Explore every episode of The Empowered Photographer Podcast with Elena S Blair
Dive into the complete episode list for The Empowered Photographer Podcast with Elena S Blair. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Episode Summary: Word of mouth is often hyped as the “best” kind of marketing, but in this episode, I’m flipping the script. After 14 years in business, I’m here to share why I believe word-of-mouth marketing is not the most reliable way to grow your photography business. I’ll explain what to focus on instead, where to put your energy for long-term success, and how to take control of your marketing strategy without depending on referrals.
What You’ll Learn in This Episode:
Why word-of-mouth marketing isn’t as effective as it’s made out to be
The importance of client experience over referral codes
Where to focus your energy for long-term, sustainable growth
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
04 Apr 2025
The Real Reason You're Burnt Out (It's Not What You Think)
00:04:46
Episode Summary:
Burnout is a buzzword that shows up every year as busy season approaches—but what if burnout isn’t about doing too much? In this episode, Elena shares a powerful reframe that may change everything for you: burnout isn’t from overworking; it’s from doing too many things that don’t light you up. She’ll walk you through how she structures her business, her schedule, and even her personal life to stay energized, creative, and obsessed with what she’s building. This is your reminder to check your alignment, not your to-do list.
What You’ll Learn in This Episode:
Why burnout isn’t about how much you’re doing
How to audit your schedule for alignment
What it looks like to build a business that energizes you, not drains you
Why saying yes to the right things is the key to long-term sustainability
If this episode gave you a new perspective, share it with a friend and leave a review. It helps this community grow and reminds you that you’re not alone on this journey. 💛
29 Mar 2025
Welcome to The Empowered Photographer Podcast!
00:04:04
🎙 Episode Summary: In this episode, we dive deep into what it truly means to be an empowered photographer. Beyond business tactics, the biggest challenge photographers face is feeling worthy of success. Many start photography for personal reasons, making it difficult to charge what they’re worth and confidently receive compensation.
💡 Key Takeaways: ✔️ Self-Worth & Pricing – When you undervalue yourself, you create a business model that leads to burnout. ✔️ The Power of Receiving – Charging what you’re worth allows you to show up fully for your clients. ✔️ Mindset Shift – You are not just a photographer; you are providing a luxury service capturing life’s most valuable moments. ✔️ The Cost of Playing Small – When you charge less, you feel less pressure but it also limits your success. ✔️ "When people pay, they pay attention." The more your clients invest, the more they value your work.
✨ Action Step: Think about one way you can step into empowerment today, whether it’s raising your prices, setting boundaries, or confidently marketing your work.
Choosing the Right Pricing Model: All-Inclusive vs. Sales-Based
00:05:52
Episode Summary: In this episode of Empowered, we're digging into one of the most debated topics in the photography industry—pricing models. Should you go all-inclusive or sales-based? Host [Your Name] (you can update this with your name if you'd like) shares a no-nonsense, empowering perspective rooted in over a decade of experience. Learn how to evaluate your time, client needs, and profit goals to choose the right model for YOU—not what a course or educator says is “right.” Whether you’re new to business or revamping your pricing, this episode offers clarity and encouragement to build a profitable and sustainable model your way.
What You’ll Learn in This Episode:
Why profitability is more important than pricing structure
How to assess your time investment per client session
Why your business model needs to align with your ideal client experience
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
02 Apr 2025
Why So Many Mothers Start Photography Businesses After Having a Baby
00:03:57
Episode Summary: Have you ever felt a creative fire ignite after becoming a mother? You’re not alone, and there’s research to back it up. In today’s heartfelt episode, I explore the common (and powerful) phenomenon of women starting creative careers, especially photography, after giving birth. I share my own journey of launching and growing my photography business alongside raising babies, and why motherhood can be the catalyst for deep transformation and entrepreneurial purpose.
What You’ll Learn in This Episode:
Why motherhood often inspires women to start creative businesses
How schedule freedom and creative autonomy motivate moms to pursue photography
The beautiful link between birth, creativity, and becoming a new version of yourself
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
03 Apr 2025
The Instagram Algorithm Dip: Why I'm Not Worried (And What You Can Do Instead)
00:03:40
Episode Summary: Noticing a dip in Instagram engagement? You’re not alone, but I’m here to tell you why I’m not freaking out about it, and why you don’t need to either. In this short but powerful episode, I walk you through the mindset and marketing shift that will carry your business long-term, no matter what the algorithm is doing.
