The Creator Experience (KULT Media)

On this, our very first episode of the podcast I am going to share with you what the KULT Kreator Experience is and what we are going to do across series one.

So Season One, I’m going to break down the podcast, share my process and give a little peek into the steps I use to create content. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• An introduction to Me (Matt Cheney) as a content creator
• The name, aim and objective of the podcast
• Step One of content creation: Coaching
• Step Two of content creation: Create
• Step Three of content creation: Collaborate

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

Stories are one thing that unites all human beings, no matter where they come from. 

We are all drawn to stories, so I've invited Elizabeth Ruth, owner of Elizabeth Ruth Marketing Service, a company specialising in creating content with a story-first approach. 

She went from being a fundraiser to a VA to doing everything to focusing on the one thing she loves-getting the best stories out of her clients and using them to build relationships and authority.

In this episode, we discuss ways to make marketing fun and show up as an introvert entrepreneur with confidence. She challenges solopreneur to show their face in business to build a personal brand. 

I especially loved her idea of embracing the zero and doing the tasks instead of waiting to be perfect. Elizabeth also shares how she uses data to achieve her business goals without getting overwhelmed.

If you're new to content creation and are looking to find some inspiration for how storytelling can be used or how to have fun creating content, listen to this episode to hear what Elizabeth has to say.

Listen to this episode on your favorite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:27]-Who is Elizabeth and what makes her unique as a marketer?
• [04:10]-How she started a marketing agency focused on storytelling after working as a fundraiser?
• [07:16]- From being a messy VA to focusing on one thing she loves
•  [14:07]-Why should you be the face of your business and demonstrate authenticity?
• [15:36]-What can you do if you cannot show your face in business?
• [17:13] - How to use data to influence content creation and achieve business goals without getting overwhelmed by the numbers?
• [21:15]-How can you make marketing more fun and easy?
• [27:25]-One tool to generate tons of ideas to create content and stay on trend
• [30:00]-What are the content pillars, and how many are ideal to have?
• [34:25]-How can you market yourself as an introvert?

KEY INSIGHTS

• "Embrace the zero" - Everyone starts at zero. You might have zero people watching those first video, but you've put yourself out there.
• Share the why behind your business and what do you enjoy doing so that people can connect almost instantly due to your passion coming through?
• It's important to niche down  to get clear on your message and build the authenticity in that subject matter.
• People love to buy from people, so challenge yourself to show your face.
•  Marketing is supposed to be creative and fun, and if you don't love to be creative, you need to find someone who loves that.
• Being an introvert means that you don't have a voice. You do have a voice. You need to get confidence that you have something to say.
• Done is better than waiting for it to be perfect.
• The hardest part of content creation is getting started. Once you do you will regret not starting it sooner.
• A great leader leads by example, even when things don't go as planned, they laugh at themselves.

GUEST BIO

Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services with a mission to empower business owners to attract the right clients, connect...

You may not know that podcast is not only a great marketing tool, but it can also play a significant role in academic learning. As our guest on this episode, Mikko Heiskala, a PhD student and university lecturer from Finland, has proved this.

Mikko's initial idea was to build it as a learning tool for his students. But while sharing his podcast learning experiences with his wife Nina, she suggested that since there weren’t any evidence-based psychology podcasts, they should start one together. This saw the launch of their show Psykopodiaa.

 It now has 1.2 million streams and averages 13,000 downloads per episode; just to give that some context, there are 5.5 million people in Finland, and this is a Finnish spoken language podcast. In addition to number metrics, their podcast is recommended by university lecturers to students, and doctors also suggest listening to it for their patents. They have gained deep professional trust through their podcast, which has led to a number of speaking opportunities.

In this episode, he discusses how focusing on the subject matter, adjusting the podcast duration to the listener, and respecting knowledge helped him succeed in the content creation journey. Tune into the episode to find out Mikko's success secret.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience.  It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [01:09]-Short intro of our guest Mikko Heiskala
• [03:09]-Mikko’s journey of starting a podcast
•  [06:45] -How to find an audience for your podcast and what topics to cover
• [8:28]-Finding podcast guests consistently when you just started
• [09:16]-The reason Mikko's focused on question-answer podcasts
• [10:27]-How long your podcast episode should be?
• [12:31]-Mikko’s determinant of success for his podcast
• [14:39]- A look into Mikko’s pre-production process
• [20:38]- A discussion about the content editing process
• [26:47]- Is it possible to grow a podcast without a large social media following?
• [30:14] -The opportunity Mikko and his wife benefited from podcasting
• [39:32]- Mikko's advice for new content creators
• [41:16]- What is Mikko's definition of a good leader?

