The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs (Jan Ditchfield)

How do I create a business that blends profit with purpose? Scale my offers without compromising my values? Build a thriving, mission-driven business that changes lives?

These are just some of the big questions that purpose-driven business strategist, Jan Ditchfield, dives into on The Business of Good—her brand-new podcast designed to help you build a profitable business that makes the world a better place.

In each episode, Jan brings her 25+ years of experience in business growth, ethical marketing, and impact strategy to help you turn big ideas into real results. From step-by-step guides to candid conversations about the challenges of entrepreneurship, every episode is packed with actionable insights that you can implement right away.

Thinking about launching your first course? Want to scale a high-ticket offer? Struggling to balance business growth with staying true to your mission? Discover why mission-driven women entrepreneurs turn to Jan for proven strategies, inspiring stories, and the confidence to grow businesses that matter.

Join Jan each week to learn how to increase your revenue, amplify your mission, and build a business that creates lasting impact—without ever compromising your values.

Hit play, subscribe, and let’s create something magical—together.

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Have You Been Told Profit and Purpose Can’t Coexist? Think Again.

What if I told you the key to scaling your impact and avoiding burnout starts with embracing profitability? Too many purpose-driven women feel torn between staying true to their mission and creating financial success—but it doesn’t have to be that way.

In the debut episode of The Business of Good, I’ll take you behind the scenes of my own journey, from leading award-winning nonprofits to building a multiple six-figure business that aligns purpose with profit. 

What You’ll Learn in This Episode:

• Why making money isn’t just okay—it’s essential for mission-driven businesses.
• How to overcome the guilt of wanting financial success.
• The truth about shifting from a nonprofit mindset to a scalable, sustainable business model.
• Why this podcast is your go-to resource for balancing profit and purpose.

If you’ve ever wondered how to align your mission with meaningful revenue or felt guilty about wanting financial freedom, this episode will change the way you see your business—and your potential.

Resources Mentioned in This Episode:

🎧 Join The Business of Good Collective for free resources and a supportive community of women just like you: janditchfield.co/good

Ready to Start Building a Business That Changes Lives?

Hit play now to discover how profit can become the fuel for your purpose—and why your mission deserves financial success.

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout?

In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose.

I’ll start by debunking the myth that you have to choose between making a difference and making a living. You’ll learn five powerful reasons why profitability is essential for creating sustainable change, including how it funds your mission, prevents burnout, and allows you to scale without compromising your values.

Then, I’m joined by Erica E’Eramo, an engineer turned leadership coach and founder of Two Piers Consulting. With two decades of experience in the international energy industry, Erica shares her journey from nonprofit work to embracing profitability as a tool for greater impact. Her insights on leading with purpose and strategy are sure to inspire and empower you.

What You’ll Learn in This Episode:

• Why profit fuels purpose—and why it’s NOT a dirty word.
• Five ways profitability helps you create lasting impact.
• Erica E’Eramo’s leadership journey and actionable tips for balancing mission and revenue.
• How to overcome the guilt of making money in a purpose-driven business.

If you’ve ever wondered how to align your values with your revenue goals or how to build a profitable business that amplifies your impact, this episode is for you!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode.

In this episode, we’re diving deep into the heart of ethical sales. 

You’ll discover:

• What ethical sales truly means and how it differs from outdated, pushy tactics.
• The brain science behind why ethical sales work (hint: it’s all about trust and psychological safety).
• Five actionable strategies you can implement today, including consent-driven selling, transparency, and selling with a mindset of service.

If you’re a purpose-driven entrepreneur ready to align your values with your revenue goals, this episode will give you the tools to sell with confidence, integrity, and heart.

And don't forget to join my free community, The Business of Good Collective, at janditchfield.co/good to grab your free Ethical Sales Checklist and start implementing these strategies today!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it?

It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I’m uncovering the three silent growth killers that could be quietly sabotaging your business success:

1. Overthinking every decision.
2. Saying yes to the wrong opportunities.
3. Neglecting personal boundaries.

We’ll break each one down, talk about how they impact your growth, and, most importantly, I’ll share actionable strategies to replace them with habits that align with your purpose and goals. You’ll leave this episode equipped to regain focus, protect your energy, and scale your mission-driven business sustainably.

Ready to break free from these habits? Download the free Habit Breaker Checklist now inside my free community, The Business of Good Collective, for even more resources to help you grow. Join here today!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Do you ever feel paralyzed by the fear of judgment, worried about what people will think if you show up as your true self? What if I told you that not everyone needs to like you—and that’s actually a good thing?

In this special listener coaching episode, I tackle one of the most common fears holding entrepreneurs back: the fear of being disliked. Claire, a listener, shares how this fear has kept her from showing up in her business, and I walk her—and you—through actionable strategies to overcome it.

