The Edward Show (Edward Sturm)

E58: How to start a movement on TikTok around your brand.

+ How to find brilliant ideas for content.

+ A somewhat sleazy but effective fundraising hack for founders in big cities.

E304: 20 common mistakes when building startups and doing businesses.

Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow.

#startups #buildinpublic #entrepreneurship #solopreneur

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it.

If a large enough amount of people do this, this will jump you up to the number one spot for your keywords.

This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe white hat ways of pulling this off. We go DEEP into the details, explaining EXACTLY how each method is executed.

If you get a ton of people searching your location in Google Maps and going to it, you’ll get to number one. This episode will get you there.

For more: Ep608, “SEO Shortcuts From a 25 Year Veteran - Bill Hartzer” - https://youtu.be/Mz6JLv86L0Y

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Controversy
01:15 How the Hack Works
03:18 Black Hat SEO Services
04:24 Gaming Celebrity Sightings
05:14 Executing the Celebrity Sighting Strategy
09:18 Using Reddit for Viral Marketing
15:12 Instagram Strategy for Local Businesses
20:50 White Hat SEO Techniques
24:02 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#localseo #seohacks #seotips #blackhatseo

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords.

I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting.

Links mentioned 👇

My SEO Program: https://compactkeywords.com/

Pareto SEO: https://edwardsturm.com/articles/pareto-seo/

25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/

7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/

My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/

All my articles: https://edwardsturm.com/articles/

00:00 SEO Copywriting - Introduction
00:20 Search Intent and Pogo Sticking
02:33 Punchy Writing
03:46 Hooks
07:40 AI in SEO Copywriting
13:10 Keyword Usage
16:05 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #copywriting #searchengineoptimization #digitalmarketing

E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening.

And the ways Google has made LinkedIn Parasite SEO more competitive.

Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it.

00:00 Introduction - Parasite SEO Crackdown
01:13 How Parasite SEO Works on Reddit
02:10 Changes in Parasite SEO
03:13 Reddit's New Moderation Policies
05:27 Parasite SEO on Other Platforms
06:21 Sustainable Black Hat Strategies
08:09 Final Thoughts

#parasiteseo #blackhatseo #seo #searchengineoptimization

E312: How app store optimization (ASO) works.

This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store.

If you want your app to rank on those, listen to this.

0:00 Introduction to ASO
1:58 Exploring ASO: Insights and Strategies
3:00 Deep Dive into Keywords for ASO
8:50 Other Factors Influencing ASO Rankings
9:48 Google Play Store Optimization and Final Thoughts

#appstoreoptimization #digitalmarketing #marketing #appmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E472: Backlink strategies for 2024.

3 ways to build links covered in this episode:
- Linkable Assets
- ABC Link Exchanges
- Weekly/Monthly Roundups

Important: 3 way linking (ABC link exchanges) is considered a black hat link-building tactic and should be avoided by website owners. However, it’s still worth knowing about.

From:
https://x.com/theshaneduggan/status/1847253872496214489
and
https://back2marketingschool.com/3-way-link-building/

00:00 Backlink Strategies for 2024
01:38 Linkable Assets
05:59 ABC Link Exchanges
07:51 Weekly and Monthly Roundups
08:36 Contact Strategies for Roundups
09:13 Your Own Roundup Article
10:12 Ethical Considerations
11:09 Conclusion

#seotips #linkbuilding #searchengineoptimization #digitalmarketing

E626: New research shows not only is Google NOT dying, it is thriving.

Google Search - up 21% in 2024.

As is Google Images, Google News, and Google Maps.

Meanwhile, ChatGPT and other AI chatbots (Perplexity, Claude, Copilot, and Gemini) - Google gets 373 times more searches than them.

Earth-shattering research from Rand Fishkin, SparkToro, Datos, and Semrush.

However…

There is something to be alarmed about:

AI overviews are reducing organic clicks by 70% and paid clicks by 12%.

Top of funnel SEO is dead.

Bottom of funnel content is the solution. AI overviews STILL recommend your product. AI chatbots ALSO recommend your product.

Go where the attention is - bottom of funnel SEO on Google Search. You’ll benefit on every platform.

⭐️ Source: https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/

🧲 Compact Keywords - My Bottom of Funnel SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Rumors of Google's Demise
00:13 New Research: Google Search is Thriving
01:16 Key Findings from the Research
02:00 Google's Dominance in Search Volume
03:04 AI Tools: Niche Players in the Search Market
03:56 The Click-Through Rate Dilemma
04:46 Top vs. Bottom of Funnel Keywords
07:13 SEO Strategy: Focus on Bottom of Funnel
09:31 Conclusion: Google Search is Here to Stay
12:58 Final Thoughts and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #digitalmarketing

E70: My friend was crushing it with daily videos on TikTok. Here's what happened when he took a couple days break.

+ I'm refining my TwitterX Ad strategy.

+ What I'm learning about TikTok engagement hacks.

E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month.

It’s a niche site ranking for bottom-of-funnel keywords - and a nice story.

If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is for you.

The original findings come from https://detailed.com/q4/. The niche site mentioned is https://mondaymysterymovie.com/. And my SEO traffic article read at the end of the podcast is https://edwardsturm.com/articles/keyword-tool-estimates-are-innacurate-do-this-instead/.

The Programmatic SEO podcast (#381) mentioned: https://youtu.be/o79wDXro9EU

00:00 Intro to SEO Success Story
00:21 Overview of the Full Article
01:02 Preface and Author's Insight
01:55 The Motivational SEO Success Story
04:23 Details of the Niche Site
06:34 SEO Metrics and Results
09:13 My Related SEO Experiences
14:46 Final Thoughts

#seo #searchengineoptimization #digitalmarketing #newslettermarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

541: Most of my episodes are about how to do marketing for products that don’t go hyper-viral immediately.

But what about products that do?

I share three products that caught crazy fire right when they were launched, as well as how they were first launched.

Then I share how you can launch a product that you think has viral potential.

It’s a boolean outcome. It’s either going to pop off and go viral, or it’s not.

So if you think you have a product with a positive boolean outcome on your hands, how do you make it pop the ef off and go viral beyond your wildest dreams?

These are ideas that market themselves. And this is how you can get that initial spark.

00:00 Introduction: Ideas That Market Themselves
01:43 ShipYourEnemiesGlitter.com
04:11 Friend.com
06:47 ChatGPT
09:02 Strategies for Launching Viral Ideas
16:14 Testing and Validating Viral Ideas

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#viralmarketing #digitalmarketing #productmarketfit #ycombinator

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app.

The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself.

The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549281861687451648

My episode, “How App Store Optimization (ASO) Works”: https://youtu.be/F_ltanIMEmw

00:00 Introduction
01:17 Marketing and Sales Strategies
02:02 Survey and Feedback Techniques
04:25 Advanced App Store Optimization
05:05 Engaging with Users and Influencers
05:32 Creating Effective Ad Campaigns
08:14 Building and Promoting Features
11:57 Building in Public and Networking
13:33 Hiring and Team Building
14:29 Final Thoughts

#digitalmarketing #startups #ycombinator #buildinpublic

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience.

