Test. Optimize. Scale. (Digital Niche Agency)
Explore every episode of Test. Optimize. Scale.
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| 10 May 2024 | Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover | 00:59:03 | |
My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowledge and operational expertise to optimize sales processes and ensure the success of client campaigns. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 08 Apr 2021 | #33 How to Target Your Ads to the Best Audiences W/ Rolan Reichel | 00:45:23 | |
This week Jason Fishman speaks with Rolan Reichel, CEO and Founder of Arrow AI. Rolan walks us through how he was able to Test, Optimize, and Scale his businesses. Rolan is a CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. He believes the ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile and at your fingertips. Arrow AI democratizes online advertising using AI. They strive to save small businesses billions of dollars. Arrow AI builds Zero Friction, AI tools for businesses to advertise on social media successfully. Along the way, acquired millions of users across billions in advertising budgets, built technology, took a company public and now focused on real value for our SMB companies. Website: https://www.getarrow.ai Linkedin: https://www.linkedin.com/in/rolanreichel/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/
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| 18 Oct 2024 | Test. Optimize. Scale. Episode #176: "The crowd cares about the excitement and trusting you" W/Sean Levine | 00:57:30 | |
My guest is Sean Levine! Sean is a Managing Director at Entoro Capital and head of the firm's crowdfunding practice. He is an investment banker, attorney, securities analyst, entrepreneur, and consultant with a focus on regulated investment crowdfunding placements, financial publishing, and other retail investor distribution solutions. He has experience managing Regulation A exempt securities offerings, some of which have exceeded $70 million in capital raised, while facilitating investment in millions of dollars more through a number of Regulation CF offerings. Levine holds the Series 7, 63, 24, 86, and 87 securities licenses, and analyzes problems from a range of perspectives, building on his diverse background in law, capital markets, equity and commodity analysis, and financial media/investor outreach. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 24 Feb 2023 | Test. Optimize. Scale. #100 “Take what works and double down on it.”W/ Galiano Tiramani | 00:34:24 | |
My guest is Galiano Tiramani. Galiano is a founder of Boxabl, a startup changing housing by mass-producing buildings the way we build everything else. An entrepreneur who has founded several successful startups, Galiano leverages his unconventional background to lead Boxabl during its rapid early-stage growth. Socials and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 23 Oct 2023 | Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet | 00:47:59 | |
My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of culture insight and behavioural science allows his work to truly focus on many of the unspoken drivers of consumer behaviour. His work has spanned over 35 countries around the world and regularly writes in the marketing and research publications, and speaks at conferences about the importance of understanding consumers as real people making in-the-moment decisions. Oliver is a board member of the Association for Qualitative Researchers (AQR), and guest lectures at Goldsmiths College, London. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 02 Dec 2023 | Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright | 00:53:30 | |
My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated to serving humanity when it truly matters. For more on their initiative: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 22 Oct 2022 | Test. Optimize. Scale. Episode #84 “Test first, optimize, then push to scale.” W/Rodman Schley | 00:42:44 | |
| 11 Feb 2022 | Test. Optimize. Scale. #63 “Ownership Early is Critically Important” w/ Eric A. Cox | 00:53:05 | |
| 09 Sep 2021 | #54 “Entrepreneurs: Stand Your Ground” w/ Tom Graham | 00:35:13 | |
This week Jason Fishman speaks with Tom Graham, CEO & Founder of Life Imaging. Tom walks us through how he was able to Test, Optimize, and Scale his businesses. Life Imaging Fla is an imaging center based in Deerfield Beach, Florida. The facility serves all of South Florida with advanced early detection of heart disease and cancer, and a wide range of other serious illnesses and health conditions affecting vital organs. As the only dedicated preventive care center in South Florida, Life Imaging Fla serves over 7 million residents of the region. Heart disease and cancer are the two leading causes of death in the world, and the team works with patients to assess their risk and make early diagnoses that could save their lives. Life Imaging Fla offers low-dose CT scans of the chest, abdomen, and pelvis. These scans are incredibly detailed. The tests are also painless, quick, and don’t take much preparation and do not require dyes or contrast. Life Imaging Fla works with licensed radiologists who read and interpret the scans and can answer patient questions. They can also refer patients to experienced cardiologists if needed, should test results indicate that medical treatment may be necessary for conditions like chest pain, hypertension, and heart attack.
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 03 Apr 2022 | Test. Optimize. Scale. #66 “Communicate on what matters.” w/ Evan Pondel | 00:52:53 | |
| 28 Mar 2025 | Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow | 00:53:12 | |
My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 15 Sep 2023 | Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II | 00:53:17 | |
My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generating millions with his strategies. He’s received numerous awards and recognition (including founding a company named as “One of the Best Seed Stage Companies” by Ernst & Young) and has had his business advice featured around in the world – including Inc., Forbes, and Fox Business, as well as on podcasts and radio. He was named one of American Geniuses Top 50 Industry Influencers. He’s training in Brazilian Jiu-Jitsu (two gold medal finishes) and is 3-time wrestling state champion. He lives in New Hampshire with his beautiful wife, three adorable kid-preneurs and one badass dog. Linkedin: https://www.linkedin.com/in/charlesgaudet/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 06 Sep 2024 | Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix | 00:52:39 | |
My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded in 2012, soon after the signing of the JOBS Act by President Obama. The digital publication has been a leading voice, and independent advocate, for the disruptive innovation of Fintech and access to capital for small and emerging companies. Articles published in Crowdfund Insider have been referenced in speeches and documents by public officials around the world. The site has generated a consistent audience on Capitol Hill and other federal agencies. In 2015 Crowdfund Insider partnered with the Centre for Alternative Finance of Cambridge Judge Business School as the exclusive media partner for the European Alternative Finance Benchmarking Report. Andrew is a regular participant in the bipartisan Securities Regulation Working Group organized by the Heritage Foundation. Andrew speaks regularly at alternative finance events around the world. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 12 Apr 2024 | Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur | 00:40:51 | |
My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess baggage. His team of professionals can either augment an existing team, take on the role of "Fractional CMO," or outsource the entire marketing function for a client. In EOS parlance, Raj is the "Visionary" for &Marketing. Raj’s quarter century of marketing, sales, and strategy development experience has spanned B2B and B2C Fortune 50, mid-sized, and startups. He has a proven track record of using analytics to drive action, an unrelenting customer focus, a bias for practical implementation, and strong interpersonal skills. He is a hands-on leader, sought-after facilitator, and experienced marketing advisor with experience across five continents. Social and Website: Linkedin: https://www.linkedin.com/in/rkapur105/
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| 07 Mar 2024 | Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro | 00:44:44 | |
My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by the CBN as an MFB. Darlington is the Founder/CEO of Aladdin Digital Bank, the World’s first digital bank with an integrated marketplace fostering meaningful, social and commercial interactions between her customers. Darlington is also the founder of The Blacklist (blacklistng.com)- an alternative database for chronic debtors and fraudulent people as reported by verified online lending companies (FinTech). The Blacklist has aggregated data from over 100 FinTech lenders till date and still growing and has partnership with CRC Credit Bureau and plans to aggregate data from all Credit Bureaus in Nigeria. He is also a Learning facilitator and design consultant with experience in Curriculum design, Class Room Based Training (Soft Skills & Microsoft Office Suites) and E-Learning course-ware development using Articulate Storyline. Darlington is the Author of "It's Okay to Have a Bad Boss"- an inspirational book that provides practical tips on how to work with your boss. Darlington is driven by one major goal. To design products and proffer solutions to existing problems on a global scale. Social and Website: / darlington-onyeagoro-64046634 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: / digitalniche. . / digi. . / dnagency_ca | |||
| 14 Oct 2021 | #58 “Communication with Your Investors is Key ” w/ Balky Nair | 00:38:48 | |
This week Jason Fishman speaks with Balky Nair, President & CEO of Oscilla Power Inc. Balky walks us through how he was able to Test, Optimize, and Scale his businesses. Balky is passionate about building great businesses from the ground up and is familiar with all the details and challenges associated with the process including fundraising, building customer/partner relationships, aggressive product development schedules, strategic partnering, cash flow management, marketing of future products and team building. On the technical side, Balky enjoys driving technology/product evolution from the concept stage to commercial sales and is experienced in leading multi-site interdisciplinary teams to accomplish challenging product development goals. Linkedin: https://www.linkedin.com/in/balkynair/ Website: https://www.oscillapower.com/company
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 24 Jun 2021 | #43 “The Benefits of the Democratization of Crowdfunding” w/ Itay Golan | 00:49:27 | |
This week Jason Fishman speaks with Itay Golan, Founder and CEO of Gold Eagle Funding. Itaywalks us through how he was able to Test, Optimize, and Scale his businesses. Itay Golan Founded Gold Eagle Funding (aka Crowdfunding Finder) as a community-based crowdfunding investment marketplace that connects investors to crowdfunded offerings and to like-minded peers; leveraging the power of the community to review and analyze crowdfunding issues. Mr. Golan, is an experienced investment portfolio manager with expertise in evaluating startups acquisitions. In his investment career at Morgan Stanley, S&P Global and VAR private equity fund, he analyzed key startups and small business investments; including their risk analysis, valuations and cash flow modeling. He has an extensive background conducting research and due diligence, analyzing private enterprises’ success probability, and marketplace characteristics.
Crowdfunding Finder is Mr. Golan’s second venture. Itay started an online investment advisory that provides securities trend indications prior to founding Crowdfunding Finder. With Crowdfunding Finder, Mr. Golan’s goal is to democratize the venture capital industry, as he calls it “Shark tank for the masses”. Mr. Golan holds an MBA from Baruch, he is a veteran of a reconnaissance unit in the Israeli army where he served as company sergeant, he is a father of a beautiful 6-year-old girl and resides on the Upper East side in NYC.
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| 29 Sep 2023 | Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson | 00:48:41 | |
My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his long list of trusted connections, Nathaniel has represented over $2 Billion in real estate and business funding transactions. Mr. Dodson received his bachelor’s in economics from the University of Texas at Austin and Juris Doctorate from the University of San Diego. He is currently a member of the Nevada and Texas State Bars. When Nate is not in the office, you can find him playing golf, running, biking, or traveling with the family. Socials and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 01 Oct 2022 | Test. Optimize. Scale. #80 "Standout from the competition” W/Jacob Anson | 00:44:59 | |
| 05 May 2023 | Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov | 00:56:27 | |
My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securities. Borys also advises the government of Ukraine on the development of legislation and the ecosystem for virtual assets. Borys is the author of the book "How to attract investment with STO. A practical guide," written in collaboration with Malta Digital Innovation Authority. Borys was previously a researcher in theoretical physics and has participated in competitive debating on a professional level and won the Ukraine National Debating Championship. Social and Website:
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 08 Aug 2024 | Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman | 00:39:56 | |
My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for his clients and partners. He is currently the founder of Share Media, a LinkedIn branding agency that helps public and private CEOs leverage the power of LinkedIn to grow their network, influence, and exposure. He is also the chairman and president of VStock Transfer, a stock transfer agent that provides best-in-class service and cost savings for pre-IPO, Nasdaq, and NYSE MKT listed issuers. He has a deep knowledge of securities regulation and capital markets, having worked as a securities attorney before starting his entrepreneurial journey. He is also a private investor at The Pitch and Surround Ventures. He is passionate about supporting startups, marketing, and LinkedIn, and enjoys sharing his insights and expertise with others. Social and Website:
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| 25 Mar 2021 | #31 The Growing Potential of Regulation Crowdfunding W/ Oscar Jofre | 00:58:51 | |
This week Jason Fishman speaks with Oscar Jofre, C0-Founder & CEO of KoreConX. Oscar walks us through how he was able to Test, Optimize, and Scale his businesses. Oscar is currently one of the Top 10 Global Thought Leaders in Equity Crowdfunding, a Top 5 Fintech Influencer, Top 10 Blockchain and a Top 50 InsureTech. He has published an eBook that has been downloaded in over 20 countries, and been distributed by partners worldwide. Oscar is a featured speaker on Fintech, regulated, equity crowdfunding, compliance, shareholder management, investor relations, and transparency in the USA, Australia, UK, Germany, France, Netherlands, Canada, Singapore, Indonesia and China. He speaks to audiences covering alternative finance, RegTech, insurance, banking, legal, and crowdfunding. Oscar also advises the world’s leading research, accounting, law firms and insurance companies on the impact Fintech, RegTech, LegalTech, InsurTech and OrgTech is having in their business. He is a member of the Crowdfunding Intermediary Regulatory Advocates (CFIRA) in the USA, and a contributing author to The Fintech Book, the world’s first crowdsourced book on Fintech globally. He writes for Sharewise, Locavesting, Equities.com, Business.com, Crowdfund Insider, CrowdfundBeat, and Agoracom. KoreConX is a all-in-one solution that helps companies navigate the process of raising equity capital, and simplifies shareholder communications to reduce risk. Twitter: @oscarjofre LinkedIn: https://www.linkedin.com/in/oscarjofre Website: https://www.koreconx.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/
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| 03 Jun 2021 | #40 The Key to Success: An Open Mind & Curiosity W/ Sam Blan | 00:55:10 | |
This week Jason Fishman speaks with Sam Blan , Co-Founder and CMO of System 9. Sam walks us through how he was able to Test, Optimize, and Scale his businesses. Sam is a hands-on leader with a unique vision and a seasoned track record in corporate and international positions. A tech native executive and a problem solver experienced in startups of all kinds. Nuanced agility, tempered judgment, and entrepreneurial talents are some of his hallmarks. Skilled at making quick decisions and the unwavering determination of follow through. He started his career in the film space identifying new business/acquisitions in entertainment/film/content for several years including working for a production company located at Universal Studios. Much of his work has been in an international capacity: sourcing/acquiring creative and innovative properties in tech and entertainment, working on contracts/negotiations and in physical production. His entrepreneurial spirit has led him to work in several other fields from 2015-2018 including: tech, hardware, nonprofit, fundraising and fashion. He’s worked on crowdfunding campaigns and projects in the rewards, equity and non-profit space. He entered the embryonic blockchain / crypto industry in 2016. First as an investor of innovative projects, growing holdings across several protocols and tokens. In Q4 of 2017, he co-founded System 9, a digital software and market making firm building trading algorithms for FinTech, blockchain and the overall cryptocurrency marketplace.
Linkedin: https://www.linkedin.com/in/samblan/ Website:https://system9.io
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/
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| 22 Sep 2023 | Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost | 00:49:28 | |
My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Venture Partners, Felix Capital, Octopus Ventures, Inflexion, Maven, and others. Katy serves as a coach and judge for renowned programs like Tech Nation Future Fifty, Upscale, Octopus Ventures, Techstars, Harvard Alumni Entrepreneurs, PwC Fintech, and the Mayor of London Mentoring Program, in addition to her advisory roles with various startups. With a global perspective honed through years of travel and experience in the US tech ecosystem, she expanded her consultancy to the UK. Katy holds an Executive mini MBA from the London School of Business and Finance (LSBF), PCC accreditation from the International Coach Federation (ICF), and certifications in leadership methodologies, including iPEC, Workboard™ OKRs, and Gazelle's Scaling Up™ framework, which has propelled countless firms worldwide to successful scaling. She has also completed programs like the Financial Times Board Director Program and the Nedx Board Alliance Program. Katy's impactful work has been featured in prestigious publications such as Forbes, Success Magazine, The Org, Thrive Global, and others, and she collaborates with organizations like WeWork, Soho House, Home Grown, and Quinnipiac University to deliver training on business, leadership, and high-performance psychology. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 17 Sep 2020 | #11 How To Manage Expectations with Evaluations. w/ Karl Sjogren | 00:39:39 | |
This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business. Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based capital structure for a venture-stage initial public offering--a public raise of venture capital. The concept can be applied to a blockchain venture that raises equity capital via an initial coin offering. He calls it the Fairshare Model because it balances and aligns the interests of investors and employees. LinkedIn- https://www.linkedin.com/in/karlsjogren/ Contact: karl@fairsharemodel.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/
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| 04 Nov 2021 | #61 “The Exciting Future of Blockchain” w/ Sean Knight & Jonathan Gicewicz | 00:43:11 | |
This week Jason Fishman speaks with Sean Knight & Jonathan Gicewicz, Co-Founders of GRYLD CHEEZ. They walked us through how they were able to Test, Optimize, and Scale their businesses. Sean is an Internet entrepreneur and early adopting web technologist, pioneering one of the first online shopping carts, KnighthoodTees.com in 1998. His passion for graphic design, community service and the emerging e-commerce sector helped Sean evolved as a programmer and web developer, assisting small businesses and non-profits with their online presence. For over 20 years, Jonathan Gicewicz has been providing his client’s award-winning Graphic and Web Design. His areas of expertise consist of, but are not limited to: website design, database development, PHP coding, SEO, WordPress website development, WordPress Element Builder, WordPress Customization & theme integrations, graphic design, logo design, Google Workspace consulting.
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 25 Feb 2025 | Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble | 00:50:55 | |
This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. Socials and website Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 21 Apr 2022 | Test. Optimize. Scale. #67 “Be personally invested in what you do.” w/ Kish Vasnani | 00:44:18 | |
| 23 Oct 2022 | Test. Optimize. Scale. #85 "Early investment opportunities allows people to be part of the journey” W/Charles Yeomans | 00:41:50 | |
| 02 Aug 2024 | Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer | 00:50:45 | |
My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex's busy lifestyle led him to make smoothies for himself almost every morning. The inspiration for his business struck when a friend offered him an organic coconut smoothie made with just two ingredients: real coconut water and coconut meat. Tasting this simple yet delicious blend, Alex had his "Genius" moment, and the company was born. With Genius, Alex aspires to make his organic coconut smoothies a fundamental part of the American lifestyle, helping people achieve higher levels of health and happiness. His goal is to bring this nutrition to the mainstream, one bottle at a time. Before founding Genius, Alex's professional background was diverse. He served as Director of Marketing and Social Media Manager for various start-up food and beverage companies. He also worked as a consultant for office workflow, specializing in technologies like copiers, printers, and scanners. In the non-profit sector, Alex held roles as Director of Events and managed organizations, focusing on marketing events through fundraising and community engagement. Additionally, he worked as a Benefits Consultant, with expertise in health insurance benefits, workers compensation, and private and state disability. Socials and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 16 Jul 2023 | Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection. | 00:50:16 | |
My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documented and easy-to-use. Previously, Zee ran consulting and technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build integrated marketing and sales systems/processes. Zee built lead scoring and nurturing programs, CRM integrations, implemented advanced automation and highly custom processes. He started Eloqua SmartStarts (in-person rapid deployment sessions), and performed full marketing automation system transitions. At Angoss he helped develop next generation Sales and Marketing solutions utilizing big data and predictive analytics to re-imagine lead acquisition and scoring, cross-sell/upsell initiatives, and sales productivity. Social and Website: | |||
| 19 Aug 2021 | #51 “As a Founder, You Have to Be Willing to Learn” w/ Chris Graebe | 00:54:19 | |
This week Jason Fishman speaks with Chris Graebe, Chief Executive Officer & Co-Founder at StartupWire & Startfolio. Chris walks us through how he was able to Test, Optimize, and Scale his businesses. StartupWire is a first of its kind Angel Investing Community that provides free information and interviews from the world of Angel Investing. As an entrepreneur himself, Chris is uniquely positioned to ask founders the questions that investors want to know and hear. Chris is passionate about Angel Investing and especially in the world of equity crowdfunding. He knows that there is a revolution coming where the everyday investor will start to see returns that have only been available to the multi-millionaires and big banks until now. In 2020, Chris was the lead investor in 7 equity crowdfunding startups. Collectivity these startups raised close to 10 Million dollars in funding. When he's not interviewing founders, writing articles, or researching the next big idea, Chris can be found spending time with his wife and 5 kids... and family puppy- Keller.
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
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| 02 Sep 2021 | #53 “Don’t Marry Your Product” w/ Neil Twa | 00:53:58 | |
This week Jason Fishman speaks with Neil Twa, CEO of Voltage Holdings, for the completion of our two part series. Neil walks us through how he was able to Test, Optimize, and Scale his businesses. Neil has provided training and insight into selling with Amazon FBA in today's world. Neil is a 7 figure ECOM expert who has shared stage time with Kevin Harrington, Jay Abraham, been featured in Entrepreneur.com, Huffington Post and INC for his knowledge, training and business growth around SaaS and E-commerce focused companies in the Shopify and Amazon markets selling physical and digital products. He's successfully coached over 500+ entrepreneurs and made dozens of millionaires teaching them how to sell physical products online Voltage Holdings, LLC owns interest multiple entities in the ecommerce, SaaS, consulting, business coaching, consulting, and Amazon managed services industries. Voltage Digital Media division helps Amazon brand owners (and those who want to become brand owners!) create successful brands done with us on Amazon, and even done for you in our Voltage Digital Media division that handles 100% done for your solutions around ecommerce with Amazon FBA.
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 06 Jul 2022 | Episode #73 “We're attracting people to the door, but how are we receiving them?” W/Mia Umanos | 00:48:08 | |
| 29 Aug 2022 | Test. Optimize. Scale. #77 “Your strategic advantage makes you a long-term player ” W/Speed Bancroft | 00:41:54 | |
| 30 Apr 2020 | #2 Blockchain Pioneer Brad Yasar | 00:47:43 | |
Jason Fishman talks this week with Brad Yasar about how he was able to Test. Optimize. Scale. his companies. Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years. Brad is currently the co-founder and Managing Partner of Beyond Enterprizes, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token powered organizations. As the co-founder of Blockchain Investors Consortium (BIC) with over 5 Billion dollars allocated to blockchain and cryptocurrency projects and has access to extensive deal flow and experience analyzing disruptive technologies, Brad has participated in dozens of successful crowd sales, which have raised billions from 100,000s of investors since 2016. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 03 Nov 2023 | Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy | 00:53:02 | |
My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland. Mickie loves podcast interviews, having appeared as a podcast guest on several shows. Social and Website
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| 09 Jun 2023 | Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers | 01:00:58 | |
My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first software product, a technical analysis program for the stock market called Graph-It. After a short period of time in the military, he produced derivative modeling software, created the fastest fingerprint-matching algorithm, rolled out the first web-pixel tracking system, designed a web programming language, built a high transaction object-oriented database, and is now leading development in two untapped markets: Personal Clouds and Content Networks. A South African-born, Irish-Dutch American businessman, engineer, software inventor, and investor, Wayne has made his home in Stuart, FL, with his wife, four dachshunds, and spends as much time as he can on his private cay in the Bahamas. Social Media and Website
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 21 Jun 2024 | Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick | 00:48:30 | |
My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm helping ethical tech companies succeed in equity crowdfunding. Her expertise spans advertising, media buying, digital marketing, and user experience. Hardwick's mission is to empower purpose-driven companies to build loyal followings and integrate crowdfunding into their business models. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 04 Aug 2023 | Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg | 00:46:12 | |
My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started getting into eCommerce. Between the two, he was doing some freelance work for real estate valuations, and real estate consulting on Upwork, and then he was also building the eCommerce side. He started publishing some eBooks on Kindle, started making a little money that way, then moved into retail arbitrage, private labeling, building his own brands by importing products from China, and then eventually building the agency that he has now. They've been building this now for about six and a half years. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 26 Aug 2022 | Test. Optimize. Scale. Episode #74 "Hone your company's marketing strategy." w/ Cedric Long and Jason Crystal | 00:46:09 | |
| 05 Jan 2024 | Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman | 00:44:09 | |
My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.
Social and Website: Linkedin: https://www.linkedin.com/in/erikhuberman/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 20 May 2021 | #38 Don’t Underestimate the Wisdom of Your Crowd W/ Ivan Kan & Jeffrey Maganis | 00:52:58 | |
This week Jason Fishman speaks withIvan Kan& Jeffrey Maganis , Co- Founders of Crowdcreate. Ivan & Jeffrey walks us through how they were able to Test, Optimize, and Scale their businesses. About Ivan: Ivan is the co-founder of Crowdcreate, a leading crowdfunding marketing agency specializing in Kickstarter, Indiegogo, and Blockchain. He has personally been involved on projects raising over $130 million and have been covered by CNBC, CNET, Engadget, and many more. Crowdcreate is based in Los Angeles, California and their services range from community engagement, branding, design and video production, earned and paid media management, and PR outreach and influencer marketing. He has been a guest speaker for Global Sources Launch Pad in Hong Kong and contributed as a thought leader on panels and discussions on crowdfunding innovation and blockchain initiatives. About Jeffrey: Jeffrey is the co-Founder of Crowdcreate, a marketing agency that specializes in helping companies raise money. He is also the Founder of ChargeTech (Acquired by Family Office). He bootstrapped the company in his garage and grew it to a multi-million dollar profitable global enterprise. It was one of the largest phone charging station and portable power companies at the time. Clients included Google, Toyota, NASA and T-Mobile. They won numerous awards for having the most innovative products. He is a Google and Amazon SEO expert. He’s ranked all of my businesses to the 1st page of search rankings in less than 90 days using growth marketing techniques that have generated millions of dollars of revenue. He is now looking to invest/joint venture partner on fast growing startups contributing both my capital and expert skill sets. Linkedin: https://www.linkedin.com/company/crowdcreate/ Website:https://crowdcreate.us For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 17 May 2024 | Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler | 00:44:46 | |
My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regulation D, Regulation A+, and Regulation CF. Etan has been instrumental in making Dalmore the leading Broker Dealer for Regulation A+ offerings, having served on over 270 such offerings, including some of the most successful in history. A recognized pioneer in the Regulation A+ and Crowdfunding industry, Etan is a frequent speaker on funding innovation and customization and was named industry leader of the year at the 2022 Equity Crowdfunding Awards. Dalmore Group also offers business planning, development, and capital introduction services across various industries, participating in significant investment and structured transactions. Etan is also President of EMB Capital, LLC, investing in early-stage fintech ventures. He graduated from Yeshiva University’s Sy Syms School of Business and is registered with FINRA as a General Securities Principal. Etan lives in New York with his wife and three children. Join Etan and me at the upcoming Reg A Conference, the premier event for industry leaders and innovators in the Regulation A+ space. The conference will be held on June 20, 2024, in New York City. It provides a unique opportunity to network with top professionals, gain insights from expert panels, and stay ahead of the curve in crowdfunding and capital raising. Use code DNA300 to get $300 off your ticket! Don't miss this chance to connect with pioneers like Etan Butler and elevate your knowledge and strategies in the industry. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 29 Oct 2020 | #15 As a Marketer, You Should Always Be Testing. w/ Frank Frausto | 00:52:36 | |
This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses. Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world’s most recognizable startup from a private valuation of $18 billion in 2003 to today’s market capitalization of $740 billion. Currently, Frank serves on the Chief Digital Marketing Officer of Beyond Enterprizes, a strategic investment and advisory firm empowering blockchain investors, funds, startups and entrepreneurs to reach their goals. Frank started at Google as an Account Manager back in 2003 when he was part of Google's first inside sales organization. As a founding member of the New Business Sales team, he partnered with some of Silicon Valley's top businesses, and acted as their digital marketing consultant, helping guide some of Google's most strategic clients to profitability. Pursuing his passion for helping others find success, Frank became Google's lead sales trainer, where he coached Googlers in 12 different countries on product and sales knowledge. Currently, Frank serves as a digital marketing consultant and trainer for Google's channel partners. He designs, develops and delivers customized product and sales trainings for companies such as ReachLocal, AutoTrader, and YP.com, thus creating more effective digital sellers and account managers in their organizations.
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| 19 Jul 2024 | Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee | 00:45:41 | |
My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was the first SEC-registered Funding Portal under the JOBS Act and successfully closed the first Regulation Crowdfunding offering in US history; following acquisition he served as Republic COO during its pre-Series A to post-Series B phase and led Republic's international expansion. In 2019-2023 Youngro served as a member of the SEC Small Business Capital Formation Advisory Committee, which advised the SEC in making positive amendments to the JOBS Act in 2020 to increase the max funding limits under Reg CF and Reg A. Prior to launching his FinTech career, Youngro was a private equity funds attorney for 8 years at Cleary Gottlieb, Kirkland & Ellis and Weil Gotshal in US, Europe and Asia. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 28 May 2020 | #4 Get in Front of Action Makers w/ Kelley Weaver | 00:49:40 | |
This week Jason Fishman sits down with Kelley Weaver to talk about how she approaches media with a Test, Optimize, and Scale mentality. Kelley is the host of the popular podcast Crypto Token Talk, and CEO of Melrose PR, a leading crypto and blockchain public relations and content marketing agency based in Los Angeles, California. Kelley has been featured and quoted by the LA Times, Forbes, Entrepreneur Magazine, Inc, LA Business Journal, Business Rockstars, and many more. Just three years ago, Kelley dove head-first into the world of blockchain technology and hasn’t looked back. Kelley routinely writes thought leadership pieces about blockchain for Forbes and other outlets. She is the host of Crypto Token Talk, a podcast for those looking to enter the new frontier of blockchain technology and learn “Crypto 101” from leading industry experts, launching in January 2018. It serves as an entertaining on-ramp and newbie-friendly gateway to learning resources related to the world of cryptocurrency. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 28 Oct 2021 | #60 “Your Customers & Investors are Your Best Salespeople” w/ Erin Holloway | 00:41:43 | |
This week Jason Fishman speaks with Erin Holloway, President of FundAmerica by Prime Trust. Erin walks us through how she was able to Test, Optimize, and Scale her businesses. Erin is an innovative thinker and strategist with extensive experience in global client management and Procure to Pay. She is an accomplished advocate and troubleshooter in both internal and client facing situations. She believes safeguarding client relationships is paramount. Erin has a proven record of thriving in challenging situations through collaboration and partnership. Customers see her as a trusted advisor due to her “Customer for Life” philosophy. LinkedIn: https://www.linkedin.com/in/erineholloway/# For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 26 Nov 2023 | Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino | 00:56:44 | |
My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ best interests at heart. John knew there had to be a better way. Enter TAG: the world’s first marketing consultancy with a 100% focus on providing brands unbiased advice and vetted agency recommendations. These days, John consults with brands on all areas of marketing with a primary concentration in SEO, content marketing, and digital PR. He also teaches at the University of San Diego and works closely with entrepreneurs of all sizes at SCORE. In his free time, John loves to organize large community events through his group, the SoCal Marketing Club, one of the West Coast’s largest digital marketing clubs. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
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| 14 Apr 2023 | Test. Optimize. Scale. #105 “YouTube Ads are an untapped gold rush for performance.” w/ Marcus Svedin | 01:04:38 | |
My guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advertising. They provide complete done-for-you solutions, consulting, and step-by-step training programs to assist you in taking your business to the next level by utilizing YouTube Marketing. Marcus has helped over 500 entrepreneurs get the results they wanted with their digital marketing. Among these are people and businesses ranging from brand-new affiliate marketers, new start-up businesses, and 7-figure business owners. Marcus has been able to help them with everything from increasing traffic, funnels, and conversions to helping them get measurable, results-based marketing! Social and website:
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| 15 Mar 2024 | Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer | 00:48:42 | |
My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/
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| 21 Jun 2022 | Episode #71 “There is no idea too big or too small.” w/Justin Lacche | 00:40:41 | |
| 22 Dec 2023 | Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm | 00:46:58 | |
My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his current venture is poised to disrupt the rewards space with blockchain and Web3 technologies. Josef is also a partner at Draper Goren Holm, a web3 venture studio and fund he co-founded in 2018 with Tim Draper and a board member at Return.Finance, a Web3 startup that provides decentralized lending and borrowing solutions. His expertise in crowdfunding and community scaling has earned him a reputation as a leading figure in the blockchain and Web3 ecosystem, where he advises and invests in promising startups. Josef's entrepreneurial spirit is driven by a passion for disruptive ideas, unconventional thinking, and a 'screw it, let's do it' attitude. He holds an Audience Growth certification from YouTube, has published multiple papers, and speaks German and English. Born and raised in Austria, he has worked and lived in various countries before moving to Dubai in 2021. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 24 Jan 2025 | Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan | 00:54:06 | |
My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street.
Socials and website Linkedin: https://www.linkedin.com/in/jennykassan/ Website: https://www.jennykassan.com
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| 25 Jun 2020 | #6 How to Be Effective w/ Influencer Marketing. w/ Jeremy Barnett | 00:52:44 | |
This week Jason Fishman speaks with Jeremy Barnett, CEO and Founder of Rad Intelligence. Jeremy walks us through how he was able to Test, Optimize, and Scale his business. Rad Intelligence company is a new advertising technology channel for content distribution and discovery. Over $75 billion dollars each year gets wasted on ineffective digital advertising strategies. Rad Influencer, a Rad Intelligence Company is the first content distribution marketplace that uses the network effect of real social media users to solve this problem. The platform enhances all aspects of each advertisers influencer marketing campaign including execution, attribution and performance. With RAD, customers are able to identify influencers with precise accuracy and set campaigns live in a fraction of the time normally needed. Jeremy is a 3x founder & currently serves as the CEO/founder of Rad Intelligence. He is the former CEO/co-founder of Trendy Butler and current co-host of Rad Intelligence for Influencers. His companies have been featured on Facebook Business, Inc.com, Entrepreneur, Vanity Fair & Business Insider. Jeremy is a regular speaker at USC Marshall School of Business and supporter of Orphaned Starfish Foundation. For more on Jeremy and Rad Intelligence: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 30 Sep 2022 | Test. Optimize. Scale. #79 "If you make space energy floods into it” W/Brian Swichkow | 00:59:40 | |
| 08 Jul 2021 | #45 “Crowdfunding is Just getting Started” w/ Will Ford | 01:01:06 | |
This week Jason Fishman speaks with Will Ford, Co-Founder 7 President of LaunchBoom. Will walks us through how he was able to Test, Optimize, and Scale his businesses. Will Ford is an American Entrepreneur, Crowdfunding Expert, and Strategic Advisor who is passionate about bringing innovation to life and has dedicated his career to helping Entrepreneurs succeed. Will is currently the President & Co-founder of LaunchBoom and has built this brand to be one of the most respected in the crowdfunding industry. Since 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns on Kickstarter and Indiegogo than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and Indiegogo as well as an official Facebook and Shopify marketing partner. Will proudly serves on the Advisory Boards for two San Diego based businesses and is a member of EO (Entrepreneur’s Organization) in San Diego. Linkedin: https://www.linkedin.com/in/will-ford-6b48a94/ Website: https://www.launchboom.com/?adid=launchboom-479047858988&utm_source&utm_campaign For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
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| 28 Jan 2021 | #23 An Exclusive Look Inside Regulation Crowdfunding Portals. W/ Jonny Price | 00:59:06 | |
This week Jason Fishman speaks with Jonny Price, Director of Fundraising at Wefunder. Jonny walks us through how he was able to Test, Optimize, and Scale his businesses.
Jonny Price is the Director of Fundraising at Wefunder, which helps startups and small businesses raise capital through investment crowdfunding. Wefunder is a Public Benefit Corporation and B Corp that (1) employs a democratic approach to capital to fund more women, founders of color, and other under-funded entrepreneurs. And (2) enables anyone to benefit from the wealth created by growing businesses, not just rich people.
Before Wefunder, Jonny founded and led the Kiva U.S. team from 2011 to 2018. And before that, he worked in strategy consulting for Oliver Wyman for six years. He serves on the Federal Reserve Board's Community Advisory Council, has a degree in History from the University of Cambridge, and hails from London. g. LinkedIn- https://www.linkedin.com/in/jonnyprice/ Website-https://wefunder.com Twitter- https://twitter.com/JonnyCPrice
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 01 Jun 2022 | Episode #70 “Push the limits one day at a time.” w/Epi Ludvik | 00:51:47 | |
| 18 Oct 2024 | Test. Optimize. Scale. EP #174 “Building and Fostering Trust with Investors is Key" W/ Danielle Godfrey and Zuraiz Chaudhary | 00:55:26 | |
My guests are Danielle Godfrey and Zuraiz Chaudhary from SetApart Financial Services! Danielle and Zuraiz are the leading providers of audit, review, tax, and accounting services to startups engaged in crowdfunding Regulation CF and Regulation A fundraising in United States. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 13 May 2021 | #37 How to Build Momentum for Your Startup W/ Ramses Villela | 00:53:32 | |
This week Jason Fishman speaks with Ramses Villela, CEO & Founder of Cybermillions. Ramses walks us through how he was able to Test, Optimize, and Scale his businesses. Mr. Ramses Villela Gaona is a seasoned professional with over 20 years of experience. Started his career working in Broker-Dealers in Mexico as a stockbroker, then moved to trade FX. He is specialized in SPOT, Forwards, NDFS and Options. Cybermillions is a team of highly motivated individuals with very diverse backgrounds such as Finance, Software Development, Math, and IT. And they noticed how complicated is for Foundations to raise funds and quickly adapt to a fundraising sweepstake platform that offers participants the possibility to WIN unimaginable experiences and contribute to different causes through DONATIONS, helping foundations raise funds to help those who need it the most. Linkedin: linkedin.com/in/ramses-villela-cybermillions Website:https://cybermillions.io
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 14 Mar 2025 | Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores | 00:49:21 | |
My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact.
With a master’s in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance.
As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives.
Socials and website Linkedin: https://www.linkedin.com/in/christianrayflores/ Website: https://www.xponential.life/ Instagram: https://www.instagram.com/christianrayflores/ Facebook: https://www.facebook.com/christianrayflores1
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| 08 Oct 2020 | #13 Marketing Requires Out of the Box Thinking. w/ Sean Ford | 01:01:40 | |
This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses. Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of Bloomberg: Bloomberg Intelligence. Sean covered the media and advertising industry and gained a deep understanding of the current challenges that advertisers face given the rapidly changing industry. TraxOne is a suite of mobile marketing solutions that empowers businesses to engage pre-qualified consumers with interactive, direct-to-device advertising on premier digital channels.TRAXOne provides hyper-targeted advertising and conversion of mobile consumers. As a customer, once you create an audience from a specific location and timeframe, TRAXOne can then deliver ads directly to specific mobile phones or IP addresses based on their real-world behaviour. LinkedIn-https://www.linkedin.com/in/sean-ford-22836b13/ Website-https://traxone.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 15 Dec 2023 | Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood | 00:50:53 | |
My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena. Already, Specificity maintains four portfolio digital marketing companies all offering new and unique ways to reach hyper-focused audiences to boost sales for clients. The first, pickpocket, is a fully automated, self-serve, platform which includes programmatic digital marketing. This entity competes and improves upon the products offered by the social media platforms by delivering marketing to a dramatically more granularly targeted audience. Pickpocket allows users to improve client conversions with only four clicks - measurable increased ROI coupled with easy campaign implementation. Additionally, customers completely control the spend level, campaign duration and audience size without contractual obligations. Jason studied Marketing at the University of Missouri while on a full athletic scholarship before transferring to Southwest Missouri State University. After college, Wood immediately began a sales career. It was in Springfield, Missouri whereby Wood’s passion for sales and marketing flourished, catapulting him into the business world. Wood earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he worked. Wood’s entrepreneur background is just as impressive. At 44 years, Wood has successfully owned and operated an automotive lift company, two sales/marketing consulting firms, a digital marketing firm and now leads Specificity, a company that Jason and his team have taken public. In summary, Jason Wood is known for his fast thinking, brilliant marketing strategies and advanced technology solutions. Wood enjoys golf, tennis and time with his family. He is also a loyal Kansas City Royals and Chiefs fan. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 21 Jan 2021 | #22 Insider Tips For Equity Crowdfunding w/ Chuck Pettid | 00:29:45 | |
This week Jason Fishman speaks with Chuck Pettid, Head of CF Portal at Republic. Chuck walks us through how he was able to Test, Optimize, and Scale his businesses.
Chuck is CEO of the Crowdfunding Portal at Republic, a leading equity crowdfunding portal, and co-producer of the international television series Meet the Drapers. He is also GP of micro VC fund RainmakeMe and sits on the board of PantyProp and RidersShare. Chuck has an MBA from the Fordham Gabelli School of Business and a BS from the University of Nebraska-Lincoln.
Republic is where both accredited and non-accredited investors meet entrepreneurs and access high-growth potential deals across a range of private markets. Republic was founded by alumni from AngelList, the largest online platform for private investing. Since then, they have built a team and a network of the top people from the startup, venture capital, and investment worlds. g. LinkedIn- https://www.linkedin.com/in/chuckpettid/ Website-https://republic.co
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 26 Apr 2024 | Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri | 00:39:27 | |
My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has a degree is in Entrepreneurship and Small Business Management, cut his teeth running Risibisi Restaurant with his father for 17+ years, Hosts the Credder Podcast, 2020 Mozilla Builders Award winner, 2021 NBA's Sacramento Kings Capitalize Award winner, and has been featured in TechCrunch, Columbia Journalism Review, MarketWatch, HackerNews, Fox40, Quartz, and other publications for his work to reshape the online news industry Social and Website:
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| 09 Dec 2024 | Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz | 00:57:30 | |
My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: https://www.linkedin.com/in/ryan-schwartz-9754565/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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| 29 Jul 2021 | #48 “Reconnect With Your Why” w/ Luigi Amante | 01:02:40 | |
This week Jason Fishman speaks with Luigi Amante, co-founder and COO of Agent Image & August99. Luigi walks us through how he was able to Test, Optimize, and Scale his businesses. Originally from the Philippines, Luigi moved to Los Angeles after high school and graduated from Cal Poly Pomona as an Electrical Engineer. Although he enjoyed the engineering field, he quickly realized he needed to be in a much more creative environment and helped start The Design People – a web design company established in 1999 – whose main focus was to serve the real estate industry in the United States. Since its inception, The Design People has grown from a 3-person office to a multi-national company servicing thousands of clients from their offices in Los Angeles and Manila. In his free time, Luigi also consults with small businesses and startups on operational strategies. LinkedIn: https://www.linkedin.com/in/luigiamante/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...
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| 20 Dec 2024 | Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley | 00:58:43 | |
My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his investing activities, Brian serves on the Board of Directors for the Crowdfunding Professional Association and NE FIRST, where he helps shape the future of retail investing and robotics education. A self-taught developer and experienced engineering leader, he spent over a decade in the Defense & Space industry before focusing on fintech and startup investments. Brian holds a Master's in Aerospace Engineering from USC and combines his technical expertise with a passion for making private market investing accessible to everyone. As an advisor and mentor, he helps startups navigate the complexities of crowdfunding campaigns, drawing from his unique perspective as both an investor and platform builder." Social and Website: Linkedin: https://www.linkedin.com/in/brianbelley/ Website: https://kingscrowd.com/companies/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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| 09 Jul 2020 | #7 How to Predict the Future of Cryptocurrency. w/ Rob McNealy | 01:15:39 | |
This week Jason Fishman speaks with Rob McNealy, CEO and Founder of TUSC. Jeremy walks us through how he was able to Test, Optimize, and Scale his business. TUSC is TUSC – The Universal Settlement Coin – is an open source, pure payments cryptocurrency project built on a delegated proof of stake (DPOS) blockchain. TUSC is a decentralized, non-ICO, community project with on-chain governance. TUSC is purpose built for retailer adoption using a unique marketing model with an elected and term limited third party vendor, called the Marketing Partner, whose role is to support the onboarding of retailers and promote TUSC through aggressive marketing and sales strategies to vertical markets and industries with recognized problems with existing payment systems. TUSC is focused on gaining mass adoption through outreach and marketing to retailers in industries with recognized problems with traditional banking and payment processing. Rob McNealy is a dynamic serial entrepreneur, with years of in the trenches startup experience. Technically oriented, but savvy enough to cross interdisciplinary divides, his talents includes identifying opportunities, solving difficult problems, and creating value whenever possible. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/
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| 23 Jul 2023 | Episode #116 “Dial into your essential leading indicators to drive success." | 00:50:32 | |
My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spend and led teams across 12+ time zones, he has the expertise to help you scale your impact. Social and Website: | |||
| 17 Feb 2023 | Test. Optimize. Scale. #99 “Taking care of your team should be the number one priority ”W/ Brian Haugli | 00:50:52 | |
My guest is Brian Haugli. Brian is the CEO of SideChannel, who has been driving security programs for two decades and brings a true practitioner’s approach to the industry. He creates a more realistic way to address information security and data protection issues for organizations. He has led programs for the DoD, Pentagon, Intelligence Community, Fortune 500, and many others. Brian is a renowned speaker and expert on NIST guidance, threat intelligence implementations, and strategic organizational initiatives. Brian is the contributing author for the latest book from Wiley, “Cybersecurity Risk Management: Mastering the Fundamentals Using the NIST Cybersecurity Framework. “ Lastly, he is a professor at Boston College, in the Woods College of Advancing Studies, Master’s Program in Cybersecurity. Socials and Website:
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 31 Mar 2023 | Test. Optimize. Scale. #103 “You got to learn to take a punch. You got to throw the punch. Just don't stay down. ” W/Rick Nariani | 00:32:26 | |
My guest is Rick Nariani! Ricky is the Founder and CEO of WANTD, which is a social commerce marketplace focused on sneakers and streetwear. He founded his company in 2020 and was part of Y-Combinator’s W22 batch. Rick recently led WANTD through a seed round and is backed by reputable VCs, such as Slow Ventures, Pioneer Fund, and Goodwater Capital. Prior to his start-up, Rick was an Associate Partner in IBM’s M&A team with a focus on Artificial Intelligence. Prior to that, he’d spent several years with IBM’s Corporate Strategy team and was a strategy consultant for various Fortune 500 companies (e.g. Xylem). Rick is an MBA with an undergrad finance. Social and website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 28 May 2021 | #39 Test Early and Often W/ Stephen Stearman | 00:52:58 | |
This week Jason Fishman speaks with Stephen Stearman , Founder of Elevate Holistics. Stephen walks us through how he was able to Test, Optimize, and Scale his businesses. Stephen is one of the founders of Elevate Holistics. He manages the business on a day-to-day basis making sure the employees, doctors, and patients are happy. Most of his time is spent on the phone with patients, partners, and exploring new ways to better serve the stakeholders involved with Elevate. Stephen is originally from Kentucky (Go Big Blue!) and moved to Austin Texas 6-years ago where he went to graduate school for his MBA. Since graduate school, he worked in technology and non-profits before starting Elevate Holistics. If you get a text message or call from Elevate, there is a good chance it’s him on the other line. Elevate Holistics is a telehealth platform focusing on getting people their medical marijuana cards and physician’s medical cannabis certifications / recommendations as simply and easily as possible. In the summer of 2019, born out of necessity for doctors and patients, Elevate Holistics was created to better serve patients in the rural communities of Oklahoma. The vision was two-fold: increase accessibility to those in need and provide an easy to use platform for people who want the privacy of their own home. Today, Elevate Holistics operates in multiple states, has served thousands of HAPPY PATIENTS, and is innovating to provide doctors & patients a better medical marijuana evaluation experience.
Linkedin: https://www.linkedin.com/in/stephen-stearman-60ba6166/ Website:https://elevate-holistics.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 07 Mar 2024 | Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch | 00:48:10 | |
My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore’s Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe. Social and Website / adamdornbusch For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights / digitalniche. . / digi. . / dnagency_ca | |||
| 04 Jan 2025 | Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin | 00:52:02 | |
My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focuses on aligning investor goals with entrepreneurial visions. His expertise spans multiple industries, from wellness and air disinfection technology to sustainable workforce housing. Currently serving as the Chief Financial Officer of Splish Naturals, Karl continues to drive innovation in the CBD wellness sector while maintaining his role as a dedicated educator and business coach. A passionate advocate for small businesses, Karl combines legal expertise with strategic vision to help entrepreneurs navigate the complex landscape of business growth. His work in opportunity zones, strategic planning, and international financial transactions has established him as a trusted advisor for businesses looking to make a meaningful impact. Whether sharing insights on capital acquisition or discussing the future of entrepreneurship, Karl brings practical experience and fresh perspectives to every conversation, helping shape the next generation of business leaders while fostering an environment where innovation thrives. Socials and website Linkedin: https://www.linkedin.com/in/karldakin/ Website: http://dakincapital.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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| 13 Oct 2023 | Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges | 00:50:35 | |
My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in collaboration with The Coca-Cola Company, aiming to empower diverse entrepreneurs who have limited access to capital. Her advocacy for crowdfunding has garnered significant media attention, including features in Forbes, Entrepreneur Magazine, The Wall Street Journal, Inc Magazine, and more. Ruth's dedication extends beyond crowdfunding, as she's been recognized for her philanthropic work, earning her numerous accolades, including the 'Crowdfunding Innovator' title from the Las Vegas Women In Technology Awards. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights | |||
| 02 Jun 2023 | Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett | 00:31:16 | |
My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic public relations, social media, reputation management, direct response marketing, and more. Marketing Maven has been recognized as one of the Most Entrepreneurial Companies and Fastest Growing Companies in America. They work with clients in various industries, including health, nutrition, hospitality, beauty, fashion, and consumer goods. The agency secures media coverage on national TV, radio, print, and online platforms, while also offering additional services such as media training, crisis communications, event marketing, and Hispanic marketing. Lindsey has received numerous accolades and has been featured in Forbes and other media outlets. She is actively involved in community organizations, including serving on the Board of Directors for Women in Sports in Events and the National Association of Women Business Owners (NAWBO) Los Angeles Chapter. Lindsey is a former NCAA captain of the California Lutheran University women's soccer team and enjoys outdoor activities in her spare time. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 17 Jun 2021 | #42 “Listen to the Small Voices in Your Community” w/ Brian Bristol | 00:49:24 | |
This week Jason Fishman speaks with Brian Bristol, Co-Founder and CTO of Pigeon Loans. Brian walks us through how he was able to Test, Optimize, and Scale his businesses.
Brian Bristol is Co-Founder and CTO of Pigeon Loans; a first of its kind, global lending platform, dedicated to making it safe, simple, and easy for friends, family members, and loved ones to make loans with each other from nearly anywhere in the world. Backed by Fox Ventures, the Nevada Research & Innovation Corporation, prominent angel investors Patrick Ryan, Jim Sacherman, and Galileo Russell, Pigeon Loans is a rapidly growing name in the world of fintech innovations.
With a community of nearly 3,000 members strong, and tens of thousands of dollars in loan volume transacted already, Pigeon Loans seeks to empower individuals to take control of their finances by granting everyday people the ability to support themselves within their own communities through the avenue of loans.
Linkedin: https://www.linkedin.com/in/brianbristol~tech/ Website:https://www.pigeonloans.io
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
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| 04 Mar 2021 | #28 Focusing on Equity Crowdfunding’s Bright Future W/ Kinsey Cronin | 00:52:35 | |
This week Jason Fishman speaks with Kinsey Cronin SVP & Head of Business Development at Prime Trust. Kinsey walks us through how she was able to Test, Optimize, and Scale her businesses. Kinsey Cronin is Vice President of Business Development at Prime Trust, the leading blockchain-driven trust company delivering cutting-edge custodial and compliance solutions to funds, platforms, exchanges, and token offerings. Prior to joining Prime Trust, Kinsey spent several years at StartEngine helping entrepreneurs raise over $60M via STOs and other online offerings under JOBS Act regulations. Kinsey is a graduate of Pepperdine University and lives in Los Angeles. Prime Trust is the leading tech-driven trust company, providing custody of traditional and alternative assets, escrow services, and custom trust needs including: Third-party qualified Trustee of stablecoin assets including USD, bonds, stocks, and more. AML, KYC, funds processing and escrow frictionlessly delivered via APIs, SEC Qualified Custodian for Digital Assets and Fiat. A suite of compliance services delivered with technology for back office support Website- https://www.primetrust.com LinkedIn- https://www.linkedin.com/in/kinseycronin/ Twitter- https://twitter.com/KinseyCronin?lang=en
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 31 May 2022 | Episode #69 “You don't have to be a shark to be an investor.” w/Douglas Ruark | 00:41:39 | |
| 10 May 2022 | Episode #68 “Bring people along the journey on why you're raising capital.” w/ Dawson Russell | 00:45:47 | |
| 07 Feb 2025 | Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton | 00:47:29 | |
My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world.
With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems.
Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure.
Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals.
Socials and website Linkedin: https://www.linkedin.com/in/jeff-g-carlton/ Website: https://jeffcarlton.focalpointcoaching.com/
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| 03 Oct 2022 | Test. Optimize. Scale. #82 "Success is About Constantly Creating Something New or Better.” W/Ted Mcgrath | 00:43:51 | |
| 15 Jul 2021 | #46 “You Have to Be Able to Adjust Your Expertise” w/ Victoria Yampolsky | 00:45:27 | |
This week Jason Fishman speaks with Victoria Yampolsky, Founder & President of The Startup Station. Victoria walks us through how she was able to Test, Optimize, and Scale her businesses.
Victoria Yampolsky, CFA is the Founder and President of The Startup Station, an education and advisory platform focused on modeling and valuing startups. We help you build and use financial models as business intelligence tools to accelerate your fundraising process and respond faster to market feedback.
More than 1,000 founders have taken The Startup Station's courses to learn the basics of accounting, valuation, financial modeling, and startup financing and more than 100 founders worked with The Startup Station one-on-one across more than 15 industries.
Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics from Cornell University, and an MBA, with honors, from Columbia Business School.
Website: https://thestartupstation.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
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| 29 Aug 2024 | Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei | 00:53:59 | |
My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his diverse skills and knowledge to create value for customers, shareholders, and society. As the Chairman, CEO & Founder of Power Hero Corp., he oversees the vision and strategy of the company, which provides innovative and convenient charging solutions for electric vehicles, mobile devices, and other applications. He is also the chief inventor of the company's products, which leverage his expertise in solar energy and his patented technologies. He is passionate about solving real-world problems with sustainable and accessible solutions. He has led Power Hero Corp. since 2017 and has grown it into the leading innovator of personal EV charging solutions for apartment residents. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 21 Oct 2022 | Test. Optimize. Scale. Episode #83"The Future of Electric Vehicles" W/Micah Bergdale | 00:41:55 | |
| 04 Feb 2021 | #24 New and Improved Ways to Meet Your Crowdfunding Goals W/ Allen Jebsen | 00:51:44 | |
This week Jason Fishman speaks with Allen Jebsen, VP of Sales at StartEngine. Allen walks us through how he was able to Test, Optimize, and Scale his businesses.
Allen is the Vice President of Sales and Business Development at StartEngine. StartEngine is the premier equity crowdfunding platform, connecting Millennials and aspiring investors with tomorrow’s progressive companies. StartEngine aims to revolutionize the startup business model by helping individuals invest in private companies on a public platform for the first time in history, thereby helping entrepreneurs achieve their dreams. StartEngine has been in the equity crowdfunding business since the United States Securities and Exchange Commission (the SEC) enacted Title II of the JOBS Act in June 2015, which allowed everyday people from the US and around the world to invest in small US businesses through public crowdfunding campaigns. They launched their first equity crowdfunding campaign in 2015, and they specialize in Regulation Crowdfunding and Regulation A+.
LinkedIn- https://www.linkedin.com/in/allen-jebsen-94b07031/ Website-http://www.startengine.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 02 Feb 2024 | Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison | 00:53:35 | |
My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies. In 2015, he co-launched encode.org llc to upgrade underlying business legal, capital, and social structures with the same self-organizing principles embedded in practices like Holacracy®. In 2019, encode.org launched PowerShift Capital LLC, an organization focused on sourcing and deploying resources for purposeful power-shifted projects. And in 2020, encode.org birthed PowerShift People, LLC, to create a global community of independent, purpose-aligned workers. Thomas identifies more as an experimentalist - living into principles and practices that change how individuals work, earn a living, and relate with one another. Social and Website
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| 11 Aug 2023 | Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser | 00:54:15 | |
My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart Pricing Table - interactive proposal software that cuts down on back and forth, incorporates upsells, and helps generate proposals at lightning speed. Social and Website: For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 03 Feb 2023 | Test. Optimize. Scale. #97 "Even if you get a one-to-one return, it's still worth optimizing." W/ Kyle Kane | 00:44:45 | |
My guest is Kyle Kane! Kyle is an accomplished content creator, executive producer, TEDx speaker, award-winning marketer, and brand expert. He is now the Chief Marketing Officer for Nobody Studios. His previous venture, 180 South, ranked on the Inc. 500 list as the #13 Fastest Growing Company in America and #24 in Global Marketing and Advertising. Kyle has crafted creative campaigns for some of the world’s premier artists & brands (Katy Perry, Kylie Jenner, Samsung, etc.), resulting in a global market value of over $1B in sales. Website: http://www.nobodystudios.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast | |||
| 01 Jul 2024 | Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth | 00:45:12 | |
My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial Advisor with AXA Advisors. She graduated from the University of Utah with a B.S. in Business Finance. Nikki currently holds the Series 7 and 66 registrations. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||
| 10 Sep 2020 | #10 How to Build Your Brand Up. w/ Justin Wu | 00:51:34 | |
This week Jason Fishman speaks with Justin Wu, Founder of CoinState. Justin walks us through how he was able to Test, Optimize, and Scale his business.
Justin Wu is a growth marketer who shares daily content on LinkedIn around building brands, products and communities. Justin’s helped brands achieve over $3m in Kickstarter and launched a SaaS company $100k MRR / $1MM ARR within first year. He also cofounded one of the largest growing Marketing communities called - Stacking Growth. They host monthly meetups in LA, NYC, and Seattle. Twitter-https:https://twitter.com/hackapreneur?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn- thttps://www.linkedin.com/in/justincwu/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/ | |||
| 11 Feb 2021 | #25 When it Comes to SEO, Play to Your Strengths W/ Harry Sanders | 00:43:05 | |
This week Jason Fishman speaks with Harry Sanders, CEO & Founder of StudioHawk. Harry walks us through how he was able to Test, Optimize, and Scale his businesses. Harry is the founder and director of StudioHawk, an award-winning dedicated SEO agency in Australia, specialising in providing quality SEO services to businesses.Harry started StudioHawk from very humble beginnings and has since grown the company to a team of 30 dedicated SEO specialists in 5 years to become the largest dedicated SEO agency in Australia (while also expanding to London). Since then the company has gone on to win the Australian Business Award for Marketing innovation, was named SEMRush’s Agency of the year, and Harry named M&M global millennial of the year in the UK. Harry has been featured on Forbes and the BBC world news, doing all this at the ripe old age of
LinkedIn- https://www.linkedin.com/in/harry-sanders-570635113/ Website-https://studiohawk.com.au For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 15 Nov 2022 | Test. Optimize. Scale.#87 The key to user generated content is putting the hook and message first.” W/Will Perry | 01:02:22 | |
| 01 Apr 2021 | #32 Authentic PR is a Foundation for Success W/ Joel Andren | 00:58:51 | |
This week Jason Fishman speaks with Joel Andren, CEO and Founder of PressFriendly. Joel walks us through how he was able to Test, Optimize, and Scale his businesses. Joel is a startup entrepreneur and has worked in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor. Joel was marketing lead and employee #4, 5 and 6 at early-stage software companies and co-founded enterprise storage company, Bitcasa. He received an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle. Through working with over 600 startups at various stages (crowdfunding, launch, Series A), PressFriendly has helped companies launch products, rebrand themselves, develop thought leadership campaigns and more. They have found that many of their clients need more than software, and that’s why they have great PR pros to help you develop a PR program. Their team of experienced PR professionals, all with an entrepreneurial background, provide a custom PR strategy and continued guidance and support to reach your PR goals. They understand that your needs may evolve, so they have created several options for working with PressFriendly – depending on the time you wish to devote to the efforts (vs. your dedicated PR professional) and your PR budget. Website: https://www.pressfriendly.com Email: Joel@pressfriendly.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr
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| 23 Nov 2024 | Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones | 00:48:45 | |
My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups through crowdfunding campaigns to orchestrating complex M&A deals for public companies and venture capital funds. Currently serving on council at Smith Anderson, Benji has pioneered innovative funding approaches that blend traditional private placements and angel investments with emerging technologies like blockchain smart contracts and digital assets. Her unique toolbox of financial strategies has helped countless companies navigate both conventional and alternative paths to raising capital, making her one of the most versatile and forward-thinking legal advisors in the industry. Join us as we dive into Benji's insights on the future of capital raising and how companies can leverage both traditional and innovative funding mechanisms to fuel their growth.
Linkedin: https://www.linkedin.com/in/benji-taylor-jones/ Website: https://www.smithlaw.com/
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| 10 Jun 2021 | #41 You Have to Track the Data w/ Jill Albert | 00:48:35 | |
This week Jason Fishman speaks with Jill Albert , Founder and President of Direct Results. Jill walks us through how she was able to Test, Optimize, and Scale her businesses. Jill is a marketing and media professional specializing in driving response through audio media and promotion. Emphasis on direct marketing, specifically lead generation, packaged goods, retail and the entertainment industry. Experience in general management, product management, business development, co-branding and event and promotional marketing.
She is highly successful at creating effective and strategic marketing solutions to deliver a targeted and engaged consumer. Always delivering clear, measurable and repeatable results. Jill is also well versed in advertiser, and agency relationships, specifically performance based marketing. Expertise in product management, operations, co branding and promotional marketing. Founder of DIRECT RESULTS. Currently serving as President of DIRECT RESULTS RADIO, a leading performance based radio marketing and strategy company.
Linkedin: https://www.linkedin.com/in/jillalbert/ Website:https://directresults.com
For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...
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| 13 Jan 2023 | Test. Optimize. Scale. #94 “Don't be afraid to optimize your marketing and strategy." W/ Chris Joannou | 00:52:02 | |
My guest is Chris Joannou. Chris is a Designer, and DreamPusher focused on Partnerships, Venture Building, and Acceleration for Global Leading Startup Ecosystems, Enterprise, and Blockchain Protocols. He is currently on a mission to help creators make more money in Web3 with DreamPushers and consults for Draper University, Startupbootcamp, and Startup Grind. Social and Website: | |||
| 08 Nov 2024 | Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit | 01:02:29 | |
Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we’re excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST’s success. Don’t miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST’s funding achievements. Social and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: | |||