What You’ll Learn in This Episode:
Why engagement dips are normal and not a reason to panic
What to focus on instead of obsessing over likes or saves
How consistency and connection on social media will always win
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
How to Make $10K/Month in Your Photography Business
00:10:11
Episode Summary: In this episode of Empowered, I'm breaking down exactly what I would do if I needed to ensure $10K/month for the last three months of the year in my photography business. The final quarter isn't a time to slow down—it's a time to push forward and create massive changes in your income! I'll walk you through my step-by-step strategy for filling your calendar, streamlining your booking process, and leveraging past clients to hit your financial goals before the year ends.
What You'll Learn:
✔ Why crunching the numbers is the FIRST step to reaching your income goals ✔ How to streamline your booking system for effortless client scheduling
✔ The power of reconnecting with past clients to fill your calendar
✔ Why leveraging scarcity in your marketing can drive last-minute bookings
✔ How to plan a highly profitable mini session event to generate fast cash
✔ The mindset shift needed to take swift, consistent action in your business
Resources and Links:
HoneyBook – My go-to client booking and management tool
🎧 Subscribe to Empowered so you never miss an episode!
If this episode was helpful, take a screenshot, share it on Instagram, and tag me! Let’s finish the year strong together. 💪
31 Mar 2025
Mindfulness for Photographers: Why It Matters & How to Begin
00:05:35
Episode Summary: Mindfulness may be trending, but in this episode of Empowered, we’re talking about why it’s truly essential especially for photographers. I share how practicing mindfulness has helped me stay grounded, focused, and connected to my work in more meaningful ways, and why it’s not just about meditation. Whether you’re deep in the busy season or navigating creative burnout, this episode offers encouragement and simple tools to care for the artist behind the camera: you.
What You’ll Learn in This Episode:
What mindfulness really is (beyond the buzzword)
How mindfulness can improve your creativity, reduce stress, and prevent burnout
Simple ways to start a mindfulness practice that actually fits into your life
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Let's Talk About "Shoot and Burn": Profitability, Digital Files & Respect in the Industry
00:04:24
Episode Summary: In today’s episode of Empowered, I’m unpacking the phrase “shoot and burn” and why it’s time we let it go. If you’ve ever felt judged for offering digital files or running an all-inclusive photography business, this one’s for you. I’ll share why profitability isn’t about how you sell—it’s about how much time and value you’re creating per session. This is a call for community over competition, and a reminder that there’s more than one right way to run a successful photography business.
What You’ll Learn in This Episode:
Why the term “shoot and burn” is outdated and unhelpful
How digital files can be the highest value item in your business
The real metric that matters: time-efficient, sustainable profit
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
03 Apr 2025
Should You Go All-Inclusive or Sales-Based? Let's Break It Down
00:04:39
Episode Summary: Are you stuck between choosing an all-inclusive pricing model or a sales-based package structure for your photography business? In this episode, I walk you through how to figure out what works best for you no industry pressure, no “right” way. Just profitability, practicality, and sustainability. Let’s dive into how to align your pricing with your time, goals, and the clients you truly want to serve.
What You’ll Learn in This Episode:
Why profitability isn’t about your pricing style it’s about how much you’re actually making per hour
The real cost of time in both all-inclusive and sales-based models
How to choose a pricing model based on your lifestyle, business structure, and client experience
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
04 Apr 2025
How to Make Mini Sessions Actually Work for You
00:04:47
Episode Summary: Mini sessions: love them or hate them, they’re one of the most debated topics in the photography industry. In this episode, I’m breaking down why I don’t hate mini sessions and exactly how I structure mine to sell out every time and bring in serious profit. Whether you’ve tried minis before or you’re considering them for the first time, this bite-sized episode will help you avoid common mistakes and use mini sessions to grow your business and your email list.
What You’ll Learn in This Episode:
Why mini sessions should never be a regular part of your pricing page
How to create scarcity and structure mini session events for maximum success
My personal strategies for selling out sessions and boosting your email list in the process
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
How Motherhood Became My Superpower in Business
00:09:32
Episode Summary: In this deeply personal episode of Empowered, I’m sharing how becoming a mother didn’t hold me back from building a successful photography business—it fueled it. From the first photos of my newborn to leaving my nursing job and building a multi-six-figure business, motherhood has been the foundation of my creativity and drive. This episode is a love letter to moms with big dreams—reminding you that you don’t have to choose between being present for your children and pursuing a life that lights you up.