I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.”

Then realized the whole thing - all 9 rules - is worth sharing.

In the past 5 years, Shaan Puri’s built audiences of:

- 500k+ newsletter subscribers.
- 400k X followers.
- 500k+ YouTube subscribers.
- 100,000,000+ total downloads of his podcast.

Here are his 9 principles for how he did it.

Read it here and subscribe to his newsletter: https://www.shaanpuri.com/mailbag/how-would-you-build-an-audience-from-scratch-in-2024

00:00 Vova's Challenge
00:37 Elad’s Challenge
00:51 Vova's First Video
01:07 Shaan Puri's 9 Keys to Building an Audience
03:14 Lesson 1: Forget the Numbers
05:00 Lesson 2: Find Your Inner Nerd
07:14 Lesson 3: Build a Magnet, Not an Audience
07:46 Lesson 4: The Five D's
08:54 Lesson 5: No Such Thing as Too Long, Only Too Boring
09:02 Lesson 6: Content Over Production Quality
09:54 Lesson 7: Create a Binge Bank
10:39 Lesson 8: Sell a Feeling, Not Information
11:41 Lesson 9: Be So Good They Can't Ignore You
13:03 Final Thoughts

#contentmarketing #digitalmarketing #socialmediamarketing #myfirstmillion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up.

So does this mean you should stop writing meta descriptions?

Deeper analysis reveals why Google’s meta descriptions are better and gives clear direction on what to do for your SEO - to beat your competitors and rank higher in the SERPS.

If you want to dominate Google and get tons of organic clicks from qualified visitors, this episode tells you what to do.

💚 Source: https://seosherpa.com/seo-experiments/

🤖 Data-nosnippet HTML attribute: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Meta Descriptions
01:22 Importance of Click-Through Rates
01:58 Google's Auto-Generated Descriptions vs. Custom Meta Descriptions
02:40 Experiment Details and Results
03:47 Takeaways and Advice
05:24 SEO Strategy: Targeting Keywords
08:45 Compact Keywords
10:24 Conclusion and Podcast Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #gotomarketing #searchengineoptimization #webdevelopment

E385: The reality of working at the big Madison Avenue marketing agencies.

I worked at one of them, doing SEO for some of the biggest companies in the world.

This is what I learned.

If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this.

The Product Hunt article mentioned in the episode: https://edwardsturm.com/articles/product-hunt-results/

00:00 The Reality of Big Marketing Agencies
00:47 Competing with Big Companies
01:11 Inefficiencies in Top Agencies
03:07 Opportunities in Unbundling
05:00 In-House Marketing
06:57 Practical Tips for Solopreneurs and Small Businesses
09:29 The Opportunity

#digitalmarketing #marketingagencies #marketing #business

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche.

Here’s what you need to know about exact match anchor text vs partial match vs generic.

Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/

Low Domain Authority Sites Increase Google Rankings: https://youtu.be/o64AfxcO_Pc

00:00 De-Optimized Link Building
00:30 Case Study: Medium Credit Card Company
01:13 Strategy Breakdown: Generic Anchors
02:29 Results and Insights
03:36 Natural Backlink Profiles
04:44 Additional Tips
06:31 Episode Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E186: We just launched the biggest iteration yet of our app, https://reverb.chat/. Speech-to-speech AI and train your model.

Here's what I'll be doing to make it go viral and my thoughts on its potential failure or success.

#buildinpublic #buildingpublic #gotomarket #ArtificialIntelligence

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results.

If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpful.

This is a lot more specific than “make good content” - that’s actually bad advice. And this isn’t “get backlinks bro” - that’s also generally unnecessary advice unless you’re going after the most competitive keywords in your niche.

This is a simple and straightforward method to hitting the first page of Google.

For more SEO - Compact Keywords - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:31 Targeting Keywords
00:59 Choosing the Right Keywords
01:43 Optimizing Your Page for Keywords
02:28 Standing Out in Competitive Keywords
04:10 Using TLDRs for SEO
08:16 Submitting Your Site to Google
09:03 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seobasics #digitalmarketing #seotips #searchengineoptimization

E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor!

This tool is a game changer for people with marketing savvy.

It becomes even cheaper to make a MicroSaaS and to make linkable assets.

Build backlinks or create a product you can market with SEO and social media, and profit from.

00:00 Late Night Discovery
00:30 5 Examples
02:01 Backlinks With Remove BG
03:08 Leveraging Cursor
07:21 Marketing
09:07 Building a Brand
11:06 Case Study: BestReasonsWhy.com
13:01 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#ai #seo #digitalmarketing

E320: How Codie Sanchez made accounting software entertaining.

Most people are doing social media content marketing wrong.

They think bottom-of-funnel content can't be entertaining and viral. It can.

This is a great example.

00:00 The Big Mistake in Social Media Marketing
00:38 Breaking Down Bottom vs. Top of Funnel Marketing
00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content
05:30 Alain's Influencer Strategy for Language Learning
06:36 The Power of Entertaining, High-Converting Content
07:28 Understanding Bottom of Funnel SEO
08:12 Conclusion and Takeaways

#contentmarketing #socialmediamarketing #startups #digitalmarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E37: Influencer, Jenna Palek, released a video where she breaks down her revenue streams.

With only a few hundred thousand followers on Instagram and TikTok, she's able to get two full-time employees and an office.

Here is how a social influencer makes money.

E43: Baker-Miller Pink / Drunk Tank Pink is a shade of pink that's known to make people calm and relaxed.

I explain how I use it in interacting with people and how it can be used in marketing.

I also address criticism that its calming effects are reversed after 15-30 minutes of exposure.

This simple little hack is fun to stack with other hacks. I’d totally recommend incorporating this shade of pink into your wardrobe and products.

E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified.

Marketers are doing some serious Parasite SEO with LinkedIn Pulse and it is ranking #1 for so many lucrative keywords.

Here's what some of these wild keywords are and the super spammy way this is being done.

00:00 Introduction
00:28 Hilarious Keyword Rankings
01:14 Parasite SEO Techniques
02:32 Best Recliner Chair
02:54 Fake Engagement and Followers
04:59 AI-Generated Content
07:59 Creating a Legitimate Brand
11:20 Final Thoughts

#seo #searchengineoptimization #parasiteseo

E555: Methods and stories of businesses getting valuable, authoritative backlinks in crazy and creative ways.

Getting backlinks from .gov and .edu sites. Getting backlinks from major publications and journalists, getting backlinks from small blogs, and even getting backlinks in extremely black hat ways.

Some are white hat. Some are grey. Some are impossible shades of black. All are creative and entertaining.

If you’re doing SEO or link building, this is going to inspire you.