KEY INSIGHTS

• The best advice for new content creators is to get started, especially with content that you're personally interested in. 
• A good leader serves the people he or she leads. Give them goals, provide them with tools and resources to accomplish them, and get out of their way. They should be supported and pushed, not micromanaged. 
• A great leader ensures that the environment they are working in is psychologically safe and everybody can make mistakes.

GUEST BIO

 Mikko Heiskala is a PhD student and university lecturer from Finland. Mikko's original idea was to use podcasting as a learning tool for his students, and he went on to do a short course in podcast production. At this point, his wife, a psychologist, suggested why don't we create a podcast about psychology.

She found that the current psychology content out there wasn't great. And it didn't discuss evidence-based knowledge. So on April fool's day, 2019, Psykopodiaa was launched. It was very successful, had 1.2 million streams, and averaged 13,000 downloads per episode. Now, just to give that some context, there are 5.5 million people in Finland, and this is a Finnish spoken language podcast

Check out these Resources and Items...

In this first series, I am sharing my process of content creation. 

We are continuing on from where we left off the last episode, working our way through the Coach step of the KULT Kreator Experience.

Today in the Product phase we start to develop our ideas into something tangible that we can go on to bring to life in the next step which is to Create. 

I ask you what do your followers need or want? 

What does it look like? 

And what are you going to promise your followers? 

Before we hit the drawing boards and deep dive into design, please take a second to follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Utilising your market research so far to help define your podcast
• Product guidelines to help you understand what content formats are at your disposal
• Building a podcasting promise / content commitment

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your FREE strategy session.

In this episode of the KULT Kreator Experience, we begin the final step of the KKE and we start by looking at how we publish our content. 

Publishing your content is relatively easy. We take our finished asset, be it video or audio and we host it on a server. We then share the location of the content with our audience for them to follow and consume. 

BUT of course, there is a bit more to it than that. I am going to walk through the process of publishing content and point out some of the key points and optimisations we can make.

We will be chatting about metadata, the podcast apps like Apple and Spotify, the infrastructure of distribution, how your listeners can access your content, and the wonder of scheduling. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Meta Data
• Podcasting Distribution 
• Podcast Consumption
• Choosing A Podcast Hosting Platform
• Scheduling Your Podcast

Follow our Podcast

• @kult.media

Explore these Resources or Items Mentioned in the Show

In this episode, we mentioned the following resources:

• Metadata
• YouTube
• Vimeo
• RSS
• Apple Podcasts
• Spotify
• Anchor Podcast Host
• Overcast
• Amazon Podcasts
• Google Podcasts
• Google Analytics
• Facebook Pixel
• Capitvate.fm

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In today's episode, our guest is Melissa Del Toro Schaffner. She is an American Voice Actor and co-creator/producer/narrator of The Untold Tales Podcast - a short story sci-fi audio drama.

As a child, Melissa enjoyed making different voices, but she chose electrical engineering as a career. When her daughter was born, she refused to go back to her job as she didn't want to miss any key moments of her daughter's life. After taking a leap of faith, she started her voice acting business. She began doing audiobooks and turn, met a fantastic author, and together they collaborated to create an audio drama podcast -"The Untold Tales", a sci-fi short story podcast

In this episode, she shared how she uses her podcast to share her talent as a voice actor and other creative storytellers' stories. Podcasting has given her a space to show her creativity and not bound by any agency or person to dictate what she should instead be doing.

She puts so much effort into her podcast by choosing a great story, hiring a coach to help her play characters' accents, and selecting songs that go well with the story. With podcasting, she planned for the long game, giving herself at least a year to build an audience and a back catalogue of binge-listening. She is now on in season 3 of her podcast.

