Explore every episode of The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing
Dive into the complete episode list for The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
13 Aug 2022
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Ep. 544
00:55:16
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking
Content plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results.
- "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
- "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
The Best SEO Podcast - Unknown Secrets of Internet Marketing by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more..
Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!
Learn all the tricks and tips to get your website on the first page of Google, Yahoo and Bing. All of the reviews say this podcast is both entertaining and informative. Come join the fun and learn. Subscribe now.
- "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.
Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!
Why Brand Awareness Is The Fifth Pillar Of SEO Sponsored by Spyfu Ep. 548
00:49:16
While the traditional SEO techniques work on non-branded searches, they are ineffective on branded searches. Learn how to grow branded search by embracing brand awareness as the fifth.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Top 5 Essential SEO Reporting Tools for Agencies in 2022 Sponsored by SE Ranking Ep. 551
00:32:14
Looking for the right SEO reporting Tools to grow a Digital Agency? This podcast is for you and is part 1 of a 2-part series on Top 5 Essential SEO Reporting Tools.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
5 Top Enterprise local SEO challenges & How to solve them in 2023. Sponsored by Magic Mind Ep. 555
00:41:09
When it comes to local SEO for Enterprise companies, there are unique challenges to tackle. Here are the top five challenges and how to solve them in 2023.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
CMO vs SEO: How To Balance SEO And B2B Marketing Goals Ep. 556
00:32:55
Company strategy and SEO ranking don’t always work harmoniously. Discover how to rank for keywords and advance brand awareness with your content effectively.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
00:43:01
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to get found by search spiders.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Offer: brightlocal.com/bestseopodcast $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” __
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results and where Google plans to take images in the future?
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Google PageRank Explained for SEO Beginners Ep. 574
00:34:49
PageRank is a Google algorithm for ranking pages based on the flow of authority via links, created by Larry Page and Sergey Brin. Every SEO pro should have a good grasp of what PageRank was – and what it still is today.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Digital Insights: Unveiling Strategies with Matt Bertram | SEO Consultant Ep. 575
00:40:31
In this engaging episode of "Digital Insights," join us as we delve into the fascinating world of digital marketing and search engine optimization (SEO) with the brilliant mind of Matt Bertram. As a renowned SEO expert and digital marketing consultant, Matt Bertram brings a wealth of knowledge and experience to the table.
Co-hosted by Matt himself, this interview offers a captivating and in-depth exploration of his personal journey that led him to become a leading authority in the industry. Tune in as we uncover the strategies, challenges, and insights that have shaped Matt's career and helped him establish himself as a trusted expert in the ever-evolving digital landscape.
But this episode isn't focused on the technical know-how; it's also a platform for Matt to share his unique perspectives and views on the industry as a whole.
Join us for an enlightening conversation with Matt Bertram, where we uncover the secrets of successful digital marketing campaigns and gain a deeper understanding of the strategies that drive online success. Whether you're a business owner, marketer, or simply curious about the world of SEO, this episode is a must-listen for anyone who is a long-time listener of the podcast.
So grab your headphones, tune in, and get ready for a captivating exploration of the digital world with Matt Bertram on "Digital Insights: Unveiling Strategies!" __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576
01:16:01
This is an old interview with Google Webmaster Trends Analyst Gary Illyes.
Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms.
We deemed it immensely valuable to revisit this information from the archives, particularly in light of all the algorithmic changes that have been happening in the SEO industry over the last 36 months.
Additionally, we wish to inform everyone of our intention to pivot the direction of the podcast, aiming to offer enhanced clarity regarding the evolving SEO landscape. In light of this, we are planning to revamp the format for future episodes.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Best SEO Podcast Updates: Addressing the elephants in the room! Ep. 577
00:06:09
Matt Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future.
Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have an insightful conversation with Matt today!
— The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578
00:31:42
In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matt Bertram.
We'll give a sneak peek into the exciting vision and plans that Matt Bertram has in store for the podcast's future as well as what is impacting “Search” today.
Change is a natural part of growth, and while we bid adieu to one chapter, we embrace the possibilities that lie ahead. We again extend our deepest gratitude to Chris Burres for his unwavering dedication and contribution, and we can't wait to embark on this new adventure with Matt Bertram at the helm!
Tune in to this episode as we honor the past and eagerly step into a fresh chapter of the podcast's legacy. Share your ideas and suggestions for the future of the podcast, topics, and guests you'd like to see by signing up for Matt’s Office Hours.
