The Bottom Line (Cody Wittick & Taylor Lagace)
Explore every episode of The Bottom Line
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 25 Jun 2022 | Ep #001: Welcome to the Influencer Marketing Blueprint Podcast | 00:32:03 | |
Welcome to Influencer Marketing Blueprint! You deserve to have a blueprint for influencer marketing that is guaranteed to bring you the success you have worked so hard for—this is where we step in. Each week, your hosts Cody Wittick and Taylor Lagace will be sharing key insights and expert knowledge that drives revenue, not just likes on your social feed. Are you ready to take action? Let’s dive in. You can find show notes and more at: www.kynship.co/blog/001 | |||
| 22 Feb 2023 | Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel) | 00:37:44 | |
In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.
Cody Wittick: Twitter Taylor Lagace: Twitter Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS! | |||
| 07 Aug 2024 | Navigating Low CAC: Nik Sharma Shares Tactical Insights & Strategies | 00:29:31 | |
In this episode, we delve into the world of Ecommerce growth, savvy marketing tactics, and impactful influencer strategies. Join us, Cody Wittick and Nik Sharma, as we discuss Nik's investment journey, including his role in Black Wolf Nation, emphasizing the importance of owning a 3PL for cost-saving. We explore the significance of celebrity power in driving sales and the need for authentic user-generated content amid the saturated market. Learn about the financial literacy of founders, the challenge of finding good investment opportunities, and the need for staying ahead with low CAC (customer acquisition cost) strategies. Plus, we touch on the impact of iOS changes on marketing and the various ways brands can efficiently work with influencers to build trust and drive sales. -------------------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Nik Sharma: https://www.linkedin.com/in/mrniksharma/ | |||
| 06 Apr 2023 | Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick) | 00:42:26 | |
In this episode, Dan McCormick, the Founder, and CEO at Create Wellness, will be talking about how he’s been using cost cap bid strategy on Facebook (with the assistance of Kynship) to be their fastest rising D2C client. TIMESTAMPS
KEY LESSONS & QUOTES
Cody Wittick: Twitter Taylor Lagace: Twitter
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| 23 Nov 2022 | Ep #015: Influencer Marketing Rapid Fire | 00:26:09 | |
Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general
Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 09 Nov 2022 | EP #014: Influencer Whitelisting: What you need to know | 00:22:34 | |
Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 27 Mar 2024 | Forecasting Series Part 3: Nate Gunn Discusses the Impact Forecasting had on the success of his brand | 00:43:04 | |
This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the mom community, the challenges of transitioning from polished creative to authentic content and the importance of leveraging customer voices in their brand. Nate also highlights the significance of forecasting and working with a fractional CFO to achieve financial goals. He shares insights into designing a profit and loss statement and the benefits of monitoring and adjusting the forecast. 00:00 Introduction and Background 01:09 Wildbird's Baby Carrier Niche 07:46 Success with Influencer and Social Media Marketing 09:33 Challenges with Ad Management 12:59 The Power of Moms as Brand Advocates 14:26 Transitioning from Polished Creative to Authentic Content 19:15 Launching All Available Creative 19:28 The Power of Cost Control in Advertising 20:20 Embracing a New Advertising Strategy 21:18 Balancing Brand Voice and Content Strategy 24:00 The Importance of Forecasting 25:34 Working with a Fractional CFO 26:05 Designing the Profit and Loss Statement 28:29 Monitoring and Adjusting the Forecast 33:26 Building a Bottom-Up Forecast 36:16 P&L Design and Editing 39:26 Testing the Boundaries of the P&L Design 44:26 The Freedom of Clear Numbers and Planning 45:43 The Importance of Community and Collaboration Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21... Taylor Twitter: https://twitter.com/taylorlagace?s=21... | |||
| 31 Aug 2022 | Ep #009: The Influencer Marketing Pyramid: Why One Person Can’t Do it All | 00:23:38 | |
Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hiring an agency or outsourcing this part of your marketing to ensure you get the most reach with the most return. *This episode was recorded directly after episode 6* You can find show notes and more at: http://www.kynship.co/blog/009 | |||
| 18 May 2023 | Ep #023: The power of celebrity: How A-list talent has grown HexClad (with Jason Panzer) | 00:43:16 | |
In this episode, we’ll talk to Jason Panzer, the president of HexClad. We will be talking about having top-tier celebrity talent as the face of their brand. We get into what is equity, how they structure their agreement, how they get in touch, and just really the story of Gordon Ramsey and HexClad and how that has transformed their brand in the past couple of years. TIMESTAMPS [02:40]: Jason's background [03:53]: About HexClad [06:24]: HexClad’s annual growth revenue [09:27]: HexClad’s Influencer marketing budget [13:41]: Marketing influencer approach process [17:49]: Partnership negotiation conversation with Gordon Ramsey [22:15]: Other HexClad partners [26:01]: Negotiating with Gordon Ramsey [27:47]: Gordon Ramsey's value [31:14]: Gordon Ramsey's impact on HexClad [32:05]: Attributions of Gordon Ramsey [34:22]: Marketing performance progress [35:56]: Gordon Ramsey's deliverables [37:53]: Jason's advice to upcoming influencer marketers [40:34]: When should you consider a big influencer? Jason Panzer: Twitter Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 26 Jul 2023 | The Power of Influencer Marketing: Gymshark's Rise to Success | 00:41:36 | |
Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode, Richard Chapple joins us on the podcast and we delve into the fascinating success story of Gymshark and how they built their brand through influencer marketing. We explore the strategies and techniques that Gymshark used to target their niche audience of fitness enthusiasts on Instagram and discuss the importance of understanding the rational and emotional needs of customers in selecting the right influencers to represent the brand. Richard is a seasoned expert in retail and ecommerce and shares valuable insights on tracking and measuring traffic and conversion from influencers. We also take a deep dive into the impact of social proof and how Gymshark leveraged authentic content and positive reviews to drive sales. We also uncover the secrets to finding influencers who genuinely appreciate the product, resulting in lower advertising costs. [00:00:58] Richard’s story! [00:08:08] Gymshark’s business strategy changed and how it changed through mutual contact. [00:12:48] Instagram as a valuable influencer marketing platform. [00:16:04] Social proof, celebrity endorsements, and low entry costs drive conversion. [00:19:26] Gymshark's marketing structure, influencer partnerships, and gender shift. [00:23:13] How influencers can help each other grow. [00:29:38] Two steps: clarity and tracking for success. [00:33:38] Product targets extroverts in the gym. [00:35:53] Brand clarity drives customer advocacy and engagement.