What You’ll Learn in This Episode:
Why motherhood is not a limitation but a catalyst for growth and ambition
How each child’s birth inspired a new chapter in my photography business
The importance of holding onto yourself while raising children
Links & Resources:
The Awakening by Kate Chopin (mentioned in the episode)
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
How One Photographer Tripled Her Income (And Booked Out Her Calendar)
00:05:13
Episode Summary: In this episode of Empowered, I’m sharing the story of one of my Mastermind students who went from overwhelmed and underpaid to fully booked and thriving with a baby on the way. This isn't just a feel-good story (though it is that too); it's a real example of how clarity, confidence, and systems can completely transform your photography business. Tune in to hear exactly what she did, and how you can apply the same steps to your own growth.
What You’ll Learn in This Episode:
How a clear brand, website, and portfolio can boost confidence and visibility
The power of an email list and a single message that added 20 clients to her calendar
Why simplifying pricing and adding systems leads to more profit and more freedom
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Time-Saving Tips for Your Photography Business
00:08:54
Episode summary: Hey friends! Today, we’re diving into time saving tips that will help you run your photography business more efficiently so you can get back to what you love taking photos and enjoying life! Running a photography business can feel overwhelming, but with the right systems in place, you can free up your time and reduce stress.
Mentioned in This Episode:
Creating email templates to streamline communication
The power of batch working for efficiency
Improving your editing workflow or outsourcing editing
Using scheduling tools for social media and blog content
Getting the household help you need to take your business seriously
Links & Resources:
HoneyBook – Studio management software for automating emails, get 25% of monthly for the 1st year
Thanks for tuning in, and remember, you’ve got this!
Subscribe & Review: If you loved this episode, please subscribe and leave a review! Your support helps me continue creating valuable content for you. 💛
31 Mar 2025
Struggling to Find Clients? Ask Yourself These 4 Hard Truths
00:05:03
Episode Summary: If you’re feeling stuck or discouraged about finding photography clients right now, this episode is for you. In today’s Empowered, I’m sharing four honest questions you need to ask yourself when things aren’t working. These aren’t trendy quick fixes they’re real, grounded mindset and strategy shifts that will help you refocus and make real progress. Whether it’s your portfolio, your marketing, or your confidence holding you back, let’s uncover what’s really going on so you can finish the year strong (or start the next one even stronger).
What You’ll Learn in This Episode:
Why a professional, consistent portfolio is still your most powerful sales tool
The danger of relying only on social media and how to market smarter
How obsessing over your competition is draining your energy (and what to do instead)
The real importance of believing in yourself and your business
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
04 Apr 2025
How to Raise Your Prices Without Losing Clients
00:02:42
Episode Summary:
In this short and powerful episode, Elena breaks down the exact pricing strategy she uses to grow her photography business while keeping her loyal clients. You'll learn how to raise your rates with confidence, maintain client trust, and move toward profitability, without overthinking it.
What You’ll Learn in This Episode:
Why incremental pricing increases are more effective
A simple email strategy to retain loyal clients during price changes
How to create pricing goals based on your business, not someone else’s
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
03 Apr 2025
You Don't Need to Be on Every Social Media Platform
00:03:11
Episode Summary: Feeling pressure to show up everywhere online? Let’s take that weight off your shoulders. In this episode, I’m sharing my honest take on why you don’t need to be on every social media platform to have a thriving photography business and what to focus on instead to grow with more purpose and less burnout.
What You’ll Learn in This Episode:
Why less is more when it comes to social media
How to choose the right platform to focus your energy on
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
02 Apr 2025
The Energetics of Goal Setting: Why the Process Matters
00:07:07
Episode Summary: In this empowering episode of Empowered, we’re diving deep into the energy behind goal setting, what makes it healthy, what makes it toxic, and how to approach your goals in a way that actually supports your growth as an artist and business owner. I’m sharing my personal reflections, including how using a phrase or word to guide your year can be just as powerful as setting a traditional goal. Whether you’re chasing six figures or simply trying to show up more consistently, this episode will help you reframe your goals and embrace the process.
