The EcomXFactor Podcast: Ecommerce, Funnels & CRO (Yaron Been)
Explore every episode of The EcomXFactor Podcast: Ecommerce, Funnels & CRO
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| 21 Feb 2022 | When Your Facebook ads Are Failing, Try The Keyword Golden Ratio Method | Doug Cunnington & Yaron Been | 00:35:23 | |
Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it’s really caught on. Topics Covered: -Getting organic traffic with the Keyword Golden Ratio -How to hire a team of writers -Pros and cons of hiring an SEO agency -Utilising “Content Sprints” to increase your websites’ traffic -Building a side hustle while in a 9-5 job or after being laid off And much more... ** | |||
| 06 Nov 2022 | Which Ecommerce Platform Should You Choose and Why? | Tim Bucciarelli & Yaron Been | 00:26:37 | |
Tim Bucciarelli is the Director of Engagement at Ironplane. IronPlane is a team of experienced eCommerce professionals dedicated to designing, building, and optimizing exceptional eCommerce experiences for their clients.
Topics Covered: - The pros and cons of Magento, Big Commerce, Shopify and Woocommerce - Considerations for selecting an ecommerce platform - The flexibility Magento provides to enterprise level ecommerce stores - Conversion rate optimisation for enterprise level website and much more.. https://www.linkedin.com/in/tim-bucciarelli/ ** | |||
| 13 Mar 2023 | How To Scale Your DTC Brand With Super Affiliates | Frederic Jean-Bart & Yaron Been | 00:46:52 | |
Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites. He has worked in all facets of the industry and affiliate marketing is his domain of expertise. He owns an affiliate marketing agency where he helps DTC brands build partnership programs that attract affiliates who specialize in paid media. - What are the keys to building a profitable affiliate program - The difference between organic and paid media affiliates - The best ways to recruit affiliates to your program
www.performancepartners.agency https://www.linkedin.com/in/fjeanbart/ **
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| 03 Nov 2020 | Effective Copywriting Tips and How Tos | Paige Poutiainen & Yaron Been - 7 | 00:26:31 | |
Buckle up for a new exciting episode of the EcomXFactor Podcast, the one and only podcast made to bring you the best and most updated Digital Marketing hacks and tips! Today, Yaron is interviewing Paige Poutiainen - Founder of The Impact Copywriter. Paige helps thriving businesses sell more of their products through the help of sales funnels and conversion copywriting. In this episode, Yaron and Paige talked about effective copywriting, customer motivations, the common misconceptions about copywriting, proven persuasion frameworks, and why copywriting is really not just about writing. Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.
Guest contact details: Websites: The Impact Copywriter: https://theimpactcopywriter.com The Sales Funnel Shop: https://thesalesfunnelshop.com Instagram: https://www.instagram.com/ FB Page: https://www.facebook.com/theimpactcopywriter Youtube: https://www.youtube.com/channel/UCpasGlF73GgEp0ygz8bZXSA
Show Bullets:
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| 13 Jun 2022 | Ecommerce experiments: Why, How and what to avoid | Oliver Palmer & Yaron Been | 00:45:38 | |
Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love. Topics Covered: -Why you probably shouldn’t A/B test -User research done right -What is a bad way to prioritize A/B tests and why you SHOULD use it -How to build an expermination culture and much more… For more info: https://www.oliverpalmer.com/ ** | |||
| 22 Sep 2021 | Everything You Need To Know In Order To Improve Your Google Rankings | Kyle Roof and Yaron Been | 00:55:19 | |
Our guest today, Kyle Roof is an SEO expert.
-The basic best practices to giving your content the best chance of ranking quickly -How Kyle won an SEO competition using his secret method https://app.pageoptimizer.pro/#/register?affiliateCode=BGQR15YP. This coupon code ECOMXF will give 15% OFF POP Agency Monthly Plan https://www.linkedin.com/in/kyle-roof-seo/ ** | |||
| 25 Apr 2021 | How This Company Is Saving Millions For Their Customers | Yoni Mazor & Yaron Been | 00:54:46 | |
Hi Everybody, -How to pivot from selling online to creating a service that helps other sellers -How to make sure you keep on growing -The importance of learning and improving your skill sets And much more
LinkedIn: https://www.linkedin.com/in/yoni-mazor-b204a274/ | |||
| 20 Jan 2022 | How To Optimize Your Stores’ Customer Experience | AJ Davis & Yaron Been | 00:38:33 | |
AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Topics Covered: -How to prioritize your split tests -Why you should run Usability tests on your competition websites -Structuring your store (Mobile vs Desktop) -Interesting experiments AJ and her team created and much more..
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| 12 Sep 2021 | Ecommerce Accounting, How To Sort Out The Mess | 00:50:27 | |
Our guests today are John and Graham from Addition. https://www.additionfinance.co/ https://www.instagram.com/addition.finance/ ** | |||
| 05 Sep 2021 | From Bankruptcy to 2 Commas. Lessons in Leadership | 00:56:33 | |
Jeremy is a Leadership Coach, Consultant and Speaker who helps Soloprenueres start and grow businesses through his company, Torisk Pro Advisors. Jeremy is a serial entrepreneur himself as well as an Author, who’s book Labor To Leadership discusses the power of a driven mindset and illustrates how important it is to understand how all of the elements of a business impact each other. -Mindset shifts every leader should make -How Jeremy built his business after bankruptcy -Advice for people who are just starting out And much more… LaborToLeadership.com JeremyTorisk.com LinkedIn.com/jeremytorisk
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| 30 May 2021 | Integrations, APIs And Building Your Store For Scale |Ryan Lunka and Yaron Been | 00:49:16 | |
Today we had Ryan Lunka as our guest. Topics covered in this episode: Connect with Ryan Lunka: | |||
| 10 Jul 2021 | Transitioning from 9 to 5 to Owning a Digital Marketing Agency | Jeff Mendelson & Yaron Been | 00:39:08 | |
Today's guest is Jeff Mendelson, the host of the One Big Tip Podcast. Jeff also runs a full-service digital marketing agency where he helps startups and businesses increase their profits. | |||
| 04 May 2021 | How to Set Goals and Achieve Them | Nelson Tressler & Yaron Been | 00:55:46 | |
Hi Everybody, Nelson Tressler is the author of the book called The Unlucky Sperm Club. Murder, rape, extreme poverty, abuse, and being the center of the biggest trial ever to hit his small town were waiting for Nelson upon his birth. Rather than falling victim to his hardships, he used them to fuel his life purpose and turn despair into life complete with a loving family and a multimillion-dollar business empire.