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 16 Aug 2023 | Founder of F*** You Pay Me. The Glassdoor for Creators. | 00:34:04 | |
Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/
Welcome back to Influencer Marketing Blueprint, the podcast where we dive deep into the world of influencer marketing and the ever-evolving landscape of digital content creation. In today's episode we have a very special guest joining us, Lindsey Lugrin from FYPM (aka "F*** You Pay Me"). Lindsey shares her personal experience that led her to create this powerful platform for creators and influencers.
Join hosts Cody and Taylor as they delve into a thought-provoking conversation with Lindsey about the challenges of influencer marketing, the impact of cancel culture, and the importance of building genuine connections with influencers. We'll also get an exclusive look into the recently released "creator pricing benchmark report," which contains valuable insights from thousands of reviews and brands.
[00:02:57] FYPM: Personal experience leads to success. [00:07:36] Seed guys exploiting influencers, but love brand. Introduction to FYPM. [00:11:33] Brands undervalue veteran influencers. [00:13:16] Influencer report reveals trends and ratings of brands. [00:17:36] Aligning with influencers & potential controversy. [00:25:48] Beneficial influencer relationships lead to business growth. [00:30:51] Influencer marketing advice. [00:31:30] Niche up, find your customer's interests. Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 08 Feb 2023 | Ep #018: Scaling to a nine-figure business using influencer marketing (with Sean Frank) | 00:43:29 | |
In this episode, we’ll be talking to Sean Frank the CEO of Ridge, and how he worked alongside a wide range of influencers and used the pay-for-post model with creators to scale Ridge to a nine-figure brand.
Cody Wittick: Twitter Sean Frank: Twitter Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS! | |||
| 19 Jan 2023 | Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin) | 00:35:37 | |
In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help | |||
| 19 Dec 2023 | Matt Bertulli: The Power of Seeding | 00:34:53 | |
Welcome back to another exciting episode of IMB! In today's episode, we have special guest Matt Bertulli joining us. Matt is here to share his insights on the power of gifting out items, the impact of iOS on social media platforms, and the importance of creating high-quality ads. Join our hosts, Taylor and Cody, as they delve into fascinating discussions about marketing strategies, authenticity in influencer seating, the value of user-generated content, and the art of scaling a business. Tune in for an engaging conversation filled with valuable nuggets of wisdom and practical advice. Let's dive in! [00:02:27] World's first compostable phone case brings sustainability. [00:05:06] UGC spreads brand, but doesn't always work. [00:08:17] Low-cost content production with significant output impact. [00:11:03] Meaningful jump in gifting this month. [00:14:08] "Fake, manufactured crap damages brand value." [00:18:00] Brands find non-paid ways to thrive. [00:20:05] Influencer seeding builds trust and trust drives ad success. [00:24:56] Don't predict, just go for the best creative. [00:29:21] Expanding product categories without changing tactics. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 14 Jun 2023 | Ep #025: Original Grain's Selective Approach to Influencer Partnerships (with Nate Lagos) | 00:30:40 | |
In this episode, we talk to Nate Lagos, Head of Marketing at Original Grain. He shares insights into their marketing strategy and is selective about which influencers they work with and has found success with YouTube creators that have highly engaged audiences within their niche. TIMESTAMPS
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| 14 Sep 2022 | Ep #010: User-generated Content: How To Get Authentic Content for Your Brand | 00:19:09 | |
User-generated content gives your potential customers an idea of how your product/service could fit into their lifestyle and is a great way to authentically resonate with your audience while keeping them engaged. Unfortunately, gathering this content can be time-consuming and tedious, which is where UGC platforms come into play. But are UGC platforms all they’re cracked up to be? In this episode, we will be sharing everything you need to know about UGC platforms so that you can make an educated decision about marketing options for your business. You can find show notes and more at: http://www.kynship.co/blog/010 | |||
| 23 Aug 2023 | Rob Fraser: How Outway leverage brand ambassadors for long term success | 00:44:11 | |
Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode of Influencer Marketing Blueprint, Cody is joined by seasoned entrepreneur Rob Fraser, founder of Outway socks! Rob shares his experiences, challenges, and valuable insights gained over seven years in the eCommerce world. Rob and Cody discuss how affiliate success isn't a one-size-fits-all formula, what worked for someone else may not work for your brand. The power of partnerships and ambassador programs and the importance of aligning values and authenticity. Rob places particular emphasis on the need to align decisions with your brand's values and purpose. Tune in and listen to the full episode now! Timestamps: [00:03:42] Former professional mountain biker, Rob Fraser, starts an athletic brand. [00:06:15] How they leveraged influential athletes and events. [00:11:27] Saturation marketing generates unmatched brand perception. [00:14:05] Difficult to track event sponsorship's ROI. [00:25:11] Bootstrap brand, raising money, using Facebook groups and human psychology incentives for promotion. [00:29:16] Creating different tiers for affiliates for more volume. [00:32:22] Effective referral app solves code leaks. [00:35:45] Start small and learn before delegating. [00:39:01] Think long term, follow your values. [00:41:28] Learning from mistakes, no one path to success.
