The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers (Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design )
Explore every episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 21 Feb 2022 | Welcome to the Propel Your Practice Podcast | Ep. 1 | 00:08:59 | |
Hello, and Welcome to the Propel Your Practice PodcastThis is our very first episode and I’m thrilled to start this process with you! So, what exactly is this podcast all about? All things digital marketing, of course! The purpose of this short introductory episode is to give you a little bit of background about:
If you can't wait till the next episode to learn more about how you can improve your company's online presence, you’ll get some additional resources below. Are you ready to propel your practice? Let’s do it!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 Feb 2022 | How Do I Improve My Clinic's Website Position Online? | Local SEO, clinic website marketing, SEO 101, online marketing, chiropractic marketing, Ep. 2 | 00:21:53 | |
The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! Welcome to episode number two of Propel Your Practice! In this episode, we’ll go over:
If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. Are you ready to propel your practice? Let’s do it!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 07 Mar 2022 | How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4 | 00:11:17 | |
Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one. Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 28 Feb 2022 | Planning a Picture-Perfect Photo Shoot for Your Company | Plan a clinic photo shoot, photos for your website, photos for social media | Ep. 3 | 00:24:28 | |
With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. And, who better to talk all things photography (and how it will enhance your online presence) than with the one and only Chelsea Erwin Burns. Chelsea is the woman behind the lens of Maris Lifestyle Photography. Having worked with various national brands, she’s recognized as a photography expert, specializing in branding, headshots, and commercial lifestyle photography. But that’s not all; Chelsea sincerely enjoys working with local businesses, helping them build their clientele through unique, uber-targeted images. Here’s what you can expect to take away from this episode:
Are you ready to learn how you can make your photo shoot a smashing success? Hit the link below, and let’s do it! Show Notes
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 07 Mar 2022 | Using Landing Pages to Generate More Leads for Your Clinic | Ep. 5 | 00:29:54 | |
If you’re a clinic that wants to find and connect with more patients, your online presence is key. You likely have a website, perhaps some social media channels, and maybe even an email campaign running. All of this is great (and necessary), but how are your landing pages? What are landing pages? How can landing pages get you more leads? Solid questions. Today, we have the answers. Here’s what you can expect to take away from this episode:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 Mar 2022 | Canned Content: Should You Use It and If So, How? | Website content, social media content, clinic marketing, clinic content marketing, Ep. 6 | 00:26:07 | |
Connecting with your audience through online content is key to your Google success and clinic success, but who has the time to write all that content? Can I just use canned content so I can focus on other things? Canned content does have some advantages, but the short answer to your question: not really. Don’t worry, though; there’s some time-saving advice in store for you. Today we’re going over the best ways to use canned content while catering to your visitors, your brand, your voice, your services, and to Google, of course. Here’s what you can expect to take away from this episode:
[00:02:20] What is canned content? [00:03:35] What are the pros and cons of using canned content? [00:04:54] What should you ask before deciding to use canned content? [00:06:22] What are the two types of canned content? [00:06:49] Should I use canned content for my social media posts? [00:09:01] Should I use canned content for my email campaign? [00:11:40] Should I use canned content on my website? [00:14:19] If my website was built with canned content, what are my options for changing that? [00:15:40] Can I use canned content just for my blog posts? [00:18:20] How do I update my canned content blog posts? [00:20:55] What time-saving tools can I use instead of using canned content?
