That's What C! Said (Counterintuity)

We’re always scouting for people making the world a better place. Bobby Click is one of those people.

In this powerful episode, Lee joins Bobby, the dynamic executive director of Safe Sport Matters, to tackle one of the most critical issues facing youth sports today: abuse prevention. Drawing from his background as a public defender and seasoned investigator, Bobby brings expert knowledge and shows a passionate commitment to protecting youth athletes.

What you'll discover:

Abuse is everywhere
From local community programs to national sports leagues, abuse can occur anywhere. Bobby shares real-world examples and high-profile cases, illustrating the necessity for vigilance and robust policies.

“While I was at the U.S. Center for SafeSport, we were getting anywhere from 150 to 200 reports of abuse a week." — Bobby Click

How to prevent it
Bobby explains the different types of abuse — sexual, physical, and psychological — and offers insights into effective prevention measures within youth sports programs.

Why education matters
Discover why mandatory training for coaches, staff, and volunteers is essential. Bobby highlights how education can empower teams to recognize and prevent abuse, fostering a safer environment for all participants.

Holding organizations accountable
Learn how thorough investigations and accountability measures can strengthen the integrity and trustworthiness of sports organizations. Bobby discusses the role of external investigators and the importance of responding to allegations effectively.

Bobby’s story will leave you informed, inspired, and ready to take action. Whether you’re a sports organization leader, a coach, or a concerned parent, this episode is packed with invaluable insights to help champion safety in youth sports.

https://uscenterforsafesport.org/parents/ (Parents training) 

https://safesporttrained.org/#/public-dashboard (youth) 

https://safesportmatters.com/

Bobby Click bclick@emfig.com

Learn how in this episode of That’s What C! Said.

Vision? Check. Branding and voice? Check. Marketing strategy? Check. But... what about budget?

If you've been following planning series for 2024, you've set a goal, created strategies and tactics to get there, and planned each step. Now what’s your capacity to tackle these projects? Do you have enough people power? What are the costs of execution?

In this episode of C! Says, Lee Wochner highlights the need to scrutinize expenses and review revenue sources critically. Regularly checking your budget will be vital to the execution of your marketing plans and success of your company.

Tune in to That’s What C! Said for insights on navigating 2024! 📊💡

Budgeting worksheet.

In our inaugural episode, Counterintuity creative director and co-founder Amy Kramer shares tips on how nonprofits and public agencies can get the most out of their relationship with a digital marketing agency. Amy explains why having a good design eye makes a difference in your success, why the rock star Sting continues to motivate her — plus more!

In this enlightening episode, Lee sits down with Wendy White, CEO of Face It Together, to discuss a pioneering approach to fighting addiction that's reshaping how restorative support and care are provided.

Is it time we rethink how to approach client interactions, community integration, and personalized support?

Whether you're dealing with education, mental health, homelessness, or more, the core principles from this episode will elevate your impact and reach.

Holistic care: Discover Face It Together's radical approach to addiction, which prioritizes overall life improvement over sobriety alone. This model is driven by data and personalized support, focusing on the individual's broader social, economic, and personal context.

Peer coaching as a tool for change: Uncover the significant role of peer coaching in recovery and how these principles can be adapted to enhance the care you provide, regardless of the sector.

Supporting the supporters: Explore how Face It Together uniquely offers support programs for the loved ones of individuals struggling with addiction, a critical but often neglected aspect of recovery processes.

Applying these methods to your organization: Whether you deal with health, housing, education, or community development, the principles of holistic support and personalized care can revolutionize your approach.

https://www.wefaceittogether.org/

https://www.linkedin.com/company/face-it-together/

In this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is reimagining the donation experience by pooling donor contributions and providing transparent impact reports that include photos, videos, and even GPS coordinates.  

Will explains why his 100% donation model sends every penny to the field, using a separate fund for operational expenses. You’ll hear about MyCharity’s unique approach to vetting nonprofits and plans to scale its impact by working with small-to-medium businesses and grassroots organizations. 

Tangible takeaways for you: 

• Build trust with transparency. Learn how a 100% donation model can enhance donor confidence and set you apart. 

• Tap into corporate partnerships. Discover how small-to-medium businesses can boost your funding and visibility — even without a full-scale CSR department. 

• Prioritize storytelling. Real, data-backed impact stories resonate most with donors. Will explains how to use photos, videos, and even GPS data to demonstrate results. 

• Diversify your revenue streams. Whether it’s grants, individual donors, or operational contributions, you’ll get tips on balancing fundraising for both impact and sustainability. 

Curious about the future of online fundraising? Listen now. 

Josh Weltman is a madman, an advertising guy who served as the advertising guy as co-producer on the show Mad Men during its seven seasons. What qualified for him doing this were decades of creative advertising work for clients such as Carl's Jr., Teleflora, Whole Foods, BMW, and Doritos.

What makes him mad now though, is the bad advertising being done by the Democrats, especially when he thinks they've got a winning story. In 2020, he's stood up his own campaign for Elizabeth Warren and now he's ready to do it again in 2024, this time for Joe Biden. We'll talk with Josh to find out what makes for advertising that works, how you get your message to leap from the pack, and how the Biden campaign can win again.

In this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care, and community resources to help kids thrive. Shelly tells her story and shares practical strategies that every nonprofit leader can use to grow their organization, engage supporters, and build a strong, mission-driven team. 

Get practical tips on how to: 

Build marketing connections that expand your network and influence 

Get tips on building real relationships with local leaders and service clubs. These connections can make your nonprofit more visible, trusted, and supported by the community. 

Craft impact-focused stories to deepen donor engagement 

Find out how to move beyond just “telling” your mission. Impact stories that show real change help supporters connect emotionally, keeping them engaged and invested. 

Develop a more diverse, resilient funding strategy 

Learn why balancing funding sources — grants, donors, corporate partners, and fees — can give your nonprofit financial stability and flexibility. 

Engage on social media to build community, not just to inform 

Discover how to make your social posts more engaging and shareable. Focus on storytelling and conversation to build an active online community around your cause. 

Cultivate a workplace culture that retains and energizes staff 

Hear ways to support your team’s well-being with mental health days, recognition, and growth opportunities. A strong, happy team brings more passion to the mission! 

Listen in for practical tips from Lee and Shelly to sharpen your nonprofit’s marketing, funding, and team culture. 

In this episode, Scott Mason joins Lee to talk about how his team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support their life-saving services for domestic violence survivors.

Here’s what they do:

Direct mail as educational outreach: Rose Brooks Center enhances its direct mail by including essential resources like safety plans. This approach educates and informs recipients, turning each mailing into a powerful tool for awareness.

Tip: Blend fundraising with mission-driven content to achieve multiple goals with your communications.

Personalized donor stewardship: Rose Brooks Center excels in personalized stewardship, maintaining strong relationships with supporters through tailored communication.

Tip: Effective personalization makes your donors feel directly connected to the impact of their contributions, leading to greater engagement and increased giving.

Cross-channel engagement: Rose Brooks integrates QR codes in printed newsletters, connecting traditional and digital fundraising. This approach ensures all donor preferences are accommodated, boosting contributions.

Tip: You can implement similar strategies to track engagement and facilitate online donations, even from those who prefer physical mail.

Impactful events: Events like Rose Brooks’ Safe Futures Brunch serve dual roles—raising awareness and engaging new advocates.

Tip: Design events to do more than just fundraise. Use them as platforms to educate, inspire, and turn attendees into long-term advocates for your cause.

Whether you're looking to deepen donor relationships, enhance your outreach, or create special events that truly connect with supporters, this episode is packed with actionable insights that will help you drive deeper impact in your community.

Don’t miss out on these powerful tools to take your mission further. Listen now.

https://rosebrooks.org/

In this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.

Facing your own crisis?
Strategic crisis management can offer a lifeline. Understand the steps and strategies employed by Zdunek to steer the Pasadena Symphony and Pops away from the brink of closure, offering a roadmap for nonprofit leaders facing similar crises.

Struggling to engage your community and stakeholders?
Discover how effective engagement can turn the tide. Learn the art of rallying community support and engaging stakeholders effectively, a pivotal move that played a significant role in the organization's recovery and future sustainability.
Marketing can be the secret weapon in your turnaround.
Discover how Lee Wochner and the Counterintuity team’s marketing expertise helped transform the public image of the Pasadena Symphony and Pops, making the case for the vital role of creative branding and targeted communication in reviving and sustaining nonprofit organizations.

Need a dream team to navigate through storms?
Zdunek shares his approach to assembling a visionary team capable of executing the organizational turnaround, emphasizing the importance of leadership in guiding nonprofits through challenging times.

Looking to future-proof your organization?
The episode provides strategies for ensuring the long-term success of a nonprofit, highlighting the importance of innovation, community connection, and adaptive organizational structures.

If you are navigating your organization through turbulent waters, looking to enhance public engagement, or laying the groundwork for a thriving future, this podcast episode offers a treasure trove of strategic insights and practical advice.

www.pauljanzdunek.com

In 2020, Jamie Keyser Thomas left her position as a community manager and liaison for the Walt Disney Company in order to assume the leadership of her local Chamber of Commerce in Burbank, California. And then the COVID pandemic hit, and everything she was walking into changed.

What was it like, shifting gears from representing a well-oiled Fortune 50 company to instituting big change to a nonprofit organization at a time when all the economic and societal cards had been reshuffled?

We’ll talk with Jamie to learn what she did, how she did it, and what’s next, on this week's episode.

You have your vision. Your brand. Your voice. Your strategy. What's next? Marketing. Now that you've identified your starting point and destination, it's time to chart the path between them. Map out the steps you need to take, key landmarks for progress, and the necessary stops for recalibration along the way. What social media platforms should you use? Mobile or desktop? Do people still read emails?

In part two of Counterintuity CEO Lee Wochner's "Planning for 2024" series, discover the ways you can create a thorough and successful marketing plan.

Create a marketing plan worksheet.

Our host Lee Wochner speaks with Mark Stephenson, an accomplished actor, administrator, civil servant, church pastor, and board member. The conversation focuses on leadership, his advocacy for embracing diversity, traveling to unfamiliar places and engaging in meaningful conversations and shared experiences as ways to bridge divides and promote understanding.

Dan Schnur is a fierce optimist and a tireless advocate for his causes. In this episode, he discusses the importance of motivating and persuading in the period of disruption that we are in right now and gives a 10-year outlook for the United States. (Spoiler: There are reasons to be optimistic.)

Bruce Dundore, former creative director for Jaguar Land Rover and partner in the branding agency Fundamental Group, shares strategies for how to change people’s minds. He should know, with years of conceptualizing and developing notable campaigns and messages refuting Big Tobacco, extolling the benefits of early childhood learning, and addressing other issues in the public sector, with nonprofits, and in the corporate arena.

While spinning lots of fun stories with Lee, Bruce helps us understand why your marketing always needs to start with your story — and how to develop that story, and how to build your marketing from it.

Anti-smoking campaign: Bob, I've got emphysema

In this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you're looking to boost donations, engage volunteers, or grow awareness, Jaclyn breaks down essential tips that every nonprofit leader needs to hear.

What’s the #1 thing you need to know about your audience before creating content?

Spoiler: It’s all about speaking their language, but Jaclyn explains how to do that effectively.

What’s one surprising tool you’re probably not using enough on social media?

Hint: It’s already at your fingertips, and it could change the way you measure success.

Why does obsessing over analytics hurt more than it helps?

Jaclyn shares why checking your data too often can backfire — and how often you should be looking at it.

Handling negative feedback — should you respond or stay silent?

Jaclyn’s approach might surprise you! Hear why embracing criticism could be your best strategy.

What’s the most important step when starting a new socialmedia campaign?

If you’re tempted to skip this, don’t! Jaclyn explains why this first step sets the tone for everything that follows.

Want to grow your audience? Here’s why you can’t rely onorganic posts alone.

Jaclyn reveals the truth about building your following — andthe investment that really pays off.

All this and more in this episode of That’s What C! Said.

In Fiscal Year 2021-22, public defenders reported that they were appointed to 521,377 cases (including re-opened cases) representing 431,519 clients.

By one recent estimate, public defenders were appointed to over 520,000 cases in the United States, representing more than 400,000 clients. For many of these clients, those public defenders are potentially all that stands between them and prison.

Now imagine you’re running the nonprofit that unites and works with public defenders across the U.S. That’s a position to be taken seriously.

In addition to being the Executive Director of the National Association for Public Defense for almost three years, for 25 years, Lori James-Townes has been a leader in public advocacy and social justice. Now her focus is on helping public defenders across the land, and in correcting the ills of our social justice system. Why does America have more people in prison than any other nation in history? That’s just part of what she shares with us today on "That’s What C! Said."

It’s Counterintuity’s 18th anniversary! To celebrate, we're taking a look back and tackling frequently asked nonprofit marketing questions in a special episode of That's What C! Said.

In this must-listen episode, you'll discover:

How can I execute digital marketing on a tight budget? Learn how to create a strategic roadmap that aligns every marketing initiative with your core objectives, ensuring every dollar counts.

What should my marketing budget be? Find out why the traditional 5% to 15% rule isn’t always accurate and how to prioritize affordable, phased strategies to avoid "funding to fail."

How do I better differentiate my organization? Get actionable tips on crafting a distinct brand identity and strategic positioning to effectively communicate who you are and reach the right audience.

How can I stand out in a crowded digital space? Understand why creativity is key to increasing visibility and impact, and how to make your marketing efforts eye-catching and memorable.

How do I keep up with changing digital trends? Discover the importance of continuous monitoring and adaptation in your digital marketing strategy to keep your campaigns relevant and effective.

Tune in now to get inspired and equipped with strategies to take your marketing efforts to the next level!

P.S. Have a question? Send it our way — we’ll cover it in a future episode!

Now is the time to kick-start your end-of-year fundraising efforts.

You read that right.

March might seem way too early, but with nonprofits generating up to 30% of their annual revenue in December alone, planning ahead is not just wise — it's essential.

In this episode, Lee Wochner shares invaluable insights and practical steps to ensure your campaign moves potential donors and thrives in a mobile-first world. From leveraging digital advertising and heartwarming video content to rigorous testing and optimization, this episode is packed with actionable advice to maximize your year-end fundraising.

Tune in to discover how an early start can lead to a prosperous December. Don't wait for the holiday decorations to go up; the time to act is now.

Our host Lee Wochner is joined by scholar and author Susan H. Kamei to discuss her book When Can We Go Back to America?: Voices of Japanese American Incarceration during WWII . They explore her family’s story about the Japanese American incarceration during World War II, as well as the continuing impacts across America — and why it's crucial now that we revisit our frightening history.

Do you feel like your message gets lost in the noise? Struggling to engage with donors and volunteers effectively?

It's time to awaken your brand's story.

With insights from branding luminaries Lee Wochner and Peter Wilken, the author of "Dim Sum Strategy," this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit. Wochner and Wilken, conceptual creative thinkers, provide the strategies to control and shape the perception of your brand and make your nonprofit stand out. Learn actionable strategies to revitalize your brand and connect with your audience.

Join Lee and Peter on a journey into the essence of branding, where perception is key.

https://counterintuity.com/podcast/

Email: peter@dolphinbrandstrategy.com

Website: https://www.peterwilken.com/

LinkedIn: https://www.linkedin.com/in/peterwilken/

Lighthouse SLP: https://lbsa.peterwilken.com/cbo-masterclass

Is your nonprofit leveraging its real estate effectively?

Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it's beneficial for nonprofits to hold onto property and when it's strategically advantageous to divest.

Discover the nuanced relationships between real estate management and fulfilling your mission, and gain insights into effective strategic asset management tailored for the nonprofit sector.

https://barryburnett.net/

Maria "Alex" Alexander is an inspiration. 

As Executive Director of the Center for Living and Learning, Alex draws on personal experience to empower individuals who face barriers to employment and reintegration — challenges she knows all too well. 

In this compelling episode, Alex opens up about her remarkable journey from homelessness and incarceration to leading a thriving nonprofit — and how her inspiring personal story has become a powerful tool, helping to secure essential support and drive policy change. 

From Alex's experience, you will learn valuable takeaways, including: 

• How to effectively use personal narratives to build authentic connections with stakeholders and funders. 

• Strategies for leveraging your own story or those of your beneficiaries to influence public perception. 

• Ways to motivate your team and inspire confidence in your leadership. 

Tune in to learn how sharing the right story can lift your organization’s mission and impact. 

alex@center4living.org

https://center4living.org/

Moving Arts Theatre Company's artistic director Darin Anthony talks about what it’s like to be an artist and marketer in 2023. Darin explains how he picks plays to produce that will connect with today's theater audience and how mail and print still work to drive attendance for his beloved Moving Arts Theater Company.

Michael Brosowski has rescued more than 20,000 children from human trafficking and the danger of living on the streets. And as you would imagine, it hasn’t been easy.

This is an episode you just can’t miss.

Lee Wochner talks with Michael, the visionary behind Blue Dragon Children's Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making a lasting change within your organization and the world.

Michael’s story reveals actionable insights on problem-solving, the power of hope, and the pivotal role of strategic marketing and global awareness in Blue Dragon's journey.

He shows how effective communication and storytelling have been instrumental in scaling their impact and mobilizing support worldwide using a simple formula:
Celebrate every victory and leverage these moments to fuel your mission and your team.

This episode is a masterclass in leading an organization with courage and innovation. Whether your aim to enhance team motivation, boost fundraising, or expand your impact, Michael's experiences and strategies are invaluable.

Tune in to equip yourself with the knowledge and inspiration to lead your organization to new heights.

https://counterintuity.com/

https://www.bluedragon.org/

https://www.linkedin.com/in/michael-brosowski/

"If you don't know where you're going, any road will take you there." These wise words by former Beatle, George Harrison, apply to life... and nonprofit marketing. Without a plan, your organization might be found wandering a lonely road, directionless.

In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.

We start our journey by creating a vision. Understanding who you are as an entity – your character, persona, voice, and perception – is crucial in crafting a communications strategy that is authentic, consistent, and resonates with your audience. Next, it's time to develop your positioning, or the strategic process of defining and establishing how your organization presents itself. This sets your organization and marketing plan on a course, ensuring you don’t find yourself lost on the road to nowhere.

How do you do all this? Listen to this episode of C! Says!

Creating your brand and voice worksheet.

Feeling the weight of your mission? Let Liz Bloomfield lift your spirits. In our latest podcast, this former British Army officer and nonprofit virtuoso shares her blueprint for thriving in the face of global challenges.

As the driving force behind Ripple Effect Images, Liz amplifies stories of empowerment and hope. Beyond that, she coaches leaders like you to transform exhaustion into action and impact.

Dive into a conversation that will recharge your purpose and strategy. Don't miss this chance to refuel your passion and multiply your impact.

Listen now and join the movement towards a more just and vibrant world.

Learn more about Ripple Effect Images at https://www.rippleeffectimages.org/ 

Watch Hindou address water scarcity in Chad: "Mapping Survival" at https://www.rippleeffectimages.org/films/ 

Watch the village of Piplantri and their celebration of girls: "For Every Girl, a Forest" at https://www.rippleeffectimages.org/films/

“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca Van Bergen, Nest 

In this episode, Lee Wochner sits down with Rebecca Van Bergen, founder and executive director of Nest, to explore how small, intentional steps can lead to transformative change. Rebecca shares her strategies for driving impact in the nonprofit world, covering everything from the power of authentic storytelling to building a remote work culture that thrives on connection and purpose. Here are a few of the insights you’ll take away: 

1. Tell stories that move hearts (and open wallets) 
   Nest connects supporters to the lives of the artisans it serves, showcasing their journeys and emphasizing the transformative impact of creative work. Rebecca explains how nonprofits can use storytelling to inspire donors by spotlighting the individuals and communities they support. 

1. Adapt social media content to connect with multiple audiences 
   Rebecca talks about Nest's platform-specific approach, adjusting their content for LinkedIn, Instagram, and Pinterest to connect with corporate partners, artisans, and makers in authentic ways. Find out how your nonprofits can reach new audiences by crafting a targeted social media strategy that’s designed for each platform's strengths. 

1. Create a remote work culture that’s intentional and inspiring 
   With a fully remote team, Nest has learned to build intentional opportunities for connection, both virtual and in-person. Rebecca discusses how retreats and team-building exercises can cultivate a shared sense of purpose, even in a remote setting. Nonprofits can take a page from Nest’s book by creating space for team bonding to strengthen their organizational culture. 

1. Embrace iteration for continuous improvement 
   Rebecca shares how Nest’s approach to learning and adapting has allowed it to remain agile and responsive to community needs. For nonprofits, staying open to change and regularly refining programs can maximize impact and keep teams motivated. 

Don’t miss this episode if you’re looking to refine your nonprofit’s approach to storytelling, social media, remote work, and operational flexibility. It’s all about staying connected, staying flexible, and inspiring growth – one step at a time! 

Host Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration in nonprofit success.  

Angela's journey from local politics to nonprofit leadership shaped her approach to using community engagement to create impactful change. In this episode, Angela shares actionable insights on: 

• The importance of involving the community in decision-making processes 

• How collaborative leadership can drive organizational success 

• Practical strategies for digital transformation and marketing in the nonprofit sector 

• Ways to build strong relationships with board members and prevent burnout among staff 

• The critical need to balance tradition with modernization and ensure access and inclusivity for all 

Whether you're a seasoned nonprofit executive or just starting your leadership journey, Angela's experiences and actionable insights will help you build a more engaged and collaborative community.  

"It's interesting when you actually involve the community, they take more ownership and they care more." — Lee Wochner 

Tune in and discover how to harness the power of collective effort to drive meaningful change in your organization. 

Lee chats with Don St. Clair, an expert in nonprofit marketing, strategy creation, execution, and leadership development, about the key elements of making an impact in your community. He shares invaluable insights on how individuals can succeed as board members and the role of board members in driving organizational success. If you’re a nonprofit, you don’t want to miss this!

https://msstrategy.com/

People are what it's all about. No matter what the type of organization, nonprofits, local government, privately held companies, ultimately what we're really talking about is people. And even in the digital age, people like to be marketed to as people.

Today our guest is Jon Tsourakis, president and co-owner of Oyova, an application development and marketing agency in Jacksonville Beach, Florida. Jon's here to help us learn more about how best to use the latest tools and methods available to marketers to engage with your target audience online and also in person as people.

This week our guest is Regina Bain, Executive Director of the Louis Armstrong House Museum and the newly opened Louis Armstrong Center. Regina covers the legacy of the jazz legend and shares her insights on creating inclusive and welcoming arts spaces.

What was it like building and opening an important new performance space in the heart of a residential community in Queens, New York? Why is it important to welcome diverse experiences in the arts? And how do you market joy? Tune in to learn more.

A special two-part episode

PART I
Strategic advice (and how to embrace it when you really don’t want to)

The expert advice you just got will shake things up. But the idea of acting on it is daunting. In this special episode with David McGraw, the dynamic CEO of Oyova, we take an all too familiar journey into strategic advice — and the courage it takes to embrace it.

PART II
Find your edge: creating a standout nonprofit

In part two, Lee and David zoom in on unique challenges and opportunities in nonprofit marketing and operations. You’ll discover the secret to standing out in a crowded field, the satisfaction derived from streamlining operations, and why choosing projects that align with personal values matters.
Whether you're looking to refine your brand identity, harness the power of digital tools, or simply find inspiration from successful peers, this episode will help you achieve more. Tune in now.

https://www.linkedin.com/in/david-mcgraw-2468262/

https://www.oyova.com/

How do you know if your marketing plan is making progress? Numbers. Numbers. Numbers. Unlike creativity – which is rooted in subjectivity – numbers are embedded in objectivity. You can’t dispute them. The question is, which numbers paint an accurate picture of marketing performance?

The answer is RELER – reach, engagement, leads, exits, and revenue.

• Reach – The total number of people you’re reaching.

• Engagement – The number of people actively engaging.

• Leads – The uber of donors or prospects of sales or donations.

• Exits – The number of people who left and how/why they left.

• Revenue – The total dollars brought

How to measure engagement:

1. Add up your total engagements from the past 30 days (interactions, shares, comments, reactions, etc.)
2. Divide by the number of followers you have in your social accounts together.
3. Multiply by 100.

Formula – (Total engagements ÷ number of followers) x 100

Example – (350 ÷ 10,000) x 100 = 3.5%

Tune in for more marketing math and how to measure your success.

Measuring metrics worksheet

Every nonprofit has a story, one that can awaken widespread support throughout its communities.

Communications experts Beverly Durham and Lee Wochner discuss how public relations in the modern age helps organizations connect directly with a variety of audiences (not just the media), including internal stakeholders, elected officials, and the people they serve.

In this episode, learn how modern PR can create a story that gives voice to your organization’s identity and mission, going beyond simply disseminating information to building and sustaining emotional bonds.

Uncover the essence of modern PR: Learn how public relations acts as the bridge between nonprofits and their diverse publics, from donors to service recipients and everyone in between.

Storytelling mastery: Learn strategies for crafting compelling stories, illuminating the critical impact your nonprofit makes in the community.

Insider expertise: Beverly shares invaluable insights on creating a magnetic brand identity and ensuring that your organization's actions align seamlessly with its core values.

Crisis management wisdom: Gain tips on handling potential PR crises with grace and strategic acumen, ensuring your nonprofit maintains its integrity and public trust.

The transformative power of modern public relations is shaping the future of nonprofit engagement. Tune in to learn from Beverly Durham and Lee Wochner as they reveal the strategies and insights that can elevate your organization’s reach and impact.

https://www.linkedin.com/in/beverlydurham/

https://www.bldcomms.com/

https://www.counterintuity.com