Tune into this episode and listen to Melissa's content creation journey story.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:15]- Melissa Del Toro Schaffner Introduction and journey of starting her sci-fi storytelling podcast
•  [08:27] -What inspired Melissa to start voice acting?
• [10:48]- How does the podcast benefit Melissa to stand out as a voice actor in a competitive space?
• [12:02]-Why does audio quality and choosing the right music matter?
• [12:45]-Surprising fact about building podcast audience
• [17:16]-A look into Melissa's podcast production process
• [21:46]- How does Melissa make more money by doing the podcast for free? 
• [27:45]- A discussion of the community building platform
• [30:40]- How to attract an audience on social media?
• [33:22] -How long it takes to see the results in a podcast
• [35:25] -How can you market a fictional podcast?
• [46:52]-Melissa's message for new content creator
• [48:52]- Other Methods to increase your podcast visibility

KEY INSIGHTS

• If you aren't enjoying the content creation process. Please don't do it. Don't feel like you have to be married to anything with content.
• A good leader helps build some level of consensus that works for everyone, which is extremely difficult and rarely happens.
•  A good leader lets other people lead, contribute, and make decisions that are right for them.
• We see so much cynicism in people and kids just looking around for the example they have to become because nobody's stepping up, which is ridiculous. Why should our kids be the ones that do it? It's our responsibility.

GUEST BIO

 Hello! My name is Melissa Del Toro Schaffner. I am an American Voice Actor and co-creator/producer/narrator of The Untold Tales Podcast - a short story sci-fi audio drama.

In this episode of the KULT Kreator Experience, we come up against one of the most disliked subjects in podcasting and content creation, Post Production.  

Post Production can become a huge time sap and stress for lots of people, and because of that, it is one of the most outsourced tasks. 

But do we even need post-production? 

I’ve spent over 15 years working in post-production. I can say it’s been an eye-opening experience. Working in the final stages of production reveals all of the minor issues that have now become major mistakes, the variation in quality vs budget vs planning and the possibilities to add something special to incredible content. 

And in this episode, I will seek to answer the question of “do we need to edit or have post-production?”

After all, I’ve spent 7 episodes telling you how planning as best as possible will reduce the need for fixes later in the process. But I do believe editing and post-production can level up your content. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• My Editing Fundamentals
• Enhance NOT Fix Mantra
• Podcasting Promise and Post Production
• User Experience
• Ethical Editing
• How To Engage, Educate, Entertain 
• Storytelling With Sound
• Overediting 
• Marketing Implications For Post Production
• Repurposing Strategy 

Follow our Podcast

• @kult.media

Explore these Resources or Items Mentioned in the Show

In this episode, we mentioned the following resources:

• Epidemic Sound for Music
• Audiio for Music

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In today’s episode, we are continuing our journey through the Coach step of my KULT Kreator Experience. This time focussing on the most important factor for a KULT Leader … People. 

In this phase, we will discover Who you are creating content for. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Identifying your ideal customer or audience avatar
• Engaging potential customers
• Mistakes I made trying to find to my audience
• Getting honest & realistic feedback
• Understanding the importance of language

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good! 

Do you love sharing your knowledge with the world and impacting people's lives? But you are wondering how I can do that, and maybe imposter syndrome is hitting you hard to think who are you to do that?

If you said yes in your head, you would love to tune into today's episode. 

This week, I have an interview with a podcast producer, podcast host, and certified life coach, Rob Lawrence, who helps high-achieving creative professionals, coaches, and leaders tell their stories and create content worth listening to.

Rob shared his fascinating story, from being in IT to becoming a life coach who helps others redefine their lives. During his training to become a coach, Rob fell in love with podcasts, listening to other people's stories. He wanted to understand how creatives can make money doing what they love, so he launched his podcast Inspirational creatives, which now has more than 300 episodes, millions of downloads, and countless impacts on their listener.

While Rob has succeeded, he has had a rollercoaster ride dealing with imposter syndrome. He overcomes it by realizing it is blocking him from helping others. 

People easily fall into vanity metrics when starting podcasts, but Rob has one determinant - impacting people's lives. His focus is always on the listener, and he often interviews them to understand how he can help them better.

Rob shared his process of creating a podcast, from generating an idea to editing and marketing it. He also shared how delegating some of the post-production work frees him to focus on his zone of genius. We also discussed some methods anyone looking to grow their show could use. 

