Explore every episode of The Art of Selling Online Courses
Dive into the complete episode list for The Art of Selling Online Courses. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
09 Feb 2022
One Thing Your Online Course Funnel Must Have - With Josip Belina and Monica Badiu
The strategy for scaling an online course business that we have been implementing with our clients consists of 8 tactics. Those are 8 different things you can do to either:
increase the average transaction value,
the number of transactions per customer,
or the number of leads.
But if we had to pick only one tactic that has brought the best results in the shortest amount of time, it would be an order bump.
That's why Monica and Josip are here to share everything you need to know before implementing this powerful thing in your online course funnel. So, if you are wondering how to create an order bump without producing new content, how much it should cost, and how to optimize it, check out the new episode now.
Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator
23 Feb 2022
4 Steps For Building a Perfect Online Course Offer - With Jordan Mederich
Jordan Mederich, CEO of DropFunnels, has worked with thousands of entrepreneurs and online course creators. He realized that most of them have one thing in common that's holding them back - broken offers.
In this episode, Jordan shares his 4-step perfect offer formula, we talk about the difference between offering an online course vs group coaching, how to choose a platform for your courses and much more.
In this episode, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the tricks of how to choose the best one for your course.
Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience in this field, he is helping you to figure out where to start, how to develop your course, choose your initial pricing and step up your sales game.
In this episode of ‘The Art of Selling Online Courses’, Alinka and I are talking about the advantages of turning your course into a book. We’ll cover all the most important questions from ’Why?’ and ’How?’, to the best tactics to promote it. We’ll also discuss recommended sizes, word and page counts. There are 3 main ways to publish a book and Alinka will walk you through the pros and cons of all three.
But it doesn’t stop there. What to do with the book once it’s out and what is the secret to becoming a bestselling author are questions we’ll answer in this episode as well. In addition, we’ll walk you through Amazon’s, USA Today and Wall Street Journal’s requirements and processes of selecting the bestselling authors.
Alinka will also share the process of how they help bring your book to life at Leaders Press.
If you want to hear more about these topics, check out the new episode here.
In this episode of ‘The Art of Selling Online Courses’, Gert and I are talking about why SEO should be one of the pillars for driving traffic to your course, how Google chooses top ranking results for every search and what drives customers to click on one link from many of those results.
Gert will also reveal what his ‘ERICA’ framework stands for, as he walks you through all the most important steps in achieving the best possible SEO.
If you want to hear more about these topics, check out the new episode.
In this episode of ‘The Art of Selling Online Courses’, Greg and I are talking about what asset flywheel strategy is and how to use it to become financially free.
We will also cover the potentials of selling and buying online businesses compared to continuously growing one. Greg will walk us through how the market and evaluations for online businesses have changed over years and what price range to expect if you decide to sell your course.
If you want to hear more about these topics, check out the new episode
In this episode of ‘The Art of Selling Online Courses’, Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn’t run YouTube ads and what different kinds of YouTube campaigns there are.
Tom will walk us through the 5 A’s of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising Tom will also share his insights on why it’s important to ‘sell’ identity with your course.
If you want to hear more about these topics, check out the new episode.
‘’Average person working with us will have increased their revenue by 468% in the first four months’’. Sounds unbelievable, doesn’t it? That is why it is not something that you will hear us use in our marketing, but trust us, it is true. And there is no secret to how we do it.
If you have been listening to us for a while you know we said time and time again: upsells, order bumps, email promotions, optimized top of the funnel and lead requisition source. And the most important ingredient: consistency.
Join us as Monica and Josip share more of our results and some exciting news about changes in our model! They will also discuss the often overlooked aspect of every success: Mindset.
If you want to hear it yourself, how are we so good at what we do, check out the new episode of ‘The Art Of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers’ now.
In this episode of ‘The Art of Selling Online Courses’, Ricky and I will look at all the possibilities of online businesses. We will talk about the advantages of online courses over affiliate marketing.
If you are new to the world of online business you might be interested to find out why you should choose organic traffic versus ads at the beginning.
Ricky will also reflect on why YouTube is the best organic traffic source, how to get your channer started and what size audience do you need to be successful.
If you want to hear more about these topics, check out the new episode here.
In this episode of ‘The Art of Selling Online Courses’, Anf and I will talk about the importance of storytelling in sales. We will dive into the decision making process when buying something and discuss why social proof is an important part of that process.
We will explain where case studies fit into the funnel and what is the difference between them and testimonials.
Lastly Anf will share with us his framework for creating strong case studies so you can get the most out of them!
In this episode of ‘The Art of Selling Online Courses’, we’ve prepared something a bit different. I am talking with ‘’Ambassador of JOY’’ Barry Shore and we will talk about tips and tricks of living happier, healthier and wealthier.
We will discuss the importance of delivering value to others with your business. Barry will reveal how to implement JOY in your business and why it is important for it. He will also share his three techniques for dealing with stress in business: breathing, gratitude and appreciating dog poop.
And true to ‘’Practice what you preach’’ Barry will tell us how he achieves to never have a bad day.
Visit www.barryshore.com/free for FREE Introductory Course: The JOY of LIVING: How to be Happier, Healthier, Wealthier. Find out how much revenue your funnel could make you https://www.courseprofitreport.com Join The Advance Online Course Creators Facebook Group
In this episode of ‘The Art of Selling Online Courses’, your host is our copywriter, Monica Badiu. She and Adrian will talk about all things email marketing, most importantly, how to avoid spam folder. Adrian will also reveal his email SMART acronym and what it stands for.
