The Ecommerce Insights Show (The Good)

An ecommerce product detail page design can often make or break a sale. It's the critical point where a potential customer will determine whether to purchase your product, keep browsing, or to seek out an alternative option.

That means your product detail page must do three things well:

1. It must give detailed, benefit-focused information about the product in question,
2. It must offer an easy and obvious way for buyers to take the next step towards ownership
3. It should provide a way for shoppers to be presented with alternative suggestions.

In this episode, Ethan Cotton, one of our CRO strategists, shares a few of our favorite strategies for optimizing your product detail page to convert more of your website visitors into customers. Enjoy!

If you want even more information on this topic, click the link below to read our Insight article:

16 Product Detail Page Design Best Practices (with Examples)

What if you could look over the shoulder of every visitor that encountered your website? What would you pay extra attention to? What questions would you ask? What unexpected observations might you encounter?

That's the scenario we placed ourselves in when we put together this 5-minute lesson on the most important questions you should be asking every shopper who comes to your site.

Finding the answers to these questions will:

1. Help you better understand the actual (not assumed) needs and motivators of your customers.
2. Identify areas where visitors are getting lost, confused, or annoyed.
3. Put together a plan for removing these points of friction, which will increase your conversion rate.

In this episode, Jon MacDonald, our CEO, shares all five of the questions you should be asking as well as the specific information you should be listening for and the specific steps you should take after the interview. Enjoy!

Want more actionable insights like this one? Subscribe to receive a new one each week at https://thegood.com/sign-up/

In our experience, every ecommerce store attracts the same seven types of customers...

1. Lookers – People who are "just browsing" and exploring interesting stores on the web.
2. Bargain Hunters – People who are explicitly seeking out the best deal on an item they want.
3. Buyers – People who already know what they need and want to check it off their list quickly.
4. Researchers – People who have bought into a category/concept, but are researching the best options.
5. New Customers – People who have visited once, didn't buy, and are back to learn more.
6. Dissatisfied Customers – People who want to return something or had a bad purchasing experience.
7. Loyal Customers – People who have bought from you before and come back regularly to buy again.

In this episode, Jon runs you through each of these common visitor types, what's important to them, and what steps you can take to convert more of them into happy customers.

If you want even more information on this topic, click the link below to read our Insight article:

https://thegood.com/insights/types-of-customers/

In this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.

In this episode, you'll learn about:

• Leveraging evergreen workflows/sequences to drive significant revenue
• The relationship between SaaS and ecommerce
• What are people in SaaS doing with their subscription strategy
• Nikki’s Sequence Test Drive email strategy
• Email marketing missed opportunities by brands

So if you are interested in writing effective emails to drive revenue for your brand, then this episode is for you.

Learn more about Nikki and her resources here:

• Visit Nikki’s website
• Grab Nikki’s Re-engagement Playbook and Ecomm Playbooks
• Subscribe to Nikki’s actionable email insights
• Follow Nikki on Twitter
• Connect with Nikki on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

When you log into Google Analytics, how do you feel?

Many business owners would say things like anxious, nervous, confused, overwhelmed, or maybe even..."I almost never log in, because I have no idea how to use it."

That's unfortunate, because Google Analytics really is the best place to find the data you need to make informed decisions about your business and where it is heading. We reach out to Katie Encabo, a Project Coordinator here at The Good and our resident data wizard, to help us put together a digestible action plan for Ecommerce leaders.

In this episode, Katie helps you understand why ecommerce reporting is an important tool for analyzing website traffic and usability. Then, she shares the top five Google Analytics reports you should be monitoring and how they should inform your decision-making.

If you want even more information on this topic, click the link below to read our Insight article:

5 Essential Ecommerce Google Analytics Reports (For Great Insight)

After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts.

In this episode, Jon covers the last four "Laws of CRO" and explains how each one should influence your CRO strategy. You'll learn about what a good conversion rate really is, why conversion-boosting hacks are a trap, the importance of constant iteration, and the danger of discounting.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Kurt Elster, founder of Ethercycle and one of the most highly-regarded independent consultants in the ecommerce industry.

We discuss his best advice for finding and expanding your audience, gaining a more complete understanding of your customers, and maintaining your mental health while striving to grow your business. We also clear the air on exactly what that new store speed report means and whether or not you should be concerned about your grade.

