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The Ecommerce Alley (Josh Coffy)

Explore every episode of The Ecommerce Alley

Dive into the complete episode list for The Ecommerce Alley. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
14 Feb 2022TEA 11: Designing a Business Around a Life You Love00:28:00

Do you remember the feeling you had the first time you took the leap of faith into your business?  When you took "the plunge" into your dream. If you're like me, you probably had butterflies and the future looked bright.

But one, two, five, or ten years down the line, you find that instead of your business revolving around your life, your LIFE begins revolving around your business.

Your evenings, weekends, and vacations quickly fill with backlogged work, deadlines, and fires that need put out.

It happens to the best of us.
It's happened to me many times.

That's why I want to talk about how to get OUT of that and design your business around YOUR life and not the opposite.

Rate this episode if you enjoyed it!

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Join The Ecommerce Alley Facebook Group!

Get the show notes at alleypodcast.com!


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

21 Feb 2022TEA 12: Profit First For Ecommerce Businesses w/ Cyndi Thomason00:43:40

The #1 reason small businesses fail (according to Forbes) is poor money management. Between inventory purchases, software costs, staffing, marketing, and rent, most ecommerce business owners struggle to have enough cash to pay themselves and taxes.

In this episode, top Profit First Professional and author of the book, "Profit First For Ecommerce Sellers", Cyndi Thomason, breaks down why you need to change the way you think about money & the "Profit First" system for cash management.

By implementing what you learn in this episode, you'll be able to set yourself up for financial success, annihilate debt, always be prepared for inventory purchases & taxes, pay yourself a healthy salary, and have more than enough for tax season.

Follow Cyndi on LinkedIn.
Follow Josh on Instagram & TikTok.


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

28 Feb 2022TEA 13: $500k Per Month With Ads & Email00:18:22

Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.


Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business..




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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

07 Mar 2022TEA 14: How To Run Facebook Lead Ads Profitably w/ Zach Spuckler00:53:10

A lot is changing in the Facebook Ads world. One of those things being the effectiveness of Facebook Lead Ads. Even as an ecommerce business, you should be running ads to grow your email list every day.

In this episode, Facebook Ads expert & ecommerce business owner, Zach Spuckler, breaks down WHY you need to be running lead ads, results you can expect, how to set them up, and elements of top-performing campaigns that explode your email list.

Follow Zach on Instagram.
Follow Josh on Instagram & TikTok.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

14 Mar 2022TEA 15: How To Design High-Converting Facebook Ads w/ Luis Camacho00:51:46

Facebook Ads are an essential element of your business’ success. But creating ads that convert may be causing you significant stress and frustration.

In this episode, Facebook Ads expert & Getads.co owner, Luis Camacho, breaks down the ad creatives that are hot right now, getting video and animated ads right, the elements of a great ad, and the cringe-worthy mistakes people are making.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

21 Mar 2022TEA 16: 4 Components Of Great Advertising00:25:03

Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for the best.

And when it doesn't work, they have no idea what to fix.

There are actually 4 components that make an ad really great. In this episode, I'm explaining each of the elements: 

-Your offer and how you position it.
-The audience and taking their temperature. (Cold, warm, or hot?)
-Your actual ads: copy and creatives.
-Your workflow, including the mechanics of setting it up, as well as optimization.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

28 Mar 2022TEA 17: What To Do When You're Feeling Burned Out00:19:13

Burnout is going to happen. Plan on it.

​A big part of winning the battle is knowing that it will come and digging in – simply having staying power. Building a meaningful business takes time.

In this episode of The Ecommerce Alley Podcast, we'll talk about the different types of burnout, because there are more than one.​

And, you’ll learn 4 strategies for fighting burnout:

  • Remembering who you are.
  • Uncovering the root of the burnout.
  • Prioritizing the impactful.
  • Loving the process through the pain. (It is possible!)

When you learn how to expect and deal with burnout and your business will thrive

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

04 Apr 2022TEA 18: The Only 2 Marketing Strategies Needed To Reach 7-Figures00:35:54

It’s frustrating when you’re doing too much, feeling overwhelmed, and the marketing you’re laboring over for your ecommerce business still isn’t working. Or maybe  you don’t even know if it’s working or not. In this episode, we’ll show you a model that will transform your business and put tons of time back into your schedule.

After getting to a breaking point that we detail in this episode, we learned that getting the results you want in your business boils down to just TWO strategies.

With these strategies, you’ll be able to acquire new customers predictably, scale predictably, and increase customer lifetime value. Watch the episode to learn the framework, then all you have to do is implement it, stay the course, and you’ll reach that 7-figure mark. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

11 Apr 2022TEA 19: Algorithmic Facebook Ads Scaling w/ Matt Harward00:49:35

Imagine $54 million in Facebook ad spend. 

That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward. 

He’s sharing what he has learned over time, with lots of trial-and-error, about algorithmic Facebook ad scaling. Matt has experienced wild success by honing rapid experimentation to crack the code and find out what WORKS. (It's both simpler and more complicated than it seems. You have to watch to find out what that means!)

Having created two 9-figure companies and six multi-8-figure brands, (just a few of his accomplishments), Matt knows Facebook ads and you don’t want to miss what he has to say.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

18 Apr 2022TEA 20: $54M In Facebook Ad Spend Through Rapid Experimentation w/ Matt Harward01:23:00

Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method. 

This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method works.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

25 Apr 2022TEA 21: How These 2 Founders Accidentally Sold 5 Million Macarons with ByWoops00:52:46

Five million macarons by ACCIDENT? Yes. The founders of ByWoops (delicious, unique, and stunningly-packaged macarons) are sharing how their business absolutely exploded in just 9 weeks and how they have managed the growing pains that have brought them to where they are today – thriving, multi-franchise global brand.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

02 May 2022TEA 22: How Neil Twa “Found” $100M+ In Amazon FBA Sales01:04:04

If you’ve been shying away from – or you’re just curious about – Fulfillment By Amazon because you see Amazon as a big, mean corporation, you’ll want to hear what our guest of honor, Neil Twa, has to say. And he’s dropping some serious knowledge about a tricky topic, so you won’t want to miss it.

(First, he’ll tell you that you may be forgetting that the majority of sellers on the platform are third party sellers. But there’s a lot more.)

Since 2014, Neil Twa’s Voltage Digital Marketing company has been helping clients generate well over $100M in hyper-profitable Amazon FBA stores. In fact, he and his team have been referred to as the “Batman and Robin of Amazon,” with a long-game outlook that helps business owners see the bigger picture that extends beyond just Amazon.