If you want to find out how to improve open rates of your emails and what is the best frequency to send them at then this episode is a must. And if you are in search of tools to help you with your email strategy Adrian will explain Google’s postmaster tool and how to best utilise it.
And lastly they’ll cover maybe the most controversial topic in email marketing, getting rid of inactive subscribers and why getting ‘unsubscribed’ is not as bad as you might think.
If you want to hear more about these topics, check out the new episode here.
In this episode of ‘The Art of Selling Online Courses’, Stephen and I are talking about storytelling and why it is important for course creators.
Stephen will reveal more about his ‘’Superpower Storytelling’’ Framework. We will learn about 3 different kinds of audiences: Team, Marketing and prospects and what are 3 questions that you need to think through before you start writing your stories.
While we’re on the topic of ‘3’ there are also three kinds of stories people should tell: Mission, Vision, Milestones.
And to top it all Stephen will share his secret AREA tool for writing better stories, faster.
If you want to hear more about these topics, check out the new episode here.
In this episode of ‘The Art of Selling Online Courses’, Liam and I are talking about summits. Liam will explain to us why to use summits and what are the biggest 5 benefits of them. We will also find out how to use them to build authority and credibility in the niche.
If you are wondering what summits have to do with online courses, don’t worry as we will cover how to use them for selling your course as well as how you can repurpose it and make it evergreen.
If you want to hear more about these topics, check out the new episode here.
In this episode of ‘The Art of Selling Online Courses’, Anke and I are talking about tech for course creators. We will discuss what people's fears are when it comes to tech and how does that hold them back.
But don’t worry, Anke will share with us what the first steps are and how to get started with tech more easily. She will also point out where people usually get overwhelmed and what to do then.
Lastly we will discuss whether you should do it yourself or hire someone to implement the tech for you.
In this episode of ‘The Art of Selling Online Courses’, Andrew and I are talking about content creation. We will discuss what misconceptions most people have about it.
Andrew will share the overall philosophy you can use, the tactics of what to do, and answers to some doubts you might have.
We will also discuss the interesting notion that Issue = idea generation.
In this episode of ‘The Art of Selling Online Courses’, Quinn and I are talking about a simple process for optimising your sales funnel, how to understand what is wrong, and the common things that need fixing.
Quinn will explain to us where do people screw up on their site and why trust, communication and matched expectations are extremely important.
She will share the importance of user testing, how to choose a focus group for your funnels and all about customer interviews.
We will also discuss some common things that need fixing.
In this episode of ‘The Art of Selling Online Courses’, Kyle and I are talking about YouTube ads. We will cover the most important step first who should and who shouldn’t use YouTube ads.
If you are in the ‘Should’ group Kyle will share what you need to have in place first before setting up YouTube ads.
And for the ‘Should not’ group, we will cover Google and Facebook ads as well, where they fit in and which are the best to use for you.
In this episode of ‘The Art of Selling Online Courses’, James and I are talking about YouTube. You might have already thought about starting a YouTube channel but don’t know how to beggin. If that is the case tune in as we discuss what blockage people might have about making videos and how to get rid of them.
We will also help you decide what kind of videos to make.
If you are still not sure about starting a YouTube channel listen as Justin share about different revenue streams available with YouTube.
And we will also go into detail about how you could use your email list to grow your channel.
In this episode of ‘The Art of Selling Online Courses’, Seth and I are talking about his 5 principles of magical marketing.
He will walk us through all the steps.
Who is your target market and why it is good to niche down. How to find out where your target market is and where your competition isn’t. What are you going to do that is different - what is your positioning? Why should they do business with you and not anybody else? And and when you have all that figured out, How are you going to communicate that you are different.
It is not a secret that having a promotion about new content is going to do very well with your audience, but it is so tiring to make it. So, what if we told you, you could make a whole new mini course without having to create new content?
Join me and Martina as we talk about this.
We will also discuss raising prices with your existing offers, what to expect and how to go around it.
And another thing, we’ve said it before and will say it time and time again: Upsells are your best friend.
In this episode of ‘The Art of Selling Online Courses’, Alyssa and I are talking about validating the demand for your online course.
If you’ve been thinking about creating an online course this episode is the great place to start!
Alyssa will walk us through all the steps that you need to take before actually creating one. She will talk about the importance of niched down topic, surveying your audience and why you should always sell your course before creating it.
In this episode of ‘The Art of Selling Online Courses’, Samantha and I are talking about 3 most important elements of a successful online course.
We will discuss content and course components as the first element. Then Samantha will cover why coaching is so important and what part it plays in the whole process. And lastly she will explain why community is the part that drives it all.
Ps. She will give ideas for creating all of those.
In this episode of ‘The Art of Selling Online Courses’, David and I are talking about systems and should you systemise everything in your business.
We will also discuss where to begin in building those systems and workflows and David will share his Systemology framework! We will learn what are the 7 steps to have successful systems in your business.
We will also talk about the aftermath of setting them up, how do you keep everyone consistent with the system and what are the benefits of consistently updating your business systems.
If you want to learn more from David visit https://www.systemology.com/ You can get hiss book here: https://www.amazon.com/SYSTEMology-Create-profits-business-systems-ebook/dp/B08CDY993G Find out how much revenue your funnel could make you https://www.courseprofitreport.com Join The Advance Online Course Creators Facebook Group
15 Sep 2022
How To Optimise Your Landing Page - With Hanne Vervaeck
In this episode of ‘The Art of Selling Online Courses’, Hanne and I are talking about Landing page optimisation and building a calm company.
