk about this episode from Brooklyn Beckham's styling career to Kylie Jenner's roaring breast! Find out why Sophie never did become a police woman and why Laura can’t open a pomegranate! Let us know your thoughts by getting in touch via our Instagram & TikTok: @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 29 Apr 2021 | Vanity Sizing and the Justin Bieber Effect - With Special Guest Rosie Ann Butcher | 00:57:12 | |
This week Laura and Sophie discuss the ongoing issues with clothing size variations and pricing within the fashion industry. How can brands justify the differences in sizing and who is responsible when brands sell the same product at different prices. Plus, the very talented fashion photographer and influencer Rosie Ann Butcher talks through her career to date, how she prides herself on minimal retouching as well as how she champions brands that are sustainable and inclusive. IN THE KNOW: Laura mentions a photo that went viral, about the insane variation in jeans that are all labeled 'size 12'. This is that image: Chloe Martin posted this photo of pairs of jeans all marked as size 12
GET TO KNOW: Follow @rosieannbutcher on Instagram. You can check out more of her work on www.rosiebutcher.com. Rosie talks about video filters and how glitches in the filters can give away the celebrity using them. For some examples on this, have a look at James Welsh's YouTube video Fake Skin, Fake Faces, Misleading Marketing - Instagram VS Reality - Part 5. Sophie mentions a charity T-shirt made by In The Style after the death of Caroline Flack. You can find the shirt here. LIKE TO KNOW: The like to know is the incredible charity @thegirlsnetwork who’s mission is to inspire and empower girls from the least advantaged communities by connecting them with a mentor and a network of professional female role models -------- Follow us on Instagram and Twitter: @fashademix The Fashademix Podcast is a Brum Radio Podcast.
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| 02 Dec 2022 | And You Thought We Just Knew About Fashion?! | 00:43:37 | |
This podcast was recorded 2 weeks prior to the release date. Sophie & Laura will be updating their stance on Kanye West in the next episode. Which will be recorded on Monday 5th December and released in Mid December. This weeks podcast is slightly different with Laura and Sophie discussing the latest issues surrounding the World Cup, along with the social media appeal by Birmingham legend, Joe Lycett! But the girls still keep to their fashion routes by discussing the latest employee considerations by River Island. CEO Will Kernan informed staff across stores and HQ that support packages will be made available to help them during the cost-of-living crisis! This weeks like to know is all about Zalando's Adaptive Fashion collections which are embracing the disabled community. As part of their commitment to inclusive fashion, Zalando launches its first adaptive collection across private labels: Zign, Pier One, Anna Field, Yourturn and Even&Odd in 25 markets. With A dedicated landing page and accompanying marketing campaign aim to help customers discover and shop adaptive fashion on Zalando, alongside further improvements in customer experience planned over the next few months, watch this space! Let us know your thoughts by getting in touch via our Instagram page @fashademix Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter, now a Senior Lecturer in Fashion Marketing, has previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 10 Jun 2021 | Work in a Heel, Get Real w/ Special Guest Joy Campbell, Brand Partnerships Director of Graduate Fashion Week | 00:50:04 | |
Inspired by the latest controversy surrounding the demands of Amazon staff in the work place, Sophie and Laura talk all about uniform expectations in the fashion work place. Think heels and sexism, youth v professionalism and ask yourself why can't trainers and a hoodie be perceived as luxury?
