The Content 10x Podcast (Amy Woods)
Explore every episode of The Content 10x Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 03 Feb 2022 | How to Repurpose a White Paper or Research Report into a Webinar | 00:15:37 | |
How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the exposure it deserves. In this episode, I share the whats, whys, and hows behind repurposing your research report into a webinar. Tune in to find out how these two professional, thought-leadership style content can work together to generate more interest in your findings and get more ROI from your report. Find out:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 20 May 2021 | Livestream Repurposing: The Good, The Bad, The Ugly | 00:12:23 | |
Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is! Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself. So, I’m on a mission to stop lazy livestream repurposing. In this episode, I share my tips for making your repurposed livestream content more enjoyable for your audience and the difference between those who are doing it well and those who aren’t. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 29 Aug 2024 | Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou | 00:39:29 | |
How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 28 Mar 2019 | Can You Improve Your Content Distribution? | 00:09:57 | |
Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button? Also, do you take action to help ensure that your content will get found by search engines? When I was at Podfest in Orlando in early March I discovered a couple of simple, yet important things that content creators can do to really improve their overall content distribution, which I share in the this podcast episode. Find out:
For more information and to explore other episodes go to: Content10x.com/76 | |||
| 04 Mar 2021 | 7 Incredible Benefits of Becoming a Recognized Leader in Your Industry | 00:12:50 | |
How can a thought leadership content strategy help you stand out from your competition? In this connected world that we live in, there’s one way to make sure people pay attention to you – creating content. If you want to be seen as an authority and a trusted industry leader, thought leadership content can help you achieve this. It takes guts to put yourself out there, so you might want to know if a strategy like this is really worth it…well, I’m here to tell you it definitely is! In this episode, I share the big benefits of creating thought leadership content and establishing a strong personal brand. Find out:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 18 May 2023 | How to Track and Measure Your Content Repurposing | 00:08:57 | |
You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content… Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it? In this episode, host Amy Woods looks at the different ways you can track and measure the impact of your repurposed content. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 09 Jul 2020 | How Video Interviews on LinkedIn Can Build Authority and Connections | 00:10:04 | |
Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry. In my experience (and the experience of many Content 10x clients), video interviews are one of the most effective tools for achieving that goal. If you’re planning on sharing videos on LinkedIn, interviews are a must-have part of your strategy and plan. Whether you’ve thought about filming video interviews before or this is a brand new concept, this episode will help you understand why they are so effective, how you can get started, and share some key tips and advice that will make the whole process easier for you. Find out everything you need to know about video interviews on LinkedIn in this video, including:
Important Links & Mentions The Simple Guide to Getting Started with Video on LinkedIn To watch the video and read the blog post for this episode, head over to content10x.com/141 | |||
| 27 Feb 2020 | Using Answer The Public to Help With Content Repurposing | 00:10:39 | |
One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?” It’s understandable, right? After you’ve realized every piece of content you make can be repurposed into countless more pieces of content, the possibilities become overwhelming! I want to help you break that feeling of overwhelm and start repurposing your content so you can get more results from less work. If you’re not sure where to start, or where to go next, with your content repurposing, Answer The Public is one of the best research tools you can use. If you want a brilliant way to plan out your repurposing, you’ll want to hear about this amazing, totally free, website! Find out about:
Important Links & Mentions:
To listen to this podcast episode and read the blog post, click here. | |||
| 30 Aug 2018 | The Increasing Importance of Video Content | 00:07:41 | |
It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world! The Official Charts Company have decided to incorporate online video views into the official pop charts! Isn’t that crazy? Maybe not. We’ve been harping on about the importance of video for so long, maybe it’s surprising that it’s taken so long to go mainstream in this way. In this week’s podcast episode I discuss:
If you want to listen to the full podcast episode, click here. | |||
| 11 Oct 2018 | Lessons Learned After 1 Year Hosting The Content 10x Podcast | 00:17:33 | |
The Content 10X podcast has hit its one year anniversary! Thank you so much to everyone who has listened to the podcast, I really appreciate it and hope you find it super valuable! In this episode, I reflect on five big lessons I’ve learned from running the podcast. I also give you my best examples of creative repurposing so you can get the most out of your own episodes. I talk about:
For the full blog post, head over to content10x.com/52 | |||
| 15 Aug 2019 | Engagement Metrics: How to Find Out if People Actually Consume your Content | 00:09:48 | |
There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow. These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we desire. How do we find out whether our audience is listening, watching or reading all of our content? If clicks, views and downloads don’t tell us the whole story, what does? I’m going to share the best engagement metrics for podcasts, video, email and social media. Once you have the important metrics, you can take steps to improve your content, focus on what your audience loves and even figure out what content to repurpose! Find out about:
If you want to listen to the full podcast episode or read the blog post, click here. | |||
| 28 Jun 2018 | My Dad Wrote... Something That I Repurposed The Hell Out Of! | 00:08:09 | |
Have you ever created a piece of content that you thought would amount to nothing? Sometimes it can be easy to disregard lousy content, but if you have a sense of humour and an open mind, you can repurpose even your worst content into something incredible. On episode 37 of the Content 10x podcast, I discuss the massive success of a hilarious podcast that is based on the complete repurposing of an unpublished novel. Since its release, the podcast has had over 100 million downloads and has been repurposed into a live stage show performed all over the world, oodles of merchandise and talk of a movie! Find out about:
So, if you’re in the mood for a laugh and you want to find out how you can repurpose even your worst piece of content into something epic, join me over on the podcast and for more information, click here. | |||
| 22 Nov 2018 | Content Video Trailers: Promote your Content with Short Videos | 00:11:53 | |
How do you create engaging content video trailers to promote your latest blog, podcasts, or video content? New movies and TV shows run trailers and that seems to work pretty well, so why not apply the same marketing techniques to our content! A content video trailer is a short, less than one minute video, explaining the benefits of your content. It’s a way to endear yourself to your audience and directly drive interested people back to consume your content. In this episode I share what exactly I’m doing and how you can try it out for yourself. Tune it to learn:
Head over to: content10x.com/58 to read the blog post and to explore other episodes. | |||
| 18 Jan 2024 | How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing | 00:26:30 | |
Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 14 Oct 2021 | How to Create and Repurpose a Season of Content: 6 Top Tips | 00:15:58 | |
Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer. But when you’ve created and published a brilliant season of content – now what? You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air. In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 15 Jun 2023 | Winning Link Building Strategies with Alan Silvestri | 00:37:31 | |
Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content. In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let’s us into his world of strategic ‘bridge building’ and how he pitches links and ultimately get’s his clients’ content in front of the right people… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 27 Jun 2019 | Changes to IGTV - Repurposing YouTube videos onto IGTV | 00:08:55 | |
Did you know that IGTV is no longer a vertical video only platform? If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions! Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with your followers on the platform and most notably, how you can repurpose YouTube videos onto IGTV. Find out about:
To listen to this podcast episode, click here. | |||
| 23 May 2019 | Podcast Repurposing Has Never Been More Important | 00:15:21 | |
We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following? In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!! This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in! Tune into this podcast episode to find out:
To listen to the full episode, go to: content10x.com/84 | |||
| 29 Jul 2021 | How to Create Content That Generates More Sales and Better Clients with Nikki Rausch | 00:42:17 | |
Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more than 25 years of sales experience under her belt, has written three stand-out sales books, and hosts the Sales Maven podcast. She joins me in this episode to share actionable tips and advice for selling successfully without being pushy. We also talk about how to reach your best clients and craft content that smooths out the sales process. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| 07 Sep 2023 | 3 Ways to Repurpose User-Generated Content & Build Trust | 00:10:01 | |
User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits. Basically… it’s gold! So how can you make the most of this marketing gold? Sure, you can reshare but there are so many other ways that you can maximize the impact of UGC through repurposing. In this episode host Amy Woods talks about different types of user-generated content and provides 3 epics ways to repurpose it for B2B. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 31 Jan 2019 | Creative Content Repurposing: Slides to a Comic Book | 00:07:42 | |
When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book! In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of my best tips and advice on how you can be really creative and think outside of the box when repurposing your content. Tune in to learn:
Head over to: content10x.com/68 | |||
| 24 Sep 2020 | 6 Ways to Avoid Sounding Repetitive with your Repurposing | 00:10:55 | |
It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content. It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good. Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message. And I’ve got some tricks that can help. In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself. Find out about:
Important Links & Mentions
To watch the video, or read the blog post, click here. | |||
| 29 Oct 2020 | Overcoming Challenges with Big Content Projects | 00:17:17 | |
How do you overcome obstacles when you embark on big content projects? Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at the start but when things start to go wrong, it can be difficult not to lose sight of your goal. After celebrating the first anniversary of my book’s publication, I started thinking about what a journey writing my book was. It had more ups and downs than a roller coaster! From tech disasters to freelancer sabotage… it sometimes felt like the book might never get published. This week’s podcast episode is the story of the most challenging moments of this epic content project. Listen in to discover how I overcame them. Find out about:
Important Links & Mentions
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| 19 Aug 2021 | Finding Your “Secret Sauce” Content | 00:11:53 | |
How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if you offer similar products or services as another business in your industry, there’s one factor that will differentiate you from the rest…your secret sauce, your content. In this episode, I’m sharing how to find your brand’s secret sauce and use content to give people a taste of your business. Find out about:
Important Links & Mentions Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here. | |||
| 15 Oct 2020 | How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge | 00:44:39 | |
Do you want your content to attract as many people as possible to want to work with you? You may be thinking, “yes, that sounds perfect!” But your answer should be, “no.” Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients. Wouldn’t it be great if your content saved you precious time and effort in not having to deal with inquiries from people that aren't right for you? Or, even worse, working with clients that aren’t right. That's what Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, discovered when they began producing content specifically to filter out the clients they didn't want and attract only the ones they did. This episode is packed full of advice, tips and tricks from Martin and Lyndsay to create a website and content strategy that works better for you and your business. If your website could do more for your business, this is the podcast episode you need! Find out about:
Important Links & Mentions
To watch the video, or read the blog post, click here. | |||