Nelson Tressler is also the founder of a goals-setting and achieving app called IGotSmarter which we talked about during the call.
https://www.linkedin.com/in/nelson-tressler-75876590/ | |||
| 21 Oct 2021 | How can Usability testing increase your conversion rate and customers lifetime value | Quinn Zeda & Yaron Been | 00:43:46 | |
Quinn Zeda is the Founder & CEO of Conversion Crimes. Usability testing is an overlooked tool that every store owner should use.
1) What is usability testing? 2) Common misconceptions about usability testing? 3) Pros and Cons of usability vs split testing 4) How usability testing is different from Heatmaps and watching session recordings 5) What to expect from your usability testing
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| 08 Oct 2020 | How to Scale Up Your Business With Virtual Assistants | Nathan Hirsch & Yaron Been - 5 | 00:23:08 | |
You’re listening to the EcomXFactor Podcast, the show that brings you the best and most updated Digital Marketing hacks and tips! Today’s episode is exciting because Yaron is interviewing Nathan Hirsch - CEO and founder of Outsource school, an online platform that teaches entrepreneurs how to hire virtual assistants and build virtual teams while scaling Nathan recently sold his company Freeeup which is an online marketplace for hiring pre-qualified virtual assistants. In this episode, Yaron and Nathan talked about many topics related to hiring and building your team. From the importance of the Onboarding Process to how to fully maximize the support you get from your VAs, and most common mistakes every entrepreneur should try to avoid when hiring freelancers. Yaron and Nathan shared some awesome tips to make your life as a business owner easier. If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast. | |||
| 27 Feb 2023 | How To Market To Senior Consumers? | Roy Koren & Yaron Been | 00:48:06 | |
Roy Koren is the Co-founder & CEO of SeniorMarket. Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
-Why senior consumers? -The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts -The aging population is diverse with many subgroups, aging's new image & terminology -Why are young grandmothers considered 'Super consumers'? - What are the post-Covid19 implications regarding marketing to seniors? And much more... https://www.linkedin.com/in/korenroy/ ** | |||
| 19 Jun 2021 | Frameworks and Mindset Tips For Growth |Monica M. Bijoux & Yaron Been | 00:54:02 | |
Today’s guest is Monica M. Bijoux.
Monica is an international bestselling author, podcast host, international speaker, and licensed psychotherapist in the military. She has also created a personalized systematic strategy using her 12-step model, DECIDE TO MOVE, which focuses on transformation, transition, growth, and development to help her clients obtain financial freedom and live a life of purpose. Connect with Monica- | |||
| 12 Dec 2021 | 6 Secrets You Should Know If You Want to Optimize Your Forms And Increase Your Conversions | Shannon Kelly & Yaron Been | 00:46:36 | |
Shannon Kelly is UX designer & CRO strategist with 15+ years of experience working on the web. From working in e-commerce, email advertising, digital marketing agencies and more, she’s gained insights working with companies, big and small, on how to optimize their lead gen marketing funnels, while keeping UX top of mind.
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| 09 Oct 2022 | How and Why Every Store Owner Should Use Quiz Funnels | Gen Furukawa & Yaron Been | 00:33:22 | |
Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.
Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes.
-Why zero party data is your greatest advantage in eCommerce marketing -How to drive sales and engagement with an eCommerce quiz -Why personalization will be the key differentiator for successful eCommerce marketing and much more… Prehook: https://prehook.com/ Twitter: https://twitter.com/genfurukawa/ LinkedIn: https://linkedin.com/in/genfurukawa ** | |||
| 01 Aug 2022 | Usability, Anxiety And Conversion Rate Optimiation | Will Laurenson & Yaron Been | 00:55:45 | |
Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends.
1)The similarities between sales and marketing 2)Marketing in online gambling and what can ecommerce marketers learn from the online casino 3)How to reduce your customers anxieties and increase conversion rates 4)How to optimize the usability of your website and much more… https://www.linkedin.com/in/willlaurenson/ https://www.customerswhoclick.com/ ** | |||
| 28 Aug 2022 | How to Create Better Social Media Content | Katie Wight & Yaron Been | 00:37:44 | |
Katie Wight is the founder of KW Conten and ‘strong brand social’t, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Topics Covered: -How to differentiate your brand from the competition -3 pillars you should think about when creating content -Why you should build your social media program in-house instead of with an agency and much more.. https://kwcontent.com/ https://www.strongbrandsocial.com/
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| 15 May 2021 | How To Increase Your Conversion Rates with High Quality UX/UI | Nick Disabato | 00:54:28 | |
Hi Everybody, Nick is a very experienced UX/UI expert that helps Shopify plus store increase their profits. https://draft.nu/ | |||
| 29 Jan 2024 | Building Brands with Aligned Leadership and Outstanding Teams -Wayne Mullins & Yaron Been | 00:25:52 | |
Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership.
Episode Highlights 1. The Strategic Hiring Process 2. Streamlining Forces: Alignment and Autonomy. 3. Igniting Growth Catalysts: Coaching & Accountability. 4. Leadership Evolution . 5. The Foundations for Success. Links and Resources: | |||
| 06 Jun 2023 | How Can Generative AI Help SMBs | Naama Manova Twito & Yaron Been | 00:51:44 | |
The current state of generative AI in marketing -Future of marketing with generative AI -How can AI free up marketers and business owners and much more..
