The Business & Marketing Scoop (3B1)

On this week's episode of The Digital Marketing Scoop, Mark is talking about why you should think about producing content for TikTok.

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On this week's episode of The Digital Marketing Scoop, Mark is giving tips on how to increase your Ecommerce website sales.

3B1 is an agile, digital first, full service marketing agency that creates multi-channel campaigns for growing and established businesses. At our agency, every ad counts.

Looking for a Marketing Agency? Looking to grow your brand & increase sales? Book a free discovery call with Mark to see if 3B1 Agency are a good fit for you: https://3b1.ie/book-a-meeting/ 

Follow 3B1 on:
Facebook
https://www.facebook.com/3B1agency/

Instagram
https://www.instagram.com/3B1agency

Twitter
https://twitter.com/3B1agency

Linkedin
https://ie.linkedin.com/company/3B1agency

TikTok
https://www.tiktok.com/@3B1Agency

In this episode Mark and Jen discuss Facebook's 2019 developer conference and how businesses can prepare for the changes coming there way with the new direction Facebook is taking.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this episode Mark and Jen discuss the latest Google IO conference and how changes Google are making will impact businesses digitally into the future.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this episode of the Digital Marketing Scoop Mark and Jen discuss the Google Ad Quality Score, how it can impact your campaign and how to increase it to lower your ad spend and increase your conversions.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of the Digital Marketing Scoop, Mark and Jen dive into the world of SEO and give you the best quick tips to increase your rankings with things you can implement today.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of the Digital Marketing Scoop - Mark and Jen discuss the merits of digital marketing and traditional marketing and discuss how to decide which marketing avenues are best for your company.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of the Digital Marketing Scoop, Mark Flavin and Jen Bryan discuss different ways to repurpose your content in order to maximise the usability, reach and interaction with your content.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of The Digital Marketing Scoop, Mark Flavin and Jen Bryan discuss the most common mistakes you can make in your Google Ad campaigns and how to avoid them.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of The Digital Marketing Scoop, Mark Flavin and Jen Bryan discuss the power of split testing, how to do it and how it maximises your digital campaigns and online presence.

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this weeks episode of The Digital Marketing Scoop Mark Flavin and Jen Bryan speak with Twitter expert Samantha Kelly on how businesses can maximise on Twitter.

If you'd like to connect or find out more about Samantha here are her details:
Twitter: @WomensInspireIE / @TweetingGoddess
Website https://www.tweetinggoddess.com/

This episode is brought to you by the team at Cliq Media and Marketing. If you'd like to find out more about our company and services visit https://cliq.ie/ today and see how we can help you and your website or digital marketing strategy.

In this episode of The Digital Marketing Scoop Mark and Jen discuss the common pitfalls of setting up a Facebook advertising campaign and how to avoid them.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss two key areas where you can improve the speed of your website, images and server. These quick wins can be used to improve your site speed which improves rankings and bounce rates.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

GTMetrix Link: https://gtmetrix.com/

The Business & Marketing Scoop with Mark Flavin of 3B1 brings you interviews with entrepreneurs, marketers, founders and leaders. Discover actionable insights and learnings that you can take back to your business.

Check out 3B1 at https://3B1.ie

In this episode of The Business & Marketing Scoop we're thrilled to be joined by Ciara Crossan, the visionary entrepreneur behind WeddingDates. Join us as we delve into Ciara's entrepreneurial journey, exploring the creation and growth of her innovative business in the wedding industry. 

We kick off the conversation with Ciara sharing the story of WeddingDates - a unique platform that helps couples plan the perfect wedding. Ciara reveals the inspiration and challenges she faced in the early days of building this business and how it has been shaped by her personal experiences.

Get a behind-the-scenes look at how Ciara developed a B2B software solution that not only catered to couples but also WedPro, a platform for venue providers and wedding service vendors. 

Thinking of scaling internationally? Ciara shares her experiences and tactics in scaling her business in the UK, offering valuable insights for international expansion, sales strategies, and the importance of understanding local nuances in international markets.

This episode is a must-listen for aspiring entrepreneurs, industry professionals, and anyone interested in the intersection of technology & business. 

This is the story of James Flynn from coso.ai, sharing his journey in building a SaaS (Software as a Service) business. Developing a software platform from scratch is an epic challenge, and this presents an opportunity for you to learn from James's successes, failures, and everything in between.