From: https://www.reddit.com/r/Entrepreneur/comments/1hxc8v5/what_are_some_of_the_craziest_most_creative_seo/

My SEO Program, Compact Keywords: https://edwardsturm.com/compact-keywords/

00:00 Introduction to Backlinks
01:04 Creative Backlink Strategies
01:25 Ridiculous Linkable Assets
04:34 Black Hat Link Building
06:34 Unique Back Link Stories
09:51 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #seotips #backlinks #searchengineoptimization

E554: Postmates was acquired for $2.65 BILLION in 2020. This is the legendary story of how they got their first customers.

The first part of the episode is me reading how they did.

The second part is a concise summary of the tactics they used and how they learned and validated what people actually wanted.

The third part is how you can do this with SEO.

How Postmates got their first 1,000 orders: https://read.first1000.co/p/postmates

Compact Keywords: https://compactkeywords.com/

00:00 Introduction to Postmates' Early Days
00:41 The Initial Concept and Challenges
02:50 Pivoting to Consumer Demand
03:42 Early Customer Acquisition Strategies
06:16 Leveraging Media and SEO
09:04 Reflections and Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #gotomarket #marketingstrategy

E559: Go to market stories from 37 billion+ dollar companies.

This episode will answer two questions: 

1. How do people hear about your product?
2. Why do they buy it?

This is what’s known as a GTM Motion, or Go-To-Market Motion.

I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart.

If you need a how-to guide for marketing and sales, this one is for you.

Super actionable, direct, and fantastic stories.

Sources for the episode 💎👇

100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions

Compact Keywords: https://compactkeywords.com/

00:00 Introduction and Gratitude
00:40 Understanding Go-to-Market Motions
01:04 High Intent Customers: Strategies and Examples
07:04 Low Intent Customers: Strategies and Examples
19:19 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #gotomarket #digitalmarketing

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an expert to write the article for free.

This is an 11-minute master class in SEO.

E183: My TwitterX Space with Benjamin Boman.

I riff on many of my favorite growth and marketing hacks...

And share how I ended up ranking #1 on TikTok for #buildinpublic.

This was a fun conversation, and it got me hyped.

#growthhacks #growthhacking #SearchEngineOptimization

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information.

+ How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks early, sell at the top, and put the returns into VeeFriends, his own NFT project.

E289: Quick SEO win:

Update all articles to have a publishing date of this year.

Google's bias towards fresh content is crazy.

I share an article published in 2019. The only thing updated was its date—not its content, not its facts, just its date.

The facts are now inaccurate.

The result: it ranks #1 for so many keywords it is unsuited to rank high for - just because it is considered "fresh" content.

Now, it's important to say that there's an easy way to do this in a whitehat way. Just add a disclaimer or update in the middle or the end.

But this site didn't do that. And it's still ranking #1 for out-of-date content that Google's own AI knows to be inaccurate.

It's madness out there.

#seo #searchengineoptimization #blackhat #contentmarketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E104: If your product doesn't yet have total product-market fit, you can still write copy so good that you go viral, get backlinks, and use that to find the market through SEO.

The CD Baby thank you email is an example of copy this good.

It's all about leverage. This one nails it.

E185: Instagram is one of my favorite channels for brand building and top-of-mind awareness.

A way to hack it, if you've ever had viral content, is to recycle the content with new introductions or descriptions.

I'm doing this, and I share a new marketing follow who has done this very effectively.

#instagramtips #growthhacking #buildinpublic #marketingstrategy

E294: From the Instagram Marketing subreddit:

"Many years back, I made my first ever Instagram account solely to be a personal one and got to ~200 followers consisting of friends, family, and acquaintances. I then decided to create a fresh account based around fitness to see just how much I could assert myself on social media. I never went viral and never had a single moment where I gained a bunch of followers at once. I grew my account slowly, but constantly. I learned about online coaching a while back and decided to implement that through fitness to start. Once I got that going, I was able to use my Instagram as my main platform for getting online coaching clients and expanded to doing dating coaching as well. Here are the main takeaways for how I got there:

Followers > everything else

Followers are the only thing that matter on Instagram to me. Everything else are vanity metrics. I’ve made posts that got thousands of views, hundreds of likes, and double digit shares, but only a handful of followers. It was clear to me that making content as a small account was not going to be my most consistent and reliable method for getting followers, which leads to the next point.

Follow/unfollow is goated

I hear a lot of controversy about this method, but after trying out a bunch of different ones, this is the one I always fall back to because it’s consistent and reliable. Everyone on Instagram will always appreciate having more followers and if you play the numbers game, a good number of them will return the favor. The main complaint people have on doing this is the ethics of rug pulling after getting followers, but here’s the deal. 

If you want to use Instagram for business purposes, then you need to be tactical about it. Although you will definitely be in the ground to start, having a high follower to following ratio is vital to being perceived as an authority figure. And a lot of people on Instagram abandon their accounts over time so not every follower you get will be active anyways. That doesn’t mean you should unfollow every single follower you get through this method, but you should try to keep your following limited to supporters of your content and people you value.

I look for people who actively support creators similar to me as they will be more loyal and active in supporting my content. Numbers wise, most followers will be fans, and a small number of them will be potential clients that can be converted as described in a later point.

Create content for social proof and reach

Even though I’ve been getting most of my followers from follow/unfollow, it’s still crucial for me to post a bunch of content to demonstrate who I am and what I’m about. I mainly use photo posts and reels for my page. I use visuals and copy written captions on photo posts to create relatability and reels to increase visibility to my profile. If you make good reels, they will get pushed out to a lot more non-followers which means more eyeballs on your profile. My profile is a personal portfolio and anyone that takes the time to go through it should know who I am, what I’m about, and what I can provide. 

Sell something through Stories and DMs

I make it very clear that I sell coaching on my profile. But I’m also a micro-influencer that’s actively trying to grow. In order to maintain goodwill with my followers while also taking initiative for my business, I promote my services every once in a while through a post or story and then try to convert interested prospects into sales calls in the DMs. Like I said before, don’t focus on the vanity metrics. These instances will receive very low engagement compared to my other content but that’s where the business is and it gets handled in private through DMs.

Cross-promote wherever you can

I am active on numerous other social media platforms and try to cross-promote content whenever I can to build up social proof and visibility to myself and my services. I may get clients that were referred by a piece of content from another platform to my Instagram that gets further social proof of what I can provide and buys into coaching that way.

Maintain good profile health as much as possible

Because I actively do follow/unfollow, I’ve hit the action limit numerous times in the past and have had my account action blocked before. I’ve also tried external apps and automation software but they were unreliable and also made me uneasy about sharing my account information, so I’ve cut them out altogether and run my profile completely by hand. The last thing I want is to lose my Instagram account for no reason as it is a huge driver of business for me, so I do everything I can to make sure I operate within Instagram’s TOS so Instagram won’t punish my account’s ability to get reach and engagement. This includes not buying fake followers, not spamming likes and comments and not boosting posts."

#socialmediamarketing #marketing #entrepreneurship #consulting

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter.

He shares the biggest drivers of newsletter growth, what’s most and least important, and how to monetize a newsletter to get more consulting or agency clients. This is what he’s learned after 447 consecutive weeks sending his newsletter out.

