The Customer Acquisition Show (Tier 11)
Explore every episode of The Customer Acquisition Show
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 19 Dec 2023 | Rewinding CAS - Creating Content that Converts | 00:21:01 | |
We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You’ll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content’s performance, and how to overcome common challenges and misconceptions. Whether you’re a beginner or a seasoned content marketer, you’ll find valuable and actionable advice that you can apply to your own content creation process. Chapters:
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| 25 Jan 2023 | Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales | 00:12:14 | |
In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additionally, we examine the seminal book "Breakthrough Advertising" and how its insights can help you turn even the most unfamiliar prospects into loyal, repeat customers and drive growth for your business. Topics Covered: 00:00:00 - Selling to Desires: The Art of Marketing Products that Satisfy Consumer Needs 00:02:51 - Understanding Consumer Desires: How Romance and Status Needs Drive Purchasing Decisions 00:04:55 - Fulfilling the Need for Tranquility: How Insurance Companies Can Meet Consumer Demands 00:06:30 - Creating a Market: How to Tap into Mass Desire to Boost Your Product's Success Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 30 May 2023 | ROI Unleashed: Harnessing the Power of Conversion Architecture™ in Your Ads | 00:48:40 | |
In this episode of The Customer Acquisition Show, Tom and Maria share strategies for effective ads and landing pages to improve customer acquisition and retention. They emphasize specific landing pages for different issues and the importance of congruent messaging. The hosts discuss the 15-second funnel check for clarity, and the impact of invisible features on customer experience. Authentic customer engagement and ongoing optimization are also highlighted as key factors in successful campaigns. Chapters:
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| 30 Jan 2024 | Geo-Targeting, Pinterest, and Empathy: What We Learned from the Traffic and Conversion Summit 2024 | 00:33:10 | |
What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing. Chapters:
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| 14 Feb 2023 | Performance Meets Creativity: Developing a Successful Strategy | 01:01:56 | |
Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business! IN THIS EPISODE, YOU'LL LEARN:
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| 25 Apr 2023 | Unlocking New Customers with Non-Brand Search and A/B Campaigns | 00:51:45 | |
On The Customer Acquisition Show, Tom and Olha discuss a range of topics related to marketing and customer acquisition, providing practical advice for business owners and marketers. They stress the importance of selling and educating customers, connecting CRM to Facebook and landing pages, and utilizing media buying strategies with traffic harmonizers. The hosts also cover A/B campaigns, Facebook's target audience approach, effective e-commerce retargeting, and engaging with customers post-purchase to retain them. They offer tips for maximizing audience size through interest combining and creative testing, highlighting the importance of iteration and creativity in marketing. In This Episode, You'll Learn:
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| 22 Aug 2023 | Behind the Scenes of Successful Campaigns: Research, Insight, and Strategy | 00:45:03 | |
Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer's journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts. Chapters:
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| 17 Jan 2023 | Achieving High-Quality Leads and Improved Conversion Rates | 00:45:48 | |
Welcome to the Customer Acquisition Show! Today we're diving into the latest and greatest strategies for acquiring customers with the help of our Google team. We're delving into the power of customer avatars and how they can be used to precisely target specific audiences for maximum impact. We're also exploring the potential of GPT in sparking new and innovative ideas for your customer acquisition efforts. Additionally, we're discussing the rapidly evolving world of smart buildings and how Google is working to streamline the learning process and drastically reduce the time it takes to reach performance milestones. And lastly, we're emphasizing the importance of tailoring your messaging to align with your customers' unique pain points and priorities in order to elicit the desired response. Join us as we uncover the latest and most effective customer acquisition tactics. Topics Covered: 00:00:00 Welcome to The Customer Acquisition Show 00:06:04 Navigating Advertising in a GPT Chat Environment 00:07:30 Leveraging the Benefits of Interacting with a Helpful Assistant 00:12:09 Overcoming the Blank Page Problem with Tweeting 00:14:09 Analyzing Market and Data for Exceptional Execution 00:17:27 The Importance of a Feedback Loop in Google Ads 00:21:01 Accelerating Performance in the Early Learning Phase of Google Ads 00:22:54 The Transformative Impact of Smart Shopping on Performance Maximization 00:26:32 Increased Sales During January and February in Niche Markets 00:30:51 Google's Solution to Performance Issues for Legion in 2021 00:31:25 The Pitfalls of Using Legion 00:38:01 Understanding Your Customers to Leave a Lasting Impression Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 10 Oct 2023 | Beyond Conversion Ads Engaging Evergreen Marketing Strategies | 00:34:33 | |
Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices. Chapters:
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| 25 Jul 2023 | Optimizing Google Ads for Reengagement and Customer Lifecycle Goals | 00:49:30 | |
In this episode of The Customer Acquisition Show, Tom Meredith is joined by Rashna and Suhrid from Tier 11. They talk about what's working now on Google Ads. They discuss topics such as brand exclusion and restriction, the shift towards broad match keywords, the impact of AI on advertising strategies, and the upcoming changes in Google Analytics. They also touch on the importance of having a well-optimized website and the future of advertising with generative AI and dynamic search ads. Chapters:
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Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! | |||
| 03 Jan 2023 | Exploring the Benefits of Chat GPT: How AI Can Enhance Copywriting, Automate Tasks, and Generate Value | 00:42:17 | |
In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency. IN THIS EPISODE, YOU'LL LEARN:
Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 06 Dec 2022 | Discover The Benefits Of Performance Max For Long-term Success!! | 00:44:36 | |
What to know how to get the most out of Performance Max? Here's some news for you: how Performance Max is supposed to work is completely different from how it actually works. Even with Google's Performance Max set to celebrate its first anniversary, many marketers still don't know how to get the most out of it. You see, Performance Max is not a magic bullet that you deploy and all your problems disappear. It's amazingly powerful, but it was designed to complement keyword-based search campaigns across all of Google's advertising channels. In today's episode, Tom Meridith sits down with members of Tier 11's Google Advertising Division to answer some of the more pressing questions about Performance Max, how it compares to other campaigns, and how to use it to unlock new audiences and drive results. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 00:56 Biggest takeaways from P-Max since its launch 04:17 Understanding what not to do with P-Max 06:02 Why you should never follow Google recommendations on how to run ads 07:50 How Google ads are supposed to work versus how they actually work 10:26 P-Max's inability to target specific locations 11:55 Flawed assumptions about P-Max campaigns 14:25 Focusing on the right metrics for Google ads 17:45 How to settle on the right conversion events for Google Ads 20:20 Can you use P-Max to increase a customer's lifetime value? 23:54 How to run P-Max and Google search ads simultaneously 26:45 Reasons why you need to optimize your site 28:22 Use SEO and P-Max together to become unstoppable 30:46 The death of video display keyword targeting 34:14 How to split your budget for P-Max and search campaigns 35:00 Assets and Creatives For Black Friday, Cyber Monday 42:07 Never change things that are already working 43:30 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com | |||
| 29 Aug 2023 | Exploring the Intersection of Emotion and Data in Nonprofit Marketing | 00:37:24 | |
Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving. Chapters:
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| 16 May 2023 | Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads | 00:45:08 | |
In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content. In This Episode, You'll Learn:
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| 07 Nov 2023 | Black Friday Wins: Leveraging Google Ads for the Holiday Rush | 00:41:50 | |
We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year. Chapters:
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| 10 Jan 2023 | Cold Traffic Conversion 101: Expert Strategies for Maximizing Sales and ROI | 00:59:51 | |
Hey there, digital marketers! In this episode, we're going to be discussing a common tactic that you might have learned in your marketing studies: building a list of names and emails to retarget cold traffic. But what if that's not really the goal of your business? No worries! We've got some alternative approaches to cold traffic that you might find more beneficial. And to really boost those sales, we'll be talking about how to increase your conversion rate. Want some ideas? How about adding some customer testimonials, trust factors, or offering payment through PayPal? And when it comes to your thank-you page, why not make it super content-rich with links to articles, podcasts, and even a Facebook group for customers? All of these strategies can help increase trust