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 25 Sep 2024 | How Rootine's Organic Content Hits 10M+ Views (with Rachel Sanders) | 00:21:20 | |
In this episode of The Bottom Line, host Cody Wittick sits down with Rachel Sanders, the CEO and co-founder of Rootine, a brand revolutionizing the future of supplements by using unique health data for targeted products. Rachel dives into how her investment banking background fortified her business acumen and aided in the daily operations at Rootine. This episode also touches on the strategy behind her organic social virality, with some of her reels amassing 5 to 10 million views. Tune in to gain crucial insights on product innovation, marketing spend, and the power of organic social content. ---------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ------------------ Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. ------------ The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 30 Oct 2024 | The Best Episode on Website Optimization You've Ever Heard ( with Chase Clymer) | 00:32:31 | |
Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys. Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites. Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO. ---------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. --------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 13 Mar 2024 | Forecasting Series Part 1: How to forecast and what makes a good forecast | 00:19:21 | |
This episode is the first of a special 3 part series that looks at all things forecasting. Cody provides an overview of financial forecasting and the importance of grounding decisions in solid, realistic numbers. He highlights the problem with black magic forecasting, where numbers are made up without proper analysis. Cody explains that a proper forecast provides a plan and sets expectations for what is realistic based on the numbers, emphasizing the need for execution to make the forecast a reality. Cody also discusses the role of business goals, customer cohorts, data analysis, and understanding unit economics in the forecasting process. 00:59 The Problem with Black Magic Forecasting 01:27 The Importance of Grounding Decisions in Numbers 03:08 The Purpose of a Proper Forecast 04:06 Executing the Forecast 05:05 Pivots and Adjustments in the Forecast 06:04 Setting Business Goals 07:01 Customer Cohorts and Forecasting 07:28 Pulling Data for the Forecast 08:27 Engineering Forecasts Based on Historical Data 09:24 Understanding Unit Economics and Targets 10:46 Improving New Customer Cohort 11:13 Organizing Campaigns by Financial Outcomes 14:36 Execution and Accuracy of the Forecast 15:34 Next Steps and Role Playing Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21... Taylor Twitter: https://twitter.com/taylorlagace?s=21... | |||
| 08 Jan 2025 | Debunking Cost Control Myths: My budget isn't spending | 00:27:35 | |
In the first Bottomline episode of 2025, Cody and Taylor take on the contentious topic of cost controls in Facebook advertising, offering a masterclass in advanced media buying strategies. They begin by demystifying the three types of cost controls - bid caps, cost caps, and minimum ROAS - and explain why they exclusively use cost controls across all their accounts. They systematically dismantle common myths, particularly the notion that cost controls restrict spending. Through compelling arguments and real-world examples, they demonstrate how cost controls can actually lead to increased spend and better performance by eliminating wasteful ad spend on underperforming creatives. Cody and Taylor also delve into the pitfalls of manual budget adjustments and the "hybrid model," advocating instead for trusting Facebook's sophisticated algorithm to optimize spend based on performance. The episode concludes with a discussion on using cost controls as a diagnostic tool to identify and address underlying issues in your advertising strategy, from creative quality to offer optimization and goal-setting. If you don't watch this episode, you're missing out! | |||
| 04 Sep 2024 | Inside Kynship: Breaking Down Our Ad Account Structure - Part 2 of 2 | 00:10:08 | |
Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively. Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments. ---------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. --------------------------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 27 Sep 2023 | David Baker: The Evolution of Influencer Marketing | 00:44:48 | |
In this weeks episode, we have a special guest, David Baker, who will be sharing his insights and expertise in the world of influencer marketing and brand building. David's journey began with mommy bloggers and their innovative approach to generating ad revenue and building brand relationships. Now, with the rise of social media platforms like Instagram, YouTube, TikTok, and Twitter, the fundamentals of content creation have extended beyond the written word to include photos, videos, and more. Join us as we explore David's experiences working with influential players in the industry and his deep understanding of the dynamics between brand image and profitability. From his background in consulting to leading growth for Bonobos and overseeing L'Oreal's in-housing of programmatic media, David has a wealth of knowledge to share. We'll also delve into the importance of striking the right balance between branded content and influencer partnerships, as well as the evolution of the value exchange in influencer marketing. So, get ready to dive into the world of brand building and influencer marketing with our guest, David Baker! [00:03:02] Business school graduate led to growth at Bonobos, L'Oreal. [00:05:54] Mommy bloggers led influencer marketing evolution. [00:09:08] Value exchange has evolved into influencer marketing. [00:12:16] Successful campaigns, strong influencer posts, content shift. [00:16:47] Mix of studio, UGC, and influencer content. [00:19:32] Cost caps protect ad spend, with conditions. [00:24:27] Certain categories prioritize Capital B brands over others. [00:26:16] Seeding content helps brands create relatability. [00:31:18] Finding what works for you, not others. [00:32:37] Educating younger audience on skincare ingredients. [00:38:16] Challenges of skincare marketing, influencer relationships important. Starting with seeding and gifting, then affiliate. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 13 Jul 2022 | Ep #004: How To Find Influencers for Your Brand | 00:28:30 | |
Influencers gain the trust and loyalty of their viewers and can quickly bring those viewers to your brand if you decide to work with them. This type of marketing is not restricted to celebrities either. Many brands are turning to influencers who have built highly engaged smaller audiences. So, where can you find these influencers? And how do you decide which influencer is right for your brand's marketing? In this episode, we will share tips and tricks for finding and choosing influencers for your business. You can find show notes and more at: www.kynship.co/blog/004 | |||
| 03 Aug 2022 | Ep #007: Connecting with Athletes to Promote Your Products | 00:25:44 | |
If you’re a brand with a product that caters to athletes or folks who watch sports, then you would probably love to get your products in the hands of an athlete so they can promote your business. So, how do you connect with these athletes to make this dream a reality? And where do you even begin when reaching out to teams and individuals? In this episode, we discuss everything you need to know about having your products promoted by athletes (both professional and college level), including how, when, and where to go to find the athletes to partner with. You can find show notes and more at: www.kynship.co/podcast/007 | |||
| 22 Mar 2023 | Ep #020: Getting to seven figures by establishing partnerships (with Michael Brandt) | 00:39:18 | |
In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.
Cody Wittick: Twitter Taylor Lagace: Twitter Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS! | |||
| 20 Dec 2023 | BFCM Recap and Preparations for Q1 | 00:33:35 | |
In this episode, your hosts Cody and Taylor discuss the recap of Black Friday Cyber Monday (BFCM) and the concerns and strategies of clients during that period. They highlight the importance of cost controls and how they can be used to scale ad spend efficiently. They also share success stories of brands that utilized cost controls effectively during BFCM. The conversation then transitions to the strategies for Q1, with a focus on health and wellness brands and an emphasis on the need for a creative flywheel and the benefits of seeding with a variety of content. This episode concludes with a reminder to take full advantage of the low CPMs during the Christmas and New Year period. 01:33 Recap of BFCM 08:52 Cost Controls and Scaling 09:22 Brand Highlight: Omni-Channel Worldwide Betting Brand 15:22 Brand Highlight: Clean Supply Company 21:34 Heading into Q1 25:48 Importance of Creative Volume and Variety Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 30 Aug 2023 | Caleb Ulffers: The value of influencers creating real content | 00:36:36 | |
On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social media influencers for your brand? Caleb has got you covered! We'll discuss strategies for building relationships with up and coming influencers and the benefits of collaborating with them to create authentic content. Plus, we'll explore the importance of effective affiliate marketing and tracking the success of influencer campaigns. Whether you're a business owner looking to expand into a new realm or an aspiring influencer yourself, this episode is packed with valuable information and inspiration. So, let’s dive in! [00:00:00] Caleb discusses influencer marketing's importance for branding. [00:04:19] Starting the business. [00:10:04] Defining month: CrossFit Games boosted awareness. [00:11:44] Product designed for athletes in various sports. [00:17:43] Looking for up-and-coming social media influencers. [00:23:21] Early building, influencer content, affiliates and video creators. [00:27:45] Affiliate programs with tiers and loyalty rewards. Create high-quality incentives. [00:33:05] Choosing an agency depending on your size and needs. [00:35:55] Get help with your influencer marketing campaign. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 06 Jul 2022 | Ep #002: Discovering the Path To Entrepreneurial Success | 00:35:46 | |
Every entrepreneur has a story. The journey of success is always filled with ups and downs, and that's part of what makes each entrepreneur unique and knowledgeable about their given topic. In our last episode, we learned about Taylor’s background, exploring how his experience within this space has led him to a greater understanding of influencer marketing. This week, we’re taking a deep dive into Cody’s background, specifically how he discovered the power of influencers’ ability to build trust and sell products. You can find show notes and more at: www.kynship.co/blog/002
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| 31 Jan 2024 | The importance of clarity in content creation, targeting and influencer partnerships | 00:32:40 | |
This week, Cody, is joined by Mark Ritz, co-founder and CEO of Carnivore Snax. Mark shares his insights on how the company successfully launched on Kickstarter with the help of influencers. Cody and Mark discuss the growth of the brand and the importance of authenticity in partnerships. Mark also dives into the impact partnering with Joe Rogan has had on the brand and leveraging user-generated content for advertising. The conversation finished off with Mark emphasising the need for clarifty in targeting and content creation, as well as the importance of having a unique product in the market.
03:02 Launching on Kickstarter with Influencers 05:00 Success of the Kickstarter Campaign 06:06 Growth of Carnivore Snacks 07:04 Factors Contributing to Success 08:18 The Power of Tribes 09:13 Expanding Beyond the Carnivore Tribe 12:42 Working with Influencers 17:26 The Importance of Authentic Partnerships 18:37 Partnership with Joe Rogan 20:07 Content Creation for Ads 25:28 Advice for Getting Started Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 20 Jul 2022 | Ep #005: Are You Ready To Invest in Influencer Marketing? | 00:27:06 | |
Influencer marketing as a channel has proven to be incredibly powerful for brands and businesses to grow their reach towards their targeted audiences. But how do you know when it is the right time to start investing in influencer marketing for your brand? And once you’re ready to start investing, how do you go about getting started? In this episode, we break down the “when” and the “how” of influencer marketing for your business. You can find show notes and more at: www.kynship.co/blog/005 | |||
| 03 Apr 2024 | Preston Rutherford discusses his 9-figure exit from apparel brand Chubbies | 00:39:35 | |
In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importance of brand building, the controversy surrounding it, and the integration of brand into direct response marketing.This conversation highlights the need for a holistic approach combining brand, influencer marketing, and profitability to drive long-term success. 00:00 Introduction 02:18 Defining Brand 07:53 The Controversy of Brand 12:18 Including Brand in Direct Response 26:21 Partnerships with Influencers 32:54 Bringing Brand, Influencer, and Profitability Together 35:48 Key Takeaways Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21... Taylor Twitter: https://twitter.com/taylorlagace?s=21... | |||
| 19 Jul 2023 | Decoding the FTC: Understanding New Endorsement Guidelines for Influencer Marketing With Rob Freund | 00:37:55 | |
Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ [00:02:55] FTC updates guidelines on advertising practices. Consult attorney for specific situations. [00:06:56] FTC rules on disclosing connections in advertising. [00:11:37] Social Snowball: Modern affiliate platform, eliminating code leaks, tiered system, easy payments. [00:15:13] Disclosure of receiving free products for review. [00:19:49] Consider relationships and legal implications of posting. [00:24:38] Track influencers, analyze metrics, and reach out. [00:28:28] Disclose video content's connection in ads. [00:32:45] Customer reviews & disclosure rules clarified. [00:33:52] "Low risk tolerance, influencer product endorsements" [00:37:15] Contact us on Twitter for influence marketing help. In this week’s episode we are joined by Rob Freund to dive into the world of influencer marketing and the latest updates from the FTC regarding influencer endorsement guidelines. We discuss the importance of clear and conspicuous disclosure between advertisers and endorsers, exploring scenarios where disclosure is required and where it becomes a gray area. Take a deep dive with us into risk tolerance, relationship disclosures, and priorities in influencer outreach and examine the legality of customer and user-generated content for brands, highlighting the FTC's perspective on the matter.
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 06 Sep 2023 | Lily Comba: Cultivating Growth with an Influencer Marketing Program | 00:39:53 | |
In this episode, Lily takes us behind the scenes of her incredible influencer marketing program, which achieved a five times return on investment and generated hundreds of millions of dollars in revenue. She shares her journey from building the influencer team from scratch to scaling the program to unprecedented heights. She shares her insights, strategies, and success stories from her time at Seed. We dive into negotiating contracts with talent agents, the importance of paid usage disclosure, and the power of boosting well-performing influencer content. Lily also talks about joining the Super Affiliate platform and the benefits it’s brought to her influencer program. Stay tuned as Lily takes us on a journey through her influencer marketing program, offering invaluable advice and lessons learned along the way. Let’s dive in! [00:02:14] Developed influencer program at Seed microbiome company. [00:06:48] Rapid growth in influencer marketing at Seed. [00:18:43] Macro community, the importance of metrics & vetting. [00:20:16] Assessing followers vs community determines success. [00:24:01] Paid media boosts influencer content for acquisition. [00:28:32] Tracking influencers and measuring ROI [00:35:09] Introduction to Super Affiliate Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 18 Sep 2024 | All You Need To Scale? One Customer (with Tom Brown) | 00:26:26 | |
In this episode of The Bottom Line, host Cody Wittick sits down with Tom Brown, the "Shopify DTC Guy," to unpack his journey from bootstrapping D2C brands to seven figures and working with 2,000+ merchants monthly. Tom shares his expertise on staying laser-focused, avoiding shiny object syndrome, and the power of customer obsession. Get the inside scoop on his new project, House of Neon, revolutionizing custom LED signs, and the lessons learned from Posted Protein. Tune in for tactical insights on influencer marketing, logistics, and scaling your brand. ----------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ----------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. ------------------------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 17 Aug 2022 | Ep #008: How to Create Amazing Content For Your Brand | 00:17:39 | |
Content (whether this is video, written, or imagery) is the most important piece of marketing for your brand. More than ever before, customers are choosing to research products and services through their online presence and the influencers who are promoting them. However, as an entrepreneur or business owner, it can be tricky to know when to start creating content and where to even begin. So, in this episode, we will be explaining how to go about creating amazing content for your brand without blowing out your marketing budget. You can find show notes and more at: http://www.kynship.co/blog/008 | |||
| 11 Dec 2024 | Optimizing Your P&L (with Drew Fallon) | 00:32:25 | |
There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- In this insightful episode of The Bottom Line, we sit down with Drew Fallon, co-founder and CEO of Iris, an AI-powered profit planning platform for consumer brands. As the former CFO of MadRabbit, Fallon brings a wealth of experience in financial forecasting and analysis for e-commerce businesses. The conversation dives deep into the intricacies of P&L management, forecasting methodologies, and the critical importance of understanding unit economics. Fallon shares valuable insights on the differences between good and bad growth, emphasizing that top-line revenue increases can sometimes mask underlying issues in a company's financial health. He uses the example of Allbirds to illustrate how aggressive expansion without proper attention to gross margins and operational efficiency can lead to significant problems. The episode also explores the challenges of accurately attributing revenue across different sales channels, particularly the complexities of Amazon versus direct-to-consumer platforms. Fallon's expertise shines as he discusses how Iris addresses these challenges, providing e-commerce brands with more accurate and actionable financial data. Don't miss out on this treasure trove of financial wisdom - tune in now to elevate your e-commerce strategy! Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 20 Mar 2024 | Forecasting Series Part 2: How to create and analyse a forecast | 00:19:14 | |
In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of the forecast, analyzing key metrics such as top line revenue and profitability as well as identifying opportunities for improvement, such as reducing the cost of delivery and increasing customer acquisition. They also discuss how the forecast ties to in-ad account performance and the importance of performance reporting and execution. 00:00 Introduction and Overview 01:03 Setting Goals and Objectives 04:01 Analyzing the Forecast 05:07 Improving Cost of Delivery 08:50 Opportunities for Growth in Customer Acquisition 10:05 Tying Forecast to In-Ad Account Performance 12:20 Analyzing Average Cost Breakdown 13:51 Translating Forecast to Ad Channel Targets 19:53 Performance Reporting and Execution Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21... Taylor Twitter: https://twitter.com/taylorlagace?s=21... | |||
| 19 Apr 2023 | Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls) | 00:26:09 | |
In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with. TIMESTAMPS [01:01]: Getting Mid-day into 3000 stores. [01:33]: Business split. (D2C/Retail) [02:04]: Size of business. [03:55]: Family dynamic in a business partnership. [05:01]: Market penetration secret. [07:10]: Building a brand in public. [10:14]: Getting awareness for a brand. [11:49]: Inbound vs outbound percentage. [12:14]: Marketing budget spent on influencer. [13:47]: Budget breakdown. [15:09]: ROI of Influencer. [15:59]: Tapping into affiliate marketing. [17:24]: Driving traffic to stores through ads on Meta. [18:10]: Scalability of customized photo strategy. [19:40]: Influencer approval process. [20:36]: Influencer marketing manager. [21:31]: Advice to brands working with influencers. [22:43]: Video customer service. Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 12 Oct 2022 | Ep #012: The Top 10 Reasons Why Influencer Marketing Isn’t Working For You | 00:18:29 | |
Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing not working for brands and what you can do to avoid these common mistakes. You can find show notes and more at: http://www.kynship.co/blog/012 | |||
| 07 Dec 2022 | Ep #016: Influencer Marketing Budget Calculator | 00:10:45 | |
In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year:
Influencer Marketing Budget Calculator Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 06 Mar 2024 | Matt Holtwick: The role influencer marketing has played at chomps. | 00:28:41 | |
In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts. Timeline: 00:00 Introduction and Background 00:28 Overview of Chomps 01:29 Role of Growth and Retention Manager 03:24 Revenue Split between Wholesale and E-commerce 04:34 Influencer Marketing and UGC 05:47 Chomps' Presence on Amazon 06:23 Budget Allocation for Influencer Marketing 07:37 Types of Influencer Partnerships 09:46 Performance of Influencer Content 10:50 Importance of Creative Diversity 12:56 Content Creation and Usage Rights 15:33 Ambassador Program and UGC 18:19 Factors Contributing to D2C Growth 20:27 Key Metrics for E-commerce Success 22:22 Biggest Learning in a Massive Brand 23:49 Understanding Retail and D2C Customers 26:04 Importance of Data and Customer Messaging
MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 31 May 2023 | Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund) | 00:33:08 | |
In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues. TIMESTAMPS
Cody Wittick: Twitter Taylor Lagace: Twitter | |||
| 10 Jan 2024 | Jordan Bass from HOP WTR: Methodology and Approach to Influencer Marketing in a Retail Business | 00:29:14 | |
In this episode, Cody and Taylor interview Jordan Bass, co-founder of HOP WTR. They discuss the challenges of launching a beverage brand during the COVID-19 pandemic and the importance of both direct-to-consumer (DTC) and retail channels. Jordan shares insights on utilizing influencers for both awareness and conversion, as well as the role of paid social media in driving retail activation. He also highlights the value of building a community and leveraging their input for product innovation. This episode is not one to miss, listen now! 01:14 Connecting and Building a Community 02:00 Overview of HOP WTR 03:32 Challenges of Launching During COVID 04:29 Utilizing Paid Social and Influencers 08:13 Percentage of Marketing Spent on Influencer 10:11 Marrying Influencer and Paid Social 12:29 Transition from DTC to Retail 16:45 Utilizing Whitelisting and Repurposing Content 20:29 Leveraging Influencers for Retail Majority Brands 24:50 Building a Micro Influencer Community Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 24 Jul 2024 | What's Working Now on Meta? What Always Has (with Andrew Faris) | 00:42:05 | |
Welcome to The Bottom Line! In this episode, our discussion centers around the fascinating world of meta ads and the power of machine learning in optimizing ad performance. Join us, Cody Wittick and Taylor Lagace, as we dive deep with Andrew Faris, former pastor turned Ecommerce maestro and current CEO of AJF Growth. We explore the intricacies of Facebook's meta machine learning system, successful strategies for media buying, and the importance of good creative and solid financial planning. Learn about the new feature ASC vs. BAU, and why it’s more about repackaging existing principles than a groundbreaking change. Plus, stay tuned for insights on the upcoming meta performance summit and the key factors driving ad performance today. Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. | |||
| 21 Aug 2024 | Inside Kynship: Exploring Our Ad Account Philosophy - Part 1 of 2 | 00:24:07 | |
In this episode, we delve into the nitty-gritty of our ad account philosophy, creative testing, and advanced marketing tactics. Join Cody Wittick as he discusses audience testing, the significance of Advantage+ Shopping Campaigns (ASC), and the rationale behind using cost controls in media buying. Cody also explores why separating testing and scaling campaigns might not be the best strategy and the importance of creative testing at a high level. Learn about the effective use of cost controls for holding efficiency at target, the impact of broad audience targeting, and how creative can unlock ad spend potential. Plus, discover the importance of new customer acquisition and why certain metrics might not be the best gauges for success. -------------------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- --------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. | |||
| 01 Nov 2023 | Jeremiah Prummer: Maximising Attribution | 00:45:11 | |
In today's episode, hosts Taylor and Cody sit down with special guest Jeremiah to explore the fascinating realm of influencer marketing and post-purchase surveys. They uncover the secrets behind effective attribution, gain insights into consumer behavior, and learn how brands can leverage surveys to make better marketing decisions. We discuss the psychology of advertising, share personal experiences, and discuss the importance of understanding the longer buying process for products. This episode is full of insightful influencer tips and tricks so take a deep dive with us into the world of marketing analytics and all things influencer marketing! [00:00:00] Influencer marketing: High attribution with surveys. [00:05:40] Psychology of customer buying and advertising myopia. [00:08:03] Influencers influence product purchases over time. [00:10:30] Limited research on brand attribution and survey methods. [00:23:29] Limited attribution for promo codes and surveys. Longer consideration window for influencer marketing. [00:26:08] Influencers have impactful trust, unlike regular ads. [00:30:27] Trust modeling, halo effects & social posting. [00:33:25] Understanding why people buy is valuable. [00:36:22] Differentiate initial discovery from current source. [00:39:37] Trust, brands, revenue, listener perspectives: Joe Rogan. [00:42:04] Customer insight platform launch. | |||
| 10 Jul 2024 | Introducing The Bottom Line: New Name, Same Mission | 00:20:06 | |
We are back! Welcome to The Bottom Line! We've rebranded and leveled up from The Influencer Marketing Blueprint, keeping our Honest Ecommerce Conversations On Tactics For Profitable Growth, now with a fresh, broader perspective. Join us, Cody Wittick and Taylor Lagace, as we take you on a journey through the evolution of Kynship. Discover why we made the leap from The Influencer Marketing Blueprint and how we've expanded from influencer marketing to a comprehensive approach to Ecommerce growth, including contribution margin forecasting, meta ad accounts, and creative services. Get ready to dive into the epic story of Kynship's transformation from 1.0, focused on influencer seeding, to 3.0, where financial literacy, paid media, and killer creative content take center stage. Whether you're an Ecommerce brand chasing sustainable growth or looking to up your influencer game, this episode sets the stage for insightful discussions and expert advice in future episodes. ------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. | |||
| 02 Oct 2024 | Maximizing Enterprise Value & Planning For Exit (with Jason Somerville) | 00:40:12 | |
In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table. Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions. Don’t miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward. -------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/ -------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||
| 06 Jul 2022 | Ep #003: The Beginners Guide to Influencer Marketing | 00:28:07 | |
If you have searched influencer marketing online, you’ve probably come across plenty of conflicting information. Who do you reach out to? How do you get started? What even is influencer marketing? It can be incredibly difficult to navigate influencer marketing as a brand if you don’t know what you’re doing. So, in this episode, we’re going to break it down and guide you through the basics so that your brand can start upping the marketing game and increasing revenue. You can find show notes and more at: www.kynship.co/blog/003 | |||
| 13 Nov 2024 | The Winning Formula To Grow Is Not Paid: It's Organic (with Joe Welstead) | 00:22:39 | |
Join host Cody Wittick on this insightful episode of The Bottom Line, where he sits down with Joe Welstead, the innovative founder of Oshun, a hydrating supplement company. Joe shares his journey from building his first brand, Motion Nutrition, over 6-7 years to launching Oshun with a fresh perspective and lessons learned. In this conversation, Joe reveals the missteps he avoided the second time around and how he's embracing a simplified approach with Oshun. They delve into the strategical shift from launching multiple products to focusing on one SKU, and the decision to hone in on a direct-to-consumer model over an omnichannel approach. Learn how Joe leverages organic growth, balances control over brand narrative, and navigates the new landscape of paid advertising. Tune in to discover the bottom line on building a successful brand from the ground up. --------------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------------------------------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. | |||
| 17 Apr 2024 | Paul Jauregui discusses his success and insights with TikTok shop | 00:48:24 | |
Paul Jauregui from BKBeauty joins Cody in this episode of the Influencer Marketing Blueprint to share his insights on TikTok shops and how they have experienced significant growth and success on the platform. They went from $300,000 in sales to $1.2 million in January on TikTok shops alone. Paul discusses the process of getting on TikTok shops, the integration with Shopify, and the importance of product seeding and influencer partnerships. He also emphasizes the power of social commerce and the halo effect of TikTok on other platforms. 00:00 Introduction to TikTok Shops 09:23 The Journey of BKBeauty and the Power of Product Seeding 16:33 Getting on TikTok Shops and the Closed Loop System 32:13 Trends and the Halo Effect of TikTok Shops 43:44 Final Thoughts and Advice on TikTok Shops Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: https://twitter.com/cody_wittick?s=21... Taylor Twitter: https://twitter.com/taylorlagace?s=21... | |||
| 15 Nov 2023 | Steven Borrelli: How Cuts Clothing Leverage Influencer | 00:36:11 | |
In today's episode, we are joined by a very special guest, Steven Borelli, the CEO and founder of Cuts Clothing. Cuts Clothing, an e-commerce fashion brand focused on work leisure, has made waves in the industry with their unique approach to influencer marketing. Steven shares insights into how they started by targeting anyone who followed the Cuts account on Kickstarter, eventually collaborating with minor league athletes like Tyler Wade and Walker Bueller, who went on to become professionals and proudly sported Cuts Clothing. Having established a solid foundation, Cuts Clothing has now been worn by top-tier athletes, including the likes of Patrick Mahomes, Steph Curry, Gronk, and Mariano Rivera. Steven opens up about the exciting growth they have seen in the women's wear sector, which has become their biggest area of expansion in recent times. Throughout the episode, we uncover the strategies and tactics employed by Cuts Clothing to build genuine relationships with influencers, including renowned athletes. From dinner outings to interview series, Steven emphasizes the importance of nurturing these connections and how they harnessed the unique circumstances of the COVID-19 pandemic to collaborate with celebrities on exciting brand projects. We also delve into the budgeting aspect of influencer marketing, and Steven reveals that Cuts Clothing has previously spent up to a staggering $7 million on commission deals with influencers. However, he explains how their approach has evolved to focus mainly on women influencers while spending considerably less on men. Join us as we uncover the secrets and strategies behind Cuts Clothing's influencer marketing success, and gain valuable insights into the ever-evolving world of influence marketing. [00:03:02] Early influencer marketing: hunting for sales. [00:03:46] Influencer marketing relies on good product fit. [00:08:24] Celebrities filming videos and taking advantage during COVID. [00:11:06] Athletes, money, relationships, women, clothing & advertising [00:14:08] Shifting to brand building, less emphasis on discounts. [00:21:34] Athlete product seeding builds potential business relationships. [00:25:59] Influencers, creativity, and brand unity in ads. [00:26:58] Content creators are ambassadors representing the brand. [00:32:26] Limited representation creates FOMO. [00:34:12] Limited sales in August and November only. | |||
| 02 Aug 2023 | Matt Mullenax: How we leverage influencer at Huron | 00:32:48 | |
Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ This week Matt Mullenax from Huron joins us as we dive into the world of business, entrepreneurship, and the strategies behind successful brands. In this episode, titled we have a fascinating conversation with a former investment banker turned entrepreneur who has navigated the turbulent waters of Wall Street and the world of direct-to-consumer retail. From working at Bonobos to launching their own personal care brand, Huron, our guest shares valuable insights into influencer marketing, brand partnerships, and the measurement of campaign efficacy. Join us as we explore the power of collaboration with content creators and the importance of building genuine connections with audiences. [00:01:25] Matt’s story: Investment banker turned entrepreneur creates skincare brand. [00:05:48] Eliminate transactional sense, let product speak. [00:12:10] Diverse audience, not just fitness influencers. [00:15:15] Finding creators, running content on paid property, cultivate ongoing relationships, launch new releases. [00:20:39] Targeting creators with 5k-50k followers. [00:22:47] Measuring influencer efforts to drive sales. [00:25:25] Small spend and making friends. [00:30:12] Get product out! Cody Twitter: https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw Taylor Twitter: https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw | |||
| 26 Oct 2022 | EP #013: Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps | 00:20:58 | |
Today we're gonna get into the nitty gritty of paid media, our strategy at Kinship, and how we implement all influencer content to get 150 plus assets. In this episode, you’ll learn:
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| 28 Sep 2022 | Ep #011: Marketing Strategies For Black Friday During A Recession | 00:17:42 | |
Planning a Black Friday/Cyber Monday marketing strategy is the key to standing out from the crowd of advertising. Unfortunately, there is also the looming recession to consider, so for many business owners, budgets are getting tighter than usual. So, how can you make the most of your marketing budget while still getting quality content that you can use to promote your brand? In this episode, I will be sharing what steps to take to get high-quality content while being mindful of costs, shipping, and timelines. You can find show notes and more at: http://www.kynship.co/blog/011 | |||
| 27 Jul 2022 | Ep #006: How to Get Started on Your Influencer Marketing Journey | 00:32:40 | |
No matter what niche you are in, you can find influencers who have established themselves as authorities in that industry. These people have built respect and trust with their audience and have a following that will purchase anything they recommend. But how do you get your product into the hands of these individuals? In this episode, we will be explaining how to get started with influencer marketing for your business and how to gift your products to influencers for optimal creative video content. You can find show notes and more at: www.kynship.co/blog/006 | |||
| 16 Oct 2024 | Why People Hire an Agency - Strong Opinions with Cody Wittick | 00:08:53 | |
Join host Cody Wittick on this special episode of The Bottom Line, where he delves into the critical role of strong opinions in agency-client relationships. Cody recounts his recent experiences—one frustrating and one successful—while redesigning Kinship's website, showcasing the impact of strategic insight versus mere execution. Learn why combining strategy with execution is vital for any business looking to thrive. Cody emphasizes the key differences between agencies, freelancers, and contractors, and why having a partner who can provide strategic guidance can make all the difference. If you're juggling multiple roles, from founder to head of growth, this episode is a must-listen for elevating your approach to hiring external partners. Tune in for actionable advice and strategic perspectives on making your next partnership the most effective yet. --------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- --------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level! | |||