So tune in to this episode to start making an impact with your podcast. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:39]-Rob Lawrence's journey of starting his podcast
• [11:00]-What prompted Rob to choose Podcasts over other formats?
•  (14:21) -How can you overcome imposter syndrome in your journey of creating content?
• [18:45]- How would you define success as a podcaster in your opinion?
• [20:21]-How can you use your podcast as an asset in your coaching business 
• [24:05]-Would it be helpful if you provided longer show notes or not?
• [25:10]-How much planning is involved during the pre-production phase?
• [26:34]- How to make post-production easy with tools and processes?
• [29:19]- How to achieve great audio even before you edit it?
• [29:19]- One secret way to pick the right microphone for your pod
• [31:31] -How long do you typically spend on the post-production side of your podcast?
• [34:51] -What does curating content mean to you?
• [36:45]-How can podcasters engage their audiences to keep the conversation going?
• [41:50]- Other Methods to increase your podcast visibility
• [47:40]-How to be strategic about your podcast?
• [51:56]-How to keep yourself accountable for publishing episodes consistently?
• [56:45]- How do you define a good leader?

KEY...

Today's guest, Roberta Lipp, is the cohost and producer of the widely successful "They Coined It, A Mad Men" podcast. Roberta has always been passionate about creating content and talking about the things she loves. After dropping so many ideas, she began writing the blog on the famous American television show Mad Men; it became a widely successful blog about the show at that time. 

Her journey doesn't end there. After a successful blog, she evolved it into a podcast, which has become equally successful. They spoke to the actors and creators of the show. They had fans involved. They got an opportunity to go on the show set and even got invited to do a book tour after co-authoring a book about Mad Men. 

When Roberta started her journey, she didn't have any fancy plans. She just had a strong why; she knew what she wanted to discuss and create. It all began when she would watch an episode, call her sister and then re-watch the VHS of the same episode and call her sister, and the cycle continued. 

She revealed that they don't make significant revenue from the podcast, but they enjoy the process and all opportunities it comes along with. 

She has shared so much wisdom from her journey. We discuss how to structure a podcast episode carefully, and she is very particular about it. We talk about engagement strategies to grow your audience. We discuss whether Patreon is extra stress on your podcast and how passion is a content creator's superpower. 

There are so many stories and ideas in this episode, I am sure you will love it. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:05] -Roberta Lipp's introduction and the inspiration behind her Mad Men fan podcast
• [06:32]-How does she measure success for her podcast when she doesn't have thousands of followers or big money?
• [07:42]-Why she chose Mad Men Show for creating content?
• [13:54]- How does she structure her podcast to make it more engaging?
• [17:52]- Roberta almost stopped her podcast after finding out a sad news
• [20:26]- Let's see Roberta Lipp's production process for the podcast
• [25: 26] - Discussing how much time should be devoted to audio editing
• [28:30] Promoting your podcast through Twitter, Instagram, and Tik Tok
• [31:49]-Does having a Patreon make sense, or is it all stress?
• [37:27]- Roberta shared how she brought the show's cast to podcasts.
• [48:05]-What advice would you give a new content creator
• [50:41]- My final question is, what do you think makes a good leader?

GUEST BIO

Roberta Lipp (she/her) is the co-host and producer of "They Coined It, a Mad Men Podcast." She has written extensively about the show as the founder of "Basket of Kisses," the premier Mad Men blog, and contributor to the book "Mad Men Carousel" by film/tv critic Matt Zoller Seitz.

As a feminist and defender of democratic norms, and with a background in copywriting, marketing, radio, and entertainment, podcasting was an obvious next step. Roberta is passionate about being on the mic and podcast editing. She believes anyone with something to say can have their podcast and launched a coaching program

Today's guest, Steve Worthy, is an awesome human being with expertise in retail leadership, executive coaching, podcasting, and live streaming. 

His journey began in 2007 when he was doing blog talk radio, and his original content was about being a husband and an entrepreneur. After a while, his career got in the way, and his co-host ran out of time. 

As soon as that podcast ended, Steve started "The Worthy Show," a leadership coaching podcast, but it didn't work the way Steve had expected. 