Then I share Ali Abouelatta’s advice on newsletter growth. Ali is a Product Manager at Duolingo and notices other things that people don’t.

Ali shares the best email subject lines, how much sending day/time matters, and the best newsletter frequency.

There’s a ton of value in this one, you’re going to love it.

🫶 Sources:

Using a newsletter to build a $20k/mo consulting business - https://www.indiehackers.com/post/services/using-a-newsletter-to-build-a-20k-mo-consulting-business-lGGrUaJbo0cdgTV0zkbl

Things that matter for growing a newsletter - https://read.first1000.co/p/things-matter-for-growing-a-newsletter

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Newsletter Monetization
01:09 Using a Newsletter to Build a $20,000/Month Consulting Business
05:02 Tips for Growing a Newsletter
06:11 Strong Newsletter Strategies
09:36 Ali Abouelatta - Things That Matter for Growing a Newsletter
12:49 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#newslettermarketing #emailmarketing #personalbranding

E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast.

Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product.

The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers.

Source material - https://www.growbo.com/tripwires-that-inspire/

Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/

00:00 Introduction to Funnels and Tripwire Offers
00:33 Understanding Tripwires
02:01 The Power of Tripwires in Sales Funnels
03:58 Growbo’s Ultimate Swipe File
07:06 Vistaprint's Business Essentials Bundle
09:43 Design Cuts' Limited Time Bundle
13:36 Jason Zook's Bundle of Awesome
14:40 Conclusion and Personal Reflections

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing

E394: Sharing popular SEO myths that many people believe not to be true!

If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you.

If you’re active doing SEO and need something to get you going - also great for you.

Lots of value in this one.

00:00 Introduction: SEO Myths and Personal Experience
00:58 From Ukraine to Top Rankings
02:24 Content Below the Fold
03:28 Keyword Density
05:14 Meta Descriptions
06:07 Content Quality vs. Domain Authority
10:38 Schema Markup
12:23 SEO Fundamentals
13:28 On-Page SEO Software That Works
15:03 Wrapping Up SEO Insights

#seo #searchengineoptimization #digitalmarketing #contentmarketing

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make.

Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it’s also great for targeting conversion-oriented (bottom of funnel) keywords.

Here’s how I did it (and how you can do it, too).

The YouTube Short I talk about on the podcast: https://youtube.com/shorts/CK4srMu4h14?feature=share

00:00 Prefacing My Keyword
00:19 Daily Video Routine
01:19 The Backlink Reddit Post
02:29 Experimenting with Keywords
04:39 Results of the Keyword Experiment
05:42 How to See Backlinks for Free
08:10 Opportunities with Bottom of Funnel Keywords
11:00 Previous YouTube Experiments
13:50 Short Form Video is the Biggest Opportunity
15:46 Conclusion

#seo #searchengineoptimization #digitalmarketing #contentmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E594: Is it a good strategy to copy your competitors’ backlink profile?

This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it.

Is it, though?

Does it work, and is it a good strategy?

We answer that and much more on this episode of the show.

Can you outsmart Google? What are the best guiding principles for link building and SEO as a whole?

🤌 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/

💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Competitor Sniping in SEO
00:33 Common SEO Shortcuts and Their Pitfalls
01:37 Detailed Analysis of Competitor Sniping
02:12 Why Copying Competitor Links May Fail
03:26 Outsmarting Google
07:26 Ranking Above the New York Times
08:57 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #seotips #searchengineoptimization

E244: Elon Musk's response to the Meta outage was a brilliant use of capitalizing on trending events. Easy relevancy and views.

Also, a story of how one video didn't go viral, and with a little tweak... it popped.

#instagramdown #meta #facebookdown #MarkZuckerberg

The Edward Show
https://edwardsturm.com/the-edward-show/

People Making Fun of Me Leads to Sales

E505: Quick win story before I head to the airport.

How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale.

00:00 Introduction
00:26 Surprising Discovery on Reddit
03:09 Extremely Searchable Content
05:34 Fear of Criticism
07:09 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.”

Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders.

These are the Indie Hackers killing it with social video.

Source for the podcast: https://www.indiehackers.com/post/creators/meet-the-indie-hackers-killing-it-on-tiktok-3znZ4MnXFrhlr5CCVuio

Thank you to Stephen Flanders - https://x.com/SteveFlanders22

00:00 Milestone Celebration
00:11 Inspiration Behind The Edward Show
01:44 The Surprise Mention
03:27 Social Media Growth Insights
07:44 Strategies for Short-Form Video
10:25 Authenticity
16:37 Gratitude

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing

E75: One of my best episodes. How to have recruiters and top business owners REACH OUT TO YOU on LinkedIn to hire you.

If you're struggling to get a job, this method works. I used it and had so much demand I was saying no to people.

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this.

Then, what happened when I started growing, how life changed, and finally my growth now.

0:00 The Start of My Instagram Journey
0:37 Cross-Platform Content Sharing
2:50 WTF, Instagram Isn't Growing But TikTok Is
4:42 The Turning Point
7:00 Manual Uploading and Instagram Algorithm Glitches
9:51 Embracing Visibility: Overcoming Social Hesitations
14:12 Overall Lessons
15:41 Persistence and Growth

#instagrammarketing #daytradingattention #contentmarketing #digitalmarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E152: Human biases.

How the consistency bias can be used to get people to like you.

How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor.

#humanbiases #robertcialdini #manipulation #MarketingStrategy

E56: I literally recorded this episode on a dangerously fast bike ride in Brooklyn.

This episode is my theory on what makes content, especially stunts, go viral. I illustrate this theory with the story of one of the biggest viral videos I ever made, "Fake Celebrity Pranks New York City."

E548: More and more creators are coming onto the scene every day. People using their face and faceless AI.

So how do you stand out?

This is one basic thing to focus on and then two things people don’t realize. Two hacks for creating above-average mobile video - TikToks and Instagram Reels.

This is what I have personally learned from making literally 3,000-4,000 videos since starting on November 1, 2022. And this advice will get you views and sales.

00:00 Introduction: Three Epiphanies
00:26 Critiquing Brett's Video
01:17 Strong Hook
02:33 Serious Delivery
05:41 Underproduction
06:52 Down to Earth
10:19 Turning Authenticity to Sales
14:08 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#socialmediamarketing #instagrammarketing #tiktokmarketing #digitalmarketing

E239: They say it takes 3-6 months to rank on Google - 3-6 months to get results on Google... but is this true?

Here's how to use your press budget for SEO and get results dramatically faster than what's normally possible.

#seo #publicrelations #searchengineoptimization #linkbuilding

The Edward Show.
https://edwardsturm.com/the-edward-show/

E122: How to do bottom-of-funnel purchase-intent SEO for an agency, firm, or devshop.

This is slightly different than doing it for a product, such as a piece of software.

I share examples and tell you exactly what to do and what I see.