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| 28 Feb 2022 | How to Delight Your Customers | Chloë Thomas & Yaron Been | 00:38:10 | |
Chloë Thomas is a globally recognized eCommerce marketing problem solver. -Delighting your customers with great delivery -How to Influence your Customers to Buy More and why an Ethical Approach will Always Win -How to use partnerships and influencer marketing to increase your profits -Building a closer relationship with your customers For more info: https://ecommercemasterplan.com/podcast facebook.com/ecommercemasterplan uk.linkedin.com/in/chloethomasecommerce/
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| 24 Jan 2022 | Launching and Optimizing Your Brand on Amazon | Will Haire & Yaron Been | 00:50:00 | |
Will runs a Full-Service Amazon Agency, BellaVix. He has worked with multiple eCommerce businesses, helping them to launch and scale their sales on Amazon. On top of that, Bellavix was just named Top Amazon SEO Agency in 2021 by SEOBlog.com and this is no surprise based on the wealth of experience and knowledge Will has. Topics Covered: -The different phases of a product life cycle on Amazon -How to optimize your listings SEO -Elements every Amazon listing should have and what common mistakes should be avoided -How to optimize your product reviews -Benchmarks and expectations you should keep in mind when running an Amazon store -How Bellavix is leveraging different tools in order to get better results -Suggested tools every Amazon seller should use and much more...
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| 18 Apr 2022 | How Automations Can Help You Create More Time & Peace of Mind | Richard Schnitzel & Yaron Been | 00:46:14 | |
Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.
He teaches entrepreneurs how to level up their business through the power of technology using “Authencious” Automation, a framework for capitalizing on all the benefits of automation without the negative.
An engineer, nerd, and a husband to a English/Theater major he excels at having technical conversations when tech makes your head hurt. A skill he uses to guide entrepreneurs through the process of automating their business in positive and impactful ways. -How automations can save you time -How does planning an automation look like and what is expected from the business owner -Why you should avoid getting a ‘Black Box’ from your developer / automation engineer -When you should not automate and much more... https://www.linkedin.com/in/richardschnitzeljr/ ** | |||
| 17 Jan 2022 | Facebook Ads Interests Targeting Done Right | Petru Iacob & Yaron Been | 00:35:20 | |
Petru Iacob is The founder of Audiencer a tool that helps marketers find better interests in the Facebook ads manager. -How does Audiencer works and why it’s better than using the ads manager UI -Interests based targeting best practices -Why you shouldn't use Interests layering -Some myths about Facebook ads targeting -When to use Look a likes vs when to use interests and much more.. https://audiencer.io/ ** | |||
| 02 Jan 2023 | Why You Should Stop Focusing only on Your Marketing and Start Optimizing Your Unit Economics | Eden Amirav (Founder of BePofit) and Yaron Been | 00:39:30 | |
Eden Started his first company at the age of 16. Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing. Today, Eden is the co-founder and CEO of Beprofit. - Why companies should stop focusing on optimizing their ads - Unit economics optimization - Data, Analytics, Insights and actions- what ecom store owners might be missing - How Beprofit was born during the Covid and much more..
https://beprofit.co/ ** | |||
| 14 Feb 2022 | How To Stand Out From The Competition With Direct Mail | Dennis Kelly & Yaron Been | 00:32:02 | |
Dennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails.
and much more...
https://www.postalytics.com/ ** | |||
| 03 Jul 2021 | Conversion Rate Secrets for Store Owners | Chase Clymer & Yaron Been | 00:53:17 | |
Today’s guest is Chase Clymer | |||
| 28 Nov 2021 | Core Values, Company Culture and Entrepreneurial Growth | David Henzel & Yaron Been | 00:39:46 | |
David is a serial entrepreneur with a wide portfolio of online businesses. David has a portfolio of startups including -How to turn customers to advocates -How to form the right company culture for you ecom biz -Core values and their importance in running a business -Advice for playing the long term game And much more...
World-Class Customer Service Outsourcing for Ecommerce Brands:
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| 11 Sep 2022 | The Importance of Data Unification | Kathleen Booth & Yaron Been | 00:27:28 | |
Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.
-What is Data unification and why is it important? -The challenges the ecommerce teams encounter when they try to analyze data -Data vs insights -Trends and insights in the ecommerce landscape https://www.linkedin.com/in/kathleenslatterybooth/ https://twitter.com/KathleenLBooth ** | |||
| 19 Aug 2021 | Ultra Marathons & Entrepreneurship. Goals, Values and Misconceptions | Kyle Sanders & Yaron Been | 00:58:23 | |
Today's guest is Kyle Sanders. | |||
| 22 Sep 2021 | How To Optimize Your Content For Google Discover | Kyle Brady and Yaron Been | 00:43:39 | |
Kyle Brady is a Google Discover optimization consultant and founder of Drivin’ & Vibin’, an industry-leading consumer news site in the RV and camping niche. He and his wife ditched the 9 to 5 grind to become full-time RVers and in the process, Kyle became an expert at amplifying content to increase brand awareness and revenue and he’s here today to share some of his secrets. kylebrady.com
Mentioned during the conversation: THE GOOGLE DISCOVER ROADMAP ** | |||
| 14 Aug 2022 | Link Building Methods That Will Skyrocket Your Websites’ Traffic | Farzad Rashidi & Yaron Been | 00:44:20 | |
Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 2M monthly organic traffic.
2)Why you shouldn’t pay for backlinks 3)Why Onpage SEO isn’t enough 4)How can you get a ton of traffic even if you don’t have a big team
https://www.visme.co/marketing-strategy/ ** | |||
| 23 May 2021 | How To Increase Your ROI With Email Marketing | Ashley K Deluca & Yaron Been | 00:53:45 | |
Today’s guest is Ashley K Deluca. -Tips for better headlines -Is the money really in the list? -How to segment your audience -Email Split Testing And much more.. | |||
| 18 Mar 2021 | How To Get More Sales With Email Marketing and Why Consistency Matters | Jason Wright and Yaron Been - 13 | 00:46:56 | |
We are so happy to have with us today, Jason Wright on the EcomXFactor Podcast. Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand. In this episode, Yaron and Jason covered a lot of amazing stuff about the importance of having the discipline and being consistent in your business, list size VS quality, building and automating lists efficiently, and other automations that can be very beneficial for store owners and entrepreneurs. Without further ado, here’s Yaron and Jason! And if you like what you hear, please rate, review and subscribe on Apple Podcasts, Spotify, and all major streaming apps.