 Having sought out professional advice about podcasting, he niched down, which led to the birth of the Retail Leadership Podcast. 

Because of the success of that podcast, Steve has now launched Podcasters Live, a new show dedicated to helping people learn to live stream and podcast to grow their businesses. 

Steve's journey wasn't smooth; he experimented and learned much along the way. In today's episode, he shares all the golden nuggets he learned from his journey.

He discussed how niching now helped him find the right audience for his content. He explained why consumption rate is more important than download rate. Steve shares his workflow for a one-day podcast production process and his comprehensive engagement strategy for his content. 

Furthermore, he discussed editing ethics and how he focuses more on the flow of conversation rather than editing "uhm" sounds. He discussed why he disliked audiograms and used Facebook live streaming and email marketing to promote his podcast.

Tune into this jam-packed episode to learn more about podcasts.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:15]-Steve Worthy's introduction and his journey to the Retail Leadership podcast
• [09:50]-How does niching down help Steve get the right audience for his content?
• [12:31]-Steve shares about the evolution of the structure of his podcast to help their listener better
• [17:10]-Why doesn't Steve care about download numbers and focus more on consumption?
• [19:18]- A look into Steve's Podcast Production process?
• [24: 20]- Steve focuses on conversation flow instead of editing out noise and umms
• [29: 02] Why Steve doesn't like audiograms to promote episodes
• [30:00] - Leveraging a Facebook group to promote your podcast?
• [36: 23]-Conversation about building an email list
• [44:41]-What keeps Steve accountable for consistently releasing episodes?
• [46:12] -How systems make content creation more efficient
• [52:02]- My final question is, what do you think makes a good leader?

GUEST BIO

One of the most challenging stages of the leadership journey is moving from Manager to Leader. Steve Worthy focuses on turning your managers into effective leaders through our training and coaching programs. His mission is to help retail leaders cultivate high-performing teams that are empowered, inspired, and able to execute at the top of their game. His vision is to create a community where retail leaders can learn solutions for our industry's most challenging issues in a welcoming and interactive learning environment.

Steve has a podcast named "Retail Leadership" focused on helping retail leaders go from managers to leaders, understand the community, and how to communicate to advance their careers. He has now...

What comes to your mind you hear the word "Cancer". Obviously, we all get terrified by listening to this C word. 

So, today we are joined by podcast producer and host of The C word radio Helen King. At 37, Helen was diagnosed with breast cancer, and after successful treatment, she came out of it all feeling a little alone. She didn't find any relevant support groups for other young cancer survivors.

Inspired and supported by the podcast. You, me and the big C; when she was undergoing cancer treatment, Helen decided she wanted to start her creative outlet to help other young cancer survivors share their experiences. She launched The C Word Radio in Covid lockdown, and within a year, she made the finalist in the New Zealand Radio Awards.

In this episode, Helen shares how to discuss the tough topics, find the right guest for our podcast, the struggle to get listeners and the importance of a strong purpose and commitment to your content creation.

This episode is a masterclass in communication as it will teach how to be empathetic, build trust, and engage with people around you, so tap the play button and enjoy this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [02:20]-Helen King's story of being a young cancer survivor to start her podcast
• [7:40]-How to identify and find your target audience?
•  [11:13] -How should you distribute your podcast to reach your target audience?
• [14:28]-What types of podcast formats are available?
• [16:51]-How to provide excellent guest experiences for your interview podcasts
• [22:00]-Helen's definition of success for her podcast
• [24:40]-What to do if you are not hitting your podcast goals?
• [26:30]- Pros and cons of having a co-host
• [29:30]-Learn the Guest management process from Helen 
• [37:34] -What should you look for when editing to remove or add?
• [41:27]-Promotion and marketing strategy for your show
• [43:25]- How to effectively use the call to action to get listeners to listen to your podcast
• [44:40]-Podcast email marketing: why you should do it
• [52:58]-How can putting yourself in the spotlight boost your podcast's success?
• [56:22]- How does Helen define a good leader?

KEY INSIGHTS

A great leader is willing to let others do what they're good at.

 Good leader surrounds themselves with people who compliment what their strengths are, and they can admit they can't do that thing. 

We talk about why behind starting your podcast, but I want you to think about how much time you have. Do you love this topic enough that even on your worst day, you can still talk about it and love it? 