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 27 Mar 2022 | Using In-Person Events to Boost Your Online Presence | Local SEO, clinic SEO, SEO 101, event marketing, clinic event marketing, online marketing, Ep. 7 | 00:19:39 | |
Your online presence is what gets you Google recognition, a solid reputation, and leads to more and better visitors to your website and your clinic. While on-page SEO strategies (those that are controlled within the webpage) are a huge part of that, you may be surprised to hear how company events can really pay off, too. In this episode, we’re talking to Vanessa Forbes, founder of Karma Goddess Event Planning. She’s going to tell us about the nature of event planning for your business and how events done right can be a big win for your business’s online presence, leading to new patients. Some of the takeaways you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 Apr 2022 | Common SEO Myths & Misconceptions | Local SEO, SEO 101, clinic SEO, medical SEO, Ep. 8 | 00:30:09 | |
Many clinic owners struggle with designing and implementing their long-game SEO (search engine optimization) strategy. And that’s okay, because, hey, you have a business to focus on and SEO can get complicated; especially with so many myths and misconceptions floating around. So we’d like to take this opportunity to clear up some of those SEO myths and go over the old-school SEO practices, bad SEO applications, and just plain wrong SEO implementation. We’re thrilled to sit down with Rachel Lindteigen, content marketing expert and founder of Etched Marketing, to go over the ins and outs of SEO, how to avoid the pitfalls, and how to adhere to genuine, current SEO best practices. Here’s what you can expect to take away from this episode:
Are you ready to learn how to avoid SEO myths and create a solid SEO plan? Let’s do this!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 20 Apr 2022 | How to Use Your Google Business Profile Listing to Generate New Leads | Google maps, local SEO, SEO 101, Ep. 9 | 00:20:02 | |
Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here’s what you can expect to take away from this episode:
Show Notes
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 28 Apr 2022 | How To Get Started With Video Marketing in an Authentic & Confident Way | YouTube marketing, video marketing, clinic video marketing, social media, Ep. 10 | 00:30:23 | |
In our advanced online world, videos aren’t the wave of the future; they’re our current and undeniable go-to for reaching and connecting with audiences right now. But you’re a clinic owner, not a movie maker. Don’t let that stop you! If creating videos seems way out of your wheelhouse, this episode is for you. And, guess what? Learning how to succeed at your video marketing campaign is easier than you think. We have the one and only guru of video marketing for the laypeople, Kara Kull, with us, and we’re going over all the steps to take to make videos that appeal to your audience in the most authentic way. Kara helps small businesses create desirable content that leads to success, and her insight will prove an invaluable resource in your video creation efforts. Here’s what you can expect to take away from this episode:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 May 2022 | Blogging 101: How Do I Write Great Blog Posts? | Blog SEO, blog writing, blogging, Ep. 11 | 00:16:58 | |
Blog. The infamous four-letter word in the content world. I mean, writing a blog takes time, dedication, and creativity… so do you really have to have one? You’re a clinic owner, not a writer. Well, folks, you do. Having a well-written and informative blog can be a game-changer for your business. Don’t stress. We’ll go over the key factors in writing a successful blog post, so you don’t have to guess at it. This is the first in a series that will answer all your blogging questions and concerns. Get your pencil and notebook ready, and let’s start learning how to write great blog posts! Here’s what you can expect to take away from this episode:
Show Notes:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 10 May 2022 | 12 Pro Tips For Creating Better Blog Posts | Blogging, SEO, Ep. 12 | 00:13:53 | |
Welcome to part two of our blogging series! In this episode, we’re giving you some pro tips that help will you write better blog posts because, let’s face it, we’re not all bloggers. When you started in your field, you likely didn’t think that creating content would be part of your marketing plan. However, in this web-driven world, good website content is a necessity. Don’t worry, though; we’ve got you. We know all about writing successful blog posts, and we’re confident our 12 blog writing tips will pay off for you! Here’s what you can expect to take away from this episode:
Are you ready to learn our 12 pro tips for creating better blog posts that lead to more visitors online and in your clinic? Hit the link, and let’s do it!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 16 May 2022 | The Anatomy of an Effective Blog Post | Ep. 13 | 00:18:58 | |
Writing a successful blog post isn’t only about the content provided. To be effective, it must also follow a specific layout or anatomy. We hear you- more stuff to remember. *collective eye roll and deep sigh But not to worry, because we want to give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). We’ve said this before, we’ll say it again: when Google and your visitors are happy, you get more leads, more sales, more patients, more of all the things you want. So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts. Here’s what you can expect to take away from this episode:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 May 2022 | What Do I Do With All My Old Blog Posts? | Blogging, blog SEO, repurposing content, Ep. 14 | 00:12:19 | |