— The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
AI in Content Marketing: Job Threat or Amplified Excellence? Interview with Larry Roberts Ep. 579
00:43:23
In this insightful episode of the Best SEO Podcast, host Matt Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting industries.
— The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts. __
Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
00:35:34
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO.
Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms." In this 15-minute read, Shotland provides valuable insights into the often underestimated world of location landing pages. He takes us on a journey through the why, what, and how of these pages, offering actionable strategies that can significantly boost your online visibility.
In this podcast, we'll discuss:
The Purpose of Location Pages: Learn the four basic types of location pages and understand how they cater to various business needs.
Why Location Pages Matter for SEO: Discover the crucial role these seemingly simple pages play in both brand and non-brand local queries.
Elements of a Well-Optimized Location Page: Dive into the nitty-gritty details of what makes a location page effective, from structured data to targeted meta descriptions.
Advanced Location Page SEO Tactics: Explore advanced strategies to supercharge your location pages, from optimizing copy to using topically relevant media.
Common Location Page Pitfalls: Avoid the traps that can hinder your SEO efforts, including unnecessary pages and thin content.
Join us on this insightful journey as we unlock the potential of location landing pages and show you how to leverage them to dominate the local search landscape. Whether you're a small business owner or an SEO enthusiast, this episode will equip you with the knowledge to take your local SEO game to the next level. Don't miss out on the opportunity to stand out in your local market—tune in now and start optimizing your location pages for success.
Author: Andrew Shotland
Title: Local Landing Pages: A Strategy For Ranking Local Search Terms
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more.
SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581
00:21:41
In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance of achieving faster results through PPC, enhancing SEO content via PPC ad insights, understanding your target audience through social media ads, and optimizing your budget for maximum impact. Ultimately, the episode underscores the potent synergy between PPC and SEO, highlighting their capacity to enhance your bottom line and overall marketing program success.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
In this episode, Matt Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters.
We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience.
Real-life examples and practical tips highlight the importance of tracking progress and fostering audience engagement. Join us as we unlock the potential of keyword research to supercharge your SEO efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
In this episode, Matt Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls.
He shares personal stories and announces a Small Business SEO Coaching Program! More details to come.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584
00:34:33
In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization.
Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune in to stay ahead in the SEO game and empower your digital presence with the latest tools and techniques.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Customer Journey 2.0: Humans making a connection through SEO Ep. 585
00:28:01
In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap.
— The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable insights into this dynamic topic as this may be the start of a new mini-series on this topic that has seen a lot of interest from SEOs.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Rank Fast with these Topical Authority Tactics Ep.589
00:36:45
In this podcast episode featuring SEO Specialist Matt Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively.
Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it.
The steps include selecting a niche, conducting keyword research, covering a broad range of topics, using relevant subtopics, crafting high-quality content, implementing internal linking strategies, and ensuring regular content updates.
The episode also touches on measuring topical authority and introduces five topic research tools.
A summary and FAQ section addressing related concepts such as Semantic SEO and the difference between Domain Authority and Topical Authority round up the insightful discussion, making this episode a valuable resource for both beginners and seasoned SEO practitioners.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Breaking Ground: Navigating B2G Marketing and Selling New Technologies with Sam Armes Ep.590
00:41:14
Business to Government Marketing (B2G) Explained
In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government agencies. Sam Armes spills the beans on the challenges and opportunities in this space, touching on regulatory hoops and how to get your foot in the door. So, whether Bitcoin enthusiast or just curious about how politics with tech collide, this episode opens the door to how the B2G game is played!
Note: Bitcoin and other cryptocurrencies should be viewed as distinct entities. __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review __ Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sales and Marketing Podcast: https://oilandgassalesandmarketing.com __ The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Top Tools for Free or Budget-Friendly Keyword Research Ep. 591
00:34:14
Dive into this podcast episode where we review some of the best keyword research tools currently available in the market.
Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines.
Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content.
Tune in to unlock the secrets of successful keyword optimization and elevate your content strategy to new heights! __
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Crypto Web 3 Marketing Interview with Anthem Blanchard Ep. 592
00:33:31
In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourages marketers to understand its origins. The podcast provides valuable insights for those navigating the crypto space and preparing for the future of Web3 marketing.
The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Join us as Matt Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024.
Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications.
Uncover the secrets behind what Google deems "helpful content" and how it influences your website's ranking. Learn from the mistakes bloggers often make, and discover the significance of topical authority and backlinks, with real-world examples from Google's algorithmic playbook.
Our episodes culminate in actionable insights, emphasizing the need to curate high-quality content and remove the noise for enhanced performance. Stay ahead in the ever-changing landscape of search engine optimization! __
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
NEW Openness Update: Navigating the Recent Google Algo Shift in Local Search Ep. 594
00:38:33
Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps.
Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence to stay ahead in the competitive local search arena.
But that's not all! As a bonus, we delve into fascinating facts about Google Business Profiles. Uncover the essential elements to create a compelling and trustworthy online profile for your business. Learn how to leverage Google Business Profiles to enhance visibility, engage with customers, and build a strong online reputation.
Whether you're a business owner looking to adapt to the latest algorithm updates or a digital enthusiast eager to stay in the know, this episode is your go-to source for the 411 on the Openness Update and invaluable Google Business Profile tips. Tune in and take your local search game to the next level!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
International SEO in Canada and other Niche Markets with Geoff Campbell Ep. 595
00:43:31
Welcome to “The Unknown Secrets of Internet Marketing” [Best SEO Podcast], the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO.
In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geoff Campbell to discuss his unique approaches in targeting specific industries or sectors within the Canadian market.
Our conversation opens the door to a wealth of insights, from Local SEO Tactics designed to navigate the diverse provinces and territories, to the intricacies of Navigating Bilingual SEO in a country where English and French are official languages. Discover how digital marketers adeptly adapt their strategies to Industry-Specific SEO Trends, addressing the challenges and seizing opportunities in sectors like technology, healthcare, finance, and natural resources.
Join us as we uncover the Impact of Canadian Culture on SEO, examining how cultural nuances shape digital marketing strategies and content creation.
Tune in for a discussion that goes beyond the basics, providing you with a deeper understanding of the challenges and successful tactics employed by Canadian digital marketers. Get ready to unlock the secrets of Effective SEO Strategies for Niche Markets in Canada, right here on Best SEO Podcast. Don't miss out – hit play now!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Matt shares his own experiences and strategies, as well as his successes and failures, to help listeners learn from his experiences and apply the same principles to their own businesses.
E-commerce, Affiliate Marketing, and Funnels with Guest Chris Burres Ep. 596
00:43:54
Welcome to the BEST SEO PODCAST! In this episode, we're joined by e-commerce and Digital Marketing expert, Chris Burres, as he unravels the intricacies of E-commerce, Affiliate Marketing, and Funnels. Chris shares valuable insights into optimizing online stores, leveraging Affiliate Marketing for growth, and mastering the fundamentals of effective funnels. Whether you're an entrepreneur, affiliate marketer, or digital enthusiast, Chris provides actionable strategies to elevate your online ventures.
Tune in for a condensed dose of expertise from a seasoned professional, and subscribe for more insightful conversations on navigating the ever-evolving landscape of online business!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering the Art of Link Building (Part 1) Ep. 597
00:47:31
Join Matthew Bertram, top SEO Consultant as he conversationally delves deep into the intricacies of link building, demystifying the strategies and services that drive online visibility and success. You will feel like you are in one of his mastermind sessions!
From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business evolves.
Topics also discussed:
The Basics of Link Building: Foundation for Success
Link Building Services Unveiled: What You Need to Know
Content is Key: Creating Link-Worthy Material
Measuring Success: Metrics and Analytics for Link Building
Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape of online marketing and SEO.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering the Art of Link Building (Part 2) Ep. 600
00:41:22
Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how to drive visibility and success online.
From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business evolves.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering the Art of Link Building (Part 3) Ep. 601
00:43:36
Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Psychology Behind Viral Content with Enrico Moses Ep. 602
00:48:30
Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses.
In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer.
Enrico brings a wealth of experience and expertise to the table, offering invaluable insights into navigating the ever-evolving landscape of social media marketing. From decoding the intricacies of cultural nuances to leveraging the power of memes as a potent marketing tool, this episode is packed with actionable strategies and thought-provoking ideas!
Join us as we step away from SEO, for a minute, to unlock the keys to creating viral content and to building community. Let's explore together a different perspective on brand growth in this insightful conversation.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Disavowing Harmful Website Links: How to Identify Them Ep. 603
00:30:30
Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines.
Whether you're a website owner, SEO professional, or digital marketer, this podcast empowers you to safeguard your online presence by mastering the art of disavowing harmful links.
Join us as we equip you with the knowledge and tools necessary to navigate the complexities of link evaluation and ensure your website continues to rank in Google!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Sales Shift: From Marketing to Momentum with Michel Prive Ep. 604
00:51:59
Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.
With years of experience guiding companies big and small through this transformation, Michel Prive shares practical steps and considerations for developing a full business plan tailored to adding a sales function to help an organization grow. From assessing current resources and talent to identifying target markets and setting achievable goals, he shares some of the aspects of the planning process.
Join us as we start to uncover the nuances of this critical transition, learning how to leverage existing strengths while addressing potential challenges head-on. Whether you're a startup venturing into sales for the first time or an established organization seeking to revitalize your approach, this episode offers indispensable guidance for navigating the journey from marketing to sales mastery. #marketing #sales #sales101
— The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Brand Power: Maximizing Your Brand's Potential for Funding Success with Fred Cary Ep. 605
00:39:06
Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name.
Fred Cary, with his extensive experience in fundraising for startups, provides invaluable insights into how a strong brand can significantly impact a company's ability to secure funding and investment. Join us as we uncover the secrets behind what makes a brand truly powerful and appealing to investors.
During our conversation, Fred will discuss the following key points:
Understanding the role of brand perception in attracting investors.
The elements that contribute to a brand's strength and credibility.
Strategies for building and positioning your brand for funding success.
Real-life examples of brands that have successfully leveraged their identity for investment opportunities.
Whether you're a startup founder seeking capital or an established business looking to enhance your brand's appeal, or just starting out and have a idea that you want to fund.
This episode will offer actionable advice and inspiration to help you harness the full potential of your brand. Tune in to gain a deeper understanding of how brand power can be a game-changer in your quest for funding and business success. #startupsuccess #branding #fundraising #venturecaptial
— The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Audio and Video Podcasting Advancements: Changing Landscape of Storytelling with Matty Staudt Ep. 606
00:43:09
Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today.
Matty will share his insights on podcast advertising and how brands are leveraging this platform to connect with listeners effectively. We'll learn about some cool strategies for integrating ads into podcasts without losing that authentic vibe that keeps audiences engaged.
And of course, we'll talk about storytelling in podcasts—what makes a great story, how to hook your listeners, and why emotional connections matter. Matty's got some awesome tips to help you craft narratives that leave a lasting impact.
But that's not all! We'll also dive into personal branding and why it's essential for podcasters, marketers, and brands. Find out how you can position yourself as a thought leader in your niche and build a brand that resonates with your audience.
Whether you're a seasoned podcaster or just starting out, this episode is full of practical advice and insider knowledge. Tune in to hear Matty Staudt's take on where podcasting is headed and how you can make your mark in this exciting industry!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Content Marketing: How to sell with stories for startups and founds by Sarah Noel Block Ep. 607
00:46:35
Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget.
Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives that really connect with your audience and position your brand as the go-to expert in your field.
We will talk about going "LEAN" in your marketing strategy. It's all about focusing on one channel at a time and mastering it like a pro. Whether it's SEO, social media, or email marketing, we'll share actionable tips to help you become the trusted adviser in your niche, even with a small team.
And speaking of small teams, if you're running your startup with just 0-2 people in your marketing department, I got you. We don’t do all just mid-market clients. Sarah will reveal practical strategies to maximize your impact without draining your resources.
Join us as we uncover the secrets to driving growth and success through content marketing, no matter the size of your team or budget. Whether you're a startup founder or a marketing enthusiast, this episode will give you the tools you need to thrive in the competitive startup landscape.
So, grab your headphones and tune in to learn how to master content marketing for your startup journey. Let's grow smart together!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Remote Work Revolution: Managing High-Performance Marketing Teams Virtually with Drew Moffitt Ep. 608
00:42:40
"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option?
In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the “metaverse”! Join us as we delve into effective team strategies, communication tactics, and team-building techniques tailored for remote environments.
How to foster collaboration, maintain productivity, and drive results in distributed marketing organizations. Whether you're a seasoned marketing leader or new to remote management, discover actionable tips and best practices to lead your team to success in today's remote work revolution!
If you're interested in what Drew is offering and you have heard it here, please support us and use the discount code: BestSEOPodcast so they know the referral came from us!
Please like, review, and comment if you got value!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Navigating Cyber Threats in the Digital Landscape with Clayton Riness Ep. 609
00:44:49
In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing.
Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacking and fake profiles, highlighting effective de-risking practices.
We delve into the critical importance of data privacy and GDPR compliance, discussing the implications of breaches and strategies to secure customer data and based practices for data storage for businesses of all sizes.
Clayton also goes into concerns and recommendations with integrating WordPress plugins and website security, along with essential considerations for secure e-commerce payment processing.
If you manage IT for a business or a web developer and cyber security has been on your mind this is the “101” podcast for you!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Copywriting in the Age of AI with Nick Usborne Ep. 610
00:40:13
Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples.
Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing the crucial combination of Artificial Intelligence and Emotional Intelligence (EI).
Both issue a cautionary warning for those who believe AI writing tools will never replace human copywriters and content writers. They also highlight the dangers of leaning completely on AI and falling into the “Sameness Trap" when using AI writing tools and offering strategies to maintain uniqueness and creativity. A perspective of focusing on the light at the end of the tunnel and a future with AI as the importance of SEO rises and falls again. “SEO is Dead. Long live SEO (and the human element)!"
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Coaching vs Consulting Understanding the Difference and Finding the Right Fit with Paul Lemberg Ep. 611
00:49:15
Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated.
He shared stories of how he 5x companies as well as the secret weapons in B2B selling.
We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter.
Whether you're an entrepreneur, executive, or business owner, this episode is designed to help you make informed decisions about leveraging coaching and consulting for optimal growth.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
How to Build Personal Brand Online 101 with Roz Miller-Choice Ep. 612
00:42:25
“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second books on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with esteemed guest Roz Miller-Choice, The Expert Maker.
Personal branding starts with being your authentic self, discovering your passion, and getting out of your own way. We touch on these topics and more as well as how to start building authority online with practical examples.
Whether you're a budding entrepreneur, a seasoned executive, or someone looking to make a meaningful impact, this episode is packed with actionable advice to help you attract your ideal clients and create a powerful personal brand!
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering Digital Marketing: Strategies for SEO, Social Media, and Paid Media with Matt Bertram Ep. 613
00:12:22
Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.
This episode is jam-packed with updates, including our fascinating recent experience at NOV's training rig site with the Oil and Gas Global Network, where I serve as a fractional CMO. Get the inside scoop on our new mastermind group for CMOs, sales, and marketing professionals, and learn about our innovative high school STEM podcast initiative as well as our upcoming small business coaching program. Don’t miss out on hearing how these exciting projects can offer you inspiration and practical advice to elevate your business through effective digital marketing.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what it reveals about Google's ranking signals.
Join us as we do the research, and find out what it says, separating fact from fiction and what we know is true from data sets in the field we can replicate. We will also discuss actionable steps to safeguard and strengthen your SEO and Content strategies to stay ahead of the competition.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Reddit SEO Advantage – Harnessing Communities to Drive Organic Growth Ep.615
00:36:27
In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective!
We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product.
Discover how to engage authentically within passionate communities and use Reddit’s AI-driven tools to optimize your ad placements. Tune in to unlock the full potential of Reddit for your business!
— If you’re dissatisfied with your current marketing or overwhelmed by your strategies, let us help. Our expert team delivers tailored solutions and data-driven insights to boost your results. Contact us today to see how we can elevate your marketing and drive growth.
— The Unknown Secrets of Internet Marketing is a podcast led by digital marketing authority Matthew Bertram. This show delivers in-depth insights and actionable advice on key aspects of digital marketing, including SEO, keyword research, content optimization, link building, and local SEO.
Each episode features interviews with industry leaders who provide valuable perspectives and expert tips. Matthew also shares his personal experiences, including both successes and challenges, to offer practical lessons that listeners can apply to their own businesses. Designed for entrepreneurs and business executives, this podcast equips you with the knowledge to excel in online marketing and achieve outstanding results.
Unlocking Growth: How to Raise $250M for Tech and SaaS Companies with Hamlet Azarian Ep. 616
00:49:26
Join us for a conversation with Hamlet Azarian from Azarian Growth Agency as we explore the key differences between growth and traditional agencies. Hamlet explains how managing the customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Learn how programs like the National Science Foundation optimize acquisition costs and attract investors.
Hamlet shares his experience scaling businesses, including a successful M&A exit. Success stories like CBDFX’s rise through SEO and Disco’s transformation of Survey Junkie into a unicorn highlight the power of strategic experimentation.
We also discuss scaling startups from $1 million to $10 million, investor criteria, and the future of AI-driven personalization. Tune in for actionable advice.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering Amazon FBA: Strategies for Product Selection and Marketing with Neil Twa Ep. 617
00:40:50
Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth.
We also explore advanced data models like Cosmo and the future of targeted advertising. Discover why mastering direct response marketing is crucial as Amazon’s ad revenue is projected to surpass AWS profits by 2026. Plus, Neil discusses the power of influencer marketing, optimizing your listings, and driving traffic from platforms like Twitter and TikTok. Learn about the brand referral program and how TikTok is collaborating with Amazon to boost sales. Get actionable strategies and real-world case studies to grow your e-commerce business.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering In-Store Marketing: From Shopper Psychology to Ecommerce Growth with Kelley Thornton Ep. 618
00:40:30
Unlock the secrets behind disruptive in-store marketing with Kelley Thornton, a DTC entrepreneur and founder of Purchase Point, a global retail strategy powerhouse. Kelley shares his journey from corporate packaging to mastering shopper psychology, offering insights for anyone curious about retail strategies or transitioning from digital to in-store marketing.
We explore the diverse types of consumers—deal seekers, brand lovers, and value-driven shoppers—and how they navigate retailers like Costco, Target, and Walmart. Learn about current market dynamics, including dollar stores' challenges and Target's mid-market success, and debate discounting versus value-adding tactics to maintain price integrity during economic pressures.
Finally, discover the power of YouTube in building a men's lifestyle brand, starting with Aaron Marino's influencer journey. Uncover how content diversification across platforms like TikTok, Amazon, and paid social helps drive e-commerce success. Gain practical insights into customer acquisition, data-driven marketing, and aligning efforts with finance and sales for sustained growth. Don't miss this episode packed with expert advice to boost your retail and e-commerce strategies.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Aligning B2B Sales and Marketing: Strategies for Supercharging Business Growth with Will Barron
00:35:40
Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize content marketing and messaging to reach the right prospects at the right time.
We discuss the differences between B2B and B2C marketing, the impact of digital transformation on industries like oil and gas, and the importance of cultural shifts for success. This conversation highlights the need for continuous teamwork between marketing and sales to nurture leads effectively through the sales funnel.
Will also provides practical advice for improving sales performance, especially for those transitioning from big brands to smaller enterprises. Discover how to refine messaging, leverage automation, and prioritize sales training over traditional marketing. This episode equips small business owners and executives with the tools to streamline sales processes and drive long-term success.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Unlocking Transformative Rebranding: Strategies and Trends with Jim Heininger
00:36:01
Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effectively communicate value propositions to stand out in a crowded market.
We also address the logistical and financial challenges of rebranding, emphasizing leadership support and organizational alignment. From HR's role in recruiting talent that aligns with the brand identity to involving financial teams early, we offer a roadmap for a cohesive internal narrative. Learn to balance costs with benefits, from updating uniforms and signage to ensuring a sustainable rebrand.
Stay ahead of the curve with trends like simplifying company names and digital marketing alignment. Through compelling case studies, we underscore the importance of leadership involvement and securing employee buy-in to successfully navigate internal culture shifts. Join us for a deep dive into positioning your business for success through rebranding.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering Sales and Marketing Synergy: From Personal Touch to Digital Strategies with Mark LaCour
00:40:04
Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a significant impact, even in an era of automation.
Explore the benefits of hiring commission-based salespeople and the strategic edge of channel partnerships. Discover why stay-at-home parents could be your next sales superstars and how attractive commissions can fuel business growth. We’ll also cover the rewards and risks of channel partnerships—they can boost cash flow but may pose risks if not managed carefully.
Align your sales and marketing teams to create a powerhouse of brand awareness and client engagement. Learn how transparent pricing strategies build trust and how SEO can redefine your brand identity. Gain insights into account-based selling and marketing, and see how companies like ExxonMobil and Amazon leverage these tools to strengthen their public perception. Join us for innovative strategies to harmonize your sales and marketing efforts and build a resilient business.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Harnessing Trademarks: Strategies for Building and Protecting Your Brand with Andrei Mincov
00:47:10
Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a strong, protected brand is essential to stand out amidst AI-driven ad content and fierce competition.
Explore the evolution of trademark laws and their impact on modern businesses. Hear the story of Sean Merriman’s “Lights Out” brand triumph against industry giants, demonstrating the power of trademarks in defending brand identity. Andrei offers practical advice for small businesses facing brand disputes, emphasizing the importance of common law and first-use principles in protecting your brand.
We also dive into the future of AI and intellectual property, discussing the impact of AI-generated content on existing IP laws. Andrei shares tips on prioritizing trademark strategies to maximize brand potential and safeguard against scams.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering E-Commerce: Strategies for Success on Amazon and Beyond with Caroline Lowe
00:40:52
E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for integrating online sales into any business model, especially as global events speed up the shift to digital. Focusing on e-commerce economics, Carolyn outlines a path to profitability, whether on a personal site or Amazon’s vast marketplace.
The conversation intensifies as we explore Amazon's strategies. Carolyn shares secrets of brand positioning and storytelling, highlighting how influencers and high-quality visuals boost conversion rates. Discover Amazon’s push into advertising, positioning itself to rival Google by shifting focus from product sales to ad revenue. We also consider Amazon's potential TikTok acquisition and innovative ways for brands to leverage platforms like Twitch and Fire. Packed with insights, this episode is a must-listen for anyone aiming to thrive in the competitive e-commerce world.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering Press Releases: Transformative Strategies for Success with Mickie Kennedy
00:36:55
Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and boost your business's success. Through Mickie's experience, you’ll learn how press releases are not just about data or product launches, but about crafting stories that resonate.
Press releases can be a powerful tool in today's fast-paced media environment, but they need to be done right. Mickie uncovers common pitfalls, like misdirected media targeting, and offers advice on utilizing platforms like PR Newswire effectively. You’ll hear about the incredible success of the Dining Bond Initiative during the pandemic, which shows how a well-crafted press release can lead to widespread media attention and significant impact. Mickie also touches on how industry surveys can create media buzz and networking opportunities, making them a strategic asset in press release creation.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Mastering Public Relations: Strategies for Building Trust and Navigating Media Relations with Justin Goldstein
00:36:50
Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departments to create seamless PR and marketing strategies.
Discover how media relations align with business goals. Justin addresses challenges like inconsistent social media narratives and highlights building strong reporter relationships. He also explores leveraging LinkedIn and podcasts to amplify your brand, underscoring the patience required for effective PR.
In crisis scenarios, reputation management is vital. Justin discusses proactive vs. reactive strategies and using storytelling to shape a positive brand image. He shares how PR drives growth through persuasive messaging, strategic storytelling, and consistent client communication.
Maximize your media efforts with the right budget and infrastructure, ensuring your marketing assets deliver optimal results. Gain insights into boosting lead generation and client acquisition through strategic content distribution. This discussion reveals how PR can be a transformative tool for business success.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Elevating Your Brand through Effective SEO Techniques with Insight from Shaunda Necole
00:44:11
Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success.
Shaunda reveals SEO as an ongoing dialogue with Google, helping your content reach the right audience. From the evolution of email automation to modern SEO tools, discover how these strategies empower niche-focused businesses. Shaunda explains how analyzing data and understanding customer needs can turn content into a 24/7 sales machine.
We also discuss how small businesses can boost brand presence using social media and podcasts. Platforms like TikTok are game-changers, turning valuable content into viral success. Shaunda highlights the importance of thought leadership, consistency, and Google's E-E-A-T guidelines for ranking higher in search results.
Packed with actionable tips and inspiring stories, this episode is your guide to becoming a digital marketing pro.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Evolution of AI in the Influencer Marketing Ecosystem with Corbett Drummey
00:43:43
AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-technical marketers, blending creativity and efficiency while underscoring the need for precision in automated content creation.
Influencers remain pivotal in the digital age, maintaining authenticity and trust in an AI-driven world. By integrating AI with strategies like SEO and email campaigns, marketers can extend influencers' reach without compromising their personal touch. Corbett Drummey highlights the power of collaboration, combining skilled editors with AI-enhanced tools to harmonize human creativity and technological advancements. Together, these elements reaffirm the indispensable role of influencers while showcasing AI as a complementary force in the marketing realm.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz
00:36:05
Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.
RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald’s success in pairing digital ads with billboards for cohesive brand experiences.
This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement. ---
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Matthew Bertram 2025 : Transformative Digital Tactics for the New Year Ahead
00:11:21
Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F.
We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. These initiatives offer networking, peer support, and problem-solving sessions to elevate your marketing game.
Join this vibrant community as we prepare for the new year with transformative strategies and exciting opportunities. Don’t miss the chance to lock in current pricing before adjustments. Let’s end the year strong and step into the next with momentum, clarity, and a winning digital strategy.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Strategies for Maximizing Value and Navigating Complex Deals with Jonathan Baker Ep. 631
00:43:51
Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.
Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.
We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoiding scope creep, and distinguishing personal financial contributions. Whether preparing for a sale or pursuing growth, this episode offers actionable insights for informed entrepreneurial decision-making.
The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)
00:17:40
The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.
• Impact of AI on search and marketing strategies
• Importance of social media platforms for branding
• Role of storytelling in building customer loyalty
• Community building through interactive content
• Necessity of localization strategies for targeting
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Overcoming Business Growth Hurdles: Strategic Insights for Startups with Jeff Holman
00:51:29
Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.
Gain a competitive edge by layering IP protections, balancing disclosure and secrecy, and leveraging fractional experts for strategic legal support. Jeff illustrates this with a compelling comparison to climbing Mount Kilimanjaro, emphasizing teamwork and expertise.
Discover how intellectual assets boost business valuation and partnerships while shifting from traditional law firms to strategic problem-solving. Learn how assembling a fractional legal team aligns with business goals, supported by innovative lead-generation techniques using long-tail keywords to stand out in the competitive legal market.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Make More Money with Email Marketing: Advanced Strategies and Tools with Jason Wright
00:37:39
Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the right marketing partners.
• Debunking the myth that email marketing is dead
• The critical role of email deliverability and DNS records
• Strategies for nurturing client relationships through email
• Emphasizing authenticity in email communications
• Comparing ActiveCampaign and GoHighLevel for email marketing tools
• The significance of integrating paid ads into the overall strategy
• Guidelines for evaluating potential email marketing partners
• Understanding the importance of sequencing in email outreach
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Power of Storytelling: Innovative Digital Marketing and Podcasting Strategies with Shaahin Cheyene
00:29:42
This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape.
• Discussion on the limitations of SEO in modern marketing
• Importance of creating evergreen content through podcasts
• Leveraging social proof to build trust with consumers
• Emphasis on storytelling as a tool for successful marketing
• Strategies for optimizing presence on platforms like YouTube
• Encouragement to embrace authenticity in all marketing efforts
The Unknown Secrets of Internet Marketing podcast is hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Building Strong Connections with AI-Powered Email Marketing Strategies with Danielle Cevallos
00:46:38
Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels.
• Personal branding as a unique identifier in a crowded market • Trust as a cornerstone of effective marketing • Balancing automation with genuine human connection • The necessity of starting an email list early • Developing a clear brand voice and messaging • Effective sales funnels combining nurturing and conversion • The importance of ongoing testing and adaptation in marketing strategies • Strategies for content creation across multiple platforms • Maintaining authenticity in the face of increasing AI use • The complexity of marketing demands persistent effort and strategy
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Innovative Coaching Techniques for Personal and Professional Transformation with Adrian Koehler
00:44:08
Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.
• The power of courageous conversations • Overcoming leadership blind spots • How the "law of deservingness" affects self-sabotage • Genuine connection in coaching • Standing out in digital marketing • Aligning authenticity with audience engagement • Coaching for true transformation • Difficult discussions that drive growth
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Maximize AI Adoption and Upskilling with Proven AI Training with John Munsell
01:02:50
In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.
• Importance of adopting an AI-first mindset
• Strategies for implementing AI across different departments
• Understanding the gap between perceived and actual AI adoption
• Key roles in AI governance and operations
• Elevating productivity through AI integration
• The critical role of training in cultivating an AI culture
• Encouraging innovation and collaboration within organizations
• Examples of companies successfully leveraging AI
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
00:45:42
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.
• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads) • Athlete content can be repurposed for 6 months in your marketing with proper rights agreements • College athletes now represent a massive opportunity for local business partnerships • Female athletes and WNBA players have seen exponential growth in influencer value • Service-based and B2B businesses see surprising success using athletes for humanizing technical offerings • Testing multiple smaller influencer partnerships helps identify which personalities truly resonate with your audience • Even "mundane" industries benefit from influencer partnerships that add storytelling elements • Internal employee engagement represents an overlooked opportunity for influencer collaborations • Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield
01:01:35
Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.
Marketers still struggle to identify which half of their ad budget is wasted
The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
Digital marketers often overlook that awareness through impressions must precede sales-driving clicks
Most businesses deal with 10–15 conflicting sources of "truth" across platforms and agencies
GA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital media
Grasping “ad stock” – how campaigns influence sales over time – is key for accurate attribution
AI models that assess incrementality reveal which efforts actually drive more sales
Complex customer journeys across Meta, Google, and Amazon complicate attribution
Strong models evaluate three key elements: ad stock, saturation, and media synergy
The surge in Amazon search (35% of product searches) and AI tools is reshaping marketing
The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Internet Marketing - Google Local Process - Unknown Secrets to SEO E-Webstyle Number 3
00:32:53
Internet Marketing - Unknown Secrets to SEO brought to you by E-Webstyle.com. This third episode discusses SEO Bounces and how to prevent them. We also cover in depth Google local, what is it, how do you get your business on it and how do you increase your ROI. Finally we discuss SEO and set-up fees. Why do so many companies charge set-up fees?
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At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