In this episode of The Ecommerce Alley, I had the opportunity to talk with Neil about the strategies he uses to realize such incredible success for his own business as well as those of his clients.

Don’t miss a word of what Neil shares with me because it could be the motivation you need to achieve your revenue goals so that your lifestyle drives your business and not the other way around.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

09 May 2022TEA 23: Lessons From Our Lead Designer w/ Chris Woods00:30:50

There are some things you can only master through trial and error, putting in the time, and learning as you go. Unless you have a Unicorn for a Creative Director who is willing to spill all his best strategies for design and development.

That's what Chris Woods is for us and what he shares will save you time and effort (and the embarrassment of cringeworthy design). This episode is packed with practical tips that will make a real difference in the quality of your work.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

16 May 2022TEA 24: When to Outsource Your Marketing00:28:37

As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?"

The good news is that there definitely is a time when outsourcing is your best option. The trickier part is figuring out when that is. In this episode, Josh takes a deep dive into three considerations you need to think about before you're ready to outsource – the right way.


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

23 May 2022TEA 25: How To Use LIVE Selling For Massive Growth00:56:41

Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot.

Find out how Matt and his wife got into the biz and the important things to remember when you're going into this type of selling.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

30 May 2022TEA 26: How The Rainmaker Family Is Turning Mama Bears Into Millionaires By Thinking Outside The Box00:28:37

Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a special interest in empowering mom-preneurs to find success selling through Amazon, this conversation covered a lot of ground – from tiny undies to Japanese skill toys.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

20 Jun 2022TEA 29: How To Stand Out In A Saturated Market With Freedom Fatigues00:24:54

What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice?

You find your niche  and you dig in, against all odds – even when your biggest opposition is the platform itself.

In this episode, Ryann and Chris of Freedom Fatigues talk to Josh about how they've found their niche and are differentiating themselves, learning to navigate tricky Facebook Ad rules along the way.

Give it a listen and get some inspiration for buckling down and owning your space in a crowded marketplace.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

06 Jun 2022TEA 27: How Uncapped Is Fixing The Cash Flow Crunch By Introducing A Friendlier Take On Capital00:30:51

When you're just starting out your entrepreneurial journey you may hit some roadblocks.

Cash flow issues. Inventory woes. The list goes on.

This episode is all about new alternatives for financing and funding to scale your ecommerce brand.

Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and he sat down with Josh to talk about how his business grew from a desire to work with leaders and help them become high-achievers without sacrificing their well-being.

Uncapped was born out of Asher's own frustrations when he was building his first business and it has grown into a booming avenue for ecom owners to get their financial footing and thrive.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

13 Jun 2022TEA 28: Facebook Ads Deep-Dive: Breaking Down The 5 Steps of Promo Sprints00:28:02

If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint.

You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?"

There's a lot of actionable info packed into these 27 minutes, so get your favorite note-taking method ready and put your finger on the pause button.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

27 Jun 2022TEA 30: Top 5 Website Elements That Will Increase Conversions & AOV00:22:56

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line.

In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

04 Jul 2022TEA 31: Facebook Ads: Learn Our Secret Swiss-Army Knife Strategy To Scale Your Brand00:24:45

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

It can be enough to make you want to throw in the towel.

If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

Learn our secret Swiss-Army Knife strategy for really helping your brand scale on the advertising side.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

11 Jul 2022TEA 32: 5 (Insanely Practical) Habits Of Every Successful Marketer00:38:21

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. 

You'll learn how these 5 insanely practical habits will make all the difference between the failure or success of your ecommerce business.



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

18 Jul 2022TEA 33: 5 (Mostly) Uncommon Marketing Metrics We Track & You Should Too00:34:14

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

But tracking is only half the battle. WHAT you're tracking is essential.

In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

Check  it out, start tracking these mostly uncommon metrics for yourself, begin to make more agile decisions for your business, and see the impact it has.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

25 Jul 2022TEA 34: How We Add 1,000+ Email Subscribers/Mo With Facebook Ads (For Cheap)00:30:35

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

01 Aug 2022TEA 35: From $153k/mo To $269k/mo In Only 90 Days00:47:02

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

08 Aug 2022TEA 36: How To Find Highly Profitable Audiences For Facebook Ads00:34:35

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into.

We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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15 Aug 2022TEA 37: How We Run Promos Without Hurting Brand Equity00:35:18

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

  • Why To Run Them & How Often (Without Hurting Your Brand Equity)
  • Types Of Sales Promotions You Can Run
  • How We Structure Marketing Efforts Around Them

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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22 Aug 2022TEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.co00:36:02

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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03 Oct 2022TEA 39: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt.1)00:42:42

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year.

Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stressed, and they’re able to rake in more profits to start the new year in a heavy cash position.

In this episode (part 1 of 2), I cover Phases One and Two of my 4-Phase Profit Maximizer Strategy. Tune in and get your holiday plan in place NOW so you're not scrambling when you could be decking the halls.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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17 Oct 2022TEA 41: From Impaulsive To Selling Cat Castles w/ Zach Roberts00:43:07

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender?

A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles.

In this episode, Zach details his journey from the classroom (and bar) to living a life he loves, helping ecommerce owners every step of the way.

Find out what Zach has to say about what today’s ecom owners are missing, his words of advice, and the best thing about what he does, including:

--How getting your products made in America is easier than you think
--How to do what you want and fits your lifestyle.
--And a lot more.

Plus, Zach and his partner, Spencer Taylor, are passionate about products that are made in America, eco-friendly, and sustainable. (Their Cat Castles are made from 100% recycled and recyclable cardboard, making it a zero-waste product.)

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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10 Oct 2022TEA 40: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt 2)00:35:53

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays.

In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy.

In this episode (part 2 of 2), I cover Phases Three and Four. You’ll learn practical things like ideas for good holiday offers, how many campaigns you should run, and a lot more that's both practical and easy to implement when you start now.

Tune in and get your holiday plan in place NOW so you're not working while your friends and family are enjoying the season.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

24 Oct 2022TEA 42: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 1]00:54:35

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before.

Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see as you raise your budget.

But that's not all. Dave also talks about how he has built a "library" of creatives and audiences that he  knows can get the job done.

Here's Dave in his own words, "Everything I do is based on testing, seeing what works and what doesn't, and then trying to backend the logic as to why it worked or didn't work."

Don't miss this down-to-the-nitty-gritty, deep-in-the-weeds look at a totally new way to look at your Facebook Ads.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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31 Oct 2022TEA 43: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 2]00:39:28

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed.

In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money.

This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even a way to make naming conventions do double-duty.

If you haven't watched Part 1, go watch it and then come back and finish up here with Dave and Part 2. You're guaranteed to learn something new that will help you with your Facebook Ads.

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- Josh


(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

07 Nov 2022TEA 44: Neil Twa Is Going To Steal Your Products (Ethically) & Other Tales Of Selling $100M+ W/ Amazon FBA00:56:18

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients. 

He shares about this case study (and other examples of his Amazon FBA expertise) in this episode.

Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 downloaded episodes.

This time he talks about his holiday strategy for his Amazon FBA clients, which is not what you might expect.

Words of wisdom include, "You can't ride two horses with one ass," and he explains how he (kinda) hangs out with a well-known billionaire.

Check out Neil's company, Voltage Media (they launch, operate, scale and acquire/exit ecommerce brands with a focus on Amazon FBA), at https://voltagedm.com.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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21 Nov 2022TEA 46: Are Team Retreats Waste Of Money?00:41:33

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch. 

Sometimes lessons are learned the hard way but today I want to answer the question  once and for all. Are team retreats a waste of money? 

I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve learned these lessons along the journey so far. 

As you’re listening, ask yourself how you can apply this to your business to help you and your team make this your best year EVER.

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- Josh


(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

14 Nov 2022TEA 45: From Reselling Textbooks In College To Hitting $1,000,000/Mo w/ Nathan Hirsch00:41:06

Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling…

( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…) 

Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the marketing strategies he used to grow his company to 1M /mo. 

After starting numerous businesses, what are his words of wisdom..?

 "Consistency is everything” AND “ no entrepreneur should be doing their own bookkeeping.” 

He reiterates multiple times how important “minimal viable product” ( MVP ) is and if you’re in a season of growth or plan to grow, you need to hear his thoughts on hiring…


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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀


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28 Nov 2022TEA 47: 7 Lessons From Spending 2 Days With The Fastest-Growing Shoe Brand00:21:12

Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering.

I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business. (There are obviously a TON, so I’m giving you my top 7.)

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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05 Dec 2022TEA 48: We Spent $10k Building This Podcast Set A Year Ago And Here's What Happened (w/ Dylan Counts)00:39:56

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision. 

Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that choice.

I cover what I used to do before we rebranded and totally changed directions. What I did in the past was for profits more than passion...but those days are long gone. 

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- Josh

(The Ecommerce Alley, Founder)

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12 Dec 2022TEA 49: 3 Ways To Double Your Profits In The Next 30 Days00:22:58

Profit is the oxygen in your business. Without it you will die...

 When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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19 Dec 2022TEA 50: I Spent $20K On Courses & Coaching This Year & Here's What Happened00:22:35

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business.

Today I want to talk about 3 things regarding your personal education as an entrepreneur:

1.) How you decide what to invest in.
2.) What not to invest in.
3.) When you should do invest in education.

I used to be one of those people who set out to read an obscene amount of books per year partially just to be able to say that I did it... I did this for 7 years before realizing my educational activities and my goal might not really be lining up.

The way I do things now is WAY different than it used to be and the impact I've received for changing things up has been more than worth it.

The key to everything is knowing the right questions to ask yourself before pulling the trigger on investing and in today's episode, I'll be giving you my exact 3 question framework to help you make the right decision every time.

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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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23 Dec 2022TEA 51: 5 Things We're Doing For Massive Growth in 202300:30:05

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage".

In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love".


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02 Jan 2023TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing00:55:37

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.

In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.

Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)

There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."

Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.

Time stamps:
1:43 Ever Heard Of Conversion Revenue Optimization 
3:58 Learn How Ethan’s Team Does Things Differently
5:19 Getting More People To Buy And Getting Them To Buy More  
6:50 Thinking Through Different Product Angles 
9:02 Earnings Per Session And Data Context
11:46 AOV And Conversion Revenue Optimization 
13:50 Ethans Case Studies And Results
14:38 Most Misused Portions Of Ecommerce Sites
17:01 Why Split Testing Is NOT Black And White
19:04 Biggest Mistakes Made During Split Testing
21:40 Exactly How Ethan Runs His Split Test 
23:33 A 20% Increase After ONE Split Test?
27:28 3 Things Ethan Recommends For Highest Impact
33:51 Rapid Fire Gold
41:09 No One Cares And What You Can Do
45:40 Stop Split Testing In Your Page Builder
48:21 What To Do If You're Unsure Where To Start
51:01 What Professional Investors And CRO 


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09 Jan 2023TEA 53: 100-Day Content Challenge00:19:53

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST. 

Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like to think of branding as more of a river. You need both to succeed and there are distinct advantages to each.

What's the best way to go about it though? And which platforms should you use? I cover all of that in this episode. 

Other episodes mentioned in today's podcast: Episode 18 and Episode 51

Time stamps: 
2:13 Why I Don't Talk About Social Media 
4:13 My REAL Feelings On "Branding"
5:12 Branding And Your Value Proposition 
7:13 How Investing And Organic Are More Alike Than You Thought
9:24 The 100-Day Content Challenge
10:39 The First Time Organic Paid Off For Us Off Big Time
12:58 What To Do If You're Worried About Consistency 
16:46 Get Access To My Social Content Planner
17:10  100 Days Vs 30 Days


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23 Jan 2023TEA 55: How To Add 25% More Revenue With Email00:24:56

Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. 

The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed?
 
We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed. 

I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...

Time stamps: 
2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue 
4:48 We Just Doubled An Email Client's Revenue Using This
6:53 Email Is Still Relevant And Here's The Simple Reason Why 
9:15 The 3 Different Types Of Email You Have To Know About
10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This
13:51 Do This Before You Do Anything Else
15:19 This Can Make You More Money Faster Than Anything Else
17:39 You Need To Be Doing This Every 4-6 Weeks
21:09 But What If My Revenue Drops


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16 Jan 2023TEA 54: A 4-Step Instagram Strategy By The Author Of Instagram For Dummies w/ Corey Walker00:26:15

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff.

She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account.

She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you can produce as well as how to utilize Stories and Livestreams most effectively to maximize your reach and grow your bottom line.

Follow Corey on Instagram @coreycwalker

Time stamps: 
1:30 How Got Corey Walker Her Start Writing
3:59 My Journey With Instagram So Far 
8:58 What's Working Now...SEO?
10:34 Using "Topics" To Grow Your Content
13:57 The Instagram Sales Funnel Framework
15:52 The Best Way To Use Stories 
17:16 Properly Utilizing Livestreams 
18:09 Summarizing The Instagram Funnel
21:04 How To Impact Your Reach


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30 Jan 2023TEA 56: How We're Using Loyalty Programs To Grow Customer LTV00:35:13

We’ve seen that customers who are part of loyalty programs buy 2X more often than non-loyalty customers, have a 19% higher AOV,  spend 220% more per 90 days, and have a 62% repeat customer rate. And if you’re not developing yours, you’re leaving stacks of cash on the table.

In this episode, I cover:
- Why Loyalty Programs / How They Work
- How Our Customers Are Spending 2.5X More As Loyalty Members
- 4 Massive Reasons You Should Consider One
- Our 5-Step Stimple Strategy

Tools Mentioned:
- yotpo.com
- stamped.io
- smile.io


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06 Feb 2023TEA 57: Using AI To Beat iOS 14.5 From $60M+ In Ad Spend w/ Matt Harward & Stafford Newsome00:41:46

AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5.

Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public.

Stafford Newsome is the Co-Founder/President of Unicorn Industries – the company they both own that develops tech & processes for their brands.

Every time I bring these guys on the podcast, my business grows and I make a lot more money from implementing what they teach. I have no doubt it'll do the same for your business!


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13 Feb 2023TEA 58: Tactical Ways To Use AI And 10X Your Marketing Output w/ Matt Harward & Stafford Newsome00:52:27

AI is about to create a huge wealth gap. And the ones who know how to leverage it on a large scale are the ones who will win. This is part 2 of my interview with Matt & Stafford. In this episode, they break down more tactical ways to leverage AI so that you can 10X your marketing output.

My advice: have a notepad ready because the precise examples they give on how they're using AI will blow your mind.

Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public.

Stafford Newsome is the Co-Founder/President of Unicorn Industries – the company they both own that develops tech & processes for their brands.

Register for the workshop/recording of it here: alleypodcast.com/ford



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20 Feb 2023TEA 59: Turning Shark Tank “I’m outs” Into $33.6M W/ Steven Sashen (Xero Shoes)00:56:04

What do you get when you cross an “I’m Out” from 3 Shark Tank Sharks and a ludicrous offer from another? A Steven Sashen! (Founder of Xero Shoes.)


In this episode, you’ll hear how Steven aired on Shark Tank, turned down Mr. Wonderful’s offer, grew Xero Shoes to $33.6M net sales (2021 numbers), and is fighting vast levels of bad education in one of the largest industries on the planet – footwear.


Steven is a wealth of knowledge and if you want to expand your vision, then this episode is a must!


Mentioned resources:


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27 Feb 2023TEA 60: How To Get To $1M As Quickly As Possible00:27:42

Most entrepreneurs think they need to do EVERYTHING marketing-wise to reach their first million. They open up social media accounts on every platform, they blog, they send emails, they make reels/TikToks, they work on SEO, they try new “hacks”, and they ultimately end up BURNED out with little growth to show for it.

But from nearly a decade of doing this with thousands of brands, I can confidently say that your path from $0-1M hinges on two things.

In this episode, I'll break down:
- The Power Of Compounded Focus
- The Only 2 Marketing Channels You Need.
- The 3 Steps To Deploying "Maintenance Mode"
- The 3 Rules Of Profitable Marketing


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06 Mar 2023TEA 61: Steal This $150M Email Blueprint W/ Phil Rivers00:37:57

Phil Rivers is a Top 3 Klaviyo partner and has helped more than 400 brands generate $150M through email.

In this podcast episode, he breaks down the three core components of email, KPIs for them, and what every ecommerce brand (new and seasoned) should be doing.

Get access to Phil's 29 Email Campaign Ideas here: alleypodcast.com/phil


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13 Mar 2023TEA 62: How To Start A 6-Figure/Mo Subscription Box With Existing Products W/ Sarah Williams00:51:52

Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. 

Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes.

This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what to charge for your box, and how to build a waitlist for it.

Grab Sarah’s “30 Days To Launch” masterclass here: alleypodcast.com/sarah

You can find more on Sarah here:


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20 Mar 2023TEA 63: The $5/Day Campaign That'll Cut Your CPMs In Half00:22:54

Are you tired of constantly struggling with the ever-changing CPMs for your Facebook ads?  This podcast episode unveils a $5/day campaign that could potentially cut your CPMs in half.

Join Josh Coffy as he delves into the CPM situation and provides real-life examples of how this campaign has successfully worked for various accounts. Discover the "CPM Crusher" campaign and how it can be implemented to reduce CPMs in other campaigns.

And as a bonus, learn about an additional campaign and how it can optimize your ad sets for better results. As an ecommerce business owner, this is one podcast episode you don't want to miss.


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27 Mar 2023TEA 64: Our 5-Step Facebook Ads Optimization Process00:31:08

Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

  • How to effectively analyze and assess your current ad performance.
  • The key benchmark metrics you should be tracking to optimize your Facebook Ads.
  • A deep dive into our 5-step process, with detailed explanations and actionable tips for each step.


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03 Apr 2023TEA 65: 5 Critical Business Lessons I Wish I Knew Sooner00:18:32

I dive deep into the top 5 business and marketing lessons that have radically transformed my life over the last decade. These insights are not only crucial for personal and professional growth, but are foundations I teach all of our private coaching clients.


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10 Apr 2023TEA 66: How We Took This Ecommerce Brand From $153k -> $539k In 9 Months00:30:35

Over the course of 9 months, we helped take this ecommerce brand from $153,216.83 to $538,982.67 per month in sales following a simple framework.

In this, I dive extremely deep into the steps we took to ramp up new customer acquisition & how we 2X'd their email revenue.


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17 Apr 2023TEA 67: How Pacific Hound Went From $3,811/Mo to $22,907/Mo In 90 Days (with Alysson Kuhns)00:53:17

In this podcast episode, you'll get to hear from Alysson Kuhns (owner of Pacific Hound) to see how she went from $3,811/mo to $22,907/mo in 90 days.


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24 Apr 2023TEA 68: The ONE Facebook Campaign You Need To Spend $1M This Year W/ Charley Tichenor00:51:34

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.” 

This was one of the most inspiring interviews I’ve ever had. 

Charley brings 100%, 100% of the time.
He hates ROAS & MER.
He believes in simplicity over complexity.
He trusts the math, not his emotions.
And has a heart of gold.

It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.


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01 May 2023TEA 69: How To Have Unlimited Email Campaign Ideas w/ Flowium00:46:10

Andriy is the founder of Flowium, is an elite partner of Klaviyo, and has driven $334M in email-attributed revenue through Klaviyo for ecommerce brands of all sizes. Email marketing is a necessity for every ecommerce business. But... what do you send? How often? What happens when you run out of ideas?

In this episode, he shares his 3-step process to email campaigns, as well as 10 different campaign types you can send so that you never run out of ideas again – regardless of list size.


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08 May 2023TEA 70: How To "Bend The Curve" In Your Business For More Leverage00:12:21

Too many entrepreneurs focus on the wrong things or the RIGHT things but at the wrong time. It often leads to overwhelm or the feeling that you're not moving your business forward in any substantial way.

"Bending The Curve" is a concept you can apply to your decision making by asking yourself this simple question: how can I create MORE impact (results) for LESS resource (time/money). 

In this short episode, I'll share what Bending The Curve looks like and a few practical ways to apply it in your business.


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15 May 2023TEA 71: How To Use Facebook Advantage+ Shopping Campaigns To Scale00:22:11

Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing.

In this episode, I'll break down what Advantage+ Shopping Campaigns are, how to use them, the campaign structures we're using, and how we're scaling within these campaigns.


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22 May 2023TEA 72: Unlocking Hyper-Growth: From Zero to 7 Figures/Mo in 9 Months w/ Hostage Tape00:42:25

In this podcast episode we chat with Alex Neist, founder of Hostage Tape, who took his business from nothing to a 7-figure venture in a mere 9 months. Hear the fascinating story of his “Super Ad” discovery that unlocked unprecedented growth, and learn how the right team can make all the difference during a hyper-growth phase. You won’t want to miss these insights!


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29 May 2023TEA 73: Boost Your Average Order Value: 10 Profit-Maximizing Tactics00:24:19

Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial!


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05 Jun 2023TEA 74: Behind the Scenes: A $46K Facebook Ad Venture for Our Bootcamp01:03:57

Join us on an insightful journey as we pull back the curtain on The Ecommerce Alley's operations. This week, we're dissecting a hefty $46,000 Facebook ad campaign for our 3-Day Ecommerce Facebook Ads Bootcamp. Dive into the highs, the lows, and the game-changing pivots that shaped this wild 14-day ride. You'll hear from Dylan Counts, the mastermind behind our event production, who'll share tales from the ad trenches. Don't miss this candid discussion about the realities of growing a business and lessons learnt along the way.


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12 Jun 2023TEA 75: PipSticks Growth Journey To 17K+ Box Subscribers00:33:48

Join me this week as we dive into an enlightening conversation with Nathaniel Vazquez, the CEO of PipSticks, as they've built a thriving subscription box business to more than 17,000 active subscribers!

Nathan shares the journey of PipSticks (started by his wife), how they incorporate their customers in the release of new products, how impactful introducing limited edition boxes is, the value of licensing deals (with Care Bear & Hello Kitty), and the importance of understanding your business numbers – especially in a subscription box business.


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19 Jun 2023TEA 76: Facebook Audiences, Ideal Sizes, and Going "Broad"00:24:00

Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode!

00:00 Fishing For Facebook Audiences
05:59 Broad vs. Specific Audiences
11:29 Ads Are Greater Than Targeting
16:25 Apply This To Your Business


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26 Jun 2023TEA 77: Building Wealth & Playing The Infinite Game00:28:59

Josh takes us on a journey through his latest venture into real estate. He’s just added his third vacation rental cabin to his portfolio and shares his aspirations for many more. But it’s not just about the properties; Josh delves into the ‘big picture’ and how strategic decisions today can lay the foundation for long-lasting wealth. Surround yourself with the right people, and see how the collective mindset can drive you towards better decisions. This episode is a wake-up call; it’s time to redefine what wealth means to you and set yourself up for the infinite game.

00:00 Intro
05:59 Big Picture Perspective
07:30 Financial Education
13:40 Dream Big, Plan Wisely, Avoid Foolishness
15:52 Shift Your Mindset
18:34 Creating Business Success 
21:16 Story Example
26:47 Challenges When Defining Wealth


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03 Jul 2023TEA 78: The Entrepreneur Chaos Junkie Problem00:25:17

In this week's episode, Josh candidly shares his journey from being a 'chaos junkie' to finding balance and fulfillment in running his business. Reflecting on how constant chaos held him back, he reveals the steps he took to bring about significant change. If you're an ecommerce business owner caught in the chaos, this episode will offer you insights and inspiration to help you gain control and enjoy the process more.

00:00 Intro
05:24 Addicted to chaos
08:58 What does your ideal day look like?
10:50 Someone Who's Life Is Without Chaos
14:00 Chaos now predicts chaos later
18:34 Josh's self-realization after 8 years
22:29 Tweak Philosophy -> Change Life
24:00 Closing


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10 Jul 2023TEA 79: Managing Ad Spend Without Getting Eaten Alive00:22:45

In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.

00:00 Intro
03:49 Can you only spend 5-10% of revenue on marketing?
08:44 Manage campaign ad budgets effectively
12:17 Budget Allocation Range
14:00 Determine Range Based on Last 4 Weeks
18:10 Commit to weekly ad spend averages
20:26 Manage account based on KPIs


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17 Jul 2023TEA 80: Raising Your Lid From 6 to 7 Figures00:11:01

While out of town, Josh decided to release an exclusive training from our private client library. Typically reserved for our Max Profits Mentorship course, this episode dives into the critical shifts needed to scale your ecommerce business from 6 figures to 7 figures. From transitioning sales strategies to refining brand messaging, Josh explores all you need to elevate your business. Drawing from John Maxwell's Law of the Lid, he underlines the necessity of enhancing your leadership skills. Don't miss this unique opportunity to glimpse into our private training material!

00:00 Intro
02:06 First Thing - Sales
03:13 Sales In A 7-Figure Business
04:33 Second Thing - Messaging
05:27 Messaging In A 7-Figure Business
06:10 Third Thing - Production
6:59 Production In A 7-Figure Business
07:37 Fourth Thing - Team
08:11 Team In A 7-Figure Business
09:15 Recap


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24 Jul 2023TEA 81: What To Do During A Summer Sales Slump00:24:07

Josh unpacks the all-too-common issue of sales slumps in the business world. Every business owner faces such downturns, but your reaction and adaptation during these challenging times can be game-changing. He provides actionable advice, outlining three practices to avoid and five steps to rejuvenate your momentum when sales start to dwindle. From optimizing your ad spend and igniting your branding efforts to pioneering new products, we cover it all. Remember, a slump isn't a sign of defeat—it's a stepping stone for growth and evolution. Tune in to learn how to weather the storm and turn your sales slump into a springboard for your next business breakthrough.

00:00 Intro
01:18 Let’s Talk About Sales Slumps
02:19 What We Do In Sales Slumps
04:57 3 Fundamental Things For Preparing For A Slump
07:28 Just. Stop. Complaining.
09:31 Slumps Can Be A Good Thing…
10:58 Josh’s Slump Story
12:29 5 Tactical Ways To Move Your Business Forward During a Slump
21:30 How To Grow Your Business (Even in A Slump)
22:48 Recap


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31 Jul 2023TEA 82: Add 30-50 Instagram Followers Per Day & Convert Them With This Strategy00:29:06

Josh shares a low-cost, high-impact strategy to grow your Instagram following and convert followers into customers. This isn't just theory; we've seen remarkable results both for our business and our clients. Tune in to discover how to fuel your organic marketing efforts and supercharge your retargeting audience with this simple, yet effective Instagram strategy.


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07 Aug 2023TEA 83: 5 Gamification Tactics To Improve LTV w/ Subscription Box Basics00:38:12

On this week's podcast, Josh hosts an insightful discussion with Julie Ball and Renae Gonzalez, co-founders of Subscription Box Basics, as they unlock the power of gamification to boost your business. Discover how hidden easter eggs and gameboards can increase your customer lifetime value (LTV) and retention, and take home a free Canva template to kickstart your own gamification journey. Don't miss out on these creative strategies, inspired by none other than pop icon Taylor Swift herself!

►  Click Here For Subscription Box Basics' Free Gameboard Canva Template

00:00 Intro
04:55 Was it hard selling/leaving your old businesses?
09:30 The Beginnings
14:12 What is the biggest challenge subscription box companies are facing?
15:45 How To Gamify Your Subscription Box
19:47 Communities for Subscription Boxes
23:12 What Does Taylor Swift have to do with subscription boxes?


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14 Aug 2023TEA 84: We Figured Out How To Use AI For Marketing So You Don't Have To (Free Workshop)00:50:30

►  Join Our Upcoming Free Workshop:
https://www.aiadsworkshop.com

Join ecommerce giants Matt Harward and Stafford Newsome as they reveal the secret behind maximizing the Facebook algorithm. Discover why your testing methods might be trailing behind and how, with the power of AI, you can transform your approach to reach the right audience. A hint of what’s coming in our deep-dive AI ads workshop - this episode is a must-listen!

00:00 Intro
02:47 Why Is AI Important in Advertising
06:45 The Funnel Theory of Relativity
10:21 What Is A “Test”
11:41 Business Growth Is Based On Testing
14:16 Isn’t This Just “Throwing Spaghetti At The Wall”?
17:49 Building A 4-Step Decision Support Framework
18:44 Why Has AI Never Written Good Stuff For Me In The Past?
23:02 Creating Customer Avatars With AI
25:20 Using AI Customer Avatars
28:26 What Is A Naked Message Test?
34:02 General vs Specific Messaging
37:25 High Threshold vs Low Threshold - Rapid Experimentation
43:58 How Matt and Stafford Have Impacted Other Businesses
47:06 Closing


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21 Aug 2023TEA 85: The Great Ecommerce Divide: Surviving the Shift in Consumer Spending00:25:47

The 2020/21 wave of stimulus-check customers is gone. Competition is fierce – much from the many businesses birthed in those two years. Belts are being tightened. 

We've been seeing this amongst our ~200ish clients for the last few months.

I believe we're about to see the largest divide (particularly in the ecommerce industry) than we've ever seen before.

The chaff is about to be separated from the wheat over the next 12-18 months as we determine who the true, hardworking, persevering, fight-forward entrepreneurs are.

The question is: which one are you?

In this episode, I share 6 problems ecommerce businesses have that will only be amplified 10X over the next year. But if you can fix them, you'll position yourself to THRIVE instead of only SURVIVING.



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28 Aug 2023TEA 86: How To Build Ad Creatives Without Wasting Time and Money (3-Step System)00:29:48

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!


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05 Sep 2023TEA 87: From a Netflix Deal to a $100,000 Tank Challenge (w/ BattlBox)01:05:50

Dive into the captivating journey of John Roman, CEO of BattlBox, as he reveals the intricacies of creating an engaged community for a booming subscription box. Discover how passion combined with savvy marketing can lead to exclusive Netflix deals and audacious challenges. Learn firsthand why fostering an exclusive, tight-knit community can be the key differentiator for subscription box businesses.

00:00 Intro
02:49 Why John Started BattlBox
05:19 BattlBox Takes Off
07:19 What Is BattlBox?
14:32 Using Influencer Marketing To Spark Growth
20:07 Selling The Company
23:38 Buying the Company BACK?
26:11 Getting A Netflix Show
39:17 $100,000 Tank Challenge
47:40 Gaining Community And Engagement As A Subscription Box Brand
57:12 What's Next For BattlBox?
01:03:14 Outro


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11 Sep 2023TEA 88: How To Develop Your "Print-Money Messaging"00:19:49

Your ability to craft messaging has a trickle-down effect. If you can speak to your ideal customers in precisely the right way, your ads will not only become more effective but all marketing channels will.

In this interactive session, Josh will show you a 4-step process to build messaging that will PRINT money in your business – whether that's with ads, emails, SMS, or social.

If you do this simple exercise, you'll be a lot further ahead than your competition.

00:00 Intro
00:49 Messaging Is The Umbrella
02:37 The Best Way To Be Heard By Your Customers...
03:11 The Story Of The Brick Layers
05:34 Covering Ground With Your Messaging
06:11 Frustrations
07:47 Wants
09:23 Fears
15:10 Aspirations
16:28 Tying It Together
19:15 Outro


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

18 Sep 2023TEA 89: How To Forecast Inventory For The Holidays (w/ Ciara Stockeland)00:33:53

One of the most stressful things as a business owner (especially entering Black Friday season) are the questions surrounding inventory.
"Will I have enough?"
"Can I sell what I have?"
"What should I buy?"

In this podcast episode, Ciara Stockeland, author of the book "Inventory Genius", tackles these questions head on and gives us the confidence to answer them ourselves. Ciara dives deep into the importance of focusing on the right things in your business, and with this focus you'll finally be able to find the peace and profitability you've been looking for in your business.

You're not going to want to miss this business-changing episode....

00:00 Intro
02:39 How Ciara Got Started
05:11 Ciara's Origin
09:04 The Inventory Genius
12:00 What To Do With Bad Inventory
15:23 How These Principles Can Relate To Advertising
17:57 The 4 Letter Word No One Talks About.... Debt.
21:07 What Happens If Your Business Gets "Fat"
24:52 A Tangible Debt Example
27:43 Inventory Forecasting Frameworks for Q4
31:08 Closing/Outro


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25 Sep 2023TEA 90: 5 Ways To Get More Stuff Done As An Entrepreneur (W/ All Girl Shave Club)00:39:27

Jessica Principe is the founder of AllGirlShaveClub.com and as the owner a subscription box business, she's mastered the art of getting stuff done & working ahead in her business in a way that creates a life she loves.

In her journey to shipping razors to ladies all over the United States, she's become very talented at staying focused & in front of things in her business – which is why I wanted to bring her on!

After interviewing her on this episode, I began improving some things in my own business from Takeaway #4 (I list all 5 in the podcast) and I've seen great results in my productivity.

If you own a subscription box & would like to order her planner, click here!

In this episode, we dive into things like the power of roadmaps, batching, workspace atmosphere, top-down planning, and kicking the domino!


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

02 Oct 2023TEA 91: How Much Should You Pay To Acquire A Customer?00:19:41

If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

To access the CEO Dashboard Josh talks about in this episode, CLICK HERE! (You'll need to 'Make A Copy')


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

09 Oct 2023TEA 92: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 1)00:21:37

In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy

Each week, we'll release a podcast on each phase.


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

16 Oct 2023TEA 93: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 2)00:22:06

Once your offers, website, and inventory is planned (Phase 1), we move into a unique Black Friday VIP Presale strategy. (Phase 2)
This is where you get a ton of buyer-intent people raising their hands to get exclusive EARLY access to your Black Friday/Cyber Monday deals along with 5-day sale the week before!
This grows your email list, helps you test tons of offers, and gets people spending before your competition.
If you didn't watch Phase 1, you can do so HERE
Profitable Offers Doc
----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy (You Are Here)
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

23 Oct 2023TEA 94: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 3)00:35:16

Black Friday-Cyber Monday is the largest sales weekend for ecommerce stores for the year. It's your FAT PITCH. The opportunity to take everything you have and swing as hard as possible to produce loads of revenue.

But you have to meet opportunity with preparation.

In this episode, I break down our Offers/Email/Ads strategy for BF/CM.

I break down some more advanced Facebook Ads stuff around audiences, budgeting, intra-day scaling, decision making windows, ads, and messaging.

If you didn't watch Phase 2, you can do so HERE
----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.
Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!
Here are the four phases (from a high level):
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy (You Are Here)
Phase 4: The Christmas Promo Strategy

00:00 Intro
01:17 Phase 1&2 Recap
03:15 Phase 3 Intro - Running Ads For BFCM
04:29 Aggressive BFCM Ads Strategy
05:09 Our BFCM Ad Strategy Overview 
06:14 Weekend-Long Campaign Overview
09:44 Structuring Facebook Audiences
15:10 Structuring Facebook Ad Campaigns
18:09 Structuring Budgets For Your FB Ad Campaign
23:42 How We Optimize BFCM Facebook Ad Campaigns
28:27 How To Nail Your Ads and Messaging For BFCM
34:01 Outro


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Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

30 Oct 2023TEA 95: The 2023 Ultimate BF/CM & Christmas Marketing Playbook (Pt. 4)00:26:12

Once BF/CM are over, there's still an entire month to maintain momentum. This is our Christmas marketing strategy that will allow you to create serious cash injection a few times during the month of December, as well as maintain sales throughout with ads!

----
In this mini-series, Josh breaks down our 4-phase marketing strategy to take you into the most profitable Q4 you've ever had.

Each year, we teach & implement this with our clients and the end-result is similar: record sales months. Hopefully, you follow this & experience the same!

Here are the four phases:
Phase 1: Offer, Website, & Inventory Planning
Phase 2: The Black Friday VIP & Presale Strategy
Phase 3: The Black Friday/Cyber Monday Promo Strategy
Phase 4: The Christmas Promo Strategy (You Are Here)

00:00 Intro
00:23 Strategy Recap
01:50 Phase 4 Intro
02:51 Christmas Strategy Breakdown
05:32 Offer Examples For Christmas
09:31 How We Use Email During Christmas
13:49 What Else We Do Other Than Email
15:22 How We Run Ads During Christmas
17:46 Christmas Campaign Structure
23:14 Phase 4 Recap


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

06 Nov 2023TEA 96: How Moss Amigos Grew 862% in 60 days & Broke Their Store00:44:22

Jared Oliva is a tech bro turned moss farmer and owns MossAmigos.com.

Not only is he an entertaining personality & inspirational entrepreneur worth following, but Jared is a friend & client of ours.

After seeing his massive growth (8X+) in a short few months, I had to have him on the podcast to get a peek behind the scenes of what it took to make that happen and what he's had to do to prepare for the future.

In this episode, Jared shares horror stories about selling at flea markets, trying to build a wholesale team, and finding his marketing groove that sold out his hero products faster than you can say "Moss Amigos is the OG Pet Plant!"

00:00 Intro
03:38 Jared's Origin Story
06:52 What The Heck Are Moss Amigos?
07:56 When Jared Realized The Business Had Legs
14:39 Jared's Grind Story
20:09 Agency and Influencer Marketing Woes
25:53 Jared's Current Marketing Strategy 
28:51 How Facebook Ads Have Grown Jared's Company Over 800% In 2 Months
32:08 How Jared Has Fought Through Inventory Issues With Massive Scale
36:10 Josh Recaps Jared's Story
39:25 Jared's Advice To Other Ecommerce Business Owners
42:10 Closing


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13 Nov 2023TEA 97: What are Facebook's Advantage+ Audiences & Should You Use Them00:12:23
What are Facebook's Advantage+ Audiences, how do they work, and should you use them? In this episode, I'll break down what they are, the capabilities of them, and my thoughts on them so far.

If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube, as it'll give more context to what I'm talking about! 🙂

Check Out Our Advantage+ Shopping Video Here

Here are some key moments from the episode:

00:00 - Intro to Facebook's Advantage+ Audiences
00:30 - Advantage+ Audiences and AI in Targeting
01:40 - Meta's Performance Claims
02:50 - Advantage+ vs Other Campaign Types
06:30 - Setting up Advantage+ Audiences: A How-To Guide
09:10 - Advantage+ Audiences vs Broad Targeting
10:10 - Should You Use Advantage+ Audiences?


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20 Nov 2023TEA 98: 5 BF/CM Facebook Ad Campaign Structures We Use (2023 Edition)00:35:10

Black Friday & Cyber Monday is when more money is spent online than any other weekend of the year. That's why it's best to go in with a solid advertising plan.

In this podcast, I break down 5 different campaign structures we recommend for that weekend, as well as strategy around budget, audiences, ads, and intra-day scaling for heavy spending.


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27 Nov 2023TEA 99: How To Cut Your Cost Per Purchase By 96% With ONE Change00:24:53

Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

All with one change: the offer.

In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test.


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24 Nov 2023Don't Miss This Special Black Friday Deal! - (50% Off) Foolproof Facebook Ads Course00:07:24

Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads.

Visit this page & Get 50% OFF!

Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment?

Do you feel lost when it comes to building campaign strategy?

Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?

Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on "organic" to actually work?

Does it feel like your store lives in hills and valleys of orders, where you'll have 5-10 orders one day, then 0 the next?

If you answered "YES" to any of these questions, then I'd like to invite you to join our brand new Foolproof Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.

What was once only available to our clients in our private training library, is now available for less than 1/2 the price.


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Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

11 Dec 2023TEA 101: An Annual Planning Strategy For Enormous Growth In 202400:23:43

For the last 6 years, I've done something at the end of each year that has had a massive impact on my life and our business.

I call them Clarity Days.

They actually started as a result of going broke.

The first one I did turned our business entirely around from being broke & in debt to having months where we've had $50k, $60k in PROFIT. I never would've imagined that in my life.

After I had that day, I asked myself, "what if I had these kinds of breakthroughs every year?"

That started my annual Clarity Day, which, as of last year, turned into a Clarity Week. And this year, our revenue is up about 48% over the previous.

In this episode, I break down what Clarity Days are and how I run mine.


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04 Dec 2023100th Episode: Renting P*rn Mags, Going Broke, Having $50k+ Profit Months, & Finding Life's Calling01:32:01

In this special episode, I share things I've never shared before. I take you down a 10+ year journey of brutal & valuable lessons on my path to building the Ecommerce Alley.

I did things I'm not proud of.
I maxed out credit cards and lines of credit.
I was burned by a partner.
I hired people who stole & called me a F'ing racist.
I only $1.06 in my bank to show after 5 years of grueling work.

...and then I reinvented myself and our business. Doing so changed our trajectory from being excited just to break even on our expenses every month to having single months of $20k, $30k, and $50k+ in profit.

Most importantly, we're now on a journey to helping more ecommerce business owners do the same thing & find freedom in their businesses.

This is a unique episode where our producer, Dylan Counts, sat down and interviewed me. It's long, but worth the listen. My hope is that you save yourself much pain from my lessons!


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

25 Dec 2023TEA 103: Merry Christmas! (Free $10 Amazon Gift Card Inside)00:02:35

Merry Christmas from The Ecommerce Alley team!  We’re giving away $10 Amazon gift cards to anyone who leaves a rating or review or the podcast on whatever audio app you use, then emails a screenshot to team@theecommercealley.com! 🎄🎅


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

18 Dec 2023TEA 102: How To Fix Unprofitable Ads & Get As Many Customers As You Want00:20:35

After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast.

In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising.

All it takes is a slight tweak in the right dial to flip your results upside-down!


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

01 Jan 2024TEA 104: Create Volume, Maximize Profit, Add More Volume00:18:51

As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks.

It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in."

We use these three steps as barometers very heavily with paid advertising, in particular.

If something isn't working, we can ask ourselves a few questions to know what needs to change in our overarching strategy.

First, you need volume. (Which exposes weakness)
Then, you need maximum profit.
Finally, you need MORE volume.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

06 Jan 2024TEA 105: How To 2X Your Profits In The Next 30 Days00:22:58

(This episode is a re-run that originally aired on Dec. 12, 2022.)
"Profit is the oxygen in your business. Without it you will die."

 When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. 

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly. 

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately. 


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

08 Jan 2024TEA 106: Our 90-Day Marketing Routine That Creates Stability & Cash Injection00:34:39

You've got big yearly goals. But how do you tangibly break them down so that you can achieve them throughout the year without feeling "last minute" with everything?

In this episode, I'll take you behind the scenes on how we run marketing in 90-day cycles to experience month-over-month growth using a 3-step approach.

This episode is definitely more visual, so I recommend watching it on Youtube, if you'd like to see things drawn out!


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

15 Jan 2024TEA 107: The Stanley Cup Craze & 5 Things You Can Learn From it00:12:13

What the heck is so special about these $45 Stanley Cups and why is everyone going CRAZY over them? In the last few years Stanley 10X'd their revenue, and whenever we see companies experience hyper growth like that, we like to dissect how we can do the same and apply it to our business! So, like the marketing nerd Josh is, he's going to break down what happened & 5 incredible business lessons you can learn from Stanley!


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

19 Jan 2024TEA 108: How To Find & Fix Facebook Ad Bottlenecks Quickly00:31:08

(This episode is a re-run that originally aired on March 27, 2023.)
Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

  • How to effectively analyze and assess your current ad performance.
  • The key benchmark metrics you should be tracking to optimize your Facebook Ads.
  • A deep dive into our 5-step process, with detailed explanations and actionable tips for each step. 


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

22 Jan 2024TEA 109: Intro To The Ad Lab Method (+Invite To Learn it LIVE)00:10:35

Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend

If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads.

In this episode, I break down the premise of The Ad Lab Method – a way to find "Super Ads" for a few hours of work, for a few hundreds dollars in testing, over a few days.

It's a scientific way of isolating your headlines, creatives, and primary texts to find the ultimate combination that will yield high-profit ads you can scale until production/fulfillment break.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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