If you’ve been in business a while (or if you haven’t, but just produce content on the regular), you may find that you have loads of blog posts under your belt (or within your website, in this case). That’s great news because you can actually use those blog posts to your SEO and UX advantage! Updating, combining, or purging old blog posts is an excellent way to capitalize upon pre-written content. And, get this, you can even repurpose those old blog posts! Old blog posts can save the day, so we’re giving you how to sort out the good, the bad, and the ugly blog posts. This will contribute to your Google ranking, give your visitors the best possible content, and bring your audience through your doors. Here’s what you can expect to take away from this episode on blogging:
● [00:01:42] What’s the first step to take in knowing whether to save my old blog posts? ● [00:02:07] What’s a junk post? ● [00:04:30] How do I ensure my visitor doesn’t get an error message if I delete a post? ● [00:06:24] Can I combine a series of old posts into one? ● [00:06:48] What should I do with canned content blog posts? ● [00:07:30] What steps do I take to rewrite an old blog post that needs some love? ● [00:09:48] How often should I review my blog posts for accuracy and relevance? ● [00:10:30] What are other ways I can increase my online presence? Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 14 Jun 2022 | 10 Fierce Blogging Tools to Make the Process More Efficient & Effective | Ep. 15 | 00:19:30 | |
Blogging is a great way to connect with your target audience, gain a following, get more website visitors, more patients, and a higher Google ranking. But, if you’re not doing it right, you’re pretty much wasting your time. And that’s the thing, blogging does take time. We’re gonna help you spend it wisely by telling you about 10 tools to make blogging more efficient and effective. If you haven’t read our previous posts about blogging, we highly recommend it. Let your blog do some heavy SEO lifting for you!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 06 Jul 2022 | Why Your Google Reviews Aren’t Showing Up (and what to do about it) | GBP, Google Maps, Google Reviews, Ep. 16 | 00:16:57 | |
Reviews are integral to your marketing efforts, so ensuring they’re displayed on your Google Business Profile listing is crucial. All too often, reviews get lost in the mix, never to be found again. You don’t want that to happen. In order to ensure your Google reviews post on your GBP listing, you need to know the many reasons Google isn’t displaying them so you can take the necessary actions. If you know how to best create reviews the first time, you can provide that valuable insight to your patients (remember, the easier you make it for them to leave a review, the more likely they are to do it). Here’s what you can expect to take away from this episode on Google reviews:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 26 Jul 2022 | Yelp SEO for Chiropractors & Clinic Owners | Local SEO, clinic marketing, Ep.17 | 00:16:56 | |
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 10 Aug 2022 | How to Create the Perfect Contact Us Page for Your Clinic’s Website | website content, website design, Ep. 18 | 00:15:36 | |
Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there! Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:
Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics? Hit the link, and let’s dive in!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 06 Oct 2022 | 12 Reasons Why Your Clinic Website Isn’t Ranking | Clinic website, chiropractic website, SEO, local SEO, Ep. 19 | 00:30:38 | |
Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules. Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. Here’s what you can expect to take away from this episode on why your clinic website isn’t ranking:
Designing a clinic website is no small task; there are a lot of moving parts. But don’t give up! With a little help, getting those online connections will be a walk in the park, and once you have those, you have a website that’s getting you the ranking you deserve. Show Notes:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 18 Oct 2022 | Why Your Clinic Needs an SEO Campaign to Thrive | Local SEO, clinic SEO, chiropractic marketing, Ep. 20 | 00:10:36 | |
SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs. When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. Let’s discuss:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 Dec 2022 | Do You Have a Love-Hate Relationship with Your Website? | Ep. 21 | 00:16:02 | |
Your website should be working for you (getting you the right visitors that turn into patients), so is it? If not, you’re likely leaning more toward hating your site than loving it. We want to help you fix that. If you love the way your website looks, but you don’t have access to it, don’t know how to make edits to it, or aren’t getting the traffic you need, then you’re gonna want to pay attention. Your website is a crucial part of your brand identity and, when done right, gives you loads of credibility. Let’s get you out of your love-hate relationship with your website. We’re going over:
