Explore every episode of The Art of Online Course Creation
Dive into the complete episode list for The Art of Online Course Creation. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
04 Aug 2024
Trailer - Welcome to The Art of Online Course Creation!
00:16:32
Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course.
In this episode you'll learn: - What the podcast is all about and why you want to make sure you don't miss a single episode, - How the podcast will help you create amazingly successful online courses, - Why the podcast is called "The Art" of Online Course Creation, - A bit more about your host, Shannon Boyer.
You will find this episode both informative and inspiring. Let's get started!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
06 Aug 2024
Is Creating an Online Course Right for Your Business?
00:21:03
In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?"
We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understanding the effort required for success.
I provide practical advice and real-world examples to help you make an informed decision about integrating an online course into your business strategy.
Tune in to discover if creating an online course is the next step for you and how to ensure its success!
Don't forget to leave a 5-star review and follow. Your support helps me reach more purpose-driven course creators like you and truly means the world to me.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success.
Discover the benefits of offering interactive, personalized courses that truly transform students' lives. Learn why high-touch courses, with live sessions and personalized feedback, stand out in a crowded market. Understand how high-quality content can justify higher prices and attract serious, committed students.
Ready to rethink your approach to online courses? Tune in and find out why high-touch, high-quality, and high-impact courses might be the game-changer your business needs.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
20 Aug 2024
The Top 5 Course Creation Mistakes and How to Avoid Them
00:15:22
Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies to help you avoid these pitfalls and create a course that truly stands out and delivers exceptional value to your students.
Key Takeaways:
Incorporate Yourself Into Your Course: Discover why your face, stories, and unique insights are crucial to making your course engaging and relatable.
Avoid Content Overload: Learn how to streamline your content to focus on what truly matters, helping your students achieve their desired outcomes without overwhelm.
Maximize Your Written Resources: Ensure that your students can easily find and utilize the valuable resources you provide.
Be Transparent: Understand why making your course structure and expectations clear from the start is key to student success.
Provide Practice Opportunities: Recognize the importance of guided practice and feedback in helping students master new skills.
Bonus: The FREE Your Best Course Kickstarter Challenge, a 5-day event designed for purpose-driven entrepreneurs who want to create a high-quality online course. Don’t miss out!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
27 Aug 2024
Finally Complete Your Course: Get Unstuck, Get Inspired, and Get Empowered!
00:21:28
In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process.
Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course.
From overcoming the fear of imperfection to managing the overwhelming scope of your project, this episode is packed with insights to inspire and empower you to reach the finish line.
Key Takeaways:
Course Creation is Not Easy: Many course creators struggle because they were led to believe that creating a course is a simple process. However, the truth is that it's a challenging, yet rewarding, endeavor.
Fear of Imperfection: Embrace imperfection in your course creation. High standards are important, but striving for perfection can paralyze progress.
Overwhelming Scope: If your course feels too large in scope, consider narrowing it down. Breaking it into smaller, more manageable parts can make the process more doable for both you and your students.
Lack of a Clear Plan: Having a clear, structured plan is essential. Use proven course creation frameworks to guide your process and keep your course organized and coherent.
Additional Considerations:
Online Courses Are Not Passive Income: Shannon emphasizes that online education requires active effort and is not a form of passive income. High-quality courses demand a significant commitment.
Mindful Time Management: Creativity requires dedicated time and space. Shannon suggests blocking off substantial chunks of time to focus on course creation without distractions.
Join the “Your Best Course Kickstarter Challenge”: If you’re ready to get unstuck and finally complete your course, join Shannon in this free challenge by visiting www.shannonlboyer.com/join.
Share Your Wins and Struggles: Shannon invites you to share your course creation journey with her via email at hello@shannonlboyer.com or through a DM on Instagram at @shannonlboyer.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
03 Sep 2024
The #1 Metric You NEED To Be Paying Attention To!
00:19:33
Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.
In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much money you make on launch day! Curious? You should be! This one game-changing metric could completely transform how you approach your online course business.
What You'll Learn in This Episode:
Why Course Completion Rates Matter: It’s not about how many people sign up for your course; it’s about how many finish it! Shannon dives deep into why high completion rates are the real measure of success for any online course creator. You’ll learn why this metric is crucial for both your students' success and your business growth.
The Domino Effect of High Completion Rates: Discover how improving your course completion rates can lead to more positive testimonials, stronger word-of-mouth referrals, repeat customers, and a reputation as a course creator who genuinely changes lives.
Strategies to Boost Your Course Completion Rates: Shannon shares actionable tips for creating engaging, bite-sized content, fostering community among students, and providing consistent feedback. You’ll also hear about some pro tips on how to re-engage students even after they’ve left your course.
Overcoming Common Challenges: Are your students dropping off midway through your course? Is your content overwhelming or not engaging enough? Shannon identifies the common pitfalls that cause low completion rates and how to tackle them head-on with practical solutions.
The Secret to Lower Refund Rates: Hint—it’s not just about delivering value. Learn how targeting the right students from the get-go and setting them up for success can significantly lower refund rates and build trust.
Quick Wins and Keeping Students Engaged: Find out how adding ‘quick wins’ early in your course and creating a strong community feeling through live sessions and personalized emails can keep your students motivated to reach the finish line.
And don’t miss the bonus tip at the end of the episode! It’s a special incentive strategy that can help keep your students engaged all the way through to course completion. Trust us, it’s one you won’t want to miss.
Join the Challenge!
Are you ready to take your course creation to the next level? Join Shannon in the "Your Best Course" KICKSTARTER Challenge and learn how to create a course that not only sells but also truly delivers value and impact. Sign up here!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
10 Sep 2024
Why Pre-Selling Your Course is a Risk You Can't Afford to Take
00:21:05
In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and affect your long-term success?
What You'll Hear in This Episode:
The real impact of pre-selling on your course quality and your reputation as a course creator.
The hidden costs and pressures that come with selling a course before it's ready.
Why this approach could be particularly risky for new course creators who are still building trust with their audience.
Alternative paths to launching a course that ensure you deliver true value to your students from the get-go.
Key considerations for anyone thinking about pre-selling and how to decide what's best for your business.
Plus, Shannon offers a glimpse into her upcoming program, Your Best Course Experience, a unique opportunity for those who want hands-on support and guidance in creating a standout online course. If you're serious about making an impact, this might just be the answer you've been looking for.
Curious about whether pre-selling is right for you or if there’s a better way to set yourself up for success? Listen in as Shannon shares her honest insights, hard-earned wisdom, and strategies that could save you from common pitfalls.
Subscribe now and make sure you’re ahead of the game when it comes to building and launching a course that truly stands out.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
17 Sep 2024
Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell
00:28:59
In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from her experience in building and scaling an online course that teaches others how to write and sell quilt patterns.
Tune in to Hear:
Creating an Online Course: Elizabeth explains how taking a well-crafted course herself inspired her to create her own online course. She discusses the value of learning from others and finding a niche no one else was teaching.
First Launch Fears and Strategies: Elizabeth reflects on her initial fears of launching her first course and shares her strategy for overcoming them. She offers practical advice for anyone worried about launching to “crickets” and suggests starting small to test interest and get feedback.
Building Credibility and Audience: A major factor in Elizabeth's success was building a strong audience before launching. She highlights the importance of consistency, cross-promotion, and collaboration in establishing trust and engagement.
Revamping a Successful Course: Elizabeth talks about why she chose to revamp her course after three successful launches. She and Shannon discuss the value of continuously improving course content and focusing on the student experience.
High-Touch Learning and Scaling: Elizabeth explains her unique approach to maintaining a high-touch experience by leveraging alumni to mentor new students. This strategy allows her to scale while ensuring personalized support.
Advice for Course Creators: Elizabeth offers key advice for new course creators: prove your concept, become an expert, and focus on quality. For those with existing courses, she emphasizes continuous improvement and seeking external feedback.
Whether you're an aspiring course creator or an established entrepreneur looking to refine your approach, Elizabeth's journey and insights are a goldmine of practical advice and inspiration. Her genuine care for her students’ success and her strategic mindset for growth make this episode a must-listen for anyone serious about online course creation.
Tune in to hear Elizabeth’s full story and her secrets to building a successful and impactful online course business!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
24 Sep 2024
The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success
00:15:29
In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creating a truly impactful and successful course.
What You’ll Learn:
Why the "10% more" myth might limit the depth and value of your course.
How to embrace your genuine expertise to elevate your course content and credibility.
The importance of expert-level courses in building long-term success.
Strategies to overcome imposter syndrome (and why not everyone experiences it!).
If you’re ready to break free from the surface-level teaching trap and confidently step into your role as a true course creator, this episode is for you. Shannon’s actionable tips and real-world examples will inspire you to embrace your expertise and create courses that not only sell but leave a lasting impact on your students.
Ready to showcase your expertise? Join Shannon in Your Best Course Experienceand start building a course that gets results! Learn more at https
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
01 Oct 2024
What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success
00:14:23
In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to creating transformative learning experiences can make all the difference.
What You’ll Learn:
The true definition of an “edupreneur” and how it differs from being an entrepreneur.
Why focusing on student success leads to a more sustainable and rewarding business model.
Key mindsets that successful edupreneurs adopt, including prioritizing outcomes, continuous course improvement, and fostering a learning community.
How to find your place in the online course market and maximize your impact by offering more than just information.
Whether you’re a seasoned course creator or just getting started, understanding the role of an edupreneur is essential. This episode offers practical tips and mindset shifts that will help you create more impactful, engaging courses and foster lasting relationships with your students.
Resources Mentioned:
Join Shannon for the next Sip and Share, a free online community for course creators, held on the first Wednesday of the month.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
08 Oct 2024
Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success
00:29:22
In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying personally involved in your courses, experimenting with formats, and the importance of persistence.
Teri candidly talks about her journey, including the challenges she faced when she removed herself from her podcast training course, only to find her students struggling to take action. Realizing that personal support was a key element, she revamped the course, introduced a five-day challenge, and saw impressive results.
Key topics covered:
Teri’s Shift to Online Courses: How personal health challenges and COVID-19 led to Teri moving her live trainings online and why she decided to stick with it.
The Importance of Involvement: Why Teri decided to reintegrate herself into her courses after finding that students weren’t taking action in her evergreen, self-paced programs.
Why Short Challenges Work: How Teri structured her five-day podcasting challenge for rapid results, ensuring students don’t get stuck in perfectionism.
Building Relationships: The importance of following up with students, nurturing relationships, and how it leads to both personal fulfillment and business growth.
Launching vs. Selling: Teri’s candid thoughts on her “imperfect” approach to launching courses and why organic marketing and leveraging other people’s audiences has worked for her.
Course Experimentation and Burnout Prevention: The need for course creators to experiment with formats, analyze results, and pivot when necessary
Advice for New Course Creators: Teri’s advice to "just start" and allow room for growth, embracing the imperfections that come with being a beginner.
If you're a course creator looking to strike the right balance between personal involvement, scalability, and student success, you’ll find Teri’s experiences both enlightening and encouraging.
Teri Holland is Professional Speaker, Podcaster and Coach. Teri is the creator and host of Success in Mind, a podcast for entrepreneurs and leaders that ranks in the top 1% of podcasts worldwide. Having been a podcaster for over 9 years, she is now excited and passionate about helping others to find their voice through podcasting.
Tune in next time for another exciting episode of The Art of Online Course Creation where we dive deep into Legal Considerations for Online Course Creators with guest Annette Stepanian!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
15 Oct 2024
Building a Thriving Learning Community: Proven Strategies for Course Creators
00:22:28
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses.
Shannon delves into the powerful impact community has on course completion rates, student retention, and overall course value. She shares compelling research that highlights the difference a vibrant community can make and offers practical strategies to create one that not only supports learning but fosters accountability and growth.
You'll learn how to implement specific activities and structures that encourage student interaction, from accountability threads to feedback sessions, ensuring your students feel connected and motivated to complete the course. Shannon also explores the role of the instructor in shaping the community—finding the balance between being present and empowering students to lead and engage with one another.
But the value doesn’t end when the course does. Discover how a well-maintained community can build lasting relationships, strengthen loyalty, and create advocates for your brand. Shannon discusses the importance of long-term engagement and offers insights on leveraging alumni and beta groups to keep the energy alive.
Additionally, Shannon addresses the current trend of using AI bots in communities, weighing in on why they may not be the ideal solution for fostering genuine connections. She also explains how you can set your course apart from the crowd by actively engaging with your students and encouraging a collaborative, rather than competitive, environment.
Ready to turn your course into a thriving community? Tune in to gain actionable strategies and insights that will help you build a space where your students can connect, grow, and succeed together.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
22 Oct 2024
Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
00:36:29
In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Together, we delve into the legal side of online course creation and how to safeguard your business from costly legal mistakes.
Key Takeaways:
Treating Your Course as a Business from Day One: One of the most common mistakes online course creators make is failing to treat their course as a business from the beginning. Annette explains the importance of setting up proper contracts, understanding intellectual property rights, and establishing clear terms of service and refund policies.
The Power of Legal Templates: Many entrepreneurs shy away from legal services due to perceived costs, but Annette emphasizes the accessibility of legal templates that are designed for online course creators. These templates can provide essential protections without the need for a full-time lawyer.
Protecting Your Intellectual Property: Online course creators often worry about content theft. Annette provides actionable advice on how to protect your work through copyright registration, trademarking course names, and using DMCA takedown notices if your content is copied.
Navigating AI in Course Creation: As AI becomes more integrated into online businesses, course creators must be mindful of the potential legal challenges. While it can provide efficiencies, Annette advises creators to use AI cautiously until the legal landscape becomes clearer.
About Annette Stepanian: Annette is a lawyer with over a decade of experience working with small business owners, creatives, and course creators. Her business, Your Legal BFF, provides industry-specific legal templates and resources to make legal information accessible and affordable.
If you're ready to dive deeper into the legal side of your course creation journey, be sure to join us next week for a special episode with Canadian lawyer Corinne Boudreau, who will provide insights specific to our friends up north!
Until then, stay dedicated, stay passionate, and keep creating impactful online courses. Don't forget to subscribe, leave a review, and share this episode with your fellow course creators!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
29 Oct 2024
Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
00:36:53
Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course creator.
In this episode, you’ll hear about:
Copyright Must-Knows: Protecting your content from day one – why and how to do it right.
Essential Contracts & Clauses: The key agreements every course creator should have and why they matter.
Handling Chargebacks & Refund Policies: Corinne shares strategies for tackling tricky refund requests and managing chargebacks like a pro.
Navigating International Markets: With customers potentially anywhere, get Corinne’s advice on governing laws and cross-border legal nuances.
DIY Legal Resources for Course Creators: Corinne discusses her legal templates designed for Canadian small businesses to get legally set without the stress.
This episode is packed with actionable steps to set your business up for legal success—whether you’re new to course creation or scaling up. If you want to make sure your course is legally sound, don’t miss this informative and insightful conversation!
If you've found this episode useful, please consider leaving a 5-star rating and writing a review. Your feedback really means a lot to me!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
05 Nov 2024
The Power of Guest Experts and Bonus Content to Boost Engagement and Value
00:20:38
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content.
What You'll Learn:
The difference between core content and bonus material, and why it matters.
The three types of bonus content that can enhance your course.
How to include guest speakers effectively to add value and credibility.
Strategies to balance additional content so it enriches rather than distracts.
If you're a course creator looking to add that special touch to your online course, this episode is packed with insights on how to do it right. Learn how to offer bonuses and bring in guest experts in a way that truly benefits your students and sets your course apart.
Don't miss out on my free guide: "7 Things All Course MUST Have to Max Student Referrals." It's both a guide and a handy checklist to help you craft a high-quality course. Download it at shannonlboyer.com/must-haves
Next Episode:
Join us next week for a brand-new segment featuring a live coaching session with an award-winning pediatric occupational therapist. We'll explore how she can transition her successful in-person practice to the online world. It's going to be an insightful conversation you won't want to miss!
Enjoyed this episode? Be sure to subscribe and leave a review! Your feedback helps us create content that you love.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
12 Nov 2024
Creating a Course That Is Responsive to Students' Needs - Coaching with Brenda Chilstrom OTR/L
00:39:36
In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators.
This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding specialist. Brenda shares her journey and challenges in creating her online course, the Eating With Ease Academy, aimed at helping parents navigate feeding and sensory challenges with their children.
Shannon provides valuable advice on structuring courses and maintaining engagement. Listen in for insights, tips, and inspiration on building impactful online courses.
Brenda Chilstrom, OTR/L is an award-winning pediatric occupational therapist and feeding specialist, passionate about helping families navigate the complexities of feeding challenges. Through her innovative program, The Eating with EASE Academy, she empowers parents to create safe, joyful, and connected mealtime experiences for children facing feeding and sensory challenges. With a focus on sensory regulation, internal motivation, and nurturing curiosity, Brenda offers practical, evidence-based strategies tailored to each unique family, transforming rigidity and power struggles into joyful food exploration. Her mission is to shift the mindset around feeding, providing compassionate support and actionable tools to foster harmony and connection at the table.
If you are interested in being coached by Shannon on an episode of the show, please apply here.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
19 Nov 2024
Mastering Online Course Modules: Know Exactly How Much to Include in Each Module
00:20:59
When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured enough to guide your learners but flexible enough to meet their needs.
If you’ve ever wondered how to decide what belongs in a module, how long it should take, or how to avoid overwhelming your audience, this episode is for you. Get ready for actionable tips, real-world examples, and the clarity you need to create modules that your learners will love.
What You’ll Learn in This Episode:
Why every module needs a clear purpose and how defining objectives can transform the learning experience.
How to make time work for you and your audience by tailoring content to fit their schedules and priorities.
Simple strategies for managing cognitive load to keep learners from feeling overwhelmed and help them retain what they’ve learned.
Plus, hear real-world examples and practical steps to implement these strategies in your own course.
If you’ve struggled with figuring out how much content to include in a module, or you’re worried about whether your course feels overwhelming to learners, this episode will give you the clarity and confidence to move forward. Whether you’re just starting out or refining a course you’ve already created, these tips will help you design with intention and impact.
Want to Learn More About How to Create an Impactful Course That Gets Results:
Join the Course – The Your Best Course Experience will take you from idea to impact with easy to follow frameworks, strategies, and support.
Work With Me 1:1 – Book a free discovery call to learn more about how I might support you in creating your first course, your next course, or making your existing course world-class.
Next Episode Teaser: Ever hear of a course marketing strategy that feels icky? There's a reason for that. Next week, that amazing business strategist, Jan Ditchfield is going to talk to us about selling our courses ethically. I can't wait!
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To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
26 Nov 2024
Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
00:28:15
Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your values—and how these principles can transform your online course business.
Drawing from her years in the nonprofit sector, Jan shares actionable strategies for avoiding the manipulative tactics of "bro marketing" and fostering trust through ethical sales practices. You'll also learn the key differences between ethical urgency and misleading scarcity, how to qualify leads to ensure your students are set up for success, and why building trust begins long before—and long after—the sale.
This conversation is packed with practical tips and empowering insights to help course creators navigate the often-confusing landscape of online marketing. If you're looking for strategies to grow your business authentically while delivering exceptional value to your students, this episode is a must-listen.
What You’ll Learn in This Episode:
What "bro marketing" really means and why it’s harmful.
Practical ways to sell authentically and ethically.
How to use urgency and scarcity without crossing ethical lines.
Why trust-building begins after the sale—and how it can lead to long-term success.
Key strategies for ensuring your marketing aligns with your values.
Guest Spotlight: Jan Ditchfield is an award-winning business strategist and ethical sales expert who has generated over $25 million in revenue in her career. She helps purpose-driven women turn their expertise into thriving, online businesses that generate consistent $10k months—without sacrificing their values or burning out. Jan left her 20+ year career as a professional fundraiser to build a multiple 6-figure business during the height of the pandemic, with a toddler under her desk. She’s also the straight-talking host of the Top 3% podcast No BS Business School, where she teaches women how to master ethical sales and marketing strategies that deliver real results.
Links & Resources:
Connect with Jan: JanDitchfield.co or @janditchfield.co on IG and FB
Learn how to market your online course with integrity.
Build long-term relationships with your students and customers.
Find joy in selling through alignment with your values.
Rate & Review: If you enjoyed this episode, we’d love to hear your thoughts! Leave a 5-star review on your favorite podcast platform, and share how this conversation inspired your approach to course creation.
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
03 Dec 2024
#018: The Myth of Learning Styles - What You Need to Know as a Course Creator
00:12:51
Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success?
In this episode of The Art of Online Course Creation, host Shannon Boyer takes a deep dive into the widely held belief in learning styles and uncovers why they might not be the golden ticket many course creators think they are. Instead, Shannon shares evidence-backed strategies that truly enhance learning and help students achieve results.
What You’ll Discover in This Episode:
The surprising research that debunks the myth of learning styles.
Why focusing too much on learning styles can unintentionally limit students.
The difference between learning preferences and effective teaching methods—and why it matters.
How a multi-sensory approach to teaching fosters better engagement, deeper understanding, and more flexible learners.
Real-world examples of aligning teaching methods with the content itself—whether it’s learning to play an instrument or mastering geometry.
Shannon also explores how engaging students through a variety of methods builds adaptability and critical thinking skills—tools they’ll use far beyond your course.
Why You Should Listen:
If you’re a purpose-driven course creator striving to create a course that gets real results for your students, this episode is for you. Shannon breaks down complex research into actionable advice, challenging common misconceptions while providing practical tips you can apply immediately.
Subscribe now to catch Shannon’s interview with James I Bond, author of Brain Glue, where they’ll discuss how to create compelling names for your courses and businesses to boost sales.
Ready to reimagine how you teach? Hit play now and discover how to move beyond the learning styles myth to create a more engaging and effective online course!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
10 Dec 2024
#019 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
00:38:10
What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert.
James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names stick like glue—and why others don’t. From bestsellers like Men Are From Mars, Women Are From Venus to quirky products like Squatty Potty, James unpacks the strategies that make these names unforgettable.
Whether you’re brainstorming your very first course or rethinking your branding, this episode is packed with insights that will transform the way you think about naming.
Here’s What to Listen For:
The surprising reason logical names fail—and what to do instead.
A three-step process for coming up with names that resonate and sell.
The "Brain Triggers" that create emotional connections in your audience’s mind.
Fascinating stories behind some of the most iconic names in business (and what you can learn from them).
How to balance SEO with emotional appeal for online course names.
About James I. Bond
James I. Bond is a behavioral management specialist and the author of Brain Glue, a Publishers Weekly finalist for Best Book of the Year. His career spans running a top advertising agency in Montreal to consulting with Fortune 500 companies in Southern California. Through Brain Glue, James demystifies the emotional triggers that drive decision-making and teaches entrepreneurs how to make their brands unforgettable.
Learn more about James’ work and explore Brain Glue at YesBrainGlue.com.
Order the Book:Brain Glue is available now on Amazon.
Connect with Shannon Boyer: Explore Shannon’s services and book your free discovery call at ShannonLBoyer.com/Services.
Ready to Name Your Course Like a Pro?
Discover the art and science of course naming in this must-listen episode. Get inspired by James I. Bond’s stories, actionable tips, and creative insights that will help you craft a name your audience can’t resist. Tune in now and start building a course that stands out from the crowd!
To be in the know about everything online course related, please subscribe to my newsletter here.
To learn more about courses I offer and how to work with me, please check out my website here.
To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.
This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co
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