E391: Instagram just launched AI avatars. You can train an AI off all your Instagram content and use it across comments, DMs, as a standalone website, as a bot people can talk with on Whatsapp and Messenger, and more.

You can query your entire knowledge base on Instagram.

You can train AI to recommend your brand.

And - there’s no doubt this is going to be adopted everywhere: YouTube, Facebook, X, TikTok, LinkedIn - every UGC platform will have this to some degree.

It also allows creators to further productize their content marketing.

It’s live now in the US. Use it here: https://ai.meta.com/ai-studio/

00:00 Instagram's AI Avatars
00:41 Meta's AI Studio
03:48 Training Your AI Avatar
04:42 Leveraging AI
06:58 Future of AI in Social Media
09:02 I Love You

#technews #digitalmarketing #marketingnews #contentmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E436: For those saying SEO is dead… NerdWallet’s revenue is up 25% year over year, with SEO making up 76% of visitors to its site. "According to Semrush, NerdWallet's search traffic is close to as high as it's ever been."

NerdWallet’s search traffic is up 38% over the last two years despite ChatGPT being released in December 2022.

NerdWallet’s secret? Updating its pages. More in the episode.

Research from https://detailed.com/q4/ - which is an excellent SEO resource.

00:00 Introduction
00:19 NerdWallet's Impressive Growth
01:23 Google's Credit Card Test
02:05 Regularly Updating Content for SEO
03:41 Practical Ways to Keep Content Fresh
06:45 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #digitalmarketing #searchengineoptimization #seosuccess

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why.

+ The call with Elephant VC I had this morning. Great sounding firm.

+ This week's newsletter was apparently a banger.

E285: How to make a SaaS for under $5,000 and immediately drive customers to it.

In under 10 minutes:

Market research. Wireframing. 99 Designs. Polish developer on Upwork. Free trial. Launch. BetaList. Iterate. Product Hunt. Organic mobile video. Syndication. Bottom-of-funnel SEO.

Longer video from Steven Cravotta: https://youtu.be/T7B6iyYAqXQ?si=Vmbvk01Zn9vv9gio

#solopreneur #startups #marketing #entrepreneurship

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E178: I am brutally stealing other people's content, and this is what I'm seeing.

Here are the results I'm getting from pillaging the creativity of others.

And here's how I'm using this for my top-of-mind awareness.

#contentmarketing #tiktokmarketing #growthhacking #marketing

E361: People are gaming local SEO with this Google Business Profile hack.

BUT… it’s super dangerous.

While it can get big results for a services-based business, it can also get an account banned.

AND… it can even be used to mess with competitors.

I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know about.

As mentioned in the episode, here’s Darren Shaw’s post sharing this: https://x.com/DarrenShaw_/status/1806342610514264333

00:00 Episode Context
00:36 The Controversial Google Maps Hack
00:53 Step-by-Step Guide to the Hack
02:03 Risks and Community Reactions
04:24 The Reality of This Hack Against Opponents
05:58 Conclusion and Sign-Off

#localseo #blackhat #seo #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E444: Indie Hackers is being abused for Parasite SEO, even with lazy AI-generated articles being pushed to the homepage.

This is what I’m seeing and this is how I would improve it.

00:00 Introduction to Parasite SEO
01:21 Parasite SEO Techniques
01:57 Indie Hackers and Parasite SEO
03:25 Detecting AI-Generated Content
05:42 The Impact of Parasite SEO
12:32 Best Practices
14:03 Final Thoughts

#seo #searchengineoptimization #blackhatseo #parasiteseo

E199: I just got 10 industry backlinks in two hours with this.

Directories. There's a directory for everything, and many SEOs forget about this tenet of link-building.

Here's what I did to get easy keyword-rich backlinks to my newsletter.

#SearchEngineOptimization #linkbuilding #seo #gotomarket

E242: New concept I'm playing around with: "Fuck You Marketing Skills."

"Fuck You Money" vs "Fuck You Marketing Skills"

#marketing #inbound #organic #evergreen

The Edward Show
https://edwardsturm.com/the-edward-show/

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023.

HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords.

HubSpot has been going after top-of-funnel content. Now it has been decimated.

This is why HubSpot’s SEO has been obliterated and what you can do to avoid this.

Discussed on Reddit:
https://www.reddit.com/r/SEO/comments/1i8jev6/hubspot_is_losing_80_of_its_blog_traffic_since/

Get qualified traffic to your business with my SEO Program: https://compactkeywords.com/

00:00 HubSpot's Traffic Decline: An Overview
00:55 The Crux of HubSpot's SEO Problem
01:26 Examples of Lost Keywords
01:48 The Trend Beyond HubSpot
03:15 Why Top of Funnel Keywords Fail
03:31 When to Target Top of Funnel Keywords
07:20 SEO Strategies for 2025
08:37 Conclusion and Future Insights

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seonews #compactkeywords #seotips #searchengineoptimization

E146: The Notion creator, Pascio, changed the way I view Product Hunt.

By launching on Product Hunt three times every month, he created a flywheel of followers and customers, which boosted launches and boosted sales.

Pascio challenges the norm that Product Hunt launches should be infrequent.

He instead uses it more like TwitterX or a social media platform; and has generated huge go to market and has grown tremendously as a result.

#buildinpublic #indiehackers #growthhacking #gotomarket

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week.

This is the greatest thing I have discovered in my SEO career.

Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts.

If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop.

The best part, this is entirely white hat.

Guilt-free dessert.

Listen to the episode for more.

I'll also be giving a deep breakdown on my digital marketing newsletter, this Sunday. Get it here: https://edwardsturm.com/newsletter/

00:00 Introduction: Ranking #1 on Google
00:28 Previous Discoveries: TwitterX and Instagram Glitches
02:32 The Best Opportunity: User-Generated Content
04:39 Testing the Theory: Link Echoes and Ryan Reynolds
08:07 Why This Strategy Works
12:26 Conclusion: The Future of SEO and Video Content

#seo #searchengineoptimization #digitalmarketing #socialmediamarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google.

This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models.

For a long time people have been manipulating Reddit to rank their brand for their desired keywords. This is called Parasite SEO, it goes against both Reddit’s and Google’s Terms of Service, and it’s become even more common recently after Google’s prioritization of Reddit in its results.

Here’s why this news is positive for Reddit Parasite SEO.

The article sharing the news: https://www.msn.com/en-us/news/technology/reddit-just-disappeared-from-most-search-engines-here-s-why/ar-BB1qDztQ?ocid=winp2fptaskbar&cvid=a185953b1dd141f089ae926a17ae1dc2&ei=9

The podcast episode going deeper into how Reddit Parasite SEO is performed: https://youtu.be/YBWggQ-ytBc

00:00 Introduction to Parasite SEO
00:19 Importance of Reddit's Domain Authority
00:46 Google's Stance on AI-Generated Content
02:00 Reddit's Rise in Search Engine Rankings
02:42 Breaking News: Reddit Blocks Non-Google Search Engines
03:54 Implications of Reddit's New Robots.txt
06:50 The Future of Parasite SEO with Reddit
09:58 Wrap-Up

#seo #searchengineoptimization #blackhat #digitalmarketing

E258: How Neil Patel repurposes content.