What You’ll Learn in This Episode:
Why attaching your self-worth to your goals can become toxic
How to shift your focus from the outcome to the process
A powerful practice to guide your year with intention
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
When It's Hard, It Doesn't Mean You're Doing It Wrong
00:06:02
Episode Summary: In this episode of Empowered, we’re getting real about the often-glossed-over parts of building a photography business. There’s a lot of talk about ease and alignment and while that’s the goal, the road to get there isn’t always smooth. I’m breaking down why it’s okay for things to feel hard, how toxic positivity in the entrepreneurial world can be misleading, and why you shouldn’t let early challenges make you question your path. This is your reminder that growth takes time, and hard doesn’t mean wrong.
What You’ll Learn in This Episode:
Why hustle isn’t always bad—and how it shows up differently at every stage
The danger of unrealistic advice in the photography education space
How to use mistakes and hard moments as fuel for learning and growth
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
04 Apr 2025
Redefining "Full-Time" Success in Your Photography Business
00:04:10
Episode Summary:
In this empowering episode, we’re flipping the script on what it means to be “full-time” or “successful” in your photography business. Elena invites you to consider that six figures and leaving your day job aren’t the only ways to define legitimacy or passion. Whether you’re a parent who wants to work just a few sessions a month, or someone with a day job they love, your business is valid and you deserve to treat it seriously.
What You’ll Learn in This Episode:
Why “six figures” isn’t the only measure of success
How to define your own version of a full-time photography business
The importance of building professional systems no matter your income goals
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
How to Choose the Right Photography Mentor (Without Getting Burned)
00:07:12
Episode Summary: In this episode of Empowered, I’m diving into something that feels more important than ever in today’s coaching saturated world: how to choose the right mentor or photography coach. With so many courses, masterminds, and mentorships out there, it’s crucial to know what to look for, and what to avoid. I’m sharing honest, heartfelt advice based on my own experiences as both a mentor and a student, so you can invest with clarity, confidence, and alignment.
What You’ll Learn in This Episode:
The most important quality to look for in a mentor (hint: it’s not their income)
Why “guaranteed results” are a red flag in the coaching world
How to tell if a mentor has real experience or is just good at marketing
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Owning Your Worth
00:04:24
🎙 Episode Summary: In this episode, we dive deep into what it truly means to be an empowered photographer. Beyond business tactics, the biggest challenge photographers face is feeling worthy of success. Many start photography for personal reasons, making it difficult to charge what they’re worth and confidently receive compensation.
💡 Key Takeaways: ✔️ Self-Worth & Pricing – When you undervalue yourself, you create a business model that leads to burnout. ✔️ The Power of Receiving – Charging what you’re worth allows you to show up fully for your clients. ✔️ Mindset Shift – You are not just a photographer; you are providing a luxury service capturing life’s most valuable moments. ✔️ The Cost of Playing Small – When you charge less, you feel less pressure—but it also limits your success. ✔️ "When people pay, they pay attention." The more your clients invest, the more they value your work.
✨ Action Step: Think about one way you can step into empowerment today—whether it’s raising your prices, setting boundaries, or confidently marketing your work.
Share your thoughts on this episode—DM me your biggest takeaway!
31 Mar 2025
3 Simple Tips to Become a More Confident Photographer
00:06:41
Episode Summary: Confidence is one of the biggest struggles for photographers at all levels. In this episode, we dive into three simple yet powerful ways to strengthen your confidence as a photographer. Confidence isn't something you're simply born with—it's a muscle that needs to be worked on consistently. Whether you're just starting out or have been in business for years, these tips will help you trust your unique vision, gain experience, and invest in your craft so you can show up as the best version of yourself.
What You'll Learn in This Episode:
Why confidence is essential for success in photography
How to trust your unique creative vision and lean into your individuality
The importance of consistent practice and shooting in different lighting and environments
Why investing in education and workshops can fast-track your growth and confidence
How to navigate the comparison trap and focus on your own journey.
Let’s Connect! If this episode resonated with you, screenshot it and share it on Instagram! Tag me and let me know your biggest takeaway.
And if you’re loving the podcast, I’d so appreciate it if you could leave a quick rating and review. It helps more photographers find the show and build their confidence, too!
Thanks for tuning in, and remember: You have a place at this table. I’m so glad you’re here!
03 Apr 2025
Is It Time to Step Into Education as a Photographer?