Hanne explain where people go wrong about landing pages and what are the 3 things that you can improve to make a big difference for your opt-in rate. We will discuss the importance of videos, headlines, bullet points and testimonials.
We will also talk about how to build a calm company and Hanne will share with us specific tips and examples on how she is implementing the calam company philosophy at Thrive Themes. We will find out how they approach work boundaries and reach your goals while avoiding burnouts.
Lastly, Hanne will give some practical tips on hiring.
In this episode of ‘The Art of Selling Online Courses’, Rick and I are talking about Facebook ads.
We will discuss why you should diversify your marketing channels and traffic. Then, when you have made that decision Rick will walk us through the importance of truly knowing your ideal customer avatar before you start advertising. And all the things you need to have in place first.
And after all of that is done, you will find out when to start doing it and how to get started.
In this episode of ‘The Art of Selling Online Courses’, Matt and I are taking a different look at SEO.
We will talk about the possible downsides to SEO for low ticket items and what are the benefits of using something else. We also discuss where most people go wrong with SEO and Matt will let us know what is new in the SEO now. And what is not new and you should keep doing.
Matt will also share with us the story of his longest running SEO podcast and his new book: ‘’Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customer’’
In this episode of ‘The Art of Selling Online Courses’, Kris and I are talking about building teams and how a team can accelerate your business.
Kris will walk us through the 3 D’s of team building: damaging overload, delayed income, diminished opportunities and what are the most common mistakes when building a team.
And if all of this gets you convinced that you should have a team too, Kris will also explain when you should start building a team and how much it costs.
In this episode of ‘The Art of Selling Online Courses’, Jack and I are talking about deadlines, why they matter in selling and what is urgency and scarcity.
We will also cover should course creators use deadlines (the answer is yes) and how can they increase course sales.
Jack will share with us how deadlines fit into an offer and where you can put them.
You have a rather big email list but your open rates are not too high? It sounds like it’s time for an re-engagement campaign!
Join me and Martina as we talk about this.
You will learn everything from the basics like what is a re-engagement campaign and why it is so important to re-engage people to whom you send the campaign to and how to track results of it.
And let’s just make one thing clear, you will need a gift ready. But don’t worry, we help you make the best choice for it.
Also, we’ve got you covered for how many emails do you need in your campaign and what is the best subject line to attract attention.
And cherry on top, you will learn how to follow up after the campaign.
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
09 Nov 2022
Why Transition From Affiliate Marketing to Online Courses - With Ron Stefanski
Ron Stefanski has made over $1 million dollars from his online ventures since starting in 2014 and today he is sharing with us why you should transition from affiliate marketing to online courses.
And when you are onboard, in this episode of ‘The Art of Selling Online Courses’, Ron and I will also be taking you through all the steps necessary to create your online course.
And when we say ‘’all the steps’’ we mean all the steps. Starting from how to figure out what courses you should be selling to how to create your course to how to promote and sell your online courses. Oh, and also what website is the best to upload it.
But, before anything else there is one requirement to fulfil: How big should your email list be to embark on this adventure of scaling your revenue.
In this episode of ‘The Art of Selling Online Courses’, Lyndsay and I are talking about leveraging your podcast to sell more courses.
Lyndsay Phillips, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. She has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise at events such as Dream Business Academy, Podfest, and Service Business Edge.
And today she is sharing her methods with us!
But, don’t worry, if you do not have a podcast yet, but it is something that you have been thinking of, we will clue you in why you should start it and how to do it!
If you are already in the podcast game, Lynsday will reveal her 4 step method for making the best out of it!
And lastly, you will learn how to convert your listeners to email list subscribers so you can sell more of your online courses.
In this episode of ‘The Art of Selling Online Courses’, Alyson and I are talking about creating more courses and using bonuses to promote them.
The best place to start with creating courses is your audience. Don’t decide what topic they want to learn about, ask them. And make sure to use open ended questions!
And once you have your topic, creating the course is simpler than you think. Remember that old webinar, your first event or even some of the old youtube videos? Alyson advises: use them!
And she will also share with us her 3 step formula for creating modules: Teach, Assign and Provide Resources.
But, you don’t want to put it all in just the course. Leaving something out and creating bonuses can be very helpful in marketing your course. Everybody loves bonuses. And in this episode we will also cover how to figure out what should be a bonus.
In this episode of ‘The Art of Selling Online Courses’, Jan and I are talking about how youtubers can build smart, future-proof courses in 3 steps.
Jan will teach us how to, firstly, monetize your personal brand and then use it to create a business brand. And when you have all that set up, it’s important to build external traffic sources.
We will also discuss what is the one mistake that all new course creators make and how to avoid it. Shhh, the secret is in pre-selling your course.
Lastly, Jan will share will us all about their Creator Smarts retreat.
Okay, we know, Black Friday has just passed and you are probably thinking, wouldn't Christmas sale be too much? But, we say no!
Join me and Monica as we talk about this.
You will learn why it is worth having a sale in December and how you can know if your subscribers are going to open their emails during holidays.
And Monica, our in-house copywriter, whose emails have made millions of dollars to our clients, will explain how to have the best Christmas promotion without being too pushy and salesy. What angles to take, how to deliver value and what opportunities to give are only some of the secrets.
And lastly, she will reveal when to start your Christmas promotion and should you send emails on Christmas eve.
In this episode of ‘The Art of Selling Online Courses’, Julie and I are talking about what you might be doing wrong when it comes to selling your online course.
Julie will share with us hear teachings of 5 Key Reasons People Aren’t Buying Your Online Course. First thing on the list: You are not in front of enough people. And people might not know you well enough in order to buy from you.
Then, your messaging could be off, or your timing isn’t right. Lastly, it may just be your pricing.
Join us as Julie goes into details of all these reasons.
You have an email list but are not quite sure what to do with it?
In this episode of ‘The Art of Selling Online Courses’, Monica is talking to Kyle Jordan.
Kyle is a direct response copywriter who’s written for a wide range of brands in eCommerce and online education. He helped one of the largest digital marketing training companies increase traffic to their website by about 400%, doubled the size of their email list in one year, and helped them come up with six new products.
And today, we are talking about email marketing.
Tune in to find out what Kyle suggests as THE thing course creators should focus on when it comes to their email marketing.
He will learn his 7 Emails system for building a kickass high-converting email on-boarding flow that turns prospects into customers and brand fans.
Kyle will also share his copywriting story with us.
Our guest today is Monica, whose Christmas promotions episode resulted in $12k to one of our listeners and we are talking about email promotions in Q1.
Tune in to find out why you should care about doing promotions in Q1.
And sure, email promos are amazing and they work, but how do you make them relatable? Monica has the answer!
Lastly we will cover what your themes should be for each promotion and how to go around covering all of them.
Are you thinking about creating your YouTube channel but don’t know where to start?
Benji is the co-author of the bestselling book "YouTube Secrets" and in this episode of ‘The Art of Selling Online Courses’, he and I are talking about using YouTube to grow your course sales.
Benji will teach us how to create videos that actually get clicked on and people want to watch and firstly, how to come up with video ideas.
And we have all heard about the YouTube algorithm but today we will find out how it actually works.
Benji will also share how to, once you create a successful YouTube channel, get people to go off of YouTube and buy your course.
And if you already have big audience somewhere else, don’t worry, we will also discuss how to get your audience from other platforms onto your YouTube Channel.
In this episode of ‘The Art of Selling Online Courses’, Devlin and I are talking about how he grew a 7-figure course business in a tiny niche in just a few years.
We go over some background on the instructional design and how Devlin got into it.
He will share with us how he grew his email list and used it to create his first online course.
We will also discuss pros and cons of doing course launches vs having evergreen courses.
And, as we covered many many times on our podcast - the importance of email marketing in selling online courses.
Lastly, Devlin will let us know how showcase helped him sell more courses.
Andrea Vahl is the author of Facebook Ads Made Simple book.
In this episode of ‘The Art of Selling Online Courses’, Andrea and I are talking about Facebook ads. Surprise!
We will walk you through step by step. Firstly, when should you get started with Facebook ads and what do you need to have in place before starting.
Then, Andrea will teach us how to set up a successful ads campaign and how to plan out your Strategies.
We will also discuss what types of ads should course creators run and what KPIs to track. We’ve said that many times and Andrea agrees - it’s important to track your data!
Lastly, Andrea will share with us what are some common mistakes people make when it comes to Facebook ads, so you’ll know what to keep in mind!
Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more. She teaches entrepreneurs how to create, launch, and scale their own digital courses in hundreds of industries.
In this episode of ‘The Art of Selling Online Courses’, Gemma and I are talking about creating and scaling your online course.
We will discuss why someone would even want to launch an online course. But if you have already figured out the benefits of it, Gemma will share with us her Bucket System that will help you craft a no-brainer offer.
She will also reveal her S.O.L.D Method that makes sure your course will sell.
And you might be surprised to hear that on our channel but pre-selling is your way to go!
We will also talk about webinars and issues with getting people to do them.
Today we are talking about something very dear to our hearts - KPIs!
Join me and Josip as we talk about them.
Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what KPI means and why KPI tracking is important.
You will learn how you can use KPI tracking to help you improve sales for your online courses, and what benchmarks to look out for.
You might’ve heard us talk about how the average revenue increase for our clients is 486%. Well, not anymore! We’ve got a new number and it’s even more impressive.
Tune in to find out more about KPIs and how they can help you scale your business.
Former co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.
In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.
Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboarding
You will also learn what Stu thinks about using AI in your business.
In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.
We start from the very top: Why should course creators care about segmentation and attribution?
Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.
We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers.
In this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business.
Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.
Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.
Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more.
In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins!
Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.
Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.
We will discuss how to effectively combine scarcity and urgency when selling online courses.
If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales.
In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.
Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.
We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.
Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.
In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets.
We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online course businesses and why people are hesitant to buy them and Greg will share his insights on how to overcome this obstacle and make online courses into perfect assets that can be sold for a profit.
We talk about why courses and info products are amazing businesses and why they have the potential to be great assets.
Greg will also explain how to scale online course businesses through experts, and why this can be an effective strategy for growth and profitability.
If you're looking to build and sell digital courses as assets, then this episode is a must-listen. Tune in to gain valuable insights and learn how to turn your online course business into a successful and profitable asset.
In this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community.
We start by discussing why an online community is important for your course, and how it can help your clients succeed and feel supported throughout their learning journey. We also explore the impact of adding a community to a course that is priced between $50 and $500, and how it can affect how much you can charge.
Gina shares her insights on the pros and cons of Facebook groups or Slack groups for having your community, and why using a dedicated platform like Mighty Networks can be more effective.
We also dive into how to build a great community and what community design means. Gina will walk us through how to create a community that is engaging, supportive, and fosters connections and growth.
We discuss whether it makes financial sense to have a community when you are only charging for DIY courses, and Gina talks about the mission of Mighty Networks and how it can help you create a thriving online community.
If you're looking to enhance your online course business and create a supportive community for your clients, then this episode is a must-listen. Tune in to gain valuable insights and learn how to build a great online community that can help you increase your revenue and build lasting connections with your clients.
In this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business.
We start by discussing why it is crucial to convert cold traffic into paying clients, highlighting that cold traffic serves as the lifeblood for business growth. With Facebook being one of the most important marketing channels for interrupting marketing, understanding how to effectively convert cold traffic into paying clients using FB ads becomes paramount.
Paola reveals the secret to scaling up a membership business with FB ads, which lies in having a proven funnel and offer. She breaks down the key components of a successful funnel, including a tripwire and sales page, and highlights the importance of optimizing the average order value (AOV) to drive significant results.
We explore the concept of a proven funnel and offers, emphasizing that they should already be converting at the desired level. However, Paola stresses the need for sufficient traffic to maximize results.
To ensure success with Facebook Ads, Paola emphasizes the importance of having a proper ad testing system in place. She shares insights on the common pitfalls of testing too many variables at once and highlights the significance of systematically testing one variable at a time for accurate measurement and informed decision-making.
We also discuss the necessity of tracking numbers to make data-driven decisions. Paola explains how collecting valuable instant feedback from ads and funnels enables the understanding of Facebook and funnel metrics, leading to optimized ad performance and profitable results.
To maximize results on Facebook, Paola advises against skipping proper testing. She highlights the importance of a well-designed testing system and its role in scaling a membership business profitably with cold traffic.
If you're eager to unlock the potential of Facebook Ads and convert cold traffic into paying clients for your membership business, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your ad strategies to achieve maximum ROI.
In this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process.
We start by exploring why it is crucial to have an optimized checkout page. Josip emphasizes the impact that a well-designed checkout page can have on conversions and customer satisfaction. He breaks down the anatomy of an effective checkout page, highlighting key elements that contribute to a seamless and user-friendly experience.
Mobile optimization plays a significant role in the checkout process, and we discuss why it is important to prioritize mobile-friendly checkout pages. Josip shares valuable tips and strategies for creating mobile-optimized experiences, considering the increasing number of customers accessing courses through mobile devices.
We delve into the impact of mobile optimization on conversions and how a smooth mobile checkout experience can boost sales. Josip explains the pros and cons of email checkout versus account creation, shedding light on the importance of balancing convenience and customer retention.
Offering multiple payment options and flexible billing plans is another essential aspect of optimizing the checkout flow. We explore strategies to increase average order value and sales, including upselling and cross-selling techniques.
Josip shares insights on leveraging social proof to instill confidence in customers during the checkout process. Testimonials, reviews, and trust badges can play a crucial role in building trust and encouraging customers to complete their purchase.
Lastly, we discuss the importance of measuring and optimizing checkout performance by tracking key metrics and KPIs. Josip emphasizes the need to monitor conversion rates, average order value, cart abandonment rates, and other relevant metrics to identify areas for improvement and make data-driven optimizations.
If you're looking to enhance your online course business and boost conversions, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your checkout page for a seamless and customer-friendly experience, ultimately driving higher sales and customer satisfaction.
In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list.
We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering connections, and reaching a wider audience.
Is it too late to start a podcast? Charley addresses this common question, providing valuable insights on the current podcasting landscape and how to carve your niche even in a saturated market.
Next, we explore the crucial first steps when starting a podcast. Charley shares practical tips on equipment, hosting platforms, and crafting compelling episode topics that resonate with your target audience.
Standing out in the podcasting world is essential, and we delve into strategies for making your podcast memorable and distinctive. Charley discusses episode frequency and duration, the benefits of guest interviews versus solo episodes, and techniques for growing your audience.
Converting listeners into buyers is a critical aspect of leveraging your podcast for online course sales. Charley reveals effective methods for compelling call-to-actions (CTAs), building an engaged email list, and nurturing relationships with your listeners.
We also address common podcasting mistakes to avoid and provide insights on who may not be the right fit for podcasting. Charley shares valuable lessons learned and provides guidance to help you navigate potential pitfalls along the way.
If you're ready to harness the power of podcasting to scale your online course sales, this episode is a must-listen. Tune in to gain valuable insights, practical strategies, and expert advice from Charley Valher on growing your audience, converting listeners into buyers, and taking your online course business to new heights.
In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process.
Discover what course creation looks like in a world with AI. Learn how creators can harness the power of AI tools to streamline their workflow, enhance content creation, and improve learner experiences.
Bryan highlights different tools that course creators can utilize to automate tasks, analyze data, personalize content, and engage learners in new and innovative ways. He will also share with us what they have been working on at Heights Platform.
We discuss the biggest mistake course creators make when it comes to utilizing AI tools. Bryan shares valuable guidance on how to avoid common pitfalls and maximize the benefits of AI in course creation.
of AI. Is there something that AI can't do? Bryan provides insights into the boundaries of AI technologies, offering a balanced perspective on the role of human creativity, expertise, and intuition in the course creation process.
Discover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights.
Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast growth. Find out the best approach to inviting guests and overcoming the fear of sounding salesy.
Learn from the top three mistakes that beginner podcasters often make and gain insider tips on setting up an effective reviews and feedback system.
Passion or strategy? We discuss the importance of both when it comes to long-term podcasting success. Plus, discover proven ways to monetize your podcast and lead to more sales.
Don't miss this opportunity to unlock the growth potential of your podcast. Tune in now to our latest episode and start implementing expert strategies for podcast success.
Get ready to elevate your podcast and captivate your audience like never before!