Kurt is a wildly entertaining interview, so if you're interested in hearing unfiltered advice from one of the most notable voices in the business, you're going to want to make time for this episode.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

When it comes to incentivizing customers, one of the most prevalent practices is to use a price or a percentage discount, but this can have some dangerous long-term implications.

Here's why most brands default to discounting...

• It's convenient – You can have them up and running in hours, if not minutes.
• It's effective – They often drive a short-term boost in conversion rate and sales.
• It's enjoyable – Who doesn’t love to see a spike on their revenue chart?

What you don't hear about is how sticky the discounting habit can be, how reliant your customers can become on getting a good deal, and what impact becoming known as a "discount brand" can have on your business.

It's not all bad. After all, if discounting wasn't effective, it wouldn't be such a common occurrence, both online and in-store.

But, much like other areas of business, "because everyone else is doing it," generally isn't a solid foundation to build your marketing strategy on.

In this episode, we explain why we're generally against using traditional price or percentage discounts and what we recommend you do instead.

If you want even more information on this topic, click the link below to read over 3,000 words on discounting strategy for ecommerce businesses. It's our gift to you. :)

https://thegood.com/insights/discounting-for-ecommerce/

And, if you haven't already done so, please consider subscribing to our Ecommerce Insider's list. It's a private version of this podcast feed where we give you early access to new episodes as well as exclusive access to bonus interviews and resources.

Just visit https://thegood.com/podcast/ and drop your email in the form at the bottom of the page. We'll follow up with a link to the private feed and you will officially become an Ecommerce Insider!

Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

In this episode, you'll learn: 

• How to tailor customer support strategies based on your audience
• Why it is important to create a personalized experience for your customers
• How other brands are using customer support as a differentiator vs as a tool just for handling tickets
• How to turn negative experiences into positive ones through great customer support setup

If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

Learn more and Nicole and her resources here:

• Connect with Nicole on LinkedIn
• Follow Nicole on Twitter
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Samar Owais, an email marketing strategist and copywriter focused on serving ecommerce clients.

We talk about the important role that email marketing plays in ecommerce growth, as well as Samar's best advice for making sure that email becomes one of your highest-performing sales channels. She has plenty of real-world examples from her experience boosting overall revenue and revenue share for her clients.

So, if you're interested in learning about how to build a customer-centric email marketing strategy that not only grows your audience, but also presents subscribers with relevant product recommendations in a way that respects their inbox, then you'll want to listen to this.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Beth Esponnette, Co-founder of unspun, a fashion tech company paving the way to personalized fashion. Beth was previously a professor of product design at the University of Oregon and has a background in fashion, manufacturing and design. We talk about how the company tackles wasteful clothing manufacturing practices by using 3D printing technology to produce personalized jeans. 

In this episode, you'll learn about:

• Why Beth leaped into entrepreneurship from academia
• How 3D printing technology revolutionize traditional clothing production
• How to find out if there’s demand for the product
• The process of planning and executing product launch strategy
• The What, Who and How in getting the product to market

So if you are interested in all-things sustainable fashion, then this episode is for you.

Learn more about Beth and her resources here:

• Visit the unspun website
• Visit Beth’s personal website
• Follow Beth on Twitter
• Connect with Beth on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Dave about the best practices when it comes to email marketing and how he has helped some brands with abandoned cart recovery. Most merchants are worried that by using email marketing, they may annoy their customers rather than encourage them to buy products. Dave discusses some tips on how to create sophisticated and tasteful emails for your marketing strategy. 

In this episode, you’ll learn things about: 

• What has changed with email marketing and the market itself throughout the years 
• The difference between building relationships with customers and spamming customers  
• How to apply the “Ladder of Emails” concepts to your marketing strategy
• What other brands are doing to innovate email marketing

 Learn more about Dave and his resources here

• Connect with Dave on LinkedIn
• Follow Dave on Twitter
• Check out Dave’s blog 
• View a demo on Recapture

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Product descriptions are one of the highest potential, lowest investment optimizations an ecommerce manager can make. Which makes it even more disappointing that they are treated as an afterthought by so many brands.

A good product description doesn't just describe your product, its features, and its specifications. It qualifies customers and helps the best ones immediately know that your product can meet their needs, which leads to higher conversions and lower returns.

