The Business Storytelling Podcast (Trappe Digital LLC)

Marketer Adam Riemer joins me to discuss what spammy links are, why you want to avoid them and how to avoid them.  

Learn more about Adam's company at: https://adamriemer.me/

Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us. 

Connect with her company here: https://lnkd.in/ewyQxNZk

In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people.

Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com

Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us.

Connect with Chris: https://chd2.com/

Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What? 

Daniel Stewart, author of “ LEAD NOW!: A Personal Leadership Coaching Guide for Results-Driven Leaders” joins me on this episode to share tips.  Join us and grab a copy of the book here: https://amzn.to/33bWaxV 

This episode is supported by Stewart Leadership. Learn more here: https://lnkd.in/egT2e-aK

Join me on this quick bonus episode to hear how to determine whether or not a podcast script is needed for your show.

Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.  

Connect with her here: https://lnkd.in/er4BVZX  

Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt

Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss:

• Healthcare marketing during COVID
• What channels to consider in healthcare marketing
• Doctors on TikTok
• Localization and SEO in healthcare
• Online reputation management
• And more

Related articles:

Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/

Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/

Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:

• Why clarity is so important
• What's the struggle with it for communicators?
• Which skills should people focus on learning to be clear?
• And more...

Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works.

If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io

Communications has a role in building up businesses but where should it fall in an org chart and why?
Grace Williams of BLASTmedia joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including:
What's the definition of communications for a company?
Why is this an important function?
Where should it fall in an org chart?
What are the KPIs companies should go after?
Join us and connect with Grace here: https://lnkd.in/giEQAgft

Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset."  "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"  

Check out his book here: https://amzn.to/3v5TOd6 

And join us for the conversation.

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us.

Connect with Whitney at learnwithwhitney.com

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here: https://tamikacarlton.com

Related content:

5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/5-ways-answering-faster-can-help-generate-more-qualified-leads-and-increase-sales/

4 Steps To Mine Your Competitor’s Twitter Account To Generate Leads https://www.christophtrappe.com/lead-generation-competitor-twitter/

Lead Response Time: How Quickly Should You Follow Up With Leads? https://www.christophtrappe.com/lead-response-time-how-quickly-should-you-follow-up-with-leads/

Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: 

• Releases 
• Permissions 
• Fair use 
• And more 

Find Gordon's book on the topic here: https://amzn.to/3pXmGlw 

Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease 

Author Evelyn Starr joins me on this livestream to talk about how brands must develop.  Join us.  

Grab her book on the topic here:  https://amzn.to/3vmoc2t

Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works.

Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28

To check out Headliner: headliner.app

Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK

I discuss the topic of employee turnover in this bonus episode and what it means to marketing teams.

Read my latest career guide on marketing careers here: https://www.christophtrappe.com/is-marketing-a-good-career/

Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy.

Join us and check out Ellen's books on the topic here: https://amzn.to/38NnZ2H

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can.

Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr

Grab the products mentioned here: https://amzn.to/3CSG7Hr

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done.
Join us and grab a copy of her book here: https://amzn.to/3BwOCUp

Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content. 

Connect with Karyn here: https://www.linkedin.com/in/kquick1/ 

Find more podcast episodes: https://lnkd.in/eiUSn7h

Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.

We discuss:

• Why having an audio brand matters
• How to create a brand strategy that includes audio
• Licensing audio versus creating
• And more...

Join us. 

Read more about audio branding here: https://www.christophtrappe.com/audio-branding/

Christina Del Villar‘s new book is available for pre-order and covers:  

“Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.  ‘With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable.”

Join us and check out the book here: https://amzn.to/2W2QbIe

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it.

Join us and grab a copy of his book here: https://amzn.to/4eRo95n

Christoph reviews the new app and discusses whether or not it can help us make better connections online. 

The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app

Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.

The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.  

Check out the show here: https://lnkd.in/dJ6XsgR  

More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h  

Christoph's blog: https://lnkd.in/bDTft_d

Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.   

You can connect with her here: http://saramargroup.com 

More podcast episodes:

Diversity in marketing (a chat with Michelle Ngome)

How to stay relevant in a fast-changing world 

What's connected content? A chat with Carrie Hane

How to harness AI (a chat with Katie King)

Hamlet Batista, CEO at  https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc  

Christoph's content performance book: https://lnkd.in/e3dWVd5  

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  

Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integrated Create Once, Publish Everywhere strategy. Then of course, I’ve extracted the audio and published that version here. 

This is the audio from my keynote in Malaga, Spain, at the Digital Enterprise Show 2022. I discuss what the native content era on social media means to content strategies and to drive business success.

Join me.

If you would like me to give a talk at your conference, please feel free to contact me here: https://www.christophtrappe.com/contact-us/

On this episode, I'm joined by Dave Hurt, Co-founder and CEO of Verb Data. 

We discuss: 

1. The rise in the need for customer-facing analytics tools 
2. How is Verb Data closing the existing gap in the customer-facing analytics, dashboard, and reporting sector of the SaaS industry 
3. How Verb is different from the existing business intelligence tools 
4. Do users hesitate to implement such solutions, and how is Verb tackling this? Join us and check out Verb Data at https://verbdata.com/ 

(This episode is sponsored by Verb Data.)

In this bonus episode, Christoph shares what evergreen content is, how to use it and how to update it.

In this short bonus episode, I explain the main difference between dropshipping and affiliate marketing and how you can use that knowledge to decide which one of these - if either - is best for your strategy. 

