In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision. 

Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders.

Timestamps:

• 00:00 - Introduction to the episode

• 01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy

• 02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling

• 02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches

• 04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience

• 06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities

• 07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences

• 07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In today's episode, I’m joined by Jacque McCormack, a performance and ICF-certified executive coach and consultant with more than 15 years of experience. 

Since the way we respond to situations not only impacts us but our teams, families, and those around us, we first discuss how to better understand our mental patterns. Then she shares how to quickly develop strategies for managing stress and anxiety effectively to make better decisions to improve our future.

Jacque introduces the "Wyldfig" five-step model for resilience, providing listeners with actionable techniques to regulate emotions, develop personal growth, and achieve lasting stability in their professional and personal lives.

Timestamps:

• 00:28 - Episode Introduction about Personal Resilience and Leadership Development

• 01:35 - Jacque's Background and Focus on Resilience in Leadership

• 04:10 - Patterns of Fragility Among Business Leaders: How Stress Affects Leadership

• 07:00 - The Brain as a Prediction Machine: Overcoming Mental Patterns

• 09:21 - The Foundation of Resilience: Introducing the Five-Step Model

• 13:07 - First Step: Pause—Developing Mindfulness Techniques

• 18:29 - Second Step: Catch—Identifying Negative Thought Patterns

• 20:55 - Third Step: Shift—Using Empathy to Reframe Negative Thinking

• 25:09 - Fourth Step: Feel—Understanding Emotional Triggers

• 27:28 - Fifth Step: Act—Taking Measurable Steps Toward Growth

• 31:00 - Debunking the Left-Brain/Right-Brain Myth: Balancing Logic and Creativity

• 34:08 - Consistency Over Perfection: The Power of Small, Repeatable Actions

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Jacque McCormack

https://www.wyldfig.com/ 

https://hudsongroupconsulting.com/

Connect with Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

How to grow your brand and business on LinkedIn without posting.

• find the right people
• get them to notice you
• initiate conversations that lead to discovery calls

Timestamps: 00:00 Introduction: Why LinkedIn is critical for brand growth in B2B 01:15 The power of LinkedIn Sales Navigator: How it helps you find and connect with the right decision-makers 03:09 Filtering for precision: Using specific search criteria to locate ideal prospects for your business 04:30 Crafting connection requests: Keep them personal, concise, and genuine for better acceptance rates 05:39 Engaging through comments: How thoughtful commenting on posts builds credibility and interest organically 07:06 Bonus tip: Leveraging DMs to create authentic, mutually beneficial conversations with your connections 08:29 Closing thoughts: The importance of adding value to every interaction and an invitation to connect or collaborate Connect with Christie Bilbrey http://www.christiebilbrey.com hello@christiebilbrey.com LinkedIn:   / christiebilbrey   Instagram:   / christiebilbrey   Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns. 

You’ll also hear actionable tips on how to be authentic in email marketing in 2025, leverage AI effectively, and use lifecycle marketing and newsletters to build trust, drive engagement, and boost ROI.

Timestamps:

• 00:00 Introduction to the episode and today’s guest, Jaina Mistry

• 02:00 Jaina’s career journey: From Buffy fan sites to email marketing leadership

• 06:30 How early influences shaped Jaina’s approach to creativity and strategy

• 10:00 What Litmus does and how it helps marketers optimize email campaigns

• 14:30 The challenges of email rendering across platforms and how Litmus solves them

• 18:45 Key features of Litmus: personalization tools, testing capabilities, and analytics

• 20:00 AI in email marketing: How marketers are using it and its current limitations

• 23:15 Practical ways to use AI for ideation and content creation in email campaigns

• 26:00 Changing consumer behaviors: Building trust and standing out through email

• 30:00 Why email marketing is not dead: The long-term impact of consistent email strategies

• 35:00 Personalization strategies that go beyond first-name greetings to create real connections

• 38:00 Lifecycle marketing: Using email to guide consumers from awareness to action

• 42:30 The importance of showing up consistently in inboxes and building brand loyalty

• 46:00 Why newsletters are a powerful tool for thought leadership and relationship building

• 48:00 Final advice: Be curious, creative, and focus on connecting with humans

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

⁠http://www.christiebilbrey.com⁠

⁠hello@christiebilbrey.com⁠  

LinkedIn: ⁠https://www.linkedin.com/in/christiebilbrey⁠

Instagram: ⁠https://instagram.com/christiebilbrey⁠ 

Grow Your Business as a Podcast Guest: ⁠https://bit.ly/pod-guesting⁠

Create Your Buyer Persona: ⁠https://bit.ly/3H4Q2Hw⁠

Connect with Jaina Mistry

State of Email Trends Report by Litmus: https://www.litmus.com/resources/state-of-email-trends

State of Lifecycle Marketing Report by Litmus: https://www.litmus.com/resources/state-of-email-lifecycle-marketing 

LinkedIn: https://www.linkedin.com/in/jainamistry 

To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to give us tools to do this. He is the founder of GiANT, a best-selling author, speaker, creator of the 5 Voices assessment, and several other leadership and communication books and tools. 

Jeremie shares insights and tools to help us notice, understand, and adapt our default behaviors and triggers so that we can lead ourselves better, why building an authentic personal brand matters, and how to shift the way we view and communicate with others based on how they see the world. 

Timestamps:

• 00:00:00 - Introduction by Christie Bilbrey

• 00:02:15 - Jeremie's early business ventures

• 00:03:23 - Lessons learned from private equity and company roll-ups

• 00:04:10 - The importance of treating people as assets, not liabilities

• 00:05:13 - Authentic brand building and the creation of meaningful content

• 00:06:03 - Explanation of the high support and high challenge leadership model

• 00:08:00 - Visual tools for self-awareness and behavior change

• 00:09:02 - Introduction to the 5 Voices model

• 00:12:00 - The significance of understanding personality types in leadership

• 00:14:10 - Jeremie's approach to public speaking and tailoring messages to different audiences

• 00:21:14 - The concept of self-awareness and leading oneself effectively

• 00:24:02 - Practical tools for improving personal and professional relationships

• 00:25:17 - The importance of authenticity in building a personal brand

• 00:28:13 - Overcoming the comparison trap and finding your unique vision

• 00:30:22 - Final thoughts on personal growth and leadership from Jeremie

• 00:32:00 - Jeremie's metaphor of being a good fountain and its application in leadership

Key Takeaways:

1. Authenticity in Branding: Building a personal brand requires authenticity. It's crucial to know your unique abilities, stay true to yourself, and avoid the pitfalls of comparison and imitation. Authentic leaders attract genuine followers and create lasting impact.

2. Treat People as Assets: Effective leadership hinges on recognizing the potential in people and treating them as valuable assets rather than liabilities. This mindset shift can significantly impact company culture and performance.

3. High Support and High Challenge: The best leaders provide a balance of high support and high challenge, akin to a Sherpa guiding climbers. This approach helps individuals achieve their highest potential while feeling supported.

4. Understanding Personality Types: Utilizing tools like the Five Voices model can enhance communication and teamwork by recognizing and addressing different personality types. This leads to better alignment and more effective leadership.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Links and ways to reach Jeremie Kubicek and Christie Bilbrey

Jeremie Kubicekjeremiekubicek.com 

summit.giantos.com/store/pro

LinkedIn: https://www.linkedin.com/in/jeremiekubicek/ 

Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona

In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of brands that each evoke a unique emotional response to help you determine what you want your personal brand to communicate. I also explain the "invisible gap"—what happens when your online presence doesn’t match the expectations set by your reputation—and why this could be costing you valuable opportunities. 

You’ll find out how to strategically craft a brand that resonates with your audience, attracts premium clients, and opens up new opportunities.

Timestamps:

• 00:00 - Introduction: Is building a personal brand worth it?

• 00:37 - Defining a brand: Insights from Alex Hormozi's presentation on brand outcomes

• 02:56 - The benefits of a strong personal brand: Premium pricing, opportunities, and more

• 05:04 - Why a strong personal brand speeds up sales and builds loyalty

• 07:30 - Understanding the "invisible gap" and its impact on missed opportunities

• 09:53 - The importance of consistent online presence and brand representation

Key Takeaways:

1. Charge Premium Prices: A strong personal brand allows you to command higher prices for your services, as clients associate you with a desirable outcome.

2. Increased Opportunities: When your brand is well-defined, opportunities will seek you out, reducing the need for constant outreach and positioning you as a go-to expert in your field.

3. Shortened Sales Cycle: With a recognizable brand, potential clients already trust and understand the value you offer, which speeds up the sales process and increases conversion rates.

4. Avoid The Invisible Gap: You risk losing potential business you didn’t realize was considering working with you. If you don’t have enough credibility and presence online that reflects your brand's values, expertise, and messaging, it can turn away prospects who considered working with you but perceive a disconnect between who you claim to be and what they see when they search for you online.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to Reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Instagram: https://instagram.com/christiebilbrey 
Free guide: Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it’s crucial to go beyond just competence and pricing when presenting yourself to prospects.

Timestamps:

• 00:00 Introduction: Why Brand Storytelling Matters for Growth

• 00:26 The Importance of Story in Building Client Loyalty

• 01:42 The Risk of Being Viewed as a Commodity

• 03:46 Identifying What Makes You Unique: Personal Stories and Experiences

• 05:08 The Difference Between a Story and a Resume

• 06:04 Using Universal Emotions to Relate to Your Audience

• 08:42 The Role of Vulnerability in Building Trust

• 10:19 Differentiating Your Brand in a Saturated Market

• 11:35 How to Craft Brand Stories that Inspire Action

Key Takeaways for Business Leaders:

1. Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty.

2. Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you’ve faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators.

3. Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable.

4. Inspire Action Through Strategic Storytelling: Effective brand stories aren’t just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that’s becoming a client or engaging with your brand in a new way.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal branding agency, Latinpresarios.

We discuss why introverts can and should pursue growing a personal brand based on his own experience, the most common challenges introverts experience with building personal brands and how to overcome them, as well as strategies, frameworks, and a secret weapon everyone can use to build a compelling personal brand that enhances professional presence and attracts business opportunities.

Alejandro also provides personal brand statement examples to help you create your own: https://latinpresarios.com/personal-branding-statement-examples/ 

Timestamps

00:00 - 01:26: Introduction by Christie Bilbrey

01:27 - 05:08: Alejandro shares his background and journey

05:09 - 06:18: Leveraging personal branding as an introvert

06:18 - 07:10: Benefits of creating long-lasting content

07:10 - 08:37: Importance of online presence in personal branding

08:37 - 10:12: Common challenges in developing a personal brand

10:12 - 11:34: Overcoming imposter syndrome and understanding content competition

11:34 - 13:09: Setting realistic expectations for content creation

13:09 - 14:33: Importance of templates and professional help

14:33 - 16:17: Strategic content creation for bottom-of-the-funnel keywords

16:17 - 18:03: Tactical SEO strategies and competition analysis

18:03 - 19:28: Writing about prices and competition to build trust

19:28 - 21:00: Effective use of pricing information in content

21:00 - 22:33: Managing burnout and balancing energy in networking

22:33 - 23:57: Tips for avoiding burnout and maintaining consistency

23:57 - 25:25: Building personal brand stories and statements

25:25 - 27:02: Structuring personal stories for maximum impact

27:02 - 30:00: Examples of personal branding stories and their elements

30:00 - 33:05: Testing and refining personal stories for engagement

33:05 - 36:38: Importance of a well-crafted personal brand statement

36:38 - 38:12: Crafting and practicing personal brand statements

38:12 - 41:11: Recording and analyzing presentations for improvement

41:11 - 43:00: Using social media profiles effectively

43:00 - 45:19: Final thoughts and additional resources for personal branding

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to reach Alejandro Sanoja and Christie Bilbrey

Alejandro Sanoja

www.latinpresarios.com 

LinkedIn: https://www.linkedin.com/in/alejandrosanoja/ 

Personal brand statement examples: https://latinpresarios.com/personal-branding-statement-examples/ 

Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona

Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characteristics that will strengthen your brand.

To learn more about working with Christie Bilbrey, go to www.christiebilbrey.com. 

Today, we kick off our new series on personal branding, designed to help you uncover and communicate what makes you unique in a way that elevates your brand, distinguishes you from every competitor, and draws more of the right prospects and audiences to you. 

In today’s episode, we delve into the importance of building a personal brand, identifying who should focus on it, and the eight essential characteristics to include. 

You’ll leave with a greater understanding of what’s possible with a personal brand and clarity on practical tips to enhance yours today.

Timestamps

[00:00] Intro

[02:22] Who should focus on building a personal brand

[08:21] Expertise: Highlighting your skills and knowledge

[09:43] Experience: Sharing your journey through stories

[12:49] Stories and lessons learned

[14:11] Personality: Authenticity in personal branding

[15:52] Values: Identifying your core values

[17:34] Purpose: Defining your business goals

[17:52] Reputation: Managing how others perceive you

[20:38] Successes and unique perspectives

Key Takeaways

1. Highlight Expertise: Share the types of clients and topics or types of work that resonate the most with you and that have yielded the most success. The passion you exude will naturally inspire and draw your audience to you.

2. Be Authentic: Authenticity is crucial in personal branding. Don’t show up differently than you are. Present yourself genuinely to avoid burnout and build trust with your audience. 

3. Manage Your Reputation: Consistently pour goodwill and credibility into your brand. This helps build a strong reputation that can withstand negative feedback or publicity and demonstrates to your audience that you care, are reliable, and an expert at what you do.

4. Share Your Experience Through Stories: Use storytelling to make your experience relatable and engaging. Sharing specific anecdotes takes your audience behind the scenes into what your work really involves and helps them connect more deeply with you on a personal level.

Tune in next time as we discuss five exercises to help you develop a personal brand that gets noticed.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

Christie Bilbrey’s LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Free guide: Create Your Buyer Persona

Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating what master storytellers have done for centuries, I share how to make your personal brand stories memorable with your audience. I provide a step-by-step breakdown of how to craft compelling stories that resonate with audiences, the power of conflict, clarity, and resolution in creating a memorable narrative. 

You’ll be able to immediately implement this approach to your brand’s stories to increase engagement and improve the results of your calls to action.

Timestamps:

• 00:00 - Introduction

• 00:28 - Overview of storytelling essentials

• 00:55 - Importance of storytelling for personal branding, business growth, and being memorable

• 02:16 - The Three-Act Play format: Breaking down the classic storytelling structure

• 04:08 - Introduction to my six-step story structure for effective storytelling

• 05:14 - Setting the scene: How to paint a picture that captures attention

• 08:07 - Using conflict to create connection and build brand relatability

• 12:52 - Demonstrating transformation: Showing evolution in your brand narrative

• 14:21 - Crafting a resolution and the power of a clear call to action

• 15:04 - Ensuring the call to action aligns with the audience’s emotional journey and brand objectives

Key Takeaways for Business Leaders:

Incorporate Conflict Early for Engagement: To captivate an audience, introduce conflict early in your storytelling. Business leaders should frame challenges or disruptions that align with their brand values, ensuring the narrative is both engaging and authentic.

Use Visual Details to Set the Scene: When telling your brand story, be precise and vivid with details. This technique not only helps your audience visualize the scenario but also makes your narrative more memorable, engaging both their conscious and subconscious minds.

Show Vulnerability to Build Trust: Sharing personal struggles and pivotal moments humanizes you as a leader. CEOs can leverage this vulnerability to foster deeper connections with their audience, making their brand not only memorable but also more trustworthy.

Conclude with a Clear Call to Action: Every brand story should end with a purposeful and actionable outcome. Ensure that the resolution motivates your audience to take a specific, aligned action, driving both their engagement and your business objectives forward.

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Christie Bilbrey

http://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbreyInstagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw

2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and strengthening. I give you some questions to help you re-examine your life in a new way that will help you understand what you need to change and how to do it.

You are not your brand! In today's episode, I’m calling out a lie that’s everywhere in marketing and it’s holding business owners hostage in their mindset. I’m sharing my brand storyteller’s perspective of why you are not your brand. You might think that to authentically connect with your brand story, it means that you are your brand. I’m going to share how my clients and I have all struggled with this. I hope this mindset shift brings you more freedom and success in your business.