In this episode, we go into more detail about what the best product descriptions have in common, and provide you with a framework for refreshing your own product descriptions to improve their sales performance.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

In this episode, we talk to Phillip Jackson, a prolific publisher and co-founder of Future Commerce.

Phillip is well-know for his hair, but we were more interested in what's underneath. He brings a unique perspective to the convergence of traditional retail and ecommerce and how this evolution will continue to shape the rest of the world around us.

We also talk about changes in consumer psychology and behaviors, and how savvy ecommerce leaders can use those as early indicators of challenges and opportunities on the horizon.

So, if you're looking for something a little bit more cerebral and far-reaching than our usual conversations, but still packed with a lot of actionable takeaways, then this is the perfect episode for you.

Listen, and you'll learn about:

1. The convergence of brick & mortar retail and ecommerce
2. The characteristics and mindset that make for resilient retail businesses
3. How new technology and changing consumer behaviors will impact your business
4. The importance of establishing and strengthening a customer-centric culture
5. Emerging trends that will change the way ecommerce businesses operate

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Ilana Davis, an independent ecommerce consultant and advocate for accessibility, inclusivity, and equality.

We talk about Ilana's flagship service, the Website Rescue, and how she communicates with clients who land in her inbox saying, "I want to improve my conversion rate...what should I do?"

After going back and forth on CRO philosophy and strategies, we dive into the importance of considering accessibility and inclusivity when you launch a new product or review your store design. Neglecting this topic is literally costing you money.

So, if you're looking for a playbook for auditing your site and identifying areas where you can make some small usability changes to drive a significant improvement in your conversion rate and revenue, this is the episode for you.

Here are a few resources that we covered:

1. Ilana's Website
2. Amani Coffee Company
3. Fetch Roasters
4. Answer The Public
5. Hair Love by Matthew Cherry

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Taylor Lagace, a Managing Partner at a fast-growing influencer marketing agency called Kynship.

We start off by talking about the polarizing nature of influencer marketing. Many people think that partnering with influencers is a great way to waste your marketing budget, while others have found it to be a fundamental source of traffic generation and conversions.

Taylor does a great job presenting a balanced case for why influencer marketing can be a great addition to your existing strategy, when it is done effectively. He also shares a ton of actionable advice for finding the right influencers to work with, setting up a test campaign to see if they are a good fit for your brand, and structuring a deal with the ones that you're interested in partnering with long-term.

This interview is packed with field-tested tactics and tool suggestions to help you stand up a high-functioning influencer marketing campaign in the next 90 days. So, if you're interested in a one-hour consulting session from one of the most notable experts in the space, you're going to want to make time for this episode.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Val Geisler, an email marketing expert and founder of Fix My Churn.

Val is known for being the go-to resource for "all things email marketing," but we give special attention to two areas in this episode:

1. The must-have campaigns and automations to reach "good enough" 
2. Intermediate strategies for converting and retaining more of your subscription customers

In other words, we share how to check the box for the 20% of email marketing strategies that will get you 80% of the financial results.

We also included a little surprise for our loyal listeners – a live email campaign teardown. Val walks us through her real-life purchasing experience with a brand in the personal care space and shares her thoughts on what they get right as well as where they can improve.

So, if you're looking for a playbook for leveling up your email marketing, or if you want to learn from the actual experiments and campaigns being run by an active brand, this is the episode for you.

BONUS Resource:
Make sure to check out Val's Dinner Party Strategy. It's a collection of resources to help you build an email welcome series that will create an army of loyal customers.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. 

With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.

During the episode we cover topics like: 

• What makes a winning product detail page design
• Whether or not discounting is a good strategy on your product page
• Rishi’s framework for crafting product stories rather than product descriptions
• How to differentiate your product and the page it lives on
• A case study where personalization resulted in a 30.56% conversion lift

So if you’re interested in improving the conversion rate on your product pages and learning how to do it, then this is the episode for you. 

Learn more about Rishi and Frictionless Commerce: 

• Connect with Rishi on LinkedIn
• Sign up for his newsletter
• Visit the Frictionless Commerce website

In this episode, we talk to Fynn Glover, the founder of an ecommerce-focused content marketing tool called Matcha.

The tried-and-true ecommerce playbook is to launch your business with a barrage of paid advertising to "get people in the door" and then experiment with a handful of tactics to encourage things like repeat purchases or referrals to friends and family.