GET TO KNOW: Joining the girls this week is the amazing Brand Partnership Director Joy Campbell from Graduate Fashion Week ( @officialgfw) and the girls get very excited to talk about fashion and TikTok. Check out the TikTok merch here: https://www.graduatefashionfoundation.com/news/check-out-the-merchandise-from-tiktok-residency-week-two Sophie also sneaks in her experience of the new designer outlet in the Midlands- McArthurGlen. https://www.instagram.com/mcarthurglenwestmidlands/
Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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| 20 Jan 2023 | Meryl Williams (BBC Traitors) - Use Your Difference To Make A Difference | 00:35:05 | |
So here goes our first guest special of 2023. And we had the absolute pleasure of interviewing BBC Traitors winner Meryl Williams. As Traitors addicts we had to try not to fan girl too much but absolutely failed. In this high energy podcast we discuss with Meryl her say yes attitude, her favourite brands and how she wants to make an impact on the fashion industry for those with dwarfism. We are truly humbled and totally inspired by Meryl. -------- Don't forget to rate and suscribe wherever you get your podcasts. -------- Follow us on Instagram and Twitter: @fashademix -------- Sophie Hillier is a Senior Lecturer in Marketing specialising in Fashion and Public Relations as well as an assistant course director in Business Management and Marketing. She has previously taught on the fashion business and promotions course for 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail. Laura Carter is a Senior Lecturer in Fashion Marketing, having previously taught on the same Fashion Business course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura's future focus is on ethical marketing and sustainability. Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham Mail, Drapers. Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit www.brumradio.com/podcasts | |||
| 15 Apr 2021 | Empowered Women Empower Women - With Special Guest Hollie Race | 00:57:45 | |
In the fourth Fashademix episode Laura and Sophie open up about female empowerment and what it means to them along with the struggles faced in today’s society. Their special guest is the talented online fashion brand and content creator Hollie Race, who talks about putting her game face on and cheerleading and empowering others by generating confidence in people along the way. Hollie discusses how she helps women be who they want to be and dress how they want to dress in order to create the trend lead content for her business along with a detailed discussion of her career to date.
LIKE TO KNOW: The like to know of this episode is the well-known brand Never Fully Dressed. Laura and Sophie discuss how a woman’s creative passion can be the driving force to a successfully run fashion empire. Follow Never Fully Dressed on Instagram. Follow us on Instagram and Twitter: @fashademix Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast.
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| 12 Sep 2021 | To Fur or Not To Fur - with Special Guests Dani and Shannon from Hissy Fit | 00:53:50 | |
To Fur or Not To Fur - with Special Guests Dani and Shannon from Hissy Fit
They’re also joined by Owner/Director Dani and Creative Marketing Assistant Shannon (@mca.shannon) from the Birmingham based clothing company Hissy Fit. They discuss founding the brand, expanding their range from rave and festival wear to more casual clothes, and how TikTok was the best thing that happened to the company - @hissyfitclothing.
This week’s like to know takes a look at Superdry partnering with Oxfam for an in-store give back scheme. They discuss H&M and IKEA’s buy back initiatives, and how more brands could focus on recycling and sustainability. Let us know your experiences of taking part in SecondHand September!
Superdry Partnership: https://www.theindustry.fashion/superdry-partners-with-oxfam-for-in-store-give-back-scheme/
-------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. -------- The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com | |||
| 22 Jul 2021 | Maskless in the Studio - and Special Guest Joy Julius, winner of Graduate Fashion Week's Black Excellence Prize | 00:52:45 | |
Maskless in the Studio - and Special Guest Joy Julius, winner of Graduate Fashion Week's Black Excellence Prize It's Freedom Week in the UK! Laura and Sophie are maskless in the studio but have no plans to start being reckless. How will consumers react to this new found freedom and what will the lifting of restrictions mean for the Fashion Industry and retail? Plus the girls interview fabulous human being and Kingston Uni graduate Joy Julius, who won the very first ever Graduate Fashion Week Black Excellence Prize. This week's like to know is the wonderful brand @beautybaycom who celebrate natural beauty on their instagram, saying 'nah' to 'hot girl summer' and instead going for 'no shame summer'. Also a shout out to Norway, who have decided any influencer has to declare their use of filters and edits in their posts. A step in the right direction, as @GlamourUK writes. ----------------- Follow us on Instagram: https://www.instagram.com/fashademix/ and Twitter: @fashademix
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations. The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com
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