Your website should be an evolving piece of your marketing, so it’s vital that you can jump onto it and take action. Understanding why you need a well-working website will help you know how to design it. Grab your notepad and a seat, and let’s get to learning.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 28 Dec 2022 | Does Your Website Spark Joy in Its Visitors? | Website tips, SEO, website marketing, Ep. 22 | 00:14:12 | |
Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more. Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen. We’re going over the following:
If your website isn’t giving visitors the information they’re looking for (and fast), you’re losing patients to your competition. Don’t take for granted that your website is performing at its best. Learn what to do to make it spark joy for those who visit it. Grab your notepad and a seat, and let’s get to learning.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 24 Jan 2023 | Starting from Scratch: Tips for Setting Up Your Clinic's First Website | SEO, website marketing, Ep. 23 | 00:20:20 | |
Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. We’re going over the following:
If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! Show Notes:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 28 Mar 2023 | No, Sorry, That's Not "Doing SEO" | Local SEO, SEO 101, clinic SEO, Ep. 24 | 00:14:11 | |
By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO. Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site. Show Notes:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 May 2023 | 3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 25 | 00:17:08 | |
ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye. There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them. Learn the three most common ChatGPT mistakes made by chiropractors and other clinic owners and how to make AI work for you (and your audience and SEO game). In this episode, you’ll learn about:
Selected links and other resources related to this episode:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 12 May 2023 | Why You Need to Invest Some Time in Your Apple Maps Listing | Local SEO, Ep. 26 | 00:11:39 | |
Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how. In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 23 May 2023 | 4 Online Listings that Will Help Your Clinic Get More Patients | Local SEO, clinic SEO, Google Business Profile, Bing, Yelp, Ep. 27 | 00:18:14 | |
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include (in this order):
If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Now, let’s get to work on setting up your listings! In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 31 Jul 2023 | Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28 | 00:09:28 | |
Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query. But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts. So tune in, and let us help to propel your practice to higher online visibility.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 07 Aug 2023 | How to Choose an SEO-friendly Company Name | SEO 101, clinic marketing, Ep. 29 | 00:21:31 | |
Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more. So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 14 Aug 2023 | Going Beyond Google Reviews to Improve Your Online Reputation | Local SEO, SEO 101, Ep. 30 | 00:08:30 | |
Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).
• Statistics regarding online reviews • Why Google isn’t the only place you should focus on getting reviews • Other notable platforms for reviews • How to handle negative reviews • And more
• Propel Your Practice Podcast • 81 Online Review Statistics (New 2023 Data) • How to Optimize Your Google Business Profile Listing • Yelp • Apple Business Connect Place Card • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast • Free training: Five SEO Secrets Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 Aug 2023 | Will Rebranding My Company Hurt My Clinic's SEO? | Local SEO, clinic marketing, SEO 101, Ep. 31 | 00:23:23 | |
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change. You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework. We'll also discuss how to determine your target audience, retain the content that drove quality traffic, gradually transition to your new brand, and the importance of a press release. So, don’t be intimidated by a rebrand, join us as we dive into the fascinating world of rebranding and SEO.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 28 Aug 2023 | Google Posts: An Overlooked Google Business Profile Listing Feature | GBP, Google Maps, Local SEO, clinic SEO, Ep. 32 | 00:21:48 | |
Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice. We’re going through Google Post’s recent changes, post types, and the best practices related to this beneficial feature. Plus, you’ll get insights on local SEO and how to best optimize your Google Business Profile listing. From avoiding red flags that could hinder your posts' approval to tracking your post's progress, it’s all covered here. So, gear up to explore the many possibilities of boosting your clinic’s online presence with Google Posts. Show Notes In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 Sep 2023 | Creating Quick & Effective Blog Posts: The Template Approach | Ep. 33 | 00:13:03 | |
You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence. What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to your patients. We'll walk you through the process, using our experience, know-how, and even AI tools to craft compelling titles. But we don't stop there. So, if you’re ready to blog without burnout, cutting your writing time, but never the quality of your work, you’ll want to listen to this.