In this episode, we talk about the value of content marketing as more sustainable, predictable growth strategy. Of course, that requires taking a long-term view of your business. Still...we can't help but wonder why content marketing (and sophisticated tools to support it) isn't a more prominent topic of discussion in the ecommerce space.

So, if you're interested in learning about blogging and content marketing, how it can fit into your overarching growth strategy, and what you need to get started on the right foot, then this episode is for you.

Listen, and you'll learn about:

1. The tangible value of content marketing, with examples from Fynn's past
2. Why adoption is comparatively low in ecommerce, and how it's getting better
3. How effective content marketing can accelerate your sales performance
4. How to get started and make every dollar or minute you invest be effective

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

What happens after someone buys a product from you?

Chances are, they get a templated order confirmation email, maybe a shipment tracking email, and that's usually all they receive.

Here's the thing...these transactional emails get open rates as high as 70% or more. So, if you're using an off-the-shelf template, you're missing out on a lot of undivided attention. Instead, you could be using these touchpoints to continue to expand your relationship with the customer and increase your chances of earning a repeat purchase or a referral.

Getting those repeat customers is a critical part of running a healthy ecommerce business. If you can generate a 5% increase in customer retention, studies have shown that it can lead to as much as a 75% increase in price stability. Additionally, repeat customers spend 67% more than new customers, on average.

If your post-purchase emails are underutilized, please make time to listen to this episode, where our CEO Jon breaks down the timing, purpose, and business value of each message.

And if you want even more information, including screenshots of real-world examples, check out this article – 5 Important Post-Purchase Emails You Need to Drive Sales.

Want more actionable insights like this one? Subscribe to receive a new one each week at https://thegood.com/sign-up/

If you are seriously considering conversion optimization as part of your ecommerce growth strategy, you will quickly learn that having a good hypothesis is a critical part of any successful test.

A good hypothesis will ensure that you are running a test for a valid reason, not just a guess or a hunch. It also makes your testing approach much more scientific, which gives you more confidence that the results you get from your test are results you can be confident in. 

At The Good, we believe a strong hypothesis should do three things...

1. Respond to an established challenge.
2. Propose a specific solution. 
3. State the assumed and measurable impact. 

If your hypothesis doesn't address each of these elements, you put yourself at risk for heading down the wrong path or wasting time running tests that don't help you make a confident decision, because of inaccurate or incomplete data.

In this episode, we go into more detail about why we have identified these three must-have components of testing hypotheses, and how you can make sure that your internal tests satisfy each of these requirements.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

In this episode, we talk to Nick Disabato, the founder of an interaction design consultancy called Draft.

We kick things off by reviewing Nick's approach to conversion rate optimization and coerce him into sharing some actionable advice for Ecommerce leaders who are looking to spin up their own CRO function or are looking to bring on external help.

Then, we talk about one of Nick's latest projects, a book called Finding Clarity in Uncertainty, that focuses on helping you manage stress and protect your mental health more effectively – and become a better steward of your life and business in the process.

So, if you're looking for a systematic approach to improving your website performance or some guidance on how to be more intentional about self-care so that you can optimize your personal performance, this is the episode for you.

Here are a few resources that we covered:

1. Draft's Website
2. Draft's Case Studies
3. Nick's Trello Board Template
4. Draft Revise – Nick's Flagship Service
5. Interviewing Users by Steve Portigal
6. Finding Clarity in Uncertainty by Nick Disabato
7. Black Friday/Cyber Monday Bonanza

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Ben Jabbawy, the founder of an ecommerce marketing tool called Privy.

We kick things off by talking about how to identify your ideal customers and figure out where they hang out at online. From there, we discuss a handful of strategies for getting your brand in front of those prospects and presenting them with an offer that will capture their attention.

Ben layers on the insights by telling us how to properly welcome new members into your audience and how to provide a cohesive brand experience from first interaction through the point of sale and beyond. We close things out by talking about advanced growth tactics – like contextual calls to action – and Ecommerce trends that are gaining steam.

All in all, it's a fantastic conversation, especially for the early-stage Ecommerce founder who is still trying to establish their footing or the mid-stage founder who wants to direct more attention and energy to audience growth. If that's you, then definitely give this one a listen.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

You’ve invested a lot of time, money, and energy into campaigns that will attract visitors to your site, which makes it even more frustrating when most of those visitors start their checkout process, but decide not to go through with their purchase.