and show rates for your business. Let's get started! Topics Covered: 00:00:00 The Customer Acquisition Show: Acquiring Customers and Enhancing Lifetime Value 00:01:50 Expanding Customer Acquisition Beyond Just Pressing a Button 00:07:48 Growing a Business is not a One-Step Process 00:10:55 Increasing Book Calls and Revenue Through Cold Traffic: A Case Study 00:15:27 Using Traffic Harmonizer to Create Targeted Messaging for Customers 00:18:07 The Power of Testimonial Mash-ups: A Case Study on Creative Content 00:24:48 The Customer Acquisition Amplification Framework: A Guide for Deployment and Marketing Basics 00:26:49 Tracking Conversion Events for Ad Success 00:29:26 Optimizing for Conversion Thresholds with Increased Ad Spend 00:31:43 Tune in Next Time for a Case Study and More Tricks 00:35:54 Deep Dive Research and the "Dog and Pony Show" 00:38:59 Extreme Commitment to Achieving Goals 00:45:58 Alternative Approaches to Cold Traffic for Digital Marketers 00:47:41 Improving Lead Quality Through Follow-up After Conversion 00:53:16 Enhancing Trust and Show Rates with a Content-Rich Thank You Page 00:58:43 The Customer Acquisition Amplification Super System: A Framework for Advanced Marketing Strategies Links and Resources: Connect with Ralph and Kasim on Twitter Get your queries answered here: hi@tiereleven.com | |||
| 01 Aug 2023 | From High-Intent Keywords to Top-of-Funnel Content | 01:04:37 | |
Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building. Chapters:
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Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! | |||
| 14 Mar 2023 | Exploring The Latest Meta And Social Advertising Strategies | 00:40:04 | |
Join the Customer Acquisition Show's latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11's expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads and the art of mixing creative elements. The team also emphasizes the significance of transparent communication with clients and shares their tested approaches to experimenting with new ideas. Additionally, tune in for a riveting discussion on the power of storytelling and how it can be leveraged to captivate clients and drive conversions. If you're a marketer seeking to elevate your ad game, this episode is a goldmine of actionable insights that you can't afford to miss. In This Episode, You'll Learn:
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| 05 Sep 2023 | Maximizing Brand Visibility: Google, TikTok, and Pinterest Strategies | 00:48:51 | |
Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level. Chapters:
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| 06 Jun 2023 | Unveiling the Testimonial Magic: Discover the Power of Personal Experiences | 00:39:36 | |
In this episode of The Customer Acquisition Show, host Tom Meredith is joined by Amy and Lynn from the Tier 11 team. They delve into the power of customer testimonials and how to effectively utilize them in marketing. They highlight the significance of capturing customers' experiences and struggles, transforming them into longer case studies or shorter testimonials. The episode suggests breaking up testimonials into smaller, easily digestible pieces for social media and utilizing various formats such as video, text, and reviews. They emphasize the importance of empathy in copywriting and channeling the customer's perspective to create impactful testimonials that build trust and align with the brand. This episode offers valuable insights and tips for improving marketing strategies through the effective use of customer testimonials. Chapters:
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| 15 Aug 2023 | Unleashing the Power of Full Funnel Content Marketing | 00:40:48 | |
We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client's business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth. Chapters:
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| 08 Aug 2023 | From Conversions to Connections: The Shift towards Brand Advertising | 00:51:04 | |
Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust. Chapters:
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| 25 Nov 2022 | What is CaAmp? | 00:38:28 | |
What is Customer Acquisition Amplification, and how can you use it to scale your business? On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how they use it to get more customers and increase their long-term value. If you're struggling to scale your business, here's something you should know: You don't need more traffic, you need more customers. Traffic is essentially useless if you cannot convert them into paying customers. With $100 million per year in managed ad spend, Ralph and his team know a thing or two about maximizing ad budgets and getting as many ideal-fit customers as possible. Tune in to hear him share how the CaAMP framework can help you get more customers from as many channels as possible while sticking to your budget. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 01:12 Tier 11's Ad Amplifier System 03:15 Breaking down the Customer Acquisition Amplification system (CaAMP) 08:30 The three types of traffic in the traffic harmonizer 11:55 What is conversion architecture? 13:34 Getting the most out of email marketing campaigns 15:08 Case study - 6x increase in ad spend and 25x increase in ROAS 18:05 How to deploy CaAMP 23:30 The deep dive research + analysis framework 26:14 How to run your research through a messaging lens 29:01 Using the customer avatar to clarify your message 32:27 How to use the Kaizen Kreative to build advertising unicorns 34:37 The "transformational story" video ad formula 36:44 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: | |||