● What blog templates are ● How to create blog templates ● How to leverage AI to assist you with blog writing ● How to come up with creative names for blog posts ● And more
● Propel Your Practice Podcast ● The Anatomy of an Effective Blog Post ● 12 Pro Tips for Creating Better Blog Posts ● Ready. Set. Rank! Chiropractor Bundle ● Suggest a topic for an upcoming episode of the Propel Your Practice Podcast ● Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads ● Propel Your Practice YouTube Channel Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 26 Sep 2023 | How Do I Improve My Clinic’s Website Rankings? [Rebroadcast] | Local SEO, SEO 101, Ep. 34 | 00:21:34 | |
This is a special encore presentation of one of our most popular episodes from our podcast library. Today, we’ll scratch the surface of how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal. We want to help you achieve it! In this episode, we’ll go over:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 24 Oct 2023 | New SEO & Content Marketing Trends You Need to Know | SEO, AI, content marketing, GBP, Ep. 36 | 00:39:57 | |
Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. Complete episode details: https://propelyourcompany.com/new-seo-content-marketing-trends/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 12 Oct 2023 | Create the Perfect Contact Us Page for Your Clinic’s Website [Rebroadcast] | Clinic Marketing | Clinic Website SEO, Ep. 35 | 00:15:14 | |
On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website. Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:
Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics? Hit the link, and let’s dive in!
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 31 Oct 2023 | Content Marketing: Is Content Still King? | Ep. 37 | 00:14:46 | |
Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does Google really think about AI content? We've also got a couple of key tips that can help your content cut through the noise and genuinely resonate with your true target audience. Are you ready to make your clinic's content the star of the online atmosphere? This episode promises to equip you with effective strategies to create compelling, audience-centered content and optimize it for SEO. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 07 Nov 2023 | How to Use Your Google Business Profile Listing to Generate New Leads [Replay] | Google Business Listing, Google Maps, Local SEO, Ep. 38 | 00:20:02 | |
Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile. Here’s what you can expect to take away from this episode:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 13 Nov 2023 | Blogging Tell All: Answering All Your Questions About Blogging | Ep. 39 | 00:18:54 | |
In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked questions and providing insights specifically tailored to the healthcare industry. From patient engagement to enhancing your clinic's online presence, we'll cover all aspects of blogging that matter most to you. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 20 Nov 2023 | Blogging 101 [Rebroadcast] | Blog, blog SEO, writing for the web, Ep. 40 | 00:16:58 | |
This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details, visit: https://propelyourcompany.com/blogging-101/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 Nov 2023 | The Anatomy of an Effective Blog Post [Rebroadcast] | Ep. 41 | 00:18:58 | |
This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts. For complete episode details, visit: https://propelyourcompany.com/anatomy-blog-post/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 06 Dec 2023 | Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42 | 00:10:36 | |
Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. This is a special encore presentation of one of our most popular episodes from our podcast library. Let’s discuss:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 21 Dec 2023 | 4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43 | 00:18:14 | |
Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. This is a special encore presentation of one of our most popular episodes from our podcast library. The four big online listings include (in this order):
If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Now, let’s get to work on setting up your listings! In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 27 Dec 2023 | Starting from Scratch: Tips for Setting Up Your Clinic's First Website [replay] | Clinic Website & SEO | Chiropractic Marketing & SEO | Ep. 44 | 00:20:20 | |
Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. We’re going over the following:
If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! Show Notes:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 Jan 2024 | First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45 | 00:21:54 | |
Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action. Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients. In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 19 Feb 2024 | New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46 | 00:39:57 | |
Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this episode, you’ll learn about:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 04 Mar 2024 | How to Optimize Photos for Your Google Business Profile | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings | Ep. 47 | 00:12:44 | |
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization. c Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 11 Mar 2024 | #1 SEO Website Tip for Clinics with Multiple Locations | Chiropractic Marketing | Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 48 | 00:10:27 | |
Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking optimization practices and offering scanty information. As well as how your location pages can be your clinic’s digital ambassadors. Let's dive in and discover the essential elements that turn a mundane page into a robust, SEO-friendly location hub. Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 18 Mar 2024 | 12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO | Ep. 49 | 00:21:31 | |
As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go. Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 25 Mar 2024 | Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Clinic's Yelp Listing to Grow Your Practice | Ep. 50 | 00:14:59 | |
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline. Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those! Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:
Are you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 01 Apr 2024 | How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51 | 00:10:28 | |
Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one. Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is. Let’s get this discussion underway; hit the link below and have a listen. Are you ready to propel your practice? Let’s do it! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 Apr 2024 | Online Reviews: Trends, Behaviors, & Platforms | local healthcare SEO, chiropractic marketing, Clinic local SEO, Google reviews, SEO 101 | Ep. 52 | 00:26:11 | |
Navigating the World of Online Reviews for Local Healthcare SEO
This episode goes over:
The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 15 Apr 2024 | SEO 101: Getting Started with Search Engine Optimization | Clinic SEO, chiropractic SEO, marketing for chiropractors, SEO tips | Ep 53 | 00:21:15 | |
SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we’ll go over:
If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. Are you ready to propel your practice? Let’s do it! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 22 Apr 2024 | How to Plan a Picture-Perfect Photo Shoot for Your Clinic [replay], website marketing, SEO 101, clinic website tips, content marketing | Ep. 54 | 00:23:52 | |
Let's plan your next photo shoot! With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 06 May 2024 | Why Your Clinic's Website Isn't Ranking | Clinic Website SEO, Chiropractic Marketing, Local SEO, Ep. 55 | 00:31:01 | |
Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top! Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 May 2024 | The Dangers of Using Canned Content for Marketing Your Clinic | What does Google think of canned website content? Should you use canned content for marketing?, Ep. 56 | 00:26:40 | |
The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 13 May 2024 | Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57 | 00:28:01 | |
First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients.
This episode provides examples for healthcare organizations such as chiropractors, physical therapists, acupuncturists, physiotherapists, and other clinic owners. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 20 May 2024 | ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58 | 00:13:57 | |
In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your SEO. When used correctly, ChatGPT can greatly benefit your blog and get you the SEO boost you’ve been dreaming of. We know it sounds intimidating or foreign to many, but it won’t after this. With these ChatGPT tips, you’ll have the tools to create excellent content with ease and efficiency as your healthcare SEO, website traffic, and user engagement skyrocket. When it comes to your clinic blog, ChatGPT is just what the doctor ordered. Complete episode details: https://propelyourcompany.com/blog-chatgpt-seo/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 27 May 2024 | Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59 | 00:22:20 | |
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 03 Jun 2024 | Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60 | 00:12:12 | |
Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be. We assure you, it’s super simple.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 10 Jun 2024 | Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61 | 00:13:48 | |
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition. Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 17 Jun 2024 | Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62 | 00:19:37 | |
Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 20 Jun 2024 | Marketing Remix | Changes to the Podcast | Ep. 63 | 00:03:53 | |
This mini-episode talks about recent changes to our podcast. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 24 Jun 2024 | SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64 | 00:21:03 | |
Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more. So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 01 Jul 2024 | Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65 | 00:13:11 | |
In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 Jul 2024 | Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66 | 00:14:01 | |
In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 15 Jul 2024 | Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67 | 00:13:06 | |
If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively. We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss. Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)! We go over:
Grab your notebook and get ready to learn all about managing your Google reviews! Episode webpage - https://propelyourcompany.com/how-to-delete-a-google-review/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 22 Jul 2024 | No, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68 | 00:13:35 | |
Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast SEO doesn’t cut it, and learn the crucial steps you need to take to transform these tools into a powerhouse strategy for your clinic's online success. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 23 Jul 2024 | Important: New Google Maps / Google Business Profile Listing Scam | Ep. 69 | 00:05:53 | |
Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for monitoring your Google Business Profile and provide step-by-step instructions for addressing unauthorized pin relocations. Equipping yourself with the tools to safeguard your digital footprint is vital to your online success. By the end of this episode, you'll know how to use an unlinked Google account to correct any erroneous changes and maintain your business's rightful place on the map. Complete episode details: https://propelyourcompany.com/google-maps-scam/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 29 Jul 2024 | Amplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70 | 00:10:07 | |
Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 Aug 2024 | Reviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71 | 00:07:34 | |
Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google). Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 12 Aug 2024 | 5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72 | 00:10:05 | |
In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base. In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience. Tune in and take your clinic's SEO to the next level! Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 19 Aug 2024 | YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73 | 00:13:01 | |
Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/ Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 26 Aug 2024 | Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74 | 00:12:07 | |
Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 03 Sep 2024 | How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75 | 00:13:00 | |
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization. A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So, if you don’t currently have a GBP set up, you’ll want to get that done ASAP. In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively. So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 09 Sep 2024 | Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76 | 00:21:06 | |
Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients. Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries. Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world. Tune in to learn:
And so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 16 Sep 2024 | 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77 | 00:14:16 | |
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart. We’ll discuss:
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 23 Sep 2024 | How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78 | 00:10:53 | |
Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing. Here you’ll learn:
Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details! Episode webpage: https://propelyourcompany.com/online-listings-for-seo/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 24 Sep 2024 | Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79 | 00:18:11 | |
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include:
If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 08 Oct 2024 | Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81 | 00:11:08 | |
Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach. Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how.