In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity.   So, what's the best way for marketers to overcome barriers and then create a customer-centric experience?

I'm joined by experts from Yahoo, Rock Content, Web Insights and Icertis.

Join us and check out webinsights.com for a free demo to learn how you can identify your website visitors.

This episode is presented by Web Insights and produced by Trappe Digital.

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: https://amzn.to/3Cxu4iB

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want."  

We discuss:

• What is the new definition of swagger?
• Why finding and being yourself matters.
• What are the key blockers to swagger?
• And more...

Join us and grab a copy of her book here: https://amzn.to/3AGRwUL

This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance. 

The video version can be found here: https://youtu.be/tc-iU8LLCT4 

Want me to speak at conference, drop me a note: ctrappe@gmail.com 

Find more podcast episodes: https://lnkd.in/eYsZuzr 

Christoph's content performance book: https://lnkd.in/e3dWVd5 

More marketing tips: https://lnkd.in/bDTft_d

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show."

Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/

In this episode, I share the three important areas every marketing workflow needs to have to make a marketing program successful.

Those are:

• Strategy
• Creation/Creative/Implementation
• Technical

Join me.

How is your workflow currently looking? Need help updating it? Let's talk. You can grab a time here: https://calendly.com/ctrappe/strategy?month=2024-01

Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. 

Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/  

Christoph's content performance book: https://lnkd.in/e3dWVd5 

Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com 

Subscribe to future podcast episodes: https://lnkd.in/eFBsw73

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative?

Dan Sanchez, podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works.

Connect with Dan at https://aidrivenmarketer.com

I share how wireless livestreaming works and what camera you might consider trying.

Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera

Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility.

As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for.

Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-console Christoph's Content Corner: http://christophtrappe.com

In this quick bonus episode, I discus whether or not a radio career is worth it and where all radio skills can be used in content.

Join me.

YouTube strategy consultant Zach Mitchem joins me on this episode to discuss how to make a podcast work on YouTube. 

Join us and connect with him here:   https://lnkd.in/givgaCim

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on.

Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic.

Join us.

Read Hunter's article on the topic here:

https://alpha-diver.com/psychology-and-marketing/

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators:

• The camera
• Battery life
• Voice strategies
• And more...

Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link).

What email trends are worth watching and - more importantly - worth implementing this year? 

Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

Find a related article from Ernie: https://lnkd.in/eg4iuQR

Connect with him on LinkedIn: https://lnkd.in/e-SPJJS 

Order Christoph’s new book now: https://amzn.to/3agXU9i

Scot Westwater and Susan Westwater return to the show to talk about their new book: "Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement"
Join us and grab a copy here: https://amzn.to/3Ex5AUo

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright.

Reach out to Christopher's company here: https://www.trustinsights.ai/

Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast.

This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want  miss. Claim your offer here: https://lnkd.in/dK-ntim

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a

Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

Nancy Harhut wrote and published "Using Behavioral Science in Marketing." 

She joins me on this episode of the Business Storytelling Podcast to give us an overview of the topic.

Join us and grab a copy of the book here: https://amzn.to/3Ap4KGM

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us.

Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers.

Use Ross's company here: fencepost.co Join us.

Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...

Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dive into the topic and includes expert opinions. More: christophtrappe.com/emojis-in-marketing

Paul Zak joins me to discuss his new book "Immersion: The Science of the Extraordinary and the Source of Happiness."

Join us and grab a copy here: https://amzn.to/3j33aFS

Don‘t miss these previous episodes:

• How to use LinkedIn newsletters 
• Announcing a new job on LinkedIn
• How executives can build their brand

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

• The 6th edition! Congrats. What's new?
• What is a brand identify?
• How to start building it?
• Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

Author Susan Drumm joins me on this episode of "The Business Storytelling Show" to discuss her new book: "The Leader's Playlist: Unleash the Power of Music and Neuroscience to Transform Your Leadership and Your Life."  

Join us and grab a copy here: https://amzn.to/3tVp283 

Watch on Amazon to shop Christoph's studio setup: https://amzn.to/3Ud9ZkQ

Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:  

• The importance of working with SMEs 
• How to approach the conversations 
• What about the approval process 
• And more... 

Join us.  

Learn more about Sarah here: https://lnkd.in/g7eRgqQZ

Email marketing rules fall into a few categories:
Those that you have to follow because they are the law - like spam laws.
Then there are the ones that are best practices
Finally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.
On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!
Join us and grab his books here: https://amzn.to/3suVMrj

Are curved monitors just a gimmick, or do they truly enhance your experience while creating content? In this bonus episode of the Business Storytelling Show, I take a closer look at the latest trend in display technology.

I'm putting this 27-inch curved monitor to the test in this review episode.

Join me and check out the model I'm discussing here.

Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.  

We discuss:

• What makes a good brand name?
• How about the legal stuff?
• Does the website domain matter?
• How to pick a name?
• Is crowdsourcing a good idea?
• And more...

Join us and grab a copy of his book here: https://lnkd.in/gTzsRUDk

Need branding help? Contact his agency here: https://www.heirloomagency.com/

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and connect with her here: https://lnkd.in/gQpWhkYN

Heather Osgood of The Podcast Broker joins me on the show to discuss what goes into selling your podcast and should you even consider it?

Join us and learn more about the process here: https://lnkd.in/d7pVR9_A