| 25 Nov 2022 | What's Working Now with Google Performance Max | 00:49:52 | |
Google's Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results? On today's episode, the brains behind Tier 11's Google Advertising Division discuss how to get the most out of Google Performance Max - from the recent updates to everything that's working now and what to expect going forward. Tune in to hear how you can optimize your advertising through Google's channels, find customers where they are, and drive performance based on your specified conversion goals. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 02:51 The transition from smart shopping to Performance Max 04:43 A unified approach to Google and Facebook advertising 06:48 How marketers should be approaching creatives for Performance Max 09:50 The kind of video ads that work for YouTube 11:41 What not to do when using Performance Max 15:40 Performance Max for lead generation 18:17 Click farms and the optimization cycle of doom 21:08 Qualifying phone leads and why it's important 24:17 Does P-Max cannibalize search campaigns? 27:40 The benefits of running P-Max and search campaigns simultaneously 29:09 Video marketing: Raw versus polished ads 31:39 The overall strategy for selling a $2500 course 34:15 SEO versus Performance Max: Which one is more effective? 38:05 Understanding the basics of competitor campaigns 41:55 Getting the most out of the Google ecosystem 44:22 Why the Tier 11 Team is the best at what they do 46:49 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com | |||
| 26 Dec 2023 | Rewinding CAS - AI, Performance Max, and Search Generative Experience | 00:21:06 | |
We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns. Chapters:
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| 14 Nov 2023 | Under the Radar: Success Strategies for Restricted Ads | 00:43:27 | |
Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability. Chapters:
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| 11 Jul 2023 | Branding vs Conversion Ads: What Works Best? | 00:38:55 | |
In this episode of The Customer Acquisition Show, Lynn and Landon dive into the intricacies of marketing strategies, audience engagement, and leveraging data for business growth. They discuss the importance of understanding the customer's journey and the role of social media in testing and gaining insights. They discuss the concept of 'branding ads' and 'conversion ads', and the significance of consistency in messaging. Chapters:
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| 02 Dec 2022 | What is an Offer? - Create & Optimize an Offer That Converts | 00:29:01 | |
What is an offer - and how can you create and optimize high-converting offers? On today's episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer that differentiates your products from the competition. Although there is no wrong definition of an offer, most people assume that an offer is nothing more than the price. However, as Aaron explains, your offer is what you're selling at all stages of the buyer's journey. Tune in to learn more about offers as well as how you can use the 5 levels of awareness to create offers that influence people to take action. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 01:34 What is an offer? 03:31 Offers at every stage of a sales funnel 05:21 Premiums in an offer explained 07:53 Steps to successfully delivering an offer 09:26 How to get buyers to take action 13:45 The Hero's journey and the 5 levels of awareness 15:36 How customer awareness levels change 18:57 How mechanisms of delivering an offer evolve with time 20:35 Common offer mistakes marketers make with offers 24:10 Things digital marketers can learn from direct mail marketers 26:50 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com | |||
| 29 Nov 2022 | Meta & Beyond: What's Working Now? | 00:29:41 | |
What advertising strategies are working right now in Meta? On today's episode, Tom Meridith talks to two advertising wizards from Tier 11 - Kobi Topaz, the Director of Performance, and Jonathan Floril, one of the company's senior media buyers. The trio introduces a recurring episode where they'll be talking about what's currently working in Meta and all other social advertising platforms. Tune in to hear some of the smartest marketing minds discuss the things that are working on Meta today, how Facebook is trying to counter the recent iOS14 update, and the benefits of multi-channel ad testing. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 00:24 How to get the most out of Meta's lifetime budget feature 03:07 Running ads without a call to action 04:19 Comparing native versus polished ads 06:00 The effectiveness of broad versus custom match ads 08:38 What are "instant experience" ads? 11:45 Facebook's solution to iOS14 14:29 Are Nextdoor ads the best way to gain local customers? 19:04 The basics of Pinterest advertising 21:00 Buyer sentiments for Black Friday, Cyber Monday 23:36 The right way to use lifestyle images 25:40 How to balance your ad budgets 28:44 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: | |||