Intentionally Inspirational - https://intentionallyinspirational.com Funnel Building For Profit: Learn How To Build Complete Sales Funnels - https://www.facebook.com/groups/funnelbuildingforprofit
Apps and Tools Mentioned on the Episode
Show Bullets (00:00:41) What is Intentionally Inspirational all about? What do you guys do and who do you serve? (00:02:50) What are the benefits of using Active Campaign? (00:10: 20) Frontend vs Backend profitability (11:04:00) How often do you send newsletters, giveaways and promotions if you don’t hire an agency? (12:34:00) - Does the size of the list matter? (00:14:39) - What about list health? How do you manage and keep your list healthy? (00:15:47) - What about some split testing? How important are split testing on emails? (00:17:42) - Short-form vs Long-form content on emails (00:19:31) - Why consistency matters more than content (00:20:05) - How do you utilize SMS? (00:22:05) - Sending SMS to customers and driving them to a calling center (00:24:07) - Email as a foundation regardless of someone’s age (00:25:11) - Oher automations that can be very beneficial for store owners and entrepreneurs. (00:27:05) - How people underutilize Google Analytics’s heatmap (00:28:04) - Viewing session recordings using Lucky Orange (00:28:56) - Building and automating lists efficiently (00:32:31) - Jason’s secret in producing more than consuming (00:33:32) - Why consistency is very important (00:36:06) - Is thinking too far ahead good for your business? (00:41:12) - Book and App recommendations from Jason (00:42:38) - Jason’s favourite quote (00:43:38) - Jason’s contact details | |||
| 31 Jan 2022 | How This Agency is Increasing Their Clients Profits with Subscriptions, Emails and SMSs | Drew Himel & Yaron Been | 00:44:08 | |
Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status. -How to use Survey data to improve your marketing -SMS marketing best practices -The difference between optimizing Skin care brands vs Fashion vs Health & Care vs Beverages and much more... Website: www.consultpcr.com LinkedIn: https://www.linkedin.com/in/drew-himel/ ** | |||
| 23 May 2023 | How Your Business Can Benefit from AR | Aldo Petruzzelli and Yaron Been | 00:43:04 | |
Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia-
-Use cases of AR (Retail, F&B, Ecom ) -Trends in the AR space and much more... Twitter: https://twitter.com/omnia_io Instagram: https://www.instagram.com/omnia.ar/ Website: www.theomnia.io LinkedIn: https://www.linkedin.com/company/omnia-ar **
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| 19 Dec 2021 | Facebook ads Best Practices, iOS Update, Lead magnets and a cool CPM Arbitrage | Meredith Kallaher & Yaron Been | 00:46:43 | |
Most businesses are born from the skill, creativity and experience of a passionate person who develops a high value product or offer for many, but often die because they only whisper the availability of that offer to a few! -Building an audience using the FB Video views objective -How to build a lead magnet and what you should do with the emails you’ve acquired -A cool CPM arbitrage that can be done before the Holiday season
https://www.meredithkallaher.com/ecomxfactor ** | |||
| 31 Jul 2021 | Entrepreneurship and Professional Sports | How To Successfully Wear Many Hats | Lucas Caneda & Yaron Been | 00:57:52 | |
If you’re having problems with having too many hats and scaling your business, this episode would definitely inspire you. | |||
| 30 Apr 2023 | Entrepreneurship, Velocity & commonalities between small and huge businesses | Ashwin Kutty & Yaron Been | 00:53:04 | |
Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. -Commonalities between different types and scales of business - The concepts of Speed and Velicity - Advice for entrepreneurs during challenging market conditions -The importance of human connections and much more... ** | |||
| 06 Jun 2021 | How To Improve Your Profits With Customer Centric Marketing | Meg Coffey & Yaron Been | 00:57:31 | |
In this episode, we had Meg Coffey as our guest. Topics Covered: -Why you should focus on quality over quantity -How to find your tone of voice and why it matters -How to 'touch' your customers :) -Using Pop-culture in order to stand out -How to Vet influencers And much more...
https://coffeyandtea.com/ | |||
| 23 May 2022 | The Risks and Benefits Involved In Payments | Kevin Olsen & Yaron Been | 00:40:58 | |
Kevin Olsen is the ‘Payments Professor’.
Among his many certifications Kevin is an Accredited ACH Professional (AAP), an Accredited Payments Risk Professional (APRP), an NCP (National Check Payments Certification) as well as an NCP Certified Trainer and a Certified High-Performance Coach (CHPC). -How to find a payment provider that suits your business needs -Common Frauds in the payments world -How will Crypto change the payments world -Trends and predictions in the payment eco-system -Why does Kevin believe that ‘Cash’ is here to stay and much more.. http://www.youtube.com/paymentsprofessor www.linkedin.com/in/paymentsprofessor ** | |||
| 25 Sep 2022 | How Predictive Analytics Can Boost Performance | Shanif Dhanani & Yaron Been | 00:24:03 | |
Shanif is the co-founder & CEO of Apteo. Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. -How ecommerce companies can use use A.I. to predict what customers are going to do next -The impact and potential of Automated segmentation -How to use Zero party data to increase your profits and much more…
Website: https://www.apteo.co
Social links: Twitter: https://twitter.com/apteoai LinkedIn: https://linkedin.com/in/shanifdhanani ** | |||
| 25 Mar 2024 | From Data to Dollars Financial Management for E-Commerce Entrepreneurs| Wayne Richard & Yaron Been | 00:31:10 | |
Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of online retail. In this episode we cover: 1. Importance of Financial Data Confidence. 2. Managing Financial Economics. 3. Cahflow Management Strategies. 4. Importance of Cashflow and Forecasting. 5. Leveraging Resources for E-commerce Business Growth.
Links and Resources | |||
| 21 Aug 2021 | Your Store Is Being Exploited And You Don’t Even Know | Kathleen Booth & Yaron Been | 00:37:40 | |
Wow, this conversation with Kathleen was really interesting and it exposed a huge pain that ecommerce store owners have. | |||
| 24 Jul 2021 | Wine, Ecommerce and Artificial intelligence | Nicolas Mendiharat & Yaron Been | 00:50:10 | |
If you’re anything like me, you never know how to choose your wine. Connect with Nicolas: Twitter: @mendi Palate Club on the web: www.palateclub.com Palate Club on iOS: https://apps.apple.com/us/app/palate-club-wine-tasting-app/id1387419259 Palate Club on Android: https://play.google.com/store/apps/detailsid=com.palateclub&hl=fr&gl=US | |||
| 14 Dec 2022 | How Can Understanding Evolutionary Psychology Help You as a Business Owner| Tim Ash & Yaron Been | 00:41:35 | |
Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.