If it makes you feel any better, you're not alone.

According to industry reports, cart abandonment rates can be as high as 75% or more. That means that, on average, eight out of every ten visitors to your site will put items in their cart, but leave without buying.

In this episode, Maggie Paveza, one of our CRO Strategists, helps you understand why customers abandon their purchase mid-stream and shares a few of our favorite strategies for converting more of your website visitors into customers. Enjoy!

If you want even more information on this topic, click the link below to read our Insight article:

25 Ecommerce Checkout Process Best Practices that Convert

In this episode of The Ecommerce Insights Show, we interview Chase Dimond, Co-founder of Boundless Labs, and a top ecommerce email marketer who to-date has sent over 1 billion emails resulting in $75+ million in email attributable revenue. 

During the interview, we cover topics like:

• What are the most common mistakes and misconceptions about email marketing
• What are the best ways to grow an email list
• How to make sure that your emails are read
• What email workflow works best for ecommerce brands

So if you are interested in maximizing your ecommerce email marketing strategies, then this episode is for you.

Learn more about Chase and his resources here:

• Visit Chase’s personal website
• Visit the Boundless Labs website
• Subscribe to Chase’s newsletter
• Sign up to Chase’s Ecommerce Email Marketing Course
• Follow Chase on Twitter and Instagram
• Connect with Chase on LinkedIn
• Check out Chase’s YouTube channel

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

After more than a decade of experience helping global brands accelerate their growth through Conversion Rate Optimization (CRO), we've identified just a handful of fundamental truths that ecommerce leaders need to internalize to get the most out of their CRO efforts.

In this episode, Jon introduces the first four "Laws of CRO" and explains how each one should influence your CRO strategy. You'll learn about the importance of customer perspectives, the two primary objectives of every ecommerce website, and our advice for dealing with competitors. 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software companies that power them.

We talk about content marketing as a long-term investment and a highly effective customer acquisition channel. It may not have the immediate ROI of paid advertising or influencer marketing, but it can have significantly higher returns over time if you're willing to put in the effort up front and have the patience to wait for the tipping point.

In this episode, you'll learn about things like:

1. The business value of content marketing (and how it stacks up against alternatives)
2. What separates "good enough" content from "best in class" material (with real-world examples)
3. How to put together your content strategy and establish your processes
4. How to efficiently find, onboard, and work with freelance writers to execute your strategy

So, if you're interested in learning about how to add content marketing to your current marketing strategy or how to build a content marketing team that can support your efforts to make content an effective lead generation channel, then this is the episode for you.

Learn more and Kaleigh and her resources here:

• Visit Kaleigh's personal website
• Purchase Kaleigh's Content Marketing Starter Kit
• Subscribe to Kaleigh's newsletter
• Follow Kaleigh on Twitter

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we interviewed Erik Jacobson, CEO and founder of Lemonpie, a podcast PR and production agency that helps brands grow through podcasting.

During the episode, we cover topics like:

• On-demand audio is changing and how it is affecting the media landscape
• How does a business benefit from having a podcast
• Ways to get started with podcasting
• Unique ways to approach your podcast

So if you’re interested in getting some valuable podcasting tips from a podcasting expert who’s team has helped brands like Freshbooks and HubSpot successfully grow their podcasts, this episode is for you.

Learn more about Eric and his resources here:

• Visit the Lemonpie website
• Check out what Hatch is all about
• Sign up to Eric’s podcasting course Podcast In A Week
• Listen to his podcast Brands That Podcast
• Follow Eric on Twitter
• Connect with Eric on LinkedIn

In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast. 

We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the supply chain issues caused by the pandemic. Kate also shares the importance of data and how it helps her team make the right business decisions.

 In this episode, you'll learn about things like:

• How WheelerShip navigated the challenges brought on by the pandemic
• Why data is crucial in decision-making and inventory management
• How to manage your products on different platforms or channels 
• Why social proof works and how it can help when you have new customers

So, if you're interested in learning about data-driven decision-making, avoiding channel conflict, and the power of social proof when it comes to getting new customers to trust you, then this episode is for you. 

Learn more and Kate and her resources here:

• Connect with Kate on LinkedIn
• Reach out to her via email

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In our experience, most ecommerce stores use off-the-shelf templates for their confirmation emails, which means they are overlooking some of the best opportunities to form stronger relationships with their customers (and increase revenue!)