I believe audio has an extraordinary power that is often overlooked. I think video is great, but the audio has a special magic.

If you think that only downloads equal success, you can't apply that to podcasting because it's an...

In this episode of the KULT Kreator Experience, we are jumping ahead to the last phase of my KULT Kreator Experience … Profit. 

Now, this might seem a little odd addressing the final phase first, but with any project or opportunity, you need a vision before you can determine the mission and goals. And in my experience in media & TV, understanding a long term outcome for content can massively affect how its created. 

So today I am going to share with you my 5 Profit Pillars of Podcasting. 

They are Community, Career, Social, Physical and the most discussed … Financial.

In this episode, we discuss:

• The Physical benefits of podcasting
• Career enhancement via content
• The positive Social outcomes from podcasting
• How your podcast can build and help a Community 
• The Financial and monetization of podcasts
• The (not so) secret profit pillar from podcasting

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In this episode of the KULT Kreator Experience, we jump straight into the action! We are talking podcasting practicals, recording your first show and making your vision become a reality. 

This is the Production phase of KKE and in it, I share detailed information about workflows, recording environments, some podcasting kits, how to practise and performance insights + tips. I am going to avoid making this episode all about audio brands and the supposed best tech for podcasting today. This information quickly becomes outdated and as you will learn, I don’t think it’s as important as the Facebook groups might lead you to believe. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Podcast Production Workflows
• Delegating & Outsourcing
• Project management options
• Data Management
• Recording Environment
• Podcasting Equipment
• How to become an accomplished podcast producer
• How to be a high performing podcaster

Follow our Podcast

• @kult.media

Explore these Resources or Items Mentioned in the Show

In this episode, we mentioned the following resources:

• PodGuides
• How To Be The Best Podcast Guest
• How To Be A Leading Podcast Host
• Practical Podcasting Checklist
• Rode Rocaster Pro
• Micro SD Memory Card
• ClickUp
• Google Sheets
• Asana 
• Trello
• Basecamp
• Notion
• Cloud Storage - Dropbox, One Drive, iCloud, Google Drive
• Vice Vent Podcast
• Sontronics Podcast Pro
• XLR cables

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good! 

Are you looking to start a successful podcast?

If yes, then The KULT Creator Experience is the perfect podcast for you. 

Our show is designed to help passionate expert brands and businesses launch and grow successful podcasts. 

I’m Matt and I am the Founder of KULT Media and host of the KULT Creator Experience. 

I am an audio expert, producer & content creation coach. And I have been working in podcasts, film & television audio for over 15 years, creating Emmy award-winning music features & documentaries, BAFTA-nominated animations, chart-topping podcasts, and multi-million dollar branded campaigns.

I have a passion for sharing my experience to help people like you build a leading brand, create a podcast platform and most importantly, develop meaningful relationships with your audience.

Over the course of my career have noticed the uncanny similarity between great leadership and successful content creation. 

And to demonstrate this link, I will connect you with incredible digital leaders and content creators, so you can learn from their successes and failures. 

In each episode, I will share with you insights into the creators' mindset, their audience, their creative processes, channel growth strategies and their lessons learnt along the way.

We’ll walk you through every step of the process, from idea to ear and on to audience growth. 

Join me, Matt Cheney, on my quest to help you become a confident creator and podcaster.

New episodes are out on Thursdays and available for free on your podcasting app of choice 

Please get in touch if you have any questions or have a topic you would like me to cover. Search for kult.media online or head to Instagram to get in touch.

No other medium is as easy to use for content creation or as a teaching and learning tool as podcasts, and this is something that our today's guest has experienced. 

Welcome to the new episode of The Kult Creator Experience. In this episode, we are joined by dad,  mentor, programmer, podcaster, business owner, and content creator, Jamie Taylor. 

Jamie is passionate about teaching, mentoring industry newcomers, and creating Eureka moments. With the goal of sharing his knowledge, he started his blog in 2016. However, writing blog posts with 3000 words and source code was not an effortless task for Jamie. 

On the recommendation of a friend, he started podcasts by initially repurposing all of his blog posts into podcasts. Today, his podcast, The .Net Core podcast, has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft. 

Today, he'll discuss the importance of having a clear purpose for podcasts and how to create a welcoming environment for newcomers and those who might not feel comfortable speaking up. He shared an innovative way to share podcast episodes on social media, his process for managing guests and the ethical aspects of having industry experts on the show.

If you're looking for some deep insight into what it takes to build a successful podcast, you will love this episode.

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [04:27] -His story of starting a blog and why he switched to podcast.
• [09:48]-Jamie's purpose for starting a podcast 
• [13:46]-The importance of stating the WHY and WHO of your podcast
• [18:13]- How does Jamie come up with podcast topics?
• [19:45]- How can you qualify quality guests for your show?
• [24:04]- Finding a balance between educational and engaging content
• [25:40]- What is the best way to cross-pollinate an audience between two podcasts?
• [30:36]-Jamie's podcast pre-production and post-production process
• [35:20]- A legal perspective on B2B guest industry experts
• [43:23]- How far ahead should you batch your podcast?
• [44:41]-How to make sure your guests promote your podcast
• [48:05]-Promoting your episode by creating conversation and providing value
• [54:47]- How much time and effort to put into engaging your audience?
• [01:16:51]-My final question is what do you think makes a good leader?

KEY INSIGHTS

• Even though a journey of a thousand miles starts with a single step, you need to know where that thousand mile is going to be.
• A great guitar won't make you a great guitarist; the same applies to podcasting equipment, cameras, microphones, etc. Slowly iterate towards what you perceive as better equipment over time.
• A leader is someone who wants to boost the skills and up the game of everyone else around them. If I run a company, I have several employees; I want them to outshine me because it's not about me. It's about them.

GUEST BIO

 Jamie Taylor is a man of many talents. He is a husband, a father, a mentor, an educator, a software developer, and a content creator. Jamie started creating content with one goal: to help as many people practically learn and grow as a developer. His niche.net core podcast has achieved over 400,000 downloads, with industry peers asking to be part of it, including those from Microsoft. Jamie is driven

The average view time of a YouTube video is only six or seven minutes max, and then when you look at podcasts, the average listening time is about 30 minutes. So the connection that you made with your podcast listener rather than your YouTube viewer in my eyes is much, much greater, says Chris Ducker, our new entrepreneur guest of this week's Podcast.

Chris Ducker is a serial entrepreneur, best-selling author, and an international businessman, and he has been creating content for his business since 2010. 

He produced four podcast series with another one on the way, and his most recent series Youpreneur has over 8 million downloads and 450 episodes in total. In total, he's probably produced over a thousand podcast episodes, and that doesn't include his guest appearances. 

He helps entrepreneurs build their personal brand and know the power podcast content. He further adds that podcasts can form and grow a relationship that, for me, is a much shorter sales process since they're spending so much more time with you in the eardrum, so to speak, they've already made that commitment almost. 

Although Chris runs three internationally successful companies, he is a father and husband and has many hobbies; he still finds time to engage with his listeners personally.

Chris noted that people start a show and obsess over their download numbers, just a little bit too much, and they don't mean anything unless you're getting engagement from your listeners or viewers.

In this episode, Chris tells us how he uses podcasts to create relationships that help his business grow. Check out this episode if you are considering creating a podcast but aren't sure how it can benefit your business.

Listen to this episode on your favorite podcasting platform, and if you enjoy it,  give us a review on Podchaser, please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the podcast.

Here are some quick highlights from this episode:

• [02:27]-Getting started in podcasting
• [05:29]-How to find your target market while starting?
• [07:56]How to build genuine relationships through podcasts
• [09:54]- What are the best formats and styles of the podcast for marketing coaching programs and services?
• [14:07]- Determinants for podcasting success - knowing if someone is in the bath :)
• [16:28]-Process of creating a podcast from idea to air basically
• [20:40] -How did Chris Ducker sell more than 9000 copies in the first two weeks of launching his brand new book by just publishing 25 episodes?
• [23:56]-When to pivot or stop a podcast?
• [25:25]-Why, where and how to engage your audience?
• [31::41]-Understanding the limitations of your knowledge
• [34:50]-The one tip to stay consistent and accountable for your content

KEY INSIGHT-

1. The good podcast Interviewer listens twice as much as they talk.
2. You've to be true to yourself, what you're all about and how you come across to your people.
3. Stay away from stuff that you don't know enough about as well. 
4. Just because you start a show doesn't mean it has to last forever.
5. A good leader continues to learn, and he has to continue to learn in order to continue to lead. 
6. If you're not consistent and your people aren't expecting that

In this episode of the KULT Kreator Experience, we are continuing this first series of KULT Kreator Experience, working our way through my creative process. 

So far we have unpacked the profit pillars of podcasting, the personal side of becoming a creator, how to define and find your audience and what your podcast product could look like.

In today’s episode, we move into the next step of my KULT Kreator Experience, Create. The Create step is all about HOW to produce your content. And our first phase of Create is Pre Production. 

I’m gonna share the significance of good pre-production, how to build your brand, how to prepare for your first podcast and how to create your launch strategy. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Power of pre-production
• Building a brand
• Preparing for your first podcast
• Defining your podcast launch strategy

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your free strategy session.

Until next time, Be good!

In this episode of the KULT Kreator Experience, This is episode 10 and will be the final of this series. It’s been a lot of fun to be on the other side of the glass as they say. I’ve been producing podcasts for 5 years and audio content in general of over 15. I have always been so hesitant to be in front of the mic, worried I wouldn’t be comfortable or sound like a complete fool. I probably still sound like a fool, but it's been really enjoyable producing a show for myself. 

I might do a bonus episode about some of the lessons I have learnt finally producing my own show in the next few months. But first I have a few tests to do with the podcast to see if I can grow it a little bit more before series 2 kicks off. 

You might be wondering why are you not pushing the podcast more as it goes live? Well, I have been promoting the show via my social media pipes but the plan for this first series was to produce it as a resource to support KULT Media as we grow the business. I wanted a free resource that can help people learn about podcasting and understand the steps to successful content creation. The power of series one will be as a reference and long term content. Allowing me to provide assistance to clients that might not be in the position to hire me but I can still help them launch & grow their podcasts. 

BUT enough about me and the marketing of my podcast let’s help you get your podcast out there into the wilderness and get it growing as fast as possible.

Today we wrap up the last step of my KKE, collaboration. 

We will be discussing growing your podcast from zero, effective use of social media, engagement strategy, advertising and gaining that all-important credibility and social proof. 

Now I am definitely going to admit I am not a marketing expert. I am not going to be talking about split testing, intense ad purchasing and analysis of marketing data. 

I am going to be sharing the organic, hands-on & more personal approach that allows you to get visibility for your show but fundamentally it is based on your engagement with your audience for success to occur. 

It just means there will be minimal marketing jargon … cos I don't think the average podcaster needs it. 

If this sounds like a journey you’d like to be part of, please follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Low Hanging Fruit - How to grow your audience from zero
• How to use social media to promote your podcast
• Simple Audience Engagement Strategy
• Paid Ads for Podcasts
• How To Utilise Social Proof
• Technology and Future Tech

Follow our Podcast

• @kult.media

Explore these Resources or Items Mentioned in the Show

In this episode, we mentioned the following resources:

• Podchaser.com
• Apple Podcasts New & Noteworthy
• Facebook
• Tiktok
• Canva
• Facebook ads

In today’s episode, we are jumping into our first step of the KULT Kreator Experience, Coach. 

Here we seek to ask the right questions to discover Why you are wanting to become a KULT Kreator, Who you are creating for, and What you are going to produce. These are the Personal, People and Product phases. 

And today we will focus on the Personal Phase. 

Before we jump inside your mind., please take a second to follow us on Instagram @kult.media and on your podcasting app of choice. 

In this episode, we discuss:

• Being yourself
• Understanding WHY you want to become a podcasting KULT Leader
• Being ready to help others
• Personal brand vs business brand
• 4 key personal skills of both great leadership and incredible content

Follow our Podcast

• @kult.media

I’d like to thank you for listening and being part of the KULT Kreator Experience. 

I am always happy to get feedback and if you have any questions or topics you’d like me to discuss, please reach out to me.

If you want to start your own KULT Kreator Experience and become a KULT Leader in your industry; head to www.kult.media to get your FREE strategy session.

Until next time, Be good!