This interview with Kat Coroy, a London-based brander, designer, and Instagram course creator, discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business, creative ways businesses are meeting the needs of their customers now, working from home with kids, life lessons to instill in kids during this crisis. We also discuss how to grow your Instagram at any age, the right mindset to adopt, and how to reduce comparison traps.

Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces to any major goal you want to achieve.

Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to prepare for the emotional rollercoaster you go on as a business owner. What do you do when you realize you need to change direction? What do you do when you aren't sure what to do next? And how do you handle the waiting as you try to figure it all out? Today's episode covers all of that.

So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode shares creative and practical tips that grow your business while inviting your audience in to experience the journey with you. Learn five ways Kanye has effectively communicated his recent pivot to his audience and how you can uplevel your brand story through your pivot.

This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some stories to help you get outside the box to creatively think of new and entertaining ways to draw in more of your audience and keep them coming back.

This episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away from you.

Today's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get to find out. We dig into Ashley's past and begin connecting the dots into how certain events shaped her heart and mind to lead her to the work she does today. Most potential clients hesitate to say yes because they don’t trust you enough. When you show them your character, credibility, and mindset through your story, it will quicken the sales process and develop deeper relationships with existing followers and clients. Find out how I do this in today's episode.

The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into helping him - working their hearts out for free for months to help accomplish this goal - based solely on the story of his vision for his business and his determination. This episode explores how he was able to use his story to accomplish this and lessons you can use in your own business to get others on board and excited to work with you and partner with you.

In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.

Is growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I share some distinct ways you can include storytelling into your channel branding.

Pinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by leveraging your brand story and your keywords. Do you need to include Pinterest marketing in your strategy?

With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts.

Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a guest on other podcasts, and must-have supplements you need on your podcast.

Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen.

It's shifting away from mathematical algorithms that favored keywords for SEO purposes and using more AI to shift toward the way searchers think and what will be most helpful for them.

Is this the death of SEO?

Today’s episode shares what is going on, some of the big changes, and what you can start doing to take advantage of these changes to SEO with your branded content.

Want a great example of a company who built a hugely successful business based on their brand story?

You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.

This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business.

They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.

Do you waver on making decisions because you don't want to make the wrong decision? And what kind of negative ripple effects do you fear might happen from making the wrong decision when it comes to your business?

Fact: paralysis by analysis or staying safe and not taking a risk is what people do most of the time.

I have done this countless times.

How will you really know if you're making the right decision in business and what is the best approach?

Sometimes taking the leap can backfire on us. Several years ago, before I started this business, I planned to open a business in private aviation.

During the process of preparing to start that business, I decided to take a flight lesson because I wanted to know first hand the industry I was about to join and pilots respect other pilots.

What happened scared the daylights out of me and helped shaped a decision that changed the trajectory of my career.

In today's podcast episode, I dive into this gray area of what to consider with major business decisions and how long to wait before pulling the trigger on a decision. When is it better to play it safe?

Many of us linger in indecision land and feel uncomfortable talking about these situations.

Today's episode opens the conversation and discusses how to navigate the uneasy decisions and the thought process we use when making decisions.

Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn them into clients? Today's episode shares how to interpret this advice so that your audience connects with you and you connect with them.

Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself?

What is holding you back?

If that's you - and honestly, who doesn't want to improve their brand - then today's podcast episode is just for you. In today's episode, you'll learn:

• what determines your brand (hint: it goes way deeper than your IG bio or photos)
• who stole pieces of your brand that you never realized
• how that affects the way others perceive your brand
• and what you can do about it

If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different – in fact it hasn’t even happened yet. This episode shares a one of the most powerful types of story that every business owner needs to include in their marketing.

It's easy to become so focused on the brand stories and messaging we share with others in our business that we often gloss over the stories we tell ourselves with our mindset. Today's episode reveals how to avoid a big potential wipeout in your business, so that you can strengthen your foundation while enjoying a richer life in the meantime.

How do you share your biggest wins and accomplishments without coming across as a show off? This episode shows you how to share your big, proud moments in a way that’s humble and meaningful for your audience.

Learn why it makes a difference for entrepreneurs and business leaders to connect with audiences through the nostalgia of going retro with stories.

Are you sabotaging the stories in your content marketing without realizing it? That may be the reason you don't have the connection with your audience that gets bigger results with your marketing. Find out what you might be doing and how to fix it to grow your business now.

Sharing vulnerably can feel scary but nothing else comes close to drawing in an audience like vulnerability. Many business owners resist because they fear damaging their credibility with prospective customers. There’s a right way and a wrong way to share vulnerably. Today’s episode teaches how to approach vulnerability to draw in your audience like a magnet.

There are several ways to tell your brand story. Many business owners stop sharing their brand story because they don't want to sound like a broken record. But since you have new followers all the time, it's important to share your brand story regularly to connect with new followers and prospective clients. Today's episode teaches how to share your brand story in a ton of different ways for different purposes. Find out how to keep it fresh, new, and tailored to a specific goal each time you share it.

The hidden goal of great marketing isn't sales, educating your audience, or storytelling just for the sake of storytelling. This episode reveals what the hidden goal of marketing is, so you can start using this to grow your following and your business in a way your audience will love.

I know how frustrating it is to work hard on content only to feel like it goes into a void. To create effective content that consistently converts, make sure you have clear buyer personas. This episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas, go to https://bit.ly/3H4Q2Hw.

This episode helps relieve some of the anxiety that comes with setting the big business goals we often set at the start of the new year. I hope this helps you think through simplifying your approach to achieve more of the success you want.

Episode 30: The Role of Emotions in Business Decisions with Jessica Hottle What role should emotions have in your business? Should you rely on your emotions or push them away? It’s important to pay attention to your emotions to see what needs to be addressed, not to make the decision for you. It’s your response to your feelings that can lead you to bad places. Mindset is 99% of life. Honor your feelings without minimizing them. If you’re suffering, it’s ok to visit that place but don’t take up residence there. Feelings can overwhelm you and try to control you, or if put in the proper place, use them as a warning system that there is a problem you need to address. Lean into the logic side of you as you investigate why you feel your emotions. Don’t rely on one or the other. Learn how to combine them to make the right decisions, asking God to lead you. Learn more about today’s guest, Jessica Hottle: www.jessicahottle.com www.instagram.com/jessicahottle Get her new book, Face Off with Your Feelings: https://www.amazon.com/Face-Off-Your-Feelings-Embrace/dp/B09M53NV88 Connect with Christie Bilbrey www.christiebilbrey.com www.instagram.com/christiebilbrey hello@christiebilbrey.com

In today’s episode, I break down the ingredients of a thought leader and how to become one.

I like Thought Leadership Lab’s definition of a thought leader, “Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality and know and show how to replicate their success.”

How to create content that shows you’re a thought leader.

Today’s episode details how to get started or strengthen your role as a thought leader by walking you through how to clearly define key aspects of your brand: your mission, message, and buyer personas. If you want help creating strong ideal buyer personas, grab my free download, Create Your Buyer Persona.

Earlier, I defined exactly what a thought leader is and what types of content their audiences want from them. Now, you use the pieces you just defined about how you can give your audience exactly what they want in each of those areas.

So, if you feel like you’re a thought leader, or that you have the ability to become one, tune into today’s episode for a deep dive into who a thought leader is, how it benefits you to become one, and what you need to do to start showing up as a thought leader now.

Links in the episode & ways to reach Christie

www.christiebilbrey.com
hello@christiebilbrey.com
Download the free guide: Create Your Buyer Persona  
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Episode 32

Thought Leadership Series

Podcast Guest Speaking

Today’s episode shares a strategy that grows your thought leadership by consistently speaking as an expert in front of other audiences as a podcast guest speaker.

This year I moved to an agency model to help clients get booked on podcasts as guest speakers because I found it’s an incredible way to grow your business. In this episode, I discuss why you should consider adding podcast guest speaking as a key component of your marketing strategy as well as tips on how to get started and show up as a thought leader.

Why do I recommend that you include podcast guest speaking as part of your marketing strategy?

It’s important to reach out to your existing audience to nurture those relationships but consistent growth happens when you get in front of new audiences on a regular basis.

Speaking as a guest expert on someone else’s podcast benefits you because that host has an established audience who trusts them. When he/she introduces you as an expert in your field, the audience will automatically associate you as an expert in your field without requiring you to sell yourself on why you are an expert. Your credibility is built in. What a relief!

As a platform, podcasting is unlike other digital marketing platforms because more than 80% of people tune in for an entire episode, which often lasts for 30-60 minutes. This gives ample time to share who you are, your stories, what’s influenced you, and your recommendations. In a single episode, you can accomplish what would otherwise take nearly a dozen touchpoints. It’s an incredibly fast way to grow the know, like, and trust factor to build your authority and generate quality leads.

If this sounds like something you’d like to learn, tune into today’s episode to take a deeper look into how to grow your business and authority with podcast guest speaking.

A glance at today’s episode …

>{ 1:56 to 2:49 } Since podcast guest speaking is my agency’s signature offer, I’m today’s featured speaker and am sharing all of my top tips on the subject. Find out why I shifted my business to emphasize podcast guest speaking and why I recommend you include it in your marketing strategy.

>{ 3:19 to 3:43 } Podcast guest speaking grows your business by introducing you to new audiences as an authority and expert in your field. When you turn this strategy into a system, you will experience consistent growth by continually speaking in front of more of your ideal audiences.

>{ 5:20 to 5:55 } Podcasting is a unique platform because 80% of audiences tune in for the entire episode. Most episodes last 30 to 60 minutes, giving you ample time to showcase your personality, expertise, wisdom, and recommendations. You can cultivate new relationships with a brand new audience in a single episode.

>{ 7:41 to 8:20 } How do I go about it? What do I recommend first? How do you maximize your efforts?

> { 13:50 to 14:17 } You’re booked, now what? How do you prepare to be a great guest and show up as a thought leader? What should be the focal point of the interview? How do you monetize your efforts?

>{ 22:51 to 23:18 } Once your episode airs, that episode’s link will go to work for you for years to come. Learn several benefits of each episode and how to maximize your results.

Links in the episode & ways to reach Christie

www.christiebilbrey.com

hello@christiebilbrey.com

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

We have a special guest joining today’s episode. Taylorr Payne is the CEO and co-founder of SpeakerFlow, a software and coaching company that helps professional speakers grow their businesses by providing them with the coaching and systems they need to stay focused on booking more speaking gigs.

Taylorr shares with us two primary ways to grow thought leadership in the digital marketing world, content marketing and partnership marketing.

To display more credibility in your content marketing, create your own studies and statistics by reaching out to individuals and gathering your own information. This makes your content more reputable and more likely to be shared.

Partnership marketing introduces you to someone else’s audience as an expert they can trust in your area of expertise. Examples of this are guest speaking on podcasts, YouTube channels, as well as social media platforms. You can also write guest blogs, speak at conferences, host combined webinars, and more.

Keynote speeches are the big kahuna of the paid speaking world. Curious if your keynote deserves the big bucks? Learn Taylorr’s definition of what a keynote is to make sure you’re presenting what event planners and audiences expect.

Tune into today’s episode to hear more about the wealth of information Taylorr Payne has to share with us all on paid speaking and keynote speeches. You can head over to speakerflow.com to learn more about Taylorr and what SpeakerFlow offers.

This episode at a glance:

>{3:17 - 12:55} Guest speaker, Taylorr Payne, shares a deeper look into the experiences that shaped him and his business, SpeakerFlow.
>{13:00 - 18:29} Taylorr gives his outlook on what it means to be a thought leader, including two great ways to grow your thought leadership with digital marketing. Get his specific approach as well as his process to grow a strong paid speaking business.
>{18:59 - 20:38} Find out exactly what a keynote speech is, how to price yours (this may surprise you!) and how to maximize your pitches to book more high-paid speaking gigs.
>{23:10- 24:42 } A look into speaker bureaus, a few big ones to know, as well as how and when to utilize them.
>{24:43 - 26:51} How to build a smart process to get booked as a paid speaker.
>{27:13 - 31:36} What is the expected timeline from initial research to payday? Plus, a technique that will sometimes help you shrink that timeline.
>{33:22 - 36:00} Learn more about speakerflow.com and how it provides the systems, tech, and coaching needed to grow paid speaking businesses.

Links in the episode & ways to reach Christie

https://speakerflow.com
taylorr@speakerflow.com
https://www.linkedin.com/in/taylorrpayne/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

The Secrets to TikTok for Business

In today’s episode we hear from Sam Vlasceanu, a TikTok coach teaching business owners to how to create engaging content that converts followers into paying customers. She shares how TikTok isn’t just for dancing teens, but can grab and hold the attention of your ideal prospects.

Sam shares that to show up as a thought leader on TikTok, you want to keep your videos short, simple, and to the point. Instead of trying to fit a wealth of information into a 30-second video, create a series to share with your audience.

Learn Sam’s tips to show up as a thought leader in your TikTok videos with shareable content like explaining the mistakes your audience is making that prevent them from achieving their goals.

Sam recommends an MVP approach for TikTok, meaning minimal viable product. Don’t aim for perfection, aim for done or you’ll never post a video. Aim for 50% of what you expect it to look like, post it, and test out the demand to see what works before you waste any time, energy and money with anything you do.

Tune into today’s episode to hear Sam’s TikTok tips that will help you take the plunge with TikTok and start with a smart approach for your business.

This episode at glance …

• The first step to take on TikTok as a business owner
• How to find your ideal audience on TikTok
• The types of content to share for your business
• Sam’s tips and tricks and dos-and-don’ts for Tiktok
• Confused about hashtags on Tiktok? Sam clears this up with tips on how to use hashtags on TikTok
• What to keep in mind when repurposing TikToks to Reels and other platforms
• Learn about the “for you page” on TikTok, how it works, and how to use it
• Tips to make TikTok easy and effective for growing your business
• Ideas for shareable content your audience will love
• Tips for women to look and feel confident and comfortable on camera when creating Tiktoks

Links in the episode & ways to reach Christie and Sam Vlasceanu

https://www.thetiktokcoach.ca/
samantha.vlasceanu@gmail.com
Instagram: https://www.instagram.com/thetiktokcoach/
LinkedIn: https://www.linkedin.com/in/samantha-vlasceanu/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Become a Better Interview Guest with Mike and Kim Barnes

Thought Leadership Series

Today’s special guests are Kim and Mike Barnes of Barnes Team Media. They bring a unique perspective as they both worked on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years, including more than a decade at KVUE in Austin. Mike was an award-winning sportscaster at KVUE for over 29 years. He was named Best Sportscaster in Austin for 17 years and Best in Texas four times.

Now they coach clients on camera impact in virtual communication, video and media interviews, and public speaking. They also recently launched a business named Parenting Aging Parents to support and guide others who are busy balancing careers, raising kids, and caring for aging parents. 

In today’s interview they share powerful takeaways to help you immediately improve your interview skills. Whether you’re an introvert or extrovert, you can show up comfortably and composed in interviews. They share how confidence in speaking in front of others is a state of mind and a choice you make. 

When it comes to preparation, Kim and Mike share that asking the host questions in advance is key to preparing to have a great interview. Focus on the key points you want to make and any stories you can share about them. 

Something many interviewees don’t realize is that you’re in control of the conversation and you get to choose how to answer every question and that helps you steer the interview the way you want it to go. 

Think mindfully about how your words are coming across and speak clearly on your speaking topic, so that the audience can easily understand and follow along. Avoid jargon.

Kim and Mike teach how to overcome nerves and fear with the reminder that you’re the expert on your business and your life’s stories. They share advice on how to get out of your head when you feel stuck, so that you can confidently, authentically connect with the audience and enjoy the process.  

Tune into today’s episode to learn how to become a great interview guest with Mike and Kim Barnes.

This episode at glance …  

> (5:00 - 5:20) Remember that the audience is listening to you as the expert and you need to own that. It can help you control the conversation.