| 18 Jul 2023 | Maximizing ROI with Crucial PPC Metrics | 00:39:55 | |
In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey. Chapters:
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| 12 Sep 2023 | Brand vs. Bucks! - Navigating the Fine Line Between Branding and Conversion | 00:46:01 | |
Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market. Chapters:
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| 19 Sep 2023 | Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness | 01:07:21 | |
We are diving deep into the intricacies of branding, exploring how personality plays a pivotal role in shaping perceptions. From the stereotypical law firm branding to the unexpected choices of celebrities like Kim Kardashian, we uncover the strategies that make a brand stand out. We also discuss the importance of content creation, the power of FAQs, and the challenges of differentiation in a market flooded with choices. Join us as we navigate the buyer's journey, emphasizing the significance of understanding and catering to every awareness stage. Chapters:
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| 17 Oct 2023 | Meta's Take on Brand Marketing: What We Learned! | 00:44:49 | |
Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor. Chapters:
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| 03 Oct 2023 | What we Learned at the 2023 Meta Agency Summit | 00:46:24 | |
Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising. Chapters:
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| 16 Dec 2022 | The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification | 00:44:16 | |
What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend? On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture. Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 02:00 The fundamentals of the CaAMP framework 03:21 Nugget: The love sandwich and the power of testimonial videos 07:09 The birth of the CaAMP framework 09:49 The hardest parts to crack in the 7 levels of awareness 13:31 How many times should you 'touch' a potential buyer? 14:32 Why organic and paid search should always work together 16:38 CaAMP is all about raising awareness for your products or services 18:19 The continual evolution of the CaAMP framework 21:29 Linking the levels of customer awareness to your marketing goals 26:55 The Creative Lab and what it's all about 28:44 How to give your customers reasons and opportunities to buy 31:01 The Traffic Harmonizer and why it's so effective 33:40 The main idea behind the Customer Acquisition Show 35:09 Conversion architecture and after the click optimization 37:06 Understand that every good offer has a shelf life 41:35 Parting thoughts Links and Resources: Customer Acquisition Amplification Get your queries answered here: hi@tiereleven.com | |||
| 04 Apr 2023 | What's Next for Google Advertising? AI, Keywords, and Beyond | 00:51:08 | |
Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience. In This Episode, You'll Learn:
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| 21 Nov 2023 | Decoding Meta’s Algorithm: Are Your Campaigns Really in Safe Hands? | 00:34:24 | |
We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences. Chapters:
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| 23 Dec 2022 | Why Meta Told Us to Spend LESS Money | 00:04:35 | |
This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy. IN THIS EPISODE YOU'LL LEARN: 00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies 00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed 00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion 00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 27 Jun 2023 | Benchmarking Brilliance: Setting Accurate KPIs for Facebook Ads | 00:36:28 | |
In this episode of The Customer Acquisition Show, Courtney and Lynn delve into the intricacies of running successful Facebook ad campaigns. Courtney, a seasoned media buyer, shares her expertise on the importance of accurate pixel implementation and the significance of mobile optimization for landing pages. She emphasizes the need for a structured testing methodology in copy and creative development, and the value of internal reports for optimization. Lynn, on the other hand, probes into the psychology of users as they scroll through ads and the impact of engagement and comments on ad performance. Both speakers underscore the necessity of making data-informed decisions and keeping track of trends for effective campaign management. Chapters:
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| 05 Dec 2023 | Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024 | 00:49:35 | |
Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024. Chapters:
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| 28 Nov 2022 | CaAMP 101 | 00:13:09 | |
Want to learn how to acquire more and better customers without increasing your marketing budget? On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how you can use it to get more customers and increase their long-term value. If you're struggling to scale your business, you only need to learn one thing - how to convert cold traffic. The more successful marketers and business people know how to turn total strangers into paying customers. Tune in to hear Ralph break down how the CaAMP framework can help you maximize ad budgets and get as many ideal-fit customers as possible, from as many channels as possible. IN THIS EPISODE, YOU'LL LEARN: 00:00 Tier 11's Ad Amplifier System 01:58 Breaking down the Customer Acquisition Amplification system (CaAMP) 04:11 Different messaging for different levels of traffic 05:30 The basics of using the Creative Lab 06:32 The three types of traffic in the traffic harmonizer 09:32 What is the conversion architecture? 11:13 Using email marketing campaigns to re-engage cold leads LINKS AND RESOURCES MENTIONED IN THIS EPISODE: | |||
| 20 Jun 2023 | Amplifying Returns: Implementing Game-Changing Customer Success Strategies | 00:39:39 | |
In the latest episode of The Customer Acquisition Show, host Tom Meredith converses with Mike Lambert, VP of Customer Success, about essential elements of customer acquisition. Lambert emphasizes the value of a precise creative strategy, a seamless user experience post-ad click, and the need for accurate data in decision-making. Delving into account management, he underscores the importance of sustaining momentum, delivering value over time, and building robust client relationships through active engagement and a genuine interest in their business goals. He concludes by highlighting the necessity of team members who are skilled in digital marketing and customer success, combined with stellar interpersonal abilities, to foster a productive and result-oriented team environment. Chapters:
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| 11 Apr 2023 | How to Drive More Views and Conversions with YouTube Advertising | 00:49:28 | |
The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also discuss the growing trend of Google's optimized targeting, the challenges of creating a YouTube campaign on Google Ads, and the accessibility of YouTube Shorts and TikTok. The hosts suggest influencer-created content as an effective ad approach. By following these tips, businesses can create successful YouTube advertising campaigns that engage their target audience and drive conversions. In This Episode, You'll Learn:
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| 09 May 2023 | How to Build Ad Creatives That Drive Sales and Grow Your Business | 00:58:03 | |
Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the bat is essential. By finding a hook that speaks to the audience's needs and interests, breaking up content into smaller, bite-sized pieces, and keeping it easy to consume, you can create engaging content that captivates your audience and helps you stand out from the crowd. In This Episode, You'll Learn:
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| 04 Jul 2023 | Redefining Media Buying: Trends and Predictions | 00:34:13 | |
In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition. Chapters:
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| 07 Mar 2023 | Ralph's Top Tips for Leading a Virtual Agency | 00:39:49 | |
In this episode of the Customer Acquisition Show, Jeff Mask interviews Ralph Burns, the founder of a digital marketing agency and author of the book Virtual Boss. The conversation centers around leadership and how to effectively lead virtual teams. Ralph shares his personal experiences transitioning from doing the work to leading people to do the work, as well as insights from his book on how to build trust with employees and create a culture of growth and development. The discussion also touches on the importance of clear communication in virtual settings and the distinction between managing numbers and processes versus leading hearts and minds. Overall, this episode offers valuable insights for anyone looking to improve their leadership skills in a virtual environment. In This Episode, You'll Learn:
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| 01 Dec 2022 | Why UXO is Better Than CRO in Performance Marketing | 00:32:40 | |