00:05:49
Episode Summary: Have you been wondering if you're ready to step into the educator or influencer space within the photography industry? In this episode, I'm sharing why expanding into education could be the next profitable and aligned step for your business especially if you're looking to scale without taking on more sessions. I’ll share my own journey from photographer to educator, the impact it's had, and how you can begin exploring this new revenue stream with confidence and integrity.
What You’ll Learn in This Episode:
When it might be the right time to step into education
My exact income growth path from photography-only to education and consulting
How to scale your business without taking on more clients
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
03 Apr 2025
Community Over Competition: A Story Every New Photographer Needs to Hear
00:04:46
Episode Summary: In this heartfelt episode, I’m sharing a personal story from the early days of my photography journey, a moment that almost made me quit before I really began. It’s a reminder of why the community you choose matters deeply and how the right support can uplift you, while the wrong energy can defeat you. If you’ve ever felt lost, judged, or unsupported as a new photographer, this one’s for you.
What You’ll Learn in This Episode:
Why finding the right community is essential to your growth as a photographer
How cruelty and gatekeeping in online groups can shake your confidence
Why community over competition isn’t just a slogan — it’s a mindset and business model
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
The Truth About Your Ideal Client & Pricing with Confidence
00:09:31
Episode Summary: In this episode, we’re diving into a crucial mindset shift for photographers: pricing with confidence and identifying your true ideal client. Many photographers worry about pricing themselves out of reach, but the reality is that your ideal client values your work and is willing to invest in it. If someone isn’t willing to pay your prices, they are not your ideal client. Instead of focusing on affordability, shift your perspective to the value you provide and how to communicate it effectively. Tune in to learn how to position yourself as a high-value photographer and attract clients who appreciate and invest in your artistry.
Key Takeaways:
Your ideal client is someone who values your work and is willing to pay for it.
Pricing should be based on the value you provide, not fear of losing clients.
People invest in what they truly value—your job is to position your photography as a valuable and meaningful experience.
Creating a seamless, high-end experience adds value beyond just the images you deliver.
Legacy clients stay with you through price increases because they see the worth of your service.
Raising prices may mean losing some clients, but it creates space for new clients who align with your business values.
Shifting from a scarcity mindset to an abundance mindset will empower you to build a profitable and sustainable photography business.
Links & Resources:
Join the Community – Connect with other photographers who are building sustainable businesses.
Free Pricing Guide – Learn how to price your photography for profitability.
Follow on Instagram – Daily tips, motivation, and behind-the-scenes insights.
Thank You for Listening! If you enjoyed this episode, please leave a review and share it with a fellow photographer who needs this message. Don’t forget to subscribe so you never miss an episode!
31 Mar 2025
You Are the Face of Your Brand, Not Your Kids
00:04:52
Episode Summary:
In this honest and empowering episode, we explore a hot topic in the photography world: your children do not need to be the face of your brand. You’ll hear why personal storytelling doesn’t have to mean sacrificing your family’s privacy, and how you can still be relatable, vulnerable, and magnetic online without live streaming your kids' lives. This is your permission to show up fully as you and build a powerful photography business that stands on your story, not theirs.
What You’ll Learn in This Episode:
Why protecting your children’s privacy is not only okay it’s powerful
How to market your brand authentically without oversharing
What it looks like to be the face of your business without hiding behind motherhood
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Want a Six-Figure Photography Business? Start Acting Like It
00:06:23
Episode Summary:
Everyone talks about building a six-figure photography business—but are you bringing six-figure energy? In this bold and motivating episode of Empowered, I’m sharing what it really takes to create a full-time income through photography, and why excuses, mindset blocks, and poor boundaries are often what stand in the way. If you're serious about growth (whether your version of success is $40k or $100k+), this episode is your loving nudge to stop dabbling and start showing up with focus, clarity, and drive.
What You’ll Learn in This Episode:
What “six-figure energy” actually means (and how to embody it right now)
Why treating your business like a job—not a hobby—changes everything
How to overcome common excuses around time, money, and skill gaps
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
02 Apr 2025
What to Do When a Client Doesn't Sign Your Model Release
00:04:04
Episode Summary: Let’s talk about a topic that can stir up big opinions: model releases. What should you do when a client refuses to sign one? In this episode, I share my personal boundaries around privacy, the legal and ethical truth about client image rights, and how to gracefully navigate situations where your client opts out of a release. Whether you're building your portfolio or running a high-volume photography business, this conversation will help you move forward with clarity and respect.