> (5:25 - 6:00) Don't think about everyone who will watch or listen to the interview. Keep your focus on the interviewer or if you're speaking to a camera, then imagine one single person who enjoys everything you say and have a conversation with them.  

> (6:00 to 6:20) It doesn't matter whether you are an introvert or extrovert. Neither makes you better or worse as an interviewee. Showing up confidently is a state of mind and a decision you make ahead of time.

> (6:25 - 7:00) Even if you're comfortable in interviews, that doesn't necessarily mean you're good at it. You still need to think in advance about the most important things you will share with your audience. 

> (8:30 - 10:00) To set yourself up for success, there are some critical details you should ask the host in advance. 

 > (14:00 to 17:59) How to handle interviews when the interviewer isn't asking you the questions you really want to answer. Learn how to take control of the conversation while staying positive and friendly.

> (18:25 - 22:48) Learn how to give soundbites.  

> (23:50 to 30:38) How to authentically connect with your audience, especially in the online world. 

> ( 30:47 to 35:00 ) How to let go of the fear of sharing your story and knowledge. Don’t wait to give interviews until you're ready or you never will. 

Links in today's episode to connect with Mike and Kim Barnes & with Christie

https://barnesteammedia.com/

kim@barnesteammedia.com

https://www.instagram.com/barnes_team_media/

https://www.linkedin.com/company/barnesteammedia/

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Grow Your Business on LinkedIn with Dr. Melissa Henault

Thought Leadership Series

In today’s episode, we hear from LinkedIn expert Dr. Melissa Henault. Melissa teaches entrepreneurs and small business owners how to leverage LinkedIn to attract ideal clients and business partners. She leads the Burn Out to All Out mastermind as well as the LinkedIn Method Academy. 

Some top tips …

When it comes to LinkedIn, think of it as your own personal digital storefront. You don’t want to be a business owner or thought leader showing up as an employee. You only have 2 to 3 seconds to catch someone’s attention on LinkedIn which is why branding is so important.

When it comes to reaching out to make new connections on LinkedIn, go the extra mile and write a personal message. When receiving requests to connect, ask what piqued their curiosity about your profile to give you an opening to share what’s currently going on in your business. 

Melissa lists several ways to repurpose content you already have into engaging content to grow your results on LinkedIn, so make sure to take notes.

To avoid burnout, take off the mask and show up as your authentic self. It will be more life-giving for you and refreshing for the right audience who wants to connect with you. 

Tune into today’s episode for more details about growing your thought leadership on LinkedIn. 

This episode at glance … 

>> How should the content shared on a personal page differ from the content shared on a company page? 

>> Consistency is key when it comes to any social media platform.

>> Best practices when it comes to repurposing content. 

>> Outreach ideas to use when searching for connections on LinkedIn. 

>> Extra tips on making LinkedIn a positive experience and pursuing it in a way that it doesn’t drain you.

Links in the episode for Dr. Melissa Henault and Christie Bilbrey

Dr. Melissa Henault
https://www.livethefreelife.co

LinkedIn: https://www.linkedin.com/in/dr-melissa-henault-7074ab25/
Instagram: https://www.instagram.com/melissa_henault/

Christie Bilbrey
www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Become a Better Interviewer with Mike and Kim Barnes 

Thought Leadership Series

In today’s episode, we learn how to become a better interviewer from our guests Mike and Kim Barnes. If you remember from our last episode, they have a unique perspective after working on the news for 30 years. Kim was an award-winning reporter and news anchor for 15 years and Mike was an award-winning sportscaster for 29 years. 

Now, they coach clients on camera impact in virtual communication, video and media interviews, and public speaking through their business, Barnes Team Media. They also recently launched a business named Parenting Aging Parents to support and guide others caring for aging parents. 

In today’s interview, Kim and Mike share how we can become better interviewers. When it comes to interviewing, don’t just stick to the questions. Take your time and listen to what the person you’re interviewing has to share, respond accordingly, and pay attention to a great story you may have otherwise missed.

When it comes to preparation, know what the focus of the interview is whether it’s the topic or the actual person. Look for common ground and allow the conversation to flow comfortably. 

If your interview starts to sound scripted, you may begin to lose the connection. The interaction between a host and guest during an interview is so important because it keeps the guest comfortable and focused as well as holds the audience’s attention throughout the interview. 

To learn more about becoming a better interviewer, tune into today’s episode for Kim and Mike’s insider interviewing tips. 

This episode at glance … 

> ( 0:16 to 1:53 ) An introduction on guest speakers, Kim and Mike Barnes and Barnes Team Media. 

> ( 2:18 to 6:28 ) How can I become a stronger interviewer and make the most out of each interview? Make the guest comfortable by having a regular conversation with them a few minutes beforehand. This helps them relax, focus on you, and treat the interview more like having a conversation with a friend so that it goes smoothly and is more interesting for your audience. 

> ( 6:30 to 13:42 ) How to avoid coming across in the wrong way when interviewing when you want to hear a specific topic. Being a better listener and aware of what the person you’re interviewing is sharing with you. 

> ( 15:50 to 17:22 ) What are they saying? What means a lot to the person you are interviewing? Take the time to truly listen to their answers and respond to what they want to share with you. 

> ( 17:40 to 21:00 ) What to look for when interviewing? Tips to research and prepare for the interview. 

> ( 21:30 to 27:48 ) What separates great interviewers from others? 

Links in the episode & ways to reach Kim & Mike Barnes and Christie

https://barnesteammedia.com/

kim@barnesteammedia.com

https://www.instagram.com/barnes_team_media/

https://www.linkedin.com/company/barnesteammedia/

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Episode 38: Strengthen Your Mindset with Laura Terrell

Thought Leadership Series

Today’s guest, Laura Terrell, is an executive coach with more than 25 years of experience as a legal and business insider. Prior to coaching, she was a Special Assistant to the President at the White House, a senior level appointee at the U.S. Department of Justice, an equity partner in two large global law firms, and in-house counsel at a publicly traded company.

In today’s episode, we discuss how to develop and strengthen critical mindsets needed to achieve long-term success as well as the mindsets holding us back from boldly stepping into our role as thought leaders. 

Laura covers how to shut down negative mindsets and tips to strengthen our minds with confidence, perseverance, and resilience in the face of setbacks.

We explore how Laura has developed these mindsets and how she has helped others manage and walk through emotional and mental roadblocks holding them back from making big decisions, leading well, and stepping into new challenges. 

Some top tips … 

No one is immune to fear, especially the fear of failure. As you feel the grip of fear, interrupt the emotion by asking yourself a few key questions to help remove fear’s debilitating effect and map out a healthier, productive thought process to address the underlying issue. 

To strengthen your resilience during a difficult time or crisis, focus on recalling a time when you were able to learn something new and do something differently that was difficult for you. Regardless of how much larger or smaller that may seem in comparison to your current situation, remind yourself that you were capable of learning and adapting then and you can do it again. This shifts your mind to a positive place, helping you approach the current struggle with the view that it is possible for you to overcome it.  

As you make this shift, you will begin to see options appear that can help you address or mitigate the situation. 

Laura has a great definition of imposter syndrome that will change the way you see it and help you dismantle the power you give it in your life.

Today’s episode at a glance…

>>(4:10 - 7:02) Common mindset issues that hold people back from making big jumps forward in their career. 

>>(7:03 - 12:23) Questions to ask yourself when you feel the onslaught of fear and overwhelm. These will help you start thinking clearly again quickly.

>>(12:57 - 17:35) A new way to view imposter syndrome that dismantles its power over you. How to find the confidence to start something new when you don’t have faith in yourself.

>>(17:45 - 19:45) A mindset shift you need to make when leaving a well-established business to start your own. To help you navigate pivots in your career, begin developing your network of resources to bounce ideas off of or help you with pieces that you were accustomed to others taking care of in the corporate or 9-5 job you left. 

>>(19:46-20:44) The pre-work and research you can do before you make the jump into starting your own business or making a major pivot. Test your mindsets, open yourself up to creative ideas, and stay willing and ready to make shifts as needed to continue to grow and excel in your career. 

>>(21:20 - 23:39) Tips and questions to ask yourself to help you adapt more quickly to change.

>>(23:48-29:15) Tips to develop perseverance as the realities of starting and owning a business set in and the excitement wears off. How to refocus your mind when hurdles feel insurmountable. 

>>(29:25-) How to shift your perspective and begin to move forward after a failure that makes you feel stuck.

Rate, Review, & Follow on Apple Podcasts

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Links in the episode for Laura Terrell and Christie Bilbrey

Laura Terrell
https://lauraterrell.com/ 

LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/ 

Christie Bilbrey
www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Thought Leadership Series

In today’s episode, we hear from our guest speaker Jody Fisher, an award-winning publicist with 20+ years of experience in New York City and national media markets. At Austin Williams, he leads the agency’s public relations practice. As a former New York City radio reporter, Jody brings a new room assignment that’s savvy to his work that seeks to make stories immediately interesting and actionable to reporters and editors leveraging his strong relationships across print, broadcasting, and digital outlets. 

Today’s episode discusses how to: develop a strong strategy for pitching the email, identify the right media outlets and contacts, structure your pitches, and best practices for follow-up.

With PR, any time you pitch the media, the pitch needs to stand out, be actionable, and written as briefly as possible. Decisions are made very quickly in a newsroom. Reporters are bombarded with pitches each day. Not only does your pitch need to stand out, but it needs to be brief enough for the reporter to say to it in 10 seconds. Otherwise, they will pass on it. If you send a reporter something they have to think about or figure out, they will skip for something else that was an easy yes. 

Jody recommends the following template when pitching the media:

“I’m pitching you X person who can talk about Y subject for your Z area of focus.“

This quick pitch template demonstrates that you’ve done your research, you know what they cover, what they’re looking for, and you’re matching up what you’ve got with what they need.

Some top tips … 

When it comes to communicating and pitching, whatever you’re giving them has to be actionable and clear. You want to grab their attention with what you have and what they need. Short and simple is best. 

Get familiar with who covers the area that you’re working with to develop relationships so that you can meet your key targets, by subject matter and geography. Don’t sell anyone short. Learn why it’s a good idea to work with reporters at all levels, including those at the bottom rung. If you’re looking to reach out and follow up after a pitch, keep it short and simple. Don’t just follow up on checking in, share something that’s beneficial for the reporter as well, such as why you think your guest will fit into their piece or their area of focus.

Tune into today’s episode to hear Jody Fisher’s expert insights into how to pitch the media as a thought leader. 

This episode at glance … 

>> ( 7:29-10:37) Jody shares his opinion on the best way of becoming a thought leader and what a thought leader is. 

>> (10:42-11:48) How to approach pitching and the one-sentence successful pitch template to pitch any guest for any type of media.

>> (12:30-16:30) How to find the right outlets for your guest and the contact at each outlet?

>> (16:40-20:20) Find out how to develop relationships and credibility with contacts in the media.

>> (20:55-24:00) How and when to follow up on your pitch. Plus, the bonus piece to improve every follow up.

>> (24:46-26:44) Is it still ok to call contacts at the media or is email better?

>> (27:10-32:42) How to develop a strong strategy for pitching the media.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links in the episode & ways to reach Christie

https://www.jodyfisherpr.com/

jodyfisher@live.com

Instagram: https://www.instagram.com/jodyfisher70/

LinkedIn: https://www.linkedin.com/in/jodyfisher/

Twitter: https://twitter.com/ThePRPodcast1

Twitter: https://twitter.com/jodyfisher

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

In today’s episode, we hear from our guest speaker Kate Doster, email marketing expert, creator of the online course, Love Your List 2.0, and host of the cult-hit podcast, Inbox Besties. Kate helps business owners understand, enjoy, and make more money with email marketing. 

Today’s episode discusses how to approach email marketing in your business, shift your mindset to make more money from email marketing, how to plan out your newsletters and sequences, and how to quickly and easily become consistent.

Some top tips … 

Start writing faster and write the way you naturally speak by using talk-to-text on your devices or a transcription service to help you finish your first draft quickly. Plus, learn the reason why it’s so important to write the way you speak for email marketing and every type of communication with your audience. 

Learn how to use the powerful sales phrase “which is why” to make more sales with your emails.

The “yeah, but” brainstorm technique to come up with freebie ideas your audience needs. 

This episode at glance … 

>> (9:45-13:45) How to get comfortable with email marketing, write faster, and write the way you naturally speak 

>> (14:00-19:05) How to plan your newsletters or broadcast emails and the type of content you should and shouldn’t send to your subscribers

>> (19:20-20:45) How often should you focus on sales in your emails - and how to develop a sales mindset

>> (20:48-22:50) Easy, casual selling techniques to incorporate into every email you send

>> (23:35-27:45) How to overcome blocks and hesitations with selling to your audience

>> (27:50-29:30) Help your audience understand who the right buyers are for what you offer as well as how to become the type of person who can achieve great results from what you offer

>> (30:30-31:45) Change the results of your sales sequences by changing shifting your mindset to one of inviting friends to a party instead of simply trying to hit sales numbers.

>> (31:49-38:00) Sales sequence structure and welcome sequence structure 

>> (43:00-50:00) A quick way to brainstorm freebie ideas that will attract your audience

>>(50:00-56:00) Different ways to share your credibility and authority in email marketing

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Kate Doster & Christie Bilbrey

www.katedoster.com 

kate@katedoster.com 

Get two years worth of email ideas: katedoster.com/2years

Instagram: https://www.instagram.com/kate_doster

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Be The Hero of Your Story

Buckle up! Today I’m sharing my beef with something that’s commonly taught in brand storytelling - that you should be the guide, not the hero. 

After years of studying storytelling, brand storytelling and otherwise, creating an online course that helps business owners share better brand stories, and working with clients to craft their brand stories, I have some thoughts on the subject.

People don’t typically go out of their way to read a great book, go to a movie, or hang a poster on their wall of a supporting character. Kids and adults all over the world love heroes. They want to see what a hero did, how they did it, what makes them tick, what they had to overcome. They want to cheer for a hero who can show them what’s possible in their own life. It’s the hero that fills them with new excitement and momentum to move forward - not their trainer or coach.

Not that coaches and trainers aren’t important or have helpful information to share, but part of teaching is entertaining and the hero is the center of the excitement. That’s who people want to connect with - someone who has been there, done that.

Listen as I share why we shy away from sharing our stories from the perspective of the hero, how to shift your perspective on sharing stories from this perspective, core pieces of great stories, how to share more of the parts your audience desperately wants to know, and a different way to think about digging into the process of finding the right details to create stories that immerse your audience in it as though they are experiencing it.

A glance at today’s episode … 

(1:10-3:35) Why I don’t think you should think of your brand stories from the perspective of being the guide. I share why I think it’s both ok and important that you show up as the hero of your story. 

(3:40-5:30) What stops us from sharing our stories as the hero?

(5:40-7:35)  How to share your story from the hero’s perspective without feeling uncomfortable doing it.

(7:40-10:00)  Share stories more effectively by including these core parts. 

(10:05-11:57) How our minds like to mess with us that make us shy away from sharing the pieces of our story that can serve our audience the best and draw them closer to us in trust and relationship. 

(11:58-13:29) Another way to think about the process of what’s involved in creating great brand storytelling. 

Ways to reach Christie

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram Marketing for Women Over 40 with Amy Studer

Thought Leadership Series

In today’s episode, I talk with Amy Studer, a social media manager and Instagram trainer for women over 40. Amy started her social media business at 50 years old and inspires and equips other women over 40 to stand out and grow their businesses with social media. 

Today’s episode discusses how to shift mindsets that are holding you back from showing up consistently and confidently on Instagram, ideas for easy and effective content, and tips to simplify the content planning, creation, and scheduling process from start to finish.

Some top tips … 

Just start. To shut out the negative thoughts paralyzing you from showing up on Instagram the way your audience needs to begin developing relationships, you need to give yourself grace and get started. Done is definitely better than perfect and will help you show up as relatable to your audience.

If reels feel too daunting, start with stories. One idea is to share your to-do list every few days. This easy story shows your audience the various ways you are working, growing, and living your expertise every day. This demonstrates that you are someone to follow to learn more about your niche.