| 01 Jul 2021 | How to Understand Your Audience Better with Rand Fishkin | 00:43:50 | |
Your product or service solves a problem that your audience has – but they may not know it yet. If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them? In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs. Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you. Find out:
Important Links & Mentions: Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 08 Sep 2022 | How to Create Powerful LinkedIn Video Content with Alicia Henderson | 00:33:28 | |
Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for LinkedIn specifically? In this episode, Alicia Henderson, a LinkedIn Video and Business Strategist, shares her top tips on how to create binge-worthy videos for LinkedIn. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 04 May 2023 | Small Team, Big Impact: How Small Teams Can Repurpose Like Pros | 00:11:16 | |
The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content! Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact… In this episode of the Content 10x podcast, host Amy Woods looks at the key to getting your brand, content and message in front of a broader audience, whatever the size of your team. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every other week https://www.content10x.com/newsletter | |||
| 25 Jul 2019 | Content 10x The Book – An Update & How to Repurpose Content into a Book | 00:09:11 | |
You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August. I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my existing content. If you want to find out more about how to leverage content repurposing to write a book, tune into episode 93 of the podcast. Listen in to find out:
If you want to dive into this episode with me, click here. | |||
| 25 Nov 2021 | Why Content Distribution Is Everything | 00:14:55 | |
What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically? Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience. In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are right for you. Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 19 Jul 2018 | How to Create Audiograms for your Podcast: Wavve vs Headliner | 00:13:36 | |
Unlike photos and videos, sharing your podcast content on social media can be a challenge. But it doesn’t have to be! With an audiogram, you can share snippets of your latest podcast episode on all of your favourite social media channels. What’s more, you don’t have to be a podcaster to make audiograms because I let you know about two great tools for creating amazing audiograms for free with or without podcast content! I’ve also recorded a video tutorial that you can follow step-by-step showing you how to create your own audiogram in just a few minutes! Find out:
To listen to the full podcast episode, and watch the video tutorial, click here: content10x.com/40
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| 27 Dec 2018 | The Best of Content Repurposing in 2018: Top 5 Podcast Episodes | 00:12:18 | |
As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing - sharing specific tip, tricks and advice on how to repurpose your content and get the most value from your hard work and reach more people. Thanks to each and every one of you for your continued support of the show. I already have some wonderful podcast episodes lined up for 2019, but in the meantime I hope you enjoy this roundup of the top 5 most popular episodes from 2018. Click here to find out more. https://www.content10x.com/63 Happy content repurposing! | |||
| 18 Jul 2024 | How to Use Reddit in B2B Content Marketing | 00:10:58 | |
With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns. Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 06 Dec 2018 | 8 Ways to Create Content at Live Events | 00:13:34 | |
Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after. If your answer is no then you are missing a huge content opportunity. Going to events is a fantastic thing to do, it’s great for learning and it’s great for building relationships. You just cannot beat meeting people face-to-face. But, they’re also often a huge investment – you’ve investing in yourself which is good, but they can take up a lot of time away from your business and family, and make quite a dent on your bank balance too! You can get even move value out of the time that you spend at events by creating lots and lots of content! In this episode find out:
Get the episode and accompanying blog post at: content10x.com/60 | |||
| 04 Apr 2019 | The Importance of Branding When You Repurpose Content with Phil Pallen | 00:30:14 | |
Would you like to learn more about how to stay true to your brand when repurposing your content? Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content. Learn all about:
To find out more and to read the full blog post, head over to content10x.com/77 | |||
| 16 Apr 2020 | Key Findings from The Infinite Dial 2020 Report & What They Mean for Content Creators | 00:20:17 | |
As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences. Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight. Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and social media, to smart speakers and podcasts. I’ve gone through The Infinite Dial 2020 report to produce some takeaways for content creators that will help you get your content in front of more people. Find out about:
Important Links & Mentions:
To listen to this podcast episode and read the blog post, click here. | |||
| 06 Feb 2020 | Reasons to Not Give Up on Facebook with Gavin Bell | 00:40:51 | |
We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. Despite this, Facebook is still growing its userbase and earning more money. Talk about mixed messages! So, I wanted to speak to someone who understands Facebook better than anyone else I know – it could only be Gavin Bell – Founder of Facebook advertising agency Fat Pony. Gavin helped me clear up some misconceptions about Facebook, gave some incredibly generous and useful advice about how small businesses can maximize Facebook ads, and shared his thoughts on the most effective content strategies. Find out about:
Important Links & Mentions: To listen to this podcast episode and read the blog post, click here. | |||
| 07 Oct 2021 | It Started with Content: Four Key Lessons from Successful Brands and Businesses | 00:12:54 | |
12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series. In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more. Hit play to hear the most vital takeaways from these content hero journeys! Find out about:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week | |||
| 10 Oct 2019 | Repurposing your Premium Content for Marketing | 00:10:38 | |
It’s the Content 10x Podcast’s 2nd birthday. A big thanks to everyone who has listened and supported the show. Ever feel like you are constantly re-inventing the wheel in your marketing and struggling to come up with new content ideas to market your membership service or premium content? Well, there is a way to ensure you have a consistent pipeline of marketing material that can give you back control over your marketing, give you added transparency and congruency of your product and services. That’s why this week’s episode of the podcast (and blog post), covers the topic of repurposing the content you have already within your membership / premium service and turning that into marketing content itself! Find out about:
To listen to this podcast episode and read the blog post, head here. | |||
| 19 Sep 2019 | How to Repurpose Content Like A Pro with Jay Baer | 00:29:19 | |
Do you want to learn how masterminds in the world of content marketing repurpose their content? Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast to discuss how he repurposes content from The Talk Triggers Show, and more, and he shares tips to help you repurpose your content like a true (social) pro! Jay has truly leveraged the power of repurposing for his ‘talk triggers’ content - proving that when you have great messages to share, repurposing allows you to amplify your ideas and delight both old and new audiences. Find out about:
To find out more about Jay, you can check out his personal website or head over to Convince & Convert to learn more about implanting effective strategies for customer acquisition and retention. To listen to the Social Pros Podcast hosted by Jay Baer and Adam Brown, click here. You can also catch The Talk Triggers Show as either a podcast or a video show on YouTube (the choice is yours!). If you want to find out more and read the blog post, click here. | |||
| 14 Jul 2022 | How to Repurpose Content for Pinterest with Kate Ahl | 00:41:55 | |
Are you creating content for Pinterest? If not, why not? As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you? In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest. Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on how to enhance your current content strategy on the app. She shares advice on how to stay true to your audience and touches on challenges you may face before finding success on Pinterest! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 27 Oct 2022 | 5 Lessons Learned from 5 Years of Podcasting | 00:16:06 | |
It’s the Content 10x Podcast’s 5th birthday! The first episode went live on 19th October 2017 and it’s amazing to see how far it’s come, how many repurposing angles have been analyzed and dissected, and how much amazing support it has picked up along the way. In this episode, Amy shares five of the most important lessons learned about creating episodic content over the past five years and how these lessons can be applied to all forms of content creation, not just podcasts! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 01 Aug 2019 | How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards | 00:32:50 | |
Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'? If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it! My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast. In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential) Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles! Listen in to find out:
To listen to the full podcast and read the blog post, click here. | |||
| 28 Jul 2022 | How to Create Content with a Video-First Approach | 00:11:27 | |
Have you considered adopting a video-first approach in your marketing? 87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015! Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content. But how does this translate into content marketing? And what are the benefits of taking a video-first approach? In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 30 Nov 2023 | How to Create a Content Brand with John Bonini | 00:38:46 | |
All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! Can you think of any brands that produce content like that? John Bonini, founder of Some Good Content, calls these ‘content brands’ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win. John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he’s now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand. In this episode, they also talk about the importance of having an ‘anchor medium’ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 02 Jul 2020 | Why Now is the Perfect Time to Embrace LinkedIn Video | 00:15:58 | |
Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn. If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal. And guess what? There has never been a better time to get started, thanks to a unique set of circumstances. In this episode, I’ll take you through everything you need to know if you want to start creating video for LinkedIn to boost your authority, build your personal brand, and firmly establish your influence in your industry. Find out about:
Important Links & Mentions
Find out more in our Simple Guide to Getting Started on LinkedIn. You can also read the blog post on this topic. | |||
| 26 Aug 2021 | 200 Episodes, Looking Forward & 3 Strategies for Maximizing Content | 00:13:39 | |
When you’re sitting on a mountain of content…what do you do with it? In this special, celebratory 200th episode of The Content 10x Podcast, I’m going behind the scenes once more and sharing what I plan to do with all this content. Tune in to hear what my next steps are for those 200 weeks of podcast episodes and repurposed content, and find out how I’m going to keep all that content relevant, in circulation, and contributing to my wider content strategy. Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter To read the blog post, click here | |||
| 21 May 2020 | How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience! | 00:20:28 | |
The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on. Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels. Find out about:
Important Links & Mentions:
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| 15 Dec 2022 | Why Being Everywhere Isn’t the Goal of Content Repurposing | 00:10:40 | |
Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people… The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience. There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience! Not everyone… but exactly the people we are creating content for. In this episode of the Content 10x Podcast, host Amy Woods looks at why content repurposing isn’t about being everywhere, and what it is about. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 08 Oct 2020 | 6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!) | 00:11:17 | |
Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start? It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started. Do you know why you feel this way? And have you thought about how you can change it? In this podcast episode, I break down six common reasons why people aren’t repurposing their content and talk about how you can approach these challenges with confidence and motivation. Listen to the episode to learn:
Important Links & Mentions:
Follow me on Instagram, Twitter, or Facebook, and connect with me on LinkedIn To watch the video, or read the blog post, click here. | |||
| 17 Nov 2022 | 8 Ways to Find out What Your Audience Wants | 00:15:42 | |
Creating and repurposing content is great, but it only really works if your audience finds your content helpful and want to come back to it over and over again. So, how do you find out exactly what they care about most, and what they really want solutions for? In this week’s episode, Amy breaks down eight ways that you can ask your audience exactly what they want to see more of from you and how to repurpose their answers into valuable content. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 13 Jul 2023 | 7 Ways to Elevate Internal Comms with Powerful Customer Stories | 00:08:20 | |
While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team. These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented in a way that addresses them as team members and partners all working towards the same goals. In this episode of the Content 10x podcast, host Amy Woods looks at the benefits of sharing customer stories internally (the good one and even the not so good ones!) Plus, seven engaging ways to do it. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 17 Mar 2022 | How to Grow Your Email List by Repurposing Your Content | 00:18:07 | |
$42 = the average ROI on every $1 spent on email marketing (according to HubSpot). Growing your email list is worth your time. But it still takes time, that’s the thing. With many priorities, how do you develop email lead gen campaigns in the most effective way? The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth. Find out:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 12 Sep 2019 | Lessons Learned from 100 Episodes of the Podcast | 00:28:40 | |
It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went, my team and I have taken this huge milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 episodes! As we reach our 100th episode, it’s incredible to look back at our humble beginnings to see exactly where and how it all started and more importantly, how we’ve developed and what we’ve learned since then. Our repurposing strategies and the ways that we create and repurpose our content have evolved with us over time, which is what I want to share with you in this special episode and blog post! Of course, as a content repurposing business, we have not only learnt lessons based on our own podcast and content, but based on the work that we do for our clients too. We’re very fortunate to have wonderful clients and I’m so blessed to have such a dedicated team of content managers, publishers, copywriters, graphic designers, video and audio editors, that work tirelessly to serve our clients and maximise the reach of their content through the power of repurposing! To prepare for this special episode, my team and I had an in-depth meeting where we reflected on how our own repurposing strategies and tactics have changed over time. Sounds intense…it wasn’t…we had fun…it’s been a fantastic journey and we’ve only just begun! Find out about:
For more information, click here. | |||
| 24 Oct 2019 | Top 5 Ways to Repurpose Your Book Content for Marketing | 00:10:04 | |
This week is a super exciting week for Content 10x and this podcast, because on the 23rd October I officially launched my book Content 10x: More Content, Less Time, Maximum Results. Marketing a book can be incredibly time consuming. I’ve found it a real challenge as I’m also running a busy creative agency, traveling and speaking at events, and growing my team. But all the time that I’ve been creating this book, I’ve tried to always have a repurposing mindset, especially when it comes to the big challenge of marketing the book. That’s why, this week I want to share with you my top 5 tips that will save you time and effort in your own marketing campaigns. This episode is really useful if you have written a book or are thinking of writing one (maybe in the process of…). But, many of the tips can be translated into all sorts of projects involving content, including new services and products. Find out about:
You can find the full blog post and podcast episode here. | |||
| 22 Aug 2019 | Clever ways to Repurpose Client Testimonials and Reviews | 00:12:15 | |
The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales message actually comes from our own happy customers. Once you have client testimonials you really want to make the most of them since you worked so hard and did such a great job getting them. Here at Content 10x, I regularly repurpose client testimonials to make sure that everyone sees them! Here are some unique and clever ways you can repurpose your testimonials to get more clients and exposure for your business. Find out about:
If you want to listen to the full podcast episode or read the blog post, click here. | |||
| 14 Jan 2021 | How to Build Your Personal Brand in 2021 with Chris Ducker | 00:34:36 | |
How can creating content build a personal brand? If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand. A strong personal brand can position you as a thought leader in your industry. But how can content attract the right people to your business, and crucially, get them to become customers? Chris Ducker is no stranger to building businesses and brands. In fact, he’s grown many throughout his career! He is the founder of Youpreneur.com, an entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He’s also a bestselling author, keynote speaker, and a business mentor, and has been featured in Forbes, The Huffington Post, Entrepreneur, Inc., Success, and other key media outlets. Chris joins me in this episode as we dive deep into what it means to build a personal brand in today’s world. Chris shares his words of wisdom for establishing your personal brand (even if you’re starting from nothing) and reveals where he’s focusing his content efforts in 2021. Listen to find out about:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 13 Oct 2022 | How to Repurpose an Award-Winning Podcast into a Thriving Community with Kate Cocker | 00:36:39 | |
An engaged, thriving community is the dream of every content marketer. But how do you use your content to build one? Our podcast guest is award-winning podcaster and presenter coach, Kate Cocker, whose podcast, Everyday Positivity, won the Best Daily Podcast at the British Podcast Awards. It delivers a short, powerful daily snippet that really resonates with the listenership and has blossomed into a thriving community. Part of the reason why Everyday Positivity won this fantastic award was because it has such an engaged community that runs alongside it. And, Kate says, it’s her amazing community that often provides the content that she repurposes into more podcast episodes. It’s the great circle of content repurposing! In this episode find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 09 Jan 2020 | How to Grow Your Business on Instagram with Sue B. Zimmerman | 00:34:20 | |
As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your content on Instagram. Instagram is the ideal social hub for repurposing content because you can share different forms of content across Instagram’s ‘four neighborhoods,’ – the main feed, IGTV, Stories, and Live. Top Instagram educator, Sue B. Zimmerman, joins me on this episode of the podcast to chat about the true power of Instagram. We dive into reasons why businesses and content creators should focus on Instagram and she shares some of her top tips for repurposing on the platform to help grow your followers and get more conversions. Find out about:
To listen to this podcast episode and/or read the blog post, click here. | |||
| 09 Feb 2023 | How to Repurpose Content for Substack | 00:12:16 | |
Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in order to grow your subscription. Find out
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 12 Jan 2023 | How to Repurpose Your In-Person Offerings Online | 00:12:13 | |
If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online… And if you haven’t thought about it, perhaps you should! The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value to our audiences and provide new and interesting ways for them to consume our content. In this episode of the Content10x Podcast, host Amy Woods discusses three ways to repurpose in-person content into online content… with lots of bonus tips and suggestions along the way. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 24 Dec 2020 | The Best of Content Repurposing | 00:24:26 | |
How has your content repurposing strategy changed in the last 12 months? This year I’ve had some incredible guests on my podcast and between us we’ve shared our thoughts, tips, and advice on repurposing every type of content for all kinds of platforms! I’m rounding up some of the absolute best content repurposing tips and advice from four incredible podcast guests in this episode. Believe me, it was very hard to narrow it down to just four! Join me as I revisit some of this year’s golden repurposing moments on The Content 10x Podcast, including insights from my expert guests Mark Wright, Melanie Deziel, Mitch Jackson and Phil M. Jones. Find out:
Important Links & Mentions:
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| 02 Aug 2018 | 4 Ways To Add More Impact When Repurposing Content | 00:09:22 | |
In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”. When we talk about repurposing content, we are usually looking at ways that we can take one piece of content – or should I say one clearly communicated message – and package it into different formats to reach new audiences. Rather than simply repackaging your original message, you could look at ways to expand on that message and add more impact…let’s get a bit sassy! Find out about:
You can listen to the full episode by visiting: content10x.com/42 | |||
| 29 Jun 2023 | 3 Ways to Repurpose Content for Business Development and Sales | 00:10:29 | |
Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails. By providing valuable and useful information that grabs attention, you can transform your outreach efforts and improve your chances of success. We look at 3 strategies for switching up the way you use content in order to enhance your business development and aid the sales process. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 22 Feb 2018 | How to Repurpose Your Content Using SlideShare with Ana Hoffman | 00:37:33 | |
Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing. This week on the podcast I’m joined by Ana Hoffman. Ana is an expert in online marketing and the founder of the successful blog Traffic Generation Café, where she helps online business owners get free traffic to their website. Presentations are the pillar of Ana’s content repurposing process. A particular focus area for Ana is SlideShare and I invited her onto the show to share her top tips and advice for content repurposing using slideshare. We discuss:
To find out more please click here. | |||
| 25 Apr 2024 | Repurposing from Long to Short with Erica Schneider | 00:40:10 | |
How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts. Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things! In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 11 Aug 2022 | How to Scale Your Business with Content with Daniel Priestley | 00:36:19 | |
Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads. In this episode, guest Daniel Priestley shares his expertise on creating content to scale a business. Daniel is the author of Key Person of Influence and Oversubscribed, and co-founder of Dent Global and ScoreApp - he shared valuable advice on how to maximize your content strategy. Plus, he has proven content repurposing tips to share! Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 23 May 2024 | Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins | 00:43:29 | |
How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 31 Oct 2019 | Content Repurposing and The Importance of Consistent Messaging | 00:13:00 | |
Consistent messaging is key to growing any business and personal brand, and content repurposing can help. If you offer your customers a specific solution, you want to shout all about it. That’s why it’s so important that your message doesn’t get lost under a heap of scattergun content. Once you are clear on your message and the problem that you solve, your message must be consistent across multiple platforms to demonstrate that you’re the person to go to if anyone ever needs help with that problem. An effective way to stay consistent with messaging is to repurpose your content. In this episode find out:
If you want to find out more, explore other episodes or read the blog post, click here. | |||
| 14 May 2020 | The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying | 00:11:29 | |
As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too. Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet. How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content! In this episode, I explain:
Important Links & Mentions:
To read the blog post and check out a video trailer of the episode, go to Content10x.com/134 | |||
| 18 Aug 2022 | How to Repurpose Your Blog Posts into a White Paper | 00:08:57 | |
White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads. In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 05 Nov 2020 | How to Create Content That Grows YOUR Business… Not Your Competitors'! | 00:10:38 | |
Do you create content to grow your business or to grow your competitors' businesses? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential customers straight into the arms of your competitors. Your content might be great at raising awareness, but it might not be so good at getting those potential customers to convert. If your competitors have a better, clearer content strategy, then your audience will take action…. just not with you! Your content should help people become your clients, not help them become someone else’s. A good content strategy prevents your leads from going elsewhere. In this podcast episode, I explain how to create a content strategy that builds your business by helping your audience become your clients. Find out about:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 02 Jun 2022 | Creating & Repurposing Content Before Distribution | 00:11:08 | |
Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it? In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI. Find out:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. | |||
| 01 Oct 2020 | How to Generate Unlimited Story Ideas with Melanie Deziel | 00:37:39 | |