What You’ll Learn in This Episode:
Why clients have every right not to sign your model release
How to approach portfolio building when releases aren’t signed
How to use modified releases and protect client privacy while still marketing your business
Subscribe & Review: If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Stop Chasing Vanity Metrics, Build a Brand That Lasts!
00:05:33
Episode Summary:
In this episode of Empowered, we’re breaking up with the follower count obsession and leaning into what really matters: building a trusted, reliable, legacy brand. Whether you’re just starting or years in, this is your reminder that you don’t need to go viral, you need to show up consistently, serve your clients exceptionally, and think long term. You’ll learn how to shift your focus from visibility to value and why one great client can be worth more than thousands of followers.
What You’ll Learn in This Episode:
Why vanity metrics like likes and follower count don’t equal bookings
How to build a trusted, legacy photography brand that grows organically
What repeat clients can mean for your long-term revenue and peace of mind
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
How to Market Your Photography Business Without Social Media
00:07:16
Episode Summary: Are you frustrated with social media engagement and feeling like it's harder than ever to reach your ideal clients? You’re not alone! In today’s episode, I’m sharing three powerful marketing strategies that will help you grow your photography business without relying on Instagram or Facebook. Social media can be a great tool, but it shouldn’t be your main strategy. Instead, focus on these proven methods to build a sustainable and thriving business.
What You’ll Learn in This Episode:
Why social media is "rented real estate" and why you shouldn’t rely on it
The #1 strategy I use to book out my calendar a year in advance
How to create high-quality content that attracts your ideal clients
The importance of SEO and how to make Google work for you
Key Takeaways:
Build and Utilize an Email List Email marketing gives you direct access to potential clients without the unpredictability of social media algorithms. Every time I send an email about session openings, I book clients—100% of the time. Grab my free guide on how to start your email list (linked below)!
Create High-Quality Content on Your Website Your website is content you OWN, unlike social media where you have no control. A strong website should include a portfolio, a great homepage, an about page, and a blog. Blogging about topics your clients care about (e.g., what to wear, how to prepare for a session) establishes your expertise and attracts new clients.
Optimize Your Website for Search Engines (SEO) SEO helps your website rank on Google so clients can find you organically. Good SEO means more high-quality traffic to your site—people actively searching for photographers like you. Pair SEO with valuable blog content to maximize your reach.
Final Thoughts: Most of us waste time scrolling on social media, hoping it will magically bring in clients. But likes and followers don’t pay the bills. Instead, focus on these three powerful marketing strategies to build a sustainable and thriving photography business. Want to get started with email marketing? Download my free guide below!
What I'd Do First If I Were Starting My Photography Business Today
00:06:03
Episode Summary: Feeling overwhelmed by all the things you think you “should” be doing to grow your photography business? This episode is your permission slip to stop spiraling and start focusing. Elena shares exactly what she would do if she were starting her business from scratch today from where to spend your money to what tools are actually worth it in the early stages. Spoiler: It’s not a CRM, and it’s definitely not a $6K custom website.
Whether you're in the beginning stages or feel like you're spinning your wheels, this episode will help you cut the fluff and take real, actionable steps toward building a legit, professional photography business that actually books clients.
What You’ll Learn:
The #1 investment to make when starting out (hint: it’s not gear or ads)
Why a website is essential to taking yourself seriously
How to keep your proofing process professional even when you’re low volume
What you don’t need yet (seriously, don’t waste your money)
The most important mindset shift that will light a fire under you
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛
31 Mar 2025
Debunking the Myths Holding Your Photography Business Back
00:04:11
Episode Summary:
In this episode, we're diving deep into the common myths that sabotage photographers before they even get started. From the “oversaturated market” excuse to the idea that you don’t have enough time or hate marketing, Elena is calling out the limiting beliefs keeping you small. This is the pep talk you didn’t know you needed. It's time to get honest, take ownership, and move forward with confidence and clarity.
What You’ll Learn in This Episode:
Why “saturation” is not the reason you’re struggling to book clients
How to shift your mindset around marketing and social media
The real cost of comparing yourself to underpriced photographers
How to stop using time as an excuse and start prioritizing growth
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