In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged.
We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each one effectively in your courses. Discover practical strategies to engage and resonate with learners based on their preferred learning style.
Furthermore, we delve into visual, auditory, and kinesthetic learners, uncovering how to tailor your course content to engage each type effectively. Learn how to leverage visual aids, audio elements, and hands-on activities to create an immersive learning experience that speaks to your audience's unique preferences.
The concept of spikes and loops takes center stage as we explore how to maintain engagement throughout your training. Quentin shares valuable insights on incorporating moments of excitement, known as spikes, and reinforcing learning through repetition, known as loops. Discover how to strategically implement spikes and loops in your course to keep your audience hooked and enhance their retention.
In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails.
Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales.
Discover the importance of creating curiosity and opening loops in your emails, as well as different tactics for drawing your audience's attention. Tune in to get the quickest hack you can implement to improve conversions and more.
Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt.
In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses.
We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords and Facebook ads.
If you're eager to boost your course sales and enhance your marketing game, you don't want to miss this captivating conversation with Tom Libelt. Tune in now and unlock the secrets to mastering audience understanding and unlocking course sales success!
In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators.
Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales.
Tune in now and unlock the potential of order bumps for your online course business!
Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business.
Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continuous improvement.
Join us as we uncover practical strategies and insights to unlock efficiency and drive sustainable success in your endeavors.
Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins.
From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable.
Discover how Lucy's passion for teaching English led her to create engaging YouTube videos and online courses on grammar, pronunciation, and language learning. Throughout the episode, we share insights into some of Lucy's strategies and the impact she has made in the field of online education.
Lucy's success story is a real testament to the power of determination, passion, and relentless pursuit of excellence.
Welcome to another episode of The Art Of Selling Online Courses. In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level.
We'll uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing potential of AI tools for content creation.
We'll also discover how automation can streamline the management of your course communities, allowing you to focus on what truly matters - delivering value and impact to your students.
In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic.
Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights that unravel your audience's preferences, empowering you to tailor your lead generation efforts for maximum effectiveness.
'll walk you through real-world case studies that showcase the transformative impact of inline content strategies and ingenious exit intent pop-ups.
Tune in and gain a competitive edge in the world of online course sales. Watch the podcast now!
• Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com • Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack.
We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team.
Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process from defining roles to making the perfect candidate selection.
Whether you're considering hiring an assistant or expanding your team for business growth, Noel's expertise will guide you every step of the way.
Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers and boost your conversion rates.
We're also pulling back the curtain on a successful tripwire funnel from one of our clients, exploring the vital elements that contribute to its success. Learn to align your lead magnet with the tripwire offer, and understand the role that the above-the-fold section of your page plays in this process. We've got some intriguing case studies lined up where we share tips on structuring a powerful tripwire funnel that perfectly knits together the lead magnet, tripwire, and main product. So, tune in for an exhilarating journey through the world of tripwire funnels, where we leave no stone unturned in helping you leverage them for your business.
06 Sep 2023
Building Wealth Through Online Courses - with Doug Cunnington
From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate marketing, link building, email marketing, and productivity. A unique strategy he employed is lead generation using keywords, YouTube videos, and a basic spreadsheet. His YouTube channel, coupled with website traffic, brings in around 200 new subscribers each month with his email list promotions converting at an impressive rate of 30%.
Doug doesn't just dish out success stories; he shares his experiences of the hurdles and the victories that come with launching a course. From tackling stress and inevitable mistakes to developing a pre-launch sequence that includes providing a mini free course via email, his insights are invaluable. Key to his strategy is an emphasis on optimizing a launch sequence before automating it, with the optimal conversion rate found at 10 emails or 20 days. He also weighs in on the benefits of using price anchoring to maximize profit margins.
As well as being a business guru, Doug is a man of many interests. We get a peek into his personal life, discussing his fondness for playing the guitar and bass, a goal he has set for himself, and his involvement in the financial independence community in Longmont, Colorado. We also talk about his two podcasts, The Doug Show and Mile Hi-Fi, both attesting to his wide range of expertise. This episode offers a deep dive into the life and mind of an online course industry expert; insights that can certainly help broaden your perspective, whether you're an entrepreneur, a side hustler, or someone simply interested in the world of online courses.
Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in media buying. It's an exploration of quantifying the value of a lead, testing paid media, and understanding the direction of your business.
By sharing his unique experiences from consulting major brands such as McDonald's, PNG, and Siemens on leveraging big data, Alex divulges valuable insights on how these skills can uplevel your online course traffic. We delve into the significance of training machines to make informed decisions, avoiding low-intent auctions rife with fake traffic, and the importance of building supportive communities. This episode is your masterclass on how to use AI, machine learning, and the math of averages to calculate the value of a lead and optimize revenue. It's time to unleash the untapped potential of your online courses with Alex's actionable advice.
27 Sep 2023
Overcoming Customer Objections to Boost Sales and Conversions - with Monica Badiu
Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product.
In the first half of the episode, we break down the process of data collection and how to use it to understand your audience better. Monica shares her wealth of knowledge on creating engaging surveys, segmenting your audience, and asking the right questions that help reveal why potential customers might be on the fence. And it's not just about understanding - we also delve into the art of persuasion. From using data to leveraging testimonials and case studies, to citing industry stats and even celebrity endorsements, we cover it all. Not to forget the power of a good old money back guarantee in alleviating fears!