What exactly is UXO and what is CRO — should marketers even care if they're similar or not? User Experience Optimization (UXO) has, for far too long, played second fiddle to Conversion Rate Optimization (CRO). Although they are both important players in any digital strategy, UXO is essential for increasing conversations and improving usability. Yes, you want your leads to move down your funnel quickly. But there's nothing worse for your conversions than a user struggling to perform critical actions on your website. In today's episode, Tom Meridith sits down with Maria Dobreva to discuss the difference between a CRO and UXO and which is more important in performance marketing. Maria is a funnel specialist and lead of the Conversion Architecture Department at Tier 11. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 00:40 Maria's origin story and her journey to Tier 11 03:21 What is a Funnel? 05:29 A customer-focused way of managing funnels 07:36 The difference between a CRO and a UXO 08:48 How to fit UXOs into your conversion goals 11:55 Understanding UXOs and CROs from a value perspective 12:39 Using UXOs to support your customer retention activities 14:09 Improving user experience though accessibility, usability, and efficiency 17:04 What it means to have an efficient user experience 20:08 The first step to designing the perfect user experience 21:19 Designing user experiences for different age groups 24:25 Writing copy from a UXO point of view 28:17 How UXO fits into the broader conversion architecture 30:44 Maria's definition of an offer 31:41 Closing notes LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com | |||
| 28 Mar 2023 | Selling Your Skillset: How to Scale for Course Creators & Coaches with Steve Lyman | 00:58:45 | |
Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business. In This Episode, You'll Learn:
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| 30 Nov 2022 | How Businesses Make Money? | 00:13:52 | |
What is the purpose of business?
Some business owners want to build a community. Others want to leave a lasting mark on this world. And others want to create generational wealth. All those things are compelling reasons to be in business, but the sole purpose of a business is to generate profit. Businesses need to make as much profit as possible while spending as little money as possible to be successful - and there is no better way to do that than through effective digital marketing. On today's episode, Ralph Burns talks about the sole purpose of a business and the role of digital marketing in driving the profitability of a business. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 00:30 What is the purpose of a business? 01:24 Why businesses cannot exist without profitability 03:09 3 proven ways to grow your business 04:40 How to uncover your ideal customer avatar 06:08 Ways to increase customer's average order value 08:05 How to acquire more customers from ice-cold traffic 09:56 Customer Acquisition Costs and why it matters 12:00 How much are you willing to pay for a new customer? LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com | |||
| 31 Oct 2023 | Full Funnel Breakdown: Where Your Strategy is Leaking | 00:40:58 | |
We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach. Chapters:
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| 23 Nov 2022 | How to Prove Your Offer? | 00:36:15 | |
Are you a growing business looking to unlock your online potential? On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time. Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 01:08 Olha's journey to Tier 11 02:54 Why Olha decided to pursue digital marketing 05:28 Inside Tier 11's newest division - Cornerstone 08:06 Key requirements for media buyers joining Cornerstone 10:56 How to identify best-fit customers 13:37 Understanding conversion architecture at Tier 11 14:58 Media buying success stories 19:32 What to expect after joining Cornerstone 21:02 Steps to an effective customer onboarding 24:05 Scaling your offers with speed and efficiency 25:32 Why you need to diversify your social media presence 29:10 Marketing offers you believe in 32:44 What is an offer? 33:54 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get More Info About Cornerstone HERE | |||
| 27 Dec 2022 | How AI Took Over Google Ads in 2022 and What's Coming Next in 2023 | 00:49:26 | |
This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research. IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies 00:06:39 Maximizing Performance With In-market Audiences 00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022 00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes 00:21:09 Conversion Farming: A Feedback Loop For Website Value 00:26:31 Maximizing Performance For A Strong Finish In 2022 00:31:26 Google's Big Change In Data Management And Targeting 00:34:31 Google's Ability To Identify Intention Behind Search Improving 00:37:58 Decreasing People's Use Of Channels For Improved Clarity 00:42:27 Maximizing YouTube Potential With Data Analysis Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 07 Feb 2023 | Creative Strategies for Social Media Success that's Sustainable | 00:51:31 | |
In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies. IN THIS EPISODE, YOU'LL LEARN:
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| 20 Dec 2022 | Navigating the Complexities of Crafting Effective Copy | 00:45:20 | |