In this candid conversation, James shares his story of developing the original software, ConnectMor, and then pivoting that product to coso.ai. Changing direction when you receive new information or the market shifts is vital for any entrepreneur, and seeing how James navigated this provides great learning for anyone in business.

There is a huge amount to learn from James's experience, and I really hope you enjoy and get great value from this episode. Make sure to share it with anyone in business or anyone who's thinking about starting a business.

This week I am delighted to welcome Greg Marah to the podcast. Greg has been a client of my agency 3B1 for over a decade and in that time has scaled an amazing business; Douglas Forest & Garden, from a local shop servicing a few kilometres around it to one of Ireland's leading e-commerce brands in the Tree Surgery and Garden Equipment space.

I can't wait for you to hear Greg's story and learn from his years of experience.

Check out Douglas Forest & Garden at: https://DFG.ie 

Follow me on LinkedIn at: https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie 

And if you enjoy this episode make sure to subscribe!!

In this episode, we delve into the fascinating world of grocery procurement innovation with our special guest, Mike McGrath, co-founder of Kwayga. Mike shares the thrilling journey of Kwayga, a trailblazing supplier sourcing platform that has recently made headlines with its significant 1 million Euro funding round. Discover how Kwayga is rapidly transforming the landscape for supermarket buyers across Europe, offering a swift and efficient sourcing solution.

Join us as Mike unfolds his personal journey into the procurement industry, detailing the challenges and victories that have shaped both his career and Kwayga's success. He offers a rare glimpse into the complexities of building a startup, from pivoting business models to securing vital funding and investor relations. We also explore the advanced technologies powering Kwayga, such as AI, machine learning, and future prospects in blockchain for smarter, more secure transactions.

This episode is a must-listen for anyone interested in entrepreneurship, technology in business, and the dynamic world of supply chain management. Whether you're a budding entrepreneur or a seasoned business professional, Mike's experiences and insights are bound to inspire and educate.

Subscribe and tune in to The Business and Marketing Scoop for more fantastic conversations with leaders at the forefront of business and marketing innovation.

In this episode of The Digital Marketing Scoop Mark and Jen discuss the Facebook pixel, why your business should be using it and how to maximise on it.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

Mark White is the Managing Director of Padel Tennis Ireland, Ireland's largest Padel Tennis Facility located in Cork. 

Listen to Mark's story of how he discovered the sport and learn from the successes, failures and challenges he encountered when building the largest purpose-built Padel Tennis Facility in the country.  

Follow Mark Flavin on LinkedIn at: https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie 

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

And if you enjoy this episode make sure to subscribe!!

In this week's episode of The Business and Marketing Scoop, we sit down with Andrew Scannell, the founder of Clinks, a drink delivery platform making waves in the Irish market. Clinks is transforming the way consumers enjoy their favourite beverages, bringing the store right to their doorstep with remarkable ease and efficiency. Andrew takes us through the journey of Clinks, sharing the spark of inspiration that led to its inception and the various challenges and milestones achieved along the way.

Whether you're a budding entrepreneur, a tech enthusiast, or simply intrigued by the evolution of the beverage delivery sector, this episode promises a wealth of knowledge, inspiration, and behind-the-scenes glimpses into the building of a very complex software business.

Follow Mark Flavin on LinkedIn at: https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie 

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

And if you enjoy this episode make sure to subscribe!!

This week on the Business & Marketing Scoop I sit down with the head of operations at the VQ Shane Clarke to discuss Shane's Career, Cork City, Cork's future and the amazing transformation of the VQ (Victorian Quarter Cork)

Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/ 

Check out 3B1 at: https://3B1.ie

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

And if you enjoy this episode make sure to subscribe!!

This week on The Business & Marketing Scoop we’re joined by Sean Brett the founder and CEO of Steeltech Sheds. Sean was no doubt destined to be a salesman and entrepreneur,  from his first foray into entrepreneurship at 7 years old to where Steeltech Sheds is today is an amazing story with lessons we can all learn a lot from.
This is a fantastic episode with so many learnings for people in business and marketing.

I hope you enjoy it.

Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

And if you enjoy this episode make sure to subscribe!!

Get ready for an episode of The Business & Marketing Scoop you won't want to miss! Today, we're chatting with Sian Horn, who is not only a Business Coach, MC, and DJ but also the woman behind The Club, Elite Pilates, multiple podcasts and much much more!

Sian's going to spill some secrets on personal branding, walk us through her career milestones, and chat about why networking is a game-changer. The Club, her brainchild, is this awesome space where female solopreneurs, SMEs, and entrepreneurs get to support each other and we discuss that platform and its growth over the last few years.

That's not the end of it, though. We're also going to dive into the ins and outs of networking like a pro and Sian’s tips for building a personal brand. Whether you're just starting your entrepreneurial journey, you're a seasoned business veteran, or you're looking to give your personal brand a boost, there's something for everyone in this episode. Hope you enjoy it and make sure to subscribe!


Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

In this episode of The Digital Marketing Scoop Mark and Jen discuss Google Tag Manager, why your business should be using it and how to maximise on it.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

DC Cahalane has decades of marketing experience, is the Co-Founder of Republic Of Work in Cork & is now a Venture Partner at Sure Valley Ventures. In this episode of The Business & Marketing Scoop I chat to DC all about his career, and how he got started, we chat all about startups and venture capital and of course his love of Cork!

I hope you enjoy it.

Connect with Mark Flavin on LinkedIn at:  https://www.linkedin.com/in/markflavin/

Check out 3B1 at: https://3B1.ie

Book a meeting with Mark Flavin at: https://3b1.ie/discovery-call-mark

And if you enjoy this episode make sure to subscribe!!

In this episode of The Digital Marketing Scoop Mark and Jen discuss remarketing why your business should be doing it and how to maximise on it.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen talk about how you can use Google Optimise to continually increase the number of leads and sales on your website. 

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen talk about their favourite software and hardware for content creation.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen talk about the most common misconceptions in the Digital Marketing world and whether they are true or not.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen talk about the steps you need to take to do an SEO audit of your website to improve your rankings and conversions.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss the different factors you should take into consideration to determine when you need a new website.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen talk about how you can get your website and brand ready for voice search. 

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss the different factors you should take into consideration when thinking about starting to use influencer marketing.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss how to plan and reap the rewards of an epic Christmas digital marketing campaign.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss how to maximise your presence on LinkedIn with guest LinkedIn expert David Tash.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss how to choose where to put your advertising budget.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss all things Google Analytics with guest Zahid Aslam.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

More information on the course discussed:

For the Cert: https://www.cit.ie/digitalmarketing

For the Masters: https://www.cit.ie/mscdigmarketing

Connect with Zahid Aslam on Linkedin here: https://www.linkedin.com/in/zahidaslam/
Connect with Zahid Aslam on Twitter here: https://twitter.com/z_aslam

In this episode of The Digital Marketing Scoop Mark and Jen take you through how to nail the marketing for your next product launch.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss how biology can impact content creation with guest expert Fergus Ryan.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen discuss the power of storytelling for branding with guest expert Stephen Ryan.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen chat with guest expert Carman Pirie about how you can get started with account based marketing.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen take you through how to build a high performing landing page.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Fraser Cottrell all about video and social media.

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Bo Browne all about how to leverage your online presence to help connect your community online and offline.

Thie episode is brought to you by the team in Cliq Media & Marketing. 

Thie episode is brought to you by the team in Cliq Media & Marketing. In this episode of The Digital Marketing Scoop Mark and Jen are chatting with guest expert Patrick O'Brien on how marketing scaled his luxury brand to new heights.

Thie episode is brought to you by the team in Cliq Media & Marketing. 

In this episode of The Digital Marketing Scoop Mark and Jen reveal their 2020 digital predictions!

This episode of The Digital Marketing Scoop is brought to you by Cliq Media and Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with TikTok influencer Jayde Vincent to get the lowdown on the platform.

Thie episode is brought to you by the team in Cliq Media & Marketing. 

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Raymond Coppinger from Teamwork all about marketing in the SaaS industry.

Thie episode is brought to you by the team in Cliq Media & Marketing.

This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create and maintain a successful blog.

This podcast is brought to you by the team at Cliq Media & Marketing.

This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about the role of brand for search engine optimisation.

This podcast is brought to you by the team at Cliq Media & Marketing.

This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting all about how to create demand for your product or service through marketing.

This podcast is brought to you by the team at Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Hillary Weiss Founder of Statement Piece Studio all about impactful copywriting.

Thie episode is brought to you by the team in Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Jack Gaisford Founder of V21 all about building a brand on LinkedIn.

Thie episode is brought to you by the team in Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Darren McManus all about featured snippets, what they are, the recent changes and the pros and cons of them.

Thie episode is brought to you by the team in Cliq Media & Marketing.

If you'd like to connect with Darren on LinkedIn you can do so here: https://www.linkedin.com/in/darrenmcmanus/ He also has a great newsletter which you can sign up for here:  https://www.google-analytics.ie/newsletter/

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Sian Horn all about building a dynamic personal brand that you can leverage for your business ventures.

Thie episode is brought to you by the team in Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kim O'Mahony from This Is Ethos all about the groundwork you need to be doing to hit the ground running with your business, messaging and marketing.

Thie episode is brought to you by the team in Cliq Media & Marketing.

To get in touch with Kim:
Email: kim.p.bolger@gmail.com
LinkedIn: https://www.linkedin.com/in/kim-bolgermarketing/
Instagram: @kim_o_mahony

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Naira Perez from Springhill Digital all about LinkedIn Advertising.

Thie episode is brought to you by the team in Cliq Media & Marketing.

To get in touch with Naira or connect with her:

Springhill Digital:

https://www.linkedin.com/company/springhilldigital/?

Naira’ Profile:

https://www.linkedin.com/in/nairaperez/

Springhill Digital Facebook Profile:

https://www.facebook.com/springhilldigital/

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Kees Hendrickx & Josh O’Farrell-Hurley from Spearline all about audio strategies and podcasting.

Thie episode is brought to you by the team in Cliq Media & Marketing.

To Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-o-farrell-hurley/
To check out the Spearline podcast: https://www.spearline.com/the-spearline-podcast
To connect with Josh on Instagram: https://www.instagram.com/j_ofarrellhurley/?hl=en

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Josh Braaten from Brandish Insights all about how to measure brand effectively.

Thie episode is brought to you by the team in Cliq Media & Marketing.

If you would like to get in touch with Josh:

• https://www.brandishinsights.com/  
• https://www.linkedin.com/in/jlbraaten/  
• https://twitter.com/jlbraaten 

This week on the Digital Marketing Scoop Mark Flavin and Jen Bryan are chatting about marketing and the current Covid-19 pandemic. We chat about how to pivot your marketing, mistakes we're seeing and great things we're seeing. If any of our listeners need marketing information or help during this time, feel free to contact us. 

This podcast is brought to you by the team at Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with influencer Shauna Doyle all about building your brand and influencer marketing.

Thie episode is brought to you by the team in Cliq Media & Marketing.

In this episode of The Digital Marketing Scoop Mark and Jen are chatting with Shane McCarthy, CMO of Sandboxx all about scaling your marketing.

Connect with Shane on LinkedIn here: https://www.linkedin.com/in/mccarthyshane/

When we finished recording episode 50, Mark and Jen continued to chat to Shane McCarthy with the cameras rolling. What ensued was a great conversation all about podcasting and content.

This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark and Jen are chatting with Neil O'Brien all about your written content, how to get started and how to get it right.

This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark and Jen are chatting with Jordan Rolband all about Affiliate Marketing.

This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark and Jen are chatting with Thomas Marriot all about common SEO misconceptions and how to avoid them.

This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark and Jen are chatting with guests Clióna Moynihan and Riona Hegarty from Over-C all about marketing from star-up to scale-up.

This episode of the Digital Marketing Scoop s brought to you by the team in Cliq Media & Marketing. 

About Over-C

Over-C provide a digital platform to high-footfall, high-risk and high-production venues and facilities giving them full transparency, confidence and control of frontline operations. Our platform enables real-time decision making in the areas of cost control, compliance and the customer experience. 

All activity is monitored in real-time via a visual dashboard; and reporting is by exception - enabling executives to achieve cost efficiencies by making smarter decisions about how best to deploy frontline resources; ensures they are fully compliant with regulatory requirements and able to deliver an optimal customer experience. Customers and partners include Thomond Park Stadium, ScotRail, Eli Lilly, Savills, O2 Telefonica and KPN.

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sandra Hennessy from BeDynamic all about marketing during the Covid-19 crisis.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.

About BeDynamic and Sandra Hennessy

Be Dynamic was set up in August 2010 and Sandra has worked in digital marketing since 2002.  The business has gone from strength to strength and she works with a large portfolio of clients including LEO’s, Irish Times Training and The Irish Internet Association, Fáilte Ireland, Digital Marketing Institute, Enterprise Ireland, Skillnets and many private clients which consist of many SMEs, Micro-businesses and Start-ups.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age.  Sandra delivers training on a variety of digital marketing topics including best practice web development, conversion optimisation, online advertising, email marketing, social media and SEO.  

Sandra is a leader in her field and has been identified by many as a top resource of information on new technologies, tools and trends that will assist with the successful creations, implementation and management of digital marketing campaigns.

You can find me :

https://bedynamic.ie/

https://www.linkedin.com/in/sandrahennessy/

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Sam Lister all about how to get started and leverage video content in your marketing strategy.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Annelise Worn to discuss how to grow your business online.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.

If you'd like to find out more about Annelise visit:
https://www.linkedin.com/in/anneliseworn/ or  custombuildmarketing.com 

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest John Dooley to discuss how to grow online in the hospitality sector.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Robert Tatoi all about marketing your business on Tik-Tok.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on the Digital Marketing Scoop Mark and Jen are chatting with guest Alice Ter Haar all about building, executing and growing your personal brand.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

Find out more about Alice Ter Haar:

Aliceterhaar.com
LinkedIn: https://www.linkedin.com/in/alice-ter-haar-94881133/

This week on The Digital Marketing Scoop we say goodbye to Jen and wish her the best of luck in the next step of her career. 

This week on the Digital Marketing Scoop we welcome Pamela Kiely to the Cliq team and as our new co-host on the podcast. We talk to Pamela about her previous experience and what she will bring to the Cliq team.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on the Digital Marketing Scoop we asked our Instagram followers what questions had they for Facebook ads. Some great questions came in such as:
- What advice would you have for a company that is seasonal for example heating or oil?
- When making audiences should you go for a big broad audience or a small narrow audience?
- What is your advice on graphics for ads, this person’s logo is too text-heavy?
- I don’t have a website or landing pages what campaigns can I run?
and more, tune in to find out what advice we gave!

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing

This week on the Digital Marketing Scoop we answer our followers questions on Facebook ads for e-commerce websites. Mark & Pamela discuss Facebook Catalogues and how to target the right customers with the right products.
This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop we go through the different types of influencers, partnerships and all about content creation. We discuss how to choose the right influencer for your brand and creative direction. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing.

The website we referred to in this episode is:
https://www.tanke.fr/en/instagram-engagement-rate-calculator-2/
Which can help you determine engagement rate of Instagram accounts and much more.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark & Pamela talk about why businesses need to be creating content and the value that it holds. Discussing the latest trends in content, types of content that you can start to create for your own brand, and examples of pieces of content that can drive conversions.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 

This week on the #DigitalMarketingScoop Mark and Pamela are talking about #GoogleShopLoop
What is it? Why Google is doing it and how it can help your business.
If you are in the beauty industry this episode will be of particular interest to you!!

If you want to know more about Google Shop Loop check out https://blog.google/technology/area-120/shoploop/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop we discuss the launch of Instagram Reels and how they match up to TikTok. Can Instagram take on TikTok?
Listen to hear our thoughts and views.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark & Pamela share 3 simple yet astronomically effective tips on how to improve your Google Ads Results.

1. Match Types & Keywords
2. Keywords matching your Ad Headlines
3. Landing Pages

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop, Mark & Pamela discuss 7 tools that are useful for every Digital Marketers day to day. The tools are linked below.
1. https://business.facebook.com/creatorstudio/
2. https://elements.envato.com/ & https://placeit.net/
3. https://unbounce.com/
4. https://tagmanager.google.com
5. https://www.teamviewer.com/en/
6. https://www.facebook.com/ads/tools/text_overlay
7. https://app.opteo.com

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we welcome David Petherick of The Doctor is In to the podcast. 

David is an expert in writing LinkedIn profiles, working with both individuals and organizations worldwide to make them more visible, legible and credible. David is renowned for performing surgeries on LinkedIn profiles, and has been doing so since 2006. You can find some of David's useful resources below:

1. The LinkedIn 5-a-Day Diet - https://mzs.es/five
2. Ten Top Tips for a better Profile - https://mzs.es/ten
3. Website https://doc.scot

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on the Digital Marketing Scoop Mark & Pamela give you the benefits of having a YouTube channel for your business. Listen out for content ideas and channel must-haves in this episode. This episode also covers the benefits of having a YouTube channel in order to be found on Google search as well as that we cover YouTube advertising and how you can target your videos to get in front of the right audiences.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on the Digital Marketing Scoop we're joined by video expert, mentor and trainer Niamh MacAuley to talk all about video confidence & promotional videos. Niamh gives her advice on appearing on camera, video storyboarding and video tips and tricks.

You can find Niamh at https://www.linkedin.com/in/niamhmacauley/ or visit https://www.purpledot.co.uk/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we discuss if your brand should start a podcast. Mark & Pamela discuss the benefits of having one and how it's helped Cliq's business. A great discussion this week & the announcement of our next guest.

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop Mark & Pamela are joined by Neal Schaffer.

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

You can connect with Neal on his website https://nealschaffer.com/ or socials;
Twitter; @NealSchaffer
LinkedIn; Neal 🎙 Schaffer
Instagram; @nealschaffer

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

We kept the cameras and audio rolling after finishing up the podcast last week with guest expert Neal Schaffer & it ended up being such an interesting chat we just had to share it with you all.

You can connect with Neal on his website https://nealschaffer.com/ or socials;
Twitter; @NealSchaffer
LinkedIn; Neal 🎙 Schaffer
Instagram; @nealschaffer

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop Mark & Pamela discuss how to set up Google Shopping and use it to increase your e-commerce sales. 

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop Mark & Pamela go through how to build a digital marketing strategy for your brand.

For consumer & market research our top sites are linked below as mentioned in this episode.
https://www.facebook.com/ads/audience-insights/people
https://trends.google.com/trends
https://www.thinkwithgoogle.com/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we speak to Gearoid Buckley,
Group Marketing Manager at LinkedIn. We discuss everything from organic reach to LinkedIn ads as well as the evolution of LinkedIn's strategy over the years. Some great insights from Gearoid on how we should be using LinkedIn ads for businesses and much more!

You can find Gearoid at: https://www.linkedin.com/in/gearoidbuckley/
Remix your campaign e-book: https://business.linkedin.com/marketing-solutions/cx/19/08/remix-this-campaign

If you listened to the full episode you can claim Gearoid's generous gift here: http://lnkd.in/getmycredit

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we talk to Ciara Lynch from Socially Ciara all about the Instagram Algorithm. Tune in to get top tips on how to grow your following on Instagram and learn more creating an Instagram strategy. We discuss the importance of aesthetics vs valuable content and much more, all on this weeks episode.

To connect with Ciara you can find her on:

Instagram: @sociallyciara
https://sociallyciara.com/
Or check out her podcast The Socially Ciara Podcast


This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop Mark and Pamela go through each stage of setting up a campaign in Facebook Ads Manager and their top tips on things you should look out for and utilise.
We also talk about the newest Instagram Feature - Guides and how they could be used for different brands and pages.


This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we interview branding expert Virginia Foley. Diving into brand colours, a brands mission and vision, brand storytelling, brand strategy and much more.

Virginia Foley is the creator and founder of Up She Rises. Virginia is driven to help other women to gain the confidence they might be lacking to succeed and to help them grow brands from the heart.

Virginia has worked with a range of businesses and brands over the years and spent the earlier part of her career in America, where she was a partner in a successful car business. She has also worked with start-up accelerator programs as a mentor and trainer in both CIT and UCC and women in business programmes with the local enterprise boards.

You can connect with Virginia here:
Website: https://upsherises.ie/
Instagram: https://www.instagram.com/upsherises.ie/
LinkedIn: https://www.linkedin.com/in/foleyvirginia/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we're talking with James Jeffrey Digital Marketing Manager & Photographer at the Emporium Group.  We talk to James all about the creative and quirky campaigns he has come up with for the restaurants and bars within the Emporium Group and how he manages the different personas of each location. 

You can connect with James here:
https://www.instagram.com/jamesjmedia/

The emporium group consists of:
https://www.tradehousecentral.com/
https://www.thecastleglanmire.ie/
https://www.thehuntedhog.ie/
https://www.jjcoppingers.ie/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.

This week on the Digital Marketing Scoop we talk to Rachael Victoria from Creators.ie
We discuss the steps brands should take to hire a content creator. Rachael talks us through what brands need to take into consideration when choosing a content creator. On the opposite side, Rachael gives advice to content creators on how to get started and how to apply to be with Creators.ie 

Find our more about Creators.ie here:
https://creators.ie/
https://www.instagram.com/creators.ie/

Connect with Rachael here:
https://www.instagram.com/rachaelvictoria.ie/

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

This week on The Digital Marketing Scoop we discuss last year's marketing predictions and make our predictions for 2021!

This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.