Tech Marketing Trends (Jakob Löwenbrand)

In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more.

If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below:

https://www.linkedin.com/in/opaatswy/?originalSubdomain=tt

https://www.opaatswy.com/

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.

Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).

Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.

Justin is a best-selling author of five books, including  Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.

He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.

Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/

Visit the Hard Skill Exchange website:

https://hardskill.exchange/

 

Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️ 📝 Key Takeaways: 1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯 2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄 3️⃣ Finding your 'best-fit customers' for higher engagement 💡 ...and more! Tune into the episode here:

In this episode, we had the pleasure to interview Frank Rose, digital anthropologist and author of the book "The Sea We Swim In: How Stories Work in a Data-Driven World". Throughout the episode, Frank shares his expert knowledge on this topic and explains how it is essential to consider the power of stories, especially for marketers out there. Based on the framework in Frank's book, he also shares nine elements of a story and how marketers can approach the storytelling framework and put it to use in day-to-day business. Listen to the episode to learn more and get some inspiration to aid your B2B Tech marketing!

 

If you want to know more or get in touch with Frank, you'll find more information in the links below:

https://www.frankrose.com/

 

https://www.linkedin.com/in/frankrose/

 

In this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads.

If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below: https://b2linked.com/

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

• The journey of Supermetrics from a startup to a major player in marketing data solutions
• How to balance short-term lead generation with long-term demand creation strategies
• The role of data in driving marketing decisions and scaling operations globally
• Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/

 

In this podcast episode, Lee Odden, Executive Editor of TopRank’s Online Marketing Blog, discusses five things to consider as a content marketer when working with influencers.  

 

If you want to know more or get in touch with Lee, you will find more information by following the links below: 

 

https://www.linkedin.com/in/leeodden/ 

 

https://www.toprankblog.com/ 

In this week’s podcast episode, Simon Severino, founder of Strategy Sprints,  reveals how you can double your revenue in 90 days. If you want to know more or get in touch with Simon, you can find more information in the links below: 

 

https://www.linkedin.com/in/simonseverino/?locale=en_US 

 

 

https://www.strategysprints.com/simonseverino 

Tune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands. In this podcast, Drew shares his expert insights on... 💡 Streamlining B2B marketing processes. 💡 Strategies for developing B2B brands with a competitive edge. 💡 Key determinants of a successful Chief Marketing Officer. Tune in to our podcast episode and discover Drew's secrets to marketing success. You can watch our video podcast on YouTube as well! 🎥 Check it out here: https://youtu.be/Ao9UH6t_wEE

 

In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more!

 

If you want to know more or get in touch with Geoffrey, you find more information in the links below:

 

http://www.geoffreyamoore.com/

 

https://www.linkedin.com/in/geoffreyamoore//

In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot. 

 

If you want to know more or get in touch with Scott, you find more information in the links below: 

https://www.linkedin.com/in/sjbrinker/ 

https://blog.hubspot.com/marketing/author/scott-brinker 

In this episode we got to talk to Pieter Limburg who is the CEO, Founder and Head of Product at Mobilo. Mobilo's business idea is to turn meetings into leads and to empower better business connections across the globe with the help of digital business cards. Throughout the episode Pieter talks about some tips and tricks for making the most out of an in-person meeting and turn it into a lead.

If you want to know more or get in touch with Pieter, you can find more information in the links below: https://www.linkedin.com/in/pieterlimburg/

 

https://www.mobilocard.com/about-us

In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI. Some key takeaways: 🤖 87% of companies plan to increase their AI spending in the next 12 months 🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI 🤖 Michael is optimistic about AI's role in job creation and upskilling Don't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.

Join the discussion to learn more about:

• Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
• What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
• Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses
• Where to start building GTM motions
• The role of content marketing in demand generation today
• And much more!

Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!

Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/

Visit the Katana Cloud Inventory website: https://katanamrp.com/

🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com. "...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers". - Scott Brinker Learn more about this, and about other martech trends in 2024, by tuning into our latest podcast episode of Tech Marketing Trends!

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users? Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.

Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.

Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/

Visit the Chasm Group website: https://chasmgroup.com/

In this podcast episode, the SEO expert Steve Wiideman talks about the SEO strategies that grows B2B businesses. If you want to know more or get in touch with Steve, you find more information in the links below:

https://www.linkedin.com/in/seoexpert/

https://www.wiideman.com/about-us/connect

What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action? 

In this week’s episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people’s actions.  

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. 

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Are you curious to know more about Tim? Check out the links below. 

Website: https://timash.com/

LinkedIn: https://www.linkedin.com/in/timash/

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.

 

In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.

 

Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.

 

Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield

 

You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com

AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet?

Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies.

In this episode, Daniel discusses his personal journey with AI, from the initial learning curve to crafting data-driven strategies that enhance productivity in every sales stage.

Join the conversation to discover:

• How AI can revolutionize daily sales tasks, from prospecting to closing
• Ways AI boosts strategic decision-making and personalized customer engagement
• Emerging trends in AI integration within sales tools and platforms

You can also have a look at Daniel's game-changing course, AI for The Strategic Seller Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielborodyansky/

 

 

Learn how to create a successful paid media strategy for B2B companies in our latest podcast episode with Elliot Manson, Director of Analytics & Advertising at KEO Marketing Inc. We also discuss pros and cons with using different channels in advertising and Elliot share a trade secret you don’t want to miss!

If you want to know more or get in touch with Elliot and KEO Marketing Inc, you find more info in the links below:

https://www.linkedin.com/in/elliotmanson/

In this podcast episode Ike Singh Kehal, CEO of the virtual event platform Social27 Inc., talks about how virtual events and conferences produce high client turnover rates in a post-covid world.

 

If you want to know more or get in touch with Ike, you’ll find more information in the links below:

 

 

https://www.linkedin.com/in/ikekehal/

 

https://www.social27.com/index

In this podcast episode, you will find out how to reach the Millennial generation.

We are excited to welcome the founder of MRY agency, author of best-selling book, as well as an expert in social media marketing - Matt Britton! 

Matt has a unique and deep domain expertise in the Millennial generation and has inspired and educated the world’s leading brands on the state of new consumers and its effect on business models, consumer trends and the media landscape. 

Enjoy this episode and get inspired! 

If you are curios to know more about Matt, follow the link below. 

https://www.linkedin.com/in/mattbbritton/ 

This week on the podcast you'll learn about how A.I. and interactive voice technology will disrupt audio content creation and distribution, and the new advertising opportunities it is creating. Carl Robinson, which shares his expertise on this topic is co-founder CEO of Rumble Studio which offers a SaaS platform for companies to launch and grow their brand on audio channels. Tune into the episode to learn about how you can utilize audio tech to facilitate marketing and provide value to your B2B business!

 

If you want to know more or get in touch with Carl, you'll find more information in the links below:

 

https://www.linkedin.com/in/carlrobins0n/

 

https://www.rumble.studio/about?hsLang=en 

Do you want to become a Key Person of Influence and stand out as the go-to person in your industry? In this podcast episode Daniel Priestley, Founder & CEO of Dent Global and Co-Founder at ScoreApp, talks about influential leadership in the tech industry. Daniel emphasizes the importance of why being engaged on social media is key to success for leaders within the tech industry. He also shares some predictions of success factors going forwards. 

 

Some questions answered during this episode are "Why create a platform to strengthen your company?" and "Why pitch in front of an audience?". 

 

If you want to know more or get in touch with Daniel, you'll find more information in the links below: 

 

https://www.linkedin.com/in/danielpriestley/   

 

https://www.dent.global/about-us/  

 

https://www.scoreapp.com/    

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful?

While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person.

Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless teams on selling without pushing or convincing.

In this episode, Josh shares practical advice on the best approach to phone and email prospecting and pitfalls to avoid when reaching out to B2B clients.

Join the conversation and learn about:

• Why phone prospecting remains a powerful tool in an age dominated by digital communication
• The essential skills every salesperson should master to become effective at prospecting
• Practical tips for identifying and addressing customer problems without sounding pushy
• The psychology behind lowering a prospect’s guard and encouraging conversation

Connect with Josh on LinkedIn:

https://www.linkedin.com/in/josh-braun/

Visit the Braun Training website:

https://joshbraun.com/

Listen to this podcast with Chris Green, Head of Marketing Innovation at Footprint Digital, when he shares his thoughts on how to rank good on Google in 2020. He also shares some important essential technical SEO Learnings from 120+ Site Migrations. Read more about Footprint Digital here: https://www.footprintdigital.co.uk 

In this episode we had the pleasure to speak to Ahava Leibtag, who is the president and owner of Aha Media Group. Ahava has more than 20 years of experience in writing, messaging and marketing. She’s a thought leader on content strategy and content marketing and has written a book, "The Digital Crown", that explores the intersection of content strategy and content marketing. In the podcast episode Ahava shares her best tips on how you can be brave with your content marketing.

If you want to know more or get in touch with Ahava, you find more information in the links below:

 

https://www.linkedin.com/in/ahavaleibtag/

 

https://ahamediagroup.com/about-us/

In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.

 

If you want to know more or get in touch with Leslie, you find more information in the links below:

https://www.linkedin.com/in/leslieboadum

https://www.hubspot.com/

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

• The three pillars of demand generation: strategy, content, and distribution
• How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech
• Creating content that captures attention and engages prospects throughout the funnel
• Distributing content effectively using owned, managed, and third-party channels
• Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/

In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships.

Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barrett has a wealth of insights into building strategic alliances that drive transformational growth.

In this episode, Barrett shares his journey and expertise on:

• The foundational steps to creating effective partnerships
• The secrets behind HubSpot’s thriving partner ecosystem
• Common pitfalls in GTM partnership strategies and how to avoid them
• The evolving role of partnerships in an increasingly automated, tech-driven world

Whether you’re looking to deepen your understanding of GTM partnerships or seeking actionable advice to enhance your strategy, this conversation is one you won’t want to miss.

Connect with Barrett on LinkedIn: https://www.linkedin.com/in/barrettjking/ Visit the Ramp website: https://ramp.com/

 

In this week’s podcast episode, Larry Kotch, co-founder of the digital marketing agency The Brains, talks about the psychological aspect of B2B marketing. If you want to know more or get in touch with Larry, you can find more information by following the links below:

 

https://www.linkedin.com/in/bblarry/?originalSubdomain=uk 

 

https://thebrainsmarketing.co.uk/about/marketing-agency-ethos/ 

In this podcast episode, Sam Karow, President and founder of the marketing and media agency Effective, talks about programmatic paid social for B2B marketing. He touches upon best practices, some future predictions and much more. 

If you want to know more or get in touch with Sam, you find more information in the links below: 

https://www.linkedin.com/in/sam-karow-39044b5/  

 

https://www.effectivemc.com  

Is your business missing out by keeping marketing and customer success separate?

In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive growth and retention. Our guest, Seán Reid, Manager - Account Management EMEA at Tive Inc, shares his expertise on how businesses can leverage this collaboration to reduce churn, strengthen customer relationships, and drive revenue growth.

In this episode, we discuss:

• Why marketing and CS alignment is now a priority – SaaS companies are facing tighter budgets and increased churn, making collaboration between these teams more crucial than ever.

• How CS can fuel better marketing – Customer Success teams hold key insights on retention trends, customer needs, and ICP refinement—knowledge that can transform marketing strategies.

• The evolving role of CS in business growth – More companies are shifting from seeing CS as a support function to recognizing its impact on revenue growth and customer expansion.

• How to foster better collaboration – Practical steps to break silos, integrate CS data into marketing efforts, and drive measurable success.

Tune in to discover how a strong marketing-CS partnership can give your company a competitive edge.

Connect with Seán on LinkedIn: https://ie.linkedin.com/in/sean-reid

 

Listen to this podcast where we interview Dana DiTomaso, President and Partner at Kick Point Inc, a professional speaker and technology columnist for CBC Edmonton that helps people ‘do better marketing’. Dana is sharing her thoughts on what you as a B2B marketeer should do to reach your goals in 2020. 

In this podcast episode Alexander Novicov, CEO of the emotional marketing agency “Way Boutique Agency”, shares his knowledge about how to use emotional marketing effectively to increase sales.

If you want to know more or get in touch with Alexander, you’ll find more information by following the links below:

https://www.linkedin.com/in/alexandernovicov/

https://way.boutique/ourstory/

Listen to this episode and learn more about Inbound lead conversion and which strategies you should use during the current pandemic together with Nicolas Vandenberghe, CEO and CO-founder of Chili Piper.

Listen to this episode with Alexandra Åhré, Digital Expert at Brightvision, and learn how you can use LinkedIn advertising to generate great B2B leads. 

Do you want to get a sneakpeak into the future of selling? Then you should tune into this week's episode of our podcast where we had the honor of interviewing Tony Hughes. In the episode some future predictions are shared; around what sales skills that will be needed, optimal sales outreach, as well as how B2B marketers' sales tech stacks can be developed going forward.

Tony is a Best-selling Author, Management Consultant, Keynote Speaker and Sales Trainer. He has 35+ years of proven performance as an individual contributor, sales leader and CEO and he frequently speaks, writes, consults and trains on B2B selling and sales leadership. Are you curious to know more about Tony? Check out the links below. 

LinkedIn: https://www.linkedin.com/in/hughestony/?originalSubdomain=au

Website: https://www.tonyhughes.com.au/

Why is having a solid brand voice essential and relevant, even in the context of B2B? And how do you keep your brand voice consistent at scale? These questions, among others, will be discussed and answered in this week's podcast episode with Justin Blackman, Brand Voice Expert & Copywriter at Pretty Fly Copywriting. In the episode, Justin also presents his WTF framework (words, tone, and frequency) and provides examples of companies who have succeeded with their brand voice. According to Justin, all the people say he's "pretty fly for a write guy", so make sure to tune in to this great episode to receive some valuable brand voice tips!

 

If you want to know more or get in touch with Justin, you find more information in the links below:

 

https://www.linkedin.com/in/justinblackman/

 

https://prettyflycopy.com/ 

In this podcast episode, we interviewed Neil Stoneman, Director of Content Performance at the B2B Marketing Agency Velocity Partners. Neil talks about demand generation and how to open gates to creativity. 

 

If you want to know more or get in touch with Neil, you’ll find more information in the links below: 

 

https://www.linkedin.com/in/neilastoneman/?originalSubdomain=uk 

 

https://velocitypartners.com/team/neil-stoneman/  

In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing.

If you want to know more or get in touch with Pam, you find more information in the links below:

https://pamdidner.com/

https://www.linkedin.com/in/pamdidner/

Does your company want to learn more about how to create a differentiated experience? In this week's podcast episode we are joined by Stan Phelps who works to increase loyalty, drive sales, and promote positive word-of-mouth by creating differentiated experiences. He has authored six books about customer experience and employee engagement that all focus on the little ways to drive differentiation. Tune in and take part in the valuable insights Stan shares on this topic.  

“Your brand today is no longer what YOU tell people it is, it’s the differentiated experience that your EMPLOYEES deliver” - Stan Phelps. 

 

If you want to know more or get in touch with Stan, you'll find more information in the links below: 

https://www.linkedin.com/in/stanphelps/  

https://stanphelps.com  

 

What does it take to achieve operational marketing excellence?

Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization.

In this episode, we explore:

• What operational marketing excellence looks like in practice
• How CMOs can balance short-term wins with long-term strategic goals
• Key skills needed for today’s marketing leaders to thrive
• Strategies to communicate marketing’s value to the C-suite

Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape. Connect with Peter on LinkedIn: https://www.linkedin.com/in/pemahoney/ Visit the GoTo website: https://www.goto.com

How do you build trust with C-levels?

In this week’s episode we are going to listen to Angel Ribo, known as the CEO Confidant, who will highlight the topic “How to reach CEOs and C-levels since Covid”. In the past 21 years, Angel has helped over 1500 CEOs in 33 different countries to accelerate the growth of their businesses.

Tune in to this inspiring session with Angel and learn how to build trust with CEOs and C-levels around the world.

If you want to get to know more or get in touch with Angel, you can find more information in the links below:

 

LinkedIn: https://www.linkedin.com/in/angelribo/   

How do you create engagement through social media? Listen to our latest podcast episode together with Corey Perlman, bestselling author and top-rated speaker, to find it out!  

If you want to know more or get in touch with Corey, you find more information in the links below:  

https://coreyperlman.com/ 

https://www.linkedin.com/in/coreyperlman 

Is your B2B company ready for SEO in 2024? 🌐

  Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We also discuss practical tips for B2B marketers on integrating products into content and go-to-market strategies. If you want to know more or get in touch with Chima, you'll find more information in the links below: https://zenithcopy.com/author/chima/ https://www.linkedin.com/in/chima-mmeje 

We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies. In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies. Tune in for industry leader expert tips to level-up your customer engagement and make more meaningful customer connections 🎙️ 

Listen to this episode with Ashish Agrawal, Head of Digital Marketing and Strategy at Zycus, and learn what's working and what's not working in digital marketing strategy. Get advice on how you get bang for the buck when you invest on LinkedIn and what to consider when starting with video marketing.

Want to find out how 6-Figure buyers would buy in 2023? In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems. This episode will be all about… 💡 ... how different is the B2B buyer’s journey today. 💡 ... how dark social is affecting your brand. 💡 ... trends and tactics in Account-based Marketing. 👇🏼 Listen to the full episode with Omprakash here to get all the insights!

 

If you want to know more or get in touch with Omprakash, you can check out more information through the links below: https://www.linkedin.com/in/omprakashmarketing/ https://www.linkedin.com/company/fuego-systems/ https://sendfox.com/lp/10ogwg

 

In this week’s podcast episode Jenna Tiffany, the Founder & Strategy Director of Let’sTalk Strategy, shares her knowledge on successful email marketing for B2B organizations.

 

If you want to know more or get in touch with Jenna, you can find more information by following the links below: https://www.linkedin.com/in/jennatiffany/

https://letstalkstrategy.co.uk/about-us/about-jenna-tiffany/

In this podcast episode Shawn Finder, the founder and CEO at Autoklose, teaches us how to increase conversions through cold sales prospecting.

If you want to know more or get in touch with Shawn, find more information in the links below:

 

https://www.linkedin.com/in/shawnfinder/?originalSubdomain=ca

https://autoklose.com/

Ever wondered how AI could level up your prospecting on LinkedIn?

In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn.

Join the discussion to learn more about:

• How AI is transforming global business engagement, especially on platforms like LinkedIn.
• The best strategies for leveraging AI to augment LinkedIn prospecting and enhance sales pipelines.
• How AI can support technical founders in marketing and sales when they lack the expertise in these areas.
• Maintaining authenticity while using AI to engage with prospects on LinkedIn.
• The future of AI in job markets, particularly in relation to offshore workforces.

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jpctan/ Visit the Engage AI website: https://engage-ai.co/

Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.

 

Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.

 

If you want to know more or get in touch with Linda, you'll find more information in the links below:

 

https://www.linkedin.com/in/lindaronningen/

 

https://www.crayon.com/us/about-us/

 

Listen to this exciting interview with Nancy Harhut, Marketing Creative & Behavioral Science Expert, and learn how to create B2B content that is impossible to ignore. Get concrete tips on how you can improve your content strategies using behavioral science insights.

In this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together.

If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below:

https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk

https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure

B2B marketing and sales technology are constantly evolving, and it can be tough to keep up.

In this week’s podcast episode, we'll be talking about the best practices for building a B2B marketing and sales tech stack that's going to work for you in 2022/2023.

Our guest is Thomas Armitage, a B2B marketing speaker and marketing tech guide who have an extensive career within marketing —and he'll be sharing his insights and advice for building a successful tech stack.

If you want to know more or get in touch with Thomas, you'll find more information in the links below:

https://www.linkedin.com/in/thomasjarmitage/

 

https://about.me/thomasjarmitage

Are you making the most of outbound marketing?

In this week’s episode of Tech Marketing Trends, Mark Colgan, B2B Sales Consultant at Yellow O & Claymaker at Clay, shares innovative outbound marketing strategies and how the power of personalization—when done right—can drive better results. He also explains how Clay is revolutionizing sales and marketing by enabling smarter prospecting with real-time data.

In this episode, we discussed:

• Why outbound marketing is evolving – Email deliverability is tougher, and generic cold outreach is losing effectiveness. Businesses need smarter segmentation, timing, and messaging.

• The power of personalization done right – Personalization is only effective when it’s relevant. Instead of generic details, outreach should focus on real pain points and business challenges.

• How signals and triggers improve outreach – Leveraging buying signals like funding rounds, leadership changes, and hiring trends helps businesses reach the right prospects at the right time.

• How Clay is transforming outbound efforts – Clay automates list-building, enriches CRM data, and integrates multiple data sources to create hyper-personalized campaigns at scale.

Tune in to the episode to learn how to refine your outbound strategy with data-driven insights and effective personalization.

Visit Mark's LinkedIn: https://pt.linkedin.com/in/outboundsalestech?trk=people-guest_people_search-card 

What does it take to sell successfully by putting the buyer first?

In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.

In this episode, Carole discusses:

• Key insights from her research and book.
• The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
• Practical tips for preparing effectively and succeeding in sales conversations.

Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode! 

Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney 

Visit Carole's website: https://www.carolemahoney.com/ 

Listen to this episode with Brian Carroll, Founder and CEO at Markempa, and learn what your marketing and sales team can gain with empathy marketing. He shares the best tools and strategies for successful empathy marketing.

In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems. Key Takeaways from the episode: 🔑 The importance of rethinking traditional financial systems 🔑 How FinTech is leaning towards decentralization 🔑 The potential of tokenized rewards to revolutionize loyalty programs 🔑 Insight into the B2B perspective of rewards and how they can significantly reduce churn Listen into the episode and gain a holistic perspective on how FinTech disrupts not just consumer experiences but B2B relationships as well. #TechMarketingTrends #Podcast #FinTech #B2BTech #LoyaltyPrograms #Disruption #GrowthMarketing #Brightvision

Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland.

Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during their journey to become an independent company, like scaling ABM practices and educating the ABM team on methodology within such a large organization.

Both MariCarmen and Maureen are passionate about the role of people and culture in the company’s success and highlight the importance of innovation, empathy, and trust in Kyndryl’s culture. Connect with them on LinkedIn: MariCarmen Ribes Espinosa

Maureen Muthua Visit the Kyndryl website here

Listen to this episode with Brightvision's own Marketing Automation Guru Fredrik Gunnarsson, and get the do's and don'ts for a marketing automation implementation. 

Sometimes it’s difficult to stay on top of all the new marketing trends. It’s easy to get lost in the constantly evolving world of tech and sometimes we do forget the fundamentals, the essence of marketing. What does truly drive customers through the funnel, and making them choose your product?

Listen to this week’s podcast episode with Marcus Samuelsson, a value-driven marketing strategist, who shares his passion for value-based marketing and points out some of his key marketing principles and how to create a solid process, that will guarantee success.

As referenced by Marcus in the podcast, here is an inspiring video by Julian Cole  https://youtu.be/jp9NQTDYQ48 as well as a very useful article, about how to create a compelling value proposition https://meclabs.com/education/4-keys-to-compelling-value-proposition

If you want to get to know more or get in touch with Marcus, you can find more information in the links below: 

https://www.linkedin.com/in/marcus-samuelsson-value-first/ 

What does agile marketing look like in action?

Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.

Join the conversation and learn about:

• What is agile marketing exactly? How does it differ from traditional marketing?
• The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences
• The state of agile marketing adoption in the B2B tech industry
• How does agile marketing look in practice?

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/ Visit the AgileSherpas website: https://www.agilesherpas.com/

Listen to this podcast with Ross O’Neill, Senior Account-Based Marketing Manager EMEA, at Cloudera, and learn how how to win friends and influence people with ABM. You will also get an example of a winning ABM campaign.

Check out Ross articles about “How to win friends and influence people with ABM: 15 tips for better sales and marketing alignment” here:

https://www.linkedin.com/pulse/how-make-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 1)

https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill/ (Part 2)

https://www.linkedin.com/pulse/how-win-friends-influence-people-abm-15-tips-better-sales-o-neill-1e/ (Part 3)

How can businesses make the world a better place and make money at the same time?

Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.   Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments. Tune in to hear about:

• Case studies of businesses operating and making a difference in remote, "tough places"
• Emily’s take on Corporate Social Responsibility
• The biggest hold-up preventing companies from expanding into less established economies
• Innovative strategies businesses are employing to thrive in these high-risk markets
• Metrics businesses in these environments should focus on when measuring success 
• Opportunities and untapped potential for companies right now
• And much more!

Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40

Visit the her website: https://www.profemilyblock.com

What makes a good story, and how does one best structure it?

Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions. 

In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure.

In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell.

To learn more about Philipp, have a look at his website

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.

Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.

Tune in to this episode and learn about:

• The evolution of content marketing
• The impact of AI on content marketing
• Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
• The importance of collecting and responsibly using first-party data
• Success stories in content marketing

And much more!

Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/

Visit The Content Advisory website: https://contentadvisory.net/

In this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue.

If you want to know more or get in touch with Aaron Ross, you find more information in the links below:

https://www.linkedin.com/in/aaronross/

PredictableRevenue.com 

In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters. 

 

If you want to know more or get in touch with Katrine, you find more information in the links below: 

 

https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk 

https://khora.com/marketing/ 

In this podcast episode, the co-founder of Motion Agency, Justin Brown will learn you the best strategies and tips for the production your own B2B podcast.

 

If you want to know more or get in touch with Justin, you find more information in the links below:

https://www.linkedin.com/in/justinbrownmotion

https://motionagency.io/about-us/

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.

Join the conversation to explore:

• Differences between on-demand and live webinars
• Key components of a successful automated webinar
• How to measure the ROI of on-demand webinars
• Real-world examples of how businesses are using webinars to boost growth and pipeline

Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/ Visit the eWebinar website: https://ewebinar.com/

How can we shift from being fully funnel-based to using a silo-free content strategy?  In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian. This episode will be all about… 💡 ... the importance of rethinking the audience journey. 💡 ... how to create a silo-free content strategy. 💡 ... introducing the "playground" and silo-free content strategy concept to your team. 👇🏼 Listen to the full episode with Ashley here to get all the insights! If you want to know more or get in touch with Ashley, you can check out more information through the links below: https://www.linkedin.com/in/ashleyfaus/

https://www.linkedin.com/company/atlassian/

For this podcast episode, we got the opportunity to talk to the often referred to as godfather of category design: Cristopher Lochhead. In the podcast Christopher talks about legendary category design and how it is now the greatest time in history to be a technology entrepreneur and much more.

If you want to get to know more or get in touch with Christopher, you can find more information in the links below: 

https://lochhead.com  

 

https://www.linkedin.com/in/christopherlochhead/  

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies. This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.

Tune in to this episode and learn about:

• The evolution of ABM
• The impact of ABM on the B2B Tech landscape
• Practical tips for implementing successful ABM strategies
• How ABM enhances customer acquisition and drives demand

And much more!

Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon

Visit the Momentum ITSMA website: https://momentumitsma.com

In this podcast episode, Jon Russo, the former army officer and CMO at B2B Fusion, shares his thoughts about how the top brands using Account Based Marketing to get the best results.

If you want to know more or get in touch with Jon, you find more information in the links below:

https://www.linkedin.com/in/jonrussoexecutive http://b2bfusion.com/ https://twitter.com/b2bcmo

In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.

 

If you want to know more or get in touch with Mark, you find more information in the links below:

https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk

https://speakonpodcasts.com/contact/

Are you spending your budget trying to sell to an unsellable generation?

In this week’s podcast episode, we’re guested by Jeremy Miner who is the Founder of 7th Level Communications. Jeremy is a sales coach, and he will share his best tips and tricks on how you can sell better today to a generation that is not that always easily persuaded by sales messaging. Jeremy also shares insights on how to build a brand and brand awareness around it on social media, the power of it, and how he keeps getting leads through these platforms.

“You need to be a problem finder and problem solver, not a product pusher”

 

If you want to know more or get in touch with Jeremy, you'll find more information in the links below:

https://www.linkedin.com/in/jeremyleeminer/

https://7thlevelhq.com/about/

 

In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.  

 

If you want to know more or get in touch with Jeroen, you find more information in the links below: 

https://be.linkedin.com/in/jeroencorthout 

https://salesflare.com/ 

In this week's podcast episode we had David Meerman Scott as a guest. David is an Entrepeneur, Advisor, Keynote Speaker and Wall Street Journal Bestselling Author. Quite recently he published book called Fanocracy: “Turning Fans into Customers and Customers into Fans”. In the episode David among other things discusses how the idea of fanocracy is relevant for B2B companies, and how to go about it both in theory and practice.

Curious about how your business can shape customer perception to drive success?

In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration.

In this episode, we discuss:

• What perception economics is and why it matters: The concept that how a brand is perceived directly impacts revenue and overall business success.
• The Perception Formula: The four H’s and practical applications for businesses: Shira introduces her framework—Heuristics, Hormones, History, and Heritage—for understanding and influencing customer perception. She explains how companies can apply this model to refine messaging, build trust, and improve sales and customer relationships.
• AI’s impact on B2B marketing: How artificial intelligence is transforming marketing strategies, from personalized messaging to the decline of cold email outreach.
• The return of events and relationship-driven marketing: Why in-person connections and strong personal branding are more critical than ever in the current business landscape.

Tune in to discover how perception economics can help your business stand out, build trust, and close deals more effectively.

 

Visit Shira’s LinkedIn: https://www.linkedin.com/in/shiraabel

Visit Shira’s Website: https://shiraabel.com/

We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally. Some takeaways from the episode with Janet: - Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations. - Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions. - Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected. 👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company!  Check out Janet's articles here: https://medium.com/@janetjaiswal

There are thousands of companies out there that are competing for the same buyer's attention. So how do you cut through the noise and land more meetings?

This week's podcast🎙is focusing on how one can make use of programmatic prospecting to drive more meetings. We are guested by Brent Keltner, author, founder, and president at Winalytics LCC, that’s a go-to-market- and revenue acceleration consultancy. Brent talks about the importance of aligning your teams, the role of personalized content in prospecting, and how to get through the middle of the funnel🔎

Brent gets into a few tips and tricks that you can use to personalize your go-to-market strategy, and make sure that you're delivering the right value to the right buyer persona💬

If you want to know more or get in touch with Brent, you'll find more information in the links below:

https://www.linkedin.com/in/bkeltner/

https://winalytics.com/meet-the-team-3/

https://ceoworld.biz/author/brent-keltner/

 

How can B2B companies effectively align marketing and sales to drive growth and optimize customer journeys?

In this week’s episode of Tech Marketing Trends, Steffen Hedebrandt, Co-Founder and CMO of Dream Data, guests. Dream Data, with over 50 employees and offices in Copenhagen and New York, offers a platform that attributes revenue to specific marketing activities, helping B2B businesses gain clarity on their customer journeys and optimize marketing performance.

Steffen discusses: 

• Shift from Google to LinkedIn ads – Due to cost-effectiveness and improved targeting capabilities, LinkedIn has become a more strategic choice for B2B marketing.
• Monitoring engagement signals – Tracking customer interactions helps optimize marketing efforts and align sales strategies with real buyer behavior.
• The power of thought leadership and data aggregation – Establishing industry credibility while integrating data from multiple sources provides a clearer customer journey and improves marketing efficiency.

Tune in to discover practical insights on aligning marketing and sales, improving customer journey analysis, and optimizing your strategies for growth!

Connect with Steffen on LinkedIn: https://dk.linkedin.com/in/steffenhedebrandt

Visit Dreamdata: https://dreamdata.io/?utm_source=redirect&utm_medium=dreamdata.com

Are you interested in leveraging the full potential of LinkedIn for B2B success in 2023? Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, including writing books on the topic. In the episode, Michelle shares how to leverage LinkedIn to build relationships, optimize a company page for maximum engagement and visibility, create click-worthy content for your page, and more. Tune in and start unlocking the potential of LinkedIn for your business! Tune in to hear Michelle's insider tips and tricks on how to make the most of LinkedIn and grow your B2B business in 2023! You can now also watch our video podcast on YouTube as well!  Check it out here 🎥

If you want to know more or get in touch with Michelle, you can check out more information through the links below: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ https://michellejraymond.com/   https://goodtradingco.com.au/

 

Learn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal.

If you want to know more or get in touch with Christopher, find more information in the links below:

https://www.linkedin.com/in/christopherengman/?originalSubdomain=se

https://megadeals.com/

In this week's podcast episode we had the pleasure of interviewing Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase. In the episode Leanne is sharing the results from a ABM survey recently carried out by Demandbase in the EMEA region. The aim of the survey was to find out how ABM strategies differ across Europe, and this was done by interviewing 10 senior sales and marketing leaders based in the UK, Germany and Benelux region.

Tune into the episode to learn about the uncovered truth of ABM strategies in Europe. If you want to know more or get in touch with Leanne, you'll find more information in the links below:

 

https://www.linkedin.com/in/leannechescoe/

 

https://www.demandbase.com/about-us/ 

Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way.

Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer

If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below: https://www.linkedin.com/in/stormieandrews/

https://www.yokellocal.com/

 

• Interested to know why people pay $200 for a grilled sandwich?
• Did you know that humans make an average of 35,000 decisions daily?
• As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?

Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.

Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.

She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.

Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/

Visit the The Brainy Business website: https://thebrainybusiness.com/

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage. In this episode, Laura shares he expert insights on… 💡How the B2B purchasing habits changed in recent years and what factors influenced them. 💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes. 💡Effective ways B2B companies can use revenue attribution to their advantage Don't miss out on this discussion - tune in now! Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235 Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/ You can watch our podcast in video format on YouTube as well! 🎥 Check it out here: https://youtu.be/5x3x-0oJJRc If you want to know more or get in touch with Laura, you can check out more information through the links below:

LinkedIn - Laura Erdem

What does it take to sell successfully by prioritizing human connection? In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competencies like: connection, curiosity, understanding, and generosity, over technical sales processes.

In this episode, Andy discusses:

• Why trust and emotional connections are more crucial than ever in sales.
• Insights from Gartner and Trinity Perspectives on how human sellers’ experiences influence buyer decisions.
• The importance of helping buyers define their problems, opportunities, and outcomes to build trust and credibility.

Andy explains how salespeople can go beyond technology and processes to focus on what truly matters: fostering meaningful relationships that drive success. If you're looking to elevate your sales approach with actionable strategies, tune in and listen to this episode!

Connect with Andy on LinkedIn: https://www.linkedin.com/in/realandypaul Visit Andy’s website: https://www.andypaul.com/

 

Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices. Some of the key takeaways from the episode: 🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech selections—a risky move. 🔍 Companies are increasingly establishing dedicated MarTech departments, signaling a shift in how organizations approach technology. 🔍 Empowering business users through self-service can be a double-edged sword; it's crucial to match tasks with expertise. Tune in to get expert insights that can help you make smarter MarTech investments!

Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡 Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept. The episode will among other things be about… 🎯 ... understanding the concept of demand gen. 🎯 ... the importance of focusing on quality leads rather than quantity. 🎯 ... what metrics to use in your demand gen strategy. Listen into the full episode with Adam here to get all the insights!

You can also watch our video podcast on YouTube as well! 🎥 Check it out here: https://youtu.be/ouaJ2hRwJuk If you want to know more or get in touch with Adam, you can check out more information through the links below: https://www.linkedin.com/in/adam-holmgren/ www.demandgenerationmovement.com

 

What does B2B sales success look like today? You are about to find out!

This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results.

Tune in to this episode and learn about:

• The most significant changes that happened in B2B sales over the last few years
• What part of the sales funnel is most affected by these changes
• How AI is reshaping the sales process
• What makes a good tech stack in 2024
• Risks sales and marketing companies run concerning damage to their brand
• Staying relevant in a highly competitive B2B market

And much more!

Get in touch with Tony on LinkedIn: https://www.linkedin.com/in/hughestony/

Visit the Sales IQ Global website: https://www.salesiqglobal.com/

In this week’s episode we get to listen to Dan Englander who is the CEO and Founder of Sales Schema. Dan, who is a sales and marketing expert, shares his best tips on how to manage relationships sales at scale. 

If you want to know more or get in touch with Dan, you can find more information in the links below: 

 

https://www.linkedin.com/in/danenglander 

 

https://www.salesschema.com/about/  

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools? Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts. Tune in to this episode and learn about:

• How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
• How to turn campaign data into insights you can leverage to create better content
• Naomi’s winning approach to buyer personas
• Tailoring messaging for multiple personas

And much more!

Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/

Visit the Storylogick website: https://storylogick.com/

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.  

 

If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: 

https://www.linkedin.com/in/samanthastonemarketing/ 

http://marketingadvisorynetwork.com/speaking/ 

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author.

Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate.

In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He shares his discovery that innovation is not just about major disruption but also systematic and continuous innovation. Ben challenges the notion that all innovation is accomplished by some prodigy within the team or a genius leader: Innovation is everybody’s business - every member of an organization can contribute! 

Ben also talks about the influence of middle management in innovation and how roles and tasks need to be clearly defined with embedded processes for innovation to succeed.

Get in touch with Ben on LinkedIn: https://www.linkedin.com/in/ben-m-bensaou

Visit his website: https://benbensaou.com

AI has revolutionized just about every industry. Sales development is no exception.  Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals.

Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development.