-How does the human brain work -What makes a good story? -Optimizing for Wealth vs Social connections -The importance of sleep
https://www.linkedin.com/in/timash/ ** | |||
| 06 Aug 2023 | How Cashbacks Can Increase Your Profits | Oren Charnoff & Yaron Been | 00:22:51 | |
Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack
Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. https://www.getfondue.com/ **
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| 14 Aug 2021 | Secret Ways to Write Better Copy based on Your Customers Psychology| Abbi Perets & Yaron Been | 00:50:21 | |
Today's guest is Abbi Perets. | |||
| 06 Feb 2023 | Opportunities and Optimism During Current Slowdown | Eran Savir & Yaron Been | 00:41:55 | |
Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.
We covered a lot during our conversation, here are a few of the major topics covered: -What should founders focus on these days? - Frameworks and ideas that every founder should think about while building their venture -As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive. -Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed. -Why is it important to stay optimistic and ‘be in the arena’ And much more… https://www.linkedin.com/in/eransavir/ https://menaraventures.com/ ** | |||
| 12 Jun 2021 | How To Use Facebook Live To Generate Profits | David Emmons & Yaron Been | 01:00:25 | |
In today's episode, we had with us David Emmons. | |||
| 11 Apr 2021 | How To Do PR for Your Ecommerce Store | Jessica Ross & Yaron Been | 01:14:21 | |
Hi Everybody, In Today’s episode we had with us, Jessica Ross. Jessica appeared in popular films, TV shows, and magazines and also has also managed the PR of many well-known celebrities. Twitter: https://twitter.com/jessicaross19
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| 19 Sep 2021 | Legal Stuff Every Ecommerce Store Owner Should Know | 01:10:36 | |
Launching a business isn’t easy, but protecting it can be.
https://www.facebook.com/robert.wright.12764
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| 10 Jun 2023 | How This Startup Is Revolutionzing the NFT Space | Vijay Pravin and Yaron Been | 00:26:51 | |
Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field.
-What is NFT wash trading? -NFT related data points -How to keep in building during a bear market and much more…
https://www.linkedin.com/in/vijaypravin/ ** | |||
| 03 Jan 2022 | How To Acquire New Customers And Retain Existing Ones Through Referral Marketing | Raul Galera & Yaron Been | 00:48:34 | |
Raul is the Chief Advocate at ReferralCandy. Think of it as word-of-mouth marketing on steroids -What’s the difference between word of mouth and referral marketing? -How to incentivize your customers to share your product with their friends and family -What to expect from your referral program? -Common mistakes store owners should avoid when launching their referral program -How Referral candy works
http://try.referralcandy.com/podcast https://www.referralcandy.com/ ** | |||
| 15 Jan 2024 | Mastering Strategic Business Operations for Success with Lloyd Thompson| Yaron Been. | 00:33:17 | |
In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations.
Episode Highlights
Resources and Links
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| 07 Aug 2021 | Split Testing and Experiments for Ecommerce Store Owners | Jonny Longden & Yaron Been | 01:03:21 | |
If you’re not experimenting in your business, this episode is for you. Our guest today was Jonny Longden. In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more.
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| 07 Feb 2022 | Playing The Long Term Game In ECommerce By Delighting Your Customers | Valentin Radu & Yaron Been | 00:49:53 | |
Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). Valeintin also founded the CVO Academy which teaches ecommerce store owners about Customer value optimization.
Our conversation was super interesting and insightful.
1)Why you need to shift your focus from Customer acquisitions to Lifetime value optimation 2)How to use the Net promoter score in order to increase your profits 3)Zero party data and how it can help with personalization of your customers funnel 4)How Valentin increased the referral rate in one of his companies by surpsrsing his customers on their birthday and much more... The CVO academy- https://www.omniconvert.com/ https://www.linkedin.com/in/valentinradu/
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| 25 Dec 2020 | Improving Conversion, FB Ads Scaling & Understanding Your Customers | Zach Radford & Yaron Been - 11 | 01:00:55 | |
Today, we have with us Zach Radford, he is the proud owner of Profitable ads (profitableads.com). Zach and his team have been able to help their clients generate $40 million in eCom sales in the last 12 months. Using Empathy, Psychology, and Paid Advertising! Yaron and Zach took a deep dive about Ecommerce Conversion Rates, Understanding your customers and running profitable ads. So enjoy, and have your pen and notebook ready because this episode is filled with gold nuggets and If you apply them... you too will see the great results you’re after with paid ads! Okay here’s Yaron and Zach and do us a favor - subscribe, rate, and review us on Apple Podcasts and all other major podcasting apps. Show Bullets: (00:10:25) How did you convince them to trust you? (00:12:30) Did you use a program for SMS and Messenger? (00:14:19) How do you create a buyer persona? (00:16:26) Demographics of those who don’t want to buy (00:18:59) Empathy Path (00:22:39) Market Thinking vs Market Seeing Exercise (00:30:11) Page Structuring (00:32:22) Trust in the Business (00:32:55) Retargeting (as first step) and Cross-Selling (00:34:03) Do you use only Facebook Ads or you have other platforms? (00:35:15) How do you approach YouTube Ads? How are they different from Facebook? (00:39:00) How do you get the users to generate the content? (00:40:33) What is your take regarding what Platform to use and how to distribute them? (00:42:25) Data Gathering and Data Analytics (00:45:01) Guidelines for Campaign Budget Optimization (00:48:23) Do you use Manual Biddings? (00:49:25) Do you recommend any powerful tool that you use lately? (00:51:15) What did you do regarding AD Fatigue? (00:52:32) What do you suggest or any important tips for store owners who just started or drop shippers that you wish you knew when you just started? (00:58:37) Where can people find you or contact you?