Brilliant strategy.

He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more.

#contentmarketing #marketing #digitalmarketing #neilpatel

The Edward Show
https://edwardsturm.com/the-edward-show/

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules.

Reddit is the 3rd most clicked website on Google Search.

SEOs are abusing it a ton.

Sources:
https://x.com/lilyraynyc/status/1853502675004060159
https://x.com/lilyraynyc/status/1852732333142507546

00:00 Intro to Parasite SEO
00:11 Reddit's Rise
00:28 Bad Actor Strategies
01:28 Why Reddit is Dominating
02:20 Top of Funnel vs. Bottom of Funnel
03:16 Lily Ray's Insights on Reddit SEO
06:07 Affiliate Marketing on Reddit
11:03 The Racket of Reddit Parasite SEO
12:44 Conclusion

#parasiteseo #seo #blackhatseo #searchengineoptimization #digitalmarketing

E18:  Ten years ago, FouseyTube was:

• Consistently viral on Youtube - I even met him a bunch of times at conferences we were both invited to.
• Making a lot of money.
• Recognized and YouTube famous.

Two years ago, he was:

• Universally hated.
• Broke.
• Overcoming various addictions.
• Still YouTube famous, but irrelevant.

Now he's:

• Loved, even by his haters.
• YouTube and Twitch famous. Relevant again.
• Making money.

Here's what he did:

• Started streaming live on Twitch 24/7 - even while he sleeps.
• Became humble.
• Frequently admits he was a PoS.

The main takeaways:

• Be nice.
• Find a unique spin on a niche.

Nobody with Fousey's unique story streams EVERYTHING and shares EVERYTHING. He literally shares EVERYTHING... all the time... 7 days a week.

This is the same thesis I have with my podcast.

I'm doing it daily. Why?

Very few people of my experience and charisma do daily podcasts. Most do 2x/week or 1x/week.

In fact, this pairs well with a content philosophy that changed my life when I learned about it one year ago.

The Content Inc. Philosophy

Basically, there are 4 variables to center your content around:

1. Niche
2. Spin on the niche
3. Platform
4. Content type

Let's take Miss Excel (who's now building a several hundred million dollar Microsoft Office empire) as an example.

1. Niche (when she started): Excel training.
2. Spin: Fun, non-corporate style.
3. Platform: TikTok.
4. Content type: Mobile video.

In Fousey's case - his SPIN is 24/7 streaming. For my podcast, my spin is daily episodes.

The high-frequency spin is hard to do but typically results in learnings and growth FAST.

Two days ago, I did a deep dive to see daily podcasts that failed. They all failed because they made it too much work, and it stopped being fun.

So if you take on this high-frequency spin, make sure to keep it fun and easy enough for you. Otherwise, you won't make it. It's an important lesson to avoid burnout.

As for MrBeast: he was certain his Reacts channel would be far bigger than his Gaming channel.

He made this prediction two years ago. It was wrong. It turned out to be the opposite.

Even MrBeast gets content predictions wrong - so if you get something wrong, don't beat yourself up!

Keep on going.

Make it fun and stay consistent.

E593: Everything learned from selling two information products for hundreds of thousands of dollars.

Tons of mistakes made and lessons learned.

Everything shared with graphs and exact copy used.

Lessons that transformed failures to success.

If you want to make money selling info products or doing ecommerce, this is tons of value.

⭐️ Source: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI

🎧 E592 - How To Make An Info Product (Guides, Courses, Books) That Sells - https://youtu.be/Uprnidr-Yqs

✉️ The Steve Jobs Letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/

💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Money
01:29 Creating and Launching Info Products
01:49 Audience and Market Research
02:37 Sales Performance and Marketing Strategies
06:21 Pricing Strategies and Experiments
11:11 Promotional Campaigns and Results
14:50 Top Performing Sales Channels
18:48 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#creatoreconomy #ecommerce #coursecreation #digitalmarketing

E155: Day 2 of the TwitterX Ads Glitch working again.

The pacing is different now vs. October/September.

Results are still decent, however.

Getting email signups for $.03. Users for $0.15. And 3X ROAS on one product.

#performancemarketing #buildinpublic #growthhacks #indiehackers

E102: Reading and commenting on 1,000 True Fans by Kevin Kelly.

This is an essay that every entrepreneur, artist, and creator should read or hear at least once.

E130: Many people have been asking me, "Edward.... does the TwitterX Ads Glitch still work?"

On this episode, I give my answer.

#twitterxadsglitch #mediabuying #adsglitch #adarbitrage

E191: I'm getting crazy ROI on TwitterX Ads. Wild this exists.

+ I'm working on recovering the Instagram Glitch, as I'm now calling it. Had a two hour call with the founder and CEO of a popular content purposing tool.

#growthhacking #growthhacks #socialmedia #buildinpublic 

E396: Not all heroes wear capes.

This is how to do marketing on 4chan.

I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world.

If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode.

Or if you just want a fun marketing story that will make you feel nice - this is a good episode too.

This was my first time going even a little viral and it was an altruistic act, to boot. You’re going to both smile and learn with this one.

Get the text here: https://edwardsturm.com/articles/4chan-marketing/

00:00 The First Time I Went Viral
00:18 Introduction to the Story
00:32 College Radio Show
00:37 4chan is Powerful
01:53 Execution
05:10 Virality
08:03 Aftermath
08:28 Takeaways
11:25 Reflections

#digitalmarketing #viralmarketing #4chanmarketing #socialmediamarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E442: How to have more pictures of you or your company appear on Google Images.

This video is especially applicable for people, where there can be lots of other people who have your name.

Brand names are easier because they tend to be more unique.

If you want to control the narrative of your brand, which people experience when looking you up on Google Images, this episode is for you.

The beautiful thing: it doesn’t even have to be that much work.

00:00 Crafting Your Google Image Narrative
00:48 Personal Experiment with Google Images
01:46 Challenges in Image SEO
03:14 How to Improve Image SEO
03:40 Using Social Media and Podcasts for Image SEO
04:31 Optimizing Social Media for Image SEO
05:30 Reddit and Directories for Image SEO
07:53 Image SEO for Brands vs. Individuals
09:52 Future Plans

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #imageseo #digitalmarketing #searchengineoptimization

E461: Is Google losing search market share? The Wall Street Journal is suggesting it might be.

Not only that, but many pundits are saying TikTok and AI chatbots are taking a meaningful amount of searches from Google.

So here is all the data on Google's yearly performance for share of voice, searches, and ad sales.