In this episode, James runs you through the fundamental elements of a high-performing confirmation email, creative ways to use them to improve things like customer loyalty and lifetime value, and an example of a "best in class" confirmation email from an early pioneer of direct-to-consumer ecommerce.

If you want even more information on this topic, click the link below to read our Insight article:

https://thegood.com/insights/confirmation-email-best-practices/

For many Ecommerce brands, converting a prospect into a customer is the holy grail. But too many merchants consider their job done once that first order is placed, which results in them leaving millions (literally) of dollars on the table.

In this episode, we talk to Jordan Gal, the founder of a Shopify app called Carthook, about the million dollar potential in post-purchase offers, and how merchants can capitalize on that opportunity quickly and easily. We cover everything from how to structure your offer, the best time to present it to your customers, and the results that real brands are seeing by adding this to their marketing stack.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

When a prospective client decided not to sign on with us, it's often because they have decided to tackle the "quick fixes" or "low hanging fruit" on their own, and then come back to work with us on the more complicated issues.

While this can save you money in the short-term, it often ends up holding your business back and, in some cases, causing more problems. It's not uncommon for brands to try the "do it yourself" approach for a month or two and then come back to us looking for help, because they aren't seeing results or they've unintentionally made things worse.

In this episode, we talk about the downside of DIY conversion optimization and suggest an alternative approach that can help protect both your budget and your long-term business performance.

Want more actionable insights like this one? Subscribe to our newsletter to receive a new one in your inbox each week.

What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.

In this episode, you’ll learn things about: 

• What being a B Corp-certified company means for us 
• How The Good came up with our core values
• How our core values affect the direction of the company and its employees
• Why EOS was a good fit for us and how it helped us implement the core values 

 Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Welcome to The Ecommerce Insights Show, a new weekly podcast brought to you by our amazing team at The Good.

We’re a group of Conversion Rate Optimization (CRO) consultants that has been helping ecommerce companies like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better each week.

Every Thursday, we'll publish a detailed interview with an industry expert who wants to help you level up in a certain area. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves, hit that subscribe button, and grab a notepad, because it’s time to get to work…

In this episode, we talk to Kelly Vaughn, the founder of an Atlanta-based Shopify Plus agency called The Taproom.

We talk about conversion-focused store design and what considerations should be top of mind for early and mid-stage ecommerce brands who are looking to crack into that seven or eight figure revenue territory. It might surprise you to learn that most brands don't actually need a custom theme until the are much larger, which is good news for companies who are worried about leaving money on the table with off-the-shelf themes.

So, if you're interested in learning about what design decisions are actually important to your sales performance, how you can attract your first customers without throwing money at Facebook, or what you should be looking for in a development agency, then this is the episode for you. 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them. 

We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to working remotely has been like for us. This week’s episode also covers a lot about our experience over the years, the changes we’ve gone through and the leadership style at the company. 

In this episode, you’ll learn things about: 

• What the current state of ecommerce looks like after the pandemic
• How remote work is working for us   
• What automations have helped in improving our workflows
• What marketing secrets are helping our blog rank well on Google

 Learn more about Jon and Natalie here

• Connect with Jon and Natalie on LinkedIn
• Follow Jon on Twitter
• Check out The Good’s blog 

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Dylan Kelley, Founder and CEO of Wavebreak, a boutique agency specializing in SMS and email marketing. We talk about the right way ecommerce brands should use email and SMS marketing. We also dive into brand building, email marketing segmentation and personalization with real examples from the industry.

In this episode, you'll learn about:

• What are the benefits of SMS marketing
• Strategizing for a small business vs a big business
• Prioritizing your marketing budget and figuring out where & what to spend
• How SMS fits in the marketing strategy, and the role of an email marketing manager (how the two platforms work together)

So if you are interested in learning the best ways to use SMS and email marketing, then this episode is for you.

Learn more about Dylan and his resources here:

• Visit the Wavebreak website
• Follow Dylan on Twitter
• Connect with Dylan on LinkedIn
• Listen to the Wavebreak Podcast

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sat down with Joanne Coffey, Head of Retention at Aisling Organic Cosmetics who is a data-driven email and SMS marketer. We talk about customer retention strategies and how they can help maximize growth for Direct-to-Consumer businesses.

In this episode, you'll learn about:

• What is the relationship between email and SMS
• How to use email and SMS in your marketing strategy
• The best tools and applications for email and SMS marketing
• The best way to put together an Ecommerce workflow that performs well
• What you should and should not do when it comes to email and SMS marketing

So if you are interested in customer retention strategies for Ecommerce brands, then this episode is for you.

Learn more about Joanne and her resources here:

• Visit the Aisling Organic Cosmetics website
• Follow Joanne on Twitter and TikTok
• Connect with Joanne on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

The year is 2020, and a global pandemic has fundamentally changed the way that consumers discover and purchase products. As the lines between brick-and-mortar retail and digital shopping continue to blur, ecommerce leaders will be forced to get creative about how they attract, convert, and retain customers.

In this episode, we talk to Kristen LaFrance, the host of Shopify's new online series, Resilient Retail, about the impact of COVID-19 on traditional retailers and how the most innovative brands are not just surviving, but thriving by taking their business online. We also talk about opportunities for digitally native brands to experiment with physical footprints and emerging trends in the ecommerce industry.

Kristen is not just an expert in retention and customer experience, but also an incredibly entertaining guest, so make sure you reserve time to listen to this one all the way through.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content. 

We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.
 

In this episode, you’ll also learn: 

• How post-flow and pop-up quizzes help with personalization and shipping concerns 
• Why audits are important in correcting and optimizing automated flows and triggers
• Why you need to dedicate time and effort to set up your automated flows
• How to do pop-ups correctly so they’re helpful instead of annoying 

 Learn more about Lexie and her resources here

• Connect with Lexie on LinkedIn
• Follow Lexie on Twitter
• Say hello and reach out through her email  

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) 

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy.

In this episode, you'll learn about:

• Team structure, roles and budget for content marketing strategy
• Privacy concerns and cost per acquisition - investment in content marketing
• Distributing content efforts across TOFU/MOFU/BOFU for new brands
• Writing articles that will rank and drive traffic
• Minimum viable SEO for startups

So if you are interested in learning more about content marketing and SEO, then this episode is for you.

Learn more about Kameron and her resources here:

• Visit the Shopify website
• Listen to Kameron’s interview with Amanda Natividad
• Follow Kameron on Twitter
• Connect with Kameron on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode, we talk to Casey Armstrong, the Chief Marketing Office of a third party logistics partner called ShipBob.

At the time of publishing, the COVID-19 pandemic has forced a lot of holiday shoppers online, which is straining the U.S. logistics industry to the point where industry experts have coined terms like "Shippageddon" or "The Shipocalypse."

Keep that in mind as you listen to this episode. We recorded our conversation prior to the holiday season and we tried to focus on tried-and-true fulfillment advice that will serve you through and beyond the current situation. Hang in there!

Casey was kind enough to share some of his favorites tools of the trade and walk us through his thought process for determining if an ecommerce brand is a good fit for working with a third party logistics partner. If you're struggling to efficiently and effectively pick, pack, and post your orders to customers, this episode is for you!

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

You're probably familiar with using an email marketing tool like Klaviyo to segment your audience and personalize the emails that are received by each of your customers. Well, the team over at Octane AI has launched a new tool called the Shop Quiz, which allows Shopify stores to get similar results by building an interactive quiz experience into their online store.

Imagine you could present your website visitors with a series of questions that help discern their needs, goals, or preferences, and then instantly present the best product recommendation for their specific situation. Not only that, but you can allow them to purchase that product right away, without having to redirect them to a product page.

In this episode, we talk to founder Ben Parr about their Shop Quiz solution and how ecommerce leaders should be thinking about data collection, data management, and personalization as additional fuel for their sales and marketing strategies.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences.

In this episode, you'll learn about:

• The business value of real-time human interaction for a better customer experience
• The power of personalized cart recovery
• Cartloop as a relationship management tool for brands
• Treating abandoned carts as an opportunity to understand shoppers intent
• Cartloop client success stories and case studies
• Qualities of a great customer relationship agents and how to find one

So if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you.

Learn more about Lisa and her resources here:

• Visit the Cartloop website
• Listen to The Growth Theory Podcast by Cartloop
• Try the Cartloop SMS Marketing app for free
• Follow Lisa on Twitter
• Connect with Lisa on LinkedIn

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.