Stop trying to be an early adopter of every new feature Instagram rolls out. Instead, focus on getting comfortable showing up and sharing pieces of who you are and what you do.

This episode at glance … 

>> (7:30-11:40) The biggest roadblocks that hold back women over 40 from going all in with Instagram marketing 

>> (11:45-16:25) How to come up with more content ideas in your everyday life

>> (16:30-19:15) How to show up on Instagram as a thought leader

>> (19:20-21:25) Bio and profile photo must-haves

>> (21:30-23:45) Advice on handling Instagram’s constant changes 

>> (23:50-24:55) Do we need to go all in with reels

>> (25:00-26:55) How often should you view your competitors’ Instagram

>> (27:00-29:25) Where should we go to find inspiration for our content 

>> (29:30-32:25) Quick tips to incorporate more of your brand in your photos 

>> (32:30-33:40) Apps and tips to simplify the process

>> (33:45-35:00) An advantage to showing up on Instagram when you’re over 40

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Amy Studer & Christie Bilbrey

www.amystuder.com 

Instagram: https://www.instagram.com/boiseboutiquesocial/ 

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Thought Leader series finale - My Favorite Takeaways from Each Episode in this Series

Thought Leadership Series

This is a solo episode in which I get to share some of my favorite takeaways from each of the 11 episodes in this series. This series includes interviews with experts who discuss topics ranging from defining exactly what a thought leader is to how to develop stronger relationships and make more sales with your audience through email marketing to how to successfully add keynote speaking to your business.

I start by walking you through the approach and mindset I used to create this series and I hope you finish today’s episode inspired, with ideas to implement right away, and possibly with a desire to go back and listen to some episodes to glean more of the golden tips my guests shared. 

This episode at glance … 

>> (2:30-6:00) Episode 31 takeaways about what a thought leader is, what an audience comes to a thought leader for, reasons why you should focus on becoming one, the initial questions you should ask yourself to develop the right strategy, and how to build thought leadership into the foundation of your messaging.
 

>> (6:10-9:38) Episode 42 takeaways for Instagram success with Amy Studer include simplifying the process by shooting and recording inside the Instagram app on your phone, unfollowing your competitors, and easy ideas for reels and stories every day.
 

>> (9:48-11:03) Episode 40 takeaways for email marketing with Kate Doster include simplifying the process by focusing each email on only one thing, she also shares about recording yourself with an app on your phone as a faster way to figure out what to write to communicate the way you normally sound in conversations, she also gives a subtle approach to help you bring in more sales in every email you send.

>> (11:05-12:35) Episode 39 takeaways for pitching the media with Jody Fisher include whittling your pitches down to a single sentence because the media is bombarded with pitches and he recommends sharing the topic you want to discuss for a particular reason or angle you know the reporter will want. For follow up, he again recommends keeping it to one sentence and adding something extra about why you think you or the person you represent is the perfect fit for the piece the reporter is writing.

>> (12:35-16:05) Episode 38 takeaways for strengthen your mindset with Laura Terrell include knowing that no one is immune to fear, so never feel alone or less than simply because you feel fear. Resilience is one of the most important traits to develop.  Everyone fails but what matters most is learning from the experience and understanding how to recover from it. She also shares a great way to shut down feelings of imposter syndrome by shifting the way you define it.

>> (16:06-18:27) Episode 37 takeaways for growing your business on LinkedIn with Dr. Melissa Henault include showing up on LinkedIn as a business owner, not an employee. This means that your banner should include your branding, not the default plain blue banner. Also, your headline should share the solution you offer clients, not a list of titles like your job title, podcaster, author, etc. You’ll stand out on that platform and reach more of your target audience when you share authentic and vulnerable posts.

>> (18:30-20:48) Episode 36 takeaways for becoming a better interviewer (for podcasters and others) with Mike and Kim Barnes include not just sticking to the pre-planned questions. Stay engaged in the interview and respond to the answers they share. It may lead you to great insights that you never would’ve found otherwise. When preparing, identify whether the focus of the interview is on the person or the topic and plan accordingly. Finally, before you start recording the interview, spend a few minutes developing a rapport with the person you’re interviewing to put them at ease and to have a more natural, comfortable conversation.

>> (20:50-24:15) Episode 35 takeaways for becoming a better interview guest with Mike and Kim Barnes include thinking about your biggest fan and imagining yourself having a conversation with that person instead of thinking about everyone who may watch or listen to your interview. This helps you to relax and enjoy the conversation more, which will definitely come across to your audience. Stop imposter syndrome in its tracks and know that the person interviewing you already sees you as the expert, so you don’t need to worry about whether or not you come across that way. Think about when you have conversations about your field with colleagues and how excited and passionate you are to chat about your area of expertise. Let that flow through your interview. Finally, even though you don’t control the questions, you have complete control over every answer. Prepare your main talking points ahead of time and look for ways to include them in your answers.

>> (24:20-26:55) Episode 34 takeaways for TikTok for business with Samantha Vlasceanu include understanding how to use it for your business and how to avoid the overwhelm of video creation by planning videos as part of a series. Pick a topic and break each tip into a 30-second video. This makes your content more binge-worthy and makes it easier for you to create. Spend some time upfront doing research to find your audience and identify the right hashtags to attract them.

>> (26:59-29:15) Episode 33 takeaways for paid speaking with Taylorr Payne include starting the process of becoming a paid, keynote speaker by checking out speaker bureau resources to do some research. In terms of how quickly you can get results with paid speaking, the timeline is often 6-12 months, so remember that you’re playing the long game as you approach paid speaking. When it comes to pricing, you may be significantly undervaluing yourself. He gives tips on a good starting point and how to adjust from there. Also, when developing your pitch, put yourself in the shoes of an event planner and the results they are held accountable for in order to have a successful event. Show them how you can help them achieve their results.

>> (29:25-34:45) Episode 32 takeaways for podcast guest speaking with me include why I shifted gears in my business this year to focus exclusively on booking my clients as podcast guest speakers. I share why I believe every business owner needs to include this strategy in their marketing plan. Essentially, it’s the only place in online marketing where your audience gets excited to show up and dive into a single piece of content for 30-60 minutes. You can build a relationship and establish the know, like, trust factor in a big way with one episode. You can get in front of an audience that’s perfectly targeted for your business that you didn’t have to spend any time creating. You’re introduced as the expert, so you don’t have to sell your credibility as hard. It’s a great way to generate leads, grow your SEO, and strengthen your brand by having a conversation with someone for 30 minutes in the middle of the workday and then quickly going back to taking care of the rest of your day. It’s extremely convenient and efficient. 

Keys to success include starting with a strong, clear strategy. Determine exactly what you want to be known for, who you want to get in front of, which topics will be most appealing to the hosts and audiences you want to connect with, and keep your pitches short. Include a couple of your top credibility pieces, share the connection you have with that particular show, the topic you want to discuss, and how that will benefit the audience.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Use Evergreen Funnels to Grow Your Business with Bailey Richert

Sales Series

In today’s episode, I talk with Bailey Richert, an evergreen funnel expert. Bailey has worked with Russell Brunson, founder of ClickFunnels, on several summits, and has helped her clients and students sell millions of dollars worth of info products and escape the “revenue rollercoaster” that comes with repeated live launching. 

Today’s episode discusses what an evergreen funnel is, its most important components, what holds businesses back from utilizing this powerful strategy, and how to set up your business's future success with evergreen funnels.

This episode at glance … 

> (14:40-19:30) So many online course creators haven’t taken advantage of evergreen funnels because they are accustomed to using live launches, they don’t carve out the time needed to develop a strong evergreen launch strategy, and it can be expensive to optimize the funnel and traffic from paid ads, content, or otherwise. It’s important to remember that evergreen launches can help bring in consistent income on an ongoing basis without requiring your full attention the way live launches do.

> (19:40-23:30) How to establish urgency and scarcity with an evergreen funnel.

> (23:40-11:03) Defining what an evergreen funnel is and the most important elements of an evergreen funnel.

> (29:40-32:30) Biggest mistakes people make with evergreen funnels.

> (32:35-35:10) Specific types of funnels for different types of products.

> (35:50-38:50) Take your evergreen funnel knowledge to the next level with the free evergreen challenge.

> (38:55-43:02) How to know if an evergreen funnel strategy is right for your business.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps my content reach a wider audience of other amazing business owners like you who want to build stronger businesses. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then share what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Bailey Richert & Christie Bilbrey

https://evergreenmachine.com

Join her Evergreen challenge: https://evergreenmachine.com/challenge?affiliate_id=906078
(In complete transparency, this is an affiliate link, so I will receive a commission if you make a purchase through her training.)

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Email Marketing with Kyle Stout 

Sales Series

In today’s episode, I talk with Kyle Stout, founder of Elevate & Scale and email marketing expert. He helps 7-figure product-based entrepreneurs elevate their brands and scale their growth.

Today’s episode discusses how brand storytelling helps connect your products and services 

to your customers, how email marketing enhances your business and builds the relationship between your business and its customers, and tips on understanding your customers and creating products for their needs. 

Some top tips … 

Create a story that resonates with your customers. Sales often lack a human connection, leaving customers feeling like it’s a one-sided relationship. Business owners should focus on connecting with their audience, confidently sharing how their products and services speak to their customers needs and desires. 

Email marketing not only drives sales but it continues to nurture relationships between businesses and their customers. To speak more directly to your target audience, create customer personas to help you get inside the heads of your customers, identifying what they like, how to appeal to them, and most importantly, how your products or services will solve their problems or needs. 

Many business owners fear that all emails must promote or sell a product and miss the opportunity to connect with their customers. By sending fun holiday emails, weekly newsletters, and emails educating them about a specific product, service, or feature, businesses show customers they genuinely care for them. 

This episode at glance … 

>> (9:50-14:38) Tips to connect more deeply with your audience by using emotion when speaking about your products and services

>> (14:38-18:00) How to come up with more content ideas to tell your brand story

>> (18:20-21:50) Two categories that will help the success of your sales 

>> (21:56–-23:40) Tips and ideas to create content for email marketing

>> (23:46-26:23) How to start an email list with customer life cycle 

>> (26:22-29:00) How to use email marketing to share a specific benefit of your product 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Kyle Stout & Christie Bilbrey

www.elevateandscale.com

LinkedIn: https://www.linkedin.com/in/kyle-stout-6804a117

YouTube: https://www.youtube.com/channel/UCLjeqLuTNUhhhDFw0YSzTxA

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Understanding and Owning Your Confidence with Nicole Kalil

Sales Series

In today’s episode, I talk with Nicole Kalil, an author, leadership strategist, respected coach, and host of “This Is Woman’s Work” podcast. Nicole is passionate about redefining women’s work, and coaching women in business on what is and isn’t serving women and leaders within organizations.

Today’s episode discusses what confidence actually is, the ways it differs from what society has led women to believe it is, and how to combat harmful mindsets and behaviors that derail women from building that true confidence from within.

Some top tips … 

Recognize that true confidence is essentially just trusting yourself and that it is internal. Confidence is not a feeling you get through external sources (ie. compliments) but a conscious choice that you make. It’s not “fake it till you make it,” but “choose it till you become it.”

Some examples of mindsets and behaviors that can derail you from building true confidence from within are being too judgemental and comparing yourself to others, listening to head-trash, trying to achieve constant perfection, overthinking, and seeking external validation. 

To combat these derailers, it’s important to take action, not feeling intimidated by failure, utilizing positive affirmations during moments of doubt, and not overcommitting but still holding yourself accountable to the commitments you do make.

This episode at glance … 

>> (6:30-9:00) Why women struggle more with confidence during adolescence and adult years

>> (10:45-14:50) What is confidence, really? 

>> (15:10-17:00) The confidence con

>> (17:00-19:15) Common confidence derailers

>> (20:30-27:00) Confidence builders to combat these derailers

>> (27:55-30:05) Nicole’s book, Validation is For Parking: How Women Can Beat the Confidence Con, coming out October 4, 2022

>> (30:10-35:00) How Nicole overcame the daunting task of writing a book

>> (35:00-35:55) The need for business books written from the feminine perspective

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Nicole Kalil & Christie Bilbrey

http://www.nicolekalil.com/

Nicole’s book, "Validation is for Parking": https://nicolekalil.com/book 

Instagram: https://www.instagram.com/nicolemkalil/
Podcast: This Is Woman’s Work

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

SEO With Glenneth Reed

Sales Series

In today’s episode, I talk with Glenneth Reed who is an SEO, Google Ads, and online marketing expert. With her background in marketing, technical writing, and product management, Glenneth works with small business owners and online entrepreneurs to increase their visibility on Google so they can attract new customers and become more profitable.

Today’s episode discusses what SEO is, the most important factors to consider, the role of social media in SEO, and how to optimize Google Analytics.

Some top tips …

SEO stands for Search Engine Optimization and it is optimizing your website so search engines can find the content on your site and allow you to be more visible to your audience. SEO can be customizable depending on which search engine you’re focusing on and what kind of site you’re trying to promote.

The two most important factors to consider when utilizing SEO are site speed and performance, especially on mobile devices. For content, it’s important to focus on the title tag so Google prioritizes your page and an effective meta description so that your audience is drawn to your site.

Social media can be crucial for SEO and it’s important to make sure your content is shareable across different platforms. It’s also important to utilize Google Analytics to identify where your traffic is coming from and recognize that SEO developments take months to show results.

This episode at glance …

>> (6:00-6:50) What is SEO?
>> (6:55-11:00) What are the most important factors to improve SEO for websites?
>> (11:45-14:45) How to compress images for your website and why it matters
>> (15:50-18:10) Main content-related factors to consider
>> (18:15-22:30) How to optimize your social media pages through SEO
>> (22:35-24:50) Why it’s important to plan ahead for websites
>> (25:00-26:35) What role does link building play in SEO?
>> (26:40-30:00) Creating content for Google vs. your audience
>> (30:05-36:20) What to focus on in Google Analytics

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Glenneth Reed & Christie Bilbrey https://www.thevisibilitymethod.com/ SEO checklist: https://www.thevisibilitymethod.com/product/seo-checklist/
Instagram: https://www.instagram.com/glennethdotcom/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Get More Sales with Better Website Copy with Reese Spykerman

Sales Series

In today’s episode, I talk with Reese Spykerman, a design and copywriting consultant who helps small businesses increase their websites’ revenue by optimizing the online buying experience.

Today’s episode discusses how copywriting can bring in more sales to your website, how to write a headline that connects you with your audience, the importance of knowing your clients' desires, and the best headline formula.

Some top tips …

Don’t sound too formal. Business owners have this preconceived notion of what copywriting should look like due to school. Copywriting should be conversational and help the business create a personal connection with your customers. It is important to talk with your customers rather than talking to them.

Headlines should catch the attention of your customers. The headline is the most important element of your homepage. It should be genuine, conversational, and overall inviting. Having three to four headlines on your website will make it easier for the audience to engage with your business.

Stop writing generic headlines. Your customers want to know you're their best friend, so create a headline that is specific to them.

This episode at glance …

>> (10:30-15:50) What are the most important aspects of your homepage and what needs to be included >> (15:50–18:06) Advice on how to connect with your audience through your pain points
>> (18:07-20:54) What businesses get wrong when creating a home page
>> (20:55-31:44) The best formula to use: Say goodbye formula
>> (32:17-35:05): Tips on improving your website by changing your “submit” button

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Reese Spykerman & Christie Bilbrey

https://www.designbyreese.com/
www.instagram.com/reesespykerman
https://www.linkedin.com/in/designbyreese/

www.christiebilbrey.com
hello@christiebilbrey.com
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
https://instagram.com/christiebilbrey
https://www.linkedin.com/in/christiebilbrey 

Grow Your Business Like a Weed

Sales Series

In today’s episode, I talk with Stu Heinecke, Wall Street Journal cartoonist and author of How to Grow your Business Like a Weed as well as How to Get a Meeting with Anyone. 

Today’s episode discusses how business owners can organically grow their businesses like weeds by collaborating and finding their own unfair advantages.