When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found? Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help. Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice! Listen to the episode to learn:
Important Links & Mentions
To watch the video, or read the blog post, click here. | |||
| 23 Jul 2020 | How Sharing Your Story Can Grow Your Business | 00:12:07 | |
Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services. Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands! I’ve explained more about why sharing your story can grow your business in this episode of the podcast. Find out about:
This is a brilliant way to use your expertise, experiences, and personality to grow your business. In the current climate, the two great driving forces that encourage sales are storytelling and personal connection. Important Links & Mentions:
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| 06 Oct 2022 | Content Repurposing for Scorecard Marketing | 00:10:34 | |
Have you heard of scorecard marketing? A scorecard is a questionnaire/quiz but instead of just collecting answers it immediately responds with a personalized report. It’s a valuable lead magnet for you, and your audience gets so much value from it too. The good news is, scorecard marketing and content repurposing go hand in hand. In this episode discover everything you need to know about repurposing for scorecard marketing. Find out:
If you want see an example of scorecard marketing in action and discover if you’re getting the maximum value from your content take our scorecard! It’s called The Content 10x Repurposing Effectiveness Scorecard – it asks 21 quick-fire questions about your repurposing strategy, systems and processes, and people and resources. Then it uses the data to create a tailored report packed full of tips and advice on how and where to improve. Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 11 Mar 2021 | The Visual Lounge, Livestreaming & Repurposing with Matt Pierce | 00:45:36 | |
What type of content gets the best repurposing ROI? One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable, and can build a rapport with your audience like no other…livestream video. But don’t take my word for it! TechSmith, one of our incredible clients at Content 10x, has seen firsthand how powerful repurposing livestream video can be. Their weekly show, The Visual Lounge, is a perfect example of just how much content can come from one livestream video…and the impact it can have on growing your audience. Matt Pierce, TechSmith’s Learning and Video Ambassador and host of The Visual Lounge, joins me on this episode to share his top tips on how to start creating videos and why help content can establish you as a thought leader. Find out about:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 17 Sep 2020 | Is There a ‘Best’ Type of Content to Repurpose? | 00:10:31 | |
“What is the one best type of content to repurpose?” I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else. There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too! In this week's episode of The Content 10x Podcast find out about:
Important Links & Mentions: To read the blog post, click here. | |||
| 26 Jul 2018 | How to Run an Email List Building Challenge by Repurposing your Content | 00:09:56 | |
Is building your email list on the top of your agenda? If it’s not, it should be. It’s really important to continuously work on growing your email list. But, do you find the usual lead magnets of checklists, templates, swipe files…a little bit repetitive? Here’s an idea, why not run an online challenge? AND why not repurpose your existing content to create the challenge?! In this podcast episode I talk about how you can run an engaging online challenge by repurposing your existing content! Find out:
For more information, click here. | |||
| 22 Sep 2022 | How to Develop Systems & Processes for Content Repurposing | 00:13:21 | |
Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too. Effective systems and processes help you achieve consistency, which is important for your audience and liked by algorithms – it also helps you manage your workflow. Plus, they can ensure you repeat successes and avoid repeating mistakes. They improve team work too. That’s why they are an absolute must for your content repurposing. Listen to this episode to find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 25 Jan 2018 | Content Repurposing: How To Use Paid Help Effectively | 00:11:01 | |
This week on the podcast I share my ideas on what to do when you have a small budget to invest in getting help with your content repurposing. Content repurposing is a brilliant thing to do, but it does take time and your time is a very valuable commodity. If you decide to get help and have a small budget to do so, then this episode will be super useful for you. I discuss:
Find out more at https://www.content10x.com/15 | |||
| 23 Aug 2018 | How Content Repurposing can Improve SEO with Andy Crestodina | 00:44:56 | |
SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina. With 18 years of experience in SEO and analytics and 10 years of experience in content strategy and blogging, Andy was the perfect person to explain how SEO works and how our webpages rank on popular search engines such as Google. Andy is also a big fan of content repurposing and was keen to explain the real connection between repurposing content and improving SEO. On this week’s podcast find out:
To find out more about the connection between content repurposing and SEO visit: content10x.com/45 | |||
| 01 Nov 2018 | 7 Essentials of High Converting Websites with Matt Eldridge | 00:35:00 | |
Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website. In this episode, my guest Matt Eldridge and I might be able to help you on that journey to having the stickiest website in your niche! Join us to learn:
Read the full blog post at: content10x.com/55 | |||
| 02 Jan 2020 | 8 Content Marketing Predictions for 2020 | 00:16:24 | |
It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. At Content 10x we are always looking at what’s working and not working, what’s hot and not…regardless of the time of year. Listen in to hear my 8 predictions for 2020. Listen in to hear:
If you want to find out more click here | |||
| 10 Mar 2022 | 7 Ways to Repurpose Your Content into Social Media Images | 00:17:25 | |
Social media visuals can boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process? In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way. Find out:
Important Links & Mentions
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 07 Jan 2021 | 7 Content Marketing Predictions for 2021 | 00:14:13 | |
How will content marketing change in 2021? A lot of unexpected things happened in 2020…and they impacted content marketing significantly. We saw an overwhelming number of livestreams, TikTok takeover, and more businesses began connecting with their customers through social media than ever before. But how are these changes and trends going to affect content marketing in 2021? Listen to this episode to hear my 7 content marketing predictions, including:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 19 Jan 2023 | How to Improve Your Interview Skills with Sarah Goff-Dupont | 00:37:51 | |