The latter part of the episode is all about capitalizing on your newfound understanding and trust to boost your sales. We discuss how to craft compelling sales pitches, how to respond to objections and how to present your offer in a way that speaks to your audience's needs. Whether you're a seasoned online course creator or just starting out, this episode is bound to fill your knowledge bank with tips and techniques to enhance your sales and make your mark in the online course industry. So, tune in and let's get those conversions soaring!
Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concept of espresso machines as a metaphor for boosting revenue.
In the bustling world of marketing, it's the survival of the smartest. That's where Perry Marshall steps in, guiding us through the four crucial elements that spell the difference between success and failure - traffic, conversion, economics, and the 80-20 levers. We tap into his expertise to discover how to increase revenue per sale through order bumps and upsells, and how to skyrocket conversions by polishing your offer, guarantee, and headline on your sales page. Beyond that, imagine the power of expanding your email list, creating an irresistible lead magnet and propelling it across more platforms.
We also take you behind the scenes of our own experiences with the first version of our Facebook Advertising Book, where the 80-20 rule played a key role as an elimination tool, zeroing in on the best ideas. Perry leaves no stone unturned as we explore how to pick the most effective ideas and avoid wasting time on ones that won't make the cut. We wrap up with the fascinating concept of the espresso machine in business, shedding light on how software as a service companies and course creators can maximize profits through affiliate relationships. Don't miss the opportunity to transform your business approach with Perry’s deep dive into the power of the 80-20 principle.
Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven approach. Our conversation delves into the transformative features of the internet that allow us to track our performance, optimize our business, and truly appreciate the wealth of information available to us.
Our dialogue ventures into the territory of data tracking for informed decision-making, especially beneficial for online course creators. Together, Julian and I emphasize the indispensable importance of tracking data, helping you discern the effective from the ineffective aspects of your business. Ignoring a data-driven approach can lead to pitfalls, we argue, and share insights on the specific data points that course creators should monitor for a comprehensive understanding of their enterprise.
In the latter part of our discussion, we focus on distinguishing between leading and lagging indicators. We advise on the frequency of data review and touch upon the intriguing potential of AI in the data space. Julian gives a detailed run-through of the pros and cons of various web analytics tools, including Google Analytics, Fathom, and PIVX Pro. This episode is an absolute treasure trove, offering valuable insights into collecting the right kind of data to steer your business towards success!
Welcome to the new episode of The Art of Selling Online Courses! Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy.
We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails.
We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the importance of segmenting your audience into three to five key categories, ensuring that each member receives content that is most relevant to them, enhancing their engagement.
On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us.
Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education.
As the founder of 30X40 Design Workshop LLC, he champions collaborative, idea-driven modern home design, emphasizing craftsmanship and detail. His unique minimalist approach, inspired by the Shaker style and local context, creates personalized, striking homes.
We talk to Eric about his journey selling his online course and how following the steps we provided him he was able to totally change his life and fall back in love with his work!
On this episode of 'The Art of Selling Online Courses' we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data.
Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat.
Renowned for his expertise, Tim has graced the stages of major industry conferences worldwide, including PubCon in Las Vegas, BrightonSEO in the UK, and the Digital Marketers Australia Conference in Melbourne.
In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business.
After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear about his journey and how he guides others to establish their own six-figure, freedom-focused lifestyle web design businesses.
Now, Josh is prepared to share his expertise and support with a wider audience.
Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative.
Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silva, and more at events by Hubspot, Inc Magazine, and A-Fest. His mission advocates for businesses to prioritize care, fostering positive shifts in sales, marketing, employee treatment, and investments for a better planet.
With 7 years at Mindvalley, Jason orchestrated million-dollar launches, managed PR for a best-selling book, and pioneered membership platforms, impacting thousands. Join us for insights into Jason's transformative approach to selling with love!
Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences.
With 15+ years collaborating across diverse fields, Mariana has worked with coaches, consultants, authors, speakers, academic institutions, and 7-figure business owners.
Join us as she shares insights into her learner-first course design philosophy, respecting your interdisciplinary knowledge, intersectional perspective, and innovative approach. Don't miss Mariana's expertise on enhancing your online courses!
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing specifically on Black Friday promotions and how our campaign made our clients over $1,000,000 over just a week of email marketing!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
21 Dec 2023
$10M Education Business & Building Creator Courses - with Olly Richards
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Olly Richards, a distinguished individual who wears multiple hats as a teacher, author, speaker, and passionate language learner.
Olly teaches languages through the power of storytelling which stemmed from a riveting near-death experience atop a mountain. Throughout his remarkable journey, Olly has left an indelible mark, having authored over 30 language books, forged collaborations with prestigious universities, and earned recognition through appearances in BBC documentaries.
Visitors to his platform are treated to a wealth of resources, including language tutorials, captivating videos documenting his language-learning endeavours, engaging podcasts, and exclusive access to his premium courses.
Beyond his educational pursuits, Olly is also the driving force behind a thriving $10 million education business where he helps content creators to build courses just like his!
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing specifically on our funnel optimization and email marketing strategy which has allowed us to make $25 Million for our clients.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
04 Jan 2024
Building A $5,000,000+ Music Education Business - with Scott Devine
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business.
After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide online lessons.
These were not just any lessons; they were genuine and applicable to a diverse range of existing skills. Crafted to support a student-driven approach, these lessons seamlessly blended the best attributes of one-on-one instruction and university education. Above all, they aimed to transform the musical journeys of the students.
Scott's prowess as a bass player, his empathetic teaching style, and his charismatic on-camera presence quickly drew players and students from around the world and developed into a 7 figure music education business.
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on urgency in email copy and how Monica has made $3,000,000 with these strategies and as much as $50,000 with just one email.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
18 Jan 2024
The Right Way To Use ChatGPT & Avoid Mediocre Content - with Mike Rhodes
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads".
Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches on hundreds of stages.
Additionally, he co-authored the world's best-selling book on Google Ads. Currently, Mike Rhodes is obsessed with AI agents and their potential to transform both business and careers.
Mike's Website: https://mikerhodesideas.com/
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
25 Jan 2024
6-Figure Passive Income From A Niche Website - with Jon Dykstra
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog.
With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive income from display ads.
As the creator of Fat Stacks Blog, Jon generously imparts his wisdom to aspiring bloggers and niche site creators. His transparent "Tell it like it is" style of sharing successes and failures establishes him as a reliable source of information and inspiration for individuals seeking online success.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma.
Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experience. With a Cambridge CELTA teaching certificate, she has guided millions of students worldwide to become confident language users.
Emma's diverse teaching portfolio includes students from prestigious companies like Nike, Canon, Adidas, Casio, and Rolex, spanning various professions from lawyers and doctors to nurses and CEOs. Her students share traits of determination, high motivation, and a strong desire for self-improvement.
Emma's passion lies in dispelling the fear associated with learning English, transforming apprehension into confidence, motivation, and independence. She empowers students to pursue dream jobs, apply for promotions, and supports them in mastering the basics of English.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jerry Potter, social media marketing expert and founder of Five Minute Social Media.
While employed at a marketing agency, Jerry faced a crucial decision: either discover ways to achieve significant social media outcomes with minimal effort or risk termination.
Thankfully, he managed to retain his job and began disseminating his insights on YouTube, establishing Five Minute Social Media.
Today, boasting a subscriber base of over 150,000, Jerry has successfully empowered nearly a million individuals globally to undertake their own social media marketing endeavors, emphasizing simplicity and efficiency.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mark Wills, notary public business coach and founder of the Loan Signing System.
Mark Wills stands as a top-producing notary loan signing agent nationwide, helms a nationwide loan signing service, is a best-selling author, and serves as the lead instructor for the Loan Signing System, the foremost training program for notary signing agents, reaching thousands across the country. His instructional videos on YouTube have amassed over 5 million views!
Due to his significant contributions to the advancement of notary public entrepreneurs, the esteemed National Notary Association has recognized him with the Influencer of the Year award!
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Pat Flynn, host of the Smart Passive Income Podcast and entrepreneur.
Pat Flynn was laid off from his dream job as an architect, a pivotal moment that led him to the world of entrepreneurship. Since then, he has founded multiple successful online businesses, reached millions globally, and gained more family time.
Without formal business training, Flynn focuses on service-first business building and team or systems development. Unlike pursuing material wealth, his goals are to inspire others with his actions, lessons, and shared happiness.
Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales.
On this episode we'll look at the tripwire funnel, a simple funnel that can help you get higher qualified leads while also putting some cash in your pocket!
On this channel I aim to provide content creators the information and resources they need to master the art of selling online courses!
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
29 Feb 2024
Why Your Emails Are Ending Up In Your Clients Spam - with Adrian Savage
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart.
Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by assessing your email delivery and engagement metrics.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Dan Andrews co-founder of the Tropical MBA podcast and blog.
In 2009, Dan Andrews and Ian Schoen started an innovative e-commerce venture, pioneering remote work and lifestyle entrepreneurship. Through the Tropical MBA podcast and blog, they shared their journey, attracting listeners eager to build their own online businesses. This led to the formation of a tight-knit community sharing a vision for location independence.
In 2011, this community moved from online to in-person, meeting on a tropical island, laying the foundation for the Dynamite Circle—a network now boasting over a thousand members. Over the years, this community has flourished, driven by mutual support and the shared experience of navigating the entrepreneurial path. Dan Andrews' role in this movement has been crucial, not just in business, but in creating a platform for lifestyle entrepreneurs worldwide to connect and grow.
Tropical MBA Website: https://tropicalmba.com/ Dynamite Circle Website: https://dynamitecircle.com/
14 Mar 2024
Why Your Audience Want You To Make Money From Them - with Monica Badiu
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on selling to your audience and the troubles you might face having a personal brand.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
21 Mar 2024
$1,000,000+ Revenue & 418K Subscribers Teaching Davinci Resolve - with Casey Faris
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals.
With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital content creation sphere, sharing his unparalleled expertise and passion for video editing.
For nearly a decade, Casey has been at the forefront of content creation on YouTube, dedicating nine years to teaching, inspiring, and innovating within the editing community. His commitment and exceptional skills have not only garnered a massive audience but have also translated into remarkable success, generating over $1 million in revenue.
Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.
Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.
What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach.
Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity and strategic insight to the table.
Monica has carved a niche for herself in the world of copywriting, specializing in crafting compelling sales copy for online course creators. With her expertise, she empowers entrepreneurs to create copy that not only resonates with their ideal customers but also drives conversions. Her journey is a testament to her commitment to mastering the art of persuasive communication and helping businesses thrive in the online landscape.
Today we'll be focusing specifically on how to send email to your audience that don't sound salesy or spammy.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
Check out our YouTube channel for more tips, techniques, and hacks: https://www.youtube.com/@Theartofsellingonlinecourses/videos
11 Apr 2024
How To Optimize Your Tripwire Funnel - with Josip Belina
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery.
With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data.
Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune in to discover how he seamlessly orchestrates the entire process, ensuring your success on autopilot!
Today we'll be focusing on optimization for your tripwire funnel.
If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/
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