Some top tips … 

Entrepreneurs often feel there is a specific and classic success model they need to follow for their business. Business owners often need to change their mindset and not let their emotions and fear of failure get in the way of trying untraditional techniques to grow their businesses. 

Sharing ideas, supporting others, and not seeing everyone as competition but rather as collaborators. Power in business happens when mindsets change and we begin to naturally collaborate, and build symbiotic relationships, just like weeds do.

This episode at glance … 

>> (5:00-12:30): Start into the publishing industry and how to get a meeting with anyone

>> (12:30-20:30):  Advice on showing your value to potential clients and finding connections

>> (20:30-23:30):  Weeds strategy: Collaborating

>> (23:30- 29:00): The model to growing your business like weeds

>> (29:00-42:00): How to identify and build an unfair advantage for your business

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Stu Heinecke & Christie Bilbrey

Stu Heinecke author site (Get first two chapters free)): https://stuheinecke.com/

LinkedIn: https://www.linkedin.com/in/stuheinecke/

How to Grow Your Business Like a Weed on Amazon: https://amzn.to/3FO16bM

How to Get a Meeting with Anyone on Amazon: https://amzn.to/2PNpFff 

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Mastering Sales Conversations with Victor Antonio - Part I

Sales Series

In today’s episode, I speak with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20- year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. 

Today’s episode discusses how women business owners can shift their thinking about sales, develop an effective sales strategy, and experience more peace and success by applying commonsense, neuromarketing techniques.

Some top tips … 

Entrepreneurs in this economy often believe they need to be better and more discounted than their competitors. Victor says this is not necessarily the case. He believes in providing value for value and establishing a symbiotic relationship with consumers. Entrepreneurs need to find confidence in their sales strategies and become an advocate for their clients and prospects to establish trust and to imbue the buyer with the confidence needed to make the buying decision. 

Victor has graciously given my audience access to two of his books, Mastering the Upsell and Response Block Selling. If interested, please email me at hello@christiebilbrey.com to receive your copies.

This episode at glance … 

>> (4:00-7:30): How Victor got into sales

>>(7:40-14:30): Mastering the sale and finding out why people buy

>>(14:30-18:30): Developing an effective upsell strategy 

>>(18:30-20:40): Increase sales by keeping decision fatigue in mind

>>(20:40-24:00): What most people miss in their sales strategy

>>(24:00-26:30):  How to increase trust and make more sales by becoming an advocate for your prospects 

>>(26:30-30:45): What will be most important for sales success in 2023

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Victor Antonio & Christie Bilbrey

https://victorantonio.com/

To get a free copy of Victor’s books: Mastering the Upsell and Response Block Selling, email hello@christiebilbrey.com.

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Mastering Sales Conversations - Part 2

Sales Series

In today’s episode, I talk with Victor Antonio, an international speaker, sales trainer, and author of 13 books who previously had a 20-year career as a top sales executive. When he was Vice President of International Sales in a Fortune 500 $3B corporation, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. 

Today’s episode discusses how women business owners can shift their thinking about sales, find and use their advantages, find their own sales style, and plant their battle flag to become a specialized expert and open more opportunities for themselves.

Some top tips … 

Often, entrepreneurs are not sure where to start when it comes to sales conversations, but Victor Antonio urges them to make time and find a process to make their business profitable. He believes in being fearless, no matter what situation you are in, and planting your battle flag. Entrepreneurs need to embrace their sales style and find confidence in themselves to give their prospects the confidence they need to say yes to buying from you.

Victor has graciously given my audience FREE access to two of his books, Mastering the Upsell and Response Block Selling. If interested, please email me at hello@christiebilbrey.com to receive your copies.

This episode at glance … 

>>(4:00-6:50): Make time to become better at sales

>>(6:50-9:45): Women’s advantage in sales

>>(9:45-11:00): How to improve your sales style

>>(11:00-12:45): Find your own style and confidence 

>>(12:45-14:30): Plant your battle flag

>>(14:30-19:40): Be so good they can’t ignore you

>>(19:40-24:00): How to know your value and avoid negotiating

>>(24:00-34:00): How to advocate for yourself and guide new clients

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Victor Antonio & Christie Bilbrey

https://victorantonio.com/

To get a free copy of Victor’s books: Mastering the Upsell and Response Block Selling, email hello@christiebilbrey.com.

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

How to Become a Modern Seller with Amy Franko

Sales Series

In today’s episode, I interview Amy Franko, a leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results through  sales strategy, assessment, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn as a Top Sales Voice.

Today’s episode discusses how women entrepreneurs can change the way they think about sales and their own business, find the unique value they have to offer, and take all the pressure off of sales calls with one simple switch.

Some top tips … 

Amy discusses how a mental shift can change your entire outlook and bring more peace into the way you approach sales. She believes that once entrepreunerus know their business inside and out, their bottom line and their weak spots, it helps build a more profitable business. Amy talks about how finding value in your work and expertise, and betting on yourself,  will make you a stronger modern seller.

This episode at glance … 

>>(2:25-3:40): What makes the biggest difference in building a sales career in the corporate world

>>(3:40-5:00): The biggest mental shift coming from corporate to owning your own business

>>(5:00-11:00): Defining the modern seller

>>(11:00-16:10): The skills required for any modern seller

>>(16:10-18:45): Changes business owners can incorporate into their 2023 goals

>>(18:45-22:00): The biggest mistakes people make in sales

>>(22:00-26:20): How business women change can stop playing small and go after larger clients

>>(26:20-28:30): How to pitch yourself for speaking opportunities

>>(28:30-31:45): Tips for being a modern seller

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Amy Franko & Christie Bilbrey

amyfranko.com

https://amyfranko.com/resources/ebooks/a-modern-seller-is-social/

https://amyfranko.com/resources/ebooks/the-modern-seller-inventories-free-resource/
https://www.linkedin.com/in/amyfranko/ 

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

How to Start, Grow, and Make Sales with a Podcast with Zandra Zuraw

Sales Series

In today’s episode, I interview Zandra Zuraw, the founder of Little Yellow Couch, an interior design coaching platform for passionate homeowners. She's also the host of the popular podcast, Style Matters, which has logged in over 250 interviews with the most creative people working in the interiors industry. Within the first year, Style Matters landed on the coveted iTunes' New and Noteworthy list and is now in the top 1% of most downloaded podcasts across all categories, globally. Little Yellow Couch has been featured in many media outlets such as Domino, Better Homes & Gardens, USA Today, and Podcast Magazine. Zandra has also been a speaker at several creative business conferences in the U.S. and Canada talking about the business of podcasting and design. 

Today’s episode discusses how creating high-quality content and building a strong brand can not only help build a loyal consumer base but also help monetize your content. Zandra discusses how being connected with your listener base helps earn more profit, without making it seem forced.

Some top tips … 

Zandra discusses how she makes the majority of her sales from her podcast presence and what comes with leading a top 1% of most downloaded podcasts across all categories, globally. She believes that using your presence to build symbiotic relationships and use high-level networking to your advantage.

This episode at glance … 

>>(7:00-15:00): Zandra’s start in podcasting

>>(15:00-17:20): Selling out her in-person retreat from her podcast

>>(17:20-20:15): How to leverage high-level podcast guests

>>(20:15-26:00): How much time you have to invest into starting a podcast and the perfect way to pitch yourself

>>(26:00-35:45): How to evolve your podcast and monetize your brand

>>(35:45-44:45): How to use feedback from your audience to your advantage

>>(44:45-52:00): Establishing your expertise and connecting to your audience

>>(52:00-55:00): How to gain sponsorships

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Zandra Zuraw  & Christie Bilbrey

http://www.littleyellowcouch.com 

Free style guide 

Style Matters Podcast

Oct. 30th podcast episode

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Sales Series Wrap up

Sales Series

In today’s episode, I revisit my top 2-3 takeaways from each episode in this series, 10 episodes in total. I hope this quick summary gives you the inspiration to improve your own sales and possibly encourages you to check out some of the episodes in this series that you either missed or want to listen to a second time.

Some top tips … 

Episode 44: Evergreen funnels with Bailey Richert
Defining what an evergreen funnel is and isn’t as well as how they can be used to bring in more consistent income between live launches - not to mention adding a lot of peace to your business and finances.

Episode 45: Email marketing with Kyle Stout
If you’re not focusing on your email list, you’re likely missing out on a lot of money since most audiences need more time to be nurtured and understand more about your business and why they should invest before they’re ready to purchase. He gives a great perspective on how to think through your email content strategy to make it an engaging, interesting experience that your audience wants to continue reading.

Episode 46: Understanding and owning your confidence with Nicole Kalil
In her book, Validation is for Parking, Nicole defines confidence as simply trusting yourself as opposed to looking for external sources to provide you with a specific feeling. It’s a conscious choice to make a decision and choose it til you become it, which shifts your mind from fake it til you make it. It’s ok to be new at something and not to be afraid of failure. Your audience needs to feel your confidence to help inspire their confidence to work with you or buy from you.

Episode 47: SEO with Glenneth Reed
The most surprising tip I learned was the impact that specific details about your images have on bringing traffic to your website and keeping visitors there. Unlike many other places, you do not want high-resolution images on your website because it greatly slows down the loading time. When people have to wait, they leave - in a matter of seconds. Also, naming your images in metatags makes a big difference in Google’s algorithm. Take the extra time and name them. Also, go back and name existing images. It can make a big difference.

Episode 48: Get more sales with better web copy with Reese Spykerman
Audiences always respond better to conversational language than formal “business-sounding” language. Also, your headlines are one of the most important parts of your website, especially your homepage. This is what entices your audience to stay put and read more. Don’t write generic headlines but make them specific and interesting for your audience.

Episode 49: Grow your business like a weed with Stu Heineke
Identify your unfair advantage in business. Each business has one and once you find yours, incorporate it into your brand. The fastest way to grow is with strategic collaborations, the more, the better.

Episode 50-51: Mastering sales conversations with Victor Antonio, parts 1 & 2
Put your prospects at ease by simplifying their buying decision and don’t bog them down with every detail that goes into providing them with your product or service. Focus on what they care about most. Then, understand what they need to get the best results with their purchase - immediately and down the road. Create an upsell process to build that into the buying experience. Most businesses leave a lot of money on the table because they don’t focus on upselling, even though it’s in the client’s best interest.

Women have a unique sales advantage because they are often naturally more focused on listening and wanting to help others. That can make you a better salesperson. Also, make a point to spend time learning how to sell and becoming better at it. You won’t have a business without this skill.   

Episode 52: Become a modern seller with Amy Franko 
Build a more profitable business by getting a deeper understanding of the most profitable areas in your business - both to your top line and your bottom line. To take pressure off of sales calls, focus on using your expertise in your field to help your prospect walk through the decision-making process, whether that leads them to work with you or go another route, your only job is helping them make the best decision possible based on your knowledge and expertise in the area. However, this works best when you have a strong pipeline of prospects.

Episode 53: Growing your business with your podcast with Zandra Zuraw
Zandra shares how she makes the majority of her sales from her podcast by finding different facets of her offers that will interest her audience and sharing those on her show the same way she would talk to a friend. She gives several examples of this and how she’s done it to fill up retreats and sell courses. No matter what you want to sell, engaging your audience and bringing them along for the journey is a great way to authentically drive your sales without feeling salesy.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Author Series

In today’s episode, I speak with Dr. Bobby Brewer, pastor, and author of, “UFOs: 12 Things Everyone Should Know (a Christian perspective)”. He is not only an author but has also served as a pastor in evangelical Bible churches across Phoenix and co-hosted a radio show for fifteen years.

Today’s episode discusses how Bobby approached writing his most recent book in comparison to his previous works. He offers relevant advice to new authors about how to get their work published in the evolving publishing world. With personal anecdotes, Bobby emphasizes the importance of thoroughly researching your topic, being willing to do what publishers helped with previously, and understanding your niche in the industry. 

Some top tips … 

Make it a daily practice to work on your book even when you don’t feel inspired. Inspiration comes and goes, but even if you are not writing, you can spend time researching people to interview, and publishers to pitch, learning about your audience, or defining your niche. 

Utilize the resources at your disposal. Plenty of interview research can be conducted in your own backyard. It can be over Zoom, email, or with people related to your topic in your state. Networking is also a big part of book promotion, so utilize your immediate circle and see where their networks can take you.

Self promote! Even if it feels uncomfortable, it is necessary to get your book circulating. Anyone can write a book, but getting people to read it is the hard part. Get familiar with different social media platforms and just start posting.

This episode at glance … 

>> (4:23-7:55) Discussion of Bobby’s most recent book on UFOs and why he chose this topic

>> (7:56-10:16) His writing process and changes in the world of book publication

>> (10:17-16:57) Tips on how to get started writing your book

>> (16:58-18:56) Self-publishing vs publishing companies; deciding which route is best for you 

>> (18:57-22:54) The hardest part of the book writing & publishing process as well as the timeline

>> (22:55- 24:38) Final tips for authors

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Dr. Bobby Brewer & Christie Bilbrey

www.azrgrchapel.org

www.sermonmessages.com

www.ufoanswers.org

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Age Well & Accomplish More in Midlife & Beyond with Janet McConnell  

Author Series

In today’s episode, I talk with Janet McConnell, speaker, fitness coach, and author of Elements of Aging Well. She assists and inspires women to look beyond what society tells them about aging, to embrace it, and instead rewrite the rules of aging despite what society believes. 

Today’s episode discusses how Janet changed the direction of her life, tips on how to incorporate changes in your life that will benefit you in the future, her tips to become the best version of yourself, and how she brought this message into a book as a first-time author. 

Some top tips … 

Learn what works for you and what you enjoy doing. Find a sport or activity that you enjoy and that will motivate you to reach your fitness goals. Appreciate the small victories that come with your journey and reward yourself by setting more goals along the way. 

Surround yourself with people who have the same goals as you. As your mindset and boundaries develop, so do your friendships. Even though it will be challenging, it will make a significant difference in your mindset and your ability to achieve your goals.

Don't be afraid to step outside your comfort zone and make the necessary changes in your life; it's never too late to begin. In the words of Janet, "It's not over until it's over." 

How to get started as a first-time author.

This episode at glance … 

>> (15:41-19:20) Janet’s journey, how did she get there, the changes she made, and the mindset she adopted 

>> (19:23-26:00) Tips on making your dreams a reality 

>> (26:01-29:35) Tips on mid-life unraveling: taking a look back at your life, realize how far you've come, who you are today, and appreciate the changes you made

>> (29:35-40:06) As you grow older so does your lifestyle and diet 

>> (40:06-46:20) The journey of writing Elements of Aging Well 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Janet McConnell & Christie Bilbrey

https://www.ignitefitnesswithjanet.com

LinkedIn: https://www.linkedin.com/in/janet-mcconnell-65703a1b2/

Janet’s book: Elements of Aging Well: Wisdom From My Journey So Far

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Maximize Opportunities as an Author with Award-winning Author, Kerrie Droban

Author Series

In today’s episode, I talk with Kerrie Droban, an award-winning true crime author and criminal & family attorney. With numerous appearances and interviews on national television and radio shows, she has established herself as an expert on the pathology of the criminal mind, motorcycle gangs, and a mentor to new and aspiring true crime writers.

Today’s episode discusses how Kerrie has grown a successful writing career. 

Some top tips … 

Writers and aspiring writers should say yes to opportunities when they come your way.   

When conducting research for a book, Kerrie recommends getting your information as quickly as possible because you don’t know if sources will continue to be available the entire time you’re writing your book.

Don’t wait to start until you know your exact mission, purpose, etc. You will discover that along the way and it will make sense in hindsight. 

Value the story that you’re telling. It should come from the soul, that you’re passionate about, that you want to tell, and feel like there’s value in telling that story.     

Make sure you love the subject matter of your book because you’ll spend a ton of time immersed in what you’re writing and researching because it will consume you.

Never, ever, ever rely on your publisher to do your promotion for you. This is your business and it’s up to you to promote it. Promotion starts nine months in advance of your book release. 

This episode at glance … 

>> (3:35-7:20) How Kerrie switched from writing fiction &  poetry to true crime 

>> (7:25-26:00) How she found her first agent and publisher 

>> (9:05-11:20) Tips on building your platform as a writer 

>> (11:30-13:05) The most effective way Kerrie has found to do her research for her books

>> (18:55-26:15) Don’t get caught up in having everything in advance. Let the book take you on the journey to learn, develop your expertise, and only tell stories you believe are worth telling.

>> (26:30-27:00) Know the takeaways you want to communicate to frame the story. That makes the difference between sharing something that reads like a journalistic piece or police report vs. a compelling story that leads people to act.  

>> (28:50-34:30) How to write consistently when you are a mom, have another career, and have a deadline. 

>> (35:00-42:00) Tips to promote your books and your brand.  

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Kerrie Droban & Christie Bilbrey

https://www.kerriedroban.com

Kerrie’s books on Amazon

Kerrie’s writing workshop : https://www.kerriedroban.com/true-crime-writing-workshop/ 

LinkedIn: https://www.linkedin.com/in/kerrie-droban/ 

Instagram: https://www.instagram.com/kerrie_droban  

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

PR for Authors - Maximize Your Efforts

Author Series

In today’s solo episode, I share tips and strategies to plan the PR for your book release at the start of the process instead of after you finish writing, to get the impact you want with your book. I discuss what this means for growing your brand, your audience, and decisions to make that can make a big difference in the success of your book and getting your message out to your audience.

Some top tips … 

During this series I’ve interviewed a variety of authors who used different approaches (self-publishing, a hybrid approach, working with one of the world’s biggest publishers) and they each wrote in completely different genres. The most important thing for you to realize is that regardless of your approach, your genre, or topic, at the end of the day, you are the author and the one responsible for promoting and selling your book. 

To grow your brand as you write your book, spend time sharing content about the big picture of what you want to be known for and the core message(s) of your book. Do not put this off until right before your book comes out.  

Start focusing on your book promotion at least nine months before your book comes out. 

Once your book is released, the promotion window is approximately six months. You want to have as much prepared as possible before the start of that six-month window. That is the time to execute all of the hard work you’ve done up front. 

Start by thinking about how you want to brand yourself and how this book fits into it. You may want to start a podcast, a blog, or a YouTube channel to begin building the SEO around the core topic you want to be know for, which should include a core theme of your book. I share several ways you can share content to grow your brand on your topic without giving away any of your book’s content. 

Book tours are now done almost exclusively on podcasts. I share how they work and what you need to do to prepare. 

This episode at glance … 

>> (2:45-3:30) It is up to you as the author to build your brand, your audience, and your sales. Don’t rely on the content of your book, publisher, or anything else to grow your brand and sales for you. You are responsible for promoting your book. 

>> (3:40-4:20) A few ways to start growing your brand as you write your book.

>> (4:30-5:50) A mindset shift about thinking of writing your book as your side hustle and your full-time business is promoting your book and your brand.

>> (7:20-5:50) Start by thinking about how you want to brand yourself and how this book fits into it. 

>> (8:30-10:25) Ideas of the types of content you can share to build your brand without sharing excerpts of your book. 

>>( 11:55-) How to plan a podcast book tour 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Target the Right Prospects with Mike Maynard

PR Series

Today’s guest is Mike Maynard, managing director and CEO of The Napier Group, a U.K.-based PR and Marketing agency for B2B technology companies.

“A sequence of happy accidents” is how he describes his path to his role now. He started off studying engineering in college. After seeking more enjoyment, he ran a technical support team and later went into marketing at the same company. In 2001, during the market crash, he bought an agency, Napier. To prevent it shrinking and dying out, he went the extra mile for clients which made it the agency it is today. 

Today’s episode discusses his unique career path, his tips for targeting the right prospects with account-based marketing, and his perspective on global PR trends.

Some top tips … 

In the sales process, the most important thing is turning down the wrong prospects. The best relationships are ones in which you can do things for the client that no one else can and that you enjoy the relationship with the client. 

The PR industry struggles with being able to provide meaningful metrics. Mike recommends the AMEC framework, which takes into account the objectives, strategy, activity, outcomes, and impact. 

Account-based marketing is a hyper-focused approach to marketing in which you hand-select specific companies you want to work with and focus your efforts on them, not just specific sectors you want to work with but the exact companies. This is helpful for professional services businesses and others in which you build a working relationship with your client or there are only a few major companies in your market that move the needle.

On the other hand, if you have a business that doesn’t only have a few key players or your business is one in which you don’t need a working relationship with your customer, then a mass market approach can be the right choice.

Today, the ethics of your company is equally as important as what your company does and the features and benefits it provides. Communicating this matters from a PR perspective.

This episode at a glance … 

>> [4:57 to 11:46] How to identify the right prospects for your business

>> [11:47 to 13:48] How to identify the right tactics for your marketing efforts? 

>> [13:49 to 16:30] How the AMEC framework can help provide meaningful metrics dependent on the client.

>> [16:31 to 18:23] Account-based marketing, why it’s often a better method to find the right clients, and how to run an ABM campaign

>> [18:24 to 19:33] When it makes sense to take a broad, mass marketing approach

>> [19:35 to 27:18] The top global trends impacting PR and marketing, including the shift to a higher consumer focus  on the ethics of a company more so than the product features and the pros and cons of using AI in PR.  

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links in the episode & ways to reach Mike Maynard & Christie Bilbrey

https://amecorg.com/amecframework/ 

mike@napierb2b.com

www.napierb2b.com

https://marketingb2btech.napierb2b.com/

www.christiebilbrey.com

hello@christiebilbrey.com  

Download my free guide: Create Your Buyer Persona

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Focus on What Matters in Life 

In today’s solo episode, I share my perspective on what truly matters when looking back on my life. Social media has greatly intensified comparison and makes it easy to get caught up in what you might miss out on that seems important  and can make you lose sight of what matters most in life.

I’ve had some amazing experiences as well as difficulties throughout life. Looking back, the moments I treasure the most aren’t when I met astronauts and heads of state or flew a plane.

To truly have a meaning-filled life, shift your focus from attaining material things and unique experiences to allowing the experiences you find yourself in to build your character. At the end of life, you’ll want to look back and know you did your best with what you were given. It’s really all about doing what’s right in the eyes of our Maker. 

Some top tips … 

What is politically correct today won’t be politically correct a year from now. Concern yourself with things that stand the test of time, invest in who you are, and invest in your character. 

No matter your circumstances in life, strive to do right within the eyes of our Maker, that is all that really matters.  

The only way to develop stronger character is by shifting your thought life to be full of the right thoughts and to rid it of the wrong thoughts. Act with integrity and seek fulfillment in things that honor our Creator.

Humility is greatly overlooked by many in society today. Despite what many may say, it’s not all about you and exalting yourself. It’s about serving those around you and building into others. 

Your position in life is not always about you. We were put on this Earth to serve others, wherever that may be. 

This episode at glance … 

>>  (1:50-2:44) So much of reality is distorted now and detracts from what really matters in the scheme of things. I’ve had the chance to meet extraordinary people, travel the world, work in incredible professional jobs, but the one thing that truly matters is the character I have or haven’t lived in the situations I’ve found myself in.

>> (2:47-3:06) Within my experiences, I think back and consider, “Did I insert myself into the right conversations and stand up for what was right? Did I remove myself from situations I should not be a part of and hold my tongue when I shouldn’t speak?”  

>> (3:07-3:39) What is right? What stands the test of time?  As trends, ideas, and perspectives shift throughout our lifetime, focus on the things that truly stand the test of time. There is only one truth, and applying it to your life changes everything. 

>> (3:55-4:50) Former Secretary of the Treasury John Snow, who I worked with during my time at The White House, is a great example of someone who did what was right and built others up even when no one was watching. He was the embodiment of a good leader in the way that he acted and spoke to me and everyone he encountered there. He didn’t make it all about himself.

>>(5:04-5:41) Philippians 4:8 is a verse that really resonates with me. What we do and what we think sets the foundation for who we are as people. It’s easy to get into a negative spiral. If you’re wondering the types of thoughts you should have, this verse helps spell it out. 

>> (5:48-6:19) David and Joseph in the Old Testament remind me that no matter your situation or circumstances, serve others first. It’s not all about you. Focusing on exalting yourself won’t lead to happiness and fulfillment. Focusing on building your character will end up building a better life. 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Christie

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

The Ethics of AI in PR with Cayce Myers

PR Series

In this episode of the PR series, I interview Cayce Myers, a lawyer and professor of Public Relations and director of graduate studies at the School of Communications at Virginia Tech. His focus is on media history, political communication and laws that affect public relations practice. Today’s episode focuses on AI’s place in PR, the ethics of AI, regulations surrounding it, what practitioners should and shouldn't do, as well as considerations to make before adding it. With Myers' background in PR history, politics, and the law, we also discuss what we can learn from PR history, shifts occurring in social media due to AI, and more.

Some top tips … 

AI is a disruptive technology as was social media and the internet. It will change the field of communications, but he doesn't think it will replace it. Learning from the past, technological innovations have been absorbed into public relations and now we think of it as indispensable. 

Generative AI, like Chat GPT, can be used to enhance work quality, cut costs, and improve workflow but requires oversight by a human who reviews, edits, and fact checks the work product. There is a lot of discussion right now in the PR field about how to become a sophisticated user of generative AI and train others to become sophisticated and responsible users of AI. 

Additionally, generative AI users in PR need to remember that in order to stand out in the marketplace, you can’t just spit out what generative AI gives you because you won’t be a thought leader until you use what you’re given and say something unique about it. To build any career, you need to offer a unique perspective, not the status quo that would be generated by AI like Chat GPT.

Government regulation of AI is an ongoing discussion and should be followed. The current regulatory issues are privacy, discrimination, and intellectual property. For public relations purposes, copyrights of intellectual property won’t be enforced if the content is produced more by AI than by a human.

There is a need to be transparent with clients about what's creating content, or you need to figure out what to say. Lastly, you need to have due diligence.

User’s should never take what’s generated as absolute truth. Don’t wait for regulations. It’s going to be harder and harder, but fact check. 

This episode at glance … 

>> [3:52 to 7:41]  How companies today can learn from PR's past

>> [17:07 to 21:04] What PR pros should be aware of regarding government regulation of AI that would impact PR and the way companies communicate with their audiences

>> [21:05 to 26:09] Questions to consider before adding it into your PR processes

>> [26:10 to 31:02] How to watch for bias in the research and content created by AI

>> [31:30 to 34:05]  How to stay on top of AI trends impacting the way you work

>> [34:06 to 39:19] How social media is changing the way multiple generations consume news and how journalists find stories and report the news

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Cayce Myers & Christie Bilbrey

Cayce Myers’ LinkedIn: https://www.linkedin.com/in/cayce-myers-ph-d-ll-m-j-d-apr-a7252734/ 

Cayce Myers’ Twitter: https://twitter.com/caycemyers 

www.christiebilbrey.com

hello@christiebilbrey.com  

Christie Bilbrey’s Instagram: https://instagram.com/christiebilbrey 

Christie Bilbrey’s LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Free guide: Create Your Buyer Persona

In this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips for navigating the world of content strategy that will build your confidence and your business growth. 

Some top tips … 

Thought leadership has become a must-include component of most brands' PR and brand-building efforts. It is so easy to post content for the sake of posting but focus on posting content that is authentic and starts conversations within your online community.  

Staying organized is the best way to reduce stress when planning your content. Utilize tools such as editorial calendars, content templates, and AI to maximize your efficiency and to ensure no aspect of your content strategy or plan is overlooked; even the smallest details matter! 

Make sure your content strategies are rooted in solid goals and objectives. Whether creating content for your next post or trying to determine the channel that best fits you, remember that your goals and objectives are the ultimate destinations for success among your audience and your strategy. 

Going viral should not be your goal! Going viral is a vanity objective, not a business objective, and it will not add monetary value to your brand. Remember, you are trying to share your message with a specific audience, not a giant one.

Commit to avoiding random acts of content marketing. Create useful content that your audience will enjoy consuming; don’t create something to fill your editorial calendar, create content you would spend time engaging with if you didn’t work for your company. 

This episode at glance … 

>>  (2:45-4:13) Thought leadership has become a must-include component of most brands' PR and brand-building efforts. But what exactly IS thought leadership? Thought leadership is conveyed by a person who is unafraid to share their opinions, even the unpopular ones. Thought leaders make a huge difference in your content, stand out from the crowd and truly connect with your audience. 

>>(4:16-5:30) Find different people to be thought leaders for your content. Utilizing various expertise will ensure you can meet all of your content strategy needs and allow your audience to connect with your brand more uniquely and authentically. 

>>(5:40-8:07) Content pillars are essential to marketing on every channel because they help you define what you want to talk about and what you want to be known for. You don’t always need to rely on keywords for pillars; focus on what drives a true connection with your audience. 

>>(8:10-8:59) Content marketing is all about getting to know your audience. Similar to servant leadership, you’re trying to be helpful. Rather than trying to sell your content you’re trying to be relentlessly helpful with your content. 

>>(9:33-13:33) How do I know my content drives business growth? Take a look at Gini Dietrich’s ‘PESO Model’. This model will help you understand that all content is interconnected, and you can create content that works best for your audience, messages, and objectives. 

>>(13:42-17:57) Editorial calendars help you organize your ideas, objectives, and pillars. This calendar is a flexible way to help you determine what you want to do and when you want to do it; it will also keep you accountable for committing to a specific time and activity. 

>>(18:11-21:30) A common mistake in creating growth-focused content strategies is focusing too much on what your competitors do. If you only focus on sharing your version of what your competitors share, you won’t stand out as a unique voice in your space. 

>>(21:40-24:55) The best way to gain momentum on a small budget is to make sure you’re creating and designing content with all the repurposing options in mind. Utilizing tools such as Copy.ai, Grammarly, Tailwind, and Canva are great AI tools for creating content and copy. 

>> (25:40-33:51) Erika’s Twitter chat and Linkedin live were ultimately inspired by the questions, ‘How can we have a great conversation with an expert while also allowing our community to give their input, share opinions, and ask questions?’ It is a great way to drive brand recognition, engage the audience, and receive helpful feedback.

>>(31:49-31:24) When developing a plan and determining the right channels for your brand, focus on the places where you have a solid audience to engage with. Try a new form of content per quarter and figure out what you’re comfortable with. Be realistic with your expectations and try things that are manageable for you. 

>> (33:55-36:26) While going viral seems exciting, that should never be the main goal of your post. Going viral is a vanity objective, not a business objective. Viral content does not serve your brand because it is a broad approach, not one that is focused around your target market. You aren’t trying to reach a vast audience, you’re trying to reach a specific audience. 

>>(36:56-42:27) When pursuing paid speaking opportunities, start by defining your thought leadership strategy and what you really want to be known for, knowing you can offer something unique to the conversation. Start with pieces that are in your comfort zone and pursue opportunities where you know someone involved in selecting the speakers or where you can get an intro. Taking advantage of low-hanging fruit is a great place to start. 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links Mentioned in Today's Video 

Copy.ai

Grammarly 

Canva 

Tailwind

Ways to reach Erika Heald & Christie Bilbrey

erikaheald.com 

erikasglutenfreekitchen.com

Twitter: @sferika  

Erika’s free download: Tools and Templates to Accelerate Your Work

Erika’s free download: How to Build a Thought Leadership Platform

Erika’s free download: How to share company content in an authentic and meaningful way

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

How B2B Can Leverage Influencer Marketing with Lindsey Gamble

PR Series

In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to grow their business. Lindsey is an Associate Director of Influencer Innovation at Mavrck, a leading all-in-one influencer marketing platform. He has more than five years experience working with enterprise consumer brands on creator and influencer marketing campaigns and a deep understanding of the creator economy. 

Some top tips … 

LinkedIn and YouTube are great platforms to connect with and create influencer campaigns with B2B influencers. They can write a LinkedIn post about your company, have your company sponsor their newsletter, have a joint webinar, or consider working with them as a consultant to help generate more ideas and content about how to get your brand in front of your audience with your message. They can help you reverse engineer your target audience’s customer journey and offer another perspective of how and where you might build campaigns to achieve your goals.

Focus less on what’s popular in influencer marketing for the B2C market but more about what appeals to your target audience for your buying decision. It may be much less glamorous but much more effective. 

B2B can leverage LinkedIn creators, podcasters, thought leaders, and build integrated campaigns that incorporate different channels and aspects from content creation to consulting.

In addition to reaching out to influencers, make it easy for them to find you and reach out to you on your website. It’s a two-way street.

If you want to pursue an influencer but don’t know the right way to price it for them, it’s better to reach out and have a conversation with them to share how you’re thinking about working with them and ask what their budget would be. That can help to avoid turning them off simply because you didn’t know their pricing.

Alternative ways to work with influencers include hiring to be customer service at a tradeshow to help draw more of your audience, hire them to host your podcast or YouTube channel, hire them to be a part-time member of your marketing team, and consider working with creatives to help you solve problems or be a part of the brainstorming aspect. They’re experts who know their industries but may think differently than an in-house marketing team or management.

Be as clear and specific as possible in the creative brief to avoid confusion or receiving content that doesn’t meet your expectations. At the same time, make sure that you give them enough room to create content that reflects them, their audience, and allows them to use their creativity.

This episode at glance … 

>>  (6:45-10:30) Strategy and tactics that often work well for B2B

>> (10:40-11:45) Where to begin, identifying goals and budget, consider bringing in an influencer as a consultant to help with that process

>> (11:45-12:45) Partner with an influencer platform like Mavrck or manually reach out to those you’re considering working with on LinkedIn, Instagram, Twitter, or email

>> (15:25-17) Best practices and what to avoid in working with influencers  

>> (17:15-18:30) Alternative ways to work with influencers

>> (19:30-24:45) Where issues can pop up in the process and how to avoid them

>> (24:50-29:05) campaign results, expectations, and the realities of the current customer journey

>> (29:10-35:00) How AI is changing the influencer space  

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Lindsey Gamble & Christie Bilbrey

www.lindseygamble.com/newsletter    

https://www.linkedin.com/in/lindsey-gamble/ 

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Pitching Journalists with Jered Martin

PR Series

In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, and grow your relationships with them. OnePitch is a simple and effective tool for PR and marketing professionals to quickly identify and connect with relevant journalists. The tool uses a combination of AI and machine learning to analyze pitches and press releases and match them with journalists who write about the same topics.

Some top tips … 

 Before you begin pitching the media, identify the right journalists for your niche and read their articles and social media to see what they write about, include, and what they may find helpful.

Before pitching a journalist for the first time, send them an intro email that includes who you are, what your company is, what your clients do, and why they are important to the journalist’s readers - even in bullets - then offer yourself as a resource.  Just like anywhere else in life, make a connection first before asking for anything. Remember that you’re working with a human and focus on making genuine connections and building relationships.

Keep your pitches short and to the point: who, what, why. Bullets are great. Highlight why what you’re sending matters to this specific journalist and don’t take up too much of their time.  Include helpful links and attachments to provide additional supportive details. Also, reference their previous work that you believe shows a connection with what you’re pitching now. Make sure you’ve actually read the article and can speak to it intelligently. 

Follow-up emails are a good place to include photos or a media kit as opposed to sending with the original pitch. Wait at least 48 hours before sending and make sure that these provide additional value. Ask the journalist if what you’re sending is interesting and helpful to them.

When a journalist wants to speak with you, send your availability as fast as you can, and it’s ok to send them a calendar link to book time with you, to avoid too much back-and-forth with scheduling. 

When a journalist includes you or your company in a piece, always send them a thank you note or email. Share it on your socials, email your list, and mention the journalist and publication by name. Some even run ads promoting the piece to lead prospects to their funnels.

This episode at glance … 

>>  (8:07-9:30) The best way to begin media relations: finding the right journalists for your business and establishing relationships with them 

>> (9:35-13:55) Best practices for initial outreach to the media

>> (16:30-20:20) Best practices for writing pitches

>> (20:25-22:30) The issues with pitching the same thing to multiple journalists at the same publication & what to do instead

>> (22:30-26) Best practices for follow-up pitches

>> (28:20-30:45) How to maximize your media coverage

>> (34-29:05) How to connect with OnePitch and take advantage of their resources   

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Jered Martin, OnePitch & Christie Bilbrey

onepitch.co

blog.onepitch.co

onepitch.co/podcast

https://twitter.com/onepitchsaas

https://www.linkedin.com/company/onepitchsaas/

https://www.instagram.com/onepitchsaas/ 

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

 PR Series

In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the success of your business, and how to prepare for a crisis before you have one. 

Some top tips … 

The more goodwill you demonstrate to your audience strengthens your reputation enough to withstand some negativity. If you don’t put forth the time and effort to fill it enough, anything negative about your company can potentially sink your business. It’s like filling a kitchen sink with water or filling a reservoir. If you pour one cup of contaminated water into a kitchen sink, you’ve ruined the water. If you’ve filled a reservoir, one cup of contaminated water can be balanced by the rest. 

The pre-crisis phase of a crisis communication plan happens when everything is going fine during everyday business. You always need to be ready, because if not, you won’t be ready when it’s needed. The crisis management team should include the company’s head of PR or communications, someone in operations, the general counsel or someone from legal, someone from finance who deals with investors and funding sources, the social media manager, HR, and CIO or head of cybersecurity.

You can’t always trust the first reports you hear about a crisis. Just like during the fog of war, a crisis 

Don’t underestimate how crucially important your employees are during a crisis. According to Harold Burson, “Your employees are someone’s best expert on your company. They are either your greatest ambassador or your fiercest critic.”

The post-crisis phase includes demonstrating that you’ve correctly identified the problem, and either guaranteeing that it won’t happen again or that you can minimize the chance of it happening again. The second part of this phase is rebuilding your reputation.

Before issuing a corporate apology, be ready to hear stories and express sympathy and concern for those who were affected as you learn the facts about who/what is to blame. The fog of crisis is confusing and filled with high emotions. Wait to issue a response until you find definitive facts. Regardless of whether or not the company is to blame, the public always expects them to lead the solution. 

If you haven’t refreshed your crisis plan at least once in the past year, it may be obsolete.

This episode at glance … 

>>  (5:05-7:00) An equation to measure and improve your brand’s reputation 

>> (7:05-10:00) Kitchen sink vs. reservoir example of reputation management

>> (10:30-12:05) The Page Principles 

>> (12:10-22:00) How to create a crisis plan

>> (22:00-24) What to anticipate during a crisis

>> (24:15-30:30) How Domino’s Pizza came out stronger after a crisis and what others can learn

>> (30:35-32:15) How Tylenol’s historic recall in the ‘80s changed the industry

>> (32:35-34:00) Resist the temptation to call an end to a crisis too soon

>> (34:05-35:00) Rebuilding a reputation

>> (35:05-41:30) Handling corporate apologies

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Pat Ford & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/pat-ford-8b37562/

fordp@ufl.edu

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Podcasts & Podcast Guesting with Sydney Stern 

PR Series

In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the world’s most advanced podcast database. We discuss the landscape of the podcasting industry as a whole, the best ways to get started as a podcaster, reasons why you need to start if you haven’t yet, best practices for podcast guesting, how podcasters can find sponsors and how companies can find the right shows to advertise with, as well as where podcasting is headed next.

Some top tips … 

The main way that many brands can differentiate themselves from their competitors is with their stories, their personalities, and the strength of the communities they build. Podcasts are an excellent way to deepen relationships with your audience, create shareable content, and keep them coming back for more of what you offer. This goes a long way in helping your brand stand out.

Confidence is the most difficult part of getting started with podcasting and podcast guesting. Surround yourself with a supportive group to help you click publish on the first few episodes.

The podcasting industry has opportunities for everyone: podcasters, podcast guests, and advertisers. There are a lot of ways to tap into brand building and monetization. 

This episode at glance … 

>>  (5:40-7:00) An overview of today’s podcasting landscape & trends for brand growth and monetization

>> (9:00-11:20) The benefits and importance of community building on podcasts 

>> (11:25-16:35) The hardest part of getting started, best practices, and audience expectations 

>> (16:40-18:30) Podcast guesting best practices

>> (18:40-28:00) How to think about podcast advertising/sponsorships from the podcaster perspective as well as the advertiser’s perspective

>> (28:00-30:20) The future of podcasting

>> (30:25-34:00) How AI is impacting podcasting

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Sydney Stern & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/sydney-stern-b6021433/ 

https://www.podchaser.com/ 

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Why Awards Matter & How to Create Successful Entries with Mike McDougall

PR Series

In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many others, and judge of a host of different awards programs. We discuss why awards should be an important area to focus on in your business. From the ways they improve your skills and take your business to the next level, internally, to the various ways they can enhance your thought leadership and reputation, externally, we dive into what makes an entry award-winning and how to get there.

Some top tips … 

When applying for awards for the first time, start small. Choose two or three awards that make sense for the audiences you’re trying to reach.

Don’t approach it with the attitude that you need to win the first time you apply for an award. Look for feedback to learn about the way this award is judged. It’s a process and involves a lot of learning. Awards writing has a unique style and over the years, you’ll get the rhythm of it.

Start planning one or two years ahead, identifying the right awards that will resonate with your audience, and learn what it will take to achieve what the award requires.

For nearly any awards program, winning entries are able to tell a story that the judge can understand and enjoy, demonstrating a sacrifice that was made to make the program unique and special, risks that were taken in creating your project or product, add humanity and a personal touch to your submission showing how you were able to change someone’s life through the program - even for a moment - demonstrates a wow factor, how your program made a sustained impact that leads to brand recognition, and also including meaningful metrics to show the difference before and after. 

If you decide not to follow the entry guidelines the way they’re written, your submission will immediately be removed from consideration.

Something many don’t consider is including how you could’ve done better in some areas that you can improve upon in the future. This shows your humanity and tells the judge you recognize you’re not perfect and you’re aware of your shortcomings. 

This episode at glance … 

>>  (3:55-5:00) The different ways awards help your business

>> (5:05-6:15) How the structure of award entries can improve your business, internally

>> (6:20-8:00) How to identify the right awards for your business

>> (8:00-9:45) The best way to begin the process of awards entries

>> (9:45-12:00) Give yourself at least several weeks to write the entry 

>> (13:30-14:20) Even if you don’t win, it offers other benefits to grow your reputation & offer recognition

>> (14:25-19:00) What sets apart winning entries from the rest

>> (20:50-21:40) The importance of reading and following the entry guidelines

>> (21:45-24:25) Mindsets and objectives that better position you for awards

>> (24:25-27:00) How to use awards to enhance thought leadership 

>> (27:00-29:00) How to use awards to enhance your reputation 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Mike McDougall & Christie Bilbrey

https://www.mcdougallpr.com 

mike@mcdougallpr.com 

LinkedIn: https://www.linkedin.com/in/mcdougall 

Twitter: @mikemcdoug 

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

PR Series

In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was launched in 2014 and is now taught to every PR, marketing, and communications student in the United States and talked about by marketing and PR firms nationwide.  It’s a pretty big deal when your approach becomes an industry standard in less than 10 years. We discuss how this happened, why it matters, what it is, how to implement it, measure it, and where the industry is headed next. 

Some top tips … 

The PESO Model was developed by Gini Dietrich to avoid the peaks and valleys that naturally come from solely focusing on media relations. By expanding to incorporate owned media, shared media, and paid media into your communications strategy, in addition to media relations, you can continue to build awareness, lead generation, and more when you don’t have a great press piece coming out that month.  

The PESO Model is best implemented by starting with owned media (including blogs, podcasts, and videos), adding shared next (social media), and then moving to earned (media relations) and paid (social media ads, sponsored content, and email marketing).

Everyone should at least measure direct traffic, organic traffic, and branded search with Google Analytics. When direct traffic increases month over month, it demonstrates that your communications program that builds awareness is working. Organic traffic shows that your content, social media, and media relations are working in driving people to your website. By going into Google Trends and typing in your company name, if you see an increase in searches for your brand, then your PESO components are doing their job as well.

If you haven’t yet experimented with Chat GPT, start by typing in a prompt for something you’re working on, like an article, and ask it for 500 words on your topic or headline. It won’t be the final draft but it will be a first draft and will help you save time. Gini uploaded a podcast script and asked it to optimize for search, write some headlines, write a meta description, and write me seven tweets. Again, it wasn’t the final product but it was a timesaver for a first draft.

This episode at glance … 

>>  (5:00-6:30) What is the PESO Model and why was it created 

>> (6:30-10:30) The strategic order to approach implementing the PESO Model

>> (10:30-13:00) Overlap and differences between marketing and PR

>> (13:05-19:00) What to measure and how to maximize measurement insights to grow your business

>> (21:00-25:00) What do PR and corporate communicators need to consider in light of Chat GPT moving away from search engine results pages 

>> (26:00-27:40) How to get your message in front of journalists when departments are shrinking and they are doing the work of 5-6 people   

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Gini Dietrich & Christie Bilbrey

www.spinsucks.com  

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Meaningful Metrics for PR with Mark Weiner

PR Series

In this episode I interview Mark Weiner, the PR industry’s leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to successfully communicate with each other, develop fruitful relationships, and dive into the details of data that shows what’s working, what needs to change, and how to make strategic decisions based on data from PR metrics. 

Believe it or not, this is a heated topic in the PR world because it has long been difficult to find extremely helpful PR metrics. A lot has changed in recent years and we discuss best practices, how to get the PR pro and the client speaking the same language to understand what success looks like, what’s possible to measure, and how to set expectations. 

A few takeaways … 

If you don’t understand the values and speak the language of data that executives speak, it will be very challenging to communicate the effectiveness of PR efforts. Getting on the same page with communication up front and identifying exactly what success looks like is essential to successful PR efforts in the eyes of the client.

While you can spend a lot of money on price promotion advertising to make more money in the short run, the money often stops when the ads stop because people are more cost sensitive and less loyal today. It’s like turning on and off a spigot. PR doesn’t have diminishing returns the same way as advertising. When the ad stops running, they cease to provide returns but PR lives online for years and will continue to serve you, delivering a much better return on investment than advertising.

The more involved the decision of the buyer, the more online research they are likely to perform before making a decision or even talking to a salesperson. PR stories and online reviews can carry much more sway than ads for buyers.

Taking your client through a PR audit up front is an important element in setting your objectives. It’s most helpful for a client to go through this with a third party who doesn’t have a vested interest in a positive outcome. The most honest responses are given anonymously, confidentially, in an online survey, where the results are only given in aggregate. 

This episode at glance … 

>>  (4:45-9:25) How to reduce friction between PR pros and clients in finding meaningful metrics and data as well as what to do with it 

>> (9:30-14:15) How measurable objectives prove the value of PR

>> (14:15-13:00) While PR may not drive the most sales in volume, it does provide the greatest efficiency

>> (13:05-21 :45) What to measure and how to maximize measurement insights to grow your business

>> (21:45-22:15) Key insights that companies and PR firms should look for in their metrics and the role of technology in it 

>> (27:20-40:00) The most important questions to discuss at the outset of a campaign or working relationship to develop the right program to track the right metrics 

>> (40:30-48:00) Most overused metrics 

>> (51:50-55:00) Good options for small businesses who can’t afford expensive focus groups for research

>> (55:40-1:05:00) How to tell stories from data

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Mark Weiner & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/mark-weiner-0ab74b1/ 

PR Technology, Data, and Insights book on Amazon : https://a.co/d/dOR5hDQ 

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

PR Series

In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as how to more effectively take advantage of all that social media has to offer your business.

A few takeaways … 

Many B2B companies don’t take advantage of differentiating their business from others in their space with their creative content on social media, so many competitors begin to look and sound the same. 

A recipe for successful content on LinkedIn and other platforms is making sure that it is entertaining and interesting.

Sharing the stories of your wins and losses - and doing it in a way that uses layman’s terms, so that others outside of your industry can follow along. Your vulnerability will draw your audience to your willingness to be authentic and show that you don’t only share a highly-curated feed, making them more inclined to trust you and follow you for authentic tips and help. 

When repurposing content, think about where else you will want it to live before you create it. 

Look for opportunities for partnerships and collaborations to get in front of new audiences you want to target.

This episode at glance … 

>>  (6:15-11:50) Missed opportunities for B2B companies on social media

>> (11:55-15:05) Which types of content are most effective for B2B companies to engage audiences on LinkedIn

>> (15:05-17:30) Best ways to provide content that humanizes your brand

>> (19:45-24:30) How to approach paid ads with social media

>> (24:33-26:00) Taking advantage of the best times to post on each platform 

>> (26:05-26:30) Does scheduling posts affect your views? 

>> (26:20-28:25) Tips for repurposing content on other channels

>> (28:30-29:45) Metrics you should and shouldn’t focus on

>> (30:00-35:00) How to be seen by more accounts when a platform isn’t showing your content to much of your audience

>> (35:05-36:50) DM strategies to be effective and not spammy with cold outreach 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Sarah Bugeja & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/sarahbugeja/ 

LinkedIn: https://www.linkedin.com/company/mavrck/ 

Instagram: https://www.instagram.com/latermedia 

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes

PR Series

In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She specializes in commercial litigation in sports & entertainment, eSports, and video gaming. We discuss the importance of taking your business development online and engaging with potential prospects, colleagues, and others to maximize your time while building your reputation and network.

A few takeaways … 

Identify business development activities that can draw your audience to you.

Prioritize your efforts to show up consistently online in a way that will raise your credibility for prospects, media, and others who are looking for someone who does what you do.

Take advantage of the headline LinkedIn gives you. Don’t fill it with something generic that doesn’t differentiate you. Think of the keywords you want associated with your brand. These are searchable and can help you show up for those in Google as well as on LinkedIn.

People will Google you and look at your LinkedIn profile before they ever go to your firm’s website bio. Make a great first impression by creating personalized professional profiles on social media.

This episode at glance … 

>>  (7:45-9:15) The importance of prioritizing PR in your legal career 

>> (9:30-11:20) Identify an approach that uses your strengths to grow your reputation & business development network 

>> (11:30-15:00) Why proper use of LinkedIn needs to be a part of your reputation building & business development strategy

>> (15:00-19:00) Mindset and time management choices to stay consistent with reputation & visibility-raising activities

>> (19:00-24:10) Define & protect your personal brand reputation & image

>> (24:15-30:25) Get creative to stand out with visibility efforts 

>> (30:30-34:15) PR trends lawyers should pay attention to 

>> (34:20-41:05) Best tips to maximize LinkedIn

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Angela de Cespedes & Christie Bilbrey

LinkedIn: https://www.linkedin.com/in/angela-de-cespedes/ 

YouTube: https://www.youtube.com/@lawyerswithgame6662/videos 

Saul Ewing: www.saul.com 

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s reflect.

A few takeaways … 

Look for easy ways to slow down, take a break from the frenzy of life right now, and enjoy re-centering your thoughts on what is good and things that matter outside of your work life.

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Ways to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Instagram: https://instagram.com/christiebilbrey 

In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips and tricks for navigating the world of content strategy that will build your confidence and your business growth. 

Some top tips … 

Thought leadership has become a must-include component of most brands' PR and brand-building efforts. It is so easy to post content for the sake of posting but focus on posting content that is authentic and starts conversations within your online community.  

Staying organized is the best way to reduce stress when planning your content. Utilize tools such as editorial calendars, content templates, and AI to maximize your efficiency and to ensure no aspect of your content strategy or plan is overlooked; even the smallest details matter! 

Make sure your content strategies are rooted in solid goals and objectives. Whether creating content for your next post or trying to determine the channel that best fits you, remember that your goals and objectives are the ultimate destinations for success among your audience and your strategy. 

Going viral should not be your goal! Going viral is a vanity objective, not a business objective, and it will not add monetary value to your brand. Remember, you are trying to share your message with a specific audience, not a giant one.

Commit to avoiding random acts of content marketing. Create useful content that your audience will enjoy consuming; don’t create something to fill your editorial calendar, create content you would spend time engaging with if you didn’t work for your company. 

This episode at glance … 

>>  (2:45-4:13) Thought leadership has become a must-include component of most brands' PR and brand-building efforts. But what exactly IS thought leadership? Thought leadership is conveyed by a person who is unafraid to share their opinions, even the unpopular ones. Thought leaders make a huge difference in your content, stand out from the crowd and truly connect with your audience. 

>>(4:16-5:30) Find different people to be thought leaders for your content. Utilizing various expertise will ensure you can meet all of your content strategy needs and allow your audience to connect with your brand more uniquely and authentically. 

>>(5:40-8:07) Content pillars are essential to marketing on every channel because they help you define what you want to talk about and what you want to be known for. You don’t always need to rely on keywords for pillars; focus on what drives a true connection with your audience. 

>>(8:10-8:59) Content marketing is all about getting to know your audience. Similar to servant leadership, you’re trying to be helpful. Rather than trying to sell your content you’re trying to be relentlessly helpful with your content. 

>>(9:33-13:33) How do I know my content drives business growth? Take a look at Gini Dietrich’s ‘PESO Model’. This model will help you understand that all content is interconnected, and you can create content that works best for your audience, messages, and objectives. 

>>(13:42-17:57) Editorial calendars help you organize your ideas, objectives, and pillars. This calendar is a flexible way to help you determine what you want to do and when you want to do it; it will also keep you accountable for committing to a specific time and activity. 

>>(18:11-21:30) A common mistake in creating growth-focused content strategies is focusing too much on what your competitors do. If you only focus on sharing your version of what your competitors share, you won’t stand out as a unique voice in your space. 

>>(21:40-24:55) The best way to gain momentum on a small budget is to make sure you’re creating and designing content with all the repurposing options in mind. Utilizing tools such as Copy.ai, Grammarly, Tailwind, and Canva are great AI tools for creating content and copy. 

>> (25:40-33:51) Erika’s Twitter chat and Linkedin live were ultimately inspired by the questions, ‘How can we have a great conversation with an expert while also allowing our community to give their input, share opinions, and ask questions?’ It is a great way to drive brand recognition, engage the audience, and receive helpful feedback.

>>(31:49-31:24) When developing a plan and determining the right channels for your brand, focus on the places where you have a solid audience to engage with. Try a new form of content per quarter and figure out what you’re comfortable with. Be realistic with your expectations and try things that are manageable for you. 

>> (33:55-36:26) While going viral seems exciting, that should never be the main goal of your post. Going viral is a vanity objective, not a business objective. Viral content does not serve your brand because it is a broad approach, not one that is focused around your target market. You aren’t trying to reach a vast audience, you’re trying to reach a specific audience. 

>>(36:56-42:27) When pursuing paid speaking opportunities, start by defining your thought leadership strategy and what you really want to be known for, knowing you can offer something unique to the conversation. Start with pieces that are in your comfort zone and pursue opportunities where you know someone involved in selecting the speakers or where you can get an intro. Taking advantage of low-hanging fruit is a great place to start. 

Rate, Review, & Follow on Apple Podcasts

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!

Links Mentioned in Today's Episode

Copy.ai

Grammarly 

Canva 

Tailwind

Ways to reach Erika Heald & Christie Bilbrey

erikaheald.com 

erikasglutenfreekitchen.com

Twitter: @sferika  

Erika’s free download: Tools and Templates to Accelerate Your Work

Erika’s free download: How to Build a Thought Leadership Platform

Erika’s free download: How to share company content in an authentic and meaningful way

www.christiebilbrey.com

hello@christiebilbrey.com  

Instagram: https://instagram.com/christiebilbrey 

LinkedIn: https://www.linkedin.com/in/christiebilbrey/ 

Download my free guide: Create Your Buyer Persona

Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.

I also cover some great places and ways to share your brand stories to maximize their value. 

Timestamps:

• 00:00 – Introduction to the episode

• 00:55 – Overview of brand story strategy

• 02:09 – Start with the end in mind: set clear goals aligned with business strategy

• 03:15 – Know your audience: how to identify pain points and desired outcomes

• 04:48 – Build realistic next steps for clients in your story strategy

• 07:11 – The power of universal emotions in making brand stories relatable

• 08:23 – Craft simple stories for audience engagement and word-of-mouth potential

• 10:09 – Where to share brand stories

• 12:19 – The impact of podcast guesting as an accessible thought leadership tool

• 13:53 – Storytelling for team culture: embed values in company messaging

• 14:26 – Keynote speeches and crafting high-level stories to inspire audiences

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,⁠ click here⁠, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, ⁠tap here⁠ on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

⁠http://www.christiebilbrey.com⁠

⁠hello@christiebilbrey.com⁠  

LinkedIn: ⁠https://www.linkedin.com/in/christiebilbrey⁠

Instagram: ⁠https://instagram.com/christiebilbrey⁠ 

Grow Your Business as a Podcast Guest: ⁠https://bit.ly/pod-guesting⁠

Create Your Buyer Persona: ⁠https://bit.ly/3H4Q2Hw⁠ 

In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or career - strategies and mindsets you can cling to when emotions try to overwhelm you and derail your efforts and goals. 

Whether you want to build your platform, create more videos and speak publicly, make a significant career pivot, or overcome leadership challenges, you need to learn how to set aside fear and other emotions that can hold you back, and clearly identify and take the right steps forward at the right time. 

To discuss this critical topic, I am joined by Beth Forester, CEO of Animoto, an online video editing company. She shares her journey from running a successful photography business in West Virginia for 20 years to becoming the CEO of a tech company in New York City. 

We explore how Beth leveraged personal and professional experiences to make bold moves, the frameworks she used to guide her decision-making, and the mindsets that enabled her to pivot during times of uncertainty. She offers insights on business growth, navigating corporate leadership, and the importance of choosing courage over comfort.

Timestamps:

• 00:00 - Introduction and Beth Forester’s background: From entrepreneur to CEO

• 00:55 - Beth’s belief in the power of video storytelling

• 01:54 - Early entrepreneurial ventures: Selling items from yard sales

• 03:01 - Creating and managing a parking lot business at age 16

• 06:58 - Turning a photography hobby into a business

• 08:02 - The importance of goal-setting in business growth

• 12:13 - Challenges of running a creative business and maintaining profitability

• 15:36 - Beth’s advice on managing fear and navigating financial uncertainty

• 17:33 - Using frameworks to make logical decisions and minimize emotional reactions

• 20:55 - Beth’s decision to close her photography business and  join Animoto 

• 22:45 - Beth’s difficult decision to move from West Virginia to New York City

• 24:49 - Overcoming fear and taking a career leap, despite making less money initially

• 30:17 - Transitioning to CEO and the importance of setting clear goals and expectations

• 36:38 - The emotional challenges of becoming CEO and feeling isolated

• 38:10 - Animoto’s focus on solving problems in video creation

  
  

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Beth Forester

https://animoto.com

https://www.linkedin.com/in/bethforester

How to reach Christie Bilbrey

https://www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbreyInstagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly. 

These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others. 

Timestamps

00:00 - 00:27: Introduction to the episode and my background

00:28 - 01:20: The importance of a polished and authentic personal brand

01:21 - 02:10: Exercise 1: Identify your top skills, character traits, professional superpower, and what you want to be known for

02:11 - 02:49: Exercise 2: Gather feedback from others 

02:50 - 03:40: Exercise 3: Define your target audience with specific criteria

03:41 - 04:36: Exercise 4: Clarify the main struggle you solve and testing your message

04:37 - 05:15: Exercise 5: Craft your unique value proposition with a fill-in-the-blank formula

Key Takeaways

1. Identify Core Strengths: Reflect on your top skills, character traits, and professional superpower to build a strong, accurate, and results-oriented brand identity. Answering these questions and building into your brand will significantly enhance your brand's impact.

2. Seek External Feedback: This external perspective can reveal blind spots and provide valuable insights that help define your personal brand.

3. Understand Your Audience: Define your target audience with as much specificity as possible. Knowing their industry, job titles, struggles, and goals enables you to tailor your brand and content to meet their needs effectively.

4. Clarify Your Value Proposition: Your value proposition should be clear, concise, and easily understood by people outside your profession. This clarity ensures that your audience can quickly grasp the benefits you offer, are more likely to engage with your brand, and share it with others.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Ways to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey 

Free guide: Create Your Buyer Persona

In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out in the media by personalizing their brand, the importance of defining a strong brand before pursuing media opportunities, and how to differentiate your brand in a crowded marketplace.

Vanessa shares actionable advice on identifying your brand archetype, creating media-ready assets, and building helpful pitches for journalists. She also offers insights on maximizing media coverage through repurposing content and leveraging your PR wins across multiple platforms.

Timestamps:

00:00 – Introduction to the episode and Vanessa Morcom’s background

01:15 – Vanessa shares her unexpected entry into PR through an event for Paris Hilton

05:00 – The importance of building a personal brand before pursuing media opportunities

07:55 – Why brand differentiation is critical in today’s saturated media landscape

09:00 – Steps to define your brand strategy with archetypes

12:15 – How brand archetypes create an emotional connection with your audience

17:00 – Case study: Positioning a luxury lingerie brand using the "sage" and "lover" archetypes

20:45 – Essential components of a media-ready press kit for both B2B and B2C companies

28:00 – Building helpful pitches for journalists with customized pitches

32:45 – Maximizing your media coverage by repurposing it across various channels

40:13 – Vanessa’s final thoughts on the importance of self-awareness and authenticity in media

Key Takeaways:

Brand Differentiation is Essential – Before approaching the media, it’s critical to establish a clear and authentic brand identity. Your messaging needs to stand out in a crowded marketplace, and aligning your brand with an archetype can create deeper connections with your target audience.

Be Media-Ready with the Right Assets – Success in media requires preparation. Invest in high-quality visuals, strong website copy, and a comprehensive press kit that includes key messaging, talking points, and consistent branding. This allows your brand to maximize media opportunities when they arise.

Write Successful Pitches for Journalists – Tailored, specific pitches are key to capturing a journalist’s attention. Instead of mass emails, focus on quality over quantity by researching the journalist’s beat and offering relevant stories that align with their past work and interests.

Maximize Media Opportunities – Media coverage should be leveraged across multiple channels. Repurpose content for social media, newsletters, and future media pitches to extend its impact. Strategic follow-ups with other publications can also keep your story in the news cycle.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.

On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Vanessa Morcom

morcom.media 

vanessa@morcom.media 

https://www.linkedin.com/in/vanessamorcom

https://www.instagram.com/vanessamorcom 

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention. 

Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility.

Timestamps:

• 00:00 - Introduction to the episode and Ashley Mason’s background

• 02:33 - Ashley’s journey into content marketing and social media

• 04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals

• 05:45 - How to pick the right social platforms based on audience demographics

• 06:31 - Tips for maintaining consistency on social media to avoid burnout

• 08:09 - Importance of mixing personal and professional content to build trust

• 10:21 - Avoiding burnout: Batch content creation and focus on inspired content

• 12:50 - Quick tips for upleveling your LinkedIn presence

• 14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history

• 17:14 - Metrics that matter: Why likes are a vanity metric

• 19:12 - The importance of “lurkers” and long-term social media impact

• 20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn

• 22:11 - Hashtags on LinkedIn and other platforms: Do they still matter

• 24:45 - B2B on TikTok: How to make it work for business leaders

• 28:23 - Building a content bank for TikTok and creating searchable content

• 29:52 - Twitter (X) for personal branding: Industry-specific use cases

Key Takeaways:

Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience.

Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out.

Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand.

Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone.

Rate, Review, & Follow on Apple Podcasts & Spotify

“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

How to reach Ashley Mason

www.dashofsocial.com

www.linkedin.com/in/ashleyjeanmason

www.twitter.com/ashjeanmason

www.instagram.com/dashofsocial

How to reach Christie Bilbrey

www.christiebilbrey.com

hello@christiebilbrey.com  

LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Instagram: https://instagram.com/christiebilbrey 
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting