The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers (Ayo Abbas, Marketing Consultant)

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	Pub. Date	Title	Duration
	27 Oct 2023	EP 58 - Growing and marketing your profile online with Chris Simmons	00:38:05
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!! I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Squire and Partners Abbas Marketing Architects Instruction The well-meaning Architect About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	02 Aug 2024	Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series	00:02:29
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	27 Sep 2024	Ep 77: How to win your first projects as a new built environment company	00:21:21
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioning SEO basics to keep your content on top Magnus Ström: Ep 25: Finding your niche and focus About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	29 Sep 2023	Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II	00:20:53
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover: • How we can gain more credibility as marketers • The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity. Resources Abbas Marketing Hoare Lea website About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	09 Feb 2024	Introducing AI: get smarter with your built environment marketing	00:37:49
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use. We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all. Key takeaways: - A quick rundown on what AI is - AI tools that we’ve used - Practical ways you can get started using AI in your marketing workflows The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things. Resources and Links Abbas Marketing Bloom Creative Bidwells Click here for the full shownotes including a list of the tools mentioned in this episode. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	01 Dec 2023	Ep 60: From ballerina to architecture marketing with Ellie Sharpe	00:36:27
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina. In this episode, we talk about Succession planning and acquisitions The power of focusing on the human story and campaigns How thought leadership and innovation are key parts of their marketing approach Their approach to awards and the role is has played in boosting visibility How they've re-adopted an 'old school' tool for presentations, pitches and collaboration Links Abbas Marketing Perkins&Will U+I About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	09 Aug 2024	Ep 73: How to optimise your website home page [Practical Snacks mini-series]	00:10:15
First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Optimising your website home page checklist About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	19 Apr 2024	Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer	00:22:54
This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com Resources and Links UKREiiF Build Up The Build-Up UKREiIF breakfast event - Wednesday 22 May Abbas Marketing Oneworks
	30 Oct 2024	Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal	00:19:07
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnarounds. About the show TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Links Work with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaign Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	14 Mar 2025	The Built Environment Marketing Show is back for 2025	00:04:34
We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com In this episode Being back New format for 25 What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies Social media marketing posting checklist Practical Snacks Mini-series Playbook Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	23 Feb 2024	The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas	00:41:09
Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and Links Abbas Marketing Stacey Meadwell Tools Streamyard Restream Ecamm Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.
	18 Jul 2024	Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton	00:41:27
Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement and how it can benefit all aspects of your business and mindset. How he’s developed websites over the years How he has taken a productised approach to market his design services. Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. Links Abbas Marketing Jon Clayton About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	13 Oct 2023	Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew	00:40:34
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social. I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing. Our chat has now been turned into my latest podcast episode that is out today. It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified. Resources and Links Abbas Marketing website Architecture Social Website Build-Up Networking Community Viral post with to.scale co-lab with Architecture Social About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	23 Aug 2024	Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]	00:09:17
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Architizer Future Fest - How to tell better stories to get better clients free webinar Headline by Co-Schedule Mailerlite About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' SEO basics to help your content rank on Google Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	21 Mar 2025	Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements	00:27:31
We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	16 Aug 2024	Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]	00:08:48
Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. DOWNLOAD OUR FREE SEO BASICS CHECKLIST Resources and links Abbas Marketing AHREFS SEMRush Keywords Everywhere Google Search Console About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	04 Mar 2022	Ep: 29 Marketing Models Mini Series Trailer	00:03:27
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. We are back after an extended end-of-year break. This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives. The episodes will go live weekly from next Friday. Then we'll be back to our usual bi-weekly interview format. Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	25 Mar 2022	Ep 31: Marketing models: Consultants, freelancers and independents with Julia Nicholls and Dominque Staindl	00:35:11
Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at: · how the consultant/freelancer model works · how to find the right consultant for you · how to clarify what you want: strategy, strategy and implementation or just implementation · how consultants can being a fresh communications perspectives Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. Resources Abbas Marketing Julia Nicholls Dominique Staindl If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	11 Mar 2022	Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata	00:41:12
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done. In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future. The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. Resources Abbas Marketing Nikita Morell's Site Smart programme - enrollment closes 1st April Sara Kolata's 7 Day Challenge If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	08 Apr 2022	Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve	00:37:41
Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing. My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps 00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to collectives 00:17:17: Collective success stories 00:22:42: How to appoint a collective 00:27:24: Be prepared to receive honest feedback 00:35:39: Final thoughts Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done. Check out episode 1 here - group/online programmes and episode 2 here - consultants/independents. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. Resources Abbas Marketing Comms Crits LDN Collective Concept Culture Neve.agency If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	06 May 2022	Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach	00:40:14
Have you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are? My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people! We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. Timestamps 00:04: Introduction 02:42: Where the name George & James Architects comes from 03:27: How George & James started 05:19: Meeting Juliette and developing the website 12:11: Wanting to remain professional 15:35: Words shape the business 19:17: A shameless plug for new staff, and the blog 25:02: Website FAQs 28:20: Advice for starting to develop a web site 33:01: Archiboo shortlist and the RIBA plan of works 39:18: Final thoughts Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news Sharing is caring If you've learned something from listening why not share it with one other person in your network who you think will find it useful. As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show. Oh, and thanks by the way, your support is much appreciated. Resources The Abbas Marketing website The George and James website The Alternative Guide to the RIBA Plan of Works The Architypal website If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	22 Apr 2022	Smart Cities, Branding & Digital [REPLAY] with Rick Robinson, Jacobs	00:36:33
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today. Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address. Key Takeaways The importance of personal brand and how that can help companies and build trust The role of smart cities and digital infrastructure in a post covid world Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media. As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode. Resources Jacobs Pivot Projects The Urban Technologist Abbas Marketing If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	19 May 2022	Strategy, Technology & Digital [REPLAY] with Pascale Scheurer	00:34:47
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. Key takeaways Using more digital channels Focus on attracting and retaining the best talent Building relationships & networks Being mindful of others Links Podcast host - Ayo Abbas Pascale Scheurer Surface to Air Perkins & Will Ray Kurzweil Peter Diamandis If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	27 May 2022	Ep 34: Strategy, people and interims with Caroline Copland	00:28:38
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategy How listening holds the key to marketing success How to hire and get the most out of marketing teams including interim Timestamps 00:04: Introduction 03:43: All about RLB 06:18: Joining a new team during lockdown 09:43: Restructuring from regionally-led to sector-led 11:34: Other marketing challenges 13:50: The marketing team approach 15:28: Levelling up, and UKREiiF 17:39: Taking a direct marketing approach 19:36: Delivering the right narrative and adding value 20:32: Defining marketing success 21:40: Employer of Choice campaign and being yourself 23:44: Advice for taking on an interim role 25:19: For those looking to make their mark in marketing… 28:05: Final thoughts Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news Help support the show If you like this show don’t forget that you can help me to spread the work by Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources The Abbas Marketing website Caroline's Consultancy website Rider Levett Bucknall website If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	17 Jun 2022	Ep 35: Communicating Engineers, Chris Moore, Price & Myers	00:47:02
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episode, we look The importance of brand, tone of voice and writing How to help a firm with over 40 years of history be cool and brave And the challenge that engineers face when it comes to communications and communicating in general Timestamps 00:05: Introduction 01:46: Chris's background 06:50: Starting at Price & Myers 07:25: Lack of face-to-face during lockdown 09:17: The Price & Myers website and how it is portrayed 13:47: Engineers vs architects when it comes to communication 16:26: Price & Myers' approach to marketing 19:09: The PANDA tool 24:59: Becoming more inclusive and diverse 31:04: Encouraging children into engineering 34:43: Remote studio setup 39:22: Advice for those in the business, including business leaders 46:29: Final thoughts Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news Help support the show If you like this show don’t forget that you can help me to spread the work by Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources The Abbas Marketing website Price and Myers Website PANDA Build UP If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	08 Jul 2022	🥳 6000 downloads and we'll be back soon	00:02:42
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. See you in September! If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	30 Sep 2022	We're going live this week and we've had a makeover!!	00:02:32
Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes. The lineup is: Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7 Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	07 Oct 2022	Ep 36: How to improve your website without spending a ton of money with Tom Garfield	00:37:31
Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’. This episode was recorded live on LinkedIn on Monday October 03 2022. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news Ways you can support this show If you like this show don’t forget that you can help me to spread the work by Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources The Abbas Marketing website Tom Garfield Website Microsoft Clarity Google Analytics Hotjar If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	14 Oct 2022	Ep 37: Putting your best business foot forward to win work – Leonie Thomas	00:37:46
Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into: The difference between responding vs reacting when it comes to bidding The importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real life The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources The Abbas Marketing website Blinq Leonie Thomas If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	21 Oct 2022	Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell	00:44:07
LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell. We covered a lot of ground including: what to post what makes a good post what types of posts to do and how often to post why going viral isn't everything how to stop the scroll why you need to engage and comment not just post And loads, loads more. It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing Stacey Meadwell John Espirian If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	28 Oct 2022	Ep 39: Podcasting - a route to grow your business with Emma Drake	00:41:48
The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including: What to think about when picking a topic and format for your podcast Why starting off as a guest is a good way to get to know the podcasting ropes How to pitch successfully to secure podcast guest interviews What to think about when choosing a podcast host How to register your podcast Tools to get started and to help manage your podcast ·The pitfalls of ‘free’ tools and what to look out for The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing Henbe Communications Communications Strategy That Works SpeakPipe Memo.fm Podfollow Zencastr Libsyn Buzzsprout Garageband Audacity If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	04 Nov 2022	Ep 40: Securing PR without projects, Hannah Cox	00:35:05
Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR. We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing Hannah Cox Creative Answer the public If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	18 Nov 2022	Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas	00:07:45
Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing. As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think. The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities Resource As mentioned in the episode I've created the following: Sustainability communications resource web page and guide Build Up Networking Community Ways you can support this show If you like this show don’t forget that you can help me to spread the work by Sharing about the show on social Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	02 Dec 2022	Ep 42: Research, resi and Gen Z with Sarah Canning and Deenie Lee	00:46:15
Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about: Why data and research should be the foundation of your marketing Why we all need to get better at listening to young people and acting on that information Why firms need a proper budget for research The differences between B2C and B2B marketing The missing layer of leadership in marketing teams and what can be done to fill it The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website The Property Marketing Strategists website The Property Marketing Lounge podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	19 Dec 2022	Ep 43: End of the year marketing roundup and look to '23	00:26:35
Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share: the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022 talk about what's next for this show in 23. the funniest blooper from all the interviews this year The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com Episodes featured in this special Ep 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach Ep 35: Communicating Engineers, Chris Moore, Price & Myers Ep 36: How to improve your website without spending a ton of money with Tom Garfield Ep 37: Putting your best business foot forward to win work – Leonie Thomas Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell Ep 40: Securing PR without projects, Hannah Cox Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee Resources Abbas Marketing website
	17 Feb 2023	Ep 44: ChatGPT and AI: A big opportunity?	00:10:20
Welcome back to the new season of The Built Environment Marketing Show. And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month. Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a marketing and an educational perspective. The Built Environment Marketing Show is a podcast for architects, engineers and marketers. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	03 Mar 2023	Ep 45: A concrete approach to TikTok with Andrew Athias	00:32:18
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in the Superbowl. In this episode: How his boss reached out to him to join their firm even though they had no social media presence What makes a good video and content And how employees and contractors are now approaching him to be featured on TikTok How to measure success on TikTok The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website Silvi Materials If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	17 Mar 2023	Ep 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas	00:46:45
Today’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and why everyone has one The importance of reputation, credibility and visibility How personal brand brings opportunities How to get started if you’re an introvert How to support your colleagues with their personal brand The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas Marketing website Build Up Price and Myers If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	31 Mar 2023	Ep 47: Marketing to help make the world a better place, with Tristram Carfrae, Arup	00:30:56
Today’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketing why Arup is looking to broaden the marketing conversations they have from traditional audiences the impact of digital and Covid on how they go to market why and how Tristram approaches LinkedIn. The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas. Resources Arup website Abbas Marketing website Support this show by: sharing us on social following us on Apple or Spotify leaving a review on Apple or Spotify or telling a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	14 Apr 2023	Ep 48: The changing social media landscape with Ayo Abbas	00:16:04
Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews Resources If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	05 May 2023	Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas	00:48:57
Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after. Resources and links Find out about Abbas Marketing here Check out Always Thinking’s website Find out more on UKREIIF Link to Karen’s MIPIM posts on LinkedIn Blinq digital business cards The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	19 May 2023	Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas	00:27:34
On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. Resources and links Find out about Abbas Marketing Check out Stacey's website Find out more about Susie Lober Shield Otter Meet Edgar The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	09 Jun 2023	EP 51:Property, pavilions and partnerships with Andrew Foord, JLL	00:21:51
How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy. Resources and links Find out about Abbas Marketing here Check out JLL’s website Find out more on UKREiiF The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit. Your support is much appreciated and helps more people to get to hear our interviews. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	23 Jun 2023	Ep 52: Boring, boring, boring: how to inject creativity into your marketing	00:09:33
Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and links Find out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft Wimbledon The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	07 Jul 2023	Ep 53: Growing an architectural firm with Andy Matthews, Roach Matthews	00:27:25
Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices. He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place. Resources and links Find out about Abbas Marketing here Check out Andy Matthews Roach Matthews BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practices The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	28 Jul 2023	Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic	00:38:13
Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish. Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create? Is it OK to stick to one type of content? Which content channels should you use, and how many? This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown. Resources and links Find out about Abbas Marketing Check out Stacey's website Bye bye for now This podcast is now taking a bit of a Summer break and will be back in September. More on the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	12 Jun 2020	Marketing In Times Of Crisis Trailer	00:01:24
Marketing In Times Of Crisis is a new interview led podcast featuring inspirational built environment business leaders. We’ve had to weather crisis’ before and podcast listeners will hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. I’m your host Ayo Abbas, a freelance marketing consultant. My new podcast will give a platform to more diverse architecture, engineering and construction industry voices that we don't ordinarily get to hear or get to learn from. Marketing In Times of Crisis will be out soon - subscribe now and spread the word so you’re one of the first to hear it. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	03 Jul 2020	Ep 01: Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown	00:37:53
Welcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment. Today’s guest are Bristol based architectural firm Stride Treglown. I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director. In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. They’ll talk about Stride Treglown's latest #TalkingSpaces campaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach. We’ll share our experiences of lockdown as individuals as well as what it’s meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today. Key takeaways The importance of campaigns and themes in marketing Employee ownership and benefits to business The rise of localism and community The need for authenticity and purpose Resources #TalkingSpaces - Stride Treglown’s latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas. Inhabitant Series - A collection of interviews with the people that use Stride Treglown’s projects every day. The people that bring them to life. Shaping Future Places - Their campaign inspired by the principles behind Bournville. Shaping Future Places – The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville. Women In Property - Rachel is an active member and former Chair of this organisation. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	03 Jul 2020	Ep 02: Strategy, Agility & Change with Liz Earwaker, AECOM	00:30:23
Welcome to the latest episode of Marketing In Times of Crisis, I’m your host Ayo Abbas from Abbas Marketing. In this episode I talk to Liz Earwaker who is the Clients and Marketing Director, Commercial and Buildings EMEA, from global consultancy giant AECOM. I’ve known Liz for years from when we both worked in the marketing team at Mace. Liz shares her of experiences of developing an evolving marketing strategy to cope with the rapidly changing landscape we’re all facing today. She emphasises how business must be agile, open to change and quick to respond to external factors as they arise. She talks us through the three stage approach that AECOM is taking during the Coronavirus pandemic and how they are leveraging their global business network to share idea, best practice and solutions. Liz also shares how AECOM’s marketing team is empowering their teams on the ground with the right tools and campaigns to have conversations with their clients. She also discusses the different communications channels that have come into their own during lockdown including podcasts and webinars. Key takeaways Being agile and quick to respond to the changing environment. Empowering your teams and people on the ground. Embracing newer communications channels such as podcasts & social media as traditional channels such as events have stopped. Using thought leadership and storytelling across channels to capture people’s imaginations and emotions. Resources Abbas Marketing AECOM website AECOM's The Future of Infrastructure report Squire and Partners KPF If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	03 Jul 2020	Ep 03: Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding	00:32:01
Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding. I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better. Key takeaways The importance of internal communications with your employees Making sure you stay connected with your clients Don’t operate in isolation – collaborate with the wider industry including your competitors Resources Abbas Marketing GKR Scaffolding Build UK Construction Leadership Council Mace If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	07 Jul 2020	Ep 04: Strategy, Technology & Digital with Pascale Scheurer	00:34:47
Today’s guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be mindful of other people’s personal circumstances in this current time. Key takeaways Using more digital channels Focus on attracting and retaining the best talent Building relationships & networks Being mindful of others Links Podcast host - Ayo Abbas - Built environment marketing consultant. Pascale Scheurer Surface to Air Perkins & Will Ray Kurzweil Peter Diamandis *This episode was recorded on Tuesday 23 June 2020.* If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	31 Jul 2020	Ep 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK	00:30:16
Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas. Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now. We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve. Key takeaways Get your marketing house in order and ideas on how How to get your projects and views into the press The importance of video, digital and online communications & events Why you shouldn't let your non fee earners go – they help you to create value Resources Ayo Abbas Abbas Marketing Celeste Bolte Bowerbird UK Henry Woide – Mass Collective The Architecture Club Small Living Series - Never Too Small Marketing In Times of Crisis podcast website Subscribe, Rate & Review We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us. This episode was recorded on 02 July 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	04 Sep 2020	Ep 06: Smart Cities, Branding & Digital with Rick Robinson, Jacobs	00:36:33
Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guest is Rick Robinson who leads the global smart cities team at Jacobs. Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address. Key Takeaways The importance of personal brand and how that can help companies and build trust The role of smart cities and digital infrastructure in a post covid world Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media This episode was recorded on Tuesday August 11 2020. Resources Jacobs Pivot Projects The Urban Technologist Abbas Marketing Subscribe, Rate & Review We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word. Thanks If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	10 Sep 2020	Ep 07: Clients, Business Development and Campaigns with Helen Shea & Christine Baltas	00:27:16
Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. They’re both real estate business development leads and give their insights on marketing. Key takeaways • The need for laser focus on building and maintaining client relationships • The difference between real estate legal marketing and the traditional built environment. • The importance of revenue generation and why it shouldn’t be a ‘dirty’ word • Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability. This episode was recorded on Wednesday August 12 2020. Resources Abbas Marketing Ashurst Eversheds Sutherland Marketing In Times of Crisis Podcast website If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	29 Sep 2020	Ep 08: Communications, Community & Context with Julia Nicholls, Squire and Partners	00:37:54
Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant. My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls. Key takeaways How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community She touches on their overall approach to comms, branding and thought leadership She also gives her tips about things that other practices can be doing now as the market gets tougher. Resources Abbas Marketing Squire and Partners Architecture Foundation 100 day studio Recorded on Thursday 17 Sept 2020. Subscribe, Rate & Review We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word. Thanks If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	08 Oct 2020	Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make	00:40:24
Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. Key takeaways Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. The one Make ethos and camaraderie – and how that helped them to band together during lockdown The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. Resources Make Abbas Marketing The Architecture Drawing Prize Subscribe, Rate and Review Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think. Recorded on Monday September 28 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	22 Oct 2020	Ep 10: Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown	00:31:31
Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Renee O’Drobinak who is Communications Manager at Hawkins Brown architects. Key takeaways How branding is important and it takes time to get right. It’s far more than just your logo and colours and is about capturing the essence of who your company is. How marketing should be seen as a long term investment that needs constant ‘topping up’ so that it can help your business to grow and thrive. Why we all should try to be a bit bolder in our messaging and stand for something. Why architects should make our communications more digestible and understandable particularly with the growing importance of digital communications. Resources Hawkins Brown Abbas Marketing Carbon Counts, Fielden Clegg Bradley Marketing In Times of Crisis homepage Subscribe, Rate and Review Don’t forgot to subscribe so you don’t miss an episode and rate us and review us while you’re there – it’s always great to hear what you think. Recorded on Friday 02 October 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	05 Nov 2020	Ep 11: Networking, Social Media and Running for RIBA with Sumita Singha	00:21:57
Welcome to the latest episode of Marketing In Times Of Crisis and I’m your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist. Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency. Key Takeaways - The opportunities for young practices to partner up with larger ones – particularly now - The importance of networking to win work and ideas on how to build that up - The advice that she gives to architectural students that she teaches who are entering the job market now - What she learnt running for the RIBA presidential election and what that taught her about marketing Resources Ecologic Architects Abbas Marketing Marketing In Times of Crisis Podcast Home Page If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	11 Nov 2020	Ep 12: Winning Work Through Lockdown with Digital Marketing with Amos Goldreich	00:37:11
Today I’m excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000. I'm your host Ayo Abbas, a freelance marketing consultant. Key takeaways How digital marketing has helped his firm How he’s won 8 projects during lockdown including 4 via social media His tips on getting started with digital marketing Where he finds his inspiration and support And why we should all push ourselves and try something new – even coming on podcasts like this. Make sure you rate and review this episode as it helps to spread the word. Resources Amos Goldreich Instagram Abbas Marketing If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	04 Dec 2020	Ep 13: Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold	00:39:53
Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment. Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold. The brilliant marketing efforts of her team were recently recognised with them winning not one but two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry. Key takeaways The importance of internal comms and having a clear purpose How themes and issue based global campaigns help to unite their global marketing efforts The need for agility and being able to respond quickly in a crisis and embrace digital communications. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources Buro Happold website Abbas Marketing website Stride Treglown 56 Black Men - Cephas Williams Archiboo Awards Conisbee Recorded on Monday 16th November 2020. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	15 Dec 2020	Ep 14: One Tip Special Compilation Episode	00:20:38
As an end of year treat and to hopefully spur you on into 2021, here's a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview. Marketing In Times of Crisis has been a special project that I, Ayo Abbas, launched during lockdown. I wanted to shine a spotlight on a diverse range of built environment voices sharing their hints, tips and experiences of delivering marketing and communications in times of uncertainty. Thanks to all of my 15 guests across 13 episodes: #13 Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold #12 Winning Work Through Lockdown with Digital Marketing with Amos Goldreich #11 Networking, Social Media and Running for RIBA with Sumita Singha #10 Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown #09 Branding, Employee Ownership and Communications with Daire Hearne, Make #08 Communications, Community & Context with Julia Nicholls, Squire and Partners #07 Clients, Business Development and Campaigns with Helen Shea & Christine Baltas #06 Smart Cities, Branding & Digital with Rick Robinson, Jacobs #05 Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK #04 Strategy, Technology & Digital with Pascale Scheurer #03 Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding #02 Strategy, Agility & Change with Liz Earwaker, AECOM #01 Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown Rate and review the series Oh and of course please feel free to rate and review the series as it helps more people find us. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	12 Feb 2021	Ep 15: Phones, People and Pancakes!!! with Graham Handley and Susie Lober	00:30:10
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge. It's an interesting fun chat that I really enjoyed and I hope you do too. Key takeaways Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone. Word of Mouth and your digital presence are important, once you start, make sure you keep everything current. Be yourself and do marketing that represents what's important to you (pancakes, books etc :). It'll resonate with your clients too. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources Graham Handley Architects Abbas Marketing website Lober Marketing Recorded on Friday 15 January 2021. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	26 Feb 2021	Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP	00:44:00
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. Key takeaways How strategy should be simple and, on a page How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business Building a high performing marketing team and create the right environment for them to flourish The importance of having a good martech stack (marketing technology) - it's been a lifeline during lockdown for her marketing team Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources WSP UK site WSP Hour / Changemakers Campaign ALDI Twitter campaign Abbas Marketing Recorded on Monday 25 January 2021. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	12 Mar 2021	Ep 17: Focus, Fun and New Ventures with George Bradley and Ewald Van Der Straeten from BVDS	00:32:05
Welcome to the latest episode of Marketing In Times of Crisis. I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and we’re in lockdown part III. My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS. We had a great conversation which touched on: Their new online architectural service The Two Architects which they launched during the pandemic to make architecture more accessible to more people. Why you should focus on marketing that you enjoy and have fun doing that play to your strengths. Their approach to social media and the importance of good photography and content. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word Resources BVDS Architects Abbas Marketing The Two Architects Another Architecture Podcast Wowowa If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	14 May 2021	Ep 18: We're changing our name - Say hello to Marketing In Times of Recovery	00:01:01
Marketing In Times of Crisis is no more. We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year. Stay tuned for new episodes from Friday 21 May 2021. Check out this trailer to hear more about the change. Thanks for listening, Ayo Abbas Marketing In Times of Recovery Podcast Host If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	17 May 2021	Ep 19: Part I: Storytelling, Video and the fall of Instagram with Amy Edwards, Nikita Morell and Dave Sharp	00:33:00
Welcome to my newly revamped podcast Marketing In Times of Recovery. I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name we’re kicking off with a 3 part Australian takeover special. A couple of my previous guests cited Australian practices as being their inspiration so that’s where the idea for this special stemmed from. My guests today are: Amy Edwards, Markedly Nikita Morrell, Copywriter and Marketing Strategist Dave Sharp, Vanity Projects We all operate in a similar world, marketing architects and I’ve become a big fan of all three of them over the past year. It’s a three-part special which will be released weekly covering many aspects of marketing from strategy to social to print and everything in between. Part II of this three-part series will be out on Friday 28 May. This three-part special was recorded on Thurs May 06 2021. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	28 May 2021	Ep 19: Part II: Marketing Channels (LinkedIn, Email, Tik Tok) with Dave Sharp, Nikita Morell and Amy Edwards	00:34:22
*Here’s part 2 of our Australian takeover special. If you’ve not checked out part 1 make sure you do then listen to this one.* Welcome to my newly revamped podcast Marketing In Times of Recovery. I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. My guests are: Amy Edwards, Markedly Nikita Morell, Copywriter and Marketing Strategist Dave Sharp, Vanity Projects This is part two of a three-part special which is being released weekly covering many aspects of marketing from strategy to social to print and everything in between. Part III will be out on Friday 04 June. This three-part special was recorded on Thurs May 06 2021. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	04 Jun 2021	Ep 19: Part III: Clients, Copy and Websites with Nikita Morell, Amy Edwards and Dave Sharp	00:31:17
Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And here’s the third and final part of my Australian takeover special. If you’ve not checked out part I and part II make sure you do before listening to this one. My guests of course are: Amy Edwards, Markedly Nikita Morell, Copywriter and Marketing Strategist Dave Sharp, Vanity Projects To finish off our interview this time we look at How to attract the right clients that you really want to work with who just get you and what you stand for Why it’s important to find your authentic voice and not be lost in a world of archi-speak How to develop a website that speaks to your target audience Why marketing is often seen as a dirty word and why this shouldn’t be the case. This is the final part of a three-part special recorded on Thurs May 06 2021. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	22 Jun 2021	Ep 20: Communications, Reputation, and Being A Responsible Business with Rebecca Snow - Stiff + Trevillion	00:35:42
Hello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion. In our discussion we talk about: their work as a practice how they’ve fared in the past year, how they tackle digital marketing and social media and why being a responsible business is a key part of who they are. If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. This episode was recorded on Thurs April 22 2021. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word Resources Stiff + Trevillion website Abbas Marketing AHMM - White Collar Factory Witherford Watson Mann Architects Heart of the City Build Up If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	02 Jul 2021	Ep 21: People, Projects and Digital Technology with Stephen Melville and James Solly, Format Engineers	00:28:49
Hello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers. I know both of them from when I worked at Ramboll many moons ago. In our discussion, we talk about a host of things from: how they stand out from traditional structural engineering firms why they love being involved through all stages of a project and why they feel it’s so important and finally the types of marketing tactics that have worked for them. If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. This episode was recorded on Thurs April 01 2021. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word Resources Format Engineers Abbas Marketing Stephen's RIBA Journal article If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	16 Jul 2021	Ep 22: Events, Career Development and Employee Ownership, Vivi Koroma Kala, Jestico + Whiles	00:26:08
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles. In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events. We also touch on our mutual love for all things career development related by Amazing If. If you’re a regular listener to the show – make sure you subscribe so you never miss out on an episode and help us to spread the word. Rate and review us Please don’t forget to rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word Resources Jestico + Whiles Abbas Marketing Amazing If Build Up The Architecture Marketing Forum If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	24 Sep 2021	Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace	00:26:33
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. In our discussion, we talk about: The role of the business partner as the glue that joins the marketing team with the business. The McKinsey Framework that helped support Mace’s business strategy through the pandemic How the role of internal comms became more open and transparent. Rate and review us Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm Resources Abbas Marketing Mace Group McKinsey Framework - Beyond coronavirus: The path to the next normal This episode was recorded on July 01 2021. *The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.* If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	24 Sep 2021	Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace	00:31:03
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. It's part two of my interview with Danielle Regan and Dave Hendy from Mace. If you've not checked out part 1 make sure you do before hitting play here. In our discussion, we talk about: The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. How they're navigating the hybrid event conundrum. Rate and review us Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm Resources Abbas Marketing Mace Group This episode was recorded on July 01 2021. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	15 Oct 2021	Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM	00:38:56
Hello and welcome to the latest episode of Marketing In Times of Recovery. And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms. I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York. In this fascinating interview we touch on: how large firms handle and manage marketing and BD, her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm. how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on Thurs June 03 2021 Resources Abbas Marketing SOM If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	29 Oct 2021	Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects	00:29:50
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses. Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients they approach the media and awards social media and digital has played a huge role in their business. Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. This episode was recorded on 08 October 2021. Resources Abbas Marketing Ström Architects Dave Sharp – Instagram is dead - MITR podcast Hufton + Crow Photography James Silverman Photography John Pawson Gino Wickman Greg McKeown – essentialism Seth Godin – This is Marketing The Business of Architecture podcast If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	12 Nov 2021	Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds	00:34:56
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful. In our conversation, we cover how Gleeds marketing is: moving towards being more strategic and customer-focused taking a sector-focused and campaign led approach having a clear brand and tone of voice that is both professional and playful using LinkedIn to drive relationships and business This episode was recorded on 26 October 2021. Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. Resources Abbas Marketing Gleeds If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	06 Dec 2021	Ep 27: Coaching, Consulting and Podcasting with Trudy Lewis, Colinear	00:36:05
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Trudy Lewis from Colinear. Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. We look at: how construction firms can strengthen what they do internal comms wis delving into what leadership consulting entails and how it can help leaders to excel podcasting and how it can supercharge your business. This episode was recorded on 16 November 21 Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. Resources Abbas Marketing Colinear Calm Edge Rebels If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	17 Dec 2021	Ep 28: Marketing Tips Compilation	00:30:10
Welcome to a very special episode of Marketing In Times of Recovery. I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. And this roundup features: Susie Lober, Lo Marketing, Episode 15 Emily Binning, WSP, Episode 16 George Bradley, BVDS, Episode 17 Nikita Morell, Dave Sharp and Amy Edwards, Episode 19 Rebecca Snow, Stiff + Trevillion, Episode 20 Stephen Melville and James Solly, Format Engineers, Episode 21 Vivi Korama Kala, Jestico and Whiles, Episode 22 Danielle Regan and Dave Hendy, Mace, Episode 23 Iben Falconer, SOM, Episode 24 Magnus Strom, Strom Architects, Episode 25 Helen Kettleborough, Gleeds, Episode 26 Trudy Lewis, Colinear, Episode 27 If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show. Have a lovely break and I'll see you in Feb 2022. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
	05 Apr 2024	Successful marketing starts with messaging, targeting and positioning	00:08:21
This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	15 Nov 2024	Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell	00:35:40
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include: Understanding the connection between storytelling and brand How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Resources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICES Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	11 Oct 2024	Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios	00:37:58
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevate their brand story Resources and links Abbas Marketing FCB Studios Nice and Serious About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.
	15 Sep 2023	Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea	00:27:55
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation. We cover: The importance of thought leadership, how to get buy-in for it and how to do it. How they take a ‘no brochure’ approach and champion digital How they choose digital channels The importance of diversity and inclusion. Resources FT Longitude \| The B2B Thought Leadership Agency Mr B & Friends \| Brand strategy and design agency \| Bristol UK Hoare Lea \| Engineers of human experiences. Built environment marketing consultancy \| Abbas Marketing The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Sharing about the show on social Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.
	17 May 2024	EP 69: Event business development and networking tips with Karen Willey	00:19:34
This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	13 Dec 2024	End of year marketing special 2024 with Ayo Abbas	00:29:25
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting:...
	05 Jul 2024	Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special	00:11:30
Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn Pascale Scheurer Lynda Thompson Amy Edwards Shirin Iqbal Angela Lyons Alex McCann Ashley Fauguel About the show The show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/
	17 Nov 2023	Ep 59: How to master LinkedIn as marketers	00:30:39
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk about how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content how he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public. why more architects should embrace marketing to communicate their skills Links Abbas Marketing Stacey Meadwell Watch previous episodes of Stacey and Ayo's B2B breakdown Lives About the show The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	30 Aug 2024	Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]	00:09:43
According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podcast interview How to promote a podcast appearance DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE About the show Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and links Abbas Marketing Listen Notes - Good for podcast research as well as Spotify and Apple Interchange podcast - the integrated transport delivery podcast I host and produce Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	18 Dec 2023	EP 61: End of year round-up	00:20:48
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing. Today is my special end of year episode so you'll get: My podcast stats in numbers A whistle-stop tour of the key themes and discussions from my episodes this year A look forward to what's in store for '24 And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. Episodes Ep 60: From ballerina to architecture marketing with Ellie Sharpe Ep 59: How to master LinkedIn as marketers Ep 58: Growing and marketing your profile online with Chris Simmons Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio EP 52: Boring, boring, boring: how to inject creativity into your marketing EP 51: Property, pavilions and partnerships with Andrew Foord, JLL Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas Ep 48: The changing social media landscape with Ayo Abbas Ep 47: Marketing to help make the world a better place with Tristram...
	03 May 2024	How to make sure you get the most value out of industry events?	00:11:46
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	15 Mar 2024	Finding your voice to spark change with Professor Sadie Morgan	00:37:53
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How she found her voice - The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community - Why she believes that the industry needs more diversity - Her plans for the future. Resources and links Abbas Marketing dRMM Quality of Life Foundation Music in Offices - City of Women National Infrastructure Commission Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
	28 Mar 2025	Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements	00:24:05
Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

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