Beta
Logo of the podcast The Digital Distillery Podcast Network

The Digital Distillery Podcast Network (The Digital Distillery)

Explore every episode of The Digital Distillery Podcast Network

Dive into the complete episode list for The Digital Distillery Podcast Network. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 69

Pub. DateTitleDuration
06 Sep 20221. The Cookie-less Future of Digital Marketing00:18:45

Welcome to the Digital Distillery in Vienna and to the rooftop bar of the beautiful 25 Hours Hotel, (not affiliated, just a really cool place to stay and host an event).

The event was back after two years in hiatus and the crowd was buzzing. The first speaker was that of Juergen Schmidt, CEO of STRG, a technology hub in digital media based in Vienna.

Juergen's kick-off talk and the topic of the show day is all about Google's plan to drop the 3rd party cookie, the implications of that for the user and advertiser alike, and what might replace it.

We talk about what cookies are and where they come from, the commonly used variations of them, and how they affect the experiences of advertisers and users alike. We go into the fact that Google have decided to completely drop the use of 3rd party Cookies and what strategy is in line to replace them.

Originally it looked like FLoC was going to be it before backlash forced them to change tack and come back with Topics... but is it that different really?

We have a brief interlude about the story of the famous Vienna Wine Scandal, and finally about how our internet experience is going to change  in the next few years and the ever evolving meaning of Privacy in the online world.

If you would like to get in touch with us at the Digital Distillery with comments, corrections, info about the event or just to say G'Day you can find us at our website and hit the Podcast button.

For further reading and references to the topics discussed on todays show you can follow the links below:


https://learn.g2.com/cookieless-future

https://www.forbes.com

https://rockcontent.com/blog/cookieless-future/

https://zeotap.com/blog/the-cookieless-future-what-marketers-should-do/

https://www.wired.co.uk/article/google-cookies-floc

https://www.thewinestalker.net/2015/04/austria.html

https://www.thedrum.com/news/2022/01/25/wait-wtf-happened-with-google-floc-we-explain




This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

06 Sep 20222. In-housing, Programmatic and the Death of the Ad Agency?00:23:59

Episode 2 of the Digital Distillery Podcast sees us meeting Utku Guendez, Senior Media Consultant from the Vienna Startup Refurbed.

Refurbed represents a part of the new digital marketing trend who are  hitting out on their own and in-housing various operations that would traditionally be managed by advertising agencies.

Following along with her talk, we explore the benefits and the risks of in-housing and how it is changing the identity and purpose of these traditional marketing roles.

We dip our toes into the deep pool that is Programmatic advertising (this wont be the last episode you hear on this exciting topic) and we meet Amanda Cohrs from the Programmanda podcast who gives us an overview of how it works, as well as offering her insight into the changing roles digital media and marketing.

As always you will find links below to articles referenced making this episode as well as further reading. If you would like to get in touch to give us some feedback, learn more about the event, or just say hi, you can go to the contact form on our website.

Alternatively you can email: podcast@the-digital-distillery.com

Further Reading


https://showheroes-group.com/blog/

https://www.anura.io/blog/how-does-programmatic-ad-fraud-work#:~:text=Programmatic%20fraud%20is%20a%20subset,fraud%20campaign%20to%20the%20next.

https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-programmatic-advertising#:~:text=Programmatic%20ad%20buying%20is%20the,and%20sell%20online%20display%20space.

https://blog.relevant-digital.com/growing-trend-in-housing-in-digital-marketing

https://digiday.com/marketing/marketers-feel-growing-pains-house-agencies-become-necessity/

https://iabeurope.eu/

https://www.match2one.com/blog/in-housing-programmatic-advertising-2020-a-guide-on-how-to-succeed/

https://dmexco.com/stories/programmatic-in-housing-challenges-for-advertisers-and-media-agencies/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

01 Sep 2022Teaser00:00:49

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

26 Sep 2022Special Episode - DMEXCO 202200:05:24

ShowHeroes and The Digital Distillery were at DMEXCO 2022 in Cologne and are giving you an inside ear into what it was like.

The event took place between September 20 - 22 at the Koelnmesse and was attended by nearly 40 000 for its first in-person format in three years.

You can see some of the videos from the event by clicking the links below:

Pre Party Video

DMEXCO Wrap-up Video

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

11 Oct 20223. The Importance of Story in Video Advertising00:22:33

Welcome to another episode of The Digital Distillery Podcast as we continue our exploration of the Digital Media & Marketing topics discussed at the Vienna event. 

Today the show is all about storytelling in video advertising campaigns. 

The medium is the message and knowing your medium is key to presenting the right kind of story in the right format.  What aspect ratio should your video content be in? How do you construct a story? And what is the secret sauce to a successful video advertising campaign?

What makes a good story. Why we remember messages in story form better and why Video has the power to capture attention unlike any other medium. 

We hear from the CEO of a video solutions company  Ilhan Zengin, cameraman and video content creator Konstantinz Makarovs, as well as keynote speaker at the Digital Distillery Vienna Christian Schneider as he takes about the story behind children’s bicycle company Woom

Contact the show with your thoughts, questions, corrections or if you want to be involved in the event at podcast@the-digital-distillery.com or fill in the contact form on the website.




Links & References

https://en.99designs.de/blog/video-animation/types-of-videos/

https://screencast-o-matic.com/blog/3-reasons-brain-loves-video/

https://www.visualstorytell.com/blog/how-to-tell-a-story-through-video

https://www.creatopy.com/blog/video-advertising-guide/amp/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

25 Oct 2022Special Episode - Digital Ad Fraud 10100:08:53

Ad Fraud is costing the digital marketing industry money. Lots of money. And anyone using online advertising in any form can be affected. 

But what exactly is Ad Fraud and what can you do about it? 

In this special episode of The Digital Distillery Podcast we take a look at some of the most common types of Ad Fraud, how it affects tradition and programmatic advertising online, and what you can do to protect yourself from this deviant behaviour. 

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

02 Nov 2022Trailer00:00:39

Introducing Green About Media, a brand new podcast from The Digital Distillery.

In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

03 Nov 2022Introduction to Green About Media00:04:35

The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.

In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.

Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowell

Contact us at our website
or email on podcast@the-digital-distillery.com


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

08 Nov 20224. CTV, Engagement, & Skippy The Bush Kangaroo00:19:08

Since its popularisation in the family home, Television has been somewhat of a household idol.

Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.

Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.

We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

17 Nov 20221. Sustainability, ESG & CSR. Whats the Difference & Why Does It Matter?00:14:20

As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.

This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.

In this episode of Green About Media, we will introduce you to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.



This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

22 Nov 2022The Digital Markets Act00:10:09

Markets, where there are powerful monopolies capable of pushing out the competition and generally setting their own rules, are long known to hamper innovation and restrict consumer freedom.

That's why there are strict regulations in place in the banking, energy, and telecommunications sectors.

So why do the big players in the digital space seen to have free reign?

Today on the Digital Distillery we are looking at something called The Digital Markets act which has just been passed in Europe, and aims to finally curb the gatekeepers of the digital space.

This episode was inspired by the original blog posts from  Jean-Philippe Caste  which you can find here for further reading (adapted from the original French):

Other articles references you can check out here:

https://www.statista.com/topics/4213/google-apple-facebook-amazon-and-microsoft-gafam/#dossierKeyfigures

https://www.pentalog.com/blog/strategy/gdpr-facebook-affair/

https://politheor.net/how-gafa-can-bully-banks/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

01 Dec 20222. Climate Change & The Carbon Challenge00:16:50

The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?

In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.

And we leave you with a question and invite you to record your answer and email it to us:


  • Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissions


  • What are the kinds of conversations are you having with people in your personal & professional life surrounding this topic


  • Where have you noticed some of these emission reduction efforts in companies that you interact with






This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

06 Dec 20225. The Hidden Secret of a Winning Media Strategy00:19:44

It's been a journey.

A journey we all undertook together when my team and I headed off to Vienna for the relaunch of the much loved Digital Distillery Conference which had been on pandemic hold for a few years.

In this, the last full episode of the season, we are hearing from the very special final speaker, the inimitable Thomas Koch as he holds no bars in tearing down the facade of the weaknesses in our industry and provides key insight into how he helped to deliver the most successful marketing campaign in recent German history.

Links:
https://stopfundinghate.info/

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

15 Dec 20223. Digital's Carbon Footprint00:17:04

In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one? 

The answer is yes, and it's pretty big. 

But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.

References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#

https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/

https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think

https://sustainability.fb.com/energy/

https://sustainability.google/


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

22 Dec 2022Brand Safety & Suitability00:07:30

In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.

We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.

References:
https://stopfundinghate.info/

https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/

https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

16 Jan 2023Striking the Balance Between Digital and Analogue - with Thomas Koch00:22:28

This week at the Digital Distillery we have a surprise extra special episode to wrap things up as we prepare for a host of new events currently being planned for 2023.
We are joined by DOOH Consultancy Founder Thomas Koch as he lets us into his more than 50 years industry insight into the importance of balance between digital and analogue, human and machine.

He also describes the establishment of the Stop Funding Hate campaign, why it needed to be formed and the problem that it is casting into the consciousness of the industry.

And we finish up with an update of what else is happening on the TDD Podcast Network over the next couple of weeks.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

26 Jan 20234. Carbon Intelligence with Cedara00:15:35

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.

We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.

In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.

And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:

https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7

https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096

https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/

https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/

https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/

https://adnetzero.com/

https://www.purposedisruptors.org/advertised-emissions

https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/

https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe


David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.

Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

01 Feb 2023Blockchain & The Metaverse - met Mark Blaauw en Ted Hartkamp00:36:23

In deze aflevering interviewt Erik Dubbeldeman de gastsprekers Mark Blaauw en Ted Hartkamp over hun visie en ervaring betreft de Blockchain en de Metaverse.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

09 Feb 20235. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta00:15:59

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.

The digital marketing industry is uniquely positioned to be the first global industry to becoming  entirely carbon-neutral by shifting its spend from high to low carbon purchases.

Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.

Further reading and References:
NetZero

Food Nutrition Labels

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

23 Feb 20236. Green, Blue, Pink & Social Washing00:11:46

Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?

In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.

References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

21 Mar 2023Attention Metrics - SPECIAL00:09:10

In this special episode of The Digital Distillery Podcast we discuss the sudden uptick in the use of the new 'attention metrics' which are quickly superseding viewability.

But what exactly are Attention Metrics, why are they so much more effective than the old model, and what are some of the different approaches that organisations are taking in order to measure this previously unattainable metric?

Listen to find out as we dig the beginnings of what is surely soon to be a much larger conversation.

Sources and further reading:

Advertisers leading carbon reduction
Pro's & Cons of Attention Metrics
Fifty-five Carbon Footprint Study

Mentioned Attention Metrics providers:

Adelaide
LUMEN
ShowHeroes





This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

14 Mar 20237. AI & Sustainability00:11:45

Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.
Things like  AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.

Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.

https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdf

https://www.pwc.co.uk/sustainability-climate-change/assets/pdf/how-ai-can-enable-a-sustainable-future.pdf

https://aiforgood.itu.int/8-ways-ai-can-help-save-the-planet/

https://mumbrella.com.au/how-attention-and-sustainability-can-help-brands-reduce-their-carbon-footprint-778810

https://www.forbes.com/sites/joshwilson/2022/12/06/artificial-intelligence-machine-learning-and-the-future-of-entertainment/?sh=6a4373cd6de4


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

29 Mar 20238. Best/Worst Case Scenarios00:15:54

Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet. 

In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything  discussed so far. Ara's sunny disposition is a natural fit for the best case scenarios, while Phil will take on the role of the pessimist and explore the worst case scenarios.
They discuss the potential benefits of a sustainable future where companies prioritise sustainable practices and consumers are more conscious of their digital carbon footprint. On the other hand, they also discuss the potential consequences of companies continuing to prioritise profit over sustainability and the potential consequences of failing to address climate change. 

That's all for this season of Green About Media. Thank you for joining us as we explored sustainability in digital advertising, climate change, and the impact of technology on our planet. We'll be back soon with more episodes exploring the latest trends and issues in sustainability.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

13 Apr 2023Sustainability In The Digital Media Industry00:46:20

In deze aflevering interviewt Tim Samsom de gastsprekers Jessica Rijnders, Kevin Donker en Wouter Swenneker over hun visie en ervaring betreft duurzaamheid in de digitale media-industrie.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

25 May 2023The Digital Distillery returns to Vienna00:10:48

The Digital Distillery Conference is back and bolder than ever before. Let's set the stage for its first stop in Vienna:

CEO speakers reporting from the forefront of digital advertising innovation.

Talks on AI, CTV, and post-cookie targeting.

And... a dating show?

The Digital Distillery Conference is always a special experience. Tune in to our intro episode and get ready for what's to come...


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

08 Jun 2023AI & The Creative in Digital Marketing. Part 100:21:54

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

22 Jun 2023The Digital Distillery in Paris00:14:34

Welcome to another exciting episode of The Digital Distillery Podcast. 

In this event recap episode, we transport you to the captivating city of Paris, where we brought The Digital Distillery to the enchanting and historical venue, Le Shack.

First and foremost, we delve into the unique atmosphere and vibrancy of Paris, discussing the indescribable feeling of being immersed in the city's charm and culture. From the picturesque streets to the mouthwatering cuisine, we capture the essence of this remarkable location and how it added a touch of magic to 'The Digital Distillery' event.

In this episode, we check out topics discussed at the event from regenerative media,  the dynamic world of connected TV (CTV) in the French market, and transformative role of artificial intelligence (AI) in media and marketing. We also experienced first-hand the fascinating field of attention measurement through new eye-tracking hardware from Tobii.

A big thanks to our sponsors, Double Verify, Equative and Audion whose support made The Digital Distillery in Paris possible.

Join us as we embark on a virtual journey to Paris and immerse ourselves in the electrifying world of digital media and marketing. Tune in to this captivating episode filled with inspiration, valuable insights, and the unique allure of the City of Light.

Oh, and if you want to hear more from the live due Matild who performed at the event, you can check out their music here

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

06 Jul 2023The Digital Distillery in Madrid00:14:22

The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain.

In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.

Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.

Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations  can play in curbing environmental impact and offered insights into sustainable practices and initiatives.

Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.

Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.

Featured Speakers

AI:
- Benjamin Bunte, Managing Director of Pilot Ignite
- José Antonio Martínez Aguilar, CEO Making Science

Responsible Media:
- Reyes Justribó Ferrer, Managing Director IAB Spain
- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.

Attention:
- Gerardo Mariñas, CEO SERVICEPLAN
- Jon Artolozaga, Director Intelligence Data & Analytics / GroupM

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

20 Jul 20235. Ad Standards & the Google Debacle00:13:28

Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the  surprisingly not at all dull world of  advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape. 

We go over the IAB's new ad portfolio and have a look at how the standards look today

But what happens when companies neglect to adhere to these standards?  Who suffers?

And what about when it is the industry's biggest name that's accused of shirking their own standards?

Listen to find out!

References & Further Reading:

The Digital Distillery Ep on Ad Fraud

IAB - New portfolio guidelines

Blog - IAB Tech Lab's controversial definition of instream vs outstream

History of Advertising Standards

Adalytics Report

Blog - Why are IAB standards important

Blog - Instream vs Outstream Ads

Googles Response

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

03 Aug 2023Optimising for Attention... or not... with Marc Guldimann - CEO & Founder of Adelaide00:11:39

Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:

Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.

He also talks about how optimising for any one metric can get you some pretty strange and non-useful results. 

The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.

Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:

  • Set clear goals for your campaigns. This will help you determine which metrics are most important to track.
  • Use a variety of metrics to get a complete picture of your campaigns' performance.
  • Understand the goals of each metric so that you can optimise your campaigns accordingly.
  • Track your metrics over time so that you can see how your campaigns are performing.
  • Make adjustments to your campaigns based on your findings.


Links and Further Reading:
 
Green About Media interview with Harvin Gupta from Scope 3
Carl's Junior Ad Scandals

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

09 Aug 2023The Cookieless Future00:36:14

In deze aflevering duiken we in de boeiende wereld van gegevensprivacy en marketing, met twee gewaardeerde gasten: 

Saskia Baneke, Directeur bij VIA, en Reynder Bruyns, Senior Marketingstrateeg bij dentsu Benelux.

Met de naderende veranderingen in digitale reclame en het afscheid nemen van third-party cookies, staan bedrijven voor nieuwe uitdagingen en mogelijkheden. Saskia en Reynder delen met onze eigen Tim Samsom hun waardevolle inzichten over hoe merken zich kunnen aanpassen aan deze evoluerende omgeving, waarbij ze een balans vinden tussen het bereiken van hun doelgroep en het respecteren van hun privacy.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

17 Aug 2023A Mid-Summer Night's Retrospective00:39:24

The podcast network is just about 1 year old and to celebrate, Executive Producer Nadia Koski and myself sat down for a casual catchup and reflection session as we both prepare for some time off before heading back into the thick of things in September.

This episode will feature absolutely no hard hitting digital marketing learnings, but instead you will learn a bit about the team behind it, and the story of how it came to be.
 
The podcast will be back late September live in Cologne from DMEXCO, followed by Digital Distillery events in Innsbruck, Berlin, Milan and London.



This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

28 Sep 2023DMEXCO 2023 Recap - Emissions Calculation & Better Media00:10:05

DMEXCO 2023 is a wrap and by all accounts it was a huge success.

The Show Heroes booth was constantly packed to gills helped by the attraction of our partners Cedara's carbon emissions calculator where people could come and measure the emissions of their campaigns ON THE SPOT!
The wine tasting from 'The Wine Guys' may have helped too.

Check out our audio recap of the event and some of the topical highlights in this special DMEXCO episode of The Digital Distillery Podcast.

Further Reading:

State of CTV
the anatomy of hype and how to connect with gen twitch
Fashion goes digital

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

19 Oct 2023Sustainable Tourism in Tyrol00:22:40

The Digital Distillery took to the hills this month and found itself in the beautiful mountain city of Innsbruck Austria.

In this episode we talk about Sustainable Tourism, Content Overload, Modern Influencers and Cookies as we hear from head of marketing for Tyrol Advertising Patricio Hetfleish, Sustainability expert Katrin Erben, sonicboom CEO Maxamillian Schwinghammer, Maven Founder Alina Heiner, and St. Elmo's Tourism Media Planning Director Andreea Dumitru.

You can listen to the full interviews with the women of the day on the latest episode of Nadia Koski's Women Lead.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

02 Nov 2023Special Episode Part 1 - Decarbonising Digital Media with Eric Shih00:20:18

Welcome back to Green About Media.

It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.

In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.

This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.

This episode was guest co-produced with Nadja Wolff.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

16 Nov 2023Special Episode Part 2- Decarbonising Digital Media with Eric Shih00:17:06

Welcome back for Part 2 of this special episode on Decarbonising Digital Media.

In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.

Guest co-produced with Nadja Wolff.


Further Reading:

EU Carbon Policy and Targets

Ad Net Zero

GARM Sustainability Action Guide

Cedara

Eric Shih - COO at Cedara


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

30 Nov 2023AI In The Digital Media Industry00:44:00

In deze gloednieuwe aflevering van The ShowCast duiken we in de fascinerende wereld van AI en zijn rol in de digitale mediawereld. Het dynamische duo van GroupM, Data Scientist Fabian van den Berg en Copywriter Wouter Taheij delen hun inzichten en ervaringen met onze eigen host Angela Haisma omtrent kunstmatige intelligentie en bespreken hoe de toekomst er mogelijk uit zal kunnen zien.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

22 Dec 2023A Holiday Poem00:02:46

A special holiday season poem for ShowHeroes and the Digital Distillery team

We will be back for another season of the show next year when the event season gets up and running then. 

Until then, enjoy you holidays time off and the company of your loved ones.

Thanks for coming on this journey with us for another year.

Your Truly,

Phil

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

07 Feb 2024Season 2 Launch: Can You Subvert Capitalist Thinking for Environmental Change?00:12:28

Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact.

Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations. 

Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, provides updates on upcoming sustainability-focused legislation, and explores a company that's revolutionising traditional capitalist thinking to tackle environmental challenges head-on.

Listen in to discover how we're navigating the complex landscape of environmental sustainability in the digital age.


Links:
The World Counts
New Legislation
Patagonia New Direction
Article - Profits in a world of climate change
Better Media


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

29 Feb 2024Intrapreneurship and Driving Sustainability Within Your Company with Stephanie Scheller00:25:14

In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group. 
She shares her background and journey, as well as the process of pitching and funding  her idea to make it a reality.
Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

21 Mar 2024Incorporating Sustainability at Work - With Fiona Salmon00:42:16

Summary

Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing. 
She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.


Takeaways

  • Awareness of the environmental impact of digital campaigns is crucial in the digital space.
  • Measurement and auditing are essential for understanding and reducing carbon emissions.
  • Year-on-year data comparison is important for tracking progress and setting sustainability goals.
  • Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.
  • Setting up a green task force can help drive sustainability initiatives within a company.

Links & Recs:
The Sustainable Business Book
Fiona Salmon

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

05 Apr 2024Sustainability Policies with IAB Europe & Eric Shih00:21:42

Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from  IAB Europe, Policy Matters with host Inez Talavera De La Esperanza

The interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opportunities that are beginning to arise from these new regulations.

I highly recommend that you go an check out the other IAB Europe's podcasts over on their network and a huge thank you again to IAB Europe for letting use parts of your interview in this episode.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

24 Apr 2024The Mountain Edition (Part 1) - Gurgl Austria00:34:19

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.

This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.

There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.

Join me as we head to day 1 of the event with interviews from some of the days key speakers and day 2 will be hot on its heels with a seperate ep coming shortly.

You can check out our guests here:

Benedikt Streb - Brand Matters
Markus Bischof - P8
Julien Chabert - BROIDR

And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.

Recap Video

As always do get in touch with any questions or ideas at podcast@the-digital-distillery.com or go to the contact page on the website. 

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

25 Apr 2024Sustainable Tourism with The Digital Distillery00:24:29

Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria. 

The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry. 

If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.

We will be back with brand new content on Green About Media in a few weeks time.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

26 Apr 2024The Mountain Edition (Part 2) - Gurgl Austria00:30:48

Welcome back to The Digital Distillery Podcast where we finally get to kick off our event season for 2024 and boy did we hit the ground running.

If you missed part 1 of the episode do go and check that out first!

This episode of the podcast saw the team and I head deep into the Austrian mountains in Gurgl Ötztal where the Digital Distillers took to the stage to talk all about Sustainability, AI, Employer Branding, Data Ethics’s and so much more.

There was so much even that we couldn’t even fit it into 1 day and so hosted the event over two, both at the top and the bottom of the stunning Timmelsjoch Valley.

Join me as we head to day 2 of the event with interviews from some of the days key speakers.

You can check out our guests here:

Sabine Hodgson - Speed U Up

Reinhard Lanner - St Elmo’s Tourism

Juergen Schmidt - Content Garden

And if you want to see what the venues and the landscape actually looked like you can check out this great recap video the video team came up.

Recap Video

As always do get in touch with any questions or ideas at podcast@the-digital-distillery.com or go to the contact page on the website. 

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

09 May 2024Glitz, Glamour and Digital Media at The Delphi ShowPalast Theatre, Hamburg!00:37:41

Welcome to The Digital Distillery Podcast, where in this episode, we transport you to the illustrious Delphi Showpalast Theatre, taking the Digital Distillery home again for only the second time to Germany, this time in Hamburg.

As the curtains rise, our esteemed guests take center stage, each bringing their unique perspectives and insights to the forefront of the conversation. First up, we have Natalia Hilgers of Equativ, whose innovative solutions are shaping the landscape of responsible media consumption.

Next, we welcome Anna-Lena Mikoteit-Zerb, a trailblazer in sustainable digital advertising, whose work with the Sustainable Digital Advertising Lab promises to revolutionise the way we approach marketing in the digital age. Through her lens, we uncover the intersection of technology, sustainability, and ethical advertising practices.

And last but certainly not least, we are honored to be joined by Kerstin Niederauer-Kopf, the visionary CEO of AGF Videoforschung, whose expertise shines a spotlight on the challenges facing the increasingly fragmented media industry in Germany.

Throughout the episode, the stage is alive with the energy of intellectual exchange and thought-provoking discourse. From the grandeur of the Delphi Showpalast Theatre to the depths of our discussions on AI and responsible media, this episode embodies a theatrical tone and vibe that captivates the senses and stimulates the mind.

Join us  as we navigate the convergence of technology, ethics, and creativity in the digital age.

For further engagement, questions, or ideas, reach out to us at podcast@the-digital-distillery.com or visit our website's contact page. And for an exclusive behind-the-scenes glimpse of our time at the Delphi Showpalast Theatre, be sure to check out our recap video.

Until next time, embrace the drama of innovation and let your imagination soar in the digital distillery of possibilities.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

16 May 2024Becoming the Sustainability Person in your Organisation - with Laura Wade00:28:08

In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at EssenceMediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainability initiatives.

Laura recounts how she identified the need for sustainable practices within the media industry, convincing her CEO of its importance and undergoing an intensive course to develop a comprehensive sustainability business plan. One key initiative was the development of a sustainable programmatic framework in partnership with Scope3, which focused on reducing carbon emissions in programmatic buys and creating a marketplace for brands committed to sustainability.

Laura emphasizes the need for the digital media industry to treat energy consumption as a precious commodity and to innovate towards more sustainable practices. Her story underscores the importance of persistence, finding allies within the organization, and approaching sustainability as an opportunity for innovation rather than a challenge.

Further Reading:

Laura Wade on LinkedIn
'Playing Big' by Tara Morh
Enhanced Rock Weathering

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

31 May 2024The Sustainable Business Book - With Kevin Duncan00:20:59

In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan.

He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change.

If you do nothing else today for sustainability then go and check out this free 30 question audit over on the website. It WILL leave you better prepared for making a real start in your organisation.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

20 Jun 2024IAB Europe Special: Programmatic & Sustainability - with Dimitris Beis00:26:12

In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis.

We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs.

Dimitris and go through and discuss his excellent article Connecting the Dots where he explains Cedara's new report on the total GHG footprint of adtech platforms across the ecosystem.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

04 Jul 2024TDD Recap Madrid00:50:39

Welcome back to The Digital Distillery Podcast.

On this episode I got to meet 5 of the key speakers from our recent Madrid event and talk all about 2 of the most important topics in digital marketing at the moment: Attention & Sustainability.

I hope you enjoy and you can check out our guests:

Benito Marín
Francesc Pumarola Campeny
Pedro Manzanares Perlado
Andrea Caporlingua
Luca Brighenti

Links & Further Reading:

The Garden of Earthly Delights
Attention Span of a Goldfish

Your Eco Plan

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

11 Jul 2024Self Education in Sustainability with Tim Pritchard00:25:40

Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in promoting sustainability. He also discusses the positive impact of carbon calculation on media plans and the success of the Communicating Climate challenge. Tim encourages listeners to be inquisitive, ask questions, and seek out resources and allies in the sustainability space.

Further Reading

Tim Pritchard
GARM Standards
AdNet Zero
Purpose Disruptors
Cambridge Sustainability Leadership

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

01 Aug 2024Sustainability Policies with IAB Europe & Ines Talavera00:36:18

In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal.

Ines explains the importance of these regulations for companies and the challenges they face in reporting non-financial information. She also addresses the impact on digital companies and the need for transparency in green claims. Ines provides insights into the current political landscape and emphasises the opportunity for businesses to demonstrate their sustainability efforts.

Links and Further Reading:
IAB Europe CSRD Guide
IAB Europe Podcasts


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

22 Aug 2024The Digital Distillery London: A Sneak Peak at "Cards on the Table"00:01:50

Hello everyone!
We’re thrilled to kick off our September tour with stops in Vienna, Berlin, and—making its debut—London, baby!
Tune into our exciting teaser to give you a sneak peek of what’s in store for The Digital Distillery London taking place on Wednesday, September 25th at the historic Hippodrome Casino in Leicester Square.
There will be inspiring discussions, industry insights, and networking opportunities that could be yours to experience.

This isn’t just another conference—it’s an exclusive, invite-only gathering designed for those who are serious about staying ahead in digital media. With only 100 spots available, attending this event means you’ll be part of an elite group of industry leaders, engaging in candid discussions and gaining insights you won’t find anywhere else.

Don’t miss your chance to be part of this incredible event. Check out the teaser and learn more about what awaits you in London!

Learn more about how you can attend the event.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

12 Sep 2024Creativity and Sustainable Production: Nadia Koski interviews Dr. Catherine Cunningham00:40:34

In this episode of Green About Media, guest host Nadia Koski interviews Dr. Catherine Cunningham, founder of Natural Intelligence, as she discusses her journey in creating a sustainable production company.

The discussion covers topics such as emphasizing the need to be in service to the community and nature and designing projects that are complementary and synergistic. Dr. Cunningham highlights the value of reconnecting with nature and understanding one's unique role and contribution to any project. She dives into her unique approach to working with clients, government bodies, and the UN, emphasizing the importance of shared missions and deadlines to create momentum and urgency while also building teams based on reciprocity and sustainability.

Dr. Cunningham breaks down how she has developed CSR projects and the importance of sustainability in production. She emphasizes the need to visit sites and assess their viability, as well as the importance of sourcing locally and making sustainable choices in set design and props.

One of the fundamental pillars in Dr. Cunningham's work is creating a positive and joyful work environment, where everyone feels valued and appreciated. She shares her ongoing projects, including an almanac of animal intelligence and working with elders on storytelling. The talk underscores the idea that human experience and connection with nature are irreplaceable in the creative process.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

17 Oct 2024The Digital Distillery in London01:04:08

Hello and welcome back to The Digital Distillery Podcast. Host Phil McDowell is excited today to bring you a new episode from our first TDD event in London.

Held in the stunning historical Hippodrome Casino, smack bang in the middle of the city, the event was a cracker, with heavy-hitting topics mixed with a lick of casino-themed fun.

Throughout the day Phil got to hold exclusive interviews with key speakers from the stage including:

Seb Royce - Chief Brand and Communications Officer at ReWire Earth
Hannah Marshall - Head of Performance Activation at Kinesso
Rob Webster - Founder of TAU Marketing Solutions
Claude Spasevski - SVP Data & Retail Media at Equativ


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

24 Oct 2024TDD Vienna Part 100:54:12

Hello and welcome back to another episode of The Digital Distillery Podcast.

Today on the show, Executive Producer Nadia Koski takes listener to the Ottakringer Brewery in the heart of Vienna, bringing you the first 5 exclusive interviews from the event.

Guests on todays episode include:

Maximilian Schrems - Founder of NOYB

Stefan Huber - Chief Operating Officer, Content Garden

Christian Kneil - Deputy Editor in Chief at Austrian Press Agency

Bernhard Brückl - Head of Sales and Business Solutions at Laola 1

Nicola Dietrich - COPE

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

31 Oct 2024TDD Vienna Part 200:40:07

Welcome back for Part 2 of our fantastic recent Vienna event. Nadia Koski is back with the second wave of exclusive interviews from The Digital Distillery.
On today's show we hear from:

Milan Vidovic from GroupM
Maresa Wolkenstein from COPE
Andreas Grasel from Adform
Carina Kaiser from SlopeLift

That will wrap up our actual events for the year but we will have plenty more coming on this channel in the coming weeks. Stay Tuned!

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

07 Nov 2024[Green About Media] - Michael Hanbury-Williams - Building a Career in Sustainability00:43:26


On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising.

He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance.

Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers.

Connect with Michael on LinkedIn

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

13 Nov 2024How Gaming Shapes the Ad Industry00:41:00

In deze aflevering van ShowCast bespreekt host Frans Staal de opkomst van gaming in de digitale advertentie-industrie en de kansen die deze groeiende markt biedt voor adverteerders. Met gasten Harry Homeijer, Jurriaan van Teunenbroek, en Florian Toen duikt Frans in de wereld van in-game advertenties, waarbij het gesprek gaat over trends, technologie, en de impact op zowel gamers als merken.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

21 Nov 2024[Green About Media] - Tim Collier from Scope300:31:04

On this episode of Green About Media, we sit down with Tim Collier, UK & Northern Europe Head at Scope3.

We dive into discusses the evolving landscape of sustainability in digital advertising. Tim shares insights on the industry's growing awareness of environmental challenges, the importance of collaboration, and the role of generative AI in shaping sustainable practices. W ee talk about the need for industry standards and the significance of making sustainability a core part of marketing strategies.
Tim also provides advice for individuals looking to engage in sustainability efforts within their organisations.

Links:
Connect with Tim on Linkedin
Scope3 Solutions

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

05 Dec 2024The Digital Distillery & HORIZONT Snowmasters: Gearing up for 202500:42:05

In this special episode of The Digital Distillery Podcast, in partnership with HORIZONT and Obsession, host and Executive Producer Nadia Koski takes you back to the stunning 2024 HORIZONT Snowmasters event in Lech Zürs, Austria. This unforgettable three-day gathering brought together top minds in tech, tourism, media and marketing for a unique mix of skiing, snowboarding, and inspiring conversations.

From cozy fireside chats exploring cutting-edge campaigns to candid “Slope Talks” in the snow, the event was a perfect blend of professional insights and alpine adventure. Looking ahead, HORIZONT Snowmasters 2025 promises to be even more exciting. We’ll be coming back to you live from Lech Zürs March 27–30, 2025, with a very special Digital Distillery event on March 28th.

Tune in to relive the magic from this year’s event, get inspired, and prepare for another unforgettable experience. We’ll see you on the slopes!

Listen to the Women Lead Podcast Live from HORIZONT Snowmasters episode with exclusive interviews with Verena Grundel, Sara Emmerich, and Maud Schock.

Connect with:

Isabelle von Medinger, Company owner and managing director of Medinger Consulting Agency
Jennyfer Hümmer, Manager at ANY EVER, the Audio Experts
Kim-Laura Wieland, Manager Sponsorships & Cooperations at WIRmachenDRUCK
Lena Schlegel, Founder & CEO at Seadster
Eva-Maria Schmidt, Editor-in-chief, HORIZONT
Christine Fuchs, Publishing Director, HORIZONT
Jewgeni Patrouchev, Senior Tourism and MICE Representative Central and Eastern Europe at PROCOLOMBIA
Matthias Girlich, CEO Gravity3

Learn more about the HORIZONT Snowmasters 2025 edition

Obsession - Germany’s Top Event Agency

Discover Lech Zürs, Austria
Discover Hotel Montana


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

19 Dec 20242024 End of Year Special with Phil McDowell & Nadia Koski00:34:19

In this episode, Phil and Nadia reflect on a busy year filled with events, cultural experiences, and personal anecdotes. From the snow of the Austrian mountains, to the drizzle of London's streets and the baking heat of Madrid, Phil and Nadia relive some of the fondest moments from a year full of exciting events.

Enjoy this end of year reflection and stay tuned for a host of new announcements when we return in the new year.
Happy Holidays!

- Phil & Nadia

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

16 Jan 2025TDD Network Announcement00:02:12

TL:DR all of our content will move over to The Digital Distillery Podcast Network Feed

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

16 Jan 2025TDD Network Announcement00:02:12

TL:DR all of our content will move over to The Digital Distillery Podcast Network Feed

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

29 Jan 2025[Green About Media] Climate Conscience with Seb Royce00:25:29

In this conversation, Seb Royce, Climate Conscious Creative Director, shares his journey from a traditional advertising background to a focus on sustainability in marketing. He discusses the evolution of digital advertising, his awakening to the importance of sustainability, and the challenges of transitioning to a more purpose-driven mindset. Seb emphasises the need for businesses to adopt long-term thinking and the importance of making a business case for sustainability. He also introduces his new initiative, Planet Partners, aimed at bridging the gap between climate science and communication.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

12 Feb 2025[TDD] Organising A Digital Distillery with Dani & Alex00:31:16

Hello and welcome back to a new year full of Digital Distillery Events. 

Today on the show I got to sit down [Edit: Dragged in unawares] two colleagues of mine who are responsible for organising the international Digital Distillery events. One a seasoned and grizzled veteran of TDD event organisation, the other a fresh faced untested but mustard full newbie.

We talk about some of the upcoming events for the year, and what it actually takes to get one of these things off the ground.


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

27 Feb 2025TDD Women's Edition in Hamburg01:02:50

Join us for the first ever Women's Edition of The Digital Distillery, held in Hamburg in February 2025, and the first Digital Distillery event of the year. 

We had a record number of guests on this one, each discussing the topics and issues that were presented in the panels at the event.

You can connect with the guest on LinkedIn below:

Yasemin Efiloglu - Volt Europa

Katja Garff - makers & breakers

Natalia Hilgers - Equativ

Franziska Brückner - Vodafone

Lena Schütze - DOUGLAS

Patrick Stoltze - Integral Ad Science

Julia Wittich-Sauer - Google

Kathrin Franssen - OMD

Anja Jeremias - pilot Agenturgruppe

Katharina Jäger - BVDW


This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

13 Mar 2025[Green About Media] Purpose-Driven Advertising with Anna-Lena Mikoteit-Zerb00:36:32

The Head of Advertising at Kleinanzeigen discusses the journey towards a more sustainable and efficient advertising industry

Welcome back to another episode of Green About Media.

On this episode of the show I got to sit down with Anna-Lena Mikoteit-Zerb from reselling platform Kleinanzeigen, and discuss how and why she made a professional switch further into sustainability, what other can do to do the same, and how can we have positivity in a world that suddenly seems interested in everything but sustainability.

Links

Anna-Lena Mikoteit-Zerb on LinkedIn

BVDW Sustainability Lab

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

20 Mar 2025ChatCTV: Conectando Realidades [ES]00:38:30

Welcome to another TDD episode and the first Spanish-language episode, “ChatCTV: Conectando Realidades”.
Bienvenidos al primer episodio en español para The Digital Distillery. En “ChatCTV: conectando realidades”, estaremos acompañados de Hector Rodríguez, ShowHeroes Head of Supply CTV, y Victor Soldevilla, Head of Strategy. Exploraremos el mundo de la television conectada en España, así como el momento actual que atraviesa. De la mano de nuestros expertos, trateremos temas como el contenxto, los actuales modelos de negocio y cómo los habitos de consumo de los usuarios están impactando en las planificaciones digitales. 

Connect with:

Marina Gómez on LinkedIn

Hector Rodríguez on LinkedIn

Victor Soldevilla on LinkedIn

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

You can follow us on:
Facebook, Twitter, Instagram & LinkedIn

Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

Enhance your understanding of The Digital Distillery Podcast Network with My Podcast Data

At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of The Digital Distillery Podcast Network. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
© My Podcast Data