This research is from the legendary Rand Fishkin. Watch his original summary here: https://sparktoro.com/blog/is-google-losing-search-market-share/

SEO – Down the Funnel: https://edwardsturm.com/articles/seo-down-the-funnel/

Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/

The Wall Street Journal Article: https://www.wsj.com/tech/online-ad-market-google-tiktok-9599d7e8

00:00 Is Google Losing Market Share?
00:12 Rand Fishkin
00:48 Address the Wall Street Journal
02:00 The Reality of Search Advertising Growth
02:30 Analyzing Search Market Share
03:17 The Role of AI and TikTok in Search
04:38 Amazon's Growing Influence
05:54 Media and Data Literacy
06:14 SEO Strategies to Protect Against Emerging Platforms
07:58 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #searchengineoptimization #digitalmarketing #marketingnews

E41: A really great one!

A possible replacement to Twitter/X Promoted Ads (Follower Ads), which have been discontinued.

And then the investor rejections Airbnb got while raising their seed round - to put any no's you get into perspective.

And finally, I hit you with a little bit of Paul Graham, co-founder of Y Combinator and king of startups.

Got some great energy here, and I am excited to share it with you.

E368: LinkedIn video is getting prioritized in the main feed.

Things people DON’T need to start making video for LinkedIn:
- Good lighting.
- A microphone.
- A quiet room.
- Sophisticated editing software (I used to only use the native TikTok app).
- A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on the selfie camera of an iPhone 8).
- More than five minutes a day. I've gotten hundreds of millions of views with business and marketing videos shot on the selfie camera of an iPhone 8 and edited in the TikTok app in a couple of minutes.

An easy way to start taking advantage of LinkedIn’s priority on video if you don’t want *most of your existing followers to see you learning how to make video:
1. Create a company page.
2. Set up an automation with https://reusevideo.com/ so that your videos come out everywhere (including your company page). This is what I use.
3. That’s it. Your videos will take advantage of LinkedIn prioritizing visibility with video - while not deluging your existing following.

Everything you need to know about LinkedIn's new video prioritization: https://edwardsturm.com/articles/linkedin-video-organic-prioritization/

00:00 Introduction to LinkedIn Posting Frequency
00:06 Analyzing Influencers' Posting Habits
00:53 High Frequency Posting Strategy
01:35 Gary Vaynerchuk's LinkedIn Strategy
02:03 Universal Social Media Rules
02:48 The Importance of Reposting Content
03:43 My LinkedIn Posting Strategy
03:53 Content Creation and Improvement
05:41 Content Automation Tools
07:46 Switching to Personal LinkedIn for Better Reach
13:57 Final Thoughts

#linkedintips #linkedinmarketing #digitalmarketing #socialmediamarketing

The Edward Show. Your daily content marketing podcast: https://edwardsturm.com/the-edward-show/

E584: The story of how a YouTuber who reviews SaaS products made his own SaaS product with no code tools, scored #1 on Product Hunt, and now uses UGC and programmatic SEO to get tons of rankings on Google… in a niche that also gives him power.

Very cool case study here.

If you’re curious about making your own SaaS, building something with no code tools, doing programmatic SEO, doing YouTube SEO, or even having UGC on your website, check this episode out.

The Reddit Post: https://www.reddit.com/r/Entrepreneur/comments/1ij4ykd/youtuber_turned_cofounder_creating_to_startup/

Compact Keywords - Get tons of purchase-intent traffic for your business with SEO (without many/any backlinks) - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/

00:00 Introduction to the Case Study
00:39 Francesco's Journey from YouTuber to Startup Founder
01:35 Building Tool Finder with No-Code Tools
03:26 SEO Success and Keyword Rankings
06:00 How Tool Finder Operates
09:32 User-Generated Content and Programmatic SEO
11:42 YouTube for SEO and Growth
13:10 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #indiehackers #nocode #searchengineoptimization

E509: How I run SEO experiments and why every digital marketer should be doing this.

The SEO change log I keep and some of the experiments I’m running now.

This is one of the most insightful things you can do in SEO.

00:00 Introduction
00:34 Bottom of Funnel SEO for Service Businesses
01:39 Challenges and Experiments with SEO Keywords
02:55 Best Practices for Services’ Bottom of Funnel SEO Pages
04:13 Recent Changes and Testing Strategies
06:26 Importance of SEO Change Logs
07:13 Additional SEO Tips
11:21 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world.

Here's how we almost beat ChatGPT and my experience on day one of ChatGPT's rise to dominance.

E522: You have a super high-volume year-specific keyword only searched for a few months.

“In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year.

What’s the most sure-fire way to rank for these keywords?

Go after them one year early!

Two successful stories on this episode of doing that.

Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/

00:00 An Exciting SEO Trick
00:27 Building Links for Future Events
01:30 Targeting Future Keywords
03:34 Personal Experience
06:11 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E177: My predictions for the marketing winners and losers in 2024.

#gotomarket #inboundmarketing #marketingfunnel #indiehackers

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name.

Avi paid $1,887,843.00 to buy Friend.com.

And he spent $200,000 on a video from Sandwich Video.

This was a crazy gamble that is paying off - Avi and his video are going super viral.

But there’s more to the story than this.

I share Avi’s insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding.

Crazy story.

00:00 Buying Friend.com For $1.8 Million
00:39 The Video Gamble
01:27 Immediate Lessons
02:17 Avi Schiffman's Background
03:00 The AI Pendant - From Tab to Friend
06:04 AI Friend Concept
08:08 Funding and Valuation
13:12 Building and Branding
14:26 Final Thoughts

#startups #ycombinator #venturecapital #technews

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E345: How generative AI is going to change local search engine optimization.

Exactly:

How I expect the search experience in the next 5 years to change for people looking for local services.

From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies.

My thoughts on Google as the leading search engine moving into the future.

00:00 Questions Overview
00:40 The Future of Local SEO: AI and Images
01:49 User Behavior and Chatbots in Local SEO
03:11 Importance of Data, Reviews, and Backlinks
06:19 SEO Strategies and User-Generated Content
08:43 Google's Future and SEO
10:50 Conclusion and Final Thoughts

#localseo #seo #searchengineoptimization #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites?

First, you exhaust your hyper-niche sites. But that happens fast.

So then - you get generic sites!

This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results!

Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/

More link building:

Ranking for High Volume Keywords One Year Early - https://youtu.be/HHzYCJJdWig

Exact Match Anchor Text Hurting Google Rankings - https://youtu.be/Vf1C4hvBv7s

Low Domain Authority Sites Increase Google Rankings - https://youtu.be/o64AfxcO_Pc

00:00 The Link Building Story
00:56 Understanding Backlinks
01:47 Challenges in Niche Link Building
02:41 From Niche to Generic Content
03:54 Implementing the New Strategy
04:11 Results
06:04 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E460: How Josh Comeau built a small social media audience and email list in a year, then launched a course to it, doing $500,000 in a week-long pre-sale.

The course was only 50% complete when the limited pre-sale launched to his audience.

This is one of my best episodes yet, and I am hyped by the information in it.