This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy. IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show 00:06:14 The Importance Of Above The Fold Copy In Facebook Ads 00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting 00:22:35 Introducing Writing As A Career Option To Unaware Individuals 00:28:41 Finding Success With Ad Swipes Links and Resources: Get your queries answered here: hi@tiereleven.com | |||
| 09 Dec 2022 | Ad Traffic Levels Explained | 00:59:37 | |
What is the most important question to ask when building a new marketing campaign? Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results. In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 00:54 Ad traffic levels: the foundation of all marketing campaigns 02:50 The 5 levels of customer awareness 05:04 How to engage with prospects at different levels of awareness 07:53 Empathy is a marketer's most important trait 11:10 Customer problems are markets, and solutions are products 13:37 Target specific markets with customized ads 15:45 Before you sell, understand the 5 levels of awareness 18:10 The two main types of messaging in every ad copy 23:20 How to target "Solution Aware" customers 27:00 How to present the benefits and uniqueness of your product 30:00 Elements that make your marketing claims more believable 33:46 Ways to communicate the value of your product 37:09 Hardest level in the 5 levels of traffic 40:50 The 5 levels of awareness in one piece of messaging 43:50 The basics of awareness-level copywriting 45:21 Understanding the levels of customer intent 48:41 Marketing success is all about trial and error 51:30 What is a Trojan Horse video? 56:00 What to do with a non-performing ad 58:10 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Get your queries answered here: hi@tiereleven.com Breakthrough Advertising by Eugene M. Schwartz | |||
| 28 Feb 2023 | Confessions of a Copywriter... | 00:48:22 | |
Are you struggling to understand how to market your product or brand? In this episode, we discuss the importance of clarity in marketing and how to create a unique mechanism that differentiates your product from the competition. We also discuss the importance of testing different hooks, landing pages, and ads. Additionally, we explore the concept of method marketing and how it can help you crawl into the skin of your customer. Finally, we discuss the importance of user generated content and how it can be used to tell a story that resonates with customers. Tune in for an informative discussion on marketing strategies that will help you reach your full potential! IN THIS EPISODE, YOU'LL LEARN:
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| 13 Dec 2022 | Optimizing Your Customer Acquisition | 00:14:03 | |
Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months? On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they used is what the guys over at Tier 11 use to help businesses scale, grow and enhance a client's long-term value. Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 01:30 Client profile and the goal of the campaign 02:07 Deep dive research and why it's important 03:29 How the Creative Lab can help fix your messaging 04:58 Creating messaging that resonates with your ideal client avatar 05:51 How to uncover the real goal of your ad campaign 07:33 Effective ways to increase show-up rates on booked calls 09:55 The effectiveness of testimonial mashup videos 12:10 The beauty of using the Customer Amplification Framework Links and Resources: | |||
| 12 Dec 2023 | Rewinding CAS - The Best Practices for Writing Copy that Resonates with Your Audience | 00:23:35 | |
In this rewind episode, you’ll learn how to write persuasive copy for multiple clients across different niches and audiences. You’ll discover how to research, write, and test copy that taps into the customers’ emotions, needs, and desires. You’ll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you’re new to copywriting or a seasoned pro, you’ll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level. Chapters:
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| 23 May 2023 | Creating Connections, Crafting Stories: The Art of Video Content Creation | 00:53:45 | |
In this episode of The Customer Acquisition Show, Tom and Daniel explore various aspects of video content creation and marketing. They stress the importance of creating native content that not only grabs attention but also keeps the audience engaged and intrigued. They also highlight the significance of understanding the viewer's intention and utilizing captions in online video advertising. The hosts delve into the challenges and strategies of scripting videos, including breaking down sentences and providing guidance to the speaker. They also introduce a unique approach to video content creation through Slack chatting, enabling easy collaboration and content gathering. In This Episode, You'll Learn:
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| 21 Feb 2023 | Improving Your Google Ads Conversions with Performance Max | 00:56:29 | |
Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google's automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team! IN THIS EPISODE, YOU'LL LEARN:
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