The B2B Marketing Gap Podcast (B2B Jade)
Explore every episode of The B2B Marketing Gap Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 28 Nov 2022 | 8. Write a B2B Marketing Plan: Step-by-Step Guide | 01:06:20 | |
I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 04 Mar 2025 | 45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative) | 00:16:18 | |
What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing a proper marketing strategy.In this episode, I’ll break down:✅ Why this happens (and why it’s not your fault)✅ What you should be doing instead to shift the focus from tasks to real business impact✅ How to push back without sounding negative (and actually get leaders on board)✅ My go-to approach for setting up your strategy with leadership buy-inIf you’re stuck in the cycle of endless marketing requests with no clear strategy, this one’s for you.👉 Need help getting strategic? Download my 6-Step B2B Marketing Strategy Guide for free: https://b2bjade.com/resources#6-steps-freebieDownload my Marketing Review template: https://b2bjade.myflodesk.com/marketingreview📌 And if you're ready to go all in, join B2B Breakthrough Academy – my step-by-step marketing strategy course: https://b2bjade.com/breakthrough-academy🔔 Don't forget to like, subscribe, and hit the bell for more B2B marketing insights every week!#b2bmarketing #b2bmarketingstrategy #marketingstrategies | |||
| 11 Jul 2022 | 2. Big Reasons B2B Marketing Fails and How to Avoid Them | 01:02:27 | |
As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing" You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 20 Dec 2022 | 9. What Is Brand Positioning And Why Is It Important in B2B Marketing? | 00:47:32 | |
I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 03 Sep 2024 | 33. You Are Not Crap at Marketing | 00:24:44 | |
Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 15 Jun 2023 | 21. Brand Positioning Audits [Webinar Replay] | 00:39:13 | |
I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 16 Apr 2024 | 26. I Made My Career Dream A Reality | 00:38:00 | |
In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay Follow me on TikTok > www.tiktok.com/@b2bjade Follow me on Instagram > www.instagram.com/b2bjade/ Follow me on LinkedIn > www.linkedin.com/in/b2bjade Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ | |||
| 12 Jan 2023 | 11. Setting B2B Marketing Objectives: Step-by-Step Guide | 00:30:18 | |
I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy. Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 13 Feb 2023 | 15. Do We NEED Marketing To Get Sales in B2B? | 00:30:08 | |
If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 28 Feb 2023 | 17. Get Respect While Staying True To You [with Latasha James] | 00:34:36 | |
Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace. Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad Clifton Strengths book (buy the book to get your freebie quiz code) > https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X More links for Latasha and her amazing content can be found here > www.latashajames.com Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 07 May 2024 | 27. Fill Your Sales Pipeline With This Content Strategy for B2B | 00:28:18 | |
In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Common reasons why social media content may not be hitting the mark - Strategies for repurposing content effectively - Unlocking the potential of LinkedIn for your business So whether you're a seasoned marketer looking for fresh insights or just starting out on your social media journey, this episode is packed with actionable tips and strategies to supercharge your B2B social media presence. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com For more help: Marketing review freebie More resources » https://b2bjade.com/resources You can connect with me here! » tiktok: @b2bjade » LinkedIn » Instagram: @B2BJade | |||
| 22 Sep 2023 | 23. COI vs. ROI: B2B Marketing’s Best Kept Secret? | 00:58:09 | |
In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 08 Mar 2023 | 18. [IWD 2023] Being Heard As a Woman In B2B Marketing | 00:29:51 | |
For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 13 Oct 2022 | 7. B2B Marketing Basics all Marketers Need Covered | 00:50:50 | |
In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline. There is also a Q&A from participants at the end. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 23 Jan 2023 | 13. Does Cold Outreach Work in B2B Marketing? | 00:22:43 | |
This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past. Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 21 Jul 2022 | 4. Skills Every B2B Marketer Needs For a Successful Career | 00:37:26 | |
Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 31 Jul 2024 | 31. 8 Mindset Shifts That Made Me a Happier Marketer | 00:28:45 | |
Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ Albert Ellis book recommended in the video » https://www.amazon.com/Stubbornly-Yourself-Miserable-Anything-yes-Anything-ebook/dp/B008FQJOG2 Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: https://b2bjade.com/about I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. | |||
| 29 Jun 2023 | 22. Using Stats To Get Investment in B2B Marketing | 00:25:19 | |
I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out! Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 16 Oct 2024 | 35. How To Write a Simple Marketing Review [BBA Series Part 1] | 00:32:07 | |
Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 31 May 2023 | 20. I'm Writing a B2B Marketing Course! | 00:29:29 | |
I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 10 Dec 2024 | 39. How To Measure Your Marketing [BBA Series Part 5] | 00:16:33 | |
Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 06 Feb 2025 | 43. How To Get Your Marketing Spark Back ✨ | Day In My Life [VLOG] | 00:30:02 | |
If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps► ENROL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-in... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://open.spotify.com/show/1ocoevu... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade Marketing Review template freebie »https://b2bjade.myflodesk.com/marketi... __________ABOUT B2B JADEI've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: https://b2bjade.com/about In this video, I’ll take you through:✅ Why so many b2b marketers lose their spark (and how to recognise the signs)✅ How I reignited my passion by reconnecting with my authentic self✅ The practical steps you can take today to bring energy back into your roleIf you’re feeling uninspired, overworked, or just disconnected from the strategic marketer you want to be, this is for you.📩 Drop a comment - what’s one thing that used to excite you about marketing that you want to reconnect with?🔔 Subscribe for more B2B marketing strategy tips, career advice, and real talk about the challenges we all face.#b2bmarketingstrategy#b2bmarketing#marketingcareers | |||
| 31 Oct 2024 | 36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2] | 00:23:59 | |
Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your marketing budget. You can get your hands on the exact template BBA students are using here for module 1 to get started ► https://b2bjade.myflodesk.com/marketingreview ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://podcasters.spotify.com/pod/sh... » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 15 May 2024 | 28. For Kylie [World Mental Health Week Special] | 00:35:13 | |
If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie | |||
| 15 Jul 2024 | 30. 8 Mistakes I Made Writing a B2B Marketing Strategy | 00:24:26 | |
Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/ @B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 02 Jan 2023 | 10. Habits for Successful B2B Marketers in 2023 | 00:31:02 | |
Today we dive into the habits successful marketing managers will possess in 2023. New year, new start! I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about the feelings we all get in the early new year and how to unconditionally accept ourselves no matter how the year turns out! Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 20 Sep 2022 | 5. Overcome Imposter Syndrome as a B2B Marketer | 00:37:06 | |
B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support. Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feelings of failure and doubt as well as how to handle making mistakes at work. Sharing my own mistakes and learnings to help you realise - you are not alone! Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 21 Dec 2024 | 40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6] | 00:26:27 | |
So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps... ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjadetv » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=43167580e4344e2a » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 08 Dec 2023 | 25. My 10 Step B2B Content Social Media Process [CIM Talk] | 00:29:38 | |
My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com | |||
| 13 Aug 2024 | 32. 8 Marketing Myths That Are Holding You Back - Debunked! | 00:20:59 | |
If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: https://b2bjade.com/about I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. | |||
| 23 May 2024 | 29. You CAN Write A Marketing Strategy! | 00:40:40 | |
I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple! 🔗 Helpful Links: 🍬 Digital Treats » 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps » Marketing review freebie https://b2bjade.myflodesk.com/marketingreview 🎙️ Podcast: The B2B Marketing Gap » https://b2bjade.com/resources 🎓 My Course: B2B Breakthrough Academy » https://b2bjade.com/breakthrough-academy Explore my website » www.b2bjade.com 🤝 You can connect with me here.. » TikTok b2bjade » LinkedIn b2bjade » Instagram b2bjade | |||
| 30 Jan 2025 | 42. How To Create a B2B Marketing Strategy in 2025 | 00:13:23 | |
Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/ @B2BJade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ Marketing Review template freebie » https://b2bjade.myflodesk.com/marketingreview __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. HERE'S MY STORY: https://b2bjade.com/about I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. What You’ll Learn in This Video: - My proven framework to structure your B2B marketing strategy - The key marketing activities that actually drive results - How to align marketing with sales and leadership expectations - Where to focus your efforts for lead generation and business growth - A step-by-step approach to creating a strategy for small teams Who This is For: - B2B marketing managers who need a clear, actionable strategy - Small business marketers looking for a structured marketing plan - Anyone responsible for B2B lead generation and business growth A strong B2B marketing strategy is essential in 2025. This video will help you move beyond ad-hoc tactics and build a plan that delivers real results. 📌 Subscribe to my channel for more practical B2B marketing insights and strategy tips. #b2bmarketingstrategy #b2bmarketing #b2marketingplan | |||
| 25 Apr 2023 | 19. Map B2B Buyer Journeys: Template Demo | 00:37:06 | |
I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 22 Feb 2023 | 16. How To Create Ideal Client Personas in B2B Marketing | 00:39:11 | |
I live demo my unique template for creating ideal client personas and b2b buyer personas. Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 20 Nov 2024 | 37. Selecting Your B2B Marketing Strategies [BBA Series Part 3] | 00:25:27 | |
Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 07 Jun 2022 | 1. What is the B2B Marketing Gap? | 00:30:48 | |
Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 24 Jan 2025 | 41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog] | 00:22:42 | |
Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 16 Jan 2023 | 12. B2B Marketing FAQ's | 00:16:46 | |
I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them! Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 27 Sep 2024 | 34. Clwb Marketing Event: My Big Mistakes in Marketing | 00:33:34 | |
I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 12 Nov 2023 | 24. Course Launch: B2B Breakthrough Academy is Open For Enrolment! | 00:29:27 | |
🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you! 🎓 Introducing B2B Breakthrough Academy: I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently. 🔗 Important Links: Learn about BBA Course: www.b2bjade.com 💡 What You'll Get: - Develop a strategic, implementable marketing plan with templates. - Real-life demo of a 2024 marketing strategy for a B2B company. - Be part of a supportive community for mutual growth and accountability. - Enhance soft skills and mindset for rising up in corporate settings. 👉 Make Your B2B Breakthrough by Enrolling in the Course and Become the Marketer You've Always Wanted to Be. | |||
| 05 Oct 2022 | 6. 2022: TikTok for B2B Brands? | 00:51:59 | |
I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it. You might be surprised with some of the things I share, who knows, maybe you'll change your mind about TikTok! Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||
| 27 Nov 2024 | 38. Choosing The Best B2B Marketing Tactics [BBA Series Part 4] | 00:34:14 | |
So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025 RSVP for the Open House event [Dec 3rd] > https://lu.ma/6y7lh8ms ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: / @b2bjade » PODCAST: https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx » TIKTOK: / b2bjade » INSTAGRAM: / b2bjade » LINKEDIN: / b2bjade __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge. I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action. HERE'S MY STORY: https://b2bjade.com/about | |||
| 13 Jul 2022 | 3. B2B vs B2C Marketing - How Different Are They Really? | 00:21:16 | |
Here's my take on the differences and similarities between B2B and B2C marketing. Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events FREE Live Lesson: "How to be more strategic in B2B content marketing" Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade » Instagram @jadetambini » twitter: @jadetambini » LinkedIn: Jade Tambini » Email me jade@tambinimarketing.co.uk | |||
| 13 Feb 2025 | 44. How I Earned Respect as a Marketing Manager | 00:12:59 | |
If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST:https://open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx?si=e0hgjbpnTwuS6ogIcqcLLA » TIKTOK: https://www.tiktok.com/@b2bjade » INSTAGRAM:https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/When leadership doesn’t understand marketing’s role in growth, you’re left fighting for budget, clarity, and direction - while being asked at the end of the quarter: “Where are the leads?”🔎 In this video, I break down:✅ The biggest mistakes that keep B2B marketers stuck in ‘task mode’✅ Why leadership doesn’t see marketing as a growth driver✅ How to shift leadership’s mindset and create a strategic B2B marketing planIf you're a B2B marketing manager tired of being overlooked, this video is for you. Drop a comment with your experience - have you struggled to get buy-in for B2B marketing strategy?🔔 Subscribe for more B2B marketing strategy advice, marketing plan tips, and leadership insights.#b2bmarketing #b2bmarketingstrategy #marketingmanager | |||
| 06 Feb 2023 | 14. When You Feel Like Giving Up On Marketing | 00:31:06 | |
I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com You can connect with me here! » tiktok: @b2bjade » Instagram @b2bjade » LinkedIn: Jade Tambini | |||