Plus, I share my personal journey from people-pleasing to embracing the idea of letting others be wrong about me, and I break down four steps you can take to reframe your fear of judgment, take small but brave actions, and ground yourself in your purpose. By the end of this episode, you’ll feel ready to show up confidently, connect with the people who truly need your message, and let go of the ones who don’t.

If this episode resonates with you, join my free Facebook group, The Business of Good Collective, where purpose-driven entrepreneurs like you gather for support, growth, and connection. Head to janditchfield.co/good to join today!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Are you working harder than ever but still not seeing the results you want in your business? You’re not alone.

The truth is, it’s often not about strategy—it’s about mindset. Yes, even a business strategist is telling you this! In this episode of The Business of Good, I’m walking you through 5 powerful mindset shifts to help you detox the toxic thoughts holding you back and start building the business (and life) you’ve been dreaming of.

What You’ll Learn in This Episode:

• Why your mindset—not your strategy—is the foundation for sustainable growth.
• How to embrace your worth and stop undervaluing your work.
• The magic of imperfect action and how it creates unstoppable momentum.
• How setting boundaries can protect your energy and boost your focus.
• Why success and impact aren’t at odds—they fuel each other.

Whether you’re battling self-doubt, perfectionism, or burnout, these shifts will help you silence your inner critic, step into your role as a confident leader, and unlock the next level of growth for your business.

Take It Further:

Ready to detox your mindset and keep the momentum going? Join my free community, The Business of Good Collective, at janditchfield.co/good. Inside, you’ll find a free Mindset Reset Guide with actionable steps to help you stay focused, inspired, and aligned as you grow.

It’s time to let go of what’s holding you back and step into the confident leader your business (and the world) needs. Let’s do this together!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

Have you ever felt like your inner critic is holding you back from reaching your full potential? That little voice that whispers doubts, fuels stress, and keeps you second-guessing your decisions? It’s time to silence it—for good.

In this episode of The Business of Good, I’m sharing the ONE quiz that helped me uncover the root of my critical inner voice and how it’s been sabotaging my success. After taking the Positive Intelligence Saboteur Assessment, I discovered the three saboteurs wreaking the most havoc on my mindset: Hyper-Vigilant, Hyper-Achiever, and Controller. And now, I’m tackling them head-on with a transformational mindset tool that I want to share with you.

Then in the second half of the show, I’m joined by my guest and mindset coach, Lindsay White, a leadership coach and Positive Intelligence expert, who breaks down how to uncover and weaken your saboteurs so you can finally quiet that critical voice and unlock your true potential.

What you’ll learn in this episode:

• What Positive Intelligence is and how it can help you master your mindset.
• How to identify your saboteurs (the invisible enemies in your mind).
• Why silencing your inner critic is the key to achieving both business success and personal happiness.
• How I’m using the Positive Intelligence Bootcamp to take control in 2025—and how you can join me.

Ready to get started?

Take the Positive Intelligence quiz today and join me in Lindsay’s Positive Intelligence Bootcamp! Learn more and sign up at janditchfield.co/join. 

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets.

If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough.

In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy.

This is about ethical sales that actually work—the kind that feel good for you and for your audience.

What You’ll Learn in This Episode:

• The biggest mistake entrepreneurs make when it comes to selling (and why it’s costing you buyers).
• Why people hesitate to buy—and how to build the trust they need to say YES.
• The psychology of ethical sales (backed by brain science).
• The 5 stages of a sales funnel that doesn’t feel like a funnel.
• How to make selling feel easy—without pressure or convincing.

If sales feel hard, awkward, or like a struggle, this episode is a must-listen.

Resources & Links:

🎧 Grab my FREE Cultivation Funnel Quick-Start Guide → janditchfield.co/good
📲 Let’s connect on Instagram → @janditchfield.co
💡 Join The Business of Good Collective (my free community!) → janditchfield.co/good

👉 If you loved this episode, take a screenshot and share it on Instagram! Tag me @janditchfield.co and let me know your biggest takeaway!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

What do you do when the people closest to you don’t believe in your business?

You’ve felt it, right? That sting when someone treats your business like a little hobby or gives you the look—you know the one. It’s frustrating, it’s discouraging, and it makes you wonder if you’re really cut out for this.

In this Listener Question Episode, we’re diving into a real question from Sarah, who’s feeling exactly this struggle. She asked, “How do I handle it when the people in my life don’t take my business seriously?”

This is for anyone who’s felt unsupported, misunderstood, or doubted while trying to build their dream business. And trust me, you’re not alone.

We’ll break it all down, step by step:

• Why their opinions have nothing to do with your ability to succeed
• How to reframe doubt so it doesn’t hold you back
• The mindset shifts you need to protect your confidence
• Practical ways to build a community of people who do get it

By the end of this episode, you’ll have a game plan to handle the doubters with grace and move forward with confidence, knowing you don’t need their approval to create something amazing.

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!