The Andrew Faris Podcast (Andrew Faris)
Explore every episode of The Andrew Faris Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 31 Jan 2023 | The 6 Biggest Factors In Retention, In Order | 00:19:18 | |
Let's talk retention, but instead of pure methods and tactics, we're analyzing the "genetic" elements of high-retention brands and products. I've got 6 of them, and I put them in order of most important to least important. The good news? If these factors don't describe your brand or products particularly well, you're the one with the power to change them. EPISODE HIGHLIGHTS
Places to follow up with Andrew: Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 07 Nov 2022 | BFCM 5: Jess Bachman From Fire Team | 00:07:05 | |
So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game.
First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each.
Reach out to Fire Team at www.fireteam.is and make sure to follow Jess on Twitter at @hirefireteam (www.twitter.com/hirefireteam).
You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com.
Intro & Outro Music: "Holiday" by The Devious Means
| |||
| 21 Jun 2023 | What Should Your ROAS Target Be? | 00:31:57 | |
Here's a conversation that everyone in DTC has had too many times: Agency: "What's your ROAS target?" Brand: "Well, what's a good ROAS on Meta?" That conversation is broken on both sides. Great agencies help brands determine that answer; great brands know it isn't as simple as that. In this episode, I'm helping you answer this question the only way you really can: with a hard look at your unit economics and customer lifetime value. IMPORTANT NEWS! The Andrew Faris Podcast is now available on YouTube! If you prefer to watch your podcasts, click here or head to www.youtube.com/@andrewfarispodcast to visit the AFP channel and subscribe. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. EPISODES REFERENCED IN THIS SHOW
OTHER LINKS FROM THIS SHOW FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 27 Dec 2023 | How To Sell Your Business For Maximum Value (With Fan Bi) | 00:50:10 | |
Fan Bi sees 10 different ecommerce businesses every week and has seen ~1,000 in the last year. That's because Fan's job is to buy DTC brands for The Hedgehog Company, the aggregator where he's the CEO. He's got 4 now and looking to add. The upshot of all that? He has one of the deepest senses of the market for ecommerce brands of anyone I know, and he can tell you very quickly if your business is set up well for an exit. So on this week's episode, Fan and I talked through what makes a good DTC brand and what kind of multiples ecommerce businesses are getting today, all so that you can focus on the right metrics for maximizing the value of yours. EPISODE HIGHLIGHTS • [00:02:28] The meaning of life. • [00:05:11] Valuation of e-commerce businesses. • [00:08:09] Impact of investor preference. • [00:10:37] Early-stage valuation and investment. • [00:14:48] Valuing ROI and Exit Strategies. • [00:15:41] Valuing businesses based on EBITDA. • [00:19:32] Changing deal structures in acquisitions. • [00:22:06] Negative CAGR and business volatility. • [00:28:32] E-commerce business challenges. • [00:29:00] Lean operations in e-commerce. • [00:32:07] Revenue quality and valuation. • [00:35:33] Cash conversion and working capital. • [00:39:14] DTC advantages and scalability. • [00:42:31] Unfair advantages in e-commerce. • [00:45:56] Tough time to be selling. • [00:48:24] Building a business for scale and profit. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit https://morenow.co and use the code AJF20 to get 20% off your first 3 months. PREVIOUS AFP EPISODES REFERENCED • "Patrick Coddou Sold Supply" (Spotify, Apple) • "Dan McCormick Is Taking 'Build In Public' To A Whole New Level" (Spotify, Apple, YouTube) FOLLOW UP WITH FAN • Follow Fan on X: @LifeOfBi • Learn More About The Hedgehog Company: https://www.thehedgehogcompany.com/ FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 04 Apr 2025 | How To Build A HUGE Volume Of High Performing Meta Ads (For Cheap) | 00:27:05 | |
BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/. ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast// Referenced Video Links for other videos:https://open.spotify.com/episode/0BOKQLVvmP0hnoPq1M0m0P?si=Zekr_FFdTqGPG830CHZg4Q https://open.spotify.com/episode/0siAjFV5WfEui8eXxOdikJ?si=y5vvyL_1QPSjeSUQB-9Wew // CHAPTER MARKERS: 00.38: Work Around For Meta Ad Limits 6:09: Diversify Ad Formats 13:44: Ad Creatives & Quality For Meta 21:45: Testing Ads & Investing In High Performing Creatives // SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 13 Jul 2023 | What It's REALLY Like To Be A Filipino Ecom Employee (With Lara Guevara) | 00:41:06 | |
When Gregg Carey hired Lara Guevara to lead operations and supply chain for his ecommerce brand, Section 119, it changed the trajectories of both of their careers. That's because Lara is not only a killer ecom professional; it's also because she lives in the Philippines, and their partnership at Section 119 was a light bulb moment that led to the founding of More Staffing, a staffing agency that connects Filipino ecom talent like Lara with other ecom operators in the U.S. and elsewhere. In fact, saying that this partnership changed their careers might be putting it lightly. Lara is now the CEO of More Staffing and credits her work as a remote employee with a U.S. based company as getting her and her family through her cancer diagnosis and treatments. More Staffing is my current podcast sponsor, and this interview is sponsored. But don't let that stop you from listening: I only take sponsored interviews if I think the content can actually be good, and this did not disappoint. We spent most of our time talking about what remote employment in the Philippines is like from the perspective of actual Filipinos. It was enlightening for me, and it will be for you too. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. EPISODE HIGHLIGHTS
PREVIOUS EPISODE MENTIONED: FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 11 Nov 2024 | The Complete Guide To Driving More LTV In Your DTC Business | 00:39:38 | |
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com #metaads #facebookads #ecommerce #advertising | |||
| 06 Mar 2025 | My $10M+ Clients Spend Most Of Their Meta Budget On tROAS Bidding. Here's How. | 00:36:03 | |
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io. //SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 01 Nov 2024 | How To Design Your P&L For Profit | 00:38:37 | |
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW
| |||
| 03 Jan 2023 | Born Primitive Just Did $1.2M In Two Hours | 00:42:25 | |
Bear Handlon isn't on Twitter, and if you aren't a CrossFitter you might not have heard much about Born Primitive. But I've seen them up close for years now and I can tell you for certain: it's one of the best ecommerce businesses you don't know. BP is a mid-8-figure brand, punctuated by putting up $1.2M in two hours to kickoff BFCM. Bear is a remarkable guy who started BP with his then-wife, Mallory, while being active duty in the Navy. Oh: and he's only now getting to Amazon and brick-and-mortar retail. So there's lots of growth left. Bear joined the podcast to breakdown the journey with me, including what he attributes BP's success to, the true driver of LTV, and how they think about the centrality of brand-building in apparel in particular. You WILL learn a lot from this episode. Give it a look, then go buy yourself the most comfortable activewear in the game. TIMESTAMPS
Visit Born Primitive at www.bornprimitive.com. Follow Andrew on Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 25 Mar 2025 | 7 Meta Ads Mistakes Costing You Insane Amounts Of Money | 00:32:49 | |
FERMATCreate funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/afADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 26 Mar 2024 | Which Product Should You Advertise Next? | 00:29:28 | |
It's not just about sales velocity. What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it? Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what? In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co/af. EPISODE HIGHLIGHTS
THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 29 Aug 2024 | Alex Greifeld Tells Me And Nasrin How To Grow A DTC Fashion Brand | 01:16:39 | |
EPISODE SPONSORS MORE STAFFING
BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET:
AFP EPISODES REFERENCED IN THIS EPISODE:
FOLLOW UP WITH ALEX
FOLLOW UP WITH NASRIN
FOLLOW UP WITH ANDREW
| |||
| 04 Jul 2023 | The Hidden Place Your Business Is Losing TONS Of Money | 00:26:03 | |
I'm convinced most ecommerce brands have a massive cost center that they have no idea exists. In fact, they probably think it's a profit-center. In this episode, I explain how deeply understanding the value each dollar your ads are creating saves you from acquiring mass amounts of unprofitable customers–and how Meta Ads has a tool built perfectly to solve this problem without you ever having to think about it again. IMPORTANT NOTE The Andrew Faris Podcast is now available on YouTube. For episodes like this one that have a screenshare, that's the best place to listen & watch. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 03 Sep 2024 | Your Ad Creative Is Too Expensive. And Also Too Cheap. | 00:26:59 | |
There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That's how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the podcast, I'm explaining exactly how to do that. EPISODE SPONSORS MORE STAFFING • Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morestaffing.co/af. FERMAT • Build funnels the same way you build ads FERMAT: https://fermatcommerce.com/. THE BEST MEDIA BUYING TRAINING ON THE INTERNET • Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip AFP EPISODES REFERENCED IN THIS EPISODE • "Taylor Holiday Interrogates My Bad Business Decisions" (Apple, Spotify) • "To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)" (Apple, Spotify) • "Jess Bachman Lights Creative Strategy On Fire" (Apple, Spotify) FOLLOW UP WITH ANDREW • Follow Andrew on Twitter: https://twitter.com/andrewjfaris • Email Andrew: podcast@ajfgrowth.com • Work with Andrew: https://ajfgrowth.com | |||
| 14 Nov 2024 | How I Turn 1 Idea Into 300 Ads | 00:32:04 | |
IMPORTANT NOTE: I put together a Notion Card with an updated version of the document I shared in this video, including links to examples of different creative formats. You can access it free here: https://bit.ly/3ADsNWA As promised, get 50% off the first month of CreativeOS + a free 3-day trial: https://www.creativeos.com/creative-os-faris FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com | |||
| 08 Nov 2024 | How The Meta Ads Algorithm Really Works | 00:30:39 | |
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com #metaads #facebookads #ecommerce #advertising | |||
| 24 Jan 2025 | 2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott) | 01:05:07 | |
INTELLIGEMS Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Barry Hott is the creator of Building Ads With Barry, a live cohort-based performance creative course launching February 3rd, 2025. Sign up for Building Ads With Barry at www.buildingadswithbarry.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 15 Jan 2025 | 8 A/B Tests Your DTC Brand Should Run RIGHT NOW | 00:26:33 | |
INTELLIGEMS Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 07 Dec 2023 | AMA #1: Bid Caps | 00:54:12 | |
You had questions about Bid Caps. I answered them. Questions ranged from why your Bid Caps are underspending, why they're overspending, and whether or not they just target lower funnel traffic you were already going to get. Hopefully this episode helps you manage your Meta Ads smarter. And if you have suggestions for my next AMA, email me or DM me on X and maybe I'll do it. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. ORIGINAL THREAD WITH QUESTIONS
REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 11 Jan 2024 | Your Winning Ads Cost $0 And You Already Made Them | 00:24:55 | |
What if you could be running ads that pushed your spend up 50% at your target metrics–and they cost you nothing to create? And also, you already made them? If you're not turning (almost) all of your existing organic content into ads, there's a good chance that's the exact scenario you're in. Today on the show: a simple but important push to get your organic content into your ad account. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE:
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 18 Oct 2024 | The Best Guide To Ad Channel Diversification I've Ever Heard | 00:50:24 | |
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at movesupplychain.com. Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af. Get the best media buying training on the Internet with ADmission from Common Thread Collective by visiting www.youradmission.co/andrew-faris-podcast. PREVIOUS EPISODES WITH JACK:
FOLLOW UP WITH JACK
FOLLOW UP WITH ANDREW
| |||
| 16 Feb 2024 | Opening The Books: Beardbrand | 02:35:55 | |
You probably know Beardbrand and its founder, Eric Bandholz. Beardbrand rose to prominence in the ecommerce landscape as they built a YouTube channel with over a million subscribers, thereby powering their customer acquisition with basically zero investment in paid marketing channels. But as the impact of their organic efforts began to fade in 2022 and into 2023, Bandholz and his team decided that they needed to crack the code on Meta Ads. The problem? This channel had never been successful for them before. So when Bandholz reached out to me to see if I could be any help as they handed the keys to a talented but green (as far as paid social is concerned) team member, Mike Lawson, I suggested he come on the podcast and build a plan from the ground-up, complete with screenshares of their actual Meta Ads account. In this episode, you'll learn exactly how I'd build an ad account almost from the ground-up centering on a consolidated, broad-targeted, Bid Cap strategy, and you'll even get a follow-up a month after our initial recording to see how their efforts were going. We referenced a lot of resources in this episode. Want access to all of them for free? Sign up for my email list below and I'll send them your way. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. WATCH MY PREVIOUS OPENING THE BOOKS EPISODE • "Opening The Books: Mixed By Nasrin": www.ajfgrowth.com/mixed EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 05 Mar 2024 | Ugly Ads Work. Trust Barry Hott (And Me). | 00:53:52 | |
"Make Ugly Ads." It's on his hat. It's on his mic. It's on his wall. Barry Hott isn't afraid to tell you as many times as you need to be told, and it's for a simple reason: he's right. Ugly ads work. Barry has a lot of years in the ecommerce/DTC/paid social/growth marketing space, and I brought him on this episode ostensibly to discuss the how and why of ugly ads. But for two guys who just love talking shop it was impossible to keep ourselves from delving into all kinds of growth strategy and media buying specifics. Strap in: Barry brought the energy and this is a fun one. Enjoy it, then go make some ugly ads. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af. FOLLOW UP WITH BARRY
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 03 Jul 2024 | Exactly How Supply Chain Executives From The Philippines Completely Changed This 8-Figure Brand | 00:52:51 | |
Gregg Carey felt overwhelmed by the number of things he had to do in his 7-figure ecommerce business. Anyone who has been in that phase knows the feeling: there's too much to do, not enough time to do it, and not enough money to hire help. Except that last part isn't true: Gregg hired Lara Guevara to take over his supply chain from her home in the Philippines, and the result was growth, profit, time, more Filipino employees, and eventually, a Filipino staffing agency that the two co-founded so other DTC businesses could experience the same. In this sponsored episode, I talk to Gregg and Lara both about their experience working together on Gregg's business (https://section119.com/) and why these relationships work so incredibly well when they're done right. EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Learn more at morenow.co/af. PAST EPISODES REFERENCED IN THIS EPISODE
FOLLOW UP WITH LARA
FOLLOW UP WITH ANDREW
| |||
| 25 Oct 2024 | The Surprising Creative Key For Making Creative That Scales | 00:30:39 | |
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast FOLLOW UP WITH ANDREW
| |||
| 05 Dec 2024 | The Most Inefficient Part Of E-Commerce Has Been Fixed | 00:46:21 | |
Lara Guevara is the CEO of More Staffing and its sister company, Move Supply Chain. Reach out to More Staffing https://morestaffing.co/af/ and Move Supply Chain at https://movesupplychain.com/ Follow Lara on X at https://x.com/supplychainlara // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 10 Jul 2024 | I Made A Major Change To My Media Buying Method | 00:27:28 | |
Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it. This episode is extremely actionable and I hope it helps you as much as it has helped my clients. EPISODE SPONSORS MORE STAFFING
BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET:
AFP EPISODES REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
| |||
| 20 Sep 2024 | Your Media Buying Is A Way Bigger Problem Than You Think | 00:21:15 | |
I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much." But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money. So I'm not going to shut up about it. Your media buying is a problem, and you need to know it. EPISODE SPONSORS BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip FOLLOW UP WITH ANDREW
| |||
| 24 Jan 2023 | Bill D'Alessandro Hates Your Bad Ecom Debt | 00:44:01 | |
Bill D'Alessandro is back! A couple months ago, Bill wrote a post that blew up in the Ecommerce Fuel forums titled "This Is An Intervention: Stop Taking Fixed Fee Loans" where he explained why the quick & easy revenue-based loans from folks like Wayflyer, ClearCo, and Shopify Capital are so much worse than they look. I'll be honest: I myself realized how poorly I had been thinking about this kind of debt, and I knew I needed to have Bill back on the show to explain more to the rest of us, especially after his episode on contribution margin had been one of my most popular ever. Bill is the CEO of Elements Brands, has a finance degree, and has personally borrowed millions of dollars of debt and equity to finance his businesses. He knows what he's talking about and is an incredible guide to revenue-based ("fixed fee") loans, credit cards, asset-based loans, SBA loans, and more. It's a great chance for you to think through the financial stack at the center of your business. Want to take Bill up on his offer to audit your financial stack? Reach out to him by heading to https://billda.com/debt. EPISODE HIGHLIGHTS
Read Bill's full article (and work with him on your financial stack!) by clicking here. Follow Andrew on Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 16 May 2023 | Sean McGinnis Is A Team Leadership Master | 00:53:26 | |
From his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand), Sean McGinnis has seen a lot. And his professional throughline is his ability to build and manage teams. In this wide-ranging conversation, Sean talks through the growth of DTC across his time in the industry, how he hires well and leads effectively, and what's next for him as he leaves Kuru. EPISODE HIGHLIGHTS
EPISODE SPONSOR Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee. FOLLOW UP WITH SEAN
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 17 Feb 2025 | The Data Doesnt Lie: E-Commerce Has Never Been Better (With Jeremiah Prummer) | 00:58:05 | |
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.// Jeremiah Prummer is the CEO of KnoCommerce (https://knocommerce.com/) and Stamped.io (https://stamped.io/). Follow Jeremiah on X at @JeremiahPrummer (https://x.com/jeremiahprummer) and on LinkedIn at https://linkedin.com/JeremiahPrummer. Subscribe to the DTC Confidence Index at https://www.dtcindex.com/. FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 11 Oct 2024 | Agency Vs In House: What Every Brand Needs To Know | 00:35:00 | |
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW Twitter: https://twitter.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 19 Sep 2023 | My 4-Step Method To High Performing Creative | 00:25:08 | |
As straightforward as it sounds: 4 steps that go into generating creative that actually performs. This is the foundation of my approach with my clients, and I've seen it produce results over and over again. Hopefully it can help do the same for you. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 23 Apr 2024 | The 5 Categories Of DTC Businesses (And Why It Matters) | 00:43:06 | |
What's your brand's pathway to profitable growth? Well, that depends: what type of brand do you have? If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth. Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
AFP EPISODES REFERENCED IN THIS EPISODE:
FOLLOW UP WITH ANDREW
| |||
| 22 May 2024 | You Send Too Much SMS & Not Enough Email (With Joel Biery) | 00:51:51 | |
Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery. Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about. On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS. EPISODE SPONSORS MORE STAFFING
BILY
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
FOLLOW UP WITH JOEL & KAPTURBOX
FOLLOW UP WITH ANDREW
| |||
| 06 Oct 2022 | The Black Friday Episode | 00:28:45 | |
You can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar.
This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3CsZROZ
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
| |||
| 29 Nov 2022 | The Hidden Driver Of Profitable Customer Acquisition | 00:17:46 | |
Creative is the key to success on Facebook Ads, right? Right. But lots of brands aren't thinking strategically about the foundation underneath creative testing that makes it possible–which means they're REALLY not thinking about how to operationalize it into their business. That means they're leaving a lot of customers and profit on the table. In this episode I walk through what drives great creative testing, and therefore profitable customer acquisition. It's obvious once I say it, but the implications are massive. Follow Andrew on Twitter: @andrewjfaris | |||
| 17 Sep 2024 | Merchant Cash Advance Showdown: Bill D'Alessandro vs. Drew Fallon | 01:00:14 | |
So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a few clicks. Should you take it? In one of my most popular episodes ever, Natural Dog Co CEO and former investment banker Bill D'Alessandro said, "Absolutely not. You're paying an absurd APR and these lenders know you don't understand the math." But Drew Fallon, co-founder and CEO of Iris Financial, says that these are borderline-miraculous products that ecom founders shouldn't take indiscriminately, but should use when they need to. So I had them on the podcast to fight it out. EPISODE SPONSORS MORE STAFFING
FERMAT
THE BEST MEDIA BUYING TRAINING ON THE INTERNET
AFP EPISODES REFERENCED IN THIS EPISODE
FOLLOW UP WITH BILL
FOLLOW UP WITH DREW
FOLLOW UP WITH ANDREW
| |||
| 06 Sep 2024 | Are We Sure AI Can Make High Performing Ads? | 00:38:23 | |
AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I'm sure I'm like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating. In this episode I'm registering my initial reflections on trying to use AI to streamline my process for making great ads, including what I think AI is good at, what it's bad at, and what I just can't stand about it. EPISODE SPONSORS BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip AFP EPISODES REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
| |||
| 23 May 2023 | Driveline Baseball Revolutionized Pro Sports. Now They're Growing An Incredible Business. | 01:00:39 | |
If you aren't a baseball fan, you might not realize that we're living through a revolution. And Driveline Baseball is right at the center of it. The data-driven baseball training company has trained thousands of high school and college baseball players, well over a hundred MLB players (including MVPs, Cy Young winners, and All-Stars), and overhauled the way teams across pro sports think about turning analytical insights into player development plans. It's an extraordinary feat, and as the acceptance of their methodology has grown over the last ~15 years, so has their business. Driveline is also one of my clients, so today on the show I talk with Driveline's CEO, Mike Rathwell, about what they're accomplished, what drives their business, where they're going from here, and the incredible opportunities you have to come work alongside me, Mike, and the best baseball players in the world. EPISODE HIGHLIGHTS
EPISODE SPONSOR Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee. FOLLOW UP WITH THE DRIVELINE JOB OPPORTUNITIES
FOLLOW UP WITH ANDREW
EPISODE MUSIC | |||
| 20 Feb 2025 | AI Is Making Creative Testing Campaigns Obsolete | 00:30:09 | |
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. AdMissionGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //SUBSCRIBE TO MY CHANNEL!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 26 Sep 2022 | Patrick Coddou Sold Supply | 00:38:51 | |
After founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro music: "Tell Me, Mama" by The Devious Means
Outro music: "Rusty Little Scissors" by The Devious Means
| |||
| 14 Aug 2024 | Taylor Holiday Interrogates My Bad Business Decisions | 01:56:05 | |
Colab with The Ecommerce Playbook! Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about:
And much more. Enjoy! EPISODE SPONSORS MORE STAFFING
BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET:
SUBSCRIBE TO TAYLOR'S CONTENT ON THE CTC YOUTUBE CHANNEL AFP EPISODES REFERENCED IN THIS EPISODE:
ALSO REFERENCED IN THIS EPISODE
FOLLOW UP WITH TAYLOR
FOLLOW UP WITH ANDREW
| |||
| 29 Nov 2024 | Lessons From The #1 TikTok Shop Store In The US | 00:50:40 | |
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. // Paul Jauregui is the cofounder of BK Beauty Follow Paul on X at @pauljauregui. Follow Paul on LinkedIn at https://www.linkedin.com/in/myover/ // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 11 Oct 2022 | Simple Modern Is An Omnichannel Monster | 01:05:34 | |
Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3rrGAYc Simple Modern's Website: www.simplemodern.com Follow Mike Beckham on Twitter: @mikebeckhamsm Follow Bryan Porter on Twitter: @jbryanporter Follow Andrew on Twitter: @andrewjfaris Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means | |||
| 21 Nov 2024 | Are Our Jobs Meaningless? (With Alex Greifeld) | 00:56:05 | |
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. // FOLLOW UP WITH ALEX: FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip | |||
| 28 Feb 2023 | What To Do When You Have Great LTV | 00:32:04 | |
Your brand has great LTV, so everything is easy. Right? Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear roadmap of how and when to generate growth AND profit can make all the difference between success and wasted opportunity. In this episode, Andrew talks about how to operate a high LTV brand, from planning where profit comes in your P&L to the specifics of how to run a Meta Ads account when you're forecasting high LTV. EPISODE HIGHLIGHTS
Mentioned in the podcast: "The 6 Biggest Factors In Retention, In Order" previous episode: Apple, Spotify. Places to follow up with Andrew: Twitter: @andrewjfaris Work with me: www.ajfgrowth.com | |||
| 31 Oct 2023 | Why Percentage Of Spend Is The Best Pricing Model For Agencies | 00:32:46 | |
Lots of people have strong opinions about how best to price an ad agencies, and I'm one of them. I've seen this from all sides: brand, agency employee, aggregator CEO, and now agency owner. After all that, I'm convinced that charging a percentage of spend is the best model for agency pricing, at least to a certain stage of DTC businesses. In this episode, I make the case for why, then tell you exactly how I price AJF Growth. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 09 May 2023 | The Answer To The Single Most Important Question In Your Business | 00:27:26 | |
It's the most philosophical I've ever gotten on the podcast, and it's all around this question: why are you actually doing what you're doing in business? What's the point? And is it creating the kind of joy deep contentedness that you're longing for at the core of who you are? This is an easier question to ask than to answer, but as my own business has filled up its capacity and my earning has exceeded my expectations, I'm working through it myself. On this episode, I'm asking these questions and telling you my answers. EPISODE HIGHLIGHTS
OTHER EPISODES REFERENCED IN THIS SHOW:
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 05 Sep 2023 | The Compounding Value Of Focus | 00:26:52 | |
A few months ago I started making a series of changes in my business. I cut work that I was good at, but not great at. I began building processes to outsource tasks that others good do just as competently as I could. And I eliminated almost the entirety of my "hourly consulting" business. The result? I'm wrapping up Q3 and heading into Q4 with the most profitable, most energizing, least anxiety-producing version of my business I've had yet. The whole thing has served as yet another reminder to me of a truth I've learned before, but find myself having to keep relearning: insofar as you're able, focus on the highest value parts of your work. Doing so pays massive dividends both financially and for quality of life. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 30 Jan 2024 | How Changing Your Offer Can Overhaul Your Ad Performance | 00:30:35 | |
I've always said that the offer is the foremost driver of performance in direct response advertising. But I haven't always aligned my actions with that thought. But after some recent & massive client wins centering on running the same ads to new offers, I've been reminded of just how crucial it is to get this right. So in this episode, I'm categorizing defining what I mean by "offer" and categorizing offer type that can move the needle for different kinds of brands. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 12 Mar 2024 | Jack Rubin's $50M Playbook? Extreme Focus. | 00:39:43 | |
I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the best DTC businesses I've seen from the inside. So there's lots to share. In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af. REFERENCED IN THIS EPISODE
FOLLOW UP WITH JACK
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 06 Nov 2024 | The Sneaky Simple Way To Build A $50M Ecommerce Business | 00:30:39 | |
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW
| |||
| 08 Aug 2023 | You Should Consider A Quiz | 00:21:53 | |
In a straightforward, tactical advice episode, I make the argument that more ecom stores should consider using quizzes as a core part of their customer acquisition funnels. Quizzes are fun, engaging, yield loads of customer data, capture email & SMS info at massive rates, and maybe most crucially, are highly effective at guiding customers to the exact right product for them. What's not to love? SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. RESOURCES REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 21 Feb 2023 | With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own | 00:32:43 | |
There's just no one else quite like Isaac Medeiros that I know of in ecommerce. With a team of a ~dozen creators, 16 freelance scriptwriters, multiple YouTube & TikTok accounts, and now a Discord channel, Isaac has taken the content-driven approach to DTC to a whole different level. The result: a fast-growing, profitable DTC brand with a PNL that doesn't look like any others I know of in the space. I chatted with Isaac about what it really takes to build a machine like the one he has–and whether or not other brands should seek to copy his model (on this question, his answer may surprise you). EPISODE HIGHLIGHTS
Places to follow up with Isaac: Follow Isaac on Twitter: www.twitter.com/theisaacmed Places to follow up with Andrew: Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 30 Apr 2024 | Nasrin's Apparel Brand Is Growing Fast & Profitably | 00:56:33 | |
Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency. So how has it gone since that first conversation? On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business. EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morenow.co/af. SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:
REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
| |||
| 22 Apr 2025 | Advanced Meta & Google Ads Media Buying Principles (From A Math Ph.D.) | 00:50:51 | |
BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X https://x.com/andreilunev.//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com//In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what’s next in paid media strategy, this episode delivers real-world frameworks and technical insight you won’t hear anywhere else.// CHAPTER TITLES: 3:00 - Why Bid Caps Is The Go To For Media Buying 10:08 - Effectiveness of Manual Bids In Meta 20:32 - Challenges of Reliable Bidding In Google 26:10 - Helpful Tools For Digital Ads 33:00 - Analyzing Google Data Trends 42:00 - Do Ugly Ads Really Work? | |||
| 13 Oct 2022 | Bonus: Bryan Porter's New Channel Growth Framework | 00:12:04 | |
In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it.
You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/
Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & outro music: "Holiday" by The Devious Means
| |||
| 21 Mar 2023 | Panagiota Hatzis Knows How To Scale | 00:45:56 | |
So your business is growing? That's great. But it also comes with complications. Every team member you add means another line of communication, another position description to right, another onboarding process to nail, and another person to loop into the systems & processes that make your business work. Panagiota Hatzis has seen all of this, and she's helped multiple organizations navigate growth to set themselves up for successful scale. On this episode, we talk about how good process helps you stay lean (and saves you money), how to recruit & retain top tier talent, how to think about compensation, and how to actually get everyone to use your task management software. Panagiota is a longtime human resources executive in the ecommerce space, including alongside me at Common Thread Collective, where she was the VP of Differentiation. Now she's the founder/CEO of Kati Kalo Consulting, where she's bringing deep insight into team dynamics, recruiting, onboarding, and process building to all kinds of growing organizations. EPISODE HIGHLIGHTS
Special thanks to this week's sponsor, More Staffing. Add incredible talent from the Philippines to your team with More Staffing at www.morenow.co. Work With Panagiota:
Follow Up With Andrew:
Music:
| |||
| 16 Oct 2024 | Exactly How To Use Humor To Build A More Profitable Brand | 01:01:29 | |
SPONSORS Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast LIANNA'S PREVIOUS AFP EPISODE FOLLOW UP WITH LIANNA
FOLLOW UP WITH ANDREW
| |||
| 11 Jan 2024 | Let's Fix Your Supply Chain And Save You A Ton Of Money (With Lara Guevara) | 00:57:02 | |
One of the most common pieces of advice I give ecommerce operators is to hunt for savings in their supply chain so that their unit economics can better. Supply chain savings go straight to the bottom line (or open up more room for you to spend on customer acquisition). It's good advice, but it often isn't actionable, because there is an obvious follow-up question: How? Lara Guevara knows the answer, and on this episode of the show, she tells you. We talked about knowing your suppliers' suppliers, negotiating freight forwarding, and thinking intelligently about exchange rates. It's all doable, and if you don't know where to start, Lara is ready to help. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit https://morenow.co and use the code AJF20 to get 20% off your first 3 months. REFERENCED IN THIS EPISODE
FOLLOW UP WITH LARA
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 18 Apr 2025 | What Smart Brands Are Doing About Tariffs (And You Should Too) | 01:12:12 | |
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.//Lara Guevara is the CEO of Move Supply Chain, a Philippines-based supply chain agency, and More Staffing, a hiring firm to help you find, recruit, onboard, and train incredible Filipino talent for your business. Visit Move Supply Chain at https://movesupplychain.com and More Staffing at https://morestaffing.co/af. //CHAPTER TITLES: 2:18 - Helpful Ideas To Work Through Tariffs For Ecommerce 7:59: Exploring Other Countries Besides China For Sourcing 12:00: Trade Offs Using Vietnam 23:09 - Stockpiling Inventory To Save Costs 36:02 - Could Tariffs Be Good For Ecommerce Brands? 59:02 - How Businesses Can Adapt To Higher Tariffs//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 28 Jan 2025 | Attribution For Meta Ads & Omnichannel Brands Is Simpler Than You Think | 00:27:20 | |
MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. ADMISSION Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 30 Oct 2024 | Rabah Rahil Surveys The Evolving Landscape Of Ecommerce | 00:47:11 | |
Rabah Rahil is the CMO at FERMAT. Follow him on X at @rabahrahil. Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // FOLLOW UP WITH ANDREW
| |||
| 29 Sep 2022 | Bonus: Patrick's Insights On The Market For Ecom Brands | 00:05:13 | |
Bonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses.
Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe)
Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris)
Email Andrew about the podcast: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
Intro & Outro Music: "Holiday" by The Devious Means
| |||
| 10 Oct 2023 | Exactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos) | 00:51:07 | |
I've never done an episode like this ever before. Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed him and said, "Let's talk more about all of these." So that's what we did: from 1-10, we went piece by piece through each of the points on the list and kicked them around. This episode is good because Nate is right about so much. Calls to stop touching your ad account, spend money no matter what, and, of course, make sure you've got that dog in you–they're various levels of wise and counterintuitive. Nate is currently the Head of Marketing at Original Grain and formerly ran growth at Dugout Mugs. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://www.morenow.co. FOLLOW UP WITH NATE
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 12 Sep 2023 | Patrick Coddou, One Year After The Exit | 00:47:39 | |
About a year ago, I released the first interview I ever recorded for The Andrew Faris Podcast: an interview with Patrick Coddou after he'd officially sold Supply. Selling Supply was a big moment, not just because every exit is a big movement, but because Patrick had become a core member of the ecommerce community, regularly offering up both help and questions as he built along the way. So a year later, we caught up: what's Patrick been doing since selling? What's life really like after the exit? Did he have seller's remorse? Is he just going to sit on the beach forever, and if so, is "retirement" all its cracked up to be. The conversation ended up being a wide-ranging exploration on business, wealth, faith, family, and priorities. I, for one, thought Patrick came full of insights. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. RESOURCES REFERENCED IN THIS EPISODE
FOLLOW UP WITH PATRICK
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 15 Aug 2023 | Ezra Firestone's Prescription For REAL Profit | 00:43:30 | |
"Serve the world unselfishly and profit." That's the tagline that Ezra Firestone appends to his work, and he's dead serious about it. As the CEO of Boom! By Cindy Joseph and of Overtone, plus the Founder of Zipify and SmartMarketer, he's one of the most seasoned and trustworthy voices in ecommerce. That is reason enough to have him on my podcast, but I am particularly interested in Ezra's approach to the word "unselfishly." So we spent most of this episode exploring the deeper questions of life and business: what is "profit" really? What's the goal of making a lot of money? How can we generate meaning and joy in life? Ezra is one of the most reflective thinkers I've been around on these topics, and my big hope for this episode is that it will spur similar reflections for you. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. FOLLOW UP WITH EZRA
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 27 Nov 2024 | Taylor Holiday's Vasectomy Went Amazing | 01:45:05 | |
Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // Taylor Holiday is the founder and CEO of Common Thread Collective. Follow Taylor On X: @taylorholiday Work With Common Thread Collective: www.commonthreadco.com // SUBSCRIBE TO MY CHANNEL! // FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 04 Oct 2024 | This Is The AI Tool That Will Revolutionize Ecommerce (With Jacob Posel) | 00:50:04 | |
Jacob Posel is a Senior Software Engineer at Common Thread Collective. Follow him on X at @dtcjacob. EPISODE SPONSORS BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET
FOLLOW UP WITH ANDREW
| |||
| 20 Feb 2024 | Creative Testing Campaigns May Be The Biggest Cost Center In Your Business | 00:35:18 | |
"Test creative until you have statistically significant results, then scale the winners based on that." That seems like good advice on first glance. How can you disagree with methodical testing that's attentive to good statistical principles? Because it's almost impossible to actually do without burning huge amounts of money on Meta, for one, and for two, it's unnecessary anyway, since Meta's machine learning can use better methods of forecasting your creative's performance than frequentist-style stat sig tests. Yes, this one is getting into the weeds. Hopefully it helps clarify more of why you absolutely positively should not run auto-bid creative testing campaigns on Meta. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 17 Oct 2023 | Building The Process For Meta Ads Success | 00:29:34 | |
I've come to think of scaling a Meta Ads account as happening in two stages: Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem. But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge. On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE:
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 30 May 2023 | There's No Such Thing As "Revenue" | 00:24:47 | |
I tweeted a version of that episode title not long ago. It's nonsense: there is, of course, such a thing as revenue. But in DTC, revenue is also one of the metrics I reference the least often. Instead, I'm constantly breaking it down into two smaller metrics, both of which tell me a lot more: New Customer Revenue and Returning Customer Revenue. In fact, those are the first two things I look at when I analyze a business. In this episode I'll not only explain how I do that, but why I believe developing that same instinct is at the foundation of good growth thinking for every ecommerce brand. EPISODE HIGHLIGHTS
EPISODE SPONSOR Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee. OTHER EPISODES REFERENCED IN THIS SHOW FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 12 Jun 2024 | Opening The Books: Zollie | 01:41:32 | |
WHAT IS OPENING THE BOOKS? "Opening The Books" is my series of live-recorded coaching calls with brand operators who get my time for free in exchange for recording the call, including showing actual ad accounts and other financial data on the call. For more info and resources from this episode, visit www.ajfgrowth.com/zollie EPISODE SUMMARY Sarah Resnick has been helping crafters and, more specifically, weavers create beautiful custom projects for years. And as she did, she realized something: people need help understanding how color works. So she spent two years developing a product that can help makers of all kinds get better at making color decisions more effectively without going to the trouble of learning the intricacies of color theory. The product is brilliant: it's a simple deck of cards that takes the customer by the hand through the decision-making process on their projects. Sarah realized that the product had big potential for one of her brands, Zollie, so she got together with Andrew for a specific request: how can she launch the product as effectively as possible without a monster budget? So on this Opening The Books, Andrew coached her through the entire process on each of her channels. They talked about how to handle hype emails, building product-specific lists, and how to approach it in her Meta Ads account. EPISODE SPONSORS
THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET: • Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: www.youradmission.co/andrew-faris-podcast WATCH MY PREVIOUS OPENING THE BOOKS EPISODES
FOLLOW UP WITH ANDREW
| |||
| 28 Feb 2025 | Cuts Clothing Scaled Past $50M With His Operations Playbook (With Sean Christman) | 00:55:05 | |
MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // Sean Christman is the VP of Operations at Cuts Clothing, a DTC apparel business doing over $50M in annual revenue. Follow Sean on X at https://x.com/seanchrstman. Book consulting time with him on MentorPass at https://mentorpass.co/me/seanchristman. FOLLOW UP WITH ANDREW Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 06 Apr 2023 | Andrew Youderian Surveys The Ecommerce Landscape | 00:45:46 | |
Today's interview is with one of my very favorite people in ecommerce, Andrew Youderian. Andrew is the founder of E-commerce Fuel, an online community of 7-figure & higher ecommerce store owners. Ecommerce Fuel is the best-run online community I've ever personally seen, so I started by asking Andrew what makes great online community. From there, the conversation shifted to his unique perspective (as the head of a community of over 1,000 ecom store owners) on the state of the ecommerce landscape, how hard or easy things are right now relative to the past, and ecom operators' current & ever-complicated relationship with Amazon. We close by giving Andrew a taste of his own medicine: we ask him some lightning round questions, just like he does with his guest on The Ecommerce Fuel Podcast. EPISODE HIGHLIGHTS
THIS WEEK'S SPONSOR: More Staffing Hire incredible virtual professionals from the Philippines at a fraction of the cost of domestic employees with help from More Staffing. Head to www.morenow.co to get started. FOLLOW UP WITH ANDREW YOUDERIAN Join Ecommerce Fuel yourself. Listen to the E-commerce Fuel Podcast. Follow Youderian on Twitter: @youderian. FOLLOW UP WITH ANDREW FARIS Follow Andrew on Twitter: @andrewjfaris. Work with Andrew: www.ajfgrowth.com. Email Andrew (including about advertising on The Andrew Faris Podcast): podcast@ajfgrowth.com. MUSIC Intro Music: "Tell Me Mama" by The Devious Means Outro Music: "Rusty Little Scissors" by The Devious Means | |||
| 17 Jan 2023 | It's The CEO's Job To Be Pessimistic | 00:17:23 | |
You didn't become an entrepreneur because you think, "Nothing will work out and I won't even try." Quite the opposite. But if you're the CEO of your company now, it's your job to flip that instinct around and start asking, "How will this go wrong?" For optimists like many of us, that's not intuitive. But it's necessary. In this episode I'll explain why. TIMESTAMPS
Follow Andrew on Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 12 Dec 2023 | Ju Rhyu Had A $630MM Exit. Is She Happy Now? | 00:43:50 | |
It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. OTHERE AFP EPISODES REFERENCED IN THIS EPISODE
FOLLOW UP WITH JU
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 06 Feb 2024 | Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands | 00:56:34 | |
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back. This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging. EPISODE HIGHLIGHTS
EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit www.morenow.co and use the code AJF20 to get 20% off your first 3 months. AFP EPISODES REFERENCED IN THIS EPISODE
OTHER RESOURCES REFERENCED FOLLOW UP WITH CODY
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 14 Feb 2023 | You Don't Need An Attribution Tool | 00:37:27 | |
Are you SURE you need that attribution tool you're paying for? I'm not. The closer I've looked at the performance of the brands that I work with, the more convinced I have become that third party attribution tools don't provide incremental insights at best and are overtly misleading at worst. Today on the show I make the case that you should carefully evaluate whether or not your attribution tool is actually providing you any value–and I'll tell you exactly how I do that with my clients. EPISODE HIGHLIGHTS
REFERENCES FROM THE EPISODE
PLACES TO FOLLOW UP WITH ANDREW
Music Intro: "Tell Me Mama" by The Devious Means | |||
| 13 Jun 2023 | The #1 Skill In Media Buying Right Now | 00:22:57 | |
There once was a time when being a great media buyer was all about the ability to allocate budget, target customers effectively, and analyze & optimize the performance of each ad in the account. Those days are behind us. Which raises a question: what do media buyers even do anymore? Well, they still do a lot, and Andrew maintains that media buying is actually harder now than it has ever been. In this episode, Andrew explains the foundation of great media buying today by highlighting the #1 skill from which all other skills flow. IMPORTANT NEWS! The Andrew Faris Podcast is now available on YouTube! If you prefer to watch your podcasts, click here or head to www.youtube.com/@andrewfarispodcast to visit the AFP channel and subscribe. EPISODES REFERENCED IN THIS SHOW
FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 11 Jan 2025 | Why Is This $200M/Year Brand Starting From Scratch? | 00:57:03 | |
FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 21 Mar 2025 | My EXACT Guide To Ecom Forecasting For Profitable Growth | 00:31:00 | |
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 09 Sep 2024 | Your Brand Is Too Boring. Lianna Can Help You Fix It. | 00:54:16 | |
If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny. In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same. EPISODE SPONSORS BILY
THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip REFERENCED IN THIS EPISODE
FOLLOW UP WITH LIANNA
FOLLOW UP WITH ANDREW
| |||
| 24 Dec 2024 | He Went From $5M to $100M In 2 Years By Building A Brand Intelligently | 00:52:09 | |
MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 08 Apr 2025 | Brutally Honest Lessons That Made Ben Perkins Profitable in E-Commerce | 00:54:00 | |
MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. INTELLIGEMS Intelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Referenced Links for other videos:https://open.spotify.com/episode/3CQFzGTJpQMhduEnge301d?si=p1_rGgVXSfCc1W1KBh8VWg https://open.spotify.com/episode/40jKOgLXxRmxCYeWtHpbYZ?si=OSh1rjKgR_eAxxU1GBFi3w//CHAPTER MARKERS:1:37: Who Is Ben Perkins and &Collar 4:15: How Slow Growth Became Profitable 10:00: Climbing Out Of Debt 29:07: Digital Ad Spend 35:10: Supply Chain & Manufacturing 46:37: The Future of &Collar//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 11 Jul 2023 | 7 Reasons Your Bid Caps Aren't Spending | 00:27:23 | |
It's one of the most common questions I get: "I love the idea of Bid Caps, but every time I try to use them, they just don't spend as much as I want them to. How come?" There are a lot of potential answers, and today on the show, I've got 7 of them for you. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. PREVIOUS EPISODE MENTIONED: FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 22 Oct 2024 | How Cost Caps Will Perform At BFCM (And What To Do About It) | 00:33:28 | |
Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af. Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af. Get the best media buying training on the Internet + a free coaching call with an experienced manual bid media buyer when you sign up for ADmission at www.youradmission.co/andrew-faris-podcast // FOLLOW UP WITH ANDREW
| |||
| 24 Jul 2024 | Mehtab Bhogal Has 8 Actionable Ways To Juice DTC Profits RIGHT NOW | 01:03:24 | |
Mehtab Bhogal is obsessed with growing profitable DTC brands. His team at Karta Ventures own majority stakes in 2 ecommerce brands and minority positions in 8 more. They see a LOT of brands and have big incentives to grow them profitably. In this episode, Mehtab explains how to negotiate your shipping rates, save big on Google Ad spend without sacrificing growth, how to capture more of the money your customers came to spend by thinking like a hotel, and much, much more. If you don't pause this episode multiple times to implement what he says, you only have yourself to blame. EPISODE SPONSORS
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
REFERENCED IN THIS EPISODE
FOLLOW UP WITH MEHTAB
FOLLOW UP WITH ANDREW
| |||
| 07 Feb 2023 | Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience | 00:38:43 | |
Matt Bertulli has seen a lot: he's run a successful agency, raised venture money, and now runs two large and fast-growing ecom brands in Lomi and Pela Case. Which means he's thought a lot about how important it is to do at least one really important thing right: nail your customer experience. Matt joined me for a wide-ranging discussion on how to make sure you do that, how that creates value in your business, and how the visual design of Lomi creates ongoing value for the brand. Follow Matt on Twitter: @mbertulli Twitter: @andrewjfaris Music Intro: "Tell Me Mama" by The Devious Means | |||
| 15 Apr 2025 | The No-Debt Playbook Behind Flux Footwear’s Growth | 01:12:38 | |
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Isaac Mertens is the Co-Founder & CEO of Flux Footwear, a mid-8-figure footwear brand running at a 15-20% profit margin. Reach out to Isaac via LinkedIn at https://www.linkedin.com/in/isaac-mertens-5b107964/.//CHAPTER TITLES: 00:58 Sec - Origin of Flux Footware 5:48 - What Products Launched Flux Footware 10:00 - Google Trends 14:50 - Self Financing & Profit Growth 23:28 - Building Customer Loyalty 36:34 - Levers of Impacts In Your Business 44:40 - Ad Creation & Content //SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 28 Dec 2022 | Taylor Holiday & Richard Gaffin Reflect On Failure & Wisdom (Ecommerce Playbook Colab!) | 00:40:50 | |
It's the "very special episode" time of year and I'm doing my part. To round out 2022, I joined up with The Ecommerce Playbook Podcast for a colab episode where Taylor Holiday (CEO of Common Thread Collective), Richard Gaffin (Senior Copywriter & Podcast Cohost at CTC) and I reflected on the unique ability of failure to form us and teach us for the long term. Whether it's been a great or terrible year for you in 2022, there's something here for you to chew on. Places to follow up with Taylor, Richard, CTC, & The Ecommerce Playbook Podcast: Listen to The Ecommerce Playbook. Places to follow up with me: Follow me on Twitter: @andrewjfaris Intro Music: "Tell Me Mama" by The Devious Means | |||
| 07 Jan 2025 | The 4 Hardest Things About Cost Caps (And What I Do About Them) | 00:29:42 | |
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMS Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 17 Dec 2024 | The Details Of Managing Cost Caps Day To Day | 00:36:46 | |
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. MOVE SUPPLY CHAIN Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com. // To get the Unit Economics Calculator with the Delayed Purchase Multiplier calculator that I showed in this episode, sign up for my email list at https://ajfgrowth.com. The dynamic UTM string to add to your ads is: utm_source=meta&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&fbadid={{ad.id}} // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||
| 11 Nov 2022 | BFCM 5: Taylor Holiday From Common Thread Collective | 00:05:20 | |
It's the last day of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. To close out the week, I just couldn't stay away from my business partner, friend, and former CTC & 4x400 colleague and boss, Taylor Holiday. Taylor's got one last tip for BFCM focused on making sure you understand your finances. As he's said elsewhere: the next DTC winners will be those who are operationally excellent, and he's got some help for you to do that here. You can follow Taylor on Twitter at @TaylorHoliday, work with Common Thread Collective by visiting their website, and/or click here to check out CTC's learning & early stage growth community, Admission. Follow me on Twitter at @andrewjfaris. Intro & outro music: "Holiday" by The Devious Means | |||
| 08 Dec 2023 | My Exact Creative Testing Method For Meta Ads | 00:24:25 | |
Everyone knows that when you launch new creative in your Meta Ads account, you need to launch it into a creative testing campaign to see how it performs, then, if it's a winner and has accumulated some spend and social proof, move it into your scaling campaign to run against your other winners. Right? Not only do I think this is wrong; I think it's downright foolish and expensive for the vast majority of advertisers. So today I'm telling you exactly how I test new creative and scale winners. Hint: it's way simpler than you think. SUBSCRIBE ON YOUTUBE The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast. EPISODE HIGHLIGHTS
EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co. REFERENCED IN THIS EPISODE: FOLLOW UP WITH ANDREW
EPISODE MUSIC
| |||
| 13 Dec 2022 | Stop Testing New Ad Creative | 00:26:58 | |
Is there anything more certain in digital advertising than the importance of regularly testing new ad creative? Most people (including me!) would usually tell you that the answer is a resounding "no." But this week on the podcast, I lay out the case for when and why you should quit the creative testing if you really want to get the most out of your ad account. Follow Andrew on Twitter: @andrewjfaris | |||
| 24 Feb 2025 | 10 Hard Truths About Ecommerce No One Tells You - My 10 Year Journey | 00:43:11 | |
BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com | |||
| 21 Jan 2025 | 7 Ways You're BLOWING Money In Your Ecommerce Business | 00:27:49 | |
MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af INTELLIGEMS Get 20% off your first 3 months of the ultimate profit-optimization tool for DTC brands with the code FARIS20 here at https://intelligems.io/andrew-faris-podcast // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY PODCAST! FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com | |||