From: https://www.indiehackers.com/post/launched-my-first-course-earned-over-us-500-000-ama-4382405cd5

Josh’s website: https://www.joshwcomeau.com/
Josh’s 𝕏: https://x.com/JoshWComeau
Mentioned in the episode - how Avni Barman built a 70,000 subscriber newsletter in 8 months: https://www.youtube.com/watch?v=JWZVCo06Wxw

00:00 Intro: $500,000 Pre-Sale Success
00:35 Course Overview and Early Access Launch
01:22 Journey to Full-Time Indie Hacking
02:00 Unique Course Platform
03:15 Launch Strategy
05:14 Growing an Email List and Social Media Following
07:02 Customer Feedback and Personal Branding
11:30 Why It Became a Success
13:53 Magic Key

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#indiehackers #indiehacking #solopreneur #digitalmarketing

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of Google.

But if you do want to think ahead…

If you do want to outsmart your opponent, this is what you have to do.

This episode reveals your opponent’s assets, which you must be aware about. If you’re not thinking about these things, you will be beaten, and your brand will be blocked from Reddit and your websites removed from the Google Search Results.

This is how you play the five-dimensional game of chess that is Reddit Parasite SEO.

00:00 Introduction
00:09 Google's Tools and Risks of Detection
01:08 Consequences of Parasite SEO
02:09 Understanding Reddit Parasite SEO
03:39 Google's Response to SEO Manipulation
06:35 The Wrong Way to Do Parasite SEO
09:27 Advanced Strategies for Reddit Parasite SEO
11:14 Final Thoughts

#seotips #parasiteseo #blackhatseo #searchengineoptimization

E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram.

First, he gives an overview of who he is and what he’s doing.

Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy.

After, he recommends to various Instagram creators how they can monetize their audiences.

He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account.

This is a good one.

See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/

00:00 Introduction
01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer
02:22 Operational Details
04:54 Monetization Strategies for Creators
09:14 Instagram Paid Advertising Insights
12:36 Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing

E225: This entrepreneur found their first customers by doing cold outreach to affiliates, giving 50-100% commissions, and doing this until $3,000,000 ARR. 

Then found positive unit economics and scaled to $45,000,000 with ads.

Listen for the exact details.

Source material: https://www.reddit.com/r/Entrepreneur/comments/1ao3t0l/i_built_a_business_thats_done_45_million_in_sales/

#buildinpublic #indiehackers #gotomarket #startups

E383: This link shares all the tools mentioned in this episode:

https://edwardsturm.com/software/

By using the links on that page you are supporting the podcast. Thank you.

I share every tool in my marketing stack, even when there are no affiliate programs for the tools.

I only share tools I personally believe in and genuinely recommend.

I don’t share anything I would not use myself and I am very selective about what I recommend.

00:00 Introduction
01:00 Sales Tools
05:52 SEO Tools
11:08 Press Tools
14:16 Graphic Design Tools
18:09 Growth Marketing Tools
19:59 Podcasting Tools
23:00 Video Content Tools
25:44 Final Thoughts

#digitalmarketing #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this.

When startups die, it’s not with a bang but with a whimper. These are the five most common reasons why startups fail.

1․ The Expert's Curse
◦ Being an industry expert becomes the biggest liability.
◦ You solve yesterday's problems.
◦ You know too much to see new patterns.

2․ The 90-Day Death Clock
◦ Days 1-30, vision leads.
◦ Days 31-60, you need validation.
◦ Day 90+, still no validation? You're already dead.
◦ You don't die when money runs out, you died three months ago.

3․ Reality Distortion Debt
◦ Every assumption equals debt.
◦ Every we know better equals interest.
◦ Every delayed user test equals compound interest.
◦ Most startups are bankrupt before they're broke.

4․ The Competence Trap
◦ More competence = more procrastination.
◦ Building becomes an escape from selling.
◦ You're perfecting code instead of getting feedback.
◦ This is death by beautiful products that nobody wants.

5․ Time Perception Disorder
◦ Soon = never.
◦ Perfect timing = fear.
◦ The market is not ready = we're not ready.
◦ While you wait, the market moves on.

The hard truth.

Startups don't fail when you run out of money.

They fail when you choose:
◦ Comfort over truth
◦ Planning over testing
◦ Knowing over learning

Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic - Max out your TAM: https://compactkeywords.com/

00:00 Introduction and Episode Setup
00:39 Silent Killer #1: The Expert's Curse
02:31 Silent Killer #2: The 90-Day Death Clock
05:37 Silent Killer #3: Reality Distortion Debt
06:34 Silent Killer #4: The Competence Trap
07:23 Silent Killer #5: Time Perception Disorder
08:05 Conclusion and Podcast Information

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #foundermode #venturecapital

E21: In 2010, there was a kid at my college with a video game music radio station.

His show had three listeners: myself, his Dad, and an unattended office computer.

Here's how I used 4chan to have his show set the college station record for most listeners.

This story became legend at the college and is still told there to this day.

Here's are the lessons in this story:

• Appeal to emotion
• Find product market fit
• Get social proofed
• Keep fans engaged
• Be humble
• Journal to learn

E159: How Stripe got its first users and customers - Part 1 of 2.

Super motivating story - told by Ali Abouelatta in his First 1,000 Newsletter - https://www.first1000.co/

This story is so good I forwarded it to all my founder friends when it was first released.

Part 2 tomorrow.

#gotomarket #ycombinator #startups #buildinpublic

E451: How this guy was getting paid $10,000 for an hour-long consulting call, cold, with no referrals.

This was 2017, and my clients were paying this guy.

Here’s how he pulled this off.

00:00 The $10,000 Consulting Call
00:41 Introduction to This Guy’s Marketing Genius
01:25 Deep Dive
02:15 Controversial Marketing Tactics
03:04 Fabricated Stories
07:13 Guerrilla Marketing Examples
09:56 Pivot
10:25 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing #highticketconsulting #coaching #growthhacking

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral.

I wrote this a year ago and had a lot of fun rereading it.

The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/

#digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E6: I got recognized at an event yesterday by somebody who watches my daily videos.

I started making videos in November last year.

I do the Content Inc method and do it every day.

Most people overestimate what they can do in a week and underestimate what they can do in a year.

Pick something you love so you can do it every day for years.

E371: Parasite SEO using LinkedIn Pulse.

First, I share examples.

Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up your own SEO content and rank on search engines fast).

Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this is performed + the less spammy options.

I also give alternatives.

Just a reminder, I am not recommending any of this, but I think it’s important for digital marketers and entrepreneurs to know this exists.

Do it at your own risk.

And if you want to hear the episode (“Ranking #1 on Google Twice This Week Within 24 Hours”) mentioned in the podcast, here is the link: https://youtu.be/VXYoEF5886M

00:00 Introduction to Parasite SEO
00:09 Understanding LinkedIn Pulse for SEO
01:12 Disclaimer and Risks
02:18 Examples of LinkedIn Pulse Parasite SEO
04:41 Why Parasite SEO Works
06:49 How to Execute LinkedIn Pulse Parasite SEO Safely
12:20 Step by Step Summary
18:04 Conclusion

#parasiteseo #seo #blackhat #searchengineoptimization