TEA Talks | Paid Media and Creative Insights (The Evergreen Agency)
Explore every episode of TEA Talks | Paid Media and Creative Insights
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 06 Nov 2024 | Should You Love Or Hate Performance Max? | 00:14:30 | |
Should You Love Or Hate Performance Max? Find out in this video where we break down the pros and cons of Performance Max to help you decide if it's the right choice for your marketing strategy.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Should Your Brand Use Product or Lifestyle Imagery in Ads? | 00:18:42 | |
Should you be focused on product-centric or lifestyle-centric marketing in paid media ads?
Product-focused approach:
- Better for essential, everyday items people are familiar with
- Good for showcasing specific features or attributes
- Can be more straightforward and "safe"
Lifestyle-focused approach:
- Better for niche products or those tied to a specific lifestyle
- Helps differentiate from competitors
- Shows how the product fits into and enhances the customer's life
Factors influencing the choice:
- Product type and familiarity
- Price point (higher-end products often benefit more from lifestyle marketing)
- Target audience preferences
- Customer's position in the buying journey
- Competitive landscape
Platform considerations:
- Search ads may be more suited for product-focused content
- Social media (e.g., Meta) may be better for lifestyle content, especially in retargeting
Best practices:
- Balance both approaches when possible
- Use product as the hero, but wrap it in lifestyle elements
- Consider A/B testing to determine what works best
- Analyse competitors' approaches to find ways to stand out
- Be data-driven in decision-making
- Don't be afraid to experiment and mix things up
The speakers conclude that the best approach often involves a combination of both product and lifestyle elements, tailored to the specific product, audience, and marketing goals. They emphasise the importance of standing out from competitors and being willing to try new approaches.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | 5 Ways To Supercharge Your Shopping Ads | 00:16:15 | |
As marketers, we all know the struggle - you set up a shiny new shopping campaign, hit "enable," and... crickets. With so much riding on these ad formats, simply putting them live isn't gonna cut it. You need to bring that special sauce to stand out in today's ultra-competitive ecommerce landscape. At The Evergreen Agency, we live and breathe this stuff daily for brands across industries. Through years of experience (and some trial-and-error), we've unlocked serious shopping ad growth for our partners. Here are five trade secrets we swear by: Product Title/Description Optimisation This one's a no-brainer, yet brands constantly overlook it. Using those default website titles and descriptions is just leaving money on the table. You need to optimise this content with the terms consumers are actually searching for! Lean on friends like Google Search Console to uncover popular queries, then artfully work in those lucrative keywords. It's a quick win for boosting relevance and click-throughs. Get Custom With Your Labels Chances are your product feed has some underutilised "custom label" columns ripe for the taking. These allow you to enrich your listings with bonus attributes like product use cases, variants, sale info, and more juicy details. More data for Google to leverage = higher campaign relevance. It's a marketer's dream! Go All-In on Asset Groups For the Performance Max crowd, asset groups are where the magic happens. This is your content hub for all those compelling headlines, descriptions, images, and more that Google will mix and match into killer ads. Give the machine tons of creative assets to play with, neatly organized by things like product categories or audience segments. More fuel for Google's optimisation engine = better performance. Slice and Dice Those Campaigns While dumping all your products into one master campaign may seem efficient, this masses-to-the-masses approach often undermines performance. Savvy marketers will segment product groups based on factors like price positioning, margins, merchandising strategies, and more. Separate camping could be the key to lining up your products with the right audiences and objectives. Ditch Those Search Partners Controversial opinion alert: search partners are typically a waste of spend for most ecommerce players. These partner sites may seem to drive tons of impressions and traffic, but how much of that is actually converting? We regularly see minimal Return on Ad Spend (ROAS) from this slice of the auction. Our move? Shut off search partners and reallocate that budget to more profitable channels. Bonus Tip: Unleash Visual Inventory For Performance Max fiends, google has gifted us "visual inventory" - a suite of non-product creative assets to further augment your campaigns. Extra imagery, display ads, even video! More inputs = more for Google's systems to test and optimise. We're talking next-level ad quality and relevance. There you have it - a five-point checklist for becoming a shopping ads extraordinaire! Of course, executing each of these tips is easier said than done. Nuances across industries, business models and more mean cookie-cutter approaches won't cut it. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | How Home and Garden Brands Can Stay Top of Mind With Their Customers | 00:10:16 | |
In today's competitive market, every home, garden and lifestyle brand wants to be at the forefront of their customers' minds when they're ready to make a purchase. But how can brands achieve this coveted position? We introduce the triple S strategy, a powerful approach that combines search, social, and store to keep your brand visible and memorable. Understanding the Triple S trategy: The triple S strategy is a comprehensive marketing approach that leverages three key channels for the home, garden and lifestyle brand 1. Search: Capturing customers when they're actively looking for your products or services. 2. Social: Keeping your brand visible and engaging customers even when they're not in buying mode. 3. Store: Providing a tangible, in-person experience that solidifies the customer's connection with your brand. Whether you're selling products worth £40 or £7,000, this strategy can help you stay connected with your target audience and drive more sales. In this T.E.A Talk we dive deeper into each component. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Should You Be Retargeting to Your Customers? | 00:10:47 | |
The ultimate guide to retargeting is here! Today, we're diving deep into the world of retargeting – a powerful tool in the digital marketer's arsenal. So grab your favourite brew, settle in, and let's explore how retargeting can take your campaigns to the next level. Retargeting, also known as remarketing, is all about reaching out to users who have previously interacted with your brand but haven't yet converted. It's like giving them a gentle nudge to come back and complete their journey. But here's the thing: Retargeting isn't just about bombarding users with ads. It's about delivering personalised, relevant content that speaks to their needs and interests. Whether it's a special offer, a reminder about abandoned cart items, or a sneak peek at new products, retargeting allows you to tailor your messaging for maximum impact. And the results speak for themselves. Studies show that retargeted ads have higher engagement rates and conversion rates compared to standard display ads. Plus, they're a cost-effective way to re-engage your audience and drive more sales. So how can you make the most of retargeting? It's all about strategy. Segment your audience based on their behaviour and preferences, craft compelling ad creative, and test, test, test to see what resonates best. Remember, retargeting is all about staying top-of-mind with your audience and nudging them towards conversion. So don't miss out on this powerful tool – start retargeting today and watch your results soar! ☕ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | What Role Should Meta Play in Your Marketing? | 00:15:37 | |
Meta has become an integral part of many businesses' marketing strategies. But how should you use it? Should it be for prospecting, retargeting, or both?
Let's dive into the key takeaways from a recent T.E.A Talks episode that addressed these questions.
Meta as a Retargeting Powerhouse
The primary recommendation is to use Meta (Facebook and Instagram) for retargeting. Why?
It's an excellent channel for keeping your brand top of mind.
It allows you to engage with users who have already shown interest in your product or service.
Meta is essentially "interruption marketing" rather than intent-based marketing like search engines.
The Power of Retargeting
Retargeting on Meta can be incredibly effective:
It helps you re-engage with people who have visited your website or are on your customer list.
It's cost-effective, often costing just pennies to reach your audience.
Even with a modest budget of a few hundred to a couple thousand pounds, you can achieve significant reach.
The Technical Hurdle
While Meta offers great marketing opportunities, there's a significant caveat: setting up can be challenging. Issues often arise with:
Gaining proper access to accounts
Setting up pixels
Connecting catalogs and commerce features
Navigating complex privacy and cookie settings
If you're struggling with these technical aspects, don't be discouraged. Many brands face similar challenges, and it's often worth seeking expert help to overcome these hurdles.
The Creative Advantage
One of Meta's strengths is the creative freedom it offers:
You can use a variety of media types, including video, motion graphics, and still images.
Split testing is crucial for optimising performance.
Small changes in creative elements can lead to significant differences in ad performance.
Split Testing Strategies
When creating ads for Meta, consider split testing:
Different call-to-actions (CTAs)
Various aspect ratios
Presence or absence of music in videos
Different messaging and colour schemes
Remember, what seems like a small change can multiply your ad variations quickly, allowing for more precise optimisation.
Question vs. Offer: A Real-World Example
The blog post presenters shared an ongoing split test:
One ad version leads with a question, which psychologically engages the audience.
Another version leads with a strong offer or incentive.
While historically, questions have performed well, it's always worth testing different approaches, especially when you have a compelling offer.
Meta can play a crucial role in your marketing mix, particularly for retargeting. While it may present some technical challenges, the potential benefits make it worth the effort.
Remember to leverage Meta's creative capabilities and always test different approaches to find what works best for your brand. By understanding these key aspects of Meta marketing, you can make more informed decisions about how to integrate it into your overall marketing strategy.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | 5 Google Ads Strategies to Take Your Paid Search to The Next Level | 00:19:21 | |
Ever wondered how your competitors are winning in the digital advertising game? We've got the insider scoop! Join us as we delve into five powerful Google Ads tactics for unprecedented growth. First up, we're dissecting your competitors' ads to uncover their value propositions. It's time to step into the shoes of your rivals and understand why they're winning. But where do you start? Dive into Google's Ads Library and Meta's Ads Transparency Center to peek behind the curtain of your competitors' strategies. It's a goldmine of insights waiting to be unearthed. Next, let's talk about campaign types. Don't just settle for the basics; explore search, display, shopping, and the game-changing Performance Max campaigns. But remember, one size doesn't fit all. Tailor your approach based on your brand's unique needs and objectives. Now, bid strategies. It's not just about setting and forgetting. Constantly evaluate and adjust your bidding tactics to maximise ROI. Whether manual bidding or automated strategies, find what works best for your brand and keep testing. And speaking of bids, bid adjustments are your secret weapon. Understand your audience's intent and position your bids strategically throughout the buying cycle. It's a surefire way to optimise your ad spend and drive conversions. Last but not least, remarketing. Keep your brand in mind by retargeting those who've shown interest but haven't converted. Utilise first-party data, enhance conversions and watch your ROI soar. So there you have it—five game-changing Google Ads tactics to supercharge your growth. Don't just take our word for it; implement these strategies and watch your brand thrive in the digital landscape. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Time Management Tips for Small Businesses (That ACTUALLY Work) | 00:13:26 | |
As a small business owner, time is your most valuable asset. Yet, many entrepreneurs find themselves caught up in activities that yield little to no return on investment. We explored five common time-wasters that small businesses should avoid to focus on more productive strategies. Over-optimising and continually re-optimising pages Many businesses fall into the trap of constantly tweaking their website pages in the name of SEO. However, this approach often leads to diminishing returns. Instead, focus on the basics: - Ensure each page clearly conveys what you do and where you do it (for service-based businesses) - For ecommerce, focus on what you're selling and who it's for - Once a page effectively communicates these points, move on Remember, Google prefers pages that are great for end-users, not over-optimised for search engines. Building (or buying) links Despite being an outdated tactic, many small businesses still invest in link-building services. This practice is not only ineffective but can potentially harm your site's reputation. Instead of buying links: - Focus on creating valuable content that naturally attracts links - Build relationships within your industry for organic link opportunities - Invest in other, more effective marketing strategies "Hit and hope" advertising Many small businesses spread their advertising budget too thin by trying to target everyone, everywhere. This approach rarely yields good results. Instead: - Focus on your core audience, products, or services - Start with a narrow, well-defined target and expand as you see success - Remember that a smaller, more focused campaign often performs better than a broad, unfocused one Running unfocused brand awareness campaigns While brand awareness is important, running generic campaigns without clear goals or call-to-actions is often a waste of resources. When creating social media campaigns: - Always include a clear call-to-action - Ensure your targeting aligns with your ideal customer profile - Focus on campaigns that drive measurable results (leads, sales) rather than just impressions Creating pointless content Many businesses fall into the trap of creating content for the sake of content, often based on misguided advice about posting frequency. Instead: - Focus on creating high-quality, valuable content for your audience - Align your content strategy with your business goals - Quality over quantity – it's better to post less frequently but with more impactful content Conclusion As a small business owner, it's crucial to critically evaluate your marketing activities and focus on strategies that drive real results. By avoiding these common time-wasters, you can redirect your efforts towards more effective tactics that will help grow your business. Remember, the key to successful marketing is to keep it simple. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Why Your Paid Ads Agency Isn’t Working For You | 00:19:59 | |
Are you struggling to see eye-to-eye with your paid ads agency? Or do you feel like your ads aren't delivering the results you expected? Well, you're not alone. In this episode of Tea Talks, we take a look into why many brands find themselves at odds with their paid media agencies and what can be done about it. Like every aspect of your marketing activities, your strategic partnerships should be reviewed regularly to ensure all parties understand the requirements and have clear objectives for their work. If your current agency isn't doing this, it might be time to reconsider your partnership. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. 👉 https://theevergreenagency.co.uk/report/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Optimise Your Google Ads for Summer | 00:15:49 | |
Learn how to optimise your Google Ads for summer with our helpful tips! Increase your ROI and reach your target audience effectively during the summer months.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | This is Why Your Brand Needs Motion Graphics | 00:13:49 | |
Motion graphics can take your brand to the next level! Find out why your brand needs motion graphics in this video. Learn how they can enhance your content and attract more viewers.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | We Made The ULTIMATE Paid Media Funnel For Home, Garden and Lifestyle Brands | 00:22:17 | |
This is the 🔥ULTIMATE🔥 paid media funnel for your brand!
Effective paid media advertising is crucial for driving sales and awareness, but it requires more than just scattering your budget across various platforms.
We’ve perfected the “Perfect Paid Media Funnel,” an integrated system designed to maximise reach, relevance, and return on ad spend. Let’s break it down:
🔍 Build on a Solid Search Foundation
Our foundation starts with search engine marketing through Google Ads and Microsoft Ads. Key components include:
• Branded Search Campaigns: Capture high-intent traffic searching for your brand.
• Broad Keyword Targeting: Attract new users researching your offerings.
• Dynamic Search Ads (DSAs): Cover your entire website to catch any missed opportunities.
🚀 Add the Performance Max Accelerant
We enhance search campaigns with Google Performance Max, using machine learning to dynamically distribute your creative assets across Google’s full ad inventory. It’s the perfect fuel to boost upper funnel reach.
📲 Retarget Through Meta
Facebook and Instagram are powerful channels for retargeting. Once users visit your website, we nurture them with targeted ads and special offers to keep your brand top-of-mind.
📈 Layer in Data-Driven Remarketing
Integrating your brand’s first-party data ensures that your remarketing audiences are always up-to-date and precisely targeted, enhancing relevance and effectiveness.
🎥 Enhance with YouTube and Discovery Ads
We supplement with video assets on YouTube and leverage Google’s Discovery Ads to reach users at various touchpoints within the funnel through sight, sound, and motion.
📊 Balance the Media Mix
Our recommended media mix:
• 75% - Google Search, Performance Max
• 15% - Meta Remarketing
• 10% - YouTube, Discovery
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | How To Become THE Authority In Your Space | 00:14:06 | |
This is how to become an authority in your space! 🔍 Want to excel online? Position yourself as an authority in your niche. But how do you stand out? 🚀 It's all about differentiation. Most brands simply don't cut it. Why should anyone listen to you? 💡 Don't resort to a "spray and pray" approach. Instead, focus on showcasing your expertise and value. 🔑 The key takeaway? Successful brands, big or small, share common characteristics. Discover what sets them apart! 🤔 Switching gears: The tables have turned as I'm interviewed! It's a strange feeling, but let's dive in and explore together. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Is DATA Really The Enemy of CREATIVITY? | 00:15:12 | |
In this video, we'll tackle the age-old debate - is data really the enemy of creativity? Join us as we explore the relationship between data and creativity in marketing, paid media, and more. Let's find out if data is truly a creativity killer or a creative ally!
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Big Changes Are Coming for Home, Garden and Lifestyle Brands | 00:17:19 | |
Get ahead of the curve with these big changes coming for home, garden, and lifestyle brands. Stay tuned to learn how to adapt and thrive in this evolving industry!
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | What Role Does Paid Media Play For Home, Garden and Lifestyle Brands | 00:22:02 | |
Learn about the important role that paid media plays for home, garden, and lifestyle brands in reaching their target audience and driving traffic and sales. Discover how paid media can help grow your brand and increase your online presence. Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 17 Dec 2024 | How We Cater Creative to Clients | 00:26:56 | |
A behind-the-scenes look at how we adapt our creative strategy across three very different types of business Ecommerce creative strategy (Linen Cupboard):
For e-commerce brands, leading with clear product visuals and pricing drives conversions, while lifestyle elements build desire and showcase usage. Lead generation with physical location (Aqua Warehouse):
When driving showroom visits, combining product showcase with location details and personal elements creates compelling reasons to visit. Lead generation without physical location (Oxford Shutter Company):
Limited resources don't mean limited impact - creative solutions can transform static assets into engaging content. Key creative principles:
Tactical considerations:
The key to successful campaign isn't just about beautiful content - it's about understanding the business model and adapting the approach accordingly while maintaining engagement and driving specific actions. Growing requires constant testing and refinement, using data to inform creative decisions and elevate campaign performance. Each business type demands its own creative strategy, but all share the need for clear messaging and engaging visuals. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 12 Nov 2024 | How To Create The PERFECT Meta Ad | 00:20:47 | |
With us making more Meta Ads than ever for clients we though we'd share some tips we've picked up. Current trends in Meta advertising: * Increased focus on visual storytelling * Mix of graphics, motion graphics, and video content * Diverse product categories from hot tubs to bed linen * Varying price points and customer demographics The key to successful Meta ads lies in understanding your audience while maintaining brand consistency. Here are three essential elements that make up the perfect Meta ad: 1. Perfect timing * Optimal length: 15-20 seconds * Avoid going beyond 30 seconds * Minimum duration of 10 seconds * Focus on concise, impactful messaging Content Pacing Strategy: * Quick opening hook * Clear middle message * Strong closing call-to-action * Fluid transitions between elements 2. The Five-Second Hook: * Visual attention-grabbers * Compelling opening questions * Platform-specific styling * Authentic, organic-feeling content Creating engagement in the first five seconds is crucial because: * Users have short attention spans * Heavy competition for attention * Need to prevent immediate scroll-past * Essential for message retention 3. Brand Identity Integration: * Consistent use of brand colors * Logo placement strategy * Cohesive visual elements * Distinctive brand voice Best Practices for Implementation: * Keep messaging simple and clear * Use brand guidelines effectively * Maintain visual consistency * Include clear call-to-actions Remember: The most effective Meta ads combine these elements while maintaining simplicity. Don't try to pack too much into your ad - focus on one clear message and deliver it effectively within your brand framework. Results When Done Right: * Improved engagement rates * Lower cost per acquisition * Better brand recognition * Increased conversion rates The key is finding the right balance between creative expression and brand consistency while maintaining the attention of your target audience throughout the ad duration. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | How to Make an Award Winning Campaign for Brands | 00:11:27 | |
Learn how to create an award-winning campaign for brands in this video. Discover the key strategies and techniques to make your brand stand out and win accolades!
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | What Videos Perform Best for Brands? | 00:14:26 | |
Learn what videos perform best for brands in this informative video. Discover the types of videos that are most successful in promoting brands and engaging audiences.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | How to Future Proof Your Home, Garden or Lifestyle Brand | 00:17:42 | |
Ready to guarantee your digital success for the long haul? 🚀 In this T.E.A Talks, we share five top strategies to ensure your brand thrives a year, two years, or even five years from now! At The Evergreen Agency, we’re passionate about helping brands navigate these strategies to secure long-term digital success. Let’s discuss how we can push the boundaries together! 💡 Is this going to work for you a year from now, two years from now, five years from now? Absolutely! 💡 *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Is AI a Help OR Hinderance For Brands? | 00:19:57 | |
AI is a moron! 😬
This week, get ready for a trio of unconventional perspectives on AI. We're diving deep into the debate: Is AI a help or a hindrance? From discussions on AI's increasingly indistinguishable capabilities to its potential to become a real-life nightmare, expect some fiery opinions and hot takes. 🔥
Join us for this unfiltered T.E.A. Talk, where we'll leave no stone unturned. We've brought along some intriguing examples that might just leave you scratching your head. And if that's not enough, brace yourself for a unique musical performance featuring none other than The Evergreen Boys! 🙌
So grab your popcorn and prepare for a wild ride. Whether you're nodding along in agreement or shaking your head in disbelief, one thing's for sure – this week's episode is bound to leave a lasting impression. Don't miss out on the chaos and creativity as we explore the fascinating world of AI and beyond! 🤖🎤
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Streamline Video Creation With These 3 AI Tools | 00:12:31 | |
If you are a content creator, no doubt AI tools are becoming increasingly important in your life. But are you using AI in your video creation process to genuinely streamline your workflow, or just because it's trendy? In this TEA Talk episode we explore three practical AI tools that can make a real difference in your video production process. These tools aren't just for show; they're designed to save time, increase efficiency, and ultimately help you produce more content. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. 👉 https://theevergreenagency.co.uk/report/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 10 Dec 2024 | Prospecting vs Retargeting | 00:14:54 | |
Every successful digital marketing strategy relies on two powerful approaches: prospecting and retargeting. Prospecting: The first date
Prospecting forms the foundation of your digital marketing efforts, as it's where you'll find your next loyal customers. While it requires a larger investment, the potential for scaling your business makes it indispensable. Retargeting: keeping the flame alive
The beauty of retargeting lies in its efficiency - you're speaking to people who already know your brand, making conversion more likely and cost-effective. The platform game:
While many associate retargeting primarily with social media, it's equally powerful across search platforms, allowing you to maintain visibility wherever your audience spends time online. Smart messaging strategies:
Understanding the different stages of customer awareness helps craft messages that resonate at each touchpoint in their journey. Common pitfalls:
These mistakes can severely impact your marketing ROI, making it crucial to approach both strategies with careful planning and execution. Keys to success:
Success in digital advertising isn't just about reaching people - it's about reaching the right people with the right message at the right time. Remember: While prospecting brings new customers through the door, retargeting ensures they come back for more. The key isn't choosing between them - it's finding the right balance for your business. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | The Importance of Meta Ads For Home, Garden, and Lifestyle Brands | 00:15:57 | |
Today, we're diving into a topic that's on everyone's minds: the importance of Meta ads for home, garden, and lifestyle brands. And who better to discuss this than us, given our specialization in this sector? Indeed, Meta ads are a hot topic right now, with many brands eager to leverage this platform. But just how crucial are they for brands in our niche? Let's break it down. In a word: Intent. The importance of Meta ads hinges on the intent behind them. For home, garden, and lifestyle brands, which often rely heavily on visual appeal, Meta can be a game-changer. It's a platform where visuals reign supreme, making it an ideal space to showcase products and inspire potential customers. But it goes beyond just visuals. Meta's robust targeting capabilities allow brands to reach highly relevant audiences based on interests, demographics, and behaviours. This targeted approach ensures that your ads are seen by the right people at the right time, maximizing their impact. So, in conclusion, Meta ads can be incredibly important for home, garden, and lifestyle brands, especially those looking to tap into the platform's visual-centric nature and precise targeting options. Stay tuned for more insights and discussions on T.E.A Talks! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Is Performance Max Essential? | 00:22:48 | |
In the ever-evolving world of digital marketing, Google's Performance Max campaigns have become a hot topic. But are they truly essential for your business? Let's dive into this question and explore when and how to use Performance Max effectively. What is Performance Max? Performance Max is a campaign type within Google Ads that leverages Google's entire inventory of ad placements. It uses machine learning to optimise your ad performance across Search, Display, YouTube, Gmail, and more. The goal? To get you more conversions by giving Google's AI the autonomy to place your ads where they're most likely to perform. Key Considerations for Performance Max Before deciding if Performance Max is right for your business, consider these factors: - Define Your Business Goals: Be clear about what you want to achieve. Performance Max is conversion-hungry and will focus on the easiest goals to achieve, which may not align with your primary business objectives. - Account Maturity Matters: Performance Max works better with mature accounts that have substantial historical data. This gives the AI more context to work with, leading to better performance. - Conversion Volume: Ensure you have enough conversions (around 50 per month) for the machine learning to optimise effectively. Is Performance Max Right for Your Business? Let's break it down by business type and size: Small Ecommerce Business Recommendation: Yes, use Performance Max - Focus on feed-only Performance Max campaigns to target shopping results - Complement with a separate brand search campaign Small Lead Generation Business Recommendation: No, Performance Max isn't essential - Focus on search campaigns - Consider some retargeting and display ads - Experiment with Performance Max lightly, if at all Large Ecommerce Business Recommendation: Yes, Performance Max is crucial - Use multiple Performance Max campaigns, grouped strategically (e.g., by product performance) - Always include search campaigns alongside Performance Max - Experiment with standard shopping campaigns for certain product categories Large Lead Generation Business Recommendation: It depends -Performance Max can be great for brand awareness and reaching customers across multiple platforms - It's particularly useful for gathering data through brochure downloads, sample requests, etc. - Some businesses thrive with Performance Max, while others do well with a mix of search, display, and retargeting campaigns Best Practices for Using Performance Max - Don't put all your conversion goals into one Performance Max campaign - Avoid creating too many micro-managed Performance Max campaigns - Always run brand search campaigns alongside Performance Max - Regularly review and adjust your strategy based on performance data Conclusion While Performance Max can be a powerful tool in your Google Ads arsenal, it's not a one-size-fits-all solution. Consider your business type, size, goals, and account history when deciding whether to implement Performance Max. And remember, even when using Performance Max, it's crucial to maintain control over your advertising strategy and complement it with other campaign types for optimal results. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | You're Not Using The Best Google Ads Metrics | 00:12:02 | |
In today's episode, Aaron and Kon are diving deep into the technical side of digital marketing – specifically, the often-overlooked treasure trove of metrics and data points beyond the default ones provided by Google Ads. Here's why it's so important: 🔍 Beyond the Basics: By delving into additional metrics, we uncover a wealth of insights that can drive smarter decision-making and optimisation strategies. 💎 Hidden Gems: From advanced performance metrics to competitor analysis tools, the possibilities are endless once you start exploring beyond the default metrics. 🚀 Competitive Advantage: By leveraging these additional metrics, you gain a competitive edge. Not only do you have a clearer understanding of your own performance, but you also gain valuable insights into how you stack up against competitors – and where you can outshine them. And yes, we may have gone a bit technical in this episode. But that's okay – because for those who truly understand the power of data-driven decision-making, this is where the real magic happens. Ready to unlock the full potential of Google Ads? *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Do Google Ads Work For Home, Garden, and Lifestyle Brands? | 00:15:15 | |
Do Google Ads Work for Home, Garden, and Lifestyle Brands? In today's episode, we're delving into a burning question: Do Google Ads truly deliver results for home, garden, and lifestyle brands? If you're in this space, you won't want to miss this discussion! Join us as we explore: 🔍 Insights from the Trenches: Drawing from our experience working with top-tier home, garden, and lifestyle brands, we'll share firsthand insights into what's working and what's not in the realm of Google Ads. 📈 Success Stories: We'll showcase real-life examples of successful Google Ads campaigns within the home, garden, and lifestyle sectors, revealing the strategies and tactics that drove results. 💡 Optimisation Strategies: Learn how to optimise your Google Ads campaigns for maximum impact, tailored specifically to the unique needs and nuances of the home, garden, and lifestyle industry. Whether you're already running Google Ads campaigns or considering diving in, this episode promises to be a treasure trove of valuable information and actionable insights. Tune in as we unravel the mysteries of Google Ads for home, garden, and lifestyle brands, and uncover the keys to unlocking success in this dynamic digital landscape. You won't want to miss it! 🚀 Link in comments. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | STOP Wasting Ad Budget This Holiday Season! | 00:18:30 | |
As brands prepare for the busy holiday season, many will significantly increase their advertising budgets. However, without proper strategy, this can lead to substantial waste. Here are five proven ways to ensure your advertising spend delivers maximum return during the peak shopping season. Master your segmentation Understanding who your best customers are - not just your most frequent customers - is crucial for efficient ad spend. This involves: - Analysing historical data to identify high-value customers - Understanding purchasing patterns and frequencies - Building detailed customer avatars - Identifying demographic and behavioural patterns Rather than casting a wide net, focus your increased holiday budget on audiences that mirror your best customers' characteristics. This targeted approach typically yields better returns than broad-reach campaigns. Leverage retargeting effectively With higher holiday traffic, your retargeting pools will naturally grow. Maximise this opportunity by: - Updating your customer lists regularly in advertising platforms - Building comprehensive first-party data audiences - Creating specific retargeting campaigns for different audience segments - Allocating adequate budget for retargeting warm audiences Remember: The larger your retargeting pool, the better your campaigns typically perform. A retargeting audience of thousands will usually outperform one of hundreds. Prioritise data collection Don't focus solely on immediate sales. The holiday season is an excellent opportunity to build your customer database for long-term success: - Implement email capture strategies - Offer early access to sales for newsletter subscribers - Create compelling lead magnets - Consider pre-season promotions to build your database This approach ensures you're not just driving immediate sales but building valuable audience pools for future marketing efforts. Optimise ad placements With platforms like Google's Performance Max and Meta's Advantage Plus campaigns becoming increasingly common, it's crucial to understand where your ads perform best: - Analyse placement performance data regularly - Consider feed-only campaigns if shopping ads drive most sales - Test different placements across platforms - Focus budget on proven-performing placements For example, if 70-80% of your Performance Max sales come from shopping feeds, consider running feed-only campaigns rather than allowing ads to show across all placements. Align optimisation goals with business objectives As you scale up holiday spending, ensure your campaigns are optimised for the right objectives: - Focus on conversion or conversion value optimisation - Avoid maximising clicks or reach if sales are your goal - Review campaign objectives before increasing budgets - Ensure algorithm learning aligns with your business goals Common mistake: Many brands increase budgets while campaigns are still optimised for awareness metrics rather than conversions. Implementing these strategies *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Are You Wasting Your Google Ads Budget? | 00:23:19 | |
Are you wasting Your Google ads budget?📉
If you are a business owner or marketer, who has invested in Google Ads to drive traffic and sales, it's critical that you are getting the most out of your budget. 💰
On our latest TEA Talk we highlight 6 common areas where advertisers can be wasting their Google Ads spend.
From not having a clear plan for your Ads, to not targeting the right audience or tracking the right conversions, we discuss how to create a better strategy to maximise your budget and results.
If you are a Home and Garden brand struggling with your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. 👉 https://theevergreenagency.co.uk/report/
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Paid Search VS Paid Social | 00:20:18 | |
Which is better, Paid Search, or Paid Social? Today, we're diving into a topic that's sure to spark some debate: paid search vs. paid social. It's a big one, folks, and we're ready to tackle it head-on. Now, I know you're all eager to hear our take on this, so let's jump right in. Paid search and paid social each have their strengths and weaknesses, and determining which is better really depends on your specific goals and target audience. Let's break it down. Paid search, typically through platforms like Google Ads, is incredibly effective for reaching users with high intent. These are people actively searching for products or services like yours, making it a powerful tool for driving conversions. On the other hand, paid social, think platforms like Facebook Ads, excels at reaching users based on their interests, behaviours, and demographics. It's all about targeting the right audience with the right message, even if they're not actively searching for your products. So, which is better? Well, it ultimately comes down to your objectives and the nature of your business. Are you looking to capture users in the moment of intent, or do you want to create brand awareness and engagement with a broader audience? There's no one-size-fits-all answer here. Both paid search and paid social have their place in a comprehensive marketing strategy. The key is finding the right balance and leveraging each channel's unique strengths to achieve your goals. So, buckle up. This is going to be a fascinating discussion. Let's dive in and see where it takes us! Full video in comments. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | This is How Small Brands Can Get an ROI on Their Ad Spend | 00:15:23 | |
Are you a small home, garden, or lifestyle brand struggling to get a return on your limited advertising budget? You're not alone. Many startups and growing businesses face this challenge. In this post, we'll share some key strategies to help you maximize your ROI, even with a modest ad spend. Choose the Right Platform One of the biggest mistakes small brands make is trying to be everywhere at once. Instead of spreading your budget thin across multiple platforms, focus on one that aligns best with your product and target audience. Whether it's Google Ads, Meta (Facebook/Instagram), or another platform, concentrate your efforts where they're most likely to pay off. Focus on Your Best-Selling Products Don't try to advertise your entire product range if you have a limited budget. Instead, identify your top 10-15 best-selling items and focus your ad spend on these proven winners. This approach allows you to demonstrate the concept's viability before expanding to other products. Target-Specific Geographic Areas Rather than targeting an entire country or going global, narrow your focus to areas where you've historically seen the best results. Use your sales data to identify high-performing regions and exclude areas with poor performance. You can always expand your reach later as your budget grows. Define Your Ideal Customer Be specific about who you're targeting. Use audience targeting features to focus on the demographics, interests, and behaviours that align with your ideal customer profile. Don't be afraid to exclude groups that don't typically buy your products – it's better to concentrate your budget on those most likely to convert. Optimise Age Targeting Many brands waste money by targeting age groups that rarely purchase their products. Analyze your sales data to identify the age ranges most likely to buy and focus your advertising efforts accordingly. Maximise Your Assets (Google Ads Specific) For those using Google Ads, particularly Performance Max campaigns, take the time to build out your assets fully. This includes creating multiple headlines, descriptions, images, and other elements. While it requires more effort upfront, it can lead to better performance and higher ROI. Remember, the key to success with a limited budget is focus. By implementing these strategies, you can make every advertising dollar work harder for your brand. Start small, prove the concept, and then scale up as you see positive results. As your business grows and your budget increases, these principles will continue to serve you well. They form the foundation of effective digital advertising, regardless of your spending level. If you're not currently implementing all of these strategies, now is the time to start. Your bottom line will thank you! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Filming On Location For Your Brand is Easier Than You Think! | 00:11:40 | |
Do you want video for your brand but don't know where to start? 🤔 Thinking about filming on location for your brand? Don't let intimidation hold you back! Here's why on-location video is worth the adventure, and how to make it happen seamlessly: 🌟 Benefits of On-Location Filming: Authenticity: Capture unique, tailored footage that resonates with your audience. Engagement: Add an authentic touch that modern viewers crave. Creativity: Experiment with spontaneous shots and artistic details for a unique flair. 🎬 Minimal Equipment, Maximum Impact: Keep it Simple: Travel light with just a camera and basic audio gear. Natural Lighting: Utilize natural light for soft, diffused illumination. Smartphone Magic: Even a smartphone camera can deliver impressive results. 💡 Finding Your Groove: Embrace Imperfection: Don't worry about perfection—audiences connect with authenticity. Practice Makes Perfect: Experiment, iterate, and refine your style over time. Start Capturing: Don't over-plan—just start filming and let creativity guide you. 🚀 Ready to Dive In?: Get Started: Don't hesitate—just start capturing! Unscripted moments and spontaneity can lead to magic. Adventure Awaits: With a smartphone and a spirit of adventure, you can create engaging, cost-effective video content. Ready to elevate your video marketing game? Reach out to our Creative Services team today and let's turn your vision into reality! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | 10 Top Tips and Tricks For Black Friday | 00:19:32 | |
Is Black Friday a Key Trading Period for Your Business? Here's How to Maximize It Black Friday has become more than just a day of deals—it's a pivotal moment for businesses across various industries. If Black Friday is a crucial period for your business, then it's time to start planning. In this post, we’ll share 10 actionable strategies to help you maximize your sales or leads this Black Friday. 1. Start with a Clear Plan and Timeline Planning is everything. If you haven’t already started thinking about Black Friday, now is the time. You should be planning at least three months in advance, considering what your offers will be, how long they will last, and what platforms you'll use to promote them. Avoid the last-minute scramble by setting your strategy early. 2. Build Your Ads Early Don’t wait until the last minute to create your ads. Build them well in advance and submit them for approval early to avoid any delays. Ads can take time to be approved, and you don’t want to miss out on crucial trading days because your ads are stuck in a review process. 3. Review Last Year’s Performance Learning from the past is key to success. Dive into the data from last year's Black Friday campaigns to see what worked and what didn’t. 4. Optimize for Search Terms Make sure your ads are optimized for Black Friday-related search terms. Your customers will be searching for deals, so include terms like "Black Friday sale," "discount," and "deal" in your campaigns. 5. Update Your Ad Copy It’s crucial that your ad copy reflects your Black Friday deals. Don’t just rely on your website to communicate your offers—make sure your ads clearly state that you’re offering discounts. 6. Leverage Ad Extensions Ad extensions give you more real estate on the search results page. Use them to highlight your Black Friday deals, such as specific discounts or limited-time offers. 7. Update Customer Lists Your existing customers are your most valuable asset during Black Friday. Make sure your customer lists are up to date and integrated into your advertising platforms. 8. Capture New Data Black Friday is a prime time for data capture. Consumers are more willing to exchange their email addresses for discounts, so use this opportunity to grow your database. 9. Don’t Change Your Bid Strategies One common mistake businesses make is changing their bid strategies right before Black Friday. Your bid strategy is fundamental to your campaign’s success, and changing it too close to the big day can disrupt your performance. 10. Analyze and Optimize in Real-Time Finally, once your campaigns are live, keep a close eye on them. Black Friday is fast-paced, and conditions can change quickly. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 19 Nov 2024 | Let's Talk Ad Budgets | 00:18:32 | |
Ad budgets can be hard, we've all felt it So here is our advice on how to understand and optimise your ad budgets: The Plateau Reality:
Key Factors Creating the Plateau:
Four Strategic Options When You Hit the Plateau: Increase Budget:
Refine & Focus:
Maintain & Diversify:
Pursue Marginal Gains:
The Four Pillars of Digital Traffic:
Remember: The key is recognising when you've hit your plateau and then making strategic decisions about which path forward best suits your business goals and resources. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | How Garden Centres Can Thrive in The Digital Landscape | 00:21:49 | |
In an increasingly digital world, are garden centres struggling to keep up? How can traditionally brick-and-mortar venues continue to meet the evolving demands of digitally native customers? In this TEA Talk episode, we explore how garden centres can adapt and leverage technology in order to thrive in today's landscape. We discuss some of the main challenges faced by garden centre brands and highlight some of the key opportunities we have identified from our recent work in this sector. Do you work for a garden centre, manage a home and garden brand or are you just a gardening enthusiast? We'd love to hear your thoughts on how you think garden centres are changing and evolving in the digital age. Share your experiences in the comments below! If you are a Garden Centre struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. You can download it here: 👉https://theevergreenagency.co.uk/report/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Stop Using Your Photographer to Create Video! | 00:16:01 | |
If you're using your photographer to create video, stop now! In this video, we'll explain why you should hire a professional videographer for your video needs.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 26 Nov 2024 | 5 Key Metrics to Measure Google Ads Success | 00:19:17 | |
These metrics serve as the foundation for making informed decisions about your advertising spend and campaign optimisation. Helping businesses scale their digital marketing efforts efficiently. Core metrics to track:
Understanding how these metrics work together provides a comprehensive view of campaign performance, rather than relying on individual measurements that might paint an incomplete picture. CPA fundamentals:
AOV impact: Your average order value works in tandem with CPA to reveal the real health of your campaigns. The ideal scenario is maintaining or reducing your acquisition costs while seeing AOV increase - a clear indicator of improving campaign efficiency. LTV understanding:
Campaign type analysis: Different campaign types naturally perform differently, making it crucial to analyse them separately. Combining metrics across campaign types can obscure actual performance and lead to misguided optimisations. ROAS importance:
Strategic implementation Successful measurement requires:
The key to success lies in viewing these metrics as interconnected indicators rather than isolated numbers. By understanding how they work together, businesses can make more informed decisions about their marketing investments and drive sustainable growth. Remember, effective campaign measurement isn't about tracking everything - it's about tracking the right things and understanding how they relate to your business objectives. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Key Takeaways From our Home and Garden Paid Media and Marketing Report | 00:21:45 | |
To help optimise marketing activities and grow sales, in the home and garden sectors. we recently released a comprehensive paid media and marketing report, offering valuable insights for businesses in this sector. Download it here https://theevergreenagency.co.uk/report/ It is the most comprehensive report we have ever put together, providing in-depth analysis, predictions and insights into paid search and paid social advertising in this sector. We have outlined the key drivers influencing consumer behaviour, highlighted some of the latest trends in digital marketing and their impact on marketing strategies and consumer engagement. And more importantly we provide a step by step guide for how to optimise the performance of your paid media strategy to boost growth and increase revenue over the next 12 months. In this TEA Talks episode we highlight some of the key takeaways that can help any home and garden brand thrive in today's competitive market. 1. Embrace a Customer-Centric Approach 2. Adopt an Omni-Channel Strategy 3. Focus on Customer Retention 4. Prioritise Authenticity and Transparency 5. Implement Hyper-Personalisation With years of experience in the home, garden and lifestyle sectors, we know that success over the next 12-18 months requires a strategic blend of customer-focused marketing, omni-channel presence, retention efforts, authentic brand building, and personalised experiences. By implementing these strategies, you'll be well-positioned to navigate the challenges and capitalise on the opportunities in this dynamic market. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | We're Sharing Our Creative Social Strategy Secrets | 00:15:32 | |
In today's digital landscape, creating engaging content for social media is more important than ever. At Evergreen, we've learned some key strategies for developing creative and effective social media campaigns. When it comes to social media content, variety is key. We recommend utilising three main content formats: Images/Graphics - Static visuals like product photos or branded graphics. Video - Live-action video footage showcasing products, services, or brand stories. Motion Graphics - Animated graphics that bring static images to life. While many brands focus solely on static images, incorporating video and motion graphics can dramatically boost engagement. Motion graphics in particular offer a great "middle ground" between images and full video. Focus on Three Content Types For each campaign, we suggest creating content that falls into these three categories: Product-focused - Showcasing your actual products or services front and centre. Lifestyle - Demonstrating how your offerings fit into customers' lives and aspirations. Behind-the-scenes - Giving an authentic look at your brand, people, and processes. Balancing these three content types allows you to highlight your offerings while also building deeper connections with your audience. Experiment and Iterate The beauty of social media advertising is the ability to test different creative approaches. We recommend developing multiple versions of ads across various formats and content types. This allows you to see what resonates best with your audience and optimise accordingly. By leveraging these creative strategies - multiple formats, diverse content types, and ongoing experimentation - you can develop social media campaigns that truly connect with your target customers and drive real business results. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | How Many Google Ads Campaigns Should You Really Be Running? | 00:15:48 | |
Are you spreading your Google Ads budget too thin?
Many businesses make the mistake of running too many campaigns simultaneously, which can severely limit their effectiveness. Let's dive into why focusing on fewer, well-funded campaigns often yields better results.
The Problem with Too Many Campaigns
When you have a fixed monthly budget for Google Ads, running multiple campaigns means dividing that budget into smaller portions. This can lead to several issues:
Insufficient daily budgets: With your money spread across many campaigns, each one may have a very limited daily budget.
Not enough clicks: Low daily budgets combined with average cost-per-click (CPC) rates often result in very few clicks per campaign.
Lack of data: Without enough clicks, you don't generate sufficient data for Google's algorithms to optimise your campaigns effectively.
Poor performance: Campaigns with limited data struggle to deliver consistent results or achieve your desired return on ad spend (ROAS).
A Real-World Example
Imagine you have a monthly budget of £3,000 for Google Ads. That's about £100 per day. If you're running 10 campaigns, each campaign might only have £10 per day to work with. With an average CPC of £3-£5, you're only getting 2-3 clicks per day per campaign. That's simply not enough to generate meaningful results or data.
The Solution: Focus and Consolidation
Instead of trying to be everything to everyone, consider focusing on your most profitable products or services. Here's how to approach it:
Identify your top performers: Determine which products or services are most likely to drive revenue and conversions.
Consolidate campaigns: Reduce the number of active campaigns to focus your budget on your best opportunities.
Increase daily budgets: With fewer campaigns, you can allocate more budget to each, allowing for more clicks and data.
Monitor and optimise: With more data flowing in, you can make better decisions and improvements to your campaigns.
Scale gradually: Once you've proven success with a focused approach, slowly expand to other products or services as budget allows.
A Word on Bidding Strategies
Many advertisers default to using "Maximise Conversions" as their bidding strategy. However, this approach requires a significant number of conversions (30-50 per month) to work effectively. If your campaigns are spread too thin, you likely won't hit this threshold, rendering the strategy ineffective.
By consolidating your campaigns and focusing your budget, you're more likely to generate enough conversions for advanced bidding strategies to work as intended.
When it comes to Google Ads, sometimes less really is more. By focusing on fewer, well-funded campaigns, you give your ads the best chance to perform and drive meaningful results for your business. Take a close look at your current campaign structure and consider where you might benefit from consolidation.
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | Google Ads: Should You Bid on Competitors? | 00:21:58 | |
When businesses discover potential customers searching for their competitors, it raises an interesting question: Should you bid on these competitor terms? This complex strategy requires careful consideration of both opportunities and risks. Understanding Competitor Bidding: * Occurs when businesses bid on competitors' brand names in search terms * Common practice revealed through Google Ads Search Terms reports * Different implications for local vs. national competition * Requires strategic thinking rather than a one-size-fits-all approach The core difference lies in how you approach local versus national competitors. While bidding on local competitors can damage business relationships, national brand terms might present strategic opportunities for smaller businesses. Advantages of Competitor Bidding: * Increased visibility against larger competitors * Opportunity to capture market share * Reaching customers unaware of your business * Leveraging national brand search volume for local benefit Cost considerations play a crucial role in this strategy. Google typically charges premium rates for competitor brand terms, as they're not naturally associated with your business. This means you need to carefully evaluate the potential return on investment. Risk Factors to Consider: * Higher cost-per-click rates * Potential legal challenges * Damaged local business relationships * Risk of reciprocal bidding wars * Impact on brand reputation Smart implementation focuses on strategic opportunities rather than aggressive competition. Many businesses find success by not actively bidding on competitor terms but also not excluding them from their campaigns. Strategic Implementation Tips: * Focus on value proposition in ad copy * Highlight local business advantages * Monitor performance metrics closely * Maintain professional integrity * Consider geographic targeting carefully When it comes to national brands, the strategy shifts slightly. Local businesses can often benefit from appearing in searches for national competitors, as it helps educate consumers about local alternatives. Best Practice Approach: * Avoid bidding on local competitor names * Consider allowing national brand terms * Monitor conversion rates carefully * Be prepared to adjust strategy based on results * Focus on educational rather than comparative messaging The key to success lies in finding the right balance. While aggressive marketing tactics might seem tempting, maintaining professional relationships and focusing on value proposition often yields better long-term results. Remember: Caution and common sense should guide your strategy. The goal isn't to antagonize competitors but to ensure potential customers know about all their options in the marketplace. Final Considerations: * Evaluate your market position * Assess competitive landscape * Consider long-term implications * Focus on sustainable growth * Monitor and adjust regularly This strategy requires regular monitoring and adjustment. What works today might need refinement tomorrow, making flexibility and attention to metrics crucial for success. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Home & Garden Brands Need TikTok | 00:10:16 | |
Why TikTok Should Be on Your Brand's Radar!
👀 Brand Visibility: TikTok offers unparalleled visibility for brands, with its short-form content format capturing users' attention in mere seconds.
⏱️ Time Retention: The platform's addictive nature keeps users engaged, allowing brands to make a lasting impression in a short amount of time.
🔄 Short-Form Content: TikTok's popularity lies in its short video format, perfect for capturing attention in a world of short attention spans.
💥 Interruption Marketing: With users constantly scrolling, TikTok presents an opportunity for interruption marketing, ensuring your brand gets noticed amidst the noise.
In essence, TikTok offers a unique platform for brands to engage with audiences in a fast-paced, visually captivating environment.
Don't miss out on the opportunity to make an impact where it matters most!
Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 06 Nov 2024 | Are Brands Afraid of Video? | 00:19:00 | |
Get ready for another thrilling episode of T.E.A Talk, where Aaron sits down with our talented videographer, Darren Martin, to delve into the fascinating world of video marketing. In this episode, we're covering all things video: 👉 Unlocking the Secrets to Maximize ROI on Video Content 👉 Exploring the Best Types of Videos for Brands 👉 Practical Tips for Getting Started with Video Marketing 👉 Unveiling the Power of Video and Its Impact on Brands 👉 Avoiding Common Mistakes in Video Marketing 👉 Peering into the Future of Video Content With over a decade of experience in video production, Darren shares invaluable insights and practical advice that every brand can benefit from. So, grab your popcorn and get ready for an engaging conversation filled with laughter, knowledge, and plenty of actionable tips. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 07 Nov 2024 | What Does a Paid Media Agency Do? | 00:17:48 | |
Here's what we think you should be expecting from your marketing agency Proactive and reactive work - Agencies should be both reactive to client requests and proactive in providing insights and suggestions. - Many agencies are good at reactive work but lack in proactive communication. Partnership approach - Agencies should understand the client's in-house capabilities and align their services accordingly. - It should be a partnership, not just a supplier relationship. Getting to know the brand - Agencies should make an effort to visit clients, see their products, and understand their business. - Many clients are surprised when agencies make the effort to visit in person. Creative insights - Even if not providing creative services, agencies should offer insights on creative performance and competitor analysis. - Providing additional ideas and suggestions shows that the agency cares. Communication and reporting - Clients should receive regular, understandable reports that provide value. - If reports are confusing, clients should ask for clarification or changes. - Regular calls (weekly or bi-weekly) should be scheduled to discuss progress and strategies. Customised approach -Agencies should tailor their communication and reporting to each client's preferences and needs. Forward-looking insights - Reports shouldn't just recap past actions but should include future plans and ideas. Showing care and effort - Agencies that demonstrate they care about the client's business are more likely to retain accounts. If your brand isn't receiving this level of service from your current agency, you should communicate your expectations or consider finding a new agency that better meets your needs. | |||
| 07 Nov 2024 | Why Creating CONTENT is Crucial For Your Brand in 2024! | 00:10:33 | |
We see so many small businesses are wasting time creating content without a clear purpose or commercial intent. There's a false belief that businesses must constantly produce content, leading to low-quality, generic blog posts. Why? - Content created without proper research or strategy is unlikely to rank well in search engines or provide value to the business. - Small businesses often don't have the luxury to create content that might only serve long-term brand building. When creating content, businesses should consider - The commercial intent behind the content - How it compares to existing top-ranking content on the same topic - Whether it will genuinely help generate leads or sales Consistency and focus are important in content creation Small businesses should prioritize activities that directly contribute to revenue and "paying the bills" rather than creating content for content's sake. As businesses grow, they can then consider more long-term content strategies for establishing thought leadership. The key advice Stop creating content if it's not clearly contributing to business goals, and instead focus on activities that generate leads and sales. Content can be powerful when done right, but small businesses need to be strategic about how they use their limited time and resources. | |||