Guest contact details: Connect with Zach Radford: Zach's Agency-http://profitableads.com/ Linkedin- https://www.linkedin.com/in/zachradford Zach's email- zach@profitableads.com | |||
| 13 Jan 2022 | How This Agency is Helping Their Clients Grow Their Stores with SMS, Quizzes and Raffles | Kenny Gray & Yaron Been | 00:39:49 | |
With us today is Kenny Gray, founder of Grayt Media. Kenny and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike. Topics Covered: -How to improve your Attribution and reporting -How to use quizzes in order to engage with your audience -Creating a positive momentum within your funnel and getting your customers to say ‘Yes’ and much more...
https://www.linkedin.com/in/kengrayjr/ https://www.instagram.com/graytmedia/ ** | |||
| 10 Oct 2021 | Ecommerce SEO Fundamentals | Jono Farrington & Yaron Been | 00:45:55 | |
Jono Farrington is an eCommerce SEO expert. He is the founder of the agency called EcomXSEO, working with Shopify clients around the world, and also created an extensive course about Shopify SEO. -How can SEO increase your profits -Common SEO mistakes ecommerce store owners do -Benchmarks and setting the right expectations for your SEO efforts
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| 08 May 2021 | Why You Shouldn't Test Many Products And See What Sticks | Neil Twa & Yaron Been | 01:13:21 | |
Hi Everybody, Neil and his partner helped their clients in selling over $100M+ a year in private label sales on Amazon FBA. Neil has vast experience in anything related to Amazon and Ecommerce.
Connect with Neil: http://linkedin.com/in/neiltwa https://www.facebook.com/neiltwa/ Sixleaf.com | |||
| 16 Oct 2020 | Effective Inbound Marketing Tools and Tips | Eric Dickmann & Yaron Been - 6 | 00:25:59 | |
We’re super stoked to have a special guest on the podcast. Today, Yaron is interviewing Eric Dickmann - Founder of The Five Echelon Group. Eric works with clients to help them build business strategies and marketing programs for increasing brand awareness and product demand. In this episode, Yaron and Eric discussed the common misconceptions about Inbound Marketing and outbound marketing, the importance of building a solid network foundation before starting an entrepreneurial journey, why everyone should delegate tasks, and making consistent efforts in implementing your marketing strategy. If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word. Check out our Blog and Youtube page for more awesome content. If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast. Guest contact details: You can go to Eric's website at fiveechelon.com LinkedIn: https://www.linkedin.com/in/edickmann/ Twitter: https://twitter.com/edickmann Bullets
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| 14 Mar 2022 | How To Pay Less For Buying Traffic and Make More Profits From Each Sale Using Content | Jessica Totillo Coster & Yaron Been | 00:41:57 | |
Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing.
-The benefits of creating digital products -How to use your customer support inquiries in order to gain insights about what your customers want -Why you should send educational content in your email flows and much more..
https://ecommercebadassery.com/xfactor/
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| 08 Jan 2024 | Power of Incentives in Growing E-Commerce Businesses | 00:22:10 | |
In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers. Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention and even reputation management. This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources. Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses. He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues. You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies. Resources and Links:
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| 23 Oct 2022 | Using AI and behavioral nudges to increase profits | Valon Xhafa & Yaron Been | 00:31:57 | |
Our guest today is Valon Xhafa. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level. -Cart Abandonment Prevention Vs. Recovery -Ways to reduce product returns by analyzing and influencing shopping behavior -Providing coupons is easy, but not efficient and much more…
- https://behamics.com/ ** | |||
| 16 Sep 2021 | How To Run Facebook Ads like a Pro | 00:56:33 | |
Jacob Landis, The owner of the ad company Jacob LE, works with a variety of ecom companies, helping them increase profitability and scale their companies with paid ads. -Secret options for retargeting people who have opted out of tracking. -How to create UTMs and how to use Naming conventions for your campaigns -How to use Facebook automated rules -Optimizing your ads using different Facebook bid types -Mindset tips and realistic expectations for your Facebook ads And much more... Free course: ** | |||
| 05 Feb 2024 | How to Be Your Best: Guide to Peak Performance Through Sleep Riley Jarvis| Yaron Been | 00:23:01 | |
Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance.
Episode Highlights:
Resources and Links: 1. Connect with Riley Jarvis on LinkedIn 2.Connect with Riley Jarvis on Facebook 3.The Sleep Consultant Website. 4.The EcomXFactor YouTube Channel. 5.The EcomXFactor Facebook Community 7.Twilight Classics Light-Blocking Glasses
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| 01 Jan 2024 | The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been | 00:31:30 | |
In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine: Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising: Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors. Links and Resources
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| 27 Mar 2023 | How To Sell Your Business | Steve Kilberg & Yaron Been | 00:52:10 | |
Steve has been in the Digital Marketing landscape for 20 years. After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial.
He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it.
He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit. -What is the #1 mistake eCom, Saas, or other online businesses are making? - Why should a business owner be thinking of selling their business? - How much are eCommerce, Saas or online businesses selling for $ wise these days? https://skrpmedia.com/pocket
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| 30 Apr 2024 | Optimizing Ad Campaigns with Direct Response Advertising Hal Smith| Yaron Been | 00:18:20 | |
In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly. Scale of Testing. One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly. Testing Framework. Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly. Dynamic Creative Testing. Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production. Navigating Platform Restrictions: As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions. Direct response advertising is an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization. Links and Resources: | |||
| 24 Jul 2021 | How To Boost Your Social Proof? | Dan Kleinman & Yaron Been | 00:40:51 | |
Today's guest is Dan Kleinman. After selling his eCommerce store Dan realized that eCommerce store owners are in need of better content and a better system to recruiting brand ambassadors.
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| 21 Feb 2021 | Motivations & Starting an Online Business | Jay Williams and Yaron Been - 12 | 03:57:26 | |
We are so happy to have with us today, Jay Williams on the podcast. Jay helps businessmen and entrepreneurs who feel like they are capable of so much more but know something inside of them is holding them back. Jay is also a Motivational Maps Practitioner. In this episode, Yaron and Jay talked about Having a Motivation Map and how it is great for understanding your teams, what motivates them, retaining staff, and recruiting new team members to make sure they are a fit for your organization. Yaron and Jay also covered the importance of coaching, how to start a side hustle even if you come back home tired and with low energy after your 9 to 5, how to find peers that can lift you up and much more. Here’s Yaron and Jay! And if you like what you hear, please rate, review and subscribe to the on Apple Podcasts, Spotify and all major streaming apps. (00:02:11) - Introduction and Background (00:09:34) - How Jay started coaching Men to 10X their lives (00:11:50) - The Motivational Map explained (00:16:08) - The Growth Motivators (00:17:51) - The Achievement Motivators (00:22:40) - The Relationship Motivators (00:23:55) - The Friend Motivators (00:39:15) - What attributes does a Good Coach have? (00:43:00) - Case Study (00:53:17) - How to start a side hustle even if you come back home tired and with low energy after your 9 to 5 (00:50:57) - Jay shares why he plans his day the night before (00:55:23) - How do you find good peers? (00:59:36) - Jay’s recommended books (01:00:00) - What is a quote that you live by? (01:01:00) - Jay’s recommended books and apps (01:04:00) - How to get in touch with Jay
Guest contact details: Connect with Jay Williams: http://www.masklessmen.com/ https://www.facebook.com/jaymwilliamstv/
Books Mentioned on the Episode
Apps Mentioned on the Episode
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| 28 Aug 2021 | The Power of Referrals and How To Optimize Your Referral Marketing with This Tool | 00:36:11 | |
Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of B2B SaaS company, CloudSponge.
-How important are Referrals -Referrals best practices -The solution Jay and his team are providing and it’s great ROI And much more…
Link to the workbook: https://www.cloudsponge.com/ecomxf Learn about our the Better Sharing plugins: https://www.cloudsponge.com/better-sharing/e-commerce/
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| 04 Dec 2020 | Copywriting and Building Quiz Funnels for Ecommerce | Tim Swart & Yaron Been - 10 | 00:54:28 | |
We're super pumped today to have with us, Tim Swart on the podcast. Tim Swart is an Email Marketing Specialist and Funnel Strategist who helps entrepreneurs grow their online businesses. Over the past year, Tim has generated $1M+ for his clients, using “Dynamic Emails.” and different funnels Yaron and Tim covered a lot of practical advice about copywriting, email marketing and quiz funnels which is a very very interesting topic with a lot of potential. It's something Yaron has been testing for a while now and is showing really awesome results. So enjoy, if you like what you hear, please rate, review and subscribe and have a great day! Books Mentioned on the Episode:
Guest contact details: Website: https://launchpadcopy.com LinkedIn: https://www.linkedin.com/in/timswart1 Create Quiz Funnels & Grow Your Business: https://www.leadshook.com?aff=86
Questions / Bullets (timestamps to be finalized when mp3 file is approved)
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| 19 Apr 2021 | 3 Questions Every Entrepreneur Should Ask Himself | Rocky Romanella & Yaron Been | 01:05:35 | |
Hi Everybody, and much more... https://tightenthelugnuts.com/ | |||
| 22 Jan 2024 | How Customer Voices Impact the Path to Brand Success| Leila Kairns & Yaron Been | 00:20:30 | |
Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.
Episode Highlights 1. Customer Interviews & Usability Testing. 2. Sustainability for Brand and Consumer Values. 3. Navigating tht B2B and B2C Landscape. 4. Balancing Direct Response and Brand Awareness Marketing. 5. The Future of Ecommerce. Links and Resources | |||
| 21 Apr 2023 | Discover the Secrets to Building a High-Performing Affiliate Program | Eli Edri & Yaron Been | 00:50:48 | |
Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies.
- Why RevShare offers aren't attractive for professional affiliates? - What is the difference between a GREAT affiliate program and all other affiliate programs - Tips and tricks to recruiting the best affiliates And much more…
https://www.affiliate-manager.io https://www.linkedin.com/in/eliedri/ **
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| 10 Jan 2022 | Impactful & Easy to Implement Tips That Will Help you Get an Edge Over Your Competition | Samuel Larsen & Yaron Been | 00:49:06 | |
Samuel is the founder of CRO Gurus, A Shopify expert agency helping D2C eCommerce merchants maximize their sales from their current traffic.
-How should the optimization approaches differ between small and big companies? -How to optimize your store even if you don’t have a lot of traffic -Website speed optimization- Best practices -Using soft conversions -Shopify Checkout conversion killers And much more...
https://www.youtube.com/c/SamuelLarsen https://www.linkedin.com/in/samuel-larsen/ ** | |||
| 17 Oct 2021 | How To Create Better Video Ads | 00:40:12 | |
Antonio Boccanfuso, Founder & Chief Content Strategist Hoski Media. -How to create better ads -Long form vs Short form Ads -Video repurposing for stories -Different ads layout -How to get better testimonials
https://www.instagram.com/hoskimedia/?hl=en
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| 11 Aug 2024 | Business Loans and Cashflow Managment |Daniel Yerushalmi & Yaron Been | 00:22:33 | |
Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Listeners will discover:
This podcast will challenge your preconceived notions about pawn shops and equip you with valuable financial strategies for your own business growth.
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| 25 Jun 2021 | Using AI To Understand Your Customers and Write Better Copy | Andrya Allen & Yaron Been | 01:04:14 | |
Andrya is the founder of Vox Verba an AI-based solution that Transforms your customer's own words into sales copy. | |||
| 20 Aug 2023 | Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been | 00:39:07 | |
In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes. We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics. Tune in to discover actionable tips for improving your website's conversion rates! https://twitter.com/taliagw ** | |||
| 23 Jul 2023 | Psychology in Business and Life | Francisco Macedo & Yaron Been | 00:48:09 | |
Our conversation was very broad and focused mostly on personal development and developing traits of a leader.
-The importance of maths and logic -Self-awareness and the impact of knowing our faults -Psychological effects in business and much more... https://www.stage.community/ ** | |||
| 04 Apr 2022 | How To Get an Edge Over Your Competition By Niching Down | Silvia Myers & Yaron Been | 00:45:01 | |
Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store.
Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it’s also never been more competitive and difficult to grow a business sustainably and profitably.
After years of experience and serving students in over 35 countries around the world, Silvia has developed an intelligent Ninja method (iCommerce) replacing the traditional eCommerce techniques, helping small business owners get more high quality traffic and turn clicks into sales more frequently for less money. - iCommerce vs. eCommerce -How and why you should Niche down - The most common mistakes small business owners make online when launching their brand/store - What's changed in social media ads, how it impacted small businesses and what brands must do differently to adapt For more info: ** | |||
| 28 Oct 2021 | How to Sell Ultra-High Ticket Antique Jewelry | Alex Alfieri & Yaron Been | 00:42:14 | |
Ever wondered how it feels to sell a product that costs $100,000? https://www.butterlaneantiques.com/ ** | |||
| 20 Jun 2023 | How Can Game Theory Principles Help You Increase Your Profits | Noah Healy & Yaron Been | 00:48:45 | |
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. -Are we in a race to the bottom? What should business owners do in order to thrive -Why is building a marketplace a huge opportunity -The principles that make a good marketplace
And much more…
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| 03 Oct 2021 | 6 Steps to Prepare your Email Marketing Campaigns To The Holiday Season | Malia Zahid & Yaron Been | 00:53:20 | |
Maila is the CEO of Wild Cactus, a marketing studio for lifestyle brands who want to make more sales through email, SMS & Messenger Marketing.
-Which segments you should create for BFCM -How to utilise surveys and gift cards to increase your sales -How to schedule your emails: pre-launch, during BFCM and post BFCM -a cool trick Maila is using in order to engage buyers and much more... https://wildcactus.studio/freebie https://wildcactus.studio/2021/08/07/what-ios15-means-for-email-marketing-and-ways-to-adapt/ ** | |||
| 07 Mar 2022 | What an Ecommerce Store Can Learn From Church Marketing Strategies | Matt Edmundson & Yaron Been | 00:46:09 | |
Matt is the CEO of Aurion Digital. His eCommerce sites have generated over $75m in worldwide sales and his coaching clients have a combined turnover of over $100m. Matt is also a host of "The eCommerce Podcast", where he chats with experts in the field of eCommerce on how to grow and develop online businesses. - How Matt uses his proven JERSEY framework to grow his successful eCommerce businesses - How do you make your eCommerce sites stand out? - a Story about a toilet seat that teaches Customer Centricity principles - Frameworks for hiring great team players And much more..
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| 04 Jul 2022 | Pinterest Ads And Why You Should be using them | Craig Lewis & Yaron Been | 00:58:36 | |
Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies:
-Best niches for Pinterest growth -Best practices for running Pinterest ads -Pinterest organic growth- what to expect? and much more.. ** | |||
| 31 Jan 2023 | New Platfrom That Will Disrupst How Merchants are Building their Store | Matteo Grassi & Yaron | 00:52:16 | |
Matteo Grassi Co founder of Popup an end to end eCommerce platform and Viceroy group a portfolio company of 7 DTC brands
- How to approach the customer journey while building your ecom store - The problems that might arise when scaling beyond 1M revenue per day - Leadership traits and principles that will help you manage and scale your business - Lessons learned from working in Shopify And much more.. www.popup.store ** | |||
| 14 Nov 2021 | Deep Dive in to Ecommerce Conversions Tracking & Reporting | John Horn & Yaron Been | 00:50:30 | |
John Horn is the CEO of Stub Group, a digital advertising agency, Premiere Google Ads Partner. He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and convert more leads, get more e-commerce sales, and grow revenue. -Google analytics best practices -Easy wins any store owner can implement in his reporting -Chat & Call tracking -Latest Ecommerce trends StubGroup offers a free marketing evaluation via their website, https://stubgroup.com/. ** | |||
| 21 Mar 2022 | Tax Deductions, Cashbacks and Cashflow Management | Alan Chen & Yaron Been | 00:40:40 | |
Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space. The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket.
-Crucial ECOM Tax Deductions The IRS Doesn't Want You To Know -What pitfalls to avoid on the accounting side when scaling your ecom business? -Cashback rewards you should utilize -How to manage your cashflow and why it’s important -Cleaning your books and preparing your business for an exit and much more..
https://www.freecashflow.io/course/ https://www.instagram.com/freecashflow.io/ ** | |||
| 27 Feb 2024 | Human Decision- Making and Neuro Science for Fearless Marketing| Randy Crane & Yaron Been | 00:20:38 | |
In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and strategies that make it a powerful force in the sales world. Key Highlights:
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| 19 Nov 2020 | How To Scale Your Ecommerce Business | Roxana-Maria Grigore & Yaron Been - 9 | 00:57:44 | |
Thanks for joining us today for another exciting episode of the EcomXFactor Podcast. In this episode, Yaron is interviewing Roxana-Maria Grigore - Founder of Masters Who Care. Roxana has more than 15 years of experience, partnering with startup founders, IT & Business managers, and daring leaders to leverage the Agile mindset to achieve better business results and business agility. Yaron and Roxana covered a lot of useful and practical advice about hiring the right people, delegating and prioritizing tasks, how to become a better business leader, and much more. Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts and all major podcasting apps. Guest contact details:
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| 31 Oct 2021 | Podcast Secrets and Trends | Tom Schwab & Yaron Been | 00:44:51 | |
In this noisy digital world, you can’t break through the noise,
-How to use podcast as a tool for getting more traffic -How to be a great podcast guest -Trends in the podcast world -Story telling And much more. https://interviewvalet.com/ecomxfactor/ **
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| 07 Nov 2020 | Retail Arbitrage in Amazon, Hiring People Outside Your Expertise & More | Nick Shucet & Yaron Been - 8 | 00:44:00 | |
We’re very happy to have a special guest on the podcast. In this episode, Yaron is interviewing Nick Shucet - Founder and CEO of Romans Tide and the Arbitrage Blueprint. Yaron and Nick talked about systemizing processes and procedures in order to increase productivity. They’ve also covered retail and online arbitrage, hiring people outside your expertise, delegating tasks, and tips on running multiple businesses. If you feel like you’re not productive enough, and you want to improve on being more efficient in handling your team, then you will love this episode. Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word.
Guest contact details: Romans Tide - https://romanstide.com/ The Arbitrage Blueprint - http://thearbitrageblueprint.com/ Linkedin - https://www.linkedin.com/in/nshucet/
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