How do you prepare and conduct a really excellent expert interview? To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker. Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy’s attention, and, as someone who often conducts expert interviews she wanted to delve deeper. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 24 May 2018 | Simple Ways to Repurpose Blog Content onto Instagram | 00:08:44 | |
Repurposing a blog post on Instagram requires a little more imagination and creativity than other social media platforms. With Facebook and Twitter, you can just share a link to your blog post. But when you want to drive traffic to your blog from Instagram, you have to take a more creative approach. Instagram is my favourite social media platform. It takes me away from the noise of Facebook and the chirping chatter on Twitter to a quiet place that tends to be more positive, visually entertaining and fun! Follow me on Instagram here. The platform has over 800 million users, which means it has the potential to spread your content like wildfire. Whether you’re a devoted blogger or you’ve just written your first blog post, and you want to drive more traffic to it, Instagram is your golden ticket. In episode 32 of the Content 10X Podcast, I offer some simple tips and ways that you can repurpose your blog on Instagram to drive more traffic to your post. Find out about:
If you want to drive more traffic from Instagram to your blog post and develop a larger readership, head over to episode 32 of the podcast by clicking here. | |||
| 03 Sep 2020 | Ask, Curate & Create: A Genius Way to Maximize Content | 00:10:39 | |
Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation. You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time. In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content. Find out about:
Important Links & Mentions
To watch the video, or read the blog post, click here | |||
| 29 Feb 2024 | How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman | 00:34:10 | |
Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 06 Jun 2019 | How to Repurpose a TEDx Talk with Mark Asquith | 00:37:09 | |
Delivering a TEDx Talk is a highly sought-after accolade for many speakers. Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel! On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in delivering a TEDx Talk and how he was able to repurpose many aspects of the experience. Tune in to find out:
To listen to the full podcast episode, head over to: content10x.com/86 | |||
| 21 Mar 2019 | How to Repurpose Content on Facebook: What’s Working in 2019? | 00:31:33 | |
There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform. Or, if you’re already creating lots of content on Facebook, how can you repurpose it? I had the pleasure of speaking with Liz Melville, a highly regarded Facebook ads and marketing specialist, with over eight years of experience in promoting brands and businesses online, to find out more. We discussed:
For more info and to read the full blog post, head on over to content10x.com/75 | |||
| 04 Aug 2022 | 3 Ways to Repurpose Long-Form Content into Even Longer-Form Content | 00:09:38 | |
Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience, while helping to cement your reputation as an industry leader. In this episode, Amy shares three ways that you can take your blog posts, podcast episodes, videos and/or webinar content and extend it even further. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 08 Jul 2021 | It Started with Content…How a Food Blog Became a Recipe for Brand Success! | 00:10:43 | |
What ingredients do you need to turn a passion project into a hugely successful brand and business? A cup of great content… Two cups of repurposing… And your own secret sauce! Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you’re hungry for another incredible content story! Find out about:
Important Links & Mentions:
Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter. To watch the video, or read the blog post, click here. | |||
| 01 Sep 2022 | How to Repurpose Content for YouTube Shorts | 00:12:18 | |
Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, there has been a huge rise in the significance of YouTube Shorts. So, how do these short videos differ from the others, and how can you utilize content repurposing to get noticed? In this episode, Amy looks at YouTube Shorts and dissects what you need to know when repurposing content for this feature. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 18 Feb 2021 | How 3 Ebook Downloads became 280m Podcast Downloads | 00:12:43 | |
How can you give your content another chance at success? You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between. Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears. In this episode, part of our new "It Started With Content" series, I reveal how Jamie Morton repurposed his dad’s unknown ebook into one of the biggest podcasts in the world, "My Dad Wrote A Porno." Find out about:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 04 Feb 2021 | 7 Reasons Why You Should Create Episodic Content | 00:11:49 | |
How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But if you have no strategy at all, or if your approach is to create content when you’re inspired, then it’s a bit like throwing your content against the wall and hoping it sticks… The three keys to a successful content strategy are: consistency, quality and distribution. Hit these three on the head and your content strategy will grow your business. In this podcast episode I share why episodic content is the sweet spot between these three main pillars and what benefits it could bring to your business. Find out:
Important Links & Mentions:
To watch the video, or read the blog post, click here. | |||
| 23 Jan 2020 | Repurposing Your Core Content into Companion Content | 00:11:19 | |
What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content. All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, and they’re older than old! We’ve been surrounded by companion content for decades already, but digital content creators have yet to really catch on to this concept. I think that’s going to change very soon, and I’ve got three ideas that you can use to start creating companion content today. In this episode, you can learn:
Important Links & Mentions: To listen to this podcast episode, click here. | |||
| 23 Mar 2023 | 11 Ways to Repurpose your Guest Appearances | 00:15:35 | |
Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent? In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the maximum ROI. Find out:
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter | |||
| 15 Nov 2018 | Automation of Podcast and Facebook Live Repurposing with Hani Mourra | 00:18:19 | |
How much of your repurposing process can be hands-off? At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, Hani Mourra, creator of Repurpose.io. His web completely automates publishing your vlog as a podcast or your podcast as a vlog…and more. Tune in to learn:
For more information and the accompanying article visit: content10x.com/57 | |||