Complete episode details: https://propelyourcompany.com/your-apple-maps-listing/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 15 Oct 2024 | Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82 | 00:13:48 | |
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition. Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 01 Oct 2024 | End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80 | 00:06:51 | |
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 22 Oct 2024 | Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83 | 00:12:11 | |
If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you ready to unlock the secrets of SEO with images? Let’s do it. Additional resources and Show Notes related to this episode include:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 29 Oct 2024 | Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84 | 00:13:29 | |
In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored for clinic owners, focusing on writing for patients rather than just for search engines, creating SEO-friendly pages, and avoiding common pitfalls like overwhelming “doctor talk.” Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 05 Nov 2024 | What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85 | 00:23:21 | |
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:
We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence. If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 12 Nov 2024 | Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86 | 00:13:04 | |
If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you. We’ll give you three categories of Google Post-creation guidance:
If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 19 Nov 2024 | Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87 | 00:26:27 | |
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 26 Nov 2024 | SEO 101: How do I improve my website’s position online? | Ep. 88 | 00:20:55 | |
SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we’ll go over:
If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. Are you ready to propel your practice? Let’s do it! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 03 Dec 2024 | 12 Features Hurting Your Website’s Performance (And How to Fix Them) | Ep. 89 | 00:21:53 | |
Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away. In this episode of The Clinic Marketing Podcast, we reveal 12 things you need to remove from your clinic website immediately—and explain why letting them go is critical. By addressing these areas, clinic owners can not only enhance their website's UX but also improve search engine optimization (SEO) and attract more patients. The ultimate goal? To design a digital space that reflects your clinic's brand while inspiring, informing, educating, and engaging your audience. Tune in to make your website a true asset to your practice! Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 10 Dec 2024 | Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90 | 00:11:27 | |
Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
Today we’ll go over:
We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 23 Dec 2024 | Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92 | 00:10:14 | |
Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. With competition comes the ever-present need for a highly strategic local SEO campaign. Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients. Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.
We'll go over:
Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 16 Dec 2024 | How to Write a Professional Bio That Stands Out [template included] | Ep. 91 | 00:08:04 | |
Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition. Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze. 👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 30 Dec 2024 | 3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93 | 00:14:45 | |
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart. We’ll discuss:
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 30 Dec 2024 | Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94 | 00:07:08 | |
As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic. In this special year-end recap, we’re counting down the most popular episodes, including:
🎧 Revisit these top strategies to make 2025 your best year yet! For all episodes, visit our podcast page here: The Clinic Marketing Podcast. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 06 Jan 2025 | AI Meets Local Search: Game-Changing Updates for Clinic Marketing & ChatGPT | Local SEO | Ep. 95 | 00:11:12 | |
This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cover:
✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||
| 14 Jan 2025 | How Local SEO is Different from Traditional SEO: Key Differences You Need to Know | Ep 96 | 00:10:47 | |
This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡ | |||