The Beauty Biz™ Show (Lori Crete)

Lori shares her top takeaways from touching faces in 2021, what happened after her last facial of the year, and the best decision she made.

"Maybe 2021 has been the year of letting go of things that no longer serve us." - Lori Crete.

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I had a lot of scary transitions come up in the past year, but I’m going to share with you how I went from scared to settled in my life & business.

When you want to create change you have to step into a space of sacrificing a few things. And sacrificing doesn’t always have to be a bad word. For me, it is just a temporary place where you need to be to create something beautiful in your life.” - Lori Crete.

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“Making a big decision or a big investment should come from three places… your heart, your gut, and your intuition.” - Lori Crete.

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/63

"It is not about becoming anything different. It is unpeeling the layers to uncover who you are before someone told you that you needed to become less of this or more of that.” - Petra Kolber

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Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership.

“ Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional.” - Lauren Nettuno

Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/

“Know what you want to be, and make every decision that will support that goal.” - Noel Asmar

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/05

Vibes Candles Founder Lex Dascoli shares how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur.

"In a time of darkness you find your light again, and my light was literally Vibes Candles." - Lex Dascoli.

Learn more about The Beauty Biz Show at http://www.loricrete.com/178

"Education is power both in the hands of us as estheticians and our clients." - Crickett Enos

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/23

Today, I talk about what I learned in 2019 about building a business, dealing with clients' energy, manifesting, taking care of myself and much more.

"Bravely believing in yourself comes with great rewards." - Lori Crete.

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Hawley Lopes, owner of SUGARED, talks about how she succeeded at leaving her secure job to create a business following her sugaring passion.

"Just listen to your clients, listen to your community, what they are talking about what is important is where you can find a niche."- Hawley Lopes

Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us?

"My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete. 

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I'm excited to have Jay Nixon, my significant other, here with me on today's show to talk about his new book The Purpose of Pain.

"I don't want you to get stuck in the personal development vortex of trying to figure out, 'what do I do next?'." - Jay Nixon.

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Becoming an esthetician is NOT CHEAP. What you should make as a licensed practitioner who gives their all to make others look and feel beautiful? Listen in!

"If your bills are being paid, and you feel fulfilled by what you get to do (which is really impact the lives of others by creating beauty) then you are doing something right and you should feel proud, confident, and significant." - Lori Crete.

Learn more about this episode at loricrete.com/96

It’s the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful.

“Helping other estheticians build a beautiful life truly is my North Star guiding light mission.” - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/

Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model.

"It is crucial to be flexible and adaptable right now." - Lori Crete.

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"Negative thoughts simply hold you back.” - Lori Crete.

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Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers.

"It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete.

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“You have to be prepared to save somebody’s life because you might not have help as quickly as you think.” - Lori Crete.

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Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family.

"I never have a bad day at work." - Amanda Strunk Miller. 

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Career changers about moments that cause us to stop, assess, and redirect. I'll share three lessons that have helped me grow in hard times.

"I decided to move forward focusing on the gift of time that I was been given into deep dive into building." - Lori Crete.

Learn more about about this episode of The Beauty Biz Show of loricrete.com/136 

The end of the summer hangover can be hard, so if you're having trouble getting back to the biz success patterns and rituals then this show is for you!

"Fixing and curing your end of the summer hangover requires a commitment to show up no matter what." - Lori Crete.

Learn more about this episode at loricrete.com/103

My guest on today's show is Dr. Sonia Batra. She is a Harvard University educated dermatologist and co-host of the CBS daytime talk show, The Doctors.

"Whatever you’re doing at any given moment, be present in it.” - Dr. Sonia Batra.

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"It may look like just two hands, but there’s a lot of power in those hands, especially when the intention is correct." - Becky Kuehn

Learn more about The Beauty Biz Show at www.theestheticianmentor.com/08

Michael Pugliese is the third generation CEO of Circadia, and he is a well-informed and engaging writer and educator in the skincare industry.

"I think that our industry is going to bounce back fast." - Michael Pugliese.

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Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world.

"You can't have one foot in and one foot out." - Cherrie Sludock.

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Listen in to learn what it's like to work as an acupuncturist, what's so great about cupping, and why Sakina di Pace swears by prickly pear oil.

"What is fantastic with acupuncture: it can also release emotion." - Sakina Di Pace.

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Listen in to learn five practical tips to recession-proof your spa business, why it's important to keep your debt low, and what the Lipstick Effect is and how to implement it.

"The beauty industry has always proven to be recession-proof." - Lori Crete.

Learn more about The Beauty Biz Show at http://www.loricrete.com/161

Listen in to learn which three small shifts you can make for a massive change in your marketing, mindset, and bottom line.

"Start to think about how you can create beauty and success by communicating with passion." - Lori Crete.

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Listen to this episode to learn about a day in Rebecca's life, continued education options for aestheticians, and client feedback that her company actually listened to.

"This is a resilient industry." - Rebecca Olpin.

Learn more about The Beauty Biz Show at http://www.loricrete.com/171

Jess and I talk about the shifts that are happening in our industry, holistic beauty, mothering and being a professional simultaneously, and much more.

"Social media is a powerful tool for your business but I think it is a double-edged sword." - Jess Arnaudin

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"A lot of guys want to take care of themselves, they just don’t want to admit it." - Andy Hnilo

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James Sun is an entrepreneur, managing partner, and angel investor of several companies. He is currently the chairman and CEO of Beautytap, which aims to be the largest online beauty community focused initially around Asian/international beauty products.

"I think that a lot of people try to perfect the formula or perfect the website or perfect the car before they get enough feedback. And they're making decisions out of a boardroom rather than listening to their users, customers, and community." - James Sun.

Learn more about this episode at loricrete.com/93

Terri created GUIDE BEAUTY which designs tools that guide your hand to better and easier apply makeup. Terri shares her story on how she pivoted her career after a medical diagnosis and used her experience to create GUIDE BEAUTY and more.

"At the end of the day you still have only 2 options, you stop and sit in your sadness or you take charge and move forward." - Terri Bryant.

Learn more about this episode at loricrete.com/130

"As an entertainer, my instinct is to take care, to entertain a person who sits in my makeup chair, and make them feel comfortable." - Eva Devirgilis

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/13

Listen in as Lori discusses the benefits of being a small business owner, current trends that are working well for beauty professionals, and the exciting reason why Lori is going to be taking a break from the podcast.

"Service is our passion. Results are our priority." - Lori Crete.

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"Who you surround yourself with is priceless." - Lori Crete.

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Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn’t share her skincare lines on social media. Tune in to hear Lori’s values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz.

"It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/

"Our machine is in harmony with our body’s biological processes." - Tony Picciano

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Learn why Angela Jia Kim was so inspired by the resilience of her female coworkers during the pandemic, how to set boundaries with clients, and why manifesting comes so easily to her.

"Your skin and soul have a lot in common." - Angela Jia Kim.

Learn more about The Beauty Biz Show at http://www.loricrete.com/160

Spa manager Shannon Mariani shares her typical and ideal schedules, retail tricks for spas, and how the Four Seasons weathered the pandemic.

"I am a big proponent of coming back a second time." - Shannon Mariani.

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"It's all about information before it becomes a problem." - Lori Crete.

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“We’re in the skin care business, and we need to take that responsibility seriously, and that involves a holistic view.” - Dr. Ben Johnson

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/03

"When you think about what makes us look and feel beautiful, thefirst thing that we look at when we’re communicating with eachother is our faces and of course the eyes are the most importantfeature." - Jo Mousselli

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"I want you to think about what really sets your beauty biz soul on fire." - Lori Crete

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/50

I know 2020 has been a crazy year to everyone, but in this year, I’ve also seen so many beauty practitioners power up and tap into the deepest part of their creativity and strength to fight for their businesses. This inspired me to do today’s podcast where I share the behind the scenes of The Beauty Biz Club.

"People are looking for a place that they can trust right now." - Lori Crete.

Learn more about this episode at loricrete.com/132

“By 2020, the skin care industry will grow by 14%, the hair industry by 17%.” - Lauren Snow

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/06

"Once you have clarity surrounding who you best serve in your beauty biz, you’re going to find ways to attract more clients who need you." - Lori Crete

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/22

Listen in to learn how to recognize your driving force and ways to tap into that driving force.

"Not all bad things have to be forever bad." - Lori Crete.

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"I love client care and the friendship and the camaraderie with the clients. It’s amazing." - Mirela Holbert

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/21

"There are two appointments scheduled every second, around the clock." - Jerry Nettuno

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Listen in to hear what I do at the end of the year to set myself up for future success, how to mitigate professional anxiety, and ways to tweak your current retail strategy.

"These past few years there has been trauma. Nobody is addressing this in our industry." - Lori Crete.

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"I did like the entrepreneurial spirit of being able to make decisions for yourself and really kind of be in control of your destiny." - Tera Valdez-Peterson

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/29

“I went to Vegas and came back a different person. I was just more confident and my energy was different and people even noticed it in me too. I really believed in what I was offering after that point, and I pinpoint it to… I learned how to sell.” - Emily Sindlinger.

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/61

Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice.

“ I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine.” - Dr. Steven Hacker

Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/

Victoria Tabak shares how menopause affects the skin, the benefits of collagen, and what's so exciting about Hippophae berries.

"Western medicine is phenomenal and it's amazing that we have it, but I don't think it should be a first resort." - Victoria Tabak.

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"If you’re a massage therapist or an esthetician, and you’re licensed to do what you love to do, do it your way. If you do it your way, you’re going to love it even more." - Michael Tompkins

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/24

"You've got to get rid of the people dragging you down & being negative in your life." - Gina Rivera. 

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/04

“I want you to think about what you want more of in your life. Think about what’s holding you back and find a word that makes you feel excited and strong and able to accomplish your goals. Just a word to tap into when you need that power boost.” - Lori Crete.

Learn more about The Beauty Biz Show at http://www.loricrete.com/67

I talk about how to be credit card debt free on today's show. I focus on how to create a plan to get out of and stay out of credit card debt.

"Slamming your credit card with tangible items isn't the best way to grow your business." - Lori Crete.

Learn more at loricrete.com/98

“Sometimes poor circumstance can lead you to the other end of that rainbow where you get that pot of gold.” - Bronwyn Ison.

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"I don’t know why, as women and sole practitioners, we think we have to do it all ourselves, and it’s impossible." - Laura Cooksey

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/19

“It’s ok to be me. I don’t have to pretend to be some super person and people pleaser. It’s ok to relax and be who I am.” - Jeffrie Chambers

Learn more about The Beauty Biz Show at www.theestheticianmentor.com

Corry Jennison has her own spa in Dover, New Hampshire. Today she talks all about creating her business in a small town and how to get through unfortunate surprises and uncertain times. The COVID-19 pandemic has changed her business, and she shares with us what she's done to overcome those challenges.

"If you are a leader and you own a SPA, your team will remember how you showed up." - Corry Jennison

“Just because you might be having some hard times, don’t take it as a sign that you’re not meant to do this. If you really truly believe in your heart that you are meant to do this, then you just got to put your head down and just do it.” - Carly Sanchez.

Learn more about The Beauty Biz Show at http://www.loricrete.com/76

Daisy Jing is a powerhouse! She was awarded Forbes 30 Under 30, an Inc 500 Entrepreneur and LA's Fastest Growing Female-Owned Company. Enjoy the show with her today!

"It was really a problem I had that I wanted to solve. I never intended to create a whole line of products." - Daisy Jing.

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"It reminded me that mindset- a positive mindset - is a must.” - Lori Crete.

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Listen in to learn the importance of finding community, how to harness your active energy, and what workouts and wealth creation have in common.

"If you're anything like me, you love a good comparison because it makes you look at things differently and sometimes it takes some pressure off." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/170

Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level!

“If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone.” - Lauren Snow

Learn more about The Beauty Biz Show at https://loricrete.com/208-success-challenge

"Everybody knows about exfoliation and how important exfoliation is, but what a lot of exfoliators do, like scrubs, they move the gunk around your face but they don’t do a good job of getting rid of it.” - Dara Levy.

Learn more about The Beauty Biz Show at http://www.loricrete.com/82

Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she’s bringing into the new year and learn more about an exciting new offer for new estheticians!

“The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.

"Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau.

Learn more about The Beauty Biz Show at http://www.loricrete.com/200

"When you can offer a solution to somebody’s problem, the ‘how much does it cost’ concern seems to go away." - Lori Crete

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"Now there’s a million ways to get your voice heard if you want to be a beauty writer." - Tia Williams

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"It is about working smarter, not harder." - Lori Crete 

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I talk about how to implement the knowledge you learned during the lockdown into your rebuilding process and how to recover from this 3-month hangover.

"Now more than ever we have to tap into our inner wisdom and trust ourselves." - Lori Crete

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"I had taught myself everything about my job, because if I knew everything, I would get more work." - Camille Della-Santina

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/27

Today, Suzanne Somers shares some amazing stories and valuable information about holistically staying young during and after menopause.

"You can put everything back together again. Like Humpty Dumpty, you can get balance back." - Suzanne Somers.

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"If we can educate our staff, then they can educate the consumer, and then the consumer can really start to own their own wellness." - Ann Brown

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/28

Learn five fixes for the not busy enough beauty pro, how to plan for the future you want, and what three questions I ask all of my clients when they walk in the door.

"You have to start making decisions from where you intend to be in the future." - Lori Crete.

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Angela talks about how she started Savor Beauty, how she became the confident woman that she is today, and she shares beauty biz success secrets and much more.

I have been teaching for about 10 years this term, beauty biz default settings, and today, I am going to share everything I know about it.

"Your passion and your love for creating beauty and success is more powerful than your problems." - Lori Crete.

Learn more about this episode at loricrete.com/129

"At least in this culture and in this country, your clients won't tell you if they don’t like your space. They just won’t come back or won’t refer you to their friends or family." - Cheryl Janis. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/55

These things are happening to teach you something, and you’ll figure out what it is.” - Lori Creteuote from the Show." - Lori Crete

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Celebrity facialist and author Joanna Vargas talks about how she became a successful beauty entrepreneur. She shares her tips for success and much more!

"Sleep is very important to me, actually. But I'm highly scheduled." - Joanna Vargas.

Learn more about this episode at loricrete.com/114

I talk about how to keep up your business and reach out to clients because, even under those difficult times, clients still want to hear from us.

"The comeback is always stronger than the setback." - Lori Crete.

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“When you are facing that struggle, that is when you really need to keep showing up because that is when you are on the precipice of the breakthrough. ” - Jay Nixon.

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/58

Listen to this episode to learn how shampoo affects the skin, how to protect your hair as it heals from stress, and how Dr. Iris Rubin got her beauty products into Ulta.

"We believe that haircare is skincare." - Dr. Iris Rubin.

Learn more about The Beauty Biz Show at http://www.loricrete.com/169

Listen to this episode to learn why getting yourself in order leads to you feeling more positive, the best questions to ask a potential hire, and why Kristen doesn't like the word "journal".

"Many of us right now are still feeling moments of being stunned at what we went through." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/181

Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born.

"The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/192

David Suzuki is a licensed medical aesthetician since 1989 and the president of Bio-Therapeutic Inc. His company produces medical and aesthetic devices.

"If you know who you are buying from and you know what they are about, it just makes it seem more interesting, and a little bit more personal." - David Suzuki.

Learn more about this episode at loricrete.com/121

Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business.

"Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete.

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"The mission here is bringing awareness to the world of what else is possible and with the primary goal of getting them away from toxic strategies." - Dr. Ben Johnson

Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/34

Welcome back to The Beauty Biz Show. In this episode, I address an issue I’ve been experiencing that I’m calling “Strong Woman Burnout.” What is “Strong Woman Burnout?” What are the signs? And how do we recover from it to welcome effortless abundance back into our lives?

“When you feel like it's too much, it is too much no matter how strong you think you are.” - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/

"Don’t you think that it is time that we start to recognize our power, honor our gifts, and own our role as professionals, and tell the truth to our clients about what they need to do to achieve the results that they want?” - Lori Crete.

Learn more this episode at loricrete.com/85

Listen in to learn how my journey started, what the process of evolution looks like, and how to know when you are evolving.

"We have all evolved from who we used to be pre-2020." - Lori Crete.

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I am not sure if I have ever been more excited or nervous to record an episode of The Beauty Biz Show. I am thrilled to finally be able to share the product of my hard work and determination: SpaStar | The Get Ready Spa Wrap. This product was born out of our shared desire to feel productive, creative, and human right now during these turbulent times. In today's episode, I can finally share how I turned a common client complaint into a luxury brand. Listen in to learn the what and the why behind this business and the top reasons why you and your spa clients need the Get Ready Spa Wrap.

"Our beauty rituals need to be honored." - Lori Crete.

Learn more about this episode of The Beauty Biz Show at loricrete.com/163

"Now I do something I never ever thought I would do, and it’s lucrative, and my clients love me." - Shannon O'Brien

Learn more about The Beauty Biz Show at www.theestheticianmentor.com/39

Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up.

"Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy.

Learn more about The Beauty Biz Show at http://www.loricrete.com/185